The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the North West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 28 May 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 May 2015
Same period 2014 Same period 2013
Google Analytics
Rank 147 - 116
Rank change year-on-year
- 0
Contract jobs citing Google Analytics 2 0 3
As % of all contract IT jobs located in the North West 0.054% - 0.13%
As % of the Cloud Services category 0.96% - 14.29%
Number of daily rates quoted 1 0 0
Average daily rate
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of your Daily Rate
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£300 - -
UK excluding London average daily rate £300 £300 £231
% change year-on-year
- +29.72%
Number of hourly rates quoted 0 0 2
Average hourly rate - - £13.50
UK excluding London average hourly rate - - £13.50
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the North West region.

Cloud Services Category
North West
Contract IT job ads with a match in the
Cloud Services category
209 80 21
As % of all contract IT jobs located in the North West 5.60% 2.51% 0.88%
Number of daily rates quoted 127 36 8
Average daily rate £425 £388 £280
Average daily rate % change year-on-year
+9.67% +38.39%
90% offered a daily rate of more than £275 £350 £275
10% offered a daily rate of more than £700 £425 £328
UK excluding London average daily rate £400 £400 £325
% change year-on-year
- +23.07%
Number of hourly rates quoted 5 2 2
Average hourly rate £12.50 £135.00 £13.50
Average hourly rate % change year-on-year
-90.74% +900.00%
UK excluding London average hourly rate £25.00 £12.50 £27.25
% change year-on-year
+100.00% -54.12%

Google Analytics
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the North West region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the North West

Google Analytics
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the North West region.

Google Analytics Daily Rate Trend in the North West

Google Analytics
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the North West region.

Google Analytics Hourly Rate Trend in the North West

Google Analytics
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the North West region over the 3 months to 28 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester - 1 - - 9
Merseyside - 1 £300 - 1
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the North West

For the 6 months to 28 May 2015, IT contractor jobs across the North West region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 10 (100.00%) Google
1 10 (100.00%) Analytics
2 7 (70.00%) SAS
3 4 (40.00%) Finance
4 2 (20.00%) SQL Server
4 2 (20.00%) Waterfall
4 2 (20.00%) Web Analytics
4 2 (20.00%) SEO
4 2 (20.00%) ASP.NET
4 2 (20.00%) SQL
4 2 (20.00%) .NET
5 1 (10.00%) MySQL
5 1 (10.00%) T-SQL
5 1 (10.00%) C#
5 1 (10.00%) C++
5 1 (10.00%) HTML
5 1 (10.00%) JavaScript
5 1 (10.00%) PHP
5 1 (10.00%) CSS
5 1 (10.00%) XML
5 1 (10.00%) Windows
5 1 (10.00%) Data Warehouse
5 1 (10.00%) E-Commerce
5 1 (10.00%) ETL
5 1 (10.00%) Business Intelligence
5 1 (10.00%) Embedded C++
5 1 (10.00%) Apple
5 1 (10.00%) Migration
5 1 (10.00%) Streaming Video
5 1 (10.00%) PostgreSQL

Google Analytics
Top Related IT Skills in the North West by Category

For the 6 months to 28 May 2015, IT contractor jobs across the North West region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 7 (70.00%) SAS
2 1 (10.00%) Confluence
2 1 (10.00%) IIS
Cloud Services
1 1 (10.00%) Google Cloud Platform
Database & Business Intelligence
1 2 (20.00%) SQL Server
2 1 (10.00%) MySQL
2 1 (10.00%) Data Warehouse
2 1 (10.00%) PostgreSQL
2 1 (10.00%) SQL Server Reporting Services
2 1 (10.00%) SQL Server 2005
2 1 (10.00%) SQL Server Integration Services
2 1 (10.00%) SQL Server Analysis Services
2 1 (10.00%) BigQuery
2 1 (10.00%) SQL Server 2012
Development Applications
1 1 (10.00%) Visual Studio
General
1 4 (40.00%) Finance
2 1 (10.00%) Banking
2 1 (10.00%) Retail
2 1 (10.00%) Multimedia
Job Titles
1 3 (30.00%) Developer
1 3 (30.00%) Analyst
2 2 (20.00%) Web Analyst
3 1 (10.00%) Report Analyst
3 1 (10.00%) Data Analyst
3 1 (10.00%) .NET Developer
3 1 (10.00%) C++ Developer
3 1 (10.00%) SQL Developer
3 1 (10.00%) SEO Analyst
3 1 (10.00%) Web Analytics Consultant
3 1 (10.00%) Consultant
Libraries, Frameworks & Software Standards
1 2 (20.00%) ASP.NET
1 2 (20.00%) .NET
2 1 (10.00%) HTML
2 1 (10.00%) CSS
2 1 (10.00%) XML
2 1 (10.00%) Google Maps API
2 1 (10.00%) iOS SDK
Miscellaneous
1 1 (10.00%) Streaming Video
Operating Systems
1 1 (10.00%) Windows
1 1 (10.00%) Windows Mobile
1 1 (10.00%) Android
1 1 (10.00%) Apple iOS
Processes & Methodologies
1 10 (100.00%) Analytics
2 2 (20.00%) Waterfall
2 2 (20.00%) Web Analytics
2 2 (20.00%) SEO
3 1 (10.00%) E-Commerce
3 1 (10.00%) ETL
3 1 (10.00%) Business Intelligence
3 1 (10.00%) Migration
3 1 (10.00%) Software Engineering
3 1 (10.00%) Web Development
3 1 (10.00%) Data Migration
3 1 (10.00%) Android Development
3 1 (10.00%) iOS Development
3 1 (10.00%) Memory Management
Programming Languages
1 2 (20.00%) SQL
2 1 (10.00%) T-SQL
2 1 (10.00%) C#
2 1 (10.00%) C++
2 1 (10.00%) JavaScript
2 1 (10.00%) PHP
2 1 (10.00%) Embedded C++
Vendors
1 10 (100.00%) Google
2 1 (10.00%) Apple
2 1 (10.00%) Atlassian
2 1 (10.00%) Facebook
2 1 (10.00%) Twitter