Period
to 11 December 2017

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Dorset. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 11 December 2017 with a comparison to the same period over the previous 2 years.

Marketing
South West > Dorset
6 months to
11 Dec 2017
Same period 2016 Same period 2015
Rank 59 49 35
Rank change year-on-year -10 -14 +25
Permanent jobs citing Marketing 51 53 120
As % of all permanent IT jobs advertised in Dorset 4.24% 5.18% 7.99%
As % of the General category 13.60% 14.80% 19.97%
Number of salaries quoted 49 51 99
Dorset median annual salary £42,500 £30,500 £35,000
Median salary % change year-on-year +39.34% -12.86% -2.78%
10th Percentile £21,000 £21,250 £23,200
90th Percentile £52,500 £47,500 £47,500
South West median annual salary £47,500 £42,500 £42,500
% change year-on-year +11.76% - +13.33%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Dorset with a requirement for common skills.

All General Skills
Dorset
Permanent vacancies with a requirement for common skills 375 358 601
As % of all permanent IT jobs advertised in Dorset 31.15% 34.96% 40.01%
Number of salaries quoted 292 307 353
Dorset median annual salary £40,000 £40,000 £37,500
Median salary % change year-on-year - +6.67% -16.67%
10th Percentile £23,750 £26,250 £24,000
90th Percentile £57,500 £85,000 £50,200
South West median annual salary £44,000 £44,000 £41,500
% change year-on-year - +6.02% +3.75%

Marketing
Job Vacancy Trend in Dorset

Job postings citing Marketing as a percentage of all IT jobs advertised in Dorset.

Job vacancy trend for Marketing in Dorset

Marketing
Salary Trend in Dorset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Dorset.

Salary trend for Marketing in Dorset

Marketing
Salary Histogram in Dorset

The salary distribution of IT jobs citing Marketing in Dorset over the 6 months to 11 December 2017.

Salary histogram for Marketing in Dorset

Marketing
Job Locations in Dorset

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Dorset region over the 6 months to 11 December 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bournemouth +6 36 £42,500 +39.34% 3
Poole -12 14 £48,500 +76.36% 1
Blandford Forum - 1 £42,500 -
Marketing
South West

For the 6 months to 11 December 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Dorset region with a requirement for Marketing.

1 28 (54.90%) HTML
2 27 (52.94%) JavaScript
3 23 (45.10%) .NET
4 20 (39.22%) Microsoft
5 19 (37.25%) Web Development
6 18 (35.29%) CSS
7 17 (33.33%) C#
8 16 (31.37%) MVC
8 16 (31.37%) ASP.NET
8 16 (31.37%) User Experience
9 15 (29.41%) Digital Marketing
9 15 (29.41%) SQL Server
10 14 (27.45%) Telesales
11 13 (25.49%) jQuery
11 13 (25.49%) EPiServer
11 13 (25.49%) Sitecore
11 13 (25.49%) SQL
11 13 (25.49%) Project Management
11 13 (25.49%) Retail
12 12 (23.53%) CRM
12 12 (23.53%) ASP.NET MVC
13 11 (21.57%) Sitecore CMS
13 11 (21.57%) Umbraco
13 11 (21.57%) Content Management
13 11 (21.57%) CMS
13 11 (21.57%) Greenfield Project
14 10 (19.61%) PHP
14 10 (19.61%) Front End Development
15 9 (17.65%) Marketing Automation
15 9 (17.65%) Eloqua

