The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Scotland region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 30 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Sep 2016
Same period 2015 Same period 2014
Marketing
Rank 96 111 89
Rank change year-on-year
+15 -22
Contract jobs citing Marketing 26 25 41
As % of all contract IT jobs located in Scotland 1.19% 0.78% 1.49%
As % of the General category 3.13% 1.44% 3.74%
Number of daily rates quoted 16 9 25
Median daily rate £338 £243 £375
Median daily rate % change year-on-year
+39.17% -35.33%
90% offered a daily rate of more than £225 £124 £279
10% offered a daily rate of more than £475 £349 £550
UK excluding London median daily rate £365 £375 £375
% change year-on-year
-2.66% -
Number of hourly rates quoted 2 0 0
Median hourly rate £14.00 - -
UK excluding London median hourly rate £17.50 £33.64 £25.00
% change year-on-year
-47.97% +34.56%
Marketing
UK

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Scotland region.

General Category
Scotland
Contract IT job ads with a match in the
General category
831 1732 1096
As % of all contract IT jobs located in Scotland 38.17% 54.13% 39.75%
Number of daily rates quoted 469 851 518
Median daily rate £400 £400 £410
Median daily rate % change year-on-year
- -2.43%
90% offered a daily rate of more than £278 £286 £300
10% offered a daily rate of more than £500 £525 £575
UK excluding London median daily rate £400 £400 £396
% change year-on-year
- +1.01%
Number of hourly rates quoted 14 37 15
Median hourly rate £36.00 £20.00 £30.00
Median hourly rate % change year-on-year
+80.00% -33.33%
90% offered a hourly rate of more than £14.00 £12.35 £10.50
10% offered a hourly rate of more than £40.00 £46.28 £50.00
UK excluding London median hourly rate £20.50 £30.00 £26.25
% change year-on-year
-31.66% +14.28%

Marketing
Jobs Demand Trend in Scotland

The demand trend of contract jobs across the Scotland region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in Scotland

Marketing
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Scotland region.

Marketing Daily Rate Trend in Scotland

Marketing
Daily Rate Histogram in Scotland

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Scotland region over the 3 months to 30 September 2016.

Marketing Daily Rate Histogram in Scotland

Marketing
Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Scotland region.

Marketing Hourly Rate Trend in Scotland

Marketing
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Scotland region over the 3 months to 30 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +12 11 £431 +53.46% 1
Glasgow +13 8 £298 +4.38% 4
Stirling - 4 £275 - 2
Aberdeen - 2 £290 - 1
Marketing
UK

Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 30 September 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Scotland region with a requirement for Marketing.

1 27 (54.00%) Finance
2 19 (38.00%) HTML
3 15 (30.00%) CMS
4 12 (24.00%) Content Management
4 12 (24.00%) Analytics
5 11 (22.00%) Stakeholder Management
5 11 (22.00%) CSS
6 9 (18.00%) SQL
6 9 (18.00%) CRM
6 9 (18.00%) User Experience
7 8 (16.00%) Analytical Skills
7 8 (16.00%) Service Design
7 8 (16.00%) JavaScript
8 7 (14.00%) jQuery
9 6 (12.00%) Digital Marketing
9 6 (12.00%) Infographics
9 6 (12.00%) Multimedia
9 6 (12.00%) Microsoft
10 5 (10.00%) SAS
10 5 (10.00%) Project Management
10 5 (10.00%) Photoshop
10 5 (10.00%) Agile Software Development
10 5 (10.00%) Banking
10 5 (10.00%) Coaching
10 5 (10.00%) Responsive Web Design
10 5 (10.00%) Copywriting
11 4 (8.00%) Stakeholder Engagement
11 4 (8.00%) Database Marketing
11 4 (8.00%) Risk Analytics
11 4 (8.00%) Google

