The table below looks at the statistics for Marketing Analytics skills in IT contracts advertised for the England region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing Analytics over the 3 months to 7 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
7 Dec 2016
Same period 2015 Same period 2014
Marketing Analytics
Rank 586 612 603
Rank change year-on-year
+26 -9
Contract jobs citing Marketing Analytics 9 7 24
As % of all contract IT jobs located in England 0.020% 0.014% 0.047%
As % of the Processes & Methodologies category 0.024% 0.017% 0.060%
Number of daily rates quoted 3 6 21
Median daily rate £650 £401 £360
Median daily rate % change year-on-year
+62.29% +11.25%
90% offered a daily rate of more than £470 £161 £200
10% offered a daily rate of more than £690 £425 £550
UK excluding London median daily rate £650 £161 £500
% change year-on-year
+303.10% -67.75%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -
Marketing Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
38173 41342 39811
As % of all contract IT jobs located in England 82.79% 81.45% 77.14%
Number of daily rates quoted 25638 27209 26333
Median daily rate £450 £425 £425
Median daily rate % change year-on-year
+5.88% -
90% offered a daily rate of more than £300 £300 £280
10% offered a daily rate of more than £600 £600 £600
UK excluding London median daily rate £413 £400 £385
% change year-on-year
+3.12% +3.89%
Number of hourly rates quoted 1000 1236 1136
Median hourly rate £29.00 £31.44 £24.00
Median hourly rate % change year-on-year
-7.76% +31.00%
90% offered a hourly rate of more than £12.50 £12.50 £11.75
10% offered a hourly rate of more than £50.00 £50.00 £47.50
UK excluding London median hourly rate £31.00 £35.00 £25.00
% change year-on-year
-11.42% +40.00%

Marketing Analytics
Jobs Demand Trend in England

The demand trend of contract jobs across the England region citing Marketing Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in England

Marketing Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analytics across the England region.

Marketing Analytics Daily Rate Trend in England

Marketing Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Analytics across the England region over the 3 months to 7 December 2016.

Marketing Analytics Daily Rate Histogram in England

Marketing Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analytics across the England region.

Marketing Analytics Hourly Rate Trend in England

Marketing Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Analytics within the England region over the 3 months to 7 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +3 5 - - 5
South East +30 2 £425 +163.56%
West Midlands - 2 £675 -
Marketing Analytics
UK

Marketing Analytics
Top 30 Related IT Skills in England

For the 6 months to 7 December 2016, IT contractor jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Marketing Analytics.

1 17 (100.00%) Marketing
1 17 (100.00%) Analytics
2 8 (47.06%) Digital Marketing
2 8 (47.06%) Visualisation
3 7 (41.18%) E-Commerce
4 6 (35.29%) SQL
4 6 (35.29%) SEO
4 6 (35.29%) Retail
4 6 (35.29%) Data Analysis
4 6 (35.29%) Data Visualisation
5 5 (29.41%) Tableau
5 5 (29.41%) Social Media
5 5 (29.41%) Data Quality
5 5 (29.41%) Performance Analysis
5 5 (29.41%) Customer Insight
5 5 (29.41%) Analytical Skills
5 5 (29.41%) Digital Analytics
5 5 (29.41%) Pay per click
5 5 (29.41%) Web Analytics
5 5 (29.41%) DoubleClick
5 5 (29.41%) FMCG
5 5 (29.41%) SAS
5 5 (29.41%) Business Intelligence
6 3 (17.65%) CRM
6 3 (17.65%) ETL
6 3 (17.65%) Degree
6 3 (17.65%) Mathematics
6 3 (17.65%) Computer Science
6 3 (17.65%) Actionable Insight
7 2 (11.76%) Power BI

Marketing Analytics
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (29.41%) SAS
2 1 (5.88%) Confluence
Applications
1 1 (5.88%) MS Excel
1 1 (5.88%) MS Visio
1 1 (5.88%) SPSS
Business Applications
1 1 (5.88%) Dynamics AX
1 1 (5.88%) Infor M3
Cloud Services
1 1 (5.88%) Google Analytics
Database & Business Intelligence
1 2 (11.76%) Data Warehouse
1 2 (11.76%) Hadoop
1 2 (11.76%) Power BI
1 2 (11.76%) SAS Data Integration Studio
1 2 (11.76%) SQL Server
2 1 (5.88%) Base SAS
2 1 (5.88%) Big Data
2 1 (5.88%) Relational Database
2 1 (5.88%) SAS Enterprise Guide
2 1 (5.88%) SAS Enterprise Miner
General
1 17 (100.00%) Marketing
2 6 (35.29%) Retail
3 2 (11.76%) Finance
Job Titles
1 6 (35.29%) Analyst
2 5 (29.41%) Analytics Manager
2 5 (29.41%) Digital Analytics Manager
3 2 (11.76%) Architect
3 2 (11.76%) Developer
3 2 (11.76%) Insight Analyst
4 1 (5.88%) Analyst Developer
4 1 (5.88%) Business Intelligence Analyst
4 1 (5.88%) Consultant
4 1 (5.88%) Data Analyst
4 1 (5.88%) Data Architect
4 1 (5.88%) Data Manager
4 1 (5.88%) Database Analyst
4 1 (5.88%) Database Developer
4 1 (5.88%) Developer Analyst
4 1 (5.88%) Digital Marketing Consultant
4 1 (5.88%) Marketing Analyst
4 1 (5.88%) SAS Analyst
4 1 (5.88%) SAS Developer
4 1 (5.88%) Senior Architect
Miscellaneous
1 8 (47.06%) Visualisation
2 5 (29.41%) Analytical Skills
2 5 (29.41%) FMCG
2 5 (29.41%) Social Media
3 3 (17.65%) Computer Science
3 3 (17.65%) Mathematics
4 2 (11.76%) Data Integration
4 2 (11.76%) Statistics
4 2 (11.76%) Virtual Team
5 1 (5.88%) Data Structures
5 1 (5.88%) Economics
Processes & Methodologies
1 17 (100.00%) Analytics
2 8 (47.06%) Digital Marketing
3 7 (41.18%) E-Commerce
4 6 (35.29%) Data Analysis
4 6 (35.29%) Data Visualisation
4 6 (35.29%) SEO
5 5 (29.41%) Business Intelligence
5 5 (29.41%) Customer Insight
5 5 (29.41%) Digital Analytics
5 5 (29.41%) Pay per click
5 5 (29.41%) Performance Analysis
5 5 (29.41%) Web Analytics
6 3 (17.65%) Actionable Insight
6 3 (17.65%) CRM
6 3 (17.65%) ETL
7 2 (11.76%) Data Management
8 1 (5.88%) Agile Software Development
8 1 (5.88%) Direct Marketing
8 1 (5.88%) Migration
8 1 (5.88%) Stakeholder Management
Programming Languages
1 6 (35.29%) SQL
2 2 (11.76%) Python
3 1 (5.88%) R
3 1 (5.88%) SAS Macro
3 1 (5.88%) VBA
Qualifications
1 3 (17.65%) Degree
Quality Assurance & Compliance
1 5 (29.41%) Data Quality
Vendors
1 5 (29.41%) DoubleClick
1 5 (29.41%) Tableau
2 1 (5.88%) Google
2 1 (5.88%) Infor
2 1 (5.88%) Microsoft
2 1 (5.88%) Oracle
2 1 (5.88%) SAP
2 1 (5.88%) Teradata