The table below looks at the statistics for knowledge and experience of Google products and/or services in IT contracts advertised for the North West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google over the 3 months to 1 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are NOT representative of contractor rates within Google.

Location
3 months to
1 Sep 2014
Same period 2013 Same period 2012
Google
Rank 125 129 129
Rank change year-on-year
+4 0
Contract jobs citing Google 8 6 11
As % of all contract IT jobs located in the North West 0.26% 0.21% 0.33%
As % of the Vendors category 0.57% 0.46% 0.69%
Number of daily rates quoted 3 3 9
Average daily rate
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of your Daily Rate
Get a Free Illustration
£300 £335 £275
Average daily rate % change year-on-year
-10.44% +21.81%
UK excluding London average daily rate £325 £325 £280
% change year-on-year
- +16.07%
Number of hourly rates quoted 0 1 0
Average hourly rate - £17.69 -
UK excluding London average hourly rate £15.85 £29.50 £23.13
% change year-on-year
-46.27% +27.56%
Google
England

The following table is for comparison with the above and provides statistics for the entire Vendors category in contract jobs advertised in the North West region.

Vendors Category
North West
Contract IT job ads with a match in the
Vendors category
1411 1316 1586
As % of all contract IT jobs located in the North West 45.50% 45.21% 48.10%
Number of daily rates quoted 735 585 723
Average daily rate £338 £325 £340
Average daily rate % change year-on-year
+3.84% -4.41%
90% offered a daily rate of more than £210 £221 £205
10% offered a daily rate of more than £500 £475 £500
UK excluding London average daily rate £350 £350 £350
Number of hourly rates quoted 93 106 133
Average hourly rate £19.00 £20.50 £17.00
Average hourly rate % change year-on-year
-7.31% +20.58%
90% offered a hourly rate of more than £10.16 £11.00 £12.00
10% offered a hourly rate of more than £45.00 £35.00 £37.50
UK excluding London average hourly rate £18.97 £19.30 £19.00
% change year-on-year
-1.73% +1.57%

Google
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of IT contractor jobs citing Google across the North West region as a proportion of the total demand within the Vendors category.

Google Jobs Demand Trend in the North West

Google
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google across the North West region.

Google Daily Rate Trend in the North West

Google
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google across the North West region.

Google Hourly Rate Trend in the North West

Google
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google within the North West region over the 3 months to 1 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -4 7 £275 -17.91% 23
Cheshire - - - - 4
Lancashire - - - - 2
Merseyside - - - - 6
Google
England

Google
Top 30 Related IT Skills in the North West

For the 6 months to 1 September 2014, IT contractor jobs across the North West region citing Google also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google.

1 6 (66.67%) Marketing
1 6 (66.67%) Google Analytics
1 6 (66.67%) Analytics
2 5 (55.56%) Social Media
2 5 (55.56%) HTML
3 3 (33.33%) Intranet
3 3 (33.33%) SharePoint
3 3 (33.33%) Content Management
3 3 (33.33%) Digital Marketing
3 3 (33.33%) Joomla!
3 3 (33.33%) Stakeholder Engagement
3 3 (33.33%) WordPress
3 3 (33.33%) Online Marketing
4 2 (22.22%) Blog
4 2 (22.22%) Backbone.js
4 2 (22.22%) Facebook
4 2 (22.22%) Twitter
4 2 (22.22%) Underscore.js
4 2 (22.22%) Pay per click
4 2 (22.22%) Coremetrics
4 2 (22.22%) Copywriting
4 2 (22.22%) jQuery
4 2 (22.22%) Google Maps API
4 2 (22.22%) Email Marketing
4 2 (22.22%) Spring
4 2 (22.22%) ActiveMQ
4 2 (22.22%) E-Commerce
4 2 (22.22%) CMS
4 2 (22.22%) Hibernate
4 2 (22.22%) MVC

Google
Top Related IT Skills in the North West by Category

For the 6 months to 1 September 2014, IT contractor jobs across the North West region citing Google also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google. Up to 20 skills are shown per category.

Application Platforms
1 3 (33.33%) SharePoint
1 3 (33.33%) Joomla!
1 3 (33.33%) WordPress
2 2 (22.22%) CMS
Business Applications
1 6 (66.67%) Google Analytics
Communications & Networking
1 3 (33.33%) Intranet
Database & Business Intelligence
1 2 (22.22%) MySQL
Development Applications
1 1 (11.11%) Subversion
1 1 (11.11%) Git (software)
General
1 6 (66.67%) Marketing
2 1 (11.11%) Finance
Job Titles
1 3 (33.33%) Web Editor
1 3 (33.33%) Web Content Editor
1 3 (33.33%) Content Editor
2 2 (22.22%) Developer
2 2 (22.22%) Java Developer
3 1 (11.11%) Web Manager
3 1 (11.11%) Web Content Manager
3 1 (11.11%) Content Manager
Libraries, Frameworks & Software Standards
1 5 (55.56%) HTML
2 2 (22.22%) CSS
2 2 (22.22%) Hibernate
2 2 (22.22%) ActiveMQ
2 2 (22.22%) Spring
2 2 (22.22%) jQuery
2 2 (22.22%) Google Maps API
2 2 (22.22%) Backbone.js
2 2 (22.22%) Underscore.js
3 1 (11.11%) Android SDK
3 1 (11.11%) iOS SDK
3 1 (11.11%) Spring MVC
Miscellaneous
1 5 (55.56%) Social Media
2 2 (22.22%) Copywriting
2 2 (22.22%) Blog
3 1 (11.11%) iPhone
3 1 (11.11%) iPad
3 1 (11.11%) Mobile App
3 1 (11.11%) Statistics
Operating Systems
1 1 (11.11%) Linux
1 1 (11.11%) Android
1 1 (11.11%) Apple iOS
Processes & Methodologies
1 6 (66.67%) Analytics
2 3 (33.33%) Digital Marketing
2 3 (33.33%) Online Marketing
2 3 (33.33%) Stakeholder Engagement
2 3 (33.33%) Content Management
3 2 (22.22%) Pay per click
3 2 (22.22%) E-Commerce
3 2 (22.22%) MVC
3 2 (22.22%) SEO
3 2 (22.22%) Email Marketing
4 1 (11.11%) Web Development
4 1 (11.11%) Android Development
4 1 (11.11%) iOS Development
Programming Languages
1 2 (22.22%) Java
1 2 (22.22%) JavaScript
2 1 (11.11%) Objective-C
Vendors
1 2 (22.22%) Coremetrics
1 2 (22.22%) Facebook
1 2 (22.22%) Twitter
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