Period
to 12 November 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Dorset. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 12 November 2018 with a comparison to the same period over the previous 2 years.

Marketing
South West > Dorset
6 months to
12 Nov 2018
Same period 2017 Same period 2016
Rank 70 48 50
Rank change year-on-year -22 +2 -12
Permanent jobs citing Marketing 42 57 55
As % of all permanent IT jobs advertised in Dorset 3.47% 5.36% 5.18%
As % of the General category 9.93% 17.65% 14.32%
Number of salaries quoted 41 54 53
Dorset median annual salary £42,500 £35,500 £30,500
Median salary % change year-on-year +19.72% +16.39% -12.86%
10th Percentile £22,500 £17,250 £21,500
90th Percentile £57,500 £50,450 £47,500
South West median annual salary £45,000 £45,000 £41,000
% change year-on-year - +9.76% +2.50%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Dorset with a requirement for common skills.

All General Skills
Dorset
Permanent vacancies with a requirement for common skills 423 323 384
As % of all permanent IT jobs advertised in Dorset 34.99% 30.39% 36.16%
Number of salaries quoted 341 256 329
Dorset median annual salary £42,500 £39,500 £40,000
Median salary % change year-on-year +7.59% -1.25% +6.67%
10th Percentile £25,500 £22,000 £26,250
90th Percentile £65,000 £56,250 £85,000
South West median annual salary £45,000 £42,500 £44,000
% change year-on-year +5.88% -3.41% +7.32%

Marketing
Job Vacancy Trend in Dorset

Job postings citing Marketing as a percentage of all IT jobs advertised in Dorset.

Job vacancy trend for Marketing in Dorset

Marketing
Salary Trend in Dorset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Dorset.

Salary trend for Marketing in Dorset

Marketing
Salary Histogram in Dorset

The salary distribution of IT jobs citing Marketing in Dorset over the 6 months to 12 November 2018.

Salary histogram for Marketing in Dorset

Marketing
Job Locations in Dorset

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Dorset region over the 6 months to 12 November 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bournemouth -13 29 £45,000 +9.76% 6
Poole -7 6 £55,000 +35.80% 1
Shaftesbury - 3 £28,500 -
Verwood - 2 £22,500 -
Marketing
South West

For the 6 months to 12 November 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Dorset region with a requirement for Marketing.

1 21 (50.00%) JavaScript
2 19 (45.24%) HTML
2 19 (45.24%) CSS
3 15 (35.71%) Microsoft
4 13 (30.95%) Web Development
5 12 (28.57%) .NET
5 12 (28.57%) MVC
6 11 (26.19%) CMS
6 11 (26.19%) C#
6 11 (26.19%) Digital Marketing
7 9 (21.43%) jQuery
7 9 (21.43%) User Experience
8 8 (19.05%) .NET Framework
8 8 (19.05%) E-Commerce
9 7 (16.67%) Visual Studio
9 7 (16.67%) Salesforce.com
9 7 (16.67%) Google
9 7 (16.67%) Microsoft Azure
9 7 (16.67%) Analytics
10 6 (14.29%) DevExpress
10 6 (14.29%) WCF
10 6 (14.29%) Agile Software Development
10 6 (14.29%) Web Services
10 6 (14.29%) PHP
10 6 (14.29%) Business Intelligence
11 5 (11.90%) Microsoft Office
11 5 (11.90%) ASP.NET
11 5 (11.90%) SEO
11 5 (11.90%) Content Management
11 5 (11.90%) Social Media

