Mobile Product Manager

Mobile App Product Manager

B2C | Scale-up telco | £75k + 10% bonus | London (Hybrid)

(THEY ARE NOT ABLE TO SPONSOR - NEED TO HAVE THE RIGHT TO WORK IN THE UK)

A high-growth, B2C subscription business in the UK mobile space is hiring a Mobile App Product Manager to own and elevate a core customer app used by over 1 million people every month.

The business has grown from c.500k to 3.2m customers in a few years and is now moving from growth to scale-up, with a big focus on customer experience, engagement and monetisation.

The opportunity

You’ll take end-to-end ownership of the mobile app – the primary in-life experience for customers with a clear mandate to:

• Move the app beyond “utility only” (checking plans, data, etc.) into a more engaging, value-adding product
• Improve onboarding so it feels genuinely “super sleek” and low-friction
• Turn an underperforming rewards proposition into something customers actually care about and that reduces churn
• Design and run smarter push notification strategies that drive meaningful customer actions
• Identify and deliver new features and experiences that increase engagement and customer lifetime value

You’ll be supported by:

• A dedicated app squad: 2 app developers + QA
• Access to UX support (2 designers, with one primarily aligned to app)
• Analytics and CRO support, plus strong data infrastructure

What you’ll be doing

• Own the app product roadmap: ~60% self-driven initiatives, ~40% from existing backlog
• Define, build and ship new app features and improvements end-to-end
• Use data (including experimentation) to understand behaviour, prioritise, and measure impact
• Benchmark against best-in-class mobile apps and bring the most relevant ideas into the product
• Partner with stakeholders across product, commercial, marketing, customer operations and tech to deliver at pace
• Demonstrate tangible impact within the first 3–4 months (engagement, CLTV, feature adoption, etc.)

What we’re looking for

• Strong background as a Product Manager focused on B2C mobile apps
• Track record of driving app engagement and measurable commercial outcomes
• Very comfortable with data: excellent Excel, solid understanding of SQL, and used to self-serving analysis
• Experience in regulated and/or high-engagement domains (e.g. fintech, telco, other consumer subscription products) is beneficial
• Commercial, experimentation and CLTV-minded – you care about impact, not just shipping features
• Able to work 2 days/week in the London office (Tue & Wed, 10–5 core hours)