Search Engine Optimisation (SEO)
UK

The table below provides summary statistics for permanent job vacancies requiring SEO skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited SEO over the 6 months leading up to 26 April 2025, comparing them to the same period in the previous two years.

6 months to
26 Apr 2025
Same period 2024 Same period 2023
Rank 349 521 587
Rank change year-on-year +172 +66 -134
Permanent jobs citing SEO 395 417 464
As % of all permanent jobs advertised in the UK 0.77% 0.42% 0.44%
As % of the Processes & Methodologies category 0.82% 0.49% 0.46%
Number of salaries quoted 190 369 306
10th Percentile £26,700 £25,500 £27,500
25th Percentile £32,500 £29,000 £36,250
Median annual salary (50th Percentile) £42,500 £36,750 £42,500
Median % change year-on-year +15.65% -13.53% -10.53%
75th Percentile £63,438 £48,750 £53,750
90th Percentile £71,000 £60,000 £73,750
UK excluding London median annual salary £40,000 £35,000 £40,000
% change year-on-year +14.29% -12.50% -5.88%

All Process and Methodology Skills
UK

SEO falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 48,105 84,479 100,577
As % of all permanent jobs advertised in the UK 93.22% 86.05% 95.64%
Number of salaries quoted 26,550 59,789 58,948
10th Percentile £30,750 £29,000 £34,000
25th Percentile £42,500 £40,000 £45,000
Median annual salary (50th Percentile) £57,500 £55,000 £61,600
Median % change year-on-year +4.55% -10.71% +2.67%
75th Percentile £76,250 £72,500 £82,500
90th Percentile £98,750 £92,500 £100,000
UK excluding London median annual salary £52,500 £50,000 £55,000
% change year-on-year +5.00% -9.09% +4.76%

SEO
Job Vacancy Trend

Job postings citing SEO as a proportion of all IT jobs advertised.

Job vacancy trend for SEO in the UK

SEO
Salary Trend

3-month moving average salary quoted in jobs citing SEO.

Salary trend for SEO in the UK

SEO
Salary Histogram

Salary distribution for jobs citing SEO over the 6 months to 26 April 2025.

Salary histogram for SEO in the UK

SEO
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the UK over the 6 months to 26 April 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +108 325 £42,500 +14.48% 809
UK excluding London +119 204 £40,000 +14.29% 352
Work from Home +154 178 £45,000 +20.00% 392
London +168 150 £60,000 +32.18% 497
South East +74 56 £45,000 +38.46% 94
Midlands +56 43 £35,000 -6.67% 66
North of England +26 32 £42,500 +21.43% 111
East Midlands +64 28 £35,000 -12.50% 22
South West +110 27 £53,886 +53.96% 41
Scotland +147 25 £36,500 -5.81% 17
North West -2 23 £40,000 +14.29% 65
East of England +52 16 £33,500 - 29
West Midlands +45 15 £40,000 +28.00% 43
Yorkshire +60 7 £56,000 +72.31% 36
Wales +45 4 £60,000 +87.50% 4
North East +46 2 £45,000 +50.00% 13
Northern Ireland +36 1 - - 4

