The table below looks at the prevalence of the term Marketing in IT contracts advertised for the South East region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 9 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
9 Feb 2016
Same period 2015 Same period 2014
Marketing
Rank 64 63 68
Rank change year-on-year
-1 +5
Contract jobs citing Marketing 259 267 217
As % of all contract IT jobs located in the South East 3.04% 2.82% 2.54%
As % of the General category 8.60% 8.31% 7.10%
Number of daily rates quoted 162 136 93
Average daily rate £350 £363 £330
Average daily rate % change year-on-year
-3.44% +9.84%
90% offered a daily rate of more than £190 £168 £205
10% offered a daily rate of more than £479 £501 £520
UK excluding London average daily rate £365 £363 £350
% change year-on-year
+0.68% +3.57%
Number of hourly rates quoted 16 8 18
Average hourly rate £19.00 £16.25 £15.50
Average hourly rate % change year-on-year
+16.92% +4.83%
90% offered a hourly rate of more than £13.40 £11.43 £11.90
10% offered a hourly rate of more than £58.25 £33.08 £26.30
UK excluding London average hourly rate £19.00 £18.00 £15.50
% change year-on-year
+5.55% +16.12%
Marketing
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the South East region.

General Category
South East
Contract IT job ads with a match in the
General category
3011 3213 3055
As % of all contract IT jobs located in the South East 35.32% 33.90% 35.83%
Number of daily rates quoted 1639 1686 1536
Average daily rate £400 £400 £388
Average daily rate % change year-on-year
- +3.22%
90% offered a daily rate of more than £225 £230 £240
10% offered a daily rate of more than £550 £550 £525
UK excluding London average daily rate £400 £400 £388
% change year-on-year
- +3.22%
Number of hourly rates quoted 134 88 144
Average hourly rate £35.00 £25.50 £20.00
Average hourly rate % change year-on-year
+37.25% +27.50%
90% offered a hourly rate of more than £12.00 £11.13 £13.18
10% offered a hourly rate of more than £55.00 £55.00 £42.50
UK excluding London average hourly rate £33.86 £26.00 £22.50
% change year-on-year
+30.21% +15.55%

Marketing
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the South East region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the South East

Marketing
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the South East region.

Marketing Daily Rate Trend in the South East

Marketing
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the South East region over the 3 months to 9 February 2016.

Marketing Daily Rate Histogram in the South East

Marketing
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the South East region.

Marketing Hourly Rate Trend in the South East

Marketing
Hourly Rate Histogram in the South East

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Marketing across the South East region over the 3 months to 9 February 2016.

Marketing Hourly Rate Histogram in the South East

Marketing
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the South East region over the 3 months to 9 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire +12 128 £275 -18.51% 56
Surrey -13 42 £363 +2.11% 37
Buckinghamshire +15 29 £295 -20.00% 21
West Sussex +16 16 £400 -15.78% 7
Hampshire -14 14 £500 +53.84% 32
Oxfordshire -10 10 £413 -2.94% 13
Middlesex +4 7 £425 -5.55% 3
Kent -20 5 £275 -15.46% 9
East Sussex +4 4 £425 -27.65% 3
Thames Valley - 1 - -
Marketing
England

Marketing
Top 30 Related IT Skills in the South East

For the 6 months to 9 February 2016, IT contractor jobs across the South East region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 188 (32.70%) Finance
2 185 (32.17%) Digital Marketing
3 148 (25.74%) Telecoms
4 128 (22.26%) Business Intelligence
5 110 (19.13%) Agile Software Development
6 109 (18.96%) Programme Management
7 108 (18.78%) Manufacturing
7 108 (18.78%) SAP
8 104 (18.09%) Electronics
9 101 (17.57%) SAP Oil and Gas
10 97 (16.87%) Project Management
11 85 (14.78%) Analytics
12 82 (14.26%) HTML
13 77 (13.39%) CRM
14 68 (11.83%) SEO
15 67 (11.65%) Stakeholder Management
16 66 (11.48%) Analytical Skills
17 63 (10.96%) CSS
18 58 (10.09%) JavaScript
19 57 (9.91%) MS Excel
20 55 (9.57%) CMS
20 55 (9.57%) Degree
21 54 (9.39%) SQL
22 53 (9.22%) E-Commerce
23 50 (8.70%) User Experience
24 46 (8.00%) Adobe
25 44 (7.65%) Social Media
26 43 (7.48%) SQL Server
27 42 (7.30%) Google
28 41 (7.13%) Oracle

