The table below looks at the prevalence of the term Advertising in IT contracts advertised for the North West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 29 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
29 Aug 2014
Same period 2013 Same period 2012
Advertising
Rank 104 119 137
Rank change year-on-year
+15 +18
Contract jobs citing Advertising 39 13 6
As % of all contract IT jobs located in the North West 1.25% 0.45% 0.18%
As % of the General category 4.00% 1.29% 0.52%
Number of daily rates quoted 31 11 5
Average daily rate
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of your Daily Rate
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£450 £388 £375
Average daily rate % change year-on-year
+16.12% +3.33%
90% offered a daily rate of more than £375 £325 £314
10% offered a daily rate of more than £500 £525 £396
UK excluding London average daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 0 1 0
Average hourly rate - £17.69 -
UK excluding London average hourly rate £22.50 £18.85 £17.50
% change year-on-year
+19.39% +7.68%
Advertising
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the North West region.

General Category
North West
Contract IT job ads with a match in the
General category
974 1007 1161
As % of all contract IT jobs located in the North West 31.18% 35.14% 35.25%
Number of daily rates quoted 536 505 630
Average daily rate £400 £375 £350
Average daily rate % change year-on-year
+6.66% +7.14%
90% offered a daily rate of more than £250 £269 £240
10% offered a daily rate of more than £525 £501 £475
UK excluding London average daily rate £388 £385 £375
% change year-on-year
+0.64% +2.66%
Number of hourly rates quoted 37 59 52
Average hourly rate £17.50 £17.50 £22.50
Average hourly rate % change year-on-year
- -22.22%
90% offered a hourly rate of more than £12.93 £10.00 £12.50
10% offered a hourly rate of more than £45.00 £33.68 £47.00
UK excluding London average hourly rate £22.50 £22.50 £29.00
% change year-on-year
- -22.41%

Advertising
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the North West region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in the North West

Advertising
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the North West region.

Advertising Daily Rate Trend in the North West

Advertising
Daily Rate Histogram in the North West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the North West region over the 3 months to 29 August 2014.

Advertising Daily Rate Histogram in the North West

Advertising
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the North West region.

Advertising Hourly Rate Trend in the North West

Advertising
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the North West region over the 3 months to 29 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Cheshire - 20 £463 - 9
Manchester -8 15 £425 +9.67% 33
Merseyside -2 1 £450 - 4
Lancashire - - - - 1
Advertising
England

Advertising
Top 30 Related IT Skills in the North West

For the 6 months to 29 August 2014, IT contractor jobs across the North West region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 29 (45.31%) Finance
2 28 (43.75%) Microsoft
3 20 (31.25%) Dynamics AX
4 16 (25.00%) Stakeholder Management
4 16 (25.00%) SQL
5 11 (17.19%) .NET
5 11 (17.19%) Oracle
6 10 (15.63%) CRM
6 10 (15.63%) Project Management
6 10 (15.63%) Dynamics CRM
7 9 (14.06%) SQL Server Reporting Services
8 8 (12.50%) Business Analysis
8 8 (12.50%) Degree
8 8 (12.50%) SQL Server Analysis Services
8 8 (12.50%) SOA
8 8 (12.50%) ERP
9 7 (10.94%) XML
9 7 (10.94%) Validation
9 7 (10.94%) Requirements Analysis
9 7 (10.94%) Oracle SOA Suite
10 6 (9.38%) X++
10 6 (9.38%) Manufacturing
10 6 (9.38%) UNIX
10 6 (9.38%) MS Excel
11 5 (7.81%) PRINCE2
11 5 (7.81%) MS Visio
11 5 (7.81%) Solaris
11 5 (7.81%) MS Project
11 5 (7.81%) J2EE
11 5 (7.81%) Java

