Period
to 21 July 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Dorset. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 21 July 2018 with a comparison to the same period over the previous 2 years.

Marketing
South West > Dorset
6 months to
21 Jul 2018
Same period 2017 Same period 2016
Rank 53 38 31
Rank change year-on-year -15 -7 +27
Permanent jobs citing Marketing 69 52 90
As % of all permanent IT jobs advertised in Dorset 4.75% 5.85% 7.73%
As % of the General category 12.78% 18.25% 18.11%
Number of salaries quoted 65 50 78
Dorset median annual salary £40,000 £33,000 £33,000
Median salary % change year-on-year +21.21% - +6.45%
10th Percentile £25,750 £16,500 £26,250
90th Percentile £58,250 £46,250 £47,500
South West median annual salary £42,500 £42,500 £40,000
% change year-on-year - +6.25% +6.67%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Dorset with a requirement for common skills.

All General Skills
Dorset
Permanent vacancies with a requirement for common skills 540 285 497
As % of all permanent IT jobs advertised in Dorset 37.19% 32.06% 42.70%
Number of salaries quoted 456 247 364
Dorset median annual salary £42,500 £39,500 £40,000
Median salary % change year-on-year +7.59% -1.25% -
10th Percentile £27,000 £21,250 £26,250
90th Percentile £67,500 £53,000 £78,875
South West median annual salary £45,000 £42,500 £42,500
% change year-on-year +5.88% - +6.25%

Marketing
Job Vacancy Trend in Dorset

Job postings citing Marketing as a percentage of all IT jobs advertised in Dorset.

Job vacancy trend for Marketing in Dorset

Marketing
Salary Trend in Dorset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Dorset.

Salary trend for Marketing in Dorset

Marketing
Salary Histogram in Dorset

The salary distribution of IT jobs citing Marketing in Dorset over the 6 months to 21 July 2018.

Salary histogram for Marketing in Dorset

Marketing
Job Locations in Dorset

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Dorset region over the 6 months to 21 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bournemouth -7 46 £40,000 +14.29% 9
Poole -26 7 £40,000 +3.23% 5
Marketing
South West

For the 6 months to 21 July 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Dorset region with a requirement for Marketing.

1 23 (33.33%) CSS
2 21 (30.43%) HTML
3 20 (28.99%) JavaScript
4 16 (23.19%) Digital Marketing
4 16 (23.19%) Self-Motivation
5 15 (21.74%) Microsoft
6 14 (20.29%) Finance
6 14 (20.29%) Google
6 14 (20.29%) Web Development
6 14 (20.29%) Analytics
7 13 (18.84%) Campaign Management
7 13 (18.84%) Social Media
7 13 (18.84%) jQuery
7 13 (18.84%) Agile Software Development
8 12 (17.39%) Advertising
8 12 (17.39%) SEO
8 12 (17.39%) Pay per click
8 12 (17.39%) MVC
8 12 (17.39%) PHP
8 12 (17.39%) User Experience
8 12 (17.39%) Facebook
8 12 (17.39%) AdWords
9 11 (15.94%) Kenshoo
9 11 (15.94%) Marin
9 11 (15.94%) Google Tag Manager
9 11 (15.94%) Twitter
9 11 (15.94%) Analytical Skills
9 11 (15.94%) Project Management
9 11 (15.94%) DoubleClick
9 11 (15.94%) Google Analytics

