The table below looks at the statistics for Marketing Analytics skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Analytics over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Marketing Analytics
Rank 556 568 557
Rank change year-on-year
+12 -11
Contract jobs citing Marketing Analytics 24 12 14
As % of all contract IT jobs located in England 0.051% 0.026% 0.032%
As % of the Processes & Methodologies category 0.063% 0.033% 0.041%
Number of daily rates quoted 15 6 12
Average daily rate £360 £363 £375
Average daily rate % change year-on-year
-0.68% -3.33%
90% offered a daily rate of more than £234 £241 £314
10% offered a daily rate of more than £430 £463 £425
UK excluding London average daily rate £251 £350 £330
% change year-on-year
-28.21% +6.06%
Number of hourly rates quoted 5 2 0
Average hourly rate £14.00 £18.00 -
Average hourly rate % change year-on-year
-22.22% -
UK excluding London average hourly rate £14.00 £18.00 -
% change year-on-year
-22.22% -
Marketing Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
38364 35865 34140
As % of all contract IT jobs located in England 81.30% 77.81% 77.01%
Number of daily rates quoted 25447 23262 21094
Average daily rate £425 £425 £401
Average daily rate % change year-on-year
- +5.98%
90% offered a daily rate of more than £300 £288 £275
10% offered a daily rate of more than £600 £575 £575
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 1104 964 1067
Average hourly rate £37.50 £26.00 £27.50
Average hourly rate % change year-on-year
+44.23% -5.45%
90% offered a hourly rate of more than £12.65 £12.00 £12.50
10% offered a hourly rate of more than £57.00 £46.00 £52.40
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Marketing Analytics
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Marketing Analytics across the England region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in England

Marketing Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analytics across the England region.

Marketing Analytics Daily Rate Trend in England

Marketing Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Analytics across the England region over the 3 months to 5 February 2016.

Marketing Analytics Daily Rate Histogram in England

Marketing Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analytics across the England region.

Marketing Analytics Hourly Rate Trend in England

Marketing Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Analytics within the England region over the 3 months to 5 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +3 15 £375 +3.44% 5
South East +7 7 £161 - 2
North West - 2 £360 -
Marketing Analytics
UK

Marketing Analytics
Top 30 Related IT Skills in England

For the 6 months to 5 February 2016, IT contractor jobs across the England region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Analytics.

1 26 (100.00%) Marketing
1 26 (100.00%) Analytics
2 12 (46.15%) SQL
3 10 (38.46%) Business Intelligence
4 9 (34.62%) Data Analysis
5 8 (30.77%) SAS
5 8 (30.77%) Mentoring
6 7 (26.92%) Data Modelling
6 7 (26.92%) Finance
7 6 (23.08%) MS Excel
7 6 (23.08%) SQL Server Reporting Services
7 6 (23.08%) Campaign Management
8 5 (19.23%) Segmentation Analysis
8 5 (19.23%) Social Media
8 5 (19.23%) Microsoft
8 5 (19.23%) SQL Server
8 5 (19.23%) MS Office
8 5 (19.23%) Data Management
9 4 (15.38%) Advertising
9 4 (15.38%) T-SQL
9 4 (15.38%) Web Analytics
9 4 (15.38%) User Experience
10 3 (11.54%) Pricing Data
10 3 (11.54%) Analytical Skills
10 3 (11.54%) Sysomos
10 3 (11.54%) Radian6
10 3 (11.54%) Customer Segmentation
10 3 (11.54%) Dynamics CRM
10 3 (11.54%) Unica
10 3 (11.54%) Life Science

Marketing Analytics
Top Related IT Skills in England by Category

For the 6 months to 5 February 2016, IT contractor jobs across the England region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 8 (30.77%) SAS
2 3 (11.54%) SharePoint
3 1 (3.85%) Drupal
Applications
1 6 (23.08%) MS Excel
2 5 (19.23%) MS Office
Business Applications
1 3 (11.54%) Dynamics CRM
1 3 (11.54%) Radian6
1 3 (11.54%) Unica
Cloud Services
1 2 (7.69%) Google Analytics
1 2 (7.69%) SaaS
2 1 (3.85%) AdWords
2 1 (3.85%) Google Tag Manager
Database & Business Intelligence
1 6 (23.08%) SQL Server Reporting Services
2 5 (19.23%) SQL Server
3 2 (7.69%) OLAP
3 2 (7.69%) OLAP Cube
3 2 (7.69%) Power BI
3 2 (7.69%) SQL Server Analysis Services
3 2 (7.69%) SQL Server Integration Services
General
1 26 (100.00%) Marketing
2 7 (26.92%) Finance
3 4 (15.38%) Advertising
4 3 (11.54%) Manufacturing
Job Titles
1 9 (34.62%) Analyst
2 7 (26.92%) Consultant
2 7 (26.92%) Data Analyst
3 6 (23.08%) Business Intelligence Manager
3 6 (23.08%) Business Manager
3 6 (23.08%) SQL Analyst
4 5 (19.23%) SQL Data Analyst
5 4 (15.38%) Excel Analyst
6 3 (11.54%) Business Intelligence Analyst
6 3 (11.54%) Marketing Consultant
6 3 (11.54%) Report Analyst
6 3 (11.54%) Social Media Consultant
6 3 (11.54%) Social Media Manager
6 3 (11.54%) SQL Reporting Analyst
7 2 (7.69%) Cloud Consultant
7 2 (7.69%) Digital Director
7 2 (7.69%) OLAP Analyst
7 2 (7.69%) Server Analyst
7 2 (7.69%) SQL Server Analyst
8 1 (3.85%) Digital Analyst
Libraries, Frameworks & Software Standards
1 3 (11.54%) COM
2 1 (3.85%) HTML
Miscellaneous
1 5 (19.23%) Social Media
2 4 (15.38%) User Experience
3 3 (11.54%) Analytical Skills
3 3 (11.54%) Digital Media
3 3 (11.54%) Life Science
3 3 (11.54%) Pricing Data
4 2 (7.69%) Credit Risk
4 2 (7.69%) Data Integration
4 2 (7.69%) Market Risk
4 2 (7.69%) Visualisation
Processes & Methodologies
1 26 (100.00%) Analytics
2 10 (38.46%) Business Intelligence
3 9 (34.62%) Data Analysis
4 8 (30.77%) Mentoring
5 7 (26.92%) Data Modelling
6 6 (23.08%) Campaign Management
7 5 (19.23%) Data Management
7 5 (19.23%) Segmentation Analysis
8 4 (15.38%) Web Analytics
9 3 (11.54%) Agile Software Development
9 3 (11.54%) CRM
9 3 (11.54%) Customer Segmentation
9 3 (11.54%) Digital Marketing
9 3 (11.54%) Use Case
10 2 (7.69%) B2B
10 2 (7.69%) Performance Monitoring
10 2 (7.69%) Service Delivery
11 1 (3.85%) Competitor Analysis
11 1 (3.85%) Customer Engagement
11 1 (3.85%) SEO
Programming Languages
1 12 (46.15%) SQL
2 4 (15.38%) T-SQL
Qualifications
1 1 (3.85%) Degree
1 1 (3.85%) MBA
Vendors
1 5 (19.23%) Microsoft
2 3 (11.54%) Adobe
2 3 (11.54%) Facebook
2 3 (11.54%) IBM
2 3 (11.54%) Salesforce.com
2 3 (11.54%) Sitecore
2 3 (11.54%) Sysomos
2 3 (11.54%) Tableau
3 2 (7.69%) Google
4 1 (3.85%) SAP