Period
to 22 November 2017

The following table provides summary statistics for permanent job vacancies with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 22 November 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
UK
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 351 412 350
Rank change year-on-year +61 -62 -72
Permanent jobs citing SEO 1590 1427 2034
As % of all permanent IT jobs advertised in the UK 0.88% 0.75% 0.94%
As % of the Processes & Methodologies category 0.98% 0.84% 1.06%
Number of salaries quoted 1370 1178 1607
UK median annual salary £35,000 £35,000 £35,000
10th Percentile £22,975 £23,425 £22,500
90th Percentile £60,000 £65,000 £65,000
UK excluding London median annual salary £33,000 £32,500 £32,500
% change year-on-year +1.54% - +3.17%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 162377 170041 191608
As % of all permanent IT jobs advertised in the UK 89.91% 89.40% 88.80%
Number of salaries quoted 128248 141329 157803
UK median annual salary £50,000 £49,500 £47,500
Median salary % change year-on-year +1.01% +4.21% +5.56%
10th Percentile £28,750 £28,000 £27,500
90th Percentile £80,000 £78,750 £77,500
UK excluding London median annual salary £44,000 £42,500 £42,500
% change year-on-year +3.53% - +6.25%

SEO
Job Vacancy Trend

Job postings citing SEO as a percentage of all IT jobs advertised.

Job vacancy trend for SEO in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO.

Salary trend for SEO in the UK

SEO
Salary Histogram

The salary distribution of IT jobs citing SEO over the 6 months to 22 November 2017.

Salary histogram for SEO in the UK

SEO
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the UK over the 6 months to 22 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +36 1454 £35,432 -1.58% 161
UK excluding London +65 1008 £33,000 +1.54% 97
London -2 557 £42,500 -5.56% 66
North of England +36 292 £37,500 +25.00% 30
South East +33 241 £30,000 -14.29% 22
Midlands +62 213 £30,000 +5.26% 24
North West +20 179 £37,500 +15.38% 11
West Midlands +16 154 £30,000 +7.14% 14
Yorkshire +51 108 £33,500 +11.67% 15
Wales +47 86 £49,039 +63.46% 1
South West +8 84 £32,000 +16.36% 13
East of England +1 69 £29,500 -15.71% 6
East Midlands +71 62 £31,675 -2.54% 10
Scotland -10 18 £38,000 +13.43% 1
Northern Ireland - 7 £24,000 -
North East +5 5 £18,000 -36.84% 4

For the 6 months to 22 November 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for SEO.

1 826 (51.95%) Marketing
2 784 (49.31%) HTML
3 696 (43.77%) CSS
4 660 (41.51%) JavaScript
5 467 (29.37%) Analytics
6 425 (26.73%) Google
7 420 (26.42%) Digital Marketing
8 398 (25.03%) jQuery
9 376 (23.65%) Social Media
10 369 (23.21%) Agile Software Development
11 368 (23.14%) PHP
12 364 (22.89%) E-Commerce
13 356 (22.39%) HTML5
14 355 (22.33%) User Experience
15 347 (21.82%) Google Analytics
16 345 (21.70%) Web Development
17 288 (18.11%) Pay per click
18 275 (17.30%) CMS
19 258 (16.23%) Front End Development
20 257 (16.16%) CSS3
21 243 (15.28%) Git (software)
22 232 (14.59%) MySQL
23 231 (14.53%) Sass
24 230 (14.47%) WordPress
25 227 (14.28%) Analytical Skills
26 223 (14.03%) AngularJS
27 203 (12.77%) Degree
28 202 (12.70%) Photoshop
29 197 (12.39%) SQL
30 192 (12.08%) Adobe

