1 to 25 of 39 Google Analytics Jobs in Scotland

functionalities, and user experiences that enhance traffic acquisition. Advocate for performance marketing requirements in product design and feature development. Data-Driven Decision Making: Analyze performance metrics using tools like Google Ads, Google Analytics, Search Console, and SEO platforms such as Ahrefs and SEMrush. Use these insights to inform product decisions and prioritize initiatives. Growth Ownership: Take full … influencing cross-functionally at a senior level in an effective way. Experience making hard, data-driven decisions (including creating and running experiments and A/B tests, User Testing, Analytics, Market Research, Competitor Analysis, Defining Metrics and KPIs). Preferred Skills An undergraduate degree in engineering, mathematics, finance, or MBA. Experience in international SEO and multi-language site optimization. More ❯

and external resources. Manage product content, imagery, and SEO (in conjunction with a Marketing Executive) across all digital platforms. Analyse web traffic and user behaviour using tools such as Google Analytics and Hotjar to improve conversion. Oversee PPC, and collaborate on email marketing, and social media campaigns with other internal stakeholders or agencies. Maintain and update the website … enhance functionality. Requirements Proven experience managing e-commerce platforms (e.g. WordPress/WooCommerce, Shopify, Magento, etc.). Strong understanding of SEO, PPC, CRO, and digital analytics. Confident in using Google Analytics, Tag Manager, Search Console, and Meta Business Suite. Experience in a product-based, B2B or B2C e-commerce environment. Excellent project management, communication, and stakeholder engagement skills. More ❯

experiences that enhance organic traffic acquisition. Advocate for SEO requirements in product design and feature development. Data-Driven Decision Making: Analyze SEO data and performance metrics using tools like Google Analytics, Search Console, and SEO platforms such as Ahrefs and SEMrush. Use these insights to inform product decisions and prioritize initiatives. Organic Growth Ownership: Take full ownership of … in addressing technical SEO issues. Experience leading cross-functional teams and aligning SEO strategies with product roadmaps. Strong familiarity with SEO tools (e.g., SEMrush, Ahrefs, Moz, Screaming Frog) and analytics platforms (Google Analytics, Search Console). Expertise in large-scale SEO projects, including site migrations, platform changes, and mobile-first strategies. Strong leadership skills with experience managing … influencing cross-functionally at a senior level in an effective way. Experience making hard, data-driven decisions (including creating and running experiments and A/B tests, User Testing, Analytics, Market Research, Competitor Analysis, Defining Metrics and KPIs). Preferred Skills An undergraduate degree in engineering, mathematics, finance, or MBA. Experience in international SEO and multi-language site optimization. More ❯

Figma designs · Develop WordPress themes · Collaborate with designers and backend developers to deliver high-quality sites · Implement SEO best practices — page speed, schema, sitemaps, metadata · Work with tools like Google Search Console and Google Analytics · Optimise pages for performance, UX, and conversion · Occasionally support email marketing templates and Google Ads landing pages · Keep up to date … with Tailwind or Bootstrap Strong WordPress theme development skills Confident working with PHP and MySQL Good understanding of SEO fundamentals (technical + on-page) Familiarity with Google tools (GA, GSC, Tag Manager) Knowledge of accessibility standards (WCAG 2.1) and Core Web Vitals A good eye for spacing, typography, and design consistency Confident using Git and task runners like Gulp … Able to manage your own workload and contribute to team progress Strong communication and collaboration skills Nice-to-Haves Experience with Laravel (not essential but handy) Basic familiarity with Google Ads or paid social landing page needs Working knowledge of ACF, Elementor, or Gutenberg Blocks Experience with conversion tracking and event tagging Interest in UX, UI, or CRO testing More ❯

