Search Engine Optimisation (SEO)
UK

The table below provides summary statistics for permanent job vacancies requiring SEO skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited SEO over the 6 months leading up to 13 November 2024, comparing them to the same period in the previous two years.

6 months to
13 Nov 2024
Same period 2023 Same period 2022
Rank 495 498 527
Rank change year-on-year +3 +29 -150
Permanent jobs citing SEO 316 245 765
As % of all permanent jobs advertised in the UK 0.42% 0.44% 0.58%
As % of the Processes & Methodologies category 0.49% 0.46% 0.60%
Number of salaries quoted 165 185 423
10th Percentile £26,250 £27,500 £25,500
25th Percentile £32,500 £32,500 £32,500
Median annual salary (50th Percentile) £40,000 £42,500 £47,500
Median % change year-on-year -5.88% -10.53% +11.76%
75th Percentile £57,500 £53,000 £61,250
90th Percentile £70,000 £67,500 £77,500
UK excluding London median annual salary £35,000 £40,000 £45,000
% change year-on-year -12.50% -11.11% +25.00%

All Process and Methodology Skills
UK

SEO falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 64,337 52,834 127,437
As % of all permanent jobs advertised in the UK 84.52% 94.17% 95.98%
Number of salaries quoted 30,437 37,886 74,577
10th Percentile £35,000 £32,500 £33,950
25th Percentile £45,000 £43,750 £45,000
Median annual salary (50th Percentile) £60,000 £60,000 £60,000
Median % change year-on-year - - +4.35%
75th Percentile £78,000 £80,000 £81,250
90th Percentile £96,850 £98,750 £99,813
UK excluding London median annual salary £54,423 £52,500 £52,500
% change year-on-year +3.66% - +5.00%

SEO
Job Vacancy Trend

Job postings citing SEO as a proportion of all IT jobs advertised.

Job vacancy trend for SEO in the UK

SEO
Salary Trend

3-month moving average salary quoted in jobs citing SEO.

Salary trend for SEO in the UK

SEO
Salary Histogram

Salary distribution for jobs citing SEO over the 6 months to 13 November 2024.

Salary histogram for SEO in the UK

SEO
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the UK over the 6 months to 13 November 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +55 305 £40,000 -10.11% 241
UK excluding London +24 223 £35,000 -12.50% 184
Work from Home +42 105 £47,500 +11.76% 128
London -4 84 £55,000 - 69
North of England +12 62 £30,000 -29.41% 60
South East -15 57 £47,500 +18.75% 33
Midlands +1 52 £35,000 -10.26% 39
East Midlands -4 39 £35,000 -10.26% 11
East of England -39 35 £27,500 -35.29% 30
North West -3 34 £50,000 -1.48% 38
Yorkshire +24 14 £30,000 -31.43% 15
South West +2 14 £65,000 +62.50% 14
North East -17 14 £30,000 -25.00% 7
West Midlands -30 13 £38,750 -3.13% 28
Wales +38 2 £48,750 +21.88% 3
Scotland -42 1 £35,000 - 8

