Social Media Contracts in Edinburgh

Social Media
Scotland > Edinburgh

The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in Edinburgh. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 9 May 2024 with a comparison to the same period over the previous 2 years.

6 months to
9 May 2024
Same period 2023 Same period 2022
Rank 66 101 121
Rank change year-on-year +35 +20 -9
Contract jobs citing Social Media 7 4 9
As % of all contract jobs advertised in Edinburgh 0.85% 0.32% 0.47%
As % of the Miscellaneous category 2.50% 0.88% 1.29%
Number of daily rates quoted 3 3 5
10th Percentile - - -
25th Percentile £213 - £225
Median daily rate (50th Percentile) £225 £250 £275
Median % change year-on-year -10.00% -9.09% -34.52%
75th Percentile £259 - £419
90th Percentile £272 - £455
Scotland median daily rate £225 £250 £275
% change year-on-year -10.00% -9.09% -41.02%

All Generic Skills
Edinburgh

Social Media is in the General and Transferable Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Edinburgh with a requirement for generic IT skills.

Contract vacancies with a requirement for generic IT skills 280 452 697
As % of all contract IT jobs advertised in Edinburgh 34.10% 35.76% 36.43%
Number of daily rates quoted 153 314 487
10th Percentile £280 £182 £316
25th Percentile £410 £409 £415
Median daily rate (50th Percentile) £500 £475 £500
Median % change year-on-year +5.26% -5.00% +15.61%
75th Percentile £600 £538 £575
90th Percentile £671 £625 £650
Scotland median daily rate £463 £480 £475
% change year-on-year -3.65% +1.05% +11.76%
Number of hourly rates quoted 17 3 9
10th Percentile £13.40 £21.34 £19.50
25th Percentile £16.25 £21.47 £40.25
Median hourly rate £18.13 £21.67 £47.50
Median % change year-on-year -16.34% -54.38% +4.40%
75th Percentile £60.00 £37.71 £53.75
90th Percentile £60.75 £47.33 £54.15
Scotland median hourly rate £18.13 £13.16 £42.48
% change year-on-year +37.77% -69.02% -6.65%

Social Media
Job Vacancy Trend in Edinburgh

Job postings citing Social Media as a proportion of all IT jobs advertised in Edinburgh.

Job vacancy trend for Social Media in Edinburgh

Social Media
Contractor Daily Rate Trend in Edinburgh

3-month moving average daily rate quoted in jobs citing Social Media in Edinburgh.

Daily rate trend for Social Media in Edinburgh

Social Media
Contractor Hourly Rate Trend in Edinburgh

3-month moving average hourly rates quoted in jobs citing Social Media in Edinburgh.

Hourly rate trend for Social Media in Edinburgh

Social Media
Co-occurring Skills and Capabilities in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (28.57%) CMS
2 1 (14.29%) WordPress
Applications
1 2 (28.57%) Microsoft Excel
2 1 (14.29%) Acrobat
2 1 (14.29%) Microsoft Office
Cloud Services
1 2 (28.57%) Canva
1 2 (28.57%) GCP
1 2 (28.57%) Google Data Studio
1 2 (28.57%) Google Sheets
1 2 (28.57%) Power Platform
2 1 (14.29%) Adobe Creative Cloud
Database & Business Intelligence
1 2 (28.57%) BigQuery
1 2 (28.57%) Power BI
1 2 (28.57%) Tableau
General
1 6 (85.71%) Social Skills
2 4 (57.14%) Public Sector
3 3 (42.86%) Marketing
4 2 (28.57%) Analytical Skills
5 1 (14.29%) Mandarin Language
Job Titles
1 2 (28.57%) Analyst
1 2 (28.57%) Communications Manager
1 2 (28.57%) Senior
1 2 (28.57%) Senior Communications Manager
1 2 (28.57%) Senior Manager
1 2 (28.57%) Social Media Analyst
2 1 (14.29%) Coordinator
2 1 (14.29%) Data Analyst
2 1 (14.29%) Designer
2 1 (14.29%) Graphic Designer
2 1 (14.29%) Social Media Manager
Libraries, Frameworks & Software Standards
1 1 (14.29%) Regular Expression
Miscellaneous
1 2 (28.57%) Video Editing
2 1 (14.29%) 3D Graphics
2 1 (14.29%) Blog
2 1 (14.29%) Graphic Design
2 1 (14.29%) Motion Graphics
Processes & Methodologies
1 4 (57.14%) Analytics
2 3 (42.86%) Infographics
3 2 (28.57%) Business Intelligence
3 2 (28.57%) Content Management
3 2 (28.57%) Continuous Improvement
3 2 (28.57%) Data Analysis
3 2 (28.57%) Data Collection
3 2 (28.57%) Data Visualisation
3 2 (28.57%) Problem-Solving
3 2 (28.57%) Social Media Management
3 2 (28.57%) Visualisation
3 2 (28.57%) Web Analytics
4 1 (14.29%) Actionable Insight
4 1 (14.29%) Iconography
4 1 (14.29%) Post-Production
4 1 (14.29%) Project Management
4 1 (14.29%) Social Listening
4 1 (14.29%) Social Media Analytics
4 1 (14.29%) Social Media Monitoring
4 1 (14.29%) Typography
Programming Languages
1 1 (14.29%) Python
1 1 (14.29%) SQL
Qualifications
1 1 (14.29%) Degree
Quality Assurance & Compliance
1 3 (42.86%) Disclosure Scotland
2 2 (28.57%) Accessibility
Vendors
1 5 (71.43%) Facebook
1 5 (71.43%) Instagram
2 4 (57.14%) Twitter
3 3 (42.86%) Adobe
3 3 (42.86%) YouTube
4 2 (28.57%) Brandwatch
4 2 (28.57%) Google
4 2 (28.57%) Hootsuite