Period
to 23 February 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Dorset. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 23 February 2018 with a comparison to the same period over the previous 2 years.

Marketing
South West > Dorset
6 months to
23 Feb 2018
Same period 2017 Same period 2016
Rank 50 50 30
Rank change year-on-year 0 -20 +31
Permanent jobs citing Marketing 76 43 138
As % of all permanent IT jobs advertised in Dorset 5.14% 4.67% 8.54%
As % of the General category 14.93% 14.78% 19.09%
Number of salaries quoted 74 42 108
Dorset median annual salary £37,500 £35,500 £37,500
Median salary % change year-on-year +5.63% -5.33% +4.17%
10th Percentile £19,000 £21,375 £26,250
90th Percentile £52,500 £47,500 £48,750
South West median annual salary £45,000 £42,500 £42,500
% change year-on-year +5.88% - +13.33%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Dorset with a requirement for common skills.

All General Skills
Dorset
Permanent vacancies with a requirement for common skills 509 291 723
As % of all permanent IT jobs advertised in Dorset 34.42% 31.63% 44.74%
Number of salaries quoted 396 244 425
Dorset median annual salary £42,500 £40,000 £40,000
Median salary % change year-on-year +6.25% - -11.11%
10th Percentile £23,625 £25,400 £25,000
90th Percentile £59,375 £85,000 £55,000
South West median annual salary £45,000 £44,750 £42,500
% change year-on-year +0.56% +5.29% +6.25%

Marketing
Job Vacancy Trend in Dorset

Job postings citing Marketing as a percentage of all IT jobs advertised in Dorset.

Job vacancy trend for Marketing in Dorset

Marketing
Salary Trend in Dorset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Dorset.

Salary trend for Marketing in Dorset

Marketing
Salary Histogram in Dorset

The salary distribution of IT jobs citing Marketing in Dorset over the 6 months to 23 February 2018.

Salary histogram for Marketing in Dorset

Marketing
Job Locations in Dorset

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Dorset region over the 6 months to 23 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bournemouth +11 49 £45,000 +18.42% 8
Poole -22 14 £37,250 +35.45% 2
Marketing
South West

For the 6 months to 23 February 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Dorset region with a requirement for Marketing.

1 39 (51.32%) Microsoft
2 35 (46.05%) HTML
3 34 (44.74%) JavaScript
4 28 (36.84%) .NET
5 26 (34.21%) CSS
6 25 (32.89%) Project Management
7 23 (30.26%) MVC
7 23 (30.26%) C#
7 23 (30.26%) ASP.NET
8 22 (28.95%) jQuery
9 20 (26.32%) Telesales
10 19 (25.00%) CRM
10 19 (25.00%) Web Development
11 18 (23.68%) .NET Framework
11 18 (23.68%) Visual Studio
11 18 (23.68%) ASP.NET MVC
12 16 (21.05%) SQL Server
13 15 (19.74%) Microsoft Office
14 14 (18.42%) Lead Generation
14 14 (18.42%) Finance
15 13 (17.11%) SQL
15 13 (17.11%) Retail
15 13 (17.11%) User Experience
16 12 (15.79%) DevExpress
16 12 (15.79%) WCF
16 12 (15.79%) Microsoft Azure
17 11 (14.47%) Agile Software Development
17 11 (14.47%) PHP
17 11 (14.47%) Office 365
17 11 (14.47%) Presales

