The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Edinburgh region. Included is a guide to the salaries offered in IT jobs that have cited Marketing over the 3 months to 27 September 2016 with a comparison to the same period over the previous 2 years.

3 months to
27 Sep 2016
Same period 2015 Same period 2014
Marketing
Rank 39 60 74
Rank change year-on-year
+21 +14
Permanent jobs citing Marketing 55 43 38
As % of all permanent IT jobs located in Edinburgh 4.78% 2.73% 2.59%
As % of the General category 9.23% 5.11% 4.83%
Number of salaries quoted 40 33 22
Median salary £42,500 £36,000 £35,000
Median salary % change year-on-year
+18.05% +2.85%
90% offered a salary of more than £30,000 £29,300 £29,100
10% offered a salary of more than £55,000 £48,000 £50,000
UK excluding London median salary £40,000 £37,500 £39,000
% change year-on-year
+6.66% -3.84%
Marketing
Scotland

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Edinburgh region.

General Category
Edinburgh
Permanent IT job ads with a match in the
General category
596 841 786
As % of all permanent IT jobs located in Edinburgh 51.78% 53.46% 53.47%
Number of salaries quoted 386 454 489
Median salary £50,000 £49,000 £45,000
Median salary % change year-on-year
+2.04% +8.88%
90% offered a salary of more than £35,475 £33,000 £30,000
10% offered a salary of more than £65,000 £65,000 £68,000
UK excluding London median salary £45,000 £45,000 £45,000

Marketing
Jobs Demand Trend in Edinburgh

The demand trend of job ads across the Edinburgh region citing Marketing as a proportion of all IT jobs with a match in the General category.

Marketing Jobs Demand Trend in Edinburgh

Marketing
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Edinburgh region.

Marketing Salary Trend in Edinburgh

Marketing
Salary Histogram in Edinburgh

This chart provides a salary histogram for IT jobs citing Marketing across the Edinburgh region over the 3 months to 27 September 2016.

Marketing Salary Histogram in Edinburgh

Marketing
Top 30 Related IT Skills in Edinburgh

For the 6 months to 27 September 2016, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Edinburgh region with a requirement for Marketing.

1 41 (40.59%) Finance
2 29 (28.71%) Analytics
3 25 (24.75%) JavaScript
4 24 (23.76%) HTML
5 21 (20.79%) C#
5 21 (20.79%) Business Intelligence
5 21 (20.79%) Digital Marketing
6 18 (17.82%) Telecoms
7 17 (16.83%) CSS
8 16 (15.84%) SAP
8 16 (15.84%) CRM
8 16 (15.84%) .NET
8 16 (15.84%) Degree
9 15 (14.85%) Java
9 15 (14.85%) Microsoft
10 14 (13.86%) Agile Software Development
10 14 (13.86%) Banking
11 13 (12.87%) SQL
11 13 (12.87%) Web Development
12 12 (11.88%) SAP Oil and Gas
12 12 (11.88%) Electronics
12 12 (11.88%) Manufacturing
12 12 (11.88%) Programme Management
12 12 (11.88%) Algorithms
13 10 (9.90%) Analytical Skills
13 10 (9.90%) CMS
13 10 (9.90%) Data Management
13 10 (9.90%) Visual Studio
14 9 (8.91%) MySQL
14 9 (8.91%) C++