Marketing
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (30.00%) CMS
2 5 (10.00%) SAS
3 4 (8.00%) Apache
4 2 (4.00%) Sitecore CMS
4 2 (4.00%) WordPress
5 1 (2.00%) Drupal
5 1 (2.00%) SharePoint
5 1 (2.00%) Tomcat
Applications
1 5 (10.00%) Photoshop
2 3 (6.00%) Adobe Illustrator
2 3 (6.00%) MS Excel
3 1 (2.00%) Adobe Creative Suite
3 1 (2.00%) Fireworks
3 1 (2.00%) MS Office
3 1 (2.00%) MS Visio
Business Applications
1 1 (2.00%) Dynamics CRM
1 1 (2.00%) SAP Oil and Gas
1 1 (2.00%) thinkFolio
1 1 (2.00%) Unica
Cloud Services
1 3 (6.00%) Google Analytics
2 2 (4.00%) CheetahMail
Communications & Networking
1 2 (4.00%) Internet
2 1 (2.00%) 2G
2 1 (2.00%) 3G
2 1 (2.00%) 4G
2 1 (2.00%) Broadband
2 1 (2.00%) Intranet
Database & Business Intelligence
1 2 (4.00%) SQL Server
2 1 (2.00%) Base SAS
2 1 (2.00%) Big Data
2 1 (2.00%) Data Warehouse
2 1 (2.00%) MySQL
2 1 (2.00%) Power BI
2 1 (2.00%) QlikView
2 1 (2.00%) SAS Enterprise Guide
2 1 (2.00%) SAS Visual Analytics
2 1 (2.00%) SQL Server Analysis Services
2 1 (2.00%) SQL Server Integration Services
2 1 (2.00%) SQL Server Reporting Services
Development Applications
1 3 (6.00%) Dreamweaver
2 1 (2.00%) Checkstyle
2 1 (2.00%) Eclipse
2 1 (2.00%) FindBugs
2 1 (2.00%) HP UFT
2 1 (2.00%) JIRA
2 1 (2.00%) ReSharper
2 1 (2.00%) Team Foundation Server
2 1 (2.00%) Visual Studio
General
1 27 (54.00%) Finance
2 6 (12.00%) Multimedia
3 5 (10.00%) Banking
4 4 (8.00%) Publishing
5 3 (6.00%) Telecoms
6 2 (4.00%) Legal
7 1 (2.00%) Electronics
7 1 (2.00%) Interactive Media
7 1 (2.00%) Manufacturing
Job Titles
1 10 (20.00%) Marketing Manager
2 9 (18.00%) Project Manager
3 7 (14.00%) Analyst
3 7 (14.00%) Content Editor
3 7 (14.00%) Digital Content Editor
3 7 (14.00%) Digital Editor
4 6 (12.00%) Developer
5 5 (10.00%) Content Manager
5 5 (10.00%) Digital Content Manager
5 5 (10.00%) Digital Marketing Manager
5 5 (10.00%) Web Manager
6 4 (8.00%) Analytics Manager
6 4 (8.00%) Designer
7 3 (6.00%) Marketing Project Manager
7 3 (6.00%) Web Project Manager
8 2 (4.00%) Digital Project Manager
8 2 (4.00%) Web Content Editor
8 2 (4.00%) Web Editor
8 2 (4.00%) Web Marketing Manager
8 2 (4.00%) Website Marketing Manager
Libraries, Frameworks & Software Standards
1 19 (38.00%) HTML
2 11 (22.00%) CSS
3 7 (14.00%) jQuery
4 3 (6.00%) Ajax
4 3 (6.00%) CSS3
4 3 (6.00%) Twitter Bootstrap
5 2 (4.00%) Web Services
6 1 (2.00%) .NET
6 1 (2.00%) Apache Flex
6 1 (2.00%) DHTML
6 1 (2.00%) Flash
6 1 (2.00%) HTML5
6 1 (2.00%) JAX-WS
6 1 (2.00%) JSON
6 1 (2.00%) LESS
6 1 (2.00%) MDX
6 1 (2.00%) XML
6 1 (2.00%) XSLT
6 1 (2.00%) Yii
Miscellaneous
1 9 (18.00%) User Experience
2 8 (16.00%) Analytical Skills
3 5 (10.00%) Copywriting
4 3 (6.00%) Management Information System
4 3 (6.00%) Social Media
4 3 (6.00%) Virtual Team
5 2 (4.00%) Client/Server
5 2 (4.00%) Statistics
6 1 (2.00%) Credit Risk
6 1 (2.00%) Derivative
6 1 (2.00%) Health Informatics
6 1 (2.00%) Informatics
6 1 (2.00%) Interactive TV
6 1 (2.00%) Mainframe
6 1 (2.00%) Mobile App
6 1 (2.00%) Motion Graphics
6 1 (2.00%) Pricing Data
Operating Systems
1 2 (4.00%) Linux
2 1 (2.00%) zOS
Processes & Methodologies
1 12 (24.00%) Analytics
1 12 (24.00%) Content Management
2 11 (22.00%) Stakeholder Management
3 9 (18.00%) CRM
4 8 (16.00%) Service Design
5 6 (12.00%) Digital Marketing
5 6 (12.00%) Infographics
6 5 (10.00%) Agile Software Development
6 5 (10.00%) Coaching
6 5 (10.00%) Project Management
6 5 (10.00%) Responsive Web Design
7 4 (8.00%) Change Management
7 4 (8.00%) Database Marketing
7 4 (8.00%) Risk Analytics
7 4 (8.00%) Stakeholder Engagement
8 3 (6.00%) Business Intelligence
8 3 (6.00%) Email Marketing
8 3 (6.00%) Programme Management
8 3 (6.00%) Risk Management
8 3 (6.00%) Web Development
Programming Languages
1 9 (18.00%) SQL
2 8 (16.00%) JavaScript
3 3 (6.00%) PHP
4 1 (2.00%) C#
4 1 (2.00%) Java
4 1 (2.00%) PL/SQL
4 1 (2.00%) VB
4 1 (2.00%) VBA
Qualifications
1 3 (6.00%) Degree
2 1 (2.00%) CGEIT
2 1 (2.00%) CISA
2 1 (2.00%) CISM
2 1 (2.00%) CRISC
2 1 (2.00%) ISEB
2 1 (2.00%) ISTQB
2 1 (2.00%) ISTQB Foundation Certification
2 1 (2.00%) PRINCE2 Certification
2 1 (2.00%) SC Cleared
2 1 (2.00%) Security Cleared
Quality Assurance & Compliance
1 2 (4.00%) Disclosure Scotland
1 2 (4.00%) QA
2 1 (2.00%) COBIT
2 1 (2.00%) ISO/IEC 27001
2 1 (2.00%) Sarbanes-Oxley
System Software
1 1 (2.00%) ACF2
Systems Management
1 1 (2.00%) HP Fortify
1 1 (2.00%) HP Quality Center
1 1 (2.00%) TeamSite
1 1 (2.00%) zSecure
Vendors
1 6 (12.00%) Microsoft
2 4 (8.00%) Google
2 4 (8.00%) Teradata
3 3 (6.00%) OpenText
3 3 (6.00%) Oracle
4 2 (4.00%) HP
4 2 (4.00%) SAP
4 2 (4.00%) Sitecore
5 1 (2.00%) Adobe
5 1 (2.00%) CA
5 1 (2.00%) Charles River
5 1 (2.00%) Facebook
5 1 (2.00%) IBM
5 1 (2.00%) Tableau
5 1 (2.00%) Twitter
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