Marketing
Top Related IT Skills in the South East by Category

For the 6 months to 9 February 2016, IT contractor jobs across the South East region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 55 (9.57%) CMS
2 20 (3.48%) Drupal
3 18 (3.13%) SharePoint
4 11 (1.91%) Confluence
4 11 (1.91%) SAS
5 9 (1.57%) Node.js
6 7 (1.22%) IIS
7 6 (1.04%) Sitecore CMS
7 6 (1.04%) WordPress
8 3 (0.52%) SharePoint 2013
9 2 (0.35%) Magnolia
9 2 (0.35%) MS Exchange
9 2 (0.35%) Tomcat
9 2 (0.35%) Umbraco
10 1 (0.17%) Apache
10 1 (0.17%) EPiServer CMS
10 1 (0.17%) Joomla!
10 1 (0.17%) SharePoint 2010
10 1 (0.17%) SilverStripe
10 1 (0.17%) TYPO3
Applications
1 57 (9.91%) MS Excel
2 35 (6.09%) MS PowerPoint
3 26 (4.52%) Photoshop
4 21 (3.65%) MS Office
5 10 (1.74%) Adobe Creative Suite
6 9 (1.57%) MS Project
7 8 (1.39%) MS Visio
8 4 (0.70%) Adobe Illustrator
9 2 (0.35%) InDesign
9 2 (0.35%) Spreadsheet
10 1 (0.17%) CINEMA 4D
10 1 (0.17%) Maya
10 1 (0.17%) OmniGraffle
10 1 (0.17%) SPSS
Business Applications
1 101 (17.57%) SAP Oil and Gas
2 25 (4.35%) Eloqua
3 15 (2.61%) Adobe Campaign
4 12 (2.09%) Unica
5 11 (1.91%) Dynamics CRM
6 4 (0.70%) Data Workbench
6 4 (0.70%) Oracle CRM
7 2 (0.35%) Primavera
7 2 (0.35%) SAP CRM
8 1 (0.17%) CSG Singleview
8 1 (0.17%) Dynamics AX
8 1 (0.17%) Dynamics GP
8 1 (0.17%) Dynamics NAV
8 1 (0.17%) Magento
8 1 (0.17%) Sage 200
8 1 (0.17%) SAP FI
8 1 (0.17%) SAP HR
8 1 (0.17%) SAP R/3
8 1 (0.17%) SAP SD
8 1 (0.17%) WebTrends
Cloud Services
1 27 (4.70%) Google Analytics
2 8 (1.39%) Adobe Analytics
3 7 (1.22%) SaaS
3 7 (1.22%) SmartFocus
4 6 (1.04%) AdWords
4 6 (1.04%) Office 365
5 5 (0.87%) Veeva
6 4 (0.70%) Cloud Computing
6 4 (0.70%) Google Tag Manager
6 4 (0.70%) SuccessFactors
7 3 (0.52%) Amazon AWS
7 3 (0.52%) IaaS
7 3 (0.52%) Silverpop
8 2 (0.35%) Force.com
9 1 (0.17%) Azure Active Directory
9 1 (0.17%) GitHub
9 1 (0.17%) Microsoft Azure
9 1 (0.17%) Mimecast
9 1 (0.17%) OneDrive
9 1 (0.17%) Yammer
Communications & Networking
1 13 (2.26%) Intranet
2 12 (2.09%) Internet
3 10 (1.74%) DNS
4 9 (1.57%) DHCP
5 5 (0.87%) Broadband
5 5 (0.87%) Remote Desktop
5 5 (0.87%) SMS
6 4 (0.70%) LAN
6 4 (0.70%) SAN
6 4 (0.70%) TCP/IP
6 4 (0.70%) WAN
7 3 (0.52%) Firewall
7 3 (0.52%) VPN
7 3 (0.52%) WebEx
8 2 (0.35%) DWDM
8 2 (0.35%) GPON
8 2 (0.35%) MPLS
8 2 (0.35%) SDH
8 2 (0.35%) Wireless
9 1 (0.17%) VoIP
Database & Business Intelligence
1 43 (7.48%) SQL Server
2 16 (2.78%) SQL Server Integration Services
3 15 (2.61%) MySQL
4 13 (2.26%) Big Data
5 12 (2.09%) Oracle Database
5 12 (2.09%) SQL Server Analysis Services
5 12 (2.09%) SQL Server Reporting Services
6 9 (1.57%) Data Warehouse
7 8 (1.39%) Relational Database
8 7 (1.22%) Data Mining
9 6 (1.04%) SQL Server 2008
10 5 (0.87%) Power BI
10 5 (0.87%) RDBMS
10 5 (0.87%) SQL Server 2005
10 5 (0.87%) SQL Server 2012
11 4 (0.70%) SAP BI
12 3 (0.52%) BusinessObjects
12 3 (0.52%) Oracle Reports
