The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the Glasgow region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 4 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
4 Mar 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 66 - 61
Rank change year-on-year
- 0
Contract jobs citing Digital Marketing 1 0 11
As % of all contract IT jobs located in Glasgow 0.13% - 1.31%
As % of the Processes & Methodologies category 0.15% - 1.83%
Number of daily rates quoted 1 0 11
Average daily rate
Keep up to 90%
of your Daily Rate
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£325 - £388
UK excluding London average daily rate £375 £325 £325
% change year-on-year
+15.38% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £18.00 £25.00 £23.00
% change year-on-year
-28.00% +8.69%
Digital Marketing
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Glasgow region.

Processes & Methodologies Category
Glasgow
Contract IT job ads with a match in the
Processes & Methodologies category
652 473 602
As % of all contract IT jobs located in Glasgow 81.50% 75.56% 71.84%
Number of daily rates quoted 398 237 343
Average daily rate £400 £350 £338
Average daily rate % change year-on-year
+14.28% +3.70%
90% offered a daily rate of more than £284 £238 £265
10% offered a daily rate of more than £500 £450 £450
UK excluding London average daily rate £400 £375 £363
% change year-on-year
+6.66% +3.44%
Number of hourly rates quoted 14 8 8
Average hourly rate £17.50 £15.00 £15.00
Average hourly rate % change year-on-year
+16.66% -
90% offered a hourly rate of more than £12.10 £10.93 £9.50
10% offered a hourly rate of more than £68.00 £35.00 £40.00
UK excluding London average hourly rate £30.00 £27.50 £31.50
% change year-on-year
+9.09% -12.69%

Digital Marketing
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the Glasgow region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Glasgow

Digital Marketing
Daily Rate Trend in Glasgow

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the Glasgow region.

Digital Marketing Daily Rate Trend in Glasgow

Digital Marketing
Top 16 Related IT Skills in Glasgow

For the 6 months to 4 March 2015, IT contractor jobs across the Glasgow region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 2 (100.00%) E-Commerce
1 2 (100.00%) CMS
1 2 (100.00%) Marketing
1 2 (100.00%) Agile Software Development
2 1 (50.00%) Content Management
2 1 (50.00%) Web Development
2 1 (50.00%) Sitecore CMS
2 1 (50.00%) Sitecore
2 1 (50.00%) Waterfall
2 1 (50.00%) Analytics
2 1 (50.00%) Mobile App
2 1 (50.00%) User Experience
2 1 (50.00%) Web Design
2 1 (50.00%) PRINCE2
2 1 (50.00%) CRM
2 1 (50.00%) Project Management

Digital Marketing
Top Related IT Skills in Glasgow by Category

For the 6 months to 4 March 2015, IT contractor jobs across the Glasgow region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 2 (100.00%) CMS
2 1 (50.00%) Sitecore CMS
General
1 2 (100.00%) Marketing
Job Titles
1 1 (50.00%) Project Manager
1 1 (50.00%) Business Analyst
1 1 (50.00%) Analyst
Miscellaneous
1 1 (50.00%) Mobile App
1 1 (50.00%) User Experience
Processes & Methodologies
1 2 (100.00%) E-Commerce
1 2 (100.00%) Agile Software Development
2 1 (50.00%) Content Management
2 1 (50.00%) Web Development
2 1 (50.00%) Waterfall
2 1 (50.00%) Analytics
2 1 (50.00%) Web Design
2 1 (50.00%) PRINCE2
2 1 (50.00%) CRM
2 1 (50.00%) Project Management
Vendors
1 1 (50.00%) Sitecore