Period
to

The following table provides summary statistics for permanent job vacancies with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 27 June 2022 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
UK
6 months to
27 Jun 2022
Same period 2021 Same period 2020
Rank 450 399 561
Rank change year-on-year -51 +162 -17
Permanent jobs citing SEO 1,350 776 317
As % of all permanent jobs advertised in the UK 0.76% 0.74% 0.40%
As % of the Processes & Methodologies category 0.80% 0.79% 0.43%
Number of salaries quoted 651 448 257
10th Percentile £25,500 £26,250 £27,500
25th Percentile £33,544 £32,500 £32,500
Median annual salary (50th Percentile) £45,000 £43,500 £45,000
Median % change year-on-year +3.45% -3.33% +5.88%
75th Percentile £60,000 £57,500 £55,238
90th Percentile £76,250 £71,000 £64,250
UK excluding London median annual salary £40,000 £40,000 £40,000
% change year-on-year - - +6.67%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 168,778 98,695 73,629
As % of all permanent IT jobs advertised in the UK 95.30% 93.81% 92.91%
Number of salaries quoted 83,934 68,329 59,379
10th Percentile £33,750 £32,500 £31,500
25th Percentile £44,750 £41,500 £41,250
Median annual salary (50th Percentile) £60,000 £55,000 £55,000
Median % change year-on-year +9.09% - +4.76%
75th Percentile £80,000 £75,000 £73,750
90th Percentile £96,250 £91,250 £90,000
UK excluding London median annual salary £52,500 £49,500 £47,500
% change year-on-year +6.06% +4.21% +5.56%

SEO
Job Vacancy Trend

Job postings citing SEO as a proportion of all IT jobs advertised.

Job vacancy trend for SEO in the UK

SEO
Salary Trend

3-month moving average salary quoted in jobs citing SEO.

Salary trend for SEO in the UK

SEO
Salary Histogram

Salary distribution for jobs citing SEO over the 6 months to 27 June 2022.

Salary histogram for SEO in the UK

SEO
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the UK over the 6 months to 27 June 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -42 1,126 £44,047 -1.02% 135
London -58 638 £50,000 -9.09% 48
Work from Home -81 618 £48,514 +11.53% 47
UK excluding London -36 555 £40,000 - 89
South East -62 140 £50,000 +33.33% 27
North of England -29 133 £35,000 -17.65% 25
Midlands -11 92 £50,000 +25.00% 18
North West -24 69 £39,322 -0.45% 10
East of England -59 66 £37,500 -6.25% 6
South West -44 56 £55,000 +22.22% 9
West Midlands -23 47 £38,750 -13.89% 7
East Midlands -5 45 £50,000 +53.85% 11
Yorkshire -58 40 £42,500 +3.03% 13
Scotland -40 37 £47,500 +111.11% 2
Wales -8 33 £52,500 +68.00% 2
North East -7 24 £32,500 -27.78% 2

For the 6 months to 27 June 2022, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for SEO.

1 726 (53.78%) HTML
2 721 (53.41%) JavaScript
3 682 (50.52%) CSS
4 657 (48.67%) Marketing
5 548 (40.59%) User Experience
6 545 (40.37%) Analytics
7 511 (37.85%) Agile
8 445 (32.96%) React
9 438 (32.44%) Google
10 378 (28.00%) Sass
11 365 (27.04%) Social Skills
12 339 (25.11%) Git (software)
13 320 (23.70%) Front End Development
14 306 (22.67%) Accessibility
15 290 (21.48%) CMS
16 289 (21.41%) Google Analytics
17 286 (21.19%) UX Design
18 275 (20.37%) Digital Marketing
19 247 (18.30%) HTML5
20 231 (17.11%) Web Development
21 230 (17.04%) ES6
22 228 (16.89%) Node.js
23 210 (15.56%) PHP
24 203 (15.04%) Degree
25 202 (14.96%) CSS3
26 198 (14.67%) Finance
26 198 (14.67%) Mentoring
27 192 (14.22%) TypeScript
28 187 (13.85%) Software Engineering
29 176 (13.04%) WordPress

