The table below looks at the prevalence of the term Advertising in IT contracts advertised for the North West region. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 24 August 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
24 Aug 2016
Same period 2015 Same period 2014
Advertising
Rank 122 138 104
Rank change year-on-year
+16 -34
Contract jobs citing Advertising 27 28 36
As % of all contract IT jobs located in the North West 0.76% 0.67% 1.15%
As % of the General category 2.46% 1.84% 3.65%
Number of daily rates quoted 25 23 29
Median daily rate £350 £400 £450
Median daily rate % change year-on-year
-12.50% -11.11%
90% offered a daily rate of more than £293 £310 £375
10% offered a daily rate of more than £500 £513 £505
UK excluding London median daily rate £375 £375 £400
% change year-on-year
- -6.25%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £18.00 £17.00 £22.50
% change year-on-year
+5.88% -24.44%
Advertising
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the North West region.

General Category
North West
Contract IT job ads with a match in the
General category
1096 1522 985
As % of all contract IT jobs located in the North West 30.98% 36.27% 31.39%
Number of daily rates quoted 700 848 552
Median daily rate £400 £400 £400
90% offered a daily rate of more than £267 £285 £249
10% offered a daily rate of more than £525 £525 £525
UK excluding London median daily rate £400 £400 £388
% change year-on-year
- +3.22%
Number of hourly rates quoted 43 50 44
Median hourly rate £14.00 £16.84 £18.50
Median hourly rate % change year-on-year
-16.86% -8.97%
90% offered a hourly rate of more than £13.50 £14.00 £12.70
10% offered a hourly rate of more than £51.22 £57.73 £41.50
UK excluding London median hourly rate £21.50 £23.75 £22.00
% change year-on-year
-9.47% +7.95%

Advertising
Jobs Demand Trend in the North West

The demand trend of contract jobs across the North West region citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in the North West

Advertising
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the North West region.

Advertising Daily Rate Trend in the North West

Advertising
Daily Rate Histogram in the North West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the North West region over the 3 months to 24 August 2016.

Advertising Daily Rate Histogram in the North West

Advertising
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the North West region.

Advertising Hourly Rate Trend in the North West

Advertising
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the North West region over the 3 months to 24 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -5 13 £375 -11.76% 16
Cheshire -1 7 £323 -19.37% 10
Lancashire - 4 £350 - 1
Merseyside +4 2 £403 -23.33% 2
Cumbria - 1 £450 - 1
Advertising
England

Advertising
Top 30 Related IT Skills in the North West

For the 6 months to 24 August 2016, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the North West region with a requirement for Advertising.

1 29 (65.91%) Microsoft
2 15 (34.09%) Business Intelligence
2 15 (34.09%) SQL Server Reporting Services
3 13 (29.55%) SQL Server Integration Services
3 13 (29.55%) SQL
3 13 (29.55%) SQL Server
4 12 (27.27%) SQL Server Analysis Services
5 11 (25.00%) JavaScript
6 9 (20.45%) C#
7 8 (18.18%) HTML
7 8 (18.18%) Finance
7 8 (18.18%) Agile Software Development
8 7 (15.91%) Dynamics CRM
8 7 (15.91%) ETL
8 7 (15.91%) T-SQL
8 7 (15.91%) CSS
8 7 (15.91%) XML
8 7 (15.91%) MS Excel
8 7 (15.91%) CRM
8 7 (15.91%) Data Warehouse
9 6 (13.64%) .NET
9 6 (13.64%) Stakeholder Management
9 6 (13.64%) jQuery
9 6 (13.64%) Marketing
10 5 (11.36%) MVC
10 5 (11.36%) ASP.NET
10 5 (11.36%) VB.NET
10 5 (11.36%) Java
10 5 (11.36%) SharePoint
11 4 (9.09%) Team Foundation Server

