Comms Platform Operation Specialist
- Hiring Organisation
- Hays
- Location
- City of London, London, United Kingdom
implement automated workflows and Canvas Journeys for customer segments, leveraging behavioural insights, lifecycle stages, and other criteria to ensure timely, relevant, and personalised delivery. Data Management: Collaborate with the audience and data teams to define segmentation and personalisation requirements. Ensure data accuracy, proper tagging, and effective … Testing & Optimisation: Manage campaign orchestration processes to support A/B testing of key elements such as subject lines, messaging, and timing. Use data insights to refine and optimise future campaigns for improved results. Proofing and Testing: Conduct thorough testing and proofing before launch, ensuring analytics tracking ...