Marketing
Co-occurring IT Skills in Dorset by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (14.49%) CMS
2 3 (4.35%) MS Exchange
2 3 (4.35%) Skype for Business
2 3 (4.35%) WordPress
3 2 (2.90%) EPiServer
3 2 (2.90%) SAS
3 2 (2.90%) Sitecore CMS
3 2 (2.90%) Sitefinity
3 2 (2.90%) Umbraco
4 1 (1.45%) IIS
Applications
1 4 (5.80%) Microsoft Excel
1 4 (5.80%) Microsoft Office
1 4 (5.80%) Microsoft PowerPoint
2 3 (4.35%) InVision
Business Applications
1 9 (13.04%) Magento
2 1 (1.45%) Exstream
2 1 (1.45%) OpenCart
Cloud Services
1 12 (17.39%) AdWords
2 11 (15.94%) Google Analytics
2 11 (15.94%) Google Tag Manager
3 6 (8.70%) Office 365
4 5 (7.25%) Microsoft Azure
4 5 (7.25%) Salesforce Service Cloud
5 4 (5.80%) Salesforce Sales Cloud
6 2 (2.90%) GitHub
7 1 (1.45%) G Suite
7 1 (1.45%) Google Cloud Platform
Communications & Networking
1 3 (4.35%) Firewall
1 3 (4.35%) FTP
1 3 (4.35%) HTTP
1 3 (4.35%) IPsec
1 3 (4.35%) NAS
1 3 (4.35%) PBX
1 3 (4.35%) Reverse Proxy
1 3 (4.35%) SAN
1 3 (4.35%) Skype
1 3 (4.35%) TCP/IP
1 3 (4.35%) Unified Communications
1 3 (4.35%) VPN
1 3 (4.35%) Wireless
2 1 (1.45%) SMS
Database & Business Intelligence
1 6 (8.70%) SQL Server
2 3 (4.35%) MySQL
3 2 (2.90%) Data Mining
Development Applications
1 7 (10.14%) Git (software)
2 6 (8.70%) Visual Studio
3 1 (1.45%) Grunt
3 1 (1.45%) gulp
3 1 (1.45%) Subversion
General
1 14 (20.29%) Finance
2 12 (17.39%) Advertising
3 2 (2.90%) Manufacturing
3 2 (2.90%) Retail
4 1 (1.45%) Electronics
Job Titles
1 27 (39.13%) Developer
2 12 (17.39%) Digital Marketing Manager
2 12 (17.39%) Marketing Manager
3 11 (15.94%) PPC Manager
4 8 (11.59%) .NET Developer
4 8 (11.59%) Analyst
4 8 (11.59%) Magento Developer
5 7 (10.14%) C# .NET Developer
5 7 (10.14%) C# Developer
5 7 (10.14%) Senior Developer
6 6 (8.70%) Full Stack Developer
7 5 (7.25%) ASP.NET Developer
7 5 (7.25%) ASP.NET MVC Developer
7 5 (7.25%) Lead .NET Developer
7 5 (7.25%) Product Owner
7 5 (7.25%) Senior ASP.NET Developer
7 5 (7.25%) Senior ASP.NET MVC Developer
7 5 (7.25%) Senior C# .NET Developer
7 5 (7.25%) Senior C# ASP.NET Developer
7 5 (7.25%) Senior JavaScript Developer
Libraries, Frameworks & Software Standards
1 23 (33.33%) CSS
2 21 (30.43%) HTML
3 13 (18.84%) jQuery
4 10 (14.49%) .NET
5 9 (13.04%) ASP.NET
6 8 (11.59%) Twitter Bootstrap
7 7 (10.14%) .NET Framework
7 7 (10.14%) ASP.NET MVC
7 7 (10.14%) LESS
7 7 (10.14%) Sass
7 7 (10.14%) Symfony
8 5 (7.25%) WCF
8 5 (7.25%) Web Services
9 3 (4.35%) CSS3
9 3 (4.35%) HTML5
9 3 (4.35%) Laravel
10 2 (2.90%) Entity Framework
10 2 (2.90%) LINQ
10 2 (2.90%) XML
11 1 (1.45%) JSON
Miscellaneous
1 16 (23.19%) Self-Motivation
2 13 (18.84%) Social Media
3 12 (17.39%) User Experience
4 11 (15.94%) Analytical Skills
5 5 (7.25%) Computer Science
6 4 (5.80%) Greenfield Project
7 3 (4.35%) Blog
7 3 (4.35%) CCTV
7 3 (4.35%) Clustering
7 3 (4.35%) Hybrid Cloud
8 1 (1.45%) Driving Licence
Operating Systems
1 3 (4.35%) Windows
1 3 (4.35%) Windows 7
1 3 (4.35%) Windows Server 2003
1 3 (4.35%) Windows Server 2008
1 3 (4.35%) Windows Server 2012
2 1 (1.45%) Linux
Processes & Methodologies
1 16 (23.19%) Digital Marketing
2 14 (20.29%) Analytics
2 14 (20.29%) Web Development
3 13 (18.84%) Agile Software Development
3 13 (18.84%) Campaign Management
4 12 (17.39%) MVC
4 12 (17.39%) Pay per click
4 12 (17.39%) SEO
5 11 (15.94%) Project Management
6 10 (14.49%) E-Commerce
7 9 (13.04%) Mathematics
8 7 (10.14%) CRM
9 6 (8.70%) Continuous Integration
9 6 (8.70%) Scrum
9 6 (8.70%) Software Engineering
10 5 (7.25%) Business Intelligence
10 5 (7.25%) Continuous Improvement
11 4 (5.80%) Mentoring
11 4 (5.80%) Product Management
11 4 (5.80%) Waterfall
Programming Languages
1 20 (28.99%) JavaScript
2 12 (17.39%) PHP
3 9 (13.04%) C#
4 4 (5.80%) C
5 3 (4.35%) SQL
6 2 (2.90%) Python
6 2 (2.90%) R
7 1 (1.45%) VB
Qualifications
1 7 (10.14%) DBS Check
1 7 (10.14%) Degree
2 3 (4.35%) CCSP
2 3 (4.35%) Cisco Certification
2 3 (4.35%) MCSA
2 3 (4.35%) Microsoft Certification
3 1 (1.45%) Security Cleared
Quality Assurance & Compliance
1 3 (4.35%) SLA
2 2 (2.90%) QA
System Software
1 3 (4.35%) Hyper-V
1 3 (4.35%) VMware Infrastructure
Vendors
1 15 (21.74%) Microsoft
2 14 (20.29%) Google
3 12 (17.39%) Facebook
4 11 (15.94%) DoubleClick
4 11 (15.94%) Kenshoo
4 11 (15.94%) Marin
4 11 (15.94%) Twitter
5 10 (14.49%) Salesforce.com
6 5 (7.25%) DevExpress
7 3 (4.35%) Cognizant
7 3 (4.35%) Salesforce Marketing Cloud
7 3 (4.35%) Sonus
7 3 (4.35%) VMware
8 2 (2.90%) Sitecore
9 1 (1.45%) Adobe
9 1 (1.45%) HP