Period
to 5 December 2020

The following table provides summary statistics for permanent job vacancies with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 5 December 2020 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
UK
6 months to
5 Dec 2020
Same period 2019 Same period 2018
Rank 471 567 474
Rank change year-on-year +96 -93 -106
Permanent jobs citing SEO 271 573 1,039
As % of all permanent jobs advertised in the UK 0.48% 0.42% 0.64%
As % of the Processes & Methodologies category 0.52% 0.46% 0.69%
Number of salaries quoted 248 464 816
Median annual salary £41,250 £44,000 £40,000
Median salary % change year-on-year -6.25% +10.00% +11.89%
10th Percentile £26,875 £25,575 £24,125
90th Percentile £68,750 £76,950 £73,125
UK excluding London median annual salary £37,500 £35,527 £35,000
% change year-on-year +5.55% +1.51% +4.48%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 52,070 124,510 149,828
As % of all permanent IT jobs advertised in the UK 92.19% 92.17% 92.03%
Number of salaries quoted 43,210 98,636 119,085
Median annual salary £55,000 £52,500 £51,000
Median salary % change year-on-year +4.76% +2.94% +2.00%
10th Percentile £32,500 £30,000 £29,000
90th Percentile £90,000 £87,500 £85,000
UK excluding London median annual salary £49,000 £45,000 £45,000
% change year-on-year +8.89% - +3.45%

SEO
Job Vacancy Trend

Job postings citing SEO as a proportion of all IT jobs advertised.

Job vacancy trend for SEO in the UK

SEO
Salary Trend

3-month moving average salary quoted in jobs citing SEO.

Salary trend for SEO in the UK

SEO
Salary Histogram

Salary distribution for jobs citing SEO over the 6 months to 5 December 2020.

Salary histogram for SEO in the UK

SEO
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the UK over the 6 months to 5 December 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +98 252 £42,106 -4.31% 109
UK excluding London +124 161 £37,500 +5.55% 92
London +84 97 £58,750 +9.81% 26
North of England +101 54 £36,250 +3.57% 38
South West +92 39 £42,500 +21.43% 7
Work from Home +7 35 £50,000 -31.03% 15
Yorkshire +67 30 £35,000 +7.69% 12
South East +124 28 £40,000 +33.33% 14
Midlands +115 25 £34,500 -17.86% 16
West Midlands +90 17 £35,000 -22.22% 9
North West +74 16 £40,000 -5.88% 18
East Midlands +90 8 £33,000 +1.54% 7
North East - 8 £32,500 - 8
Scotland +61 7 £30,000 +14.29% 5
East of England +102 6 £38,750 -3.13% 8
Wales +48 1 £54,000 +4.25% 3
Northern Ireland +21 1 - - 1

For the 6 months to 5 December 2020, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for SEO.

1 138 (50.92%) Marketing
2 127 (46.86%) HTML
3 118 (43.54%) CSS
4 111 (40.96%) JavaScript
5 108 (39.85%) Analytics
6 82 (30.26%) Google
7 79 (29.15%) User Experience
8 77 (28.41%) Agile Software Development
9 71 (26.20%) Google Analytics
10 68 (25.09%) Front End Development
11 63 (23.25%) Web Development
12 57 (21.03%) Digital Marketing
13 52 (19.19%) E-Commerce
14 49 (18.08%) Social Media
15 46 (16.97%) CMS
16 45 (16.61%) Git (software)
17 43 (15.87%) Pay per click
18 40 (14.76%) PHP
19 36 (13.28%) WordPress
20 35 (12.92%) jQuery
21 33 (12.18%) HTML5
21 33 (12.18%) Sass
22 32 (11.81%) React
23 31 (11.44%) Analytical Skills
24 29 (10.70%) Problem-Solving
25 26 (9.59%) Vue.js
25 26 (9.59%) Degree
25 26 (9.59%) Adobe
26 25 (9.23%) Magento
27 24 (8.86%) Retail

