The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the North West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 23 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
23 Sep 2014
Same period 2013 Same period 2012
Google Analytics
Rank 126 133 133
Rank change year-on-year
+7 0
Contract jobs citing Google Analytics 8 1 4
As % of all contract IT jobs located in the North West 0.25% 0.034% 0.12%
As % of the Business Applications category 2.74% 0.43% 1.14%
Number of daily rates quoted 1 0 4
Average daily rate
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£300 - £225
UK excluding London average daily rate £275 £288 £225
% change year-on-year
-4.34% +27.77%
Number of hourly rates quoted 0 1 0
Average hourly rate - £17.69 -
UK excluding London average hourly rate £37.50 £17.69 £18.00
% change year-on-year
+111.98% -1.72%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the North West region.

Business Applications Category
North West
Contract IT job ads with a match in the
Business Applications category
292 234 352
As % of all contract IT jobs located in the North West 9.15% 7.94% 10.30%
Number of daily rates quoted 162 102 176
Average daily rate £425 £390 £450
Average daily rate % change year-on-year
+8.97% -13.33%
90% offered a daily rate of more than £238 £271 £286
10% offered a daily rate of more than £600 £525 £605
UK excluding London average daily rate £425 £400 £450
% change year-on-year
+6.25% -11.11%
Number of hourly rates quoted 5 15 5
Average hourly rate £67.00 £17.50 £45.25
Average hourly rate % change year-on-year
+282.85% -61.32%
UK excluding London average hourly rate £31.50 £18.37 £32.50
% change year-on-year
+71.52% -43.49%

Google Analytics
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the North West region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the North West

Google Analytics
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the North West region.

Google Analytics Daily Rate Trend in the North West

Google Analytics
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the North West region.

Google Analytics Hourly Rate Trend in the North West

Google Analytics
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the North West region over the 3 months to 23 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -4 7 - - 3
Cheshire - - - - 2
Lancashire - - - -
Merseyside - - - -
Google Analytics
England

Google Analytics
Top 26 Related IT Skills in the North West

For the 6 months to 23 September 2014, IT contractor jobs across the North West region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 8 (100.00%) Google
1 8 (100.00%) Marketing
1 8 (100.00%) Analytics
2 7 (87.50%) Social Media
2 7 (87.50%) HTML
3 4 (50.00%) CSS
3 4 (50.00%) E-Commerce
3 4 (50.00%) SEO
3 4 (50.00%) CMS
3 4 (50.00%) Pay per click
3 4 (50.00%) Coremetrics
3 4 (50.00%) Facebook
3 4 (50.00%) Twitter
3 4 (50.00%) Copywriting
3 4 (50.00%) Blog
3 4 (50.00%) Email Marketing
4 3 (37.50%) Digital Marketing
4 3 (37.50%) WordPress
4 3 (37.50%) Stakeholder Engagement
4 3 (37.50%) Online Marketing
4 3 (37.50%) Joomla!
4 3 (37.50%) Content Management
4 3 (37.50%) Intranet
4 3 (37.50%) SharePoint
5 1 (12.50%) Finance
5 1 (12.50%) Statistics

Google Analytics
Top Related IT Skills in the North West by Category

For the 6 months to 23 September 2014, IT contractor jobs across the North West region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 4 (50.00%) CMS
2 3 (37.50%) Joomla!
2 3 (37.50%) WordPress
2 3 (37.50%) SharePoint
Communications & Networking
1 3 (37.50%) Intranet
General
1 8 (100.00%) Marketing
2 1 (12.50%) Finance
Job Titles
1 3 (37.50%) Web Content Editor
1 3 (37.50%) Content Editor
1 3 (37.50%) Web Editor
2 1 (12.50%) Web Manager
2 1 (12.50%) Web Content Manager
2 1 (12.50%) Content Manager
Libraries, Frameworks & Software Standards
1 7 (87.50%) HTML
2 4 (50.00%) CSS
Miscellaneous
1 7 (87.50%) Social Media
2 4 (50.00%) Copywriting
2 4 (50.00%) Blog
3 1 (12.50%) Statistics
Processes & Methodologies
1 8 (100.00%) Analytics
2 4 (50.00%) E-Commerce
2 4 (50.00%) SEO
2 4 (50.00%) Pay per click
2 4 (50.00%) Email Marketing
3 3 (37.50%) Digital Marketing
3 3 (37.50%) Online Marketing
3 3 (37.50%) Stakeholder Engagement
3 3 (37.50%) Content Management
Vendors
1 8 (100.00%) Google
2 4 (50.00%) Coremetrics
2 4 (50.00%) Facebook
2 4 (50.00%) Twitter