Period
to 16 January 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Scotland. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 16 January 2018 with a comparison to the same period over the previous 2 years.

Marketing
UK > Scotland
6 months to
16 Jan 2018
Same period 2017 Same period 2016
Rank 103 72 70
Rank change year-on-year -31 -2 +15
Permanent jobs citing Marketing 138 143 201
As % of all permanent IT jobs advertised in Scotland 2.51% 3.06% 3.29%
As % of the General category 6.42% 7.32% 6.95%
Number of salaries quoted 95 90 150
Scotland median annual salary £43,500 £42,500 £45,000
Median salary % change year-on-year +2.35% -5.56% +15.38%
10th Percentile £27,500 £28,750 £26,750
90th Percentile £68,750 £57,500 £70,000
UK median annual salary £45,000 £45,000 £45,000

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Scotland with a requirement for common skills.

All General Skills
Scotland
Permanent vacancies with a requirement for common skills 2,150 1,953 2,894
As % of all permanent IT jobs advertised in Scotland 39.10% 41.85% 47.42%
Number of salaries quoted 1,385 1,158 1,667
Scotland median annual salary £46,000 £45,000 £45,000
Median salary % change year-on-year +2.22% - +2.27%
10th Percentile £30,000 £29,750 £29,750
90th Percentile £70,000 £70,000 £68,750
UK median annual salary £52,000 £50,000 £50,000
% change year-on-year +4.00% - -

Marketing
Job Vacancy Trend in Scotland

Job postings citing Marketing as a percentage of all IT jobs advertised in Scotland.

Job vacancy trend for Marketing in Scotland

Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Scotland.

Salary trend for Marketing in Scotland

Marketing
Salary Histogram in Scotland

The salary distribution of IT jobs citing Marketing in Scotland over the 6 months to 16 January 2018.

Salary histogram for Marketing in Scotland

Marketing
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Scotland region over the 6 months to 16 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -22 89 £42,500 -8.60% 12
Glasgow -44 23 £47,500 +26.67% 9
Dundee - 14 £45,000 - 7
South Lanarkshire - 3 £25,000 -
Perth and Kinross - 2 £50,000 -
Aberdeen -6 1 £24,500 - 1
West Lothian -7 1 £75,000 +150.00% 1
Fife - 1 - - 1
Stirling - 1 £47,500 -
Marketing
UK

For the 6 months to 16 January 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Marketing.

1 41 (29.71%) Analytics
2 37 (26.81%) Agile Software Development
3 34 (24.64%) Finance
4 29 (21.01%) Digital Marketing
5 25 (18.12%) Business Intelligence
6 24 (17.39%) C#
7 22 (15.94%) .NET
8 19 (13.77%) SQL
9 17 (12.32%) Java
10 15 (10.87%) JavaScript
10 15 (10.87%) CSS
10 15 (10.87%) Project Management
10 15 (10.87%) Programme Management
10 15 (10.87%) RESTful
10 15 (10.87%) Computer Science
10 15 (10.87%) Analytical Skills
11 14 (10.14%) User Experience
11 14 (10.14%) Google
11 14 (10.14%) Google Analytics
11 14 (10.14%) HTML
12 13 (9.42%) CRM
12 13 (9.42%) Telecoms
12 13 (9.42%) SEO
12 13 (9.42%) Web Development
12 13 (9.42%) SDLC
12 13 (9.42%) Marketing Automation
13 12 (8.70%) Mentoring
13 12 (8.70%) User Stories
13 12 (8.70%) Customer Acquisition
13 12 (8.70%) Manufacturing

