Period
to 21 September 2019

The following table provides summary statistics for permanent job vacancies with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 21 September 2019 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
UK
6 months to
21 Sep 2019
Same period 2018 Same period 2017
Rank 565 434 381
Rank change year-on-year -131 -53 +42
Permanent jobs citing SEO 634 1,185 1,485
As % of all permanent IT jobs advertised in the UK 0.45% 0.71% 0.84%
As % of the Processes & Methodologies category 0.49% 0.77% 0.91%
Number of salaries quoted 483 980 1,267
UK median annual salary £45,000 £40,000 £37,500
Median salary % change year-on-year +12.50% +6.67% +7.14%
10th Percentile £25,000 £23,500 £23,650
90th Percentile £72,500 £68,750 £62,500
UK excluding London median annual salary £37,403 £35,000 £33,500
% change year-on-year +6.87% +4.48% +3.08%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 129,223 153,686 163,101
As % of all permanent IT jobs advertised in the UK 92.10% 91.76% 92.30%
Number of salaries quoted 101,391 122,385 128,817
UK median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - +4.17%
10th Percentile £30,000 £29,000 £28,000
90th Percentile £86,250 £82,500 £80,000
UK excluding London median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% -

SEO
Job Vacancy Trend

Job postings citing SEO as a percentage of all IT jobs advertised.

Job vacancy trend for SEO in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO.

Salary trend for SEO in the UK

SEO
Salary Histogram

The salary distribution of IT jobs citing SEO over the 6 months to 21 September 2019.

Salary histogram for SEO in the UK

SEO
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the UK over the 6 months to 21 September 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -115 601 £45,000 +12.50% 146
UK excluding London -133 356 £37,403 +6.87% 111
London -51 268 £50,000 - 42
South East -50 115 £34,250 -2.14% 24
North of England -59 83 £35,000 - 27
North West -28 50 £42,000 +5.00% 15
Midlands -74 46 £33,250 +2.31% 22
East of England +28 44 £40,000 -11.11% 17
South West +1 44 £35,000 +16.67% 14
Yorkshire -33 32 £33,750 +3.85% 9
West Midlands -63 28 £42,000 +40.00% 10
Scotland +12 19 £40,000 +26.98% 4
East Midlands +11 18 £32,500 -13.33% 12
Wales -8 4 £45,000 -8.24% 3
North East +15 1 £35,000 +7.69% 3
Northern Ireland -8 1 £60,000 +90.48%

For the 6 months to 21 September 2019, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for SEO.

1 309 (48.74%) HTML
2 296 (46.69%) Marketing
3 293 (46.21%) CSS
4 258 (40.69%) JavaScript
5 229 (36.12%) User Experience
6 224 (35.33%) Analytics
7 174 (27.44%) CMS
8 165 (26.03%) Google
9 148 (23.34%) Digital Marketing
9 148 (23.34%) jQuery
10 137 (21.61%) Google Analytics
11 136 (21.45%) Web Development
12 131 (20.66%) Front End Development
13 124 (19.56%) E-Commerce
14 117 (18.45%) Social Media
15 112 (17.67%) Agile Software Development
16 105 (16.56%) AngularJS
17 104 (16.40%) Adobe
17 104 (16.40%) Git (software)
18 102 (16.09%) WordPress
18 102 (16.09%) HTML5
19 101 (15.93%) Analytical Skills
20 97 (15.30%) CSS3
21 96 (15.14%) PHP
22 94 (14.83%) Web Design
23 93 (14.67%) Content Management
24 92 (14.51%) Photoshop
25 90 (14.20%) Degree
26 89 (14.04%) Pay per click
27 85 (13.41%) Sass

