Period
to 27 October 2021

The table below looks at the prevalence of the term Digital Economy in permanent job vacancies advertised in the South East. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Economy over the 6 months to 27 October 2021 with a comparison to the same period over the previous 2 years.

Digital Economy (Web Economy, New Economy)
England > South East
6 months to
27 Oct 2021
Same period 2020 Same period 2019
Rank 404 297 500
Rank change year-on-year -107 +203 +42
Permanent jobs citing Digital Economy 53 4 3
As % of all permanent jobs advertised in the South East 0.29% 0.049% 0.012%
As % of the General category 0.54% 0.12% 0.025%
Number of salaries quoted 17 1 2
10th Percentile £25,900 " £50,500
25th Percentile £27,000 £77,500 £51,250
Median annual salary (50th Percentile) £28,500 £80,000 £55,000
Median % change year-on-year -64.38% +45.45% -
75th Percentile £29,500 £82,500 £61,250
90th Percentile £60,000 " £63,500
England median annual salary £39,825 £85,000 £67,500
% change year-on-year -53.15% +25.93% +5.88%

Digital Economy is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South East with a requirement for common skills.

All General Skills
South East
Permanent vacancies with a requirement for common skills 9,752 3,471 12,169
As % of all permanent IT jobs advertised in the South East 53.82% 42.70% 48.30%
Number of salaries quoted 5,752 2,720 9,332
10th Percentile £28,500 £29,423 £27,000
25th Percentile £37,500 £37,500 £35,000
Median annual salary (50th Percentile) £50,000 £50,000 £50,000
75th Percentile £67,500 £65,000 £63,750
90th Percentile £79,000 £75,000 £75,000
England median annual salary £58,500 £57,500 £54,000
% change year-on-year +1.74% +6.48% +2.86%

Digital Economy
Job Vacancy Trend in the South East

Job postings citing Digital Economy as a proportion of all IT jobs advertised in the South East.

Job vacancy trend for Digital Economy in the South East

Digital Economy
Salary Trend in the South East

3-month moving average salary quoted in jobs citing Digital Economy in the South East.

Salary trend for Digital Economy in the South East

Digital Economy
Salary Histogram in the South East

Salary distribution for jobs citing Digital Economy in the South East over the 6 months to 27 October 2021.

Salary histogram for Digital Economy in the South East

Digital Economy
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Economy within the South East region over the 6 months to 27 October 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Sussex - 29 £24,500 - 1
Thames Valley -65 24 £29,000 -63.75%
Buckinghamshire -34 20 £28,500 -
Berkshire -68 4 £55,000 -31.25%
Digital Economy
England

For the 6 months to 27 October 2021, IT jobs citing Digital Economy also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South East region with a requirement for Digital Economy.

1 49 (92.45%) Microsoft
2 47 (88.68%) GDPR
3 38 (71.70%) ITIL
4 35 (66.04%) Social Skills
5 34 (64.15%) Problem-Solving
6 25 (47.17%) Microsoft 365
7 24 (45.28%) Time Management
8 21 (39.62%) SLA
9 19 (35.85%) Windows
10 12 (22.64%) Active Directory
11 10 (18.87%) WAN
11 10 (18.87%) Continuous Improvement
11 10 (18.87%) SD-WAN
11 10 (18.87%) Meraki
11 10 (18.87%) Windows 10
12 9 (16.98%) Mobile Device Management
12 9 (16.98%) MS Exchange
13 8 (15.09%) Line Management
14 6 (11.32%) Software Licensing
14 6 (11.32%) Patch Management
14 6 (11.32%) Due Diligence
14 6 (11.32%) Business Continuity Management
14 6 (11.32%) Azure
14 6 (11.32%) Vulnerability Assessment
14 6 (11.32%) IT Governance
14 6 (11.32%) Operations Management
14 6 (11.32%) Management Information System
14 6 (11.32%) Finance
14 6 (11.32%) Asset Management
14 6 (11.32%) Business Continuity

Digital Economy
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (16.98%) MS Exchange
Applications
1 2 (3.77%) Microsoft Excel
Business Applications
1 2 (3.77%) Elite 3E
1 2 (3.77%) Sage 50
Cloud Services
1 25 (47.17%) Microsoft 365
2 6 (11.32%) Azure
3 5 (9.43%) AWS
4 2 (3.77%) Mimecast
Communications & Networking
1 10 (18.87%) SD-WAN
1 10 (18.87%) WAN
2 5 (9.43%) VPN
3 4 (7.55%) Firewall
General
1 35 (66.04%) Social Skills
2 6 (11.32%) Finance
3 4 (7.55%) Marketing
4 2 (3.77%) Games
5 1 (1.89%) Organisational Skills
Job Titles
1 40 (75.47%) Analyst
2 29 (54.72%) Service Analyst
2 29 (54.72%) Service Desk Analyst
3 11 (20.75%) Desktop Support
3 11 (20.75%) Support Analyst
4 10 (18.87%) Desktop Analyst
4 10 (18.87%) Desktop Support Analyst
5 6 (11.32%) IT Manager
5 6 (11.32%) Senior Analyst
5 6 (11.32%) Senior Service Desk Analyst
6 4 (7.55%) Technical Leader
7 1 (1.89%) Deskside Analyst
7 1 (1.89%) Deskside Support
7 1 (1.89%) Deskside Support Analyst
7 1 (1.89%) Service Manager
7 1 (1.89%) Service Transition Manager
7 1 (1.89%) Transition Manager
Miscellaneous
1 6 (11.32%) Management Information System
2 4 (7.55%) Driving Licence
Operating Systems
1 19 (35.85%) Windows
2 10 (18.87%) Windows 10
Processes & Methodologies
1 38 (71.70%) ITIL
2 34 (64.15%) Problem-Solving
3 24 (45.28%) Time Management
4 10 (18.87%) Continuous Improvement
5 9 (16.98%) Mobile Device Management
6 8 (15.09%) Line Management
7 6 (11.32%) Asset Management
7 6 (11.32%) Business Continuity
7 6 (11.32%) Business Continuity Management
7 6 (11.32%) Due Diligence
7 6 (11.32%) Information Security
7 6 (11.32%) IT Governance
7 6 (11.32%) Operations Management
7 6 (11.32%) Patch Management
7 6 (11.32%) Software Licensing
7 6 (11.32%) Vulnerability Assessment
8 4 (7.55%) Computer Science
8 4 (7.55%) Mathematics
8 4 (7.55%) Software Engineering
9 2 (3.77%) Document Management
Programming Languages
1 4 (7.55%) C
1 4 (7.55%) Java
Qualifications
1 4 (7.55%) Computer Science Degree
1 4 (7.55%) Degree
2 1 (1.89%) ITIL Certification
Quality Assurance & Compliance
1 47 (88.68%) GDPR
2 21 (39.62%) SLA
System Software
1 12 (22.64%) Active Directory
Vendors
1 49 (92.45%) Microsoft
2 10 (18.87%) Meraki
3 5 (9.43%) Citrix
4 4 (7.55%) IBM
5 2 (3.77%) iManage
5 2 (3.77%) Sage