Period
to 17 November 2017

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Scotland. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 17 November 2017 with a comparison to the same period over the previous 2 years.

Marketing
UK > Scotland
6 months to
17 Nov 2017
Same period 2016 Same period 2015
Rank 101 67 84
Rank change year-on-year -34 +17 +5
Permanent jobs citing Marketing 137 175 187
As % of all permanent IT jobs advertised in Scotland 2.43% 3.34% 2.90%
As % of the General category 5.97% 7.70% 6.01%
Number of salaries quoted 99 99 141
Scotland median annual salary £40,000 £40,000 £41,500
Median salary % change year-on-year - -3.61% +9.21%
10th Percentile £27,250 £27,250 £27,500
90th Percentile £70,000 £57,750 £70,000
UK median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Scotland with a requirement for common skills.

All General Skills
Scotland
Permanent vacancies with a requirement for common skills 2295 2273 3112
As % of all permanent IT jobs advertised in Scotland 40.69% 43.39% 48.23%
Number of salaries quoted 1413 1241 1813
Scotland median annual salary £45,000 £47,000 £45,000
Median salary % change year-on-year -4.26% +4.44% +5.88%
10th Percentile £27,546 £29,000 £30,000
90th Percentile £71,250 £70,000 £68,000
UK median annual salary £51,000 £50,000 £50,000
% change year-on-year +2.00% - -

Marketing
Job Vacancy Trend in Scotland

Job postings citing Marketing as a percentage of all IT jobs advertised in Scotland.

Job vacancy trend for Marketing in Scotland

Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Scotland.

Salary trend for Marketing in Scotland

Marketing
Salary Histogram in Scotland

The salary distribution of IT jobs citing Marketing in Scotland over the 6 months to 17 November 2017.

Salary histogram for Marketing in Scotland

Marketing
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Scotland region over the 6 months to 17 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -30 90 £40,000 -11.11% 7
Glasgow -27 27 £40,000 +6.67% 1
Dundee 0 9 £42,500 +26.87%
Fife - 2 - - 1
Perth and Kinross - 2 £50,000 -
Aberdeen -3 1 £24,500 -
West Lothian -7 1 £75,000 +114.29% 1
South Lanarkshire - 1 £25,000 -
Stirling - 1 £47,500 -
Marketing
UK

For the 6 months to 17 November 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Marketing.

1 46 (33.58%) Finance
2 32 (23.36%) Agile Software Development
3 31 (22.63%) Analytics
4 28 (20.44%) Business Intelligence
5 25 (18.25%) C#
6 22 (16.06%) .NET
7 21 (15.33%) Digital Marketing
8 19 (13.87%) SQL
9 18 (13.14%) HTML
9 18 (13.14%) CSS
10 16 (11.68%) Computer Science
10 16 (11.68%) Mentoring
11 15 (10.95%) User Experience
11 15 (10.95%) .NET Framework
11 15 (10.95%) Telecoms
12 14 (10.22%) Java
12 14 (10.22%) Analytical Skills
12 14 (10.22%) Entity Framework
13 13 (9.49%) Big Data
13 13 (9.49%) SDLC
13 13 (9.49%) Marketing Automation
13 13 (9.49%) Project Management
13 13 (9.49%) JavaScript
13 13 (9.49%) Visual Studio
13 13 (9.49%) Programme Management
14 12 (8.76%) CRM
14 12 (8.76%) Web Development
14 12 (8.76%) Web Analytics
14 12 (8.76%) User Stories
15 11 (8.03%) SOLID

Marketing
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (8.03%) SAS
2 2 (1.46%) CMS
2 2 (1.46%) Drupal
2 2 (1.46%) JBoss
2 2 (1.46%) SharePoint
2 2 (1.46%) WordPress
3 1 (0.73%) Apache
3 1 (0.73%) Apache Spark
3 1 (0.73%) SharePoint 2010
3 1 (0.73%) SharePoint 2013
Applications
1 5 (3.65%) MS Visio
2 4 (2.92%) Microsoft Excel
3 2 (1.46%) Adobe Creative Suite
3 2 (1.46%) Adobe Illustrator
3 2 (1.46%) Microsoft Office
3 2 (1.46%) Photoshop
4 1 (0.73%) Adobe After Effects
Business Applications
1 9 (6.57%) Eloqua
2 6 (4.38%) Dynamics CRM
3 1 (0.73%) NetSuite
3 1 (0.73%) Salesforce.com CRM
Cloud Services
1 7 (5.11%) Google Analytics
2 4 (2.92%) Microsoft Azure
3 3 (2.19%) Dynamics 365
4 2 (1.46%) GitHub
4 2 (1.46%) SaaS
5 1 (0.73%) Amazon AWS
5 1 (0.73%) Office 365
5 1 (0.73%) Salesforce Sales Cloud
5 1 (0.73%) Salesforce Service Cloud
Communications & Networking
1 4 (2.92%) Ethernet
2 2 (1.46%) SSH
2 2 (1.46%) SSL
Database & Business Intelligence
1 13 (9.49%) Big Data
2 7 (5.11%) Base SAS
2 7 (5.11%) Data Warehouse
2 7 (5.11%) SAS Enterprise Guide
2 7 (5.11%) SQL Server
3 5 (3.65%) Data Mining
3 5 (3.65%) Power BI
4 4 (2.92%) NoSQL
4 4 (2.92%) QlikView
4 4 (2.92%) SQL Server 2016
5 3 (2.19%) Relational Database
6 2 (1.46%) Hadoop
6 2 (1.46%) MySQL
6 2 (1.46%) SQL Server Integration Services
7 1 (0.73%) Apache Hive
7 1 (0.73%) SQL Server 2012
7 1 (0.73%) SQL Server Analysis Services
7 1 (0.73%) SQL Server Reporting Services
Development Applications
1 13 (9.49%) Visual Studio
2 8 (5.84%) Git (software)
3 2 (1.46%) Cucumber
3 2 (1.46%) GitLab
3 2 (1.46%) Maven
4 1 (0.73%) Bitbucket
4 1 (0.73%) Dreamweaver
4 1 (0.73%) NUnit
4 1 (0.73%) Rational DOORS
4 1 (0.73%) Team Foundation Server
General
1 46 (33.58%) Finance
2 15 (10.95%) Telecoms
3 11 (8.03%) Financial Institution
3 11 (8.03%) Manufacturing
4 9 (6.57%) Electronics
5 6 (4.38%) Banking
6 5 (3.65%) Investment Banking
7 4 (2.92%) Retail
8 3 (2.19%) Advertising
8 3 (2.19%) Games
9 2 (1.46%) Law
9 2 (1.46%) Military
10 1 (0.73%) Aerospace
10 1 (0.73%) Front Office
10 1 (0.73%) Hindi Language
10 1 (0.73%) Legal
10 1 (0.73%) Multimedia
10 1 (0.73%) Polish Language
10 1 (0.73%) Retail Banking
10 1 (0.73%) Urdu Language
Job Titles
1 36 (26.28%) Developer
2 22 (16.06%) Analyst
3 14 (10.22%) Consultant
4 12 (8.76%) C# Developer
4 12 (8.76%) C# Software Developer
4 12 (8.76%) Software Developer
5 11 (8.03%) Business Analyst
6 9 (6.57%) Designer
6 9 (6.57%) Senior Manager
7 7 (5.11%) Business Systems Analyst
7 7 (5.11%) Development Manager
7 7 (5.11%) Marketing Manager
7 7 (5.11%) SAS Consultant
7 7 (5.11%) Systems Analyst
8 6 (4.38%) .NET Developer
8 6 (4.38%) .NET Software Developer
8 6 (4.38%) Business Developer
8 6 (4.38%) Product Manager