SEO
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 132 (33.42%) CMS
2 79 (20.00%) WordPress
3 18 (4.56%) Drupal
4 13 (3.29%) Umbraco
5 12 (3.04%) Kentico
6 8 (2.03%) Sitecore CMS
7 6 (1.52%) Headless CMS
8 5 (1.27%) IIS
9 2 (0.51%) Joomla!
9 2 (0.51%) SAS
10 1 (0.25%) EPiServer
10 1 (0.25%) Ethereum
10 1 (0.25%) Sitefinity
Applications
1 30 (7.59%) Microsoft Excel
2 18 (4.56%) Photoshop
3 12 (3.04%) Microsoft Office
3 12 (3.04%) Microsoft PowerPoint
4 10 (2.53%) Adobe Creative Suite
5 8 (2.03%) Adobe XD
6 6 (1.52%) Adobe Premiere
7 5 (1.27%) Adobe Illustrator
8 4 (1.01%) Sketch
8 4 (1.01%) Trello
9 3 (0.76%) InDesign
10 2 (0.51%) Microsoft Project
10 2 (0.51%) MS Visio
11 1 (0.25%) Spreadsheet
Business Applications
1 29 (7.34%) Shopify
2 7 (1.77%) Magento
3 6 (1.52%) Dynamics CRM
4 5 (1.27%) CiviCRM
5 1 (0.25%) Payment Gateway
5 1 (0.25%) Raiser’s Edge
5 1 (0.25%) Salesforce CRM
Cloud Services
1 130 (32.91%) Google Analytics
2 58 (14.68%) Google Ads
3 21 (5.32%) Facebook Ads
4 20 (5.06%) SaaS
5 19 (4.81%) GitHub
6 17 (4.30%) Slack
7 15 (3.80%) Zapier
8 13 (3.29%) Google Sheets
9 12 (3.04%) Figma
10 11 (2.78%) Canva
10 11 (2.78%) Kontent
10 11 (2.78%) MailChimp
11 10 (2.53%) AWS
11 10 (2.53%) Azure
12 8 (2.03%) Power Platform
13 6 (1.52%) Adobe Analytics
13 6 (1.52%) Adobe Creative Cloud
13 6 (1.52%) Google Tag Manager
14 5 (1.27%) Asana
14 5 (1.27%) Storyblok
Communications & Networking
1 5 (1.27%) SMS
2 4 (1.01%) Intranet
3 2 (0.51%) DNS
3 2 (0.51%) TCP/IP
4 1 (0.25%) Internet
4 1 (0.25%) SNA
Database & Business Intelligence
1 25 (6.33%) MySQL
2 18 (4.56%) Looker
3 11 (2.78%) SQL Server
4 8 (2.03%) Power BI
5 5 (1.27%) Data Mining
6 4 (1.01%) MongoDB
6 4 (1.01%) NoSQL
6 4 (1.01%) PostgreSQL
7 2 (0.51%) Data Warehouse
7 2 (0.51%) Tableau
8 1 (0.25%) Amazon QuickSight
8 1 (0.25%) Amazon Redshift
8 1 (0.25%) BigQuery
8 1 (0.25%) DynamoDB
8 1 (0.25%) Endeca
8 1 (0.25%) MariaDB
8 1 (0.25%) Metadata
8 1 (0.25%) Redis
8 1 (0.25%) SQL Server Integration Services
8 1 (0.25%) SQL Server Reporting Services
Development Applications
1 36 (9.11%) Git
2 21 (5.32%) JIRA
3 16 (4.05%) Bazaar
4 4 (1.01%) Cucumber
5 3 (0.76%) Jasmine
5 3 (0.76%) JMeter
5 3 (0.76%) Mocha
5 3 (0.76%) PHPUnit
5 3 (0.76%) Vite
5 3 (0.76%) webpack
6 2 (0.51%) GitLab
6 2 (0.51%) Jenkins
6 2 (0.51%) Selenium
7 1 (0.25%) Bitbucket
7 1 (0.25%) Subversion
General
1 254 (64.30%) Marketing
2 144 (36.46%) Social Skills
3 101 (25.57%) Analytical Skills
4 79 (20.00%) Advertising
5 49 (12.41%) Retail
6 36 (9.11%) Inclusion and Diversity
7 28 (7.09%) Publishing
8 25 (6.33%) Organisational Skills
9 24 (6.08%) Finance
10 21 (5.32%) Legal
11 14 (3.54%) Multimedia
12 13 (3.29%) Presentation Skills
13 12 (3.04%) Brand Awareness
14 7 (1.77%) Automotive
14 7 (1.77%) French Language
14 7 (1.77%) Law
15 6 (1.52%) Games
15 6 (1.52%) Influencing Skills
15 6 (1.52%) Public Sector
15 6 (1.52%) Spanish Language
Job Titles
1 61 (15.44%) Developer
2 37 (9.37%) SEO Specialist
3 36 (9.11%) Senior
4 27 (6.84%) Lead
5 20 (5.06%) Digital Executive
5 20 (5.06%) Web Developer
5 20 (5.06%) Web Manager
6 17 (4.30%) Analyst
6 17 (4.30%) Marketing Executive
6 17 (4.30%) SEO Manager
7 15 (3.80%) Head of Digital
