Period
to 19 May 2019

The following table provides summary statistics for permanent job vacancies with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 19 May 2019 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
UK
6 months to
19 May 2019
Same period 2018 Same period 2017
Rank 497 390 388
Rank change year-on-year -107 -2 +47
Permanent jobs citing SEO 782 1,349 1,390
As % of all permanent IT jobs advertised in the UK 0.54% 0.78% 0.82%
As % of the Processes & Methodologies category 0.59% 0.85% 0.89%
Number of salaries quoted 569 1,142 1,155
UK median annual salary £41,500 £37,500 £37,500
Median salary % change year-on-year +10.67% - +7.14%
10th Percentile £26,250 £25,000 £23,750
90th Percentile £73,750 £60,000 £65,000
UK excluding London median annual salary £36,500 £35,000 £35,000
% change year-on-year +4.29% - +3.70%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 132,329 159,387 155,980
As % of all permanent IT jobs advertised in the UK 91.79% 91.88% 91.47%
Number of salaries quoted 103,494 128,498 128,046
UK median annual salary £52,500 £50,000 £47,500
Median salary % change year-on-year +5.00% +5.26% -
10th Percentile £30,000 £29,250 £28,000
90th Percentile £85,000 £82,500 £78,750
UK excluding London median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% -

SEO
Job Vacancy Trend

Job postings citing SEO as a percentage of all IT jobs advertised.

Job vacancy trend for SEO in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO.

Salary trend for SEO in the UK

SEO
Salary Histogram

The salary distribution of IT jobs citing SEO over the 6 months to 19 May 2019.

Salary histogram for SEO in the UK

SEO
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the UK over the 6 months to 19 May 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -106 742 £42,500 +13.33% 91
UK excluding London -94 430 £36,500 +4.29% 67
London -67 337 £52,500 +14.13% 25
South East -50 132 £36,500 +4.29% 15
North of England -61 124 £35,000 -6.67% 26
North West -32 69 £36,500 -2.67% 11
Midlands -40 67 £37,500 +15.38% 13
Yorkshire -29 53 £35,000 - 14
East of England +79 44 £45,000 - 8
East Midlands +29 40 £38,000 -10.59% 3
South West +16 37 £32,500 +1.56% 4
West Midlands -57 27 £30,000 -7.69% 10
Scotland 0 21 £37,500 +19.05%
Wales +7 5 £47,019 +7.47% 1
North East +11 2 £31,250 +4.17% 1

For the 6 months to 19 May 2019, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for SEO.

1 403 (51.53%) Marketing
2 343 (43.86%) HTML
3 322 (41.18%) CSS
4 311 (39.77%) JavaScript
5 245 (31.33%) Analytics
6 217 (27.75%) User Experience
7 198 (25.32%) Digital Marketing
8 191 (24.42%) Google
9 183 (23.40%) CMS
10 182 (23.27%) Agile Software Development
11 163 (20.84%) jQuery
12 162 (20.72%) E-Commerce
13 155 (19.82%) Google Analytics
14 146 (18.67%) Social Media
15 140 (17.90%) Web Development
16 139 (17.77%) Front End Development
17 136 (17.39%) Pay per click
18 135 (17.26%) PHP
19 118 (15.09%) HTML5
20 116 (14.83%) Git (software)
20 116 (14.83%) Adobe
21 108 (13.81%) CSS3
22 107 (13.68%) Analytical Skills
22 107 (13.68%) Degree
23 103 (13.17%) MySQL
24 93 (11.89%) Content Management
25 92 (11.76%) .NET
25 92 (11.76%) WordPress
26 90 (11.51%) Finance
27 84 (10.74%) Retail

