The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the Scotland region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 27 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Apr 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 119 128 112
Rank change year-on-year
+9 -16
Contract jobs citing Digital Marketing 6 1 5
As % of all contract IT jobs located in Scotland 0.20% 0.038% 0.21%
As % of the Processes & Methodologies category 0.26% 0.052% 0.30%
Number of daily rates quoted 3 1 5
Average daily rate
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of your Daily Rate
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£325 £400 £425
Average daily rate % change year-on-year
-18.75% -5.88%
90% offered a daily rate of more than £266 £400 £302
10% offered a daily rate of more than £345 £400 £465
UK excluding London average daily rate £350 £336 £325
% change year-on-year
+4.08% +3.46%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £18.00 £19.31 £17.33
% change year-on-year
-6.75% +11.42%
Digital Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Contract IT job ads with a match in the
Processes & Methodologies category
2277 1916 1691
As % of all contract IT jobs located in Scotland 76.20% 72.88% 71.20%
Number of daily rates quoted 1250 1030 879
Average daily rate £375 £375 £360
Average daily rate % change year-on-year
- +4.16%
90% offered a daily rate of more than £258 £250 £260
10% offered a daily rate of more than £500 £500 £500
UK excluding London average daily rate £390 £375 £362
% change year-on-year
+4.00% +3.73%
Number of hourly rates quoted 60 24 23
Average hourly rate £30.50 £29.17 £40.00
Average hourly rate % change year-on-year
+4.55% -27.07%
90% offered a hourly rate of more than £12.10 £17.70 £10.00
10% offered a hourly rate of more than £40.00 £180.00 £45.00
UK excluding London average hourly rate £30.20 £31.00 £32.00
% change year-on-year
-2.58% -3.12%

Digital Marketing
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Scotland

Digital Marketing
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the Scotland region.

Digital Marketing Daily Rate Trend in Scotland

Digital Marketing
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Digital Marketing within the Scotland region over the 3 months to 27 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -4 4 £301 -24.87%
Glasgow - 2 £325 - 3
Digital Marketing
UK

Digital Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 27 April 2015, IT contractor jobs across the Scotland region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 10 (100.00%) Marketing
2 5 (50.00%) Web Development
2 5 (50.00%) CMS
3 4 (40.00%) HTML
3 4 (40.00%) JavaScript
3 4 (40.00%) CSS
4 3 (30.00%) E-Commerce
4 3 (30.00%) Finance
4 3 (30.00%) Content Management
4 3 (30.00%) Drupal
4 3 (30.00%) Open Source
4 3 (30.00%) CSS3
5 2 (20.00%) HubSpot
5 2 (20.00%) User Experience
5 2 (20.00%) HTML5
5 2 (20.00%) Agile Software Development
5 2 (20.00%) Retail
5 2 (20.00%) Direct Marketing
5 2 (20.00%) Business Intelligence
5 2 (20.00%) CRM
6 1 (10.00%) Data Warehouse
6 1 (10.00%) PRINCE2
6 1 (10.00%) UML
6 1 (10.00%) SQL
6 1 (10.00%) T-SQL
6 1 (10.00%) SAP
6 1 (10.00%) Microsoft
6 1 (10.00%) TeamSite
6 1 (10.00%) Salesforce.com
6 1 (10.00%) DTV

Digital Marketing
Top Related IT Skills in Scotland by Category

For the 6 months to 27 April 2015, IT contractor jobs across the Scotland region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 5 (50.00%) CMS
2 3 (30.00%) Drupal
3 1 (10.00%) Sitecore CMS
3 1 (10.00%) Node.js
Business Applications
1 1 (10.00%) SAP Oil and Gas
1 1 (10.00%) Magento
Database & Business Intelligence
1 1 (10.00%) Data Warehouse
1 1 (10.00%) SQL Server Reporting Services
1 1 (10.00%) SQL Server Integration Services
1 1 (10.00%) Big Data
Development Applications
1 1 (10.00%) Subversion
1 1 (10.00%) Git (software)
1 1 (10.00%) QUnit
General
1 10 (100.00%) Marketing
2 3 (30.00%) Finance
3 2 (20.00%) Retail
4 1 (10.00%) Manufacturing
4 1 (10.00%) Electronics
4 1 (10.00%) Telecoms
Job Titles
1 6 (60.00%) Developer
2 2 (20.00%) Web Developer
2 2 (20.00%) Drupal Developer
3 1 (10.00%) Front-End Developer
3 1 (10.00%) UI Programmer
3 1 (10.00%) Magento Developer
3 1 (10.00%) Change Manager
3 1 (10.00%) SQL Developer
3 1 (10.00%) Business Intelligence Developer
3 1 (10.00%) UI Developer
3 1 (10.00%) Analyst
3 1 (10.00%) Project Manager
3 1 (10.00%) Business Analyst
3 1 (10.00%) Programme Manager
Libraries, Frameworks & Software Standards
1 4 (40.00%) HTML
1 4 (40.00%) CSS
2 3 (30.00%) CSS3
3 2 (20.00%) HTML5
4 1 (10.00%) Sass
4 1 (10.00%) Ajax
4 1 (10.00%) Velocity
4 1 (10.00%) jQuery
Miscellaneous
1 3 (30.00%) Open Source
2 2 (20.00%) User Experience
3 1 (10.00%) DTV
3 1 (10.00%) Computer Science
Processes & Methodologies
1 5 (50.00%) Web Development
2 3 (30.00%) Content Management
2 3 (30.00%) E-Commerce
3 2 (20.00%) Business Intelligence
3 2 (20.00%) CRM
3 2 (20.00%) Agile Software Development
3 2 (20.00%) Direct Marketing
4 1 (10.00%) Fund Management
4 1 (10.00%) Investment Management
4 1 (10.00%) Web Accessibility
4 1 (10.00%) Continuous Improvement
4 1 (10.00%) Data Analysis
4 1 (10.00%) Business Analysis
4 1 (10.00%) Business Development
4 1 (10.00%) PRINCE2
4 1 (10.00%) UML
4 1 (10.00%) Project Management
4 1 (10.00%) MVC
4 1 (10.00%) Stakeholder Management
4 1 (10.00%) Web Design
Programming Languages
1 4 (40.00%) JavaScript
2 1 (10.00%) SQL
2 1 (10.00%) T-SQL
Qualifications
1 1 (10.00%) Degree
Systems Management
1 1 (10.00%) TeamSite
Vendors
1 2 (20.00%) HubSpot
2 1 (10.00%) SAP
2 1 (10.00%) Microsoft
2 1 (10.00%) Salesforce.com
2 1 (10.00%) Sitecore