Period
to 20 October 2018

The following table provides summary statistics for permanent job vacancies with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 20 October 2018 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
UK
6 months to
20 Oct 2018
Same period 2017 Same period 2016
Rank 445 372 411
Rank change year-on-year -73 +39 -68
Permanent jobs citing SEO 1,062 1,507 1,422
As % of all permanent IT jobs advertised in the UK 0.65% 0.86% 0.74%
As % of the Processes & Methodologies category 0.71% 0.94% 0.82%
Number of salaries quoted 877 1,296 1,197
UK median annual salary £40,000 £37,500 £35,000
Median salary % change year-on-year +6.67% +7.14% -
10th Percentile £23,500 £23,125 £22,500
90th Percentile £68,750 £60,076 £64,250
UK excluding London median annual salary £35,000 £32,500 £32,500
% change year-on-year +7.69% - -

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 148,837 159,663 173,549
As % of all permanent IT jobs advertised in the UK 91.05% 91.56% 90.89%
Number of salaries quoted 118,373 125,920 144,420
UK median annual salary £50,000 £50,000 £48,500
Median salary % change year-on-year - +3.09% +2.11%
10th Percentile £29,000 £28,250 £27,500
90th Percentile £83,750 £80,000 £78,750
UK excluding London median annual salary £45,000 £42,500 £42,500
% change year-on-year +5.88% - -

SEO
Job Vacancy Trend

Job postings citing SEO as a percentage of all IT jobs advertised.

Job vacancy trend for SEO in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO.

Salary trend for SEO in the UK

SEO
Salary Histogram

The salary distribution of IT jobs citing SEO over the 6 months to 20 October 2018.

Salary histogram for SEO in the UK

SEO
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the UK over the 6 months to 20 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -72 1,017 £40,000 +6.67% 296
UK excluding London -84 642 £35,000 +7.69% 234
London -54 413 £50,000 +12.99% 73
South East -51 181 £35,000 +16.67% 38
North of England -24 170 £35,000 -6.67% 87
Midlands -12 138 £31,875 +6.25% 54
West Midlands 0 109 £30,000 - 23
North West -37 103 £40,000 +5.26% 49
East of England +23 66 £42,500 +44.07% 25
Yorkshire -23 58 £32,500 - 30
South West -2 50 £30,000 -4.76% 19
East Midlands -24 29 £37,500 +15.38% 31
Scotland +10 18 £31,500 -16.00% 8
Wales -63 18 £49,039 - 2
North East -4 9 £33,250 +9.92% 8
Northern Ireland +8 1 £31,500 +31.25% 1

For the 6 months to 20 October 2018, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for SEO.

1 561 (52.82%) HTML
2 523 (49.25%) Marketing
3 502 (47.27%) JavaScript
4 492 (46.33%) CSS
5 352 (33.15%) Analytics
6 340 (32.02%) User Experience
7 296 (27.87%) jQuery
8 295 (27.78%) CMS
9 277 (26.08%) Web Development
10 271 (25.52%) Google
11 267 (25.14%) Digital Marketing
12 246 (23.16%) Agile Software Development
13 229 (21.56%) HTML5
14 216 (20.34%) E-Commerce
15 212 (19.96%) CSS3
16 198 (18.64%) SQL
17 196 (18.46%) .NET
18 193 (18.17%) Google Analytics
19 190 (17.89%) Degree
20 189 (17.80%) PHP
20 189 (17.80%) AngularJS
21 188 (17.70%) Pay per click
22 186 (17.51%) Sass
23 182 (17.14%) Social Media
24 176 (16.57%) MVC
25 174 (16.38%) Git (software)
25 174 (16.38%) Front End Development
26 156 (14.69%) WordPress
27 137 (12.90%) Content Management
28 136 (12.81%) Twitter Bootstrap

