Period
to 15 October 2019

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Scotland. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 15 October 2019 with a comparison to the same period over the previous 2 years.

Marketing
UK > Scotland
6 months to
15 Oct 2019
Same period 2018 Same period 2017
Rank 100 87 99
Rank change year-on-year -13 +12 -24
Permanent jobs citing Marketing 127 168 134
As % of all permanent IT jobs advertised in Scotland 2.61% 3.12% 2.45%
As % of the General category 6.99% 7.70% 5.49%
Number of salaries quoted 89 113 98
Scotland median annual salary £50,000 £44,500 £40,000
Median salary % change year-on-year +12.36% +11.25% -
10th Percentile £28,350 £27,800 £28,750
90th Percentile £67,800 £85,800 £70,000
UK median annual salary £50,000 £47,500 £45,000
% change year-on-year +5.26% +5.56% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Scotland with a requirement for common skills.

All General Skills
Scotland
Permanent vacancies with a requirement for common skills 1,817 2,182 2,440
As % of all permanent IT jobs advertised in Scotland 37.41% 40.56% 44.56%
Number of salaries quoted 1,013 1,433 1,512
Scotland median annual salary £47,500 £47,500 £45,000
Median salary % change year-on-year - +5.56% -
10th Percentile £30,250 £30,000 £28,664
90th Percentile £72,500 £70,000 £70,000
UK median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% -

Marketing
Job Vacancy Trend in Scotland

Job postings citing Marketing as a percentage of all IT jobs advertised in Scotland.

Job vacancy trend for Marketing in Scotland

Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Scotland.

Salary trend for Marketing in Scotland

Marketing
Salary Histogram in Scotland

The salary distribution of IT jobs citing Marketing in Scotland over the 6 months to 15 October 2019.

Salary histogram for Marketing in Scotland

Marketing
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Scotland region over the 6 months to 15 October 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -35 61 £50,000 +11.11% 19
Glasgow +43 41 £39,500 -1.25% 13
Fife +1 10 £55,000 +18.92%
West Lothian +10 6 £50,000 +33.33% 5
Dundee -4 2 - -
Aberdeen -13 2 £41,500 +18.57% 2
South Lanarkshire +6 1 £41,500 -24.55%
Stirling -1 1 £44,000 +25.71% 1
Aberdeenshire - 1 £75,000 -
Perth and Kinross - 1 - -
Marketing
UK

For the 6 months to 15 October 2019, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Scotland region with a requirement for Marketing.

1 45 (35.43%) Digital Marketing
2 42 (33.07%) Agile Software Development
3 34 (26.77%) HTML
4 32 (25.20%) Analytical Skills
5 31 (24.41%) Finance
6 30 (23.62%) CSS
7 24 (18.90%) SaaS
8 23 (18.11%) JavaScript
9 20 (15.75%) Python
9 20 (15.75%) Product Management
9 20 (15.75%) Degree
10 19 (14.96%) Adobe
10 19 (14.96%) Analytics
11 18 (14.17%) Node.js
11 18 (14.17%) SQL
11 18 (14.17%) Software Engineering
11 18 (14.17%) HTML5
12 17 (13.39%) Business Intelligence
12 17 (13.39%) User Experience
13 16 (12.60%) SDLC
13 16 (12.60%) Git (software)
13 16 (12.60%) Retail
14 15 (11.81%) E-Commerce
15 14 (11.02%) SAP
15 14 (11.02%) Telecoms
15 14 (11.02%) AWS
16 12 (9.45%) Programme Management
16 12 (9.45%) PHP
16 12 (9.45%) React
17 11 (8.66%) CSS3