SEO
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 183 (23.40%) CMS
2 92 (11.76%) WordPress
3 44 (5.63%) Drupal
4 24 (3.07%) Adobe Experience Manager
4 24 (3.07%) Umbraco
5 15 (1.92%) Sitecore CMS
6 12 (1.53%) IIS
7 11 (1.41%) Apache
7 11 (1.41%) SharePoint
8 5 (0.64%) Elasticsearch
8 5 (0.64%) IBM Domino
8 5 (0.64%) Liferay
9 4 (0.51%) Apache Solr
9 4 (0.51%) Tomcat
9 4 (0.51%) WebSphere
10 3 (0.38%) Confluence
10 3 (0.38%) ExpressionEngine
10 3 (0.38%) Kentico
10 3 (0.38%) MS Exchange
10 3 (0.38%) nginx
Applications
1 79 (10.10%) Photoshop
2 44 (5.63%) Microsoft Excel
3 33 (4.22%) Microsoft Office
4 30 (3.84%) Sketch
5 24 (3.07%) Adobe XD
6 21 (2.69%) Adobe Illustrator
7 20 (2.56%) Microsoft PowerPoint
8 18 (2.30%) Adobe Creative Suite
9 10 (1.28%) InDesign
10 9 (1.15%) Zeplin
11 4 (0.51%) MS Visio
11 4 (0.51%) Spreadsheet
12 2 (0.26%) Fireworks
12 2 (0.26%) InVision
12 2 (0.26%) Marvel
12 2 (0.26%) Microsoft Project
13 1 (0.13%) Acrobat
13 1 (0.13%) Chatbot
13 1 (0.13%) OmniGraffle
Business Applications
1 41 (5.24%) Magento
2 15 (1.92%) WebTrends
3 11 (1.41%) Shopify
4 9 (1.15%) osCommerce
4 9 (1.15%) Payment Gateway
5 5 (0.64%) NetSuite
6 4 (0.51%) Eloqua
6 4 (0.51%) SAP Hybris
Cloud Services
1 155 (19.82%) Google Analytics
2 47 (6.01%) AdWords
3 42 (5.37%) Amazon AWS
4 24 (3.07%) Google Tag Manager
5 23 (2.94%) Adobe Analytics
5 23 (2.94%) Microsoft Azure
6 21 (2.69%) npm
7 20 (2.56%) Apigee
8 19 (2.43%) GitHub
9 11 (1.41%) Office 365
10 10 (1.28%) Slack
11 9 (1.15%) SaaS
12 8 (1.02%) Google Cloud Platform
13 7 (0.90%) Salesforce Sales Cloud
14 6 (0.77%) Amazon EC2
14 6 (0.77%) Amazon S3
14 6 (0.77%) Yarn
15 4 (0.51%) MailChimp
16 3 (0.38%) BrowserStack
16 3 (0.38%) Serverless
Communications & Networking
1 15 (1.92%) Internet
2 13 (1.66%) DNS
3 10 (1.28%) Cisco ASA
4 9 (1.15%) Intranet
5 7 (0.90%) Skype
5 7 (0.90%) VPN
6 6 (0.77%) Firewall
6 6 (0.77%) Network Security
6 6 (0.77%) Wireless
6 6 (0.77%) Wireless Security
7 5 (0.64%) Cisco IOS
8 2 (0.26%) Broadband
8 2 (0.26%) Remote Desktop
8 2 (0.26%) SAN
8 2 (0.26%) SMS
8 2 (0.26%) SSH
8 2 (0.26%) SSL
8 2 (0.26%) WAN
9 1 (0.13%) DHCP
9 1 (0.13%) HTTP
Database & Business Intelligence
1 103 (13.17%) MySQL
2 33 (4.22%) Redis
3 30 (3.84%) SQL Server
4 27 (3.45%) NoSQL
5 16 (2.05%) Relational Database
6 9 (1.15%) MariaDB
6 9 (1.15%) MongoDB
7 7 (0.90%) BigQuery
7 7 (0.90%) BusinessObjects
8 4 (0.51%) Endeca
8 4 (0.51%) SQL Server 2012
9 2 (0.26%) phpMyAdmin
9 2 (0.26%) Power BI
9 2 (0.26%) SQL Server 2005
9 2 (0.26%) SQL Server 2008
10 1 (0.13%) Blockchain
10 1 (0.13%) CouchDB
10 1 (0.13%) Mixpanel
10 1 (0.13%) RDBMS
Development Applications
1 116 (14.83%) Git (software)
2 36 (4.60%) webpack
