Period
to 24 January 2018

The following table provides summary statistics for permanent job vacancies advertised in Berkshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 24 January 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
South East > Berkshire
6 months to
24 Jan 2018
Same period 2017 Same period 2016
Rank 227 277 292
Rank change year-on-year +50 +15 -5
Permanent jobs citing Google Analytics 31 10 50
As % of all permanent IT jobs advertised in Berkshire 0.47% 0.13% 0.46%
As % of the Cloud Services category 2.38% 0.83% 3.98%
Number of salaries quoted 27 7 43
Berkshire median annual salary £45,000 £45,000 £37,500
Median salary % change year-on-year - +20.00% -6.25%
10th Percentile £32,150 £42,000 £24,410
90th Percentile £76,700 £56,400 £60,000
South East median annual salary £42,500 £42,500 £40,000
% change year-on-year - +6.25% +19.40%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Berkshire with a requirement for cloud computing skills.

All Cloud Skills
Berkshire
Permanent vacancies with a requirement for cloud computing skills 1,300 1,212 1,257
As % of all permanent IT jobs advertised in Berkshire 19.75% 15.40% 11.63%
Number of salaries quoted 984 971 1,084
Berkshire median annual salary £50,000 £55,000 £50,000
Median salary % change year-on-year -9.09% +10.00% +2.04%
10th Percentile £27,500 £32,250 £31,500
90th Percentile £77,125 £78,750 £77,500
South East median annual salary £47,500 £50,000 £45,000
% change year-on-year -5.00% +11.11% -

Google Analytics
Job Vacancy Trend in Berkshire

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Berkshire.

Job vacancy trend for Google Analytics in Berkshire

Google Analytics
Salary Trend in Berkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Berkshire.

Salary trend for Google Analytics in Berkshire

Google Analytics
Salary Histogram in Berkshire

The salary distribution of IT jobs citing Google Analytics in Berkshire over the 6 months to 24 January 2018.

Salary histogram for Google Analytics in Berkshire

Google Analytics
Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Berkshire region over the 6 months to 24 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading - 19 £45,000 -
Windsor - 4 - -
Newbury - 3 £47,500 - 1
Slough +10 1 £60,000 +11.63%
Ascot - 1 £33,500 -
Google Analytics
South East

For the 6 months to 24 January 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Berkshire region with a requirement for Google Analytics.

1 31 (100.00%) Google
1 31 (100.00%) Analytics
2 17 (54.84%) Adobe
3 11 (35.48%) Digital Analytics
4 10 (32.26%) Web Analytics
5 9 (29.03%) Omniture
5 9 (29.03%) Adobe Analytics
5 9 (29.03%) Mobile App
5 9 (29.03%) Visualisation
6 8 (25.81%) Stakeholder Engagement
6 8 (25.81%) Data Visualisation
6 8 (25.81%) Trello
6 8 (25.81%) InVision
6 8 (25.81%) Creative Problem-Solving
6 8 (25.81%) JIRA
6 8 (25.81%) WebTrends
7 7 (22.58%) HTML
7 7 (22.58%) User Experience
7 7 (22.58%) Axure RP
8 6 (19.35%) Analytics IQ
8 6 (19.35%) JavaScript
8 6 (19.35%) CSS
8 6 (19.35%) Agile Software Development
9 4 (12.90%) Information Architecture
9 4 (12.90%) Requirements Engineering
9 4 (12.90%) Usability Testing
9 4 (12.90%) Business Intelligence
9 4 (12.90%) UML
9 4 (12.90%) SQL
10 3 (9.68%) Python

