The table below looks at the statistics for Marketing Analytics skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Analytics over the 3 months to 4 May 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
4 May 2015
Same period 2014 Same period 2013
Marketing Analytics
Rank 565 554 513
Rank change year-on-year
-11 -41
Contract jobs citing Marketing Analytics 14 12 11
As % of all contract IT jobs located in England 0.028% 0.024% 0.026%
As % of the Processes & Methodologies category 0.036% 0.032% 0.035%
Number of daily rates quoted 11 8 1
Average daily rate
Keep up to 90%
of your Daily Rate
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£400 £313 £650
Average daily rate % change year-on-year
+28.00% -51.92%
UK excluding London average daily rate £400 - £450
Number of hourly rates quoted 2 1 0
Average hourly rate £18.00 £32.00 -
Average hourly rate % change year-on-year
-43.75% -
UK excluding London average hourly rate £18.00 - -
Marketing Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
38796 37334 31724
As % of all contract IT jobs located in England 76.69% 75.35% 73.97%
Number of daily rates quoted 24615 23753 19390
Average daily rate £420 £401 £413
Average daily rate % change year-on-year
+4.86% -2.90%
90% offered a daily rate of more than £285 £275 £275
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £388 £375 £360
% change year-on-year
+3.33% +4.16%
Number of hourly rates quoted 1132 1102 1000
Average hourly rate £28.69 £28.83 £32.00
Average hourly rate % change year-on-year
-0.46% -9.92%
90% offered a hourly rate of more than £12.00 £12.32 £13.55
10% offered a hourly rate of more than £47.88 £47.50 £54.00
UK excluding London average hourly rate £30.00 £30.00 £32.00
% change year-on-year
- -6.25%

Marketing Analytics
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Marketing Analytics across the England region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in England

Marketing Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analytics across the England region.

Marketing Analytics Daily Rate Trend in England

Marketing Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Analytics across the England region over the 3 months to 4 May 2015.

Marketing Analytics Daily Rate Histogram in England

Marketing Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analytics across the England region.

Marketing Analytics Hourly Rate Trend in England

Marketing Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Analytics within the England region over the 3 months to 4 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +6 10 £400 +28.00% 7
Yorkshire - 2 - - 1
South West +7 1 £475 - 1
South East - 1 £325 - 4
Marketing Analytics
UK

Marketing Analytics
Top 30 Related IT Skills in England

For the 6 months to 4 May 2015, IT contractor jobs across the England region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Analytics.

1 28 (100.00%) Marketing
1 28 (100.00%) Analytics
2 12 (42.86%) SAS
3 11 (39.29%) Finance
4 9 (32.14%) SQL
5 8 (28.57%) Analytical Skills
6 6 (21.43%) User Experience
6 6 (21.43%) Digital Marketing
7 5 (17.86%) Direct Marketing
7 5 (17.86%) Email Marketing
7 5 (17.86%) Adobe
7 5 (17.86%) Data Analysis
7 5 (17.86%) Omniture
8 4 (14.29%) Google
8 4 (14.29%) Risk Management
8 4 (14.29%) Stakeholder Management
8 4 (14.29%) Data Mining
8 4 (14.29%) Postgraduate
8 4 (14.29%) Google Analytics
8 4 (14.29%) Customer Insight
8 4 (14.29%) Adobe Analytics
8 4 (14.29%) Predictive Modelling
9 3 (10.71%) Statistical Modelling
9 3 (10.71%) MS Excel
9 3 (10.71%) MS Office
9 3 (10.71%) WebTrends
9 3 (10.71%) Web Analytics
9 3 (10.71%) Retail
9 3 (10.71%) Degree
10 2 (7.14%) WAI