Figma designs · Develop WordPress themes · Collaborate with designers and backend developers to deliver high-quality sites · Implement SEO best practices — page speed, schema, sitemaps, metadata · Work with tools like Google Search Console and Google Analytics · Optimise pages for performance, UX, and conversion · Occasionally support email marketing templates and Google Ads landing pages · Keep up to date … with Tailwind or Bootstrap Strong WordPress theme development skills Confident working with PHP and MySQL Good understanding of SEO fundamentals (technical + on-page) Familiarity with Google tools (GA, GSC, Tag Manager) Knowledge of accessibility standards (WCAG 2.1) and Core Web Vitals A good eye for spacing, typography, and design consistency Confident using Git and task runners like Gulp … Able to manage your own workload and contribute to team progress Strong communication and collaboration skills Nice-to-Haves Experience with Laravel (not essential but handy) Basic familiarity with Google Ads or paid social landing page needs Working knowledge of ACF, Elementor, or Gutenberg Blocks Experience with conversion tracking and event tagging Interest in UX, UI, or CRO testing More ❯

of Paid Media. This is a key strategic role with hands-on responsibility for campaign planning, execution, optimization, and reporting. Key Responsibilities: Lead and manage paid search campaigns across Google Ads, Microsoft Ads (Bing), Meta (Facebook & Instagram), and Pinterest. Plan, execute, and optimize PPC strategies to achieve ROAS, CPA, and lead generation goals. Conduct keyword research, audience targeting, and … competitive analysis. Create compelling ad copy and creative briefs that drive engagement and conversions. Monitor and analyze campaign performance using tools like Google Analytics, Ads Manager, and third-party reporting platforms. A/B test ad variations, landing pages, and targeting strategies. Provide regular performance reports and strategic insights to stakeholders. Stay up to date on digital advertising … trends, algorithm changes, and platform updates. Requirements: 3+ years of experience in PPC campaign management. Proven track record of success across Google Ads, Microsoft Ads, Meta, and Pinterest. Strong analytical skills and proficiency with Google Analytics, Google Tag Manager, and reporting dashboards. Experience managing large budgets and scaling campaigns profitably. Ability to write compelling ad copy More ❯

traffic. Utilise A/B testing to optimize landing pages, CTAs, and product placements. 3. Performance Analysis & Reporting Monitor KPIs (sales, conversion rate, AOV, bounce rate, ROI etc) using Google Analytics and other tools. Provide weekly/monthly trading reports with actionable insights across categories and channels. Use heatmaps, session recordings, and customer feedback to work with UI … to resolve customer pain points. Skills & Qualifications: 4+ years in e-commerce, online trading, or digital merchandising. 1+ years of team management (or project leadership) experience. Strong analytical skills (Google Analytics, Excel, Power BI, or similar). Knowledge of digital merchandising tools. Understanding of CRO (Conversion Rate Optimization) techniques. More ❯

tailored marketing strategies, campaigns, and initiatives that accelerate growth in your sectors across the UK and Europe. You will work closely with cross-functional teams, across Technical, Sales and Google Partnership teams, as well as with Google themselves, to ensure that marketing efforts align with business goals and sector-specific needs. The ideal candidate will have a strong … impact of marketing initiatives Cross-functional Collaboration: Collaborate across teams to ensure sector-focused messaging and initiatives align with business objectives Build relationships with and collaborate closely with key Google stakeholders to maximise the impact of joint programs and leverage opportunities within the Qodea/Google partnership ecosystem Agency Management: Manage relationships with external agencies and subsequent output … to ensure briefs are met and outputs are delivered to meet deadlines and budgets. Data-Driven Insights: Leverage tools like Google Analytics, CRM systems, and marketing automation platforms to track and report on campaign performance Provide regular reporting on key metrics, and use insights to continuously improve marketing tactics Lead Generation & Nurturing: Develop and implement strategies to attract More ❯

Management Graduate Apprenticeship offers dual accreditation with Chartered Management Institute (CMI), providing a Level 5 Diploma in Management & Leadership. Responsibilities Assist in planning and executing digital marketing campaigns (LinkedIn, Google, Email, etc.) Support content creation including blogs, case studies, social media posts, and marketing collateral Research and identify new leads, clients, and partnership opportunities in the IT/SaaS … SaaS, or tech-based marketing Good written and verbal communication skills Familiarity with digital marketing concepts (SEO, PPC, email marketing, social media) Proficiency in MS Office; knowledge of Canva, Google Analytics, or HubSpot is a plus Willingness to learn and self-motivated Organisational and problem-solving skills Teamwork and relationship-building abilities Attention to detail and creativity Apply More ❯

