Period
to 19 October 2020

The following table provides summary statistics for permanent job vacancies with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 19 October 2020 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
UK
6 months to
19 Oct 2020
Same period 2019 Same period 2018
Rank 485 587 459
Rank change year-on-year +102 -128 -80
Permanent jobs citing SEO 220 574 1,068
As % of all permanent jobs advertised in the UK 0.45% 0.42% 0.65%
As % of the Processes & Methodologies category 0.49% 0.46% 0.71%
Number of salaries quoted 185 468 901
Median annual salary £40,000 £45,000 £40,000
Median salary % change year-on-year -11.11% +12.50% +6.67%
10th Percentile £27,125 £25,350 £23,500
90th Percentile £70,000 £73,750 £70,000
UK excluding London median annual salary £37,500 £37,500 £35,000
% change year-on-year - +7.14% +6.87%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 44,727 125,652 151,469
As % of all permanent IT jobs advertised in the UK 92.45% 92.23% 91.92%
Number of salaries quoted 36,813 98,822 120,565
Median annual salary £55,000 £52,500 £50,000
Median salary % change year-on-year +4.76% +5.00% -
10th Percentile £33,000 £30,000 £29,000
90th Percentile £90,000 £86,250 £83,750
UK excluding London median annual salary £49,000 £45,000 £45,000
% change year-on-year +8.89% - +5.88%

SEO
Job Vacancy Trend

Job postings citing SEO as a proportion of all IT jobs advertised.

Job vacancy trend for SEO in the UK

SEO
Salary Trend

3-month moving average salary quoted in jobs citing SEO.

Salary trend for SEO in the UK

SEO
Salary Histogram

Salary distribution for jobs citing SEO over the 6 months to 19 October 2020.

Salary histogram for SEO in the UK

SEO
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the UK over the 6 months to 19 October 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +111 204 £42,000 -6.67% 87
UK excluding London +133 120 £37,500 - 76
London +103 85 £60,000 +13.21% 17
North of England +141 45 £35,000 -6.67% 14
South West +119 41 £42,106 +20.30% 13
Yorkshire +117 21 £35,000 +7.69% 4
North West +99 16 £40,000 -4.76% 7
Work from Home +32 16 £40,000 -8.05% 13
South East +125 14 £40,000 +33.33% 22
Midlands +115 13 £32,750 -7.49% 17
North East +30 8 £32,500 -7.14% 3
West Midlands +84 7 £35,000 -22.22% 9
East Midlands +87 6 £32,500 +3.17% 8
East of England +103 4 £45,000 +12.50% 4
Scotland +84 2 £30,000 -7.69% 2
Wales +47 1 £54,000 +4.25% 3

For the 6 months to 19 October 2020, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for SEO.

1 107 (48.64%) Marketing
2 102 (46.36%) HTML
3 97 (44.09%) CSS
4 91 (41.36%) JavaScript
5 88 (40.00%) Analytics
6 75 (34.09%) Google
7 65 (29.55%) Agile Software Development
7 65 (29.55%) Front End Development
8 64 (29.09%) Google Analytics
9 61 (27.73%) User Experience
10 50 (22.73%) Web Development
11 41 (18.64%) E-Commerce
12 39 (17.73%) Digital Marketing
13 38 (17.27%) Social Media
14 35 (15.91%) React
14 35 (15.91%) Git (software)
15 34 (15.45%) jQuery
16 30 (13.64%) PHP
17 29 (13.18%) CMS
18 28 (12.73%) Pay per click
18 28 (12.73%) Sass
19 27 (12.27%) Analytical Skills
19 27 (12.27%) Vue.js
20 25 (11.36%) WordPress
21 22 (10.00%) Adobe
21 22 (10.00%) AngularJS
22 21 (9.55%) HTML5
22 21 (9.55%) Node.js
22 21 (9.55%) Problem-Solving
22 21 (9.55%) CRM

