Period
to 21 October 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Scotland. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 21 October 2018 with a comparison to the same period over the previous 2 years.

Marketing
UK > Scotland
6 months to
21 Oct 2018
Same period 2017 Same period 2016
Rank 86 101 72
Rank change year-on-year +15 -29 +8
Permanent jobs citing Marketing 167 137 175
As % of all permanent IT jobs advertised in Scotland 3.12% 2.48% 3.32%
As % of the General category 8.43% 6.01% 7.45%
Number of salaries quoted 111 100 104
Scotland median annual salary £44,500 £40,000 £40,000
Median salary % change year-on-year +11.25% - -5.88%
10th Percentile £27,500 £28,625 £26,250
90th Percentile £85,000 £70,000 £59,625
UK median annual salary £49,000 £45,250 £45,000
% change year-on-year +8.29% +0.56% +5.88%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Scotland with a requirement for common skills.

All General Skills
Scotland
Permanent vacancies with a requirement for common skills 1,980 2,280 2,350
As % of all permanent IT jobs advertised in Scotland 37.04% 41.22% 44.58%
Number of salaries quoted 1,266 1,400 1,232
Scotland median annual salary £47,500 £45,000 £47,500
Median salary % change year-on-year +5.56% -5.26% +5.56%
10th Percentile £30,000 £27,500 £29,000
90th Percentile £70,000 £71,250 £70,000
UK median annual salary £52,500 £51,500 £50,000
% change year-on-year +1.94% +3.00% -

Marketing
Job Vacancy Trend in Scotland

Job postings citing Marketing as a percentage of all IT jobs advertised in Scotland.

Job vacancy trend for Marketing in Scotland

Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Scotland.

Salary trend for Marketing in Scotland

Marketing
Salary Histogram in Scotland

The salary distribution of IT jobs citing Marketing in Scotland over the 6 months to 21 October 2018.

Salary histogram for Marketing in Scotland

Marketing
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Scotland region over the 6 months to 21 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +11 105 £45,000 +12.50% 30
Glasgow +3 28 £41,250 +3.13% 12
Aberdeen +8 10 £35,000 +42.86% 1
West Lothian -12 8 £37,500 -50.00%
Stirling +5 5 £35,000 -26.32%
Fife +2 2 £46,250 -15.91%
Dundee +12 1 - -
Ayrshire - 1 £27,500 -
South Lanarkshire - 1 £55,000 -
Highlands - 1 - -
Dumfries and Galloway - 1 £30,000 -
Scottish Borders - 1 £30,000 -
Marketing
UK

For the 6 months to 21 October 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Scotland region with a requirement for Marketing.

1 74 (44.31%) Finance
2 57 (34.13%) Digital Marketing
3 45 (26.95%) Telecoms
4 40 (23.95%) SAP
4 40 (23.95%) CRM
5 36 (21.56%) Degree
6 30 (17.96%) SQL
7 29 (17.37%) Agile Software Development
8 27 (16.17%) HTML
8 27 (16.17%) CSS
8 27 (16.17%) Business Intelligence
9 26 (15.57%) Salesforce.com
10 23 (13.77%) Manufacturing
10 23 (13.77%) Software Engineering
11 22 (13.17%) PRINCE2
11 22 (13.17%) C#
11 22 (13.17%) JavaScript
12 21 (12.57%) Project Management
12 21 (12.57%) Microsoft Excel
12 21 (12.57%) Microsoft
12 21 (12.57%) Electronics
12 21 (12.57%) Programme Management
13 18 (10.78%) Test Automation
13 18 (10.78%) SDLC
14 17 (10.18%) .NET
14 17 (10.18%) Retail
14 17 (10.18%) Continuous Integration
15 16 (9.58%) FMCG
15 16 (9.58%) Microsoft PowerPoint
16 15 (8.98%) Network Planning