Marketing
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (4.72%) WordPress
2 5 (3.94%) Apache Spark
3 4 (3.15%) Drupal
4 2 (1.57%) Apache
4 2 (1.57%) Oracle Workflow
4 2 (1.57%) SharePoint
4 2 (1.57%) Umbraco
5 1 (0.79%) CMS
Applications
1 7 (5.51%) Microsoft Office
1 7 (5.51%) RoboHelp
2 5 (3.94%) Adobe Illustrator
2 5 (3.94%) Photoshop
3 4 (3.15%) Adobe Creative Suite
4 3 (2.36%) Microsoft Excel
5 2 (1.57%) Chatbot
6 1 (0.79%) Edge Animate
6 1 (0.79%) Microsoft PowerPoint
6 1 (0.79%) Microsoft Project
6 1 (0.79%) Sketch
Business Applications
1 6 (4.72%) Adobe Campaign
1 6 (4.72%) Magento
2 3 (2.36%) SAP SD
3 1 (0.79%) Dynamics CRM
3 1 (0.79%) Eloqua
3 1 (0.79%) NetSuite
3 1 (0.79%) SAP CRM
Cloud Services
1 24 (18.90%) SaaS
2 14 (11.02%) AWS
3 5 (3.94%) Azure
4 4 (3.15%) Google Analytics
5 3 (2.36%) GCP
5 3 (2.36%) GitHub
6 2 (1.57%) AdWords
6 2 (1.57%) npm
7 1 (0.79%) Adobe Analytics
7 1 (0.79%) Cloud Computing
7 1 (0.79%) Power Platform
Communications & Networking
1 6 (4.72%) Wireless
2 2 (1.57%) SMS
3 1 (0.79%) Firewall
3 1 (0.79%) Internet
3 1 (0.79%) Intrusion Detection
3 1 (0.79%) Network Security
Database & Business Intelligence
1 6 (4.72%) SQL Server
2 5 (3.94%) Hadoop
2 5 (3.94%) MySQL
3 4 (3.15%) Big Data
4 3 (2.36%) MongoDB
5 2 (1.57%) Amazon Redshift
5 2 (1.57%) PostgreSQL
5 2 (1.57%) Redis
5 2 (1.57%) Relational Database
5 2 (1.57%) SQL Server Analysis Services
5 2 (1.57%) SQL Server Integration Services
5 2 (1.57%) SQL Server Reporting Services
6 1 (0.79%) ActiveReports
6 1 (0.79%) Crystal Reports
6 1 (0.79%) Data Mining
6 1 (0.79%) MS Access
6 1 (0.79%) Oracle Reports
6 1 (0.79%) Power BI
6 1 (0.79%) SQL Server 2014
6 1 (0.79%) SQL Server 2016
Development Applications
1 16 (12.60%) Git (software)
2 8 (6.30%) JIRA
3 3 (2.36%) Hudson
4 2 (1.57%) Axure RP
5 1 (0.79%) gulp
5 1 (0.79%) Jenkins
5 1 (0.79%) webpack
General
1 31 (24.41%) Finance
2 16 (12.60%) Retail
3 14 (11.02%) Telecoms
4 11 (8.66%) Manufacturing
4 11 (8.66%) Public Sector
5 10 (7.87%) Electronics
6 7 (5.51%) Publishing
7 3 (2.36%) Advertising
8 2 (1.57%) Games
9 1 (0.79%) Automotive
9 1 (0.79%) Banking
9 1 (0.79%) Multimedia
Job Titles
1 21 (16.54%) Product Manager
2 16 (12.60%) Developer
3 15 (11.81%) Software Engineer
4 12 (9.45%) Consultant
5 9 (7.09%) Senior Software Engineer
6 7 (5.51%) Author
6 7 (5.51%) Data Scientist
6 7 (5.51%) Designer
6 7 (5.51%) Marketing Manager
6 7 (5.51%) Senior Data Scientist
6 7 (5.51%) Technical Author
7 6 (4.72%) Technical Writer
8 5 (3.94%) Analyst
8 5 (3.94%) Technical Consultant
9 4 (3.15%) Data Analyst
9 4 (3.15%) Digital Designer
9 4 (3.15%) Digital Executive
9 4 (3.15%) Machine Learning Scientist
9 4 (3.15%) PHP Developer
9 4 (3.15%) Software Developer
Libraries, Frameworks & Software Standards
1 34 (26.77%) HTML
