Digital Analyst
UK

The median Digital Analyst salary in the UK is £45,249 per year according to job vacancies posted during the 6 months to 28 May 2024.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

6 months to
28 May 2024
Same period 2023 Same period 2022
Rank 691 673 806
Rank change year-on-year -18 +133 -94
Permanent jobs requiring a Digital Analyst 226 288 462
As % of all permanent jobs advertised in the UK 0.22% 0.30% 0.28%
As % of the Job Titles category 0.23% 0.32% 0.29%
Number of salaries quoted 211 127 316
10th Percentile £27,500 £37,500 £34,661
25th Percentile £35,000 £41,250 £45,000
Median annual salary (50th Percentile) £45,249 £50,000 £51,726
Median % change year-on-year -9.50% -3.34% +8.90%
75th Percentile £47,772 £63,125 £65,000
90th Percentile £57,500 £68,750 £76,875
UK excluding London median annual salary £45,249 £50,000 £48,652
% change year-on-year -9.50% +2.77% +8.12%

All Permanent IT Job Vacancies
UK

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 97,260 88,990 160,374
% of permanent jobs with a recognized job title 94.78% 91.41% 96.06%
Number of salaries quoted 69,382 56,369 85,188
10th Percentile £28,500 £32,500 £32,500
25th Percentile £38,500 £45,000 £42,663
Median annual salary (50th Percentile) £52,500 £60,000 £60,000
Median % change year-on-year -12.50% - +9.09%
75th Percentile £70,000 £80,000 £78,750
90th Percentile £90,000 £100,000 £95,000
UK excluding London median annual salary £50,000 £53,500 £50,173
% change year-on-year -6.54% +6.63% +5.63%

Digital Analyst
Job Vacancy Trend

Job postings that featured Digital Analyst in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Analyst in the UK

Digital Analyst
Salary Trend

3-month moving average salary quoted in jobs citing Digital Analyst.

Salary trend for Digital Analyst in the UK

Digital Analyst
Salary Histogram

Salary distribution for jobs citing Digital Analyst over the 6 months to 28 May 2024.

Salary histogram for Digital Analyst in the UK

Digital Analyst
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Analyst within the UK over the 6 months to 28 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +20 210 £45,249 -13.81% 31
UK excluding London -22 183 £45,249 -9.50% 11
Work from Home +5 106 £45,249 +0.55% 11
North of England +11 78 £45,249 -9.50% 4
Midlands +44 57 £35,000 -7.89% 3
West Midlands +55 48 £35,000 -6.67% 1
North West +38 40 £45,249 -13.81% 2
London +106 38 £49,500 -11.61% 16
Yorkshire -2 26 £45,249 -4.74% 2
South East -25 20 £47,250 -17.83% 3
Wales +12 13 £33,000 -26.67%
South West -20 12 £50,000 -4.76% 1
North East - 12 £45,249 - 1
East Midlands -10 9 £30,000 -21.05% 2
East of England -6 2 £72,500 +45.00% 1
Scotland -59 1 £45,000 +10.16%

Digital Analyst Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 28 May 2024, Digital Analyst job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Digital Analyst in the job title.

1 111 (49.12%) Analytics
2 95 (42.04%) Agile
3 92 (40.71%) Mentoring
4 90 (39.82%) Visualisation
5 77 (34.07%) SQL
6 75 (33.19%) Dashboard Development
7 74 (32.74%) BigQuery
7 74 (32.74%) Decision-Making
8 72 (31.86%) Data Collection
9 70 (30.97%) User Research
9 70 (30.97%) Coaching
10 48 (21.24%) Digital Forensics
11 32 (14.16%) Social Skills
12 30 (13.27%) Marketing
13 26 (11.50%) Google
14 25 (11.06%) Google Analytics
15 21 (9.29%) Degree
15 21 (9.29%) Adobe
15 21 (9.29%) ISO/IEC 17025
16 20 (8.85%) Digital Marketing
17 19 (8.41%) Digital Analytics
18 18 (7.96%) Project Management
19 17 (7.52%) PRINCE2
19 17 (7.52%) ISO 9001
19 17 (7.52%) Case Management
19 17 (7.52%) Analytical Skills
19 17 (7.52%) Data Visualisation
20 14 (6.19%) Data Analysis
20 14 (6.19%) Web Analytics
20 14 (6.19%) Waterfall

