The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Scotland region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 7 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
7 Jul 2015
Same period 2014 Same period 2013
Marketing
Rank 90 109 90
Rank change year-on-year
+19 -19
Contract jobs citing Marketing 42 19 28
As % of all contract IT jobs located in Scotland 1.40% 0.72% 1.09%
As % of the General category 2.55% 1.79% 2.49%
Number of daily rates quoted 23 6 14
Average daily rate
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of your Daily Rate
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£300 £338 £328
Average daily rate % change year-on-year
-11.11% +3.05%
90% offered a daily rate of more than £250 £240 £171
10% offered a daily rate of more than £454 £475 £500
UK excluding London average daily rate £350 £350 £363
% change year-on-year
- -3.44%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £20.00 £21.50 £27.50
% change year-on-year
-6.97% -21.81%
Marketing
UK

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Scotland region.

General Category
Scotland
Contract IT job ads with a match in the
General category
1644 1063 1124
As % of all contract IT jobs located in Scotland 54.91% 40.17% 43.87%
Number of daily rates quoted 815 531 553
Average daily rate £375 £388 £396
Average daily rate % change year-on-year
-3.22% -2.14%
90% offered a daily rate of more than £288 £275 £264
10% offered a daily rate of more than £500 £525 £500
UK excluding London average daily rate £400 £378 £380
% change year-on-year
+5.96% -0.65%
Number of hourly rates quoted 27 16 35
Average hourly rate £30.00 £10.50 £12.50
Average hourly rate % change year-on-year
+185.71% -16.00%
90% offered a hourly rate of more than £10.30 £10.50 £9.24
10% offered a hourly rate of more than £63.00 £22.50 £20.90
UK excluding London average hourly rate £22.50 £22.50 £23.11
% change year-on-year
- -2.61%

Marketing
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Scotland region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Scotland

Marketing
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Scotland region.

Marketing Daily Rate Trend in Scotland

Marketing
Daily Rate Histogram in Scotland

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Scotland region over the 3 months to 7 July 2015.

Marketing Daily Rate Histogram in Scotland

Marketing
Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Scotland region.

Marketing Hourly Rate Trend in Scotland

Marketing
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the Scotland region over the 3 months to 7 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +21 31 £300 -14.28% 11
Glasgow -5 10 £400 -20.00% 4
Marketing
UK

Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 7 July 2015, IT contractor jobs across the Scotland region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 29 (43.94%) Finance
2 19 (28.79%) Banking
3 17 (25.76%) Analytics
4 15 (22.73%) Analytical Skills
4 15 (22.73%) Degree
4 15 (22.73%) Project Management
5 14 (21.21%) SQL
5 14 (21.21%) Retail
5 14 (21.21%) Digital Marketing
6 12 (18.18%) CMS
7 11 (16.67%) SEO
7 11 (16.67%) Teradata
8 10 (15.15%) Asset Management
9 8 (12.12%) HTML
9 8 (12.12%) SharePoint
9 8 (12.12%) Content Management
9 8 (12.12%) Risk Management
9 8 (12.12%) Copywriting
10 7 (10.61%) Credit Risk
10 7 (10.61%) User Acceptance Testing
10 7 (10.61%) SC Cleared
10 7 (10.61%) Security Cleared
10 7 (10.61%) Risk Analytics
10 7 (10.61%) Portfolio Management
10 7 (10.61%) Publishing
10 7 (10.61%) E-Commerce
10 7 (10.61%) SAS
10 7 (10.61%) JavaScript
10 7 (10.61%) VBA
11 6 (9.09%) CSS

