The following table provides summary statistics for permanent job vacancies with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 3 months to 22 March 2017 with a comparison to the same period in the previous 2 years.

3 months to
22 Mar 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
UK
Rank 369 408 323
Rank change year-on-year +39 -85  
Permanent jobs citing SEO 668 733 1026
As % of all permanent IT jobs advertised in the UK 0.80% 0.72% 0.98%
As % of the Processes & Methodologies category 0.89% 0.81% 1.12%
Number of salaries quoted 537 607 778
Median salary £37,500 £35,000 £35,000
Median salary % change year-on-year +7.14% -  
90% offered a salary of more than £25,000 £25,000 £22,500
10% offered a salary of more than £60,000 £57,500 £60,000
UK excluding London median salary £35,000 £35,000 £32,277
% change year-on-year - +8.43%  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process and methodology skills.

Process & Methodology Skills
UK
Permanent job vacancies with a requirement for process and methodology skills 74701 90545 91461
As % of all permanent IT job vacancies advertised in the UK 89.04% 88.48% 87.02%
Number of salaries quoted 61327 74932 73985
Median salary £50,000 £50,000 £49,000
Median salary % change year-on-year - +2.04%  
90% offered a salary of more than £32,500 £32,500 £31,500
10% offered a salary of more than £77,500 £75,000 £75,000
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

SEO
Job Vacancy Trend

The job posting trend of jobs advertised citing SEO as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO.

Salary trend for SEO in the UK

SEO
Salary Histogram

The salary distribution of IT jobs citing SEO over the 3 months to 22 March 2017.

Salary histogram for SEO in the UK

SEO
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the UK over the 3 months to 22 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +41 605 £37,500 +7.14% 149
London +43 250 £45,000 +8.43% 52
South East -26 96 £35,000 -6.66% 22
North West -10 67 £38,500 +28.33% 30
Manchester -9 49 £49,000 +63.33% 18
Yorkshire +13 46 £35,000 - 4
West Midlands +18 42 £37,500 +33.92% 6
East of England +43 41 £37,500 +28.20% 15
East Midlands +29 41 £29,500 -2.47% 12
City of London +52 38 £46,750 +8.09% 12
South West -3 26 £33,000 -5.71% 7
Surrey +12 24 £33,000 -17.50% 8
Worcestershire +8 23 £37,500 +7.14% 1
Hertfordshire - 22 £45,000 - 4
West Yorkshire +5 21 £35,000 - 3
Oxfordshire +6 20 £35,000 +7.69%
Worcester +6 18 £37,500 +50.00%
Kent +33 17 £28,500 +18.75% 2
Hampshire +9 17 £38,862 +11.03% 4
Wales +27 16 £37,500 -16.66% 6
North Yorkshire +8 16 £32,500 +18.18%
Harrogate +9 15 £33,750 +9.75%
Hereford - 15 £37,500 -
Herefordshire - 15 £37,500 -
Leeds +1 13 £33,500 -4.28% 2
Leicestershire -3 13 £29,000 -3.33% 1
Leicester -6 13 £29,000 -3.33% 1
Nottinghamshire +7 12 £32,500 +6.55% 2
Buckinghamshire +15 10 £37,500 +36.36%
Henley-on-Thames - 10 £27,500 -

SEO
Top 30 Related IT Skills

For the 6 months to 22 March 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for SEO.

1 753 (53.67%) Marketing
2 650 (46.33%) HTML
3 567 (40.41%) CSS
4 526 (37.49%) JavaScript
5 523 (37.28%) Analytics
6 423 (30.15%) Digital Marketing
7 388 (27.66%) E-Commerce
8 384 (27.37%) Web Development
9 381 (27.16%) Google
9 381 (27.16%) Social Media
10 362 (25.80%) User Experience
11 338 (24.09%) Pay per click
12 335 (23.88%) Agile Software Development
13 328 (23.38%) CMS
14 302 (21.53%) Google Analytics
15 296 (21.10%) HTML5
16 291 (20.74%) PHP
17 250 (17.82%) jQuery
18 214 (15.25%) Analytical Skills
19 209 (14.90%) CSS3
20 195 (13.90%) WordPress
21 181 (12.90%) Sass
22 178 (12.69%) Retail
23 177 (12.62%) Front End Development
24 174 (12.40%) Adobe
24 174 (12.40%) MVC
25 173 (12.33%) Git (software)
26 170 (12.12%) Degree
27 168 (11.97%) Content Management
27 168 (11.97%) .NET

