The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Scotland region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 24 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
24 May 2016
Same period 2015 Same period 2014
Marketing
Rank 122 109 110
Rank change year-on-year
-13 +1
Contract jobs citing Marketing 21 29 17
As % of all contract IT jobs located in Scotland 0.72% 1.00% 0.66%
As % of the General category 1.57% 1.96% 1.71%
Number of daily rates quoted 14 19 7
Median daily rate £355 £300 £350
Median daily rate % change year-on-year
+18.33% -14.28%
90% offered a daily rate of more than £306 £241 £212
10% offered a daily rate of more than £663 £450 £504
UK excluding London median daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 1 0 0
Median hourly rate £30.21 - -
UK excluding London median hourly rate £16.00 £17.50 £22.00
% change year-on-year
-8.57% -20.45%
Marketing
UK

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Scotland region.

General Category
Scotland
Contract IT job ads with a match in the
General category
1335 1478 994
As % of all contract IT jobs located in Scotland 45.89% 50.91% 38.45%
Number of daily rates quoted 724 757 517
Median daily rate £400 £375 £380
Median daily rate % change year-on-year
+6.66% -1.31%
90% offered a daily rate of more than £280 £270 £278
10% offered a daily rate of more than £550 £500 £550
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 13 34 17
Median hourly rate £30.21 £16.85 £10.50
Median hourly rate % change year-on-year
+79.31% +60.42%
UK excluding London median hourly rate £25.00 £25.00 £25.00

Marketing
Jobs Demand Trend in Scotland

The demand trend of contract jobs across the Scotland region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in Scotland

Marketing
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Scotland region.

Marketing Daily Rate Trend in Scotland

Marketing
Daily Rate Histogram in Scotland

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Scotland region over the 3 months to 24 May 2016.

Marketing Daily Rate Histogram in Scotland

Marketing
Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Scotland region.

Marketing Hourly Rate Trend in Scotland

Marketing
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Scotland region over the 3 months to 24 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -15 9 £400 +28.00% 3
Stirling - 4 £325 - 1
Glasgow -2 3 £353 +28.18% 5
Renfrewshire - 3 £360 -
Marketing
UK

Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 24 May 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Scotland region with a requirement for Marketing.

1 26 (59.09%) Finance
2 11 (25.00%) Digital Marketing
3 10 (22.73%) User Experience
4 8 (18.18%) Agile Software Development
5 7 (15.91%) Banking
6 6 (13.64%) Project Management
6 6 (13.64%) CMS
7 5 (11.36%) SEO
7 5 (11.36%) HTML
7 5 (11.36%) Analytics
8 4 (9.09%) Web Marketing
8 4 (9.09%) Wireframes
8 4 (9.09%) Web Development
8 4 (9.09%) Degree
8 4 (9.09%) Content Management
8 4 (9.09%) Business Intelligence
8 4 (9.09%) CSS
8 4 (9.09%) MS Excel
9 3 (6.82%) CRM
9 3 (6.82%) Oracle
9 3 (6.82%) SQL
9 3 (6.82%) B2B
9 3 (6.82%) MS Visio
9 3 (6.82%) SAS
9 3 (6.82%) ISEB
9 3 (6.82%) Salesforce.com
9 3 (6.82%) Management Information System
9 3 (6.82%) Stakeholder Management
9 3 (6.82%) User Acceptance Testing
9 3 (6.82%) Usability Testing

