The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Manchester region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Google Analytics
Rank 167 153 163
Rank change year-on-year
-14 +10
Permanent jobs citing Google Analytics 26 26 33
As % of all permanent IT jobs located in Manchester 0.62% 0.69% 0.76%
As % of the Business Applications category 7.30% 6.40% 6.46%
Number of salaries quoted 19 20 29
Average salary £30,000 £40,000 £40,000
Average salary % change year-on-year
-25.00% -
90% offered a salary of more than £23,700 £22,700 £17,500
10% offered a salary of more than £37,500 £49,000 £52,000
UK excluding London average salary £31,750 £32,500 £35,000
% change year-on-year
-2.30% -7.14%
Google Analytics
North West

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the Manchester region.

Business Applications Category
Manchester
Permanent IT job ads with a match in the
Business Applications category
356 406 511
As % of all permanent IT jobs located in Manchester 8.43% 10.79% 11.72%
Number of salaries quoted 294 336 439
Average salary £45,000 £50,000 £50,000
Average salary % change year-on-year
-10.00% -
90% offered a salary of more than £27,500 £27,500 £29,000
10% offered a salary of more than £70,000 £66,500 £67,500
UK excluding London average salary £50,000 £50,000 £48,000
% change year-on-year
- +4.16%

Google Analytics
Jobs Demand Trend in Manchester

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Manchester region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Manchester

Google Analytics
Salary Trend in Manchester

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Manchester region.

Google Analytics Salary Trend in Manchester

Google Analytics
Salary Histogram in Manchester

This chart provides a salary histogram for IT jobs citing Google Analytics across the Manchester region over the 3 months to 19 December 2014.

Google Analytics Salary Histogram in Manchester

Google Analytics
Job Locations in Manchester

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the Manchester region over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bolton - 1 - -
Bury - 1 £25,000 -
Google Analytics
North West

Google Analytics
Top 30 Related IT Skills in Manchester

For the 6 months to 19 December 2014, IT jobs across the Manchester region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 114 (100.00%) Google
1 114 (100.00%) Analytics
2 61 (53.51%) Web Analytics
3 60 (52.63%) Marketing
4 57 (50.00%) E-Commerce
5 56 (49.12%) SEO
6 39 (34.21%) Pay per click
7 35 (30.70%) MS Excel
8 32 (28.07%) Analytical Skills
9 30 (26.32%) SQL
10 29 (25.44%) Digital Marketing
11 27 (23.68%) Degree
12 23 (20.18%) User Experience
13 18 (15.79%) Microsoft
14 16 (14.04%) ClickTale
14 16 (14.04%) Data Mining
14 16 (14.04%) Mathematics
14 16 (14.04%) HTML
15 15 (13.16%) Social Media
16 13 (11.40%) Economics
16 13 (11.40%) CSS
17 12 (10.53%) MS Office
18 11 (9.65%) Spreadsheet
18 11 (9.65%) Coremetrics
18 11 (9.65%) DB2
18 11 (9.65%) Relational Database
18 11 (9.65%) Direct Marketing
18 11 (9.65%) Data-Driven Marketing
18 11 (9.65%) Finance
18 11 (9.65%) Retail

