The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Scotland region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 18 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
18 Jan 2017
Same period 2016 Same period 2015
Marketing
UK / Scotland
Rank 87 101 112
Rank change year-on-year
+14 +11
Contract jobs citing Marketing 19 29 11
As % of all contract IT jobs located in Scotland 1.15% 1.10% 0.43%
As % of the General category 3.34% 2.58% 0.93%
Number of daily rates quoted 17 17 5
Median daily rate £340 £420 £275
Median daily rate % change year-on-year
-19.04% +52.72%
90% offered a daily rate of more than £193 £320 £210
10% offered a daily rate of more than £650 £555 £630
UK excluding London median daily rate £388 £375 £363
% change year-on-year
+3.33% +3.44%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £21.50 £20.00 £18.75
% change year-on-year
+7.50% +6.66%

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Scotland region.

General Category
Scotland
Contract IT job ads with a match in the
General category
569 1122 1185
As % of all contract IT jobs located in Scotland 34.34% 42.44% 46.11%
Number of daily rates quoted 302 539 589
Median daily rate £423 £400 £400
Median daily rate % change year-on-year
+5.75% -
90% offered a daily rate of more than £288 £265 £300
10% offered a daily rate of more than £550 £525 £525
UK excluding London median daily rate £400 £400 £400
Number of hourly rates quoted 11 13 11
Median hourly rate £41.50 £37.50 £26.00
Median hourly rate % change year-on-year
+10.66% +44.23%
90% offered a hourly rate of more than £15.42 £11.00 £11.00
10% offered a hourly rate of more than £61.77 £43.50 £32.50
UK excluding London median hourly rate £27.00 £32.50 £25.00
% change year-on-year
-16.92% +30.00%

Marketing
Jobs Demand Trend in Scotland

The demand trend of contract jobs across the Scotland region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in Scotland

Marketing
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Scotland region.

Marketing Daily Rate Trend in Scotland

Marketing
Daily Rate Histogram in Scotland

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Scotland region over the 3 months to 18 January 2017.

Marketing Daily Rate Histogram in Scotland

Marketing
Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Scotland region.

Marketing Hourly Rate Trend in Scotland

Marketing
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Scotland region over the 3 months to 18 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +4 6 £513 +13.88% 10
Aberdeen -7 5 £300 -
West Lothian -4 3 £423 +69.20% 1
Glasgow +5 2 £231 - 2
Stirling +5 2 £330 -5.64% 1
Aberdeenshire - 1 £275 - 1
Marketing
UK

Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 18 January 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Scotland region with a requirement for Marketing.

1 23 (54.76%) Finance
2 19 (45.24%) HTML
3 15 (35.71%) CSS
4 14 (33.33%) JavaScript
5 13 (30.95%) CMS
6 12 (28.57%) Stakeholder Management
6 12 (28.57%) Analytics
7 9 (21.43%) Telecoms
7 9 (21.43%) Digital Marketing
8 8 (19.05%) Content Management
9 7 (16.67%) Web Development
9 7 (16.67%) Business Intelligence
9 7 (16.67%) jQuery
10 6 (14.29%) Linux
10 6 (14.29%) OpenText
10 6 (14.29%) Programme Management
10 6 (14.29%) Agile Software Development
11 5 (11.90%) Web Design
11 5 (11.90%) SAP Oil and Gas
11 5 (11.90%) Google
11 5 (11.90%) Google Analytics
11 5 (11.90%) Copywriting
11 5 (11.90%) Manufacturing
11 5 (11.90%) Electronics
11 5 (11.90%) SQL
11 5 (11.90%) Client/Server
11 5 (11.90%) Adobe
11 5 (11.90%) SAP
11 5 (11.90%) Internet
11 5 (11.90%) Responsive Web Design

