The table below looks at the statistics for Marketing Analytics skills in IT contracts advertised for the England region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing Analytics over the 3 months to 2 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
2 May 2016
Same period 2015 Same period 2014
Marketing Analytics
Rank 594 602 580
Rank change year-on-year
+8 -22
Contract jobs citing Marketing Analytics 18 11 15
As % of all contract IT jobs located in England 0.035% 0.021% 0.030%
As % of the Processes & Methodologies category 0.043% 0.027% 0.038%
Number of daily rates quoted 13 8 11
Median daily rate £450 £370 £325
Median daily rate % change year-on-year
+21.62% +13.84%
90% offered a daily rate of more than £204 £275 £138
10% offered a daily rate of more than £585 £423 £375
UK excluding London median daily rate £400 £400 -
Number of hourly rates quoted 0 3 1
Median hourly rate - £18.00 £32.00
Median hourly rate % change year-on-year
- -43.75%
UK excluding London median hourly rate - £18.00 -
Marketing Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
41757 40716 39322
As % of all contract IT jobs located in England 81.71% 79.07% 77.95%
Number of daily rates quoted 27936 25809 24953
Median daily rate £445 £418 £400
Median daily rate % change year-on-year
+6.58% +4.37%
90% offered a daily rate of more than £300 £285 £275
10% offered a daily rate of more than £600 £575 £575
UK excluding London median daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 923 1189 1163
Median hourly rate £32.00 £29.00 £30.00
Median hourly rate % change year-on-year
+10.34% -3.33%
90% offered a hourly rate of more than £12.75 £12.40 £12.50
10% offered a hourly rate of more than £47.91 £47.83 £50.00
UK excluding London median hourly rate £36.00 £30.50 £31.50
% change year-on-year
+18.03% -3.17%

Marketing Analytics
Jobs Demand Trend in England

The demand trend of contract jobs across the England region citing Marketing Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in England

Marketing Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analytics across the England region.

Marketing Analytics Daily Rate Trend in England

Marketing Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Analytics across the England region over the 3 months to 2 May 2016.

Marketing Analytics Daily Rate Histogram in England

Marketing Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analytics across the England region.

Marketing Analytics Hourly Rate Trend in England

Marketing Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Analytics within the England region over the 3 months to 2 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -17 16 £463 +25.00% 10
South East -11 1 - - 1
East Midlands - 1 £400 -
Marketing Analytics
UK

Marketing Analytics
Top 30 Related IT Skills in England

For the 6 months to 2 May 2016, IT contractor jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Marketing Analytics.

1 39 (100.00%) Marketing
1 39 (100.00%) Analytics
2 19 (48.72%) SQL
3 14 (35.90%) SAS
4 12 (30.77%) Business Intelligence
4 12 (30.77%) Data Analysis
5 10 (25.64%) Data Modelling
5 10 (25.64%) Campaign Management
6 9 (23.08%) MS Excel
6 9 (23.08%) Finance
7 8 (20.51%) CRM
7 8 (20.51%) SQL Server
7 8 (20.51%) Mentoring
7 8 (20.51%) Analytical Skills
8 7 (17.95%) Adobe
8 7 (17.95%) T-SQL
8 7 (17.95%) MS Office
8 7 (17.95%) Advertising
8 7 (17.95%) Agile Software Development
8 7 (17.95%) SQL Server Reporting Services
8 7 (17.95%) Social Media
9 6 (15.38%) Degree
9 6 (15.38%) Web Analytics
9 6 (15.38%) Microsoft
10 5 (12.82%) Radian6
10 5 (12.82%) Data Management
10 5 (12.82%) Facebook
10 5 (12.82%) Segmentation Analysis
11 4 (10.26%) Dependency Management
11 4 (10.26%) Digital Media

