The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Berkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Google Analytics
Rank 196 206 224
Rank change year-on-year
+10 +18
Permanent jobs citing Google Analytics 29 27 2
As % of all permanent IT jobs located in Berkshire 0.50% 0.47% 0.037%
As % of the Business Applications category 8.38% 6.44% 0.72%
Number of salaries quoted 21 20 2
Average salary £35,000 £31,250 £50,000
Average salary % change year-on-year
+12.00% -37.50%
90% offered a salary of more than £28,000 £25,000 £46,000
10% offered a salary of more than £65,000 £42,500 £54,000
UK excluding London average salary £31,750 £32,500 £35,000
% change year-on-year
-2.30% -7.14%
Google Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the Berkshire region.

Business Applications Category
Berkshire
Permanent IT job ads with a match in the
Business Applications category
346 419 278
As % of all permanent IT jobs located in Berkshire 6.01% 7.25% 5.16%
Number of salaries quoted 259 289 172
Average salary £55,000 £52,500 £55,000
Average salary % change year-on-year
+4.76% -4.54%
90% offered a salary of more than £40,000 £35,000 £35,900
10% offered a salary of more than £65,000 £62,500 £75,000
UK excluding London average salary £50,000 £50,000 £47,500
% change year-on-year
- +5.26%

Google Analytics
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Berkshire region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Berkshire

Google Analytics
Salary Trend in Berkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Berkshire region.

Google Analytics Salary Trend in Berkshire

Google Analytics
Salary Histogram in Berkshire

This chart provides a salary histogram for IT jobs citing Google Analytics across the Berkshire region over the 3 months to 24 December 2014.

Google Analytics Salary Histogram in Berkshire

Google Analytics
Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the Berkshire region over the 3 months to 24 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Slough +2 14 £35,000 -17.64%
Newbury +7 6 £65,000 +116.66%
Windsor - 4 £28,000 -
Reading -4 1 £40,000 +60.00% 2
Google Analytics
South East

Google Analytics
Top 30 Related IT Skills in Berkshire

For the 6 months to 24 December 2014, IT jobs across the Berkshire region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 42 (100.00%) Google
1 42 (100.00%) Analytics
2 30 (71.43%) Marketing
3 19 (45.24%) HTML
3 19 (45.24%) E-Commerce
4 18 (42.86%) CMS
4 18 (42.86%) Agile Software Development
5 16 (38.10%) Content Management
5 16 (38.10%) Performance Management
6 14 (33.33%) JavaScript
7 13 (30.95%) CSS
7 13 (30.95%) SEO
7 13 (30.95%) Web Analytics
7 13 (30.95%) jQuery
7 13 (30.95%) HTML5
8 12 (28.57%) Adobe
8 12 (28.57%) Scrum
8 12 (28.57%) Web Development
8 12 (28.57%) Online Marketing
8 12 (28.57%) CSS3
8 12 (28.57%) Analytical Skills
9 11 (26.19%) Coremetrics
10 10 (23.81%) IBM
10 10 (23.81%) Retail
11 9 (21.43%) SQL
12 8 (19.05%) Business Intelligence
12 8 (19.05%) OpenUP
12 8 (19.05%) Business Analytics
12 8 (19.05%) Relational Database
12 8 (19.05%) Mentoring

Google Analytics
Top Related IT Skills in Berkshire by Category

For the 6 months to 24 December 2014, IT jobs across the Berkshire region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 18 (42.86%) CMS
2 6 (14.29%) Joomla!
2 6 (14.29%) Umbraco
2 6 (14.29%) Sitecore CMS
2 6 (14.29%) IIS
Applications
1 6 (14.29%) MS Excel
Business Applications
1 3 (7.14%) WebTrends
2 1 (2.38%) Optimost
Cloud Services
1 1 (2.38%) MailChimp
Communications & Networking
1 6 (14.29%) Internet
Database & Business Intelligence
1 8 (19.05%) Relational Database
2 1 (2.38%) Data Warehouse
2 1 (2.38%) Spotfire
Development Applications
1 6 (14.29%) Eclipse
1 6 (14.29%) Subversion
General
1 30 (71.43%) Marketing
2 10 (23.81%) Retail
3 6 (14.29%) Finance
4 2 (4.76%) Advertising
Job Titles
1 12 (28.57%) Analyst
2 8 (19.05%) Web Analyst
3 7 (16.67%) Web Developer
3 7 (16.67%) Developer
4 6 (14.29%) Development Manager
4 6 (14.29%) Business Analyst
4 6 (14.29%) Technical Manager
5 4 (9.52%) Junior Web Developer
5 4 (9.52%) Junior
5 4 (9.52%) Junior Developer
6 2 (4.76%) Consultant
6 2 (4.76%) Online Marketing Manager
6 2 (4.76%) Solutions Consultant
6 2 (4.76%) PPC Specialist
6 2 (4.76%) Content Manager
6 2 (4.76%) Online Content Manager
6 2 (4.76%) Online Marketing Specialist
6 2 (4.76%) PPC Manager
6 2 (4.76%) PPC Analyst
6 2 (4.76%) PPC Executive
Libraries, Frameworks & Software Standards
1 19 (45.24%) HTML
2 13 (30.95%) CSS
2 13 (30.95%) jQuery
2 13 (30.95%) HTML5
3 12 (28.57%) CSS3
4 6 (14.29%) JSP
4 6 (14.29%) XML
4 6 (14.29%) .NET
4 6 (14.29%) ASP.NET
4 6 (14.29%) .NET Framework
4 6 (14.29%) JSTL
5 2 (4.76%) Ajax
Miscellaneous
1 12 (28.57%) Analytical Skills
2 7 (16.67%) User Experience
2 7 (16.67%) Social Media
3 6 (14.29%) iPad
3 6 (14.29%) Mobile App
4 2 (4.76%) Data Extraction
4 2 (4.76%) Data Structures
5 1 (2.38%) Graphic Design
Operating Systems
1 6 (14.29%) Windows
1 6 (14.29%) Windows Server 2008
Processes & Methodologies
1 42 (100.00%) Analytics
2 19 (45.24%) E-Commerce
3 18 (42.86%) Agile Software Development
4 16 (38.10%) Content Management
4 16 (38.10%) Performance Management
5 13 (30.95%) Web Analytics
5 13 (30.95%) SEO
6 12 (28.57%) Scrum
6 12 (28.57%) Web Development
6 12 (28.57%) Online Marketing
7 8 (19.05%) Mentoring
7 8 (19.05%) Business Analytics
7 8 (19.05%) OpenUP
7 8 (19.05%) Business Intelligence
8 6 (14.29%) UML
8 6 (14.29%) Data Modelling
8 6 (14.29%) Web Design
8 6 (14.29%) Business Analysis
8 6 (14.29%) TDD
8 6 (14.29%) Multivariate Testing
Programming Languages
1 14 (33.33%) JavaScript
2 9 (21.43%) SQL
3 6 (14.29%) C#
Vendors
1 42 (100.00%) Google
2 12 (28.57%) Adobe
3 11 (26.19%) Coremetrics
4 10 (23.81%) IBM
5 6 (14.29%) Sitecore
5 6 (14.29%) hybris
6 3 (7.14%) Omniture
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