SEO
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 103 (32.59%) WordPress
2 102 (32.28%) CMS
3 12 (3.80%) Confluence
3 12 (3.80%) Drupal
3 12 (3.80%) Umbraco
4 10 (3.16%) Kentico
5 7 (2.22%) Sitecore CMS
5 7 (2.22%) Sitefinity
6 6 (1.90%) IIS
7 5 (1.58%) ColdFusion
8 3 (0.95%) Headless CMS
9 1 (0.32%) Apache
9 1 (0.32%) Joomla!
9 1 (0.32%) Magnolia
Applications
1 24 (7.59%) Adobe XD
1 24 (7.59%) Photoshop
2 22 (6.96%) Adobe Creative Suite
3 15 (4.75%) Adobe Illustrator
4 13 (4.11%) Sketch
5 10 (3.16%) Elementor
6 7 (2.22%) InDesign
7 4 (1.27%) InVision
7 4 (1.27%) Zeplin
8 3 (0.95%) Microsoft Excel
9 2 (0.63%) Microsoft Office
10 1 (0.32%) Adobe Premiere
Business Applications
1 35 (11.08%) Shopify
2 6 (1.90%) Magento
3 1 (0.32%) Payment Gateway
3 1 (0.32%) WebTrends
Cloud Services
1 72 (22.78%) Google Analytics
2 34 (10.76%) Figma
3 28 (8.86%) GitHub
4 23 (7.28%) Zapier
5 21 (6.65%) Slack
6 19 (6.01%) Google Ads
7 14 (4.43%) Azure
8 11 (3.48%) Google Data Studio
8 11 (3.48%) Miro
9 10 (3.16%) Adobe Creative Cloud
10 9 (2.85%) Azure DevOps
10 9 (2.85%) Google Tag Manager
10 9 (2.85%) Power Platform
10 9 (2.85%) SaaS
11 8 (2.53%) MailChimp
12 7 (2.22%) npm
13 5 (1.58%) Adobe Analytics
14 4 (1.27%) Asana
14 4 (1.27%) AWS
14 4 (1.27%) GCP
Communications & Networking
1 14 (4.43%) DNS
1 14 (4.43%) Internet
2 4 (1.27%) SSL
3 3 (0.95%) Unified Communications
4 2 (0.63%) Broadband
Database & Business Intelligence
1 34 (10.76%) MySQL
2 16 (5.06%) SQL Server
3 10 (3.16%) Looker
4 9 (2.85%) Power BI
5 5 (1.58%) Tableau
6 3 (0.95%) BigQuery
6 3 (0.95%) Data Warehouse
6 3 (0.95%) MariaDB
7 2 (0.63%) Redis
8 1 (0.32%) Relational Database
Development Applications
1 55 (17.41%) Git
2 21 (6.65%) JIRA
3 10 (3.16%) Jenkins
3 10 (3.16%) MSTest
3 10 (3.16%) webpack
4 8 (2.53%) gulp
5 5 (1.58%) Bitbucket
6 4 (1.27%) Crucible
6 4 (1.27%) Grunt
7 3 (0.95%) Axure RP
7 3 (0.95%) Cypress.io
8 2 (0.63%) Balsamiq
8 2 (0.63%) Cucumber
9 1 (0.32%) YouTrack
General
1 175 (55.38%) Marketing
2 138 (43.67%) Social Skills
3 38 (12.03%) Analytical Skills
4 27 (8.54%) Advertising
5 12 (3.80%) Multimedia
6 11 (3.48%) Organisational Skills
6 11 (3.48%) Retail
7 10 (3.16%) Finance
7 10 (3.16%) Front Office
8 8 (2.53%) Legal
9 7 (2.22%) Inclusion and Diversity
9 7 (2.22%) Manufacturing
10 5 (1.58%) Brand Awareness
10 5 (1.58%) Public Sector
10 5 (1.58%) Telecoms
11 4 (1.27%) Documentation Skills
11 4 (1.27%) Influencing Skills
12 3 (0.95%) Electronics
12 3 (0.95%) Games
12 3 (0.95%) Publishing
Job Titles
1 125 (39.56%) Developer
2 44 (13.92%) Web Developer
3 37 (11.71%) WordPress Developer
4 35 (11.08%) Senior
5 19 (6.01%) SEO Manager
6 16 (5.06%) Senior Developer
7 15 (4.75%) Analyst
7 15 (4.75%) Consultant
8 12 (3.80%) SEO Specialist
9 10 (3.16%) Junior
9 10 (3.16%) Senior Web Developer
9 10 (3.16%) SEO Executive
10 9 (2.85%) Designer
10 9 (2.85%) SEO Consultant
10 9 (2.85%) Technical Consultant
10 9 (2.85%) Web Manager
11 8 (2.53%) Content Manager
11 8 (2.53%) Copywriter
11 8 (2.53%) SEO Copywriter