Marketing
Top Related IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (9.90%) CMS
2 6 (5.94%) WordPress
3 5 (4.95%) SAS
4 4 (3.96%) Sitecore CMS
5 2 (1.98%) Apache
6 1 (0.99%) SharePoint
6 1 (0.99%) SharePoint 2010
Applications
1 7 (6.93%) SPSS
2 6 (5.94%) MS Excel
3 5 (4.95%) Adobe Illustrator
3 5 (4.95%) InDesign
3 5 (4.95%) Photoshop
4 1 (0.99%) Adobe Creative Suite
4 1 (0.99%) MS Office
Business Applications
1 12 (11.88%) SAP Oil and Gas
2 7 (6.93%) assyst
3 4 (3.96%) SAP CRM
3 4 (3.96%) SAP SD
4 2 (1.98%) Dynamics CRM
4 2 (1.98%) Eloqua
Cloud Services
1 9 (8.91%) SaaS
2 7 (6.93%) Microsoft Azure
3 4 (3.96%) Google Analytics
4 1 (0.99%) Amazon AWS
Communications & Networking
1 5 (4.95%) Internet
2 2 (1.98%) Firewall
3 1 (0.99%) SMS
Database & Business Intelligence
1 9 (8.91%) MySQL
2 8 (7.92%) Big Data
2 8 (7.92%) NoSQL
3 7 (6.93%) MongoDB
4 6 (5.94%) Amazon Redshift
4 6 (5.94%) Apache Cassandra
4 6 (5.94%) Data Mining
4 6 (5.94%) PostgreSQL
4 6 (5.94%) RDBMS
4 6 (5.94%) Relational Database
5 4 (3.96%) SAP BI
5 4 (3.96%) SAP BW
5 4 (3.96%) SAP HANA
6 3 (2.97%) Data Warehouse
6 3 (2.97%) SQL Server
6 3 (2.97%) SQL Server Analysis Services
6 3 (2.97%) SQL Server Integration Services
6 3 (2.97%) SQL Server Reporting Services
7 2 (1.98%) Power BI
7 2 (1.98%) QlikView
Development Applications
1 10 (9.90%) Visual Studio
2 3 (2.97%) JIRA
3 1 (0.99%) Ant
3 1 (0.99%) Git (software)
3 1 (0.99%) Jenkins
3 1 (0.99%) JUnit
3 1 (0.99%) Maven
3 1 (0.99%) Subversion
General
1 41 (40.59%) Finance
2 18 (17.82%) Telecoms
3 14 (13.86%) Banking
4 12 (11.88%) Electronics
4 12 (11.88%) Manufacturing
5 6 (5.94%) Advertising
6 2 (1.98%) Dutch Language
6 2 (1.98%) French Language
6 2 (1.98%) Games
6 2 (1.98%) Investment Banking
6 2 (1.98%) Retail
6 2 (1.98%) Retail Banking
7 1 (0.99%) German Language
7 1 (0.99%) Legal
Job Titles
1 30 (29.70%) Developer
2 17 (16.83%) Analyst
3 15 (14.85%) Consultant
4 13 (12.87%) Web Developer
5 12 (11.88%) Software Developer
6 8 (7.92%) Applications Developer
6 8 (7.92%) Marketing Analyst
6 8 (7.92%) Presales Consultant
7 7 (6.93%) Data Analyst
7 7 (6.93%) ITSM Consultant
8 6 (5.94%) Developer/Software Engineer
8 6 (5.94%) Marketing Data Analyst
8 6 (5.94%) Marketing Manager
8 6 (5.94%) Senior Developer
8 6 (5.94%) Senior Software Developer
8 6 (5.94%) Software Engineer
8 6 (5.94%) Technical Leader
8 6 (5.94%) Web Applications Developer
9 5 (4.95%) .NET Developer
9 5 (4.95%) .NET Software Developer
Libraries, Frameworks & Software Standards
1 24 (23.76%) HTML
2 17 (16.83%) CSS
3 16 (15.84%) .NET
4 9 (8.91%) AngularJS
5 7 (6.93%) Backbone.js
5 7 (6.93%) React
6 6 (5.94%) ASP.NET
6 6 (5.94%) Ember.js
6 6 (5.94%) HTML5
7 5 (4.95%) React Native
8 4 (3.96%) Apache Cordova
8 4 (3.96%) ASP.NET MVC
8 4 (3.96%) ASP.NET MVC 4
8 4 (3.96%) ASP.NET MVC 5
8 4 (3.96%) jQuery
8 4 (3.96%) Twitter Bootstrap
9 2 (1.98%) Ajax
9 2 (1.98%) PhoneGap
9 2 (1.98%) Spring
9 2 (1.98%) Web Services
Miscellaneous
1 12 (11.88%) Algorithms
2 10 (9.90%) Analytical Skills
3 7 (6.93%) Data Structures
4 6 (5.94%) Copywriting
4 6 (5.94%) Social Media
5 5 (4.95%) Blog
5 5 (4.95%) Visualisation
6 4 (3.96%) Mathematics
6 4 (3.96%) Mobile App
6 4 (3.96%) Physics
6 4 (3.96%) Pricing Data
7 3 (2.97%) Client/Server
8 2 (1.98%) Credit Risk
8 2 (1.98%) Statistics
8 2 (1.98%) User Experience
8 2 (1.98%) Virtual Team
9 1 (0.99%) Computer Science
9 1 (0.99%) Data Integration
9 1 (0.99%) Driving Licence
9 1 (0.99%) Enterprise Software
Operating Systems
1 4 (3.96%) Android
1 4 (3.96%) Apple iOS
2 2 (1.98%) Linux
Processes & Methodologies
1 29 (28.71%) Analytics
2 21 (20.79%) Business Intelligence
2 21 (20.79%) Digital Marketing
3 16 (15.84%) CRM
4 14 (13.86%) Agile Software Development
5 13 (12.87%) Web Development
6 12 (11.88%) Programme Management
7 10 (9.90%) Data Management
8 9 (8.91%) B2B
8 9 (8.91%) Business Development
8 9 (8.91%) Customer Insight
8 9 (8.91%) ITIL
8 9 (8.91%) ITSM
8 9 (8.91%) Software Engineering
9 8 (7.92%) Asset Management
9 8 (7.92%) Continuous Improvement
9 8 (7.92%) Data Analytics
9 8 (7.92%) Presales
9 8 (7.92%) Translating Business Requirements
10 7 (6.93%) IT Asset Management
Programming Languages
1 25 (24.75%) JavaScript
2 21 (20.79%) C#
3 15 (14.85%) Java
4 13 (12.87%) SQL
5 9 (8.91%) C++
6 5 (4.95%) Python
6 5 (4.95%) Ruby
7 4 (3.96%) C
7 4 (3.96%) Fortran
8 3 (2.97%) PHP
9 2 (1.98%) VBA
10 1 (0.99%) R
Qualifications
1 16 (15.84%) Degree
2 7 (6.93%) ITIL Certification
3 4 (3.96%) PhD
4 2 (1.98%) Analytics IQ
5 1 (0.99%) CISA
5 1 (0.99%) CISSP
5 1 (0.99%) CRISC
Quality Assurance & Compliance
1 7 (6.93%) COBIT
System Software
1 2 (1.98%) NFS
Systems Management
1 2 (1.98%) TeamSite
2 1 (0.99%) Systems Management Server (SMS)
Vendors
1 16 (15.84%) SAP
2 15 (14.85%) Microsoft
3 9 (8.91%) Adobe
4 6 (5.94%) Facebook
4 6 (5.94%) Pardot
4 6 (5.94%) Salesforce.com
4 6 (5.94%) Vertica
5 5 (4.95%) Cognos
5 5 (4.95%) Hootsuite
5 5 (4.95%) Twitter
6 4 (3.96%) Google
6 4 (3.96%) Sitecore
7 2 (1.98%) IBM
7 2 (1.98%) Omniture
7 2 (1.98%) Tableau
7 2 (1.98%) Xamarin
8 1 (0.99%) Oracle
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