The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Scotland region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 9 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
9 Dec 2016
Same period 2015 Same period 2014
Marketing
Rank 95 101 114
Rank change year-on-year
+6 +13
Contract jobs citing Marketing 25 29 15
As % of all contract IT jobs located in Scotland 1.28% 1.02% 0.53%
As % of the General category 4.22% 2.24% 1.21%
Number of daily rates quoted 16 19 8
Median daily rate £331 £400 £463
Median daily rate % change year-on-year
-17.37% -13.51%
90% offered a daily rate of more than £230 £249 £278
10% offered a daily rate of more than £650 £525 £558
UK excluding London median daily rate £388 £375 £363
% change year-on-year
+3.33% +3.44%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £21.50 £22.50 £22.00
% change year-on-year
-4.44% +2.27%
Marketing
UK

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Scotland region.

General Category
Scotland
Contract IT job ads with a match in the
General category
592 1295 1244
As % of all contract IT jobs located in Scotland 30.33% 45.53% 44.04%
Number of daily rates quoted 298 595 617
Median daily rate £414 £400 £400
Median daily rate % change year-on-year
+3.43% -
90% offered a daily rate of more than £290 £262 £300
10% offered a daily rate of more than £575 £525 £525
UK excluding London median daily rate £400 £400 £400
Number of hourly rates quoted 9 26 12
Median hourly rate £32.00 £33.71 £31.50
Median hourly rate % change year-on-year
-5.07% +7.01%
90% offered a hourly rate of more than £19.50 £12.08 £11.00
10% offered a hourly rate of more than £57.93 £43.10 £45.00
UK excluding London median hourly rate £23.92 £27.50 £24.00
% change year-on-year
-13.01% +14.58%

Marketing
Jobs Demand Trend in Scotland

The demand trend of contract jobs across the Scotland region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in Scotland

Marketing
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Scotland region.

Marketing Daily Rate Trend in Scotland

Marketing
Daily Rate Histogram in Scotland

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Scotland region over the 3 months to 9 December 2016.

Marketing Daily Rate Histogram in Scotland

Marketing
Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Scotland region.

Marketing Hourly Rate Trend in Scotland

Marketing
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Scotland region over the 3 months to 9 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +12 11 £413 -1.78% 6
Glasgow +4 5 £340 +40.20% 4
Aberdeen -4 4 £293 - 1
Stirling +1 3 £331 -5.57% 1
Aberdeenshire - 1 £275 - 1
Midlothian - 1 - - 1
Marketing
UK

Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 9 December 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Scotland region with a requirement for Marketing.

1 26 (55.32%) Finance
2 21 (44.68%) HTML
3 15 (31.91%) CSS
3 15 (31.91%) Analytics
4 14 (29.79%) JavaScript
5 13 (27.66%) CMS
6 12 (25.53%) Stakeholder Management
7 11 (23.40%) Content Management
8 9 (19.15%) SQL
8 9 (19.15%) Analytical Skills
8 9 (19.15%) Digital Marketing
9 8 (17.02%) jQuery
10 7 (14.89%) Business Intelligence
10 7 (14.89%) Telecoms
10 7 (14.89%) Responsive Web Design
11 6 (12.77%) User Experience
11 6 (12.77%) OpenText
11 6 (12.77%) Apache
11 6 (12.77%) CRM
11 6 (12.77%) Programme Management
12 5 (10.64%) Web Design
12 5 (10.64%) Agile Software Development
12 5 (10.64%) Multimedia
12 5 (10.64%) Google
12 5 (10.64%) SAP Oil and Gas
12 5 (10.64%) Web Development
12 5 (10.64%) Copywriting
12 5 (10.64%) Google Analytics
12 5 (10.64%) SAS
12 5 (10.64%) Adobe

