The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Poole. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 3 months to 28 June 2017 with a comparison to the same period over the previous 2 years.

Marketing
Dorset / Poole
3 months to
28 Jun 2017
Same period 2016 Same period 2015
Rank 29 28 17
Rank change year-on-year -1 -11  
Permanent jobs citing Marketing 5 13 7
As % of all permanent IT jobs advertised in Poole 3.36% 7.56% 8.24%
As % of the General category 15.63% 36.11% 41.18%
Number of salaries quoted 7 13 8
Median salary £35,000 £40,000 £30,500
Median salary % change year-on-year -12.50% +31.14%  
90% offered a salary of more than £29,250 £26,750 £23,000
10% offered a salary of more than £38,550 £46,250 £47,500
UK excluding London median salary £40,000 £37,500 £40,000
% change year-on-year +6.66% -6.25%  

Marketing is in the common skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Poole with a requirement for common skills.

General Skills
Poole
Permanent job vacancies with a requirement for common skills 32 36 17
As % of all permanent IT job vacancies advertised in Poole 21.48% 20.93% 20.00%
Number of salaries quoted 37 45 27
Median salary £40,000 £35,000 £26,000
Median salary % change year-on-year +14.28% +34.61%  
90% offered a salary of more than £27,500 £26,750 £19,750
10% offered a salary of more than £52,250 £48,250 £61,750
UK excluding London median salary £45,000 £45,000 £45,000

Marketing
Job Vacancy Trend in Poole

Job postings citing Marketing as a percentage of all IT jobs advertised in Poole.

Job vacancy trend for Marketing in Poole

Marketing
Salary Trend in Poole

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Poole.

Salary trend for Marketing in Poole

For the 6 months to 28 June 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Poole region with a requirement for Marketing.

1 4 (33.33%) CMS
1 4 (33.33%) Finance
2 3 (25.00%) Use Case
2 3 (25.00%) Business Analysis
2 3 (25.00%) Requirements Analysis
2 3 (25.00%) Continuous Improvement
2 3 (25.00%) Analytical Skills
2 3 (25.00%) ISEB
2 3 (25.00%) Visual Studio
2 3 (25.00%) C#
2 3 (25.00%) .NET
2 3 (25.00%) Workflow
3 2 (16.67%) Skype
3 2 (16.67%) OneDrive
3 2 (16.67%) Azure Active Directory
3 2 (16.67%) Presales
3 2 (16.67%) SQL
3 2 (16.67%) Active Directory
3 2 (16.67%) HTML
3 2 (16.67%) JavaScript
3 2 (16.67%) CSS
3 2 (16.67%) OO
3 2 (16.67%) CRM
3 2 (16.67%) SharePoint
3 2 (16.67%) E-Commerce
3 2 (16.67%) ERP
3 2 (16.67%) MS Exchange
3 2 (16.67%) Microsoft
3 2 (16.67%) Service Delivery
3 2 (16.67%) Management Information System

Marketing
Co-occurring IT Skills in Poole by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (33.33%) CMS
2 2 (16.67%) MS Exchange
2 2 (16.67%) SharePoint
2 2 (16.67%) Sitecore CMS
2 2 (16.67%) Skype for Business
Applications
1 1 (8.33%) Adobe Creative Suite
Business Applications
1 1 (8.33%) Magento
Cloud Services
1 2 (16.67%) Azure Active Directory
1 2 (16.67%) Microsoft Azure
1 2 (16.67%) Office 365
1 2 (16.67%) OneDrive
Communications & Networking
1 2 (16.67%) Skype
Database & Business Intelligence
1 1 (8.33%) SQL Server
Development Applications
1 3 (25.00%) Visual Studio
2 2 (16.67%) Team Foundation Server
General
1 4 (33.33%) Finance
2 2 (16.67%) Advertising
Job Titles
1 5 (41.67%) Analyst
1 5 (41.67%) Business Analyst
2 3 (25.00%) C# Developer
2 3 (25.00%) Consultant
2 3 (25.00%) Developer
2 3 (25.00%) Marketing Analyst
2 3 (25.00%) Marketing Business Analyst
3 2 (16.67%) C# Software Developer
3 2 (16.67%) Office 365 Consultant
3 2 (16.67%) Software Developer
4 1 (8.33%) .NET Developer
4 1 (8.33%) Business Consultant
4 1 (8.33%) Business Development Consultant
4 1 (8.33%) Business Development Manager
4 1 (8.33%) Business IT Analyst
4 1 (8.33%) Designer
4 1 (8.33%) Development Consultant
4 1 (8.33%) Development Manager
4 1 (8.33%) Digital Designer
4 1 (8.33%) Web Designer
Libraries, Frameworks & Software Standards
1 3 (25.00%) .NET
2 2 (16.67%) CSS
2 2 (16.67%) HTML
3 1 (8.33%) jQuery
Miscellaneous
1 3 (25.00%) Analytical Skills
2 2 (16.67%) Management Information System
3 1 (8.33%) User Experience
Processes & Methodologies
1 3 (25.00%) Business Analysis
1 3 (25.00%) Continuous Improvement
1 3 (25.00%) Requirements Analysis
1 3 (25.00%) Use Case
1 3 (25.00%) Workflow
2 2 (16.67%) Asset Management
2 2 (16.67%) BDD
2 2 (16.67%) CRM
2 2 (16.67%) E-Commerce
2 2 (16.67%) ERP
2 2 (16.67%) OO
2 2 (16.67%) Presales
2 2 (16.67%) Resource Management
2 2 (16.67%) Service Delivery
2 2 (16.67%) Stakeholder Management
2 2 (16.67%) TDD
3 1 (8.33%) Business Development
3 1 (8.33%) Direct Marketing
3 1 (8.33%) SEO
3 1 (8.33%) Web Development
Programming Languages
1 3 (25.00%) C#
2 2 (16.67%) JavaScript
2 2 (16.67%) SQL
3 1 (8.33%) PHP
Qualifications
1 3 (25.00%) ISEB
2 2 (16.67%) Degree
System Software
1 2 (16.67%) Active Directory
Vendors
1 2 (16.67%) Microsoft
1 2 (16.67%) Sitecore
2 1 (8.33%) Adobe