Period
to 23 January 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in South Yorkshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 23 January 2018 with a comparison to the same period over the previous 2 years.

Marketing
Yorkshire > South Yorkshire
6 months to
23 Jan 2018
Same period 2017 Same period 2016
Rank 60 45 93
Rank change year-on-year -15 +48 -45
Permanent jobs citing Marketing 38 73 23
As % of all permanent IT jobs advertised in South Yorkshire 3.44% 5.38% 1.56%
As % of the General category 9.92% 14.66% 4.52%
Number of salaries quoted 28 72 19
South Yorkshire median annual salary £35,000 £32,000 £35,500
Median salary % change year-on-year +9.38% -9.86% +9.23%
10th Percentile £18,563 £22,500 £18,500
90th Percentile £65,250 £47,500 £56,000
Yorkshire median annual salary £35,000 £36,000 £35,000
% change year-on-year -2.78% +2.86% +7.69%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in South Yorkshire with a requirement for common skills.

All General Skills
South Yorkshire
Permanent vacancies with a requirement for common skills 383 498 509
As % of all permanent IT jobs advertised in South Yorkshire 34.63% 36.73% 34.51%
Number of salaries quoted 306 411 408
South Yorkshire median annual salary £40,000 £39,000 £37,500
Median salary % change year-on-year +2.56% +4.00% -
10th Percentile £25,000 £21,250 £19,750
90th Percentile £61,875 £67,500 £56,075
Yorkshire median annual salary £42,500 £40,000 £40,000
% change year-on-year +6.25% - -

Marketing
Job Vacancy Trend in South Yorkshire

Job postings citing Marketing as a percentage of all IT jobs advertised in South Yorkshire.

Job vacancy trend for Marketing in South Yorkshire

Marketing
Salary Trend in South Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in South Yorkshire.

Salary trend for Marketing in South Yorkshire

Marketing
Salary Histogram in South Yorkshire

The salary distribution of IT jobs citing Marketing in South Yorkshire over the 6 months to 23 January 2018.

Salary histogram for Marketing in South Yorkshire

Marketing
Job Locations in South Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the South Yorkshire region over the 6 months to 23 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Sheffield -18 18 £40,000 +23.08% 6
Doncaster +8 13 £35,000 +7.69% 2
Rotherham +5 5 £35,000 +40.00% 1
Barnsley -7 1 £32,500 +8.33% 2
Marketing
Yorkshire

For the 6 months to 23 January 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South Yorkshire region with a requirement for Marketing.

1 15 (39.47%) Finance
2 11 (28.95%) Agile Software Development
2 11 (28.95%) Analytics
2 11 (28.95%) Coaching
3 10 (26.32%) Degree
3 10 (26.32%) SQL
3 10 (26.32%) Business Intelligence
3 10 (26.32%) BusinessObjects
4 9 (23.68%) Oracle
4 9 (23.68%) Digital Marketing
5 8 (21.05%) BusinessObjects Web Intelligence
5 8 (21.05%) R
5 8 (21.05%) Tableau
5 8 (21.05%) SAS
5 8 (21.05%) MATLAB
5 8 (21.05%) Oracle Discoverer
5 8 (21.05%) Analytical Skills
5 8 (21.05%) Alteryx
6 7 (18.42%) Marketing Analytics
6 7 (18.42%) Relational Database
6 7 (18.42%) Lumira
6 7 (18.42%) Kimball Methodology
6 7 (18.42%) Star Schema
6 7 (18.42%) SPSS
6 7 (18.42%) Data Warehouse
6 7 (18.42%) Data Modelling
6 7 (18.42%) Toad
6 7 (18.42%) Credit Risk
7 6 (15.79%) Visualisation
7 6 (15.79%) Data Visualisation