Google Analytics
Top Related IT Skills in Manchester by Category

For the 6 months to 19 December 2014, IT jobs across the Manchester region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (1.75%) CMS
2 1 (0.88%) WordPress
2 1 (0.88%) Sitecore CMS
Applications
1 35 (30.70%) MS Excel
2 12 (10.53%) MS Office
3 11 (9.65%) Spreadsheet
4 7 (6.14%) MS PowerPoint
5 6 (5.26%) Photoshop
6 1 (0.88%) Adobe Illustrator
Business Applications
1 5 (4.39%) Magento
1 5 (4.39%) Sage 200
2 4 (3.51%) WebTrends
3 2 (1.75%) SiteCatalyst
Communications & Networking
1 6 (5.26%) Internet
2 3 (2.63%) GSM
3 1 (0.88%) HTTP
Database & Business Intelligence
1 16 (14.04%) Data Mining
2 11 (9.65%) DB2
2 11 (9.65%) Relational Database
3 4 (3.51%) Oracle BI Publisher
4 2 (1.75%) SQL Server
4 2 (1.75%) SQL Server Reporting Services
Development Applications
1 4 (3.51%) RequisitePro
2 1 (0.88%) Subversion
2 1 (0.88%) Visual Studio
2 1 (0.88%) Eclipse
General
1 60 (52.63%) Marketing
2 11 (9.65%) Finance
2 11 (9.65%) Retail
3 6 (5.26%) Advertising
4 5 (4.39%) Automotive
5 2 (1.75%) French Language
5 2 (1.75%) German Language
6 1 (0.88%) Dutch Language
Job Titles
1 44 (38.60%) Analyst
2 28 (24.56%) Web Analyst
3 19 (16.67%) PPC Specialist
3 19 (16.67%) PPC Manager
3 19 (16.67%) PPC Analyst
3 19 (16.67%) PPC Executive
4 13 (11.40%) Data Analyst
5 12 (10.53%) Marketing Analyst
6 10 (8.77%) E-Commerce Manager
6 10 (8.77%) Senior Manager
7 9 (7.89%) Developer
7 9 (7.89%) SEO Executive
8 6 (5.26%) Consultant
9 5 (4.39%) Marketing Consultant
9 5 (4.39%) UI Developer
9 5 (4.39%) Front-End Developer
9 5 (4.39%) Online Marketing Consultant
9 5 (4.39%) UI Programmer
10 4 (3.51%) Web Manager
10 4 (3.51%) Web Analytics Manager
Libraries, Frameworks & Software Standards
1 16 (14.04%) HTML
2 13 (11.40%) CSS
3 9 (7.89%) jQuery
4 5 (4.39%) XHTML
5 4 (3.51%) HTML5
6 3 (2.63%) .NET
6 3 (2.63%) ASP.NET
7 2 (1.75%) XML
7 2 (1.75%) .NET Framework
7 2 (1.75%) ADO.NET Entity Framework
7 2 (1.75%) CSS3
7 2 (1.75%) ASP.NET MVC 3
7 2 (1.75%) ASP.NET MVC
7 2 (1.75%) LINQ
8 1 (0.88%) JSON
8 1 (0.88%) Spring
8 1 (0.88%) Flash
Miscellaneous
1 32 (28.07%) Analytical Skills
2 23 (20.18%) User Experience
3 16 (14.04%) Mathematics
4 15 (13.16%) Social Media
5 13 (11.40%) Economics
6 3 (2.63%) Statistics
6 3 (2.63%) Physics
6 3 (2.63%) Visualisation
7 2 (1.75%) Mobile App
8 1 (0.88%) Performance Metrics
8 1 (0.88%) Blog
8 1 (0.88%) iPhone
8 1 (0.88%) iPad
Operating Systems
1 3 (2.63%) Android
2 2 (1.75%) Apple iOS
3 1 (0.88%) Mac OS
3 1 (0.88%) Windows
3 1 (0.88%) Windows Mobile
Processes & Methodologies
1 114 (100.00%) Analytics
2 61 (53.51%) Web Analytics
3 57 (50.00%) E-Commerce
4 56 (49.12%) SEO
5 39 (34.21%) Pay per click
6 29 (25.44%) Digital Marketing
7 11 (9.65%) Direct Marketing
7 11 (9.65%) Data-Driven Marketing
8 10 (8.77%) Performance Management
8 10 (8.77%) Online Marketing
8 10 (8.77%) Test Strategy
8 10 (8.77%) Coaching
8 10 (8.77%) Service Delivery
9 9 (7.89%) Agile Software Development
10 8 (7.02%) Competitor Analysis
10 8 (7.02%) Scrum
11 6 (5.26%) Web Design
11 6 (5.26%) Web Development
11 6 (5.26%) Link Building
12 5 (4.39%) Campaign Management
Programming Languages
1 30 (26.32%) SQL
2 10 (8.77%) JavaScript
3 7 (6.14%) PHP
4 6 (5.26%) VBA
5 5 (4.39%) PHP5
5 5 (4.39%) PHP4
6 4 (3.51%) PL/SQL
7 2 (1.75%) C#
7 2 (1.75%) Java
8 1 (0.88%) Objective-C
Qualifications
1 27 (23.68%) Degree
2 1 (0.88%) Microsoft Certification
Quality Assurance & Compliance
1 1 (0.88%) Data Quality
Vendors
1 114 (100.00%) Google
2 18 (15.79%) Microsoft
3 16 (14.04%) ClickTale
4 11 (9.65%) Coremetrics
5 9 (7.89%) Tealeaf
5 9 (7.89%) Omniture
6 5 (4.39%) Sage
7 4 (3.51%) Oracle
7 4 (3.51%) DoubleClick
8 3 (2.63%) Yahoo!
9 2 (1.75%) Adobe
10 1 (0.88%) Endeca
10 1 (0.88%) Facebook
10 1 (0.88%) EPiServer
10 1 (0.88%) Sitecore
10 1 (0.88%) hybris
10 1 (0.88%) Maxymiser
Manchester
Mint Recruitment Solutions
Salary: £35000 - £40000 per annum
Posted: Yesterday
Manchester, Lancashire
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Salary: £30000 - £45000 per annum + Benefits
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Salary: £30000 - £35000 per annum + Benefits
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