Period
to 19 February 2020

The following table provides summary statistics for permanent job vacancies with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 19 February 2020 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
UK
6 months to
19 Feb 2020
Same period 2019 Same period 2018
Rank 569 501 355
Rank change year-on-year -68 -146 +27
Permanent jobs citing SEO 507 866 1,537
As % of all permanent IT jobs advertised in the UK 0.41% 0.57% 0.88%
As % of the Processes & Methodologies category 0.44% 0.62% 0.95%
Number of salaries quoted 401 633 1,336
UK median annual salary £40,000 £42,500 £36,750
Median salary % change year-on-year -5.88% +15.65% -2.00%
10th Percentile £25,000 £26,250 £23,875
90th Percentile £72,500 £75,000 £60,000
UK excluding London median annual salary £35,000 £37,500 £32,500
% change year-on-year -6.67% +15.38% -7.14%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 114,031 139,701 161,967
As % of all permanent IT jobs advertised in the UK 91.92% 92.19% 92.25%
Number of salaries quoted 90,428 110,324 131,517
UK median annual salary £53,000 £52,500 £50,000
Median salary % change year-on-year +0.95% +5.00% +5.26%
10th Percentile £30,823 £30,000 £28,750
90th Percentile £88,750 £85,000 £80,000
UK excluding London median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - +5.88%

SEO
Job Vacancy Trend

Job postings citing SEO as a percentage of all IT jobs advertised.

Job vacancy trend for SEO in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO.

Salary trend for SEO in the UK

SEO
Salary Histogram

The salary distribution of IT jobs citing SEO over the 6 months to 19 February 2020.

Salary histogram for SEO in the UK

SEO
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the UK over the 6 months to 19 February 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -60 480 £40,250 -5.29% 212
UK excluding London -55 289 £35,000 -6.67% 173
London -15 211 £55,000 +10.00% 49
South East +7 111 £34,000 -2.86% 46
North of England -29 74 £35,000 -1.41% 53
Yorkshire -2 40 £41,500 +25.76% 19
South West +35 38 £36,277 +20.92% 16
Midlands +4 32 £37,500 +7.14% 33
North West -20 32 £28,250 -29.38% 30
West Midlands +31 22 £45,000 +38.46% 17
East of England +44 14 £57,000 +8.57% 15
East Midlands +1 10 £31,250 -20.89% 16
Wales -5 10 £40,000 -18.43% 7
Scotland +28 9 £25,000 -33.33% 3
North East +12 2 £24,000 -36.00% 4
Northern Ireland - 1 £60,000 -

For the 6 months to 19 February 2020, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for SEO.

1 258 (50.89%) Marketing
2 219 (43.20%) HTML
3 214 (42.21%) JavaScript
4 206 (40.63%) CSS
5 198 (39.05%) Analytics
6 167 (32.94%) Google
7 135 (26.63%) Digital Marketing
8 127 (25.05%) Agile Software Development
9 126 (24.85%) User Experience
10 125 (24.65%) Google Analytics
11 124 (24.46%) CMS
12 94 (18.54%) PHP
13 91 (17.95%) Pay per click
14 87 (17.16%) Web Development
14 87 (17.16%) Adobe
15 86 (16.96%) jQuery
16 84 (16.57%) Social Media
17 77 (15.19%) WordPress
18 74 (14.60%) Front End Development
19 71 (14.00%) E-Commerce
20 70 (13.81%) AngularJS
21 67 (13.21%) Sass
22 65 (12.82%) Git (software)
23 63 (12.43%) CSS3
24 61 (12.03%) HTML5
25 59 (11.64%) Analytical Skills
26 57 (11.24%) Content Management
27 54 (10.65%) .NET
28 51 (10.06%) B2B
28 51 (10.06%) Microsoft

