Search Engine Optimisation (SEO)
UK

The table below provides summary statistics for permanent job vacancies requiring SEO skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited SEO over the 6 months leading up to 1 April 2025, comparing them to the same period in the previous two years.

6 months to
1 Apr 2025
Same period 2024 Same period 2023
Rank 377 498 585
Rank change year-on-year +121 +87 -110
Permanent jobs citing SEO 335 394 473
As % of all permanent jobs advertised in the UK 0.66% 0.43% 0.43%
As % of the Processes & Methodologies category 0.71% 0.49% 0.45%
Number of salaries quoted 164 352 310
10th Percentile £30,300 £25,500 £27,500
25th Percentile £32,500 £29,000 £36,250
Median annual salary (50th Percentile) £45,000 £37,500 £45,000
Median % change year-on-year +20.00% -16.67% -5.26%
75th Percentile £68,750 £48,750 £57,313
90th Percentile £73,750 £60,000 £78,750
UK excluding London median annual salary £43,000 £35,000 £40,754
% change year-on-year +22.86% -14.12% +1.89%

All Process and Methodology Skills
UK

SEO falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 47,236 80,210 105,970
As % of all permanent jobs advertised in the UK 93.56% 86.88% 95.67%
Number of salaries quoted 25,832 57,895 61,933
10th Percentile £31,250 £29,250 £34,045
25th Percentile £44,000 £40,000 £45,000
Median annual salary (50th Percentile) £58,000 £55,000 £61,500
Median % change year-on-year +5.45% -10.57% +2.50%
75th Percentile £77,500 £73,410 £82,500
90th Percentile £98,750 £92,500 £100,000
UK excluding London median annual salary £52,600 £50,000 £54,500
% change year-on-year +5.20% -8.26% +3.81%

SEO
Job Vacancy Trend

Job postings citing SEO as a proportion of all IT jobs advertised.

Job vacancy trend for SEO in the UK

SEO
Salary Trend

3-month moving average salary quoted in jobs citing SEO.

Salary trend for SEO in the UK

SEO
Salary Histogram

Salary distribution for jobs citing SEO over the 6 months to 1 April 2025.

Salary histogram for SEO in the UK

SEO
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the UK over the 6 months to 1 April 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +77 270 £45,000 +20.00% 740
UK excluding London +105 178 £43,000 +22.86% 429
Work from Home +121 137 £47,512 +26.70% 301
London +121 122 £60,000 +26.32% 358
South East +65 47 £60,000 +84.62% 108
Midlands +45 42 £35,000 -6.67% 90
East Midlands +62 30 £35,000 -11.39% 22
North of England +54 28 £40,000 +14.29% 138
Scotland +124 24 £36,500 +4.29% 10
North West +20 20 £40,000 +14.29% 82
South West +87 17 £65,000 +62.50% 49
East of England +48 13 £42,500 +21.43% 35
West Midlands +16 12 £40,000 +33.33% 66
Yorkshire +51 6 £29,500 -15.71% 45
Wales +48 6 £60,000 +79.10% 10
North East +37 2 £45,000 -19.75% 13
Northern Ireland +34 1 - - 2