Digital Analyst Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (3.98%) CMS
Applications
1 4 (1.77%) Trello
2 3 (1.33%) Microsoft PowerPoint
3 2 (0.88%) Microsoft Excel
3 2 (0.88%) Microsoft Office
Business Applications
1 1 (0.44%) Dynamics CRM
Cloud Services
1 25 (11.06%) Google Analytics
2 12 (5.31%) Google Tag Manager
3 10 (4.42%) Power Platform
4 9 (3.98%) Adobe Analytics
5 4 (1.77%) Canva
6 3 (1.33%) Contentsquare
6 3 (1.33%) GCP
6 3 (1.33%) SaaS
6 3 (1.33%) Siteimprove
7 2 (0.88%) Google Data Studio
7 2 (0.88%) WhatsApp
8 1 (0.44%) AWS
8 1 (0.44%) Dynamics 365
8 1 (0.44%) Microsoft 365
Communications & Networking
1 3 (1.33%) Wi-Fi
2 1 (0.44%) SMS
Database & Business Intelligence
1 74 (32.74%) BigQuery
2 13 (5.75%) Tableau
3 10 (4.42%) Power BI
4 7 (3.10%) Looker
5 3 (1.33%) QlikView
6 2 (0.88%) Power Query
6 2 (0.88%) Relational Database
7 1 (0.44%) SQL Server Reporting Services
7 1 (0.44%) Tableau Desktop
Development Applications
1 4 (1.77%) JIRA
General
1 32 (14.16%) Social Skills
2 30 (13.27%) Marketing
3 17 (7.52%) Analytical Skills
4 13 (5.75%) Police
5 10 (4.42%) Retail
6 9 (3.98%) Local Government
7 7 (3.10%) Finance
8 6 (2.65%) Public Speaking
9 5 (2.21%) Legal
9 5 (2.21%) Presentation Skills
9 5 (2.21%) Public Sector
10 4 (1.77%) Law
11 3 (1.33%) Electronics
12 2 (0.88%) Inclusion and Diversity
13 1 (0.44%) Aerospace
13 1 (0.44%) Banking
Libraries, Frameworks & Software Standards
1 5 (2.21%) CSS
1 5 (2.21%) HTML
2 2 (0.88%) .NET
2 2 (0.88%) Pandas
Miscellaneous
1 8 (3.54%) Social Media
2 6 (2.65%) Product Ownership
3 2 (0.88%) Marketing Technology
3 2 (0.88%) Onboarding
4 1 (0.44%) Blog
4 1 (0.44%) CMDB
4 1 (0.44%) Digital Media
4 1 (0.44%) Enterprise Software
4 1 (0.44%) Life Science
4 1 (0.44%) Mobile App
4 1 (0.44%) PDA
4 1 (0.44%) Renewable Energy
4 1 (0.44%) Smart Energy
4 1 (0.44%) Video on Demand
4 1 (0.44%) Virtual Reality
Operating Systems
1 3 (1.33%) Mac OS
1 3 (1.33%) Windows
Processes & Methodologies
1 111 (49.12%) Analytics
2 95 (42.04%) Agile
3 92 (40.71%) Mentoring
4 90 (39.82%) Visualisation
5 75 (33.19%) Dashboard Development
6 74 (32.74%) Decision-Making
7 72 (31.86%) Data Collection
8 70 (30.97%) Coaching
8 70 (30.97%) User Research
9 48 (21.24%) Digital Forensics
10 20 (8.85%) Digital Marketing
11 19 (8.41%) Digital Analytics
12 18 (7.96%) Project Management
13 17 (7.52%) Case Management
13 17 (7.52%) Data Visualisation
13 17 (7.52%) PRINCE2
14 14 (6.19%) Data Analysis
14 14 (6.19%) Forensic Analysis
14 14 (6.19%) Waterfall
14 14 (6.19%) Web Analytics
Programming Languages
1 77 (34.07%) SQL
2 4 (1.77%) Python
3 2 (0.88%) Data Analysis Expressions
3 2 (0.88%) JavaScript
3 2 (0.88%) R
Qualifications
1 21 (9.29%) Degree
2 10 (4.42%) Security Cleared
3 1 (0.44%) APMP
3 1 (0.44%) BPSS Clearance
3 1 (0.44%) Master's Degree
Quality Assurance & Compliance
1 21 (9.29%) ISO/IEC 17025
2 17 (7.52%) ISO 9001
3 9 (3.98%) ISO/IEC 27001
4 7 (3.10%) Actionable Recommendations
5 3 (1.33%) QA
Systems Management
1 14 (6.19%) EnCase
Vendors
1 26 (11.50%) Google
2 21 (9.29%) Adobe
3 9 (3.98%) Cellebrite
4 5 (2.21%) Glassbox
4 5 (2.21%) Microsoft
5 3 (1.33%) Apple
6 2 (0.88%) Canon
6 2 (0.88%) Splunk
6 2 (0.88%) TikTok
6 2 (0.88%) Xerox
7 1 (0.44%) Capita
7 1 (0.44%) Ensighten
7 1 (0.44%) Facebook
7 1 (0.44%) Hotjar
7 1 (0.44%) MicroStrategy
7 1 (0.44%) Salesforce
7 1 (0.44%) Snapchat