The table below looks at the statistics for Marketing Analytics skills in IT contracts advertised for the England region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing Analytics over the 3 months to 30 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 May 2016
Same period 2015 Same period 2014
Marketing Analytics
Rank 596 596 583
Rank change year-on-year
0 -13
Contract jobs citing Marketing Analytics 10 17 10
As % of all contract IT jobs located in England 0.020% 0.034% 0.020%
As % of the Processes & Methodologies category 0.025% 0.043% 0.026%
Number of daily rates quoted 7 13 7
Median daily rate £430 £475 £250
Median daily rate % change year-on-year
-9.47% +90.00%
90% offered a daily rate of more than £187 £325 £120
10% offered a daily rate of more than £588 £750 £355
UK excluding London median daily rate £200 £400 -
% change year-on-year
-50.00% -
Number of hourly rates quoted 0 0 1
Median hourly rate - - £32.00
UK excluding London median hourly rate - - -
Marketing Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
40453 39757 38477
As % of all contract IT jobs located in England 82.12% 79.42% 77.92%
Number of daily rates quoted 27165 25700 24694
Median daily rate £450 £415 £400
Median daily rate % change year-on-year
+8.43% +3.75%
90% offered a daily rate of more than £300 £285 £275
10% offered a daily rate of more than £600 £575 £568
UK excluding London median daily rate £400 £385 £375
% change year-on-year
+3.89% +2.66%
Number of hourly rates quoted 904 1131 1160
Median hourly rate £27.50 £28.85 £27.50
Median hourly rate % change year-on-year
-4.66% +4.89%
90% offered a hourly rate of more than £12.75 £12.00 £12.70
10% offered a hourly rate of more than £47.50 £47.88 £48.00
UK excluding London median hourly rate £32.50 £30.00 £30.00
% change year-on-year
+8.33% -

Marketing Analytics
Jobs Demand Trend in England

The demand trend of contract jobs across the England region citing Marketing Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in England

Marketing Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analytics across the England region.

Marketing Analytics Daily Rate Trend in England

Marketing Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Analytics across the England region over the 3 months to 30 May 2016.

Marketing Analytics Daily Rate Histogram in England

Marketing Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analytics across the England region.

Marketing Analytics Hourly Rate Trend in England

Marketing Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Analytics within the England region over the 3 months to 30 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -3 9 £430 -28.33% 9
South East -10 1 - -
Marketing Analytics
UK

Marketing Analytics
Top 30 Related IT Skills in England

For the 6 months to 30 May 2016, IT contractor jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Marketing Analytics.

1 37 (100.00%) Marketing
1 37 (100.00%) Analytics
2 21 (56.76%) SQL
3 15 (40.54%) SAS
4 12 (32.43%) Data Analysis
5 11 (29.73%) Business Intelligence
6 10 (27.03%) Finance
6 10 (27.03%) Analytical Skills
7 9 (24.32%) MS Excel
8 8 (21.62%) Advertising
8 8 (21.62%) Mentoring
9 7 (18.92%) CRM
9 7 (18.92%) T-SQL
9 7 (18.92%) SQL Server
9 7 (18.92%) MS Office
9 7 (18.92%) Data Modelling
9 7 (18.92%) Campaign Management
9 7 (18.92%) Degree
9 7 (18.92%) SQL Server Reporting Services
10 6 (16.22%) Social Media
11 5 (13.51%) Radian6
11 5 (13.51%) Segmentation Analysis
11 5 (13.51%) Facebook
12 4 (10.81%) Microsoft
12 4 (10.81%) Adobe
12 4 (10.81%) Data Mining
12 4 (10.81%) CMS
12 4 (10.81%) Agile Software Development
12 4 (10.81%) Programme Management
12 4 (10.81%) Data Management