strategic and operational—ready to roll up your sleeves and execute while leading a growing team. Qualifications Performance Marketing Leadership: Own strategy and execution for all paid digital channels (Google, LinkedIn, retargeting, etc.) with a laser focus on customer acquisition and ROI. Revenue Ownership: Be accountable for driving pipeline and revenue from digital channels. Marketing Operations & Attribution: Ensure robust … tracking and reporting is in place across all channels, through collaboration with the operations team. Own marketing analytics, attribution modeling, and campaign reporting to drive data-led decisions. SEO & Website: Oversee SEO strategy and manage website performance (traffic, engagement, conversion), ensuring continuous optimization. Email Marketing: Manage nurture, reactivation, and retention campaigns to maximize lifecycle value. Team Management: Lead, mentor … role, background in fintech not essential but nice to have Proven track record of driving revenue via digital campaigns in a high-growth B2B SaaS environment. Deep expertise in Google Ads and LinkedIn Ads, and other paid platforms. Strong understanding of marketing operations and experience ensuring effective data tracking, campaign tagging, and performance reporting. Experience with SEO tools (e.g. More ❯

strategic and operational—ready to roll up your sleeves and execute while leading a growing team. Qualifications Performance Marketing Leadership: Own strategy and execution for all paid digital channels (Google, LinkedIn, retargeting, etc.) with a laser focus on customer acquisition and ROI. Revenue Ownership: Be accountable for driving pipeline and revenue from digital channels. Marketing Operations & Attribution: Ensure robust … tracking and reporting is in place across all channels, through collaboration with the operations team. Own marketing analytics, attribution modeling, and campaign reporting to drive data-led decisions. SEO & Website: Oversee SEO strategy and manage website performance (traffic, engagement, conversion), ensuring continuous optimization. Email Marketing: Manage nurture, reactivation, and retention campaigns to maximize lifecycle value. Team Management: Lead, mentor … role, background in fintech not essential but nice to have Proven track record of driving revenue via digital campaigns in a high-growth B2B SaaS environment. Deep expertise in Google Ads and LinkedIn Ads, and other paid platforms. Strong understanding of marketing operations and experience ensuring effective data tracking, campaign tagging, and performance reporting. Experience with SEO tools (e.g. More ❯

strategic and operational—ready to roll up your sleeves and execute while leading a growing team. Qualifications Performance Marketing Leadership: Own strategy and execution for all paid digital channels (Google, LinkedIn, retargeting, etc.) with a laser focus on customer acquisition and ROI. Revenue Ownership: Be accountable for driving pipeline and revenue from digital channels. Marketing Operations & Attribution: Ensure robust … tracking and reporting is in place across all channels, through collaboration with the operations team. Own marketing analytics, attribution modeling, and campaign reporting to drive data-led decisions. SEO & Website: Oversee SEO strategy and manage website performance (traffic, engagement, conversion), ensuring continuous optimization. Email Marketing: Manage nurture, reactivation, and retention campaigns to maximize lifecycle value. Team Management: Lead, mentor … role, background in fintech not essential but nice to have Proven track record of driving revenue via digital campaigns in a high-growth B2B SaaS environment. Deep expertise in Google Ads and LinkedIn Ads, and other paid platforms. Strong understanding of marketing operations and experience ensuring effective data tracking, campaign tagging, and performance reporting. Experience with SEO tools (e.g. More ❯

paid media strategy alongside the leadership team. This position will be instrumental in driving traffic, generating leads, and maximizing ROI. The successful PPC Manager will bring extensive expertise in Google Ads, Microsoft Ads, and other paid platforms, with a history of executing high-impact campaigns on both local and global levels. Responsibilities: Lead and develop PPC strategy: Oversee and … drive the performance of the PPC function, ensuring alignment with broader business objectives. Campaign management: Create, manage, and optimize campaigns across Google Ads and Microsoft Ads platforms, focusing on targeted traffic and conversions. Keyword research & ad copywriting: Craft and refine compelling ad content and identify high-value keywords to enhance campaign effectiveness. Data analysis: Monitor and analyze campaign performance … through platforms such as Google Analytics, implementing data-driven adjustments to improve ROI and maintain CPA targets. Cross-functional collaboration: Partner with the broader marketing team to align paid media efforts with overall marketing goals and business growth objectives. Industry trend awareness: Stay current with the latest industry trends, particularly in Google and Microsoft PPC advertising, to More ❯

