Storytelling Contracts in England

Storytelling
UK > England

The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Storytelling skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Storytelling over the 6 months to 27 April 2024 with a comparison to the same period in the previous 2 years.

6 months to
27 Apr 2024
Same period 2023 Same period 2022
Rank 423 527 607
Rank change year-on-year +104 +80 -93
Contract jobs citing Storytelling 112 136 172
As % of all contract jobs advertised in England 0.30% 0.27% 0.24%
As % of the Processes & Methodologies category 0.35% 0.30% 0.27%
Number of daily rates quoted 49 63 108
10th Percentile £280 £301 £313
25th Percentile £425 £387 £400
Median daily rate (50th Percentile) £525 £575 £525
Median % change year-on-year -8.70% +9.52% +16.67%
75th Percentile £638 £781 £620
90th Percentile £701 £870 £713
UK median daily rate £525 £575 £525
% change year-on-year -8.70% +9.52% +16.67%
Number of hourly rates quoted 3 7 8
10th Percentile - £23.70 £20.50
25th Percentile - £27.84 £24.25
Median hourly rate £50.00 £31.92 £26.50
Median % change year-on-year +56.64% +20.45% -35.89%
75th Percentile - £34.35 £38.75
90th Percentile - £42.70 £42.65
UK median hourly rate £50.00 £31.92 £26.50
% change year-on-year +56.64% +20.45% -35.89%

All Process and Methodology Skills
England

Storytelling is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 31,985 45,619 64,566
As % of all contract IT jobs advertised in England 86.53% 90.25% 90.78%
Number of daily rates quoted 20,974 32,022 45,804
10th Percentile £300 £325 £331
25th Percentile £413 £445 £425
Median daily rate (50th Percentile) £525 £550 £538
Median % change year-on-year -4.55% +2.33% +9.69%
75th Percentile £650 £675 £650
90th Percentile £750 £769 £749
UK median daily rate £525 £550 £525
% change year-on-year -4.55% +4.76% +8.25%
Number of hourly rates quoted 2,225 1,607 1,769
10th Percentile £12.86 £10.94 £12.50
25th Percentile £16.00 £16.31 £15.25
Median hourly rate £35.50 £37.50 £24.35
Median % change year-on-year -5.33% +54.00% +1.46%
75th Percentile £60.00 £65.00 £49.25
90th Percentile £72.50 £75.00 £63.15
UK median hourly rate £35.00 £37.34 £25.00
% change year-on-year -6.27% +49.36% -

Storytelling
Job Vacancy Trend in England

Job postings citing Storytelling as a proportion of all IT jobs advertised in England.

Job vacancy trend for Storytelling in England

Storytelling
Contractor Daily Rate Trend in England

3-month moving average daily rate quoted in jobs citing Storytelling in England.

Daily rate trend for Storytelling in England

Storytelling
Daily Rate Histogram in England

Daily rate distribution for jobs citing Storytelling in England over the 6 months to 27 April 2024.

Daily rate histogram for Storytelling in England

Storytelling
Contractor Hourly Rate Trend in England

3-month moving average hourly rates quoted in jobs citing Storytelling in England.

Hourly rate trend for Storytelling in England

Storytelling
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Storytelling within the England region over the 6 months to 27 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London +60 70 £525 -10.64% 73
South East +42 24 £550 +42.12% 11
North of England +31 6 £563 -6.25% 17
South West +23 4 £463 +48.00% 4
Yorkshire +21 3 £425 -26.09% 4
North West +13 3 £700 +16.67% 10
Midlands +24 2 - - 11
West Midlands - 2 - - 7
East of England +15 1 - - 3
Storytelling
UK