Marketing
Co-occurring IT Skills in Dorset by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (26.19%) CMS
2 4 (9.52%) Skype for Business
3 3 (7.14%) EPiServer
3 3 (7.14%) Sitecore CMS
3 3 (7.14%) Sitefinity
3 3 (7.14%) Umbraco
3 3 (7.14%) WordPress
4 2 (4.76%) SAS
5 1 (2.38%) Drupal
5 1 (2.38%) IIS
Applications
1 5 (11.90%) Microsoft Office
2 2 (4.76%) Adobe Creative Suite
2 2 (4.76%) Adobe Illustrator
2 2 (4.76%) InDesign
2 2 (4.76%) Photoshop
3 1 (2.38%) Microsoft Excel
3 1 (2.38%) Microsoft PowerPoint
Business Applications
1 3 (7.14%) Magento
2 1 (2.38%) OpenCart
Cloud Services
1 7 (16.67%) Microsoft Azure
2 5 (11.90%) Office 365
3 4 (9.52%) Google Analytics
4 2 (4.76%) AdWords
4 2 (4.76%) Salesforce Sales Cloud
5 1 (2.38%) G Suite
5 1 (2.38%) Google Cloud Platform
5 1 (2.38%) Google Tag Manager
Communications & Networking
1 4 (9.52%) PBX
1 4 (9.52%) Skype
1 4 (9.52%) Unified Communications
Database & Business Intelligence
1 4 (9.52%) SQL Server
2 2 (4.76%) Data Mining
3 1 (2.38%) Amazon RDS
3 1 (2.38%) GIS
3 1 (2.38%) MySQL
Development Applications
1 7 (16.67%) Visual Studio
2 3 (7.14%) Git (software)
3 1 (2.38%) Grunt
3 1 (2.38%) gulp
3 1 (2.38%) Subversion
General
1 4 (9.52%) Finance
2 2 (4.76%) Advertising
2 2 (4.76%) Manufacturing
2 2 (4.76%) Retail
2 2 (4.76%) Telecoms
3 1 (2.38%) Local Government
Job Titles
1 24 (57.14%) Developer
2 10 (23.81%) .NET Developer
3 8 (19.05%) Senior Developer
4 7 (16.67%) Web Developer
5 6 (14.29%) Cloud Developer
5 6 (14.29%) Cloud Specialist
5 6 (14.29%) Marketing Specialist
5 6 (14.29%) Senior .NET Developer
5 6 (14.29%) Senior Data Warehouse Specialist
6 5 (11.90%) Consultant
7 4 (9.52%) .NET Web Developer
7 4 (9.52%) Front End Developer (Client-Side Developer)
7 4 (9.52%) Presales Consultant
8 3 (7.14%) C# .NET Developer
8 3 (7.14%) C# Developer
8 3 (7.14%) C# Web Developer
8 3 (7.14%) CMS Developer
8 3 (7.14%) Junior
8 3 (7.14%) Junior Developer
8 3 (7.14%) PHP Developer
Libraries, Frameworks & Software Standards
1 19 (45.24%) CSS
1 19 (45.24%) HTML
2 12 (28.57%) .NET
3 9 (21.43%) jQuery
4 8 (19.05%) .NET Framework
5 6 (14.29%) WCF
5 6 (14.29%) Web Services
6 5 (11.90%) ASP.NET
7 4 (9.52%) Twitter Bootstrap
7 4 (9.52%) XML
8 3 (7.14%) Ajax
8 3 (7.14%) ASP.NET MVC
8 3 (7.14%) LESS
8 3 (7.14%) Sass
8 3 (7.14%) Symfony
9 2 (4.76%) Entity Framework
9 2 (4.76%) LINQ
10 1 (2.38%) JSON
10 1 (2.38%) Node.js
10 1 (2.38%) REST
Miscellaneous
1 9 (21.43%) User Experience
2 5 (11.90%) Self-Motivation
2 5 (11.90%) Social Media
3 4 (9.52%) Blog
3 4 (9.52%) Hybrid Cloud
4 3 (7.14%) Greenfield Project
5 1 (2.38%) Analytical Skills
5 1 (2.38%) Data Centre
5 1 (2.38%) Driving Licence
5 1 (2.38%) Management Information System
5 1 (2.38%) PKI
5 1 (2.38%) Virtual Team
Operating Systems
1 1 (2.38%) Linux
Processes & Methodologies
1 13 (30.95%) Web Development
2 12 (28.57%) MVC
3 11 (26.19%) Digital Marketing
4 8 (19.05%) E-Commerce
5 7 (16.67%) Analytics
6 6 (14.29%) Agile Software Development
6 6 (14.29%) Business Intelligence
7 5 (11.90%) Content Management
7 5 (11.90%) Lead Generation
7 5 (11.90%) SEO
8 4 (9.52%) Continuous Improvement
8 4 (9.52%) CRM
8 4 (9.52%) Customer Engagement
8 4 (9.52%) Front End Development
8 4 (9.52%) Presales
8 4 (9.52%) Scrum
8 4 (9.52%) Waterfall
9 3 (7.14%) Change Management
9 3 (7.14%) Project Management
9 3 (7.14%) Prototyping
Programming Languages
1 21 (50.00%) JavaScript
2 11 (26.19%) C#
3 6 (14.29%) PHP
4 4 (9.52%) R
5 2 (4.76%) Python
Qualifications
1 4 (9.52%) CCSP
1 4 (9.52%) Cisco Certification
2 3 (7.14%) Degree
3 1 (2.38%) MCSE
3 1 (2.38%) Microsoft Certification
3 1 (2.38%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 1 (2.38%) PMO
1 1 (2.38%) SLA
System Software
1 1 (2.38%) Active Directory
1 1 (2.38%) Hyper-V
Systems Management
1 1 (2.38%) Forefront Identity Manager
1 1 (2.38%) Microsoft Intune
1 1 (2.38%) SCCM
Vendors
1 15 (35.71%) Microsoft
2 7 (16.67%) Google
2 7 (16.67%) Salesforce.com
3 6 (14.29%) DevExpress
4 4 (9.52%) Sonus
5 3 (7.14%) Adobe
5 3 (7.14%) Sitecore
6 2 (4.76%) Facebook
7 1 (2.38%) BT
7 1 (2.38%) DoubleClick
7 1 (2.38%) Kenshoo
7 1 (2.38%) Marin
7 1 (2.38%) Twitter