The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Kent region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 21 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
21 Jan 2017
Same period 2016 Same period 2015
Marketing
South East / Kent
Rank 19 34 25
Rank change year-on-year
+15 -9
Contract jobs citing Marketing 20 5 15
As % of all contract IT jobs located in Kent 7.84% 2.07% 5.56%
As % of the General category 18.18% 5.43% 18.99%
Number of daily rates quoted 10 4 11
Median daily rate £373 £375 £300
Median daily rate % change year-on-year
-0.60% +24.91%
90% offered a daily rate of more than £350 £265 £225
10% offered a daily rate of more than £391 £485 £425
UK excluding London median daily rate £376 £375 £363
% change year-on-year
+0.33% +3.44%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £21.98 £21.25 £23.13
% change year-on-year
+3.41% -8.10%

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Kent region.

General Category
Kent
Contract IT job ads with a match in the
General category
110 92 79
As % of all contract IT jobs located in Kent 43.14% 38.17% 29.26%
Number of daily rates quoted 83 73 52
Median daily rate £425 £400 £350
Median daily rate % change year-on-year
+6.25% +14.28%
90% offered a daily rate of more than £276 £180 £175
10% offered a daily rate of more than £525 £550 £471
UK excluding London median daily rate £400 £400 £400
Number of hourly rates quoted 0 2 6
Median hourly rate - £185.00 £24.50
Median hourly rate % change year-on-year
- +655.10%
UK excluding London median hourly rate £27.00 £32.50 £26.00
% change year-on-year
-16.92% +25.00%

Marketing
Jobs Demand Trend in Kent

The demand trend of contract jobs across the Kent region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in Kent

Marketing
Daily Rate Trend in Kent

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Kent region.

Marketing Daily Rate Trend in Kent

Marketing
Hourly Rate Trend in Kent

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Kent region.

Marketing Hourly Rate Trend in Kent

Marketing
Contract Job Locations in Kent

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Kent region over the 3 months to 21 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Folkestone +3 3 £350 - 5
Marketing
South East

Marketing
Top 30 Related IT Skills in Kent

For the 6 months to 21 January 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Kent region with a requirement for Marketing.

1 18 (75.00%) Adobe
2 16 (66.67%) Web Analytics
2 16 (66.67%) Analytics
3 15 (62.50%) Adobe Campaign
4 13 (54.17%) Regular Expression
4 13 (54.17%) Google Tag Manager
4 13 (54.17%) Google
5 9 (37.50%) jQuery
5 9 (37.50%) E-Commerce
5 9 (37.50%) HTML
5 9 (37.50%) JavaScript
6 8 (33.33%) Linux
6 8 (33.33%) HTTP
6 8 (33.33%) Cognos
6 8 (33.33%) Analytical Skills
7 6 (25.00%) MS Excel
8 5 (20.83%) MS Access
8 5 (20.83%) Finance
8 5 (20.83%) Data Management
8 5 (20.83%) Behavioural Targeting
8 5 (20.83%) Data Governance
8 5 (20.83%) Digital Media
8 5 (20.83%) Multivariate Testing
8 5 (20.83%) Tag Management
8 5 (20.83%) Customer Insight
8 5 (20.83%) Mobile App
9 3 (12.50%) Migration
9 3 (12.50%) ETL
9 3 (12.50%) SQL
9 3 (12.50%) T-SQL

Marketing
Top Related IT Skills in Kent by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 6 (25.00%) MS Excel
Business Applications
1 15 (62.50%) Adobe Campaign
2 1 (4.17%) SAP Oil and Gas
Cloud Services
1 13 (54.17%) Google Tag Manager
2 1 (4.17%) Adobe Analytics
2 1 (4.17%) Google Analytics
Communications & Networking
1 8 (33.33%) HTTP
2 1 (4.17%) Firewall
Database & Business Intelligence
1 5 (20.83%) MS Access
2 3 (12.50%) SQL Server
2 3 (12.50%) SQL Server Integration Services
General
1 5 (20.83%) Finance
2 1 (4.17%) Electronics
2 1 (4.17%) Manufacturing
2 1 (4.17%) Telecoms
Job Titles
1 16 (66.67%) Web Engineer
2 8 (33.33%) Analytics Manager
2 8 (33.33%) JavaScript Engineer
2 8 (33.33%) Web Analytics Manager
2 8 (33.33%) Web Manager
3 4 (16.67%) Developer
4 3 (12.50%) Data Migration Developer
4 3 (12.50%) SQL Developer
5 2 (8.33%) Project Manager
6 1 (4.17%) Administrator
6 1 (4.17%) Analyst
6 1 (4.17%) Business Analyst
6 1 (4.17%) Desktop Engineer
6 1 (4.17%) Infrastructure Manager
6 1 (4.17%) Infrastructure Project Manager
6 1 (4.17%) Integration Manager
6 1 (4.17%) IT Manager
6 1 (4.17%) IT Project Manager
6 1 (4.17%) Process Analyst
6 1 (4.17%) Rollout Engineer
Libraries, Frameworks & Software Standards
1 13 (54.17%) Regular Expression
2 9 (37.50%) HTML
2 9 (37.50%) jQuery
3 1 (4.17%) .NET
3 1 (4.17%) CSS
3 1 (4.17%) HTML5
3 1 (4.17%) Middleware
3 1 (4.17%) Twitter Bootstrap
Miscellaneous
1 8 (33.33%) Analytical Skills
2 5 (20.83%) Digital Media
2 5 (20.83%) Mobile App
Operating Systems
1 8 (33.33%) Linux
2 1 (4.17%) Windows
2 1 (4.17%) Windows 7
Processes & Methodologies
1 16 (66.67%) Analytics
1 16 (66.67%) Web Analytics
2 9 (37.50%) E-Commerce
3 5 (20.83%) Behavioural Targeting
3 5 (20.83%) Customer Insight
3 5 (20.83%) Data Governance
3 5 (20.83%) Data Management
3 5 (20.83%) Multivariate Testing
3 5 (20.83%) Tag Management
4 3 (12.50%) Data Migration
4 3 (12.50%) ETL
4 3 (12.50%) Migration
5 2 (8.33%) Digital Marketing
6 1 (4.17%) Agile Software Development
6 1 (4.17%) Business Intelligence
6 1 (4.17%) Investment Management
6 1 (4.17%) Programme Management
6 1 (4.17%) Project Management
6 1 (4.17%) Scrum
6 1 (4.17%) Web Development
Programming Languages
1 9 (37.50%) JavaScript
2 3 (12.50%) SQL
2 3 (12.50%) T-SQL
Quality Assurance & Compliance
1 1 (4.17%) Disclosure Scotland
Vendors
1 18 (75.00%) Adobe
2 13 (54.17%) Google
3 8 (33.33%) Cognos
4 2 (8.33%) Tealeaf
5 1 (4.17%) Omniture
5 1 (4.17%) Salesforce.com
5 1 (4.17%) SAP