The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Midlands region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 26 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
26 Jul 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank - - -
Contract jobs citing Google Analytics 0 0 0
As % of all contract IT jobs located in the Midlands - - -
As % of the Cloud Services category - - -
Number of daily rates quoted 0 0 0
Median daily rate - - -
UK excluding London median daily rate £300 £363 £300
% change year-on-year
-17.24% +20.83%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £19.61 £24.00 £11.00
% change year-on-year
-18.29% +118.18%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Midlands region.

Cloud Services Category
Midlands
Contract IT job ads with a match in the
Cloud Services category
21 6 0
As % of all contract IT jobs located in the Midlands 11.41% 3.00% -
Number of daily rates quoted 19 3 0
Median daily rate £500 £238 -
Median daily rate % change year-on-year
+110.52% -
UK excluding London median daily rate £450 £400 £380
% change year-on-year
+12.50% +5.40%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £15.50 £22.00 £17.00
% change year-on-year
-29.54% +29.41%

Google Analytics
Jobs Demand Trend in the Midlands

The demand trend of contract jobs across the Midlands region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the Midlands