SEO
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 124 (37.01%) CMS
2 75 (22.39%) WordPress
3 19 (5.67%) Drupal
4 13 (3.88%) Kentico
5 9 (2.69%) Umbraco
6 8 (2.39%) Sitecore CMS
7 6 (1.79%) Headless CMS
8 3 (0.90%) IIS
9 2 (0.60%) Joomla!
9 2 (0.60%) SAS
10 1 (0.30%) Apache
10 1 (0.30%) Ethereum
10 1 (0.30%) Magnolia
10 1 (0.30%) Sitefinity
Applications
1 27 (8.06%) Microsoft Excel
2 13 (3.88%) Microsoft Office
3 12 (3.58%) Photoshop
4 10 (2.99%) Microsoft PowerPoint
5 8 (2.39%) Adobe Creative Suite
5 8 (2.39%) Adobe XD
6 6 (1.79%) InDesign
7 5 (1.49%) Adobe Premiere
8 4 (1.19%) Sketch
8 4 (1.19%) Trello
9 3 (0.90%) Adobe Illustrator
10 2 (0.60%) Microsoft Project
10 2 (0.60%) MS Visio
11 1 (0.30%) Spreadsheet
Business Applications
1 28 (8.36%) Shopify
2 5 (1.49%) CiviCRM
3 4 (1.19%) Dynamics CRM
3 4 (1.19%) Magento
4 1 (0.30%) Raiser’s Edge
Cloud Services
1 116 (34.63%) Google Analytics
2 59 (17.61%) Google Ads
3 19 (5.67%) Facebook Ads
3 19 (5.67%) GitHub
4 18 (5.37%) Zapier
5 17 (5.07%) Slack
6 14 (4.18%) SaaS
7 12 (3.58%) Kontent
8 11 (3.28%) Figma
9 10 (2.99%) MailChimp
10 9 (2.69%) AWS
10 9 (2.69%) Google Tag Manager
10 9 (2.69%) Power Platform
11 8 (2.39%) Asana
11 8 (2.39%) Azure
11 8 (2.39%) Google Data Studio
11 8 (2.39%) Google Sheets
12 7 (2.09%) Canva
13 6 (1.79%) GCP
14 5 (1.49%) Adobe Creative Cloud
Communications & Networking
1 5 (1.49%) SMS
2 3 (0.90%) Internet
3 2 (0.60%) DNS
3 2 (0.60%) TCP/IP
4 1 (0.30%) SNA
Database & Business Intelligence
1 28 (8.36%) MySQL
2 19 (5.67%) Looker
3 9 (2.69%) Power BI
3 9 (2.69%) SQL Server
4 4 (1.19%) MongoDB
4 4 (1.19%) PostgreSQL
5 3 (0.90%) BigQuery
6 2 (0.60%) Data Warehouse
6 2 (0.60%) NoSQL
6 2 (0.60%) Tableau
7 1 (0.30%) Amazon QuickSight
7 1 (0.30%) Amazon Redshift
7 1 (0.30%) Data Mining
7 1 (0.30%) DynamoDB
7 1 (0.30%) MariaDB
7 1 (0.30%) Redis
Development Applications
1 41 (12.24%) Git
2 18 (5.37%) JIRA
3 4 (1.19%) Cucumber
4 3 (0.90%) Jasmine
4 3 (0.90%) Mocha
4 3 (0.90%) PHPUnit
4 3 (0.90%) webpack
5 2 (0.60%) Vite
6 1 (0.30%) Bitbucket
6 1 (0.30%) JMeter
6 1 (0.30%) Subversion
General
1 221 (65.97%) Marketing
2 127 (37.91%) Social Skills
3 71 (21.19%) Advertising
4 68 (20.30%) Analytical Skills
5 30 (8.96%) Inclusion and Diversity
6 25 (7.46%) Publishing
7 23 (6.87%) Finance
8 22 (6.57%) Retail
9 19 (5.67%) Organisational Skills
10 16 (4.78%) Legal
10 16 (4.78%) Multimedia
11 12 (3.58%) Presentation Skills
12 11 (3.28%) Brand Awareness
13 7 (2.09%) French Language
14 6 (1.79%) Law
14 6 (1.79%) Spanish Language
15 5 (1.49%) Banking
15 5 (1.49%) Public Sector
16 4 (1.19%) Influencing Skills
16 4 (1.19%) Retail Banking
Job Titles
1 68 (20.30%) Developer
2 35 (10.45%) Senior
2 35 (10.45%) SEO Specialist
3 24 (7.16%) Web Developer
4 19 (5.67%) Digital Executive
4 19 (5.67%) Lead
4 19 (5.67%) Web Manager
5 16 (4.78%) Analyst
6 15 (4.48%) Head of Digital
6 15 (4.48%) PPC Specialist
7 12 (3.58%) Marketing Manager
7 12 (3.58%) Project Manager
7 12 (3.58%) Web Project Manager
8 11 (3.28%) Marketing Executive