Google Analytics
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 8 (25.81%) InVision
2 1 (3.23%) Microsoft Excel
2 1 (3.23%) Microsoft Office
2 1 (3.23%) Microsoft PowerPoint
2 1 (3.23%) Photoshop
Business Applications
1 8 (25.81%) WebTrends
2 1 (3.23%) Shopify
Cloud Services
1 9 (29.03%) Adobe Analytics
2 8 (25.81%) Trello
3 1 (3.23%) SaaS
3 1 (3.23%) SurveyMonkey
Communications & Networking
1 2 (6.45%) Broadband
Database & Business Intelligence
1 1 (3.23%) SQL Server
Development Applications
1 8 (25.81%) JIRA
2 7 (22.58%) Axure RP
General
1 3 (9.68%) Finance
1 3 (9.68%) Marketing
2 2 (6.45%) Financial Institution
3 1 (3.23%) Music Industry
3 1 (3.23%) Pharmaceutical
3 1 (3.23%) Retail
Job Titles
1 12 (38.71%) Analyst
2 8 (25.81%) Digital Analyst
2 8 (25.81%) Performance Analyst
3 7 (22.58%) Digital Performance Analyst
3 7 (22.58%) Head of Analytics
4 6 (19.35%) Head of Digital
4 6 (19.35%) Head of Digital Analytics
5 5 (16.13%) Architect
5 5 (16.13%) User Experience Architect
6 3 (9.68%) Data Analyst
6 3 (9.68%) Insight Analyst
7 2 (6.45%) Analytics Manager
7 2 (6.45%) Consultant
7 2 (6.45%) Customer Analyst
7 2 (6.45%) Customer Insight Analyst
7 2 (6.45%) Digital Analytics Manager
7 2 (6.45%) Digital Insight Analyst
7 2 (6.45%) Senior Consultant
7 2 (6.45%) Senior User Experience Consultant
7 2 (6.45%) User Experience Consultant
Libraries, Frameworks & Software Standards
1 7 (22.58%) HTML
2 6 (19.35%) CSS
3 1 (3.23%) .NET
3 1 (3.23%) Ajax
3 1 (3.23%) ASP.NET
3 1 (3.23%) ASP.NET MVC
3 1 (3.23%) ASP.NET Web API
3 1 (3.23%) Flash
Miscellaneous
1 9 (29.03%) Mobile App
2 7 (22.58%) User Experience
3 2 (6.45%) Analytical Skills
3 2 (6.45%) Fintech
3 2 (6.45%) Minimum Viable Product
4 1 (3.23%) Computer Science
Operating Systems
1 1 (3.23%) Apple iOS
Processes & Methodologies
1 31 (100.00%) Analytics
2 11 (35.48%) Digital Analytics
3 10 (32.26%) Web Analytics
4 9 (29.03%) Visualisation
5 8 (25.81%) Creative Problem-Solving
5 8 (25.81%) Data Visualisation
5 8 (25.81%) Stakeholder Engagement
6 6 (19.35%) Agile Software Development
7 4 (12.90%) Business Intelligence
7 4 (12.90%) Information Architecture
7 4 (12.90%) Requirements Engineering
7 4 (12.90%) UML
7 4 (12.90%) Usability Testing
8 3 (9.68%) Actionable Insight
8 3 (9.68%) Data Analytics
8 3 (9.68%) Data Stewardship
9 2 (6.45%) Business Analysis
9 2 (6.45%) Customer Insight
9 2 (6.45%) Prototyping
9 2 (6.45%) Wireframes
Programming Languages
1 6 (19.35%) JavaScript
2 4 (12.90%) SQL
3 3 (9.68%) Python
4 1 (3.23%) C#
Qualifications
1 6 (19.35%) Analytics IQ
2 1 (3.23%) Degree
Quality Assurance & Compliance
1 3 (9.68%) GDPR
2 1 (3.23%) PCI DSS
Vendors
1 31 (100.00%) Google
2 17 (54.84%) Adobe
3 9 (29.03%) Omniture
4 3 (9.68%) Hitwise
5 1 (3.23%) DoubleClick
5 1 (3.23%) Microsoft
5 1 (3.23%) Pardot
5 1 (3.23%) Salesforce.com
5 1 (3.23%) Tableau
5 1 (3.23%) Usabilla
5 1 (3.23%) Xamarin