The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the Scotland region. Included is a guide to the contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 8 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
8 Dec 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 115 127 124
Rank change year-on-year
+12 -3
Contract jobs citing Digital Marketing 6 7 3
As % of all contract IT jobs located in Scotland 0.30% 0.24% 0.11%
As % of the Processes & Methodologies category 0.38% 0.31% 0.14%
Number of daily rates quoted 6 6 2
Median daily rate £575 £350 £581
Median daily rate % change year-on-year
+64.28% -39.78%
90% offered a daily rate of more than £358 £263 £446
10% offered a daily rate of more than £650 £525 £716
UK excluding London median daily rate £400 £375 £375
% change year-on-year
+6.73% -
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £26.88 £45.50 £36.50
% change year-on-year
-40.93% +24.65%
Digital Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Contract IT job ads with a match in the
Processes & Methodologies category
1596 2271 2186
As % of all contract IT jobs located in Scotland 80.97% 79.21% 77.46%
Number of daily rates quoted 928 1209 1225
Median daily rate £375 £373 £380
Median daily rate % change year-on-year
+0.53% -1.84%
90% offered a daily rate of more than £275 £250 £270
10% offered a daily rate of more than £513 £500 £525
UK excluding London median daily rate £413 £400 £385
% change year-on-year
+3.12% +3.89%
Number of hourly rates quoted 32 41 20
Median hourly rate £40.25 £40.00 £35.00
Median hourly rate % change year-on-year
+0.62% +14.28%
90% offered a hourly rate of more than £14.50 £12.35 £17.50
10% offered a hourly rate of more than £45.00 £47.00 £45.00
UK excluding London median hourly rate £31.00 £35.00 £25.00
% change year-on-year
-11.42% +40.00%

Digital Marketing
Jobs Demand Trend in Scotland

The demand trend of contract jobs across the Scotland region citing Digital Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Scotland

Digital Marketing
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the Scotland region.

Digital Marketing Daily Rate Trend in Scotland

Digital Marketing
Daily Rate Histogram in Scotland

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the Scotland region over the 3 months to 8 December 2016.

Digital Marketing Daily Rate Histogram in Scotland

Digital Marketing
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the Scotland region over the 3 months to 8 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +25 5 £650 +23.80% 1
Glasgow +2 1 £340 -
Digital Marketing
UK

Digital Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 8 December 2016, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Scotland region with a requirement for Digital Marketing.

1 9 (100.00%) Marketing
2 6 (66.67%) Finance
2 6 (66.67%) Programme Management
3 5 (55.56%) Manufacturing
3 5 (55.56%) SAP Oil and Gas
3 5 (55.56%) Business Intelligence
3 5 (55.56%) SAP
3 5 (55.56%) Electronics
3 5 (55.56%) Telecoms
4 4 (44.44%) Project Management
4 4 (44.44%) Agile Software Development
5 3 (33.33%) SC Cleared
5 3 (33.33%) Security Cleared
5 3 (33.33%) Agile Project Management
6 2 (22.22%) BDD
6 2 (22.22%) Security Architecture
6 2 (22.22%) Information Assurance
6 2 (22.22%) Information Security
6 2 (22.22%) PRINCE2
7 1 (11.11%) Linux
7 1 (11.11%) Broadband
7 1 (11.11%) CSS
7 1 (11.11%) HTML
7 1 (11.11%) JavaScript
7 1 (11.11%) SQL
7 1 (11.11%) Change Management
7 1 (11.11%) Management Information System
7 1 (11.11%) Risk Management
7 1 (11.11%) CESG
7 1 (11.11%) Stakeholder Management

Digital Marketing
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 5 (55.56%) SAP Oil and Gas
Communications & Networking
1 1 (11.11%) Broadband
Development Applications
1 1 (11.11%) Hudson
1 1 (11.11%) Jenkins
1 1 (11.11%) JIRA
1 1 (11.11%) Selenium
1 1 (11.11%) WebDriver
General
1 9 (100.00%) Marketing
2 6 (66.67%) Finance
3 5 (55.56%) Electronics
3 5 (55.56%) Manufacturing
3 5 (55.56%) Telecoms
Job Titles
1 3 (33.33%) Marketing Manager
2 2 (22.22%) Architect
2 2 (22.22%) Digital Project Manager
2 2 (22.22%) Project Manager
2 2 (22.22%) Security Architect
3 1 (11.11%) Agile Scrum Master
3 1 (11.11%) Agile Test Analyst
3 1 (11.11%) Analyst
3 1 (11.11%) Marketing Project Manager
3 1 (11.11%) Portfolio Manager
3 1 (11.11%) QA Analyst
3 1 (11.11%) QA Automation Analyst
3 1 (11.11%) QA Test Analyst
3 1 (11.11%) Security Advisor
3 1 (11.11%) Selenium Test Analyst
3 1 (11.11%) Senior Analyst
3 1 (11.11%) Senior Automation Test Analyst
3 1 (11.11%) Senior Test Analyst
3 1 (11.11%) Social Media Manager
3 1 (11.11%) Test Analyst
Libraries, Frameworks & Software Standards
1 1 (11.11%) CSS
1 1 (11.11%) HTML
Miscellaneous
1 1 (11.11%) Analytical Skills
1 1 (11.11%) CESG
1 1 (11.11%) Management Information System
1 1 (11.11%) Social Media
1 1 (11.11%) SWIFT
Operating Systems
1 1 (11.11%) Linux
Processes & Methodologies
1 6 (66.67%) Programme Management
2 5 (55.56%) Business Intelligence
3 4 (44.44%) Agile Software Development
3 4 (44.44%) Project Management
4 3 (33.33%) Agile Project Management
5 2 (22.22%) BDD
5 2 (22.22%) Information Assurance
5 2 (22.22%) Information Security
5 2 (22.22%) PRINCE2
5 2 (22.22%) Security Architecture
6 1 (11.11%) Change Management
6 1 (11.11%) Continuous Integration
6 1 (11.11%) Kanban
6 1 (11.11%) Manual Testing
6 1 (11.11%) Portfolio Management
6 1 (11.11%) Risk Management
6 1 (11.11%) Social Media Marketing
6 1 (11.11%) TDD
6 1 (11.11%) Test Automation
6 1 (11.11%) Waterfall
Programming Languages
1 1 (11.11%) JavaScript
1 1 (11.11%) SQL
Qualifications
1 3 (33.33%) SC Cleared
1 3 (33.33%) Security Cleared
Quality Assurance & Compliance
1 1 (11.11%) Disclosure Scotland
1 1 (11.11%) ISO27005
1 1 (11.11%) QA
Vendors
1 5 (55.56%) SAP
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