The table below looks at the statistics for Marketing Analytics skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Analytics over the 3 months to 30 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Mar 2015
Same period 2014 Same period 2013
Marketing Analytics
Rank 562 551 508
Rank change year-on-year
-11 -43
Contract jobs citing Marketing Analytics 14 9 10
As % of all contract IT jobs located in England 0.029% 0.019% 0.024%
As % of the Processes & Methodologies category 0.037% 0.025% 0.033%
Number of daily rates quoted 7 6 7
Average daily rate
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of your Daily Rate
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£375 £344 £450
Average daily rate % change year-on-year
+9.09% -23.61%
90% offered a daily rate of more than £273 £325 £348
10% offered a daily rate of more than £450 £375 £530
UK excluding London average daily rate £350 - £450
Number of hourly rates quoted 4 0 0
Average hourly rate £18.00 - -
UK excluding London average hourly rate £18.00 - -
Marketing Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
37507 36060 30720
As % of all contract IT jobs located in England 76.49% 75.50% 73.87%
Number of daily rates quoted 23739 22508 18841
Average daily rate £425 £410 £410
Average daily rate % change year-on-year
+3.78% -0.12%
90% offered a daily rate of more than £283 £275 £275
10% offered a daily rate of more than £580 £574 £575
UK excluding London average daily rate £396 £375 £363
% change year-on-year
+5.60% +3.44%
Number of hourly rates quoted 1078 1067 1020
Average hourly rate £29.00 £26.50 £31.50
Average hourly rate % change year-on-year
+9.43% -15.87%
90% offered a hourly rate of more than £12.48 £12.00 £13.00
10% offered a hourly rate of more than £49.50 £50.00 £51.31
UK excluding London average hourly rate £31.44 £27.50 £32.00
% change year-on-year
+14.32% -14.06%

Marketing Analytics
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Marketing Analytics across the England region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in England

Marketing Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analytics across the England region.

Marketing Analytics Daily Rate Trend in England

Marketing Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Analytics across the England region over the 3 months to 30 March 2015.

Marketing Analytics Daily Rate Histogram in England

Marketing Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analytics across the England region.

Marketing Analytics Hourly Rate Trend in England

Marketing Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Analytics within the England region over the 3 months to 30 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +6 8 £375 +9.09% 7
South West -7 2 - -
West Midlands - - - -
East of England - - - - 1
East Midlands - - - -
North East - - - -
North West - - - -
South East - - - - 2
Marketing Analytics
UK

Marketing Analytics
Top 30 Related IT Skills in England

For the 6 months to 30 March 2015, IT contractor jobs across the England region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Analytics.

1 34 (100.00%) Marketing
1 34 (100.00%) Analytics
2 15 (44.12%) Finance
3 14 (41.18%) SQL
3 14 (41.18%) Analytical Skills
4 13 (38.24%) SAS
5 11 (32.35%) Direct Marketing
6 8 (23.53%) Google
6 8 (23.53%) User Experience
6 8 (23.53%) Google Analytics
7 7 (20.59%) Data Mining
8 6 (17.65%) WebTrends
8 6 (17.65%) Digital Marketing
9 5 (14.71%) Email Marketing
9 5 (14.71%) Customer Insight
9 5 (14.71%) Stakeholder Management
9 5 (14.71%) Omniture
9 5 (14.71%) Retail
9 5 (14.71%) Data Analysis
10 4 (11.76%) Degree
10 4 (11.76%) Mathematics
10 4 (11.76%) Risk Management
10 4 (11.76%) Adobe
10 4 (11.76%) E-Commerce
10 4 (11.76%) Postgraduate
11 3 (8.82%) CSS3
11 3 (8.82%) Digital Media
11 3 (8.82%) Responsive Web Design
11 3 (8.82%) Predictive Modelling
11 3 (8.82%) HTML5