SEO
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 174 (27.44%) CMS
2 102 (16.09%) WordPress
3 44 (6.94%) Drupal
4 16 (2.52%) Elasticsearch
5 14 (2.21%) Confluence
5 14 (2.21%) Umbraco
6 11 (1.74%) Adobe Experience Manager
6 11 (1.74%) Joomla!
6 11 (1.74%) Sitecore CMS
7 10 (1.58%) Liferay
8 7 (1.10%) SharePoint
9 5 (0.79%) Apache
9 5 (0.79%) Tomcat
10 4 (0.63%) IIS
11 3 (0.47%) Apache Spark
11 3 (0.47%) Headless CMS
11 3 (0.47%) IBM Domino
12 2 (0.32%) Kentico
13 1 (0.16%) Moodle
13 1 (0.16%) Oracle SOA Suite
Applications
1 92 (14.51%) Photoshop
2 33 (5.21%) Adobe Illustrator
3 32 (5.05%) Adobe XD
3 32 (5.05%) Sketch
4 26 (4.10%) Microsoft Excel
5 17 (2.68%) Microsoft PowerPoint
6 15 (2.37%) Microsoft Office
7 11 (1.74%) Adobe Creative Suite
7 11 (1.74%) InDesign
8 10 (1.58%) MS Visio
9 9 (1.42%) Microsoft Project
10 5 (0.79%) Zeplin
11 3 (0.47%) Fireworks
11 3 (0.47%) InVision
11 3 (0.47%) Spreadsheet
12 1 (0.16%) Adobe Premiere
12 1 (0.16%) OmniGraffle
Business Applications
1 33 (5.21%) Magento
2 7 (1.10%) WebTrends
3 4 (0.63%) Shopify
4 3 (0.47%) NetSuite
5 2 (0.32%) Eloqua
6 1 (0.16%) Dynamics CRM
6 1 (0.16%) SAP Hybris
Cloud Services
1 137 (21.61%) Google Analytics
2 21 (3.31%) SaaS
2 21 (3.31%) Serverless
3 19 (3.00%) Google Tag Manager
4 18 (2.84%) AWS
5 17 (2.68%) Adobe Analytics
5 17 (2.68%) AdWords
5 17 (2.68%) Azure
5 17 (2.68%) GitHub
5 17 (2.68%) npm
6 10 (1.58%) Office 365
7 8 (1.26%) Adobe Creative Cloud
7 8 (1.26%) Salesforce Service Cloud
8 7 (1.10%) Basecamp
8 7 (1.10%) Yarn
9 6 (0.95%) AWS CloudFormation
9 6 (0.95%) G Suite
10 5 (0.79%) Google Sheets
11 4 (0.63%) Slack
12 3 (0.47%) Fastly
Communications & Networking
1 9 (1.42%) DNS
2 7 (1.10%) Cisco ASA
3 5 (0.79%) Firewall
3 5 (0.79%) Intranet
3 5 (0.79%) Network Security
3 5 (0.79%) Skype
3 5 (0.79%) VPN
3 5 (0.79%) Wireless
3 5 (0.79%) Wireless Security
4 4 (0.63%) Extranet
4 4 (0.63%) Internet
5 3 (0.47%) Cisco IOS
6 2 (0.32%) FTP
6 2 (0.32%) HTTP
6 2 (0.32%) SMS
7 1 (0.16%) Reverse Proxy
7 1 (0.16%) SSH
Database & Business Intelligence
1 79 (12.46%) MySQL
2 31 (4.89%) Redis
3 30 (4.73%) NoSQL
4 21 (3.31%) SQL Server
5 15 (2.37%) MongoDB
6 7 (1.10%) Big Data
6 7 (1.10%) Relational Database
7 5 (0.79%) Data Mining
7 5 (0.79%) SQL Server Integration Services
8 4 (0.63%) MariaDB
9 3 (0.47%) phpMyAdmin
10 1 (0.16%) Azure SQL Database
10 1 (0.16%) BigQuery
10 1 (0.16%) Couchbase
10 1 (0.16%) RDBMS
Development Applications
1 104 (16.40%) Git (software)
