Marketing Jobs in Scotland

Marketing
UK > Scotland

The table below looks at the prevalence of the term Marketing in permanent job vacancies in Scotland. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 19 February 2025, comparing them to the same period in the previous two years.

6 months to
19 Feb 2025
Same period 2024 Same period 2023
Rank 146 15 57
Rank change year-on-year -131 +42 +75
Permanent jobs citing Marketing 44 773 238
As % of all permanent jobs advertised in Scotland 0.98% 17.08% 5.03%
As % of the General category 1.39% 23.88% 6.88%
Number of salaries quoted 15 74 58
10th Percentile £26,850 £25,000 £34,600
25th Percentile £39,625 £28,750 £36,250
Median annual salary (50th Percentile) £55,000 £45,000 £55,000
Median % change year-on-year +22.22% -18.18% +15.79%
75th Percentile £78,750 £63,750 £66,250
90th Percentile £80,000 £70,203 £87,000
UK median annual salary £65,000 £45,000 £57,500
% change year-on-year +44.44% -21.74% +4.55%

All General Skills
Scotland

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring common skills in Scotland.

Permanent vacancies with a requirement for common skills 3,174 3,237 3,460
As % of all permanent jobs advertised in Scotland 70.94% 71.54% 73.17%
Number of salaries quoted 841 1,503 1,760
10th Percentile £31,250 £25,000 £32,500
25th Percentile £41,250 £32,500 £42,500
Median annual salary (50th Percentile) £54,500 £50,000 £59,526
Median % change year-on-year +9.00% -16.00% +19.05%
75th Percentile £68,114 £67,500 £77,500
90th Percentile £93,778 £82,548 £89,470
UK median annual salary £60,000 £55,000 £61,180
% change year-on-year +9.09% -10.10% +1.97%

Marketing
Job Vacancy Trend in Scotland

Job postings citing Marketing as a proportion of all IT jobs advertised in Scotland.

Job vacancy trend for Marketing in Scotland

Marketing
Salary Trend in Scotland

3-month moving average salary quoted in jobs citing Marketing in Scotland.

Salary trend for Marketing in Scotland

Marketing
Salary Histogram in Scotland

Salary distribution for jobs citing Marketing in Scotland over the 6 months to 19 February 2025.

Salary histogram for Marketing in Scotland

Marketing
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Scotland region over the 6 months to 19 February 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Glasgow -39 18 £75,000 +76.47% 14
Edinburgh +1 17 £30,000 -33.33% 20
North Lanarkshire -2 3 £57,500 +76.92% 2
Renfrewshire - 2 - - 7
Marketing
UK