Marketing
Co-occurring IT Skills in Dorset by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (25.49%) EPiServer
2 11 (21.57%) CMS
2 11 (21.57%) Sitecore CMS
2 11 (21.57%) Umbraco
3 6 (11.76%) Sitefinity
Applications
1 8 (15.69%) Adobe Creative Suite
1 8 (15.69%) Microsoft Excel
2 6 (11.76%) MS Visio
3 5 (9.80%) Microsoft Office
3 5 (9.80%) Microsoft PowerPoint
4 3 (5.88%) Adobe Illustrator
4 3 (5.88%) Adobe Premiere
4 3 (5.88%) Camtasia
4 3 (5.88%) InDesign
4 3 (5.88%) Photoshop
Business Applications
1 9 (17.65%) Eloqua
Cloud Services
1 7 (13.73%) Office 365
2 2 (3.92%) Google Analytics
2 2 (3.92%) Microsoft Azure
Communications & Networking
1 7 (13.73%) Intranet
2 1 (1.96%) Internet
2 1 (1.96%) Wi-Fi
2 1 (1.96%) Wireless
Database & Business Intelligence
1 15 (29.41%) SQL Server
2 6 (11.76%) SQL Server 2012
2 6 (11.76%) SQL Server 2014
3 1 (1.96%) BusinessObjects
3 1 (1.96%) Cognos Impromptu
3 1 (1.96%) Data Warehouse
3 1 (1.96%) SQL Server Integration Services
3 1 (1.96%) SQL Server Reporting Services
Development Applications
1 8 (15.69%) Visual Studio
2 6 (11.76%) Team Foundation Server
3 3 (5.88%) Dreamweaver
4 2 (3.92%) MSTest
General
1 13 (25.49%) Retail
2 7 (13.73%) Finance
3 1 (1.96%) Telecoms
Job Titles
1 27 (52.94%) Developer
2 17 (33.33%) .NET Developer
3 13 (25.49%) C# .NET Developer
3 13 (25.49%) C# Developer
3 13 (25.49%) Project Manager
4 12 (23.53%) IT Manager
5 10 (19.61%) Senior .NET Developer
5 10 (19.61%) Senior Developer
5 10 (19.61%) Web Developer
6 9 (17.65%) Marketing Manager
7 8 (15.69%) .NET Web Developer
7 8 (15.69%) Front End Developer (Client-Side Developer)
8 7 (13.73%) IT Project Manager
8 7 (13.73%) Junior
9 6 (11.76%) C# Web Developer
9 6 (11.76%) Lead C# Developer
9 6 (11.76%) Sales Manager
9 6 (11.76%) Senior ASP.NET Developer
9 6 (11.76%) Senior C# Developer
9 6 (11.76%) Technical Leader
Libraries, Frameworks & Software Standards
1 28 (54.90%) HTML
2 23 (45.10%) .NET
3 18 (35.29%) CSS
4 16 (31.37%) ASP.NET
5 13 (25.49%) jQuery
6 12 (23.53%) ASP.NET MVC
7 9 (17.65%) .NET Framework
8 6 (11.76%) Entity Framework
8 6 (11.76%) Kendo UI
8 6 (11.76%) LINQ
9 5 (9.80%) Twitter Bootstrap
10 2 (3.92%) Razor View Engine
10 2 (3.92%) WCF
11 1 (1.96%) AngularJS
11 1 (1.96%) HTML5
11 1 (1.96%) KnockoutJS
11 1 (1.96%) LESS
11 1 (1.96%) Node.js
Miscellaneous
1 16 (31.37%) User Experience
2 11 (21.57%) Greenfield Project
3 2 (3.92%) Analytical Skills
4 1 (1.96%) Client/Server
4 1 (1.96%) Replication
Processes & Methodologies
1 19 (37.25%) Web Development
2 16 (31.37%) MVC
3 15 (29.41%) Digital Marketing
4 14 (27.45%) Telesales
5 13 (25.49%) Project Management
6 12 (23.53%) CRM
7 11 (21.57%) Content Management
8 10 (19.61%) Front End Development
9 9 (17.65%) Marketing Automation
10 8 (15.69%) Agile Software Development
10 8 (15.69%) Analytics
10 8 (15.69%) Lead Generation
11 7 (13.73%) Project Planning
11 7 (13.73%) Stakeholder Management
12 6 (11.76%) B2B Marketing
12 6 (11.76%) Data Analytics
12 6 (11.76%) Data-Driven Marketing
12 6 (11.76%) Process Improvement
12 6 (11.76%) Prototyping
12 6 (11.76%) Software Architecture
Programming Languages
1 27 (52.94%) JavaScript
2 17 (33.33%) C#
3 13 (25.49%) SQL
4 10 (19.61%) PHP
5 1 (1.96%) T-SQL
5 1 (1.96%) TypeScript
Qualifications
1 7 (13.73%) Degree
Vendors
1 20 (39.22%) Microsoft
2 13 (25.49%) Sitecore
3 9 (17.65%) Marketo
4 8 (15.69%) Adobe
5 6 (11.76%) Oracle
6 2 (3.92%) DevExpress
6 2 (3.92%) Google