The table below looks at the statistics for Marketing Analytics skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Analytics over the 3 months to 2 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
2 Jul 2015
Same period 2014 Same period 2013
Marketing Analytics
Rank 570 559 528
Rank change year-on-year
-11 -31
Contract jobs citing Marketing Analytics 16 12 14
As % of all contract IT jobs located in England 0.032% 0.025% 0.031%
As % of the Processes & Methodologies category 0.041% 0.032% 0.042%
Number of daily rates quoted 12 11 2
Average daily rate
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of your Daily Rate
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£650 £250 £360
Average daily rate % change year-on-year
+160.00% -30.55%
90% offered a daily rate of more than £325 £125 £328
10% offered a daily rate of more than £773 £400 £392
UK excluding London average daily rate £400 £400 £250
% change year-on-year
- +60.00%
Number of hourly rates quoted 0 1 0
Average hourly rate - £32.00 -
UK excluding London average hourly rate - - -
Marketing Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
38825 37125 33654
As % of all contract IT jobs located in England 77.63% 76.37% 75.10%
Number of daily rates quoted 25541 23575 20700
Average daily rate £415 £405 £415
Average daily rate % change year-on-year
+2.46% -2.40%
90% offered a daily rate of more than £288 £275 £275
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £388 £375 £370
% change year-on-year
+3.33% +1.35%
Number of hourly rates quoted 1038 1126 1021
Average hourly rate £27.50 £26.50 £31.13
Average hourly rate % change year-on-year
+3.77% -14.85%
90% offered a hourly rate of more than £12.35 £13.00 £13.50
10% offered a hourly rate of more than £50.00 £46.00 £48.84
UK excluding London average hourly rate £30.00 £28.50 £30.50
% change year-on-year
+5.26% -6.55%

Marketing Analytics
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Marketing Analytics across the England region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in England

Marketing Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analytics across the England region.

Marketing Analytics Daily Rate Trend in England

Marketing Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Analytics across the England region over the 3 months to 2 July 2015.

Marketing Analytics Daily Rate Histogram in England

Marketing Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analytics across the England region.

Marketing Analytics Hourly Rate Trend in England

Marketing Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Analytics within the England region over the 3 months to 2 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +6 14 £700 +261.29% 6
South East -23 1 £325 -18.75% 1
South West - 1 £475 -
Marketing Analytics
UK

Marketing Analytics
Top 30 Related IT Skills in England

For the 6 months to 2 July 2015, IT contractor jobs across the England region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Analytics.

1 28 (100.00%) Marketing
1 28 (100.00%) Analytics
2 12 (42.86%) Customer Insight
2 12 (42.86%) SAS
3 9 (32.14%) Finance
4 6 (21.43%) Digital Marketing
4 6 (21.43%) Analytical Skills
5 5 (17.86%) Coaching
5 5 (17.86%) PRINCE2 Practitioner
5 5 (17.86%) SQL
5 5 (17.86%) PRINCE2
6 4 (14.29%) Postgraduate
6 4 (14.29%) Data Mining
6 4 (14.29%) Stakeholder Management
6 4 (14.29%) Agile Software Development
6 4 (14.29%) Retail
6 4 (14.29%) Email Marketing
6 4 (14.29%) Predictive Modelling
6 4 (14.29%) User Experience
7 3 (10.71%) Statistical Modelling
7 3 (10.71%) Campaign Analysis
7 3 (10.71%) Propensity Modelling
7 3 (10.71%) Data Analysis
7 3 (10.71%) Direct Marketing
7 3 (10.71%) Risk Management
7 3 (10.71%) Adobe
8 2 (7.14%) GCP
8 2 (7.14%) MS Excel
8 2 (7.14%) CRM
8 2 (7.14%) MS Office

