The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the Scotland region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 28 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Jan 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 115 109 98
Rank change year-on-year
-6 -11
Contract jobs citing Digital Marketing 5 3 11
As % of all contract IT jobs located in Scotland 0.19% 0.13% 0.53%
As % of the Processes & Methodologies category 0.25% 0.18% 0.78%
Number of daily rates quoted 3 1 10
Average daily rate
Keep up to 90%
of your Daily Rate
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£350 £200 £388
Average daily rate % change year-on-year
+75.00% -48.38%
90% offered a daily rate of more than £220 £200 £375
10% offered a daily rate of more than £670 £200 £500
UK excluding London average daily rate £375 £310 £375
% change year-on-year
+20.96% -17.33%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £16.25 £16.25 £24.00
% change year-on-year
- -32.29%
Digital Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Contract IT job ads with a match in the
Processes & Methodologies category
2027 1630 1414
As % of all contract IT jobs located in Scotland 76.81% 71.43% 68.51%
Number of daily rates quoted 1139 822 755
Average daily rate £395 £375 £350
Average daily rate % change year-on-year
+5.33% +7.14%
90% offered a daily rate of more than £285 £250 £250
10% offered a daily rate of more than £500 £500 £475
UK excluding London average daily rate £398 £375 £360
% change year-on-year
+6.00% +4.16%
Number of hourly rates quoted 20 30 18
Average hourly rate £28.50 £32.50 £27.50
Average hourly rate % change year-on-year
-12.30% +18.18%
90% offered a hourly rate of more than £15.77 £11.68 £12.65
10% offered a hourly rate of more than £47.50 £41.45 £58.40
UK excluding London average hourly rate £26.00 £27.50 £31.07
% change year-on-year
-5.45% -11.49%

Digital Marketing
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Scotland

Digital Marketing
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the Scotland region.

Digital Marketing Daily Rate Trend in Scotland

Digital Marketing
Daily Rate Histogram in Scotland

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the Scotland region over the 3 months to 28 January 2015.

Digital Marketing Daily Rate Histogram in Scotland

Digital Marketing
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Digital Marketing within the Scotland region over the 3 months to 28 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -3 5 £350 +75.00% 4
Glasgow - - - - 1
North Lanarkshire - - - - 1
Digital Marketing
UK

Digital Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 28 January 2015, IT contractor jobs across the Scotland region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 17 (100.00%) Marketing
2 8 (47.06%) Data Warehouse
2 8 (47.06%) Retail
3 7 (41.18%) IBM
3 7 (41.18%) Unica
3 7 (41.18%) Banking
3 7 (41.18%) Retail Banking
3 7 (41.18%) Campaign Management
4 6 (35.29%) Content Management
5 5 (29.41%) E-Commerce
6 4 (23.53%) Agile Software Development
6 4 (23.53%) Finance
6 4 (23.53%) Mobile App
7 3 (17.65%) CMS
8 2 (11.76%) Business Intelligence
8 2 (11.76%) HubSpot
8 2 (11.76%) Waterfall
8 2 (11.76%) Analytics
8 2 (11.76%) User Stories
8 2 (11.76%) Open Source
8 2 (11.76%) Use Case
8 2 (11.76%) Drupal
8 2 (11.76%) Direct Marketing
8 2 (11.76%) Web Development
9 1 (5.88%) Business Development
9 1 (5.88%) Degree
9 1 (5.88%) Computer Science
9 1 (5.88%) Velocity
9 1 (5.88%) Axure RP
9 1 (5.88%) Big Data

Digital Marketing
Top Related IT Skills in Scotland by Category

For the 6 months to 28 January 2015, IT contractor jobs across the Scotland region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (17.65%) CMS
2 2 (11.76%) Drupal
Applications
1 1 (5.88%) MS Visio
1 1 (5.88%) MS PowerPoint
Business Applications
1 1 (5.88%) SAP Oil and Gas
Database & Business Intelligence
1 8 (47.06%) Data Warehouse
2 1 (5.88%) Big Data
2 1 (5.88%) SQL Server Reporting Services
2 1 (5.88%) SQL Server Integration Services
Development Applications
1 1 (5.88%) Axure RP
General
1 17 (100.00%) Marketing
2 8 (47.06%) Retail
3 7 (41.18%) Banking
3 7 (41.18%) Retail Banking
4 4 (23.53%) Finance
5 1 (5.88%) Electronics
5 1 (5.88%) Telecoms
5 1 (5.88%) Manufacturing
Job Titles
1 7 (41.18%) Architect
2 6 (35.29%) Solutions Architect
3 5 (29.41%) Analyst
3 5 (29.41%) Business Analyst
4 4 (23.53%) Developer
5 2 (11.76%) Drupal Developer
6 1 (5.88%) Senior Architect
6 1 (5.88%) UX Developer
6 1 (5.88%) Programme Manager
6 1 (5.88%) Change Manager
6 1 (5.88%) SQL Developer
6 1 (5.88%) Senior Solutions Architect
6 1 (5.88%) Business Intelligence Developer
Libraries, Frameworks & Software Standards
1 1 (5.88%) Velocity
Miscellaneous
1 4 (23.53%) Mobile App
2 2 (11.76%) Open Source
3 1 (5.88%) Computer Science
3 1 (5.88%) User Experience
3 1 (5.88%) DTV
Processes & Methodologies
1 7 (41.18%) Campaign Management
2 6 (35.29%) Content Management
3 5 (29.41%) E-Commerce
4 4 (23.53%) Agile Software Development
5 2 (11.76%) Business Intelligence
5 2 (11.76%) Waterfall
5 2 (11.76%) Analytics
5 2 (11.76%) User Stories
5 2 (11.76%) Use Case
5 2 (11.76%) Direct Marketing
5 2 (11.76%) Web Development
6 1 (5.88%) Business Development
6 1 (5.88%) UML
6 1 (5.88%) Programme Management
6 1 (5.88%) Stakeholder Management
6 1 (5.88%) Data Analysis
6 1 (5.88%) Business Analysis
Programming Languages
1 1 (5.88%) SQL
1 1 (5.88%) T-SQL
Qualifications
1 1 (5.88%) Degree
Vendors
1 7 (41.18%) IBM
1 7 (41.18%) Unica
2 2 (11.76%) HubSpot
3 1 (5.88%) Microsoft
3 1 (5.88%) Salesforce.com
3 1 (5.88%) SAP
Edinburgh & Lothians
NSK International Consultants Ltd
Rate: From £300 to £400 per day
Posted: 6 days ago
Edinburgh
Computer Futures
Rate: £175 - £200 per annum + competitive
Posted: 14 days ago