SEO Engineer Job Trends

Search Engine Optimisation Engineer (SEO Engineer)
UK

The median Search Engine Optimisation Engineer (SEO Engineer) salary in the UK is £47,534 per year, according to job vacancies posted during the 6 months leading to 12 November 2025.

The table below compares current salary benchmarking and summary statistics with the previous two years.

 6 months to
12 Nov 2025		 Same period 2024 Same period 2023
Rank 640 - 730
Rank change year-on-year - - +393
Permanent jobs requiring an SEO Engineer 12 0 2
As % of all permanent jobs in the UK 0.023% - 0.004%
As % of the Job Titles category 0.026% - 0.004%
Number of salaries quoted 3 0 2
10th Percentile £44,401 - £41,493
25th Percentile £45,203 - £49,577
Median annual salary (50th Percentile) £47,534 - £65,552
Median % change year-on-year - - +57.26%
75th Percentile £51,284 - £84,026
90th Percentile £52,937 - £93,610
UK excluding London median annual salary - - £36,103
% change year-on-year - - -8.19%

All Permanent IT Job Vacancies
UK

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 47,047 63,901 50,390
% of permanent jobs with a recognized job title 89.87% 94.87% 95.50%
Number of salaries quoted 28,947 35,849 38,981
10th Percentile £28,250 £31,250 £31,500
25th Percentile £35,000 £42,500 £42,500
Median annual salary (50th Percentile) £52,500 £57,500 £60,000
Median % change year-on-year -8.70% -4.17% -
75th Percentile £73,750 £75,000 £80,000
90th Percentile £92,500 £95,000 £97,500
UK excluding London median annual salary £46,350 £50,000 £52,500
% change year-on-year -7.30% -4.76% -

SEO Engineer
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings featuring 'SEO Engineer' in the job title relative to all permanent IT jobs advertised.

SEO Engineer job vacancy trend in the UK

SEO Engineer
Salary Trend

Salary distribution trend for SEO Engineer job vacancies in the UK.

Salary distribution trend for SEO Engineer job vacancies in the UK

SEO Engineer
Top 1 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO Engineer within the UK over the 6 months to 12 November 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year		 Matching
Permanent
IT Job Ads		 Median Salary
Past 6 Months		 Median Salary
% Change
on Same Period
Last Year		 Live
Jobs
England - 11 £48,924 -

SEO Engineer Skill Set
Top 30 Co-Occurring Skills & Capabilities

For the 6 months to 12 November 2025, SEO Engineer job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all permanent job ads featuring SEO Engineer in the job title.

1 12 (100.00%) Agile
1 12 (100.00%) SEO
2 10 (83.33%) Digital Forensics
3 9 (75.00%) Asset Management
3 9 (75.00%) Continuous Improvement
3 9 (75.00%) Mentoring
4 8 (66.67%) Cisco
4 8 (66.67%) Firewall
4 8 (66.67%) Infrastructure Engineering
5 7 (58.33%) Dell
5 7 (58.33%) FortiGate
5 7 (58.33%) Problem-Solving
6 6 (50.00%) Degree
6 6 (50.00%) DHCP
6 6 (50.00%) Windows
7 5 (41.67%) Active Directory
7 5 (41.67%) Containerisation
7 5 (41.67%) DNS
7 5 (41.67%) Hyper-V
7 5 (41.67%) IT Strategy
7 5 (41.67%) Storage Management
7 5 (41.67%) Technology Strategy
7 5 (41.67%) VMware
7 5 (41.67%) VMware Infrastructure
8 4 (33.33%) Palo Alto
9 3 (25.00%) Microsoft Exchange
9 3 (25.00%) Python
9 3 (25.00%) VSAN
9 3 (25.00%) vSphere
9 3 (25.00%) Windows Server 2016

