The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Scotland region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 23 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
23 Sep 2014
Same period 2013 Same period 2012
Marketing
Rank 84 92 80
Rank change year-on-year
+8 -12
Contract jobs citing Marketing 40 20 29
As % of all contract IT jobs located in Scotland 1.45% 0.80% 1.09%
As % of the General category 3.67% 1.86% 2.15%
Number of daily rates quoted 25 5 12
Average daily rate
Keep up to 90%
of your Daily Rate
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£375 £325 £300
Average daily rate % change year-on-year
+15.38% +8.33%
90% offered a daily rate of more than £279 £212 £163
10% offered a daily rate of more than £550 £372 £336
UK excluding London average daily rate £366 £330 £350
% change year-on-year
+10.83% -5.71%
Number of hourly rates quoted 0 2 2
Average hourly rate - £15.50 £13.00
Average hourly rate % change year-on-year
- +19.23%
UK excluding London average hourly rate £22.50 £17.69 £15.50
% change year-on-year
+27.19% +14.12%
Marketing
UK

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Scotland region.

General Category
Scotland
Contract IT job ads with a match in the
General category
1091 1075 1351
As % of all contract IT jobs located in Scotland 39.47% 43.10% 50.60%
Number of daily rates quoted 518 481 648
Average daily rate £413 £380 £350
Average daily rate % change year-on-year
+8.55% +8.57%
90% offered a daily rate of more than £300 £270 £261
10% offered a daily rate of more than £575 £500 £500
UK excluding London average daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 16 27 38
Average hourly rate £26.25 £14.00 £15.95
Average hourly rate % change year-on-year
+87.50% -12.22%
90% offered a hourly rate of more than £10.55 £10.00 £9.45
10% offered a hourly rate of more than £49.50 £21.00 £35.10
UK excluding London average hourly rate £25.25 £20.50 £29.00
% change year-on-year
+23.17% -29.31%

Marketing
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Scotland region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Scotland

Marketing
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Scotland region.

Marketing Daily Rate Trend in Scotland

Marketing
Daily Rate Histogram in Scotland

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Scotland region over the 3 months to 23 September 2014.

Marketing Daily Rate Histogram in Scotland

Marketing
Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Scotland region.

Marketing Hourly Rate Trend in Scotland

Marketing
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the Scotland region over the 3 months to 23 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +5 25 £450 +38.46% 5
Glasgow -12 9 £375 - 8
Fife - - - - 1
West Lothian - - - -
Aberdeen - - - - 3
Dundee - - - -
Marketing
UK

Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 23 September 2014, IT contractor jobs across the Scotland region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 19 (33.33%) Finance
2 18 (31.58%) Banking
3 13 (22.81%) Digital Marketing
4 12 (21.05%) Agile Software Development
5 11 (19.30%) Retail
5 11 (19.30%) Project Management
6 10 (17.54%) Data Warehouse
6 10 (17.54%) Analytics
7 9 (15.79%) Analytical Skills
7 9 (15.79%) Retail Banking
8 8 (14.04%) Unica
8 8 (14.04%) IBM
8 8 (14.04%) Campaign Management
9 7 (12.28%) Stakeholder Management
9 7 (12.28%) SC Cleared
9 7 (12.28%) Security Cleared
9 7 (12.28%) Social Media
10 6 (10.53%) Project Planning
10 6 (10.53%) Economics
10 6 (10.53%) SEO
10 6 (10.53%) Mobile App
10 6 (10.53%) Change Control
11 5 (8.77%) People Management
11 5 (8.77%) Management Information System
11 5 (8.77%) SAS
11 5 (8.77%) SQL
12 4 (7.02%) E-Commerce
12 4 (7.02%) Migration
12 4 (7.02%) Security Management
12 4 (7.02%) Content Management

