The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Scotland region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 1 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
1 Jul 2016
Same period 2015 Same period 2014
Marketing
Rank 128 84 115
Rank change year-on-year
-44 +31
Contract jobs citing Marketing 21 44 18
As % of all contract IT jobs located in Scotland 0.72% 1.46% 0.66%
As % of the General category 1.69% 2.68% 1.63%
Number of daily rates quoted 15 25 6
Median daily rate £338 £300 £350
Median daily rate % change year-on-year
+12.50% -14.28%
90% offered a daily rate of more than £130 £245 £240
10% offered a daily rate of more than £425 £453 £475
UK excluding London median daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £18.00 £20.00 £22.00
% change year-on-year
-10.00% -9.09%
Marketing
UK

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Scotland region.

General Category
Scotland
Contract IT job ads with a match in the
General category
1243 1644 1101
As % of all contract IT jobs located in Scotland 42.64% 54.71% 40.26%
Number of daily rates quoted 673 818 563
Median daily rate £400 £375 £400
Median daily rate % change year-on-year
+6.66% -6.25%
90% offered a daily rate of more than £260 £288 £275
10% offered a daily rate of more than £500 £475 £544
UK excluding London median daily rate £400 £400 £380
% change year-on-year
- +5.26%
Number of hourly rates quoted 8 26 18
Median hourly rate £9.88 £30.00 £10.50
Median hourly rate % change year-on-year
-67.08% +185.71%
UK excluding London median hourly rate £25.00 £22.50 £23.75
% change year-on-year
+11.11% -5.26%

Marketing
Jobs Demand Trend in Scotland

The demand trend of contract jobs across the Scotland region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in Scotland

Marketing
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Scotland region.

Marketing Daily Rate Trend in Scotland

Marketing
Daily Rate Histogram in Scotland

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Scotland region over the 3 months to 1 July 2016.

Marketing Daily Rate Histogram in Scotland

Marketing
Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Scotland region.

Marketing Hourly Rate Trend in Scotland

Marketing
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Scotland region over the 3 months to 1 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -22 8 £338 +12.50% 8
Glasgow -8 6 £356 +18.75% 8
Stirling - 4 £325 -
Aberdeenshire - 1 £115 -
Renfrewshire - 1 - - 1
Marketing
UK

Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 1 July 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Scotland region with a requirement for Marketing.

1 20 (51.28%) Finance
2 8 (20.51%) CMS
2 8 (20.51%) HTML
3 7 (17.95%) Content Management
3 7 (17.95%) User Experience
4 6 (15.38%) Digital Marketing
4 6 (15.38%) Agile Software Development
4 6 (15.38%) CSS
5 5 (12.82%) Project Management
5 5 (12.82%) Analytics
6 4 (10.26%) Service Design
6 4 (10.26%) MS Excel
6 4 (10.26%) CRM
6 4 (10.26%) B2B
6 4 (10.26%) Microsoft
6 4 (10.26%) Change Management
6 4 (10.26%) Management Information System
6 4 (10.26%) Degree
7 3 (7.69%) SEO
7 3 (7.69%) Validation
7 3 (7.69%) Oracle
7 3 (7.69%) JavaScript
7 3 (7.69%) Business Intelligence
7 3 (7.69%) Salesforce.com
7 3 (7.69%) Content Development
7 3 (7.69%) Agile Project Management
7 3 (7.69%) Analytical Skills
7 3 (7.69%) Stakeholder Engagement
7 3 (7.69%) jQuery
7 3 (7.69%) Unit Testing

