importance Driving continuous improvement of conversion funnels across acquisition, engagement, and retention stages Designing, implementing, and managing A/B tests, multivariate tests, and personalization initiatives Creating test hypotheses based on quantitative and qualitative data insights Ensuring statistical validity and rigorous testing methodologies Analyzing test results and communicating actionable recommendations … internal subject matter expert for experimentation and conversion optimization best practices Managing CRO and experimentation platforms Evaluating and recommending new technologies that support testing, personalization, and digital optimization Ensuring tracking, tagging, and measurement frameworks are accurately implemented Supporting improvements across key performance indicators, including website conversion rate, lead generation growth ...