Digital Marketing
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 28 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
28 May 2024
Same period 2023 Same period 2022
Rank 345 424 330
Rank change year-on-year +79 -94 -104
Permanent jobs citing Digital Marketing 836 715 2,014
As % of all permanent jobs advertised in the UK 0.81% 0.73% 1.21%
As % of the Processes & Methodologies category 0.97% 0.77% 1.26%
Number of salaries quoted 494 489 1,017
10th Percentile £26,250 £28,750 £26,250
25th Percentile £31,250 £38,750 £37,500
Median annual salary (50th Percentile) £40,000 £50,000 £50,000
Median % change year-on-year -20.00% - -9.09%
75th Percentile £57,500 £67,500 £65,000
90th Percentile £73,750 £85,000 £86,250
UK excluding London median annual salary £35,000 £45,000 £45,000
% change year-on-year -22.22% - -

All Process and Methodology Skills
UK

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 86,445 93,025 160,114
As % of all permanent jobs advertised in the UK 84.24% 95.56% 95.90%
Number of salaries quoted 60,550 54,985 83,280
10th Percentile £29,250 £34,000 £33,500
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,000 £60,000
Median % change year-on-year -9.84% +1.67% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Digital Marketing
Job Vacancy Trend

Job postings citing Digital Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Marketing in the UK

Digital Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Digital Marketing.

Salary trend for Digital Marketing in the UK

Digital Marketing
Salary Histogram

Salary distribution for jobs citing Digital Marketing over the 6 months to 28 May 2024.

Salary histogram for Digital Marketing in the UK

Digital Marketing
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the UK over the 6 months to 28 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +96 767 £41,500 -19.42% 516
UK excluding London +92 550 £35,000 -22.22% 346
Work from Home +144 448 £44,343 -15.54% 277
London +107 250 £55,000 -8.33% 172
South East +63 232 £35,000 -22.22% 87
North of England +134 121 £41,500 -12.63% 111
Midlands +47 90 £35,000 -24.32% 79
North West +74 84 £42,500 -19.05% 65
West Midlands +35 52 £35,000 -30.00% 36
South West -82 40 £45,000 -5.26% 26
East Midlands +13 38 £35,000 -10.26% 45
Yorkshire +98 36 £41,500 -2.35% 37
Northern Ireland - 27 £35,000 - 3
Scotland -84 19 £50,000 +25.00% 13
East of England +1 17 £35,000 -41.67% 36
Wales +1 4 £36,000 -31.43% 4
North East -6 1 £42,500 -19.05% 11

