Period
to 5 April 2020

The following table provides summary statistics for permanent job vacancies with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 5 April 2020 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
UK
6 months to
5 Apr 2020
Same period 2019 Same period 2018
Rank 555 503 378
Rank change year-on-year -52 -125 -2
Permanent jobs citing SEO 496 843 1,459
As % of all permanent jobs advertised in the UK 0.43% 0.57% 0.82%
As % of the Processes & Methodologies category 0.46% 0.61% 0.89%
Number of salaries quoted 410 648 1,264
Median annual salary £42,250 £42,500 £37,500
Median salary % change year-on-year -0.59% +13.33% -
10th Percentile £26,224 £26,250 £24,643
90th Percentile £70,000 £73,750 £60,000
UK excluding London median annual salary £35,027 £37,500 £35,000
% change year-on-year -6.59% +7.14% -

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 107,092 137,492 163,416
As % of all permanent IT jobs advertised in the UK 91.91% 92.18% 92.19%
Number of salaries quoted 84,936 108,178 133,002
Median annual salary £55,000 £52,500 £50,000
Median salary % change year-on-year +4.76% +5.00% +5.26%
10th Percentile £31,250 £30,000 £29,000
90th Percentile £88,750 £85,000 £81,250
UK excluding London median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - +5.88%

SEO
Job Vacancy Trend

Job postings citing SEO as a proportion of all IT jobs advertised.

Job vacancy trend for SEO in the UK

SEO
Salary Trend

3-month moving average salary quoted in jobs citing SEO.

Salary trend for SEO in the UK

SEO
Salary Histogram

Salary distribution for jobs citing SEO over the 6 months to 5 April 2020.

Salary histogram for SEO in the UK

SEO
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the UK over the 6 months to 5 April 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -68 465 £42,500 - 95
UK excluding London -18 273 £35,027 -6.59% 72
London -30 215 £55,000 +10.00% 28
South East +35 109 £35,000 - 18
North of England -9 69 £39,000 +8.33% 26
South West +55 42 £37,500 +25.00% 9
Yorkshire +16 34 £41,500 +25.76% 10
North West +4 33 £35,000 -12.50% 13
Midlands +13 24 £35,000 -9.68% 11
West Midlands +50 17 £37,500 - 9
Wales +1 12 £40,000 -18.43% 4
Scotland +18 11 £27,500 -26.67% 1
Work from Home -13 11 £55,000 +57.14% 7
East Midlands -5 7 £35,000 -11.39% 2
East of England +19 6 £57,000 +14.00% 3
North East +2 2 £24,000 -36.00% 3

For the 6 months to 5 April 2020, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for SEO.

1 238 (47.98%) Marketing
2 211 (42.54%) HTML
3 209 (42.14%) JavaScript
4 205 (41.33%) CSS
5 193 (38.91%) Analytics
6 158 (31.85%) Google
7 139 (28.02%) Agile Software Development
8 130 (26.21%) Digital Marketing
9 128 (25.81%) User Experience
10 121 (24.40%) Google Analytics
11 116 (23.39%) CMS
12 103 (20.77%) PHP
13 93 (18.75%) Web Development
14 85 (17.14%) jQuery
15 82 (16.53%) Pay per click
16 79 (15.93%) Social Media
17 76 (15.32%) Adobe
17 76 (15.32%) Front End Development
18 69 (13.91%) WordPress
18 69 (13.91%) AngularJS
19 61 (12.30%) Git (software)
20 59 (11.90%) HTML5
20 59 (11.90%) CSS3
20 59 (11.90%) E-Commerce
20 59 (11.90%) Content Management
21 58 (11.69%) Analytical Skills
22 52 (10.48%) MySQL
23 51 (10.28%) Microsoft
23 51 (10.28%) Sass
24 49 (9.88%) Photoshop

