Period
to 15 December 2018

The following table provides summary statistics for permanent job vacancies with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 15 December 2018 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
UK
6 months to
15 Dec 2018
Same period 2017 Same period 2016
Rank 452 362 398
Rank change year-on-year -90 +36 -36
Permanent jobs citing SEO 996 1,596 1,406
As % of all permanent IT jobs advertised in the UK 0.63% 0.89% 0.76%
As % of the Processes & Methodologies category 0.69% 0.97% 0.83%
Number of salaries quoted 742 1,385 1,149
UK median annual salary £40,000 £35,000 £35,000
Median salary % change year-on-year +14.29% - -4.11%
10th Percentile £25,000 £23,000 £23,500
90th Percentile £72,500 £60,000 £65,000
UK excluding London median annual salary £35,000 £32,500 £32,500
% change year-on-year +7.69% - -

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 144,803 164,913 169,137
As % of all permanent IT jobs advertised in the UK 91.59% 91.90% 91.29%
Number of salaries quoted 114,496 131,060 140,287
UK median annual salary £52,500 £50,000 £48,500
Median salary % change year-on-year +5.00% +3.09% +2.11%
10th Percentile £29,750 £28,418 £27,625
90th Percentile £85,000 £80,000 £78,750
UK excluding London median annual salary £45,000 £43,500 £42,500
% change year-on-year +3.45% +2.35% -

SEO
Job Vacancy Trend

Job postings citing SEO as a percentage of all IT jobs advertised.

Job vacancy trend for SEO in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO.

Salary trend for SEO in the UK

SEO
Salary Histogram

The salary distribution of IT jobs citing SEO over the 6 months to 15 December 2018.

Salary histogram for SEO in the UK

SEO
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the UK over the 6 months to 15 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -76 946 £40,000 +14.29% 232
UK excluding London -90 589 £35,000 +7.69% 172
London -51 392 £50,000 +18.65% 71
North of England -46 184 £35,000 -6.67% 64
South East -22 176 £36,000 +20.00% 21
North West -37 111 £40,000 +6.67% 39
Midlands -55 101 £35,000 +16.67% 51
West Midlands -36 68 £31,125 +3.75% 20
Yorkshire -2 66 £32,500 -7.62% 21
East of England +29 51 £43,750 +48.31% 14
South West -33 41 £29,000 -9.38% 11
East Midlands -7 33 £38,500 +26.54% 31
Scotland +1 19 £36,875 +8.46% 7
Wales -54 16 £49,039 +8.97% 4
North East 0 7 £37,500 +108.33% 4
Northern Ireland -11 1 £31,500 +31.25%

For the 6 months to 15 December 2018, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for SEO.

1 486 (48.80%) HTML
2 468 (46.99%) Marketing
3 453 (45.48%) JavaScript
4 436 (43.78%) CSS
5 320 (32.13%) User Experience
6 312 (31.33%) Analytics
7 255 (25.60%) CMS
8 254 (25.50%) jQuery
9 251 (25.20%) Web Development
10 250 (25.10%) Agile Software Development
11 234 (23.49%) Google
12 224 (22.49%) Digital Marketing
12 224 (22.49%) E-Commerce
13 213 (21.39%) HTML5
14 203 (20.38%) CSS3
15 177 (17.77%) AngularJS
15 177 (17.77%) Google Analytics
16 176 (17.67%) PHP
17 175 (17.57%) .NET
18 174 (17.47%) SQL
19 165 (16.57%) Sass
20 164 (16.47%) Git (software)
21 154 (15.46%) Degree
22 147 (14.76%) Social Media
23 143 (14.36%) MVC
24 142 (14.26%) Pay per click
25 136 (13.65%) Front End Development
26 134 (13.45%) Twitter Bootstrap
27 133 (13.35%) C#
28 128 (12.85%) Content Management

