The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Scotland region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 23 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
23 Jan 2015
Same period 2014 Same period 2013
Marketing
Rank 105 83 86
Rank change year-on-year
-22 +3
Contract jobs citing Marketing 16 29 25
As % of all contract IT jobs located in Scotland 0.60% 1.26% 1.24%
As % of the General category 1.31% 3.18% 3.14%
Number of daily rates quoted 8 13 12
Average daily rate
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£250 £400 £381
Average daily rate % change year-on-year
-37.50% +4.91%
90% offered a daily rate of more than £196 £204 £227
10% offered a daily rate of more than £540 £444 £493
UK excluding London average daily rate £359 £350 £330
% change year-on-year
+2.50% +6.06%
Number of hourly rates quoted 0 3 1
Average hourly rate - £32.50 £14.00
Average hourly rate % change year-on-year
- +132.14%
UK excluding London average hourly rate £19.00 £15.50 £23.00
% change year-on-year
+22.58% -32.60%
Marketing
UK

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Scotland region.

General Category
Scotland
Contract IT job ads with a match in the
General category
1224 913 796
As % of all contract IT jobs located in Scotland 46.15% 39.76% 39.41%
Number of daily rates quoted 616 442 413
Average daily rate £400 £400 £365
Average daily rate % change year-on-year
- +9.58%
90% offered a daily rate of more than £300 £275 £260
10% offered a daily rate of more than £525 £500 £480
UK excluding London average daily rate £400 £375 £375
% change year-on-year
+6.66% -
Number of hourly rates quoted 12 14 14
Average hourly rate £26.00 £17.50 £15.00
Average hourly rate % change year-on-year
+48.57% +16.66%
90% offered a hourly rate of more than £11.00 £12.00 £6.19
10% offered a hourly rate of more than £40.00 £32.50 £27.50
UK excluding London average hourly rate £27.50 £22.00 £25.00
% change year-on-year
+25.00% -12.00%

Marketing
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Scotland region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Scotland

Marketing
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Scotland region.

Marketing Daily Rate Trend in Scotland

Marketing
Daily Rate Histogram in Scotland

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Scotland region over the 3 months to 23 January 2015.

Marketing Daily Rate Histogram in Scotland

Marketing
Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Scotland region.

Marketing Hourly Rate Trend in Scotland

Marketing
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the Scotland region over the 3 months to 23 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -12 8 £450 +12.50% 11
Glasgow -8 3 £213 -46.20% 6
Aberdeen +6 1 - -
Dundee - - - -
Aberdeenshire - - - -
Fife - - - -
Midlothian - - - -
West Lothian - - - -
North Lanarkshire - - - - 1
South Lanarkshire - - - -
Marketing
UK

Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 23 January 2015, IT contractor jobs across the Scotland region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 22 (45.83%) Finance
2 16 (33.33%) Digital Marketing
3 15 (31.25%) Banking
4 14 (29.17%) Retail
5 12 (25.00%) Data Warehouse
5 12 (25.00%) Campaign Management
6 10 (20.83%) IBM
7 9 (18.75%) Retail Banking
8 8 (16.67%) Unica
8 8 (16.67%) Agile Software Development
9 7 (14.58%) Project Management
9 7 (14.58%) Content Management
10 6 (12.50%) Social Media
10 6 (12.50%) Stakeholder Management
11 4 (8.33%) E-Commerce
11 4 (8.33%) SQL
11 4 (8.33%) CMS
11 4 (8.33%) Games
11 4 (8.33%) Business Intelligence
11 4 (8.33%) Manufacturing
11 4 (8.33%) SC Cleared
11 4 (8.33%) Security Cleared
11 4 (8.33%) SQL Server Reporting Services
11 4 (8.33%) Economics
11 4 (8.33%) Competitor Analysis
11 4 (8.33%) Project Planning
11 4 (8.33%) Mobile App
11 4 (8.33%) Change Control
12 3 (6.25%) Coaching
12 3 (6.25%) Analytical Skills