Marketing
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (2.99%) WordPress
2 4 (2.40%) CMS
2 4 (2.40%) SAS
3 3 (1.80%) SharePoint
4 1 (0.60%) EPiServer
Applications
1 21 (12.57%) Microsoft Excel
2 16 (9.58%) Microsoft PowerPoint
3 9 (5.39%) Photoshop
4 8 (4.79%) Adobe Illustrator
5 7 (4.19%) Microsoft Office
6 4 (2.40%) Adobe Creative Suite
6 4 (2.40%) InDesign
7 2 (1.20%) SPSS
8 1 (0.60%) Microsoft Project
Business Applications
1 13 (7.78%) SAP CRM
2 6 (3.59%) Dynamics CRM
2 6 (3.59%) Magento
3 4 (2.40%) SAP Hybris
4 2 (1.20%) SAP CO
4 2 (1.20%) SAP FI
4 2 (1.20%) SAP FI/CO
4 2 (1.20%) SAP HCM
4 2 (1.20%) SAP HR
5 1 (0.60%) Dynamics AX
5 1 (0.60%) Eloqua
5 1 (0.60%) PeopleSoft CRM
5 1 (0.60%) Salesforce.com CRM
Cloud Services
1 3 (1.80%) Google Analytics
2 2 (1.20%) SaaS
3 1 (0.60%) Amazon AWS
3 1 (0.60%) Dynamics 365
3 1 (0.60%) Google Tag Manager
3 1 (0.60%) IaaS
3 1 (0.60%) iTunes
3 1 (0.60%) Microsoft Azure
3 1 (0.60%) Office 365
3 1 (0.60%) PaaS
3 1 (0.60%) SuccessFactors
Communications & Networking
1 9 (5.39%) Internet
2 4 (2.40%) Ethernet
3 2 (1.20%) SMS
4 1 (0.60%) Intranet
Database & Business Intelligence
1 14 (8.38%) SQL Server
2 9 (5.39%) GIS
3 6 (3.59%) SQL Server Integration Services
4 5 (2.99%) SQL Server Analysis Services
5 4 (2.40%) Big Data
5 4 (2.40%) Data Warehouse
6 3 (1.80%) Relational Database
6 3 (1.80%) SQL Server Reporting Services
6 3 (1.80%) SSDT
7 2 (1.20%) Blockchain
7 2 (1.20%) Hadoop
7 2 (1.20%) MySQL
7 2 (1.20%) NoSQL
7 2 (1.20%) PostgreSQL
7 2 (1.20%) Power BI
7 2 (1.20%) QlikView
8 1 (0.60%) BusinessObjects
8 1 (0.60%) Data Mining
8 1 (0.60%) Looker
8 1 (0.60%) SQL Server 2016
Development Applications
1 15 (8.98%) Git (software)
2 5 (2.99%) JIRA
3 4 (2.40%) Jasmine
3 4 (2.40%) JUnit
3 4 (2.40%) Protractor
3 4 (2.40%) Selenium
3 4 (2.40%) TestNG
4 3 (1.80%) Grunt
4 3 (1.80%) gulp
5 1 (0.60%) TeamCity
5 1 (0.60%) webpack
General
1 74 (44.31%) Finance
2 45 (26.95%) Telecoms
3 23 (13.77%) Manufacturing
4 21 (12.57%) Electronics
5 17 (10.18%) Retail
6 10 (5.99%) Advertising
7 5 (2.99%) Legal
8 4 (2.40%) Banking
9 2 (1.20%) Law
9 2 (1.20%) Local Government
10 1 (0.60%) Back Office
10 1 (0.60%) Brand Awareness
10 1 (0.60%) Games
10 1 (0.60%) Investment Banking
Job Titles
1 31 (18.56%) Developer
2 23 (13.77%) Analyst
3 19 (11.38%) Architect
4 15 (8.98%) Solutions Architect
5 14 (8.38%) SAP Architect
6 13 (7.78%) CRM Architect
6 13 (7.78%) CRM Solutions Architect
6 13 (7.78%) SAP CRM Architect
6 13 (7.78%) SAP Solutions Architect
7 9 (5.39%) Commercial Architect
7 9 (5.39%) Data Analyst
7 9 (5.39%) Senior Developer
8 8 (4.79%) Consultant
8 8 (4.79%) Software Manager
8 8 (4.79%) Web Developer
9 7 (4.19%) Marketing Manager
9 7 (4.19%) PHP Developer
10 6 (3.59%) .NET Developer
10 6 (3.59%) Business Analyst
10 6 (3.59%) Software Development Manager
Libraries, Frameworks & Software Standards
1 27 (16.17%) CSS
1 27 (16.17%) HTML