Marketing Analytics
Top Related IT Skills in England by Category

For the 6 months to 4 May 2015, IT contractor jobs across the England region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 12 (42.86%) SAS
2 1 (3.57%) Apache Pig
Applications
1 3 (10.71%) MS Excel
1 3 (10.71%) MS Office
2 2 (7.14%) Adobe Illustrator
2 2 (7.14%) Photoshop
3 1 (3.57%) PowerPivot
3 1 (3.57%) SPSS
Business Applications
1 3 (10.71%) WebTrends
Cloud Services
1 4 (14.29%) Google Analytics
1 4 (14.29%) Adobe Analytics
Database & Business Intelligence
1 4 (14.29%) Data Mining
2 2 (7.14%) Relational Database
3 1 (3.57%) Big Data
3 1 (3.57%) Apache Hive
3 1 (3.57%) SQL Server Analysis Services
3 1 (3.57%) Base SAS
3 1 (3.57%) Hadoop
3 1 (3.57%) Microsoft Power View
Development Applications
1 2 (7.14%) Dreamweaver
2 1 (3.57%) ProC
General
1 28 (100.00%) Marketing
2 11 (39.29%) Finance
3 3 (10.71%) Retail
4 2 (7.14%) Pharmaceutical
5 1 (3.57%) Financial Institution
5 1 (3.57%) Games
5 1 (3.57%) Telecoms
5 1 (3.57%) Publishing
Job Titles
1 13 (46.43%) Analyst
2 5 (17.86%) Data Analyst
2 5 (17.86%) Marketing Analyst
3 4 (14.29%) Consultant
3 4 (14.29%) Marketing Consultant
3 4 (14.29%) Digital Marketing Specialist
4 3 (10.71%) Web Analytics Consultant
4 3 (10.71%) Cloud Consultant
5 2 (7.14%) Web Designer
5 2 (7.14%) Developer
5 2 (7.14%) Web Developer
5 2 (7.14%) Marketing Data Analyst
5 2 (7.14%) Insight Analyst
5 2 (7.14%) Designer
5 2 (7.14%) Front-End Developer
6 1 (3.57%) Customer Analyst
6 1 (3.57%) Senior Insight Analyst
6 1 (3.57%) Customer Insight Analyst
6 1 (3.57%) SAS Customer Insight Analyst
6 1 (3.57%) Senior Manager
Libraries, Frameworks & Software Standards
1 2 (7.14%) CSS
1 2 (7.14%) HTML
1 2 (7.14%) Flash
1 2 (7.14%) XHTML
1 2 (7.14%) jQuery
1 2 (7.14%) HTML5
1 2 (7.14%) CSS3
Miscellaneous
1 8 (28.57%) Analytical Skills
2 6 (21.43%) User Experience
3 2 (7.14%) Mathematics
3 2 (7.14%) W3C
3 2 (7.14%) Digital Media
4 1 (3.57%) FMCG
4 1 (3.57%) Biotechnology
4 1 (3.57%) Credit Risk
4 1 (3.57%) Statistics
Processes & Methodologies
1 28 (100.00%) Analytics
2 6 (21.43%) Digital Marketing
3 5 (17.86%) Direct Marketing
3 5 (17.86%) Email Marketing
3 5 (17.86%) Data Analysis
4 4 (14.29%) Risk Management
4 4 (14.29%) Stakeholder Management
4 4 (14.29%) Customer Insight
4 4 (14.29%) Predictive Modelling
5 3 (10.71%) Statistical Modelling
5 3 (10.71%) Web Analytics
6 2 (7.14%) Econometrics
6 2 (7.14%) Content Management
6 2 (7.14%) Campaign Analysis
6 2 (7.14%) Propensity Modelling
6 2 (7.14%) Responsive Web Design
7 1 (3.57%) Campaign Management
7 1 (3.57%) Predictive Analytics
7 1 (3.57%) Customer Analysis
7 1 (3.57%) Financial Analysis
Programming Languages
1 9 (32.14%) SQL
2 2 (7.14%) JavaScript
3 1 (3.57%) Data Analysis Expressions (DAX)
3 1 (3.57%) SAS Macro
3 1 (3.57%) T-SQL
3 1 (3.57%) VBA
3 1 (3.57%) C#
Qualifications
1 4 (14.29%) Postgraduate
2 3 (10.71%) Degree
Quality Assurance & Compliance
1 2 (7.14%) WAI
1 2 (7.14%) GCP
2 1 (3.57%) SLA
2 1 (3.57%) CDISC
Vendors
1 5 (17.86%) Adobe
1 5 (17.86%) Omniture
2 4 (14.29%) Google
3 1 (3.57%) Tableau
3 1 (3.57%) Microsoft
3 1 (3.57%) Salesforce.com
London
Churchill Frank
Posted: 3 days ago
London
Churchill Frank
Rate: £250 - £400 per day
Posted: 3 days ago
Bristol
Hays IT - Uk Posting account
Rate: £250.00 - £350.00 per day
Posted: 27 days ago