The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Scotland region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 21 November 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
21 Nov 2014
Same period 2013 Same period 2012
Marketing
Rank 104 96 89
Rank change year-on-year
-8 -7
Contract jobs citing Marketing 24 22 20
As % of all contract IT jobs located in Scotland 0.86% 0.87% 0.86%
As % of the General category 1.97% 2.12% 1.92%
Number of daily rates quoted 16 5 10
Average daily rate
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of your Daily Rate
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£419 £390 £308
Average daily rate % change year-on-year
+7.37% +26.82%
90% offered a daily rate of more than £263 £252 £214
10% offered a daily rate of more than £538 £398 £367
UK excluding London average daily rate £375 £325 £350
% change year-on-year
+15.38% -7.14%
Number of hourly rates quoted 0 4 0
Average hourly rate - £28.75 -
UK excluding London average hourly rate £25.00 £17.50 £17.00
% change year-on-year
+42.85% +2.94%
Marketing
UK

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Scotland region.

General Category
Scotland
Contract IT job ads with a match in the
General category
1221 1038 1043
As % of all contract IT jobs located in Scotland 43.65% 41.26% 44.98%
Number of daily rates quoted 601 500 527
Average daily rate £413 £380 £340
Average daily rate % change year-on-year
+8.55% +11.76%
90% offered a daily rate of more than £300 £266 £240
10% offered a daily rate of more than £525 £500 £500
UK excluding London average daily rate £400 £375 £375
% change year-on-year
+6.66% -
Number of hourly rates quoted 12 18 33
Average hourly rate £32.50 £17.50 £16.25
Average hourly rate % change year-on-year
+85.71% +7.69%
90% offered a hourly rate of more than £11.00 £10.50 £10.30
10% offered a hourly rate of more than £46.00 £32.50 £39.00
UK excluding London average hourly rate £26.00 £21.00 £25.00
% change year-on-year
+23.80% -16.00%

Marketing
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Scotland region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Scotland

Marketing
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Scotland region.

Marketing Daily Rate Trend in Scotland

Marketing
Daily Rate Histogram in Scotland

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Scotland region over the 3 months to 21 November 2014.

Marketing Daily Rate Histogram in Scotland

Marketing
Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Scotland region.

Marketing Hourly Rate Trend in Scotland

Marketing
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the Scotland region over the 3 months to 21 November 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -5 14 £475 +20.86% 7
Glasgow 0 7 £375 -6.25% 4
Aberdeenshire - - - -
Fife - - - - 1
Midlothian - - - -
South Lanarkshire - - - - 1
Aberdeen - - - -
Dundee - - - -
Marketing
UK

Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 21 November 2014, IT contractor jobs across the Scotland region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 21 (38.18%) Finance
2 19 (34.55%) Banking
3 14 (25.45%) Digital Marketing
4 12 (21.82%) Retail
4 12 (21.82%) Agile Software Development
4 12 (21.82%) Campaign Management
5 11 (20.00%) Data Warehouse
6 10 (18.18%) IBM
6 10 (18.18%) Retail Banking
7 9 (16.36%) Stakeholder Management
8 8 (14.55%) Unica
8 8 (14.55%) Analytical Skills
9 7 (12.73%) Project Management
10 6 (10.91%) Management Information System
10 6 (10.91%) Social Media
10 6 (10.91%) Mobile App
10 6 (10.91%) Analytics
11 5 (9.09%) People Management
11 5 (9.09%) SC Cleared
11 5 (9.09%) Security Cleared
11 5 (9.09%) Migration
11 5 (9.09%) SEO
11 5 (9.09%) Risk Assessment
11 5 (9.09%) Information Security
12 4 (7.27%) E-Commerce
12 4 (7.27%) CRM
12 4 (7.27%) Games
12 4 (7.27%) Security Management
12 4 (7.27%) Content Management
12 4 (7.27%) Project Planning