Storytelling
Co-occurring Skills and Capabilities in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (5.36%) SharePoint
2 4 (3.57%) CMS
3 3 (2.68%) Confluence
4 2 (1.79%) Drupal
4 2 (1.79%) Umbraco
5 1 (0.89%) WordPress
Applications
1 17 (15.18%) Microsoft PowerPoint
2 11 (9.82%) Microsoft Office
3 10 (8.93%) Microsoft Excel
3 10 (8.93%) Sketch
4 9 (8.04%) Adobe Creative Suite
4 9 (8.04%) InVision
5 8 (7.14%) CINEMA 4D
6 6 (5.36%) Adobe After Effects
6 6 (5.36%) Adobe Premiere
7 5 (4.46%) Adobe XD
7 5 (4.46%) Zeplin
8 3 (2.68%) Adobe Illustrator
8 3 (2.68%) Photoshop
9 2 (1.79%) SPSS
10 1 (0.89%) Chatbot
Business Applications
1 2 (1.79%) Softmar
2 1 (0.89%) Sprinklr
Cloud Services
1 17 (15.18%) Figma
2 11 (9.82%) Power Platform
3 9 (8.04%) Microsoft 365
4 7 (6.25%) Azure
5 4 (3.57%) Adobe Analytics
5 4 (3.57%) AWS
6 2 (1.79%) Azure DevOps
6 2 (1.79%) Azure Logic Apps
6 2 (1.79%) Azure Pipelines
6 2 (1.79%) Azure Synapse Analytics
6 2 (1.79%) dbt
6 2 (1.79%) GCP
6 2 (1.79%) Miro
6 2 (1.79%) Slack
7 1 (0.89%) Adobe Creative Cloud
7 1 (0.89%) ChatGPT
7 1 (0.89%) Google Analytics
7 1 (0.89%) SaaS
7 1 (0.89%) Yammer
Communications & Networking
1 2 (1.79%) Intranet
2 1 (0.89%) LTE
Database & Business Intelligence
1 11 (9.82%) Power BI
2 7 (6.25%) Tableau
3 4 (3.57%) Relational Database
4 3 (2.68%) Data Mining
4 3 (2.68%) Data Warehouse
5 2 (1.79%) Azure SQL Database
5 2 (1.79%) Big Data
5 2 (1.79%) Data Lake
5 2 (1.79%) Hadoop
6 1 (0.89%) BigQuery
6 1 (0.89%) MS Access
6 1 (0.89%) PostHog
6 1 (0.89%) Qlik Sense
6 1 (0.89%) QlikView
Development Applications
1 10 (8.93%) Axure RP
2 5 (4.46%) JIRA
3 1 (0.89%) Git
General
1 49 (43.75%) Social Skills
2 31 (27.68%) Marketing
3 26 (23.21%) Finance
4 23 (20.54%) Analytical Skills
5 12 (10.71%) Presentation Skills
6 9 (8.04%) Telecoms
7 6 (5.36%) Inclusion and Diversity
8 5 (4.46%) Banking
8 5 (4.46%) Legal
9 4 (3.57%) Pharmaceutical
9 4 (3.57%) Public Sector
10 3 (2.68%) Advertising
10 3 (2.68%) Automotive
11 2 (1.79%) Agriculture
11 2 (1.79%) Influencing Skills
12 1 (0.89%) Electronics
12 1 (0.89%) Fire and Rescue
12 1 (0.89%) Health Technology
12 1 (0.89%) Manufacturing
12 1 (0.89%) Publishing
Job Titles
1 31 (27.68%) Designer
2 14 (12.50%) Analyst
3 12 (10.71%) Senior
4 11 (9.82%) Lead
5 9 (8.04%) Lead Designer
6 8 (7.14%) Creative Designer
6 8 (7.14%) Data Analyst
7 7 (6.25%) Service Designer
8 5 (4.46%) Communications Manager
8 5 (4.46%) Creative Director
8 5 (4.46%) Data Strategist
8 5 (4.46%) UX Designer
9 4 (3.57%) Animator
9 4 (3.57%) Data Scientist
9 4 (3.57%) Developer
9 4 (3.57%) Project Manager
9 4 (3.57%) Senior Manager
9 4 (3.57%) Video Editor
10 3 (2.68%) Analytics Manager
10 3 (2.68%) Senior Communications Manager
Libraries, Frameworks & Software Standards
1 1 (0.89%) ADO
Miscellaneous
1 7 (6.25%) Motion Graphics
1 7 (6.25%) Social Media
2 6 (5.36%) Product Ownership
3 5 (4.46%) Animation
4 4 (3.57%) Enterprise Software
4 4 (3.57%) Self-Motivation
5 3 (2.68%) Analytical Mindset
5 3 (2.68%) Augmented Reality
5 3 (2.68%) Marketing Technology
5 3 (2.68%) Photography
5 3 (2.68%) Virtual Reality
6 2 (1.79%) Algorithms
6 2 (1.79%) Data Structures
6 2 (1.79%) Freedom of Information
6 2 (1.79%) Graphic Design
6 2 (1.79%) Management Information System
6 2 (1.79%) Onboarding
6 2 (1.79%) Video Editing
7 1 (0.89%) Mixed Reality
7 1 (0.89%) Solar Panel
Processes & Methodologies
1 38 (33.93%) Agile
2 33 (29.46%) Analytics
3 27 (24.11%) Problem-Solving
4 20 (17.86%) Strategic Thinking
5 19 (16.96%) Data Analysis
5 19 (16.96%) Visualisation
5 19 (16.96%) Workshop Facilitation
6 18 (16.07%) Continuous Improvement
7 16 (14.29%) Decision-Making
7 16 (14.29%) User Research
8 15 (13.39%) Actionable Insight
8 15 (13.39%) Design Thinking
8 15 (13.39%) User Experience
9 14 (12.50%) Business Intelligence
10 13 (11.61%) Coaching
10 13 (11.61%) Collaborative Working
10 13 (11.61%) Data Visualisation
10 13 (11.61%) Stakeholder Management
11 12 (10.71%) Roadmaps
11 12 (10.71%) UX Design
Programming Languages
1 13 (11.61%) SQL
2 8 (7.14%) Python
3 3 (2.68%) Data Analysis Expressions
3 3 (2.68%) R
4 1 (0.89%) Java
4 1 (0.89%) JavaScript
Qualifications
1 10 (8.93%) Degree
2 4 (3.57%) CIPD
3 2 (1.79%) Computer Science Degree
3 2 (1.79%) SC Cleared
3 2 (1.79%) Security Cleared
4 1 (0.89%) HND
Quality Assurance & Compliance
1 16 (14.29%) Accessibility
2 7 (6.25%) WCAG
3 3 (2.68%) GDPR
3 3 (2.68%) SLA
4 2 (1.79%) QA
5 1 (0.89%) Actionable Recommendations
5 1 (0.89%) Data Quality
Vendors
1 18 (16.07%) Adobe
2 16 (14.29%) Microsoft
3 4 (3.57%) ServiceNow
4 2 (1.79%) Alteryx
4 2 (1.79%) Databricks
4 2 (1.79%) Facebook
4 2 (1.79%) Google
4 2 (1.79%) Instagram
4 2 (1.79%) Oracle
4 2 (1.79%) YouTube
5 1 (0.89%) Brio
5 1 (0.89%) Hyperoptic
5 1 (0.89%) Marketo
5 1 (0.89%) OpenAI
5 1 (0.89%) SAP
5 1 (0.89%) Snowplow
5 1 (0.89%) Talend
5 1 (0.89%) Twitter