Period
to 24 November 2017

The following table provides summary statistics for permanent job vacancies advertised in the East Midlands with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 24 November 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England > East Midlands
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 198 238 251
Rank change year-on-year +40 +13 +2
Permanent jobs citing Google Analytics 38 29 19
As % of all permanent IT jobs advertised in the East Midlands 0.72% 0.44% 0.25%
As % of the Cloud Services category 4.13% 3.90% 3.56%
Number of salaries quoted 27 26 15
East Midlands median annual salary £30,000 £35,000 £32,500
Median salary % change year-on-year -14.29% +7.69% +30.00%
10th Percentile £25,500 £21,250 £23,250
90th Percentile £48,750 £43,750 £67,500
England median annual salary £40,000 £37,500 £37,500
% change year-on-year +6.67% - +6.38%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the East Midlands with a requirement for cloud computing skills.

All Cloud Skills
East Midlands
Permanent vacancies with a requirement for cloud computing skills 920 744 534
As % of all permanent IT jobs advertised in the East Midlands 17.45% 11.37% 7.14%
Number of salaries quoted 792 594 419
East Midlands median annual salary £40,000 £42,296 £39,000
Median salary % change year-on-year -5.43% +8.45% +4.00%
10th Percentile £23,000 £24,000 £21,750
90th Percentile £65,000 £67,125 £60,000
England median annual salary £52,500 £52,000 £50,000
% change year-on-year +0.96% +4.00% +5.26%

Google Analytics
Job Vacancy Trend in the East Midlands

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the East Midlands.

Job vacancy trend for Google Analytics in the East Midlands

Google Analytics
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in the East Midlands.

Salary trend for Google Analytics in the East Midlands

Google Analytics
Salary Histogram in the East Midlands

The salary distribution of IT jobs citing Google Analytics in the East Midlands over the 6 months to 24 November 2017.

Salary histogram for Google Analytics in the East Midlands

Google Analytics
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the East Midlands region over the 6 months to 24 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leicestershire +33 15 £37,500 +15.38%
Nottinghamshire +11 12 £26,750 -37.06% 4
Northamptonshire +30 11 £23,000 -
Google Analytics
England

For the 6 months to 24 November 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the East Midlands region with a requirement for Google Analytics.

1 38 (100.00%) Google
1 38 (100.00%) Analytics
2 25 (65.79%) SEO
3 23 (60.53%) Marketing
4 18 (47.37%) Social Media
5 17 (44.74%) E-Commerce
6 15 (39.47%) HTML
7 12 (31.58%) Pay per click
7 12 (31.58%) User Experience
7 12 (31.58%) Content Marketing
8 11 (28.95%) Online Marketing
8 11 (28.95%) CRM
9 10 (26.32%) Digital Marketing
9 10 (26.32%) Analytical Skills
9 10 (26.32%) Personalization
9 10 (26.32%) A/B Testing
10 9 (23.68%) Internet
11 8 (21.05%) Web Development
11 8 (21.05%) Degree
11 8 (21.05%) CSS
11 8 (21.05%) Social Media Marketing
11 8 (21.05%) Email Marketing
11 8 (21.05%) AdWords
11 8 (21.05%) Conversion Rate Optimisation
12 7 (18.42%) Performance Measurement
12 7 (18.42%) Social Media Monitoring
13 6 (15.79%) Time Management
13 6 (15.79%) Project Management
13 6 (15.79%) Manufacturing
14 5 (13.16%) Programme Management

Google Analytics
Co-occurring IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 3 (7.89%) Microsoft Excel
2 2 (5.26%) InDesign
Cloud Services
1 8 (21.05%) AdWords
Communications & Networking
1 9 (23.68%) Internet
Database & Business Intelligence
1 1 (2.63%) QlikView
Development Applications
1 5 (13.16%) Axure RP
General
1 23 (60.53%) Marketing
2 6 (15.79%) Manufacturing
3 2 (5.26%) Advertising
4 1 (2.63%) Games
Job Titles
1 10 (26.32%) Analyst
2 9 (23.68%) Digital Analyst
2 9 (23.68%) E-Commerce Manager
3 6 (15.79%) Account Manager
3 6 (15.79%) SEO Account Manager
3 6 (15.79%) SEO Manager
4 5 (13.16%) Consultant
4 5 (13.16%) Delivery Manager
4 5 (13.16%) User Experience Consultant
5 4 (10.53%) Senior Consultant
5 4 (10.53%) Senior User Experience Consultant
6 2 (5.26%) Copywriter
6 2 (5.26%) Digital Marketing Analyst
6 2 (5.26%) Marketing Analyst
6 2 (5.26%) PPC Executive
6 2 (5.26%) SEO Copywriter
6 2 (5.26%) SEO Specialist
7 1 (2.63%) Digital Designer
7 1 (2.63%) Insight Analyst
7 1 (2.63%) SQL Analyst
Libraries, Frameworks & Software Standards
1 15 (39.47%) HTML
2 8 (21.05%) CSS
Miscellaneous
1 18 (47.37%) Social Media
2 12 (31.58%) User Experience
3 10 (26.32%) Analytical Skills
4 5 (13.16%) Life Science
5 4 (10.53%) Minimum Viable Product
6 2 (5.26%) Algorithms
7 1 (2.63%) iPhone
Processes & Methodologies
1 38 (100.00%) Analytics
2 25 (65.79%) SEO
3 17 (44.74%) E-Commerce
4 12 (31.58%) Content Marketing
4 12 (31.58%) Pay per click
5 11 (28.95%) CRM
5 11 (28.95%) Online Marketing
6 10 (26.32%) A/B Testing
6 10 (26.32%) Digital Marketing
6 10 (26.32%) Personalization
7 8 (21.05%) Conversion Rate Optimisation
7 8 (21.05%) Email Marketing
7 8 (21.05%) Social Media Marketing
7 8 (21.05%) Web Development
8 7 (18.42%) Performance Measurement
8 7 (18.42%) Social Media Monitoring
9 6 (15.79%) Project Management
9 6 (15.79%) Time Management
10 5 (13.16%) Business Intelligence
10 5 (13.16%) Stakeholder Management
Programming Languages
1 5 (13.16%) Java
2 1 (2.63%) SQL
Qualifications
1 8 (21.05%) Degree
Quality Assurance & Compliance
1 2 (5.26%) PMO
Vendors
1 38 (100.00%) Google
2 5 (13.16%) hybris
2 5 (13.16%) Sitecore
3 2 (5.26%) Adobe
3 2 (5.26%) Marketo
4 1 (2.63%) Alteryx
4 1 (2.63%) Tableau
4 1 (2.63%) Twitter