SEO
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 29 (13.18%) CMS
2 25 (11.36%) WordPress
3 5 (2.27%) Adobe Experience Manager
3 5 (2.27%) Elasticsearch
4 4 (1.82%) Drupal
5 2 (0.91%) Apache
6 1 (0.45%) EPiServer
6 1 (0.45%) Headless CMS
6 1 (0.45%) Kentico
6 1 (0.45%) SilverStripe
6 1 (0.45%) Umbraco
Applications
1 7 (3.18%) Microsoft Excel
1 7 (3.18%) Sketch
2 6 (2.73%) Microsoft PowerPoint
3 4 (1.82%) Microsoft Office
4 3 (1.36%) Adobe Creative Suite
4 3 (1.36%) Photoshop
5 1 (0.45%) Adobe Illustrator
5 1 (0.45%) Chatbot
5 1 (0.45%) Figma
5 1 (0.45%) Microsoft Project
5 1 (0.45%) OmniGraffle
Business Applications
1 19 (8.64%) Magento
2 7 (3.18%) WebTrends
3 6 (2.73%) Shopify
4 3 (1.36%) SessionCam
5 1 (0.45%) Dynamics CRM
5 1 (0.45%) Eloqua
5 1 (0.45%) Payment Gateway
5 1 (0.45%) Salesforce.com CRM
5 1 (0.45%) Workfront
Cloud Services
1 64 (29.09%) Google Analytics
2 13 (5.91%) GitHub
3 12 (5.45%) AWS
3 12 (5.45%) SaaS
4 9 (4.09%) Google Tag Manager
5 7 (3.18%) Power Platform
6 6 (2.73%) Adobe Analytics
6 6 (2.73%) Azure
7 5 (2.27%) GCP
8 4 (1.82%) AdWords
8 4 (1.82%) Cloud Computing
8 4 (1.82%) npm
9 2 (0.91%) Asana
9 2 (0.91%) AWS Lambda
9 2 (0.91%) Dynamics 365
9 2 (0.91%) Serverless
9 2 (0.91%) Slack
10 1 (0.45%) AWS CodePipeline
10 1 (0.45%) prismic.io
10 1 (0.45%) Salesforce Service Cloud
Communications & Networking
1 3 (1.36%) SMS
2 2 (0.91%) Broadband
2 2 (0.91%) DNS
2 2 (0.91%) Internet
3 1 (0.45%) FTP
3 1 (0.45%) HTTP
3 1 (0.45%) SMTP
3 1 (0.45%) SSH
Database & Business Intelligence
1 8 (3.64%) MySQL
2 7 (3.18%) Power BI
3 4 (1.82%) BigQuery
3 4 (1.82%) NoSQL
4 2 (0.91%) Amazon RDS
4 2 (0.91%) MongoDB
5 1 (0.45%) Data Mining
5 1 (0.45%) PostgreSQL
5 1 (0.45%) Redis
5 1 (0.45%) SQL Server
Development Applications
1 35 (15.91%) Git (software)
2 8 (3.64%) webpack
3 6 (2.73%) JIRA
4 5 (2.27%) gulp
4 5 (2.27%) Selenium
5 4 (1.82%) Grunt
6 3 (1.36%) Axure RP
6 3 (1.36%) Visual Studio
7 2 (0.91%) Babel
7 2 (0.91%) CircleCI
7 2 (0.91%) git-flow
7 2 (0.91%) Travis CI
8 1 (0.45%) Bitbucket
8 1 (0.45%) Bower
8 1 (0.45%) Jenkins
8 1 (0.45%) Maven
8 1 (0.45%) Mocha
8 1 (0.45%) PHPUnit
8 1 (0.45%) Postman
8 1 (0.45%) Vagrant
General
1 107 (48.64%) Marketing
2 19 (8.64%) Retail
3 16 (7.27%) Advertising
4 13 (5.91%) Law
5 9 (4.09%) Brand Awareness
5 9 (4.09%) Finance
6 8 (3.64%) Local Government
7 7 (3.18%) Manufacturing
7 7 (3.18%) Publishing
8 6 (2.73%) Games
8 6 (2.73%) Legal
8 6 (2.73%) Police
8 6 (2.73%) Public Sector
9 3 (1.36%) Multimedia
10 2 (0.91%) Automotive
10 2 (0.91%) Electronics
10 2 (0.91%) Housing Association
10 2 (0.91%) Social Science
11 1 (0.45%) Fire and Rescue
11 1 (0.45%) Telecoms
Job Titles
1 91 (41.36%) Developer
2 51 (23.18%) Front End Developer (Client-Side Developer)
3 18 (8.18%) SEO Executive
4 17 (7.73%) Senior Developer
5 16 (7.27%) Web Developer
6 15 (6.82%) Marketing Manager
7 13 (5.91%) React Developer
8 12 (5.45%) Analyst
9 10 (4.55%) JavaScript Developer
9 10 (4.55%) Senior Front-End Developer
9 10 (4.55%) SEO Manager
10 8 (3.64%) Digital Marketing Manager
11 6 (2.73%) Front End Web Developer (Client-Side Developer)