3 35 (4.48%) Visual Studio
4 26 (3.32%) Dreamweaver
5 24 (3.07%) gulp
6 23 (2.94%) Team Foundation Server
7 22 (2.81%) Bundler
8 18 (2.30%) Selenium
9 16 (2.05%) NUnit
9 16 (2.05%) SpecFlow
10 15 (1.92%) JIRA
11 12 (1.53%) Grunt
11 12 (1.53%) Subversion
12 11 (1.41%) Mocha
13 9 (1.15%) Ant
14 8 (1.02%) Jasmine
14 8 (1.02%) JSUnit
14 8 (1.02%) Visual Website Optimizer
15 7 (0.90%) Android Studio
15 7 (0.90%) Xcode
General
1 403 (51.53%) Marketing
2 90 (11.51%) Finance
3 84 (10.74%) Retail
4 41 (5.24%) Advertising
4 41 (5.24%) Games
5 23 (2.94%) Banking
6 18 (2.30%) Financial Institution
7 14 (1.79%) Brand Awareness
8 12 (1.53%) Legal
9 11 (1.41%) Law
9 11 (1.41%) Telecoms
10 6 (0.77%) Online Betting
11 5 (0.64%) Manufacturing
11 5 (0.64%) Pharmaceutical
11 5 (0.64%) Publishing
12 4 (0.51%) Local Government
13 3 (0.38%) Back Office
13 3 (0.38%) French Language
13 3 (0.38%) German Language
13 3 (0.38%) Multimedia
Job Titles
1 300 (38.36%) Developer
2 139 (17.77%) Front End Developer (Client-Side Developer)
3 95 (12.15%) Web Developer
4 52 (6.65%) Marketing Manager
5 51 (6.52%) Designer
6 49 (6.27%) Analyst
6 49 (6.27%) Front End Web Developer (Client-Side Developer)
7 48 (6.14%) PHP Developer
8 42 (5.37%) Marketing Executive
9 38 (4.86%) Digital Executive
9 38 (4.86%) HTML Developer
10 37 (4.73%) Digital Marketing Manager
10 37 (4.73%) HTML CSS Developer
11 35 (4.48%) Project Manager
12 30 (3.84%) SEO Manager
12 30 (3.84%) Web Manager
13 29 (3.71%) Web Designer
14 28 (3.58%) Senior Developer
15 27 (3.45%) Digital Marketing Executive
15 27 (3.45%) Product Owner
Libraries, Frameworks & Software Standards
1 343 (43.86%) HTML
2 322 (41.18%) CSS
3 163 (20.84%) jQuery
4 118 (15.09%) HTML5
5 108 (13.81%) CSS3
6 92 (11.76%) .NET
7 82 (10.49%) AngularJS
8 63 (8.06%) React
9 60 (7.67%) Sass
10 51 (6.52%) Node.js
11 49 (6.27%) ASP.NET
11 49 (6.27%) Vue.js
12 47 (6.01%) Twitter Bootstrap
12 47 (6.01%) Web Services
13 37 (4.73%) Ajax
14 35 (4.48%) Laravel
15 30 (3.84%) REST
16 26 (3.32%) XML
17 21 (2.69%) LESS
18 20 (2.56%) RESTful
Miscellaneous
1 217 (27.75%) User Experience
2 146 (18.67%) Social Media
3 107 (13.68%) Analytical Skills
4 55 (7.03%) Blog
5 19 (2.43%) Self-Motivation
6 18 (2.30%) Enterprise Software
7 17 (2.17%) Mobile App
8 16 (2.05%) e-Learning
9 14 (1.79%) Smartphone
10 9 (1.15%) Digital Media
10 9 (1.15%) W3C
11 7 (0.90%) Graphic Design
11 7 (0.90%) Photography
11 7 (0.90%) Social Network
12 6 (0.77%) Fintech
12 6 (0.77%) Taxonomies
13 5 (0.64%) Data Protection Act
14 4 (0.51%) iPad
14 4 (0.51%) Life Science
14 4 (0.51%) Video Conferencing
Operating Systems
1 36 (4.60%) Windows
2 34 (4.35%) Linux
3 20 (2.56%) Unix
4 19 (2.43%) Android
