The table below looks at the statistics for Marketing Analytics skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Analytics over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Marketing Analytics
Rank 558 533 522
Rank change year-on-year
-25 -11
Contract jobs citing Marketing Analytics 21 18 12
As % of all contract IT jobs located in England 0.042% 0.038% 0.027%
As % of the Processes & Methodologies category 0.057% 0.052% 0.038%
Number of daily rates quoted 18 14 4
Average daily rate
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of your Daily Rate
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£368 £388 £450
Average daily rate % change year-on-year
-5.16% -13.88%
90% offered a daily rate of more than £188 £275 £403
10% offered a daily rate of more than £550 £444 £524
UK excluding London average daily rate £350 £330 £438
% change year-on-year
+6.06% -24.57%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Marketing Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
37095 34787 31991
As % of all contract IT jobs located in England 74.83% 74.29% 72.26%
Number of daily rates quoted 24706 21803 19148
Average daily rate £425 £403 £400
Average daily rate % change year-on-year
+5.59% +0.62%
90% offered a daily rate of more than £285 £275 £275
10% offered a daily rate of more than £593 £575 £575
UK excluding London average daily rate £388 £370 £365
% change year-on-year
+4.72% +1.36%
Number of hourly rates quoted 1033 1077 1341
Average hourly rate £24.00 £26.50 £30.00
Average hourly rate % change year-on-year
-9.43% -11.66%
90% offered a hourly rate of more than £11.50 £12.50 £12.82
10% offered a hourly rate of more than £47.50 £45.00 £45.00
UK excluding London average hourly rate £25.00 £27.00 £30.00
% change year-on-year
-7.40% -10.00%

Marketing Analytics
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Marketing Analytics across the England region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in England

Marketing Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analytics across the England region.

Marketing Analytics Daily Rate Trend in England

Marketing Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Analytics across the England region over the 3 months to 24 December 2014.

Marketing Analytics Daily Rate Histogram in England

Marketing Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analytics across the England region.

Marketing Analytics Hourly Rate Trend in England

Marketing Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Analytics within the England region over the 3 months to 24 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +15 14 £368 -10.90% 3
South East -26 6 £300 -9.09% 1
South West - - - -
East of England - - - -
Yorkshire - - - -
East Midlands - - - - 1
Marketing Analytics
UK

Marketing Analytics
Top 30 Related IT Skills in England

For the 6 months to 24 December 2014, IT contractor jobs across the England region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Analytics.

1 37 (100.00%) Marketing
1 37 (100.00%) Analytics
2 21 (56.76%) Analytical Skills
3 20 (54.05%) SQL
3 20 (54.05%) SAS
4 17 (45.95%) Finance
5 10 (27.03%) Data Mining
5 10 (27.03%) Direct Marketing
6 9 (24.32%) Retail
7 8 (21.62%) Project Management
7 8 (21.62%) Google
7 8 (21.62%) Google Analytics
8 7 (18.92%) Customer Insight
9 6 (16.22%) WebTrends
9 6 (16.22%) SPSS
9 6 (16.22%) VBA
9 6 (16.22%) Degree
10 5 (13.51%) QlikView
10 5 (13.51%) Propensity Modelling
10 5 (13.51%) Tableau
10 5 (13.51%) CRM
10 5 (13.51%) E-Commerce
11 4 (10.81%) Data Warehouse
11 4 (10.81%) CSS
11 4 (10.81%) OLAP
11 4 (10.81%) Photoshop
11 4 (10.81%) HTML
11 4 (10.81%) Microsoft
11 4 (10.81%) Pharmaceutical
11 4 (10.81%) Content Management