SEO
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 290 (21.48%) CMS
2 176 (13.04%) WordPress
3 67 (4.96%) Apache
4 60 (4.44%) Drupal
5 34 (2.52%) Headless CMS
6 27 (2.00%) Confluence
7 15 (1.11%) Sitecore CMS
8 14 (1.04%) Apache Airflow
9 12 (0.89%) Adobe Experience Manager
9 12 (0.89%) Umbraco
10 10 (0.74%) Joomla!
10 10 (0.74%) Kentico
10 10 (0.74%) nginx
11 8 (0.59%) Apache Spark
11 8 (0.59%) Luigi
12 7 (0.52%) EPiServer
12 7 (0.52%) SharePoint
13 6 (0.44%) IIS
14 5 (0.37%) ColdFusion
15 3 (0.22%) SAS
Applications
1 104 (7.70%) Photoshop
2 99 (7.33%) Microsoft Excel
3 55 (4.07%) Microsoft Office
4 35 (2.59%) Microsoft PowerPoint
5 26 (1.93%) Adobe XD
6 21 (1.56%) Sketch
7 17 (1.26%) Adobe Illustrator
8 16 (1.19%) Adobe Creative Suite
8 16 (1.19%) Microsoft Project
9 11 (0.81%) Adobe Premiere
10 9 (0.67%) InVision
11 7 (0.52%) UserZoom
12 5 (0.37%) InDesign
12 5 (0.37%) Spreadsheet
13 3 (0.22%) FileZilla
13 3 (0.22%) Stata
14 2 (0.15%) SPSS
15 1 (0.074%) OmniGraffle
Business Applications
1 64 (4.74%) Shopify
2 54 (4.00%) WebTrends
3 31 (2.30%) SessionCam
4 24 (1.78%) Magento
5 9 (0.67%) Eloqua
5 9 (0.67%) Payment Gateway
6 4 (0.30%) Workfront
7 3 (0.22%) Dynamics CRM
7 3 (0.22%) Salesforce.com CRM
8 2 (0.15%) OpenCart
8 2 (0.15%) Raiser's Edge
9 1 (0.074%) SAP Hybris
Cloud Services
1 289 (21.41%) Google Analytics
2 148 (10.96%) npm
3 104 (7.70%) AWS
4 93 (6.89%) Google Tag Manager
5 74 (5.48%) Figma
6 68 (5.04%) Google Ads
7 67 (4.96%) Azure
8 53 (3.93%) GitHub
8 53 (3.93%) Google Data Studio
8 53 (3.93%) Serverless
9 52 (3.85%) SaaS
10 43 (3.19%) GCP
11 36 (2.67%) Power Platform
12 28 (2.07%) PaaS
13 27 (2.00%) Adobe Analytics
13 27 (2.00%) Azure DevOps
14 21 (1.56%) Yarn
15 20 (1.48%) Firebase
16 17 (1.26%) Heroku
17 16 (1.19%) Slack
Communications & Networking
1 76 (5.63%) Internet
2 53 (3.93%) HTTP
3 18 (1.33%) Firewall
4 16 (1.19%) DNS
5 12 (0.89%) SSH
6 8 (0.59%) Broadband
6 8 (0.59%) NGFW
6 8 (0.59%) VPN
7 7 (0.52%) Intranet
8 6 (0.44%) HTTPS
9 4 (0.30%) FTP
9 4 (0.30%) Software-Defined Networking
10 3 (0.22%) Reverse Proxy
11 2 (0.15%) ATM
11 2 (0.15%) DHCP
12 1 (0.074%) SMTP
Database & Business Intelligence
1 166 (12.30%) MySQL
2 81 (6.00%) Relational Database
3 38 (2.81%) NoSQL
4 36 (2.67%) Power BI
4 36 (2.67%) Tableau
5 34 (2.52%) Redis
6 33 (2.44%) MongoDB
6 33 (2.44%) SQL Server
7 27 (2.00%) PostgreSQL
8 24 (1.78%) Elasticsearch
9 20 (1.48%) BigQuery
10 15 (1.11%) Data Warehouse
11 12 (0.89%) Mixpanel
12 11 (0.81%) Looker
13 10 (0.74%) MariaDB
14 8 (0.59%) Amazon RDS
14 8 (0.59%) Apache Cassandra
14 8 (0.59%) Azure SQL Database
14 8 (0.59%) Hadoop
