The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Scotland region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 3 September 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
3 Sep 2015
Same period 2014 Same period 2013
Marketing
Rank 103 91 84
Rank change year-on-year
-12 -7
Contract jobs citing Marketing 34 38 21
As % of all contract IT jobs located in Scotland 1.04% 1.36% 0.86%
As % of the General category 1.88% 3.31% 1.98%
Number of daily rates quoted 12 22 6
Average daily rate
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of your Daily Rate
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£295 £375 £320
Average daily rate % change year-on-year
-21.33% +17.18%
90% offered a daily rate of more than £124 £272 £146
10% offered a daily rate of more than £395 £548 £365
UK excluding London average daily rate £350 £350 £350
Number of hourly rates quoted 0 0 1
Average hourly rate - - £13.00
UK excluding London average hourly rate £33.32 £22.25 £21.50
% change year-on-year
+49.75% +3.48%
Marketing
UK

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Scotland region.

General Category
Scotland
Contract IT job ads with a match in the
General category
1811 1147 1063
As % of all contract IT jobs located in Scotland 55.20% 41.08% 43.32%
Number of daily rates quoted 892 523 478
Average daily rate £388 £400 £380
Average daily rate % change year-on-year
-3.12% +5.26%
90% offered a daily rate of more than £290 £300 £250
10% offered a daily rate of more than £500 £575 £500
UK excluding London average daily rate £400 £390 £382
% change year-on-year
+2.56% +2.02%
Number of hourly rates quoted 36 14 32
Average hourly rate £30.50 £16.00 £10.50
Average hourly rate % change year-on-year
+90.62% +52.38%
90% offered a hourly rate of more than £12.35 £10.50 £9.70
10% offered a hourly rate of more than £55.00 £84.00 £20.60
UK excluding London average hourly rate £27.50 £24.00 £22.50
% change year-on-year
+14.58% +6.66%

Marketing
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Scotland region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Scotland

Marketing
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Scotland region.

Marketing Daily Rate Trend in Scotland

Marketing
Daily Rate Histogram in Scotland

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Scotland region over the 3 months to 3 September 2015.

Marketing Daily Rate Histogram in Scotland

Marketing
Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Scotland region.

Marketing Hourly Rate Trend in Scotland

Marketing
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the Scotland region over the 3 months to 3 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -13 24 £290 -33.71% 8
Glasgow +9 7 £300 -20.00% 3
Renfrewshire +5 3 £124 -61.99%
Marketing
UK

Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 3 September 2015, IT contractor jobs across the Scotland region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 26 (40.63%) Finance
2 23 (35.94%) Banking
3 18 (28.13%) Analytics
4 16 (25.00%) Analytical Skills
5 15 (23.44%) Degree
6 13 (20.31%) SEO
6 13 (20.31%) SQL
7 12 (18.75%) Retail
8 11 (17.19%) Teradata
9 10 (15.63%) Project Management
10 9 (14.06%) Digital Marketing
11 8 (12.50%) Copywriting
11 8 (12.50%) Asset Management
11 8 (12.50%) HTML
11 8 (12.50%) SharePoint
11 8 (12.50%) User Experience
12 7 (10.94%) Risk Analytics
12 7 (10.94%) Portfolio Management
12 7 (10.94%) SAS
12 7 (10.94%) VBA
12 7 (10.94%) JavaScript
12 7 (10.94%) Credit Risk
12 7 (10.94%) Agile Software Development
12 7 (10.94%) Risk Management
12 7 (10.94%) Publishing
13 6 (9.38%) Wiki
13 6 (9.38%) CSS
13 6 (9.38%) Web Marketing
14 5 (7.81%) User Acceptance Testing
14 5 (7.81%) Stakeholder Engagement