Marketing Analytics
Top Related IT Skills in England by Category

For the 6 months to 24 December 2014, IT contractor jobs across the England region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 20 (54.05%) SAS
2 1 (2.70%) CMS
Applications
1 6 (16.22%) SPSS
2 4 (10.81%) Photoshop
3 3 (8.11%) MS Excel
3 3 (8.11%) Adobe Illustrator
4 2 (5.41%) MS Office
5 1 (2.70%) MS PowerPoint
5 1 (2.70%) FastStats
Business Applications
1 8 (21.62%) Google Analytics
2 6 (16.22%) WebTrends
3 2 (5.41%) Optimost
Database & Business Intelligence
1 10 (27.03%) Data Mining
2 5 (13.51%) QlikView
3 4 (10.81%) OLAP
3 4 (10.81%) Data Warehouse
4 3 (8.11%) Oracle OLAP
4 3 (8.11%) Relational Database
5 2 (5.41%) Big Data
5 2 (5.41%) Base SAS
6 1 (2.70%) SAS Enterprise Guide
6 1 (2.70%) Hadoop
6 1 (2.70%) Apache Hive
Development Applications
1 3 (8.11%) Dreamweaver
General
1 37 (100.00%) Marketing
2 17 (45.95%) Finance
3 9 (24.32%) Retail
4 4 (10.81%) Pharmaceutical
5 2 (5.41%) Publishing
6 1 (2.70%) Banking
6 1 (2.70%) Telecoms
6 1 (2.70%) Advertising
Job Titles
1 15 (40.54%) Analyst
2 7 (18.92%) Project Manager
2 7 (18.92%) Data Analyst
3 5 (13.51%) Insight Analyst
4 4 (10.81%) Senior Analyst
5 3 (8.11%) Web Developer
5 3 (8.11%) Developer
5 3 (8.11%) Senior Insight Analyst
5 3 (8.11%) Web Designer
5 3 (8.11%) Front-End Developer
5 3 (8.11%) SAS Project Manager
5 3 (8.11%) Designer
6 2 (5.41%) Web Analytics Manager
6 2 (5.41%) SAS Analyst
6 2 (5.41%) Marketing Data Analyst
6 2 (5.41%) Junior
6 2 (5.41%) Change Manager
6 2 (5.41%) Junior Data Analyst
6 2 (5.41%) Web Manager
6 2 (5.41%) Marketing Analyst
Libraries, Frameworks & Software Standards
1 4 (10.81%) HTML
1 4 (10.81%) CSS
2 3 (8.11%) Flash
2 3 (8.11%) XHTML
2 3 (8.11%) jQuery
2 3 (8.11%) HTML5
2 3 (8.11%) CSS3
Miscellaneous
1 21 (56.76%) Analytical Skills
2 4 (10.81%) Mathematics
2 4 (10.81%) Visualisation
2 4 (10.81%) Digital Media
2 4 (10.81%) User Experience
3 3 (8.11%) W3C
3 3 (8.11%) Statistics
4 2 (5.41%) Computer Science
5 1 (2.70%) FMCG
5 1 (2.70%) Data Protection Act
5 1 (2.70%) Physics
5 1 (2.70%) Psychology
Processes & Methodologies
1 37 (100.00%) Analytics
2 10 (27.03%) Direct Marketing
3 8 (21.62%) Project Management
4 7 (18.92%) Customer Insight
5 5 (13.51%) CRM
5 5 (13.51%) E-Commerce
5 5 (13.51%) Propensity Modelling
6 4 (10.81%) Campaign Analysis
6 4 (10.81%) Data Analysis
6 4 (10.81%) Stakeholder Management
6 4 (10.81%) Content Management
6 4 (10.81%) Statistical Modelling
6 4 (10.81%) Product Marketing
7 3 (8.11%) Performance Management
7 3 (8.11%) Database Marketing
7 3 (8.11%) Data Management
7 3 (8.11%) Digital Marketing
7 3 (8.11%) Campaign Management
7 3 (8.11%) Financial Analysis
7 3 (8.11%) Predictive Modelling
Programming Languages
1 20 (54.05%) SQL
2 6 (16.22%) VBA
3 4 (10.81%) R
4 3 (8.11%) JavaScript
5 1 (2.70%) Java
5 1 (2.70%) VB
5 1 (2.70%) SAS Macro
Qualifications
1 6 (16.22%) Degree
Quality Assurance & Compliance
1 3 (8.11%) WAI
2 1 (2.70%) SLA
Vendors
1 8 (21.62%) Google
2 5 (13.51%) Tableau
3 4 (10.81%) Microsoft
3 4 (10.81%) Teradata
4 3 (8.11%) Omniture
4 3 (8.11%) Adobe
4 3 (8.11%) Oracle
5 2 (5.41%) RapidMiner
5 2 (5.41%) Eloqua
6 1 (2.70%) Unica