15 7 (0.52%) Metadata
Development Applications
1 339 (25.11%) Git (software)
2 148 (10.96%) webpack
3 100 (7.41%) JIRA
4 90 (6.67%) gulp
5 62 (4.59%) Jenkins
6 55 (4.07%) Mocha
7 46 (3.41%) Babel
8 41 (3.04%) Travis CI
9 40 (2.96%) Bower
10 36 (2.67%) Bundler
10 36 (2.67%) GitLab
11 33 (2.44%) Visual Studio
12 29 (2.15%) Cypress.io
13 26 (1.93%) Grunt
13 26 (1.93%) PHPUnit
13 26 (1.93%) Selenium
14 25 (1.85%) ESLint
14 25 (1.85%) rollup.js
14 25 (1.85%) Subversion
15 23 (1.70%) Visual Studio Code
General
1 657 (48.67%) Marketing
2 365 (27.04%) Social Skills
3 198 (14.67%) Finance
4 160 (11.85%) Publishing
5 140 (10.37%) Inclusion and Diversity
6 138 (10.22%) Retail
7 123 (9.11%) Analytical Skills
8 95 (7.04%) Advertising
9 80 (5.93%) Games
10 61 (4.52%) Presentation Skills
11 45 (3.33%) Organisational Skills
12 30 (2.22%) Brand Awareness
13 26 (1.93%) Fire and Rescue
13 26 (1.93%) Police
14 25 (1.85%) Law
15 24 (1.78%) Legal
16 21 (1.56%) Automotive
17 19 (1.41%) Military
18 18 (1.33%) Multimedia
19 16 (1.19%) Manufacturing
Job Titles
1 598 (44.30%) Developer
2 247 (18.30%) Front End Developer (Client-Side Developer)
3 201 (14.89%) Senior Developer
4 99 (7.33%) Web Developer
5 88 (6.52%) Full Stack Developer
6 82 (6.07%) Product Manager
7 79 (5.85%) Software Engineer
8 69 (5.11%) Senior Front-End Developer
9 51 (3.78%) Marketing Executive
10 36 (2.67%) Senior Software Engineer
11 35 (2.59%) Analytics Manager
11 35 (2.59%) C# Developer
12 34 (2.52%) Web Manager
13 33 (2.44%) Digital Executive
13 33 (2.44%) Insight Manager
14 32 (2.37%) Designer
14 32 (2.37%) Senior Full Stack Developer
15 30 (2.22%) Marketing Manager
15 30 (2.22%) PHP Developer
15 30 (2.22%) WordPress Developer
Libraries, Frameworks & Software Standards
1 726 (53.78%) HTML
2 682 (50.52%) CSS
3 445 (32.96%) React
4 378 (28.00%) Sass
5 247 (18.30%) HTML5
6 228 (16.89%) Node.js
7 202 (14.96%) CSS3
8 168 (12.44%) AngularJS
8 168 (12.44%) Vue.js
9 164 (12.15%) jQuery
10 121 (8.96%) .NET
11 104 (7.70%) JSON
12 87 (6.44%) React Native
12 87 (6.44%) REST
13 80 (5.93%) Twitter Bootstrap
14 77 (5.70%) Jest
15 75 (5.56%) LAMP
16 72 (5.33%) Web Services
17 70 (5.19%) Enzyme
18 68 (5.04%) ASP.NET
Miscellaneous
1 548 (40.59%) User Experience
2 167 (12.37%) Social Media
3 156 (11.56%) Mobile App
4 81 (6.00%) Self-Motivation
5 62 (4.59%) Blog
6 50 (3.70%) Data Structures
7 47 (3.48%) Management Information System
8 45 (3.33%) Wiki
9 30 (2.22%) W3C
10 29 (2.15%) Marketing Technology
11 28 (2.07%) Virtual Team
12 26 (1.93%) Digital Media
13 22 (1.63%) Algorithms
13 22 (1.63%) Smartphone
14 20 (1.48%) BBC
15 19 (1.41%) Cloud Native