paid media strategy alongside the leadership team. This position will be instrumental in driving traffic, generating leads, and maximizing ROI. The successful PPC Manager will bring extensive expertise in Google Ads, Microsoft Ads, and other paid platforms, with a history of executing high-impact campaigns on both local and global levels. Responsibilities: Lead and develop PPC strategy: Oversee and … drive the performance of the PPC function, ensuring alignment with broader business objectives. Campaign management: Create, manage, and optimize campaigns across Google Ads and Microsoft Ads platforms, focusing on targeted traffic and conversions. Keyword research & ad copywriting: Craft and refine compelling ad content and identify high-value keywords to enhance campaign effectiveness. Data analysis: Monitor and analyze campaign performance … through platforms such as Google Analytics, implementing data-driven adjustments to improve ROI and maintain CPA targets. Cross-functional collaboration: Partner with the broader marketing team to align paid media efforts with overall marketing goals and business growth objectives. Industry trend awareness: Stay current with the latest industry trends, particularly in Google and Microsoft PPC advertising, to More ❯

paid media strategy alongside the leadership team. This position will be instrumental in driving traffic, generating leads, and maximizing ROI. The successful PPC Manager will bring extensive expertise in Google Ads, Microsoft Ads, and other paid platforms, with a history of executing high-impact campaigns on both local and global levels. Responsibilities: Lead and develop PPC strategy: Oversee and … drive the performance of the PPC function, ensuring alignment with broader business objectives. Campaign management: Create, manage, and optimize campaigns across Google Ads and Microsoft Ads platforms, focusing on targeted traffic and conversions. Keyword research & ad copywriting: Craft and refine compelling ad content and identify high-value keywords to enhance campaign effectiveness. Data analysis: Monitor and analyze campaign performance … through platforms such as Google Analytics, implementing data-driven adjustments to improve ROI and maintain CPA targets. Cross-functional collaboration: Partner with the broader marketing team to align paid media efforts with overall marketing goals and business growth objectives. Industry trend awareness: Stay current with the latest industry trends, particularly in Google and Microsoft PPC advertising, to More ❯

ll need: Confirmed Experience : Proven background in digital optimisation, conversion rate optimisation (CRO), and data analysis within pensions in the UK financial services sector. Technical Skills: Proficient in digital analytics tools (e.g., Google Analytics, Adobe Analytics), A/B and multivariate testing platforms, with strong analytical and problem-solving abilities and a solid understanding of UX More ❯

Join to apply for the Senior Manager for Marketing Analytics role at Canonical 4 days ago Be among the first 25 applicants Join to apply for the Senior Manager for Marketing Analytics role at Canonical The role of Senior Manager for Marketing Analytics at Canonical Canonical has provided developers with open source solutions since 2004, helping them … blockchain. Marketing at Canonical means being at the forefront of technology adoption, for our customers and for our own martech stack. We're on the lookout for a Marketing Analytics Senior Manager to join our team and execute on our growth hacking strategy. As a team, we are interested in technology adoption patterns, the respect of visitors' data and … for driving the best commercial results for Canonical through data and technology. Design, implement and operate Canonical marketing technology stack, a dozens of martech applications, from commercial applications (Marketo, Google Analytics, Leandata) to open source solutions (Superset, Kubeflow, WordPress). Own reporting and analytics throughout the customer lifecycle from ABM, Multi-Touch Attribution, funnel performance, acquisition costs More ❯

with website/software developers Strong organisation skills, with an aptitude for multi-tasking and experience using Ticketing/Task Management systems Desirable/Advantageous A working knowledge of Google Analytics, with a Google Analytics Individual Qualification being an added bonus Experience & knowledge of digital marketing techniques including SEO, SEM, Social Media, etc. Experience working within More ❯