2 17 (10.18%) .NET
3 13 (7.78%) HTML5
4 9 (5.39%) CSS3
5 8 (4.79%) ASP.NET
6 7 (4.19%) jQuery
7 5 (2.99%) ASP.NET Web API
7 5 (2.99%) RESTful
8 4 (2.40%) .NET Framework
8 4 (2.40%) Laravel
8 4 (2.40%) Node.js
8 4 (2.40%) React
8 4 (2.40%) Symfony
8 4 (2.40%) Twitter Bootstrap
9 3 (1.80%) Web Services
10 2 (1.20%) AngularJS
10 2 (1.20%) Backbone.js
10 2 (1.20%) Natural Language Processing
11 1 (0.60%) ASP.NET MVC 5
Miscellaneous
1 16 (9.58%) FMCG
2 15 (8.98%) Driving Licence
3 14 (8.38%) Analytical Skills
4 13 (7.78%) User Experience
5 11 (6.59%) Computer Science
5 11 (6.59%) Management Information System
6 9 (5.39%) Algorithms
6 9 (5.39%) Data Structures
6 9 (5.39%) Mobile App
6 9 (5.39%) Social Media
7 5 (2.99%) Self-Motivation
8 4 (2.40%) Fintech
9 3 (1.80%) Internet of Things
10 2 (1.20%) Credit Risk
10 2 (1.20%) Enterprise Software
10 2 (1.20%) Graphic Design
10 2 (1.20%) iPhone
11 1 (0.60%) iPad
11 1 (0.60%) Life Science
11 1 (0.60%) SCADA
Operating Systems
1 3 (1.80%) Android
2 2 (1.20%) Apple iOS
Processes & Methodologies
1 57 (34.13%) Digital Marketing
2 40 (23.95%) CRM
3 29 (17.37%) Agile Software Development
4 27 (16.17%) Business Intelligence
5 23 (13.77%) Software Engineering
6 22 (13.17%) PRINCE2
7 21 (12.57%) Programme Management
7 21 (12.57%) Project Management
8 18 (10.78%) SDLC
8 18 (10.78%) Test Automation
9 17 (10.18%) Continuous Integration
10 15 (8.98%) Contract Management
10 15 (8.98%) Network Planning
11 14 (8.38%) Problem-Solving
12 13 (7.78%) Stakeholder Management
13 12 (7.19%) Analytics
13 12 (7.19%) IT Strategy
14 11 (6.59%) Data Science
14 11 (6.59%) Machine Learning
14 11 (6.59%) Web Development
Programming Languages
1 30 (17.96%) SQL
2 22 (13.17%) C#
2 22 (13.17%) JavaScript
3 15 (8.98%) Java
4 8 (4.79%) PHP
5 6 (3.59%) Python
6 4 (2.40%) C
7 3 (1.80%) C++
7 3 (1.80%) R
7 3 (1.80%) T-SQL
8 2 (1.20%) MATLAB
8 2 (1.20%) Objective-C
9 1 (0.60%) ActionScript
9 1 (0.60%) ActionScript 3.0
9 1 (0.60%) PL/SQL
9 1 (0.60%) Ruby
Qualifications
1 36 (21.56%) Degree
2 9 (5.39%) PRINCE2 Practitioner
3 5 (2.99%) Computer Science Degree
4 2 (1.20%) Master's Degree
5 1 (0.60%) CISM
5 1 (0.60%) CISMP
5 1 (0.60%) CISSP
5 1 (0.60%) CRISC
5 1 (0.60%) ISO 27001 Lead Implementer
5 1 (0.60%) Numerate Degree
5 1 (0.60%) PMI Certification
5 1 (0.60%) SANS
5 1 (0.60%) TOGAF Certification
Quality Assurance & Compliance
1 11 (6.59%) SLA
2 3 (1.80%) COBIT
2 3 (1.80%) GDPR
3 2 (1.20%) PMO
4 1 (0.60%) HL7
4 1 (0.60%) ISO/IEC 27001
System Software
1 2 (1.20%) HDFS
Vendors
1 40 (23.95%) SAP
2 26 (15.57%) Salesforce.com
3 21 (12.57%) Microsoft
4 9 (5.39%) Adobe
5 6 (3.59%) Tableau
6 5 (2.99%) Facebook
6 5 (2.99%) hybris
6 5 (2.99%) Pardot
7 4 (2.40%) Hootsuite
7 4 (2.40%) Twitter
7 4 (2.40%) Zend
8 3 (1.80%) Google
9 2 (1.20%) Sage
10 1 (0.60%) Epicor
10 1 (0.60%) Hyperion
10 1 (0.60%) Pegasus
10 1 (0.60%) PeopleSoft
10 1 (0.60%) Saba
10 1 (0.60%) Verint