SEO
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 116 (23.39%) CMS
2 69 (13.91%) WordPress
3 23 (4.64%) Umbraco
4 21 (4.23%) SharePoint
5 14 (2.82%) EPiServer
6 13 (2.62%) Sitecore CMS
7 12 (2.42%) Drupal
8 11 (2.22%) Adobe Experience Manager
9 10 (2.02%) Apache
10 9 (1.81%) nginx
11 4 (0.81%) Joomla!
11 4 (0.81%) Sitefinity
12 2 (0.40%) Cloud Foundry
12 2 (0.40%) IIS
13 1 (0.20%) Elasticsearch
13 1 (0.20%) Headless CMS
13 1 (0.20%) MODX
13 1 (0.20%) Oracle SOA Suite
13 1 (0.20%) Tomcat
Applications
1 49 (9.88%) Photoshop
2 42 (8.47%) Microsoft Office
3 30 (6.05%) Microsoft Excel
4 20 (4.03%) Sketch
5 14 (2.82%) Adobe Creative Suite
6 10 (2.02%) Adobe XD
6 10 (2.02%) Microsoft PowerPoint
7 8 (1.61%) Adobe Illustrator
8 6 (1.21%) GIMP
9 4 (0.81%) InVision
10 3 (0.60%) Acrobat
10 3 (0.60%) Fireworks
10 3 (0.60%) InDesign
10 3 (0.60%) Microsoft Project
11 1 (0.20%) Chatbot
11 1 (0.20%) UserZoom
Business Applications
1 37 (7.46%) Magento
2 4 (0.81%) Dynamics CRM
3 2 (0.40%) Shopify
4 1 (0.20%) Eloqua
4 1 (0.20%) Payment Gateway
4 1 (0.20%) Salesforce.com CRM
4 1 (0.20%) Sprinklr
4 1 (0.20%) WebTrends
Cloud Services
1 121 (24.40%) Google Analytics
2 29 (5.85%) AdWords
3 27 (5.44%) SaaS
4 17 (3.43%) Azure
5 15 (3.02%) Adobe Analytics
6 13 (2.62%) AWS
6 13 (2.62%) GCP
6 13 (2.62%) Google Tag Manager
7 11 (2.22%) npm
8 10 (2.02%) GitHub
9 7 (1.41%) Power Platform
10 6 (1.21%) Cloud Computing
11 4 (0.81%) Trello
12 3 (0.60%) MailChimp
13 2 (0.40%) Google Sheets
13 2 (0.40%) Mimecast
13 2 (0.40%) Office 365
14 1 (0.20%) AWS CodeDeploy
14 1 (0.20%) PowerApps
14 1 (0.20%) Yarn
Communications & Networking
1 18 (3.63%) DNS
2 5 (1.01%) HTTP
3 4 (0.81%) Internet
4 3 (0.60%) Intranet
4 3 (0.60%) TCP/IP
5 1 (0.20%) Firewall
5 1 (0.20%) NAS
5 1 (0.20%) SMS
5 1 (0.20%) VoIP
5 1 (0.20%) VPN
5 1 (0.20%) Wi-Fi
5 1 (0.20%) Wireless
Database & Business Intelligence
1 52 (10.48%) MySQL
2 14 (2.82%) SQL Server
3 9 (1.81%) Relational Database
4 7 (1.41%) Power BI
5 5 (1.01%) Data Lake
5 5 (1.01%) MariaDB
6 4 (0.81%) NoSQL
6 4 (0.81%) SQL Server Integration Services
7 3 (0.60%) Big Data
7 3 (0.60%) BigQuery
7 3 (0.60%) GIS
7 3 (0.60%) Redis
8 2 (0.40%) Data Mining
8 2 (0.40%) MongoDB
9 1 (0.20%) Azure SQL Database
9 1 (0.20%) RDBMS
Development Applications
1 61 (12.30%) Git (software)
2 25 (5.04%) Grunt
3 23 (4.64%) gulp
4 20 (4.03%) webpack
5 15 (3.02%) JIRA
6 13 (2.62%) Visual Studio
7 12 (2.42%) Maven
8 8 (1.61%) Axure RP
9 7 (1.41%) Ant
