The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Edinburgh region. Included is a guide to the salaries offered in IT jobs that have cited Marketing over the 3 months to 31 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
31 May 2016
Same period 2015 Same period 2014
Marketing
Rank 56 53 42
Rank change year-on-year
-3 -11
Permanent jobs citing Marketing 39 44 80
As % of all permanent IT jobs located in Edinburgh 3.16% 3.30% 5.07%
As % of the General category 6.08% 6.00% 11.20%
Number of salaries quoted 27 27 46
Median salary £41,000 £37,500 £31,500
Median salary % change year-on-year
+9.33% +19.04%
90% offered a salary of more than £26,100 £25,900 £25,250
10% offered a salary of more than £59,000 £60,000 £40,000
UK excluding London median salary £40,000 £40,000 £39,000
% change year-on-year
- +2.56%
Marketing
Scotland

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Edinburgh region.

General Category
Edinburgh
Permanent IT job ads with a match in the
General category
641 733 714
As % of all permanent IT jobs located in Edinburgh 51.99% 54.95% 45.28%
Number of salaries quoted 370 433 437
Median salary £47,500 £50,000 £45,000
Median salary % change year-on-year
-5.00% +11.11%
90% offered a salary of more than £25,000 £32,500 £27,850
10% offered a salary of more than £70,000 £65,000 £60,000
UK excluding London median salary £45,000 £45,000 £43,500
% change year-on-year
- +3.44%

Marketing
Jobs Demand Trend in Edinburgh

The demand trend of job ads across the Edinburgh region citing Marketing as a proportion of all IT jobs with a match in the General category.

Marketing Jobs Demand Trend in Edinburgh

Marketing
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Edinburgh region.

Marketing Salary Trend in Edinburgh

Marketing
Salary Histogram in Edinburgh

This chart provides a salary histogram for IT jobs citing Marketing across the Edinburgh region over the 3 months to 31 May 2016.

Marketing Salary Histogram in Edinburgh

Marketing
Top 30 Related IT Skills in Edinburgh

For the 6 months to 31 May 2016, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Edinburgh region with a requirement for Marketing.

1 45 (46.39%) Digital Marketing
2 40 (41.24%) Finance
3 34 (35.05%) Agile Software Development
4 29 (29.90%) HTML
5 27 (27.84%) SaaS
6 26 (26.80%) JavaScript
6 26 (26.80%) Project Management
7 23 (23.71%) Banking
7 23 (23.71%) Telecoms
8 22 (22.68%) Programme Management
8 22 (22.68%) CSS
9 21 (21.65%) Microsoft
10 20 (20.62%) Business Intelligence
11 19 (19.59%) SAP
11 19 (19.59%) Electronics
11 19 (19.59%) Manufacturing
11 19 (19.59%) SAP Oil and Gas
12 17 (17.53%) Degree
13 16 (16.49%) Microsoft Azure
14 15 (15.46%) HTML5
14 15 (15.46%) User Experience
15 14 (14.43%) Scrum
15 14 (14.43%) C#
16 13 (13.40%) .NET
16 13 (13.40%) Analytics
16 13 (13.40%) Online Marketing
17 12 (12.37%) React
17 12 (12.37%) SVG
18 11 (11.34%) MS Excel
18 11 (11.34%) Ember.js

