The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Scotland region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 21 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
21 Oct 2014
Same period 2013 Same period 2012
Marketing
Rank 96 97 83
Rank change year-on-year
+1 -14
Contract jobs citing Marketing 32 21 27
As % of all contract IT jobs located in Scotland 1.16% 0.83% 1.08%
As % of the General category 2.83% 1.95% 2.24%
Number of daily rates quoted 20 3 14
Average daily rate
Keep up to 90%
of your Daily Rate
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£450 £396 £308
Average daily rate % change year-on-year
+13.63% +28.78%
90% offered a daily rate of more than £286 £319 £126
10% offered a daily rate of more than £550 £399 £376
UK excluding London average daily rate £375 £330 £361
% change year-on-year
+13.63% -8.65%
Number of hourly rates quoted 0 3 1
Average hourly rate - £18.00 £16.00
Average hourly rate % change year-on-year
- +12.50%
UK excluding London average hourly rate £22.00 £17.69 £16.25
% change year-on-year
+24.36% +8.86%
Marketing
UK

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Scotland region.

General Category
Scotland
Contract IT job ads with a match in the
General category
1129 1075 1207
As % of all contract IT jobs located in Scotland 41.02% 42.42% 48.18%
Number of daily rates quoted 548 493 608
Average daily rate £410 £380 £350
Average daily rate % change year-on-year
+7.89% +8.57%
90% offered a daily rate of more than £300 £275 £250
10% offered a daily rate of more than £550 £500 £500
UK excluding London average daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 10 26 39
Average hourly rate £38.75 £17.00 £16.00
Average hourly rate % change year-on-year
+127.94% +6.25%
90% offered a hourly rate of more than £10.75 £9.00 £9.50
10% offered a hourly rate of more than £92.50 £25.00 £39.00
UK excluding London average hourly rate £24.00 £22.50 £26.00
% change year-on-year
+6.66% -13.46%

Marketing
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Scotland region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Scotland

Marketing
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Scotland region.

Marketing Daily Rate Trend in Scotland

Marketing
Daily Rate Histogram in Scotland

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Scotland region over the 3 months to 21 October 2014.

Marketing Daily Rate Histogram in Scotland

Marketing
Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Scotland region.

Marketing Hourly Rate Trend in Scotland

Marketing
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the Scotland region over the 3 months to 21 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +2 19 £475 +19.34% 5
Glasgow 0 10 £375 - 4
Fife - - - -
West Lothian - - - -
Aberdeen - - - - 1
Dundee - - - - 1
Marketing
UK

Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 21 October 2014, IT contractor jobs across the Scotland region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 22 (36.07%) Finance
2 21 (34.43%) Banking
3 13 (21.31%) Digital Marketing
4 12 (19.67%) Retail
4 12 (19.67%) Agile Software Development
4 12 (19.67%) Data Warehouse
5 11 (18.03%) Project Management
5 11 (18.03%) Campaign Management
6 10 (16.39%) Analytical Skills
6 10 (16.39%) Analytics
6 10 (16.39%) IBM
6 10 (16.39%) Retail Banking
7 8 (13.11%) Stakeholder Management
7 8 (13.11%) Unica
8 7 (11.48%) SC Cleared
8 7 (11.48%) Security Cleared
8 7 (11.48%) Social Media
9 6 (9.84%) Change Control
9 6 (9.84%) Mobile App
9 6 (9.84%) Management Information System
9 6 (9.84%) SEO
9 6 (9.84%) Project Planning
9 6 (9.84%) Economics
10 5 (8.20%) Risk Assessment
10 5 (8.20%) Information Security
10 5 (8.20%) Migration
10 5 (8.20%) SAS
10 5 (8.20%) SQL
10 5 (8.20%) People Management
11 4 (6.56%) Twitter