5 8 (1.02%) Mac OS X
5 8 (1.02%) Windows Server
6 7 (0.90%) Apple iOS
6 7 (0.90%) Windows 10
7 6 (0.77%) Windows 7
8 5 (0.64%) Ubuntu
9 4 (0.51%) Windows NT
10 3 (0.38%) Windows Server 2003
10 3 (0.38%) Windows Server 2008
11 2 (0.26%) CentOS
11 2 (0.26%) Windows 2000 Server
Processes & Methodologies
1 245 (31.33%) Analytics
2 198 (25.32%) Digital Marketing
3 182 (23.27%) Agile Software Development
4 162 (20.72%) E-Commerce
5 140 (17.90%) Web Development
6 139 (17.77%) Front End Development
7 136 (17.39%) Pay per click
8 93 (11.89%) Content Management
9 79 (10.10%) Responsive Web Design
10 75 (9.59%) B2B
11 68 (8.70%) Scrum
11 68 (8.70%) Web Design
12 62 (7.93%) MVC
13 59 (7.54%) B2C
14 57 (7.29%) Email Marketing
15 54 (6.91%) Stakeholder Management
16 52 (6.65%) Creative Thinking
17 48 (6.14%) Unit Testing
18 41 (5.24%) Marketing Strategy
18 41 (5.24%) Project Management
Programming Languages
1 311 (39.77%) JavaScript
2 135 (17.26%) PHP
3 73 (9.34%) SQL
4 68 (8.70%) C#
5 43 (5.50%) ES6
6 25 (3.20%) Java
7 18 (2.30%) Python
8 9 (1.15%) Ruby
8 9 (1.15%) VB
9 8 (1.02%) TypeScript
10 4 (0.51%) Perl
10 4 (0.51%) PHP 5
11 3 (0.38%) VB.NET
12 2 (0.26%) Bash Shell
12 2 (0.26%) PowerShell
12 2 (0.26%) R
13 1 (0.13%) Apex Code
13 1 (0.13%) ES7
13 1 (0.13%) Java 8
13 1 (0.13%) Scala
Qualifications
1 107 (13.68%) Degree
2 22 (2.81%) Computer Science Degree
3 6 (0.77%) CCNA
3 6 (0.77%) Cisco Certification
3 6 (0.77%) PRINCE2 Certification
3 6 (0.77%) Security Cleared
4 5 (0.64%) Analytics IQ
5 4 (0.51%) PRINCE2 Practitioner
6 2 (0.26%) MCSE
6 2 (0.26%) Microsoft Certification
7 1 (0.13%) IIBA
7 1 (0.13%) ISEB
7 1 (0.13%) ITIL Certification
Quality Assurance & Compliance
1 27 (3.45%) QA
2 11 (1.41%) GDPR
3 8 (1.02%) SLA
4 7 (0.90%) Data Quality
System Software
1 10 (1.28%) Docker
2 6 (0.77%) Varnish
3 4 (0.51%) Active Directory
4 3 (0.38%) Hyper-V
5 2 (0.26%) Virtual Machines
5 2 (0.26%) zsh
6 1 (0.13%) Microsoft Virtual Server
6 1 (0.13%) Virtual Servers
6 1 (0.13%) VMware Infrastructure
Systems Management
1 6 (0.77%) Microsoft Intune
2 5 (0.64%) AirWatch
2 5 (0.64%) Cisco CUCM
3 4 (0.51%) Ansible
4 2 (0.26%) Capistrano
4 2 (0.26%) Hadoop YARN
4 2 (0.26%) Jamf Pro
5 1 (0.13%) Kubernetes
5 1 (0.13%) SCCM
Vendors
1 191 (24.42%) Google
2 116 (14.83%) Adobe
3 54 (6.91%) Microsoft
4 42 (5.37%) Facebook
5 31 (3.96%) Salesforce.com
6 24 (3.07%) Twitter
7 22 (2.81%) Sitecore
8 16 (2.05%) Screaming Frog
8 16 (2.05%) YouTube
9 15 (1.92%) Hotjar
10 12 (1.53%) Cisco
10 12 (1.53%) Pardot
11 11 (1.41%) Demandware
11 11 (1.41%) hybris
11 11 (1.41%) Zend
12 10 (1.28%) Instagram
13 9 (1.15%) HubSpot
13 9 (1.15%) WooCommerce
14 8 (1.02%) Apple
15 7 (0.90%) Tableau