Senior Sales Executive - Sports Betting
About the Role
We are a well-funded, AI-led sports technology company hiring a Senior Sales Executive to drive new sportsbook operator partnerships across Europe.
This is a hunter role focused on new logo acquisition, complex enterprise selling, and taking products from first conversation through to signed contract and go-live.
This role is not account-management heavy.
What You’ll Be Selling
AI-powered, real-time sports engagement and decision-support products that:
- Are embedded directly into sportsbook user journeys
- Operate across pre-match and in-play betting
- Are sold as enterprise B2B technology partnerships
- Require consultative, solution-led selling in regulated environments
Key Responsibilities
- Own end-to-end new business acquisition with licensed sportsbook operators
- Lead the full sales cycle: discovery → solution shaping → negotiation → contract → launch
- Build senior relationships with Heads of Sportsbook, Trading, Product, CRM, and Commercial teams
- Structure and negotiate sportsbook-aligned commercial models (licensing, revenue share, hybrid)
- Work closely with product and engineering teams to co-create operator-specific use cases
- Navigate multi-stakeholder, regulation-aware sales cycles
- Maintain accurate pipeline ownership and revenue forecasting
What Success Looks Like
- Signing new sportsbook operators
- Taking products live with paying customers
- Building a strong, qualified enterprise pipeline
Mandatory Requirements
- 12+ years of B2B sales experience in sports betting / iGaming
- Proven track record of new logo acquisition with sportsbook operators
- Experience selling sportsbook technology, data-led, or real-time products
- Strong understanding of sportsbook operations, trading environments, and regulated markets
- Comfortable owning complex, technical, multi-stakeholder sales processes
Nice to Have
- Existing relationships with Tier-1 or Tier-2 sportsbook operators
- Experience selling embedded (non-standalone) products
- Exposure to multiple regulated sports betting jurisdictions
- Background in AI, personalisation, or real-time engagement solutions
Territory
- Primary focus: Europe
- Secondary focus: Select Middle East opportunities
Who This Role Is Not For
- Account-management–only profiles
- Candidates without direct sportsbook sales experience
If you are experienced in selling complex sportsbook technology, comfortable building deals from zero, and want real commercial ownership, we’d like to hear from you.