Marketing Analytics
Top Related IT Skills in England by Category

For the 6 months to 2 July 2015, IT contractor jobs across the England region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 12 (42.86%) SAS
2 1 (3.57%) Apache Pig
Applications
1 2 (7.14%) MS Office
1 2 (7.14%) MS Excel
2 1 (3.57%) SPSS
2 1 (3.57%) PowerPivot
Business Applications
1 1 (3.57%) Adobe Campaign
Cloud Services
1 1 (3.57%) Google Analytics
1 1 (3.57%) Adobe Analytics
Database & Business Intelligence
1 4 (14.29%) Data Mining
2 1 (3.57%) SQL Server Analysis Services
2 1 (3.57%) Hadoop
2 1 (3.57%) Apache Hive
2 1 (3.57%) Relational Database
2 1 (3.57%) Microsoft Power View
Development Applications
1 1 (3.57%) ProC
General
1 28 (100.00%) Marketing
2 9 (32.14%) Finance
3 4 (14.29%) Retail
4 2 (7.14%) Games
5 1 (3.57%) Publishing
5 1 (3.57%) Pharmaceutical
5 1 (3.57%) Financial Institution
Job Titles
1 12 (42.86%) Analyst
2 6 (21.43%) Programme Manager
3 4 (14.29%) Data Analyst
3 4 (14.29%) Marketing Analyst
3 4 (14.29%) Digital Marketing Specialist
4 3 (10.71%) Insight Analyst
4 3 (10.71%) Programme Director
5 2 (7.14%) Customer Analyst
5 2 (7.14%) SAS Customer Insight Analyst
5 2 (7.14%) Customer Insight Analyst
6 1 (3.57%) Marketing Data Analyst
6 1 (3.57%) SAS Data Analyst
6 1 (3.57%) Senior Insight Analyst
6 1 (3.57%) Web Analyst
6 1 (3.57%) SAS Programmer
6 1 (3.57%) SAS Analyst
6 1 (3.57%) Programmer
6 1 (3.57%) Report Analyst
6 1 (3.57%) Senior Analyst
Miscellaneous
1 6 (21.43%) Analytical Skills
2 4 (14.29%) User Experience
3 2 (7.14%) Social Media
4 1 (3.57%) Statistics
4 1 (3.57%) Mathematics
4 1 (3.57%) Biotechnology
4 1 (3.57%) Credit Risk
4 1 (3.57%) Online Games
Processes & Methodologies
1 28 (100.00%) Analytics
2 12 (42.86%) Customer Insight
3 6 (21.43%) Digital Marketing
4 5 (17.86%) PRINCE2
4 5 (17.86%) Coaching
5 4 (14.29%) Predictive Modelling
5 4 (14.29%) Stakeholder Management
5 4 (14.29%) Agile Software Development
5 4 (14.29%) Email Marketing
6 3 (10.71%) Risk Management
6 3 (10.71%) Data Analysis
6 3 (10.71%) Direct Marketing
6 3 (10.71%) Campaign Analysis
6 3 (10.71%) Propensity Modelling
6 3 (10.71%) Statistical Modelling
7 2 (7.14%) Predictive Analytics
7 2 (7.14%) Web Analytics
7 2 (7.14%) Customer Analysis
7 2 (7.14%) CRM
7 2 (7.14%) Data Modelling
Programming Languages
1 5 (17.86%) SQL
2 1 (3.57%) T-SQL
2 1 (3.57%) Data Analysis Expressions (DAX)
2 1 (3.57%) C#
Qualifications
1 5 (17.86%) PRINCE2 Practitioner
2 4 (14.29%) Postgraduate
3 2 (7.14%) Degree
4 1 (3.57%) Security Cleared
Quality Assurance & Compliance
1 2 (7.14%) GCP
2 1 (3.57%) CDISC
Vendors
1 3 (10.71%) Adobe
2 1 (3.57%) Salesforce.com
2 1 (3.57%) Omniture
2 1 (3.57%) Google
2 1 (3.57%) Tableau
2 1 (3.57%) Sysomos
2 1 (3.57%) Microsoft