2 30 (23.62%) CSS
3 18 (14.17%) HTML5
3 18 (14.17%) Node.js
4 12 (9.45%) React
5 11 (8.66%) CSS3
6 8 (6.30%) jQuery
6 8 (6.30%) Twitter Bootstrap
7 6 (4.72%) .NET
7 6 (4.72%) AngularJS
7 6 (4.72%) Natural Language Processing
7 6 (4.72%) Redux
8 5 (3.94%) ASP.NET
8 5 (3.94%) React Native
8 5 (3.94%) RESTful
8 5 (3.94%) Sass
9 4 (3.15%) GraphQL
9 4 (3.15%) Laravel
10 3 (2.36%) Django
10 3 (2.36%) Vue.js
Miscellaneous
1 32 (25.20%) Analytical Skills
2 17 (13.39%) User Experience
3 9 (7.09%) Graphic Design
3 9 (7.09%) Mobile App
4 8 (6.30%) Blog
5 7 (5.51%) Social Media
6 6 (4.72%) Greenfield Project
7 4 (3.15%) Algorithms
7 4 (3.15%) Animation
7 4 (3.15%) Credit Risk
7 4 (3.15%) FMCG
7 4 (3.15%) Marketing Technology
7 4 (3.15%) Self-Motivation
8 3 (2.36%) PMI
9 2 (1.57%) Smart Home
10 1 (0.79%) BBC
10 1 (0.79%) Enterprise Cloud
10 1 (0.79%) NHS
10 1 (0.79%) Public Cloud
10 1 (0.79%) Tandem
Operating Systems
1 2 (1.57%) Linux
2 1 (0.79%) CentOS
2 1 (0.79%) Unix
Processes & Methodologies
1 45 (35.43%) Digital Marketing
2 42 (33.07%) Agile Software Development
3 20 (15.75%) Product Management
4 19 (14.96%) Analytics
5 18 (14.17%) Software Engineering
6 17 (13.39%) Business Intelligence
7 16 (12.60%) SDLC
8 15 (11.81%) E-Commerce
9 12 (9.45%) Programme Management
10 10 (7.87%) Data Science
11 9 (7.09%) Change Management
11 9 (7.09%) Collaborative Working
11 9 (7.09%) Creative Thinking
11 9 (7.09%) Project Management
11 9 (7.09%) Stakeholder Management
11 9 (7.09%) Test Automation
12 8 (6.30%) Marketing Strategy
12 8 (6.30%) Product Marketing
12 8 (6.30%) Project Delivery
12 8 (6.30%) Scrum
Programming Languages
1 23 (18.11%) JavaScript
2 20 (15.75%) Python
3 18 (14.17%) SQL
4 12 (9.45%) PHP
5 10 (7.87%) R
6 9 (7.09%) Java
7 7 (5.51%) C#
8 5 (3.94%) ES6
9 3 (2.36%) TypeScript
10 2 (1.57%) Perl
10 2 (1.57%) Ruby
11 1 (0.79%) Apple Swift
11 1 (0.79%) MATLAB
11 1 (0.79%) Objective-C
11 1 (0.79%) Shell Script
Qualifications
1 20 (15.75%) Degree
2 5 (3.94%) PMI Certification
3 2 (1.57%) PMP
4 1 (0.79%) Computer Science Degree
4 1 (0.79%) ITIL Certification
4 1 (0.79%) PRINCE2 Certification
4 1 (0.79%) SC Cleared
4 1 (0.79%) Security Cleared
Quality Assurance & Compliance
1 6 (4.72%) QA
2 2 (1.57%) PMO
3 1 (0.79%) GDPR
System Software
1 9 (7.09%) Docker
Systems Management
1 3 (2.36%) Ansible
1 3 (2.36%) Kubernetes
2 2 (1.57%) Opscode Chef
2 2 (1.57%) Systems Management Server (SMS)
3 1 (0.79%) Terraform
Vendors
1 19 (14.96%) Adobe
2 14 (11.02%) SAP
3 8 (6.30%) Microsoft
3 8 (6.30%) Oracle
4 7 (5.51%) Google
5 6 (4.72%) Tableau
6 4 (3.15%) Facebook
6 4 (3.15%) HubSpot
7 2 (1.57%) Salesforce.com
7 2 (1.57%) Zend
8 1 (0.79%) CheckPoint
8 1 (0.79%) Juniper
8 1 (0.79%) Palo Alto
8 1 (0.79%) ServiceNow
8 1 (0.79%) UiPath
8 1 (0.79%) WooCommerce