Marketing
Co-occurring IT Skills in Dorset by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (9.21%) EPiServer
2 5 (6.58%) CMS
2 5 (6.58%) Sitecore CMS
2 5 (6.58%) Umbraco
3 4 (5.26%) MS Exchange
4 3 (3.95%) Sitefinity
5 1 (1.32%) WordPress
Applications
1 15 (19.74%) Microsoft Office
2 10 (13.16%) Adobe Creative Suite
2 10 (13.16%) Microsoft Excel
3 7 (9.21%) Microsoft PowerPoint
4 6 (7.89%) MS Visio
5 3 (3.95%) Adobe Illustrator
5 3 (3.95%) Adobe Premiere
5 3 (3.95%) Camtasia
5 3 (3.95%) InDesign
5 3 (3.95%) Photoshop
6 1 (1.32%) InVision
Business Applications
1 9 (11.84%) Eloqua
2 1 (1.32%) Exstream
Cloud Services
1 12 (15.79%) Microsoft Azure
2 11 (14.47%) Office 365
Communications & Networking
1 7 (9.21%) Intranet
2 4 (5.26%) Firewall
2 4 (5.26%) FTP
2 4 (5.26%) HTTP
2 4 (5.26%) IPsec
2 4 (5.26%) NAS
2 4 (5.26%) Reverse Proxy
2 4 (5.26%) SAN
2 4 (5.26%) TCP/IP
2 4 (5.26%) VPN
2 4 (5.26%) Wireless
3 1 (1.32%) SMS
Database & Business Intelligence
1 16 (21.05%) SQL Server
2 6 (7.89%) SQL Server 2012
2 6 (7.89%) SQL Server 2014
3 1 (1.32%) MySQL
Development Applications
1 18 (23.68%) Visual Studio
2 6 (7.89%) Team Foundation Server
3 3 (3.95%) Dreamweaver
3 3 (3.95%) MSTest
General
1 14 (18.42%) Finance
2 13 (17.11%) Retail
3 1 (1.32%) Electronics
Job Titles
1 33 (43.42%) Developer
2 23 (30.26%) .NET Developer
3 20 (26.32%) Senior .NET Developer
3 20 (26.32%) Senior Developer
4 18 (23.68%) C# .NET Developer
4 18 (23.68%) C# Developer
4 18 (23.68%) IT Manager
5 15 (19.74%) ASP.NET Developer
5 15 (19.74%) ASP.NET MVC Developer
5 15 (19.74%) C# ASP.NET Developer
5 15 (19.74%) JavaScript Developer
5 15 (19.74%) Lead .NET Developer
5 15 (19.74%) Lead C# Developer
5 15 (19.74%) Lead Developer
5 15 (19.74%) Senior ASP.NET Developer
5 15 (19.74%) Senior ASP.NET MVC Developer
5 15 (19.74%) Senior C# .NET Developer
5 15 (19.74%) Senior C# ASP.NET Developer
5 15 (19.74%) Senior C# Developer
5 15 (19.74%) Senior JavaScript Developer
Libraries, Frameworks & Software Standards
1 35 (46.05%) HTML
2 28 (36.84%) .NET
3 26 (34.21%) CSS
4 23 (30.26%) ASP.NET
5 22 (28.95%) jQuery
6 18 (23.68%) .NET Framework
6 18 (23.68%) ASP.NET MVC
7 12 (15.79%) WCF
8 9 (11.84%) Web Services
9 6 (7.89%) Entity Framework
9 6 (7.89%) Kendo UI
9 6 (7.89%) LINQ
10 2 (2.63%) Razor View Engine
10 2 (2.63%) Twitter Bootstrap
11 1 (1.32%) CSS3
11 1 (1.32%) HTML5
Miscellaneous
1 13 (17.11%) User Experience
2 5 (6.58%) Computer Science
2 5 (6.58%) Greenfield Project
3 4 (5.26%) CCTV
3 4 (5.26%) Clustering
4 1 (1.32%) Driving Licence
Operating Systems
1 4 (5.26%) Windows
1 4 (5.26%) Windows 7
1 4 (5.26%) Windows Server 2003
1 4 (5.26%) Windows Server 2008
1 4 (5.26%) Windows Server 2012
Processes & Methodologies
1 25 (32.89%) Project Management
2 23 (30.26%) MVC
3 20 (26.32%) Telesales
4 19 (25.00%) CRM
4 19 (25.00%) Web Development
5 14 (18.42%) Lead Generation
6 11 (14.47%) Agile Software Development
6 11 (14.47%) Presales
7 10 (13.16%) B2B
7 10 (13.16%) Mentoring
8 9 (11.84%) Business Intelligence
8 9 (11.84%) Front End Development
8 9 (11.84%) Marketing Automation
9 8 (10.53%) Digital Marketing
9 8 (10.53%) Mathematics
10 7 (9.21%) Project Planning
10 7 (9.21%) Stakeholder Management
11 6 (7.89%) Analytics
11 6 (7.89%) Data Analytics
11 6 (7.89%) Process Improvement
Programming Languages
1 34 (44.74%) JavaScript
2 23 (30.26%) C#
3 13 (17.11%) SQL
4 11 (14.47%) PHP
5 4 (5.26%) C
6 1 (1.32%) VB
Qualifications
1 9 (11.84%) Degree
2 8 (10.53%) DBS Check
3 4 (5.26%) MCSA
3 4 (5.26%) Microsoft Certification
4 1 (1.32%) Security Cleared
Quality Assurance & Compliance
1 4 (5.26%) SLA
System Software
1 4 (5.26%) Hyper-V
1 4 (5.26%) VMware Infrastructure
Vendors
1 39 (51.32%) Microsoft
2 12 (15.79%) DevExpress
3 10 (13.16%) Adobe
4 9 (11.84%) Marketo
5 7 (9.21%) Sitecore
6 6 (7.89%) Oracle
7 4 (5.26%) VMware
8 1 (1.32%) Cognizant
8 1 (1.32%) HP
8 1 (1.32%) Salesforce.com