SEO
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 124 (24.46%) CMS
2 77 (15.19%) WordPress
3 23 (4.54%) Umbraco
4 19 (3.75%) Drupal
4 19 (3.75%) SharePoint
5 16 (3.16%) EPiServer
6 13 (2.56%) Sitecore CMS
7 11 (2.17%) Adobe Experience Manager
7 11 (2.17%) nginx
8 7 (1.38%) Apache
9 6 (1.18%) Joomla!
10 5 (0.99%) IIS
11 4 (0.79%) Sitefinity
12 3 (0.59%) Cloud Foundry
12 3 (0.59%) Elasticsearch
13 1 (0.20%) Headless CMS
13 1 (0.20%) Kentico
13 1 (0.20%) Liferay
13 1 (0.20%) MODX
13 1 (0.20%) Oracle SOA Suite
Applications
1 45 (8.88%) Photoshop
2 40 (7.89%) Microsoft Office
3 26 (5.13%) Microsoft Excel
4 21 (4.14%) Sketch
5 16 (3.16%) Adobe Creative Suite
6 13 (2.56%) Adobe Illustrator
6 13 (2.56%) Microsoft PowerPoint
7 12 (2.37%) Adobe XD
8 6 (1.18%) GIMP
9 5 (0.99%) Fireworks
10 4 (0.79%) InDesign
11 3 (0.59%) Acrobat
11 3 (0.59%) InVision
11 3 (0.59%) Microsoft Project
12 1 (0.20%) Figma
12 1 (0.20%) Spreadsheet
Business Applications
1 34 (6.71%) Magento
2 4 (0.79%) Dynamics CRM
3 3 (0.59%) Shopify
4 2 (0.39%) WebTrends
5 1 (0.20%) Eloqua
5 1 (0.20%) Salesforce.com CRM
5 1 (0.20%) Sprinklr
Cloud Services
1 125 (24.65%) Google Analytics
2 40 (7.89%) SaaS
3 28 (5.52%) AdWords
4 20 (3.94%) Adobe Analytics
5 19 (3.75%) Azure
6 16 (3.16%) npm
7 12 (2.37%) Google Tag Manager
8 11 (2.17%) AWS
8 11 (2.17%) GCP
9 10 (1.97%) GitHub
10 6 (1.18%) MailChimp
11 5 (0.99%) Power Platform
11 5 (0.99%) Trello
12 4 (0.79%) Adobe Creative Cloud
13 3 (0.59%) Amazon S3
13 3 (0.59%) AWS CloudFormation
13 3 (0.59%) AWS CodePipeline
13 3 (0.59%) Datadog
14 2 (0.39%) Cloud Computing
14 2 (0.39%) Office 365
Communications & Networking
1 14 (2.76%) DNS
2 7 (1.38%) HTTP
3 4 (0.79%) TCP/IP
4 3 (0.59%) Internet
4 3 (0.59%) SMS
5 2 (0.39%) Firewall
5 2 (0.39%) Intranet
6 1 (0.20%) Reverse Proxy
6 1 (0.20%) Wireless
Database & Business Intelligence
1 43 (8.48%) MySQL
2 21 (4.14%) SQL Server
3 10 (1.97%) Relational Database
4 6 (1.18%) NoSQL
5 5 (0.99%) MariaDB
5 5 (0.99%) Power BI
6 3 (0.59%) Big Data
6 3 (0.59%) Data Mining
6 3 (0.59%) GIS
6 3 (0.59%) Redis
7 2 (0.39%) Data Lake
7 2 (0.39%) MongoDB
7 2 (0.39%) SQL Server Integration Services
8 1 (0.20%) Azure SQL Database
8 1 (0.20%) BigQuery
8 1 (0.20%) phpMyAdmin
8 1 (0.20%) RDBMS
Development Applications
1 65 (12.82%) Git (software)
2 27 (5.33%) Grunt
2 27 (5.33%) webpack
3 23 (4.54%) gulp
4 16 (3.16%) JIRA
5 14 (2.76%) Visual Studio
6 13 (2.56%) Maven
7 11 (2.17%) Team Foundation Server
8 8 (1.58%) Ant
8 8 (1.58%) Gradle
8 8 (1.58%) Jenkins
9 6 (1.18%) Mocha
10 5 (0.99%) Dreamweaver
11 4 (0.79%) PHPUnit
11 4 (0.79%) PostCSS
11 4 (0.79%) Selenium
12 3 (0.59%) Axure RP
12 3 (0.59%) Codeception
12 3 (0.59%) git-flow
12 3 (0.59%) Sonatype Nexus
General
1 258 (50.89%) Marketing
2 49 (9.66%) Advertising
3 39 (7.69%) Retail
4 38 (7.50%) Finance
5 15 (2.96%) Legal
6 13 (2.56%) Publishing
7 12 (2.37%) Police
8 9 (1.78%) Law
9 7 (1.38%) Public Sector
10 6 (1.18%) Automotive
10 6 (1.18%) Brand Awareness
10 6 (1.18%) Electronics
10 6 (1.18%) Games
10 6 (1.18%) Multimedia
11 5 (0.99%) Aerospace
11 5 (0.99%) Banking
11 5 (0.99%) Manufacturing
11 5 (0.99%) Telecoms
12 3 (0.59%) Financial Institution
12 3 (0.59%) Local Government
Job Titles
1 174 (34.32%) Developer
2 52 (10.26%) Front End Developer (Client-Side Developer)
3 50 (9.86%) Web Developer
4 38 (7.50%) Analyst
5 37 (7.30%) Designer
6 36 (7.10%) WordPress Developer
7 31 (6.11%) PHP Developer
8 30 (5.92%) Senior Developer
9 29 (5.72%) Marketing Manager
10 26 (5.13%) Junior
11 23 (4.54%) Consultant
12 21 (4.14%) HTML Developer
