Period
to

The table below looks at the prevalence of the term Digital Economy in permanent job vacancies advertised in the South East. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Economy over the 6 months to 28 May 2022 with a comparison to the same period over the previous 2 years.

Digital Economy (Web Economy, New Economy)
England > South East
6 months to
28 May 2022
Same period 2021 Same period 2020
Rank 426 308 391
Rank change year-on-year -118 +83 +118
Permanent jobs citing Digital Economy 55 75 12
As % of all permanent jobs advertised in the South East 0.27% 0.54% 0.074%
As % of the General category 0.45% 1.11% 0.15%
Number of salaries quoted 5 2 5
10th Percentile £33,200 £35,150 £48,300
25th Percentile £42,500 £45,125 -
Median annual salary (50th Percentile) £65,000 £64,500 £57,000
Median % change year-on-year +0.78% +13.16% +7.55%
75th Percentile £68,750 £86,125 -
90th Percentile - £97,450 -
England median annual salary £53,112 £68,750 £60,607
% change year-on-year -22.75% +13.44% +1.01%

Digital Economy is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South East with a requirement for common skills.

All General Skills
South East
Permanent vacancies with a requirement for common skills 12,279 6,777 7,944
As % of all permanent IT jobs advertised in the South East 59.80% 49.11% 48.75%
Number of salaries quoted 6,467 4,682 6,077
10th Percentile £30,000 £29,091 £28,500
25th Percentile £40,000 £37,500 £37,250
Median annual salary (50th Percentile) £54,000 £50,000 £50,000
Median % change year-on-year +8.00% - +5.26%
75th Percentile £67,500 £65,000 £65,000
90th Percentile £81,250 £77,500 £77,500
England median annual salary £60,000 £57,500 £55,000
% change year-on-year +4.35% +4.55% +4.76%

Digital Economy
Job Vacancy Trend in the South East

Job postings citing Digital Economy as a proportion of all IT jobs advertised in the South East.

Job vacancy trend for Digital Economy in the South East

Digital Economy
Salary Trend in the South East

3-month moving average salary quoted in jobs citing Digital Economy in the South East.

Salary trend for Digital Economy in the South East

Digital Economy
Salary Histogram in the South East

Salary distribution for jobs citing Digital Economy in the South East over the 6 months to 28 May 2022.

Salary histogram for Digital Economy in the South East

Digital Economy
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Economy within the South East region over the 6 months to 28 May 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
West Sussex -23 29 - - 3
Thames Valley -57 22 £27,000 -58.14% 1
Buckinghamshire -66 19 £27,000 -6.90% 1
Hampshire - 4 £66,250 -
Berkshire 0 2 - -
Oxfordshire - 1 - -
Digital Economy
England

For the 6 months to 28 May 2022, IT jobs citing Digital Economy also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South East region with a requirement for Digital Economy.

1 49 (89.09%) Microsoft
2 41 (74.55%) GDPR
3 37 (67.27%) Windows
4 36 (65.45%) Games
5 28 (50.91%) Windows 10
6 26 (47.27%) Social Skills
7 19 (34.55%) ITIL
8 13 (23.64%) SLA
8 13 (23.64%) Line Management
8 13 (23.64%) Microsoft 365
9 12 (21.82%) Mac OS
9 12 (21.82%) Problem-Solving
10 11 (20.00%) Legal
11 10 (18.18%) Service Management
11 10 (18.18%) Citrix
11 10 (18.18%) MS Exchange
11 10 (18.18%) Continuous Improvement
12 9 (16.36%) Mobile Device Management
12 9 (16.36%) Time Management
12 9 (16.36%) ITIL Foundation Certificate
12 9 (16.36%) Firewall
12 9 (16.36%) Document Management
12 9 (16.36%) Escalation Management
13 5 (9.09%) Coaching
14 4 (7.27%) Mentoring
14 4 (7.27%) Ticket Management
14 4 (7.27%) Active Directory
14 4 (7.27%) Microsoft Excel
14 4 (7.27%) C
14 4 (7.27%) Incident Management