Marketing
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (5.80%) SAS
2 2 (1.45%) JBoss
2 2 (1.45%) SharePoint
3 1 (0.72%) Apache
3 1 (0.72%) Apache Spark
3 1 (0.72%) SharePoint 2010
3 1 (0.72%) SharePoint 2013
3 1 (0.72%) WordPress
Applications
1 6 (4.35%) MS Visio
2 3 (2.17%) Microsoft Excel
3 2 (1.45%) Adobe Creative Suite
3 2 (1.45%) Adobe Illustrator
3 2 (1.45%) Photoshop
4 1 (0.72%) Adobe After Effects
Business Applications
1 6 (4.35%) Eloqua
2 2 (1.45%) Dynamics CRM
3 1 (0.72%) NetSuite
3 1 (0.72%) Salesforce.com CRM
Cloud Services
1 14 (10.14%) Google Analytics
2 4 (2.90%) Microsoft Azure
2 4 (2.90%) SaaS
3 3 (2.17%) GitHub
4 2 (1.45%) Amazon AWS
5 1 (0.72%) Office 365
5 1 (0.72%) Salesforce Sales Cloud
5 1 (0.72%) Salesforce Service Cloud
Communications & Networking
1 3 (2.17%) Ethernet
2 2 (1.45%) SSH
2 2 (1.45%) SSL
Database & Business Intelligence
1 11 (7.97%) SQL Server
2 9 (6.52%) Big Data
2 9 (6.52%) SQL Server 2016
3 7 (5.07%) Data Warehouse
4 5 (3.62%) Base SAS
4 5 (3.62%) MySQL
4 5 (3.62%) NoSQL
4 5 (3.62%) Power BI
4 5 (3.62%) Relational Database
4 5 (3.62%) SAS Enterprise Guide
5 4 (2.90%) Data Mining
5 4 (2.90%) QlikView
6 3 (2.17%) PostgreSQL
7 2 (1.45%) Amazon Redshift
7 2 (1.45%) Apache Cassandra
7 2 (1.45%) Hadoop
7 2 (1.45%) MongoDB
7 2 (1.45%) RDBMS
7 2 (1.45%) SQL Server Integration Services
8 1 (0.72%) SQL Server 2012
Development Applications
1 8 (5.80%) Git (software)
1 8 (5.80%) Visual Studio
2 2 (1.45%) Bitbucket
2 2 (1.45%) Cucumber
2 2 (1.45%) GitLab
2 2 (1.45%) Maven
3 1 (0.72%) Dreamweaver
3 1 (0.72%) NUnit
3 1 (0.72%) RSpec
3 1 (0.72%) Selenium
General
1 34 (24.64%) Finance
2 13 (9.42%) Telecoms
3 12 (8.70%) Manufacturing
4 10 (7.25%) Advertising
5 8 (5.80%) Electronics
6 7 (5.07%) Financial Institution
7 5 (3.62%) Banking
7 5 (3.62%) Investment Banking
8 4 (2.90%) Law
9 3 (2.17%) Games
9 3 (2.17%) Retail
10 2 (1.45%) Military
11 1 (0.72%) Aerospace
11 1 (0.72%) Automotive
11 1 (0.72%) Brand Awareness
11 1 (0.72%) Digital Economy
11 1 (0.72%) Legal
11 1 (0.72%) Local Government
11 1 (0.72%) Multimedia
Job Titles
1 34 (24.64%) Developer
2 21 (15.22%) Analyst
3 11 (7.97%) Consultant
4 10 (7.25%) .NET Developer
4 10 (7.25%) Business Analyst
5 9 (6.52%) Marketing Manager
6 8 (5.80%) C# Developer
6 8 (5.80%) C# Software Developer
6 8 (5.80%) Senior Manager
6 8 (5.80%) Software Developer
7 7 (5.07%) Business Systems Analyst
7 7 (5.07%) Designer
7 7 (5.07%) Product Manager
7 7 (5.07%) Systems Analyst
8 6 (4.35%) Development Manager
9 5 (3.62%) Insight Analyst
9 5 (3.62%) Marketing Executive
9 5 (3.62%) SAS Consultant
9 5 (3.62%) Web Developer
10 4 (2.90%) .NET Software Developer
Libraries, Frameworks & Software Standards
1 22 (15.94%) .NET
2 15 (10.87%) CSS
