The table below provides summary statistics and contractor rates for jobs advertised in Reading requiring Google Analytics skills. It covers contract job vacancies from the 6 months leading up to 3 November 2025, with comparisons to the same periods in the previous two years.
Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring cloud computing skills in Reading.
Contract vacancies with a requirement for cloud computing skills
276
398
361
As % of all contract IT jobs advertised in Reading
42.14%
36.95%
33.49%
Number of daily rates quoted
186
256
266
10th Percentile
£275
£375
£406
25th Percentile
£444
£475
£484
Median daily rate (50th Percentile)
£536
£585
£580
Median % change year-on-year
-8.46%
+0.86%
+10.48%
75th Percentile
£600
£650
£647
90th Percentile
£650
£666
£700
Berkshire median daily rate
£500
£550
£550
% change year-on-year
-9.09%
-
+4.76%
Number of hourly rates quoted
12
7
1
10th Percentile
-
£24.05
-
25th Percentile
£14.75
£34.38
£16.84
Median hourly rate
£15.50
£60.60
£17.34
Median % change year-on-year
-74.42%
+249.48%
-66.00%
75th Percentile
£54.38
£62.89
£17.84
90th Percentile
£80.40
£66.71
-
Berkshire median hourly rate
£18.87
£58.05
£56.15
% change year-on-year
-67.49%
+3.37%
+155.24%
Google Analytics Job Vacancy Trend in Reading
Historical trend showing the proportion of contract IT job postings citing Google Analytics relative to all contract IT jobs advertised in Reading.
Google Analytics Daily Rate Trend in Reading
Contractor daily rate distribution trend for jobs in Reading citing Google Analytics.
Google Analytics Hourly Rate Trend in Reading
Contractor hourly rate distribution trend for jobs in Reading citing Google Analytics.
Google Analytics Top 6 Co-Occurring Skills & Capabilities in Reading
For the 6 months to 3 November 2025, contractor job vacancies citing Google Analytics also mentioned the following skills and capabilities in order of popularity.
The figures indicate the absolute number of co-occurrences and as a proportion of all contract job ads across the Reading region with a requirement for Google Analytics.
Google Analytics Co-Occurring Skills & Capabilities in Reading by Category
The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:
