The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Scotland. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 3 months to 23 June 2017 with a comparison to the same period over the previous 2 years.

Marketing
UK / Scotland
3 months to
23 Jun 2017
Same period 2016 Same period 2015
Rank 74 85 72
Rank change year-on-year +11 -13  
Permanent jobs citing Marketing 77 82 95
As % of all permanent IT jobs advertised in Scotland 2.86% 2.87% 3.03%
As % of the General category 6.63% 6.21% 6.09%
Number of salaries quoted 60 49 69
Median salary £40,000 £41,000 £40,000
Median salary % change year-on-year -2.43% +2.50%  
90% offered a salary of more than £26,700 £32,500 £29,000
10% offered a salary of more than £70,000 £58,000 £60,000
UK excluding London median salary £40,000 £40,000 £40,000

Marketing is in the common skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Scotland with a requirement for common skills.

General Skills
Scotland
Permanent job vacancies with a requirement for common skills 1162 1321 1560
As % of all permanent IT job vacancies advertised in Scotland 43.16% 46.22% 49.79%
Number of salaries quoted 760 637 935
Median salary £49,000 £47,500 £45,000
Median salary % change year-on-year +3.15% +5.55%  
90% offered a salary of more than £30,000 £26,500 £33,000
10% offered a salary of more than £70,000 £61,593 £70,000
UK excluding London median salary £45,000 £45,000 £45,000

Marketing
Job Vacancy Trend in Scotland

The job posting trend of jobs advertised in Scotland citing Marketing as a proportion of all permanent or contract IT jobs with a match in the General category.

Job vacancy trend for Marketing in Scotland

Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Scotland.

Salary trend for Marketing in Scotland

Marketing
Salary Histogram in Scotland

The salary distribution of IT jobs citing Marketing in Scotland over the 3 months to 23 June 2017.

Salary histogram for Marketing in Scotland

Marketing
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Scotland region over the 3 months to 23 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +5 57 £40,000 -13.51% 8
Glasgow -9 11 £35,000 -20.00% 11
Fife - 5 £55,000 -
Dundee -7 2 £22,500 -32.83%
Renfrewshire +6 1 - -
Marketing
UK

For the 6 months to 23 June 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Marketing.

1 46 (33.58%) Finance
2 40 (29.20%) .NET
3 37 (27.01%) C#
4 34 (24.82%) Agile Software Development
5 32 (23.36%) Analytics
6 31 (22.63%) JavaScript
7 30 (21.90%) SQL Server
8 29 (21.17%) CSS
9 27 (19.71%) HTML
10 23 (16.79%) CRM
11 22 (16.06%) .NET Framework
12 21 (15.33%) ASP.NET
13 20 (14.60%) User Experience
14 19 (13.87%) Web Application Development
14 19 (13.87%) Microsoft
14 19 (13.87%) Web Development
14 19 (13.87%) Ruby
14 19 (13.87%) TDD
14 19 (13.87%) Git (software)
15 18 (13.14%) WCF
15 18 (13.14%) CMS
15 18 (13.14%) Entity Framework
16 17 (12.41%) NoSQL
16 17 (12.41%) MVC
16 17 (12.41%) SQL
17 16 (11.68%) RESTful
17 16 (11.68%) ASP.NET MVC
18 15 (10.95%) BDD
18 15 (10.95%) Node.js
18 15 (10.95%) ASP.NET Web API

Marketing
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 18 (13.14%) CMS
2 9 (6.57%) Sitecore CMS
3 6 (4.38%) WordPress
4 5 (3.65%) Drupal
4 5 (3.65%) Umbraco
5 3 (2.19%) SAS
6 1 (0.73%) Apache
6 1 (0.73%) Tornado
Applications
1 5 (3.65%) Microsoft Excel
2 3 (2.19%) Photoshop
3 2 (1.46%) Microsoft Office
4 1 (0.73%) Adobe Illustrator
4 1 (0.73%) Fireworks
4 1 (0.73%) InDesign
4 1 (0.73%) InVision
4 1 (0.73%) UXPin
Business Applications
1 8 (5.84%) Dynamics CRM
2 7 (5.11%) Eloqua
3 5 (3.65%) SAP Oil and Gas
4 1 (0.73%) assyst
4 1 (0.73%) Sage 200
4 1 (0.73%) Salesforce.com CRM
Cloud Services
1 7 (5.11%) Dynamics 365
2 6 (4.38%) SaaS
3 4 (2.92%) Google Analytics
3 4 (2.92%) MailChimp
3 4 (2.92%) Microsoft Azure
4 2 (1.46%) Adobe Analytics
5 1 (0.73%) iPaaS
5 1 (0.73%) PaaS
5 1 (0.73%) Silverpop
Communications & Networking
1 2 (1.46%) Internet
2 1 (0.73%) SSH
Database & Business Intelligence
1 30 (21.90%) SQL Server
2 17 (12.41%) NoSQL
3 14 (10.22%) SQL Server 2016
4 6 (4.38%) MySQL
4 6 (4.38%) PostgreSQL
5 5 (3.65%) MongoDB
5 5 (3.65%) Relational Database
6 4 (2.92%) RDBMS
7 3 (2.19%) Amazon Redshift
7 3 (2.19%) Apache Cassandra
7 3 (2.19%) Big Data
7 3 (2.19%) Data Mining
7 3 (2.19%) SQL Server 2012
8 1 (0.73%) Azure SQL Database
8 1 (0.73%) Base SAS
8 1 (0.73%) Oracle Database
8 1 (0.73%) Power BI
8 1 (0.73%) SAS Enterprise Guide
8 1 (0.73%) SQL Server 2005
8 1 (0.73%) SQL Server 2008
Development Applications
1 19 (13.87%) Git (software)
2 13 (9.49%) Visual Studio
3 4 (2.92%) Rational DOORS
4 3 (2.19%) Octopus Deploy
4 3 (2.19%) TeamCity
5 2 (1.46%) Jenkins
6 1 (0.73%) Bitbucket
6 1 (0.73%) Dreamweaver
6 1 (0.73%) Eclipse
6 1 (0.73%) Grunt
6 1 (0.73%) JIRA
6 1 (0.73%) JUnit
6 1 (0.73%) Maven
6 1 (0.73%) NSubstitute
6 1 (0.73%) Selenium
6 1 (0.73%) Subversion
6 1 (0.73%) Team Foundation Server
General
1 46 (33.58%) Finance
2 7 (5.11%) Financial Institution
3 6 (4.38%) Banking
3 6 (4.38%) Manufacturing
3 6 (4.38%) Telecoms
4 5 (3.65%) Electronics
4 5 (3.65%) Retail
5 4 (2.92%) Aerospace
6 2 (1.46%) Advertising
6 2 (1.46%) Games
6 2 (1.46%) Legal
7 1 (0.73%) Hindi Language
7 1 (0.73%) Polish Language
7 1 (0.73%) Publishing
7 1 (0.73%) Retail Banking
7 1 (0.73%) Urdu Language
Job Titles
1 46 (33.58%) Developer
2 24 (17.52%) .NET Developer
3 21 (15.33%) .NET Software Developer
4 18 (13.14%) Analyst
5 12 (8.76%) Consultant
6 11 (8.03%) Web Developer
7 10 (7.30%) Business Analyst
8 9 (6.57%) C# Developer
8 9 (6.57%) Software Developer
9 8 (5.84%) C# Software Developer
10 7 (5.11%) CRM Consultant
10 7 (5.11%) Dynamics CRM Consultant
10 7 (5.11%) Marketing Manager
10 7 (5.11%) Microsoft CRM Consultant
11 6 (4.38%) C# .NET Developer
12 5 (3.65%) Designer
12 5 (3.65%) Instructor
12 5 (3.65%) Java Developer
13 4 (2.92%) Development Manager
13 4 (2.92%) Technical Analyst
Libraries, Frameworks & Software Standards
1 40 (29.20%) .NET
2 29 (21.17%) CSS
3 27 (19.71%) HTML
4 22 (16.06%) .NET Framework
5 21 (15.33%) ASP.NET
6 18 (13.14%) Entity Framework
6 18 (13.14%) WCF
7 16 (11.68%) ASP.NET MVC
7 16 (11.68%) RESTful
8 15 (10.95%) ASP.NET Web API
8 15 (10.95%) Node.js
9 14 (10.22%) ASP.NET MVC 5
9 14 (10.22%) Code First Entity Framework
10 11 (8.03%) AngularJS
11 10 (7.30%) HTML5
12 8 (5.84%) CSS3
13 6 (4.38%) Twitter Bootstrap
14 4 (2.92%) Backbone.js
14 4 (2.92%) Ember.js
14 4 (2.92%) REST
Miscellaneous
1 20 (14.60%) User Experience
2 12 (8.76%) Analytical Skills
3 11 (8.03%) Social Media
4 9 (6.57%) Computer Science
5 4 (2.92%) Field-Programmable Gate Array
5 4 (2.92%) VHDL
6 3 (2.19%) SCADA
7 2 (1.46%) Digital Media
7 2 (1.46%) Greenfield Project
7 2 (1.46%) Management Information System
7 2 (1.46%) Mobile App
8 1 (0.73%) Credit Risk
8 1 (0.73%) Cybercrime
8 1 (0.73%) Data Protection Act
8 1 (0.73%) Pricing Data
8 1 (0.73%) Vector Graphics
8 1 (0.73%) Virtual Team
Operating Systems
1 5 (3.65%) Apple iOS
2 4 (2.92%) Linux
3 3 (2.19%) Unix
4 1 (0.73%) Windows
Processes & Methodologies
1 34 (24.82%) Agile Software Development
2 32 (23.36%) Analytics
3 23 (16.79%) CRM
4 19 (13.87%) TDD
4 19 (13.87%) Web Application Development
4 19 (13.87%) Web Development
5 17 (12.41%) MVC
6 15 (10.95%) BDD
7 14 (10.22%) Digital Marketing
8 11 (8.03%) A/B Testing
9 10 (7.30%) Business Intelligence
9 10 (7.30%) E-Commerce
10 9 (6.57%) Business Analysis
10 9 (6.57%) Front End Development
10 9 (6.57%) Marketing Automation
11 8 (5.84%) Service Management
12 7 (5.11%) Data Modelling
12 7 (5.11%) Fit Analysis
12 7 (5.11%) GAP Analysis
12 7 (5.11%) Stakeholder Management
Programming Languages
1 37 (27.01%) C#
2 31 (22.63%) JavaScript
3 19 (13.87%) Ruby
4 17 (12.41%) SQL
5 13 (9.49%) Java
6 10 (7.30%) Python
7 6 (4.38%) PHP
8 4 (2.92%) MATLAB
9 3 (2.19%) Apex Code
10 1 (0.73%) Bash Shell
10 1 (0.73%) C
10 1 (0.73%) C++
10 1 (0.73%) PL/SQL
10 1 (0.73%) R
10 1 (0.73%) TypeScript
10 1 (0.73%) VB
10 1 (0.73%) XPath
Qualifications
1 10 (7.30%) Degree
2 2 (1.46%) CISA
2 2 (1.46%) CISSP
2 2 (1.46%) Computer Science Degree
3 1 (0.73%) CISM
3 1 (0.73%) CRISC
3 1 (0.73%) MBA
3 1 (0.73%) Numerate Degree
Quality Assurance & Compliance
1 4 (2.92%) DO-254
2 1 (0.73%) Data Quality
2 1 (0.73%) GDPR
2 1 (0.73%) ISO/IEC 27001
2 1 (0.73%) PCI DSS
2 1 (0.73%) QA
System Software
1 4 (2.92%) Firmware
Vendors
1 19 (13.87%) Microsoft
2 10 (7.30%) Salesforce.com
3 9 (6.57%) Sitecore
4 5 (3.65%) Adobe
4 5 (3.65%) SAP
5 4 (2.92%) Actel
5 4 (2.92%) Altera
5 4 (2.92%) Google
5 4 (2.92%) Mentor Graphics
5 4 (2.92%) Twitter
6 3 (2.19%) Vertica
7 2 (1.46%) IBM
8 1 (0.73%) MuleSoft
8 1 (0.73%) Oracle
8 1 (0.73%) Progress
8 1 (0.73%) Sage
8 1 (0.73%) Salesforce Marketing Cloud
8 1 (0.73%) Tableau
8 1 (0.73%) Xamarin
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