Period
to 19 July 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Scotland. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 19 July 2018 with a comparison to the same period over the previous 2 years.

Marketing
UK > Scotland
6 months to
19 Jul 2018
Same period 2017 Same period 2016
Rank 87 88 82
Rank change year-on-year +1 -6 +4
Permanent jobs citing Marketing 179 141 189
As % of all permanent IT jobs advertised in Scotland 3.13% 2.71% 3.23%
As % of the General category 8.77% 6.22% 6.92%
Number of salaries quoted 129 108 113
Scotland median annual salary £45,000 £40,000 £41,000
Median salary % change year-on-year +12.50% -2.44% +9.33%
10th Percentile £32,950 £27,350 £26,250
90th Percentile £85,200 £70,000 £61,250
UK median annual salary £45,000 £45,000 £45,000

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Scotland with a requirement for common skills.

All General Skills
Scotland
Permanent vacancies with a requirement for common skills 2,041 2,266 2,731
As % of all permanent IT jobs advertised in Scotland 35.74% 43.54% 46.67%
Number of salaries quoted 1,341 1,453 1,428
Scotland median annual salary £48,000 £47,000 £46,500
Median salary % change year-on-year +2.13% +1.08% +3.33%
10th Percentile £30,000 £27,500 £27,500
90th Percentile £70,000 £75,000 £70,000
UK median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - -

Marketing
Job Vacancy Trend in Scotland

Job postings citing Marketing as a percentage of all IT jobs advertised in Scotland.

Job vacancy trend for Marketing in Scotland

Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Scotland.

Salary trend for Marketing in Scotland

Marketing
Salary Histogram in Scotland

The salary distribution of IT jobs citing Marketing in Scotland over the 6 months to 19 July 2018.

Salary histogram for Marketing in Scotland

Marketing
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Scotland region over the 6 months to 19 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +1 111 £50,000 +11.11% 16
Glasgow -6 32 £46,500 +30.99% 13
Aberdeen - 11 £45,000 - 1
Stirling - 8 £35,000 - 2
West Lothian - 6 £37,500 -
Dundee +13 5 £44,500 +97.78%
Fife -8 2 £46,250 -15.91%
West Dunbartonshire - 1 £30,000 -
Ayrshire - 1 £27,500 -
Marketing
UK

For the 6 months to 19 July 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Scotland region with a requirement for Marketing.

1 74 (41.34%) Finance
2 44 (24.58%) Agile Software Development
3 42 (23.46%) Digital Marketing
3 42 (23.46%) Telecoms
4 33 (18.44%) Project Management
5 32 (17.88%) PRINCE2
6 31 (17.32%) C#
6 31 (17.32%) CRM
7 29 (16.20%) SAP
7 29 (16.20%) Programme Management
8 27 (15.08%) Salesforce.com
9 26 (14.53%) Software Engineering
10 25 (13.97%) .NET
10 25 (13.97%) Scrum
11 24 (13.41%) SQL
11 24 (13.41%) Microsoft
11 24 (13.41%) Business Intelligence
11 24 (13.41%) Degree
12 22 (12.29%) Java
12 22 (12.29%) Continuous Integration
13 21 (11.73%) FMCG
13 21 (11.73%) Analytics
14 20 (11.17%) Manufacturing
15 19 (10.61%) Advertising
15 19 (10.61%) Electronics
15 19 (10.61%) JavaScript
16 18 (10.06%) Microsoft Excel
16 18 (10.06%) Continuous Improvement
17 17 (9.50%) SQL Server
18 15 (8.38%) MVC

