Senior Manager, CRM Orchestration
- Hiring Organisation
- Jobleads-UK
- Location
- Greater London, England, United Kingdom
will lead the evolution of our orchestration strategy across One-to-Many and One-to-One communications. Working closely with Customer Marketing, Martech, Data, Digital, Retail and the wider Customer team, you will shape how we engage customers in a way that is insight-led, intentional and distinctly Burberry. … behaviours into journey logic, segmentation and targeting strategies Champion advanced and innovative use of Braze, HighTouch and the wider CRM ecosystem Partner with Martech, Data and external partners to enhance audience activation, triggers and platform capabilities Stay close to platform evolution, identifying opportunities to test, learn and scale new capabilities ...