Digital Marketing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 60 (7.18%) CMS
2 53 (6.34%) WordPress
3 32 (3.83%) SharePoint
4 9 (1.08%) Drupal
4 9 (1.08%) Microsoft Exchange
5 8 (0.96%) Apache Spark
5 8 (0.96%) Joomla!
5 8 (0.96%) Umbraco
6 6 (0.72%) Apache
6 6 (0.72%) nginx
7 4 (0.48%) Confluence
8 3 (0.36%) IIS
9 2 (0.24%) Kentico
10 1 (0.12%) Adobe Experience Manager
10 1 (0.12%) EPiServer
10 1 (0.12%) SAS
Applications
1 49 (5.86%) Microsoft Excel
2 44 (5.26%) Microsoft Office
3 25 (2.99%) Microsoft PowerPoint
4 21 (2.51%) Photoshop
5 17 (2.03%) Adobe Illustrator
6 12 (1.44%) Adobe Creative Suite
7 10 (1.20%) InDesign
8 9 (1.08%) Adobe After Effects
9 8 (0.96%) Trello
10 6 (0.72%) OrCAD
11 5 (0.60%) InfoPath
12 4 (0.48%) Doxygen
12 4 (0.48%) Spreadsheet
13 3 (0.36%) Adobe XD
13 3 (0.36%) Blender
13 3 (0.36%) CapCut
13 3 (0.36%) CINEMA 4D
13 3 (0.36%) Sketch
14 2 (0.24%) FileZilla
14 2 (0.24%) Fusion 360
Business Applications
1 20 (2.39%) Shopify
2 17 (2.03%) Magento
3 6 (0.72%) Dynamics CRM
4 5 (0.60%) Payment Gateway
5 3 (0.36%) Sage 200
5 3 (0.36%) SAP CX
6 2 (0.24%) Salesforce CRM
7 1 (0.12%) Adobe Campaign
7 1 (0.12%) SAP CRM
Cloud Services
1 79 (9.45%) Google Analytics
2 40 (4.78%) Power Platform
3 38 (4.55%) Azure
4 33 (3.95%) AWS
5 32 (3.83%) Google Ads
6 31 (3.71%) Microsoft 365
7 21 (2.51%) Figma
7 21 (2.51%) SaaS
8 13 (1.56%) Canva
8 13 (1.56%) GCP
9 12 (1.44%) Azure DevOps
9 12 (1.44%) GitHub
10 10 (1.20%) Cloud Computing
11 9 (1.08%) Adobe Analytics
11 9 (1.08%) Adobe Creative Cloud
11 9 (1.08%) Power Automate
12 8 (0.96%) OneDrive
13 7 (0.84%) Google Tag Manager
13 7 (0.84%) MailChimp
14 6 (0.72%) GitHub Actions
Communications & Networking
1 184 (22.01%) Broadband
2 17 (2.03%) HTTP
3 14 (1.67%) MQTT
4 13 (1.56%) DNS
5 11 (1.32%) Modbus
5 11 (1.32%) Wireless
6 8 (0.96%) LTE
7 7 (0.84%) 3G
7 7 (0.84%) Bluetooth
7 7 (0.84%) Ethernet
7 7 (0.84%) FTP
7 7 (0.84%) GPRS
7 7 (0.84%) Intranet
7 7 (0.84%) TCP/IP
7 7 (0.84%) Wi-Fi
8 6 (0.72%) 4G
9 5 (0.60%) LoRaWAN
9 5 (0.60%) Network Security
10 4 (0.48%) RS-485
11 2 (0.24%) Software-Defined Radio
Database & Business Intelligence
1 40 (4.78%) Power BI
2 22 (2.63%) PostgreSQL
2 22 (2.63%) Tableau
3 12 (1.44%) Looker
4 10 (1.20%) MongoDB
5 7 (0.84%) SQLite
6 6 (0.72%) GIS
6 6 (0.72%) Hadoop
6 6 (0.72%) MySQL
6 6 (0.72%) Redis
6 6 (0.72%) SQL Server
7 5 (0.60%) BigQuery
7 5 (0.60%) Data Lake
7 5 (0.60%) Relational Database
8 4 (0.48%) Amazon Aurora
8 4 (0.48%) Amazon Redshift
9 3 (0.36%) Big Data
10 2 (0.24%) Data Warehouse
10 2 (0.24%) Metadata
11 1 (0.12%) Jackrabbit
Development Applications
1 35 (4.19%) Git
2 28 (3.35%) JIRA
3 17 (2.03%) Visual Studio
4 14 (1.67%) Subversion
5 11 (1.32%) Eclipse
6 10 (1.20%) Jenkins
7 5 (0.60%) Maven
8 4 (0.48%) Bitbucket
