Search Engine Optimisation (SEO)
UK

The table below provides summary statistics for permanent job vacancies requiring SEO skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited SEO over the 6 months leading up to 3 April 2025, comparing them to the same period in the previous two years.

6 months to
3 Apr 2025
Same period 2024 Same period 2023
Rank 387 508 597
Rank change year-on-year +121 +89 -127
Permanent jobs citing SEO 335 394 467
As % of all permanent jobs advertised in the UK 0.66% 0.42% 0.42%
As % of the Processes & Methodologies category 0.71% 0.49% 0.44%
Number of salaries quoted 165 352 307
10th Percentile £29,700 £25,500 £27,500
25th Percentile £32,500 £29,000 £36,250
Median annual salary (50th Percentile) £45,000 £37,500 £45,000
Median % change year-on-year +20.00% -16.67% -5.26%
75th Percentile £68,750 £48,750 £56,615
90th Percentile £73,750 £60,000 £78,750
UK excluding London median annual salary £42,500 £35,000 £40,754
% change year-on-year +21.43% -14.12% +1.89%

All Process and Methodology Skills
UK

SEO falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 47,277 80,571 105,171
As % of all permanent jobs advertised in the UK 93.52% 86.76% 95.68%
Number of salaries quoted 25,823 58,144 61,428
10th Percentile £31,250 £29,250 £34,000
25th Percentile £44,000 £40,000 £45,000
Median annual salary (50th Percentile) £58,033 £55,000 £61,500
Median % change year-on-year +5.51% -10.57% +2.50%
75th Percentile £77,500 £73,000 £82,500
90th Percentile £99,404 £92,500 £100,000
UK excluding London median annual salary £52,600 £50,000 £54,500
% change year-on-year +5.20% -8.26% +3.81%

SEO
Job Vacancy Trend

Job postings citing SEO as a proportion of all IT jobs advertised.

Job vacancy trend for SEO in the UK

SEO
Salary Trend

3-month moving average salary quoted in jobs citing SEO.

Salary trend for SEO in the UK

SEO
Salary Histogram

Salary distribution for jobs citing SEO over the 6 months to 3 April 2025.

Salary histogram for SEO in the UK

SEO
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the UK over the 6 months to 3 April 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +73 271 £45,000 +20.00% 747
UK excluding London +96 178 £42,500 +21.43% 430
Work from Home +142 138 £48,756 +30.02% 316
London +113 123 £63,750 +34.21% 355
South East +62 46 £60,000 +84.62% 111
Midlands +55 43 £35,000 -6.67% 94
East Midlands +65 31 £35,000 -11.39% 25
North of England +49 28 £40,000 +14.29% 137
Scotland +125 24 £36,500 +4.29% 9
North West +11 20 £40,000 +14.29% 86
South West +89 17 £65,000 +62.50% 45
East of England +48 13 £42,500 +21.43% 37
West Midlands +11 12 £40,000 +33.33% 68
Yorkshire +67 6 £29,500 -15.71% 41
Wales +45 6 £60,000 +87.50% 8
North East +42 2 £45,000 -19.75% 12
Northern Ireland +36 1 - - 3

