Period
to 19 August 2019

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Dorset. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 19 August 2019 with a comparison to the same period over the previous 2 years.

Marketing
South West > Dorset
6 months to
19 Aug 2019
Same period 2018 Same period 2017
Rank 67 64 40
Rank change year-on-year -3 -24 -2
Permanent jobs citing Marketing 52 60 50
As % of all permanent IT jobs advertised in Dorset 3.78% 4.29% 5.81%
As % of the General category 9.27% 11.11% 18.18%
Number of salaries quoted 48 56 49
Dorset median annual salary £47,500 £40,000 £33,000
Median salary % change year-on-year +18.75% +21.21% +8.20%
10th Percentile £32,500 £26,500 £16,500
90th Percentile £53,750 £58,750 £46,250
South West median annual salary £45,000 £42,500 £44,500
% change year-on-year +5.88% -4.49% +11.25%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Dorset with a requirement for common skills.

All General Skills
Dorset
Permanent vacancies with a requirement for common skills 561 540 275
As % of all permanent IT jobs advertised in Dorset 40.77% 38.57% 31.94%
Number of salaries quoted 376 446 235
Dorset median annual salary £40,000 £42,500 £37,500
Median salary % change year-on-year -5.88% +13.33% -6.25%
10th Percentile £27,500 £25,500 £21,250
90th Percentile £64,375 £65,000 £55,000
South West median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% -

Marketing
Job Vacancy Trend in Dorset

Job postings citing Marketing as a percentage of all IT jobs advertised in Dorset.

Job vacancy trend for Marketing in Dorset

Marketing
Salary Trend in Dorset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Dorset.

Salary trend for Marketing in Dorset

Marketing
Salary Histogram in Dorset

The salary distribution of IT jobs citing Marketing in Dorset over the 6 months to 19 August 2019.

Salary histogram for Marketing in Dorset

Marketing
Job Locations in Dorset

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Dorset region over the 6 months to 19 August 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bournemouth -4 33 £50,000 +25.00% 5
Poole +17 18 £40,000 -15.79% 1
Marketing
South West

For the 6 months to 19 August 2019, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Dorset region with a requirement for Marketing.

1 43 (82.69%) HTML
2 39 (75.00%) CSS
3 34 (65.38%) jQuery
4 33 (63.46%) JavaScript
4 33 (63.46%) MVC
5 28 (53.85%) C#
5 28 (53.85%) .NET
6 25 (48.08%) Microsoft Azure
7 24 (46.15%) Visual Studio
7 24 (46.15%) Web Services
7 24 (46.15%) Microsoft
7 24 (46.15%) WCF
8 21 (40.38%) .NET Framework
8 21 (40.38%) Business Intelligence
8 21 (40.38%) ASP.NET
8 21 (40.38%) ASP.NET MVC
8 21 (40.38%) DevExpress
9 16 (30.77%) Digital Marketing
10 14 (26.92%) PHP
10 14 (26.92%) Git (software)
10 14 (26.92%) Laravel
11 11 (21.15%) REST
11 11 (21.15%) SaaS
11 11 (21.15%) Greenfield Project
12 10 (19.23%) Public Sector
12 10 (19.23%) MySQL
13 9 (17.31%) SQL Server
13 9 (17.31%) OOP
13 9 (17.31%) E-Commerce
13 9 (17.31%) Direct Marketing