SEO
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 275 (17.30%) CMS
2 230 (14.47%) WordPress
3 54 (3.40%) Apache
4 41 (2.58%) EPiServer
4 41 (2.58%) Sitecore CMS
5 38 (2.39%) IIS
6 33 (2.08%) SharePoint
7 30 (1.89%) Apache Solr
7 30 (1.89%) Umbraco
8 28 (1.76%) Elasticsearch
9 25 (1.57%) Drupal
10 22 (1.38%) Tomcat
11 15 (0.94%) Joomla!
12 11 (0.69%) nginx
13 10 (0.63%) Adobe Experience Manager
14 8 (0.50%) Confluence
14 8 (0.50%) Kentico
15 7 (0.44%) MS Exchange
15 7 (0.44%) SAS
16 5 (0.31%) Sitefinity
Applications
1 202 (12.70%) Photoshop
2 123 (7.74%) Microsoft Excel
3 101 (6.35%) Adobe Illustrator
4 83 (5.22%) Microsoft Office
5 77 (4.84%) Adobe Creative Suite
6 37 (2.33%) Microsoft PowerPoint
7 19 (1.19%) InDesign
8 13 (0.82%) FileZilla
9 10 (0.63%) Spreadsheet
10 9 (0.57%) SPSS
11 6 (0.38%) GIMP
12 2 (0.13%) Chatbot
12 2 (0.13%) HipChat
13 1 (0.063%) Adobe After Effects
13 1 (0.063%) Adobe Premiere
13 1 (0.063%) Final Cut Pro
13 1 (0.063%) Fireworks
13 1 (0.063%) Microsoft Project
Business Applications
1 56 (3.52%) Magento
2 20 (1.26%) Eloqua
3 15 (0.94%) OpenCart
4 13 (0.82%) Shopify
5 10 (0.63%) Adobe Campaign
5 10 (0.63%) WebTrends
6 6 (0.38%) Payment Gateway
7 5 (0.31%) Sage 1000
7 5 (0.31%) SessionCam
7 5 (0.31%) Social Studio
8 4 (0.25%) Abakus
8 4 (0.25%) SDL Web 8
9 2 (0.13%) Dynamics CRM
10 1 (0.063%) Dynamics NAV
10 1 (0.063%) Fredhopper
10 1 (0.063%) Salesforce.com CRM
10 1 (0.063%) Toggl
Cloud Services
1 347 (21.82%) Google Analytics
2 121 (7.61%) AdWords
3 86 (5.41%) Amazon AWS
4 62 (3.90%) Microsoft Azure
5 33 (2.08%) Google Tag Manager
6 29 (1.82%) Adobe Analytics
7 25 (1.57%) npm
8 24 (1.51%) SaaS
9 15 (0.94%) Adobe Creative Cloud
10 14 (0.88%) MailChimp
10 14 (0.88%) Office 365
11 12 (0.75%) GitHub
12 8 (0.50%) PaaS
13 6 (0.38%) IaaS
14 4 (0.25%) Google Attribution 360
14 4 (0.25%) Google Cloud Platform
15 2 (0.13%) Basecamp
15 2 (0.13%) Dynamics 365
15 2 (0.13%) Trello
16 1 (0.063%) G Suite
Communications & Networking
1 110 (6.92%) Internet
2 40 (2.52%) HTTP
3 28 (1.76%) DNS
3 28 (1.76%) FTP
4 25 (1.57%) SMTP
5 18 (1.13%) SMS
6 12 (0.75%) Intranet
7 11 (0.69%) TCP/IP
8 10 (0.63%) Firewall
8 10 (0.63%) SSH
9 8 (0.50%) DHCP
10 7 (0.44%) SAN
11 6 (0.38%) LAN
11 6 (0.38%) WAN
12 5 (0.31%) Wi-Fi
13 4 (0.25%) 4G
13 4 (0.25%) Broadband
13 4 (0.25%) POP3
13 4 (0.25%) VPN
14 3 (0.19%) Remote Desktop
Database & Business Intelligence
1 232 (14.59%) MySQL
2 100 (6.29%) SQL Server
3 56 (3.52%) NoSQL
4 39 (2.45%) Relational Database
5 36 (2.26%) MongoDB
6 21 (1.32%) Hadoop
7 20 (1.26%) Big Data
8 18 (1.13%) PostgreSQL
9 17 (1.07%) RDBMS
10 14 (0.88%) Couchbase
11 10 (0.63%) Endeca
12 8 (0.50%) SQL Server 2005
13 7 (0.44%) Data Mining
13 7 (0.44%) Ingres
13 7 (0.44%) Mixpanel
13 7 (0.44%) SQL Server 2008
14 6 (0.38%) CouchDB
14 6 (0.38%) Data Warehouse
14 6 (0.38%) Power BI
14 6 (0.38%) Redis
Development Applications
1 243 (15.28%) Git (software)
2 66 (4.15%) gulp
