The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Sheffield. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 3 months to 29 June 2017 with a comparison to the same period over the previous 2 years.

Marketing
South Yorkshire > Sheffield
3 months to
29 Jun 2017
Same period 2016 Same period 2015
Rank 47 41 53
Rank change year-on-year -6 +12  
Permanent jobs citing Marketing 11 11 23
As % of all permanent IT jobs advertised in Sheffield 2.35% 2.23% 3.15%
As % of the General category 7.75% 6.63% 7.82%
Number of salaries quoted 9 9 20
Sheffield median annual salary £37,500 £30,000 £42,000
Median salary % change year-on-year +25.00% -28.57%  
10th Percentile £24,625 £24,850 £28,225
90th Percentile £51,250 £32,600 £47,625
South Yorkshire median annual salary £37,500 £30,000 £32,500
% change year-on-year +25.00% -7.69%  

Marketing is in the common skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Sheffield with a requirement for common skills.

General Skills
Sheffield
Permanent job vacancies with a requirement for common skills 142 166 294
As % of all permanent IT job vacancies advertised in Sheffield 30.34% 33.67% 40.22%
Number of salaries quoted 162 262 477
Sheffield median annual salary £42,500 £40,000 £40,000
Median salary % change year-on-year +6.25% -  
10th Percentile £22,500 £26,250 £21,000
90th Percentile £60,000 £103,750 £51,250
South Yorkshire median annual salary £40,000 £42,500 £40,000
% change year-on-year -5.88% +6.25%  

Marketing
Job Vacancy Trend in Sheffield

Job postings citing Marketing as a percentage of all IT jobs advertised in Sheffield.

Job vacancy trend for Marketing in Sheffield

Marketing
Salary Trend in Sheffield

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Sheffield.

Salary trend for Marketing in Sheffield

Marketing
Salary Histogram in Sheffield

The salary distribution of IT jobs citing Marketing in Sheffield over the 3 months to 29 June 2017.

Salary histogram for Marketing in Sheffield

For the 6 months to 29 June 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Sheffield region with a requirement for Marketing.

1 14 (43.75%) Finance
2 13 (40.63%) SEO
3 12 (37.50%) CMS
4 10 (31.25%) E-Commerce
4 10 (31.25%) XML
4 10 (31.25%) MVC
4 10 (31.25%) Digital Marketing
5 9 (28.13%) jQuery
5 9 (28.13%) Analytics
5 9 (28.13%) TDD
5 9 (28.13%) CSS
5 9 (28.13%) HTML
5 9 (28.13%) JavaScript
5 9 (28.13%) Internet
6 7 (21.88%) Adobe
6 7 (21.88%) Social Media
7 6 (18.75%) REST
7 6 (18.75%) Technical Architecture
7 6 (18.75%) Multichannel Retail
7 6 (18.75%) Digital Transformation Programme
7 6 (18.75%) WSDL
7 6 (18.75%) PHP
7 6 (18.75%) SOAP
7 6 (18.75%) Retail
7 6 (18.75%) LAMP
7 6 (18.75%) Programme Management
8 5 (15.63%) Legal
8 5 (15.63%) Publishing
8 5 (15.63%) Agile Software Development
8 5 (15.63%) Content Management

