The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the Scotland region. Included is a guide to the contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 24 August 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
24 Aug 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 123 138 127
Rank change year-on-year
+15 -11
Contract jobs citing Digital Marketing 3 4 4
As % of all contract IT jobs located in Scotland 0.13% 0.12% 0.15%
As % of the Processes & Methodologies category 0.16% 0.15% 0.18%
Number of daily rates quoted 3 0 2
Median daily rate £375 - £438
90% offered a daily rate of more than £355 - £348
10% offered a daily rate of more than £411 - £528
UK excluding London median daily rate £400 £343 £350
% change year-on-year
+16.78% -2.14%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £32.00 £20.00 £35.98
% change year-on-year
+60.00% -44.40%
Digital Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Contract IT job ads with a match in the
Processes & Methodologies category
1903 2674 2198
As % of all contract IT jobs located in Scotland 82.60% 81.77% 79.90%
Number of daily rates quoted 1118 1394 1125
Median daily rate £355 £375 £375
Median daily rate % change year-on-year
-5.33% -
90% offered a daily rate of more than £270 £265 £250
10% offered a daily rate of more than £475 £475 £490
UK excluding London median daily rate £400 £395 £375
% change year-on-year
+1.26% +5.33%
Number of hourly rates quoted 38 63 27
Median hourly rate £38.00 £35.00 £30.00
Median hourly rate % change year-on-year
+8.57% +16.66%
90% offered a hourly rate of more than £12.00 £12.35 £12.00
10% offered a hourly rate of more than £47.25 £55.00 £165.00
UK excluding London median hourly rate £30.50 £32.50 £25.75
% change year-on-year
-6.15% +26.21%

Digital Marketing
Jobs Demand Trend in Scotland

The demand trend of contract jobs across the Scotland region citing Digital Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Scotland

Digital Marketing
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the Scotland region.

Digital Marketing Daily Rate Trend in Scotland

Digital Marketing
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the Scotland region over the 3 months to 24 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow +8 2 £398 - 2
Edinburgh -1 1 £350 - 6
Digital Marketing
UK

Digital Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 24 August 2016, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Scotland region with a requirement for Digital Marketing.

1 7 (100.00%) Marketing
2 5 (71.43%) Finance
3 2 (28.57%) Project Management
3 2 (28.57%) Social Media
3 2 (28.57%) Programme Management
4 1 (14.29%) Agile Software Development
4 1 (14.29%) ISTQB Foundation Certification
4 1 (14.29%) User Experience
4 1 (14.29%) Analytical Skills
4 1 (14.29%) People Management
4 1 (14.29%) Disclosure Scotland
4 1 (14.29%) Portfolio Management
4 1 (14.29%) Social Media Marketing
4 1 (14.29%) Agile Project Management
4 1 (14.29%) Functional Testing
4 1 (14.29%) Change Management
4 1 (14.29%) Management Information System
4 1 (14.29%) Electronics
4 1 (14.29%) Telecoms
4 1 (14.29%) SEO
4 1 (14.29%) C#
4 1 (14.29%) HTML
4 1 (14.29%) VB
4 1 (14.29%) Oracle
4 1 (14.29%) SAP
4 1 (14.29%) CSS
4 1 (14.29%) PRINCE2
4 1 (14.29%) CRM
4 1 (14.29%) Broadband
4 1 (14.29%) Business Intelligence

Digital Marketing
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (14.29%) CMS
Business Applications
1 1 (14.29%) SAP Oil and Gas
Communications & Networking
1 1 (14.29%) Broadband
Development Applications
1 1 (14.29%) HP UFT
General
1 7 (100.00%) Marketing
2 5 (71.43%) Finance
3 1 (14.29%) Electronics
3 1 (14.29%) Manufacturing
3 1 (14.29%) Telecoms
Job Titles
1 4 (57.14%) Marketing Manager
2 2 (28.57%) Social Media Manager
3 1 (14.29%) Automation Tester
3 1 (14.29%) Communications Manager
3 1 (14.29%) Digital Communications Manager
3 1 (14.29%) Digital Executive
3 1 (14.29%) Digital Marketing Executive
3 1 (14.29%) Digital Marketing Manager
3 1 (14.29%) Digital Project Manager
3 1 (14.29%) Marketing Executive
3 1 (14.29%) Marketing Project Manager
3 1 (14.29%) Portfolio Manager
3 1 (14.29%) PPC Manager
3 1 (14.29%) Project Manager
3 1 (14.29%) SEO Manager
3 1 (14.29%) Tester
3 1 (14.29%) Web Marketing Executive
Libraries, Frameworks & Software Standards
1 1 (14.29%) CSS
1 1 (14.29%) HTML
Miscellaneous
1 2 (28.57%) Social Media
2 1 (14.29%) Analytical Skills
2 1 (14.29%) Management Information System
2 1 (14.29%) User Experience
Processes & Methodologies
1 2 (28.57%) Programme Management
1 2 (28.57%) Project Management
2 1 (14.29%) Agile Project Management
2 1 (14.29%) Agile Software Development
2 1 (14.29%) Business Intelligence
2 1 (14.29%) Change Management
2 1 (14.29%) Content Management
2 1 (14.29%) CRM
2 1 (14.29%) Functional Testing
2 1 (14.29%) Pay per click
2 1 (14.29%) People Management
2 1 (14.29%) Portfolio Management
2 1 (14.29%) PRINCE2
2 1 (14.29%) SEO
2 1 (14.29%) Social Media Marketing
2 1 (14.29%) Stakeholder Management
2 1 (14.29%) Test Scripting
2 1 (14.29%) Web Accessibility
2 1 (14.29%) Web Development
Programming Languages
1 1 (14.29%) C#
1 1 (14.29%) VB
Qualifications
1 1 (14.29%) ISEB
1 1 (14.29%) ISTQB
1 1 (14.29%) ISTQB Foundation Certification
1 1 (14.29%) SC Cleared
1 1 (14.29%) Security Cleared
Quality Assurance & Compliance
1 1 (14.29%) Disclosure Scotland
Systems Management
1 1 (14.29%) HP Quality Center
Vendors
1 1 (14.29%) HP
1 1 (14.29%) Oracle
1 1 (14.29%) SAP