12 3 (0.52%) SAP BW
12 3 (0.52%) SQL Server 2014
Development Applications
1 14 (2.43%) JIRA
2 9 (1.57%) Dreamweaver
3 6 (1.04%) Axure RP
3 6 (1.04%) SQL Server Management Studio (SSMS)
3 6 (1.04%) Team Foundation Server
4 4 (0.70%) Selenium
5 3 (0.52%) JUnit
5 3 (0.52%) Toad
5 3 (0.52%) Visual Studio
6 2 (0.35%) Git (software)
6 2 (0.35%) Subversion
6 2 (0.35%) TestDirector
6 2 (0.35%) WebDriver
7 1 (0.17%) JIRA Agile
7 1 (0.17%) LSMW
7 1 (0.17%) Maven
7 1 (0.17%) SpecFlow
General
1 188 (32.70%) Finance
2 148 (25.74%) Telecoms
3 108 (18.78%) Manufacturing
4 104 (18.09%) Electronics
5 22 (3.83%) Advertising
6 20 (3.48%) Retail
7 19 (3.30%) Publishing
8 16 (2.78%) Pharmaceutical
9 14 (2.43%) Legal
10 9 (1.57%) Multimedia
11 8 (1.39%) Billing
12 7 (1.22%) Automotive
13 6 (1.04%) German Language
14 4 (0.70%) Portuguese Language
14 4 (0.70%) Spanish Language
15 3 (0.52%) Banking
15 3 (0.52%) Czech Language
15 3 (0.52%) French Language
16 2 (0.35%) Aerospace
16 2 (0.35%) Italian Language
Job Titles
1 109 (18.96%) Analyst
2 74 (12.87%) Developer
3 64 (11.13%) Project Manager
4 34 (5.91%) Marketing Specialist
5 32 (5.57%) Web Developer
6 30 (5.22%) Architect
7 28 (4.87%) Consultant
8 26 (4.52%) Business Analyst
9 24 (4.17%) Digital Project Manager
10 22 (3.83%) Automation Specialist
10 22 (3.83%) IT Manager
10 22 (3.83%) Product Owner
11 21 (3.65%) Data Analyst
11 21 (3.65%) Marketing Automation Specialist
12 19 (3.30%) Administrator
12 19 (3.30%) Marketing Manager
13 17 (2.96%) Designer
13 17 (2.96%) Front End Developer (Client-Side Developer)
14 14 (2.43%) Digital Product Owner
14 14 (2.43%) JavaScript Developer
Libraries, Frameworks & Software Standards
1 82 (14.26%) HTML
2 63 (10.96%) CSS
3 35 (6.09%) HTML5
4 32 (5.57%) .NET
5 31 (5.39%) jQuery
6 28 (4.87%) CSS3
7 20 (3.48%) ASP.NET
8 19 (3.30%) Web Services
8 19 (3.30%) XML
9 17 (2.96%) Ajax
10 14 (2.43%) LAMP
11 12 (2.09%) Flash
11 12 (2.09%) Twitter Bootstrap
12 9 (1.57%) .NET Framework
12 9 (1.57%) LESS
12 9 (1.57%) Sass
13 6 (1.04%) XHTML
14 5 (0.87%) AngularJS
15 4 (0.70%) ASP.NET MVC
15 4 (0.70%) CakePHP
Miscellaneous
1 66 (11.48%) Analytical Skills
2 50 (8.70%) User Experience
3 44 (7.65%) Social Media
4 20 (3.48%) Mobile App
5 14 (2.43%) Data Integration
6 12 (2.09%) Visualisation
7 11 (1.91%) Data Centre
7 11 (1.91%) Digital Media
7 11 (1.91%) Management Information System
8 8 (1.39%) Computer Science
9 7 (1.22%) Data Extraction
9 7 (1.22%) Handset
9 7 (1.22%) NHS
10 6 (1.04%) Internet of Things
11 5 (0.87%) Copywriting
11 5 (0.87%) FMCG
11 5 (0.87%) Replication
11 5 (0.87%) Telematics
12 4 (0.70%) Blog
12 4 (0.70%) Economics
Operating Systems
1 32 (5.57%) Windows
2 19 (3.30%) Windows Server
3 8 (1.39%) Android
3 8 (1.39%) Linux
3 8 (1.39%) Windows Server 2008
4 7 (1.22%) Apple iOS
5 6 (1.04%) Unix
6 5 (0.87%) Windows 8
7 4 (0.70%) Windows 7
8 3 (0.52%) Windows Server 2003
8 3 (0.52%) Windows XP