Marketing Analytics
Top Related IT Skills in England by Category

For the 6 months to 30 March 2015, IT contractor jobs across the England region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 13 (38.24%) SAS
Applications
1 3 (8.82%) Photoshop
1 3 (8.82%) MS Office
1 3 (8.82%) SPSS
1 3 (8.82%) Adobe Illustrator
2 2 (5.88%) MS Excel
Business Applications
1 8 (23.53%) Google Analytics
2 6 (17.65%) WebTrends
3 2 (5.88%) Optimost
4 1 (2.94%) SiteCatalyst
Database & Business Intelligence
1 7 (20.59%) Data Mining
2 3 (8.82%) Relational Database
3 2 (5.88%) Data Warehouse
3 2 (5.88%) Big Data
4 1 (2.94%) QlikView
4 1 (2.94%) Base SAS
4 1 (2.94%) Hadoop
4 1 (2.94%) Apache Hive
Development Applications
1 3 (8.82%) Dreamweaver
General
1 34 (100.00%) Marketing
2 15 (44.12%) Finance
3 5 (14.71%) Retail
4 1 (2.94%) Publishing
4 1 (2.94%) Games
4 1 (2.94%) Pharmaceutical
4 1 (2.94%) Financial Institution
4 1 (2.94%) Telecoms
Job Titles
1 14 (41.18%) Analyst
2 6 (17.65%) Data Analyst
2 6 (17.65%) Marketing Analyst
3 4 (11.76%) Digital Marketing Specialist
4 3 (8.82%) Marketing Data Analyst
4 3 (8.82%) Front-End Developer
4 3 (8.82%) Designer
4 3 (8.82%) Developer
4 3 (8.82%) Web Designer
4 3 (8.82%) Web Developer
5 2 (5.88%) Consultant
5 2 (5.88%) Senior Analyst
5 2 (5.88%) Change Manager
5 2 (5.88%) Web Manager
5 2 (5.88%) Web Analytics Manager
5 2 (5.88%) Marketing Consultant
5 2 (5.88%) Insight Analyst
5 2 (5.88%) Senior Insight Analyst
6 1 (2.94%) Business Data Analyst
6 1 (2.94%) Web Analytics Consultant
Libraries, Frameworks & Software Standards
1 3 (8.82%) HTML
1 3 (8.82%) CSS
1 3 (8.82%) Flash
1 3 (8.82%) XHTML
1 3 (8.82%) jQuery
1 3 (8.82%) HTML5
1 3 (8.82%) CSS3
Miscellaneous
1 14 (41.18%) Analytical Skills
2 8 (23.53%) User Experience
3 4 (11.76%) Mathematics
4 3 (8.82%) Digital Media
4 3 (8.82%) W3C
5 2 (5.88%) Statistics
6 1 (2.94%) Physics
6 1 (2.94%) Psychology
6 1 (2.94%) Computer Science
6 1 (2.94%) FMCG
6 1 (2.94%) Visualisation
Processes & Methodologies
1 34 (100.00%) Analytics
2 11 (32.35%) Direct Marketing
3 6 (17.65%) Digital Marketing
4 5 (14.71%) Email Marketing
4 5 (14.71%) Customer Insight
4 5 (14.71%) Stakeholder Management
4 5 (14.71%) Data Analysis
5 4 (11.76%) Risk Management
5 4 (11.76%) E-Commerce
6 3 (8.82%) Web Analytics
6 3 (8.82%) Content Management
6 3 (8.82%) Campaign Analysis
6 3 (8.82%) Predictive Modelling
6 3 (8.82%) Responsive Web Design
7 2 (5.88%) Coaching
7 2 (5.88%) Multivariate Testing
7 2 (5.88%) Marketing Management
7 2 (5.88%) Propensity Modelling
7 2 (5.88%) Campaign Management
7 2 (5.88%) Econometrics
Programming Languages
1 14 (41.18%) SQL
2 3 (8.82%) JavaScript
3 2 (5.88%) VBA
4 1 (2.94%) SAS Macro
4 1 (2.94%) R
4 1 (2.94%) Java
4 1 (2.94%) VB
Qualifications
1 4 (11.76%) Postgraduate
1 4 (11.76%) Degree
Quality Assurance & Compliance
1 3 (8.82%) WAI
2 1 (2.94%) GCP
2 1 (2.94%) SLA
Vendors
1 8 (23.53%) Google
2 5 (14.71%) Omniture
3 4 (11.76%) Adobe
4 1 (2.94%) Salesforce.com
4 1 (2.94%) Unica
4 1 (2.94%) Tableau
West London
Oscar Associates (UK) Ltd
Rate: £500 - £550 per day + negotiable
Posted: 7 hours ago
Central London / West End
Aquent
Rate: From £300 to £350 per day depending on experience
Posted: 4 days ago
Reading
Volt
Rate: £45000.00 - £50000.00 per annum
Posted: 4 days ago