The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Scotland region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Marketing
Rank 109 93 92
Rank change year-on-year
-16 -1
Contract jobs citing Marketing 15 29 16
As % of all contract IT jobs located in Scotland 0.54% 1.17% 0.73%
As % of the General category 1.18% 2.96% 1.80%
Number of daily rates quoted 8 7 7
Average daily rate
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£463 £390 £225
Average daily rate % change year-on-year
+18.58% +73.33%
90% offered a daily rate of more than £260 £212 £105
10% offered a daily rate of more than £558 £440 £371
UK excluding London average daily rate £363 £323 £350
% change year-on-year
+12.40% -7.85%
Number of hourly rates quoted 0 4 1
Average hourly rate - £32.50 £14.00
Average hourly rate % change year-on-year
- +132.14%
UK excluding London average hourly rate £20.25 £18.25 £18.28
% change year-on-year
+10.95% -0.16%
Marketing
UK

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Scotland region.

General Category
Scotland
Contract IT job ads with a match in the
General category
1276 979 887
As % of all contract IT jobs located in Scotland 45.82% 39.64% 40.47%
Number of daily rates quoted 644 473 448
Average daily rate £400 £390 £350
Average daily rate % change year-on-year
+2.56% +11.42%
90% offered a daily rate of more than £300 £275 £247
10% offered a daily rate of more than £525 £500 £500
UK excluding London average daily rate £400 £375 £375
% change year-on-year
+6.66% -
Number of hourly rates quoted 11 21 29
Average hourly rate £26.00 £17.50 £15.89
Average hourly rate % change year-on-year
+48.57% +10.16%
90% offered a hourly rate of more than £11.00 £10.50 £9.55
10% offered a hourly rate of more than £45.00 £32.50 £38.78
UK excluding London average hourly rate £22.69 £24.25 £22.50
% change year-on-year
-6.43% +7.77%

Marketing
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Scotland region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Scotland

Marketing
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Scotland region.

Marketing Daily Rate Trend in Scotland

Marketing
Daily Rate Histogram in Scotland

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Scotland region over the 3 months to 19 December 2014.

Marketing Daily Rate Histogram in Scotland

Marketing
Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Scotland region.

Marketing Hourly Rate Trend in Scotland

Marketing
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the Scotland region over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -13 7 £475 +20.86% 3
Glasgow -1 4 £319 -20.31% 2
Aberdeenshire - - - -
Fife - - - - 1
Midlothian - - - - 1
South Lanarkshire - - - -
Aberdeen - - - -
Dundee - - - - 1
Marketing
UK

Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 19 December 2014, IT contractor jobs across the Scotland region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 23 (42.59%) Finance
2 19 (35.19%) Banking
3 15 (27.78%) Digital Marketing
4 13 (24.07%) Retail
5 12 (22.22%) Agile Software Development
5 12 (22.22%) Campaign Management
6 11 (20.37%) Data Warehouse
7 10 (18.52%) IBM
7 10 (18.52%) Retail Banking
8 9 (16.67%) Stakeholder Management
9 8 (14.81%) Project Management
9 8 (14.81%) Unica
9 8 (14.81%) Analytical Skills
10 6 (11.11%) Management Information System
10 6 (11.11%) SC Cleared
10 6 (11.11%) Security Cleared
10 6 (11.11%) Social Media
10 6 (11.11%) Mobile App
11 5 (9.26%) Change Control
11 5 (9.26%) Analytics
11 5 (9.26%) People Management
11 5 (9.26%) Project Planning
11 5 (9.26%) Economics
11 5 (9.26%) SEO
11 5 (9.26%) Migration
11 5 (9.26%) Risk Assessment
11 5 (9.26%) Information Security
12 4 (7.41%) E-Commerce
12 4 (7.41%) Games
12 4 (7.41%) Security Management

