The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Scotland region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 29 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
29 Aug 2014
Same period 2013 Same period 2012
Marketing
Rank 95 93 85
Rank change year-on-year
-2 -8
Contract jobs citing Marketing 34 21 24
As % of all contract IT jobs located in Scotland 1.22% 0.86% 0.90%
As % of the General category 2.96% 1.98% 1.77%
Number of daily rates quoted 19 6 10
Average daily rate
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of your Daily Rate
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£375 £320 £275
Average daily rate % change year-on-year
+17.18% +16.36%
90% offered a daily rate of more than £247 £146 £145
10% offered a daily rate of more than £510 £365 £465
UK excluding London average daily rate £350 £350 £338
% change year-on-year
- +3.70%
Number of hourly rates quoted 0 1 3
Average hourly rate - £13.00 £16.00
Average hourly rate % change year-on-year
- -18.75%
UK excluding London average hourly rate £21.62 £21.50 £17.50
% change year-on-year
+0.53% +22.85%
Marketing
UK

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Scotland region.

General Category
Scotland
Contract IT job ads with a match in the
General category
1149 1060 1354
As % of all contract IT jobs located in Scotland 41.11% 43.23% 50.96%
Number of daily rates quoted 521 475 627
Average daily rate £400 £380 £362
Average daily rate % change year-on-year
+5.26% +4.89%
90% offered a daily rate of more than £300 £250 £273
10% offered a daily rate of more than £575 £505 £500
UK excluding London average daily rate £388 £385 £375
% change year-on-year
+0.64% +2.66%
Number of hourly rates quoted 13 33 31
Average hourly rate £16.00 £10.50 £16.00
Average hourly rate % change year-on-year
+52.38% -34.37%
90% offered a hourly rate of more than £10.50 £9.75 £9.50
10% offered a hourly rate of more than £88.13 £20.50 £32.40
UK excluding London average hourly rate £22.50 £22.50 £29.00
% change year-on-year
- -22.41%

Marketing
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Scotland region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Scotland

Marketing
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Scotland region.

Marketing Daily Rate Trend in Scotland

Marketing
Daily Rate Histogram in Scotland

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Scotland region over the 3 months to 29 August 2014.

Marketing Daily Rate Histogram in Scotland

Marketing
Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Scotland region.

Marketing Hourly Rate Trend in Scotland

Marketing
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the Scotland region over the 3 months to 29 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -8 19 £400 +25.00% 7
Glasgow -5 11 £375 - 4
West Lothian - - - -
Aberdeen - - - -
Dundee - - - -
Marketing
UK

Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 29 August 2014, IT contractor jobs across the Scotland region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 19 (35.85%) Finance
2 13 (24.53%) Project Management
3 12 (22.64%) Banking
4 10 (18.87%) Agile Software Development
5 9 (16.98%) Analytics
6 8 (15.09%) Stakeholder Management
7 7 (13.21%) Digital Marketing
7 7 (13.21%) Social Media
8 6 (11.32%) SEO
8 6 (11.32%) SC Cleared
8 6 (11.32%) Security Cleared
8 6 (11.32%) Project Planning
9 5 (9.43%) Economics
9 5 (9.43%) Retail
9 5 (9.43%) Management Information System
9 5 (9.43%) SAS
9 5 (9.43%) SQL
9 5 (9.43%) Change Control
9 5 (9.43%) Mobile App
10 4 (7.55%) Twitter
10 4 (7.55%) Data Warehouse
10 4 (7.55%) Security Management
10 4 (7.55%) Migration
10 4 (7.55%) Games
10 4 (7.55%) Teradata
10 4 (7.55%) Risk Assessment
10 4 (7.55%) Information Security
10 4 (7.55%) Competitor Analysis
10 4 (7.55%) Email Marketing
11 3 (5.66%) Blog

