The first table below looks at the prevalence of the term Marketing in IT contracts advertised for the Scotland region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 22 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our General category for the Scotland region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 Jul 2014
Same period 2013 Same period 2012
Marketing
Rank 102 91 83
Rank change year-on-year
-11 -8
Contract jobs citing Marketing 29 26 21
As % of all contract IT jobs located in Scotland 1.07% 1.05% 0.79%
As % of the General category 2.63% 2.38% 1.52%
Number of daily rates quoted 12 13 10
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£325 £330 £275
Average daily rate % change year-on-year
-1.51% +20.00%
90% offered a daily rate of more than £272 £167 £269
10% offered a daily rate of more than £495 £500 £555
UK excluding London average daily rate £350 £361 £338
% change year-on-year
-3.11% +7.03%
Number of hourly rates quoted 0 0 2
Average hourly rate - - £20.00
UK excluding London average hourly rate £22.50 £27.50 £20.00
% change year-on-year
-18.18% +37.50%
General Category
Scotland
Contract IT job ads with a match in the
General category
1102 1091 1384
As % of all contract IT jobs located in Scotland 40.71% 44.12% 52.31%
Number of daily rates quoted 530 531 658
Average daily rate £398 £396 £363
Average daily rate % change year-on-year
+0.50% +9.24%
90% offered a daily rate of more than £280 £270 £268
10% offered a daily rate of more than £550 £500 £475
UK excluding London average daily rate £380 £388 £375
% change year-on-year
-1.93% +3.33%
Number of hourly rates quoted 15 37 28
Average hourly rate £11.25 £11.00 £10.00
Average hourly rate % change year-on-year
+2.27% +10.00%
90% offered a hourly rate of more than £10.50 £9.33 £9.50
10% offered a hourly rate of more than £34.00 £20.35 £32.00
UK excluding London average hourly rate £22.50 £22.50 £26.50
% change year-on-year
- -15.09%
Marketing
UK

Marketing
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Scotland region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Scotland

Marketing
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Scotland region.

Marketing Daily Rate Trend in Scotland

Marketing
Daily Rate Histogram in Scotland

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Scotland region over the 3 months to 22 July 2014.

Marketing Daily Rate Histogram in Scotland

Marketing
Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Scotland region.

Marketing Hourly Rate Trend in Scotland

Marketing
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the Scotland region over the 3 months to 22 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -22 17 £325 -2.62% 2
Glasgow +3 8 £500 +115.05% 2
West Lothian - - - -
Dumfries and Galloway - - - - 1
Aberdeen - - - - 3
Marketing
UK

Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 22 July 2014, IT contractor jobs across the Scotland region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 17 (36.96%) Finance
2 14 (30.43%) Project Management
3 9 (19.57%) Banking
4 8 (17.39%) HTML
4 8 (17.39%) Analytics
5 7 (15.22%) Stakeholder Management
6 6 (13.04%) SQL
6 6 (13.04%) SAS
6 6 (13.04%) Agile Software Development
6 6 (13.04%) Project Planning
6 6 (13.04%) SC Cleared
6 6 (13.04%) Security Cleared
7 5 (10.87%) Java
7 5 (10.87%) HP
7 5 (10.87%) Economics
7 5 (10.87%) Change Control
8 4 (8.70%) Perl
8 4 (8.70%) VB
8 4 (8.70%) Photoshop
8 4 (8.70%) CSS
8 4 (8.70%) UNIX
8 4 (8.70%) Windows
8 4 (8.70%) Linux
8 4 (8.70%) Adobe
8 4 (8.70%) SAN
8 4 (8.70%) Red Hat
8 4 (8.70%) Tivoli Storage Manager
8 4 (8.70%) Management Information System
8 4 (8.70%) MVC
8 4 (8.70%) SEO