Marketing Analytics
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (35.90%) SAS
2 4 (10.26%) CMS
3 3 (7.69%) SharePoint
4 1 (2.56%) Drupal
4 1 (2.56%) Facebook Platform
Applications
1 9 (23.08%) MS Excel
2 7 (17.95%) MS Office
3 1 (2.56%) SPSS
Business Applications
1 5 (12.82%) Radian6
2 3 (7.69%) Dynamics CRM
2 3 (7.69%) Unica
3 2 (5.13%) Eloqua
3 2 (5.13%) FastStats
4 1 (2.56%) Data Workbench
4 1 (2.56%) WebTrends
Cloud Services
1 3 (7.69%) Google Analytics
2 2 (5.13%) AdWords
2 2 (5.13%) SaaS
3 1 (2.56%) Adobe Analytics
3 1 (2.56%) Google Tag Manager
Communications & Networking
1 1 (2.56%) Internet
Database & Business Intelligence
1 8 (20.51%) SQL Server
2 7 (17.95%) SQL Server Reporting Services
3 4 (10.26%) Data Mining
4 3 (7.69%) OLAP
4 3 (7.69%) SQL Server Analysis Services
4 3 (7.69%) SQL Server Integration Services
5 2 (5.13%) OLAP Cube
5 2 (5.13%) Power BI
5 2 (5.13%) Relational Database
6 1 (2.56%) OLTP
Development Applications
1 2 (5.13%) SQL Server Management Studio (SSMS)
General
1 39 (100.00%) Marketing
2 9 (23.08%) Finance
3 7 (17.95%) Advertising
4 3 (7.69%) Manufacturing
4 3 (7.69%) Telecoms
5 2 (5.13%) Legal
5 2 (5.13%) Publishing
6 1 (2.56%) Banking
Job Titles
1 13 (33.33%) Analyst
2 11 (28.21%) Data Analyst
3 8 (20.51%) Consultant
4 7 (17.95%) SQL Analyst
5 6 (15.38%) Business Intelligence Manager
5 6 (15.38%) Business Manager
5 6 (15.38%) SQL Data Analyst
6 5 (12.82%) Analytics Manager
6 5 (12.82%) Marketing Analyst
7 4 (10.26%) Excel Analyst
7 4 (10.26%) Social Media Consultant
7 4 (10.26%) Social Media Manager
8 3 (7.69%) Marketing Consultant
8 3 (7.69%) Marketing Data Analyst
8 3 (7.69%) Report Analyst
8 3 (7.69%) SQL Reporting Analyst
9 2 (5.13%) Digital Analytics Manager
9 2 (5.13%) Digital Director
9 2 (5.13%) Junior Marketing Analyst
9 2 (5.13%) OLAP Analyst
Libraries, Frameworks & Software Standards
1 3 (7.69%) COM
2 1 (2.56%) HTML
2 1 (2.56%) MDX
Miscellaneous
1 8 (20.51%) Analytical Skills
2 7 (17.95%) Social Media
3 4 (10.26%) Digital Media
3 4 (10.26%) Life Science
3 4 (10.26%) User Experience
4 3 (7.69%) Pricing Data
5 2 (5.13%) Credit Risk
5 2 (5.13%) Data Integration
5 2 (5.13%) Data Protection Act
5 2 (5.13%) Market Risk
5 2 (5.13%) Mathematics
5 2 (5.13%) Visualisation
Processes & Methodologies
1 39 (100.00%) Analytics
2 12 (30.77%) Business Intelligence
2 12 (30.77%) Data Analysis
3 10 (25.64%) Campaign Management
3 10 (25.64%) Data Modelling
4 8 (20.51%) CRM
4 8 (20.51%) Mentoring
5 7 (17.95%) Agile Software Development
6 6 (15.38%) Web Analytics
7 5 (12.82%) Data Management
7 5 (12.82%) Segmentation Analysis
8 4 (10.26%) B2B
8 4 (10.26%) Dependency Management
8 4 (10.26%) Digital Analytics
9 3 (7.69%) Contact Management
9 3 (7.69%) Digital Marketing
9 3 (7.69%) Econometrics
9 3 (7.69%) Programme Management
9 3 (7.69%) Statistical Analysis
9 3 (7.69%) Use Case
Programming Languages
1 19 (48.72%) SQL
2 7 (17.95%) T-SQL
3 2 (5.13%) R
Qualifications
1 6 (15.38%) Degree
2 1 (2.56%) MBA
Quality Assurance & Compliance
1 1 (2.56%) Data Quality
1 1 (2.56%) QA
Vendors
1 7 (17.95%) Adobe
2 6 (15.38%) Microsoft
3 5 (12.82%) Facebook
4 4 (10.26%) Sysomos
5 3 (7.69%) Google
5 3 (7.69%) IBM
5 3 (7.69%) Salesforce Marketing Cloud
5 3 (7.69%) Salesforce.com
5 3 (7.69%) Sitecore
6 2 (5.13%) Apteco
7 1 (2.56%) DoubleClick
7 1 (2.56%) Omniture
7 1 (2.56%) SAP
7 1 (2.56%) Tableau
7 1 (2.56%) Twitter
7 1 (2.56%) Yahoo!
London
onezeero.
Rate: £430 per annum
Posted: 6 days ago
Surrey
Vivid Resourcing
Rate: Market related
Posted: 26 days ago