Personalization Job Trends in England

Personalization
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Personalization skills. It covers permanent job vacancies from the 6 months leading up to 14 January 2026, with comparisons to the same periods in the previous two years.

6 months to
14 Jan 2026
Same period 2025 Same period 2024
Rank 517 604 649
Rank change year-on-year +87 +45 -52
Permanent jobs citing Personalization 100 75 31
As % of all permanent jobs in England 0.19% 0.16% 0.063%
As % of the Processes & Methodologies category 0.23% 0.17% 0.070%
Number of salaries quoted 53 33 25
10th Percentile £38,750 £47,500 £38,000
25th Percentile £47,500 £57,500 £62,500
Median annual salary (50th Percentile) £80,000 £65,000 £70,000
Median % change year-on-year +23.08% -7.14% +16.67%
75th Percentile £122,500 £82,250 £76,250
90th Percentile £160,000 £109,695 £90,000
UK median annual salary £80,000 £65,000 £70,000
% change year-on-year +23.08% -7.14% +16.67%

All Process & Methodology Skills
England

Personalization falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in England.

Permanent vacancies with a requirement for process or methodology skills 42,913 43,729 44,234
As % of all permanent jobs advertised in England 81.21% 90.84% 89.77%
Number of salaries quoted 25,804 21,413 34,236
10th Percentile £28,742 £35,000 £31,250
25th Percentile £37,500 £46,000 £42,500
Median annual salary (50th Percentile) £55,000 £60,000 £60,000
Median % change year-on-year -8.33% - -4.00%
75th Percentile £76,250 £81,250 £80,000
90th Percentile £97,500 £100,000 £98,750
UK median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Personalization
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Personalization relative to all permanent IT jobs advertised in England.

Personalization job vacancy trend in England

Personalization
Salary Trend in England

Salary distribution trend for jobs in England citing Personalization.

Salary distribution trend for jobs in England citing Personalization

Personalization
Salary Histogram in England

Salary distribution for jobs citing Personalization in England over the 6 months to 14 January 2026.

Salary histogram for Personalization in England

Personalization
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Personalization within the England region over the 6 months to 14 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London +84 63 £110,000 +46.67% 70
Midlands +29 9 £190,000 +149.18% 10
South East +29 8 £37,500 -42.31% 59
West Midlands +26 6 £190,000 +230.43% 1
North of England -1 6 £60,000 -36.60% 19
East of England +26 5 £80,000 +60.00% 27
South West +9 3 £90,000 +38.46% 17
North West +7 3 £61,250 -35.28% 10
North East - 2 £30,000 - 2
East Midlands -7 1 £190,000 +100.00% 8
Yorkshire - 1 £65,000 - 7
Personalization
UK