Digital Economy
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (18.18%) MS Exchange
2 1 (1.82%) SharePoint
Applications
1 4 (7.27%) Microsoft Excel
2 3 (5.45%) Microsoft Office
Cloud Services
1 13 (23.64%) Microsoft 365
2 1 (1.82%) AWS
2 1 (1.82%) Azure
2 1 (1.82%) Azure Active Directory
Communications & Networking
1 9 (16.36%) Firewall
2 3 (5.45%) SD-WAN
2 3 (5.45%) WAN
3 2 (3.64%) VPN
4 1 (1.82%) DHCP
4 1 (1.82%) DNS
4 1 (1.82%) Internet
Database & Business Intelligence
1 1 (1.82%) MariaDB
1 1 (1.82%) MongoDB
1 1 (1.82%) MySQL
1 1 (1.82%) NoSQL
1 1 (1.82%) PostgreSQL
1 1 (1.82%) RDBMS
1 1 (1.82%) Relational Database
1 1 (1.82%) SQL Server
Development Applications
1 1 (1.82%) Artifactory
1 1 (1.82%) Jenkins
General
1 36 (65.45%) Games
2 26 (47.27%) Social Skills
3 11 (20.00%) Legal
4 4 (7.27%) Organisational Skills
5 3 (5.45%) Analytical Skills
5 3 (5.45%) Retail
6 2 (3.64%) Telecoms
7 1 (1.82%) Finance
7 1 (1.82%) Law
Job Titles
1 29 (52.73%) Analyst
2 21 (38.18%) Support Analyst
3 12 (21.82%) 2nd Line Support
3 12 (21.82%) 2nd Line Support Analyst
4 9 (16.36%) Team Leader
5 8 (14.55%) 1st/2nd Line Support
5 8 (14.55%) 1st/2nd Line Support Analyst
5 8 (14.55%) Service Desk Team Leader
6 7 (12.73%) Service Analyst
6 7 (12.73%) Service Desk Analyst
7 5 (9.09%) Desktop Analyst
7 5 (9.09%) Desktop Support
7 5 (9.09%) Desktop Support Analyst
7 5 (9.09%) IT Support
8 4 (7.27%) Infrastructure Support
8 4 (7.27%) Infrastructure Support Technician
8 4 (7.27%) Infrastructure Technician
8 4 (7.27%) IT Support Technician
8 4 (7.27%) IT Technician
8 4 (7.27%) Support Technician
Libraries, Frameworks & Software Standards
1 2 (3.64%) Velocity
2 1 (1.82%) RESTful
2 1 (1.82%) Ruby on Rails
Miscellaneous
1 3 (5.45%) PMI
2 1 (1.82%) Algorithms
2 1 (1.82%) Data Protection Act
2 1 (1.82%) Freedom of Information
2 1 (1.82%) Freedom of Information Act
Operating Systems
1 37 (67.27%) Windows
2 28 (50.91%) Windows 10
3 12 (21.82%) Mac OS
Processes & Methodologies
1 19 (34.55%) ITIL
2 13 (23.64%) Line Management
3 12 (21.82%) Problem-Solving
4 10 (18.18%) Continuous Improvement
4 10 (18.18%) Service Management
5 9 (16.36%) Document Management
5 9 (16.36%) Escalation Management
5 9 (16.36%) Mobile Device Management
5 9 (16.36%) Time Management
6 5 (9.09%) Coaching
7 4 (7.27%) Incident Management
7 4 (7.27%) Major Incident Management
7 4 (7.27%) Mentoring
7 4 (7.27%) Ticket Management
8 3 (5.45%) Agile
8 3 (5.45%) CRM
8 3 (5.45%) ITSM
8 3 (5.45%) PRINCE2
8 3 (5.45%) Project Management
8 3 (5.45%) Stakeholder Management
Programming Languages
1 4 (7.27%) C
2 1 (1.82%) C#
2 1 (1.82%) C++
2 1 (1.82%) Go
2 1 (1.82%) Java
2 1 (1.82%) Python
2 1 (1.82%) Ruby
2 1 (1.82%) Scala
2 1 (1.82%) SQL
Qualifications
1 9 (16.36%) ITIL Foundation Certificate
2 3 (5.45%) PMI Certification
Quality Assurance & Compliance
1 41 (74.55%) GDPR
2 13 (23.64%) SLA
3 3 (5.45%) PMO
4 1 (1.82%) QA
System Software
1 4 (7.27%) Active Directory
2 1 (1.82%) VMware Infrastructure
Vendors
1 49 (89.09%) Microsoft
2 10 (18.18%) Citrix
3 3 (5.45%) Meraki
4 1 (1.82%) Apple
4 1 (1.82%) ServiceNow
4 1 (1.82%) VMware