The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Manchester region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 30 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Jan 2015
Same period 2014 Same period 2013
Google Analytics
Rank 166 154 164
Rank change year-on-year
-12 +10
Permanent jobs citing Google Analytics 23 23 30
As % of all permanent IT jobs located in Manchester 0.57% 0.62% 0.70%
As % of the Business Applications category 7.19% 6.01% 6.33%
Number of salaries quoted 18 20 28
Average salary £30,000 £28,750 £40,500
Average salary % change year-on-year
+4.34% -29.01%
90% offered a salary of more than £23,550 £22,500 £22,750
10% offered a salary of more than £39,700 £40,250 £60,000
UK excluding London average salary £31,000 £32,500 £32,500
% change year-on-year
-4.61% -
Google Analytics
North West

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the Manchester region.

Business Applications Category
Manchester
Permanent IT job ads with a match in the
Business Applications category
320 383 474
As % of all permanent IT jobs located in Manchester 7.99% 10.40% 11.09%
Number of salaries quoted 263 316 405
Average salary £45,000 £50,000 £47,500
Average salary % change year-on-year
-10.00% +5.26%
90% offered a salary of more than £27,500 £25,000 £27,500
10% offered a salary of more than £65,000 £60,000 £67,500
UK excluding London average salary £50,000 £50,000 £47,500
% change year-on-year
- +5.26%

Google Analytics
Jobs Demand Trend in Manchester

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Manchester region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Manchester

Google Analytics
Salary Trend in Manchester

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Manchester region.

Google Analytics Salary Trend in Manchester

Google Analytics
Salary Histogram in Manchester

This chart provides a salary histogram for IT jobs citing Google Analytics across the Manchester region over the 3 months to 30 January 2015.

Google Analytics Salary Histogram in Manchester

Google Analytics
Job Locations in Manchester

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the Manchester region over the 3 months to 30 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bury - 1 £25,000 - 1
Google Analytics
North West

Google Analytics
Top 30 Related IT Skills in Manchester

For the 6 months to 30 January 2015, IT jobs across the Manchester region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 83 (100.00%) Google
1 83 (100.00%) Analytics
2 49 (59.04%) Web Analytics
3 45 (54.22%) Marketing
4 41 (49.40%) SEO
5 39 (46.99%) E-Commerce
6 33 (39.76%) Pay per click
7 26 (31.33%) Analytical Skills
8 24 (28.92%) MS Excel
8 24 (28.92%) SQL
8 24 (28.92%) Degree
8 24 (28.92%) Digital Marketing
9 21 (25.30%) User Experience
10 12 (14.46%) Mathematics
10 12 (14.46%) HTML
11 11 (13.25%) ClickTale
11 11 (13.25%) MS Office
11 11 (13.25%) Economics
12 10 (12.05%) Direct Marketing
12 10 (12.05%) Coremetrics
12 10 (12.05%) Spreadsheet
12 10 (12.05%) Data Mining
12 10 (12.05%) Microsoft
12 10 (12.05%) DB2
12 10 (12.05%) CSS
12 10 (12.05%) Finance
12 10 (12.05%) Relational Database
12 10 (12.05%) Data-Driven Marketing
13 9 (10.84%) Social Media
14 8 (9.64%) Service Delivery