2 32 (5.05%) JIRA
2 32 (5.05%) webpack
3 26 (4.10%) Dreamweaver
3 26 (4.10%) Team Foundation Server
4 24 (3.79%) Selenium
5 21 (3.31%) gulp
6 20 (3.15%) Visual Studio
7 19 (3.00%) NUnit
7 19 (3.00%) SpecFlow
8 15 (2.37%) Subversion
9 9 (1.42%) Grunt
9 9 (1.42%) Visual Website Optimizer
10 8 (1.26%) Bitbucket
11 7 (1.10%) Jenkins
11 7 (1.10%) JSUnit
12 5 (0.79%) Mocha
12 5 (0.79%) Visual Studio Code
13 4 (0.63%) Axure RP
13 4 (0.63%) PostCSS
General
1 296 (46.69%) Marketing
2 66 (10.41%) Finance
3 63 (9.94%) Retail
4 48 (7.57%) Advertising
5 13 (2.05%) Brand Awareness
5 13 (2.05%) Financial Institution
5 13 (2.05%) Law
6 10 (1.58%) Legal
7 7 (1.10%) Banking
7 7 (1.10%) Electronics
7 7 (1.10%) Local Government
7 7 (1.10%) Police
7 7 (1.10%) Telecoms
8 6 (0.95%) Aerospace
8 6 (0.95%) Automotive
8 6 (0.95%) Multimedia
8 6 (0.95%) Publishing
9 5 (0.79%) Games
9 5 (0.79%) Public Sector
10 4 (0.63%) German Language
Job Titles
1 255 (40.22%) Developer
2 126 (19.87%) Front End Developer (Client-Side Developer)
3 82 (12.93%) Web Developer
4 41 (6.47%) Front End Web Developer (Client-Side Developer)
5 40 (6.31%) Designer
6 36 (5.68%) Marketing Executive
7 35 (5.52%) Digital Executive
7 35 (5.52%) PHP Developer
8 33 (5.21%) Web Designer
9 32 (5.05%) HTML CSS Developer
9 32 (5.05%) HTML Developer
10 31 (4.89%) Analyst
11 29 (4.57%) SEO Manager
12 28 (4.42%) Marketing Manager
13 26 (4.10%) C# Developer
13 26 (4.10%) Digital Marketing Executive
14 25 (3.94%) Senior Developer
15 24 (3.79%) Product Owner
15 24 (3.79%) Website Designer
15 24 (3.79%) Website Developer
Libraries, Frameworks & Software Standards
1 309 (48.74%) HTML
2 293 (46.21%) CSS
3 148 (23.34%) jQuery
4 105 (16.56%) AngularJS
5 102 (16.09%) HTML5
6 97 (15.30%) CSS3
7 85 (13.41%) Sass
8 70 (11.04%) .NET
9 65 (10.25%) React
10 50 (7.89%) Node.js
11 44 (6.94%) ASP.NET
11 44 (6.94%) Web Services
12 39 (6.15%) Vue.js
13 37 (5.84%) LESS
14 36 (5.68%) Twitter Bootstrap
15 34 (5.36%) REST
16 31 (4.89%) Laravel
17 29 (4.57%) .NET Core
18 28 (4.42%) Ajax
19 22 (3.47%) ASP.NET MVC
Miscellaneous
1 229 (36.12%) User Experience
2 117 (18.45%) Social Media
3 101 (15.93%) Analytical Skills
4 37 (5.84%) Blog
5 24 (3.79%) Enterprise Software
6 20 (3.15%) Algorithms
7 18 (2.84%) Mobile App
8 14 (2.21%) Self-Motivation
9 11 (1.74%) Smartphone
10 9 (1.42%) W3C
11 8 (1.26%) Greenfield Project
11 8 (1.26%) Taxonomies
12 6 (0.95%) Analytical Mindset
12 6 (0.95%) Video Editing
13 5 (0.79%) Digital Media