Marketing
Co-occurring IT Skills in South Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (21.05%) SAS
2 1 (2.63%) Joomla!
2 1 (2.63%) WordPress
Applications
1 7 (18.42%) SPSS
2 3 (7.89%) Microsoft Office
3 1 (2.63%) Microsoft Excel
3 1 (2.63%) Microsoft PowerPoint
Cloud Services
1 2 (5.26%) SaaS
2 1 (2.63%) AdWords
Communications & Networking
1 1 (2.63%) Intranet
Database & Business Intelligence
1 10 (26.32%) BusinessObjects
2 8 (21.05%) BusinessObjects Web Intelligence
2 8 (21.05%) Oracle Discoverer
3 7 (18.42%) Data Warehouse
3 7 (18.42%) Lumira
3 7 (18.42%) Relational Database
3 7 (18.42%) Star Schema
4 3 (7.89%) MySQL
5 2 (5.26%) Crystal Reports
5 2 (5.26%) QlikView
6 1 (2.63%) SQL Server
Development Applications
1 7 (18.42%) Toad
2 1 (2.63%) Git (software)
2 1 (2.63%) Subversion
2 1 (2.63%) Visual Studio
General
1 15 (39.47%) Finance
2 4 (10.53%) Back Office
2 4 (10.53%) Brand Awareness
2 4 (10.53%) Manufacturing
3 3 (7.89%) Banking
4 2 (5.26%) Advertising
4 2 (5.26%) Games
4 2 (5.26%) Law
4 2 (5.26%) Military
5 1 (2.63%) Retail
Job Titles
1 10 (26.32%) Analyst
1 10 (26.32%) Business Intelligence Analyst
2 7 (18.42%) Developer
3 5 (13.16%) Account Manager
3 5 (13.16%) Communications Manager
3 5 (13.16%) Engagement Manager
3 5 (13.16%) Internal Communications Manager
4 4 (10.53%) Digital Account Manager
4 4 (10.53%) Senior Communications Manager
4 4 (10.53%) Senior Engagement Manager
4 4 (10.53%) Senior Manager
5 3 (7.89%) Administrator
5 3 (7.89%) Sales Manager
5 3 (7.89%) Salesforce Administrator
5 3 (7.89%) Senior Salesforce Administrator
5 3 (7.89%) Technical Administrator
6 2 (5.26%) .NET Developer
6 2 (5.26%) Analyst Developer
6 2 (5.26%) Business Intelligence Developer
6 2 (5.26%) Marketing Manager
Libraries, Frameworks & Software Standards
1 3 (7.89%) CSS
1 3 (7.89%) Mason
2 2 (5.26%) .NET
2 2 (5.26%) ASP.NET
2 2 (5.26%) ASP.NET MVC
2 2 (5.26%) HTML
2 2 (5.26%) jQuery
3 1 (2.63%) ASP.NET MVC 4
3 1 (2.63%) ASP.NET MVC 5
3 1 (2.63%) ASP.NET Web API
3 1 (2.63%) SOAP
3 1 (2.63%) Web Services
Miscellaneous
1 8 (21.05%) Analytical Skills
2 7 (18.42%) Credit Risk
3 6 (15.79%) Computer Science
4 4 (10.53%) Greenfield Project
5 2 (5.26%) Fintech
5 2 (5.26%) Management Information System
5 2 (5.26%) Tandem
6 1 (2.63%) Social Media
Operating Systems
1 1 (2.63%) Linux
1 1 (2.63%) Unix
Processes & Methodologies
1 11 (28.95%) Agile Software Development
1 11 (28.95%) Analytics
1 11 (28.95%) Coaching
2 10 (26.32%) Business Intelligence
3 9 (23.68%) Digital Marketing
4 7 (18.42%) Data Modelling
4 7 (18.42%) Kimball Methodology
4 7 (18.42%) Marketing Analytics
5 6 (15.79%) Data Visualisation
5 6 (15.79%) Economics
5 6 (15.79%) High Availability
5 6 (15.79%) Statistics
5 6 (15.79%) Time Management
5 6 (15.79%) Visualisation
6 5 (13.16%) Business Development
6 5 (13.16%) Process Management
6 5 (13.16%) Stakeholder Management
7 4 (10.53%) Online Marketing
7 4 (10.53%) Service Delivery
8 2 (5.26%) Event-Driven Architecture
Programming Languages
1 10 (26.32%) SQL
2 8 (21.05%) MATLAB
2 8 (21.05%) R
3 4 (10.53%) JavaScript
4 2 (5.26%) C#
4 2 (5.26%) C++
5 1 (2.63%) Java
5 1 (2.63%) PHP
Qualifications
1 10 (26.32%) Degree
2 6 (15.79%) Postgraduate
3 2 (5.26%) ITIL Certification
Quality Assurance & Compliance
1 4 (10.53%) SLA
2 2 (5.26%) GDPR
2 2 (5.26%) ISO 9001
2 2 (5.26%) ISO/IEC 27001
Vendors
1 9 (23.68%) Oracle
2 8 (21.05%) Alteryx
2 8 (21.05%) Tableau
3 5 (13.16%) Google
4 4 (10.53%) Twitter
5 3 (7.89%) Salesforce.com
6 2 (5.26%) Capita
6 2 (5.26%) Cognos
6 2 (5.26%) Equitrac
6 2 (5.26%) Xerox
7 1 (2.63%) Microsoft