The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Manchester region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Google Analytics
Rank 94 84 78
Rank change year-on-year
-10 -6
Contract jobs citing Google Analytics 12 6 2
As % of all contract IT jobs located in Manchester 0.65% 0.43% 0.18%
As % of the Cloud Services category 10.71% 11.76% 15.38%
Number of daily rates quoted 0 6 0
Average daily rate - £300 -
UK excluding London average daily rate £320 £300 £300
% change year-on-year
+6.66% -
Number of hourly rates quoted 0 0 1
Average hourly rate - - £16.50
UK excluding London average hourly rate - - £15.26
Google Analytics
North West

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Manchester region.

Cloud Services Category
Manchester
Contract IT job ads with a match in the
Cloud Services category
112 51 13
As % of all contract IT jobs located in Manchester 6.10% 3.65% 1.15%
Number of daily rates quoted 65 36 8
Average daily rate £425 £375 £325
Average daily rate % change year-on-year
+13.33% +15.38%
90% offered a daily rate of more than £313 £275 £225
10% offered a daily rate of more than £525 £500 £450
UK excluding London average daily rate £420 £400 £400
% change year-on-year
+5.00% -
Number of hourly rates quoted 3 1 2
Average hourly rate £15.00 £14.00 £18.28
Average hourly rate % change year-on-year
+7.14% -23.41%
UK excluding London average hourly rate £19.50 £19.00 £16.86
% change year-on-year
+2.60% +12.67%

Google Analytics
Jobs Demand Trend in Manchester

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Manchester region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Manchester

Google Analytics
Daily Rate Trend in Manchester

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Manchester region.

Google Analytics Daily Rate Trend in Manchester

Google Analytics
Hourly Rate Trend in Manchester

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Manchester region.

Google Analytics Hourly Rate Trend in Manchester

Google Analytics
Top 30 Related IT Skills in Manchester

For the 6 months to 5 February 2016, IT contractor jobs across the Manchester region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 24 (100.00%) Google
1 24 (100.00%) Analytics
2 21 (87.50%) Marketing
3 20 (83.33%) CRM
4 18 (75.00%) Data Protection
5 17 (70.83%) Copywriting
5 17 (70.83%) B2C
5 17 (70.83%) SMS
5 17 (70.83%) Salesforce.com
5 17 (70.83%) Change Management
5 17 (70.83%) Customer Analytics
5 17 (70.83%) ExactTarget
6 5 (20.83%) Web Analytics
7 3 (12.50%) Microsoft
7 3 (12.50%) Java
7 3 (12.50%) SQL
7 3 (12.50%) SOAP
7 3 (12.50%) Google Tag Manager
8 2 (8.33%) User Experience
8 2 (8.33%) Tag Management
8 2 (8.33%) MailChimp
8 2 (8.33%) Adobe Experience Manager
8 2 (8.33%) Web Services
8 2 (8.33%) XML
8 2 (8.33%) OOP
8 2 (8.33%) XHTML
8 2 (8.33%) MS Excel
8 2 (8.33%) MS Office
8 2 (8.33%) ASP.NET
8 2 (8.33%) CSS

Google Analytics
Top Related IT Skills in Manchester by Category

For the 6 months to 5 February 2016, IT contractor jobs across the Manchester region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (8.33%) Adobe Experience Manager
1 2 (8.33%) Drupal
1 2 (8.33%) WordPress
Applications
1 2 (8.33%) MS Excel
1 2 (8.33%) MS Office
1 2 (8.33%) MS PowerPoint
Cloud Services
1 3 (12.50%) Google Tag Manager
2 2 (8.33%) Adobe Analytics
2 2 (8.33%) MailChimp
Communications & Networking
1 17 (70.83%) SMS
2 2 (8.33%) HTTP
3 1 (4.17%) Intranet
Database & Business Intelligence
1 2 (8.33%) Data Warehouse
2 1 (4.17%) MySQL
Development Applications
1 1 (4.17%) Gradle
1 1 (4.17%) Jenkins
General
1 21 (87.50%) Marketing
2 2 (8.33%) Finance
2 2 (8.33%) Publishing
3 1 (4.17%) Legal
Job Titles
1 9 (37.50%) Project Manager
2 2 (8.33%) Architect
2 2 (8.33%) Digital Architect
3 1 (4.17%) Content Editor
3 1 (4.17%) Developer
3 1 (4.17%) Enterprise Architect
3 1 (4.17%) Java Developer
3 1 (4.17%) Project Officer
3 1 (4.17%) Web Content Editor
3 1 (4.17%) Web Editor
Libraries, Frameworks & Software Standards
1 3 (12.50%) SOAP
2 2 (8.33%) .NET
2 2 (8.33%) ASP.NET
2 2 (8.33%) CSS
2 2 (8.33%) CSS3
2 2 (8.33%) HTML
2 2 (8.33%) HTML5
2 2 (8.33%) JSON
2 2 (8.33%) REST
2 2 (8.33%) SAML
2 2 (8.33%) Web Services
2 2 (8.33%) XHTML
2 2 (8.33%) XML
3 1 (4.17%) Hibernate
3 1 (4.17%) iBATIS
3 1 (4.17%) J2EE
3 1 (4.17%) Spring
3 1 (4.17%) Spring Integration
3 1 (4.17%) Spring MVC
3 1 (4.17%) WCF
Miscellaneous
1 17 (70.83%) Copywriting
2 2 (8.33%) Social Media
2 2 (8.33%) User Experience
3 1 (4.17%) Digital Media
3 1 (4.17%) Social Network
Processes & Methodologies
1 24 (100.00%) Analytics
2 20 (83.33%) CRM
3 18 (75.00%) Data Protection
4 17 (70.83%) B2C
4 17 (70.83%) Change Management
4 17 (70.83%) Customer Analytics
5 5 (20.83%) Web Analytics
6 2 (8.33%) Data Governance
6 2 (8.33%) Digital Marketing
6 2 (8.33%) Email Marketing
6 2 (8.33%) ERP
6 2 (8.33%) Online Marketing
6 2 (8.33%) OOP
6 2 (8.33%) SEO
6 2 (8.33%) Social Media Marketing
6 2 (8.33%) Stakeholder Engagement
6 2 (8.33%) Tag Management
7 1 (4.17%) Line Management
7 1 (4.17%) Mentoring
7 1 (4.17%) SOA
Programming Languages
1 3 (12.50%) Java
1 3 (12.50%) SQL
2 2 (8.33%) C#
2 2 (8.33%) PHP
2 2 (8.33%) VB.NET
Quality Assurance & Compliance
1 2 (8.33%) Data Quality
Vendors
1 24 (100.00%) Google
2 17 (70.83%) ExactTarget
2 17 (70.83%) Salesforce.com
3 3 (12.50%) Microsoft
4 2 (8.33%) Adobe
4 2 (8.33%) Sitecore