Marketing
Scotland > Stirling
The table below looks at the prevalence of the term Marketing in permanent job vacancies in Stirling. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 19 September 2025, comparing them to the same period in the previous two years.
| 6 months to 19 Sep 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 12 | - | - |
| Rank change year-on-year | - | - | - |
| Permanent jobs citing Marketing | 3 | 0 | 0 |
| As % of all permanent jobs advertised in Stirling | 7.69% | - | - |
| As % of the General category | 10.00% | - | - |
| Number of salaries quoted | 2 | 0 | 0 |
| 10th Percentile | - | - | - |
| 25th Percentile | £41,250 | - | - |
| Median annual salary (50th Percentile) | £42,500 | - | - |
| 75th Percentile | £43,750 | - | - |
| 90th Percentile | - | - | - |
| Scotland median annual salary | £41,500 | £49,613 | £50,000 |
| % change year-on-year | -16.35% | -0.78% | +2.56% |
All General Skills
Stirling
Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring common skills in Stirling.
| Permanent vacancies with a requirement for common skills | 30 | 38 | 14 |
| As % of all permanent jobs advertised in Stirling | 76.92% | 64.41% | 73.68% |
| Number of salaries quoted | 12 | 18 | 9 |
| 10th Percentile | - | £30,750 | £25,400 |
| 25th Percentile | - | £32,500 | £28,375 |
| Median annual salary (50th Percentile) | £31,750 | £48,000 | £38,000 |
| Median % change year-on-year | -33.85% | +26.32% | -5.00% |
| 75th Percentile | £43,750 | - | £50,734 |
| 90th Percentile | £76,150 | £48,600 | £51,337 |
| Scotland median annual salary | £33,000 | £50,000 | £52,500 |
| % change year-on-year | -34.00% | -4.76% | -4.55% |
Marketing
Job Vacancy Trend in Stirling
Job postings citing Marketing as a proportion of all IT jobs advertised in Stirling.
Marketing
Salary Trend in Stirling
Salary distribution trend for jobs in Stirling citing Marketing.
Marketing
Job Locations in Stirling
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Stirling region over the 6 months to 19 September 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| Stirlingshire | - | 3 | £42,500 | - | 5 |
| Marketing Scotland |
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Marketing
Co-occurring Skills and Capabilities in Stirling by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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