Marketing
Top Related IT Skills in Scotland by Category

For the 6 months to 23 September 2014, IT contractor jobs across the Scotland region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 5 (8.77%) SAS
2 1 (1.75%) CMS
Applications
1 3 (5.26%) Photoshop
1 3 (5.26%) MS PowerPoint
2 2 (3.51%) MS Project
2 2 (3.51%) MS Office
2 2 (3.51%) MS Excel
Communications & Networking
1 2 (3.51%) SAN
2 1 (1.75%) WAN
Database & Business Intelligence
1 10 (17.54%) Data Warehouse
2 2 (3.51%) QlikView
2 2 (3.51%) SAS Data Integration Studio
2 2 (3.51%) SQL Server
General
1 19 (33.33%) Finance
2 18 (31.58%) Banking
3 11 (19.30%) Retail
4 9 (15.79%) Retail Banking
5 4 (7.02%) Games
6 3 (5.26%) Publishing
6 3 (5.26%) Legal
7 2 (3.51%) Manufacturing
7 2 (3.51%) Advertising
8 1 (1.75%) Pharmaceutical
8 1 (1.75%) Electronics
Job Titles
1 11 (19.30%) Analyst
2 9 (15.79%) Consultant
3 8 (14.04%) Architect
4 7 (12.28%) Solutions Architect
5 6 (10.53%) Business Analyst
6 5 (8.77%) Project Planner
7 4 (7.02%) Security Consultant
7 4 (7.02%) Information Security Consultant
8 3 (5.26%) Communications Manager
8 3 (5.26%) Genesys Consultant
8 3 (5.26%) Developer
8 3 (5.26%) Project Manager
9 2 (3.51%) Programme Manager
9 2 (3.51%) Senior Developer
9 2 (3.51%) Front-End Developer
9 2 (3.51%) Senior Front-End Developer
9 2 (3.51%) Linux Engineer
9 2 (3.51%) Customer Analyst
9 2 (3.51%) SAS Analyst
9 2 (3.51%) Data Analyst
Libraries, Frameworks & Software Standards
1 3 (5.26%) HTML
1 3 (5.26%) CSS
1 3 (5.26%) RSS
1 3 (5.26%) jQuery
1 3 (5.26%) Ext JS
1 3 (5.26%) Backbone.js
1 3 (5.26%) D3.js
1 3 (5.26%) Highcharts JS
1 3 (5.26%) Underscore.js
1 3 (5.26%) AngularJS
2 1 (1.75%) Twitter Bootstrap
Miscellaneous
1 9 (15.79%) Analytical Skills
2 7 (12.28%) Social Media
3 6 (10.53%) Mobile App
3 6 (10.53%) Economics
4 5 (8.77%) Management Information System
5 3 (5.26%) Streaming Video
5 3 (5.26%) IVR
5 3 (5.26%) Blog
6 2 (3.51%) User Experience
7 1 (1.75%) Credit Risk
7 1 (1.75%) Data Extraction
7 1 (1.75%) Statistics
7 1 (1.75%) Mainframe
Operating Systems
1 2 (3.51%) UNIX
1 2 (3.51%) Windows
1 2 (3.51%) Linux
1 2 (3.51%) SUSE
1 2 (3.51%) Red Hat Enterprise Linux
1 2 (3.51%) Windows Server 2012
Processes & Methodologies
1 13 (22.81%) Digital Marketing
2 12 (21.05%) Agile Software Development
3 11 (19.30%) Project Management
4 10 (17.54%) Analytics
5 8 (14.04%) Campaign Management
6 7 (12.28%) Stakeholder Management
7 6 (10.53%) SEO
7 6 (10.53%) Project Planning
7 6 (10.53%) Change Control
8 5 (8.77%) People Management
9 4 (7.02%) Competitor Analysis
9 4 (7.02%) Content Management
9 4 (7.02%) Migration
9 4 (7.02%) Email Marketing
9 4 (7.02%) Risk Assessment
9 4 (7.02%) Information Security
9 4 (7.02%) Security Management
9 4 (7.02%) E-Commerce
10 3 (5.26%) ITIL
10 3 (5.26%) CRM
Programming Languages
1 5 (8.77%) SQL
2 3 (5.26%) VBA
2 3 (5.26%) JavaScript
3 2 (3.51%) Perl
3 2 (3.51%) Korn
3 2 (3.51%) C-shell
4 1 (1.75%) C
Qualifications
1 7 (12.28%) SC Cleared
1 7 (12.28%) Security Cleared
2 2 (3.51%) ITIL Foundation Certificate
2 2 (3.51%) Degree
Quality Assurance & Compliance
1 2 (3.51%) COBIT
System Software
1 2 (3.51%) VMware Infrastructure
1 2 (3.51%) Hyper-V
1 2 (3.51%) VMware ESXi
Systems Management
1 2 (3.51%) Tivoli Storage Manager
1 2 (3.51%) SCOM
1 2 (3.51%) nmon
2 1 (1.75%) HP UCMDB
2 1 (1.75%) WMI
Vendors
1 8 (14.04%) IBM
1 8 (14.04%) Unica
2 4 (7.02%) Teradata
2 4 (7.02%) Twitter
3 3 (5.26%) Sencha
3 3 (5.26%) Facebook
3 3 (5.26%) Adobe
3 3 (5.26%) HP
3 3 (5.26%) Genesys
4 2 (3.51%) Red Hat
4 2 (3.51%) VMware
4 2 (3.51%) Microsoft
5 1 (1.75%) TSYS
5 1 (1.75%) Serena
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