The following table provides summary statistics for permanent job vacancies with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 3 months to 25 June 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
UK
3 months to
25 Jun 2017
Same period 2016 Same period 2015
Rank 369 376 324
Rank change year-on-year +7 -52  
Permanent jobs citing SEO 704 772 1096
As % of all permanent IT jobs advertised in the UK 0.80% 0.80% 0.99%
As % of the Processes & Methodologies category 0.89% 0.89% 1.12%
Number of salaries quoted 596 653 802
Median salary £37,500 £35,000 £35,000
Median salary % change year-on-year +7.14% -  
90% offered a salary of more than £25,000 £24,000 £24,150
10% offered a salary of more than £55,000 £60,000 £59,250
UK excluding London median salary £33,250 £32,500 £32,500
% change year-on-year +2.30% -  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process and methodology skills.

Process & Methodology Skills
UK
Permanent job vacancies with a requirement for process and methodology skills 79039 86328 97439
As % of all permanent IT job vacancies advertised in the UK 89.73% 88.92% 88.03%
Number of salaries quoted 63711 72121 79644
Median salary £50,000 £50,000 £50,000
90% offered a salary of more than £32,500 £32,500 £31,500
10% offered a salary of more than £80,000 £75,000 £77,500
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

SEO
Job Vacancy Trend

The job posting trend of jobs advertised citing SEO as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO.

Salary trend for SEO in the UK

SEO
Salary Histogram

The salary distribution of IT jobs citing SEO over the 3 months to 25 June 2017.

Salary histogram for SEO in the UK

SEO
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the UK over the 3 months to 25 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -18 637 £37,500 +7.14% 152
London -26 258 £42,500 -2.29% 69
South East +32 121 £32,500 -7.14% 28
Yorkshire +56 85 £30,750 +2.50% 10
North West -23 63 £38,500 +28.33% 12
City of London +55 46 £42,500 -13.26% 10
Manchester -3 45 £38,500 +18.46% 7
Wales +44 43 £49,039 +104.32% 1
West Midlands -27 42 £27,500 +10.00% 8
West Yorkshire +19 35 £27,500 -15.38% 2
West Wales +15 35 £49,039 -
Swansea +14 35 £49,039 -
North Yorkshire +29 29 £30,000 -4.00% 1
East Midlands +34 27 £37,500 +15.38% 12
Leeds +8 27 £28,000 -6.66% 2
Surrey +17 26 £41,500 +10.66% 10
Hampshire +31 24 £30,000 +9.09% 4
Harrogate +18 23 £30,000 -4.00% 1
Oxfordshire +25 22 £32,500 -16.12% 1
South West -20 22 £30,000 -7.69% 5
Berkshire +19 19 £37,500 +19.04% 2
Warwickshire +2 18 £27,500 +10.00% 2
Rugby -6 17 £27,500 +10.00% 1
East of England -19 17 £28,750 -11.53% 8
Northamptonshire +8 12 £23,000 -26.98% 9
Merseyside -2 11 £30,000 +50.00%
Henley-on-Thames +4 10 £30,000 +62.16% 1
Aldershot - 10 £30,000 - 1
Nottinghamshire +7 9 £45,000 +20.00% 1
Dorset +6 9 £30,000 -29.41% 2

For the 6 months to 25 June 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for SEO.

1 708 (51.72%) Marketing
2 673 (49.16%) HTML
3 609 (44.49%) CSS
4 561 (40.98%) JavaScript
5 441 (32.21%) Analytics
6 358 (26.15%) E-Commerce
7 349 (25.49%) Agile Software Development
8 346 (25.27%) User Experience
9 337 (24.62%) Web Development
10 334 (24.40%) Digital Marketing
11 307 (22.43%) jQuery
12 301 (21.99%) Google
13 294 (21.48%) Social Media
14 289 (21.11%) HTML5
15 285 (20.82%) PHP
16 277 (20.23%) CMS
17 266 (19.43%) Pay per click
18 252 (18.41%) Google Analytics
19 234 (17.09%) Front End Development
20 192 (14.02%) CSS3
21 191 (13.95%) WordPress
21 191 (13.95%) Sass
22 177 (12.93%) SQL
23 172 (12.56%) Finance
23 172 (12.56%) AngularJS
24 167 (12.20%) Git (software)
25 165 (12.05%) Analytical Skills
26 160 (11.69%) Degree
27 150 (10.96%) Content Management
28 145 (10.59%) MVC

