The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the North West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 28 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Apr 2015
Same period 2014 Same period 2013
Google Analytics
Rank 152 136 117
Rank change year-on-year
-16 -19
Contract jobs citing Google Analytics 2 1 3
As % of all contract IT jobs located in the North West 0.052% 0.032% 0.12%
As % of the Cloud Services category 0.88% 1.16% 15.00%
Number of daily rates quoted 2 0 0
Average daily rate
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of your Daily Rate
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£288 - -
UK excluding London average daily rate £300 £300 £228
% change year-on-year
- +31.86%
Number of hourly rates quoted 0 1 2
Average hourly rate - £16.50 £13.50
Average hourly rate % change year-on-year
- +22.22%
UK excluding London average hourly rate - £16.50 £13.50
% change year-on-year
- +22.22%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the North West region.

Cloud Services Category
North West
Contract IT job ads with a match in the
Cloud Services category
226 86 20
As % of all contract IT jobs located in the North West 5.83% 2.79% 0.83%
Number of daily rates quoted 137 40 10
Average daily rate £425 £388 £315
Average daily rate % change year-on-year
+9.67% +23.01%
90% offered a daily rate of more than £275 £350 £275
10% offered a daily rate of more than £700 £425 £345
UK excluding London average daily rate £400 £400 £325
% change year-on-year
- +23.07%
Number of hourly rates quoted 4 4 2
Average hourly rate £18.75 £20.06 £13.50
Average hourly rate % change year-on-year
-6.53% +48.59%
UK excluding London average hourly rate £25.00 £14.00 £17.52
% change year-on-year
+78.57% -20.06%

Google Analytics
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the North West region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the North West

Google Analytics
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the North West region.

Google Analytics Daily Rate Trend in the North West

Google Analytics
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the North West region.

Google Analytics Hourly Rate Trend in the North West

Google Analytics
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the North West region over the 3 months to 28 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -8 1 £275 - 6
Merseyside - 1 £300 - 1
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the North West

For the 6 months to 28 April 2015, IT contractor jobs across the North West region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 13 (100.00%) Google
1 13 (100.00%) Analytics
2 10 (76.92%) SAS
3 5 (38.46%) Waterfall
4 3 (23.08%) Web Analytics
4 3 (23.08%) Finance
5 2 (15.38%) .NET
5 2 (15.38%) ASP.NET
5 2 (15.38%) SEO
6 1 (7.69%) Streaming Video
6 1 (7.69%) Memory Management
6 1 (7.69%) Apple iOS
6 1 (7.69%) iOS SDK
6 1 (7.69%) Adobe Analytics
6 1 (7.69%) Facebook
6 1 (7.69%) Twitter
6 1 (7.69%) Coremetrics
6 1 (7.69%) SQL Server 2005
6 1 (7.69%) Dynamics CRM
6 1 (7.69%) Windows Mobile
6 1 (7.69%) Web Development
6 1 (7.69%) Spotfire
6 1 (7.69%) Atlassian
6 1 (7.69%) Google Maps API
6 1 (7.69%) Data Protection
6 1 (7.69%) Android
6 1 (7.69%) Confluence
6 1 (7.69%) Android Development
6 1 (7.69%) iOS Development
6 1 (7.69%) Responsys

Google Analytics
Top Related IT Skills in the North West by Category

For the 6 months to 28 April 2015, IT contractor jobs across the North West region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 10 (76.92%) SAS
2 1 (7.69%) Confluence
Applications
1 1 (7.69%) SPSS
Business Applications
1 1 (7.69%) WebTrends
1 1 (7.69%) Dynamics CRM
Cloud Services
1 1 (7.69%) Adobe Analytics
1 1 (7.69%) Responsys
1 1 (7.69%) Google Cloud Platform
Database & Business Intelligence
1 1 (7.69%) MySQL
1 1 (7.69%) SQL Server
1 1 (7.69%) Data Warehouse
1 1 (7.69%) SQL Server 2005
1 1 (7.69%) Spotfire
1 1 (7.69%) BigQuery
General
1 3 (23.08%) Finance
2 1 (7.69%) Banking
2 1 (7.69%) Retail
2 1 (7.69%) Multimedia
Job Titles
1 7 (53.85%) Analyst
2 4 (30.77%) Web Analyst
3 3 (23.08%) Developer
3 3 (23.08%) Report Analyst
4 2 (15.38%) Data Analyst
5 1 (7.69%) .NET Developer
5 1 (7.69%) C++ Developer
5 1 (7.69%) Analyst Developer
5 1 (7.69%) Business Intelligence Analyst
5 1 (7.69%) Business Intelligence Developer
5 1 (7.69%) Business Analyst
5 1 (7.69%) Business Developer
5 1 (7.69%) Consultant
5 1 (7.69%) SEO Analyst
5 1 (7.69%) Web Analytics Consultant
Libraries, Frameworks & Software Standards
1 2 (15.38%) .NET
1 2 (15.38%) ASP.NET
2 1 (7.69%) CSS
2 1 (7.69%) XML
2 1 (7.69%) Google Maps API
2 1 (7.69%) iOS SDK
2 1 (7.69%) HTML
Miscellaneous
1 1 (7.69%) Streaming Video
Operating Systems
1 1 (7.69%) Windows
1 1 (7.69%) Windows Mobile
1 1 (7.69%) Android
1 1 (7.69%) Apple iOS
Processes & Methodologies
1 13 (100.00%) Analytics
2 5 (38.46%) Waterfall
3 3 (23.08%) Web Analytics
4 2 (15.38%) SEO
5 1 (7.69%) Software Engineering
5 1 (7.69%) CRM
5 1 (7.69%) E-Commerce
5 1 (7.69%) Business Intelligence
5 1 (7.69%) Web Development
5 1 (7.69%) Data Protection
5 1 (7.69%) Memory Management
5 1 (7.69%) Android Development
5 1 (7.69%) iOS Development
Programming Languages
1 1 (7.69%) C#
1 1 (7.69%) C++
1 1 (7.69%) JavaScript
1 1 (7.69%) PHP
1 1 (7.69%) SQL
1 1 (7.69%) Embedded C++
Vendors
1 13 (100.00%) Google
2 1 (7.69%) Coremetrics
2 1 (7.69%) Atlassian
2 1 (7.69%) Facebook
2 1 (7.69%) Twitter
2 1 (7.69%) Cognos
2 1 (7.69%) IBM
2 1 (7.69%) Microsoft
2 1 (7.69%) Adobe
2 1 (7.69%) Apple
2 1 (7.69%) Salesforce.com