SEO
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 328 (23.38%) CMS
2 195 (13.90%) WordPress
3 51 (3.64%) Umbraco
4 33 (2.35%) Drupal
5 30 (2.14%) IIS
6 26 (1.85%) Apache
7 25 (1.78%) nginx
8 22 (1.57%) Sitecore CMS
9 20 (1.43%) Elasticsearch
10 17 (1.21%) EPiServer
11 13 (0.93%) SharePoint
12 12 (0.86%) Adobe Experience Manager
13 11 (0.78%) Skype for Business
14 10 (0.71%) Joomla!
15 7 (0.50%) concrete5
15 7 (0.50%) ExpressionEngine
16 6 (0.43%) Kentico
17 4 (0.29%) Sitefinity
17 4 (0.29%) Tomcat
17 4 (0.29%) WebSphere
Applications
1 159 (11.33%) Photoshop
2 93 (6.63%) Adobe Illustrator
3 52 (3.71%) MS Office
4 48 (3.42%) MS Excel
5 40 (2.85%) Adobe Creative Suite
6 23 (1.64%) MS PowerPoint
7 14 (1.00%) Fireworks
7 14 (1.00%) InDesign
8 6 (0.43%) Adobe Captivate
9 4 (0.29%) Adobe After Effects
9 4 (0.29%) OmniGraffle
9 4 (0.29%) Spreadsheet
10 3 (0.21%) Adobe Premiere
10 3 (0.21%) GIMP
10 3 (0.21%) InVision
10 3 (0.21%) MS Visio
10 3 (0.21%) PaintShop Pro
11 2 (0.14%) Acrobat
Business Applications
1 58 (4.13%) Magento
2 20 (1.43%) WebTrends
3 17 (1.21%) Shopify
4 9 (0.64%) Dynamics CRM
5 8 (0.57%) SAP Oil and Gas
6 7 (0.50%) Fredhopper
6 7 (0.50%) Payment Gateway
7 6 (0.43%) Adobe Campaign
7 6 (0.43%) Salesforce.com CRM
8 5 (0.36%) OpenCart
9 2 (0.14%) SAP Hybris
10 1 (0.071%) Dynamics NAV
10 1 (0.071%) Eloqua
10 1 (0.071%) Kissmetrics
10 1 (0.071%) SessionCam
10 1 (0.071%) Social Studio
Cloud Services
1 302 (21.53%) Google Analytics
2 97 (6.91%) AdWords
3 39 (2.78%) Amazon AWS
4 33 (2.35%) Adobe Analytics
5 27 (1.92%) SaaS
6 25 (1.78%) Microsoft Azure
7 23 (1.64%) Google Tag Manager
8 19 (1.35%) MailChimp
9 12 (0.86%) Sage Pay
10 11 (0.78%) Amazon S3
11 10 (0.71%) Google Cloud Platform
12 8 (0.57%) IaaS
12 8 (0.57%) PaaS
13 5 (0.36%) Basecamp
13 5 (0.36%) GitHub
14 4 (0.29%) Cloud Computing
14 4 (0.29%) Office 365
14 4 (0.29%) SmartFocus
15 3 (0.21%) Chartbeat
16 1 (0.071%) Asana
Communications & Networking
1 94 (6.70%) Internet
2 28 (2.00%) HTTP
3 21 (1.50%) DNS
4 13 (0.93%) Skype
5 12 (0.86%) Firewall
6 11 (0.78%) SSL
7 8 (0.57%) FTP
7 8 (0.57%) VoIP
8 5 (0.36%) SAN
9 4 (0.29%) Cisco ASA
9 4 (0.29%) Intranet
10 3 (0.21%) HTTPS
10 3 (0.21%) WAN
11 2 (0.14%) Cisco IOS
11 2 (0.14%) DHCP
11 2 (0.14%) LAN
11 2 (0.14%) Wi-Fi
11 2 (0.14%) Wireless
11 2 (0.14%) Wireshark
12 1 (0.071%) Reverse Proxy
Database & Business Intelligence
1 157 (11.19%) MySQL
2 87 (6.20%) SQL Server
3 49 (3.49%) Relational Database
4 31 (2.21%) Big Data
5 23 (1.64%) NoSQL
5 23 (1.64%) Redis
6 16 (1.14%) MongoDB
7 14 (1.00%) PostgreSQL
8 11 (0.78%) SQL Server 2008
9 8 (0.57%) BusinessObjects
9 8 (0.57%) Data Warehouse
10 7 (0.50%) RDBMS
11 6 (0.43%) CouchDB
12 5 (0.36%) SQL Server 2012
13 4 (0.29%) Data Mining
14 3 (0.21%) Oracle Reports
15 2 (0.14%) Mixpanel
15 2 (0.14%) MS Access
15 2 (0.14%) SQL Server Integration Services
15 2 (0.14%) SQL Server Reporting Services
Development Applications
1 173 (12.33%) Git (software)
2 70 (4.99%) Grunt
