The table below looks at the statistics for Marketing Analytics skills in IT contracts advertised for the England region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing Analytics over the 3 months to 24 June 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
24 Jun 2016
Same period 2015 Same period 2014
Marketing Analytics
Rank 620 613 586
Rank change year-on-year
-7 -27
Contract jobs citing Marketing Analytics 9 17 11
As % of all contract IT jobs located in England 0.018% 0.033% 0.022%
As % of the Processes & Methodologies category 0.022% 0.042% 0.028%
Number of daily rates quoted 7 13 10
Median daily rate £430 £600 £275
Median daily rate % change year-on-year
-28.33% +118.18%
90% offered a daily rate of more than £199 £325 £124
10% offered a daily rate of more than £541 £770 £400
UK excluding London median daily rate £200 £400 £400
% change year-on-year
-50.00% -
Number of hourly rates quoted 0 0 1
Median hourly rate - - £32.00
UK excluding London median hourly rate - - -
Marketing Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
40648 40505 38609
As % of all contract IT jobs located in England 82.42% 79.61% 78.56%
Number of daily rates quoted 27310 26531 24732
Median daily rate £450 £415 £400
Median daily rate % change year-on-year
+8.43% +3.75%
90% offered a daily rate of more than £300 £288 £275
10% offered a daily rate of more than £600 £585 £575
UK excluding London median daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 925 1086 1146
Median hourly rate £27.50 £27.50 £27.50
90% offered a hourly rate of more than £12.58 £12.35 £13.00
10% offered a hourly rate of more than £49.46 £50.00 £46.00
UK excluding London median hourly rate £28.50 £30.00 £30.00
% change year-on-year
-5.00% -

Marketing Analytics
Jobs Demand Trend in England

The demand trend of contract jobs across the England region citing Marketing Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in England

Marketing Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analytics across the England region.

Marketing Analytics Daily Rate Trend in England

Marketing Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Analytics across the England region over the 3 months to 24 June 2016.

Marketing Analytics Daily Rate Histogram in England

Marketing Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analytics across the England region.

Marketing Analytics Hourly Rate Trend in England

Marketing Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Analytics within the England region over the 3 months to 24 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -9 8 £430 -38.57% 1
South East +4 1 - - 1
Marketing Analytics
UK

Marketing Analytics
Top 30 Related IT Skills in England

For the 6 months to 24 June 2016, IT contractor jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Marketing Analytics.

1 32 (100.00%) Marketing
1 32 (100.00%) Analytics
2 17 (53.13%) SQL
3 16 (50.00%) SAS
4 11 (34.38%) Analytical Skills
5 9 (28.13%) Business Intelligence
6 8 (25.00%) CRM
6 8 (25.00%) Data Modelling
6 8 (25.00%) Advertising
6 8 (25.00%) Data Analysis
6 8 (25.00%) Mentoring
7 7 (21.88%) Campaign Management
7 7 (21.88%) Degree
7 7 (21.88%) SQL Server Reporting Services
7 7 (21.88%) Finance
7 7 (21.88%) T-SQL
8 5 (15.63%) Mathematics
8 5 (15.63%) Social Media
8 5 (15.63%) Facebook
8 5 (15.63%) Radian6
9 4 (12.50%) Sysomos
9 4 (12.50%) Digital Analytics
9 4 (12.50%) Budgeting and Forecasting
9 4 (12.50%) CMS
9 4 (12.50%) Programme Management
9 4 (12.50%) Agile Software Development
9 4 (12.50%) Adobe
9 4 (12.50%) Data Mining
9 4 (12.50%) MS Excel
9 4 (12.50%) Digital Media

