Period
to 20 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Reading with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 20 November 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
Berkshire > Reading
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 150 - 213
Rank change year-on-year - +213 +1
Permanent jobs citing Google Analytics 6 0 3
As % of all permanent IT jobs advertised in Reading 0.25% - 0.065%
As % of the Cloud Services category 1.14% - 0.52%
Number of salaries quoted 6 0 6
Reading median annual salary £65,000 - £42,500
10th Percentile £46,250 - £25,250
90th Percentile £69,500 - £43,750
Berkshire median annual salary £35,800 £45,000 £37,500
% change year-on-year -20.44% +20.00% -11.76%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Reading with a requirement for cloud computing skills.

All Cloud Skills
Reading
Permanent vacancies with a requirement for cloud computing skills 525 575 573
As % of all permanent IT jobs advertised in Reading 22.27% 16.70% 12.37%
Number of salaries quoted 423 470 428
Reading median annual salary £50,000 £55,000 £47,500
Median salary % change year-on-year -9.09% +15.79% -9.52%
10th Percentile £27,500 £35,000 £31,250
90th Percentile £75,000 £77,500 £69,125
Berkshire median annual salary £50,000 £55,000 £50,000
% change year-on-year -9.09% +10.00% -

Google Analytics
Job Vacancy Trend in Reading

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Reading.

Job vacancy trend for Google Analytics in Reading

Google Analytics
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Reading.

Salary trend for Google Analytics in Reading

Google Analytics
Salary Histogram in Reading

The salary distribution of IT jobs citing Google Analytics in Reading over the 6 months to 20 November 2017.

Salary histogram for Google Analytics in Reading

For the 6 months to 20 November 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Reading region with a requirement for Google Analytics.

1 6 (100.00%) Google
1 6 (100.00%) Analytics
2 5 (83.33%) Digital Analytics
3 4 (66.67%) Mobile App
3 4 (66.67%) Trello
3 4 (66.67%) InVision
3 4 (66.67%) Adobe Analytics
3 4 (66.67%) JIRA
3 4 (66.67%) Adobe
4 1 (16.67%) Analytical Skills
4 1 (16.67%) A/B Testing
4 1 (16.67%) Customer Acquisition
4 1 (16.67%) SEO
4 1 (16.67%) Retail
4 1 (16.67%) Omniture
4 1 (16.67%) HTML
4 1 (16.67%) SQL
4 1 (16.67%) Photoshop
4 1 (16.67%) CRM
4 1 (16.67%) E-Commerce
4 1 (16.67%) Digital Marketing
4 1 (16.67%) Product Management
4 1 (16.67%) Visualisation
4 1 (16.67%) Tableau
4 1 (16.67%) Shopify
4 1 (16.67%) Music Industry
4 1 (16.67%) Marketing

Google Analytics
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 4 (66.67%) InVision
2 1 (16.67%) Photoshop
Business Applications
1 1 (16.67%) Shopify
Cloud Services
1 4 (66.67%) Adobe Analytics
1 4 (66.67%) Trello
Development Applications
1 4 (66.67%) JIRA
General
1 1 (16.67%) Marketing
1 1 (16.67%) Music Industry
1 1 (16.67%) Retail
Job Titles
1 3 (50.00%) Head of Analytics
2 2 (33.33%) Analytics Manager
2 2 (33.33%) Digital Analytics Manager
2 2 (33.33%) Head of Digital
2 2 (33.33%) Head of Digital Analytics
3 1 (16.67%) E-Commerce Manager
Libraries, Frameworks & Software Standards
1 1 (16.67%) HTML
Miscellaneous
1 4 (66.67%) Mobile App
2 1 (16.67%) Analytical Skills
Processes & Methodologies
1 6 (100.00%) Analytics
2 5 (83.33%) Digital Analytics
3 1 (16.67%) A/B Testing
3 1 (16.67%) CRM
3 1 (16.67%) Customer Acquisition
3 1 (16.67%) Digital Marketing
3 1 (16.67%) E-Commerce
3 1 (16.67%) Product Management
3 1 (16.67%) SEO
3 1 (16.67%) Visualisation
Programming Languages
1 1 (16.67%) SQL
Vendors
1 6 (100.00%) Google
2 4 (66.67%) Adobe
3 1 (16.67%) Omniture
3 1 (16.67%) Tableau