SEO
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 295 (27.78%) CMS
2 156 (14.69%) WordPress
3 60 (5.65%) Sitecore CMS
4 55 (5.18%) EPiServer
5 41 (3.86%) Umbraco
6 38 (3.58%) Drupal
7 37 (3.48%) Apache
8 25 (2.35%) IIS
9 20 (1.88%) Elasticsearch
10 15 (1.41%) SharePoint
11 13 (1.22%) Apache Solr
11 13 (1.22%) nginx
12 9 (0.85%) Adobe Experience Manager
12 9 (0.85%) Kentico
13 8 (0.75%) Confluence
13 8 (0.75%) Joomla!
14 7 (0.66%) concrete5
14 7 (0.66%) MS Exchange
15 6 (0.56%) ExpressionEngine
16 5 (0.47%) SharePoint 2010
Applications
1 114 (10.73%) Photoshop
2 44 (4.14%) Adobe Illustrator
3 37 (3.48%) Adobe Creative Suite
4 36 (3.39%) Microsoft Office
5 34 (3.20%) Microsoft Excel
6 21 (1.98%) InDesign
7 11 (1.04%) Microsoft Project
8 10 (0.94%) GIMP
9 9 (0.85%) Microsoft PowerPoint
10 5 (0.47%) Fireworks
11 4 (0.38%) Acrobat
11 4 (0.38%) InVision
12 2 (0.19%) Adobe Premiere
12 2 (0.19%) MS Visio
12 2 (0.19%) UserZoom
13 1 (0.094%) Camtasia
13 1 (0.094%) Chatbot
13 1 (0.094%) Spreadsheet
13 1 (0.094%) SPSS
Business Applications
1 46 (4.33%) Magento
2 45 (4.24%) Eloqua
3 18 (1.69%) Shopify
4 10 (0.94%) WebTrends
5 5 (0.47%) Adobe Campaign
6 4 (0.38%) Salesforce.com CRM
7 3 (0.28%) NetSuite
7 3 (0.28%) Payment Gateway
8 2 (0.19%) Dynamics AX
8 2 (0.19%) Dynamics CRM
8 2 (0.19%) SAP Hybris
9 1 (0.094%) Academy Revenues and Benefits
9 1 (0.094%) Dynamics NAV
9 1 (0.094%) OpenCart
9 1 (0.094%) Remedy ITSM
Cloud Services
1 193 (18.17%) Google Analytics
2 95 (8.95%) Microsoft Azure
3 94 (8.85%) Amazon AWS
4 87 (8.19%) AdWords
5 75 (7.06%) npm
6 28 (2.64%) GitHub
7 23 (2.17%) Google Tag Manager
8 18 (1.69%) Office 365
9 15 (1.41%) Google Cloud Platform
10 14 (1.32%) SaaS
11 11 (1.04%) MailChimp
12 10 (0.94%) Adobe Creative Cloud
13 8 (0.75%) Basecamp
13 8 (0.75%) Cloud Computing
14 6 (0.56%) Amazon EC2
14 6 (0.56%) Amazon S3
14 6 (0.56%) Sage Pay
15 5 (0.47%) Adobe Analytics
16 4 (0.38%) Asana
17 3 (0.28%) Silverpop
Communications & Networking
1 37 (3.48%) Internet
2 31 (2.92%) DNS
3 14 (1.32%) Firewall
3 14 (1.32%) HTTP
4 11 (1.04%) SMS
4 11 (1.04%) TCP/IP
5 10 (0.94%) DHCP
5 10 (0.94%) Intranet
5 10 (0.94%) VPN
6 7 (0.66%) Broadband
7 5 (0.47%) SAN
7 5 (0.47%) Skype
8 4 (0.38%) DMZ
8 4 (0.38%) IPv4
8 4 (0.38%) LAN
8 4 (0.38%) VLAN
8 4 (0.38%) WAN
9 2 (0.19%) iSCSI
9 2 (0.19%) NAS
9 2 (0.19%) VoIP
Database & Business Intelligence
1 116 (10.92%) SQL Server
2 87 (8.19%) MySQL
3 66 (6.21%) NoSQL
4 57 (5.37%) MongoDB
5 44 (4.14%) Couchbase
6 23 (2.17%) Relational Database
7 15 (1.41%) SQL Server 2008
7 15 (1.41%) SQL Server 2012
8 14 (1.32%) Big Data
9 13 (1.22%) DTS
10 10 (0.94%) SQL Server Integration Services
10 10 (0.94%) SQL Server Reporting Services
11 7 (0.66%) Blockchain
11 7 (0.66%) CouchDB
11 7 (0.66%) Redis
12 5 (0.47%) PostgreSQL
13 4 (0.38%) Power BI
13 4 (0.38%) RDBMS
14 3 (0.28%) BigQuery
14 3 (0.28%) QlikView
Development Applications
1 174 (16.38%) Git (software)
2 97 (9.13%) Visual Studio
3 93 (8.76%) gulp
