The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Manchester region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 23 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
23 Jul 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 101 93 -
Rank change year-on-year
-8 -
Contract jobs citing Google Analytics 5 2 0
As % of all contract IT jobs located in Manchester 0.27% 0.12% -
As % of the Cloud Services category 3.88% 3.39% -
Number of daily rates quoted 2 1 0
Median daily rate £200 £350 -
Median daily rate % change year-on-year
-42.85% -
UK excluding London median daily rate £300 £363 £300
% change year-on-year
-17.24% +20.83%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £19.61 £24.00 £11.00
% change year-on-year
-18.29% +118.18%
Google Analytics
North West

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Manchester region.

Cloud Services Category
Manchester
Contract IT job ads with a match in the
Cloud Services category
129 59 12
As % of all contract IT jobs located in Manchester 6.93% 3.64% 0.96%
Number of daily rates quoted 83 37 6
Median daily rate £450 £385 £425
Median daily rate % change year-on-year
+16.88% -9.41%
90% offered a daily rate of more than £300 £309 £300
10% offered a daily rate of more than £518 £501 £538
UK excluding London median daily rate £450 £400 £375
% change year-on-year
+12.50% +6.66%
Number of hourly rates quoted 6 2 0
Median hourly rate £14.50 £15.75 -
Median hourly rate % change year-on-year
-7.93% -
UK excluding London median hourly rate £15.50 £22.50 £17.00
% change year-on-year
-31.11% +32.35%

Google Analytics
Jobs Demand Trend in Manchester

The demand trend of contract jobs across the Manchester region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Manchester

Google Analytics
Daily Rate Trend in Manchester

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Manchester region.

Google Analytics Daily Rate Trend in Manchester

Google Analytics
Hourly Rate Trend in Manchester

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Manchester region.

Google Analytics Hourly Rate Trend in Manchester

Google Analytics
Top 30 Related IT Skills in Manchester

For the 6 months to 23 July 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Manchester region with a requirement for Google Analytics.

1 7 (100.00%) Google
1 7 (100.00%) Analytics
2 5 (71.43%) Marketing
2 5 (71.43%) SQL
2 5 (71.43%) Oracle
2 5 (71.43%) E-Commerce
2 5 (71.43%) SAS
2 5 (71.43%) Business Intelligence
3 3 (42.86%) Microsoft
3 3 (42.86%) Service Delivery
3 3 (42.86%) Finance
3 3 (42.86%) ETL
3 3 (42.86%) SAP
3 3 (42.86%) SQL Server
3 3 (42.86%) MySQL
3 3 (42.86%) SQL Server Integration Services
3 3 (42.86%) SQL Server Reporting Services
3 3 (42.86%) Data Analysis
3 3 (42.86%) Data Warehouse
3 3 (42.86%) SAS Visual Analytics
3 3 (42.86%) SAS Enterprise Guide
3 3 (42.86%) SQL Server Management Studio (SSMS)
3 3 (42.86%) Visual Analytics
3 3 (42.86%) BigQuery
3 3 (42.86%) Google Cloud Platform
4 2 (28.57%) Brand Awareness
4 2 (28.57%) Infographics
4 2 (28.57%) Oracle BI EE
4 2 (28.57%) WordPress
4 2 (28.57%) Social Media

Google Analytics
Top Related IT Skills in Manchester by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (71.43%) SAS
2 2 (28.57%) WordPress
Applications
1 2 (28.57%) MS Excel
1 2 (28.57%) MS Office
1 2 (28.57%) MS PowerPoint
Cloud Services
1 3 (42.86%) Google Cloud Platform
Database & Business Intelligence
1 3 (42.86%) BigQuery
1 3 (42.86%) Data Warehouse
1 3 (42.86%) MySQL
1 3 (42.86%) SAS Enterprise Guide
1 3 (42.86%) SAS Visual Analytics
1 3 (42.86%) SQL Server
1 3 (42.86%) SQL Server Integration Services
1 3 (42.86%) SQL Server Reporting Services
2 2 (28.57%) BusinessObjects
2 2 (28.57%) Oracle BI EE
2 2 (28.57%) Oracle ODI
3 1 (14.29%) QlikView
3 1 (14.29%) SAS EBI
Development Applications
1 3 (42.86%) SQL Server Management Studio (SSMS)
General
1 5 (71.43%) Marketing
2 3 (42.86%) Finance
3 2 (28.57%) Brand Awareness
3 2 (28.57%) Retail
Job Titles
1 3 (42.86%) Business Intelligence Developer
1 3 (42.86%) Database Developer
1 3 (42.86%) Developer
2 2 (28.57%) Business Intelligence Manager
2 2 (28.57%) Business Intelligence Project Manager
2 2 (28.57%) Digital Executive
2 2 (28.57%) Project Manager
Miscellaneous
1 2 (28.57%) Blog
1 2 (28.57%) Copywriting
1 2 (28.57%) Digital Media
1 2 (28.57%) Social Media
1 2 (28.57%) Social Network
Processes & Methodologies
1 7 (100.00%) Analytics
2 5 (71.43%) Business Intelligence
2 5 (71.43%) E-Commerce
3 3 (42.86%) Data Analysis
3 3 (42.86%) ETL
3 3 (42.86%) Service Delivery
3 3 (42.86%) Visual Analytics
4 2 (28.57%) Agile Software Development
4 2 (28.57%) B2B
4 2 (28.57%) Content Development
4 2 (28.57%) Data Governance
4 2 (28.57%) Direct Marketing
4 2 (28.57%) Infographics
4 2 (28.57%) SEO
Programming Languages
1 5 (71.43%) SQL
Qualifications
1 2 (28.57%) Degree
Vendors
1 7 (100.00%) Google
2 5 (71.43%) Oracle
3 3 (42.86%) Microsoft
3 3 (42.86%) SAP
4 2 (28.57%) Atlassian
4 2 (28.57%) Facebook
4 2 (28.57%) Teradata
4 2 (28.57%) Twitter
5 1 (14.29%) Aprimo