Period
to 25 April 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Dorset. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 25 April 2018 with a comparison to the same period over the previous 2 years.

Marketing
South West > Dorset
6 months to
25 Apr 2018
Same period 2017 Same period 2016
Rank 51 44 25
Rank change year-on-year -7 -19 +39
Permanent jobs citing Marketing 87 48 127
As % of all permanent IT jobs advertised in Dorset 5.45% 5.78% 9.20%
As % of the General category 15.43% 16.49% 19.51%
Number of salaries quoted 82 49 105
Dorset median annual salary £35,000 £35,000 £36,250
Median salary % change year-on-year - -3.45% +7.41%
10th Percentile £19,000 £20,000 £26,250
90th Percentile £52,500 £50,000 £48,750
South West median annual salary £42,500 £41,000 £42,500
% change year-on-year +3.66% -3.53% +14.09%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Dorset with a requirement for common skills.

All General Skills
Dorset
Permanent vacancies with a requirement for common skills 564 291 651
As % of all permanent IT jobs advertised in Dorset 35.34% 35.06% 47.17%
Number of salaries quoted 459 253 404
Dorset median annual salary £42,500 £40,000 £40,000
Median salary % change year-on-year +6.25% - -
10th Percentile £25,000 £24,800 £26,250
90th Percentile £61,200 £80,000 £62,691
South West median annual salary £45,000 £43,000 £42,500
% change year-on-year +4.65% +1.18% +6.25%

Marketing
Job Vacancy Trend in Dorset

Job postings citing Marketing as a percentage of all IT jobs advertised in Dorset.

Job vacancy trend for Marketing in Dorset

Marketing
Salary Trend in Dorset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Dorset.

Salary trend for Marketing in Dorset

Marketing
Salary Histogram in Dorset

The salary distribution of IT jobs citing Marketing in Dorset over the 6 months to 25 April 2018.

Salary histogram for Marketing in Dorset

Marketing
Job Locations in Dorset

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Dorset region over the 6 months to 25 April 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bournemouth +4 59 £40,000 +14.29% 6
Poole -22 14 £39,250 +12.14%
Marketing
South West

For the 6 months to 25 April 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Dorset region with a requirement for Marketing.

1 37 (42.53%) Microsoft
2 34 (39.08%) HTML
3 30 (34.48%) JavaScript
4 26 (29.89%) CSS
5 24 (27.59%) Project Management
5 24 (27.59%) Self-Motivation
6 23 (26.44%) CRM
6 23 (26.44%) jQuery
7 22 (25.29%) .NET
8 21 (24.14%) MVC
8 21 (24.14%) Finance
9 19 (21.84%) C#
9 19 (21.84%) ASP.NET
9 19 (21.84%) Telesales
10 18 (20.69%) .NET Framework
10 18 (20.69%) Visual Studio
11 17 (19.54%) Agile Software Development
12 16 (18.39%) ASP.NET MVC
13 15 (17.24%) Web Development
13 15 (17.24%) Microsoft Office
14 14 (16.09%) WCF
14 14 (16.09%) Lead Generation
14 14 (16.09%) Microsoft Azure
14 14 (16.09%) DevExpress
15 12 (13.79%) SQL Server
16 11 (12.64%) Web Services
16 11 (12.64%) PHP
16 11 (12.64%) Business Intelligence
16 11 (12.64%) Retail
16 11 (12.64%) Office 365