SEO
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 277 (20.23%) CMS
2 191 (13.95%) WordPress
3 54 (3.94%) IIS
4 39 (2.85%) Sitecore CMS
5 33 (2.41%) EPiServer
6 27 (1.97%) Umbraco
7 23 (1.68%) Apache
8 20 (1.46%) nginx
9 17 (1.24%) Drupal
10 16 (1.17%) Adobe Experience Manager
11 12 (0.88%) Tomcat
12 10 (0.73%) Joomla!
12 10 (0.73%) Kentico
13 9 (0.66%) Elasticsearch
14 8 (0.58%) SAS
14 8 (0.58%) SharePoint
14 8 (0.58%) Skype for Business
15 4 (0.29%) Confluence
15 4 (0.29%) Marvel
16 3 (0.22%) concrete5
Applications
1 140 (10.23%) Photoshop
2 101 (7.38%) Microsoft Excel
3 87 (6.36%) Adobe Illustrator
4 55 (4.02%) Microsoft Office
5 46 (3.36%) Adobe Creative Suite
6 23 (1.68%) FileZilla
7 22 (1.61%) InDesign
8 21 (1.53%) Microsoft PowerPoint
9 8 (0.58%) GIMP
10 7 (0.51%) Spreadsheet
11 6 (0.44%) PaintShop Pro
12 4 (0.29%) SPSS
13 2 (0.15%) Acrobat
13 2 (0.15%) Fireworks
13 2 (0.15%) Microsoft Project
13 2 (0.15%) OmniGraffle
14 1 (0.073%) Adobe Premiere
Business Applications
1 75 (5.48%) Magento
2 33 (2.41%) SAP Oil and Gas
3 19 (1.39%) Eloqua
3 19 (1.39%) Shopify
4 11 (0.80%) WebTrends
5 10 (0.73%) OpenCart
6 9 (0.66%) Fredhopper
6 9 (0.66%) SessionCam
6 9 (0.66%) Social Studio
7 7 (0.51%) Dynamics CRM
8 5 (0.37%) Adobe Campaign
8 5 (0.37%) Salesforce.com CRM
9 4 (0.29%) Payment Gateway
10 1 (0.073%) Dynamics AX
10 1 (0.073%) SDL Web 8
10 1 (0.073%) Toggl
Cloud Services
1 252 (18.41%) Google Analytics
2 78 (5.70%) AdWords
3 63 (4.60%) Amazon AWS
4 40 (2.92%) Microsoft Azure
5 33 (2.41%) Adobe Analytics
6 28 (2.05%) SaaS
7 20 (1.46%) Google Tag Manager
8 12 (0.88%) Cloudflare
9 8 (0.58%) Amazon S3
9 8 (0.58%) PaaS
10 7 (0.51%) GitHub
10 7 (0.51%) Google Cloud Platform
10 7 (0.51%) IaaS
11 6 (0.44%) Chartbeat
11 6 (0.44%) MailChimp
12 4 (0.29%) Amazon CloudWatch
12 4 (0.29%) Basecamp
12 4 (0.29%) Sage Pay
13 3 (0.22%) AWS CloudFormation
13 3 (0.22%) Office 365
Communications & Networking
1 139 (10.15%) Internet
2 31 (2.26%) FTP
3 26 (1.90%) HTTP
4 25 (1.83%) SMTP
5 17 (1.24%) DNS
6 11 (0.80%) Skype
7 6 (0.44%) Firewall
7 6 (0.44%) Intranet
7 6 (0.44%) Wireless
8 5 (0.37%) VoIP
9 4 (0.29%) DHCP
9 4 (0.29%) SSL
10 3 (0.22%) GSM
10 3 (0.22%) SAN
10 3 (0.22%) SNMP
11 2 (0.15%) 4G
11 2 (0.15%) Broadband
11 2 (0.15%) LDAP
11 2 (0.15%) SMS
11 2 (0.15%) SSH
Database & Business Intelligence
1 125 (9.13%) MySQL
2 86 (6.28%) SQL Server
3 33 (2.41%) MongoDB
4 27 (1.97%) Relational Database
5 26 (1.90%) NoSQL
6 23 (1.68%) Big Data
7 14 (1.02%) PostgreSQL
8 13 (0.95%) Data Mining
8 13 (0.95%) Redis
9 12 (0.88%) RDBMS
10 11 (0.80%) Data Warehouse
10 11 (0.80%) Mixpanel
11 10 (0.73%) Couchbase
12 9 (0.66%) SQL Server 2008
13 8 (0.58%) BusinessObjects
14 5 (0.37%) Endeca
14 5 (0.37%) SQL Server 2012
15 3 (0.22%) Amazon RDS
16 2 (0.15%) CouchDB
16 2 (0.15%) SQLite
Development Applications
1 167 (12.20%) Git (software)
2 58 (4.24%) Grunt
3 55 (4.02%) gulp
4 46 (3.36%) Subversion
5 35 (2.56%) Team Foundation Server
6 32 (2.34%) Jasmine
7 31 (2.26%) Mocha
