The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Bedfordshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 3 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
3 Jul 2015
Same period 2014 Same period 2013
Marketing
Rank 30 49 17
Rank change year-on-year
+19 -32
Contract jobs citing Marketing 11 2 12
As % of all contract IT jobs located in Bedfordshire 2.96% 0.45% 6.56%
As % of the General category 6.51% 1.40% 20.69%
Number of daily rates quoted 9 2 3
Average daily rate
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£210 £431 £450
Average daily rate % change year-on-year
-51.30% -4.16%
90% offered a daily rate of more than £106 £426 £430
10% offered a daily rate of more than £427 £436 £458
UK excluding London average daily rate £350 £350 £363
% change year-on-year
- -3.44%
Number of hourly rates quoted 0 0 1
Average hourly rate - - £42.50
UK excluding London average hourly rate £20.00 £22.00 £27.50
% change year-on-year
-9.09% -20.00%
Marketing
East of England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Bedfordshire region.

General Category
Bedfordshire
Contract IT job ads with a match in the
General category
169 143 58
As % of all contract IT jobs located in Bedfordshire 45.55% 32.21% 31.69%
Number of daily rates quoted 124 84 32
Average daily rate £425 £425 £400
Average daily rate % change year-on-year
- +6.25%
90% offered a daily rate of more than £204 £331 £175
10% offered a daily rate of more than £575 £555 £600
UK excluding London average daily rate £400 £375 £380
% change year-on-year
+6.66% -1.31%
Number of hourly rates quoted 2 4 2
Average hourly rate £51.30 £13.00 £32.75
Average hourly rate % change year-on-year
+294.61% -60.30%
UK excluding London average hourly rate £22.50 £22.75 £23.21
% change year-on-year
-1.09% -1.98%

Marketing
Jobs Demand Trend in Bedfordshire

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Bedfordshire region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Bedfordshire

Marketing
Daily Rate Trend in Bedfordshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Bedfordshire region.

Marketing Daily Rate Trend in Bedfordshire

Marketing
Daily Rate Histogram in Bedfordshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Bedfordshire region over the 3 months to 3 July 2015.

Marketing Daily Rate Histogram in Bedfordshire

Marketing
Hourly Rate Trend in Bedfordshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Bedfordshire region.

Marketing Hourly Rate Trend in Bedfordshire

Marketing
Contract Job Locations in Bedfordshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the Bedfordshire region over the 3 months to 3 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Luton +10 5 £119 -72.85% 2
Bedford - 3 £113 - 3
Dunstable - 3 £393 -
Marketing
East of England

Marketing
Top 30 Related IT Skills in Bedfordshire

For the 6 months to 3 July 2015, IT contractor jobs across the Bedfordshire region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 14 (60.87%) CRM
2 8 (34.78%) Retail
3 6 (26.09%) SQL
3 6 (26.09%) Analytics
4 5 (21.74%) Customer Analytics
4 5 (21.74%) Database Marketing
4 5 (21.74%) Adobe
5 4 (17.39%) Digital Marketing
5 4 (17.39%) Microsoft
5 4 (17.39%) MS Office
6 3 (13.04%) Dutch Language
6 3 (13.04%) French Language
6 3 (13.04%) German Language
6 3 (13.04%) Data Quality
6 3 (13.04%) Adobe Creative Suite
6 3 (13.04%) Data Structures
6 3 (13.04%) E-Commerce
7 2 (8.70%) Data Modelling
7 2 (8.70%) SOA
7 2 (8.70%) Enterprise Architecture
7 2 (8.70%) CMS
7 2 (8.70%) InDesign
7 2 (8.70%) Agile Software Development
7 2 (8.70%) Stakeholder Engagement
7 2 (8.70%) SaaS
8 1 (4.35%) PaaS
8 1 (4.35%) Social Media
8 1 (4.35%) ASP.NET MVC 3
8 1 (4.35%) Statistical Modelling
8 1 (4.35%) ASP.NET MVC

