The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the North West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 3 September 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
3 Sep 2015
Same period 2014 Same period 2013
Google Analytics
Rank 156 130 141
Rank change year-on-year
-26 +11
Contract jobs citing Google Analytics 10 6 1
As % of all contract IT jobs located in the North West 0.23% 0.19% 0.034%
As % of the Cloud Services category 5.49% 7.23% 1.92%
Number of daily rates quoted 2 1 0
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£475 £300 -
Average daily rate % change year-on-year
+58.33% -
UK excluding London average daily rate £364 £275 £275
% change year-on-year
+32.27% -
Number of hourly rates quoted 1 0 1
Average hourly rate £33.64 - £17.69
UK excluding London average hourly rate £19.25 £11.00 £17.69
% change year-on-year
+75.00% -37.81%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the North West region.

Cloud Services Category
North West
Contract IT job ads with a match in the
Cloud Services category
182 83 52
As % of all contract IT jobs located in the North West 4.18% 2.68% 1.79%
Number of daily rates quoted 93 35 30
Average daily rate £425 £400 £388
Average daily rate % change year-on-year
+6.25% +3.22%
90% offered a daily rate of more than £300 £323 £300
10% offered a daily rate of more than £533 £605 £450
UK excluding London average daily rate £400 £380 £300
% change year-on-year
+5.26% +26.66%
Number of hourly rates quoted 3 2 1
Average hourly rate £29.32 £15.75 £17.69
Average hourly rate % change year-on-year
+86.15% -10.96%
UK excluding London average hourly rate £23.50 £17.00 £30.75
% change year-on-year
+38.23% -44.71%

Google Analytics
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the North West region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the North West

Google Analytics
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the North West region.

Google Analytics Daily Rate Trend in the North West

Google Analytics
Daily Rate Histogram in the North West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the North West region over the 3 months to 3 September 2015.

Google Analytics Daily Rate Histogram in the North West

Google Analytics
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the North West region.

Google Analytics Hourly Rate Trend in the North West

Google Analytics
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the North West region over the 3 months to 3 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -19 5 £475 - 6
Merseyside - 5 - - 2
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the North West

For the 6 months to 3 September 2015, IT contractor jobs across the North West region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 11 (91.67%) Google
1 11 (91.67%) Analytics
2 9 (75.00%) HTML
2 9 (75.00%) CSS
3 8 (66.67%) User Experience
3 8 (66.67%) HTML5
4 7 (58.33%) JavaScript
5 6 (50.00%) MySQL
5 6 (50.00%) Agile Software Development
6 5 (41.67%) TDD
6 5 (41.67%) Ruby on Rails
6 5 (41.67%) Subversion
6 5 (41.67%) Ruby
6 5 (41.67%) Waterfall
6 5 (41.67%) Git (software)
6 5 (41.67%) Capistrano
6 5 (41.67%) BDD
6 5 (41.67%) Sinatra
6 5 (41.67%) Unit Testing
6 5 (41.67%) Continuous Integration
6 5 (41.67%) SDLC
6 5 (41.67%) New Relic
7 4 (33.33%) Web Analytics
7 4 (33.33%) Marketing
8 3 (25.00%) .NET
8 3 (25.00%) ASP.NET
8 3 (25.00%) PHP
8 3 (25.00%) HTTP
8 3 (25.00%) Microsoft
8 3 (25.00%) Adobe Analytics