Marketing
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (20.51%) CMS
2 2 (5.13%) Apache
2 2 (5.13%) Sitecore CMS
3 1 (2.56%) Drupal
3 1 (2.56%) Tomcat
Applications
1 4 (10.26%) MS Excel
2 2 (5.13%) Adobe Illustrator
2 2 (5.13%) Photoshop
3 1 (2.56%) Fireworks
3 1 (2.56%) MS Visio
Business Applications
1 1 (2.56%) Dynamics CRM
1 1 (2.56%) Radian6
1 1 (2.56%) SAP Oil and Gas
1 1 (2.56%) Unica
1 1 (2.56%) WebTrends
Cloud Services
1 1 (2.56%) Adobe Analytics
1 1 (2.56%) Google Analytics
Communications & Networking
1 1 (2.56%) Internet
Database & Business Intelligence
1 2 (5.13%) Data Warehouse
1 2 (5.13%) PostgreSQL
1 2 (5.13%) QlikView
1 2 (5.13%) RDBMS
1 2 (5.13%) Relational Database
2 1 (2.56%) MySQL
2 1 (2.56%) SQL Server
Development Applications
1 2 (5.13%) Git (software)
2 1 (2.56%) Checkstyle
2 1 (2.56%) Dreamweaver
2 1 (2.56%) Eclipse
2 1 (2.56%) FindBugs
2 1 (2.56%) HP UFT
2 1 (2.56%) ReSharper
2 1 (2.56%) Team Foundation Server
2 1 (2.56%) Visual Studio
General
1 20 (51.28%) Finance
2 2 (5.13%) Banking
2 2 (5.13%) Publishing
2 2 (5.13%) Telecoms
3 1 (2.56%) Electronics
3 1 (2.56%) Interactive Media
3 1 (2.56%) Manufacturing
3 1 (2.56%) Multimedia
Job Titles
1 7 (17.95%) Analyst
1 7 (17.95%) Project Manager
2 4 (10.26%) Consultant
2 4 (10.26%) Marketing Manager
3 3 (7.69%) Content Editor
3 3 (7.69%) Content Manager
3 3 (7.69%) Designer
3 3 (7.69%) Developer
3 3 (7.69%) Digital Content Editor
3 3 (7.69%) Digital Editor
3 3 (7.69%) Marketing Project Manager
3 3 (7.69%) Web Manager
4 2 (5.13%) Digital Analyst
4 2 (5.13%) Digital Executive
4 2 (5.13%) Digital Marketing Executive
4 2 (5.13%) Marketing Executive
4 2 (5.13%) Web Content Editor
4 2 (5.13%) Web Marketing Executive
4 2 (5.13%) Web Marketing Manager
4 2 (5.13%) Website Marketing Manager
Libraries, Frameworks & Software Standards
1 8 (20.51%) HTML
2 6 (15.38%) CSS
3 3 (7.69%) jQuery
4 2 (5.13%) Web Services
5 1 (2.56%) .NET
5 1 (2.56%) Ajax
5 1 (2.56%) Apache Flex
5 1 (2.56%) CSS3
5 1 (2.56%) DHTML
5 1 (2.56%) Flash
5 1 (2.56%) HTML5
5 1 (2.56%) JAX-WS
5 1 (2.56%) JSON
5 1 (2.56%) LESS
5 1 (2.56%) Mason
5 1 (2.56%) Twitter Bootstrap
5 1 (2.56%) XML
5 1 (2.56%) XSLT
5 1 (2.56%) Yii
Miscellaneous
1 7 (17.95%) User Experience
2 4 (10.26%) Management Information System
3 3 (7.69%) Analytical Skills
4 2 (5.13%) Health Informatics
4 2 (5.13%) Informatics
4 2 (5.13%) Mainframe
4 2 (5.13%) Social Media
4 2 (5.13%) Virtual Team
5 1 (2.56%) Interactive TV
5 1 (2.56%) Mobile App
5 1 (2.56%) Pricing Data
Operating Systems
1 2 (5.13%) zOS
Processes & Methodologies
1 7 (17.95%) Content Management
2 6 (15.38%) Agile Software Development
2 6 (15.38%) Digital Marketing
3 5 (12.82%) Analytics
3 5 (12.82%) Project Management
4 4 (10.26%) B2B
4 4 (10.26%) Change Management
4 4 (10.26%) CRM
4 4 (10.26%) Service Design
5 3 (7.69%) Agile Project Management
5 3 (7.69%) Business Intelligence
5 3 (7.69%) Content Development
5 3 (7.69%) SEO
5 3 (7.69%) Stakeholder Engagement
5 3 (7.69%) Unit Testing
5 3 (7.69%) Validation
6 2 (5.13%) Front End Development
6 2 (5.13%) Infographics
6 2 (5.13%) Software Delivery
6 2 (5.13%) Wireframes
Programming Languages
1 3 (7.69%) JavaScript
2 2 (5.13%) Bash Shell
2 2 (5.13%) Python
3 1 (2.56%) C#
3 1 (2.56%) Java
3 1 (2.56%) PHP
3 1 (2.56%) PL/SQL
3 1 (2.56%) SQL
3 1 (2.56%) VB
Qualifications
1 4 (10.26%) Degree
2 1 (2.56%) ISEB
2 1 (2.56%) ISTQB
2 1 (2.56%) ISTQB Foundation Certification
2 1 (2.56%) PRINCE2 Certification
2 1 (2.56%) SC Cleared
2 1 (2.56%) Security Cleared
Quality Assurance & Compliance
1 1 (2.56%) Disclosure Scotland
System Software
1 2 (5.13%) ACF2
Systems Management
1 2 (5.13%) zSecure
2 1 (2.56%) HP Fortify
2 1 (2.56%) HP Quality Center
2 1 (2.56%) TeamSite
Vendors
1 4 (10.26%) Microsoft
2 3 (7.69%) Oracle
2 3 (7.69%) Salesforce.com
3 2 (5.13%) CA
3 2 (5.13%) Google
3 2 (5.13%) HP
3 2 (5.13%) SAP
3 2 (5.13%) Sitecore
4 1 (2.56%) Adobe
4 1 (2.56%) Coremetrics
4 1 (2.56%) Facebook
4 1 (2.56%) IBM
4 1 (2.56%) OpenText
4 1 (2.56%) Twitter
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