SEO
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 255 (25.60%) CMS
2 117 (11.75%) WordPress
3 50 (5.02%) Sitecore CMS
4 48 (4.82%) EPiServer
5 34 (3.41%) Apache
5 34 (3.41%) Drupal
5 34 (3.41%) Umbraco
6 28 (2.81%) IIS
7 27 (2.71%) Elasticsearch
8 15 (1.51%) Apache Solr
8 15 (1.51%) SharePoint
9 13 (1.31%) Adobe Experience Manager
10 11 (1.10%) nginx
11 9 (0.90%) MS Exchange
12 6 (0.60%) Confluence
12 6 (0.60%) Marvel
13 5 (0.50%) ExpressionEngine
14 4 (0.40%) concrete5
14 4 (0.40%) Kentico
15 3 (0.30%) Skype for Business
Applications
1 89 (8.94%) Photoshop
2 42 (4.22%) Microsoft Excel
3 38 (3.82%) Microsoft Office
4 23 (2.31%) Adobe Creative Suite
5 17 (1.71%) Microsoft PowerPoint
6 16 (1.61%) Adobe Illustrator
7 11 (1.10%) GIMP
8 10 (1.00%) InDesign
9 9 (0.90%) Microsoft Project
10 5 (0.50%) Chatbot
10 5 (0.50%) InVision
11 4 (0.40%) Acrobat
12 3 (0.30%) Fireworks
13 2 (0.20%) MS Visio
13 2 (0.20%) UserZoom
14 1 (0.10%) Adobe Premiere
14 1 (0.10%) SPSS
Business Applications
1 37 (3.71%) Magento
2 32 (3.21%) Eloqua
3 17 (1.71%) Shopify
4 15 (1.51%) WebTrends
5 8 (0.80%) osCommerce
5 8 (0.80%) Payment Gateway
6 5 (0.50%) Adobe Campaign
7 2 (0.20%) Dynamics AX
7 2 (0.20%) SAP Hybris
8 1 (0.10%) NetSuite
8 1 (0.10%) Remedy ITSM
Cloud Services
1 177 (17.77%) Google Analytics
2 88 (8.84%) Amazon AWS
3 80 (8.03%) Microsoft Azure
4 73 (7.33%) AdWords
5 68 (6.83%) npm
6 34 (3.41%) GitHub
7 27 (2.71%) Google Tag Manager
8 18 (1.81%) Google Cloud Platform
9 17 (1.71%) Office 365
10 8 (0.80%) Adobe Creative Cloud
10 8 (0.80%) Basecamp
10 8 (0.80%) MailChimp
10 8 (0.80%) Slack
11 7 (0.70%) Cloud Computing
11 7 (0.70%) SaaS
12 6 (0.60%) Adobe Analytics
13 5 (0.50%) Amazon EC2
13 5 (0.50%) Salesforce Sales Cloud
14 4 (0.40%) Amazon S3
14 4 (0.40%) Sage Pay
Communications & Networking
1 25 (2.51%) Internet
2 23 (2.31%) DNS
3 14 (1.41%) Firewall
4 12 (1.20%) HTTP
5 11 (1.10%) Intranet
6 8 (0.80%) DHCP
6 8 (0.80%) Skype
6 8 (0.80%) SMS
6 8 (0.80%) TCP/IP
6 8 (0.80%) VPN
7 7 (0.70%) Broadband
8 4 (0.40%) DMZ
8 4 (0.40%) IPv4
8 4 (0.40%) SAN
8 4 (0.40%) VLAN
9 3 (0.30%) SSL
10 2 (0.20%) IPsec
10 2 (0.20%) LAN
10 2 (0.20%) WAN
10 2 (0.20%) Wi-Fi
Database & Business Intelligence
1 106 (10.64%) SQL Server
2 82 (8.23%) MySQL
3 59 (5.92%) NoSQL
4 43 (4.32%) MongoDB
5 36 (3.61%) Relational Database
6 31 (3.11%) Couchbase
7 16 (1.61%) Big Data
7 16 (1.61%) SQL Server 2012
8 11 (1.10%) SQL Server 2008
9 9 (0.90%) DTS
10 8 (0.80%) MariaDB
11 7 (0.70%) BigQuery
11 7 (0.70%) Blockchain
12 6 (0.60%) CouchDB
13 5 (0.50%) BusinessObjects
13 5 (0.50%) Redis
14 4 (0.40%) Data Warehouse
14 4 (0.40%) DB2
14 4 (0.40%) PostgreSQL
14 4 (0.40%) Power BI
Development Applications
1 164 (16.47%) Git (software)
2 87 (8.73%) Visual Studio
3 72 (7.23%) gulp
4 51 (5.12%) Team Foundation Server
5 43 (4.32%) Bower
6 42 (4.22%) TeamCity