SEO
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 46 (16.97%) CMS
2 36 (13.28%) WordPress
3 7 (2.58%) Adobe Experience Manager
4 6 (2.21%) Drupal
5 5 (1.85%) Elasticsearch
6 3 (1.11%) Apache
6 3 (1.11%) EPiServer
7 2 (0.74%) Umbraco
8 1 (0.37%) Confluence
8 1 (0.37%) Headless CMS
8 1 (0.37%) Joomla!
8 1 (0.37%) Kentico
8 1 (0.37%) nginx
8 1 (0.37%) SilverStripe
Applications
1 8 (2.95%) Microsoft Excel
2 7 (2.58%) Microsoft PowerPoint
2 7 (2.58%) Sketch
3 6 (2.21%) Adobe Illustrator
3 6 (2.21%) Photoshop
4 4 (1.48%) Microsoft Office
5 3 (1.11%) Adobe Creative Suite
6 1 (0.37%) Chatbot
6 1 (0.37%) Figma
6 1 (0.37%) Microsoft Project
6 1 (0.37%) OmniGraffle
Business Applications
1 25 (9.23%) Magento
2 12 (4.43%) Shopify
3 4 (1.48%) Payment Gateway
4 3 (1.11%) SessionCam
4 3 (1.11%) WebTrends
5 1 (0.37%) Dynamics CRM
5 1 (0.37%) Eloqua
5 1 (0.37%) nopCommerce
5 1 (0.37%) Salesforce.com CRM
5 1 (0.37%) Workfront
Cloud Services
1 71 (26.20%) Google Analytics
2 20 (7.38%) SaaS
3 19 (7.01%) GitHub
4 15 (5.54%) Azure
4 15 (5.54%) Google Tag Manager
5 14 (5.17%) AWS
6 8 (2.95%) Adobe Analytics
7 6 (2.21%) Power Platform
8 5 (1.85%) GCP
8 5 (1.85%) npm
9 4 (1.48%) PaaS
10 3 (1.11%) AdWords
11 2 (0.74%) Asana
11 2 (0.74%) AWS Lambda
11 2 (0.74%) Azure Machine Learning
11 2 (0.74%) Dynamics 365
11 2 (0.74%) G Suite
11 2 (0.74%) Heroku
11 2 (0.74%) Serverless
11 2 (0.74%) Slack
Communications & Networking
1 5 (1.85%) SMS
2 2 (0.74%) Broadband
2 2 (0.74%) DNS
2 2 (0.74%) Internet
3 1 (0.37%) FTP
3 1 (0.37%) HTTP
3 1 (0.37%) SMTP
3 1 (0.37%) SSH
Database & Business Intelligence
1 15 (5.54%) MySQL
2 11 (4.06%) Tableau
3 6 (2.21%) Power BI
4 5 (1.85%) SQL Server
5 4 (1.48%) BigQuery
5 4 (1.48%) NoSQL
5 4 (1.48%) Relational Database
6 3 (1.11%) Data Mining
7 2 (0.74%) Amazon RDS
7 2 (0.74%) Azure SQL Database
7 2 (0.74%) MongoDB
7 2 (0.74%) PostgreSQL
8 1 (0.37%) Redis
Development Applications
1 45 (16.61%) Git (software)
2 10 (3.69%) JIRA
3 5 (1.85%) webpack
4 4 (1.48%) gulp
5 3 (1.11%) Axure RP
5 3 (1.11%) CircleCI
5 3 (1.11%) git-flow
5 3 (1.11%) Visual Studio
6 2 (0.74%) Babel
6 2 (0.74%) Travis CI
7 1 (0.37%) Bitbucket
7 1 (0.37%) Bower
7 1 (0.37%) GitLab
7 1 (0.37%) Grunt
7 1 (0.37%) Jenkins
7 1 (0.37%) Maven
7 1 (0.37%) Postman
7 1 (0.37%) Selenium
7 1 (0.37%) Vagrant
7 1 (0.37%) Visual Studio Team System
General
1 138 (50.92%) Marketing
2 24 (8.86%) Retail
3 21 (7.75%) Advertising
4 15 (5.54%) Finance
5 12 (4.43%) Brand Awareness
6 9 (3.32%) Games
6 9 (3.32%) Legal
6 9 (3.32%) Local Government
7 8 (2.95%) Law
7 8 (2.95%) Publishing
8 7 (2.58%) Public Sector
9 6 (2.21%) Manufacturing
10 3 (1.11%) Electronics
10 3 (1.11%) Multimedia
10 3 (1.11%) Police
11 2 (0.74%) Automotive
11 2 (0.74%) Housing Association
11 2 (0.74%) Social Science
12 1 (0.37%) iGaming
12 1 (0.37%) Spanish Language
Job Titles
1 110 (40.59%) Developer
2 54 (19.93%) Front End Developer (Client-Side Developer)
3 26 (9.59%) Web Developer
4 20 (7.38%) Marketing Manager
5 18 (6.64%) Senior Developer
6 17 (6.27%) SEO Executive
7 13 (4.80%) Digital Marketing Manager
8 12 (4.43%) Senior Front-End Developer
8 12 (4.43%) SEO Manager
9 11 (4.06%) JavaScript Developer
9 11 (4.06%) React Developer
10 10 (3.69%) Analyst