SEO
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 123 (36.72%) CMS
2 76 (22.69%) WordPress
3 19 (5.67%) Drupal
4 13 (3.88%) Kentico
5 9 (2.69%) Umbraco
6 8 (2.39%) Sitecore CMS
7 6 (1.79%) Headless CMS
8 3 (0.90%) IIS
9 2 (0.60%) Joomla!
9 2 (0.60%) SAS
10 1 (0.30%) Apache
10 1 (0.30%) Ethereum
10 1 (0.30%) Magnolia
10 1 (0.30%) Sitefinity
Applications
1 27 (8.06%) Microsoft Excel
2 12 (3.58%) Microsoft Office
2 12 (3.58%) Photoshop
3 10 (2.99%) Microsoft PowerPoint
4 8 (2.39%) Adobe Creative Suite
4 8 (2.39%) Adobe XD
5 6 (1.79%) InDesign
6 5 (1.49%) Adobe Premiere
7 4 (1.19%) Sketch
7 4 (1.19%) Trello
8 3 (0.90%) Adobe Illustrator
9 2 (0.60%) Microsoft Project
9 2 (0.60%) MS Visio
10 1 (0.30%) Spreadsheet
Business Applications
1 28 (8.36%) Shopify
2 5 (1.49%) CiviCRM
3 4 (1.19%) Dynamics CRM
3 4 (1.19%) Magento
4 1 (0.30%) Raiser’s Edge
Cloud Services
1 117 (34.93%) Google Analytics
2 60 (17.91%) Google Ads
3 20 (5.97%) Facebook Ads
4 19 (5.67%) GitHub
5 18 (5.37%) Zapier
6 17 (5.07%) Slack
7 14 (4.18%) SaaS
8 12 (3.58%) Kontent
9 11 (3.28%) Figma
10 10 (2.99%) MailChimp
11 9 (2.69%) AWS
11 9 (2.69%) Google Tag Manager
11 9 (2.69%) Power Platform
12 8 (2.39%) Asana
12 8 (2.39%) Azure
12 8 (2.39%) Google Data Studio
12 8 (2.39%) Google Sheets
13 7 (2.09%) Canva
14 6 (1.79%) GCP
15 5 (1.49%) Adobe Analytics
Communications & Networking
1 5 (1.49%) SMS
2 3 (0.90%) Internet
3 2 (0.60%) DNS
3 2 (0.60%) TCP/IP
4 1 (0.30%) SNA
Database & Business Intelligence
1 29 (8.66%) MySQL
2 19 (5.67%) Looker
3 9 (2.69%) Power BI
3 9 (2.69%) SQL Server
4 4 (1.19%) MongoDB
4 4 (1.19%) PostgreSQL
5 3 (0.90%) BigQuery
6 2 (0.60%) Data Warehouse
6 2 (0.60%) NoSQL
6 2 (0.60%) Tableau
7 1 (0.30%) Amazon QuickSight
7 1 (0.30%) Amazon Redshift
7 1 (0.30%) Data Mining
7 1 (0.30%) DynamoDB
7 1 (0.30%) MariaDB
7 1 (0.30%) Redis
Development Applications
1 41 (12.24%) Git
2 18 (5.37%) JIRA
3 4 (1.19%) Cucumber
4 3 (0.90%) Jasmine
4 3 (0.90%) Mocha
4 3 (0.90%) PHPUnit
4 3 (0.90%) webpack
5 2 (0.60%) Vite
6 1 (0.30%) Bitbucket
6 1 (0.30%) JMeter
6 1 (0.30%) Subversion
General
1 220 (65.67%) Marketing
2 127 (37.91%) Social Skills
3 70 (20.90%) Advertising
4 69 (20.60%) Analytical Skills
5 30 (8.96%) Inclusion and Diversity
6 25 (7.46%) Publishing
7 23 (6.87%) Finance
8 22 (6.57%) Retail
9 18 (5.37%) Organisational Skills
10 16 (4.78%) Legal
10 16 (4.78%) Multimedia
11 12 (3.58%) Presentation Skills
12 10 (2.99%) Brand Awareness
13 7 (2.09%) French Language
14 6 (1.79%) Law
14 6 (1.79%) Spanish Language
15 5 (1.49%) Banking
16 4 (1.19%) Influencing Skills
16 4 (1.19%) Public Sector
16 4 (1.19%) Retail Banking
Job Titles
1 68 (20.30%) Developer
2 35 (10.45%) Senior
2 35 (10.45%) SEO Specialist
3 24 (7.16%) Web Developer
4 19 (5.67%) Digital Executive
4 19 (5.67%) Lead
4 19 (5.67%) Web Manager
5 16 (4.78%) Analyst
6 15 (4.48%) Head of Digital
6 15 (4.48%) PPC Specialist
7 12 (3.58%) Marketing Manager
7 12 (3.58%) Project Manager
7 12 (3.58%) Web Project Manager
8 11 (3.28%) Marketing Executive
9 10 (2.99%) Designer