3 55 (3.46%) Karma Test Runner
4 48 (3.02%) Subversion
5 47 (2.96%) JIRA
5 47 (2.96%) Team Foundation Server
6 46 (2.89%) Jasmine
7 42 (2.64%) Visual Studio
8 39 (2.45%) Jenkins
9 38 (2.39%) Mocha
10 35 (2.20%) webpack
11 34 (2.14%) Grunt
12 33 (2.08%) Selenium
13 27 (1.70%) TeamCity
14 19 (1.19%) Bitbucket
14 19 (1.19%) Octopus Deploy
14 19 (1.19%) Protractor
15 15 (0.94%) Bower
16 14 (0.88%) QUnit
17 13 (0.82%) Sinon.JS
General
1 826 (51.95%) Marketing
2 155 (9.75%) Finance
3 136 (8.55%) Advertising
4 134 (8.43%) Retail
5 44 (2.77%) Games
6 39 (2.45%) Publishing
7 38 (2.39%) Electronics
8 35 (2.20%) Telecoms
9 34 (2.14%) Legal
10 29 (1.82%) Manufacturing
11 26 (1.64%) Automotive
11 26 (1.64%) Banking
12 16 (1.01%) Brand Awareness
13 10 (0.63%) Multimedia
14 7 (0.44%) Pharmaceutical
15 6 (0.38%) Music Industry
16 5 (0.31%) Law
16 5 (0.31%) Swedish Language
17 4 (0.25%) Mandarin Language
18 3 (0.19%) French Language
Job Titles
1 643 (40.44%) Developer
2 241 (15.16%) Front End Developer (Client-Side Developer)
3 180 (11.32%) Web Developer
4 145 (9.12%) PHP Developer
5 108 (6.79%) JavaScript Developer
6 90 (5.66%) HTML Developer
7 87 (5.47%) Analyst
8 80 (5.03%) HTML CSS Developer
9 77 (4.84%) Senior Developer
10 76 (4.78%) Account Manager
10 76 (4.78%) SEO Manager
11 70 (4.40%) Front End Web Developer (Client-Side Developer)
12 61 (3.84%) Designer
13 53 (3.33%) .NET Developer
13 53 (3.33%) Marketing Manager
14 52 (3.27%) Junior
14 52 (3.27%) PPC Manager
15 49 (3.08%) Marketing Executive
16 48 (3.02%) Full Stack Developer
16 48 (3.02%) SEO Executive
Libraries, Frameworks & Software Standards
1 784 (49.31%) HTML
2 696 (43.77%) CSS
3 398 (25.03%) jQuery
4 356 (22.39%) HTML5
5 257 (16.16%) CSS3
6 231 (14.53%) Sass
7 223 (14.03%) AngularJS
8 129 (8.11%) .NET
9 121 (7.61%) LESS
10 100 (6.29%) Twitter Bootstrap
11 99 (6.23%) React
12 95 (5.97%) Ajax
13 84 (5.28%) RESTful
14 80 (5.03%) Node.js
15 79 (4.97%) LAMP
16 77 (4.84%) REST
17 73 (4.59%) Web Services
18 55 (3.46%) XML
19 52 (3.27%) ASP.NET
19 52 (3.27%) Symfony
Miscellaneous
1 376 (23.65%) Social Media
2 355 (22.33%) User Experience
3 227 (14.28%) Analytical Skills
4 90 (5.66%) Mobile App
5 66 (4.15%) Blog
6 65 (4.09%) Graphic Design
7 54 (3.40%) Computer Science
8 42 (2.64%) Fintech
9 35 (2.20%) Algorithms
10 30 (1.89%) Digital Media
11 23 (1.45%) Greenfield Project
12 19 (1.19%) Animation
13 17 (1.07%) Tandem
14 15 (0.94%) iPad
14 15 (0.94%) Management Information System
15 14 (0.88%) Analytical Mindset
16 13 (0.82%) Cloud Native
17 12 (0.75%) BBC
17 12 (0.75%) Mobile Games
17 12 (0.75%) Private Cloud
Operating Systems
1 146 (9.18%) Linux
2 59 (3.71%) Windows
3 34 (2.14%) Apple iOS
4 33 (2.08%) Android
5 32 (2.01%) Unix
6 20 (1.26%) Windows Server
7 13 (0.82%) Mac OS X
8 10 (0.63%) Windows Server 2008
9 8 (0.50%) Windows 7
10 7 (0.44%) Windows 10
11 6 (0.38%) Windows Server 2003
12 5 (0.31%) CentOS
13 4 (0.25%) Windows 2000 Server