Marketing
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (13.64%) CMS
2 3 (6.82%) SAS
3 2 (4.55%) Sitecore CMS
4 1 (2.27%) Drupal
Applications
1 4 (9.09%) MS Excel
2 3 (6.82%) MS Visio
3 2 (4.55%) Adobe Illustrator
3 2 (4.55%) Photoshop
4 1 (2.27%) Fireworks
Business Applications
1 1 (2.27%) Dynamics CRM
1 1 (2.27%) Radian6
1 1 (2.27%) SAP Oil and Gas
1 1 (2.27%) Unica
1 1 (2.27%) WebTrends
Cloud Services
1 1 (2.27%) Adobe Analytics
Communications & Networking
1 1 (2.27%) Internet
Database & Business Intelligence
1 2 (4.55%) Data Warehouse
1 2 (4.55%) PostgreSQL
1 2 (4.55%) QlikView
1 2 (4.55%) RDBMS
1 2 (4.55%) Relational Database
2 1 (2.27%) MySQL
2 1 (2.27%) SAS EBI
Development Applications
1 2 (4.55%) Axure RP
1 2 (4.55%) Git (software)
2 1 (2.27%) Dreamweaver
2 1 (2.27%) HP UFT
General
1 26 (59.09%) Finance
2 7 (15.91%) Banking
3 2 (4.55%) Telecoms
4 1 (2.27%) Electronics
4 1 (2.27%) Interactive Media
4 1 (2.27%) Manufacturing
4 1 (2.27%) Multimedia
4 1 (2.27%) Publishing
4 1 (2.27%) Retail
4 1 (2.27%) Retail Banking
Job Titles
1 10 (22.73%) Analyst
2 5 (11.36%) Designer
2 5 (11.36%) Project Manager
3 4 (9.09%) Business Analyst
3 4 (9.09%) Digital Analyst
4 3 (6.82%) Agile Business Analyst
4 3 (6.82%) Communications Manager
4 3 (6.82%) Consultant
4 3 (6.82%) Digital Business Analyst
4 3 (6.82%) Digital Communications Manager
4 3 (6.82%) UX Designer
5 2 (4.55%) Content Manager
5 2 (4.55%) Digital Executive
5 2 (4.55%) Digital Marketing Executive
5 2 (4.55%) Risk Analyst
5 2 (4.55%) SAS Credit Risk Analyst
5 2 (4.55%) SAS Risk Analyst
5 2 (4.55%) Social Media Analyst
5 2 (4.55%) Social Media Business Analyst
5 2 (4.55%) Web Marketing Executive
Libraries, Frameworks & Software Standards
1 5 (11.36%) HTML
2 4 (9.09%) CSS
3 1 (2.27%) Ajax
3 1 (2.27%) Apache Flex
3 1 (2.27%) CSS3
3 1 (2.27%) DHTML
3 1 (2.27%) Flash
3 1 (2.27%) HTML5
3 1 (2.27%) jQuery
3 1 (2.27%) Mason
3 1 (2.27%) Web Services
3 1 (2.27%) Yii
Miscellaneous
1 10 (22.73%) User Experience
2 3 (6.82%) Management Information System
2 3 (6.82%) Social Media
3 2 (4.55%) Analytical Skills
3 2 (4.55%) Credit Risk
3 2 (4.55%) Health Informatics
3 2 (4.55%) Informatics
3 2 (4.55%) Mainframe
4 1 (2.27%) Interactive TV
Operating Systems
1 2 (4.55%) Android
1 2 (4.55%) Apple iOS
1 2 (4.55%) zOS
Processes & Methodologies
1 11 (25.00%) Digital Marketing
2 8 (18.18%) Agile Software Development
3 6 (13.64%) Project Management
4 5 (11.36%) Analytics
4 5 (11.36%) SEO
5 4 (9.09%) Business Intelligence
5 4 (9.09%) Content Management
5 4 (9.09%) Web Development
5 4 (9.09%) Web Marketing
5 4 (9.09%) Wireframes
6 3 (6.82%) B2B
6 3 (6.82%) Content Development
6 3 (6.82%) CRM
6 3 (6.82%) Service Design
6 3 (6.82%) Stakeholder Management
6 3 (6.82%) Usability Testing
6 3 (6.82%) User Acceptance Testing
7 2 (4.55%) Contingency Planning
7 2 (4.55%) Open Source
7 2 (4.55%) Waterfall
Programming Languages
1 3 (6.82%) SQL
2 2 (4.55%) Bash Shell
2 2 (4.55%) Python
2 2 (4.55%) VBA
3 1 (2.27%) C#
3 1 (2.27%) JavaScript
3 1 (2.27%) PHP
3 1 (2.27%) PL/SQL
3 1 (2.27%) VB
Qualifications
1 4 (9.09%) Degree
2 3 (6.82%) ISEB
3 1 (2.27%) ISTQB
3 1 (2.27%) ISTQB Foundation Certification
3 1 (2.27%) SC Cleared
3 1 (2.27%) Security Cleared
Quality Assurance & Compliance
1 1 (2.27%) Disclosure Scotland
System Software
1 2 (4.55%) ACF2
Systems Management
1 2 (4.55%) zSecure
2 1 (2.27%) HP Quality Center
Vendors
1 3 (6.82%) Oracle
1 3 (6.82%) Salesforce.com
2 2 (4.55%) CA
2 2 (4.55%) IBM
2 2 (4.55%) Microsoft
2 2 (4.55%) Sitecore
2 2 (4.55%) Teradata
3 1 (2.27%) Adobe
3 1 (2.27%) Coremetrics
3 1 (2.27%) Facebook
3 1 (2.27%) Google
3 1 (2.27%) HP
3 1 (2.27%) Pega
3 1 (2.27%) SAP
3 1 (2.27%) Twitter