4 74 (6.97%) Team Foundation Server
5 55 (5.18%) Bower
6 54 (5.08%) TeamCity
7 51 (4.80%) Karma Test Runner
8 49 (4.61%) Protractor
9 46 (4.33%) Mocha
10 45 (4.24%) Grunt
10 45 (4.24%) Selenium
11 44 (4.14%) Octopus Deploy
11 44 (4.14%) Sinon.JS
12 38 (3.58%) JIRA
13 33 (3.11%) webpack
14 16 (1.51%) Dreamweaver
15 10 (0.94%) Subversion
16 9 (0.85%) Jasmine
17 8 (0.75%) Visual Website Optimizer
18 7 (0.66%) PostCSS
General
1 523 (49.25%) Marketing
2 101 (9.51%) Retail
3 99 (9.32%) Advertising
4 83 (7.82%) Finance
5 39 (3.67%) Publishing
6 24 (2.26%) Games
7 18 (1.69%) Legal
8 14 (1.32%) Manufacturing
9 12 (1.13%) Brand Awareness
10 11 (1.04%) Automotive
10 11 (1.04%) Telecoms
11 10 (0.94%) Multimedia
12 7 (0.66%) Law
13 5 (0.47%) Banking
14 3 (0.28%) Billing
15 2 (0.19%) Back Office
15 2 (0.19%) Financial Institution
15 2 (0.19%) German Language
15 2 (0.19%) Spanish Language
16 1 (0.094%) Italian Language
Job Titles
1 495 (46.61%) Developer
2 163 (15.35%) Front End Developer (Client-Side Developer)
3 132 (12.43%) Web Developer
4 86 (8.10%) .NET Developer
5 66 (6.21%) PHP Developer
6 64 (6.03%) Senior Developer
7 61 (5.74%) Marketing Manager
8 54 (5.08%) Analyst
9 43 (4.05%) HTML Developer
10 42 (3.95%) Marketing Executive
11 41 (3.86%) JavaScript Developer
12 39 (3.67%) SEO Manager
13 38 (3.58%) SEO Executive
14 35 (3.30%) Designer
14 35 (3.30%) Digital Marketing Manager
15 33 (3.11%) HTML CSS Developer
15 33 (3.11%) SEO Specialist
16 31 (2.92%) Front End Web Developer (Client-Side Developer)
17 29 (2.73%) Digital Executive
18 28 (2.64%) Full Stack Developer
Libraries, Frameworks & Software Standards
1 561 (52.82%) HTML
2 492 (46.33%) CSS
3 296 (27.87%) jQuery
4 229 (21.56%) HTML5
5 212 (19.96%) CSS3
6 196 (18.46%) .NET
7 189 (17.80%) AngularJS
8 186 (17.51%) Sass
9 136 (12.81%) Twitter Bootstrap
10 106 (9.98%) React
11 102 (9.60%) LESS
12 91 (8.57%) RESTful
13 82 (7.72%) ASP.NET
14 79 (7.44%) Ajax
15 74 (6.97%) Node.js
16 68 (6.40%) Web Services
16 68 (6.40%) XML
17 61 (5.74%) Backbone.js
17 61 (5.74%) Vue.js
18 56 (5.27%) Laravel
Miscellaneous
1 340 (32.02%) User Experience
2 182 (17.14%) Social Media
3 108 (10.17%) Analytical Skills
4 63 (5.93%) Self-Motivation
5 60 (5.65%) Mobile App
6 51 (4.80%) Cloud Native
7 42 (3.95%) Computer Science
8 38 (3.58%) Graphic Design
9 36 (3.39%) Blog
10 18 (1.69%) Greenfield Project
10 18 (1.69%) Management Information System
11 17 (1.60%) Digital Media
12 15 (1.41%) Tandem
13 14 (1.32%) Algorithms
14 12 (1.13%) Fintech
15 9 (0.85%) Client/Server
15 9 (0.85%) W3C
16 8 (0.75%) BBC
16 8 (0.75%) Taxonomies
17 7 (0.66%) Replication
Operating Systems
1 53 (4.99%) Linux
2 38 (3.58%) Windows
3 15 (1.41%) Windows Server
4 13 (1.22%) Apple iOS
5 12 (1.13%) Unix
6 8 (0.75%) Windows 7
7 7 (0.66%) Windows 10
7 7 (0.66%) Windows Server 2008
8 6 (0.56%) Android
9 5 (0.47%) CentOS
9 5 (0.47%) Windows 8
10 4 (0.38%) Ubuntu
10 4 (0.38%) Windows 2000 Server
10 4 (0.38%) Windows Server 2003