11 6 (2.73%) PHP Developer
12 5 (2.27%) Analytics Manager
12 5 (2.27%) Architect
12 5 (2.27%) Content Manager
12 5 (2.27%) Designer
12 5 (2.27%) Digital Analytics Manager
12 5 (2.27%) Head of Digital
Libraries, Frameworks & Software Standards
1 102 (46.36%) HTML
2 97 (44.09%) CSS
3 35 (15.91%) React
4 34 (15.45%) jQuery
5 28 (12.73%) Sass
6 27 (12.27%) Vue.js
7 22 (10.00%) AngularJS
8 21 (9.55%) HTML5
8 21 (9.55%) Node.js
9 18 (8.18%) Web Services
10 16 (7.27%) CSS3
11 12 (5.45%) .NET
12 11 (5.00%) REST
13 10 (4.55%) LAMP
13 10 (4.55%) Redux
14 9 (4.09%) Ajax
14 9 (4.09%) GraphQL
15 8 (3.64%) React Native
15 8 (3.64%) Twitter Bootstrap
16 7 (3.18%) Laravel
Miscellaneous
1 61 (27.73%) User Experience
2 38 (17.27%) Social Media
3 27 (12.27%) Analytical Skills
4 17 (7.73%) Blog
5 14 (6.36%) Algorithms
6 11 (5.00%) Self-Motivation
7 8 (3.64%) Mobile App
8 6 (2.73%) Digital Media
9 5 (2.27%) Virtual Team
9 5 (2.27%) W3C
10 3 (1.36%) Analytical Mindset
10 3 (1.36%) Greenfield Project
11 2 (0.91%) BBC
11 2 (0.91%) Graphic Design
11 2 (0.91%) Management Information System
11 2 (0.91%) Photography
11 2 (0.91%) Video Conferencing
11 2 (0.91%) Video Editing
12 1 (0.45%) Animation
12 1 (0.45%) Online Gambling
Operating Systems
1 4 (1.82%) Windows
2 2 (0.91%) Android
2 2 (0.91%) Linux
3 1 (0.45%) Apple iOS
Processes & Methodologies
1 88 (40.00%) Analytics
2 65 (29.55%) Agile Software Development
2 65 (29.55%) Front End Development
3 50 (22.73%) Web Development
4 41 (18.64%) E-Commerce
5 39 (17.73%) Digital Marketing
6 28 (12.73%) Pay per click
7 21 (9.55%) CRM
7 21 (9.55%) Problem-Solving
8 20 (9.09%) Project Management
9 18 (8.18%) B2B
9 18 (8.18%) Email Marketing
9 18 (8.18%) Marketing Strategy
10 16 (7.27%) Content Writing
10 16 (7.27%) Mentoring
11 15 (6.82%) Scrum
12 14 (6.36%) DevOps
13 13 (5.91%) Digital Analytics
13 13 (5.91%) Responsive Web Design
14 12 (5.45%) Cross-Browser Compatibility
Programming Languages
1 91 (41.36%) JavaScript
2 30 (13.64%) PHP
3 10 (4.55%) Python
3 10 (4.55%) SQL
3 10 (4.55%) TypeScript
4 6 (2.73%) C#
4 6 (2.73%) ES6
5 2 (0.91%) C++
5 2 (0.91%) Java
6 1 (0.45%) C
6 1 (0.45%) R
6 1 (0.45%) Ruby
6 1 (0.45%) Rust
6 1 (0.45%) Scala
6 1 (0.45%) VB.NET
Qualifications
1 21 (9.55%) Degree
2 9 (4.09%) Security Cleared
3 4 (1.82%) SC Cleared
4 1 (0.45%) Analytics IQ
4 1 (0.45%) DV Cleared
4 1 (0.45%) ITIL Certification
4 1 (0.45%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 17 (7.73%) QA
2 2 (0.91%) PCI DSS
2 2 (0.91%) PMO
3 1 (0.45%) NCSC
3 1 (0.45%) SLA
System Software
1 11 (5.00%) Docker
2 1 (0.45%) Active Directory
Systems Management
1 1 (0.45%) BMC PATROL
1 1 (0.45%) Kubernetes
1 1 (0.45%) Terraform
Vendors
1 75 (34.09%) Google
2 22 (10.00%) Adobe
3 11 (5.00%) Microsoft
4 10 (4.55%) Salesforce.com
5 9 (4.09%) HubSpot
5 9 (4.09%) Tableau
6 7 (3.18%) Facebook
7 6 (2.73%) Capita
8 5 (2.27%) Screaming Frog
8 5 (2.27%) Zend
9 4 (1.82%) Sitecore
9 4 (1.82%) WooCommerce
9 4 (1.82%) YouTube
10 3 (1.36%) Instagram
10 3 (1.36%) Salesforce Marketing Cloud
10 3 (1.36%) Twitter
11 2 (0.91%) Hotjar
11 2 (0.91%) Netskope
11 2 (0.91%) Okta
11 2 (0.91%) Pardot