The table below looks at the statistics for Marketing Analytics skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Analytics over the 3 months to 28 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Jan 2015
Same period 2014 Same period 2013
Marketing Analytics
Rank 542 526 511
Rank change year-on-year
-16 -15
Contract jobs citing Marketing Analytics 15 13 11
As % of all contract IT jobs located in England 0.033% 0.029% 0.027%
As % of the Processes & Methodologies category 0.044% 0.039% 0.037%
Number of daily rates quoted 10 11 6
Average daily rate
Keep up to 90%
of your Daily Rate
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£338 £375 £444
Average daily rate % change year-on-year
-10.00% -15.49%
90% offered a daily rate of more than £196 £275 £348
10% offered a daily rate of more than £485 £425 £457
UK excluding London average daily rate £350 £330 £438
% change year-on-year
+6.06% -24.57%
Number of hourly rates quoted 1 0 0
Average hourly rate £18.00 - -
UK excluding London average hourly rate £18.00 - -
Marketing Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
34421 33336 29989
As % of all contract IT jobs located in England 75.52% 74.76% 72.76%
Number of daily rates quoted 22421 20614 18160
Average daily rate £425 £405 £400
Average daily rate % change year-on-year
+4.93% +1.25%
90% offered a daily rate of more than £288 £275 £275
10% offered a daily rate of more than £578 £575 £575
UK excluding London average daily rate £398 £375 £360
% change year-on-year
+6.00% +4.16%
Number of hourly rates quoted 921 1049 1240
Average hourly rate £25.00 £27.00 £30.00
Average hourly rate % change year-on-year
-7.40% -10.00%
90% offered a hourly rate of more than £12.00 £12.00 £12.00
10% offered a hourly rate of more than £46.50 £46.30 £45.00
UK excluding London average hourly rate £26.00 £27.50 £31.07
% change year-on-year
-5.45% -11.49%

Marketing Analytics
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Marketing Analytics across the England region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in England

Marketing Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analytics across the England region.

Marketing Analytics Daily Rate Trend in England

Marketing Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Analytics across the England region over the 3 months to 28 January 2015.

Marketing Analytics Daily Rate Histogram in England

Marketing Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analytics across the England region.

Marketing Analytics Hourly Rate Trend in England

Marketing Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Analytics within the England region over the 3 months to 28 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +14 8 £338 -10.00% 5
South East -10 4 £438 +32.57% 4
South West -17 2 - -
Yorkshire -9 1 - - 3
East Midlands - - - - 1
West Midlands - - - - 1
Marketing Analytics
UK

Marketing Analytics
Top 30 Related IT Skills in England

For the 6 months to 28 January 2015, IT contractor jobs across the England region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Analytics.

1 38 (100.00%) Marketing
1 38 (100.00%) Analytics
2 21 (55.26%) SQL
2 21 (55.26%) SAS
3 20 (52.63%) Finance
4 19 (50.00%) Analytical Skills
5 11 (28.95%) Direct Marketing
6 10 (26.32%) Data Mining
7 9 (23.68%) Retail
8 8 (21.05%) Google
8 8 (21.05%) Project Management
8 8 (21.05%) Google Analytics
9 7 (18.42%) Degree
10 6 (15.79%) WebTrends
10 6 (15.79%) SPSS
10 6 (15.79%) VBA
10 6 (15.79%) Campaign Analysis
10 6 (15.79%) Customer Insight
11 5 (13.16%) Propensity Modelling
11 5 (13.16%) User Experience
11 5 (13.16%) Tableau
11 5 (13.16%) QlikView
11 5 (13.16%) E-Commerce
12 4 (10.53%) Stakeholder Management
12 4 (10.53%) Content Management
12 4 (10.53%) Data Analysis
12 4 (10.53%) CRM
12 4 (10.53%) Data Warehouse
12 4 (10.53%) CSS
12 4 (10.53%) OLAP

