The table below looks at the statistics for Marketing Analytics skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Analytics over the 3 months to 28 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Aug 2014
Same period 2013 Same period 2012
Marketing Analytics
Rank 566 552 556
Rank change year-on-year
-14 +4
Contract jobs citing Marketing Analytics 12 10 13
As % of all contract IT jobs located in England 0.024% 0.021% 0.024%
As % of the Processes & Methodologies category 0.032% 0.028% 0.034%
Number of daily rates quoted 8 6 10
Average daily rate
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of your Daily Rate
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£313 £355 £305
Average daily rate % change year-on-year
-11.97% +16.39%
90% offered a daily rate of more than £125 £321 £212
10% offered a daily rate of more than £430 £394 £415
UK excluding London average daily rate £400 £311 £350
% change year-on-year
+28.51% -11.07%
Number of hourly rates quoted 1 0 0
Average hourly rate £112.50 - -
UK excluding London average hourly rate - - -
Marketing Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
37593 35462 37976
As % of all contract IT jobs located in England 74.67% 73.73% 71.54%
Number of daily rates quoted 23709 22246 22478
Average daily rate £413 £405 £400
Average daily rate % change year-on-year
+1.85% +1.25%
90% offered a daily rate of more than £275 £275 £265
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £375 £370 £360
% change year-on-year
+1.35% +2.77%
Number of hourly rates quoted 1066 975 1367
Average hourly rate £22.50 £29.25 £32.50
Average hourly rate % change year-on-year
-23.07% -10.00%
90% offered a hourly rate of more than £12.50 £12.75 £13.50
10% offered a hourly rate of more than £45.60 £50.00 £45.00
UK excluding London average hourly rate £25.00 £30.00 £31.00
% change year-on-year
-16.66% -3.22%

Marketing Analytics
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Marketing Analytics across the England region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in England

Marketing Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analytics across the England region.

Marketing Analytics Daily Rate Trend in England

Marketing Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Analytics across the England region over the 3 months to 28 August 2014.

Marketing Analytics Daily Rate Histogram in England

Marketing Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analytics across the England region.

Marketing Analytics Hourly Rate Trend in England

Marketing Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Analytics within the England region over the 3 months to 28 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +12 11 £250 -35.27% 7
South East -7 1 £400 +24.03% 2
South West - - - -
East of England - - - -
East Midlands - - - -
North West - - - -
Marketing Analytics
UK

Marketing Analytics
Top 30 Related IT Skills in England

For the 6 months to 28 August 2014, IT contractor jobs across the England region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Analytics.

1 22 (100.00%) Marketing
1 22 (100.00%) Analytics
2 13 (59.09%) SAS
3 10 (45.45%) SQL
4 7 (31.82%) Direct Marketing
4 7 (31.82%) Relational Database
5 5 (22.73%) Customer Insight
5 5 (22.73%) Finance
5 5 (22.73%) CRM
6 4 (18.18%) Degree
6 4 (18.18%) Retail
6 4 (18.18%) Database Marketing
6 4 (18.18%) Tableau
7 3 (13.64%) Google Analytics
7 3 (13.64%) Digital Marketing
7 3 (13.64%) Teradata
7 3 (13.64%) Google
7 3 (13.64%) MS Excel
7 3 (13.64%) Data Mining
7 3 (13.64%) Project Management
8 2 (9.09%) Pharmaceutical
8 2 (9.09%) SPSS
8 2 (9.09%) Financial Institution
8 2 (9.09%) E-Commerce
8 2 (9.09%) Microsoft
8 2 (9.09%) Statistical Analysis
8 2 (9.09%) Web Analytics
8 2 (9.09%) Data Analysis
8 2 (9.09%) Data Management
8 2 (9.09%) Base SAS

Marketing Analytics
Top Related IT Skills in England by Category

For the 6 months to 28 August 2014, IT contractor jobs across the England region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 13 (59.09%) SAS
2 1 (4.55%) CMS
Applications
1 3 (13.64%) MS Excel
2 2 (9.09%) SPSS
3 1 (4.55%) MS PowerPoint
3 1 (4.55%) FastStats
3 1 (4.55%) Photoshop
3 1 (4.55%) MS Office
Business Applications
1 3 (13.64%) Google Analytics
Database & Business Intelligence
1 7 (31.82%) Relational Database
2 3 (13.64%) Data Mining
3 2 (9.09%) Base SAS
4 1 (4.55%) SAS Enterprise Guide
4 1 (4.55%) Hadoop
4 1 (4.55%) Oracle OLAP
4 1 (4.55%) DB2
4 1 (4.55%) OLAP
General
1 22 (100.00%) Marketing
2 5 (22.73%) Finance
3 4 (18.18%) Retail
4 2 (9.09%) Pharmaceutical
4 2 (9.09%) Financial Institution
5 1 (4.55%) Advertising
Job Titles
1 18 (81.82%) Analyst
2 8 (36.36%) Data Analyst
3 7 (31.82%) Junior
3 7 (31.82%) Junior Analyst
4 5 (22.73%) Marketing Analyst
5 3 (13.64%) Insight Analyst
5 3 (13.64%) SAS Analyst
6 2 (9.09%) Report Analyst
6 2 (9.09%) Senior Analyst
6 2 (9.09%) Customer Insight Analyst
6 2 (9.09%) SAS Customer Insight Analyst
6 2 (9.09%) SAS Data Analyst
6 2 (9.09%) Customer Analyst
6 2 (9.09%) Junior Data Analyst
7 1 (4.55%) Project Manager
7 1 (4.55%) Channel Marketing Manager
7 1 (4.55%) SAS Project Manager
7 1 (4.55%) Developer
7 1 (4.55%) Marketing Manager
7 1 (4.55%) Senior SAS Analyst
Libraries, Frameworks & Software Standards
1 1 (4.55%) HTML
1 1 (4.55%) CSS
Miscellaneous
1 2 (9.09%) Visualisation
2 1 (4.55%) Digital Media
2 1 (4.55%) Statistics
2 1 (4.55%) Data Protection Act
2 1 (4.55%) Mathematics
2 1 (4.55%) Computer Science
2 1 (4.55%) Credit Risk
Processes & Methodologies
1 22 (100.00%) Analytics
2 7 (31.82%) Direct Marketing
3 5 (22.73%) CRM
3 5 (22.73%) Customer Insight
4 4 (18.18%) Database Marketing
5 3 (13.64%) Digital Marketing
5 3 (13.64%) Project Management
6 2 (9.09%) E-Commerce
6 2 (9.09%) Data Management
6 2 (9.09%) Data Analysis
6 2 (9.09%) Web Analytics
6 2 (9.09%) Statistical Analysis
6 2 (9.09%) Financial Analysis
6 2 (9.09%) Data Virtualisation
7 1 (4.55%) Campaign Management
7 1 (4.55%) Web Marketing
7 1 (4.55%) Statistical Modelling
7 1 (4.55%) Content Management
7 1 (4.55%) B2B
7 1 (4.55%) Stakeholder Management
Programming Languages
1 10 (45.45%) SQL
2 1 (4.55%) VBA
2 1 (4.55%) R
Qualifications
1 4 (18.18%) Degree
Vendors
1 4 (18.18%) Tableau
2 3 (13.64%) Google
2 3 (13.64%) Teradata
3 2 (9.09%) Microsoft
3 2 (9.09%) Eloqua
4 1 (4.55%) Oracle
4 1 (4.55%) Adobe
4 1 (4.55%) Omniture