3 45 (3.21%) gulp
4 44 (3.14%) Selenium
5 40 (2.85%) Subversion
6 34 (2.42%) Jasmine
7 29 (2.07%) Team Foundation Server
8 28 (2.00%) JIRA
9 26 (1.85%) Dreamweaver
9 26 (1.85%) webpack
10 19 (1.35%) TeamCity
11 16 (1.14%) Mocha
12 14 (1.00%) Jenkins
13 13 (0.93%) Visual Studio
14 12 (0.86%) Babel
15 11 (0.78%) Karma Test Runner
16 10 (0.71%) PHPUnit
17 9 (0.64%) Bower
18 8 (0.57%) Axure RP
18 8 (0.57%) Xdebug
General
1 753 (53.67%) Marketing
2 178 (12.69%) Retail
3 161 (11.48%) Advertising
3 161 (11.48%) Finance
4 75 (5.35%) Publishing
5 73 (5.20%) Legal
6 33 (2.35%) Banking
7 32 (2.28%) Telecoms
8 25 (1.78%) Games
9 21 (1.50%) Brand Awareness
10 14 (1.00%) Manufacturing
11 13 (0.93%) Electronics
12 12 (0.86%) Automotive
13 10 (0.71%) German Language
14 9 (0.64%) Pharmaceutical
15 8 (0.57%) French Language
15 8 (0.57%) Multimedia
16 5 (0.36%) Online Betting
16 5 (0.36%) Spanish Language
17 4 (0.29%) Portuguese Language
Job Titles
1 510 (36.35%) Developer
2 163 (11.62%) Front End Developer (Client-Side Developer)
3 146 (10.41%) Web Developer
4 105 (7.48%) Marketing Manager
5 99 (7.06%) HTML Developer
6 96 (6.84%) SEO Manager
7 94 (6.70%) PHP Developer
8 85 (6.06%) C# Developer
9 82 (5.84%) Designer
10 80 (5.70%) JavaScript Developer
11 79 (5.63%) HTML CSS Developer
12 68 (4.85%) .NET Developer
13 67 (4.78%) Senior Developer
14 65 (4.63%) Analyst
15 61 (4.35%) Digital Marketing Manager
16 49 (3.49%) Full Stack Developer
17 47 (3.35%) Account Manager
17 47 (3.35%) C# .NET Developer
17 47 (3.35%) Marketing Executive
18 46 (3.28%) Web Manager
Libraries, Frameworks & Software Standards
1 650 (46.33%) HTML
2 567 (40.41%) CSS
3 296 (21.10%) HTML5
4 250 (17.82%) jQuery
5 209 (14.90%) CSS3
6 181 (12.90%) Sass
7 168 (11.97%) .NET
8 153 (10.91%) AngularJS
9 114 (8.13%) ASP.NET
10 95 (6.77%) LESS
11 92 (6.56%) ASP.NET MVC
12 74 (5.27%) Web Services
13 70 (4.99%) Node.js
14 67 (4.78%) Ajax
14 67 (4.78%) Twitter Bootstrap
15 55 (3.92%) XML
16 52 (3.71%) KnockoutJS
17 49 (3.49%) React
18 48 (3.42%) XHTML
19 46 (3.28%) RESTful
Miscellaneous
1 381 (27.16%) Social Media
2 362 (25.80%) User Experience
3 214 (15.25%) Analytical Skills
4 96 (6.84%) Mobile App
5 73 (5.20%) Digital Media
6 70 (4.99%) Blog
7 46 (3.28%) Computer Science
8 32 (2.28%) Management Information System
9 30 (2.14%) iPad
10 21 (1.50%) Graphic Design
11 20 (1.43%) PMI
12 18 (1.28%) W3C
13 16 (1.14%) Algorithms
14 15 (1.07%) New Media
15 12 (0.86%) Animation
15 12 (0.86%) Social Network
16 11 (0.78%) Spread Betting
17 8 (0.57%) Enterprise Software
17 8 (0.57%) Hybrid Cloud
17 8 (0.57%) IVR
Operating Systems
1 50 (3.56%) Linux
2 40 (2.85%) Windows
3 22 (1.57%) Windows Server
4 18 (1.28%) Android
5 13 (0.93%) CentOS
6 11 (0.78%) Apple iOS
6 11 (0.78%) Mac OS X
7 8 (0.57%) Debian
8 5 (0.36%) Ubuntu
9 3 (0.21%) Mac OS
9 3 (0.21%) Unix
10 2 (0.14%) Windows 7
10 2 (0.14%) Windows Server 2003
10 2 (0.14%) Windows Server 2008
11 1 (0.071%) AIX
11 1 (0.071%) HPUX
11 1 (0.071%) Red Hat Enterprise Linux
