The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Manchester region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 28 June 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
28 Jun 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 97 85 -
Rank change year-on-year
-12 -
Contract jobs citing Google Analytics 4 1 0
As % of all contract IT jobs located in Manchester 0.22% 0.067% -
As % of the Cloud Services category 3.42% 1.82% -
Number of daily rates quoted 2 0 0
Median daily rate £200 - -
UK excluding London median daily rate £300 £350 £300
% change year-on-year
-14.28% +16.66%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £19.61 £10.00 £11.00
% change year-on-year
+96.10% -9.09%
Google Analytics
North West

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Manchester region.

Cloud Services Category
Manchester
Contract IT job ads with a match in the
Cloud Services category
117 55 19
As % of all contract IT jobs located in Manchester 6.58% 3.68% 1.50%
Number of daily rates quoted 72 30 12
Median daily rate £450 £350 £350
Median daily rate % change year-on-year
+28.57% -
90% offered a daily rate of more than £325 £298 £195
10% offered a daily rate of more than £525 £501 £400
UK excluding London median daily rate £450 £390 £388
% change year-on-year
+15.38% +0.64%
Number of hourly rates quoted 6 3 1
Median hourly rate £14.50 £11.50 £13.00
Median hourly rate % change year-on-year
+26.08% -11.53%
UK excluding London median hourly rate £15.79 £26.00 £15.00
% change year-on-year
-39.28% +73.33%

Google Analytics
Jobs Demand Trend in Manchester

The demand trend of contract jobs across the Manchester region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Manchester

Google Analytics
Daily Rate Trend in Manchester

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Manchester region.

Google Analytics Daily Rate Trend in Manchester

Google Analytics
Hourly Rate Trend in Manchester

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Manchester region.

Google Analytics Hourly Rate Trend in Manchester

Google Analytics
Top 30 Related IT Skills in Manchester

For the 6 months to 28 June 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Manchester region with a requirement for Google Analytics.

1 5 (100.00%) Google
1 5 (100.00%) Analytics
2 3 (60.00%) Marketing
2 3 (60.00%) Copywriting
3 2 (40.00%) BusinessObjects
3 2 (40.00%) Teradata
3 2 (40.00%) Agile Software Development
3 2 (40.00%) Retail
3 2 (40.00%) MS PowerPoint
3 2 (40.00%) SQL
3 2 (40.00%) Oracle
3 2 (40.00%) MS Office
3 2 (40.00%) MS Excel
3 2 (40.00%) E-Commerce
3 2 (40.00%) SAS
3 2 (40.00%) Business Intelligence
3 2 (40.00%) B2B
3 2 (40.00%) Blog
3 2 (40.00%) Social Network
3 2 (40.00%) Degree
3 2 (40.00%) Atlassian
3 2 (40.00%) Oracle BI EE
3 2 (40.00%) WordPress
3 2 (40.00%) Social Media
3 2 (40.00%) Data Governance
3 2 (40.00%) Digital Media
3 2 (40.00%) Facebook
3 2 (40.00%) Twitter
3 2 (40.00%) SEO
3 2 (40.00%) Brand Awareness

Google Analytics
Top Related IT Skills in Manchester by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (40.00%) SAS
1 2 (40.00%) WordPress
Applications
1 2 (40.00%) MS Excel
1 2 (40.00%) MS Office
1 2 (40.00%) MS PowerPoint
Communications & Networking
1 1 (20.00%) SMS
Database & Business Intelligence
1 2 (40.00%) BusinessObjects
1 2 (40.00%) Oracle BI EE
1 2 (40.00%) Oracle ODI
2 1 (20.00%) QlikView
2 1 (20.00%) SAS EBI
General
1 3 (60.00%) Marketing
2 2 (40.00%) Brand Awareness
2 2 (40.00%) Retail
Job Titles
1 3 (60.00%) Project Manager
2 2 (40.00%) Business Intelligence Manager
2 2 (40.00%) Business Intelligence Project Manager
2 2 (40.00%) Digital Executive
Miscellaneous
1 3 (60.00%) Copywriting
2 2 (40.00%) Blog
2 2 (40.00%) Digital Media
2 2 (40.00%) Social Media
2 2 (40.00%) Social Network
Processes & Methodologies
1 5 (100.00%) Analytics
2 2 (40.00%) Agile Software Development
2 2 (40.00%) B2B
2 2 (40.00%) Business Intelligence
2 2 (40.00%) Content Development
2 2 (40.00%) Data Governance
2 2 (40.00%) Direct Marketing
2 2 (40.00%) E-Commerce
2 2 (40.00%) Infographics
2 2 (40.00%) SEO
3 1 (20.00%) B2C
3 1 (20.00%) Change Management
3 1 (20.00%) CRM
3 1 (20.00%) Customer Analytics
3 1 (20.00%) Data Protection
3 1 (20.00%) Stakeholder Management
Programming Languages
1 2 (40.00%) SQL
Qualifications
1 2 (40.00%) Degree
Vendors
1 5 (100.00%) Google
2 2 (40.00%) Atlassian
2 2 (40.00%) Facebook
2 2 (40.00%) Oracle
2 2 (40.00%) Teradata
2 2 (40.00%) Twitter
3 1 (20.00%) Aprimo
3 1 (20.00%) Salesforce Marketing Cloud
3 1 (20.00%) Salesforce.com