Period
to 24 July 2017

The following table provides summary statistics for contract job vacancies advertised in the West Midlands with a requirement for Web Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Web Analytics over the 6 months to 24 July 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Web Analytics
England > West Midlands
6 months to
24 Jul 2017
Same period 2016 Same period 2015
Rank 160 208 185
Rank change year-on-year +48 -23 -18
Contract jobs citing Web Analytics 15 1 1
As % of all contract IT jobs advertised in the West Midlands 0.34% 0.017% 0.019%
As % of the Processes & Methodologies category 0.41% 0.020% 0.026%
Number of daily rates quoted 7 0 1
West Midlands median daily rate £363 - £425
10th Percentile £324 - £413
90th Percentile £385 - £438
England median daily rate £413 £400 £375
% change year-on-year +3.13% +6.67% -
Number of hourly rates quoted 5 0 0
West Midlands median hourly rate £51.00 - -
England median hourly rate £50.50 £35.00 £33.00
% change year-on-year +44.29% +6.06% +60.98%

Web Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the West Midlands with a requirement for process and methodology skills.

Contract Process & Methodology Skills
West Midlands
Contract job vacancies with a requirement for process and methodology skills 3638 4959 3916
As % of all contract IT job vacancies advertised in the West Midlands 82.72% 82.71% 76.20%
Number of daily rates quoted 2290 2880 2348
West Midlands median daily rate £400 £400 £375
Median daily rate % change year-on-year - +6.67% +7.14%
10th Percentile £256 £240 £218
90th Percentile £543 £538 £527
England median daily rate £450 £425 £408
% change year-on-year +5.88% +4.29% +1.88%
Number of hourly rates quoted 134 108 194
West Midlands median hourly rate £20.00 £17.02 £23.50
Median hourly rate % change year-on-year +17.53% -27.59% +30.56%
10th Percentile £10.96 £10.73 £11.25
90th Percentile £49.25 £39.15 £40.96
England median hourly rate £25.00 £25.00 £21.96
% change year-on-year - +13.87% +7.10%

Web Analytics
Job Vacancy Trend in the West Midlands

Job postings citing Web Analytics as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Web Analytics in the West Midlands

Web Analytics
Contractor Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Analytics in the West Midlands.

Contractor daily rate trend for Web Analytics in the West Midlands

Web Analytics
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the West Midlands region over the 6 months to 24 July 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +26 8 £363 -
Warwickshire - 4 - -
Coventry - 2 £400 - 1
Web Analytics
England

For the 6 months to 24 July 2017, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Midlands region with a requirement for Web Analytics.

1 15 (100.00%) Analytics
2 7 (46.67%) User Experience
2 7 (46.67%) Internet
2 7 (46.67%) SEO
3 6 (40.00%) Benchmarking
3 6 (40.00%) Google
3 6 (40.00%) Coremetrics
3 6 (40.00%) Google Analytics
3 6 (40.00%) Digital Analytics
3 6 (40.00%) Actionable Insight
4 5 (33.33%) Business Forecasting
4 5 (33.33%) CRM
4 5 (33.33%) Automotive
4 5 (33.33%) Legal
5 4 (26.67%) Publishing
5 4 (26.67%) Data Transformation
6 3 (20.00%) Agile Software Development
7 1 (6.67%) SMS
7 1 (6.67%) Marketing
7 1 (6.67%) Web Development
7 1 (6.67%) Usability Testing
7 1 (6.67%) Disclosure Scotland
7 1 (6.67%) C
7 1 (6.67%) Content Writing

Web Analytics
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 6 (40.00%) Google Analytics
Communications & Networking
1 7 (46.67%) Internet
2 1 (6.67%) SMS
General
1 5 (33.33%) Automotive
1 5 (33.33%) Legal
2 4 (26.67%) Publishing
3 1 (6.67%) Marketing
Job Titles
1 8 (53.33%) Content Designer
1 8 (53.33%) Designer
2 6 (40.00%) Digital Content Designer
2 6 (40.00%) Digital Designer
3 5 (33.33%) Analytics Manager
3 5 (33.33%) Web Analytics Manager
3 5 (33.33%) Web Manager
4 2 (13.33%) Web Content Designer
4 2 (13.33%) Web Designer
5 1 (6.67%) Digital Executive
5 1 (6.67%) Digital Marketing Executive
5 1 (6.67%) Digital UX Designer
5 1 (6.67%) Marketing Executive
5 1 (6.67%) Senior Designer
5 1 (6.67%) Senior Digital Content Designer
5 1 (6.67%) Senior Digital Designer
5 1 (6.67%) SEO Executive
5 1 (6.67%) User Researcher
5 1 (6.67%) UX Designer
5 1 (6.67%) Web Analyst
Miscellaneous
1 7 (46.67%) User Experience
Processes & Methodologies
1 15 (100.00%) Analytics
2 7 (46.67%) SEO
3 6 (40.00%) Actionable Insight
3 6 (40.00%) Benchmarking
3 6 (40.00%) Digital Analytics
4 5 (33.33%) Business Forecasting
4 5 (33.33%) CRM
5 4 (26.67%) Data Transformation
6 3 (20.00%) Agile Software Development
7 1 (6.67%) Content Writing
7 1 (6.67%) Usability Testing
7 1 (6.67%) Web Development
Programming Languages
1 1 (6.67%) C
Quality Assurance & Compliance
1 1 (6.67%) Disclosure Scotland
Vendors
1 6 (40.00%) Coremetrics
1 6 (40.00%) Google