Period
to 17 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Reading with a requirement for B2C skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited B2C over the 6 months to 17 November 2017 with a comparison to the same period in the previous 2 years.

B2C (Business-to-Consumer)
Berkshire > Reading
6 months to
17 Nov 2017
Same period 2016 Same period 2015
Rank 146 163 192
Rank change year-on-year +17 +29 +18
Permanent jobs citing B2C 8 28 20
As % of all permanent IT jobs advertised in Reading 0.34% 0.80% 0.43%
As % of the Processes & Methodologies category 0.40% 0.91% 0.50%
Number of salaries quoted 4 5 11
Reading median annual salary £40,000 £32,500 £52,500
Median salary % change year-on-year +23.08% -38.10% -30.00%
10th Percentile £37,500 £28,250 £30,000
90th Percentile £75,750 £96,000 £56,250
Berkshire median annual salary £55,000 £57,500 £70,000
% change year-on-year -4.35% -17.86% -6.67%

B2C is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Reading with a requirement for process or methodology skills.

All Process and Methodology Skills
Reading
Permanent vacancies with a requirement for process or methodology skills 2005 3084 3977
As % of all permanent IT jobs advertised in Reading 85.07% 88.24% 86.03%
Number of salaries quoted 1611 2259 3100
Reading median annual salary £50,000 £50,000 £47,750
Median salary % change year-on-year - +4.71% -3.54%
10th Percentile £29,000 £29,000 £30,000
90th Percentile £75,000 £72,500 £70,000
Berkshire median annual salary £50,000 £50,000 £50,000

B2C
Job Vacancy Trend in Reading

Job postings citing B2C as a percentage of all IT jobs advertised in Reading.

Job vacancy trend for B2C in Reading

B2C
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing B2C in Reading.

Salary trend for B2C in Reading

B2C
Salary Histogram in Reading

The salary distribution of IT jobs citing B2C in Reading over the 6 months to 17 November 2017.

Salary histogram for B2C in Reading

For the 6 months to 17 November 2017, IT jobs citing B2C also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Reading region with a requirement for B2C.

1 8 (100.00%) B2B
2 4 (50.00%) Advertising
2 4 (50.00%) Marketing
2 4 (50.00%) Search Engine Marketing
2 4 (50.00%) Email Marketing
2 4 (50.00%) Display Advertising
2 4 (50.00%) Digital Marketing
2 4 (50.00%) Marketing Strategy
2 4 (50.00%) Eloqua
2 4 (50.00%) Twitter
2 4 (50.00%) Mobile Marketing
2 4 (50.00%) Marketo
2 4 (50.00%) Marketing Automation
2 4 (50.00%) Content Development
2 4 (50.00%) Integrated Marketing
2 4 (50.00%) Social Media
2 4 (50.00%) Data Strategy
3 3 (37.50%) Social Listening
3 3 (37.50%) hybris
3 3 (37.50%) Multichannel Retail
3 3 (37.50%) Content Marketing
3 3 (37.50%) HubSpot
3 3 (37.50%) Pardot
3 3 (37.50%) Agile Software Development
3 3 (37.50%) Retail
3 3 (37.50%) Software Architecture
3 3 (37.50%) Salesforce.com
3 3 (37.50%) J2EE
3 3 (37.50%) UML
3 3 (37.50%) CRM

B2C
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 4 (50.00%) Eloqua
Communications & Networking
1 1 (12.50%) 3GPP
General
1 4 (50.00%) Advertising
1 4 (50.00%) Marketing
2 3 (37.50%) Retail
Job Titles
1 4 (50.00%) Architect
1 4 (50.00%) Digital Marketing Manager
1 4 (50.00%) Marketing Manager
2 3 (37.50%) Hybris Architect
3 1 (12.50%) Contracts Manager
Libraries, Frameworks & Software Standards
1 3 (37.50%) J2EE
2 2 (25.00%) HTML
Miscellaneous
1 4 (50.00%) Social Media
Processes & Methodologies
1 8 (100.00%) B2B
2 4 (50.00%) Content Development
2 4 (50.00%) Data Strategy
2 4 (50.00%) Digital Marketing
2 4 (50.00%) Display Advertising
2 4 (50.00%) Email Marketing
2 4 (50.00%) Integrated Marketing
2 4 (50.00%) Marketing Automation
2 4 (50.00%) Marketing Strategy
2 4 (50.00%) Mobile Marketing
2 4 (50.00%) Search Engine Marketing
3 3 (37.50%) Agile Software Development
3 3 (37.50%) Content Marketing
3 3 (37.50%) CRM
3 3 (37.50%) E-Commerce
3 3 (37.50%) Multichannel Retail
3 3 (37.50%) SOA
3 3 (37.50%) Social Listening
3 3 (37.50%) Software Architecture
3 3 (37.50%) UML
Vendors
1 4 (50.00%) Marketo
1 4 (50.00%) Twitter
2 3 (37.50%) HubSpot
2 3 (37.50%) hybris
2 3 (37.50%) Pardot
2 3 (37.50%) Salesforce.com