Marketing
Top Related IT Skills in Scotland by Category

For the 6 months to 7 July 2015, IT contractor jobs across the Scotland region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 12 (18.18%) CMS
2 8 (12.12%) SharePoint
3 7 (10.61%) SAS
4 3 (4.55%) Adobe Experience Manager
4 3 (4.55%) Drupal
5 1 (1.52%) Sitecore CMS
5 1 (1.52%) Node.js
Applications
1 1 (1.52%) MS Excel
Business Applications
1 1 (1.52%) WebTrends
1 1 (1.52%) SAP MM
1 1 (1.52%) SAP Oil and Gas
1 1 (1.52%) SAP IS-U
1 1 (1.52%) Magento
Cloud Services
1 4 (6.06%) Google Analytics
Communications & Networking
1 1 (1.52%) Intranet
Database & Business Intelligence
1 6 (9.09%) Data Warehouse
2 1 (1.52%) SQL Server Reporting Services
2 1 (1.52%) SQL Server Integration Services
2 1 (1.52%) Big Data
2 1 (1.52%) MySQL
Development Applications
1 2 (3.03%) StarTeam
2 1 (1.52%) Selenium
2 1 (1.52%) Git (software)
2 1 (1.52%) QUnit
2 1 (1.52%) ClearCase
2 1 (1.52%) Subversion
General
1 29 (43.94%) Finance
2 19 (28.79%) Banking
3 14 (21.21%) Retail
4 7 (10.61%) Publishing
5 3 (4.55%) Retail Banking
6 2 (3.03%) Telecoms
6 2 (3.03%) Manufacturing
7 1 (1.52%) Legal
7 1 (1.52%) Back Office
7 1 (1.52%) Electronics
Job Titles
1 22 (33.33%) Analyst
2 9 (13.64%) Developer
3 7 (10.61%) Risk Analyst
4 6 (9.09%) Project Manager
5 5 (7.58%) Business Analyst
5 5 (7.58%) Test Analyst
5 5 (7.58%) Credit Analyst
5 5 (7.58%) Credit Risk Analyst
6 3 (4.55%) Content Editor
6 3 (4.55%) Marketing Manager
6 3 (4.55%) Project Analyst
6 3 (4.55%) Technical Writer
7 2 (3.03%) SAP Consultant
7 2 (3.03%) Web Developer
7 2 (3.03%) Consultant
7 2 (3.03%) Drupal Developer
7 2 (3.03%) Marketing Assistant
7 2 (3.03%) Configuration Analyst
8 1 (1.52%) Applications Engineer
8 1 (1.52%) Project Support Coordinator
Libraries, Frameworks & Software Standards
1 8 (12.12%) HTML
2 6 (9.09%) CSS
3 4 (6.06%) HTML5
4 3 (4.55%) CSS3
5 2 (3.03%) Web Services
6 1 (1.52%) XML
6 1 (1.52%) ActiveX
6 1 (1.52%) XML Schema
6 1 (1.52%) OLE
6 1 (1.52%) OLE DB
6 1 (1.52%) Ajax
6 1 (1.52%) Velocity
6 1 (1.52%) jQuery
6 1 (1.52%) REST
6 1 (1.52%) SOAP
6 1 (1.52%) .NET
6 1 (1.52%) J2EE
6 1 (1.52%) Classic ASP
6 1 (1.52%) DCOM
6 1 (1.52%) Sass
Miscellaneous
1 15 (22.73%) Analytical Skills
2 8 (12.12%) Copywriting
3 7 (10.61%) Credit Risk
4 6 (9.09%) Wiki
4 6 (9.09%) User Experience
5 4 (6.06%) Data Integration
5 4 (6.06%) Social Media
5 4 (6.06%) Economics
5 4 (6.06%) Computer Science
6 3 (4.55%) Management Information System
6 3 (4.55%) Data Centre
7 1 (1.52%) DTV
7 1 (1.52%) Device Driver
Operating Systems
1 1 (1.52%) Windows
1 1 (1.52%) Windows NT
1 1 (1.52%) OS/2
1 1 (1.52%) Mac OS
Processes & Methodologies
1 17 (25.76%) Analytics
2 15 (22.73%) Project Management
3 14 (21.21%) Digital Marketing
4 11 (16.67%) SEO
5 10 (15.15%) Asset Management
6 8 (12.12%) Content Management
6 8 (12.12%) Risk Management
7 7 (10.61%) User Acceptance Testing
7 7 (10.61%) E-Commerce
7 7 (10.61%) Risk Analytics
7 7 (10.61%) Portfolio Management
8 6 (9.09%) Web Development
8 6 (9.09%) Agile Software Development
9 5 (7.58%) Stakeholder Engagement
9 5 (7.58%) Functional Testing
9 5 (7.58%) Time Management
9 5 (7.58%) System Integration Testing
10 4 (6.06%) Project Planning
10 4 (6.06%) Web Marketing
10 4 (6.06%) Data Analytics
Programming Languages
1 14 (21.21%) SQL
2 7 (10.61%) VBA
2 7 (10.61%) JavaScript
3 2 (3.03%) Java
4 1 (1.52%) C#
4 1 (1.52%) C++
4 1 (1.52%) Assembly Language
4 1 (1.52%) T-SQL
Qualifications
1 15 (22.73%) Degree
2 7 (10.61%) SC Cleared
2 7 (10.61%) Security Cleared
3 5 (7.58%) ISEB
4 1 (1.52%) PRINCE2 Certification
Quality Assurance & Compliance
1 3 (4.55%) QA
Systems Management
1 3 (4.55%) HP UCMDB
2 2 (3.03%) TeamSite
2 2 (3.03%) WMI
Vendors
1 11 (16.67%) Teradata
2 4 (6.06%) Google
2 4 (6.06%) Pega
2 4 (6.06%) SAP
2 4 (6.06%) Informatica
3 3 (4.55%) Adobe
3 3 (4.55%) Serena
4 2 (3.03%) HubSpot
4 2 (3.03%) HP
4 2 (3.03%) Microsoft
4 2 (3.03%) Borland
5 1 (1.52%) Salesforce.com
5 1 (1.52%) Remedy
5 1 (1.52%) Sitecore
5 1 (1.52%) Omniture
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