Marketing
Top Related IT Skills in Scotland by Category

For the 6 months to 21 October 2014, IT contractor jobs across the Scotland region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 5 (8.20%) SAS
2 1 (1.64%) CMS
Applications
1 3 (4.92%) Photoshop
1 3 (4.92%) MS PowerPoint
2 2 (3.28%) MS Project
2 2 (3.28%) MS Office
2 2 (3.28%) MS Excel
Communications & Networking
1 2 (3.28%) SAN
2 1 (1.64%) WAN
Database & Business Intelligence
1 12 (19.67%) Data Warehouse
2 3 (4.92%) SQL Server
3 2 (3.28%) SAS Data Integration Studio
3 2 (3.28%) QlikView
4 1 (1.64%) SQL Server Analysis Services
4 1 (1.64%) SQL Server Reporting Services
4 1 (1.64%) SQL Server Integration Services
General
1 22 (36.07%) Finance
2 21 (34.43%) Banking
3 12 (19.67%) Retail
4 10 (16.39%) Retail Banking
5 4 (6.56%) Games
6 3 (4.92%) Publishing
6 3 (4.92%) Legal
7 2 (3.28%) Manufacturing
7 2 (3.28%) Advertising
8 1 (1.64%) Pharmaceutical
8 1 (1.64%) Electronics
Job Titles
1 12 (19.67%) Analyst
2 9 (14.75%) Consultant
2 9 (14.75%) Architect
3 8 (13.11%) Solutions Architect
4 7 (11.48%) Business Analyst
5 5 (8.20%) Project Manager
5 5 (8.20%) Project Planner
6 4 (6.56%) Security Consultant
6 4 (6.56%) Information Security Consultant
7 3 (4.92%) Communications Manager
7 3 (4.92%) Genesys Consultant
7 3 (4.92%) Developer
8 2 (3.28%) Senior Developer
8 2 (3.28%) Programme Manager
8 2 (3.28%) Front-End Developer
8 2 (3.28%) Senior Front-End Developer
8 2 (3.28%) Linux Engineer
8 2 (3.28%) Customer Analyst
8 2 (3.28%) SAS Analyst
8 2 (3.28%) Data Analyst
Libraries, Frameworks & Software Standards
1 3 (4.92%) HTML
1 3 (4.92%) CSS
1 3 (4.92%) RSS
1 3 (4.92%) jQuery
1 3 (4.92%) Ext JS
1 3 (4.92%) Backbone.js
1 3 (4.92%) D3.js
1 3 (4.92%) Highcharts JS
1 3 (4.92%) Underscore.js
1 3 (4.92%) AngularJS
2 1 (1.64%) Twitter Bootstrap
Miscellaneous
1 10 (16.39%) Analytical Skills
2 7 (11.48%) Social Media
3 6 (9.84%) Mobile App
3 6 (9.84%) Management Information System
3 6 (9.84%) Economics
4 3 (4.92%) Streaming Video
4 3 (4.92%) IVR
4 3 (4.92%) Blog
5 2 (3.28%) User Experience
6 1 (1.64%) Credit Risk
6 1 (1.64%) Data Extraction
6 1 (1.64%) Derivative
6 1 (1.64%) Statistics
6 1 (1.64%) Mainframe
Operating Systems
1 2 (3.28%) UNIX
1 2 (3.28%) Windows
1 2 (3.28%) Linux
1 2 (3.28%) SUSE
1 2 (3.28%) Red Hat Enterprise Linux
1 2 (3.28%) Windows Server 2012
Processes & Methodologies
1 13 (21.31%) Digital Marketing
2 12 (19.67%) Agile Software Development
3 11 (18.03%) Project Management
3 11 (18.03%) Campaign Management
4 10 (16.39%) Analytics
5 8 (13.11%) Stakeholder Management
6 6 (9.84%) SEO
6 6 (9.84%) Change Control
6 6 (9.84%) Project Planning
7 5 (8.20%) People Management
7 5 (8.20%) Migration
7 5 (8.20%) Risk Assessment
7 5 (8.20%) Information Security
8 4 (6.56%) Content Management
8 4 (6.56%) Competitor Analysis
8 4 (6.56%) Security Management
8 4 (6.56%) CRM
8 4 (6.56%) E-Commerce
8 4 (6.56%) Email Marketing
9 3 (4.92%) MVC
Programming Languages
1 5 (8.20%) SQL
2 3 (4.92%) VBA
2 3 (4.92%) JavaScript
3 2 (3.28%) Perl
3 2 (3.28%) Korn
3 2 (3.28%) C-shell
4 1 (1.64%) C
Qualifications
1 7 (11.48%) SC Cleared
1 7 (11.48%) Security Cleared
2 2 (3.28%) Degree
2 2 (3.28%) ITIL Foundation Certificate
3 1 (1.64%) CRISC
3 1 (1.64%) CISSP
3 1 (1.64%) CISA
3 1 (1.64%) CISM
Quality Assurance & Compliance
1 3 (4.92%) COBIT
2 1 (1.64%) Sarbanes-Oxley
2 1 (1.64%) ISO/IEC 27001
System Software
1 2 (3.28%) VMware Infrastructure
1 2 (3.28%) Hyper-V
1 2 (3.28%) VMware ESXi
Systems Management
1 2 (3.28%) Tivoli Storage Manager
1 2 (3.28%) SCOM
1 2 (3.28%) nmon
2 1 (1.64%) HP UCMDB
2 1 (1.64%) WMI
Vendors
1 10 (16.39%) IBM
2 8 (13.11%) Unica
3 4 (6.56%) Teradata
3 4 (6.56%) Twitter
4 3 (4.92%) Sencha
4 3 (4.92%) Facebook
4 3 (4.92%) Microsoft
4 3 (4.92%) Adobe
4 3 (4.92%) HP
4 3 (4.92%) Genesys
5 2 (3.28%) Red Hat
5 2 (3.28%) VMware
6 1 (1.64%) Serena
6 1 (1.64%) Chordiant
6 1 (1.64%) Tableau
6 1 (1.64%) Endeca
6 1 (1.64%) TSYS