The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the North West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 13 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
13 Feb 2016
Same period 2015 Same period 2014
Google Analytics
Rank 144 134 133
Rank change year-on-year
-10 -1
Contract jobs citing Google Analytics 10 11 3
As % of all contract IT jobs located in the North West 0.27% 0.34% 0.11%
As % of the Cloud Services category 4.83% 8.73% 4.69%
Number of daily rates quoted 0 11 0
Average daily rate - £300 -
UK excluding London average daily rate £339 £300 £300
% change year-on-year
+12.91% -
Number of hourly rates quoted 0 0 1
Average hourly rate - - £16.50
UK excluding London average hourly rate - - £15.26
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the North West region.

Cloud Services Category
North West
Contract IT job ads with a match in the
Cloud Services category
207 126 64
As % of all contract IT jobs located in the North West 5.52% 3.87% 2.28%
Number of daily rates quoted 139 72 45
Average daily rate £425 £375 £463
Average daily rate % change year-on-year
+13.33% -18.91%
90% offered a daily rate of more than £313 £300 £314
10% offered a daily rate of more than £563 £510 £675
UK excluding London average daily rate £420 £400 £400
% change year-on-year
+5.00% -
Number of hourly rates quoted 6 13 2
Average hourly rate £35.00 £22.50 £18.28
Average hourly rate % change year-on-year
+55.55% +23.08%
90% offered a hourly rate of more than £15.00 £22.50 £16.86
10% offered a hourly rate of more than £57.00 £22.50 £19.70
UK excluding London average hourly rate £19.00 £22.50 £17.23
% change year-on-year
-15.56% +30.62%

Google Analytics
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the North West region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the North West

Google Analytics
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the North West region.

Google Analytics Daily Rate Trend in the North West

Google Analytics
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the North West region.

Google Analytics Hourly Rate Trend in the North West

Google Analytics
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the North West region over the 3 months to 13 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -9 10 - - 11
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the North West

For the 6 months to 13 February 2016, IT contractor jobs across the North West region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 27 (100.00%) Google
1 27 (100.00%) Analytics
2 22 (81.48%) Marketing
3 20 (74.07%) CRM
4 19 (70.37%) Copywriting
5 18 (66.67%) Data Protection
6 17 (62.96%) Customer Analytics
6 17 (62.96%) Salesforce Marketing Cloud
6 17 (62.96%) Change Management
6 17 (62.96%) SMS
6 17 (62.96%) B2C
6 17 (62.96%) Salesforce.com
7 5 (18.52%) Web Analytics
8 4 (14.81%) Content Management
8 4 (14.81%) Publishing
8 4 (14.81%) WordPress
8 4 (14.81%) Social Media
9 3 (11.11%) Google Tag Manager
9 3 (11.11%) CMS
9 3 (11.11%) Intranet
9 3 (11.11%) Project Management
9 3 (11.11%) Microsoft
9 3 (11.11%) C#
9 3 (11.11%) HTML
9 3 (11.11%) Java
9 3 (11.11%) SQL
9 3 (11.11%) VB.NET
9 3 (11.11%) .NET
9 3 (11.11%) ASP.NET
9 3 (11.11%) CSS

