The following table provides summary statistics for permanent job vacancies advertised in the East Midlands with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 3 months to 29 June 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England > East Midlands
3 months to
29 Jun 2017
Same period 2016 Same period 2015
Rank 136 163 169
Rank change year-on-year +27 +6  
Permanent jobs citing Google Analytics 14 16 16
As % of all permanent IT jobs advertised in the East Midlands 0.53% 0.48% 0.43%
As % of the Cloud Services category 3.89% 4.55% 6.64%
Number of salaries quoted 13 16 11
East Midlands median annual salary £36,000 £33,750 £40,000
Median salary % change year-on-year +6.66% -15.62%  
10th Percentile £21,500 £21,250 £26,250
90th Percentile £44,500 £41,250 £55,000
England median annual salary £40,000 £37,500 £37,500
% change year-on-year +6.66% -  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the East Midlands with a requirement for cloud computing skills.

Cloud Computing Skills
East Midlands
Permanent job vacancies with a requirement for cloud computing skills 360 352 241
As % of all permanent IT job vacancies advertised in the East Midlands 13.54% 10.63% 6.42%
Number of salaries quoted 528 457 353
East Midlands median annual salary £47,000 £40,000 £45,000
Median salary % change year-on-year +17.50% -11.11%  
10th Percentile £27,500 £27,000 £25,050
90th Percentile £65,000 £58,750 £66,250
England median annual salary £54,000 £52,500 £50,000
% change year-on-year +2.85% +5.00%  

Google Analytics
Job Vacancy Trend in the East Midlands

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the East Midlands.

Job vacancy trend for Google Analytics in the East Midlands

Google Analytics
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in the East Midlands.

Salary trend for Google Analytics in the East Midlands

Google Analytics
Salary Histogram in the East Midlands

The salary distribution of IT jobs citing Google Analytics in the East Midlands over the 3 months to 29 June 2017.

Salary histogram for Google Analytics in the East Midlands

Google Analytics
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the East Midlands region over the 3 months to 29 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Northamptonshire +10 8 £23,000 -29.23% 3
Leicestershire +11 3 - - 2
Nottinghamshire +3 3 £36,000 -4.00% 1
Google Analytics
England

For the 6 months to 29 June 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the East Midlands region with a requirement for Google Analytics.

1 35 (100.00%) Google
1 35 (100.00%) Analytics
2 32 (91.43%) Marketing
3 18 (51.43%) HTML
4 15 (42.86%) Pay per click
5 14 (40.00%) SEO
6 13 (37.14%) E-Commerce
6 13 (37.14%) Internet
6 13 (37.14%) Multivariate Testing
7 12 (34.29%) JavaScript
7 12 (34.29%) CSS
7 12 (34.29%) Web Analytics
7 12 (34.29%) Actionable Insight
7 12 (34.29%) A/B Testing
8 9 (25.71%) Content Marketing
8 9 (25.71%) Personalization
8 9 (25.71%) Monetate
8 9 (25.71%) User Experience
8 9 (25.71%) Publishing
8 9 (25.71%) CMS
8 9 (25.71%) Web Design
8 9 (25.71%) XML
9 8 (22.86%) Microsoft Excel
9 8 (22.86%) Business Development
9 8 (22.86%) Digital Marketing
9 8 (22.86%) Algorithms
10 7 (20.00%) Analytical Skills
10 7 (20.00%) Microsoft
11 6 (17.14%) Adobe
11 6 (17.14%) Degree

Google Analytics
Co-occurring IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (25.71%) CMS
2 3 (8.57%) WordPress
Applications
1 8 (22.86%) Microsoft Excel
2 6 (17.14%) InDesign
3 3 (8.57%) Microsoft Office
3 3 (8.57%) Photoshop
Cloud Services
1 4 (11.43%) AdWords
2 1 (2.86%) MailChimp
Communications & Networking
1 13 (37.14%) Internet
Database & Business Intelligence
1 1 (2.86%) QlikView
General
1 32 (91.43%) Marketing
2 9 (25.71%) Publishing
3 2 (5.71%) Retail
4 1 (2.86%) Advertising
4 1 (2.86%) Telecoms
Job Titles
1 9 (25.71%) Content Editor
2 8 (22.86%) Analyst
3 7 (20.00%) Web Analyst
4 6 (17.14%) Copywriter
4 6 (17.14%) SEO Copywriter
5 3 (8.57%) Analytics Developer
5 3 (8.57%) Developer
5 3 (8.57%) Full Stack Developer
5 3 (8.57%) Full Stack Web Developer
5 3 (8.57%) JavaScript Developer
5 3 (8.57%) LAMP Developer
5 3 (8.57%) Python Developer
5 3 (8.57%) Python Web Developer
5 3 (8.57%) Web Developer
5 3 (8.57%) WordPress Developer
6 2 (5.71%) Paid Search Executive
6 2 (5.71%) PPC Executive
7 1 (2.86%) Digital Executive
7 1 (2.86%) Marketing Specialist
7 1 (2.86%) SQL Analyst
Libraries, Frameworks & Software Standards
1 18 (51.43%) HTML
2 12 (34.29%) CSS
3 9 (25.71%) XML
4 3 (8.57%) LAMP
Miscellaneous
1 9 (25.71%) User Experience
2 8 (22.86%) Algorithms
3 7 (20.00%) Analytical Skills
4 4 (11.43%) Social Media
5 2 (5.71%) Video on Demand
Processes & Methodologies
1 35 (100.00%) Analytics
2 15 (42.86%) Pay per click
3 14 (40.00%) SEO
4 13 (37.14%) E-Commerce
4 13 (37.14%) Multivariate Testing
5 12 (34.29%) A/B Testing
5 12 (34.29%) Actionable Insight
5 12 (34.29%) Web Analytics
6 9 (25.71%) Content Marketing
6 9 (25.71%) Personalization
6 9 (25.71%) Web Design
7 8 (22.86%) Business Development
7 8 (22.86%) Digital Marketing
8 5 (14.29%) Email Marketing
9 4 (11.43%) Digital Transformation Programme
9 4 (11.43%) Internet Marketing
10 3 (8.57%) Business Analysis
10 3 (8.57%) Online Marketing
10 3 (8.57%) Web Development
11 2 (5.71%) Econometric Modelling
Programming Languages
1 12 (34.29%) JavaScript
2 3 (8.57%) Python
3 1 (2.86%) SQL
Qualifications
1 6 (17.14%) Degree
2 2 (5.71%) Analytics IQ
Vendors
1 35 (100.00%) Google
2 9 (25.71%) Monetate
3 7 (20.00%) Microsoft
4 6 (17.14%) Adobe
5 3 (8.57%) Tealeaf
6 2 (5.71%) DoubleClick
7 1 (2.86%) Alteryx
7 1 (2.86%) Tableau
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