The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the North West region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 24 June 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
24 Jun 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 140 150 -
Rank change year-on-year
+10 -
Contract jobs citing Google Analytics 13 2 0
As % of all contract IT jobs located in the North West 0.34% 0.053% -
As % of the Cloud Services category 5.33% 0.99% -
Number of daily rates quoted 10 1 0
Median daily rate £500 £300 -
Median daily rate % change year-on-year
+66.66% -
UK excluding London median daily rate £300 £350 £300
% change year-on-year
-14.28% +16.66%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £19.61 £10.00 £11.00
% change year-on-year
+96.10% -9.09%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the North West region.

Cloud Services Category
North West
Contract IT job ads with a match in the
Cloud Services category
244 203 69
As % of all contract IT jobs located in the North West 6.40% 5.43% 2.19%
Number of daily rates quoted 159 112 32
Median daily rate £450 £400 £388
Median daily rate % change year-on-year
+12.50% +3.22%
90% offered a daily rate of more than £350 £275 £300
10% offered a daily rate of more than £525 £650 £425
UK excluding London median daily rate £450 £400 £390
% change year-on-year
+12.50% +2.56%
Number of hourly rates quoted 9 4 2
Median hourly rate £14.00 £12.00 £12.75
Median hourly rate % change year-on-year
+16.66% -5.88%
90% offered a hourly rate of more than £12.20 £11.15 £12.55
10% offered a hourly rate of more than £17.30 £17.75 £12.95
UK excluding London median hourly rate £15.64 £27.50 £15.00
% change year-on-year
-43.11% +83.33%

Google Analytics
Jobs Demand Trend in the North West

The demand trend of contract jobs across the North West region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the North West

Google Analytics
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the North West region.

Google Analytics Daily Rate Trend in the North West

Google Analytics
Daily Rate Histogram in the North West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the North West region over the 3 months to 24 June 2016.

Google Analytics Daily Rate Histogram in the North West

Google Analytics
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the North West region.

Google Analytics Hourly Rate Trend in the North West

Google Analytics
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the North West region over the 3 months to 24 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Cheshire - 8 £500 - 2
Manchester -3 4 £200 - 13
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the North West

For the 6 months to 24 June 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the North West region with a requirement for Google Analytics.

1 15 (100.00%) Google
1 15 (100.00%) Analytics
2 10 (66.67%) CRM
2 10 (66.67%) SEO
3 9 (60.00%) User Experience
4 8 (53.33%) Line Management
4 8 (53.33%) Middleware
4 8 (53.33%) HTML
4 8 (53.33%) .NET
4 8 (53.33%) ASP.NET
4 8 (53.33%) CSS
4 8 (53.33%) HTML5
4 8 (53.33%) CSS3
4 8 (53.33%) Web Development
5 4 (26.67%) Marketing
5 4 (26.67%) Copywriting
6 3 (20.00%) Agile Software Development
6 3 (20.00%) Degree
7 2 (13.33%) Blog
7 2 (13.33%) Social Network
7 2 (13.33%) Direct Marketing
7 2 (13.33%) Atlassian
7 2 (13.33%) Oracle BI EE
7 2 (13.33%) Data Protection
7 2 (13.33%) WordPress
7 2 (13.33%) Data Governance
7 2 (13.33%) Digital Media
7 2 (13.33%) Facebook
7 2 (13.33%) Twitter
7 2 (13.33%) Social Media

Google Analytics
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (13.33%) SAS
1 2 (13.33%) WordPress
Applications
1 2 (13.33%) MS Excel
1 2 (13.33%) MS Office
1 2 (13.33%) MS PowerPoint
2 1 (6.67%) Adobe Creative Suite
2 1 (6.67%) OmniGraffle
Communications & Networking
1 2 (13.33%) SMS
Database & Business Intelligence
1 2 (13.33%) BusinessObjects
1 2 (13.33%) Oracle BI EE
1 2 (13.33%) Oracle ODI
2 1 (6.67%) QlikView
2 1 (6.67%) SAS EBI
Development Applications
1 1 (6.67%) Axure RP
General
1 4 (26.67%) Marketing
2 2 (13.33%) Brand Awareness
2 2 (13.33%) Retail
Job Titles
1 7 (46.67%) Technical Leader
2 6 (40.00%) Developer
2 6 (40.00%) Web Developer
3 5 (33.33%) Lead Developer
3 5 (33.33%) Lead Web Developer
3 5 (33.33%) Technical Developer
4 4 (26.67%) Project Manager
5 2 (13.33%) Business Intelligence Manager
5 2 (13.33%) Business Intelligence Project Manager
5 2 (13.33%) Digital Executive
6 1 (6.67%) Designer
6 1 (6.67%) Senior Developer
6 1 (6.67%) Senior Web Developer
6 1 (6.67%) Team Leader
6 1 (6.67%) Technical Team Leader
6 1 (6.67%) UX Designer
6 1 (6.67%) Web Team Leader
Libraries, Frameworks & Software Standards
1 8 (53.33%) .NET
1 8 (53.33%) ASP.NET
1 8 (53.33%) CSS
1 8 (53.33%) CSS3
1 8 (53.33%) HTML
1 8 (53.33%) HTML5
1 8 (53.33%) Middleware
Miscellaneous
1 9 (60.00%) User Experience
2 4 (26.67%) Copywriting
3 2 (13.33%) Blog
3 2 (13.33%) Digital Media
3 2 (13.33%) Social Media
3 2 (13.33%) Social Network
Processes & Methodologies
1 15 (100.00%) Analytics
2 10 (66.67%) CRM
2 10 (66.67%) SEO
3 8 (53.33%) Line Management
3 8 (53.33%) Web Development
4 3 (20.00%) Agile Software Development
5 2 (13.33%) B2B
5 2 (13.33%) B2C
5 2 (13.33%) Business Intelligence
5 2 (13.33%) Change Management
5 2 (13.33%) Content Development
5 2 (13.33%) Customer Analytics
5 2 (13.33%) Data Governance
5 2 (13.33%) Data Protection
5 2 (13.33%) Direct Marketing
5 2 (13.33%) E-Commerce
5 2 (13.33%) Infographics
5 2 (13.33%) Stakeholder Management
6 1 (6.67%) Competitor Analysis
6 1 (6.67%) Wireframes
Programming Languages
1 2 (13.33%) SQL
Qualifications
1 3 (20.00%) Degree
Vendors
1 15 (100.00%) Google
2 2 (13.33%) Atlassian
2 2 (13.33%) Facebook
2 2 (13.33%) Oracle
2 2 (13.33%) Salesforce Marketing Cloud
2 2 (13.33%) Salesforce.com
2 2 (13.33%) Teradata
2 2 (13.33%) Twitter
3 1 (6.67%) Adobe
3 1 (6.67%) Aprimo