SEO Engineer Skill Set
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 3 (25.00%) Microsoft Exchange
Applications
1 1 (8.33%) Microsoft Project
Cloud Services
1 1 (8.33%) AWS
1 1 (8.33%) AWS Lambda
1 1 (8.33%) Azure
1 1 (8.33%) Cloud Computing
1 1 (8.33%) Serverless
Communications & Networking
1 8 (66.67%) Firewall
2 6 (50.00%) DHCP
3 5 (41.67%) DNS
4 3 (25.00%) VSAN
5 1 (8.33%) Wi-Fi
Development Applications
1 2 (16.67%) GitLab
2 1 (8.33%) Jenkins
2 1 (8.33%) JIRA
2 1 (8.33%) JMeter
General
1 9 (75.00%) Law
1 9 (75.00%) Police
2 7 (58.33%) Telecoms
3 1 (8.33%) Public Sector
Miscellaneous
1 8 (66.67%) Management Information System
2 4 (33.33%) Driving Licence
3 1 (8.33%) Hybrid Cloud
3 1 (8.33%) Onboarding
3 1 (8.33%) Private Cloud
3 1 (8.33%) Product Ownership
3 1 (8.33%) Public Cloud
Operating Systems
1 6 (50.00%) Windows
2 3 (25.00%) Windows Server 2016
3 2 (16.67%) Windows 10
3 2 (16.67%) Windows Server
3 2 (16.67%) Windows Server 2019
4 1 (8.33%) Linux
4 1 (8.33%) Unix
Processes & Methodologies
1 12 (100.00%) Agile
1 12 (100.00%) SEO
2 10 (83.33%) Digital Forensics
3 9 (75.00%) Asset Management
3 9 (75.00%) Continuous Improvement
3 9 (75.00%) Mentoring
4 8 (66.67%) Infrastructure Engineering
5 7 (58.33%) Problem-Solving
6 5 (41.67%) Containerisation
6 5 (41.67%) IT Strategy
6 5 (41.67%) Storage Management
6 5 (41.67%) Technology Strategy
7 2 (16.67%) Software Testing
8 1 (8.33%) Cybersecurity
8 1 (8.33%) Demand Management
8 1 (8.33%) Performance Testing
8 1 (8.33%) Problem Management
8 1 (8.33%) Process Improvement
8 1 (8.33%) Test Automation
8 1 (8.33%) User Acceptance Testing
Programming Languages
1 3 (25.00%) Python
2 1 (8.33%) Bicep
2 1 (8.33%) C#
2 1 (8.33%) Java
2 1 (8.33%) PowerShell
2 1 (8.33%) TypeScript
Qualifications
1 6 (50.00%) Degree
2 2 (16.67%) SC Cleared
2 2 (16.67%) Security Cleared
3 1 (8.33%) AWS Certification
3 1 (8.33%) DV Cleared
3 1 (8.33%) GAWN
3 1 (8.33%) GCIH
3 1 (8.33%) GIAC
3 1 (8.33%) GREM
3 1 (8.33%) ISEB
3 1 (8.33%) ISTQB
3 1 (8.33%) ISTQB Foundation Certification
3 1 (8.33%) OSCP
Quality Assurance & Compliance
1 2 (16.67%) QA
System Software
1 5 (41.67%) Active Directory
1 5 (41.67%) Hyper-V
1 5 (41.67%) VMware Infrastructure
2 3 (25.00%) vSphere
Systems Management
1 7 (58.33%) FortiGate
2 1 (8.33%) Grafana
2 1 (8.33%) Prometheus
2 1 (8.33%) Terraform
Vendors
1 8 (66.67%) Cisco
2 7 (58.33%) Dell
3 5 (41.67%) VMware
4 4 (33.33%) Palo Alto
5 2 (16.67%) YouTube
6 1 (8.33%) AppDynamics
6 1 (8.33%) Barracuda Networks
6 1 (8.33%) Dynatrace
6 1 (8.33%) Meraki
6 1 (8.33%) Microsoft
6 1 (8.33%) Remedy