The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Kent region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 4 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
4 Mar 2015
Same period 2014 Same period 2013
Marketing
Rank 31 29 30
Rank change year-on-year
-2 +1
Contract jobs citing Marketing 12 1 5
As % of all contract IT jobs located in Kent 4.33% 0.52% 1.62%
As % of the General category 13.33% 2.44% 4.17%
Number of daily rates quoted 6 1 4
Average daily rate
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of your Daily Rate
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£325 £225 £413
Average daily rate % change year-on-year
+44.44% -45.45%
90% offered a daily rate of more than £225 £225 £220
10% offered a daily rate of more than £513 £225 £514
UK excluding London average daily rate £375 £375 £325
% change year-on-year
- +15.38%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £18.00 £15.50 £23.50
% change year-on-year
+16.12% -34.04%
Marketing
South East

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Kent region.

General Category
Kent
Contract IT job ads with a match in the
General category
90 41 120
As % of all contract IT jobs located in Kent 32.49% 21.24% 38.96%
Number of daily rates quoted 53 31 55
Average daily rate £400 £413 £308
Average daily rate % change year-on-year
-3.03% +34.14%
90% offered a daily rate of more than £162 £325 £175
10% offered a daily rate of more than £515 £525 £520
UK excluding London average daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 5 1 13
Average hourly rate £9.00 £42.50 £11.38
Average hourly rate % change year-on-year
-78.82% +273.62%
UK excluding London average hourly rate £25.00 £23.86 £25.75
% change year-on-year
+4.79% -7.35%

Marketing
Jobs Demand Trend in Kent

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Kent region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Kent

Marketing
Daily Rate Trend in Kent

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Kent region.

Marketing Daily Rate Trend in Kent

Marketing
Daily Rate Histogram in Kent

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Kent region over the 3 months to 4 March 2015.

Marketing Daily Rate Histogram in Kent

Marketing
Hourly Rate Trend in Kent

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Kent region.

Marketing Hourly Rate Trend in Kent

Marketing
Contract Job Locations in Kent

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the Kent region over the 3 months to 4 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Dover - 3 £475 -
Tunbridge Wells - 3 £225 - 1
Folkestone - - - - 1
Maidstone - - - - 2
Canterbury - - - - 1
Dartford - - - -
Marketing
South East

Marketing
Top 30 Related IT Skills in Kent

For the 6 months to 4 March 2015, IT contractor jobs across the Kent region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 10 (52.63%) Advertising
2 9 (47.37%) Finance
2 9 (47.37%) HTML
2 9 (47.37%) JavaScript
2 9 (47.37%) CSS
3 7 (36.84%) Business Intelligence
3 7 (36.84%) DTV
3 7 (36.84%) Manufacturing
3 7 (36.84%) Electronics
3 7 (36.84%) Telecoms
3 7 (36.84%) Programme Management
3 7 (36.84%) SAP
3 7 (36.84%) SAP Oil and Gas
3 7 (36.84%) Digital Marketing
4 6 (31.58%) jQuery
4 6 (31.58%) HTML5
4 6 (31.58%) Social Media
4 6 (31.58%) Laravel
4 6 (31.58%) Node.js
4 6 (31.58%) PHP
5 5 (26.32%) E-Commerce
6 4 (21.05%) Retail
7 3 (15.79%) Agile Software Development
7 3 (15.79%) Animation
7 3 (15.79%) Video Editing
7 3 (15.79%) WebGL
7 3 (15.79%) Mobile App
7 3 (15.79%) Data Governance
7 3 (15.79%) Data Quality
7 3 (15.79%) Digital Media

Marketing
Top Related IT Skills in Kent by Category

For the 6 months to 4 March 2015, IT contractor jobs across the Kent region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 6 (31.58%) Node.js
2 1 (5.26%) SharePoint
Applications
1 3 (15.79%) Adobe Illustrator
1 3 (15.79%) Photoshop
2 2 (10.53%) MS Excel
2 2 (10.53%) MS PowerPoint
Business Applications
1 7 (36.84%) SAP Oil and Gas
Communications & Networking
1 1 (5.26%) Internet
Database & Business Intelligence
1 3 (15.79%) SQL Server
General
1 10 (52.63%) Advertising
2 9 (47.37%) Finance
3 7 (36.84%) Manufacturing
3 7 (36.84%) Electronics
3 7 (36.84%) Telecoms
4 4 (21.05%) Retail
5 1 (5.26%) Pharmaceutical
5 1 (5.26%) Games
5 1 (5.26%) Publishing
Job Titles
1 6 (31.58%) PHP Developer
1 6 (31.58%) Project Manager
1 6 (31.58%) Developer
2 5 (26.32%) Analyst
3 4 (21.05%) Data Analyst
4 3 (15.79%) Interactive Designer
4 3 (15.79%) Quality Analyst
4 3 (15.79%) Data Quality Analyst
4 3 (15.79%) Designer
5 1 (5.26%) Business Project Manager
5 1 (5.26%) Business Manager
5 1 (5.26%) Business Analyst
Libraries, Frameworks & Software Standards
1 9 (47.37%) HTML
1 9 (47.37%) CSS
2 6 (31.58%) jQuery
2 6 (31.58%) HTML5
2 6 (31.58%) Laravel
3 3 (15.79%) WebGL
3 3 (15.79%) Flash
Miscellaneous
1 7 (36.84%) DTV
2 6 (31.58%) Social Media
3 3 (15.79%) Animation
3 3 (15.79%) Video Editing
3 3 (15.79%) Mobile App
3 3 (15.79%) Digital Media
Processes & Methodologies
1 7 (36.84%) Business Intelligence
1 7 (36.84%) Programme Management
1 7 (36.84%) Digital Marketing
2 5 (26.32%) E-Commerce
3 3 (15.79%) Agile Software Development
3 3 (15.79%) Data Governance
3 3 (15.79%) Waterfall
3 3 (15.79%) Scrum
3 3 (15.79%) Migration
3 3 (15.79%) Stakeholder Management
3 3 (15.79%) Data Modelling
3 3 (15.79%) CRM
3 3 (15.79%) PRINCE2
4 1 (5.26%) Business Transformation
4 1 (5.26%) Analytics
4 1 (5.26%) Statistical Analysis
4 1 (5.26%) Product Marketing
4 1 (5.26%) Web Analytics
Programming Languages
1 9 (47.37%) JavaScript
2 6 (31.58%) PHP
3 3 (15.79%) SQL
3 3 (15.79%) T-SQL
Qualifications
1 3 (15.79%) PRINCE2 Practitioner
2 1 (5.26%) VCP4
Quality Assurance & Compliance
1 3 (15.79%) Data Quality
Vendors
1 7 (36.84%) SAP
Kent
Oliver James Associates
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