Marketing
Co-occurring IT Skills in Sheffield by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (37.50%) CMS
2 2 (6.25%) WordPress
Applications
1 4 (12.50%) Adobe Illustrator
1 4 (12.50%) Photoshop
2 3 (9.38%) Microsoft Office
3 2 (6.25%) InDesign
3 2 (6.25%) Inkscape
Cloud Services
1 4 (12.50%) Google Analytics
Communications & Networking
1 9 (28.13%) Internet
Database & Business Intelligence
1 4 (12.50%) SQL Server
2 1 (3.13%) MySQL
Development Applications
1 4 (12.50%) Git (software)
1 4 (12.50%) Subversion
1 4 (12.50%) Visual Studio
General
1 14 (43.75%) Finance
2 6 (18.75%) Retail
3 5 (15.63%) Legal
3 5 (15.63%) Publishing
4 4 (12.50%) Banking
5 3 (9.38%) Advertising
5 3 (9.38%) Telecoms
6 2 (6.25%) Games
7 1 (3.13%) Law
7 1 (3.13%) Military
7 1 (3.13%) Multimedia
Job Titles
1 11 (34.38%) Developer
2 5 (15.63%) PHP Developer
3 4 (12.50%) Web Developer
4 3 (9.38%) Analytics Manager
4 3 (9.38%) Digital Analytics Manager
4 3 (9.38%) LAMP Developer
4 3 (9.38%) PHP LAMP Developer
4 3 (9.38%) SEO Manager
5 2 (6.25%) Designer
5 2 (6.25%) Front End Developer (Client-Side Developer)
5 2 (6.25%) Junior
5 2 (6.25%) Junior Designer
5 2 (6.25%) Junior Web Designer
5 2 (6.25%) Marketing Manager
5 2 (6.25%) Senior Developer
5 2 (6.25%) Senior PHP Developer
5 2 (6.25%) Software Engineer
5 2 (6.25%) Web Designer
6 1 (3.13%) Analyst
6 1 (3.13%) Senior Software Engineer
Libraries, Frameworks & Software Standards
1 10 (31.25%) XML
2 9 (28.13%) CSS
2 9 (28.13%) HTML
2 9 (28.13%) jQuery
3 6 (18.75%) LAMP
3 6 (18.75%) REST
3 6 (18.75%) SOAP
3 6 (18.75%) WSDL
4 5 (15.63%) XHTML
5 4 (12.50%) .NET
5 4 (12.50%) AngularJS
5 4 (12.50%) ASP.NET
6 3 (9.38%) CSS3
6 3 (9.38%) HTML5
7 2 (6.25%) Sass
7 2 (6.25%) Twitter Bootstrap
8 1 (3.13%) Laravel
8 1 (3.13%) Phalcon
8 1 (3.13%) Symfony
Miscellaneous
1 7 (21.88%) Social Media
2 4 (12.50%) Digital Media
3 2 (6.25%) Mobile App
3 2 (6.25%) User Experience
3 2 (6.25%) Vector Graphics
4 1 (3.13%) Blog
Operating Systems
1 2 (6.25%) Mac OS X
Processes & Methodologies
1 13 (40.63%) SEO
2 10 (31.25%) Digital Marketing
2 10 (31.25%) E-Commerce
2 10 (31.25%) MVC
3 9 (28.13%) Analytics
3 9 (28.13%) TDD
4 6 (18.75%) Digital Transformation Programme
4 6 (18.75%) Multichannel Retail
4 6 (18.75%) Programme Management
4 6 (18.75%) Technical Architecture
5 5 (15.63%) Agile Software Development
5 5 (15.63%) Content Management
5 5 (15.63%) Continuous Integration
5 5 (15.63%) Web Development
6 4 (12.50%) Data Analysis
6 4 (12.50%) Digital Analytics
6 4 (12.50%) Internet Marketing
6 4 (12.50%) Matrix Organization
6 4 (12.50%) Scrum
6 4 (12.50%) Software Engineering
Programming Languages
1 9 (28.13%) JavaScript
2 6 (18.75%) PHP
3 4 (12.50%) C#
4 1 (3.13%) Java
4 1 (3.13%) Python
4 1 (3.13%) R
4 1 (3.13%) SQL
Qualifications
1 2 (6.25%) Degree
Quality Assurance & Compliance
1 2 (6.25%) SLA
2 1 (3.13%) QA
Vendors
1 7 (21.88%) Adobe
2 4 (12.50%) Google
2 4 (12.50%) Oracle
3 2 (6.25%) Microsoft
4 1 (3.13%) Equitrac
4 1 (3.13%) Xerox
4 1 (3.13%) Zend
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