Google Analytics
Top Related IT Skills in the North West by Category

For the 6 months to 3 September 2015, IT contractor jobs across the North West region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (16.67%) Drupal
1 2 (16.67%) WordPress
1 2 (16.67%) Adobe Experience Manager
2 1 (8.33%) IIS
Applications
1 2 (16.67%) MS Office
1 2 (16.67%) MS Excel
1 2 (16.67%) MS PowerPoint
Cloud Services
1 3 (25.00%) Adobe Analytics
2 2 (16.67%) MailChimp
Communications & Networking
1 3 (25.00%) HTTP
2 1 (8.33%) Intranet
Database & Business Intelligence
1 6 (50.00%) MySQL
2 1 (8.33%) SQL Server
2 1 (8.33%) Data Warehouse
2 1 (8.33%) PostgreSQL
2 1 (8.33%) SQL Server Reporting Services
2 1 (8.33%) SQL Server Integration Services
2 1 (8.33%) SQL Server Analysis Services
2 1 (8.33%) SQL Server 2012
Development Applications
1 5 (41.67%) Subversion
1 5 (41.67%) Git (software)
2 1 (8.33%) Visual Studio
General
1 4 (33.33%) Marketing
2 2 (16.67%) Publishing
3 1 (8.33%) Multimedia
3 1 (8.33%) Finance
3 1 (8.33%) Legal
Job Titles
1 8 (66.67%) Developer
2 5 (41.67%) Ruby on Rails Developer
3 2 (16.67%) Architect
3 2 (16.67%) Digital Architect
4 1 (8.33%) Front-End Developer
4 1 (8.33%) C++ Developer
4 1 (8.33%) SQL Developer
4 1 (8.33%) Enterprise Architect
4 1 (8.33%) Web Editor
4 1 (8.33%) Project Officer
4 1 (8.33%) Web Content Editor
4 1 (8.33%) Content Editor
Libraries, Frameworks & Software Standards
1 9 (75.00%) HTML
1 9 (75.00%) CSS
2 8 (66.67%) HTML5
3 5 (41.67%) Sinatra
3 5 (41.67%) Ruby on Rails
4 3 (25.00%) JSON
4 3 (25.00%) ASP.NET
4 3 (25.00%) .NET
4 3 (25.00%) CSS3
5 2 (16.67%) SOAP
5 2 (16.67%) XML
5 2 (16.67%) XHTML
5 2 (16.67%) SAML
5 2 (16.67%) REST
6 1 (8.33%) iOS SDK
6 1 (8.33%) WCF
6 1 (8.33%) jQuery
6 1 (8.33%) Google Maps API
6 1 (8.33%) Ajax
6 1 (8.33%) Web Services
Miscellaneous
1 8 (66.67%) User Experience
2 2 (16.67%) Social Media
3 1 (8.33%) Digital Media
3 1 (8.33%) Streaming Video
3 1 (8.33%) Social Network
Operating Systems
1 1 (8.33%) Windows
1 1 (8.33%) Windows Mobile
1 1 (8.33%) Android
1 1 (8.33%) Apple iOS
Processes & Methodologies
1 11 (91.67%) Analytics
2 6 (50.00%) Agile Software Development
3 5 (41.67%) TDD
3 5 (41.67%) SDLC
3 5 (41.67%) Unit Testing
3 5 (41.67%) Continuous Integration
3 5 (41.67%) Waterfall
3 5 (41.67%) BDD
4 4 (33.33%) Web Analytics
5 2 (16.67%) Email Marketing
5 2 (16.67%) Digital Marketing
5 2 (16.67%) Content Management
5 2 (16.67%) ERP
5 2 (16.67%) OOP
5 2 (16.67%) SEO
5 2 (16.67%) Social Media Marketing
5 2 (16.67%) Online Marketing
6 1 (8.33%) Complex ETL
6 1 (8.33%) Android Development
6 1 (8.33%) iOS Development
Programming Languages
1 7 (58.33%) JavaScript
2 5 (41.67%) Ruby
3 3 (25.00%) PHP
4 2 (16.67%) C#
4 2 (16.67%) VB.NET
4 2 (16.67%) Java
5 1 (8.33%) Embedded C++
5 1 (8.33%) C++
5 1 (8.33%) SQL
5 1 (8.33%) T-SQL
Systems Management
1 5 (41.67%) Capistrano
Vendors
1 11 (91.67%) Google
2 5 (41.67%) New Relic
3 3 (25.00%) Microsoft
4 2 (16.67%) Adobe
4 2 (16.67%) Sitecore
5 1 (8.33%) Facebook
5 1 (8.33%) Twitter
5 1 (8.33%) Apple