Period
to 21 January 2019

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Dorset. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 21 January 2019 with a comparison to the same period over the previous 2 years.

Marketing
South West > Dorset
6 months to
21 Jan 2019
Same period 2018 Same period 2017
Rank 66 55 48
Rank change year-on-year -11 -7 -24
Permanent jobs citing Marketing 50 60 46
As % of all permanent IT jobs advertised in Dorset 4.30% 4.40% 4.86%
As % of the General category 11.76% 13.51% 14.84%
Number of salaries quoted 38 59 45
Dorset median annual salary £42,500 £42,500 £30,500
Median salary % change year-on-year - +39.34% -18.12%
10th Percentile £27,675 £19,000 £21,750
90th Percentile £55,000 £52,500 £47,500
South West median annual salary £45,000 £47,000 £42,500
% change year-on-year -4.26% +10.59% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Dorset with a requirement for common skills.

All General Skills
Dorset
Permanent vacancies with a requirement for common skills 425 444 310
As % of all permanent IT jobs advertised in Dorset 36.57% 32.58% 32.73%
Number of salaries quoted 331 344 257
Dorset median annual salary £42,500 £42,500 £40,000
Median salary % change year-on-year - +6.25% -
10th Percentile £27,500 £22,750 £25,900
90th Percentile £65,000 £57,500 £85,000
South West median annual salary £45,000 £45,000 £45,000

Marketing
Job Vacancy Trend in Dorset

Job postings citing Marketing as a percentage of all IT jobs advertised in Dorset.

Job vacancy trend for Marketing in Dorset

Marketing
Salary Trend in Dorset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Dorset.

Salary trend for Marketing in Dorset

Marketing
Salary Histogram in Dorset

The salary distribution of IT jobs citing Marketing in Dorset over the 6 months to 21 January 2019.

Salary histogram for Marketing in Dorset

Marketing
Job Locations in Dorset

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Dorset region over the 6 months to 21 January 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bournemouth -8 34 £45,000 - 4
Poole +2 9 £37,500 +15.38% 2
Shaftesbury - 4 £28,500 -
Verwood - 2 £22,500 -
Marketing
South West

For the 6 months to 21 January 2019, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Dorset region with a requirement for Marketing.

1 26 (52.00%) HTML
2 24 (48.00%) JavaScript
3 23 (46.00%) CSS
4 18 (36.00%) Microsoft
4 18 (36.00%) Business Intelligence
5 17 (34.00%) Digital Marketing
6 16 (32.00%) MVC
7 15 (30.00%) Web Development
7 15 (30.00%) DevExpress
8 13 (26.00%) Microsoft Azure
8 13 (26.00%) .NET
8 13 (26.00%) C#
9 12 (24.00%) Web Services
9 12 (24.00%) Visual Studio
9 12 (24.00%) E-Commerce
9 12 (24.00%) .NET Framework
9 12 (24.00%) WCF
9 12 (24.00%) jQuery
10 11 (22.00%) Agile Software Development
10 11 (22.00%) PHP
11 10 (20.00%) Manufacturing
11 10 (20.00%) Publishing
11 10 (20.00%) User Experience
12 8 (16.00%) SQL Server
12 8 (16.00%) Magento
13 7 (14.00%) Git (software)
13 7 (14.00%) Laravel
13 7 (14.00%) Direct Marketing
13 7 (14.00%) OOP
13 7 (14.00%) PhpStorm