11 3 (0.28%) Red Hat Enterprise Linux
11 3 (0.28%) Windows Server 2012
12 2 (0.19%) Mac OS
12 2 (0.19%) SUSE
13 1 (0.094%) Mac OS X
13 1 (0.094%) Windows NT
Processes & Methodologies
1 352 (33.15%) Analytics
2 277 (26.08%) Web Development
3 267 (25.14%) Digital Marketing
4 246 (23.16%) Agile Software Development
5 216 (20.34%) E-Commerce
6 188 (17.70%) Pay per click
7 176 (16.57%) MVC
8 174 (16.38%) Front End Development
9 137 (12.90%) Content Management
10 132 (12.43%) Problem-Solving
11 121 (11.39%) Responsive Web Design
12 111 (10.45%) TDD
13 102 (9.60%) Project Management
14 89 (8.38%) Web Design
15 88 (8.29%) Marketing Strategy
16 87 (8.19%) Software Engineering
17 85 (8.00%) Workflow
18 78 (7.34%) Marketing Automation
19 74 (6.97%) OOP
20 73 (6.87%) Email Marketing
Programming Languages
1 502 (47.27%) JavaScript
2 198 (18.64%) SQL
3 189 (17.80%) PHP
4 127 (11.96%) C#
5 60 (5.65%) Java
6 45 (4.24%) ES6
7 38 (3.58%) Python
8 28 (2.64%) T-SQL
9 18 (1.69%) C
10 14 (1.32%) PowerShell
11 13 (1.22%) VB.NET
12 12 (1.13%) Ruby
13 11 (1.04%) Bash Shell
13 11 (1.04%) TypeScript
14 9 (0.85%) Groovy
14 9 (0.85%) Scala
15 8 (0.75%) PHP 7
15 8 (0.75%) Shell Script
16 6 (0.56%) C++
17 5 (0.47%) Java 8
Qualifications
1 190 (17.89%) Degree
2 44 (4.14%) SAFe Agilist
3 16 (1.51%) Computer Science Degree
4 8 (0.75%) AWS Certification
5 5 (0.47%) Master's Degree
5 5 (0.47%) SC Cleared
5 5 (0.47%) Security Cleared
6 4 (0.38%) Microsoft Certification
6 4 (0.38%) PMI Certification
7 3 (0.28%) MCSD
8 2 (0.19%) ITIL Foundation Certificate
9 1 (0.094%) Analytics IQ
9 1 (0.094%) ITIL Certification
9 1 (0.094%) MCDBA
9 1 (0.094%) MCSA
9 1 (0.094%) Postgraduate
Quality Assurance & Compliance
1 40 (3.77%) QA
2 12 (1.13%) GDPR
3 8 (0.75%) ISO/IEC 27001
4 6 (0.56%) Data Quality
4 6 (0.56%) Disclosure Scotland
5 5 (0.47%) SLA
6 4 (0.38%) PCI DSS
7 3 (0.28%) PMO
7 3 (0.28%) WAI
8 1 (0.094%) WCAG
System Software
1 22 (2.07%) Active Directory
2 17 (1.60%) Varnish
3 16 (1.51%) Docker
4 4 (0.38%) Hyper-V
5 3 (0.28%) Virtual Machines
6 2 (0.19%) vSphere
7 1 (0.094%) VMware Infrastructure
Systems Management
1 5 (0.47%) Single Sign-On
2 4 (0.38%) cPanel
2 4 (0.38%) Opscode Chef
3 3 (0.28%) Plesk
3 3 (0.28%) Puppet
4 2 (0.19%) Ansible
4 2 (0.19%) Backup Exec
4 2 (0.19%) McAfee ePO
4 2 (0.19%) Nagios
4 2 (0.19%) Norton AntiVirus
4 2 (0.19%) Red Hat Satellite
4 2 (0.19%) Symantec Enterprise Vault
5 1 (0.094%) Capistrano
5 1 (0.094%) Kubernetes
5 1 (0.094%) SCCM
5 1 (0.094%) SCOM
5 1 (0.094%) SCOrch
5 1 (0.094%) vCenter Server
Vendors
1 271 (25.52%) Google
2 126 (11.86%) Adobe
3 96 (9.04%) Microsoft
4 61 (5.74%) Sitecore
5 53 (4.99%) Twitter
6 45 (4.24%) Marketo
7 37 (3.48%) Alias
8 30 (2.82%) Facebook
9 25 (2.35%) Screaming Frog
10 22 (2.07%) Xamarin
11 18 (1.69%) Zend
12 12 (1.13%) DoubleClick
13 11 (1.04%) Oracle
13 11 (1.04%) Salesforce.com
14 9 (0.85%) HubSpot
14 9 (0.85%) hybris
14 9 (0.85%) Remedy
14 9 (0.85%) WooCommerce
15 7 (0.66%) Demandware
15 7 (0.66%) PayPal