Marketing
Co-occurring Skills and Capabilities in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (13.64%) CMS
2 5 (11.36%) Umbraco
3 4 (9.09%) Apache Solr
3 4 (9.09%) Sitecore CMS
4 2 (4.55%) WordPress
5 1 (2.27%) Oracle SOA Suite
Applications
1 5 (11.36%) Adobe Illustrator
1 5 (11.36%) Adobe XD
1 5 (11.36%) Photoshop
1 5 (11.36%) Sketch
2 2 (4.55%) Microsoft PowerPoint
3 1 (2.27%) Microsoft Excel
3 1 (2.27%) Microsoft Office
Business Applications
1 1 (2.27%) Oracle EBS
Cloud Services
1 5 (11.36%) Azure
1 5 (11.36%) Figma
2 4 (9.09%) Azure Monitor
2 4 (9.09%) OCI
2 4 (9.09%) Power Platform
3 3 (6.82%) AWS
3 3 (6.82%) GitHub
4 2 (4.55%) Amazon EC2
4 2 (4.55%) Amazon S3
4 2 (4.55%) Amazon SageMaker
4 2 (4.55%) AWS Lambda
4 2 (4.55%) dbt
4 2 (4.55%) SaaS
4 2 (4.55%) Serverless
5 1 (2.27%) PaaS
Communications & Networking
1 8 (18.18%) Internet
Database & Business Intelligence
1 4 (9.09%) Power BI
2 3 (6.82%) Tableau
3 2 (4.55%) Looker
3 2 (4.55%) MySQL
4 1 (2.27%) Data Warehouse
4 1 (2.27%) Flink
4 1 (2.27%) Oracle ODI
4 1 (2.27%) Oracle Reports
4 1 (2.27%) SQL Server Integration Services
4 1 (2.27%) SQL Server Reporting Services
Development Applications
1 4 (9.09%) MSBuild
1 4 (9.09%) Visual Studio
1 4 (9.09%) webpack
2 2 (4.55%) Git
3 1 (2.27%) Oracle APEX
3 1 (2.27%) Oracle Forms
General
1 22 (50.00%) Finance
2 14 (31.82%) Social Skills
3 9 (20.45%) Legal
4 3 (6.82%) Advertising
4 3 (6.82%) Analytical Skills
4 3 (6.82%) Banking
4 3 (6.82%) Public Sector
5 2 (4.55%) Electronics
5 2 (4.55%) French Language
5 2 (4.55%) Law
5 2 (4.55%) Manufacturing
5 2 (4.55%) Telecoms
6 1 (2.27%) Influencing Skills
6 1 (2.27%) Presentation Skills
Job Titles
1 11 (25.00%) Developer
2 8 (18.18%) Product Owner
3 5 (11.36%) Designer
3 5 (11.36%) Senior
3 5 (11.36%) UX Designer
4 4 (9.09%) Cloud Developer
4 4 (9.09%) Full-Stack Developer
4 4 (9.09%) Full-Stack Web Developer
4 4 (9.09%) Oracle Developer
4 4 (9.09%) Web Developer
5 3 (6.82%) PPC Specialist
5 3 (6.82%) Project Manager
6 2 (4.55%) Backend Developer
6 2 (4.55%) Data Scientist
6 2 (4.55%) Lead
6 2 (4.55%) Senior Backend Developer
6 2 (4.55%) Senior Data Scientist
6 2 (4.55%) Senior Developer
6 2 (4.55%) Senior WordPress Developer
6 2 (4.55%) WordPress Developer
Libraries, Frameworks & Software Standards
1 5 (11.36%) Next.js
2 4 (9.09%) .NET
2 4 (9.09%) ASP.NET
2 4 (9.09%) CSS
2 4 (9.09%) Sass
2 4 (9.09%) Vue
3 1 (2.27%) HTML
3 1 (2.27%) OpenTelemetry
3 1 (2.27%) PyTorch
3 1 (2.27%) React
3 1 (2.27%) scikit-learn
3 1 (2.27%) TensorFlow
Miscellaneous
1 9 (20.45%) Product Ownership
2 2 (4.55%) Cloud Native
2 2 (4.55%) Distributed Computing
2 2 (4.55%) Mobile Banking
2 2 (4.55%) Virtual Team
3 1 (2.27%) Digital Media
3 1 (2.27%) IoT
3 1 (2.27%) Onboarding
3 1 (2.27%) Social Media
Processes & Methodologies
1 12 (27.27%) Business Intelligence
2 10 (22.73%) Agile
3 9 (20.45%) Validation
4 8 (18.18%) Agile Coaching
4 8 (18.18%) Digital Marketing
4 8 (18.18%) Fintech
4 8 (18.18%) Mentoring
4 8 (18.18%) Product Backlog
4 8 (18.18%) Product Requirements
4 8 (18.18%) Product Vision
4 8 (18.18%) Technical Debt
4 8 (18.18%) User Experience
5 7 (15.91%) CRM
5 7 (15.91%) Customer Experience
6 6 (13.64%) Personalization
6 6 (13.64%) Product Marketing
6 6 (13.64%) UX Design
6 6 (13.64%) Web Development
7 5 (11.36%) Prototyping
7 5 (11.36%) Wireframes
Programming Languages
1 5 (11.36%) JavaScript
2 4 (9.09%) C#
2 4 (9.09%) Python
2 4 (9.09%) SQL
3 2 (4.55%) PHP
4 1 (2.27%) Data Analysis Expressions
4 1 (2.27%) Java
4 1 (2.27%) PL/SQL
4 1 (2.27%) TypeScript
Qualifications
1 8 (18.18%) Degree
2 6 (13.64%) SC Cleared
2 6 (13.64%) Security Cleared
3 2 (4.55%) Master's Degree
4 1 (2.27%) Computer Science Degree
4 1 (2.27%) PhD
Quality Assurance & Compliance
1 6 (13.64%) Accessibility
2 4 (9.09%) QA
3 1 (2.27%) Data Quality
3 1 (2.27%) WCAG
Systems Management
1 1 (2.27%) Kubernetes
1 1 (2.27%) Prometheus
Vendors
1 5 (11.36%) Adobe
2 4 (9.09%) Microsoft
2 4 (9.09%) Optimizely
2 4 (9.09%) Oracle
2 4 (9.09%) Sitecore
3 2 (4.55%) SAP
3 2 (4.55%) WooCommerce
4 1 (2.27%) Dynatrace