Marketing
Co-occurring IT Skills in Dorset by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (10.00%) CMS
1 5 (10.00%) Confluence
2 4 (8.00%) WordPress
3 1 (2.00%) Drupal
3 1 (2.00%) EPiServer
3 1 (2.00%) Sitecore CMS
3 1 (2.00%) Sitefinity
3 1 (2.00%) Skype for Business
3 1 (2.00%) Umbraco
Applications
1 5 (10.00%) Microsoft Office
2 2 (4.00%) Adobe Creative Suite
2 2 (4.00%) Adobe Illustrator
2 2 (4.00%) InDesign
2 2 (4.00%) Photoshop
3 1 (2.00%) Microsoft Excel
3 1 (2.00%) Microsoft PowerPoint
Business Applications
1 8 (16.00%) Magento
Cloud Services
1 13 (26.00%) Microsoft Azure
2 7 (14.00%) GitHub
3 3 (6.00%) Google Analytics
4 2 (4.00%) Office 365
4 2 (4.00%) Salesforce Sales Cloud
Communications & Networking
1 1 (2.00%) PBX
1 1 (2.00%) Skype
1 1 (2.00%) TCP/IP
1 1 (2.00%) Unified Communications
Database & Business Intelligence
1 8 (16.00%) SQL Server
2 4 (8.00%) MongoDB
2 4 (8.00%) NoSQL
3 3 (6.00%) MySQL
4 1 (2.00%) Amazon RDS
4 1 (2.00%) GIS
Development Applications
1 12 (24.00%) Visual Studio
2 7 (14.00%) Git (software)
2 7 (14.00%) PhpStorm
3 5 (10.00%) JIRA
4 4 (8.00%) webpack
5 1 (2.00%) GitLab
5 1 (2.00%) Vagrant
General
1 10 (20.00%) Manufacturing
1 10 (20.00%) Publishing
2 4 (8.00%) Finance
3 3 (6.00%) Telecoms
4 1 (2.00%) Electronics
4 1 (2.00%) Local Government
Job Titles
1 30 (60.00%) Developer
2 13 (26.00%) Senior Developer
3 12 (24.00%) Cloud Developer
3 12 (24.00%) Cloud Specialist
3 12 (24.00%) Marketing Specialist
3 12 (24.00%) Senior Data Warehouse Specialist
4 9 (18.00%) .NET Developer
5 8 (16.00%) Senior .NET Developer
6 7 (14.00%) PHP Developer
7 5 (10.00%) Analyst
7 5 (10.00%) Business Analyst
7 5 (10.00%) Product Manager
7 5 (10.00%) Web Developer
8 4 (8.00%) Node.js Developer
8 4 (8.00%) Senior Software Developer
8 4 (8.00%) Software Developer
9 3 (6.00%) Magento Developer
9 3 (6.00%) PHP Magento Developer
9 3 (6.00%) PHP WordPress Developer
9 3 (6.00%) WordPress Developer
Libraries, Frameworks & Software Standards
1 26 (52.00%) HTML
2 23 (46.00%) CSS
3 13 (26.00%) .NET
4 12 (24.00%) .NET Framework
4 12 (24.00%) jQuery
4 12 (24.00%) WCF
4 12 (24.00%) Web Services
5 7 (14.00%) Laravel
6 4 (8.00%) Express
6 4 (8.00%) HTML5
6 4 (8.00%) HTML5 Canvas
6 4 (8.00%) Node.js
6 4 (8.00%) REST
6 4 (8.00%) SVG
6 4 (8.00%) Vue.js
7 2 (4.00%) Ajax
7 2 (4.00%) XML
8 1 (2.00%) ASP.NET
8 1 (2.00%) ASP.NET MVC
Miscellaneous
1 10 (20.00%) User Experience
2 7 (14.00%) Enterprise Cloud
3 2 (4.00%) Self-Motivation
3 2 (4.00%) Social Media
4 1 (2.00%) Algorithms
4 1 (2.00%) Blog
4 1 (2.00%) Data Centre
4 1 (2.00%) Driving Licence
4 1 (2.00%) Greenfield Project
4 1 (2.00%) Hybrid Cloud
4 1 (2.00%) Management Information System
4 1 (2.00%) PKI
4 1 (2.00%) Virtual Team
Operating Systems
1 1 (2.00%) Android
Processes & Methodologies
1 18 (36.00%) Business Intelligence
2 17 (34.00%) Digital Marketing
3 16 (32.00%) MVC
4 15 (30.00%) Web Development
5 12 (24.00%) E-Commerce
6 11 (22.00%) Agile Software Development
7 7 (14.00%) Direct Marketing
7 7 (14.00%) OOP
8 6 (12.00%) DevOps
9 5 (10.00%) User Acceptance Testing
9 5 (10.00%) User Stories
9 5 (10.00%) Wireframes
10 4 (8.00%) CRM
11 3 (6.00%) Analytics
11 3 (6.00%) Change Management
11 3 (6.00%) Content Management
11 3 (6.00%) PRINCE2
11 3 (6.00%) Project Management
11 3 (6.00%) Scrum
11 3 (6.00%) SEO
Programming Languages
1 24 (48.00%) JavaScript
2 13 (26.00%) C#
3 11 (22.00%) PHP
4 4 (8.00%) ES6
5 2 (4.00%) R
6 1 (2.00%) C
6 1 (2.00%) C++
6 1 (2.00%) Java
6 1 (2.00%) Kotlin
6 1 (2.00%) Python
6 1 (2.00%) SQL
Qualifications
1 6 (12.00%) Degree
2 1 (2.00%) CCSP
2 1 (2.00%) Cisco Certification
2 1 (2.00%) MCSE
2 1 (2.00%) Microsoft Certification
2 1 (2.00%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 1 (2.00%) PMO
1 1 (2.00%) SLA
System Software
1 1 (2.00%) Active Directory
1 1 (2.00%) Docker
1 1 (2.00%) Hyper-V
1 1 (2.00%) VirtualBox
1 1 (2.00%) vSphere
Systems Management
1 1 (2.00%) Ansible
1 1 (2.00%) Forefront Identity Manager
1 1 (2.00%) Microsoft Intune
1 1 (2.00%) SCCM
Vendors
1 18 (36.00%) Microsoft
2 15 (30.00%) DevExpress
3 6 (12.00%) Salesforce.com
4 3 (6.00%) Google
5 2 (4.00%) Adobe
6 1 (2.00%) BT
6 1 (2.00%) Samsung
6 1 (2.00%) SAP
6 1 (2.00%) Sitecore
6 1 (2.00%) Sonus