The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Manchester region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 27 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Aug 2014
Same period 2013 Same period 2012
Google Analytics
Rank 95 144 169
Rank change year-on-year
+49 +25
Permanent jobs citing Google Analytics 93 35 12
As % of all permanent IT jobs located in Manchester 2.29% 0.89% 0.32%
As % of the Business Applications category 21.48% 8.45% 2.49%
Number of salaries quoted 52 34 10
Average salary £30,750 £31,000 £31,500
Average salary % change year-on-year
-0.80% -1.58%
90% offered a salary of more than £21,050 £21,500 £22,400
10% offered a salary of more than £40,000 £45,000 £37,750
UK excluding London average salary £32,500 £30,000 £32,500
% change year-on-year
+8.33% -7.69%
Google Analytics
North West

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the Manchester region.

Business Applications Category
Manchester
Permanent IT job ads with a match in the
Business Applications category
433 414 482
As % of all permanent IT jobs located in Manchester 10.68% 10.55% 12.66%
Number of salaries quoted 324 345 401
Average salary £47,500 £47,500 £47,500
90% offered a salary of more than £25,000 £31,000 £30,000
10% offered a salary of more than £64,750 £62,500 £59,500
UK excluding London average salary £50,000 £47,500 £47,500
% change year-on-year
+5.26% -

Google Analytics
Jobs Demand Trend in Manchester

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Manchester region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Manchester

Google Analytics
Salary Trend in Manchester

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Manchester region.

Google Analytics Salary Trend in Manchester

Google Analytics
Salary Histogram in Manchester

This chart provides a salary histogram for IT jobs citing Google Analytics across the Manchester region over the 3 months to 27 August 2014.

Google Analytics Salary Histogram in Manchester

Google Analytics
Job Locations in Manchester

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the Manchester region over the 3 months to 27 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Altrincham +2 3 £21,000 -2.32% 2
Salford - 2 £40,000 -
Google Analytics
North West

Google Analytics
Top 30 Related IT Skills in Manchester

For the 6 months to 27 August 2014, IT jobs across the Manchester region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 146 (100.00%) Google
1 146 (100.00%) Analytics
2 83 (56.85%) Marketing
3 68 (46.58%) SEO
4 63 (43.15%) E-Commerce
4 63 (43.15%) Web Analytics
5 59 (40.41%) Pay per click
6 39 (26.71%) Digital Marketing
7 31 (21.23%) Social Media
8 30 (20.55%) MS Excel
9 27 (18.49%) SQL
10 24 (16.44%) HTML
10 24 (16.44%) Degree
11 21 (14.38%) MS PowerPoint
12 18 (12.33%) Data Mining
12 18 (12.33%) CMS
13 17 (11.64%) JavaScript
13 17 (11.64%) CSS
14 16 (10.96%) CRM
14 16 (10.96%) Microsoft
15 15 (10.27%) MS Office
15 15 (10.27%) Coremetrics
15 15 (10.27%) Mathematics
16 14 (9.59%) Advertising
17 13 (8.90%) PHP
17 13 (8.90%) Tealeaf
18 12 (8.22%) ClickTale
18 12 (8.22%) Economics
18 12 (8.22%) Online Marketing
18 12 (8.22%) Time Management