Marketing
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (3.35%) CMS
2 4 (2.23%) SAS
2 4 (2.23%) SharePoint
3 3 (1.68%) EPiServer
3 3 (1.68%) Umbraco
4 2 (1.12%) WordPress
5 1 (0.56%) Sitecore CMS
Applications
1 18 (10.06%) Microsoft Excel
2 15 (8.38%) Microsoft PowerPoint
3 6 (3.35%) Microsoft Office
4 4 (2.23%) Adobe Illustrator
4 4 (2.23%) Photoshop
5 3 (1.68%) InDesign
6 2 (1.12%) SPSS
7 1 (0.56%) Adobe After Effects
7 1 (0.56%) Adobe Creative Suite
7 1 (0.56%) InVision
7 1 (0.56%) Microsoft Project
7 1 (0.56%) MS Visio
7 1 (0.56%) UXPin
Business Applications
1 5 (2.79%) Dynamics AX
1 5 (2.79%) Dynamics CRM
1 5 (2.79%) SAP CRM
2 2 (1.12%) Eloqua
2 2 (1.12%) SAP CO
2 2 (1.12%) SAP FI
2 2 (1.12%) SAP FI/CO
2 2 (1.12%) SAP HCM
2 2 (1.12%) SAP HR
2 2 (1.12%) SAP Hybris
3 1 (0.56%) Magento
3 1 (0.56%) Salesforce.com CRM
Cloud Services
1 7 (3.91%) SaaS
2 5 (2.79%) Dynamics 365
3 4 (2.23%) Google Analytics
4 2 (1.12%) IaaS
4 2 (1.12%) PaaS
5 1 (0.56%) AdWords
5 1 (0.56%) Google Tag Manager
5 1 (0.56%) iTunes
5 1 (0.56%) Microsoft Azure
5 1 (0.56%) Office 365
Communications & Networking
1 5 (2.79%) Ethernet
1 5 (2.79%) Internet
2 1 (0.56%) Intranet
2 1 (0.56%) MPLS
2 1 (0.56%) VoIP
2 1 (0.56%) WAN
2 1 (0.56%) Wi-Fi
Database & Business Intelligence
1 17 (9.50%) SQL Server
2 12 (6.70%) SQL Server 2016
3 9 (5.03%) Big Data
4 8 (4.47%) SQL Server Reporting Services
5 7 (3.91%) GIS
6 6 (3.35%) NoSQL
7 5 (2.79%) Hadoop
7 5 (2.79%) MySQL
8 4 (2.23%) Data Warehouse
9 2 (1.12%) Blockchain
9 2 (1.12%) SQL Server Analysis Services
9 2 (1.12%) SQL Server Integration Services
10 1 (0.56%) Amazon Redshift
10 1 (0.56%) Apache Cassandra
10 1 (0.56%) MongoDB
10 1 (0.56%) Oracle Database
10 1 (0.56%) PostgreSQL
10 1 (0.56%) Power BI
10 1 (0.56%) QlikView
10 1 (0.56%) Relational Database
Development Applications
1 6 (3.35%) Git (software)
2 4 (2.23%) Selenium
3 3 (1.68%) Jasmine
3 3 (1.68%) JUnit
3 3 (1.68%) Protractor
3 3 (1.68%) TestNG
4 1 (0.56%) Dreamweaver
4 1 (0.56%) Jenkins
4 1 (0.56%) PHPUnit
4 1 (0.56%) TeamCity
4 1 (0.56%) Visual Studio Team System
4 1 (0.56%) WebDriver
4 1 (0.56%) webpack
General
1 74 (41.34%) Finance
2 42 (23.46%) Telecoms
3 20 (11.17%) Manufacturing
4 19 (10.61%) Advertising
4 19 (10.61%) Electronics
5 12 (6.70%) Retail
6 5 (2.79%) Law
6 5 (2.79%) Legal
7 3 (1.68%) Banking
7 3 (1.68%) Games
7 3 (1.68%) Local Government
8 1 (0.56%) Back Office
8 1 (0.56%) Billing
8 1 (0.56%) Digital Economy
8 1 (0.56%) Investment Banking
8 1 (0.56%) Retail Banking
Job Titles
1 25 (13.97%) Developer
2 18 (10.06%) .NET Developer
3 16 (8.94%) Analyst
4 12 (6.70%) Consultant
5 10 (5.59%) Architect
5 10 (5.59%) Software Engineer
6 7 (3.91%) Business Manager
6 7 (3.91%) Marketing Manager
6 7 (3.91%) Solutions Architect
7 6 (3.35%) Account Director
7 6 (3.35%) Applications Engineer
7 6 (3.35%) Business Analyst
7 6 (3.35%) IT Manager
7 6 (3.35%) Software Manager
8 5 (2.79%) CRM Architect
8 5 (2.79%) CRM Solutions Architect
8 5 (2.79%) Data Scientist
8 5 (2.79%) Dynamics AX Consultant
8 5 (2.79%) Java Engineer
