The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Bedfordshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 31 August 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
31 Aug 2015
Same period 2014 Same period 2013
Marketing
Rank 19 47 16
Rank change year-on-year
+28 -31
Contract jobs citing Marketing 21 6 17
As % of all contract IT jobs located in Bedfordshire 5.44% 1.18% 6.54%
As % of the General category 14.38% 3.06% 20.00%
Number of daily rates quoted 18 6 5
Average daily rate
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£340 £325 £288
Average daily rate % change year-on-year
+4.61% +13.04%
90% offered a daily rate of more than £113 £215 £238
10% offered a daily rate of more than £350 £488 £415
UK excluding London average daily rate £350 £350 £350
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £33.00 £21.62 £21.50
% change year-on-year
+52.67% +0.53%
Marketing
East of England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Bedfordshire region.

General Category
Bedfordshire
Contract IT job ads with a match in the
General category
146 196 85
As % of all contract IT jobs located in Bedfordshire 37.82% 38.51% 32.69%
Number of daily rates quoted 95 135 38
Average daily rate £388 £440 £375
Average daily rate % change year-on-year
-11.93% +17.33%
90% offered a daily rate of more than £222 £329 £213
10% offered a daily rate of more than £525 £538 £600
UK excluding London average daily rate £400 £388 £385
% change year-on-year
+3.22% +0.64%
Number of hourly rates quoted 14 4 9
Average hourly rate £11.00 £19.50 £12.50
Average hourly rate % change year-on-year
-43.58% +56.00%
90% offered a hourly rate of more than £9.50 £12.30 £12.01
10% offered a hourly rate of more than £45.43 £28.80 £42.50
UK excluding London average hourly rate £27.50 £22.50 £22.50
% change year-on-year
+22.22% -

Marketing
Jobs Demand Trend in Bedfordshire

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Bedfordshire region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Bedfordshire

Marketing
Daily Rate Trend in Bedfordshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Bedfordshire region.

Marketing Daily Rate Trend in Bedfordshire

Marketing
Daily Rate Histogram in Bedfordshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Bedfordshire region over the 3 months to 31 August 2015.

Marketing Daily Rate Histogram in Bedfordshire

Marketing
Hourly Rate Trend in Bedfordshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Bedfordshire region.

Marketing Hourly Rate Trend in Bedfordshire

Marketing
Contract Job Locations in Bedfordshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the Bedfordshire region over the 3 months to 31 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Luton +11 4 £119 -63.46%
Bedford - 3 £113 - 2
Dunstable - 3 - -
Marketing
East of England

Marketing
Top 30 Related IT Skills in Bedfordshire

For the 6 months to 31 August 2015, IT contractor jobs across the Bedfordshire region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 18 (69.23%) Retail
2 17 (65.38%) CRM
3 14 (53.85%) E-Commerce
4 11 (42.31%) Stakeholder Engagement
5 7 (26.92%) Adobe
6 5 (19.23%) Business Analysis
6 5 (19.23%) Project Management
6 5 (19.23%) Stakeholder Management
7 4 (15.38%) Microsoft
7 4 (15.38%) MS Office
8 3 (11.54%) Campaign Management
8 3 (11.54%) Adobe Campaign
8 3 (11.54%) Adobe Creative Suite
8 3 (11.54%) Project Planning
8 3 (11.54%) Digital Marketing
8 3 (11.54%) PRINCE2
8 3 (11.54%) SQL
8 3 (11.54%) PRINCE
8 3 (11.54%) PMP
9 2 (7.69%) InDesign
9 2 (7.69%) Analytics
9 2 (7.69%) SaaS
10 1 (3.85%) PaaS
10 1 (3.85%) Social Media
10 1 (3.85%) Statistical Modelling
10 1 (3.85%) Customer Analytics
10 1 (3.85%) Data Transformation
10 1 (3.85%) SDLC
10 1 (3.85%) Data Analysis
10 1 (3.85%) Dynamics CRM

Marketing
Top Related IT Skills in Bedfordshire by Category

For the 6 months to 31 August 2015, IT contractor jobs across the Bedfordshire region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (3.85%) SAS
Applications
1 4 (15.38%) MS Office
2 3 (11.54%) Adobe Creative Suite
3 2 (7.69%) InDesign
4 1 (3.85%) MS Excel
4 1 (3.85%) SPSS
Business Applications
1 3 (11.54%) Adobe Campaign
2 1 (3.85%) Dynamics CRM
Cloud Services
1 2 (7.69%) SaaS
2 1 (3.85%) PaaS
Database & Business Intelligence
1 1 (3.85%) Hadoop
General
1 18 (69.23%) Retail
Job Titles
1 14 (53.85%) Analyst
2 12 (46.15%) Business Analyst
3 6 (23.08%) CRM Analyst
4 5 (19.23%) CRM Business Analyst
5 4 (15.38%) Designer
6 3 (11.54%) Project Manager
6 3 (11.54%) Junior
7 2 (7.69%) Consultant
7 2 (7.69%) Data Analyst
7 2 (7.69%) Junior Project Manager
8 1 (3.85%) Senior Data Analyst
8 1 (3.85%) Graphic Designer
8 1 (3.85%) Web Designer
8 1 (3.85%) Junior Designer
8 1 (3.85%) Campaign Analyst
8 1 (3.85%) Creative Designer
8 1 (3.85%) Data Architect
8 1 (3.85%) Senior Analyst
8 1 (3.85%) Architect
8 1 (3.85%) Management Consultant
Miscellaneous
1 1 (3.85%) Social Media
Processes & Methodologies
1 17 (65.38%) CRM
2 14 (53.85%) E-Commerce
3 11 (42.31%) Stakeholder Engagement
4 5 (19.23%) Business Analysis
4 5 (19.23%) Project Management
4 5 (19.23%) Stakeholder Management
5 3 (11.54%) Project Planning
5 3 (11.54%) PRINCE2
5 3 (11.54%) PRINCE
5 3 (11.54%) Digital Marketing
5 3 (11.54%) Campaign Management
6 2 (7.69%) Analytics
7 1 (3.85%) Customer Analytics
7 1 (3.85%) Data Transformation
7 1 (3.85%) Statistical Modelling
7 1 (3.85%) Data Mapping
7 1 (3.85%) Customer Engagement
7 1 (3.85%) Enterprise Architecture
7 1 (3.85%) SDLC
7 1 (3.85%) Integration Acceptance Testing
Programming Languages
1 3 (11.54%) SQL
Qualifications
1 3 (11.54%) PMP
Vendors
1 7 (26.92%) Adobe
2 4 (15.38%) Microsoft
3 1 (3.85%) Oracle
3 1 (3.85%) Salesforce.com
3 1 (3.85%) Minitab
3 1 (3.85%) Teradata