7 31 (2.26%) Selenium
8 29 (2.12%) Karma Test Runner
9 27 (1.97%) Jenkins
10 26 (1.90%) JIRA
11 18 (1.31%) Visual Studio
12 17 (1.24%) Bower
12 17 (1.24%) TeamCity
12 17 (1.24%) webpack
13 13 (0.95%) Dreamweaver
14 12 (0.88%) PostCSS
14 12 (0.88%) Vagrant
15 11 (0.80%) Babel
15 11 (0.80%) git-flow
General
1 708 (51.72%) Marketing
2 172 (12.56%) Finance
3 144 (10.52%) Retail
4 139 (10.15%) Advertising
5 70 (5.11%) Publishing
6 67 (4.89%) Legal
7 51 (3.73%) Telecoms
8 39 (2.85%) Manufacturing
9 34 (2.48%) Electronics
10 30 (2.19%) Banking
11 29 (2.12%) Games
12 9 (0.66%) Automotive
13 8 (0.58%) Brand Awareness
13 8 (0.58%) German Language
13 8 (0.58%) Multimedia
13 8 (0.58%) Pharmaceutical
14 7 (0.51%) Financial Institution
15 4 (0.29%) French Language
16 3 (0.22%) Mandarin Language
17 2 (0.15%) Italian Language
Job Titles
1 538 (39.30%) Developer
2 240 (17.53%) Front End Developer (Client-Side Developer)
3 146 (10.66%) Web Developer
4 129 (9.42%) HTML Developer
5 127 (9.28%) JavaScript Developer
6 109 (7.96%) HTML CSS Developer
7 97 (7.09%) SEO Manager
8 84 (6.14%) Analyst
9 79 (5.77%) Junior
10 74 (5.41%) PHP Developer
11 71 (5.19%) Senior Developer
12 64 (4.67%) .NET Developer
13 62 (4.53%) Designer
14 59 (4.31%) Front End Web Developer (Client-Side Developer)
15 57 (4.16%) C# Developer
16 55 (4.02%) Junior Developer
17 53 (3.87%) Consultant
18 48 (3.51%) Marketing Manager
19 46 (3.36%) Project Manager
19 46 (3.36%) Web Manager
Libraries, Frameworks & Software Standards
1 673 (49.16%) HTML
2 609 (44.49%) CSS
3 307 (22.43%) jQuery
4 289 (21.11%) HTML5
5 192 (14.02%) CSS3
6 191 (13.95%) Sass
7 172 (12.56%) AngularJS
8 136 (9.93%) .NET
9 101 (7.38%) LESS
9 101 (7.38%) Twitter Bootstrap
10 82 (5.99%) ASP.NET
11 68 (4.97%) Web Services
12 67 (4.89%) React
13 66 (4.82%) Ajax
14 64 (4.67%) Node.js
15 58 (4.24%) JSON
16 56 (4.09%) RESTful
17 53 (3.87%) KnockoutJS
18 50 (3.65%) ASP.NET MVC
19 45 (3.29%) REST
Miscellaneous
1 346 (25.27%) User Experience
2 294 (21.48%) Social Media
3 165 (12.05%) Analytical Skills
4 82 (5.99%) Mobile App
5 48 (3.51%) Computer Science
6 44 (3.21%) Digital Media
7 35 (2.56%) Graphic Design
8 33 (2.41%) Management Information System
9 32 (2.34%) Blog
10 26 (1.90%) Greenfield Project
10 26 (1.90%) iPad
11 21 (1.53%) PMI
12 20 (1.46%) New Media
13 16 (1.17%) Animation
14 15 (1.10%) Fintech
15 14 (1.02%) Algorithms
16 13 (0.95%) W3C
17 10 (0.73%) Cloud Native
18 9 (0.66%) e-Learning
18 9 (0.66%) Xbox
Operating Systems
1 50 (3.65%) Linux
2 36 (2.63%) Windows
3 19 (1.39%) Apple iOS
3 19 (1.39%) Mac OS X
4 18 (1.31%) Android
5 16 (1.17%) Windows Server
6 15 (1.10%) Unix
7 7 (0.51%) Debian
8 5 (0.37%) CentOS
9 4 (0.29%) AIX
9 4 (0.29%) HPUX
9 4 (0.29%) Red Hat Enterprise Linux
9 4 (0.29%) Windows 7
9 4 (0.29%) Windows Server 2003
9 4 (0.29%) Windows Server 2008
10 3 (0.22%) Windows 2000 Server
11 2 (0.15%) Mac OS
11 2 (0.15%) Windows 10
11 2 (0.15%) Windows Server 2012
11 2 (0.15%) Windows Vista
Processes & Methodologies