Marketing
Top Related IT Skills in Scotland by Category

For the 6 months to 29 August 2014, IT contractor jobs across the Scotland region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 5 (9.43%) SAS
Applications
1 3 (5.66%) MS PowerPoint
1 3 (5.66%) Photoshop
2 2 (3.77%) MS Excel
2 2 (3.77%) MS Project
2 2 (3.77%) MS Office
Communications & Networking
1 2 (3.77%) SAN
Database & Business Intelligence
1 4 (7.55%) Data Warehouse
2 2 (3.77%) SAS Data Integration Studio
2 2 (3.77%) SQL Server
2 2 (3.77%) QlikView
General
1 19 (35.85%) Finance
2 12 (22.64%) Banking
3 5 (9.43%) Retail
4 4 (7.55%) Games
5 3 (5.66%) Retail Banking
5 3 (5.66%) Publishing
5 3 (5.66%) Legal
6 2 (3.77%) Advertising
6 2 (3.77%) Back Office
Job Titles
1 12 (22.64%) Analyst
2 9 (16.98%) Consultant
3 7 (13.21%) Business Analyst
4 4 (7.55%) Project Manager
4 4 (7.55%) Project Planner
4 4 (7.55%) Security Consultant
4 4 (7.55%) Communications Manager
4 4 (7.55%) Information Security Consultant
5 3 (5.66%) Genesys Consultant
5 3 (5.66%) Developer
6 2 (3.77%) Junior
6 2 (3.77%) Senior Developer
6 2 (3.77%) Architect
6 2 (3.77%) Solutions Architect
6 2 (3.77%) Data Analyst
6 2 (3.77%) Business Project Manager
6 2 (3.77%) Technical Analyst
6 2 (3.77%) Junior Business Analyst
6 2 (3.77%) SAS Analyst
6 2 (3.77%) Business Manager
Libraries, Frameworks & Software Standards
1 3 (5.66%) jQuery
1 3 (5.66%) Ext JS
1 3 (5.66%) HTML
1 3 (5.66%) CSS
1 3 (5.66%) RSS
1 3 (5.66%) Highcharts JS
1 3 (5.66%) Backbone.js
1 3 (5.66%) D3.js
1 3 (5.66%) Underscore.js
1 3 (5.66%) AngularJS
2 1 (1.89%) Twitter Bootstrap
Miscellaneous
1 7 (13.21%) Social Media
2 5 (9.43%) Economics
2 5 (9.43%) Management Information System
2 5 (9.43%) Mobile App
3 3 (5.66%) Blog
3 3 (5.66%) IVR
3 3 (5.66%) Streaming Video
4 1 (1.89%) Credit Risk
4 1 (1.89%) Data Extraction
4 1 (1.89%) Statistics
4 1 (1.89%) Mainframe
Operating Systems
1 2 (3.77%) Windows Server 2012
1 2 (3.77%) UNIX
1 2 (3.77%) Windows
1 2 (3.77%) Linux
1 2 (3.77%) SUSE
1 2 (3.77%) Red Hat Enterprise Linux
Processes & Methodologies
1 13 (24.53%) Project Management
2 10 (18.87%) Agile Software Development
3 9 (16.98%) Analytics
4 8 (15.09%) Stakeholder Management
5 7 (13.21%) Digital Marketing
6 6 (11.32%) SEO
6 6 (11.32%) Project Planning
7 5 (9.43%) Change Control
8 4 (7.55%) Security Management
8 4 (7.55%) Migration
8 4 (7.55%) Risk Assessment
8 4 (7.55%) Information Security
8 4 (7.55%) Competitor Analysis
8 4 (7.55%) Email Marketing
9 3 (5.66%) Content Management
9 3 (5.66%) Pay per click
9 3 (5.66%) MVC
9 3 (5.66%) E-Commerce
9 3 (5.66%) ITIL
9 3 (5.66%) CRM
Programming Languages
1 5 (9.43%) SQL
2 3 (5.66%) VBA
2 3 (5.66%) JavaScript
3 2 (3.77%) Perl
3 2 (3.77%) Korn
3 2 (3.77%) C-shell
4 1 (1.89%) C
Qualifications
1 6 (11.32%) SC Cleared
1 6 (11.32%) Security Cleared
2 2 (3.77%) ITIL Foundation Certificate
3 1 (1.89%) Degree
Quality Assurance & Compliance
1 2 (3.77%) COBIT
System Software
1 2 (3.77%) Hyper-V
1 2 (3.77%) VMware ESXi
1 2 (3.77%) VMware Infrastructure
Systems Management
1 2 (3.77%) nmon
1 2 (3.77%) Tivoli Storage Manager
1 2 (3.77%) SCOM
2 1 (1.89%) WMI
2 1 (1.89%) HP UCMDB
Vendors
1 4 (7.55%) Twitter
1 4 (7.55%) Teradata
2 3 (5.66%) Sencha
2 3 (5.66%) Adobe
2 3 (5.66%) HP
2 3 (5.66%) Genesys
2 3 (5.66%) Facebook
3 2 (3.77%) Red Hat
3 2 (3.77%) IBM
3 2 (3.77%) Microsoft
3 2 (3.77%) VMware
3 2 (3.77%) Unica
4 1 (1.89%) TSYS
4 1 (1.89%) Serena
Edinburgh, Midlothian
Jambo Ltd
Rate: From £250 to £300 per day
Posted: 3 days ago
Edinburgh, Midlothian
Sanderson
Rate: £300 - £375 per day
Posted: 3 days ago
Glasgow, Lanarkshire
HAYS INFORMATION TECHNOLOGY
Rate: £350.00 - £400.00 per annum
Posted: 3 days ago