Period
to 20 September 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Dorset. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 20 September 2018 with a comparison to the same period over the previous 2 years.

Marketing
South West > Dorset
6 months to
20 Sep 2018
Same period 2017 Same period 2016
Rank 69 46 46
Rank change year-on-year -23 0 -6
Permanent jobs citing Marketing 53 44 63
As % of all permanent IT jobs advertised in Dorset 3.75% 4.99% 5.86%
As % of the General category 10.62% 16.99% 15.56%
Number of salaries quoted 50 43 61
Dorset median annual salary £40,000 £33,000 £30,500
Median salary % change year-on-year +21.21% +8.20% -11.27%
10th Percentile £25,650 £16,500 £21,250
90th Percentile £57,625 £46,250 £46,250
South West median annual salary £45,000 £45,000 £40,000
% change year-on-year - +12.50% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Dorset with a requirement for common skills.

All General Skills
Dorset
Permanent vacancies with a requirement for common skills 499 259 405
As % of all permanent IT jobs advertised in Dorset 35.34% 29.37% 37.64%
Number of salaries quoted 410 205 342
Dorset median annual salary £42,500 £37,500 £40,000
Median salary % change year-on-year +13.33% -6.25% +2.89%
10th Percentile £25,950 £21,250 £26,250
90th Percentile £67,500 £55,000 £82,500
South West median annual salary £45,000 £42,500 £42,500
% change year-on-year +5.88% - +6.25%

Marketing
Job Vacancy Trend in Dorset

Job postings citing Marketing as a percentage of all IT jobs advertised in Dorset.

Job vacancy trend for Marketing in Dorset

Marketing
Salary Trend in Dorset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Dorset.

Salary trend for Marketing in Dorset

Marketing
Salary Histogram in Dorset

The salary distribution of IT jobs citing Marketing in Dorset over the 6 months to 20 September 2018.

Salary histogram for Marketing in Dorset

Marketing
Job Locations in Dorset

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Dorset region over the 6 months to 20 September 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bournemouth -10 37 £40,000 +14.29% 3
Poole -27 6 £55,000 +57.14%
Shaftesbury - 3 £28,500 -
Verwood - 2 £22,500 -
Marketing
South West

For the 6 months to 20 September 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Dorset region with a requirement for Marketing.

1 19 (35.85%) JavaScript
2 18 (33.96%) HTML
2 18 (33.96%) CSS
2 18 (33.96%) Digital Marketing
3 17 (32.08%) Web Development
4 15 (28.30%) CMS
4 15 (28.30%) Self-Motivation
5 14 (26.42%) Analytics
5 14 (26.42%) Google
6 13 (24.53%) Agile Software Development
7 12 (22.64%) SEO
7 12 (22.64%) E-Commerce
7 12 (22.64%) Salesforce.com
7 12 (22.64%) Social Media
7 12 (22.64%) User Experience
8 11 (20.75%) Google Analytics
9 10 (18.87%) Pay per click
9 10 (18.87%) PHP
9 10 (18.87%) Campaign Management
10 9 (16.98%) Facebook
10 9 (16.98%) AdWords
10 9 (16.98%) Advertising
11 8 (15.09%) DoubleClick
11 8 (15.09%) CRM
11 8 (15.09%) Microsoft
11 8 (15.09%) Kenshoo
11 8 (15.09%) Marin
11 8 (15.09%) Google Tag Manager
11 8 (15.09%) Twitter
11 8 (15.09%) Twitter Bootstrap

