Period
to 12 December 2018

The following table provides summary statistics for permanent job vacancies advertised in the East Midlands with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 12 December 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England > East Midlands
6 months to
12 Dec 2018
Same period 2017 Same period 2016
Rank 204 198 233
Rank change year-on-year -6 +35 +24
Permanent jobs citing Google Analytics 15 40 27
As % of all permanent IT jobs advertised in the East Midlands 0.34% 0.76% 0.42%
As % of the Cloud Services category 1.51% 4.15% 3.80%
Number of salaries quoted 8 28 24
East Midlands median annual salary £27,500 £29,500 £32,500
Median salary % change year-on-year -6.78% -9.23% -
10th Percentile £24,000 £25,500 £21,250
90th Percentile £34,525 £48,750 £43,750
England median annual salary £40,000 £39,000 £37,500
% change year-on-year +2.56% +4.00% -

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the East Midlands with a requirement for cloud computing skills.

All Cloud Skills
East Midlands
Permanent vacancies with a requirement for cloud computing skills 994 964 711
As % of all permanent IT jobs advertised in the East Midlands 22.59% 18.30% 11.13%
Number of salaries quoted 780 830 562
East Midlands median annual salary £45,000 £40,000 £42,500
Median salary % change year-on-year +12.50% -5.88% +8.97%
10th Percentile £26,250 £23,000 £23,075
90th Percentile £75,000 £65,050 £67,500
England median annual salary £55,000 £52,500 £52,500
% change year-on-year +4.76% - +5.00%

Google Analytics
Job Vacancy Trend in the East Midlands

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the East Midlands.

Job vacancy trend for Google Analytics in the East Midlands

Google Analytics
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in the East Midlands.

Salary trend for Google Analytics in the East Midlands

Google Analytics
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the East Midlands region over the 6 months to 12 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leicestershire -28 6 - - 1
Derbyshire - 5 £26,000 -
Nottinghamshire +17 4 £31,500 +17.76% 4
Google Analytics
England

For the 6 months to 12 December 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the East Midlands region with a requirement for Google Analytics.

1 15 (100.00%) Google
1 15 (100.00%) Analytics
2 14 (93.33%) Marketing
3 10 (66.67%) Analytical Skills
4 9 (60.00%) Microsoft Excel
5 8 (53.33%) SEO
6 7 (46.67%) Tableau
7 6 (40.00%) Link Building
7 6 (40.00%) Social Media
7 6 (40.00%) Content Marketing
7 6 (40.00%) Microsoft
7 6 (40.00%) Competitor Analysis
7 6 (40.00%) Web Analytics
8 5 (33.33%) QlikView
8 5 (33.33%) CRM
8 5 (33.33%) Business Intelligence
8 5 (33.33%) SQL
8 5 (33.33%) Power BI
8 5 (33.33%) Data Visualisation
8 5 (33.33%) Visualisation
9 4 (26.67%) Data Analysis
10 3 (20.00%) SQL Server Reporting Services
10 3 (20.00%) Hitwise
10 3 (20.00%) Decision-Making
10 3 (20.00%) Problem-Solving
11 2 (13.33%) Relational Database
11 2 (13.33%) Digital Analytics
11 2 (13.33%) Single Customer View
11 2 (13.33%) Multivariate Testing
11 2 (13.33%) NoSQL

Google Analytics
Co-occurring IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (6.67%) Apache
1 1 (6.67%) CMS
1 1 (6.67%) nginx
1 1 (6.67%) WordPress
Applications
1 9 (60.00%) Microsoft Excel
Cloud Services
1 1 (6.67%) Amazon EC2
1 1 (6.67%) npm
Database & Business Intelligence
1 5 (33.33%) Power BI
1 5 (33.33%) QlikView
2 3 (20.00%) SQL Server Reporting Services
3 2 (13.33%) NoSQL
3 2 (13.33%) Relational Database
4 1 (6.67%) MySQL
4 1 (6.67%) Redis
Development Applications
1 1 (6.67%) Git (software)
1 1 (6.67%) Grunt
1 1 (6.67%) gulp
1 1 (6.67%) webpack
General
1 14 (93.33%) Marketing
Job Titles
1 7 (46.67%) Analyst
2 6 (40.00%) SEO Executive
3 5 (33.33%) Data Analyst
4 2 (13.33%) CRM Analyst
4 2 (13.33%) Digital Analyst
4 2 (13.33%) Digital Marketing Analyst
4 2 (13.33%) Marketing Analyst
5 1 (6.67%) Developer
5 1 (6.67%) PHP Developer
5 1 (6.67%) SEO Specialist
Libraries, Frameworks & Software Standards
1 1 (6.67%) CSS
1 1 (6.67%) HTML
1 1 (6.67%) jQuery
1 1 (6.67%) LAMP
1 1 (6.67%) LEMP Stack
1 1 (6.67%) LESS
1 1 (6.67%) Node.js
1 1 (6.67%) Sass
1 1 (6.67%) Symfony
Miscellaneous
1 10 (66.67%) Analytical Skills
2 6 (40.00%) Social Media
Operating Systems
1 1 (6.67%) Linux
Processes & Methodologies
1 15 (100.00%) Analytics
2 8 (53.33%) SEO
3 6 (40.00%) Competitor Analysis
3 6 (40.00%) Content Marketing
3 6 (40.00%) Link Building
3 6 (40.00%) Web Analytics
4 5 (33.33%) Business Intelligence
4 5 (33.33%) CRM
4 5 (33.33%) Data Visualisation
4 5 (33.33%) Visualisation
5 4 (26.67%) Data Analysis
6 3 (20.00%) Decision-Making
6 3 (20.00%) Problem-Solving
7 2 (13.33%) Data Integration
7 2 (13.33%) Digital Analytics
7 2 (13.33%) Digital Marketing
7 2 (13.33%) Multivariate Testing
7 2 (13.33%) Single Customer View
7 2 (13.33%) Statistics
8 1 (6.67%) Computer Science
Programming Languages
1 5 (33.33%) SQL
2 2 (13.33%) Python
2 2 (13.33%) R
3 1 (6.67%) JavaScript
3 1 (6.67%) PHP
Qualifications
1 1 (6.67%) Computer Science Degree
1 1 (6.67%) Degree
System Software
1 1 (6.67%) Docker
Vendors
1 15 (100.00%) Google
2 7 (46.67%) Tableau
3 6 (40.00%) Microsoft
4 3 (20.00%) Hitwise