8 4 (0.48%) GitLab
9 2 (0.24%) CircleCI
9 2 (0.24%) LabVIEW
9 2 (0.24%) Selenium
9 2 (0.24%) Visual Studio Code
10 1 (0.12%) Cypress.io
10 1 (0.12%) Dreamweaver
10 1 (0.12%) JMeter
10 1 (0.12%) Postman
10 1 (0.12%) REST Assured
10 1 (0.12%) TeamCity
10 1 (0.12%) WebDriver
General
1 836 (100.00%) Marketing
2 234 (27.99%) Advertising
3 227 (27.15%) Finance
4 214 (25.60%) Social Skills
5 180 (21.53%) Telecoms
6 167 (19.98%) Manufacturing
6 167 (19.98%) Public Sector
7 164 (19.62%) Electronics
8 118 (14.11%) Analytical Skills
9 59 (7.06%) Organisational Skills
10 58 (6.94%) Retail
11 35 (4.19%) Brand Awareness
12 28 (3.35%) French Language
13 26 (3.11%) Publishing
14 22 (2.63%) Presentation Skills
15 20 (2.39%) Inclusion and Diversity
16 15 (1.79%) Law
17 13 (1.56%) Legal
18 10 (1.20%) Games
19 8 (0.96%) Banking
Job Titles
1 213 (25.48%) Lead
2 83 (9.93%) Developer
3 63 (7.54%) Analyst
4 49 (5.86%) Senior
5 34 (4.07%) Project Manager
6 29 (3.47%) Digital Executive
7 28 (3.35%) Designer
8 27 (3.23%) Digital Project Manager
8 27 (3.23%) Support Engineer
9 25 (2.99%) Electronics Engineer
10 22 (2.63%) Software Engineer
10 22 (2.63%) Web Developer
11 20 (2.39%) Digital Analyst
11 20 (2.39%) Marketing Manager
12 19 (2.27%) Junior
13 18 (2.15%) Data Analyst
13 18 (2.15%) Web Analyst
14 17 (2.03%) Consultant
14 17 (2.03%) Customer Support Engineer
14 17 (2.03%) Marketing Executive
Libraries, Frameworks & Software Standards
1 99 (11.84%) HTML
2 82 (9.81%) CSS
3 25 (2.99%) .NET
3 25 (2.99%) React
4 23 (2.75%) AngularJS
5 17 (2.03%) Flask
6 15 (1.79%) Laravel
7 13 (1.56%) Django
8 12 (1.44%) Vue
9 11 (1.32%) HTML5
9 11 (1.32%) Svelte
10 10 (1.20%) ASP.NET
10 10 (1.20%) Tailwind CSS
11 9 (1.08%) .NET Framework
12 8 (0.96%) HTML5 Canvas
12 8 (0.96%) Node.js
13 7 (0.84%) jQuery
13 7 (0.84%) Qt
14 6 (0.72%) RESTful
14 6 (0.72%) WCF
Miscellaneous
1 195 (23.33%) Marketing Technology
2 131 (15.67%) Social Media
3 28 (3.35%) Blog
4 24 (2.87%) Graphic Design
5 23 (2.75%) Algorithms
6 22 (2.63%) IoT
7 19 (2.27%) Product Ownership
8 18 (2.15%) Self-Motivation
9 16 (1.91%) Embedded Systems
10 12 (1.44%) FPGA
11 11 (1.32%) Mobile App
11 11 (1.32%) NHS
11 11 (1.32%) Onboarding
11 11 (1.32%) Photography
12 10 (1.20%) Digital Media
12 10 (1.20%) Management Information System
13 9 (1.08%) Arduino
13 9 (1.08%) FMCG
13 9 (1.08%) VHDL
13 9 (1.08%) Video Editing
Operating Systems
1 51 (6.10%) Linux
2 43 (5.14%) Windows
3 4 (0.48%) VMS
4 3 (0.36%) Embedded Linux
4 3 (0.36%) Windows Server
5 2 (0.24%) Android
5 2 (0.24%) Apple iOS
6 1 (0.12%) Windows 10
Processes & Methodologies
1 373 (44.62%) Analytics
2 193 (23.09%) Matrix Organization
3 191 (22.85%) Process Improvement
4 190 (22.73%) Business Intelligence
5 188 (22.49%) Data Strategy