Marketing
Co-occurring IT Skills in Dorset by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (13.46%) CMS
1 7 (13.46%) EPiServer
1 7 (13.46%) Sitecore CMS
2 2 (3.85%) SharePoint
2 2 (3.85%) Umbraco
Business Applications
1 9 (17.31%) Magento
Cloud Services
1 25 (48.08%) Microsoft Azure
2 11 (21.15%) SaaS
3 4 (7.69%) GitHub
3 4 (7.69%) Salesforce Sales Cloud
3 4 (7.69%) Salesforce Service Cloud
4 1 (1.92%) Azure Active Directory
4 1 (1.92%) Office 365
Communications & Networking
1 1 (1.92%) Intranet
Database & Business Intelligence
1 10 (19.23%) MySQL
2 9 (17.31%) SQL Server
3 4 (7.69%) MongoDB
3 4 (7.69%) NoSQL
4 3 (5.77%) MySQL Workbench
5 1 (1.92%) Amazon RDS
Development Applications
1 24 (46.15%) Visual Studio
2 14 (26.92%) Git (software)
3 7 (13.46%) PhpStorm
4 4 (7.69%) webpack
5 3 (5.77%) Visual Studio Code
General
1 10 (19.23%) Public Sector
2 9 (17.31%) Manufacturing
3 8 (15.38%) Finance
Job Titles
1 47 (90.38%) Developer
2 21 (40.38%) Senior Developer
3 16 (30.77%) .NET Developer
4 13 (25.00%) Senior Software Developer
4 13 (25.00%) Software Developer
5 11 (21.15%) SaaS Developer
6 10 (19.23%) Senior .NET Developer
7 9 (17.31%) Azure Developer
8 6 (11.54%) C# Developer
8 6 (11.54%) C# Software Developer
8 6 (11.54%) Senior .NET Enterprise Developer
8 6 (11.54%) Senior C# Developer
8 6 (11.54%) Senior C# Software Developer
9 5 (9.62%) ASP.NET MVC Developer
9 5 (9.62%) PHP Developer
9 5 (9.62%) PHP Laravel Developer
9 5 (9.62%) Salesforce Developer
10 4 (7.69%) Cloud Specialist
10 4 (7.69%) Marketing Specialist
10 4 (7.69%) Senior Data Warehouse Specialist
Libraries, Frameworks & Software Standards
1 43 (82.69%) HTML
2 39 (75.00%) CSS
3 34 (65.38%) jQuery
4 28 (53.85%) .NET
5 24 (46.15%) WCF
5 24 (46.15%) Web Services
6 21 (40.38%) .NET Framework
6 21 (40.38%) ASP.NET
6 21 (40.38%) ASP.NET MVC
7 14 (26.92%) Laravel
8 11 (21.15%) REST
9 9 (17.31%) Node.js
10 8 (15.38%) AngularJS
11 7 (13.46%) Vue.js
12 5 (9.62%) Razor View Engine
13 4 (7.69%) Express
13 4 (7.69%) HTML5
13 4 (7.69%) HTML5 Canvas
13 4 (7.69%) SVG
13 4 (7.69%) Visualforce
Miscellaneous
1 11 (21.15%) Greenfield Project
2 7 (13.46%) User Experience
3 6 (11.54%) Enterprise Cloud
4 5 (9.62%) 3D Printing
4 5 (9.62%) Arduino
4 5 (9.62%) Raspberry Pi
5 1 (1.92%) Data Centre
5 1 (1.92%) Marketing Technology
5 1 (1.92%) PKI
Operating Systems
1 1 (1.92%) Windows
1 1 (1.92%) Windows 10
Processes & Methodologies
1 33 (63.46%) MVC
2 21 (40.38%) Business Intelligence
3 16 (30.77%) Digital Marketing
4 9 (17.31%) Direct Marketing
4 9 (17.31%) E-Commerce
4 9 (17.31%) OOP
5 7 (13.46%) Web Development
6 6 (11.54%) Agile Software Development
6 6 (11.54%) Migration
7 5 (9.62%) API Integration
7 5 (9.62%) CRM
7 5 (9.62%) Marketing Strategy
8 4 (7.69%) BDD
8 4 (7.69%) Continuous Delivery
8 4 (7.69%) Continuous Improvement
8 4 (7.69%) Data Migration
8 4 (7.69%) Defect Management
8 4 (7.69%) Presales
8 4 (7.69%) TDD
8 4 (7.69%) Technical Debt
Programming Languages
1 33 (63.46%) JavaScript
2 28 (53.85%) C#
3 14 (26.92%) PHP
4 7 (13.46%) SQL
5 4 (7.69%) Apex Code
5 4 (7.69%) ES6
Qualifications
1 3 (5.77%) Degree
2 1 (1.92%) HND
2 1 (1.92%) Microsoft Certification
Quality Assurance & Compliance
1 4 (7.69%) QA
System Software
1 5 (9.62%) Docker
2 1 (1.92%) Active Directory
Systems Management
1 1 (1.92%) Forefront Identity Manager
1 1 (1.92%) Microsoft Intune
1 1 (1.92%) SCCM
Vendors
1 24 (46.15%) Microsoft
2 21 (40.38%) DevExpress
3 7 (13.46%) Sitecore
4 5 (9.62%) Salesforce.com
5 4 (7.69%) Salesforce Marketing Cloud
6 1 (1.92%) Okta