12 21 (4.14%) JavaScript Developer
12 21 (4.14%) SEO Consultant
12 21 (4.14%) SEO Manager
13 20 (3.94%) HTML CSS Developer
13 20 (3.94%) SEO Executive
14 19 (3.75%) Digital Analyst
14 19 (3.75%) Marketing Executive
15 18 (3.55%) Graphic Designer
Libraries, Frameworks & Software Standards
1 219 (43.20%) HTML
2 206 (40.63%) CSS
3 86 (16.96%) jQuery
4 70 (13.81%) AngularJS
5 67 (13.21%) Sass
6 63 (12.43%) CSS3
7 61 (12.03%) HTML5
8 54 (10.65%) .NET
9 47 (9.27%) Node.js
10 44 (8.68%) Vue.js
11 43 (8.48%) React
12 31 (6.11%) ASP.NET
13 28 (5.52%) Twitter Bootstrap
14 23 (4.54%) LESS
15 22 (4.34%) Ajax
15 22 (4.34%) XML
16 19 (3.75%) Web Services
17 16 (3.16%) .NET Framework
17 16 (3.16%) Laravel
18 13 (2.56%) .NET Core
Miscellaneous
1 126 (24.85%) User Experience
2 84 (16.57%) Social Media
3 59 (11.64%) Analytical Skills
4 25 (4.93%) Self-Motivation
5 16 (3.16%) Blog
6 12 (2.37%) Algorithms
6 12 (2.37%) Mobile App
7 11 (2.17%) Greenfield Project
8 10 (1.97%) Graphic Design
9 9 (1.78%) Smartphone
9 9 (1.78%) W3C
10 7 (1.38%) Enterprise Software
10 7 (1.38%) iPad
10 7 (1.38%) Photography
11 6 (1.18%) Data Structures
11 6 (1.18%) Digital Media
11 6 (1.18%) Video Editing
11 6 (1.18%) Virtual Team
12 5 (0.99%) Linux Command Line
13 4 (0.79%) Data Protection Act
Operating Systems
1 19 (3.75%) Linux
2 7 (1.38%) Android
2 7 (1.38%) Apple iOS
2 7 (1.38%) Windows
3 2 (0.39%) Windows Server
4 1 (0.20%) CentOS
4 1 (0.20%) Ubuntu
4 1 (0.20%) Windows Phone
Processes & Methodologies
1 198 (39.05%) Analytics
2 135 (26.63%) Digital Marketing
3 127 (25.05%) Agile Software Development
4 91 (17.95%) Pay per click
5 87 (17.16%) Web Development
6 74 (14.60%) Front End Development
7 71 (14.00%) E-Commerce
8 57 (11.24%) Content Management
9 51 (10.06%) B2B
10 48 (9.47%) Content Marketing
11 45 (8.88%) MVC
12 43 (8.48%) Responsive Web Design
13 42 (8.28%) Web Design
14 38 (7.50%) Problem-Solving
14 38 (7.50%) Scrum
15 36 (7.10%) Copywriting
16 31 (6.11%) Project Management
17 30 (5.92%) Computer Science
18 29 (5.72%) DevOps
19 28 (5.52%) Online Marketing
Programming Languages
1 214 (42.21%) JavaScript
2 94 (18.54%) PHP
3 45 (8.88%) C#
4 33 (6.51%) SQL
5 24 (4.73%) Java
6 19 (3.75%) ES6
7 13 (2.56%) Python
8 8 (1.58%) Java 8
8 8 (1.58%) T-SQL
9 7 (1.38%) PHP 7
10 6 (1.18%) TypeScript
11 5 (0.99%) Bash Shell
11 5 (0.99%) C++
12 4 (0.79%) C
12 4 (0.79%) ES7
12 4 (0.79%) FoxPro (VFP)
12 4 (0.79%) Kotlin
13 3 (0.59%) Apple Swift
13 3 (0.59%) PL/SQL
14 2 (0.39%) F#
Qualifications
1 42 (8.28%) Degree
2 15 (2.96%) Analytics IQ
3 6 (1.18%) Computer Science Degree
4 4 (0.79%) PRINCE2 Practitioner
4 4 (0.79%) Security Cleared
5 3 (0.59%) APMP
6 2 (0.39%) SC Cleared
7 1 (0.20%) Chartered Engineer
7 1 (0.20%) ITIL Certification
7 1 (0.20%) Numerate Degree
Quality Assurance & Compliance
1 20 (3.94%) QA
2 15 (2.96%) GDPR
3 9 (1.78%) WCAG
4 4 (0.79%) WAI
5 1 (0.20%) PCI DSS
5 1 (0.20%) PMO
System Software
1 8 (1.58%) Docker
2 1 (0.20%) Virtual Machines
Systems Management
1 7 (1.38%) cPanel
1 7 (1.38%) Kubernetes
2 3 (0.59%) Terraform
3 2 (0.39%) Plesk
4 1 (0.20%) Ansible
4 1 (0.20%) EMC NetWorker
4 1 (0.20%) Puppet
Vendors
1 167 (32.94%) Google
2 87 (17.16%) Adobe
3 51 (10.06%) Microsoft
4 23 (4.54%) Facebook
5 18 (3.55%) Screaming Frog
6 16 (3.16%) Salesforce.com
6 16 (3.16%) Twitter
7 15 (2.96%) Pardot
7 15 (2.96%) Sitecore
8 8 (1.58%) WooCommerce
9 7 (1.38%) DeepCrawl
9 7 (1.38%) HubSpot
10 6 (1.18%) Capita
10 6 (1.18%) Instagram
10 6 (1.18%) Oracle
11 5 (0.99%) Apple
11 5 (0.99%) Tableau
12 4 (0.79%) YouTube
13 3 (0.59%) Splunk
13 3 (0.59%) Zoho