The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Scotland region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 24 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Apr 2015
Same period 2014 Same period 2013
Marketing
Rank 107 116 102
Rank change year-on-year
+9 -14
Contract jobs citing Marketing 20 16 24
As % of all contract IT jobs located in Scotland 0.66% 0.61% 0.99%
As % of the General category 1.38% 1.58% 2.37%
Number of daily rates quoted 13 8 12
Average daily rate
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of your Daily Rate
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£275 £450 £343
Average daily rate % change year-on-year
-38.88% +31.38%
90% offered a daily rate of more than £205 £306 £220
10% offered a daily rate of more than £364 £503 £486
UK excluding London average daily rate £350 £350 £330
% change year-on-year
- +6.06%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £16.00 £21.50 £17.33
% change year-on-year
-25.58% +24.09%
Marketing
UK

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Scotland region.

General Category
Scotland
Contract IT job ads with a match in the
General category
1452 1010 1011
As % of all contract IT jobs located in Scotland 48.00% 38.21% 41.83%
Number of daily rates quoted 756 505 503
Average daily rate £400 £400 £375
Average daily rate % change year-on-year
- +6.66%
90% offered a daily rate of more than £271 £283 £265
10% offered a daily rate of more than £500 £500 £500
UK excluding London average daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 36 14 16
Average hourly rate £20.69 £11.00 £10.50
Average hourly rate % change year-on-year
+88.09% +4.76%
90% offered a hourly rate of more than £10.00 £10.35 £7.50
10% offered a hourly rate of more than £63.40 £25.00 £30.90
UK excluding London average hourly rate £24.00 £25.00 £26.50
% change year-on-year
-4.00% -5.66%

Marketing
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Scotland region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Scotland

Marketing
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Scotland region.

Marketing Daily Rate Trend in Scotland

Marketing
Daily Rate Histogram in Scotland

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Scotland region over the 3 months to 24 April 2015.

Marketing Daily Rate Histogram in Scotland

Marketing
Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Scotland region.

Marketing Hourly Rate Trend in Scotland

Marketing
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the Scotland region over the 3 months to 24 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow +5 10 £275 +10.00% 7
Edinburgh -3 6 £350 -22.22% 4
Renfrewshire - 3 £284 -
Dundee - 1 £170 -
Marketing
UK

Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 24 April 2015, IT contractor jobs across the Scotland region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 16 (44.44%) Finance
2 12 (33.33%) Project Management
3 10 (27.78%) CMS
3 10 (27.78%) Digital Marketing
4 8 (22.22%) Content Management
4 8 (22.22%) SC Cleared
4 8 (22.22%) Security Cleared
5 7 (19.44%) Analytics
5 7 (19.44%) Retail
5 7 (19.44%) Degree
6 6 (16.67%) HTML
6 6 (16.67%) JavaScript
6 6 (16.67%) Web Development
6 6 (16.67%) Analytical Skills
7 5 (13.89%) User Experience
7 5 (13.89%) Change Control
7 5 (13.89%) Project Planning
7 5 (13.89%) Time Management
7 5 (13.89%) Economics
7 5 (13.89%) CSS
8 4 (11.11%) SQL
8 4 (11.11%) PRINCE2
8 4 (11.11%) SEO
8 4 (11.11%) Google Analytics
8 4 (11.11%) Google
8 4 (11.11%) CSS3
8 4 (11.11%) Social Media
9 3 (8.33%) Open Source
9 3 (8.33%) Capacity Planning
9 3 (8.33%) HTML5

