Period
to 6 June 2020

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Scotland. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 6 June 2020 with a comparison to the same period over the previous 2 years.

Marketing
UK > Scotland
6 months to
6 Jun 2020
Same period 2019 Same period 2018
Rank 117 82 103
Rank change year-on-year -35 +21 -18
Permanent jobs citing Marketing 41 165 155
As % of all permanent jobs advertised in Scotland 1.44% 3.11% 2.71%
As % of the General category 4.33% 8.74% 6.87%
Number of salaries quoted 33 124 114
Median annual salary £47,500 £49,250 £45,000
Median salary % change year-on-year -3.55% +9.44% +1.12%
10th Percentile £30,350 £29,050 £32,825
90th Percentile £67,500 £72,500 £73,125
UK median annual salary £51,500 £50,000 £45,000
% change year-on-year +3.00% +11.11% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Scotland with a requirement for common skills.

All General Skills
Scotland
Permanent vacancies with a requirement for common skills 947 1,888 2,255
As % of all permanent IT jobs advertised in Scotland 33.23% 35.58% 39.42%
Number of salaries quoted 529 1,225 1,542
Median annual salary £47,500 £47,500 £48,500
Median salary % change year-on-year - -2.06% +7.78%
10th Percentile £31,225 £31,250 £30,000
90th Percentile £73,750 £72,500 £70,000
UK median annual salary £57,500 £55,000 £51,000
% change year-on-year +4.55% +7.84% +2.00%

Marketing
Job Vacancy Trend in Scotland

Job postings citing Marketing as a proportion of all IT jobs advertised in Scotland.

Job vacancy trend for Marketing in Scotland

Marketing
Salary Trend in Scotland

3-month moving average salary quoted in jobs citing Marketing in Scotland.

Salary trend for Marketing in Scotland

Marketing
Salary Histogram in Scotland

Salary distribution for jobs citing Marketing in Scotland over the 6 months to 6 June 2020.

Salary histogram for Marketing in Scotland

Marketing
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Scotland region over the 6 months to 6 June 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -10 24 £45,000 -9.33% 5
Glasgow +11 7 £51,500 +37.33% 2
Dundee +4 4 £47,500 -
Stirling - 3 £53,500 -
Aberdeen -1 2 £50,000 +25.00% 1
West Lothian +20 1 - - 1
Marketing
UK

For the 6 months to 6 June 2020, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Scotland region with a requirement for Marketing.

1 12 (29.27%) Agile Software Development
2 10 (24.39%) Analytics
3 9 (21.95%) User Experience
3 9 (21.95%) Digital Marketing
3 9 (21.95%) Finance
4 8 (19.51%) Python
5 7 (17.07%) SaaS
6 6 (14.63%) Social Media
6 6 (14.63%) HTML
6 6 (14.63%) JavaScript
6 6 (14.63%) MySQL
7 5 (12.20%) Linux
7 5 (12.20%) Web Development
7 5 (12.20%) Games
7 5 (12.20%) Scrum
7 5 (12.20%) Google
7 5 (12.20%) User Stories
7 5 (12.20%) Public Sector
8 4 (9.76%) Product Roadmap
8 4 (9.76%) HubSpot
8 4 (9.76%) Analytical Skills
8 4 (9.76%) Software Engineering
8 4 (9.76%) Product Marketing
8 4 (9.76%) CSS
8 4 (9.76%) CMS
9 3 (7.32%) Wireless
9 3 (7.32%) Electronics
9 3 (7.32%) Manufacturing
9 3 (7.32%) Aerospace
9 3 (7.32%) Automotive