Marketing
Top Related IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (6.19%) Node.js
2 5 (5.15%) SAS
3 4 (4.12%) CMS
4 2 (2.06%) Umbraco
5 1 (1.03%) Apache
5 1 (1.03%) ArcGIS
5 1 (1.03%) Drupal
5 1 (1.03%) Exchange Server 2003
5 1 (1.03%) Exchange Server 2007
5 1 (1.03%) Exchange Server 2010
5 1 (1.03%) MS Exchange
5 1 (1.03%) SharePoint
5 1 (1.03%) SilverStripe
5 1 (1.03%) Sitecore CMS
5 1 (1.03%) Skype for Business
Applications
1 11 (11.34%) MS Excel
2 4 (4.12%) Adobe Illustrator
2 4 (4.12%) Photoshop
3 3 (3.09%) MS Office
4 1 (1.03%) Adobe Creative Suite
4 1 (1.03%) Blender
4 1 (1.03%) SPSS
Business Applications
1 19 (19.59%) SAP Oil and Gas
2 1 (1.03%) Magento
Cloud Services
1 27 (27.84%) SaaS
2 16 (16.49%) Microsoft Azure
3 9 (9.28%) Amazon AWS
3 9 (9.28%) Amazon EC2
3 9 (9.28%) Heroku
4 5 (5.15%) Google Cloud Platform
4 5 (5.15%) Google Compute Engine
5 3 (3.09%) Google Analytics
6 1 (1.03%) Office 365
6 1 (1.03%) OneDrive
Communications & Networking
1 1 (1.03%) DNS
1 1 (1.03%) Remote Desktop
1 1 (1.03%) SSH
1 1 (1.03%) SSL
Database & Business Intelligence
1 4 (4.12%) Data Warehouse
2 3 (3.09%) SQL Server Integration Services
2 3 (3.09%) SQL Server Reporting Services
3 2 (2.06%) Big Data
3 2 (2.06%) Enterprise Data Warehouse
3 2 (2.06%) SQL Server
3 2 (2.06%) SQL Server Analysis Services
4 1 (1.03%) Base SAS
4 1 (1.03%) GIS
4 1 (1.03%) MySQL
4 1 (1.03%) QlikView
Development Applications
1 7 (7.22%) Visual Studio
2 1 (1.03%) Git (software)
2 1 (1.03%) MSBuild
2 1 (1.03%) Subversion
General
1 40 (41.24%) Finance
2 23 (23.71%) Banking
2 23 (23.71%) Telecoms
3 19 (19.59%) Electronics
3 19 (19.59%) Manufacturing
4 5 (5.15%) Legal
5 4 (4.12%) Retail
5 4 (4.12%) Retail Banking
6 3 (3.09%) Dutch Language
6 3 (3.09%) French Language
6 3 (3.09%) Games
6 3 (3.09%) Investment Banking
7 2 (2.06%) German Language
8 1 (1.03%) Advertising
8 1 (1.03%) Billing
Job Titles
1 26 (26.80%) Developer
2 9 (9.28%) Consultant
2 9 (9.28%) Designer
2 9 (9.28%) JavaScript Developer
3 8 (8.25%) .NET Developer
3 8 (8.25%) ASP.NET Developer
4 7 (7.22%) Test Leader
4 7 (7.22%) UI Designer
4 7 (7.22%) Web Developer
5 6 (6.19%) Analyst
5 6 (6.19%) Development Manager
5 6 (6.19%) Software Development Manager
5 6 (6.19%) Software Manager
6 5 (5.15%) Project Manager
6 5 (5.15%) Software Developer
6 5 (5.15%) UX Designer
7 4 (4.12%) .NET Software Developer
7 4 (4.12%) Digital Project Manager
7 4 (4.12%) Front End Developer (Client-Side Developer)
7 4 (4.12%) Lead .NET Developer
Libraries, Frameworks & Software Standards
1 29 (29.90%) HTML
2 22 (22.68%) CSS
3 15 (15.46%) HTML5
4 13 (13.40%) .NET
5 12 (12.37%) React
5 12 (12.37%) SVG
6 11 (11.34%) AngularJS
6 11 (11.34%) Ember.js
7 8 (8.25%) ASP.NET
7 8 (8.25%) ASP.NET MVC
7 8 (8.25%) Backbone.js
7 8 (8.25%) CSS3
8 6 (6.19%) React Native
8 6 (6.19%) Ruby on Rails
9 5 (5.15%) jQuery
9 5 (5.15%) RESTful
9 5 (5.15%) Web Services
10 4 (4.12%) ASP.NET MVC 4
10 4 (4.12%) LESS
10 4 (4.12%) Twitter Bootstrap
Miscellaneous
1 15 (15.46%) User Experience
2 9 (9.28%) Analytical Skills
3 8 (8.25%) Algorithms
4 6 (6.19%) Data Structures
5 4 (4.12%) Enterprise Software
5 4 (4.12%) EPoS
5 4 (4.12%) Health Informatics
5 4 (4.12%) Informatics
5 4 (4.12%) Mobile App
6 3 (3.09%) Computer Science
6 3 (3.09%) Graphic Design
6 3 (3.09%) Mathematics
6 3 (3.09%) N-Tier
7 2 (2.06%) Physics
7 2 (2.06%) Social Media
7 2 (2.06%) Statistics
8 1 (1.03%) Data Protection Act
8 1 (1.03%) Economics
8 1 (1.03%) FMCG
8 1 (1.03%) Visualisation
Operating Systems
1 10 (10.31%) Windows
Processes & Methodologies
1 45 (46.39%) Digital Marketing
2 34 (35.05%) Agile Software Development
3 26 (26.80%) Project Management
4 22 (22.68%) Programme Management
5 20 (20.62%) Business Intelligence
6 14 (14.43%) Scrum
7 13 (13.40%) Analytics
7 13 (13.40%) Online Marketing
8 11 (11.34%) Continuous Improvement
9 10 (10.31%) SEO
10 9 (9.28%) Open Source
11 8 (8.25%) Business Development
11 8 (8.25%) MVC
12 7 (7.22%) B2B
12 7 (7.22%) CRM
12 7 (7.22%) E-Commerce
12 7 (7.22%) Project Planning
12 7 (7.22%) Regression Testing
12 7 (7.22%) Software Testing
12 7 (7.22%) Web Development
Programming Languages
1 26 (26.80%) JavaScript
2 14 (14.43%) C#
3 10 (10.31%) SQL
4 6 (6.19%) Ruby
5 3 (3.09%) PHP
6 2 (2.06%) C
6 2 (2.06%) C++
6 2 (2.06%) Fortran
6 2 (2.06%) T-SQL
6 2 (2.06%) VBA
7 1 (1.03%) Bash Shell
7 1 (1.03%) Perl
Qualifications
1 17 (17.53%) Degree
2 4 (4.12%) PRINCE2 Practitioner
2 4 (4.12%) SC Cleared
2 4 (4.12%) Security Cleared
3 2 (2.06%) PhD
4 1 (1.03%) Microsoft Certification
Quality Assurance & Compliance
1 4 (4.12%) Disclosure Scotland
2 2 (2.06%) Data Quality
3 1 (1.03%) QA
System Software
1 1 (1.03%) Active Directory
1 1 (1.03%) iptables
1 1 (1.03%) NFS
1 1 (1.03%) Postfix
1 1 (1.03%) Samba
1 1 (1.03%) Varnish
Systems Management
1 3 (3.09%) TeamSite
2 1 (1.03%) Nagios
2 1 (1.03%) yum
Vendors
1 21 (21.65%) Microsoft
2 19 (19.59%) SAP
3 8 (8.25%) Google
4 4 (4.12%) Dell
4 4 (4.12%) Fujitsu
4 4 (4.12%) HP
5 3 (3.09%) Adobe
6 2 (2.06%) Oracle
6 2 (2.06%) Xamarin
7 1 (1.03%) Rally
7 1 (1.03%) Salesforce.com
7 1 (1.03%) Sitecore
7 1 (1.03%) Trapeze
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