Marketing
Top Related IT Skills in Scotland by Category

For the 6 months to 24 April 2015, IT contractor jobs across the Scotland region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 10 (27.78%) CMS
2 3 (8.33%) Adobe Experience Manager
2 3 (8.33%) Drupal
2 3 (8.33%) SAS
3 1 (2.78%) Node.js
3 1 (2.78%) Sitecore CMS
3 1 (2.78%) WordPress
3 1 (2.78%) SharePoint
Applications
1 1 (2.78%) MS Excel
Business Applications
1 1 (2.78%) Magento
1 1 (2.78%) SAP Oil and Gas
1 1 (2.78%) WebTrends
1 1 (2.78%) SAP MM
Cloud Services
1 4 (11.11%) Google Analytics
Database & Business Intelligence
1 3 (8.33%) SQL Server Reporting Services
2 2 (5.56%) Data Warehouse
2 2 (5.56%) SQL Server Integration Services
3 1 (2.78%) Big Data
3 1 (2.78%) Relational Database
3 1 (2.78%) SQL Server Analysis Services
3 1 (2.78%) SQL Server
Development Applications
1 2 (5.56%) StarTeam
2 1 (2.78%) Git (software)
2 1 (2.78%) QUnit
2 1 (2.78%) Subversion
General
1 16 (44.44%) Finance
2 7 (19.44%) Retail
3 3 (8.33%) Banking
4 2 (5.56%) Telecoms
4 2 (5.56%) Manufacturing
5 1 (2.78%) Publishing
5 1 (2.78%) Electronics
5 1 (2.78%) Back Office
Job Titles
1 12 (33.33%) Analyst
2 7 (19.44%) Developer
3 4 (11.11%) Project Manager
3 4 (11.11%) Project Analyst
4 3 (8.33%) Content Editor
5 2 (5.56%) Coordinator
5 2 (5.56%) Web Developer
5 2 (5.56%) Business Analyst
5 2 (5.56%) Project Coordinator
5 2 (5.56%) Configuration Analyst
5 2 (5.56%) Risk Analyst
5 2 (5.56%) Drupal Developer
6 1 (2.78%) Front-End Developer
6 1 (2.78%) Designer
6 1 (2.78%) Senior Designer
6 1 (2.78%) Applications Engineer
6 1 (2.78%) Content Manager
6 1 (2.78%) Project Support Coordinator
6 1 (2.78%) Software Applications Engineer
6 1 (2.78%) UI Developer
Libraries, Frameworks & Software Standards
1 6 (16.67%) HTML
2 5 (13.89%) CSS
3 4 (11.11%) CSS3
4 3 (8.33%) HTML5
5 2 (5.56%) jQuery
6 1 (2.78%) Sass
6 1 (2.78%) Velocity
6 1 (2.78%) Ajax
6 1 (2.78%) OLE
6 1 (2.78%) OLE DB
6 1 (2.78%) Classic ASP
6 1 (2.78%) DCOM
6 1 (2.78%) ActiveX
6 1 (2.78%) DHTML
Miscellaneous
1 6 (16.67%) Analytical Skills
2 5 (13.89%) User Experience
2 5 (13.89%) Economics
3 4 (11.11%) Social Media
4 3 (8.33%) Open Source
4 3 (8.33%) Computer Science
4 3 (8.33%) Management Information System
5 2 (5.56%) Credit Risk
5 2 (5.56%) Copywriting
6 1 (2.78%) Data Extraction
6 1 (2.78%) Wiki
6 1 (2.78%) Device Driver
6 1 (2.78%) DTV
Operating Systems
1 1 (2.78%) Windows
1 1 (2.78%) Windows NT
1 1 (2.78%) OS/2
Processes & Methodologies
1 12 (33.33%) Project Management
2 10 (27.78%) Digital Marketing
3 8 (22.22%) Content Management
4 7 (19.44%) Analytics
5 6 (16.67%) Web Development
6 5 (13.89%) Change Control
6 5 (13.89%) Project Planning
6 5 (13.89%) Time Management
7 4 (11.11%) PRINCE2
7 4 (11.11%) SEO
8 3 (8.33%) Capacity Planning
8 3 (8.33%) ITIL V2
8 3 (8.33%) Continuous Improvement
8 3 (8.33%) Asset Management
8 3 (8.33%) Risk Management
8 3 (8.33%) Configuration Management
8 3 (8.33%) ITIL
8 3 (8.33%) E-Commerce
8 3 (8.33%) Business Intelligence
9 2 (5.56%) ERP
Programming Languages
1 6 (16.67%) JavaScript
2 4 (11.11%) SQL
3 2 (5.56%) VBA
4 1 (2.78%) T-SQL
4 1 (2.78%) PHP
4 1 (2.78%) Java
4 1 (2.78%) C++
4 1 (2.78%) Assembly Language
Qualifications
1 8 (22.22%) SC Cleared
1 8 (22.22%) Security Cleared
2 7 (19.44%) Degree
3 1 (2.78%) PRINCE2 Certification
Quality Assurance & Compliance
1 1 (2.78%) QA
Systems Management
1 3 (8.33%) HP UCMDB
2 2 (5.56%) WMI
3 1 (2.78%) TeamSite
Vendors
1 4 (11.11%) Google
2 3 (8.33%) Serena
2 3 (8.33%) SAP
2 3 (8.33%) Microsoft
2 3 (8.33%) Adobe
3 2 (5.56%) HP
3 2 (5.56%) Borland
3 2 (5.56%) Teradata
3 2 (5.56%) HubSpot
4 1 (2.78%) Sitecore
4 1 (2.78%) Tableau
4 1 (2.78%) Omniture
4 1 (2.78%) Business Objects
4 1 (2.78%) Salesforce.com