Marketing
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (9.76%) CMS
2 3 (7.32%) Drupal
2 3 (7.32%) WordPress
3 2 (4.88%) Apache Airflow
3 2 (4.88%) Apache Spark
3 2 (4.88%) Luigi
3 2 (4.88%) Oracle SOA Suite
4 1 (2.44%) Adobe Experience Manager
4 1 (2.44%) Apache
4 1 (2.44%) Oracle Service Bus
4 1 (2.44%) SharePoint
Applications
1 2 (4.88%) Microsoft Excel
2 1 (2.44%) Microsoft PowerPoint
2 1 (2.44%) MS Visio
Business Applications
1 3 (7.32%) Magento
1 3 (7.32%) WebTrends
2 2 (4.88%) Oracle ERP
3 1 (2.44%) Dynamics NAV
3 1 (2.44%) Oracle Applications
3 1 (2.44%) Oracle EBS
3 1 (2.44%) Oracle EBS R12
Cloud Services
1 7 (17.07%) SaaS
2 3 (7.32%) Azure
2 3 (7.32%) Google Analytics
3 2 (4.88%) AWS
3 2 (4.88%) GCP
3 2 (4.88%) PaaS
4 1 (2.44%) AdWords
4 1 (2.44%) Force.com
4 1 (2.44%) IBM Blueworks
Communications & Networking
1 3 (7.32%) Bluetooth
1 3 (7.32%) RS-232
1 3 (7.32%) RS-485
1 3 (7.32%) TCP/IP
1 3 (7.32%) Wireless
1 3 (7.32%) ZigBee
2 2 (4.88%) Internet
3 1 (2.44%) Ethernet
Database & Business Intelligence
1 6 (14.63%) MySQL
2 3 (7.32%) PostgreSQL
2 3 (7.32%) SQL Server
3 2 (4.88%) BigQuery
3 2 (4.88%) Data Warehouse
4 1 (2.44%) Big Data
4 1 (2.44%) BusinessObjects
4 1 (2.44%) Oracle ODI
4 1 (2.44%) PowerPivot
4 1 (2.44%) Relational Database
Development Applications
1 1 (2.44%) Git (software)
1 1 (2.44%) Jenkins
1 1 (2.44%) Maven
General
1 9 (21.95%) Finance
2 5 (12.20%) Games
2 5 (12.20%) Public Sector
3 3 (7.32%) Aerospace
3 3 (7.32%) Automotive
3 3 (7.32%) Electronics
3 3 (7.32%) Manufacturing
3 3 (7.32%) Retail
4 2 (4.88%) Banking
4 2 (4.88%) Law
4 2 (4.88%) Legal
5 1 (2.44%) Telecoms
Job Titles
1 4 (9.76%) Analyst
1 4 (9.76%) Developer
1 4 (9.76%) Product Manager
2 3 (7.32%) Consultant
2 3 (7.32%) PHP Developer
2 3 (7.32%) PHP Web Developer
2 3 (7.32%) Presales Engineer
2 3 (7.32%) Software Engineer
2 3 (7.32%) Web Developer
3 2 (4.88%) Commercial Manager
3 2 (4.88%) Data Engineer
3 2 (4.88%) Designer
3 2 (4.88%) Embedded Engineer
3 2 (4.88%) Head of Marketing
3 2 (4.88%) Marketing Specialist
3 2 (4.88%) Oracle Architect
3 2 (4.88%) Principal Engineer
3 2 (4.88%) Recruitment Consultant
3 2 (4.88%) Trainee Recruitment Consultant
3 2 (4.88%) UX Designer
Libraries, Frameworks & Software Standards
1 6 (14.63%) HTML
2 4 (9.76%) CSS
3 3 (7.32%) CSS3
3 3 (7.32%) HTML5
4 2 (4.88%) Oracle Fusion
4 2 (4.88%) Web Services
5 1 (2.44%) .NET
5 1 (2.44%) .NET Core
5 1 (2.44%) .NET Framework
5 1 (2.44%) AngularJS
5 1 (2.44%) ASP.NET
5 1 (2.44%) Entity Framework
5 1 (2.44%) Node.js
5 1 (2.44%) OSGi
5 1 (2.44%) React
5 1 (2.44%) React Native
5 1 (2.44%) Redux
5 1 (2.44%) RESTful
Miscellaneous
1 9 (21.95%) User Experience
2 6 (14.63%) Social Media
3 4 (9.76%) Analytical Skills
4 2 (4.88%) Algorithms
4 2 (4.88%) Internet of Things
4 2 (4.88%) Marketing Technology
5 1 (2.44%) Analytical Mindset
5 1 (2.44%) Blog
5 1 (2.44%) Greenfield Project
5 1 (2.44%) iPad
5 1 (2.44%) Mobile App
5 1 (2.44%) Renewable Energy
Operating Systems
1 5 (12.20%) Linux
Processes & Methodologies
1 12 (29.27%) Agile Software Development
2 10 (24.39%) Analytics
3 9 (21.95%) Digital Marketing
4 5 (12.20%) Scrum
4 5 (12.20%) User Stories
4 5 (12.20%) Web Development
5 4 (9.76%) Product Marketing
5 4 (9.76%) Product Roadmap
5 4 (9.76%) Software Engineering
6 3 (7.32%) Business Intelligence
6 3 (7.32%) Content Marketing
6 3 (7.32%) CRM
6 3 (7.32%) Data Analysis
6 3 (7.32%) Data Analytics
6 3 (7.32%) Disruptive Innovation
6 3 (7.32%) ERP
6 3 (7.32%) Presales
6 3 (7.32%) Strategic Roadmap
7 2 (4.88%) Behavioural Analytics
7 2 (4.88%) Global Marketing
Programming Languages
1 8 (19.51%) Python
2 6 (14.63%) JavaScript
3 3 (7.32%) C
3 3 (7.32%) Embedded C
3 3 (7.32%) PHP
3 3 (7.32%) R
4 2 (4.88%) C#
4 2 (4.88%) Scala
5 1 (2.44%) Apple Swift
5 1 (2.44%) Java
5 1 (2.44%) Objective-C
5 1 (2.44%) SQL
Qualifications
1 3 (7.32%) Degree
2 1 (2.44%) Security Cleared
Quality Assurance & Compliance
1 2 (4.88%) QA
Systems Management
1 2 (4.88%) Oozie
Vendors
1 5 (12.20%) Google
2 4 (9.76%) HubSpot
3 2 (4.88%) Facebook
3 2 (4.88%) Oracle
4 1 (2.44%) Adobe
4 1 (2.44%) CA Agile Central
4 1 (2.44%) IBM
4 1 (2.44%) Microsoft
4 1 (2.44%) Omniture
4 1 (2.44%) Sage
4 1 (2.44%) Salesforce Marketing Cloud
4 1 (2.44%) SAP
4 1 (2.44%) Xactly
4 1 (2.44%) Xilinx