Google Analytics
Top Related IT Skills in Manchester by Category

For the 6 months to 30 January 2015, IT jobs across the Manchester region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (2.41%) CMS
2 1 (1.20%) Sitecore CMS
2 1 (1.20%) WordPress
Applications
1 24 (28.92%) MS Excel
2 11 (13.25%) MS Office
3 10 (12.05%) Spreadsheet
4 4 (4.82%) MS PowerPoint
5 1 (1.20%) Adobe Illustrator
5 1 (1.20%) Photoshop
Business Applications
1 4 (4.82%) WebTrends
2 2 (2.41%) SiteCatalyst
Communications & Networking
1 3 (3.61%) Internet
2 2 (2.41%) GSM
Database & Business Intelligence
1 10 (12.05%) Data Mining
1 10 (12.05%) DB2
1 10 (12.05%) Relational Database
2 5 (6.02%) Oracle BI Publisher
3 2 (2.41%) Data Warehouse
3 2 (2.41%) SQL Server
3 2 (2.41%) SQL Server Reporting Services
Development Applications
1 2 (2.41%) RequisitePro
2 1 (1.20%) Subversion
2 1 (1.20%) Eclipse
2 1 (1.20%) Visual Studio
General
1 45 (54.22%) Marketing
2 10 (12.05%) Finance
3 5 (6.02%) Retail
3 5 (6.02%) Advertising
4 2 (2.41%) French Language
4 2 (2.41%) German Language
5 1 (1.20%) Dutch Language
5 1 (1.20%) Automotive
Job Titles
1 32 (38.55%) Analyst
2 20 (24.10%) Web Analyst
3 12 (14.46%) PPC Specialist
3 12 (14.46%) PPC Executive
3 12 (14.46%) PPC Manager
3 12 (14.46%) PPC Analyst
4 11 (13.25%) Marketing Analyst
5 9 (10.84%) Data Analyst
6 8 (9.64%) Senior Manager
6 8 (9.64%) E-Commerce Manager
7 6 (7.23%) SEO Executive
8 5 (6.02%) Developer
9 4 (4.82%) Web Manager
9 4 (4.82%) Web Analytics Manager
10 3 (3.61%) Marketing Executive
10 3 (3.61%) MI Analyst
10 3 (3.61%) Team Leader
11 2 (2.41%) Data Analytics Manager
11 2 (2.41%) Data Manager
11 2 (2.41%) Designer
Libraries, Frameworks & Software Standards
1 12 (14.46%) HTML
2 10 (12.05%) CSS
3 4 (4.82%) HTML5
3 4 (4.82%) jQuery
4 3 (3.61%) .NET
4 3 (3.61%) ASP.NET
5 2 (2.41%) ADO.NET Entity Framework
5 2 (2.41%) CSS3
5 2 (2.41%) ASP.NET MVC 3
5 2 (2.41%) XML
5 2 (2.41%) .NET Framework
5 2 (2.41%) LINQ
5 2 (2.41%) ASP.NET MVC
6 1 (1.20%) Spring
6 1 (1.20%) JSON
6 1 (1.20%) Flash
Miscellaneous
1 26 (31.33%) Analytical Skills
2 21 (25.30%) User Experience
3 12 (14.46%) Mathematics
4 11 (13.25%) Economics
5 9 (10.84%) Social Media
6 4 (4.82%) Statistics
7 3 (3.61%) Visualisation
7 3 (3.61%) Physics
8 2 (2.41%) Mobile App
9 1 (1.20%) iPhone
9 1 (1.20%) Blog
9 1 (1.20%) iPad
Operating Systems
1 3 (3.61%) Android
2 2 (2.41%) Apple iOS
3 1 (1.20%) Mac OS
3 1 (1.20%) Windows Mobile
3 1 (1.20%) Windows
Processes & Methodologies
1 83 (100.00%) Analytics
2 49 (59.04%) Web Analytics
3 41 (49.40%) SEO
4 39 (46.99%) E-Commerce
5 33 (39.76%) Pay per click
6 24 (28.92%) Digital Marketing
7 10 (12.05%) Direct Marketing
7 10 (12.05%) Data-Driven Marketing
8 8 (9.64%) Service Delivery
8 8 (9.64%) Performance Management
8 8 (9.64%) Competitor Analysis
8 8 (9.64%) Test Strategy
8 8 (9.64%) Coaching
9 7 (8.43%) Business Intelligence
10 5 (6.02%) Web Development
10 5 (6.02%) B2C
11 4 (4.82%) Online Marketing
11 4 (4.82%) Agile Software Development
11 4 (4.82%) Multivariate Testing
12 3 (3.61%) Market Research
Programming Languages
1 24 (28.92%) SQL
2 7 (8.43%) JavaScript
2 7 (8.43%) VBA
3 5 (6.02%) PL/SQL
4 2 (2.41%) C#
4 2 (2.41%) PHP
4 2 (2.41%) Java
5 1 (1.20%) Objective-C
Qualifications
1 24 (28.92%) Degree
2 1 (1.20%) Microsoft Certification
Quality Assurance & Compliance
1 1 (1.20%) Data Quality
Vendors
1 83 (100.00%) Google
2 11 (13.25%) ClickTale
3 10 (12.05%) Coremetrics
3 10 (12.05%) Microsoft
4 5 (6.02%) Oracle
5 4 (4.82%) Tealeaf
5 4 (4.82%) Omniture
6 3 (3.61%) DoubleClick
6 3 (3.61%) Yahoo!
7 2 (2.41%) Adobe
8 1 (1.20%) Sitecore
8 1 (1.20%) EPiServer
8 1 (1.20%) Endeca
8 1 (1.20%) hybris
8 1 (1.20%) Maxymiser
8 1 (1.20%) Facebook
Manchester, Lancashire
Adria Solutions Ltd
Salary: £30000 - £45000 per annum + Benefits
Posted: 2 days ago
Manchester, Lancashire
Circle Recruitment
Salary: £15000 - £28000 per annum
Posted: 4 days ago
Manchester, Lancashire
Oscar Associates (UK) Ltd
Salary: £28000 - £32000 per annum + 25 days hol and other
Posted: 5 days ago
Manchester, Lancashire
The MRJ Group
Salary: £30000 - £40000 per annum
Posted: 5 days ago