Period
to 22 July 2017

The following table provides summary statistics for permanent job vacancies advertised in Berkshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 22 July 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
South East > Berkshire
6 months to
22 Jul 2017
Same period 2016 Same period 2015
Rank 253 311 303
Rank change year-on-year +58 -8 -18
Permanent jobs citing Google Analytics 14 5 28
As % of all permanent IT jobs advertised in Berkshire 0.21% 0.053% 0.26%
As % of the Cloud Services category 1.28% 0.42% 2.71%
Number of salaries quoted 13 4 17
Berkshire median annual salary £35,800 £40,000 £42,500
Median salary % change year-on-year -10.50% -5.88% -12.82%
10th Percentile £26,250 £34,375 £21,250
90th Percentile £54,550 £44,375 £68,500
South East median annual salary £30,000 £35,000 £32,000
% change year-on-year -14.29% +9.38% -8.57%

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Berkshire with a requirement for cloud computing skills.

Cloud Computing Skills
Berkshire
Permanent job vacancies with a requirement for cloud computing skills 1090 1199 1032
As % of all permanent IT job vacancies advertised in Berkshire 16.43% 12.78% 9.74%
Number of salaries quoted 895 1018 719
Berkshire median annual salary £50,000 £52,500 £50,000
Median salary % change year-on-year -4.76% +5.00% -
10th Percentile £30,000 £32,500 £30,000
90th Percentile £75,000 £75,000 £78,750
South East median annual salary £45,000 £47,500 £45,000
% change year-on-year -5.26% +5.56% -

Google Analytics
Job Vacancy Trend in Berkshire

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Berkshire.

Job vacancy trend for Google Analytics in Berkshire

Google Analytics
Salary Trend in Berkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Berkshire.

Salary trend for Google Analytics in Berkshire

Google Analytics
Salary Histogram in Berkshire

The salary distribution of IT jobs citing Google Analytics in Berkshire over the 6 months to 22 July 2017.

Salary histogram for Google Analytics in Berkshire

Google Analytics
Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Berkshire region over the 6 months to 22 July 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hungerford - 5 £27,500 -
Slough - 2 £37,000 -
Wokingham - 2 £38,750 -
Bracknell - 2 £35,800 -
Maidenhead +15 1 £51,500 +21.18% 1
Google Analytics
South East

For the 6 months to 22 July 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Berkshire region with a requirement for Google Analytics.

1 14 (100.00%) Google
1 14 (100.00%) Analytics
2 8 (57.14%) Marketing
2 8 (57.14%) E-Commerce
3 7 (50.00%) HTML
3 7 (50.00%) JavaScript
3 7 (50.00%) CSS
3 7 (50.00%) jQuery
4 6 (42.86%) Web Development
5 5 (35.71%) .NET Framework
5 5 (35.71%) JIRA
5 5 (35.71%) Software Engineering
5 5 (35.71%) Ajax
5 5 (35.71%) Unit Testing
5 5 (35.71%) XML
5 5 (35.71%) ASP.NET
5 5 (35.71%) MVC
5 5 (35.71%) C
5 5 (35.71%) C#
5 5 (35.71%) SQL
5 5 (35.71%) T-SQL
5 5 (35.71%) VB.NET
5 5 (35.71%) .NET
5 5 (35.71%) SQL Server
5 5 (35.71%) Visual Studio
5 5 (35.71%) Twitter Bootstrap
5 5 (35.71%) Razor View Engine
5 5 (35.71%) Waterfall
5 5 (35.71%) ASP.NET Web Forms
6 4 (28.57%) Digital Analytics