11 9 (3.32%) Analytics Manager
11 9 (3.32%) Digital Analytics Manager
12 8 (2.95%) Designer
13 7 (2.58%) Architect
13 7 (2.58%) E-Commerce Manager
14 6 (2.21%) Google Analytics Manager
14 6 (2.21%) Head of Digital
14 6 (2.21%) Web Manager
Libraries, Frameworks & Software Standards
1 127 (46.86%) HTML
2 118 (43.54%) CSS
3 35 (12.92%) jQuery
4 33 (12.18%) HTML5
4 33 (12.18%) Sass
5 32 (11.81%) React
6 26 (9.59%) Vue.js
7 24 (8.86%) CSS3
8 21 (7.75%) Node.js
8 21 (7.75%) Web Services
9 16 (5.90%) AngularJS
10 15 (5.54%) GraphQL
11 14 (5.17%) .NET
12 13 (4.80%) Ajax
12 13 (4.80%) Twitter Bootstrap
13 12 (4.43%) LAMP
13 12 (4.43%) REST
14 10 (3.69%) LESS
15 9 (3.32%) XML
16 8 (2.95%) RESTful
Miscellaneous
1 79 (29.15%) User Experience
2 49 (18.08%) Social Media
3 31 (11.44%) Analytical Skills
4 20 (7.38%) Blog
5 12 (4.43%) Algorithms
6 10 (3.69%) Mobile App
7 9 (3.32%) Digital Media
8 8 (2.95%) Self-Motivation
9 7 (2.58%) Greenfield Project
10 5 (1.85%) Graphic Design
11 3 (1.11%) Analytical Mindset
11 3 (1.11%) Photography
11 3 (1.11%) Smartphone
12 2 (0.74%) BBC
12 2 (0.74%) Cloud Native
12 2 (0.74%) Management Information System
12 2 (0.74%) Online Gambling
12 2 (0.74%) Video Conferencing
12 2 (0.74%) Video Editing
12 2 (0.74%) W3C
Operating Systems
1 4 (1.48%) Windows
2 3 (1.11%) Linux
3 2 (0.74%) Android
3 2 (0.74%) Windows Server
4 1 (0.37%) Apple iOS
Processes & Methodologies
1 108 (39.85%) Analytics
2 77 (28.41%) Agile Software Development
3 68 (25.09%) Front End Development
4 63 (23.25%) Web Development
5 57 (21.03%) Digital Marketing
6 52 (19.19%) E-Commerce
7 43 (15.87%) Pay per click
8 29 (10.70%) Problem-Solving
9 24 (8.86%) CRM
9 24 (8.86%) Mentoring
9 24 (8.86%) Scrum
10 22 (8.12%) B2B
10 22 (8.12%) DevOps
11 21 (7.75%) Marketing Strategy
12 19 (7.01%) Email Marketing
13 18 (6.64%) Digital Analytics
13 18 (6.64%) Project Management
14 17 (6.27%) A/B Testing
15 16 (5.90%) Cross-Browser Compatibility
15 16 (5.90%) Decision-Making
Programming Languages
1 111 (40.96%) JavaScript
2 40 (14.76%) PHP
3 16 (5.90%) SQL
4 13 (4.80%) C#
5 11 (4.06%) TypeScript
6 9 (3.32%) ES6
7 6 (2.21%) Python
8 5 (1.85%) Java
9 4 (1.48%) R
10 2 (0.74%) C++
10 2 (0.74%) PHP 7
10 2 (0.74%) Ruby
11 1 (0.37%) C
11 1 (0.37%) Elixir
11 1 (0.37%) Rust
11 1 (0.37%) Scala
11 1 (0.37%) VB.NET
Qualifications
1 26 (9.59%) Degree
2 4 (1.48%) Security Cleared
3 3 (1.11%) SC Cleared
4 1 (0.37%) Analytics IQ
4 1 (0.37%) Computer Science Degree
4 1 (0.37%) DV Cleared
4 1 (0.37%) ITIL Certification
Quality Assurance & Compliance
1 17 (6.27%) QA
2 2 (0.74%) PCI DSS
3 1 (0.37%) NCSC
3 1 (0.37%) SLA
System Software
1 12 (4.43%) Docker
2 1 (0.37%) Active Directory
Systems Management
1 2 (0.74%) Kubernetes
2 1 (0.37%) BMC PATROL
2 1 (0.37%) Terraform
Vendors
1 82 (30.26%) Google
2 26 (9.59%) Adobe
3 12 (4.43%) Microsoft
4 11 (4.06%) Salesforce.com
5 9 (3.32%) Facebook
6 8 (2.95%) HubSpot
7 6 (2.21%) Twitter
8 5 (1.85%) Screaming Frog
8 5 (1.85%) YouTube
9 4 (1.48%) Instagram
10 3 (1.11%) Pardot
10 3 (1.11%) Salesforce Marketing Cloud
10 3 (1.11%) Sitecore
11 2 (0.74%) Netskope
11 2 (0.74%) Okta
11 2 (0.74%) Remedy
11 2 (0.74%) Zend
12 1 (0.37%) Hotjar
12 1 (0.37%) Marketo
12 1 (0.37%) WooCommerce