12 7 (2.22%) Digital Delivery Manager
Libraries, Frameworks & Software Standards
1 145 (45.89%) HTML
2 135 (42.72%) CSS
3 42 (13.29%) jQuery
4 30 (9.49%) .NET
4 30 (9.49%) React
5 27 (8.54%) HTML5
6 24 (7.59%) Laravel
7 21 (6.65%) Sass
8 18 (5.70%) Twitter Bootstrap
9 16 (5.06%) Tailwind CSS
10 15 (4.75%) Vue
11 12 (3.80%) REST
12 11 (3.48%) XML
13 10 (3.16%) Ajax
13 10 (3.16%) CSS3
13 10 (3.16%) LINQ
13 10 (3.16%) Next.js
14 9 (2.85%) GraphQL
15 8 (2.53%) ASP.NET
15 8 (2.53%) JSON
Miscellaneous
1 71 (22.47%) Social Media
2 29 (9.18%) Blog
3 21 (6.65%) Self-Motivation
4 11 (3.48%) Product Ownership
5 10 (3.16%) Algorithms
6 9 (2.85%) Graphic Design
7 5 (1.58%) Digital Media
7 5 (1.58%) Linux Command Line
7 5 (1.58%) NHS
8 4 (1.27%) Animation
9 3 (0.95%) Data Protection Act
9 3 (0.95%) FMCG
9 3 (0.95%) Greenfield Project
9 3 (0.95%) Handset
9 3 (0.95%) Management Information System
9 3 (0.95%) Mobile App
9 3 (0.95%) Onboarding
9 3 (0.95%) Video Conferencing
10 2 (0.63%) Cyber Threat
10 2 (0.63%) IoT
Operating Systems
1 7 (2.22%) Linux
2 4 (1.27%) VMS
2 4 (1.27%) Windows
3 2 (0.63%) Android
3 2 (0.63%) Apple iOS
4 1 (0.32%) Mac OS
Processes & Methodologies
1 112 (35.44%) Web Development
2 104 (32.91%) Analytics
3 96 (30.38%) User Experience
4 79 (25.00%) Digital Marketing
5 75 (23.73%) E-Commerce
6 61 (19.30%) Problem-Solving
7 54 (17.09%) Project Management
8 50 (15.82%) Computer Science
8 50 (15.82%) Content Management
9 48 (15.19%) UX Design
10 46 (14.56%) Front End Development
11 43 (13.61%) Pay per click
12 38 (12.03%) Full-Stack Development
13 34 (10.76%) Marketing Strategy
13 34 (10.76%) Web Design
14 33 (10.44%) Roadmaps
15 30 (9.49%) Agile
16 28 (8.86%) Responsive Web Design
17 24 (7.59%) Link Building
17 24 (7.59%) Project Delivery
Programming Languages
1 115 (36.39%) JavaScript
2 75 (23.73%) PHP
3 38 (12.03%) SQL
4 28 (8.86%) C#
4 28 (8.86%) Python
5 21 (6.65%) Java
6 11 (3.48%) TypeScript
7 7 (2.22%) Ruby
8 1 (0.32%) JSX
Qualifications
1 71 (22.47%) Degree
2 29 (9.18%) Computer Science Degree
3 10 (3.16%) Numerate Degree
4 4 (1.27%) DBS Check
5 3 (0.95%) Azure Certification
5 3 (0.95%) Microsoft Certification
6 1 (0.32%) CIPD
6 1 (0.32%) Master's Degree
Quality Assurance & Compliance
1 40 (12.66%) Accessibility
2 16 (5.06%) QA
3 13 (4.11%) GDPR
4 8 (2.53%) WCAG
5 3 (0.95%) ISO 9001
6 2 (0.63%) Data Quality
7 1 (0.32%) Actionable Recommendations
7 1 (0.32%) SLA
System Software
1 5 (1.58%) Docker
2 1 (0.32%) GlusterFS
Systems Management
1 10 (3.16%) cPanel
2 3 (0.95%) Kubernetes
2 3 (0.95%) Matomo
Vendors
1 105 (33.23%) Google
2 47 (14.87%) Adobe
3 28 (8.86%) WooCommerce
4 24 (7.59%) Screaming Frog
5 18 (5.70%) Microsoft
6 13 (4.11%) Ahrefs
7 12 (3.80%) Facebook
8 10 (3.16%) Instagram
9 8 (2.53%) Sitecore
10 7 (2.22%) Optimizely
10 7 (2.22%) Sage
11 6 (1.90%) YouTube
12 5 (1.58%) dotdigital
12 5 (1.58%) Hootsuite
12 5 (1.58%) HubSpot
13 4 (1.27%) Salesforce
14 3 (0.95%) TikTok
15 1 (0.32%) Hotjar
15 1 (0.32%) TippingPoint
15 1 (0.32%) Zend