The first table below looks at the demand for Google Analytics skills in IT contracts advertised for the Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the Midlands region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Google Analytics
Rank - - -
Contract jobs citing Google Analytics 0 0 0
As % of all contract IT jobs located in the Midlands - - -
As % of the Business Applications category - - -
Number of daily rates quoted 0 0 0
Average daily rate - - -
UK excluding London average daily rate £300 £230 £275
% change year-on-year
+30.43% -16.36%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £16.50 £13.50 £14.25
% change year-on-year
+22.22% -5.26%
Business Applications Category
Midlands
Contract IT job ads with a match in the
Business Applications category
43 41 39
As % of all contract IT jobs located in the Midlands 20.98% 20.40% 13.49%
Number of daily rates quoted 14 17 16
Average daily rate £425 £550 £500
Average daily rate % change year-on-year
-22.72% +10.00%
90% offered a daily rate of more than £396 £500 £430
10% offered a daily rate of more than £600 £645 £610
UK excluding London average daily rate £400 £425 £433
% change year-on-year
-5.88% -1.73%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £33.00 £37.80 £20.00
% change year-on-year
-12.69% +89.00%
Google Analytics
England

Google Analytics
Jobs Demand Trend in the Midlands

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Midlands region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the Midlands