13 5 (0.79%) e-Learning
13 5 (0.79%) Graphic Design
13 5 (0.79%) iPad
14 4 (0.63%) FMCG
14 4 (0.63%) Life Science
Operating Systems
1 24 (3.79%) Windows
2 17 (2.68%) Linux
3 4 (0.63%) Android
3 4 (0.63%) Mac OS X
3 4 (0.63%) Windows 10
4 3 (0.47%) Windows 7
5 1 (0.16%) Apple iOS
5 1 (0.16%) Windows Server
5 1 (0.16%) Windows Server 2003
Processes & Methodologies
1 224 (35.33%) Analytics
2 148 (23.34%) Digital Marketing
3 136 (21.45%) Web Development
4 131 (20.66%) Front End Development
5 124 (19.56%) E-Commerce
6 112 (17.67%) Agile Software Development
7 94 (14.83%) Web Design
8 93 (14.67%) Content Management
9 89 (14.04%) Pay per click
10 80 (12.62%) Responsive Web Design
11 61 (9.62%) MVC
12 59 (9.31%) Project Management
13 51 (8.04%) B2C
14 48 (7.57%) B2B
15 47 (7.41%) Problem-Solving
16 46 (7.26%) Unit Testing
16 46 (7.26%) Wireframes
17 45 (7.10%) Scrum
18 44 (6.94%) Creative Thinking
19 43 (6.78%) Computer Science
Programming Languages
1 258 (40.69%) JavaScript
2 96 (15.14%) PHP
3 62 (9.78%) C#
4 56 (8.83%) SQL
5 33 (5.21%) Java
6 25 (3.94%) ES6
7 24 (3.79%) TypeScript
8 23 (3.63%) Python
9 9 (1.42%) Ruby
10 8 (1.26%) Perl
11 5 (0.79%) Go
12 4 (0.63%) C
12 4 (0.63%) F#
12 4 (0.63%) FoxPro (VFP)
12 4 (0.63%) T-SQL
13 3 (0.47%) VB.NET
14 1 (0.16%) ES7
14 1 (0.16%) PHP 7
Qualifications
1 90 (14.20%) Degree
2 8 (1.26%) Computer Science Degree
2 8 (1.26%) Security Cleared
3 5 (0.79%) CCNA
3 5 (0.79%) Cisco Certification
4 4 (0.63%) DBS Check
4 4 (0.63%) PRINCE2 Practitioner
5 1 (0.16%) SC Cleared
Quality Assurance & Compliance
1 26 (4.10%) QA
2 18 (2.84%) GDPR
3 6 (0.95%) SLA
4 3 (0.47%) PMO
5 1 (0.16%) WCAG
System Software
1 12 (1.89%) Docker
2 1 (0.16%) Active Directory
2 1 (0.16%) Hyper-V
Systems Management
1 8 (1.26%) Terraform
2 6 (0.95%) Kubernetes
3 5 (0.79%) TeamSite
4 3 (0.47%) AirWatch
4 3 (0.47%) Cisco CUCM
4 3 (0.47%) cPanel
4 3 (0.47%) Microsoft Intune
5 2 (0.32%) Ansible
6 1 (0.16%) Data Guard
6 1 (0.16%) Oracle Enterprise Manager
6 1 (0.16%) Oracle RMAN
6 1 (0.16%) SCCM
Vendors
1 165 (26.03%) Google
2 104 (16.40%) Adobe
3 35 (5.52%) Microsoft
4 26 (4.10%) Facebook
5 22 (3.47%) Screaming Frog
5 22 (3.47%) Twitter
6 14 (2.21%) Instagram
7 13 (2.05%) Salesforce.com
8 12 (1.89%) HubSpot
8 12 (1.89%) Sitecore
9 8 (1.26%) Cisco
9 8 (1.26%) Demandware
9 8 (1.26%) Zend
10 7 (1.10%) Capita
11 6 (0.95%) Apple
11 6 (0.95%) DeepCrawl
11 6 (0.95%) Tableau
12 5 (0.79%) MicroStrategy
12 5 (0.79%) Monetate
13 4 (0.63%) Oracle