Personalization
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 7 (7.00%) CMS
2 4 (4.00%) Apache Spark
2 4 (4.00%) Confluence
3 1 (1.00%) Apache Airflow
3 1 (1.00%) Headless CMS
Applications
1 4 (4.00%) Microsoft Excel
2 3 (3.00%) Trello
3 2 (2.00%) Adobe XD
3 2 (2.00%) Microsoft Project
3 2 (2.00%) Sketch
4 1 (1.00%) Chatbot
Business Applications
1 5 (5.00%) Shopify
2 2 (2.00%) Dynamics CRM
3 1 (1.00%) Adobe Campaign
3 1 (1.00%) Payment Gateway
Cloud Services
1 32 (32.00%) AWS
2 28 (28.00%) Azure
3 21 (21.00%) Amazon SageMaker
3 21 (21.00%) Azure AI
3 21 (21.00%) Vertex AI
4 13 (13.00%) SaaS
5 9 (9.00%) GCP
6 8 (8.00%) Google Analytics
6 8 (8.00%) Power Platform
7 4 (4.00%) Figma
7 4 (4.00%) Google Tag Manager
8 3 (3.00%) Azure Cosmos DB
8 3 (3.00%) Contentsquare
8 3 (3.00%) Datadog
8 3 (3.00%) GitHub
8 3 (3.00%) Google Data Studio
8 3 (3.00%) Google Sheets
8 3 (3.00%) PaaS
9 2 (2.00%) Bloomreach
9 2 (2.00%) Workato
Communications & Networking
1 2 (2.00%) Broadband
1 2 (2.00%) SMS
Database & Business Intelligence
1 7 (7.00%) Power BI
2 3 (3.00%) Azure SQL Database
2 3 (3.00%) Hadoop
2 3 (3.00%) Power Query
3 2 (2.00%) BigQuery
3 2 (2.00%) Tableau
4 1 (1.00%) Mixpanel
Development Applications
1 8 (8.00%) JIRA
2 3 (3.00%) Visual Studio
General
1 64 (64.00%) Marketing
2 38 (38.00%) Retail
3 32 (32.00%) Social Skills
4 27 (27.00%) Finance
5 22 (22.00%) Banking
6 21 (21.00%) Pharmaceutical
7 19 (19.00%) Analytical Skills
8 8 (8.00%) Presentation Skills
9 7 (7.00%) Telecoms
10 5 (5.00%) Legal
11 4 (4.00%) Inclusion and Diversity
12 3 (3.00%) Public Sector
13 1 (1.00%) Back Office
13 1 (1.00%) Games
13 1 (1.00%) Influencing Skills
13 1 (1.00%) Law
13 1 (1.00%) Multimedia
13 1 (1.00%) Organisational Skills
Job Titles
1 27 (27.00%) Lead
2 12 (12.00%) Senior
3 7 (7.00%) Marketing Manager
4 6 (6.00%) Analyst
4 6 (6.00%) Product Manager
4 6 (6.00%) Sales Executive
4 6 (6.00%) Senior Sales Executive
4 6 (6.00%) Solutions Sales Executive
5 5 (5.00%) Chief Technology Officer
6 4 (4.00%) Commercial Finance Manager
6 4 (4.00%) Commercial Manager
6 4 (4.00%) Developer
6 4 (4.00%) Finance Manager
6 4 (4.00%) Machine Learning Scientist
6 4 (4.00%) Senior Commercial Manager
6 4 (4.00%) Senior Manager
7 3 (3.00%) Architect
7 3 (3.00%) Artificial Intelligence Engineer
7 3 (3.00%) CRM Specialist
7 3 (3.00%) Email Specialist
Libraries, Frameworks & Software Standards
1 6 (6.00%) PyTorch
1 6 (6.00%) TensorFlow
2 5 (5.00%) CSS
2 5 (5.00%) HTML
3 4 (4.00%) Pandas
4 3 (3.00%) JSON
4 3 (3.00%) NumPy
5 2 (2.00%) EDI
5 2 (2.00%) React
6 1 (1.00%) .NET
6 1 (1.00%) AngularJS
6 1 (1.00%) Apache Cordova
6 1 (1.00%) GraphQL
6 1 (1.00%) HTML5
6 1 (1.00%) Ionic Framework
6 1 (1.00%) Node.js
6 1 (1.00%) REST
6 1 (1.00%) scikit-learn
6 1 (1.00%) Web Services
6 1 (1.00%) XML
Miscellaneous
1 21 (21.00%) Life Science
1 21 (21.00%) Pharmacovigilance
2 7 (7.00%) Onboarding
2 7 (7.00%) Product Ownership
3 6 (6.00%) Algorithms
3 6 (6.00%) Educational Technology
3 6 (6.00%) Marketing Technology
3 6 (6.00%) Self-Motivation
4 5 (5.00%) Analytical Mindset
5 4 (4.00%) AI Agents
5 4 (4.00%) Distributed Systems
5 4 (4.00%) Mobile App
6 3 (3.00%) Social Media
7 2 (2.00%) Cloud Native
7 2 (2.00%) Management Information System
7 2 (2.00%) VUI
8 1 (1.00%) Multi-touch
8 1 (1.00%) Stable Diffusion
8 1 (1.00%) Video\Live Streaming
8 1 (1.00%) Web Conferencing
Operating Systems
1 2 (2.00%) Android
1 2 (2.00%) Apple iOS
2 1 (1.00%) Windows
Processes & Methodologies
1 69 (69.00%) Analytics
2 68 (68.00%) AI
3 46 (46.00%) Machine Learning
4 33 (33.00%) Computer Science
5 31 (31.00%) Data Science
6 27 (27.00%) Customer Engagement
7 26 (26.00%) Conversational UI
7 26 (26.00%) Use Case
8 25 (25.00%) Conversational AI
8 25 (25.00%) Decision-Making
9 24 (24.00%) Customer Experience
9 24 (24.00%) Enterprise Architecture
10 23 (23.00%) AI Transformation
11 22 (22.00%) Collaborative Working
11 22 (22.00%) Fraud Detection
11 22 (22.00%) Matrix Organization
12 21 (21.00%) Agile
12 21 (21.00%) Co-Creation
12 21 (21.00%) TOGAF
12 21 (21.00%) Workshop Facilitation
Programming Languages
1 14 (14.00%) SQL
2 12 (12.00%) Python
3 5 (5.00%) JavaScript
4 2 (2.00%) Java
4 2 (2.00%) TypeScript
5 1 (1.00%) C#
5 1 (1.00%) R
Qualifications
1 40 (40.00%) Degree
2 30 (30.00%) Master's Degree
3 27 (27.00%) Computer Science Degree
4 5 (5.00%) PhD
5 4 (4.00%) ACCA
5 4 (4.00%) CIMA
6 3 (3.00%) BPSS Clearance
7 1 (1.00%) CBAP
7 1 (1.00%) CSPO
Quality Assurance & Compliance
1 25 (25.00%) GDPR
2 21 (21.00%) EU AI Act
2 21 (21.00%) HIPAA
2 21 (21.00%) PSD2
2 21 (21.00%) Solvency II
3 5 (5.00%) QA
4 4 (4.00%) Data Quality
5 3 (3.00%) Accessibility
6 1 (1.00%) PCI DSS
6 1 (1.00%) PERC
Systems Management
1 1 (1.00%) Kubeflow
1 1 (1.00%) Kubernetes
1 1 (1.00%) Terraform
Vendors
1 36 (36.00%) Google
2 10 (10.00%) Salesforce
3 9 (9.00%) Adobe
4 5 (5.00%) Salesforce Marketing Cloud
5 4 (4.00%) OpenAI
6 3 (3.00%) Samsung
7 2 (2.00%) Marketo
7 2 (2.00%) Microsoft
7 2 (2.00%) Pardot
7 2 (2.00%) SAP
8 1 (1.00%) Amplitude
8 1 (1.00%) Apple
8 1 (1.00%) Atlassian
8 1 (1.00%) Hotjar
8 1 (1.00%) HubSpot
8 1 (1.00%) TikTok
8 1 (1.00%) Xero
8 1 (1.00%) YouTube