The table below looks at the statistics for Marketing Analytics skills in IT contracts advertised for the England region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing Analytics over the 3 months to 25 August 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
25 Aug 2016
Same period 2015 Same period 2014
Marketing Analytics
Rank 626 619 597
Rank change year-on-year
-7 -22
Contract jobs citing Marketing Analytics 9 10 10
As % of all contract IT jobs located in England 0.018% 0.019% 0.020%
As % of the Processes & Methodologies category 0.022% 0.023% 0.025%
Number of daily rates quoted 9 7 7
Median daily rate £350 £750 £250
Median daily rate % change year-on-year
-53.33% +200.00%
90% offered a daily rate of more than £200 £550 £125
10% offered a daily rate of more than £502 £785 £385
UK excluding London median daily rate £263 - £400
Number of hourly rates quoted 0 0 1
Median hourly rate - - £112.50
UK excluding London median hourly rate - - -
Marketing Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
41809 42609 40117
As % of all contract IT jobs located in England 83.03% 80.40% 78.79%
Number of daily rates quoted 27858 28200 25340
Median daily rate £450 £425 £413
Median daily rate % change year-on-year
+5.88% +3.03%
90% offered a daily rate of more than £300 £290 £275
10% offered a daily rate of more than £600 £588 £575
UK excluding London median daily rate £400 £396 £375
% change year-on-year
+1.01% +5.60%
Number of hourly rates quoted 1000 1145 1121
Median hourly rate £30.00 £30.00 £22.72
Median hourly rate % change year-on-year
- +32.04%
90% offered a hourly rate of more than £12.58 £13.00 £12.50
10% offered a hourly rate of more than £52.00 £52.00 £45.00
UK excluding London median hourly rate £30.00 £32.54 £25.00
% change year-on-year
-7.80% +30.16%

Marketing Analytics
Jobs Demand Trend in England

The demand trend of contract jobs across the England region citing Marketing Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in England

Marketing Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analytics across the England region.

Marketing Analytics Daily Rate Trend in England

Marketing Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Analytics across the England region over the 3 months to 25 August 2016.

Marketing Analytics Daily Rate Histogram in England

Marketing Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analytics across the England region.

Marketing Analytics Hourly Rate Trend in England

Marketing Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Analytics within the England region over the 3 months to 25 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -15 8 £386 -48.50% 3
South West - 1 £325 - 1
Marketing Analytics
UK

Marketing Analytics
Top 30 Related IT Skills in England

For the 6 months to 25 August 2016, IT contractor jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Marketing Analytics.

1 19 (100.00%) Marketing
1 19 (100.00%) Analytics
2 14 (73.68%) SQL
3 12 (63.16%) SAS
4 11 (57.89%) Analytical Skills
5 7 (36.84%) Business Intelligence
5 7 (36.84%) CRM
5 7 (36.84%) Degree
6 5 (26.32%) Mathematics
6 5 (26.32%) Finance
7 4 (21.05%) Advertising
7 4 (21.05%) E-Commerce
7 4 (21.05%) Data Modelling
7 4 (21.05%) Data Mining
7 4 (21.05%) ETL
7 4 (21.05%) SQL Server
7 4 (21.05%) Actionable Insight
8 3 (15.79%) Direct Marketing
8 3 (15.79%) T-SQL
8 3 (15.79%) SPSS
8 3 (15.79%) Contact Management
8 3 (15.79%) SQL Server Reporting Services
8 3 (15.79%) Data Analysis
8 3 (15.79%) Economics
8 3 (15.79%) Google
8 3 (15.79%) R
8 3 (15.79%) Computer Science
8 3 (15.79%) Google Analytics
8 3 (15.79%) Digital Marketing
8 3 (15.79%) Statistical Analysis

