Period
to 23 September 2021

The following table provides summary statistics for permanent job vacancies advertised in the East Midlands with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 23 September 2021 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England > East Midlands
6 months to
23 Sep 2021
Same period 2020 Same period 2019
Rank 172 106 191
Rank change year-on-year -66 +85 +23
Permanent jobs citing Google Analytics 8 4 12
As % of all permanent jobs advertised in the East Midlands 0.24% 0.30% 0.30%
As % of the Cloud Services category 0.63% 0.88% 0.94%
Number of salaries quoted 6 4 12
10th Percentile " £28,250 £22,900
25th Percentile £27,500 £29,375 £25,750
Median annual salary (50th Percentile) £33,750 £30,500 £29,000
Median % change year-on-year +10.66% +5.17% -7.94%
75th Percentile £38,750 £37,813 £34,063
90th Percentile £46,250 £47,375 £36,350
England median annual salary £45,000 £50,000 £45,000
% change year-on-year -10.00% +11.11% +12.50%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the East Midlands with a requirement for cloud computing skills.

All Cloud Skills
East Midlands
Permanent vacancies with a requirement for cloud computing skills 1,260 457 1,282
As % of all permanent IT jobs advertised in the East Midlands 37.93% 34.75% 32.04%
Number of salaries quoted 969 371 1,062
10th Percentile £27,500 £28,500 £26,000
25th Percentile £36,250 £35,000 £33,500
Median annual salary (50th Percentile) £45,000 £45,000 £45,000
75th Percentile £57,500 £57,500 £56,438
90th Percentile £71,500 £73,600 £70,000
England median annual salary £60,000 £60,000 £55,000
% change year-on-year - +9.09% -

Google Analytics
Job Vacancy Trend in the East Midlands

Job postings citing Google Analytics as a proportion of all IT jobs advertised in the East Midlands.

Job vacancy trend for Google Analytics in the East Midlands

Google Analytics
Salary Trend in the East Midlands

3-month moving average salary quoted in jobs citing Google Analytics in the East Midlands.

Salary trend for Google Analytics in the East Midlands

Google Analytics
Salary Histogram in the East Midlands

Salary distribution for jobs citing Google Analytics in the East Midlands over the 6 months to 23 September 2021.

Salary histogram for Google Analytics in the East Midlands

Google Analytics
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the East Midlands region over the 6 months to 23 September 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Lincolnshire - 3 £30,000 -
Nottinghamshire - 3 £52,500 -
Google Analytics
England

For the 6 months to 23 September 2021, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the East Midlands region with a requirement for Google Analytics.

1 8 (100.00%) Google
1 8 (100.00%) Analytics
2 7 (87.50%) Marketing
3 5 (62.50%) User Experience
4 4 (50.00%) Social Media
4 4 (50.00%) Pay per click
4 4 (50.00%) Digital Marketing
4 4 (50.00%) E-Commerce
5 3 (37.50%) CSS
5 3 (37.50%) HTML
5 3 (37.50%) JavaScript
5 3 (37.50%) PHP
5 3 (37.50%) Adobe
5 3 (37.50%) Data Integration
5 3 (37.50%) Web Development
5 3 (37.50%) CMS
5 3 (37.50%) Front End Development
5 3 (37.50%) Adobe Creative Suite
5 3 (37.50%) Sass
6 2 (25.00%) Microsoft Advertising
6 2 (25.00%) React
6 2 (25.00%) Google Ads
6 2 (25.00%) Facebook
6 2 (25.00%) Twitter
6 2 (25.00%) Analytical Skills
6 2 (25.00%) CRM
6 2 (25.00%) Advertising
6 2 (25.00%) Degree
6 2 (25.00%) Online Marketing
6 2 (25.00%) WordPress

Google Analytics
Co-occurring IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (37.50%) CMS
2 2 (25.00%) Drupal
2 2 (25.00%) WordPress
Applications
1 3 (37.50%) Adobe Creative Suite
Cloud Services
1 2 (25.00%) Google Ads
1 2 (25.00%) Microsoft Advertising
2 1 (12.50%) Google Data Studio
Database & Business Intelligence
1 1 (12.50%) Big Data
1 1 (12.50%) Mixpanel
1 1 (12.50%) Tableau
General
1 7 (87.50%) Marketing
2 2 (25.00%) Advertising
2 2 (25.00%) Analytical Skills
3 1 (12.50%) Finance
Job Titles
1 3 (37.50%) Developer
1 3 (37.50%) Front End Developer (Client-Side Developer)
1 3 (37.50%) Front End Web Developer (Client-Side Developer)
1 3 (37.50%) Web Developer
2 2 (25.00%) Account Manager
2 2 (25.00%) Head of Digital
2 2 (25.00%) Head of Digital Marketing
2 2 (25.00%) Head of Marketing
2 2 (25.00%) PPC Account Manager
2 2 (25.00%) PPC Manager
3 1 (12.50%) Analyst
3 1 (12.50%) Senior Analyst
3 1 (12.50%) Senior Web Analyst
3 1 (12.50%) Web Analyst
Libraries, Frameworks & Software Standards
1 3 (37.50%) CSS
1 3 (37.50%) HTML
1 3 (37.50%) Sass
2 2 (25.00%) React
Miscellaneous
1 5 (62.50%) User Experience
2 4 (50.00%) Social Media
Processes & Methodologies
1 8 (100.00%) Analytics
2 4 (50.00%) Digital Marketing
2 4 (50.00%) E-Commerce
2 4 (50.00%) Pay per click
3 3 (37.50%) Data Integration
3 3 (37.50%) Front End Development
3 3 (37.50%) Web Development
4 2 (25.00%) CRM
4 2 (25.00%) Display Advertising
4 2 (25.00%) Email Marketing
4 2 (25.00%) Online Marketing
4 2 (25.00%) SEO
5 1 (12.50%) Business Intelligence
5 1 (12.50%) Data Science
5 1 (12.50%) Monetization
Programming Languages
1 3 (37.50%) JavaScript
1 3 (37.50%) PHP
2 1 (12.50%) Python
2 1 (12.50%) SQL
2 1 (12.50%) TypeScript
Qualifications
1 2 (25.00%) Degree
Vendors
1 8 (100.00%) Google
2 3 (37.50%) Adobe
3 2 (25.00%) Facebook
3 2 (25.00%) Twitter
4 1 (12.50%) MicroStrategy