Marketing
Top Related IT Skills in Scotland by Category

For the 6 months to 21 November 2014, IT contractor jobs across the Scotland region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (5.45%) SAS
2 1 (1.82%) CMS
Applications
1 3 (5.45%) Photoshop
1 3 (5.45%) MS PowerPoint
2 1 (1.82%) MS Visio
Communications & Networking
1 1 (1.82%) WAN
Database & Business Intelligence
1 11 (20.00%) Data Warehouse
2 3 (5.45%) SQL Server Reporting Services
3 2 (3.64%) SQL Server Integration Services
3 2 (3.64%) QlikView
3 2 (3.64%) SQL Server Analysis Services
3 2 (3.64%) SQL Server
3 2 (3.64%) SAS Data Integration Studio
4 1 (1.82%) Relational Database
Development Applications
1 1 (1.82%) Axure RP
General
1 21 (38.18%) Finance
2 19 (34.55%) Banking
3 12 (21.82%) Retail
4 10 (18.18%) Retail Banking
5 4 (7.27%) Games
6 2 (3.64%) Legal
6 2 (3.64%) Manufacturing
6 2 (3.64%) Advertising
6 2 (3.64%) Publishing
7 1 (1.82%) Pharmaceutical
7 1 (1.82%) Electronics
Job Titles
1 11 (20.00%) Analyst
2 9 (16.36%) Consultant
2 9 (16.36%) Architect
3 8 (14.55%) Business Analyst
3 8 (14.55%) Solutions Architect
4 5 (9.09%) Project Manager
5 4 (7.27%) Security Consultant
5 4 (7.27%) Developer
5 4 (7.27%) Project Planner
5 4 (7.27%) Information Security Consultant
6 3 (5.45%) Genesys Consultant
7 2 (3.64%) Front-End Developer
7 2 (3.64%) Senior Front-End Developer
7 2 (3.64%) Senior Developer
7 2 (3.64%) Financial Business Analyst
7 2 (3.64%) SAS Analyst
7 2 (3.64%) Communications Manager
7 2 (3.64%) Financial Services Business Analyst
7 2 (3.64%) Technical Analyst
7 2 (3.64%) IT Project Manager
Libraries, Frameworks & Software Standards
1 3 (5.45%) jQuery
1 3 (5.45%) Ext JS
1 3 (5.45%) Backbone.js
1 3 (5.45%) D3.js
1 3 (5.45%) Highcharts JS
1 3 (5.45%) Underscore.js
1 3 (5.45%) AngularJS
1 3 (5.45%) HTML
1 3 (5.45%) CSS
2 2 (3.64%) RSS
3 1 (1.82%) Twitter Bootstrap
Miscellaneous
1 8 (14.55%) Analytical Skills
2 6 (10.91%) Social Media
2 6 (10.91%) Mobile App
2 6 (10.91%) Management Information System
3 4 (7.27%) Economics
4 3 (5.45%) IVR
4 3 (5.45%) User Experience
5 2 (3.64%) Data Extraction
5 2 (3.64%) Blog
5 2 (3.64%) Streaming Video
6 1 (1.82%) Derivative
6 1 (1.82%) Credit Risk
Processes & Methodologies
1 14 (25.45%) Digital Marketing
2 12 (21.82%) Campaign Management
2 12 (21.82%) Agile Software Development
3 9 (16.36%) Stakeholder Management
4 7 (12.73%) Project Management
5 6 (10.91%) Analytics
6 5 (9.09%) People Management
6 5 (9.09%) SEO
6 5 (9.09%) Migration
6 5 (9.09%) Risk Assessment
6 5 (9.09%) Information Security
7 4 (7.27%) Content Management
7 4 (7.27%) Competitor Analysis
7 4 (7.27%) Project Planning
7 4 (7.27%) Security Management
7 4 (7.27%) CRM
7 4 (7.27%) E-Commerce
7 4 (7.27%) Email Marketing
7 4 (7.27%) Change Control
8 3 (5.45%) MVC
Programming Languages
1 3 (5.45%) JavaScript
1 3 (5.45%) SQL
2 1 (1.82%) C
Qualifications
1 5 (9.09%) SC Cleared
1 5 (9.09%) Security Cleared
2 1 (1.82%) CRISC
2 1 (1.82%) CISSP
2 1 (1.82%) CISA
2 1 (1.82%) CISM
2 1 (1.82%) Degree
Quality Assurance & Compliance
1 1 (1.82%) Sarbanes-Oxley
1 1 (1.82%) ISO/IEC 27001
1 1 (1.82%) COBIT
Systems Management
1 1 (1.82%) WMI
1 1 (1.82%) HP UCMDB
Vendors
1 10 (18.18%) IBM
2 8 (14.55%) Unica
3 3 (5.45%) Sencha
3 3 (5.45%) Twitter
3 3 (5.45%) Adobe
3 3 (5.45%) Genesys
4 2 (3.64%) Microsoft
4 2 (3.64%) Teradata
4 2 (3.64%) Tableau
4 2 (3.64%) Facebook
5 1 (1.82%) Endeca
5 1 (1.82%) Business Objects
5 1 (1.82%) Chordiant
5 1 (1.82%) Serena
5 1 (1.82%) HP
Glasgow, Lanarkshire
Harvey Nash plc
Rate: £400 - £500 per day
Posted: Yesterday
Edinburgh
People Source
Rate: £650.00 - £850.00 per day
Posted: 3 days ago