2 15 (10.87%) RESTful
3 14 (10.14%) HTML
4 11 (7.97%) .NET Framework
5 10 (7.25%) ASP.NET
5 10 (7.25%) Entity Framework
6 9 (6.52%) ASP.NET MVC
6 9 (6.52%) ASP.NET MVC 5
6 9 (6.52%) ASP.NET Web API
7 7 (5.07%) WPF
8 6 (4.35%) Web Services
9 4 (2.90%) Spring
10 3 (2.17%) AngularJS
10 3 (2.17%) Code First Entity Framework
10 3 (2.17%) HTML5
10 3 (2.17%) Node.js
10 3 (2.17%) WCF
11 2 (1.45%) CSS3
11 2 (1.45%) Gherkin
Miscellaneous
1 15 (10.87%) Analytical Skills
1 15 (10.87%) Computer Science
2 14 (10.14%) User Experience
3 8 (5.80%) Credit Risk
3 8 (5.80%) Social Media
4 4 (2.90%) Enterprise Software
4 4 (2.90%) FMCG
4 4 (2.90%) iPhone
5 3 (2.17%) Management Information System
5 3 (2.17%) Mobile App
6 2 (1.45%) Analytical Mindset
6 2 (1.45%) Blog
6 2 (1.45%) Motion Graphics
7 1 (0.72%) Driving Licence
7 1 (0.72%) Fintech
7 1 (0.72%) Graphic Design
7 1 (0.72%) Greenfield Project
7 1 (0.72%) Hybrid Cloud
7 1 (0.72%) Mobile Games
7 1 (0.72%) Video Editing
Operating Systems
1 5 (3.62%) Android
2 2 (1.45%) Linux
2 2 (1.45%) Unix
2 2 (1.45%) Windows
3 1 (0.72%) Apple iOS
Processes & Methodologies
1 41 (29.71%) Analytics
2 37 (26.81%) Agile Software Development
3 29 (21.01%) Digital Marketing
4 25 (18.12%) Business Intelligence
5 15 (10.87%) Programme Management
5 15 (10.87%) Project Management
6 13 (9.42%) CRM
6 13 (9.42%) Marketing Automation
6 13 (9.42%) SDLC
6 13 (9.42%) SEO
6 13 (9.42%) Web Development
7 12 (8.70%) Customer Acquisition
7 12 (8.70%) Mentoring
7 12 (8.70%) User Stories
8 11 (7.97%) BDD
8 11 (7.97%) E-Commerce
8 11 (7.97%) Lead Generation
9 10 (7.25%) Marketing Strategy
9 10 (7.25%) MVC
9 10 (7.25%) Web Application Development
Programming Languages
1 24 (17.39%) C#
2 19 (13.77%) SQL
3 17 (12.32%) Java
4 15 (10.87%) JavaScript
5 10 (7.25%) PHP
6 7 (5.07%) R
7 5 (3.62%) C++
8 4 (2.90%) Python
8 4 (2.90%) Ruby
9 3 (2.17%) Objective-C
10 2 (1.45%) Apex Code
11 1 (0.72%) HiveQL
11 1 (0.72%) Scala
11 1 (0.72%) TypeScript
11 1 (0.72%) VB
11 1 (0.72%) VBA
Qualifications
1 9 (6.52%) Degree
2 4 (2.90%) PMI Certification
2 4 (2.90%) PMP
3 2 (1.45%) MBA
4 1 (0.72%) MCSE
4 1 (0.72%) Microsoft Certification
Quality Assurance & Compliance
1 4 (2.90%) PMBOK
1 4 (2.90%) SLA
2 2 (1.45%) Data Quality
3 1 (0.72%) PMO
3 1 (0.72%) QA
3 1 (0.72%) TickIT
Systems Management
1 1 (0.72%) Opscode Chef
1 1 (0.72%) Puppet
Vendors
1 14 (10.14%) Google
2 9 (6.52%) Facebook
3 8 (5.80%) SAP
4 7 (5.07%) Salesforce.com
5 5 (3.62%) Adobe
6 4 (2.90%) Marketo
6 4 (2.90%) Tableau
7 3 (2.17%) Apple
7 3 (2.17%) HubSpot
7 3 (2.17%) Microsoft
7 3 (2.17%) Twitter
8 2 (1.45%) Oracle
8 2 (1.45%) Vertica
8 2 (1.45%) Xerox
8 2 (1.45%) Zend
9 1 (0.72%) BT
9 1 (0.72%) Casewise
9 1 (0.72%) Omniture
9 1 (0.72%) Pardot