The first table below looks at the demand for Google Analytics skills in IT jobs advertised for the Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the Midlands region.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Google Analytics
Rank - - -
Permanent jobs citing Google Analytics 0 0 0
As % of all permanent IT jobs located in the Midlands - - -
As % of the Business Applications category - - -
Number of salaries quoted 0 0 0
Average salary - - -
UK excluding London average salary £31,750 £30,000 £30,000
% change year-on-year
+5.83% -
Business Applications Category
Midlands
Permanent IT job ads with a match in the
Business Applications category
40 72 39
As % of all permanent IT jobs located in the Midlands 20.94% 34.12% 14.18%
Number of salaries quoted 36 36 23
Average salary £65,000 £60,000 £47,500
Average salary % change year-on-year
+8.33% +26.31%
90% offered a salary of more than £50,000 £47,500 £45,000
10% offered a salary of more than £90,000 £50,000 £75,000
UK excluding London average salary £50,000 £47,500 £50,000
% change year-on-year
+5.26% -5.00%
Google Analytics
England

Google Analytics
Jobs Demand Trend in the Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Midlands region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the Midlands

Google Analytics
Top 13 Related IT Skills in the Midlands

For the 6 months to 18 April 2014, IT jobs across the Midlands region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 1 (100.00%) HTML
1 1 (100.00%) CSS
1 1 (100.00%) E-Commerce
1 1 (100.00%) B2B
1 1 (100.00%) B2C
1 1 (100.00%) SEO
1 1 (100.00%) Google
1 1 (100.00%) Marketing
1 1 (100.00%) Degree
1 1 (100.00%) Digital Marketing
1 1 (100.00%) Online Marketing
1 1 (100.00%) Social Media
1 1 (100.00%) Analytics

Google Analytics
Top Related IT Skills in the Midlands by Category

For the 6 months to 18 April 2014, IT jobs across the Midlands region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

General
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) Marketing Manager
Libraries, Frameworks & Software Standards
1 1 (100.00%) HTML
1 1 (100.00%) CSS
Miscellaneous
1 1 (100.00%) Social Media
Processes & Methodologies
1 1 (100.00%) E-Commerce
1 1 (100.00%) B2B
1 1 (100.00%) B2C
1 1 (100.00%) SEO
1 1 (100.00%) Digital Marketing
1 1 (100.00%) Online Marketing
1 1 (100.00%) Analytics
Qualifications
1 1 (100.00%) Degree
Vendors
1 1 (100.00%) Google