7 15 (3.80%) Marketing Manager
8 14 (3.54%) PPC Specialist
9 12 (3.04%) Designer
9 12 (3.04%) SEO Executive
10 11 (2.78%) Communications Officer
10 11 (2.78%) Project Manager
10 11 (2.78%) Web Project Manager
11 9 (2.28%) Front-End Developer (Client-Side Developer)
11 9 (2.28%) Senior Analyst
Libraries, Frameworks & Software Standards
1 105 (26.58%) HTML
2 100 (25.32%) CSS
3 31 (7.85%) React
4 22 (5.57%) .NET
5 18 (4.56%) HTML5
6 17 (4.30%) AngularJS
6 17 (4.30%) jQuery
6 17 (4.30%) Laravel
7 15 (3.80%) Node.js
8 14 (3.54%) CSS3
8 14 (3.54%) Vue
9 11 (2.78%) JSON
10 10 (2.53%) XML
11 9 (2.28%) ASP.NET
12 8 (2.03%) Web Services
13 7 (1.77%) .NET Core
13 7 (1.77%) Jest
13 7 (1.77%) Sass
14 6 (1.52%) Next.js
15 4 (1.01%) Playwright
Miscellaneous
1 128 (32.41%) Social Media
2 50 (12.66%) Blog
3 24 (6.08%) Algorithms
3 24 (6.08%) Product Ownership
4 18 (4.56%) Analytical Mindset
5 15 (3.80%) Self-Motivation
6 11 (2.78%) Mobile App
7 9 (2.28%) Marketing Technology
8 8 (2.03%) BBC
8 8 (2.03%) Management Information System
9 6 (1.52%) Digital Media
9 6 (1.52%) NHS
10 5 (1.27%) Graphic Design
10 5 (1.27%) Podcast
11 4 (1.01%) Video Editing
11 4 (1.01%) Virtual Team
12 3 (0.76%) Driving Licence
12 3 (0.76%) FMCG
12 3 (0.76%) Motion Graphics
12 3 (0.76%) Robotics
Operating Systems
1 1 (0.25%) Android
1 1 (0.25%) Apple iOS
1 1 (0.25%) Windows
Processes & Methodologies
1 191 (48.35%) Analytics
2 128 (32.41%) Digital Marketing
3 116 (29.37%) E-Commerce
4 109 (27.59%) Pay per click
5 89 (22.53%) User Experience
6 81 (20.51%) Web Development
7 71 (17.97%) CRM
7 71 (17.97%) Problem-Solving
7 71 (17.97%) Project Management
8 64 (16.20%) Content Management
8 64 (16.20%) Marketing Strategy
9 50 (12.66%) Actionable Insight
10 46 (11.65%) B2B
10 46 (11.65%) Roadmaps
11 43 (10.89%) Email Marketing
12 41 (10.38%) Conversion Rate Optimisation
13 39 (9.87%) Agile
13 39 (9.87%) Content Strategy
14 35 (8.86%) Copywriting
15 33 (8.35%) Digital Strategy
Programming Languages
1 62 (15.70%) JavaScript
2 42 (10.63%) PHP
3 23 (5.82%) Python
4 18 (4.56%) SQL
5 17 (4.30%) Java
6 15 (3.80%) C#
7 6 (1.52%) TypeScript
8 4 (1.01%) R
9 2 (0.51%) C++
10 1 (0.25%) MATLAB
Qualifications
1 57 (14.43%) Degree
2 20 (5.06%) Computer Science Degree
3 14 (3.54%) DBS Check
4 3 (0.76%) BPSS Clearance
4 3 (0.76%) Master's Degree
5 2 (0.51%) Microsoft Certification
6 1 (0.25%) GISF
Quality Assurance & Compliance
1 60 (15.19%) Accessibility
2 18 (4.56%) GDPR
3 11 (2.78%) QA
4 8 (2.03%) Actionable Recommendations
4 8 (2.03%) WCAG
5 4 (1.01%) PCI DSS
6 1 (0.25%) Data Quality
6 1 (0.25%) PERC
System Software
1 9 (2.28%) Docker
2 1 (0.25%) Active Directory
Systems Management
1 1 (0.25%) cPanel
1 1 (0.25%) Kubernetes
1 1 (0.25%) Matomo
Vendors
1 188 (47.59%) Google
2 47 (11.90%) Microsoft
3 38 (9.62%) Ahrefs
3 38 (9.62%) Facebook
4 33 (8.35%) Adobe
5 31 (7.85%) Instagram
6 29 (7.34%) Screaming Frog
7 23 (5.82%) Salesforce
8 21 (5.32%) TikTok
8 21 (5.32%) WooCommerce
9 14 (3.54%) Pinterest
10 11 (2.78%) YouTube
11 9 (2.28%) Hotjar
12 8 (2.03%) JD Edwards
12 8 (2.03%) Sitecore
13 5 (1.27%) Hootsuite
13 5 (1.27%) HubSpot
13 5 (1.27%) Intel
13 5 (1.27%) Twitter
14 4 (1.01%) dotdigital