Advertising
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (11.36%) SharePoint
2 3 (6.82%) BizTalk Server
3 2 (4.55%) nginx
4 1 (2.27%) Exchange Server 2013
4 1 (2.27%) JBoss
4 1 (2.27%) Oracle Service Bus
4 1 (2.27%) Oracle SOA Suite
4 1 (2.27%) Skype for Business
4 1 (2.27%) WebSphere
4 1 (2.27%) WebSphere Application Server
Applications
1 7 (15.91%) MS Excel
2 1 (2.27%) Spreadsheet
Business Applications
1 7 (15.91%) Dynamics CRM
2 1 (2.27%) Dynamics AX
2 1 (2.27%) Magento
Cloud Services
1 1 (2.27%) Microsoft Azure
1 1 (2.27%) Sage Pay
Communications & Networking
1 1 (2.27%) DNS
1 1 (2.27%) PBX
1 1 (2.27%) Skype
Database & Business Intelligence
1 15 (34.09%) SQL Server Reporting Services
2 13 (29.55%) SQL Server
2 13 (29.55%) SQL Server Integration Services
3 12 (27.27%) SQL Server Analysis Services
4 7 (15.91%) Data Warehouse
5 4 (9.09%) MySQL
6 2 (4.55%) SQL Server 2005
6 2 (4.55%) SQL Server 2008
7 1 (2.27%) JasperReports
7 1 (2.27%) Oracle Database
7 1 (2.27%) Oracle Database 11g
7 1 (2.27%) Power BI
7 1 (2.27%) Relational Database
7 1 (2.27%) SQL Server 2012
7 1 (2.27%) SQL Server 2014
Development Applications
1 4 (9.09%) Team Foundation Server
2 3 (6.82%) Visual Studio
3 2 (4.55%) JUnit
3 2 (4.55%) Selenium
4 1 (2.27%) Jenkins
4 1 (2.27%) Maven
4 1 (2.27%) Subversion
4 1 (2.27%) Talend Open Studio
4 1 (2.27%) TestNG
General
1 8 (18.18%) Finance
2 6 (13.64%) Marketing
Job Titles
1 19 (43.18%) Developer
2 7 (15.91%) Analyst
3 5 (11.36%) SSRS Developer
4 4 (9.09%) Business Analyst
4 4 (9.09%) Business Intelligence Analyst
4 4 (9.09%) Consultant
4 4 (9.09%) SSIS Developer
4 4 (9.09%) SSRS Specialist
5 3 (6.82%) Business Intelligence Specialist
5 3 (6.82%) Microsoft Developer
5 3 (6.82%) SQL Developer
5 3 (6.82%) SSIS Specialist
6 2 (4.55%) Business Intelligence Developer
6 2 (4.55%) C# Web Developer
6 2 (4.55%) CRM Developer
6 2 (4.55%) Dynamics CRM Developer
6 2 (4.55%) Python Developer
6 2 (4.55%) Python/Django Developer
6 2 (4.55%) Solutions Architect
6 2 (4.55%) SSAS Developer
Libraries, Frameworks & Software Standards
1 8 (18.18%) HTML
2 7 (15.91%) CSS
2 7 (15.91%) XML
3 6 (13.64%) .NET
3 6 (13.64%) jQuery
4 5 (11.36%) ASP.NET
5 4 (9.09%) CSS3
5 4 (9.09%) HTML5
6 2 (4.55%) Ajax
6 2 (4.55%) AngularJS
6 2 (4.55%) ASP.NET MVC
6 2 (4.55%) Django
6 2 (4.55%) EJB
6 2 (4.55%) J2EE
6 2 (4.55%) LEMP Stack
6 2 (4.55%) LINQ
6 2 (4.55%) Web Services
6 2 (4.55%) WPF
7 1 (2.27%) JAXB
7 1 (2.27%) XSLT
Miscellaneous
1 3 (6.82%) Analytical Skills
2 2 (4.55%) Enterprise Software
3 1 (2.27%) Clustering
3 1 (2.27%) Computer Science
3 1 (2.27%) Data Integration
3 1 (2.27%) IVR
3 1 (2.27%) Mobile App
3 1 (2.27%) Virtual Team
Operating Systems
1 2 (4.55%) Linux
2 1 (2.27%) Android
2 1 (2.27%) Apple iOS
Processes & Methodologies
1 15 (34.09%) Business Intelligence
2 8 (18.18%) Agile Software Development
3 7 (15.91%) CRM
3 7 (15.91%) ETL
4 6 (13.64%) Stakeholder Management
5 5 (11.36%) MVC
6 4 (9.09%) Business Analysis
6 4 (9.09%) Scrum
7 2 (4.55%) Automation Testing
7 2 (4.55%) BDD
7 2 (4.55%) Code Optimisation
7 2 (4.55%) Continuous Improvement
7 2 (4.55%) Data Modelling
7 2 (4.55%) Feasibility Study
7 2 (4.55%) Online Marketing
7 2 (4.55%) TDD
7 2 (4.55%) Unit Testing
7 2 (4.55%) Web Development
7 2 (4.55%) Workflow
8 1 (2.27%) SOA
Programming Languages
1 13 (29.55%) SQL
2 11 (25.00%) JavaScript
3 9 (20.45%) C#
4 7 (15.91%) T-SQL
5 5 (11.36%) Java
5 5 (11.36%) VB.NET
6 2 (4.55%) PHP
6 2 (4.55%) Python
7 1 (2.27%) PowerShell
7 1 (2.27%) VBA
Qualifications
1 2 (4.55%) Security Cleared
2 1 (2.27%) BPSS Clearance
2 1 (2.27%) Degree
2 1 (2.27%) ISEB
2 1 (2.27%) ISTQB Foundation Certification
2 1 (2.27%) MCSA
2 1 (2.27%) MCSE
2 1 (2.27%) Microsoft Certification
Quality Assurance & Compliance
1 3 (6.82%) Data Quality
2 1 (2.27%) QA
Systems Management
1 1 (2.27%) Failover Clustering
Vendors
1 29 (65.91%) Microsoft
2 4 (9.09%) Oracle
3 1 (2.27%) Cognos
3 1 (2.27%) Epicor
3 1 (2.27%) PayPal
3 1 (2.27%) ServiceNow
3 1 (2.27%) Talend
3 1 (2.27%) WorldPay
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