Marketing
Top Related IT Skills in Scotland by Category

For the 6 months to 22 July 2014, IT contractor jobs across the Scotland region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 6 (13.04%) SAS
2 1 (2.17%) CMS
2 1 (2.17%) Adobe CQ
2 1 (2.17%) SharePoint
Applications
1 4 (8.70%) Photoshop
2 2 (4.35%) MS Project
2 2 (4.35%) MS Office
2 2 (4.35%) MS Excel
3 1 (2.17%) MS PowerPoint
Communications & Networking
1 4 (8.70%) SAN
Database & Business Intelligence
1 2 (4.35%) SQL Server
1 2 (4.35%) Data Warehouse
Development Applications
1 1 (2.17%) Git (software)
1 1 (2.17%) QUnit
1 1 (2.17%) Jasmine
General
1 17 (36.96%) Finance
2 9 (19.57%) Banking
3 3 (6.52%) Back Office
3 3 (6.52%) Advertising
4 2 (4.35%) Legal
5 1 (2.17%) Publishing
5 1 (2.17%) Local Government
Job Titles
1 8 (17.39%) Consultant
2 7 (15.22%) Developer
3 6 (13.04%) Analyst
4 5 (10.87%) Project Manager
5 4 (8.70%) Project Planner
5 4 (8.70%) Linux Engineer
6 3 (6.52%) Genesys Consultant
6 3 (6.52%) Business Analyst
6 3 (6.52%) Security Consultant
6 3 (6.52%) Information Security Consultant
6 3 (6.52%) SAS Developer
7 2 (4.35%) Communications Manager
7 2 (4.35%) Junior Business Analyst
7 2 (4.35%) Business Project Manager
7 2 (4.35%) Business Manager
7 2 (4.35%) Junior Analyst
7 2 (4.35%) Customer Analyst
7 2 (4.35%) Senior Manager
7 2 (4.35%) Senior Developer
7 2 (4.35%) Data Analyst
Libraries, Frameworks & Software Standards
1 8 (17.39%) HTML
2 4 (8.70%) jQuery
2 4 (8.70%) CSS
2 4 (8.70%) Backbone.js
3 3 (6.52%) D3.js
3 3 (6.52%) Highcharts JS
3 3 (6.52%) Underscore.js
3 3 (6.52%) AngularJS
3 3 (6.52%) Ext JS
4 1 (2.17%) HTML5
4 1 (2.17%) .NET
4 1 (2.17%) XML
4 1 (2.17%) RSS
4 1 (2.17%) Ruby on Rails
4 1 (2.17%) CodeIgniter
4 1 (2.17%) Django
4 1 (2.17%) Semantic HTML
4 1 (2.17%) Twitter Bootstrap
4 1 (2.17%) Sass
4 1 (2.17%) LESS
Miscellaneous
1 5 (10.87%) Economics
2 4 (8.70%) Management Information System
3 3 (6.52%) IVR
4 2 (4.35%) Mobile App
5 1 (2.17%) Mainframe
5 1 (2.17%) Streaming Video
5 1 (2.17%) Statistics
5 1 (2.17%) Blog
5 1 (2.17%) FMCG
5 1 (2.17%) Social Media
Operating Systems
1 4 (8.70%) Linux
1 4 (8.70%) SUSE
1 4 (8.70%) Red Hat Enterprise Linux
1 4 (8.70%) Windows Server 2012
1 4 (8.70%) UNIX
1 4 (8.70%) Windows
2 2 (4.35%) AIX
Processes & Methodologies
1 14 (30.43%) Project Management
2 8 (17.39%) Analytics
3 7 (15.22%) Stakeholder Management
4 6 (13.04%) Agile Software Development
4 6 (13.04%) Project Planning
5 5 (10.87%) Change Control
6 4 (8.70%) Email Marketing
6 4 (8.70%) Risk Assessment
6 4 (8.70%) SEO
6 4 (8.70%) MVC
7 3 (6.52%) Security Management
7 3 (6.52%) Information Security
7 3 (6.52%) ITIL
7 3 (6.52%) CRM
7 3 (6.52%) Digital Marketing
7 3 (6.52%) Pay per click
8 2 (4.35%) Budget Control
8 2 (4.35%) ERP
8 2 (4.35%) DNA
8 2 (4.35%) Workflow
Programming Languages
1 6 (13.04%) SQL
2 5 (10.87%) Java
3 4 (8.70%) Korn
3 4 (8.70%) VB
3 4 (8.70%) Perl
3 4 (8.70%) C-shell
4 3 (6.52%) VBA
4 3 (6.52%) JavaScript
5 2 (4.35%) SAS Macro
6 1 (2.17%) Ruby
Qualifications
1 6 (13.04%) SC Cleared
1 6 (13.04%) Security Cleared
2 2 (4.35%) ITIL Foundation Certificate
3 1 (2.17%) Degree
Quality Assurance & Compliance
1 2 (4.35%) COBIT
System Software
1 4 (8.70%) VMware Infrastructure
1 4 (8.70%) Hyper-V
1 4 (8.70%) VMware ESXi
Systems Management
1 4 (8.70%) Tivoli Storage Manager
1 4 (8.70%) SCOM
1 4 (8.70%) nmon
2 1 (2.17%) HP UCMDB
2 1 (2.17%) WMI
Vendors
1 5 (10.87%) HP
2 4 (8.70%) Red Hat
2 4 (8.70%) VMware
2 4 (8.70%) Adobe
3 3 (6.52%) Genesys
3 3 (6.52%) Sencha
4 2 (4.35%) Teradata
4 2 (4.35%) Twitter
4 2 (4.35%) IBM
4 2 (4.35%) Microsoft
5 1 (2.17%) Oracle
5 1 (2.17%) Serena
5 1 (2.17%) TSYS
5 1 (2.17%) Facebook