Marketing Analytics
Top Related IT Skills in England by Category

For the 6 months to 28 January 2015, IT contractor jobs across the England region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 21 (55.26%) SAS
2 1 (2.63%) CMS
Applications
1 6 (15.79%) SPSS
2 4 (10.53%) Photoshop
3 3 (7.89%) Adobe Illustrator
4 2 (5.26%) MS Excel
5 1 (2.63%) MS Office
5 1 (2.63%) MS PowerPoint
Business Applications
1 8 (21.05%) Google Analytics
2 6 (15.79%) WebTrends
3 2 (5.26%) Optimost
Database & Business Intelligence
1 10 (26.32%) Data Mining
2 5 (13.16%) QlikView
3 4 (10.53%) Data Warehouse
3 4 (10.53%) OLAP
4 3 (7.89%) Oracle OLAP
5 2 (5.26%) Base SAS
5 2 (5.26%) Big Data
5 2 (5.26%) Relational Database
6 1 (2.63%) Apache Hive
6 1 (2.63%) Hadoop
6 1 (2.63%) SAS Enterprise Guide
Development Applications
1 3 (7.89%) Dreamweaver
General
1 38 (100.00%) Marketing
2 20 (52.63%) Finance
3 9 (23.68%) Retail
4 4 (10.53%) Pharmaceutical
5 2 (5.26%) Publishing
6 1 (2.63%) Banking
6 1 (2.63%) Advertising
6 1 (2.63%) Telecoms
Job Titles
1 14 (36.84%) Analyst
2 7 (18.42%) Project Manager
3 6 (15.79%) Data Analyst
4 5 (13.16%) Insight Analyst
4 5 (13.16%) Senior Analyst
5 4 (10.53%) Senior Insight Analyst
6 3 (7.89%) SAS Project Manager
6 3 (7.89%) Designer
6 3 (7.89%) Front-End Developer
6 3 (7.89%) Web Developer
6 3 (7.89%) Web Designer
6 3 (7.89%) Developer
7 2 (5.26%) Change Manager
7 2 (5.26%) SAS Analyst
7 2 (5.26%) Web Manager
7 2 (5.26%) Marketing Analyst
7 2 (5.26%) Web Analytics Manager
7 2 (5.26%) Marketing Data Analyst
8 1 (2.63%) Data Scientist
8 1 (2.63%) Digital Marketing Specialist
Libraries, Frameworks & Software Standards
1 4 (10.53%) CSS
1 4 (10.53%) HTML
2 3 (7.89%) jQuery
2 3 (7.89%) HTML5
2 3 (7.89%) CSS3
2 3 (7.89%) Flash
2 3 (7.89%) XHTML
Miscellaneous
1 19 (50.00%) Analytical Skills
2 5 (13.16%) User Experience
3 4 (10.53%) Mathematics
3 4 (10.53%) Visualisation
3 4 (10.53%) Digital Media
4 3 (7.89%) Statistics
4 3 (7.89%) W3C
5 2 (5.26%) Computer Science
6 1 (2.63%) FMCG
6 1 (2.63%) Physics
6 1 (2.63%) Psychology
Processes & Methodologies
1 38 (100.00%) Analytics
2 11 (28.95%) Direct Marketing
3 8 (21.05%) Project Management
4 6 (15.79%) Campaign Analysis
4 6 (15.79%) Customer Insight
5 5 (13.16%) Propensity Modelling
5 5 (13.16%) E-Commerce
6 4 (10.53%) Stakeholder Management
6 4 (10.53%) Content Management
6 4 (10.53%) Data Analysis
6 4 (10.53%) CRM
6 4 (10.53%) Digital Marketing
6 4 (10.53%) Product Marketing
6 4 (10.53%) Financial Analysis
6 4 (10.53%) Statistical Modelling
7 3 (7.89%) Responsive Web Design
7 3 (7.89%) Campaign Management
7 3 (7.89%) Predictive Modelling
7 3 (7.89%) Performance Management
7 3 (7.89%) Database Marketing
Programming Languages
1 21 (55.26%) SQL
2 6 (15.79%) VBA
3 3 (7.89%) R
3 3 (7.89%) JavaScript
4 1 (2.63%) SAS Macro
4 1 (2.63%) Java
4 1 (2.63%) VB
Qualifications
1 7 (18.42%) Degree
2 1 (2.63%) Postgraduate
Quality Assurance & Compliance
1 3 (7.89%) WAI
2 1 (2.63%) SLA
Vendors
1 8 (21.05%) Google
2 5 (13.16%) Tableau
3 4 (10.53%) Microsoft
4 3 (7.89%) Omniture
4 3 (7.89%) Adobe
4 3 (7.89%) Oracle
4 3 (7.89%) Teradata
5 2 (5.26%) RapidMiner
6 1 (2.63%) Eloqua
6 1 (2.63%) Unica