7 37 (3.71%) Grunt
8 36 (3.61%) Karma Test Runner
9 35 (3.51%) JIRA
9 35 (3.51%) Mocha
10 34 (3.41%) Protractor
11 32 (3.21%) Selenium
11 32 (3.21%) webpack
12 31 (3.11%) Octopus Deploy
12 31 (3.11%) Sinon.JS
13 13 (1.31%) Visual Website Optimizer
14 10 (1.00%) Jasmine
15 9 (0.90%) Dreamweaver
16 8 (0.80%) Cucumber
16 8 (0.80%) PostCSS
General
1 468 (46.99%) Marketing
2 101 (10.14%) Retail
3 83 (8.33%) Advertising
4 63 (6.33%) Finance
5 33 (3.31%) Publishing
6 22 (2.21%) Games
7 17 (1.71%) Multimedia
8 10 (1.00%) Telecoms
9 9 (0.90%) Brand Awareness
9 9 (0.90%) Law
9 9 (0.90%) Manufacturing
10 8 (0.80%) Banking
11 6 (0.60%) Legal
12 5 (0.50%) Automotive
13 4 (0.40%) Financial Institution
14 3 (0.30%) Pharmaceutical
15 2 (0.20%) Back Office
15 2 (0.20%) Interactive Media
16 1 (0.10%) French Language
16 1 (0.10%) German Language
Job Titles
1 432 (43.37%) Developer
2 131 (13.15%) Front End Developer (Client-Side Developer)
3 126 (12.65%) Web Developer
4 67 (6.73%) .NET Developer
5 65 (6.53%) PHP Developer
6 59 (5.92%) Analyst
7 52 (5.22%) Marketing Manager
8 50 (5.02%) Senior Developer
9 33 (3.31%) Digital Analyst
10 32 (3.21%) Marketing Executive
11 31 (3.11%) SEO Executive
12 30 (3.01%) Full Stack Developer
13 29 (2.91%) Digital Executive
14 28 (2.81%) Software Engineer
15 27 (2.71%) Front End Web Developer (Client-Side Developer)
15 27 (2.71%) SEO Specialist
16 26 (2.61%) Designer
16 26 (2.61%) JavaScript Developer
16 26 (2.61%) SEO Manager
17 25 (2.51%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 486 (48.80%) HTML
2 436 (43.78%) CSS
3 254 (25.50%) jQuery
4 213 (21.39%) HTML5
5 203 (20.38%) CSS3
6 177 (17.77%) AngularJS
7 175 (17.57%) .NET
8 165 (16.57%) Sass
9 134 (13.45%) Twitter Bootstrap
10 107 (10.74%) React
11 94 (9.44%) LESS
12 91 (9.14%) Ajax
13 83 (8.33%) Node.js
13 83 (8.33%) RESTful
14 76 (7.63%) ASP.NET
15 74 (7.43%) Vue.js
16 60 (6.02%) Web Services
16 60 (6.02%) XML
17 53 (5.32%) Backbone.js
18 52 (5.22%) Laravel
Miscellaneous
1 320 (32.13%) User Experience
2 147 (14.76%) Social Media
3 105 (10.54%) Analytical Skills
4 47 (4.72%) Mobile App
5 46 (4.62%) Self-Motivation
6 38 (3.82%) Cloud Native
7 36 (3.61%) Graphic Design
8 30 (3.01%) Blog
9 15 (1.51%) W3C
10 14 (1.41%) Management Information System
11 13 (1.31%) Fintech
12 12 (1.20%) Algorithms
13 11 (1.10%) Digital Media
13 11 (1.10%) Tandem
14 9 (0.90%) Client/Server
14 9 (0.90%) PMI
15 8 (0.80%) Taxonomies
16 7 (0.70%) Replication
17 6 (0.60%) Social Network
18 5 (0.50%) Data Protection Act
Operating Systems
1 54 (5.42%) Linux
2 37 (3.71%) Windows
3 25 (2.51%) Unix
4 19 (1.91%) Apple iOS
5 18 (1.81%) Android
6 14 (1.41%) Windows Server
7 6 (0.60%) Windows 10
7 6 (0.60%) Windows 7
8 5 (0.50%) Windows NT
8 5 (0.50%) Windows Server 2008
9 4 (0.40%) CentOS
9 4 (0.40%) Ubuntu
10 3 (0.30%) Windows 8
10 3 (0.30%) Windows Server 2012