Marketing Analytics
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (40.54%) SAS
2 4 (10.81%) CMS
3 3 (8.11%) SharePoint
4 1 (2.70%) Drupal
4 1 (2.70%) Facebook Platform
Applications
1 9 (24.32%) MS Excel
2 7 (18.92%) MS Office
3 2 (5.41%) SPSS
4 1 (2.70%) MS PowerPoint
4 1 (2.70%) Spreadsheet
Business Applications
1 5 (13.51%) Radian6
2 2 (5.41%) Eloqua
2 2 (5.41%) FastStats
3 1 (2.70%) Data Workbench
3 1 (2.70%) WebTrends
Cloud Services
1 4 (10.81%) Google Analytics
2 2 (5.41%) AdWords
3 1 (2.70%) Adobe Analytics
3 1 (2.70%) Google Tag Manager
3 1 (2.70%) SaaS
Communications & Networking
1 1 (2.70%) Internet
Database & Business Intelligence
1 7 (18.92%) SQL Server
1 7 (18.92%) SQL Server Reporting Services
2 4 (10.81%) Data Mining
3 3 (8.11%) OLAP
3 3 (8.11%) Relational Database
4 2 (5.41%) OLTP
4 2 (5.41%) SQL Server Analysis Services
4 2 (5.41%) SQL Server Integration Services
5 1 (2.70%) OLAP Cube
5 1 (2.70%) Power BI
5 1 (2.70%) PowerPivot
Development Applications
1 2 (5.41%) SQL Server Management Studio (SSMS)
General
1 37 (100.00%) Marketing
2 10 (27.03%) Finance
3 8 (21.62%) Advertising
4 3 (8.11%) Manufacturing
4 3 (8.11%) Telecoms
5 2 (5.41%) Legal
5 2 (5.41%) Publishing
6 1 (2.70%) Banking
6 1 (2.70%) Retail
Job Titles
1 14 (37.84%) Analyst
2 10 (27.03%) Data Analyst
3 7 (18.92%) Business Manager
4 6 (16.22%) Business Intelligence Manager
4 6 (16.22%) Marketing Analyst
4 6 (16.22%) SQL Analyst
5 5 (13.51%) Analytics Manager
5 5 (13.51%) Consultant
5 5 (13.51%) SQL Data Analyst
6 4 (10.81%) Excel Analyst
6 4 (10.81%) Social Media Consultant
6 4 (10.81%) Social Media Manager
7 3 (8.11%) Marketing Data Analyst
7 3 (8.11%) Report Analyst
7 3 (8.11%) SQL Reporting Analyst
8 2 (5.41%) Junior
8 2 (5.41%) Junior Analyst
8 2 (5.41%) Junior Data Analyst
8 2 (5.41%) Marketing Manager
8 2 (5.41%) Programme Manager
Libraries, Frameworks & Software Standards
1 1 (2.70%) HTML
1 1 (2.70%) MDX
Miscellaneous
1 10 (27.03%) Analytical Skills
2 6 (16.22%) Social Media
3 4 (10.81%) Digital Media
3 4 (10.81%) Life Science
3 4 (10.81%) Mathematics
4 3 (8.11%) Pricing Data
5 2 (5.41%) Credit Risk
5 2 (5.41%) Data Protection Act
5 2 (5.41%) Economics
5 2 (5.41%) Market Risk
6 1 (2.70%) Computer Science
6 1 (2.70%) Data Integration
6 1 (2.70%) Statistics
6 1 (2.70%) User Experience
6 1 (2.70%) Visualisation
Processes & Methodologies
1 37 (100.00%) Analytics
2 12 (32.43%) Data Analysis
3 11 (29.73%) Business Intelligence
4 8 (21.62%) Mentoring
5 7 (18.92%) Campaign Management
5 7 (18.92%) CRM
5 7 (18.92%) Data Modelling
6 5 (13.51%) Segmentation Analysis
7 4 (10.81%) Agile Software Development
7 4 (10.81%) Data Management
7 4 (10.81%) Dependency Management
7 4 (10.81%) Digital Analytics
7 4 (10.81%) Programme Management
8 3 (8.11%) Contact Management
8 3 (8.11%) Direct Marketing
8 3 (8.11%) Econometrics
8 3 (8.11%) Statistical Analysis
8 3 (8.11%) Statistical Modelling
8 3 (8.11%) Waterfall
8 3 (8.11%) Web Analytics
Programming Languages
1 21 (56.76%) SQL
2 7 (18.92%) T-SQL
3 3 (8.11%) R
4 1 (2.70%) Python
4 1 (2.70%) VBA
Qualifications
1 7 (18.92%) Degree
2 2 (5.41%) MBA
Quality Assurance & Compliance
1 2 (5.41%) Data Quality
2 1 (2.70%) QA
2 1 (2.70%) SLA
Vendors
1 5 (13.51%) Facebook
2 4 (10.81%) Adobe
2 4 (10.81%) Google
2 4 (10.81%) Microsoft
2 4 (10.81%) Sysomos
3 2 (5.41%) Apteco
4 1 (2.70%) DoubleClick
4 1 (2.70%) Omniture
4 1 (2.70%) SAP
4 1 (2.70%) Tableau
4 1 (2.70%) Twitter
4 1 (2.70%) Yahoo!
Peterborough
Churchill Frank International
Posted: 6 days ago
City of London
Churchill Frank International
Posted: 12 days ago