9 7 (1.41%) Gradle
9 7 (1.41%) Jenkins
9 7 (1.41%) Team Foundation Server
10 6 (1.21%) Selenium
11 5 (1.01%) Balsamiq
12 4 (0.81%) Dreamweaver
12 4 (0.81%) Mocha
13 3 (0.60%) Bitbucket
13 3 (0.60%) PHPUnit
14 2 (0.40%) git-flow
14 2 (0.40%) JIRA Agile
General
1 238 (47.98%) Marketing
2 45 (9.07%) Finance
3 37 (7.46%) Advertising
4 26 (5.24%) Retail
5 18 (3.63%) Legal
6 17 (3.43%) Publishing
7 16 (3.23%) Police
8 9 (1.81%) Games
8 9 (1.81%) Law
9 7 (1.41%) Banking
9 7 (1.41%) Manufacturing
10 6 (1.21%) Brand Awareness
11 5 (1.01%) Public Sector
12 4 (0.81%) Local Government
12 4 (0.81%) Telecoms
13 3 (0.60%) Financial Institution
14 1 (0.20%) Automotive
14 1 (0.20%) Back Office
14 1 (0.20%) Multimedia
14 1 (0.20%) Pharmaceutical
Job Titles
1 181 (36.49%) Developer
2 49 (9.88%) Front End Developer (Client-Side Developer)
3 47 (9.48%) Web Developer
4 43 (8.67%) Designer
5 35 (7.06%) WordPress Developer
6 34 (6.85%) PHP Developer
7 30 (6.05%) Analyst
8 28 (5.65%) Consultant
8 28 (5.65%) Marketing Manager
9 26 (5.24%) JavaScript Developer
9 26 (5.24%) Senior Developer
9 26 (5.24%) SEO Consultant
10 24 (4.84%) HTML Developer
11 23 (4.64%) HTML CSS Developer
12 21 (4.23%) SEO Executive
13 18 (3.63%) Technical Consultant
14 17 (3.43%) Full Stack Developer
14 17 (3.43%) Graphic Designer
14 17 (3.43%) Junior
14 17 (3.43%) PHP Web Developer
Libraries, Frameworks & Software Standards
1 211 (42.54%) HTML
2 205 (41.33%) CSS
3 85 (17.14%) jQuery
4 69 (13.91%) AngularJS
5 59 (11.90%) CSS3
5 59 (11.90%) HTML5
6 51 (10.28%) Sass
7 47 (9.48%) .NET
8 46 (9.27%) React
9 44 (8.87%) Node.js
10 38 (7.66%) Vue.js
11 30 (6.05%) Twitter Bootstrap
12 25 (5.04%) ASP.NET
13 22 (4.44%) Ajax
13 22 (4.44%) LESS
14 18 (3.63%) Laravel
15 17 (3.43%) Web Services
16 16 (3.23%) XML
17 15 (3.02%) LAMP
18 14 (2.82%) .NET Framework
Miscellaneous
1 128 (25.81%) User Experience
2 79 (15.93%) Social Media
3 58 (11.69%) Analytical Skills
4 28 (5.65%) Self-Motivation
5 15 (3.02%) Mobile App
6 13 (2.62%) Blog
6 13 (2.62%) Greenfield Project
7 10 (2.02%) Enterprise Software
7 10 (2.02%) Graphic Design
7 10 (2.02%) Virtual Team
7 10 (2.02%) W3C
8 8 (1.61%) Algorithms
9 7 (1.41%) Digital Media
10 5 (1.01%) Data Structures
10 5 (1.01%) Linux Command Line
10 5 (1.01%) Photography
10 5 (1.01%) Smartphone
10 5 (1.01%) Social Network
11 4 (0.81%) Data Protection Act
12 3 (0.60%) Online Games
Operating Systems
1 19 (3.83%) Linux
2 9 (1.81%) Windows
3 7 (1.41%) Android
