Period
to 23 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Nottinghamshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 23 November 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
East Midlands > Nottinghamshire
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 132 137 153
Rank change year-on-year +5 +16 -9
Permanent jobs citing Google Analytics 12 13 6
As % of all permanent IT jobs advertised in Nottinghamshire 0.58% 0.56% 0.23%
As % of the Cloud Services category 2.85% 4.15% 3.16%
Number of salaries quoted 12 13 3
Nottinghamshire median annual salary £26,750 £42,500 £22,500
Median salary % change year-on-year -37.06% +88.89% -10.00%
10th Percentile £25,500 £32,600 £21,250
90th Percentile £30,925 £43,750 £31,750
East Midlands median annual salary £30,000 £35,000 £32,500
% change year-on-year -14.29% +7.69% +30.00%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Nottinghamshire with a requirement for cloud computing skills.

All Cloud Skills
Nottinghamshire
Permanent vacancies with a requirement for cloud computing skills 421 313 190
As % of all permanent IT jobs advertised in Nottinghamshire 20.50% 13.42% 7.21%
Number of salaries quoted 383 246 140
Nottinghamshire median annual salary £45,000 £42,500 £42,500
Median salary % change year-on-year +5.88% - +21.43%
10th Percentile £28,050 £27,500 £26,700
90th Percentile £71,250 £82,500 £75,000
East Midlands median annual salary £40,000 £42,500 £38,750
% change year-on-year -5.88% +9.68% +3.33%

Google Analytics
Job Vacancy Trend in Nottinghamshire

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Nottinghamshire.

Job vacancy trend for Google Analytics in Nottinghamshire

Google Analytics
Salary Trend in Nottinghamshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Nottinghamshire.

Salary trend for Google Analytics in Nottinghamshire

Google Analytics
Salary Histogram in Nottinghamshire

The salary distribution of IT jobs citing Google Analytics in Nottinghamshire over the 6 months to 23 November 2017.

Salary histogram for Google Analytics in Nottinghamshire

Google Analytics
Job Locations in Nottinghamshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Nottinghamshire region over the 6 months to 23 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Nottingham +8 12 £26,750 -37.06% 3
Google Analytics
East Midlands

For the 6 months to 23 November 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Nottinghamshire region with a requirement for Google Analytics.

1 12 (100.00%) Google
1 12 (100.00%) Analytics
2 11 (91.67%) Marketing
3 10 (83.33%) Pay per click
4 9 (75.00%) SEO
5 8 (66.67%) E-Commerce
5 8 (66.67%) HTML
5 8 (66.67%) CSS
5 8 (66.67%) Web Development
5 8 (66.67%) Degree
5 8 (66.67%) Social Media
5 8 (66.67%) Social Media Marketing
5 8 (66.67%) Email Marketing
5 8 (66.67%) AdWords
5 8 (66.67%) Conversion Rate Optimisation
5 8 (66.67%) Content Marketing
6 7 (58.33%) Digital Marketing
7 3 (25.00%) Microsoft Excel
8 2 (16.67%) Creative Thinking
9 1 (8.33%) Alteryx
9 1 (8.33%) Twitter
9 1 (8.33%) Tableau
9 1 (8.33%) Online Marketing
9 1 (8.33%) iPhone
9 1 (8.33%) QlikView
9 1 (8.33%) SQL
9 1 (8.33%) Games

Google Analytics
Co-occurring IT Skills in Nottinghamshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 3 (25.00%) Microsoft Excel
Cloud Services
1 8 (66.67%) AdWords
Database & Business Intelligence
1 1 (8.33%) QlikView
General
1 11 (91.67%) Marketing
2 1 (8.33%) Games
Job Titles
1 6 (50.00%) Account Manager
1 6 (50.00%) SEO Account Manager
1 6 (50.00%) SEO Manager
2 2 (16.67%) PPC Executive
2 2 (16.67%) SEO Specialist
3 1 (8.33%) Analyst
3 1 (8.33%) Customer Analyst
3 1 (8.33%) Customer Insight Analyst
3 1 (8.33%) Insight Analyst
3 1 (8.33%) Marketing Executive
3 1 (8.33%) Online Marketing Executive
3 1 (8.33%) SEO Executive
3 1 (8.33%) SQL Analyst
Libraries, Frameworks & Software Standards
1 8 (66.67%) CSS
1 8 (66.67%) HTML
Miscellaneous
1 8 (66.67%) Social Media
2 1 (8.33%) iPhone
Processes & Methodologies
1 12 (100.00%) Analytics
2 10 (83.33%) Pay per click
3 9 (75.00%) SEO
4 8 (66.67%) Content Marketing
4 8 (66.67%) Conversion Rate Optimisation
4 8 (66.67%) E-Commerce
4 8 (66.67%) Email Marketing
4 8 (66.67%) Social Media Marketing
4 8 (66.67%) Web Development
5 7 (58.33%) Digital Marketing
6 2 (16.67%) Creative Thinking
7 1 (8.33%) Online Marketing
Programming Languages
1 1 (8.33%) SQL
Qualifications
1 8 (66.67%) Degree
Vendors
1 12 (100.00%) Google
2 1 (8.33%) Alteryx
2 1 (8.33%) Tableau
2 1 (8.33%) Twitter