The following table provides summary statistics for permanent job vacancies advertised in the East Midlands with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 3 months to 30 March 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England / East Midlands
3 months to
30 Mar 2017
Same period 2016 Same period 2015
Rank 140 164 163
Rank change year-on-year +24 -1  
Permanent jobs citing Google Analytics 21 6 13
As % of all permanent IT jobs advertised in the East Midlands 0.72% 0.19% 0.38%
As % of the Cloud Services category 6.19% 1.63% 6.81%
Number of salaries quoted 9 6 8
Median salary £27,500 £27,750 £26,750
Median salary % change year-on-year -0.90% +3.73%  
90% offered a salary of more than £18,700 £24,250 £22,500
10% offered a salary of more than £60,000 £36,250 £37,750
UK excluding London median salary £35,000 £32,500 £29,575
% change year-on-year +7.69% +9.89%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the East Midlands with a requirement for cloud computing skills.

Cloud Computing Skills
East Midlands
Permanent job vacancies with a requirement for cloud computing skills 339 368 191
As % of all permanent IT job vacancies advertised in the East Midlands 11.57% 11.58% 5.65%
Number of salaries quoted 266 272 163
Median salary £42,500 £40,000 £45,000
Median salary % change year-on-year +6.25% -11.11%  
90% offered a salary of more than £25,000 £27,500 £25,000
10% offered a salary of more than £65,000 £57,500 £52,500
UK excluding London median salary £45,000 £45,000 £45,000

Google Analytics
Job Vacancy Trend in the East Midlands

The job posting trend of jobs advertised in the East Midlands citing Google Analytics as a proportion of all permanent or contract IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in the East Midlands

Google Analytics
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in the East Midlands.

Salary trend for Google Analytics in the East Midlands

Google Analytics
Salary Histogram in the East Midlands

The salary distribution of IT jobs citing Google Analytics in the East Midlands over the 3 months to 30 March 2017.

Salary histogram for Google Analytics in the East Midlands

Google Analytics
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the East Midlands region over the 3 months to 30 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leicestershire +3 9 - - 1
Nottinghamshire +10 4 £23,250 -16.96% 1
Derbyshire - 4 £60,000 -
Northamptonshire - 4 £23,000 - 4
Google Analytics
England

For the 6 months to 30 March 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the East Midlands region with a requirement for Google Analytics.

1 28 (100.00%) Google
1 28 (100.00%) Analytics
2 26 (92.86%) Marketing
3 11 (39.29%) HTML
3 11 (39.29%) JavaScript
3 11 (39.29%) E-Commerce
4 10 (35.71%) SEO
4 10 (35.71%) Web Analytics
5 9 (32.14%) CMS
5 9 (32.14%) Microsoft
5 9 (32.14%) CSS
5 9 (32.14%) Actionable Insight
5 9 (32.14%) A/B Testing
6 8 (28.57%) Degree
7 7 (25.00%) Content Marketing
7 7 (25.00%) User Experience
7 7 (25.00%) Digital Marketing
7 7 (25.00%) Multivariate Testing
8 6 (21.43%) Social Media
8 6 (21.43%) Personalization
8 6 (21.43%) Monetate
8 6 (21.43%) Pay per click
8 6 (21.43%) Web Design
8 6 (21.43%) Publishing
8 6 (21.43%) XML
8 6 (21.43%) MS Excel
8 6 (21.43%) Internet
9 4 (14.29%) Web Development
9 4 (14.29%) Business Development
9 4 (14.29%) Analytical Skills

Google Analytics
Co-occurring IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (32.14%) CMS
2 3 (10.71%) WordPress
3 2 (7.14%) IIS
3 2 (7.14%) SharePoint
3 2 (7.14%) Sitecore CMS
3 2 (7.14%) Umbraco
Applications
1 6 (21.43%) MS Excel
2 3 (10.71%) MS Office
2 3 (10.71%) Photoshop
3 2 (7.14%) InDesign
4 1 (3.57%) Spreadsheet
Cloud Services
1 4 (14.29%) AdWords
2 1 (3.57%) MailChimp
Communications & Networking
1 6 (21.43%) Internet
2 1 (3.57%) DAB
General
1 26 (92.86%) Marketing
2 6 (21.43%) Publishing
3 2 (7.14%) Retail
4 1 (3.57%) Advertising
4 1 (3.57%) Telecoms
Job Titles
1 6 (21.43%) Content Editor
2 5 (17.86%) Developer
3 4 (14.29%) Analyst
3 4 (14.29%) Web Analyst
4 3 (10.71%) Account Manager
4 3 (10.71%) Analytics Developer
4 3 (10.71%) Full Stack Developer
4 3 (10.71%) Full Stack Web Developer
4 3 (10.71%) JavaScript Developer
4 3 (10.71%) LAMP Developer
4 3 (10.71%) Python Developer
4 3 (10.71%) Python Web Developer
4 3 (10.71%) SEO Account Manager
4 3 (10.71%) SEO Manager
4 3 (10.71%) Technical Account Manager
4 3 (10.71%) Technical Manager
4 3 (10.71%) Web Developer
4 3 (10.71%) WordPress Developer
5 2 (7.14%) Digital Executive
5 2 (7.14%) SEO Copywriter
Libraries, Frameworks & Software Standards
1 11 (39.29%) HTML
2 9 (32.14%) CSS
3 6 (21.43%) XML
4 3 (10.71%) LAMP
5 2 (7.14%) .NET
5 2 (7.14%) .NET Framework
5 2 (7.14%) ASP.NET
5 2 (7.14%) ASP.NET Web Forms
5 2 (7.14%) Web Services
5 2 (7.14%) WinForms
Miscellaneous
1 7 (25.00%) User Experience
2 6 (21.43%) Social Media
3 4 (14.29%) Algorithms
3 4 (14.29%) Analytical Skills
4 2 (7.14%) Video on Demand
Operating Systems
1 2 (7.14%) Windows
Processes & Methodologies
1 28 (100.00%) Analytics
2 11 (39.29%) E-Commerce
3 10 (35.71%) SEO
3 10 (35.71%) Web Analytics
4 9 (32.14%) A/B Testing
4 9 (32.14%) Actionable Insight
5 7 (25.00%) Content Marketing
5 7 (25.00%) Digital Marketing
5 7 (25.00%) Multivariate Testing
6 6 (21.43%) Pay per click
6 6 (21.43%) Personalization
6 6 (21.43%) Web Design
7 4 (14.29%) Business Development
7 4 (14.29%) Web Development
8 3 (10.71%) Business Analysis
8 3 (10.71%) Online Marketing
9 2 (7.14%) Agile Software Development
9 2 (7.14%) Campaign Management
9 2 (7.14%) Econometric Modelling
9 2 (7.14%) Email Marketing
Programming Languages
1 11 (39.29%) JavaScript
2 3 (10.71%) Python
3 2 (7.14%) C#
3 2 (7.14%) SQL
3 2 (7.14%) VB.NET
Qualifications
1 8 (28.57%) Degree
Quality Assurance & Compliance
1 2 (7.14%) SLA
Vendors
1 28 (100.00%) Google
2 9 (32.14%) Microsoft
3 6 (21.43%) Monetate
4 3 (10.71%) Tealeaf
5 2 (7.14%) Adobe
5 2 (7.14%) DoubleClick
5 2 (7.14%) Sitecore
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