9 10 (2.99%) SEO Executive
9 10 (2.99%) SEO Manager
10 9 (2.69%) Communications Officer
10 9 (2.69%) Content Manager
10 9 (2.69%) Digital Project Manager
Libraries, Frameworks & Software Standards
1 109 (32.54%) HTML
2 104 (31.04%) CSS
3 34 (10.15%) React
4 21 (6.27%) Laravel
5 19 (5.67%) .NET
5 19 (5.67%) jQuery
6 18 (5.37%) HTML5
7 17 (5.07%) AngularJS
7 17 (5.07%) Node.js
8 16 (4.78%) Vue
9 13 (3.88%) CSS3
10 8 (2.39%) JSON
10 8 (2.39%) Sass
10 8 (2.39%) Web Services
11 7 (2.09%) Jest
11 7 (2.09%) Next.js
11 7 (2.09%) XML
12 6 (1.79%) ASP.NET
12 6 (1.79%) Bootstrap
13 5 (1.49%) .NET Core
Miscellaneous
1 122 (36.42%) Social Media
2 48 (14.33%) Blog
3 23 (6.87%) Product Ownership
4 15 (4.48%) Self-Motivation
5 13 (3.88%) Algorithms
6 12 (3.58%) Analytical Mindset
7 9 (2.69%) Marketing Technology
7 9 (2.69%) Mobile App
7 9 (2.69%) NHS
8 8 (2.39%) Digital Media
9 5 (1.49%) Management Information System
10 3 (0.90%) Motion Graphics
10 3 (0.90%) Onboarding
10 3 (0.90%) Podcast
10 3 (0.90%) Robotics
10 3 (0.90%) Virtual Team
10 3 (0.90%) W3C
11 2 (0.60%) Cloud Native
11 2 (0.60%) Greenfield Project
11 2 (0.60%) IoT
Operating Systems
1 1 (0.30%) Android
1 1 (0.30%) Apple iOS
1 1 (0.30%) Linux
1 1 (0.30%) Windows
Processes & Methodologies
1 169 (50.45%) Analytics
2 109 (32.54%) Digital Marketing
3 93 (27.76%) E-Commerce
4 88 (26.27%) Web Development
5 87 (25.97%) Pay per click
6 84 (25.07%) User Experience
7 63 (18.81%) Problem-Solving
8 61 (18.21%) Content Management
8 61 (18.21%) CRM
9 60 (17.91%) Marketing Strategy
10 56 (16.72%) Project Management
11 36 (10.75%) Agile
12 35 (10.45%) Email Marketing
13 34 (10.15%) Actionable Insight
14 32 (9.55%) Computer Science
14 32 (9.55%) Roadmaps
14 32 (9.55%) UX Design
15 31 (9.25%) Front End Development
16 30 (8.96%) B2B
17 29 (8.66%) Link Building
Programming Languages
1 66 (19.70%) JavaScript
2 50 (14.93%) PHP
3 23 (6.87%) Python
4 19 (5.67%) Java
5 15 (4.48%) SQL
6 12 (3.58%) C#
7 7 (2.09%) TypeScript
8 2 (0.60%) C++
9 1 (0.30%) MATLAB
9 1 (0.30%) R
Qualifications
1 54 (16.12%) Degree
2 24 (7.16%) Computer Science Degree
3 12 (3.58%) DBS Check
4 4 (1.19%) Master's Degree
5 3 (0.90%) BPSS Clearance
6 2 (0.60%) Microsoft Certification
7 1 (0.30%) GISF
Quality Assurance & Compliance
1 61 (18.21%) Accessibility
2 21 (6.27%) GDPR
3 9 (2.69%) QA
3 9 (2.69%) WCAG
4 6 (1.79%) Actionable Recommendations
5 4 (1.19%) PERC
6 2 (0.60%) PCI DSS
7 1 (0.30%) Data Quality
System Software
1 7 (2.09%) Docker
2 1 (0.30%) Active Directory
Systems Management
1 2 (0.60%) cPanel
2 1 (0.30%) Kubernetes
2 1 (0.30%) Matomo
Vendors
1 158 (47.16%) Google
2 46 (13.73%) Microsoft
3 37 (11.04%) Facebook
4 35 (10.45%) Adobe
5 28 (8.36%) Instagram
6 27 (8.06%) Ahrefs
7 24 (7.16%) Screaming Frog
8 20 (5.97%) WooCommerce
9 19 (5.67%) Salesforce
10 17 (5.07%) TikTok
11 13 (3.88%) Pinterest
12 8 (2.39%) Sitecore
12 8 (2.39%) YouTube
13 7 (2.09%) Hotjar
14 6 (1.79%) dotdigital
15 5 (1.49%) Hootsuite
15 5 (1.49%) HubSpot
15 5 (1.49%) Twitter
16 2 (0.60%) Mercator
16 2 (0.60%) Optimizely