The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Scotland. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 3 months to 24 March 2017 with a comparison to the same period over the previous 2 years.

3 months to
24 Mar 2017
Same period 2016 Same period 2015
Marketing
UK / Scotland
Rank 78 61 86
Rank change year-on-year -17 +25  
Permanent jobs citing Marketing 61 110 71
As % of all permanent IT jobs advertised in Scotland 2.63% 3.76% 2.30%
As % of the General category 6.17% 8.00% 4.83%
Number of salaries quoted 50 69 32
Median salary £45,000 £47,500 £42,750
Median salary % change year-on-year -5.26% +11.11%  
90% offered a salary of more than £32,500 £30,400 £26,550
10% offered a salary of more than £60,000 £70,500 £87,000
UK excluding London median salary £40,000 £40,000 £40,000

Marketing is in the common skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Scotland with a requirement for common skills.

General Skills
Scotland
Permanent job vacancies with a requirement for common skills 989 1375 1469
As % of all permanent IT job vacancies advertised in Scotland 42.65% 47.02% 47.53%
Number of salaries quoted 658 787 877
Median salary £47,500 £47,500 £47,500
90% offered a salary of more than £32,500 £27,500 £32,500
10% offered a salary of more than £70,000 £62,500 £65,000
UK excluding London median salary £45,000 £45,000 £45,000

Marketing
Job Vacancy Trend in Scotland

The job posting trend of jobs advertised in Scotland citing Marketing as a proportion of all permanent or contract IT jobs with a match in the General category.

Job vacancy trend for Marketing in Scotland

Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Scotland.

Salary trend for Marketing in Scotland

Marketing
Salary Histogram in Scotland

The salary distribution of IT jobs citing Marketing in Scotland over the 3 months to 24 March 2017.

Salary histogram for Marketing in Scotland

Marketing
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Scotland region over the 3 months to 24 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -9 48 £48,000 +1.05% 11
Glasgow +2 12 £40,750 -9.44% 4
West Lothian -9 1 £30,000 - 1
Marketing
UK

Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 24 March 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Marketing.

1 41 (31.78%) Analytics
2 32 (24.81%) JavaScript
3 28 (21.71%) Finance
4 27 (20.93%) SQL
5 25 (19.38%) C#
5 25 (19.38%) Agile Software Development
6 24 (18.60%) .NET
6 24 (18.60%) SQL Server
6 24 (18.60%) CSS
7 22 (17.05%) HTML
8 21 (16.28%) CRM
9 18 (13.95%) Business Intelligence
9 18 (13.95%) ASP.NET
9 18 (13.95%) Web Development
10 16 (12.40%) Degree
10 16 (12.40%) Java
11 15 (11.63%) Digital Marketing
12 14 (10.85%) .NET Framework
12 14 (10.85%) Business Development
12 14 (10.85%) Microsoft
12 14 (10.85%) MVC
12 14 (10.85%) Stakeholder Management
13 13 (10.08%) Web Analytics
13 13 (10.08%) Analytical Skills
13 13 (10.08%) Git (software)
13 13 (10.08%) ASP.NET MVC
14 12 (9.30%) NoSQL
14 12 (9.30%) Data Analysis
15 11 (8.53%) SAS
15 11 (8.53%) Entity Framework