11 1 (0.071%) Windows 2000 Server
11 1 (0.071%) Windows Server 2012
11 1 (0.071%) Windows Vista
Processes & Methodologies
1 523 (37.28%) Analytics
2 423 (30.15%) Digital Marketing
3 388 (27.66%) E-Commerce
4 384 (27.37%) Web Development
5 338 (24.09%) Pay per click
6 335 (23.88%) Agile Software Development
7 177 (12.62%) Front End Development
8 174 (12.40%) MVC
9 168 (11.97%) Content Management
10 129 (9.19%) Web Analytics
11 126 (8.98%) Email Marketing
12 120 (8.55%) CRM
12 120 (8.55%) Marketing Strategy
13 116 (8.27%) Project Management
14 104 (7.41%) Online Marketing
15 97 (6.91%) Scrum
16 93 (6.63%) Lead Generation
16 93 (6.63%) Web Design
17 90 (6.41%) Responsive Web Design
18 88 (6.27%) OO
Programming Languages
1 526 (37.49%) JavaScript
2 291 (20.74%) PHP
3 132 (9.41%) C#
4 128 (9.12%) SQL
5 85 (6.06%) Java
6 69 (4.92%) Python
7 33 (2.35%) ES6
8 32 (2.28%) TypeScript
9 29 (2.07%) Go
10 24 (1.71%) Ruby
11 16 (1.14%) C++
12 13 (0.93%) Perl
13 9 (0.64%) C
13 9 (0.64%) VBA
14 8 (0.57%) VB.NET
15 5 (0.36%) R
15 5 (0.36%) T-SQL
16 4 (0.29%) Apple Swift
16 4 (0.29%) PowerShell
17 2 (0.14%) Clojure
Qualifications
1 170 (12.12%) Degree
2 20 (1.43%) PMI Certification
3 12 (0.86%) Security Cleared
4 8 (0.57%) OCMJEA
4 8 (0.57%) Sun Certification
5 6 (0.43%) SC Cleared
6 5 (0.36%) CISM
6 5 (0.36%) CISSP
7 4 (0.29%) ISEB
8 3 (0.21%) Cisco Certification
8 3 (0.21%) PMP
9 2 (0.14%) BC Cleared
9 2 (0.14%) CCNP
9 2 (0.14%) CITP
9 2 (0.14%) DBS Check
9 2 (0.14%) MCSD
9 2 (0.14%) Microsoft Certification
10 1 (0.071%) CCIE
10 1 (0.071%) Postgraduate
10 1 (0.071%) VMware Certified Professional (VCP)
Quality Assurance & Compliance
1 50 (3.56%) WCAG
2 34 (2.42%) QA
3 8 (0.57%) SLA
4 5 (0.36%) ISO/IEC 27001
4 5 (0.36%) RMADS
5 3 (0.21%) Data Quality
6 2 (0.14%) WAI
7 1 (0.071%) PCI DSS
System Software
1 14 (1.00%) Varnish
2 6 (0.43%) VMware Infrastructure
3 5 (0.36%) Active Directory
4 3 (0.21%) Docker
5 2 (0.14%) Samba
5 2 (0.14%) VMware Server
6 1 (0.071%) Hyper-V
6 1 (0.071%) Microsoft App-V
6 1 (0.071%) Microsoft Virtual Server
6 1 (0.071%) Virtual Servers
Systems Management
1 11 (0.78%) Puppet
2 7 (0.50%) Opscode Chef
3 6 (0.43%) cPanel
4 3 (0.21%) Cisco Prime
5 2 (0.14%) Ansible
5 2 (0.14%) Terraform
5 2 (0.14%) Tivoli
5 2 (0.14%) Tivoli Storage Manager
6 1 (0.071%) Capistrano
6 1 (0.071%) EMC NetWorker
6 1 (0.071%) HP Quality Center
6 1 (0.071%) Kubernetes
6 1 (0.071%) McAfee ePO
6 1 (0.071%) Nagios
6 1 (0.071%) NetCrunch
6 1 (0.071%) SCCM
6 1 (0.071%) SCOM
6 1 (0.071%) Symantec Enterprise Vault
6 1 (0.071%) WSUS
6 1 (0.071%) Zenoss
Vendors
1 381 (27.16%) Google
2 174 (12.40%) Adobe
3 97 (6.91%) Microsoft
4 48 (3.42%) Facebook
5 41 (2.92%) Twitter
6 38 (2.71%) Zend
7 25 (1.78%) Sitecore
8 19 (1.35%) Optimizely
8 19 (1.35%) SAP
9 18 (1.28%) Salesforce.com
9 18 (1.28%) Xamarin
10 16 (1.14%) Monetate
11 15 (1.07%) Red Hat
12 13 (0.93%) Omniture
13 12 (0.86%) DoubleClick
14 11 (0.78%) Hitwise
14 11 (0.78%) hybris