Marketing
Top Related IT Skills in Scotland by Category

For the 6 months to 3 September 2015, IT contractor jobs across the Scotland region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 8 (12.50%) SharePoint
2 7 (10.94%) SAS
3 5 (7.81%) CMS
4 3 (4.69%) Adobe Experience Manager
5 1 (1.56%) ArcGIS
5 1 (1.56%) Drupal
5 1 (1.56%) WordPress
5 1 (1.56%) Node.js
Applications
1 3 (4.69%) MS Office
1 3 (4.69%) MS Excel
2 2 (3.13%) Acrobat
2 2 (3.13%) QuarkXPress
2 2 (3.13%) FreeHand
2 2 (3.13%) 3ds Max
2 2 (3.13%) Adobe Illustrator
2 2 (3.13%) Photoshop
3 1 (1.56%) Adobe Creative Suite
Business Applications
1 1 (1.56%) SAP Oil and Gas
1 1 (1.56%) Dynamics CRM
1 1 (1.56%) SAP IS-U
1 1 (1.56%) Magento
Cloud Services
1 4 (6.25%) Google Analytics
Communications & Networking
1 1 (1.56%) DNS
1 1 (1.56%) Intranet
Database & Business Intelligence
1 5 (7.81%) Data Warehouse
2 1 (1.56%) Data Mining
2 1 (1.56%) MySQL
Development Applications
1 2 (3.13%) Dreamweaver
1 2 (3.13%) Selenium
2 1 (1.56%) ClearCase
General
1 26 (40.63%) Finance
2 23 (35.94%) Banking
3 12 (18.75%) Retail
4 7 (10.94%) Publishing
5 4 (6.25%) Retail Banking
5 4 (6.25%) Legal
6 1 (1.56%) Manufacturing
6 1 (1.56%) Advertising
6 1 (1.56%) Electronics
6 1 (1.56%) Telecoms
Job Titles
1 18 (28.13%) Analyst
2 7 (10.94%) Risk Analyst
3 6 (9.38%) Developer
4 5 (7.81%) Business Analyst
4 5 (7.81%) Credit Analyst
4 5 (7.81%) Test Analyst
4 5 (7.81%) Credit Risk Analyst
5 4 (6.25%) Designer
5 4 (6.25%) Project Manager
6 3 (4.69%) Technical Writer
6 3 (4.69%) Marketing Manager
6 3 (4.69%) Content Editor
7 2 (3.13%) Banking Business Analyst
7 2 (3.13%) Graphic Designer
7 2 (3.13%) Marketing Assistant
7 2 (3.13%) Bid Manager
8 1 (1.56%) QA Engineer
8 1 (1.56%) Programme Manager
8 1 (1.56%) Software Engineer
8 1 (1.56%) Web Developer
Libraries, Frameworks & Software Standards
1 8 (12.50%) HTML
2 6 (9.38%) CSS
3 4 (6.25%) HTML5
4 3 (4.69%) Web Services
5 2 (3.13%) SOAP
5 2 (3.13%) J2EE
5 2 (3.13%) REST
5 2 (3.13%) CSS3
5 2 (3.13%) Flash
6 1 (1.56%) XML Schema
6 1 (1.56%) OLE
6 1 (1.56%) OLE DB
6 1 (1.56%) Ajax
6 1 (1.56%) jQuery
6 1 (1.56%) Sass
6 1 (1.56%) Classic ASP
6 1 (1.56%) DCOM
6 1 (1.56%) .NET
6 1 (1.56%) XML
6 1 (1.56%) ActiveX
Miscellaneous
1 16 (25.00%) Analytical Skills
2 8 (12.50%) User Experience
2 8 (12.50%) Copywriting
3 7 (10.94%) Credit Risk
4 6 (9.38%) Wiki
5 4 (6.25%) Data Integration
5 4 (6.25%) Social Media
6 3 (4.69%) Photography
7 2 (3.13%) New Media
7 2 (3.13%) Computer Science
8 1 (1.56%) Freedom of Information Act
8 1 (1.56%) DTV
8 1 (1.56%) GIS
8 1 (1.56%) Device Driver
8 1 (1.56%) Freedom of Information
Operating Systems
1 1 (1.56%) Windows
1 1 (1.56%) Windows NT
1 1 (1.56%) OS/2
1 1 (1.56%) Mac OS
Processes & Methodologies
1 18 (28.13%) Analytics
2 13 (20.31%) SEO
3 10 (15.63%) Project Management
4 9 (14.06%) Digital Marketing
5 8 (12.50%) Asset Management
6 7 (10.94%) Risk Management
6 7 (10.94%) Portfolio Management
6 7 (10.94%) Agile Software Development
6 7 (10.94%) Risk Analytics
7 6 (9.38%) Web Marketing
8 5 (7.81%) Stakeholder Engagement
8 5 (7.81%) User Acceptance Testing
8 5 (7.81%) E-Commerce
8 5 (7.81%) Functional Testing
8 5 (7.81%) System Integration Testing
9 4 (6.25%) Data Analytics
9 4 (6.25%) Service Delivery
9 4 (6.25%) ETL
9 4 (6.25%) Stakeholder Management
9 4 (6.25%) Content Management
Programming Languages
1 13 (20.31%) SQL
2 7 (10.94%) VBA
2 7 (10.94%) JavaScript
3 3 (4.69%) Java
4 1 (1.56%) Assembly Language
4 1 (1.56%) PHP
4 1 (1.56%) C#
4 1 (1.56%) C++
Qualifications
1 15 (23.44%) Degree
2 5 (7.81%) ISEB
Quality Assurance & Compliance
1 4 (6.25%) QA
Systems Management
1 1 (1.56%) TeamSite
Vendors
1 11 (17.19%) Teradata
2 5 (7.81%) Adobe
3 4 (6.25%) Informatica
3 4 (6.25%) Google
3 4 (6.25%) Pega
4 3 (4.69%) Microsoft
5 2 (3.13%) SAP
6 1 (1.56%) Oracle
6 1 (1.56%) Remedy
6 1 (1.56%) ESRI
Glasgow, Lanarkshire
Harvey Nash plc
Posted: Yesterday