Marketing
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (8.53%) SAS
2 10 (7.75%) CMS
3 7 (5.43%) Sitecore CMS
4 6 (4.65%) Umbraco
5 4 (3.10%) IIS
6 2 (1.55%) Drupal
6 2 (1.55%) Elasticsearch
6 2 (1.55%) SharePoint
6 2 (1.55%) WordPress
7 1 (0.78%) Apache
7 1 (0.78%) SharePoint Server
7 1 (0.78%) SilverStripe
7 1 (0.78%) Tornado
Applications
1 3 (2.33%) Adobe Creative Suite
1 3 (2.33%) MS Excel
2 2 (1.55%) MS PowerPoint
3 1 (0.78%) Adobe Illustrator
3 1 (0.78%) InDesign
3 1 (0.78%) InVision
3 1 (0.78%) Maya
3 1 (0.78%) MS Office
3 1 (0.78%) MS Visio
3 1 (0.78%) Photoshop
Business Applications
1 5 (3.88%) SAP CRM
1 5 (3.88%) SAP SD
2 2 (1.55%) assyst
2 2 (1.55%) Dynamics CRM
2 2 (1.55%) Magento
3 1 (0.78%) Eloqua
3 1 (0.78%) Sage 200
3 1 (0.78%) SAP Oil and Gas
Cloud Services
1 8 (6.20%) SaaS
2 7 (5.43%) Microsoft Azure
3 4 (3.10%) MailChimp
4 3 (2.33%) Google Analytics
5 1 (0.78%) Adobe Analytics
5 1 (0.78%) Amazon AWS
5 1 (0.78%) iPaaS
5 1 (0.78%) PaaS
Communications & Networking
1 2 (1.55%) Internet
2 1 (0.78%) Cisco IPT
2 1 (0.78%) SSH
2 1 (0.78%) WAN
Database & Business Intelligence
1 24 (18.60%) SQL Server
2 12 (9.30%) NoSQL
3 11 (8.53%) Big Data
4 10 (7.75%) MySQL
5 9 (6.98%) PostgreSQL
6 8 (6.20%) MongoDB
7 6 (4.65%) Amazon Redshift
7 6 (4.65%) Apache Cassandra
7 6 (4.65%) RDBMS
7 6 (4.65%) Relational Database
7 6 (4.65%) SQL Server 2016
8 5 (3.88%) BusinessObjects Business Intelligence
8 5 (3.88%) SAP BW
9 4 (3.10%) Data Mining
10 2 (1.55%) SQL Server Reporting Services
11 1 (0.78%) Azure SQL Database
11 1 (0.78%) Power BI
11 1 (0.78%) QlikView
11 1 (0.78%) SQL Server 2005
11 1 (0.78%) SQL Server Integration Services
Development Applications
1 13 (10.08%) Git (software)
2 6 (4.65%) Jenkins
3 3 (2.33%) Subversion
3 3 (2.33%) Visual Studio
4 2 (1.55%) JIRA
5 1 (0.78%) Balsamiq Mockups
5 1 (0.78%) Bitbucket
5 1 (0.78%) Eclipse
5 1 (0.78%) Grunt
5 1 (0.78%) JUnit
5 1 (0.78%) Maven
5 1 (0.78%) NSubstitute
5 1 (0.78%) Selenium
General
1 28 (21.71%) Finance
2 7 (5.43%) Banking
3 4 (3.10%) Retail
4 3 (2.33%) Advertising
4 3 (2.33%) Legal
4 3 (2.33%) Manufacturing
4 3 (2.33%) Telecoms
5 2 (1.55%) Brand Awareness
5 2 (1.55%) Dutch Language
5 2 (1.55%) French Language
5 2 (1.55%) German Language
6 1 (0.78%) Aerospace
6 1 (0.78%) Automotive
6 1 (0.78%) Billing
6 1 (0.78%) Electronics
6 1 (0.78%) Games
6 1 (0.78%) Publishing
Job Titles
1 38 (29.46%) Developer
2 16 (12.40%) Web Developer
3 14 (10.85%) Analyst
4 13 (10.08%) Consultant
5 11 (8.53%) .NET Developer
6 10 (7.75%) Marketing Manager
7 7 (5.43%) .NET Software Developer
7 7 (5.43%) Java Developer
8 6 (4.65%) Business Analyst
8 6 (4.65%) C# Developer
8 6 (4.65%) Product Manager
9 5 (3.88%) Applications Developer
9 5 (3.88%) Architect
9 5 (3.88%) CRM Architect
9 5 (3.88%) CRM Solutions Architect
9 5 (3.88%) Data Analyst
9 5 (3.88%) SAP Architect
9 5 (3.88%) SAP Solutions Architect