1 441 (32.21%) Analytics
2 358 (26.15%) E-Commerce
3 349 (25.49%) Agile Software Development
4 337 (24.62%) Web Development
5 334 (24.40%) Digital Marketing
6 266 (19.43%) Pay per click
7 234 (17.09%) Front End Development
8 150 (10.96%) Content Management
9 145 (10.59%) MVC
10 108 (7.89%) Marketing Strategy
11 106 (7.74%) Online Marketing
11 106 (7.74%) Project Management
12 102 (7.45%) Web Design
13 100 (7.30%) Web Analytics
14 92 (6.72%) CRM
15 91 (6.65%) Scrum
16 87 (6.36%) Responsive Web Design
17 83 (6.06%) Wireframes
18 66 (4.82%) B2B
19 65 (4.75%) Software Engineering
Programming Languages
1 561 (40.98%) JavaScript
2 285 (20.82%) PHP
3 177 (12.93%) SQL
4 104 (7.60%) C#
5 92 (6.72%) Java
6 38 (2.78%) Python
7 33 (2.41%) ES6
8 29 (2.12%) Ruby
9 23 (1.68%) T-SQL
9 23 (1.68%) VBScript
10 22 (1.61%) C++
11 16 (1.17%) TypeScript
12 12 (0.88%) C
13 9 (0.66%) VB
13 9 (0.66%) VBA
14 8 (0.58%) VB.NET
15 7 (0.51%) Perl
15 7 (0.51%) PowerShell
16 6 (0.44%) Bourne shell
17 5 (0.37%) Apple Swift
Qualifications
1 160 (11.69%) Degree
2 26 (1.90%) Computer Science Degree
3 21 (1.53%) PMI Certification
4 11 (0.80%) ISEB
5 10 (0.73%) Security Cleared
6 7 (0.51%) SC Cleared
7 6 (0.44%) CISSP
7 6 (0.44%) Numerate Degree
7 6 (0.44%) OCMJEA
7 6 (0.44%) Sun Certification
8 5 (0.37%) CISM
9 4 (0.29%) Master's Degree
10 3 (0.22%) PMP
11 2 (0.15%) Analytics IQ
11 2 (0.15%) DBS Check
11 2 (0.15%) MBA
12 1 (0.073%) VMware Certified Professional (VCP)
Quality Assurance & Compliance
1 31 (2.26%) QA
2 30 (2.19%) WCAG
3 5 (0.37%) ISO/IEC 27001
3 5 (0.37%) RMADS
4 4 (0.29%) PCI DSS
4 4 (0.29%) SLA
5 3 (0.22%) Data Quality
6 2 (0.15%) GDPR
6 2 (0.15%) PMO
7 1 (0.073%) Actionable Recommendations
7 1 (0.073%) Sarbanes-Oxley
System Software
1 5 (0.37%) Docker
2 4 (0.29%) Active Directory
2 4 (0.29%) VMware Infrastructure
3 3 (0.22%) Hyper-V
3 3 (0.22%) Samba
3 3 (0.22%) VMware Server
4 2 (0.15%) Microsoft App-V
4 2 (0.15%) Varnish
5 1 (0.073%) Microsoft Virtual Server
5 1 (0.073%) Virtual Machines
5 1 (0.073%) Virtual Servers
Systems Management
1 19 (1.39%) Puppet
2 16 (1.17%) Ansible
3 7 (0.51%) Terraform
4 6 (0.44%) Tivoli
4 6 (0.44%) Tivoli Storage Manager
5 4 (0.29%) cPanel
6 3 (0.22%) CA Spectrum
6 3 (0.22%) McAfee ePO
6 3 (0.22%) Nagios
6 3 (0.22%) Opscode Chef
7 2 (0.15%) Failover Clustering
7 2 (0.15%) HP Quality Center
7 2 (0.15%) Microsoft Clustering
7 2 (0.15%) SCCM
7 2 (0.15%) WSUS
8 1 (0.073%) Capistrano
8 1 (0.073%) EMC NetWorker
8 1 (0.073%) Kubernetes
8 1 (0.073%) NetCrunch
8 1 (0.073%) Symantec Enterprise Vault
Vendors
1 301 (21.99%) Google
2 131 (9.57%) Adobe
3 102 (7.45%) Microsoft
4 44 (3.21%) Sitecore
5 39 (2.85%) SAP
6 37 (2.70%) Facebook
7 32 (2.34%) Twitter
8 28 (2.05%) PayPal
9 26 (1.90%) Zend
10 22 (1.61%) Optimizely
10 22 (1.61%) Salesforce.com
11 21 (1.53%) Marketo
11 21 (1.53%) Xamarin
12 18 (1.31%) ServiceNow
13 17 (1.24%) Oracle
14 15 (1.10%) hybris
15 13 (0.95%) Red Hat
16 12 (0.88%) DoubleClick
16 12 (0.88%) Omniture
17 10 (0.73%) ATG
South West London