15 10 (0.71%) Sophos
16 8 (0.57%) ATG
16 8 (0.57%) PayPal
Bury, Lancashire
Oscar
Salary: £30000 - £35000 per annum + Competitive Benefits
Posted: 20 hours ago
Dundee, Angus
Cathcart Associates Ltd
Salary: £26000 - £30000 per annum
Posted: 11 hours ago
Hungerford, Berkshire
Big Red Recruitment
Salary: £25000 - £33000 per annum + Car Allow, Health Ins.
Posted: 16 hours ago
Kettering, Northamptonshire
Spring Technology
Salary: £20000.00 - £26000.00 per annum + bonuses and benefits
Posted: 13 hours ago
Northamptonshire
Greywood Associates Limited
Salary: £15000 - £25000 per annum + Benefits
Posted: 13 hours ago
City, London
Harvey Nash plc
Salary: £70000 - £90000 per annum
Posted: 13 hours ago
London
Tria Recruitment
Salary: £55000 - £70000 per annum + Pension / Healthcare / Bonus
Posted: Yesterday
London
ReThink Recruitment
Salary: £35000 - £50000 per annum + Benefits
Posted: 18 hours ago
London
The Bridge Ltd
Salary: £29,000 per annum
Posted: Yesterday
Worksop, Nottinghamshire
The Bridge Ltd
Salary: £29,000 per annum
Posted: Yesterday
London
Networking People
Salary: £48000 - £52000 per annum + Bens
Posted: Yesterday
London
We Are Aspire Ltd
Salary: £25000.00 - £29000.00 per annum
Posted: 11 hours ago
London
We Are Aspire Ltd
Salary: £28000.00 - £30000.00 per annum + bonus and benefits
Posted: 12 hours ago
Northampton, Northamptonshire
Harvey Nash plc
Salary: £35000 - £50000 per annum + + attractive package
Posted: Yesterday
Maldon, Essex
Service Care Solutions Recruitment
Salary: From £18,000 to £18,000 per annum
Posted: 2 days ago
London
Burns Sheehan
Salary: £45000 - £65000 per annum + benefits
Posted: 2 days ago
Worcestershire
Searchability
Salary: £30000 - £40000 per annum + benefits
Posted: 2 days ago
London
Salt
Salary: £100000 - £120000 per annum
Posted: 17 hours ago
London
Reco Ltd
Salary: Up to £40,000
Posted: 5 days ago
Ipswich, Suffolk
Lorien Resourcing
Salary: £10000 - £99999 per annum
Posted: 16 hours ago
Southampton, Hampshire
The People Network
Salary: £20000 - £35000 per annum
Posted: 2 days ago
Kettering, Northamptonshire
Stafford-Sharp Associates
Salary: £18000.00 - £23000.00 per annum
Posted: 2 days ago
Manchester, Lancashire
Jagger Talent
Salary: From £25,000 to £28,000 per annum
Posted: 2 days ago
Newcastle Upon Tyne, Tyne and Wear
Northern Recruitment Group
Salary: From £16,000 to £20,000 per annum
Posted: 2 days ago
Central London / West End
Evolution Recruitment Solutions
Salary: 40,000 - 50,000
Posted: 5 days ago
Kettering, Northamptonshire
Spring Technology
Salary: £16000.00 - £19000.00 per annum + bonus and benefits
Posted: 14 hours ago
Surrey
Sanderson
Salary: £43000 - £48000 per annum
Posted: 2 days ago
Manchester, Lancashire
Mortimer Spinks
Salary: £25000 - £40000 per annum + Plus bonus and benefits
Posted: 6 days ago
Batley, West Yorkshire
Type Agency
Salary: From £25,000 to £30,000 per annum
Posted: 6 days ago
Swansea, West Glamorgan
Experis Ltd
Salary: £37428.00 - £60649.00 per annum
Posted: Yesterday