16 18 (1.33%) Podcast
17 17 (1.26%) Cyberattack
17 17 (1.26%) Linux Command Line
18 16 (1.19%) Enterprise Software
Operating Systems
1 92 (6.81%) Linux
2 64 (4.74%) Windows
3 63 (4.67%) Apple iOS
4 60 (4.44%) Android
5 17 (1.26%) Windows Phone
6 13 (0.96%) Debian
7 10 (0.74%) Windows Server
8 8 (0.59%) Unix
9 2 (0.15%) Mac OS
10 1 (0.074%) Mac OS X
10 1 (0.074%) Ubuntu
Processes & Methodologies
1 545 (40.37%) Analytics
2 511 (37.85%) Agile
3 320 (23.70%) Front End Development
4 286 (21.19%) UX Design
5 275 (20.37%) Digital Marketing
6 231 (17.11%) Web Development
7 198 (14.67%) Mentoring
8 187 (13.85%) Software Engineering
9 173 (12.81%) E-Commerce
10 169 (12.52%) Full Stack Development
11 159 (11.78%) Problem-Solving
12 154 (11.41%) Test Automation
13 152 (11.26%) DevOps
14 137 (10.15%) Workflow
15 129 (9.56%) Scrum
16 116 (8.59%) Visualisation
17 109 (8.07%) Content Management
18 106 (7.85%) Pay per click
19 104 (7.70%) OO
19 104 (7.70%) Unit Testing
Programming Languages
1 721 (53.41%) JavaScript
2 230 (17.04%) ES6
3 210 (15.56%) PHP
4 192 (14.22%) TypeScript
5 151 (11.19%) SQL
6 132 (9.78%) Python
7 96 (7.11%) Ruby
8 90 (6.67%) C#
9 85 (6.30%) Java
10 42 (3.11%) Go
11 35 (2.59%) PowerShell
12 23 (1.70%) Bash
12 23 (1.70%) ES7
13 20 (1.48%) C
14 15 (1.11%) VB.NET
15 13 (0.96%) Perl
16 9 (0.67%) Elixir
17 6 (0.44%) R
18 4 (0.30%) JSX
18 4 (0.30%) Objective-C
Qualifications
1 203 (15.04%) Degree
2 69 (5.11%) Master's Degree
3 21 (1.56%) Computer Science Degree
3 21 (1.56%) DV Cleared
3 21 (1.56%) Security Cleared
4 17 (1.26%) Analytics IQ
5 12 (0.89%) CTC Cleared
5 12 (0.89%) SC Cleared
6 4 (0.30%) CSPO
7 2 (0.15%) BPSS Clearance
8 1 (0.074%) CIPD
Quality Assurance & Compliance
1 306 (22.67%) Accessibility
2 139 (10.30%) QA
3 57 (4.22%) GDPR
4 28 (2.07%) WCAG
5 16 (1.19%) PMO
6 4 (0.30%) HIPAA
6 4 (0.30%) SOC 2
7 1 (0.074%) PSD2
7 1 (0.074%) SLA
System Software
1 127 (9.41%) Docker
2 4 (0.30%) iptables
3 2 (0.15%) Active Directory
Systems Management
1 34 (2.52%) Kubernetes
2 19 (1.41%) Terraform
3 13 (0.96%) Docker Swarm
4 10 (0.74%) Single Sign-On
5 2 (0.15%) cPanel
5 2 (0.15%) SCCM
5 2 (0.15%) SCOM
6 1 (0.074%) Plesk
Vendors
1 438 (32.44%) Google
2 162 (12.00%) Adobe
3 106 (7.85%) Microsoft
4 53 (3.93%) Facebook
5 50 (3.70%) Salesforce.com
6 43 (3.19%) Hotjar
7 40 (2.96%) Sony
8 33 (2.44%) Pardot
9 31 (2.30%) Apple
9 31 (2.30%) Tealeaf
9 31 (2.30%) Tealium
10 26 (1.93%) Optimizely
11 22 (1.63%) Sitecore
12 19 (1.41%) Ahrefs
12 19 (1.41%) DoubleClick
12 19 (1.41%) YouTube
13 15 (1.11%) HubSpot
14 13 (0.96%) Screaming Frog
15 11 (0.81%) Marketo
15 11 (0.81%) Twitter