2 of 2 Marketing Strategy Jobs in the City of London

working with a leading iGaming organisation that requires a Martech Product Owner to come board and drive development, optimisation, and delivery of the Marketing Technology ecosystem to power player acquisition, retention, and engagement across all digital touchpoints. Responsibilities include: Own and manage the MarTech product roadmap, ensuring alignment with … business goals, marketing strategy, performance and regulatory requirements. Oversee the implementation and optimisation of tools such as CDP, CRM, ESP, CMS, analytics, and attribution platforms Support the data and analytics teams to define and implement segmentation, audience management, and real-time personalization strategies. Ensure scalable, resilient API integration ...

manage and develop existing and new products and/or services; and where applicable, ownership of related customer and colleague journeys, develops the product strategy, drive change through Barclays execution teams, make key decisions in the product lifecycle and own associated outcomes for customers, colleagues and the bank, achieved … application of existing and new products/propositions and related customer and colleague journeys. Development of product propositions, and/or service strategy, define the priorities for delivering the outcomes needed to deliver the strategy and lead execution of the priorities. Development of different commercial and business models ...