Marketing
Co-occurring IT Skills in Dorset by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (28.30%) CMS
2 4 (7.55%) Skype for Business
3 3 (5.66%) EPiServer
3 3 (5.66%) Sitecore CMS
3 3 (5.66%) Sitefinity
3 3 (5.66%) Umbraco
3 3 (5.66%) WordPress
4 2 (3.77%) SAS
5 1 (1.89%) Drupal
5 1 (1.89%) IIS
Applications
1 3 (5.66%) Microsoft Office
2 2 (3.77%) Adobe Creative Suite
2 2 (3.77%) Adobe Illustrator
2 2 (3.77%) InDesign
2 2 (3.77%) Photoshop
3 1 (1.89%) InVision
Business Applications
1 7 (13.21%) Magento
2 1 (1.89%) OpenCart
Cloud Services
1 11 (20.75%) Google Analytics
2 9 (16.98%) AdWords
3 8 (15.09%) Google Tag Manager
4 5 (9.43%) Office 365
4 5 (9.43%) Salesforce Sales Cloud
4 5 (9.43%) Salesforce Service Cloud
5 1 (1.89%) G Suite
5 1 (1.89%) Google Cloud Platform
5 1 (1.89%) Microsoft Azure
Communications & Networking
1 4 (7.55%) PBX
1 4 (7.55%) Skype
1 4 (7.55%) Unified Communications
Database & Business Intelligence
1 4 (7.55%) SQL Server
2 2 (3.77%) Data Mining
3 1 (1.89%) Amazon RDS
3 1 (1.89%) MySQL
Development Applications
1 7 (13.21%) Git (software)
2 1 (1.89%) Grunt
2 1 (1.89%) gulp
2 1 (1.89%) Subversion
2 1 (1.89%) Visual Studio
General
1 9 (16.98%) Advertising
2 6 (11.32%) Finance
3 2 (3.77%) Manufacturing
3 2 (3.77%) Retail
Job Titles
1 25 (47.17%) Developer
2 9 (16.98%) Digital Marketing Manager
2 9 (16.98%) Marketing Manager
3 8 (15.09%) PPC Manager
4 7 (13.21%) Web Developer
5 6 (11.32%) Full Stack Developer
5 6 (11.32%) Magento Developer
6 5 (9.43%) Consultant
6 5 (9.43%) Salesforce Developer
7 4 (7.55%) .NET Developer
7 4 (7.55%) .NET Web Developer
7 4 (7.55%) Analyst
7 4 (7.55%) Business Analyst
7 4 (7.55%) Front End Developer (Client-Side Developer)
7 4 (7.55%) Presales Consultant
8 3 (5.66%) C# Developer
8 3 (5.66%) CMS Developer
8 3 (5.66%) Junior
8 3 (5.66%) Junior Developer
8 3 (5.66%) Software Developer
Libraries, Frameworks & Software Standards
1 18 (33.96%) CSS
1 18 (33.96%) HTML
2 8 (15.09%) Twitter Bootstrap
3 7 (13.21%) LESS
3 7 (13.21%) Sass
3 7 (13.21%) Symfony
4 6 (11.32%) .NET
5 5 (9.43%) ASP.NET
6 4 (7.55%) jQuery
6 4 (7.55%) XML
7 3 (5.66%) Ajax
7 3 (5.66%) ASP.NET MVC
8 2 (3.77%) .NET Framework
8 2 (3.77%) Entity Framework
8 2 (3.77%) LINQ
9 1 (1.89%) CSS3
9 1 (1.89%) JSON
9 1 (1.89%) Laravel
9 1 (1.89%) Node.js
9 1 (1.89%) REST
Miscellaneous
1 15 (28.30%) Self-Motivation
2 12 (22.64%) Social Media
2 12 (22.64%) User Experience
3 8 (15.09%) Analytical Skills
4 5 (9.43%) Greenfield Project
5 4 (7.55%) Blog
5 4 (7.55%) Hybrid Cloud
6 1 (1.89%) Data Centre
6 1 (1.89%) PKI
Operating Systems
1 1 (1.89%) Linux
Processes & Methodologies
1 18 (33.96%) Digital Marketing
2 17 (32.08%) Web Development
3 14 (26.42%) Analytics
4 13 (24.53%) Agile Software Development
5 12 (22.64%) E-Commerce
5 12 (22.64%) SEO
6 10 (18.87%) Campaign Management
6 10 (18.87%) Pay per click
7 8 (15.09%) CRM
8 7 (13.21%) Scrum
8 7 (13.21%) Waterfall
9 6 (11.32%) Continuous Improvement
9 6 (11.32%) Continuous Integration
9 6 (11.32%) MVC
10 5 (9.43%) Content Management
10 5 (9.43%) Lead Generation
11 4 (7.55%) Business Analysis
11 4 (7.55%) Data Modelling
11 4 (7.55%) Front End Development
11 4 (7.55%) Presales
Programming Languages
1 19 (35.85%) JavaScript
2 10 (18.87%) PHP
3 5 (9.43%) C#
4 4 (7.55%) R
5 2 (3.77%) Python
Qualifications
1 4 (7.55%) CCSP
1 4 (7.55%) Cisco Certification
2 2 (3.77%) Degree
3 1 (1.89%) MCSE
3 1 (1.89%) Microsoft Certification
Quality Assurance & Compliance
1 2 (3.77%) QA
System Software
1 1 (1.89%) Active Directory
1 1 (1.89%) Hyper-V
Systems Management
1 1 (1.89%) Forefront Identity Manager
1 1 (1.89%) Microsoft Intune
1 1 (1.89%) SCCM
Vendors
1 14 (26.42%) Google
2 12 (22.64%) Salesforce.com
3 9 (16.98%) Facebook
4 8 (15.09%) DoubleClick
4 8 (15.09%) Kenshoo
4 8 (15.09%) Marin
4 8 (15.09%) Microsoft
4 8 (15.09%) Twitter
5 4 (7.55%) Sonus
6 3 (5.66%) Adobe
6 3 (5.66%) Salesforce Marketing Cloud
6 3 (5.66%) Sitecore
7 1 (1.89%) Cognizant