Marketing Analytics
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (63.16%) SAS
2 1 (5.26%) CMS
2 1 (5.26%) Confluence
2 1 (5.26%) Facebook Platform
Applications
1 3 (15.79%) SPSS
2 2 (10.53%) MS Excel
3 1 (5.26%) MS Office
3 1 (5.26%) MS PowerPoint
3 1 (5.26%) MS Visio
3 1 (5.26%) Spreadsheet
Business Applications
1 1 (5.26%) Data Workbench
1 1 (5.26%) Dynamics AX
1 1 (5.26%) Eloqua
1 1 (5.26%) FastStats
1 1 (5.26%) Radian6
1 1 (5.26%) WebTrends
Cloud Services
1 3 (15.79%) Google Analytics
2 1 (5.26%) Adobe Analytics
2 1 (5.26%) AdWords
Communications & Networking
1 1 (5.26%) Internet
Database & Business Intelligence
1 4 (21.05%) Data Mining
1 4 (21.05%) SQL Server
2 3 (15.79%) SQL Server Reporting Services
3 2 (10.53%) OLAP
3 2 (10.53%) OLTP
3 2 (10.53%) Power BI
3 2 (10.53%) Relational Database
3 2 (10.53%) SAS Data Integration Studio
4 1 (5.26%) Base SAS
4 1 (5.26%) Data Warehouse
4 1 (5.26%) Hadoop
4 1 (5.26%) PowerPivot
4 1 (5.26%) SQL Server Analysis Services
4 1 (5.26%) SQL Server Integration Services
Development Applications
1 1 (5.26%) SQL Server Management Studio (SSMS)
General
1 19 (100.00%) Marketing
2 5 (26.32%) Finance
3 4 (21.05%) Advertising
4 2 (10.53%) Retail
5 1 (5.26%) Legal
5 1 (5.26%) Publishing
Job Titles
1 10 (52.63%) Analyst
2 5 (26.32%) Marketing Analyst
3 4 (21.05%) Data Analyst
4 3 (15.79%) Business Intelligence Manager
4 3 (15.79%) Business Manager
4 3 (15.79%) Insight Analyst
5 2 (10.53%) Marketing Data Analyst
5 2 (10.53%) Marketing Insight Analyst
6 1 (5.26%) Analytics Consultant
6 1 (5.26%) Analytics Manager
6 1 (5.26%) Digital Analyst
6 1 (5.26%) Digital Analytics Consultant
6 1 (5.26%) Digital Product Manager
6 1 (5.26%) E-Commerce Product Manager
6 1 (5.26%) Junior Marketing Analyst
6 1 (5.26%) Marketing Analytics Analyst
6 1 (5.26%) Marketing Analytics Consultant
6 1 (5.26%) Marketing Analytics Manager
6 1 (5.26%) Senior Digital Project Manager
6 1 (5.26%) SQL Analyst
Libraries, Frameworks & Software Standards
1 1 (5.26%) MDX
Miscellaneous
1 11 (57.89%) Analytical Skills
2 5 (26.32%) Mathematics
3 3 (15.79%) Computer Science
3 3 (15.79%) Economics
4 2 (10.53%) Data Integration
4 2 (10.53%) Statistics
4 2 (10.53%) Virtual Team
4 2 (10.53%) Visualisation
5 1 (5.26%) Data Protection Act
5 1 (5.26%) Data Structures
5 1 (5.26%) Social Media
Processes & Methodologies
1 19 (100.00%) Analytics
2 7 (36.84%) Business Intelligence
2 7 (36.84%) CRM
3 4 (21.05%) Actionable Insight
3 4 (21.05%) Data Modelling
3 4 (21.05%) E-Commerce
3 4 (21.05%) ETL
4 3 (15.79%) Contact Management
4 3 (15.79%) Data Analysis
4 3 (15.79%) Digital Marketing
4 3 (15.79%) Direct Marketing
4 3 (15.79%) Statistical Analysis
5 2 (10.53%) Agile Software Development
5 2 (10.53%) Econometrics
5 2 (10.53%) Mentoring
5 2 (10.53%) SEO
5 2 (10.53%) Stakeholder Management
5 2 (10.53%) Statistical Modelling
5 2 (10.53%) User Acceptance Testing
6 1 (5.26%) Business Analytics
Programming Languages
1 14 (73.68%) SQL
2 3 (15.79%) R
2 3 (15.79%) T-SQL
3 2 (10.53%) Python
3 2 (10.53%) VBA
4 1 (5.26%) SAS Macro
Qualifications
1 7 (36.84%) Degree
2 1 (5.26%) MBA
Quality Assurance & Compliance
1 2 (10.53%) Data Quality
2 1 (5.26%) QA
2 1 (5.26%) SLA
Vendors
1 3 (15.79%) Google
2 2 (10.53%) Microsoft
3 1 (5.26%) Adobe
3 1 (5.26%) Apteco
3 1 (5.26%) DoubleClick
3 1 (5.26%) Facebook
3 1 (5.26%) Marin
3 1 (5.26%) Omniture
3 1 (5.26%) Oracle
3 1 (5.26%) SAP
3 1 (5.26%) Twitter
3 1 (5.26%) Yahoo!