The first table below looks at the demand for Marketing Analytics skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Analytics over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the England region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Marketing Analytics
Rank 580 486 560
Rank change year-on-year
-94 +74
Contract jobs citing Marketing Analytics 10 17 17
As % of all contract IT jobs located in England 0.019% 0.039% 0.031%
As % of the Processes & Methodologies category 0.026% 0.054% 0.044%
Number of daily rates quoted 7 6 16
Average daily rate £338 £450 £425
Average daily rate % change year-on-year
-25.00% +5.88%
90% offered a daily rate of more than £205 £413 £313
10% offered a daily rate of more than £360 £550 £525
UK excluding London average daily rate - £450 £375
% change year-on-year
- +20.00%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
37958 31464 38928
As % of all contract IT jobs located in England 73.95% 73.02% 69.89%
Number of daily rates quoted 23972 19227 22646
Average daily rate £405 £413 £415
Average daily rate % change year-on-year
-1.81% -0.60%
90% offered a daily rate of more than £275 £275 £275
10% offered a daily rate of more than £575 £575 £600
UK excluding London average daily rate £375 £360 £370
% change year-on-year
+4.16% -2.70%
Number of hourly rates quoted 1118 981 1339
Average hourly rate £27.88 £32.00 £27.50
Average hourly rate % change year-on-year
-12.89% +16.36%
90% offered a hourly rate of more than £12.25 £13.50 £13.90
10% offered a hourly rate of more than £50.00 £54.00 £45.00
UK excluding London average hourly rate £30.00 £32.00 £27.50
% change year-on-year
-6.25% +16.36%
Marketing Analytics
UK

Marketing Analytics
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Marketing Analytics across the England region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in England

Marketing Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analytics across the England region.

Marketing Analytics Daily Rate Trend in England

Marketing Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Analytics across the England region over the 3 months to 18 April 2014.

Marketing Analytics Daily Rate Histogram in England

Marketing Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analytics across the England region.

Marketing Analytics Hourly Rate Trend in England

Marketing Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Analytics within the England region over the 3 months to 18 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
London -26 8 £338 -25.00% 11
South West - 2 - - 1
West Midlands - - - -
East of England - - - - 1
Yorkshire - - - - 1
East Midlands - - - -
North West - - - - 2
South East - - - - 3
Marketing Analytics
UK

Marketing Analytics
Top 30 Related IT Skills in England

For the 6 months to 18 April 2014, IT contractor jobs across the England region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Analytics.

1 27 (100.00%) Marketing
1 27 (100.00%) Analytics
2 10 (37.04%) Degree
2 10 (37.04%) SQL
2 10 (37.04%) SAS
3 7 (25.93%) Data Mining
3 7 (25.93%) SPSS
3 7 (25.93%) Campaign Management
4 6 (22.22%) Business Analytics
4 6 (22.22%) Digital Marketing
4 6 (22.22%) Tableau
4 6 (22.22%) Data Analysis
4 6 (22.22%) Finance
4 6 (22.22%) Direct Marketing
5 5 (18.52%) Retail
5 5 (18.52%) Google
5 5 (18.52%) Digital Media
5 5 (18.52%) Visualisation
5 5 (18.52%) Google Analytics
6 4 (14.81%) Spreadsheet
6 4 (14.81%) QlikView
6 4 (14.81%) Matrix Management
6 4 (14.81%) SaaS
6 4 (14.81%) Big Data
6 4 (14.81%) Statistical Modelling
6 4 (14.81%) Omniture
6 4 (14.81%) Predictive Analytics
6 4 (14.81%) Salesforce.com
6 4 (14.81%) Microsoft
6 4 (14.81%) Business Objects