Understanding Recruitment
Salary: £40000 - £45000 per annum + benefits
Posted: 2 hours ago
Haywards Heath, West Sussex
ARC IT Recruitment Ltd
Salary: £30000 - £40000 per annum + Benefits
Posted: 2 days ago
Newcastle Upon Tyne, Tyne and Wear
Northern Recruitment Group
Salary: From £30,000 to £35,000 per annum
Posted: 2 days ago
London
Nakama
Salary: Up to £26,000 per annum
Posted: 2 days ago
Brighton, East Sussex
ARC IT Recruitment Ltd
Salary: Benefits
Posted: 2 days ago
Northamptonshire
Redrock Consulting Ltd
Salary: £35000 per annum
Posted: 3 days ago
Kettering, Northamptonshire
Spring Technology
Salary: £20000.00 - £26000.00 per annum + bonuses and benefits
Posted: 2 days ago
Brighton, East Sussex
ARC IT Recruitment Ltd
Salary: £25000 - £30000 per annum + Bonus
Posted: 2 days ago
Reading, Berkshire
Rutherford Grant Recruitment
Salary: £25000.00 - £35000.00 per annum + Benefits
Posted: 2 days ago
London
Charlotte James Associates
Salary: £45000 - £55000 per annum + Bonus & benefits
Posted: Yesterday
Wimborne, Dorset
Spectrum IT Recruitment (South) Ltd
Salary: £25000 - £35000 per annum + training and benefits
Posted: 3 days ago
London
Harvey Nash plc
Salary: £75000 - £85000 per annum
Posted: 2 days ago
Milton Keynes, Buckinghamshire
Austin Fraser
Salary: £50000 - £60000 per annum + Package
Posted: 2 days ago
Aldershot, Hampshire
Spectrum IT Recruitment (South) Ltd
Salary: £25000 - £35000 per annum
Posted: 3 days ago
London
C4 Commerce
Salary: From £45,000 to £60,000 per annum
Posted: 3 days ago
Nottingham, Nottinghamshire
Searchability
Salary: £25000 - £35000 per annum + lots of perks!
Posted: 4 days ago
Northampton, Northamptonshire
Spring Technology
Posted: 3 days ago
London
Austin Fraser
Salary: £60000.00 - £70000.00 per annum
Posted: 4 days ago
City, London
ANSON MCCADE
Salary: £70,000 - 90,000
Posted: 3 days ago
Cardiff, South Glamorgan
Opus Recruitment Solutions Ltd
Salary: £20000 - £32000 per annum, Benefits Benefits
Posted: 4 days ago
Chertsey, Surrey
Polar Recruitment
Salary: £38000 - £41000 per annum + Great benefits
Posted: 4 days ago
London
Salt
Salary: £25000 - £30000 per annum
Posted: 3 days ago
Sevenoaks, Kent
Digital Gurus
Salary: £30000 - £40000 per annum
Posted: 6 days ago
South West London
Profile 29 Limited
Salary: From £30,000 to £40,000 per annum (neg.) + benefits
Posted: 3 days ago
South East London
Understanding Recruitment
Salary: £40000 - £45000 per annum + benefits
Posted: 4 days ago
London
Networking People
Salary: £48000 - £52000 per annum + Bens
Posted: 5 days ago
Newcastle Upon Tyne, Tyne and Wear
Northern Recruitment Group
Salary: From £20,000 to £30,000 per annum
Posted: 4 days ago
Surbiton, Surrey
Searchability
Salary: £20000 - £35000 per annum
Posted: 4 days ago
Central London / West End
The Change Partners Recruitment
Salary: From £55,000 to £65,000 per annum + benefits
Posted: 2 days ago
Surbiton, Surrey
Edison Hill Ltd
Salary: From £30,000 to £40,000 per annum Bonuses & Bupa Healthcare
Posted: 6 days ago