9 5 (3.65%) Analyst Developer
9 5 (3.65%) Insight Analyst
Libraries, Frameworks & Software Standards
1 22 (16.06%) .NET
2 18 (13.14%) CSS
2 18 (13.14%) HTML
3 15 (10.95%) .NET Framework
4 14 (10.22%) Entity Framework
5 10 (7.30%) RESTful
5 10 (7.30%) WPF
6 6 (4.38%) Web Services
7 5 (3.65%) ASP.NET
7 5 (3.65%) HTML5
8 4 (2.92%) ASP.NET MVC
8 4 (2.92%) ASP.NET MVC 5
8 4 (2.92%) ASP.NET Web API
8 4 (2.92%) Code First Entity Framework
8 4 (2.92%) Node.js
8 4 (2.92%) WCF
9 3 (2.19%) AngularJS
9 3 (2.19%) CSS3
9 3 (2.19%) Spring
10 2 (1.46%) REST
Miscellaneous
1 16 (11.68%) Computer Science
2 15 (10.95%) User Experience
3 14 (10.22%) Analytical Skills
4 10 (7.30%) Credit Risk
5 8 (5.84%) Social Media
6 5 (3.65%) Mobile App
7 2 (1.46%) Enterprise Software
7 2 (1.46%) iPhone
7 2 (1.46%) Management Information System
7 2 (1.46%) Motion Graphics
8 1 (0.73%) Augmented Reality
8 1 (0.73%) Digital Media
8 1 (0.73%) Driving Licence
8 1 (0.73%) Field-Programmable Gate Array
8 1 (0.73%) Graphic Design
8 1 (0.73%) Hybrid Cloud
8 1 (0.73%) iPad
8 1 (0.73%) NHS
8 1 (0.73%) VHDL
8 1 (0.73%) Video Editing
Operating Systems
1 4 (2.92%) Unix
2 3 (2.19%) Apple iOS
2 3 (2.19%) Linux
2 3 (2.19%) Windows
3 2 (1.46%) Android
Processes & Methodologies
1 32 (23.36%) Agile Software Development
2 31 (22.63%) Analytics
3 28 (20.44%) Business Intelligence
4 21 (15.33%) Digital Marketing
5 16 (11.68%) Mentoring
6 13 (9.49%) Marketing Automation
6 13 (9.49%) Programme Management
6 13 (9.49%) Project Management
6 13 (9.49%) SDLC
7 12 (8.76%) CRM
7 12 (8.76%) User Stories
7 12 (8.76%) Web Analytics
7 12 (8.76%) Web Development
8 11 (8.03%) Cash Management
8 11 (8.03%) Lead Generation
8 11 (8.03%) SOLID
9 10 (7.30%) Business Analysis
9 10 (7.30%) Service Delivery
9 10 (7.30%) SOA
10 9 (6.57%) Customer Analytics
Programming Languages
1 25 (18.25%) C#
2 19 (13.87%) SQL
3 14 (10.22%) Java
4 13 (9.49%) JavaScript
5 10 (7.30%) PHP
6 8 (5.84%) Python
6 8 (5.84%) R
7 7 (5.11%) Ruby
8 5 (3.65%) Apex Code
9 4 (2.92%) C++
10 2 (1.46%) Objective-C
10 2 (1.46%) VB
11 1 (0.73%) HiveQL
11 1 (0.73%) MATLAB
11 1 (0.73%) Scala
11 1 (0.73%) TypeScript
11 1 (0.73%) VBA
Qualifications
1 10 (7.30%) Degree
2 1 (0.73%) MBA
Quality Assurance & Compliance
1 4 (2.92%) SLA
2 3 (2.19%) Data Quality
3 1 (0.73%) DO-254
System Software
1 1 (0.73%) Firmware
Systems Management
1 2 (1.46%) Opscode Chef
1 2 (1.46%) Puppet
Vendors
1 11 (8.03%) Salesforce.com
2 9 (6.57%) Microsoft
2 9 (6.57%) SAP
3 7 (5.11%) Google
4 5 (3.65%) Adobe
5 4 (2.92%) Marketo
5 4 (2.92%) Tableau
6 3 (2.19%) Apple
6 3 (2.19%) Facebook
6 3 (2.19%) HubSpot
6 3 (2.19%) Twitter
6 3 (2.19%) Zend
7 2 (1.46%) Oracle
7 2 (1.46%) Xerox
8 1 (0.73%) Actel
8 1 (0.73%) Altera
8 1 (0.73%) Mentor Graphics
8 1 (0.73%) Pardot