Marketing Analytics
Top Related IT Skills in England by Category

For the 6 months to 18 April 2014, IT contractor jobs across the England region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 10 (37.04%) SAS
2 3 (11.11%) Apache Pig
Applications
1 7 (25.93%) SPSS
2 4 (14.81%) Spreadsheet
2 4 (14.81%) MS Excel
3 2 (7.41%) MS PowerPoint
4 1 (3.70%) MS Office
Business Applications
1 5 (18.52%) Google Analytics
Cloud Services
1 4 (14.81%) SaaS
Database & Business Intelligence
1 7 (25.93%) Data Mining
2 4 (14.81%) QlikView
2 4 (14.81%) Big Data
3 3 (11.11%) MySQL
3 3 (11.11%) SQL Server
3 3 (11.11%) Apache Hive
3 3 (11.11%) Apache Cassandra
3 3 (11.11%) Hadoop
4 1 (3.70%) Base SAS
4 1 (3.70%) SAS Enterprise Guide
4 1 (3.70%) SQL Server 2008
4 1 (3.70%) Relational Database
Development Applications
1 3 (11.11%) JUnit
1 3 (11.11%) JIRA
1 3 (11.11%) Maven
1 3 (11.11%) Mockito
1 3 (11.11%) Hudson
1 3 (11.11%) TeamCity
General
1 27 (100.00%) Marketing
2 6 (22.22%) Finance
3 5 (18.52%) Retail
4 3 (11.11%) Advertising
5 2 (7.41%) Pharmaceutical
6 1 (3.70%) Financial Institution
Job Titles
1 21 (77.78%) Analyst
2 13 (48.15%) Data Analyst
3 9 (33.33%) Senior Analyst
4 5 (18.52%) Senior Data Analyst
5 4 (14.81%) Business Analyst
6 3 (11.11%) Senior Business Analyst
6 3 (11.11%) Developer
6 3 (11.11%) Java Developer
6 3 (11.11%) Hadoop Developer
6 3 (11.11%) Business Data Analyst
7 2 (7.41%) Insight Analyst
7 2 (7.41%) Marketing Analyst
7 2 (7.41%) SAS Analyst
7 2 (7.41%) Senior SAS Analyst
8 1 (3.70%) Project Manager
8 1 (3.70%) Junior
8 1 (3.70%) Senior Marketing Analyst
8 1 (3.70%) Junior Analyst
8 1 (3.70%) Report Analyst
8 1 (3.70%) Operations Manager
Libraries, Frameworks & Software Standards
1 3 (11.11%) JDBC
1 3 (11.11%) J2SE
1 3 (11.11%) Spring
1 3 (11.11%) MapReduce
Miscellaneous
1 5 (18.52%) Digital Media
1 5 (18.52%) Visualisation
2 3 (11.11%) Mathematics
2 3 (11.11%) Statistics
3 2 (7.41%) Computer Science
4 1 (3.70%) Economics
4 1 (3.70%) FMCG
Operating Systems
1 3 (11.11%) UNIX
1 3 (11.11%) Linux
Processes & Methodologies
1 27 (100.00%) Analytics
2 7 (25.93%) Campaign Management
3 6 (22.22%) Business Analytics
3 6 (22.22%) Digital Marketing
3 6 (22.22%) Data Analysis
3 6 (22.22%) Direct Marketing
4 4 (14.81%) Matrix Management
4 4 (14.81%) Statistical Modelling
4 4 (14.81%) Predictive Analytics
5 3 (11.11%) Business Intelligence
5 3 (11.11%) Customer Insight
5 3 (11.11%) Database Marketing
6 2 (7.41%) Financial Analysis
6 2 (7.41%) Stakeholder Management
6 2 (7.41%) Statistical Analysis
6 2 (7.41%) Web Analytics
6 2 (7.41%) B2B
6 2 (7.41%) Project Management
6 2 (7.41%) CRM
7 1 (3.70%) E-Commerce
Programming Languages
1 10 (37.04%) SQL
2 3 (11.11%) Java
3 1 (3.70%) VBA
Qualifications
1 10 (37.04%) Degree
2 1 (3.70%) PhD
2 1 (3.70%) PMP
2 1 (3.70%) PMI Certification
Vendors
1 6 (22.22%) Tableau
2 5 (18.52%) Google
3 4 (14.81%) Omniture
3 4 (14.81%) Salesforce.com
3 4 (14.81%) Microsoft
3 4 (14.81%) Business Objects
4 3 (11.11%) Oracle
4 3 (11.11%) Vertica
5 1 (3.70%) Unica
5 1 (3.70%) Neolane
London
Experis IT
Rate: £100.00 - £125.00 per day
Posted: 4 days ago
London
Nicoll Curtin
Rate: £380 - £420 per day
Posted: 4 days ago