The following table provides summary statistics for contract job vacancies advertised in the West Midlands with a requirement for Web Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Web Analytics over the 3 months to 22 April 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Web Analytics
England / West Midlands
3 months to
22 Apr 2017
Same period 2016 Same period 2015
Rank 113 - 132
Rank change year-on-year - 0  
Contract jobs citing Web Analytics 4 0 1
As % of all contract IT jobs advertised in the West Midlands 0.18% - 0.037%
As % of the Processes & Methodologies category 0.22% - 0.048%
Number of daily rates quoted 4 0 1
Median daily rate £338 - £425
UK excluding London median daily rate £333 £400 £313
% change year-on-year -16.87% +28.00%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £15.50 - -

Web Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the West Midlands with a requirement for process and methodology skills.

Contract Process & Methodology Skills
West Midlands
Contract job vacancies with a requirement for process and methodology skills 1813 2350 2066
As % of all contract IT job vacancies advertised in the West Midlands 79.76% 82.11% 75.90%
Number of daily rates quoted 1148 1322 1216
Median daily rate £413 £400 £375
Median daily rate % change year-on-year +3.12% +6.66%  
90% offered a daily rate of more than £275 £275 £260
10% offered a daily rate of more than £515 £550 £525
UK excluding London median daily rate £413 £400 £393
% change year-on-year +3.12% +1.91%  
Number of hourly rates quoted 69 48 113
Median hourly rate £21.00 £18.39 £29.00
Median hourly rate % change year-on-year +14.20% -36.59%  
90% offered a hourly rate of more than £12.50 £10.75 £14.00
10% offered a hourly rate of more than £35.00 £42.50 £39.50
UK excluding London median hourly rate £36.00 £37.50 £31.00
% change year-on-year -4.00% +20.96%  

Web Analytics
Job Vacancy Trend in the West Midlands

The job posting trend of jobs advertised in the West Midlands citing Web Analytics as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Web Analytics in the West Midlands

Web Analytics
Contractor Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Analytics in the West Midlands.

Contractor daily rate trend for Web Analytics in the West Midlands

Web Analytics
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the West Midlands region over the 3 months to 22 April 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Solihull - 2 £300 -
Birmingham - 1 £375 - 1
Coventry - 1 £400 -
Web Analytics
England

For the 6 months to 22 April 2017, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Midlands region with a requirement for Web Analytics.

1 11 (100.00%) Analytics
2 7 (63.64%) Big Data
2 7 (63.64%) Marketing
2 7 (63.64%) Credit Risk
2 7 (63.64%) SQL
2 7 (63.64%) Business Intelligence
3 5 (45.45%) Stakeholder Management
3 5 (45.45%) Degree
4 4 (36.36%) Computer Science
4 4 (36.36%) ETL
4 4 (36.36%) Data Warehouse
5 3 (27.27%) E-Commerce
5 3 (27.27%) Oracle
5 3 (27.27%) WebTrends
5 3 (27.27%) Migration
5 3 (27.27%) Banking
5 3 (27.27%) Data Migration
5 3 (27.27%) Business Development
5 3 (27.27%) Statistics
5 3 (27.27%) Dashboard Development
6 2 (18.18%) Qlik Sense
6 2 (18.18%) Power BI
6 2 (18.18%) Tealium
6 2 (18.18%) Behavioural Analysis
6 2 (18.18%) Analytical Skills
6 2 (18.18%) Tableau
6 2 (18.18%) Data Quality
6 2 (18.18%) Customer Segmentation
6 2 (18.18%) Performance Monitoring
6 2 (18.18%) Visualisation

Web Analytics
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (9.09%) SAS
Applications
1 2 (18.18%) Microsoft Excel
Business Applications
1 3 (27.27%) WebTrends
Cloud Services
1 1 (9.09%) Google Analytics
Database & Business Intelligence
1 7 (63.64%) Big Data
2 4 (36.36%) Data Warehouse
3 2 (18.18%) BusinessObjects
3 2 (18.18%) Power BI
3 2 (18.18%) Qlik Sense
3 2 (18.18%) QlikView
4 1 (9.09%) Oracle BI EE
4 1 (9.09%) Oracle Reports
General
1 7 (63.64%) Marketing
2 3 (27.27%) Banking
3 2 (18.18%) Retail
4 1 (9.09%) Automotive
4 1 (9.09%) Finance
4 1 (9.09%) Telecoms
Job Titles
1 4 (36.36%) Consultant
2 3 (27.27%) Analyst
2 3 (27.27%) Developer
2 3 (27.27%) Web Analyst
3 2 (18.18%) Ab Initio Developer
3 2 (18.18%) Business Intelligence Consultant
4 1 (9.09%) Analytics Manager
4 1 (9.09%) ETL Consultant
4 1 (9.09%) Informatica Developer
4 1 (9.09%) Insight Consultant
4 1 (9.09%) Web Analytics Manager
4 1 (9.09%) Web Manager
Miscellaneous
1 7 (63.64%) Credit Risk
2 4 (36.36%) Computer Science
3 2 (18.18%) Analytical Skills
4 1 (9.09%) User Experience
Operating Systems
1 1 (9.09%) Linux
1 1 (9.09%) Unix
Processes & Methodologies
1 11 (100.00%) Analytics
2 7 (63.64%) Business Intelligence
3 5 (45.45%) Stakeholder Management
4 4 (36.36%) ETL
5 3 (27.27%) Business Development
5 3 (27.27%) Dashboard Development
5 3 (27.27%) Data Migration
5 3 (27.27%) E-Commerce
5 3 (27.27%) Migration
5 3 (27.27%) Statistics
6 2 (18.18%) Behavioural Analysis
6 2 (18.18%) Customer Segmentation
6 2 (18.18%) Data Analysis
6 2 (18.18%) Logistics
6 2 (18.18%) Performance Monitoring
6 2 (18.18%) Visualisation
7 1 (9.09%) Data Integration
7 1 (9.09%) Data Modelling
7 1 (9.09%) Operations Research
7 1 (9.09%) Statistical Analysis
Programming Languages
1 7 (63.64%) SQL
2 1 (9.09%) C
2 1 (9.09%) Python
2 1 (9.09%) R
Qualifications
1 5 (45.45%) Degree
Quality Assurance & Compliance
1 2 (18.18%) Data Quality
Vendors
1 3 (27.27%) Oracle
2 2 (18.18%) Ab Initio
2 2 (18.18%) Informatica
2 2 (18.18%) Microsoft
2 2 (18.18%) Tableau
2 2 (18.18%) Tealium
3 1 (9.09%) Coremetrics
3 1 (9.09%) Google
3 1 (9.09%) Teradata
Birmingham, West Midlands (County)
Spectrum IT Recruitment (South) Ltd
Posted: 4 days ago