Marketing Analytics
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (50.00%) SAS
2 4 (12.50%) CMS
3 1 (3.13%) Facebook Platform
Applications
1 4 (12.50%) MS Excel
2 3 (9.38%) MS Office
2 3 (9.38%) SPSS
3 1 (3.13%) MS PowerPoint
3 1 (3.13%) MS Visio
3 1 (3.13%) Spreadsheet
Business Applications
1 5 (15.63%) Radian6
2 2 (6.25%) Eloqua
2 2 (6.25%) FastStats
3 1 (3.13%) Data Workbench
3 1 (3.13%) Dynamics AX
3 1 (3.13%) WebTrends
Cloud Services
1 3 (9.38%) Google Analytics
2 1 (3.13%) Adobe Analytics
2 1 (3.13%) AdWords
Communications & Networking
1 1 (3.13%) Internet
Database & Business Intelligence
1 7 (21.88%) SQL Server Reporting Services
2 4 (12.50%) Data Mining
3 3 (9.38%) Relational Database
3 3 (9.38%) SQL Server
4 2 (6.25%) OLAP
4 2 (6.25%) OLTP
5 1 (3.13%) PowerPivot
5 1 (3.13%) SQL Server Analysis Services
5 1 (3.13%) SQL Server Integration Services
Development Applications
1 2 (6.25%) SQL Server Management Studio (SSMS)
General
1 32 (100.00%) Marketing
2 8 (25.00%) Advertising
3 7 (21.88%) Finance
4 3 (9.38%) Telecoms
5 2 (6.25%) Legal
5 2 (6.25%) Publishing
5 2 (6.25%) Retail
6 1 (3.13%) Banking
Job Titles
1 9 (28.13%) Analyst
2 7 (21.88%) Business Manager
3 6 (18.75%) Business Intelligence Manager
3 6 (18.75%) Marketing Analyst
4 5 (15.63%) Analytics Manager
4 5 (15.63%) Consultant
4 5 (15.63%) Data Analyst
5 4 (12.50%) Social Media Consultant
5 4 (12.50%) Social Media Manager
6 3 (9.38%) Marketing Data Analyst
7 2 (6.25%) Digital Analytics Director
7 2 (6.25%) Digital Analytics Manager
7 2 (6.25%) Digital Director
7 2 (6.25%) Insight Analyst
7 2 (6.25%) Junior
7 2 (6.25%) Junior Analyst
7 2 (6.25%) Junior Data Analyst
7 2 (6.25%) Marketing Insight Analyst
7 2 (6.25%) Marketing Manager
7 2 (6.25%) Programme Manager
Libraries, Frameworks & Software Standards
1 1 (3.13%) MDX
Miscellaneous
1 11 (34.38%) Analytical Skills
2 5 (15.63%) Mathematics
2 5 (15.63%) Social Media
3 4 (12.50%) Digital Media
3 4 (12.50%) Life Science
4 3 (9.38%) Economics
5 2 (6.25%) Computer Science
5 2 (6.25%) Credit Risk
5 2 (6.25%) Data Protection Act
5 2 (6.25%) Market Risk
5 2 (6.25%) Statistics
6 1 (3.13%) User Experience
Processes & Methodologies
1 32 (100.00%) Analytics
2 9 (28.13%) Business Intelligence
3 8 (25.00%) CRM
3 8 (25.00%) Data Analysis
3 8 (25.00%) Data Modelling
3 8 (25.00%) Mentoring
4 7 (21.88%) Campaign Management
5 4 (12.50%) Agile Software Development
5 4 (12.50%) Budgeting and Forecasting
5 4 (12.50%) Dependency Management
5 4 (12.50%) Digital Analytics
5 4 (12.50%) Direct Marketing
5 4 (12.50%) Programme Management
6 3 (9.38%) Contact Management
6 3 (9.38%) E-Commerce
6 3 (9.38%) Econometrics
6 3 (9.38%) Statistical Analysis
6 3 (9.38%) Statistical Modelling
6 3 (9.38%) Waterfall
7 2 (6.25%) Business Analytics
Programming Languages
1 17 (53.13%) SQL
2 7 (21.88%) T-SQL
3 4 (12.50%) R
4 2 (6.25%) Python
4 2 (6.25%) VBA
Qualifications
1 7 (21.88%) Degree
2 1 (3.13%) MBA
Quality Assurance & Compliance
1 2 (6.25%) Data Quality
2 1 (3.13%) QA
2 1 (3.13%) SLA
Vendors
1 5 (15.63%) Facebook
2 4 (12.50%) Adobe
2 4 (12.50%) Sysomos
3 3 (9.38%) Google
3 3 (9.38%) Microsoft
4 2 (6.25%) Apteco
5 1 (3.13%) DoubleClick
5 1 (3.13%) Omniture
5 1 (3.13%) Oracle
5 1 (3.13%) SAP
5 1 (3.13%) Twitter
5 1 (3.13%) Yahoo!