Google Analytics
Top Related IT Skills in Manchester by Category

For the 6 months to 27 August 2014, IT jobs across the Manchester region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 18 (12.33%) CMS
2 7 (4.79%) WordPress
Applications
1 30 (20.55%) MS Excel
2 21 (14.38%) MS PowerPoint
3 15 (10.27%) MS Office
4 11 (7.53%) Spreadsheet
5 9 (6.16%) Photoshop
6 3 (2.05%) Adobe Illustrator
Business Applications
1 8 (5.48%) SiteCatalyst
2 7 (4.79%) Magento
3 6 (4.11%) WebTrends
4 5 (3.42%) Sage 200
5 2 (1.37%) Oracle CRM
6 1 (0.68%) Dynamics CRM
Cloud Services
1 4 (2.74%) Responsys
Communications & Networking
1 5 (3.42%) Internet
2 2 (1.37%) GSM
3 1 (0.68%) HTTP
Database & Business Intelligence
1 18 (12.33%) Data Mining
2 11 (7.53%) Relational Database
2 11 (7.53%) DB2
3 1 (0.68%) MySQL
Development Applications
1 3 (2.05%) Visual Studio
1 3 (2.05%) RequisitePro
2 1 (0.68%) Subversion
2 1 (0.68%) Eclipse
General
1 83 (56.85%) Marketing
2 14 (9.59%) Advertising
3 10 (6.85%) Retail
4 6 (4.11%) Automotive
5 5 (3.42%) Finance
6 1 (0.68%) Legal
Job Titles
1 52 (35.62%) Analyst
2 34 (23.29%) Web Analyst
3 32 (21.92%) PPC Specialist
3 32 (21.92%) PPC Manager
3 32 (21.92%) PPC Analyst
3 32 (21.92%) PPC Executive
4 13 (8.90%) Developer
5 12 (8.22%) Senior Manager
6 11 (7.53%) E-Commerce Manager
6 11 (7.53%) Marketing Analyst
7 10 (6.85%) Data Analyst
8 8 (5.48%) Junior
9 7 (4.79%) Web Developer
9 7 (4.79%) Senior Analyst
9 7 (4.79%) Junior Developer
9 7 (4.79%) PHP Developer
9 7 (4.79%) HTML Developer
9 7 (4.79%) Junior Web Developer
9 7 (4.79%) Junior PHP Developer
9 7 (4.79%) SEO Developer
Libraries, Frameworks & Software Standards
1 24 (16.44%) HTML
2 17 (11.64%) CSS
3 8 (5.48%) jQuery
4 5 (3.42%) XHTML
5 4 (2.74%) .NET
6 3 (2.05%) ASP.NET
6 3 (2.05%) Flash
6 3 (2.05%) HTML5
7 1 (0.68%) Spring
7 1 (0.68%) JSON
Miscellaneous
1 31 (21.23%) Social Media
2 15 (10.27%) Mathematics
3 12 (8.22%) Economics
4 10 (6.85%) Mobile App
5 7 (4.79%) Digital Media
5 7 (4.79%) FMCG
6 3 (2.05%) iPhone
6 3 (2.05%) iPad
7 2 (1.37%) Visualisation
7 2 (1.37%) Statistics
7 2 (1.37%) Physics
7 2 (1.37%) Copywriting
8 1 (0.68%) Blog
8 1 (0.68%) Data Protection Act
8 1 (0.68%) Tandem
Operating Systems
1 4 (2.74%) Android
2 3 (2.05%) Mac OS
2 3 (2.05%) Windows
2 3 (2.05%) Windows Mobile
3 2 (1.37%) Apple iOS
Processes & Methodologies
1 146 (100.00%) Analytics
2 68 (46.58%) SEO
3 63 (43.15%) E-Commerce
3 63 (43.15%) Web Analytics
4 59 (40.41%) Pay per click
5 39 (26.71%) Digital Marketing
6 16 (10.96%) CRM
7 12 (8.22%) Time Management
7 12 (8.22%) Online Marketing
8 11 (7.53%) Direct Marketing
8 11 (7.53%) Data-Driven Marketing
9 10 (6.85%) Test Strategy
9 10 (6.85%) Web Development
9 10 (6.85%) Performance Management
9 10 (6.85%) Service Delivery
9 10 (6.85%) Web Design
10 8 (5.48%) Benchmarking
10 8 (5.48%) Link Building
11 7 (4.79%) Email Marketing
12 6 (4.11%) Display Advertising
Programming Languages
1 27 (18.49%) SQL
2 17 (11.64%) JavaScript
3 13 (8.90%) PHP
4 5 (3.42%) PHP5
4 5 (3.42%) PHP4
5 2 (1.37%) Java
6 1 (0.68%) Objective-C
Qualifications
1 24 (16.44%) Degree
Vendors
1 146 (100.00%) Google
2 16 (10.96%) Microsoft
3 15 (10.27%) Coremetrics
4 13 (8.90%) Tealeaf
5 12 (8.22%) ClickTale
6 9 (6.16%) Omniture
7 5 (3.42%) Sage
8 3 (2.05%) Adobe
9 2 (1.37%) Oracle
9 2 (1.37%) DoubleClick
9 2 (1.37%) comScore
10 1 (0.68%) Facebook
10 1 (0.68%) Twitter
10 1 (0.68%) Salesforce.com
10 1 (0.68%) SAP
10 1 (0.68%) JD Edwards
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