11 2 (0.20%) Mac OS
11 2 (0.20%) Windows 2000 Server
11 2 (0.20%) Windows Server 2003
Processes & Methodologies
1 312 (31.33%) Analytics
2 251 (25.20%) Web Development
3 250 (25.10%) Agile Software Development
4 224 (22.49%) Digital Marketing
4 224 (22.49%) E-Commerce
5 143 (14.36%) MVC
6 142 (14.26%) Pay per click
7 136 (13.65%) Front End Development
8 128 (12.85%) Content Management
9 111 (11.14%) Responsive Web Design
10 99 (9.94%) Problem-Solving
10 99 (9.94%) TDD
11 90 (9.04%) Project Management
12 88 (8.84%) Software Engineering
13 84 (8.43%) OOP
14 69 (6.93%) Scrum
15 66 (6.63%) Web Design
16 65 (6.53%) B2B
16 65 (6.53%) Email Marketing
17 62 (6.22%) Marketing Strategy
Programming Languages
1 453 (45.48%) JavaScript
2 176 (17.67%) PHP
3 174 (17.47%) SQL
4 133 (13.35%) C#
5 59 (5.92%) Java
6 47 (4.72%) ES6
7 38 (3.82%) Python
8 18 (1.81%) T-SQL
9 17 (1.71%) PowerShell
10 14 (1.41%) Ruby
11 13 (1.31%) C
12 12 (1.20%) TypeScript
13 11 (1.10%) PHP 7
14 9 (0.90%) Bash Shell
14 9 (0.90%) Groovy
14 9 (0.90%) Scala
15 8 (0.80%) Shell Script
16 6 (0.60%) C++
16 6 (0.60%) ES7
16 6 (0.60%) VB
Qualifications
1 154 (15.46%) Degree
2 31 (3.11%) SAFe Agilist
3 14 (1.41%) Computer Science Degree
4 9 (0.90%) AWS Certification
4 9 (0.90%) PMI Certification
5 7 (0.70%) Master's Degree
5 7 (0.70%) Microsoft Certification
6 6 (0.60%) SC Cleared
6 6 (0.60%) Security Cleared
7 4 (0.40%) Analytics IQ
7 4 (0.40%) MCDBA
7 4 (0.40%) MCSA
7 4 (0.40%) PRINCE2 Certification
8 3 (0.30%) MCSD
9 1 (0.10%) CIPFA
9 1 (0.10%) CISA
9 1 (0.10%) Cisco Certification
9 1 (0.10%) CISM
9 1 (0.10%) CISSP
9 1 (0.10%) Postgraduate
Quality Assurance & Compliance
1 35 (3.51%) QA
2 17 (1.71%) GDPR
3 8 (0.80%) ISO/IEC 27001
4 7 (0.70%) Data Quality
5 6 (0.60%) Disclosure Scotland
6 5 (0.50%) SLA
7 3 (0.30%) WAI
8 2 (0.20%) PCI DSS
9 1 (0.10%) Cyber Essentials
9 1 (0.10%) PMO
9 1 (0.10%) WCAG
System Software
1 17 (1.71%) Varnish
2 15 (1.51%) Active Directory
2 15 (1.51%) Docker
3 3 (0.30%) Virtual Servers
4 2 (0.20%) Hyper-V
4 2 (0.20%) Virtual Machines
4 2 (0.20%) vSphere
Systems Management
1 5 (0.50%) Single Sign-On
2 3 (0.30%) Opscode Chef
2 3 (0.30%) Puppet
3 2 (0.20%) Ansible
3 2 (0.20%) Backup Exec
3 2 (0.20%) Capistrano
3 2 (0.20%) McAfee ePO
3 2 (0.20%) Nagios
3 2 (0.20%) Norton AntiVirus
3 2 (0.20%) Symantec Enterprise Vault
4 1 (0.10%) Kubernetes
4 1 (0.10%) Microsoft Intune
Vendors
1 234 (23.49%) Google
2 107 (10.74%) Adobe
3 92 (9.24%) Microsoft
4 52 (5.22%) Sitecore
5 32 (3.21%) Marketo
6 28 (2.81%) Alias
6 28 (2.81%) Xamarin
7 26 (2.61%) Facebook
8 17 (1.71%) Twitter
9 15 (1.51%) Zend
10 14 (1.41%) hybris
11 13 (1.31%) Demandware
12 12 (1.20%) Oracle
12 12 (1.20%) Remedy
13 11 (1.10%) Salesforce.com
14 10 (1.00%) WooCommerce
15 9 (0.90%) Screaming Frog
16 8 (0.80%) Optimizely
16 8 (0.80%) Pardot
17 6 (0.60%) ServiceNow