Google Analytics
Top Related IT Skills in the North West by Category

For the 6 months to 13 February 2016, IT contractor jobs across the North West region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 4 (14.81%) WordPress
2 3 (11.11%) CMS
3 2 (7.41%) Adobe Experience Manager
3 2 (7.41%) Drupal
4 1 (3.70%) Umbraco
Applications
1 2 (7.41%) MS Excel
1 2 (7.41%) MS Office
1 2 (7.41%) MS PowerPoint
Cloud Services
1 3 (11.11%) Google Tag Manager
2 2 (7.41%) Adobe Analytics
2 2 (7.41%) MailChimp
Communications & Networking
1 17 (62.96%) SMS
2 3 (11.11%) Intranet
3 2 (7.41%) HTTP
4 1 (3.70%) Internet
Database & Business Intelligence
1 2 (7.41%) Data Warehouse
2 1 (3.70%) MySQL
2 1 (3.70%) SQL Server
2 1 (3.70%) SQL Server 2005
2 1 (3.70%) SQL Server 2008
Development Applications
1 1 (3.70%) Gradle
1 1 (3.70%) Jenkins
General
1 22 (81.48%) Marketing
2 4 (14.81%) Publishing
3 2 (7.41%) Finance
4 1 (3.70%) Legal
Job Titles
1 9 (33.33%) Project Manager
2 2 (7.41%) Architect
2 2 (7.41%) Content Editor
2 2 (7.41%) Developer
2 2 (7.41%) Digital Architect
3 1 (3.70%) .NET Developer
3 1 (3.70%) ASP.NET Developer
3 1 (3.70%) C# .NET Developer
3 1 (3.70%) C# ASP.NET Developer
3 1 (3.70%) C# Developer
3 1 (3.70%) C# VB.NET Developer
3 1 (3.70%) Digital Content Editor
3 1 (3.70%) Digital Editor
3 1 (3.70%) Enterprise Architect
3 1 (3.70%) Java Developer
3 1 (3.70%) Project Officer
3 1 (3.70%) VB.NET Developer
3 1 (3.70%) VB.NET/ASP.NET Developer
3 1 (3.70%) Web Content Editor
3 1 (3.70%) Web Editor
Libraries, Frameworks & Software Standards
1 3 (11.11%) .NET
1 3 (11.11%) ASP.NET
1 3 (11.11%) CSS
1 3 (11.11%) HTML
1 3 (11.11%) SOAP
1 3 (11.11%) Web Services
2 2 (7.41%) CSS3
2 2 (7.41%) HTML5
2 2 (7.41%) JSON
2 2 (7.41%) REST
2 2 (7.41%) SAML
2 2 (7.41%) WCF
2 2 (7.41%) XHTML
2 2 (7.41%) XML
3 1 (3.70%) .NET Framework
3 1 (3.70%) iBATIS
3 1 (3.70%) jQuery
3 1 (3.70%) Spring
3 1 (3.70%) Spring Integration
3 1 (3.70%) Spring MVC
Miscellaneous
1 19 (70.37%) Copywriting
2 4 (14.81%) Social Media
3 2 (7.41%) Analytical Skills
3 2 (7.41%) Blog
3 2 (7.41%) User Experience
4 1 (3.70%) Digital Media
4 1 (3.70%) Social Network
Processes & Methodologies
1 27 (100.00%) Analytics
2 20 (74.07%) CRM
3 18 (66.67%) Data Protection
4 17 (62.96%) B2C
4 17 (62.96%) Change Management
4 17 (62.96%) Customer Analytics
5 5 (18.52%) Web Analytics
6 4 (14.81%) Content Management
7 3 (11.11%) OOP
7 3 (11.11%) Project Management
8 2 (7.41%) Data Governance
8 2 (7.41%) Digital Marketing
8 2 (7.41%) Email Marketing
8 2 (7.41%) ERP
8 2 (7.41%) Online Marketing
8 2 (7.41%) SEO
8 2 (7.41%) Social Media Marketing
8 2 (7.41%) Stakeholder Engagement
8 2 (7.41%) Tag Management
9 1 (3.70%) Open Source
Programming Languages
1 3 (11.11%) C#
1 3 (11.11%) Java
1 3 (11.11%) SQL
1 3 (11.11%) VB.NET
2 2 (7.41%) PHP
3 1 (3.70%) JavaScript
Quality Assurance & Compliance
1 2 (7.41%) Data Quality
Vendors
1 27 (100.00%) Google
2 17 (62.96%) Salesforce Marketing Cloud
2 17 (62.96%) Salesforce.com
3 3 (11.11%) Microsoft
4 2 (7.41%) Adobe
4 2 (7.41%) Sitecore
4 2 (7.41%) Twitter