6 186 (22.25%) Data Collection
7 185 (22.13%) Use Case
8 184 (22.01%) Business Case
8 184 (22.01%) Regulatory Change
9 164 (19.62%) Programme Management
10 132 (15.79%) SEO
11 105 (12.56%) Problem-Solving
12 100 (11.96%) E-Commerce
13 99 (11.84%) Project Management
14 95 (11.36%) User Experience
15 84 (10.05%) Customer Experience
16 82 (9.81%) Marketing Strategy
17 78 (9.33%) CRM
18 67 (8.01%) B2B
19 64 (7.66%) Pay per click
Programming Languages
1 80 (9.57%) JavaScript
2 76 (9.09%) SQL
3 66 (7.89%) Python
4 57 (6.82%) C
5 44 (5.26%) PHP
6 38 (4.55%) C++
7 33 (3.95%) C#
8 19 (2.27%) TypeScript
9 18 (2.15%) Java
10 16 (1.91%) Embedded C
11 14 (1.67%) PowerShell
12 10 (1.20%) R
13 8 (0.96%) Bash
13 8 (0.96%) Embedded C++
13 8 (0.96%) Go
14 6 (0.72%) MATLAB
15 5 (0.60%) Assembly Language
15 5 (0.60%) T-SQL
16 4 (0.48%) Bicep
16 4 (0.48%) VBA
Qualifications
1 173 (20.69%) Degree
2 22 (2.63%) Computer Science Degree
3 13 (1.56%) Master's Degree
4 5 (0.60%) DBS Check
5 4 (0.48%) CISSP
5 4 (0.48%) MBA
6 3 (0.36%) Microsoft Certification
6 3 (0.36%) PMI Certification
7 2 (0.24%) AWS Certification
7 2 (0.24%) Azure Certification
7 2 (0.24%) BPSS Clearance
7 2 (0.24%) CIPD
7 2 (0.24%) HND
7 2 (0.24%) PRINCE2 Certification
7 2 (0.24%) Security Cleared
8 1 (0.12%) HNC
8 1 (0.12%) MCSA
8 1 (0.12%) Numerate Degree
8 1 (0.12%) SC Cleared
8 1 (0.12%) VMware Certified Professional (VCP)
Quality Assurance & Compliance
1 29 (3.47%) QA
2 18 (2.15%) Accessibility
3 12 (1.44%) Actionable Recommendations
4 8 (0.96%) GDPR
5 6 (0.72%) Data Quality
6 4 (0.48%) IEC 61131
6 4 (0.48%) JTAG
7 2 (0.24%) ISO 9001
7 2 (0.24%) SLA
8 1 (0.12%) ISO 26262
8 1 (0.12%) ISO 9000
8 1 (0.12%) ISO/IEC 27001
8 1 (0.12%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
8 1 (0.12%) ISO/IEC 27005
8 1 (0.12%) MISRA
8 1 (0.12%) PMO
System Software
1 34 (4.07%) Firmware
2 12 (1.44%) Docker
2 12 (1.44%) Embedded Firmware
3 2 (0.24%) NFS
3 2 (0.24%) VMware Infrastructure
4 1 (0.12%) Active Directory
4 1 (0.12%) Hyper-V
4 1 (0.12%) Virtual Machines
4 1 (0.12%) VMware NSX
4 1 (0.12%) vSphere
Systems Management
1 12 (1.44%) Terraform
2 3 (0.36%) Active Directory Federation Services
3 2 (0.24%) Argo
3 2 (0.24%) Kubernetes
4 1 (0.12%) Microsoft Intune
4 1 (0.12%) SCCM
4 1 (0.12%) systemd
4 1 (0.12%) vCenter Server
4 1 (0.12%) vRealize
Vendors
1 167 (19.98%) SAP
2 121 (14.47%) Google
3 105 (12.56%) Microsoft
4 54 (6.46%) Adobe
5 24 (2.87%) Facebook
6 18 (2.15%) Instagram
7 15 (1.79%) Ahrefs
7 15 (1.79%) Salesforce
7 15 (1.79%) TikTok
8 11 (1.32%) EMC
9 10 (1.20%) Twitter
10 8 (0.96%) HubSpot
11 7 (0.84%) NVIDIA
11 7 (0.84%) Screaming Frog
11 7 (0.84%) WooCommerce
11 7 (0.84%) YouTube
12 5 (0.60%) Glassbox
13 4 (0.48%) dotdigital
13 4 (0.48%) Pinterest
13 4 (0.48%) Snapchat