9 10 (2.99%) Designer
10 9 (2.69%) Content Manager
10 9 (2.69%) Digital Project Manager
10 9 (2.69%) Senior Developer
10 9 (2.69%) SEO Executive
10 9 (2.69%) SEO Manager
Libraries, Frameworks & Software Standards
1 109 (32.54%) HTML
2 104 (31.04%) CSS
3 34 (10.15%) React
4 21 (6.27%) Laravel
5 19 (5.67%) .NET
5 19 (5.67%) jQuery
6 18 (5.37%) HTML5
7 17 (5.07%) AngularJS
7 17 (5.07%) Node.js
8 16 (4.78%) Vue
9 13 (3.88%) CSS3
10 8 (2.39%) JSON
10 8 (2.39%) Sass
10 8 (2.39%) Web Services
11 7 (2.09%) Jest
11 7 (2.09%) Next.js
11 7 (2.09%) XML
12 6 (1.79%) ASP.NET
12 6 (1.79%) Bootstrap
13 5 (1.49%) .NET Core
Miscellaneous
1 122 (36.42%) Social Media
2 47 (14.03%) Blog
3 23 (6.87%) Product Ownership
4 15 (4.48%) Self-Motivation
5 12 (3.58%) Algorithms
5 12 (3.58%) Analytical Mindset
6 9 (2.69%) Marketing Technology
6 9 (2.69%) Mobile App
6 9 (2.69%) NHS
7 8 (2.39%) Digital Media
8 5 (1.49%) Management Information System
9 3 (0.90%) Motion Graphics
9 3 (0.90%) Onboarding
9 3 (0.90%) Podcast
9 3 (0.90%) Robotics
9 3 (0.90%) Virtual Team
9 3 (0.90%) W3C
10 2 (0.60%) FMCG
10 2 (0.60%) Greenfield Project
10 2 (0.60%) IoT
Operating Systems
1 1 (0.30%) Android
1 1 (0.30%) Apple iOS
1 1 (0.30%) Linux
1 1 (0.30%) Windows
Processes & Methodologies
1 169 (50.45%) Analytics
2 109 (32.54%) Digital Marketing
3 93 (27.76%) E-Commerce
4 88 (26.27%) Web Development
5 86 (25.67%) Pay per click
6 85 (25.37%) User Experience
7 63 (18.81%) Problem-Solving
8 62 (18.51%) Content Management
8 62 (18.51%) Marketing Strategy
9 61 (18.21%) CRM
10 57 (17.01%) Project Management
11 37 (11.04%) Agile
12 35 (10.45%) Email Marketing
13 34 (10.15%) Actionable Insight
14 33 (9.85%) UX Design
15 32 (9.55%) Computer Science
15 32 (9.55%) Roadmaps
16 31 (9.25%) Front End Development
17 30 (8.96%) B2B
18 29 (8.66%) Digital Strategy
Programming Languages
1 65 (19.40%) JavaScript
2 49 (14.63%) PHP
3 23 (6.87%) Python
4 19 (5.67%) Java
5 15 (4.48%) SQL
6 12 (3.58%) C#
7 7 (2.09%) TypeScript
8 2 (0.60%) C++
9 1 (0.30%) MATLAB
9 1 (0.30%) R
Qualifications
1 54 (16.12%) Degree
2 24 (7.16%) Computer Science Degree
3 12 (3.58%) DBS Check
4 4 (1.19%) Master's Degree
5 3 (0.90%) BPSS Clearance
6 2 (0.60%) Microsoft Certification
7 1 (0.30%) GISF
Quality Assurance & Compliance
1 62 (18.51%) Accessibility
2 22 (6.57%) GDPR
3 9 (2.69%) QA
3 9 (2.69%) WCAG
4 6 (1.79%) Actionable Recommendations
5 4 (1.19%) PERC
6 2 (0.60%) PCI DSS
7 1 (0.30%) Data Quality
System Software
1 7 (2.09%) Docker
2 1 (0.30%) Active Directory
Systems Management
1 2 (0.60%) cPanel
2 1 (0.30%) Kubernetes
2 1 (0.30%) Matomo
Vendors
1 157 (46.87%) Google
2 47 (14.03%) Microsoft
3 36 (10.75%) Facebook
4 35 (10.45%) Adobe
5 28 (8.36%) Instagram
6 25 (7.46%) Ahrefs
7 23 (6.87%) Screaming Frog
8 20 (5.97%) WooCommerce
9 19 (5.67%) Salesforce
10 17 (5.07%) TikTok
11 13 (3.88%) Pinterest
12 8 (2.39%) Sitecore
12 8 (2.39%) YouTube
13 7 (2.09%) Hotjar
14 6 (1.79%) dotdigital
15 5 (1.49%) Hootsuite
15 5 (1.49%) HubSpot
15 5 (1.49%) Twitter
16 2 (0.60%) Mercator
16 2 (0.60%) Optimizely