9 2 (0.35%) AIX
9 2 (0.35%) Windows Vista
10 1 (0.17%) HPUX
10 1 (0.17%) Mac OS
10 1 (0.17%) Solaris
10 1 (0.17%) Windows 2000
10 1 (0.17%) Windows 2000 Server
10 1 (0.17%) Windows Phone
10 1 (0.17%) Windows Server 2012
Processes & Methodologies
1 185 (32.17%) Digital Marketing
2 128 (22.26%) Business Intelligence
3 110 (19.13%) Agile Software Development
4 109 (18.96%) Programme Management
5 97 (16.87%) Project Management
6 85 (14.78%) Analytics
7 77 (13.39%) CRM
8 68 (11.83%) SEO
9 67 (11.65%) Stakeholder Management
10 53 (9.22%) E-Commerce
11 40 (6.96%) PRINCE2
12 36 (6.26%) B2B
13 32 (5.57%) Marketing Automation
14 30 (5.22%) Data Analysis
14 30 (5.22%) Web Development
15 26 (4.52%) Migration
16 25 (4.35%) Content Management
17 24 (4.17%) Front End Development
18 21 (3.65%) Email Marketing
19 20 (3.48%) Data Management
Programming Languages
1 58 (10.09%) JavaScript
2 54 (9.39%) SQL
3 32 (5.57%) PHP
4 25 (4.35%) C#
5 19 (3.30%) Java
6 8 (1.39%) PowerShell
7 7 (1.22%) C++
7 7 (1.22%) PL/SQL
7 7 (1.22%) T-SQL
7 7 (1.22%) VBScript
8 4 (0.70%) ActionScript
8 4 (0.70%) C
8 4 (0.70%) PHP 4
8 4 (0.70%) PHP 5
9 3 (0.52%) VBA
10 2 (0.35%) ABAP
10 2 (0.35%) Apex Code
10 2 (0.35%) Shell Script
10 2 (0.35%) VB
11 1 (0.17%) VB.NET
Qualifications
1 55 (9.57%) Degree
2 17 (2.96%) PMI Certification
3 13 (2.26%) PMP
4 9 (1.57%) Security Cleared
5 7 (1.22%) ACCA
6 6 (1.04%) APMP
6 6 (1.04%) CIMA
7 5 (0.87%) PRINCE2 Certification
7 5 (0.87%) SC Cleared
8 3 (0.52%) MBA
8 3 (0.52%) MCTS
8 3 (0.52%) Microsoft Certification
9 2 (0.35%) CAPM
9 2 (0.35%) PhD
9 2 (0.35%) PRINCE2 Practitioner
10 1 (0.17%) A+ Certification
10 1 (0.17%) BPSS Clearance
10 1 (0.17%) CCNA
10 1 (0.17%) Cisco Certification
10 1 (0.17%) ITIL Certification
Quality Assurance & Compliance
1 26 (4.52%) QA
2 12 (2.09%) Data Quality
3 5 (0.87%) ISO/IEC 27001
4 2 (0.35%) GAMP
4 2 (0.35%) GxP
4 2 (0.35%) PMBOK
4 2 (0.35%) Sarbanes-Oxley
5 1 (0.17%) P3O
5 1 (0.17%) SLA
5 1 (0.17%) WCAG
System Software
1 12 (2.09%) Active Directory
2 9 (1.57%) VMware Infrastructure
3 5 (0.87%) VMware ESX
4 4 (0.70%) Hyper-V
5 1 (0.17%) Docker
5 1 (0.17%) Veritas File System
5 1 (0.17%) VMware ESXi
Systems Management
1 5 (0.87%) SCCM
1 5 (0.87%) SCOM
2 3 (0.52%) NetBackup
2 3 (0.52%) Systems Management Server (SMS)
3 2 (0.35%) TeamSite
3 2 (0.35%) vRealize
4 1 (0.17%) BMC PATROL
4 1 (0.17%) HP Quality Center
4 1 (0.17%) SnapVault
Vendors
1 108 (18.78%) SAP
2 46 (8.00%) Adobe
3 42 (7.30%) Google
4 41 (7.13%) Microsoft
4 41 (7.13%) Oracle
5 37 (6.43%) Salesforce.com
6 29 (5.04%) Marketo
7 19 (3.30%) Aprimo
8 18 (3.13%) Salesforce Marketing Cloud
9 13 (2.26%) VMware
10 10 (1.74%) IBM
11 8 (1.39%) HP
12 7 (1.22%) Facebook
13 6 (1.04%) Cisco
13 6 (1.04%) Sitecore
14 5 (0.87%) Red Gate
14 5 (0.87%) Tableau
14 5 (0.87%) Twitter
15 4 (0.70%) Atlassian
15 4 (0.70%) hybris
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