Google Analytics
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (14.29%) CMS
2 1 (7.14%) Sitecore CMS
2 1 (7.14%) WordPress
Applications
1 1 (7.14%) Adobe Illustrator
1 1 (7.14%) Photoshop
Business Applications
1 2 (14.29%) FastStats
2 1 (7.14%) Magento
2 1 (7.14%) SAP SD
Cloud Services
1 2 (14.29%) Google Tag Manager
2 1 (7.14%) AdWords
2 1 (7.14%) MailChimp
Communications & Networking
1 2 (14.29%) PPP
Database & Business Intelligence
1 5 (35.71%) SQL Server
2 2 (14.29%) MySQL
Development Applications
1 5 (35.71%) JIRA
1 5 (35.71%) Visual Studio
2 1 (7.14%) Dreamweaver
General
1 8 (57.14%) Marketing
2 2 (14.29%) Retail
2 2 (14.29%) Telecoms
3 1 (7.14%) Banking
3 1 (7.14%) Brand Awareness
3 1 (7.14%) Finance
3 1 (7.14%) Manufacturing
3 1 (7.14%) Pharmaceutical
Job Titles
1 7 (50.00%) Developer
2 5 (35.71%) .NET Developer
2 5 (35.71%) .NET Web Developer
2 5 (35.71%) ASP.NET Developer
2 5 (35.71%) Junior
2 5 (35.71%) Junior .NET Developer
2 5 (35.71%) Junior .NET Web Developer
2 5 (35.71%) Junior ASP.NET Developer
2 5 (35.71%) Junior Developer
2 5 (35.71%) Junior Web Developer
2 5 (35.71%) Web Developer
3 2 (14.29%) Analytics Developer
3 2 (14.29%) CRM Manager
3 2 (14.29%) Digital Analytics Developer
3 2 (14.29%) Digital Developer
3 2 (14.29%) Digital Director
3 2 (14.29%) Digital Marketing Director
3 2 (14.29%) Front End Developer (Client-Side Developer)
3 2 (14.29%) Marketing Director
4 1 (7.14%) Online Marketing Director
Libraries, Frameworks & Software Standards
1 7 (50.00%) CSS
1 7 (50.00%) HTML
1 7 (50.00%) jQuery
2 5 (35.71%) .NET
2 5 (35.71%) .NET Framework
2 5 (35.71%) Ajax
2 5 (35.71%) ASP.NET
2 5 (35.71%) ASP.NET Web Forms
2 5 (35.71%) Razor View Engine
2 5 (35.71%) Twitter Bootstrap
2 5 (35.71%) XML
3 2 (14.29%) AngularJS
3 2 (14.29%) React
Miscellaneous
1 4 (28.57%) Blog
1 4 (28.57%) Social Media
2 3 (21.43%) Analytical Skills
3 1 (7.14%) Management Information System
Processes & Methodologies
1 14 (100.00%) Analytics
2 8 (57.14%) E-Commerce
3 6 (42.86%) Web Development
4 5 (35.71%) MVC
4 5 (35.71%) Software Engineering
4 5 (35.71%) Unit Testing
4 5 (35.71%) Waterfall
5 4 (28.57%) Digital Analytics
5 4 (28.57%) Digital Marketing
5 4 (28.57%) Online Marketing
6 3 (21.43%) Marketing Strategy
6 3 (21.43%) SEO
7 2 (14.29%) Brand Management
7 2 (14.29%) Conversion Rate Optimisation
7 2 (14.29%) CRM
7 2 (14.29%) Database Marketing
7 2 (14.29%) Front End Development
7 2 (14.29%) Pay per click
7 2 (14.29%) Statistics
8 1 (7.14%) Content Marketing
Programming Languages
1 7 (50.00%) JavaScript
2 5 (35.71%) C
2 5 (35.71%) C#
2 5 (35.71%) SQL
2 5 (35.71%) T-SQL
2 5 (35.71%) VB.NET
3 2 (14.29%) PHP
Vendors
1 14 (100.00%) Google
2 2 (14.29%) Optimizely
3 1 (7.14%) Adobe
3 1 (7.14%) Facebook
3 1 (7.14%) Marketo
3 1 (7.14%) SAP
3 1 (7.14%) Sitecore
3 1 (7.14%) Twitter
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