The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Google Analytics
Rank 25 25 32
Rank change year-on-year
0 +7
Permanent jobs citing Google Analytics 2 1 2
As % of all permanent IT jobs located in the Midlands 1.46% 0.49% 0.81%
As % of the Business Applications category 5.56% 2.22% 2.86%
Number of salaries quoted 2 0 0
Average salary £40,000 - -
UK excluding London average salary £31,750 £32,500 £35,000
% change year-on-year
-2.30% -7.14%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the Midlands region.

Business Applications Category
Midlands
Permanent IT job ads with a match in the
Business Applications category
36 45 70
As % of all permanent IT jobs located in the Midlands 26.28% 22.06% 28.34%
Number of salaries quoted 18 38 50
Average salary £60,000 £50,000 £52,500
Average salary % change year-on-year
+20.00% -4.76%
90% offered a salary of more than £37,750 £35,000 £43,750
10% offered a salary of more than £65,000 £80,000 £72,500
UK excluding London average salary £50,000 £50,000 £48,000
% change year-on-year
- +4.16%

Google Analytics
Jobs Demand Trend in the Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Midlands region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the Midlands

Google Analytics
Salary Trend in the Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Midlands region.

Google Analytics Salary Trend in the Midlands

Google Analytics
Top 13 Related IT Skills in the Midlands

For the 6 months to 19 December 2014, IT jobs across the Midlands region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 2 (100.00%) Google
1 2 (100.00%) CRM
1 2 (100.00%) E-Commerce
1 2 (100.00%) Project Management
1 2 (100.00%) SEO
1 2 (100.00%) Pay per click
1 2 (100.00%) Analytics
1 2 (100.00%) JavaScript
1 2 (100.00%) HTML
1 2 (100.00%) CSS
1 2 (100.00%) Social Media
1 2 (100.00%) Analytical Skills
1 2 (100.00%) Retail

Google Analytics
Top Related IT Skills in the Midlands by Category

For the 6 months to 19 December 2014, IT jobs across the Midlands region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

General
1 2 (100.00%) Retail
Job Titles
1 2 (100.00%) E-Commerce Manager
Libraries, Frameworks & Software Standards
1 2 (100.00%) HTML
1 2 (100.00%) CSS
Miscellaneous
1 2 (100.00%) Social Media
1 2 (100.00%) Analytical Skills
Processes & Methodologies
1 2 (100.00%) CRM
1 2 (100.00%) E-Commerce
1 2 (100.00%) Project Management
1 2 (100.00%) SEO
1 2 (100.00%) Pay per click
1 2 (100.00%) Analytics
Programming Languages
1 2 (100.00%) JavaScript
Vendors
1 2 (100.00%) Google