Marketing
Top Related IT Skills in Bedfordshire by Category

For the 6 months to 3 July 2015, IT contractor jobs across the Bedfordshire region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 2 (8.70%) CMS
2 1 (4.35%) Drupal
2 1 (4.35%) Sitecore CMS
2 1 (4.35%) SAS
Applications
1 4 (17.39%) MS Office
2 3 (13.04%) Adobe Creative Suite
3 2 (8.70%) InDesign
4 1 (4.35%) MS Excel
4 1 (4.35%) SPSS
Business Applications
1 1 (4.35%) Dynamics CRM
1 1 (4.35%) Adobe Campaign
Cloud Services
1 2 (8.70%) SaaS
2 1 (4.35%) PaaS
Database & Business Intelligence
1 1 (4.35%) SQL Server
1 1 (4.35%) Data Warehouse
1 1 (4.35%) Data Mart
1 1 (4.35%) Hadoop
General
1 8 (34.78%) Retail
2 3 (13.04%) Dutch Language
2 3 (13.04%) French Language
2 3 (13.04%) German Language
Job Titles
1 7 (30.43%) Analyst
2 5 (21.74%) Programme Manager
2 5 (21.74%) Data Analyst
3 4 (17.39%) Designer
4 2 (8.70%) Business Analyst
4 2 (8.70%) Developer
4 2 (8.70%) Architect
5 1 (4.35%) Project Manager
5 1 (4.35%) Junior
5 1 (4.35%) Consultant
5 1 (4.35%) Data Architect
5 1 (4.35%) Solutions Architect
5 1 (4.35%) Senior Analyst
5 1 (4.35%) .NET Developer
5 1 (4.35%) C# Developer
5 1 (4.35%) Web Designer
5 1 (4.35%) ASP.NET Developer
5 1 (4.35%) PHP Developer
5 1 (4.35%) Senior Data Analyst
5 1 (4.35%) Data Manager
Libraries, Frameworks & Software Standards
1 1 (4.35%) HTML
1 1 (4.35%) .NET
1 1 (4.35%) ASP.NET
1 1 (4.35%) CSS
1 1 (4.35%) XSLT
1 1 (4.35%) ASP.NET MVC
1 1 (4.35%) ASP.NET MVC 3
1 1 (4.35%) ASP.NET Web API
Miscellaneous
1 3 (13.04%) Data Structures
2 1 (4.35%) Social Media
2 1 (4.35%) User Experience
Processes & Methodologies
1 14 (60.87%) CRM
2 6 (26.09%) Analytics
3 5 (21.74%) Database Marketing
3 5 (21.74%) Customer Analytics
4 4 (17.39%) Digital Marketing
5 3 (13.04%) E-Commerce
6 2 (8.70%) Stakeholder Engagement
6 2 (8.70%) Data Modelling
6 2 (8.70%) SOA
6 2 (8.70%) Agile Software Development
6 2 (8.70%) Enterprise Architecture
7 1 (4.35%) Project Planning
7 1 (4.35%) Web Development
7 1 (4.35%) Direct Marketing
7 1 (4.35%) Data Management
7 1 (4.35%) Content Management
7 1 (4.35%) Data Analysis
7 1 (4.35%) B2B
7 1 (4.35%) B2C
7 1 (4.35%) Project Management
Programming Languages
1 6 (26.09%) SQL
2 1 (4.35%) C#
2 1 (4.35%) JavaScript
2 1 (4.35%) PHP
Quality Assurance & Compliance
1 3 (13.04%) Data Quality
Vendors
1 5 (21.74%) Adobe
2 4 (17.39%) Microsoft
3 1 (4.35%) Oracle
3 1 (4.35%) Salesforce.com
3 1 (4.35%) Minitab
3 1 (4.35%) Teradata
3 1 (4.35%) Sitecore
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