8 5 (2.79%) SAP Solutions Architect
Libraries, Frameworks & Software Standards
1 25 (13.97%) .NET
2 14 (7.82%) ASP.NET
3 13 (7.26%) RESTful
4 12 (6.70%) ASP.NET MVC
4 12 (6.70%) ASP.NET MVC 5
4 12 (6.70%) ASP.NET Web API
4 12 (6.70%) HTML
5 11 (6.15%) CSS
6 4 (2.23%) jQuery
7 3 (1.68%) AngularJS
7 3 (1.68%) CSS3
7 3 (1.68%) Flash
7 3 (1.68%) HTML5
7 3 (1.68%) OpenGL
7 3 (1.68%) WebGL
8 2 (1.12%) Natural Language Processing
8 2 (1.12%) Web Services
9 1 (0.56%) JSP
9 1 (0.56%) Servlets
9 1 (0.56%) XML
Miscellaneous
1 21 (11.73%) FMCG
2 14 (7.82%) Driving Licence
3 11 (6.15%) Computer Science
3 11 (6.15%) Management Information System
3 11 (6.15%) User Experience
4 7 (3.91%) Algorithms
4 7 (3.91%) Analytical Skills
4 7 (3.91%) Data Structures
4 7 (3.91%) Social Media
5 5 (2.79%) iPhone
6 4 (2.23%) Internet of Things
6 4 (2.23%) iPad
6 4 (2.23%) Self-Motivation
7 3 (1.68%) Credit Risk
8 2 (1.12%) Enterprise Software
8 2 (1.12%) Fintech
8 2 (1.12%) SCADA
9 1 (0.56%) Distributed Denial-of-Service
9 1 (0.56%) NHS
9 1 (0.56%) PMI
Operating Systems
1 10 (5.59%) Android
2 6 (3.35%) Apple iOS
3 1 (0.56%) Unix
3 1 (0.56%) Windows
3 1 (0.56%) Windows 7
Processes & Methodologies
1 44 (24.58%) Agile Software Development
2 42 (23.46%) Digital Marketing
3 33 (18.44%) Project Management
4 32 (17.88%) PRINCE2
5 31 (17.32%) CRM
6 29 (16.20%) Programme Management
7 26 (14.53%) Software Engineering
8 25 (13.97%) Scrum
9 24 (13.41%) Business Intelligence
10 22 (12.29%) Continuous Integration
11 21 (11.73%) Analytics
12 18 (10.06%) Continuous Improvement
13 15 (8.38%) Machine Learning
13 15 (8.38%) MVC
14 14 (7.82%) SDLC
15 13 (7.26%) Contract Management
15 13 (7.26%) Marketing Strategy
15 13 (7.26%) Network Planning
15 13 (7.26%) Stakeholder Management
15 13 (7.26%) TDD
Programming Languages
1 31 (17.32%) C#
2 24 (13.41%) SQL
3 22 (12.29%) Java
4 19 (10.61%) JavaScript
5 9 (5.03%) Python
6 7 (3.91%) C++
6 7 (3.91%) Objective-C
7 5 (2.79%) PHP
8 4 (2.23%) ActionScript
8 4 (2.23%) C
9 3 (1.68%) R
10 2 (1.12%) Apple Swift
10 2 (1.12%) MATLAB
11 1 (0.56%) ActionScript 3.0
11 1 (0.56%) Apex Code
11 1 (0.56%) PL/SQL
Qualifications
1 24 (13.41%) Degree
2 11 (6.15%) PMI Certification
3 10 (5.59%) PMP
4 8 (4.47%) PRINCE2 Practitioner
5 2 (1.12%) CISM
5 2 (1.12%) CISMP
5 2 (1.12%) CISSP
5 2 (1.12%) ISO 27001 Lead Implementer
5 2 (1.12%) SANS
6 1 (0.56%) ACCA
6 1 (0.56%) CRISC
6 1 (0.56%) MBA
6 1 (0.56%) SC Cleared
6 1 (0.56%) Security Cleared
6 1 (0.56%) TOGAF Certification
Quality Assurance & Compliance
1 10 (5.59%) PMBOK
2 8 (4.47%) SLA
3 6 (3.35%) PMO
4 5 (2.79%) COBIT
5 4 (2.23%) GDPR
6 3 (1.68%) ISO/IEC 27001
7 2 (1.12%) HL7
8 1 (0.56%) QA
System Software
1 5 (2.79%) HDFS
Vendors
1 29 (16.20%) SAP
2 27 (15.08%) Salesforce.com
3 24 (13.41%) Microsoft
4 14 (7.82%) Facebook
5 5 (2.79%) Google
6 3 (1.68%) Adobe
6 3 (1.68%) HubSpot
6 3 (1.68%) hybris
6 3 (1.68%) Pardot
6 3 (1.68%) Tableau
7 2 (1.12%) Hootsuite
7 2 (1.12%) Oracle
7 2 (1.12%) Saba
7 2 (1.12%) Sage
7 2 (1.12%) Twitter
8 1 (0.56%) Apple
8 1 (0.56%) BT
8 1 (0.56%) Sitecore
8 1 (0.56%) Vertica