Marketing
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (27.66%) CMS
2 6 (12.77%) Apache
3 5 (10.64%) SAS
4 2 (4.26%) WordPress
5 1 (2.13%) SharePoint
5 1 (2.13%) Tomcat
Applications
1 4 (8.51%) Photoshop
2 3 (6.38%) Adobe Creative Suite
3 2 (4.26%) Adobe Illustrator
3 2 (4.26%) InDesign
3 2 (4.26%) MS Excel
4 1 (2.13%) MS Office
Business Applications
1 5 (10.64%) SAP Oil and Gas
2 1 (2.13%) thinkFolio
Cloud Services
1 5 (10.64%) Google Analytics
2 2 (4.26%) CheetahMail
Communications & Networking
1 4 (8.51%) Internet
2 2 (4.26%) 2G
2 2 (4.26%) 3G
2 2 (4.26%) 4G
3 1 (2.13%) Broadband
3 1 (2.13%) Intranet
Database & Business Intelligence
1 2 (4.26%) SQL Server
2 1 (2.13%) Base SAS
2 1 (2.13%) Big Data
2 1 (2.13%) Data Warehouse
2 1 (2.13%) Power BI
2 1 (2.13%) QlikView
2 1 (2.13%) SAS Enterprise Guide
2 1 (2.13%) SAS Visual Analytics
2 1 (2.13%) SQL Server Analysis Services
2 1 (2.13%) SQL Server Integration Services
2 1 (2.13%) SQL Server Reporting Services
Development Applications
1 2 (4.26%) Axure RP
1 2 (4.26%) Dreamweaver
1 2 (4.26%) JIRA
2 1 (2.13%) Checkstyle
2 1 (2.13%) Eclipse
2 1 (2.13%) FindBugs
2 1 (2.13%) Hudson
2 1 (2.13%) Jenkins
2 1 (2.13%) ReSharper
2 1 (2.13%) Selenium
2 1 (2.13%) Team Foundation Server
2 1 (2.13%) Visual Studio
2 1 (2.13%) WebDriver
General
1 26 (55.32%) Finance
2 7 (14.89%) Telecoms
3 5 (10.64%) Electronics
3 5 (10.64%) Manufacturing
3 5 (10.64%) Multimedia
4 4 (8.51%) Banking
5 3 (6.38%) Publishing
6 2 (4.26%) Legal
Job Titles
1 8 (17.02%) Marketing Manager
2 7 (14.89%) Web Manager
3 6 (12.77%) Project Manager
4 5 (10.64%) Analyst
4 5 (10.64%) Content Editor
4 5 (10.64%) Content Manager
4 5 (10.64%) Developer
4 5 (10.64%) Digital Content Editor
4 5 (10.64%) Digital Content Manager
4 5 (10.64%) Digital Editor
5 4 (8.51%) Analytics Manager
5 4 (8.51%) Designer
5 4 (8.51%) Digital Marketing Manager
6 3 (6.38%) Digital Project Manager
6 3 (6.38%) Production Manager
6 3 (6.38%) Web Production Manager
7 2 (4.26%) Data Analytics Manager
7 2 (4.26%) Email Marketing Coordinator
7 2 (4.26%) Radio Planner
7 2 (4.26%) WordPress Developer
Libraries, Frameworks & Software Standards
1 21 (44.68%) HTML
2 15 (31.91%) CSS
3 8 (17.02%) jQuery
4 5 (10.64%) Twitter Bootstrap
5 3 (6.38%) CSS3
6 2 (4.26%) Ajax
6 2 (4.26%) JSON
6 2 (4.26%) XML
6 2 (4.26%) Zurb Foundation
7 1 (2.13%) .NET
7 1 (2.13%) DOM
7 1 (2.13%) HTML5
7 1 (2.13%) JAX-WS
7 1 (2.13%) LESS
7 1 (2.13%) MDX
7 1 (2.13%) Web Services
7 1 (2.13%) XSLT
Miscellaneous
1 9 (19.15%) Analytical Skills
2 6 (12.77%) User Experience
3 5 (10.64%) Copywriting
4 4 (8.51%) Client/Server
5 3 (6.38%) Motion Graphics
5 3 (6.38%) Statistics
6 2 (4.26%) Management Information System
6 2 (4.26%) Social Media
6 2 (4.26%) Virtual Team
7 1 (2.13%) CESG
7 1 (2.13%) Credit Risk
7 1 (2.13%) Derivative
7 1 (2.13%) Graphic Design
7 1 (2.13%) Mobile App
7 1 (2.13%) Pricing Data
7 1 (2.13%) SWIFT
Operating Systems
1 5 (10.64%) Linux
2 1 (2.13%) Mac OS
Processes & Methodologies
1 15 (31.91%) Analytics
2 12 (25.53%) Stakeholder Management
3 11 (23.40%) Content Management
4 9 (19.15%) Digital Marketing
5 7 (14.89%) Business Intelligence
5 7 (14.89%) Responsive Web Design
6 6 (12.77%) CRM
6 6 (12.77%) Programme Management
7 5 (10.64%) Agile Software Development
7 5 (10.64%) Coaching
7 5 (10.64%) Project Management
7 5 (10.64%) Web Design
7 5 (10.64%) Web Development
8 4 (8.51%) Database Marketing
8 4 (8.51%) Front End Development
8 4 (8.51%) Infographics
8 4 (8.51%) Risk Analytics
8 4 (8.51%) Risk Management
8 4 (8.51%) Service Design
9 3 (6.38%) Email Marketing
Programming Languages
1 14 (29.79%) JavaScript
2 9 (19.15%) SQL
3 3 (6.38%) PHP
4 1 (2.13%) AppleScript
4 1 (2.13%) Java
4 1 (2.13%) VBA
Qualifications
1 4 (8.51%) Security Cleared
2 3 (6.38%) SC Cleared
3 1 (2.13%) CGEIT
3 1 (2.13%) CISA
3 1 (2.13%) CISM
3 1 (2.13%) CRISC
3 1 (2.13%) DBS Check
3 1 (2.13%) Degree
Quality Assurance & Compliance
1 3 (6.38%) QA
2 1 (2.13%) COBIT
2 1 (2.13%) Disclosure Scotland
2 1 (2.13%) ISO/IEC 27001
2 1 (2.13%) ISO27005
2 1 (2.13%) Sarbanes-Oxley
Systems Management
1 1 (2.13%) HP Fortify
1 1 (2.13%) TeamSite
Vendors
1 6 (12.77%) OpenText
2 5 (10.64%) Adobe
2 5 (10.64%) Google
2 5 (10.64%) SAP
3 4 (8.51%) Teradata
4 3 (6.38%) Microsoft
5 1 (2.13%) Charles River
5 1 (2.13%) HP
5 1 (2.13%) Tableau
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