The first table below looks at the demand for knowledge and experience of Google products and/or services in IT contracts advertised for the North West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google over the 3 months to 24 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all Vendors for the North West region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are NOT representative of contractor rates within Google.

Location
3 months to
24 May 2013
Same period 2012 Same period 2011
Google
Rank 112 123 124
Rank change year-on-year
+11 +1
Contract jobs citing Google 6 9 2
As % of all contract IT jobs located in the North West 0.257% 0.289% 0.066%
As % of the Vendors category 0.567% 0.556% 0.141%
Number of daily rates quoted 0 5 0
Average daily rate - £275 -
UK excluding London average daily rate £313 £300 £375
% change year-on-year
+4.16% -20.00%
Number of hourly rates quoted 2 0 0
Average hourly rate £13.50 - -
UK excluding London average hourly rate £30.46 £16.50 £21.25
% change year-on-year
+84.62% -22.35%
All Vendors
North West
Contract IT job ads with a match in the
Vendors category
1058 1618 1418
As % of all contract IT jobs located in the North West 45.39% 52.01% 46.49%
Number of daily rates quoted 473 736 683
Average daily rate £340 £350 £350
Average daily rate % change year-on-year
-2.85% -
90% offered a daily rate of more than £215 £200 £225
10% offered a daily rate of more than £475 £489 £475
UK excluding London average daily rate £350 £350 £350
Number of hourly rates quoted 84 79 97
Average hourly rate £19.04 £17.50 £18.00
Average hourly rate % change year-on-year
+8.80% -2.77%
90% offered a hourly rate of more than £12.84 £12.50 £10.00
10% offered a hourly rate of more than £42.50 £29.50 £36.00
UK excluding London average hourly rate £19.00 £19.00 £20.00
% change year-on-year
- -5.00%
Google
England

Google
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Google across the North West region as a proportion of the total demand within the Vendors category.

North West Google Jobs Demand Trend

Google
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google across the North West region.

North West Google Daily Rate Trend

Google
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google across the North West region.

North West Google Hourly Rate Trend

Google
Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google within the North West region over the 3 months to 24 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Manchester +10 4 - -
Merseyside +4 2 - -
Google
England

Google
Top 30 Related IT Skills

For the 6 months to 24 May 2013, IT contractor jobs across the North West region citing Google also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google.

1 8 (72.73%) SEO
1 8 (72.73%) Twitter
2 7 (63.64%) Facebook
2 7 (63.64%) CMS
2 7 (63.64%) Degree
2 7 (63.64%) JavaScript
2 7 (63.64%) PHP
2 7 (63.64%) CSS
3 5 (45.45%) XML
3 5 (45.45%) XSD
3 5 (45.45%) XSLT
3 5 (45.45%) C#
3 5 (45.45%) Visual Studio
3 5 (45.45%) ASP.NET
3 5 (45.45%) .NET
3 5 (45.45%) MySQL
3 5 (45.45%) Oracle
3 5 (45.45%) SQL Server
3 5 (45.45%) Windows
3 5 (45.45%) Linux
3 5 (45.45%) OO
3 5 (45.45%) OOD
3 5 (45.45%) jQuery
3 5 (45.45%) Google Maps API
3 5 (45.45%) Umbraco
3 5 (45.45%) Web Development
3 5 (45.45%) Business Development
3 5 (45.45%) XPath
3 5 (45.45%) Zend
3 5 (45.45%) CodeIgniter

Google
Top Related IT Skills by Category

For the 6 months to 24 May 2013, IT contractor jobs across the North West region citing Google also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google. Up to 20 skills are shown per category.

Application Development
1 7 (63.64%) CSS
2 5 (45.45%) XML
2 5 (45.45%) XSD
2 5 (45.45%) XSLT
2 5 (45.45%) ASP.NET
2 5 (45.45%) .NET
2 5 (45.45%) jQuery
2 5 (45.45%) Google Maps API
2 5 (45.45%) CodeIgniter
2 5 (45.45%) CakePHP
2 5 (45.45%) Razor View Engine
2 5 (45.45%) CSS3
2 5 (45.45%) ASP.NET MVC
2 5 (45.45%) HTML5
3 2 (18.18%) HTML
Application Platforms
1 7 (63.64%) CMS
2 5 (45.45%) Umbraco
2 5 (45.45%) WordPress
Applications
1 1 (9.091%) Mingle
1 1 (9.091%) MS Project
1 1 (9.091%) MS Office
1 1 (9.091%) Acrobat
1 1 (9.091%) MS Visio
1 1 (9.091%) MS Excel
Business Applications
1 4 (36.36%) Google Analytics
Database & Business Intelligence
1 5 (45.45%) MySQL
1 5 (45.45%) SQL Server
1 5 (45.45%) PostgreSQL
Development Applications
1 5 (45.45%) Visual Studio
1 5 (45.45%) NetBeans
1 5 (45.45%) Git (software)
General
1 4 (36.36%) Marketing
2 1 (9.091%) Finance
2 1 (9.091%) Publishing
Job Titles
1 5 (45.45%) Developer
1 5 (45.45%) .NET Developer
1 5 (45.45%) ASP.NET Developer
2 4 (36.36%) Analyst
3 2 (18.18%) SEO Analyst
3 2 (18.18%) Copywriter
3 2 (18.18%) Engagement Manager
4 1 (9.091%) IT Business Analyst
4 1 (9.091%) Web Analyst
4 1 (9.091%) Services Delivery Analyst
4 1 (9.091%) Senior Analyst
4 1 (9.091%) Business Analyst
4 1 (9.091%) Service Analyst
4 1 (9.091%) Senior Business Analyst
Miscellaneous
1 5 (45.45%) Mobile App
2 4 (36.36%) Social Media
3 3 (27.27%) Management Information System
4 1 (9.091%) Visualisation
4 1 (9.091%) Digital Media
Operating Systems
1 5 (45.45%) Windows
1 5 (45.45%) Linux
Processes & Methodologies
1 8 (72.73%) SEO
2 5 (45.45%) OO
2 5 (45.45%) OOD
2 5 (45.45%) Web Development
2 5 (45.45%) Business Development
2 5 (45.45%) MVC
3 4 (36.36%) Analytics
4 3 (27.27%) PRINCE2
4 3 (27.27%) E-Commerce
5 2 (18.18%) Digital Marketing
5 2 (18.18%) Content Management
5 2 (18.18%) Online Marketing
5 2 (18.18%) Marketing Strategy
5 2 (18.18%) Customer Engagement
6 1 (9.091%) Change Control
6 1 (9.091%) User Stories
6 1 (9.091%) Business Analysis
6 1 (9.091%) Web Analytics
6 1 (9.091%) Agile Software Development
6 1 (9.091%) TDD
Programming Languages
1 7 (63.64%) JavaScript
1 7 (63.64%) PHP
2 5 (45.45%) C#
2 5 (45.45%) XPath
Qualifications
1 7 (63.64%) Degree
2 2 (18.18%) PRINCE2 Certification
3 1 (9.091%) Postgraduate
Vendors
1 8 (72.73%) Twitter
2 7 (63.64%) Facebook
3 5 (45.45%) Oracle
3 5 (45.45%) Zend
4 1 (9.091%) Microsoft
4 1 (9.091%) Adobe