successful track record in delivering tangible results. Proven experience in managing SEO campaigns for diverse clients across various industries. Strong analytical skills and proficiency in SEO tools such as Google Analytics, SEMrush, Ahrefs, etc. Excellent communication and project management skills. Ability to work independently and as part of a collaborative team environment. Based in the UK with flexibility More ❯

that impacts usability of search Optimise content, meta titles, meta descriptions, and header tags aligned to user intent and user behaviour Monitor and analyse search performance using tools like Google Analytics and Adobe Analytics Collaborate with digital leads together with marketing channel teams to ensure search is aligned to user intent Stay updated with the latest search … search strategies covering onsite search and external search experiences Strong knowledge of search principles, including technical, on-page optimisation, and off-page optimisation Strong proficiency in tools such as Google Search Console, Adobe Analytics, Google Analytics, Screaming Frog, Semrush, ElasticSearch Excellent analytical skills and ability to interpret data to drive SEO strategies Strong communication skills to More ❯

that impacts usability of search Optimise content, meta titles, meta descriptions, and header tags aligned to user intent and user behaviour Monitor and analyse search performance using tools like Google Analytics and Adobe Analytics Collaborate with digital leads together with marketing channel teams to ensure search is aligned to user intent Stay updated with the latest search … search strategies covering onsite search and external search experiences Strong knowledge of search principles, including technical, on-page optimisation, and off-page optimisation Strong proficiency in tools such as Google Search Console, Adobe Analytics, Google Analytics, Screaming Frog, Semrush, ElasticSearch Excellent analytical skills and ability to interpret data to drive SEO strategies Strong communication skills to More ❯

and execute GTM strategies in partnership with Sales, Product, Operations, and Finance. Drive product positioning, launch plans, and market entry strategies. Manage the product lifecycle marketing roadmap. Marketing Performance & Analytics Establish data-driven performance metrics, media optimization, and reporting. Implement A/B testing and incremental improvements to optimize channels. Communicate marketing insights and successes across the business. Oversee … sector, with proven experience leading successful demand impacting campaigns. Demonstrable Marketing Leadership and people management experience. Proven track record in developing and implementing successful marketing strategies. Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot). Strong influencing and relationship building skills. Why Join Pulsant: Supportive work environment with a focus on career growth, development, work-life More ❯

Configure and launch white-label apps for 18+ video streaming clients Lead development of major features including templated views, DRM, and EPG Integrate ad tech (Roku Ad Framework) and analytics (Google Analytics) Drive performance enhancements, reducing load time, memory use, and CPU usage Required Skills: Strong experience with BrightScript and SceneGraph Track record of Roku app development … UI components like EPG and parental controls Comfortable with performance profiling and debugging on Roku Nice to Have: Understanding of JWT, HTML/CSS, and DRM concepts Experience with Google Analytics integration Agile team experience and peer code review participation Awareness of Roku OS certification processes #J-18808-Ljbffr More ❯

Configure and launch white-label apps for 18+ video streaming clients Lead development of major features including templated views, DRM, and EPG Integrate ad tech (Roku Ad Framework) and analytics (Google Analytics) Drive performance enhancements, reducing load time, memory use, and CPU usage Required Skills: Strong experience with BrightScript and SceneGraph Track record of Roku app development … UI components like EPG and parental controls Comfortable with performance profiling and debugging on Roku Nice to Have: Understanding of JWT, HTML/CSS, and DRM concepts Experience with Google Analytics integration Agile team experience and peer code review participation Awareness of Roku OS certification processes #J-18808-Ljbffr More ❯

Configure and launch white-label apps for 18+ video streaming clients Lead development of major features including templated views, DRM, and EPG Integrate ad tech (Roku Ad Framework) and analytics (Google Analytics) Drive performance enhancements, reducing load time, memory use, and CPU usage Required Skills: Strong experience with BrightScript and SceneGraph Track record of Roku app development … UI components like EPG and parental controls Comfortable with performance profiling and debugging on Roku Nice to Have: Understanding of JWT, HTML/CSS, and DRM concepts Experience with Google Analytics integration Agile team experience and peer code review participation Awareness of Roku OS certification processes #J-18808-Ljbffr More ❯