13 4 (0.25%) Windows 8
13 4 (0.25%) Windows Server 2012
14 2 (0.13%) Debian
14 2 (0.13%) Mac OS
15 1 (0.063%) AIX
15 1 (0.063%) Red Hat Enterprise Linux
Processes & Methodologies
1 467 (29.37%) Analytics
2 420 (26.42%) Digital Marketing
3 369 (23.21%) Agile Software Development
4 364 (22.89%) E-Commerce
5 345 (21.70%) Web Development
6 288 (18.11%) Pay per click
7 258 (16.23%) Front End Development
8 181 (11.38%) MVC
9 151 (9.50%) Content Management
10 148 (9.31%) Responsive Web Design
11 139 (8.74%) Web Design
12 114 (7.17%) Scrum
13 105 (6.60%) Software Engineering
14 103 (6.48%) Web Analytics
15 96 (6.04%) Online Marketing
15 96 (6.04%) OOP
16 95 (5.97%) Content Marketing
17 93 (5.85%) Marketing Strategy
18 89 (5.60%) CRM
18 89 (5.60%) TDD
Programming Languages
1 660 (41.51%) JavaScript
2 368 (23.14%) PHP
3 197 (12.39%) SQL
4 160 (10.06%) Java
5 100 (6.29%) C#
6 50 (3.14%) Python
7 42 (2.64%) Ruby
8 39 (2.45%) ES6
9 27 (1.70%) C
10 21 (1.32%) C++
11 17 (1.07%) TypeScript
12 16 (1.01%) T-SQL
13 14 (0.88%) Perl
14 13 (0.82%) VB
14 13 (0.82%) VBScript
15 10 (0.63%) Groovy
15 10 (0.63%) PowerShell
15 10 (0.63%) VB.NET
16 7 (0.44%) Bash Shell
16 7 (0.44%) Scala
Qualifications
1 203 (12.77%) Degree
2 15 (0.94%) Computer Science Degree
3 10 (0.63%) ISEB
4 7 (0.44%) Master's Degree
4 7 (0.44%) Security Cleared
5 6 (0.38%) Numerate Degree
6 4 (0.25%) SC Cleared
7 3 (0.19%) CCNA
7 3 (0.19%) CCNP
7 3 (0.19%) Cisco Certification
7 3 (0.19%) CISSP
7 3 (0.19%) ITIL Certification
7 3 (0.19%) Network+ Certification
7 3 (0.19%) PRINCE2 Certification
8 2 (0.13%) PMI Certification
9 1 (0.063%) DV Cleared
9 1 (0.063%) MBA
9 1 (0.063%) PMP
Quality Assurance & Compliance
1 57 (3.58%) QA
2 28 (1.76%) Actionable Recommendations
3 11 (0.69%) WCAG
4 5 (0.31%) PMO
4 5 (0.31%) Sarbanes-Oxley
4 5 (0.31%) WAI
5 3 (0.19%) Data Quality
6 2 (0.13%) GDPR
6 2 (0.13%) PCI DSS
6 2 (0.13%) SLA
System Software
1 27 (1.70%) Active Directory
2 26 (1.64%) Docker
3 7 (0.44%) Varnish
4 6 (0.38%) Virtual Machines
5 4 (0.25%) Hyper-V
5 4 (0.25%) Xen
6 3 (0.19%) Samba
7 2 (0.13%) vSphere
8 1 (0.063%) OpenAM
Systems Management
1 31 (1.95%) Puppet
2 28 (1.76%) Ansible
3 16 (1.01%) cPanel
4 15 (0.94%) Opscode Chef
5 7 (0.44%) Plesk
6 4 (0.25%) Backup Exec
6 4 (0.25%) Capistrano
6 4 (0.25%) McAfee ePO
6 4 (0.25%) Norton AntiVirus
6 4 (0.25%) Symantec Enterprise Vault
6 4 (0.25%) Systems Management Server (SMS)
7 3 (0.19%) AppManager
8 2 (0.13%) SCCM
9 1 (0.063%) Kibana
9 1 (0.063%) Oracle Enterprise Manager
Vendors
1 425 (26.73%) Google
2 192 (12.08%) Adobe
3 155 (9.75%) Microsoft
4 62 (3.90%) Facebook
5 56 (3.52%) Twitter
6 50 (3.14%) Sitecore
7 42 (2.64%) Zend
8 31 (1.95%) Oracle
9 28 (1.76%) Optimizely
10 27 (1.70%) Marketo
11 23 (1.45%) SAP
12 21 (1.32%) hybris
13 20 (1.26%) Salesforce.com
14 16 (1.01%) VMware
15 15 (0.94%) DoubleClick
16 13 (0.82%) PayPal
17 12 (0.75%) Apple
17 12 (0.75%) Hootsuite
17 12 (0.75%) Xamarin
18 11 (0.69%) Sage