Marketing
Co-occurring IT Skills in Dorset by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (4.60%) MS Exchange
2 2 (2.30%) CMS
2 2 (2.30%) WordPress
3 1 (1.15%) EPiServer
3 1 (1.15%) Sitecore CMS
3 1 (1.15%) Sitefinity
3 1 (1.15%) Umbraco
Applications
1 15 (17.24%) Microsoft Office
2 9 (10.34%) Microsoft Excel
3 8 (9.20%) Adobe Creative Suite
4 7 (8.05%) Microsoft PowerPoint
5 5 (5.75%) MS Visio
6 3 (3.45%) Adobe Illustrator
6 3 (3.45%) Adobe Premiere
6 3 (3.45%) Camtasia
6 3 (3.45%) InDesign
6 3 (3.45%) InVision
6 3 (3.45%) Photoshop
Business Applications
1 8 (9.20%) Eloqua
2 3 (3.45%) Magento
3 1 (1.15%) Exstream
Cloud Services
1 14 (16.09%) Microsoft Azure
2 11 (12.64%) Office 365
3 7 (8.05%) AdWords
3 7 (8.05%) Google Analytics
3 7 (8.05%) Google Tag Manager
4 4 (4.60%) Salesforce Sales Cloud
5 3 (3.45%) Salesforce Service Cloud
6 2 (2.30%) GitHub
Communications & Networking
1 7 (8.05%) Intranet
2 4 (4.60%) Firewall
2 4 (4.60%) FTP
2 4 (4.60%) HTTP
2 4 (4.60%) IPsec
2 4 (4.60%) NAS
2 4 (4.60%) Reverse Proxy
2 4 (4.60%) SAN
2 4 (4.60%) TCP/IP
2 4 (4.60%) VPN
2 4 (4.60%) Wireless
3 1 (1.15%) SMS
Database & Business Intelligence
1 12 (13.79%) SQL Server
2 4 (4.60%) SQL Server 2012
2 4 (4.60%) SQL Server 2014
3 2 (2.30%) MySQL
Development Applications
1 18 (20.69%) Visual Studio
2 4 (4.60%) Team Foundation Server
3 3 (3.45%) Dreamweaver
3 3 (3.45%) MSTest
4 1 (1.15%) Git (software)
General
1 21 (24.14%) Finance
2 11 (12.64%) Retail
3 7 (8.05%) Advertising
4 2 (2.30%) Manufacturing
5 1 (1.15%) Electronics
Job Titles
1 33 (37.93%) Developer
2 19 (21.84%) .NET Developer
3 18 (20.69%) IT Manager
3 18 (20.69%) Senior .NET Developer
3 18 (20.69%) Senior Developer
4 16 (18.39%) C# .NET Developer
4 16 (18.39%) C# Developer
5 15 (17.24%) ASP.NET Developer
5 15 (17.24%) ASP.NET MVC Developer
5 15 (17.24%) C# ASP.NET Developer
5 15 (17.24%) JavaScript Developer
5 15 (17.24%) Lead .NET Developer
5 15 (17.24%) Lead C# Developer
5 15 (17.24%) Lead Developer
5 15 (17.24%) Senior ASP.NET Developer
5 15 (17.24%) Senior ASP.NET MVC Developer
5 15 (17.24%) Senior C# .NET Developer
5 15 (17.24%) Senior C# ASP.NET Developer
5 15 (17.24%) Senior C# Developer
5 15 (17.24%) Senior JavaScript Developer
Libraries, Frameworks & Software Standards
1 34 (39.08%) HTML
2 26 (29.89%) CSS
3 23 (26.44%) jQuery
4 22 (25.29%) .NET
5 19 (21.84%) ASP.NET
6 18 (20.69%) .NET Framework
7 16 (18.39%) ASP.NET MVC
8 14 (16.09%) WCF
9 11 (12.64%) Web Services
10 4 (4.60%) Entity Framework
10 4 (4.60%) Kendo UI
10 4 (4.60%) LINQ
11 2 (2.30%) CSS3
11 2 (2.30%) HTML5
11 2 (2.30%) Laravel
12 1 (1.15%) LESS
12 1 (1.15%) Sass
12 1 (1.15%) Symfony
12 1 (1.15%) Twitter Bootstrap
Miscellaneous
1 24 (27.59%) Self-Motivation
2 10 (11.49%) User Experience
3 7 (8.05%) Analytical Skills
3 7 (8.05%) Social Media
4 5 (5.75%) Computer Science
5 4 (4.60%) CCTV
5 4 (4.60%) Clustering
6 3 (3.45%) Greenfield Project
7 1 (1.15%) Driving Licence
Operating Systems
1 4 (4.60%) Windows
1 4 (4.60%) Windows 7
1 4 (4.60%) Windows Server 2003
1 4 (4.60%) Windows Server 2008
1 4 (4.60%) Windows Server 2012
Processes & Methodologies
1 24 (27.59%) Project Management
2 23 (26.44%) CRM
3 21 (24.14%) MVC
4 19 (21.84%) Telesales
5 17 (19.54%) Agile Software Development
6 15 (17.24%) Web Development
7 14 (16.09%) Lead Generation
8 11 (12.64%) Analytics
8 11 (12.64%) Business Intelligence
8 11 (12.64%) Presales
9 10 (11.49%) Digital Marketing
10 9 (10.34%) B2B
10 9 (10.34%) SEO
11 8 (9.20%) Marketing Automation
11 8 (9.20%) Mathematics
11 8 (9.20%) Mentoring
11 8 (9.20%) Stakeholder Management
12 7 (8.05%) Campaign Management
12 7 (8.05%) Pay per click
12 7 (8.05%) Project Planning
Programming Languages
1 30 (34.48%) JavaScript
2 19 (21.84%) C#
3 11 (12.64%) PHP
4 9 (10.34%) SQL
5 4 (4.60%) C
6 1 (1.15%) VB
Qualifications
1 8 (9.20%) DBS Check
2 5 (5.75%) Degree
3 4 (4.60%) MCSA
3 4 (4.60%) Microsoft Certification
4 1 (1.15%) Security Cleared
Quality Assurance & Compliance
1 4 (4.60%) SLA
2 2 (2.30%) QA
System Software
1 4 (4.60%) Hyper-V
1 4 (4.60%) VMware Infrastructure
Vendors
1 37 (42.53%) Microsoft
2 14 (16.09%) DevExpress
3 8 (9.20%) Adobe
3 8 (9.20%) Marketo
4 7 (8.05%) DoubleClick
4 7 (8.05%) Facebook
4 7 (8.05%) Google
4 7 (8.05%) Kenshoo
4 7 (8.05%) Marin
4 7 (8.05%) Salesforce.com
4 7 (8.05%) Twitter
5 5 (5.75%) Oracle
6 4 (4.60%) VMware
7 3 (3.45%) Cognizant
8 1 (1.15%) HP
8 1 (1.15%) Salesforce Marketing Cloud
8 1 (1.15%) Sitecore