3 7 (1.41%) Apple iOS
4 3 (0.60%) Windows Server
5 1 (0.20%) CentOS
5 1 (0.20%) Debian
5 1 (0.20%) Ubuntu
5 1 (0.20%) Windows Phone
5 1 (0.20%) Windows Server 2003
5 1 (0.20%) Windows Server 2019
Processes & Methodologies
1 193 (38.91%) Analytics
2 139 (28.02%) Agile Software Development
3 130 (26.21%) Digital Marketing
4 93 (18.75%) Web Development
5 82 (16.53%) Pay per click
6 76 (15.32%) Front End Development
7 59 (11.90%) Content Management
7 59 (11.90%) E-Commerce
8 47 (9.48%) Copywriting
9 46 (9.27%) B2B
10 45 (9.07%) Scrum
11 42 (8.47%) Project Management
11 42 (8.47%) Web Design
12 41 (8.27%) MVC
12 41 (8.27%) Responsive Web Design
13 39 (7.86%) Content Marketing
14 31 (6.25%) Wireframes
15 28 (5.65%) Problem-Solving
16 26 (5.24%) User-Centered Design (UCD)
17 25 (5.04%) Project Delivery
Programming Languages
1 209 (42.14%) JavaScript
2 103 (20.77%) PHP
3 38 (7.66%) C#
4 29 (5.85%) SQL
5 21 (4.23%) Java
6 13 (2.62%) ES6
7 12 (2.42%) Python
8 8 (1.61%) PHP 7
9 7 (1.41%) Java 8
10 5 (1.01%) Bash Shell
10 5 (1.01%) TypeScript
11 4 (0.81%) C++
11 4 (0.81%) Kotlin
11 4 (0.81%) PL/SQL
11 4 (0.81%) T-SQL
12 3 (0.60%) Apple Swift
12 3 (0.60%) C
12 3 (0.60%) ES7
13 2 (0.40%) R
14 1 (0.20%) Go
Qualifications
1 28 (5.65%) Degree
2 19 (3.83%) Analytics IQ
3 5 (1.01%) Security Cleared
4 4 (0.81%) Computer Science Degree
4 4 (0.81%) PRINCE2 Practitioner
5 3 (0.60%) APMP
6 2 (0.40%) SC Cleared
7 1 (0.20%) Chartered Engineer
7 1 (0.20%) ITIL Certification
7 1 (0.20%) Master's Degree
Quality Assurance & Compliance
1 17 (3.43%) QA
2 12 (2.42%) GDPR
3 8 (1.61%) WCAG
4 4 (0.81%) WAI
5 1 (0.20%) PCI DSS
System Software
1 8 (1.61%) Docker
2 1 (0.20%) Active Directory
2 1 (0.20%) KVM
2 1 (0.20%) NFS
2 1 (0.20%) pfSense
2 1 (0.20%) Samba
2 1 (0.20%) Virtual Machines
Systems Management
1 6 (1.21%) cPanel
2 4 (0.81%) Kubernetes
3 3 (0.60%) TeamSite
4 2 (0.40%) EMC NetWorker
4 2 (0.40%) Plesk
5 1 (0.20%) Ansible
5 1 (0.20%) HAProxy
5 1 (0.20%) Proxmox
5 1 (0.20%) Puppet
5 1 (0.20%) Rancher
Vendors
1 158 (31.85%) Google
2 76 (15.32%) Adobe
3 51 (10.28%) Microsoft
4 22 (4.44%) Facebook
5 18 (3.63%) Pardot
6 16 (3.23%) Salesforce.com
6 16 (3.23%) Sitecore
7 15 (3.02%) Screaming Frog
7 15 (3.02%) Twitter
8 10 (2.02%) HubSpot
9 7 (1.41%) Capita
10 6 (1.21%) DeepCrawl
10 6 (1.21%) Oracle
10 6 (1.21%) Zend
11 5 (1.01%) Tableau
11 5 (1.01%) WooCommerce
11 5 (1.01%) YouTube
12 4 (0.81%) Instagram
12 4 (0.81%) Marketo
13 3 (0.60%) Zoho