9 5 (3.88%) Solutions Architect
9 5 (3.88%) Web Applications Developer
Libraries, Frameworks & Software Standards
1 24 (18.60%) .NET
1 24 (18.60%) CSS
2 22 (17.05%) HTML
3 18 (13.95%) ASP.NET
4 14 (10.85%) .NET Framework
5 13 (10.08%) ASP.NET MVC
6 11 (8.53%) Entity Framework
7 9 (6.98%) jQuery
8 8 (6.20%) RESTful
9 7 (5.43%) ASP.NET Web API
9 7 (5.43%) Node.js
9 7 (5.43%) Sass
9 7 (5.43%) Twitter Bootstrap
9 7 (5.43%) WCF
10 6 (4.65%) ASP.NET MVC 5
10 6 (4.65%) Code First Entity Framework
11 4 (3.10%) AngularJS
11 4 (3.10%) React
12 3 (2.33%) CSS3
12 3 (2.33%) Ember.js
Miscellaneous
1 13 (10.08%) Analytical Skills
2 11 (8.53%) Social Media
3 8 (6.20%) Credit Risk
4 7 (5.43%) User Experience
5 6 (4.65%) FMCG
6 3 (2.33%) SCADA
7 2 (1.55%) Computer Science
7 2 (1.55%) Graphic Design
7 2 (1.55%) Mobile App
7 2 (1.55%) Social Network
7 2 (1.55%) Virtual Team
8 1 (0.78%) 3D Graphics
8 1 (0.78%) Animation
8 1 (0.78%) Blog
8 1 (0.78%) Cybercrime
8 1 (0.78%) Data Protection Act
8 1 (0.78%) Management Information System
Operating Systems
1 4 (3.10%) Linux
2 1 (0.78%) Unix
Processes & Methodologies
1 41 (31.78%) Analytics
2 25 (19.38%) Agile Software Development
3 21 (16.28%) CRM
4 18 (13.95%) Business Intelligence
4 18 (13.95%) Web Development
5 15 (11.63%) Digital Marketing
6 14 (10.85%) Business Development
6 14 (10.85%) MVC
6 14 (10.85%) Stakeholder Management
7 13 (10.08%) Web Analytics
8 12 (9.30%) Data Analysis
9 10 (7.75%) BDD
9 10 (7.75%) Mentoring
10 8 (6.20%) Business Analysis
10 8 (6.20%) Customer Insight
10 8 (6.20%) Market Research
10 8 (6.20%) Predictive Analytics
10 8 (6.20%) Software Engineering
10 8 (6.20%) TDD
11 7 (5.43%) B2B
Programming Languages
1 32 (24.81%) JavaScript
2 27 (20.93%) SQL
3 25 (19.38%) C#
4 16 (12.40%) Java
5 9 (6.98%) Ruby
6 7 (5.43%) PHP
7 6 (4.65%) Python
8 4 (3.10%) Delphi
9 3 (2.33%) C++
10 1 (0.78%) Bash Shell
10 1 (0.78%) C
10 1 (0.78%) R
10 1 (0.78%) TypeScript
10 1 (0.78%) VBA
10 1 (0.78%) XPath
Qualifications
1 16 (12.40%) Degree
2 3 (2.33%) CISSP
3 2 (1.55%) CISA
3 2 (1.55%) CISM
4 1 (0.78%) BICSI Certification
4 1 (0.78%) BICSI RCDD
4 1 (0.78%) CRISC
4 1 (0.78%) ITIL Certification
Quality Assurance & Compliance
1 2 (1.55%) GDPR
1 2 (1.55%) ISO/IEC 27001
1 2 (1.55%) PMO
1 2 (1.55%) QA
2 1 (0.78%) COBIT
2 1 (0.78%) Data Quality
2 1 (0.78%) ISO 9001
2 1 (0.78%) MiFID
2 1 (0.78%) PCI DSS
Systems Management
1 2 (1.55%) Puppet
Vendors
1 14 (10.85%) Microsoft
2 8 (6.20%) Sitecore
3 6 (4.65%) Adobe
3 6 (4.65%) SAP
3 6 (4.65%) Vertica
4 5 (3.88%) Twitter
5 4 (3.10%) Google
6 3 (2.33%) Oracle
6 3 (2.33%) Salesforce.com
7 2 (1.55%) Tableau
7 2 (1.55%) Zend
8 1 (0.78%) Cognizant
8 1 (0.78%) Facebook
8 1 (0.78%) Hootsuite
8 1 (0.78%) IBM
8 1 (0.78%) MuleSoft
8 1 (0.78%) Pardot
8 1 (0.78%) Progress
8 1 (0.78%) Sage
8 1 (0.78%) Salesforce Marketing Cloud
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