Marketing
Top Related IT Skills in Scotland by Category

For the 6 months to 19 December 2014, IT contractor jobs across the Scotland region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (5.56%) SAS
2 1 (1.85%) WordPress
2 1 (1.85%) CMS
Applications
1 3 (5.56%) MS PowerPoint
2 1 (1.85%) MS Visio
Business Applications
1 1 (1.85%) SAP Oil and Gas
Communications & Networking
1 1 (1.85%) WAN
Database & Business Intelligence
1 11 (20.37%) Data Warehouse
2 3 (5.56%) SQL Server Reporting Services
3 2 (3.70%) SAS Data Integration Studio
3 2 (3.70%) SQL Server
3 2 (3.70%) SQL Server Integration Services
3 2 (3.70%) QlikView
3 2 (3.70%) SQL Server Analysis Services
4 1 (1.85%) Relational Database
Development Applications
1 1 (1.85%) Axure RP
General
1 23 (42.59%) Finance
2 19 (35.19%) Banking
3 13 (24.07%) Retail
4 10 (18.52%) Retail Banking
5 4 (7.41%) Games
6 3 (5.56%) Manufacturing
7 2 (3.70%) Advertising
7 2 (3.70%) Publishing
7 2 (3.70%) Electronics
7 2 (3.70%) Legal
8 1 (1.85%) Telecoms
8 1 (1.85%) Pharmaceutical
Job Titles
1 12 (22.22%) Analyst
2 9 (16.67%) Architect
3 8 (14.81%) Solutions Architect
4 7 (12.96%) Business Analyst
5 6 (11.11%) Consultant
6 5 (9.26%) Project Manager
7 4 (7.41%) Project Planner
7 4 (7.41%) Security Consultant
7 4 (7.41%) Information Security Consultant
8 3 (5.56%) Programme Manager
9 2 (3.70%) Developer
9 2 (3.70%) Financial Business Analyst
9 2 (3.70%) SAS Analyst
9 2 (3.70%) Communications Manager
9 2 (3.70%) Technical Analyst
9 2 (3.70%) IT Project Manager
9 2 (3.70%) Financial Services Business Analyst
10 1 (1.85%) Designer
10 1 (1.85%) Senior Designer
10 1 (1.85%) Senior Architect
Libraries, Frameworks & Software Standards
1 2 (3.70%) RSS
2 1 (1.85%) HTML5
2 1 (1.85%) CSS3
2 1 (1.85%) jQuery
2 1 (1.85%) CSS
2 1 (1.85%) HTML
Miscellaneous
1 8 (14.81%) Analytical Skills
2 6 (11.11%) Management Information System
2 6 (11.11%) Social Media
2 6 (11.11%) Mobile App
3 5 (9.26%) Economics
4 2 (3.70%) Streaming Video
4 2 (3.70%) Blog
4 2 (3.70%) Data Extraction
5 1 (1.85%) Credit Risk
5 1 (1.85%) Copywriting
5 1 (1.85%) Derivative
5 1 (1.85%) DTV
5 1 (1.85%) User Experience
Processes & Methodologies
1 15 (27.78%) Digital Marketing
2 12 (22.22%) Agile Software Development
2 12 (22.22%) Campaign Management
3 9 (16.67%) Stakeholder Management
4 8 (14.81%) Project Management
5 5 (9.26%) Change Control
5 5 (9.26%) Analytics
5 5 (9.26%) People Management
5 5 (9.26%) Project Planning
5 5 (9.26%) SEO
5 5 (9.26%) Migration
5 5 (9.26%) Risk Assessment
5 5 (9.26%) Information Security
6 4 (7.41%) E-Commerce
6 4 (7.41%) Security Management
6 4 (7.41%) Competitor Analysis
6 4 (7.41%) Content Management
6 4 (7.41%) Email Marketing
7 3 (5.56%) Pay per click
7 3 (5.56%) Business Intelligence
Programming Languages
1 3 (5.56%) SQL
2 1 (1.85%) C
2 1 (1.85%) JavaScript
2 1 (1.85%) PHP
Qualifications
1 6 (11.11%) SC Cleared
1 6 (11.11%) Security Cleared
2 1 (1.85%) Degree
2 1 (1.85%) CISA
2 1 (1.85%) CISM
2 1 (1.85%) CISSP
2 1 (1.85%) CRISC
Quality Assurance & Compliance
1 1 (1.85%) COBIT
1 1 (1.85%) ISO/IEC 27001
1 1 (1.85%) Sarbanes-Oxley
Systems Management
1 1 (1.85%) WMI
1 1 (1.85%) HP UCMDB
Vendors
1 10 (18.52%) IBM
2 8 (14.81%) Unica
3 2 (3.70%) Facebook
3 2 (3.70%) Twitter
3 2 (3.70%) Tableau
3 2 (3.70%) Microsoft
3 2 (3.70%) Teradata
4 1 (1.85%) Endeca
4 1 (1.85%) Serena
4 1 (1.85%) Chordiant
4 1 (1.85%) Business Objects
4 1 (1.85%) SAP
4 1 (1.85%) HP
Midlothian
Exposed Solutions
Rate: Competitive
Posted: 4 days ago