Marketing
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (30.95%) CMS
2 4 (9.52%) Apache
3 2 (4.76%) WordPress
4 1 (2.38%) Drupal
4 1 (2.38%) SAS
4 1 (2.38%) Tuxedo
4 1 (2.38%) WebSphere
Applications
1 3 (7.14%) Adobe Creative Suite
1 3 (7.14%) MS Excel
1 3 (7.14%) Photoshop
2 2 (4.76%) Adobe Illustrator
2 2 (4.76%) InDesign
3 1 (2.38%) MS Office
Business Applications
1 5 (11.90%) SAP Oil and Gas
2 2 (4.76%) Dynamics AX
3 1 (2.38%) PeopleSoft HCM
Cloud Services
1 5 (11.90%) Google Analytics
2 1 (2.38%) CheetahMail
Communications & Networking
1 5 (11.90%) Internet
2 2 (4.76%) 2G
2 2 (4.76%) 3G
2 2 (4.76%) 4G
3 1 (2.38%) Broadband
3 1 (2.38%) Intranet
Database & Business Intelligence
1 1 (2.38%) Base SAS
1 1 (2.38%) Big Data
1 1 (2.38%) Data Warehouse
1 1 (2.38%) Oracle Reports
1 1 (2.38%) Power BI
1 1 (2.38%) QlikView
1 1 (2.38%) SAS Enterprise Guide
1 1 (2.38%) SAS Visual Analytics
1 1 (2.38%) SQL Server
1 1 (2.38%) SQL Server Analysis Services
1 1 (2.38%) SQL Server Integration Services
1 1 (2.38%) SQL Server Reporting Services
Development Applications
1 2 (4.76%) Axure RP
1 2 (4.76%) JIRA
2 1 (2.38%) Dreamweaver
2 1 (2.38%) Hudson
2 1 (2.38%) Jenkins
2 1 (2.38%) Selenium
2 1 (2.38%) WebDriver
General
1 23 (54.76%) Finance
2 9 (21.43%) Telecoms
3 5 (11.90%) Electronics
3 5 (11.90%) Manufacturing
4 4 (9.52%) Multimedia
5 3 (7.14%) Publishing
6 2 (4.76%) Legal
Job Titles
1 7 (16.67%) Analyst
1 7 (16.67%) Web Manager
2 5 (11.90%) Developer
3 4 (9.52%) Designer
3 4 (9.52%) Marketing Manager
3 4 (9.52%) Production Manager
3 4 (9.52%) Web Production Manager
4 3 (7.14%) Content Editor
4 3 (7.14%) Content Manager
4 3 (7.14%) Development Manager
4 3 (7.14%) Digital Content Editor
4 3 (7.14%) Digital Content Manager
4 3 (7.14%) Digital Editor
4 3 (7.14%) Digital Marketing Manager
4 3 (7.14%) Project Manager
4 3 (7.14%) Web Development Manager
5 2 (4.76%) Architect
5 2 (4.76%) Business Analyst
5 2 (4.76%) Consultant
5 2 (4.76%) Website Manager
Libraries, Frameworks & Software Standards
1 19 (45.24%) HTML
2 15 (35.71%) CSS
3 7 (16.67%) jQuery
4 5 (11.90%) Twitter Bootstrap
5 3 (7.14%) CSS3
6 2 (4.76%) Ajax
6 2 (4.76%) Zurb Foundation
7 1 (2.38%) DOM
7 1 (2.38%) HTML5
7 1 (2.38%) JSON
7 1 (2.38%) MDX
7 1 (2.38%) XML
Miscellaneous
1 5 (11.90%) Client/Server
1 5 (11.90%) Copywriting
1 5 (11.90%) User Experience
2 4 (9.52%) Analytical Skills
3 3 (7.14%) Motion Graphics
3 3 (7.14%) Statistics
4 2 (4.76%) Virtual Team
5 1 (2.38%) CESG
5 1 (2.38%) Credit Risk
5 1 (2.38%) Derivative
5 1 (2.38%) Graphic Design
5 1 (2.38%) Management Information System
5 1 (2.38%) Social Media
5 1 (2.38%) SWIFT
5 1 (2.38%) Tandem
Operating Systems
1 6 (14.29%) Linux
2 1 (2.38%) Mac OS
2 1 (2.38%) Solaris
2 1 (2.38%) Windows
2 1 (2.38%) Windows Server
2 1 (2.38%) Windows Server 2008
Processes & Methodologies
1 12 (28.57%) Analytics
1 12 (28.57%) Stakeholder Management
2 9 (21.43%) Digital Marketing
3 8 (19.05%) Content Management
4 7 (16.67%) Business Intelligence
4 7 (16.67%) Web Development
5 6 (14.29%) Agile Software Development
5 6 (14.29%) Programme Management
6 5 (11.90%) Responsive Web Design
6 5 (11.90%) Web Design
7 4 (9.52%) Project Management
7 4 (9.52%) Workflow
8 3 (7.14%) Infographics
8 3 (7.14%) Information Security
8 3 (7.14%) Service Design
8 3 (7.14%) Waterfall
9 2 (4.76%) Conflict Management
9 2 (4.76%) Prototyping
9 2 (4.76%) Typography
9 2 (4.76%) Wireframes
Programming Languages
1 14 (33.33%) JavaScript
2 5 (11.90%) SQL
3 3 (7.14%) PHP
4 1 (2.38%) AppleScript
4 1 (2.38%) SQR
4 1 (2.38%) VBA
Qualifications
1 4 (9.52%) Security Cleared
2 3 (7.14%) Degree
2 3 (7.14%) SC Cleared
3 1 (2.38%) CGEIT
3 1 (2.38%) CISA
3 1 (2.38%) CISM
3 1 (2.38%) CRISC
3 1 (2.38%) DBS Check
Quality Assurance & Compliance
1 2 (4.76%) QA
2 1 (2.38%) COBIT
2 1 (2.38%) Disclosure Scotland
2 1 (2.38%) ISO/IEC 27001
2 1 (2.38%) ISO27005
2 1 (2.38%) Sarbanes-Oxley
Vendors
1 6 (14.29%) OpenText
2 5 (11.90%) Adobe
2 5 (11.90%) Google
2 5 (11.90%) SAP
3 3 (7.14%) Microsoft
4 1 (2.38%) JD Edwards
4 1 (2.38%) Oracle
4 1 (2.38%) PeopleSoft
4 1 (2.38%) Tableau