Marketing
Top Related IT Skills in Scotland by Category

For the 6 months to 23 January 2015, IT contractor jobs across the Scotland region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 4 (8.33%) CMS
2 3 (6.25%) SAS
3 2 (4.17%) Drupal
4 1 (2.08%) WordPress
Applications
1 3 (6.25%) MS PowerPoint
2 1 (2.08%) MS Visio
Business Applications
1 1 (2.08%) SAP MM
1 1 (2.08%) SAP Oil and Gas
Communications & Networking
1 1 (2.08%) WAN
Database & Business Intelligence
1 12 (25.00%) Data Warehouse
2 4 (8.33%) SQL Server Reporting Services
3 3 (6.25%) SQL Server Integration Services
4 2 (4.17%) QlikView
4 2 (4.17%) SQL Server Analysis Services
4 2 (4.17%) SQL Server
4 2 (4.17%) SAS Data Integration Studio
5 1 (2.08%) Big Data
5 1 (2.08%) Relational Database
Development Applications
1 1 (2.08%) Axure RP
General
1 22 (45.83%) Finance
2 15 (31.25%) Banking
3 14 (29.17%) Retail
4 9 (18.75%) Retail Banking
5 4 (8.33%) Games
5 4 (8.33%) Manufacturing
6 2 (4.17%) Publishing
6 2 (4.17%) Legal
6 2 (4.17%) Electronics
6 2 (4.17%) Telecoms
7 1 (2.08%) Pharmaceutical
7 1 (2.08%) Back Office
Job Titles
1 14 (29.17%) Analyst
2 9 (18.75%) Architect
3 8 (16.67%) Solutions Architect
4 7 (14.58%) Business Analyst
5 6 (12.50%) Project Manager
6 5 (10.42%) Developer
7 3 (6.25%) Project Analyst
8 2 (4.17%) SAS Analyst
8 2 (4.17%) Communications Manager
8 2 (4.17%) Financial Business Analyst
8 2 (4.17%) Financial Services Business Analyst
8 2 (4.17%) Drupal Developer
8 2 (4.17%) Consultant
8 2 (4.17%) Programme Manager
8 2 (4.17%) Technical Analyst
8 2 (4.17%) IT Project Manager
9 1 (2.08%) SQL Developer
9 1 (2.08%) SAP MM Consultant
9 1 (2.08%) SAP Consultant
9 1 (2.08%) Security Consultant
Libraries, Frameworks & Software Standards
1 2 (4.17%) RSS
2 1 (2.08%) Velocity
2 1 (2.08%) jQuery
2 1 (2.08%) HTML5
2 1 (2.08%) CSS3
2 1 (2.08%) HTML
2 1 (2.08%) CSS
Miscellaneous
1 6 (12.50%) Social Media
2 4 (8.33%) Mobile App
2 4 (8.33%) Economics
3 3 (6.25%) Management Information System
3 3 (6.25%) Analytical Skills
4 2 (4.17%) Open Source
4 2 (4.17%) Streaming Video
4 2 (4.17%) Blog
5 1 (2.08%) Credit Risk
5 1 (2.08%) Data Extraction
5 1 (2.08%) Derivative
5 1 (2.08%) Computer Science
5 1 (2.08%) Copywriting
5 1 (2.08%) DTV
5 1 (2.08%) User Experience
Processes & Methodologies
1 16 (33.33%) Digital Marketing
2 12 (25.00%) Campaign Management
3 8 (16.67%) Agile Software Development
4 7 (14.58%) Project Management
4 7 (14.58%) Content Management
5 6 (12.50%) Stakeholder Management
6 4 (8.33%) Business Intelligence
6 4 (8.33%) E-Commerce
6 4 (8.33%) Competitor Analysis
6 4 (8.33%) Project Planning
6 4 (8.33%) Change Control
7 3 (6.25%) Use Case
7 3 (6.25%) Coaching
7 3 (6.25%) Web Development
7 3 (6.25%) Migration
7 3 (6.25%) Risk Management
8 2 (4.17%) SEO
8 2 (4.17%) Validation
8 2 (4.17%) Risk Assessment
8 2 (4.17%) Information Security
Programming Languages
1 4 (8.33%) SQL
2 1 (2.08%) T-SQL
2 1 (2.08%) C
2 1 (2.08%) JavaScript
2 1 (2.08%) PHP
Qualifications
1 4 (8.33%) SC Cleared
1 4 (8.33%) Security Cleared
2 2 (4.17%) Degree
3 1 (2.08%) CRISC
3 1 (2.08%) CISSP
3 1 (2.08%) PRINCE2 Certification
3 1 (2.08%) CISA
3 1 (2.08%) CISM
Quality Assurance & Compliance
1 1 (2.08%) Sarbanes-Oxley
1 1 (2.08%) ISO/IEC 27001
1 1 (2.08%) COBIT
1 1 (2.08%) QA
Vendors
1 10 (20.83%) IBM
2 8 (16.67%) Unica
3 3 (6.25%) Microsoft
4 2 (4.17%) Teradata
4 2 (4.17%) Tableau
4 2 (4.17%) Facebook
4 2 (4.17%) Twitter
4 2 (4.17%) HubSpot
4 2 (4.17%) SAP
5 1 (2.08%) Chordiant
5 1 (2.08%) Business Objects
5 1 (2.08%) Endeca
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