Advertising
Top Related IT Skills in the North West by Category

For the 6 months to 29 August 2014, IT contractor jobs across the North West region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 7 (10.94%) Oracle SOA Suite
2 4 (6.25%) SharePoint
Applications
1 6 (9.38%) MS Excel
2 5 (7.81%) MS Visio
2 5 (7.81%) MS Project
Business Applications
1 20 (31.25%) Dynamics AX
2 10 (15.63%) Dynamics CRM
3 1 (1.56%) Agresso
3 1 (1.56%) assyst
Cloud Services
1 1 (1.56%) Microsoft Azure
Database & Business Intelligence
1 9 (14.06%) SQL Server Reporting Services
2 8 (12.50%) SQL Server Analysis Services
3 4 (6.25%) Oracle Database
3 4 (6.25%) Oracle Database 11g
3 4 (6.25%) JasperReports
4 3 (4.69%) Relational Database
5 1 (1.56%) SQL Server Integration Services
5 1 (1.56%) SQL Server
5 1 (1.56%) Data Warehouse
Development Applications
1 5 (7.81%) MorphX
2 4 (6.25%) Subversion
3 1 (1.56%) Visual Studio
3 1 (1.56%) Team Foundation Server
General
1 29 (45.31%) Finance
2 6 (9.38%) Manufacturing
3 2 (3.13%) Banking
4 1 (1.56%) Marketing
Job Titles
1 21 (32.81%) Developer
2 16 (25.00%) Analyst
3 12 (18.75%) Business Analyst
4 11 (17.19%) Consultant
5 7 (10.94%) Project Manager
5 7 (10.94%) Dynamics AX Consultant
5 7 (10.94%) Payments Business Analyst
6 6 (9.38%) Dynamics AX Developer
7 5 (7.81%) IT Programme Manager
7 5 (7.81%) Programme Manager
7 5 (7.81%) Java Developer
7 5 (7.81%) Oracle Developer
7 5 (7.81%) Oracle SOA Developer
7 5 (7.81%) SOA Developer
8 4 (6.25%) Solutions Architect
8 4 (6.25%) Senior Manager
8 4 (6.25%) Architect
8 4 (6.25%) Senior Project Manager
8 4 (6.25%) IT Business Analyst
8 4 (6.25%) Microsoft Developer
Libraries, Frameworks & Software Standards
1 11 (17.19%) .NET
2 7 (10.94%) XML
3 5 (7.81%) J2EE
3 5 (7.81%) Middleware
3 5 (7.81%) Oracle Fusion
4 4 (6.25%) JSF
4 4 (6.25%) Java EE
4 4 (6.25%) ASP.NET
4 4 (6.25%) JDBC
5 3 (4.69%) SOAP
5 3 (4.69%) Spring
6 2 (3.13%) EJB
7 1 (1.56%) CSS
7 1 (1.56%) Web Services
7 1 (1.56%) Swing
7 1 (1.56%) XHTML
7 1 (1.56%) WCF
7 1 (1.56%) HTML
Miscellaneous
1 5 (7.81%) PMI
2 4 (6.25%) Computer Science
2 4 (6.25%) Enterprise Software
3 1 (1.56%) Replication
Operating Systems
1 6 (9.38%) UNIX
2 5 (7.81%) Solaris
3 1 (1.56%) Linux
3 1 (1.56%) Windows
Processes & Methodologies
1 16 (25.00%) Stakeholder Management
2 10 (15.63%) Project Management
2 10 (15.63%) CRM
3 8 (12.50%) ERP
3 8 (12.50%) SOA
3 8 (12.50%) Business Analysis
4 7 (10.94%) Requirements Analysis
4 7 (10.94%) Validation
5 5 (7.81%) Waterfall
5 5 (7.81%) Portfolio Management
5 5 (7.81%) Logistics
5 5 (7.81%) PRINCE2
5 5 (7.81%) Scrum
6 3 (4.69%) Change Management
6 3 (4.69%) Business Intelligence
7 2 (3.13%) EAI
7 2 (3.13%) Workflow
7 2 (3.13%) Risk Assessment
7 2 (3.13%) Information Security
7 2 (3.13%) Data Migration
Programming Languages
1 16 (25.00%) SQL
2 6 (9.38%) X++
3 5 (7.81%) Java
4 3 (4.69%) C#
5 2 (3.13%) JavaScript
5 2 (3.13%) T-SQL
Qualifications
1 8 (12.50%) Degree
2 5 (7.81%) PRINCE2 Certification
2 5 (7.81%) PMI Certification
3 2 (3.13%) CISM
3 2 (3.13%) GIAC
3 2 (3.13%) CRISC
3 2 (3.13%) CISSP
4 1 (1.56%) HNC
Quality Assurance & Compliance
1 2 (3.13%) ISO/IEC 27001
1 2 (3.13%) COBIT
1 2 (3.13%) QA
1 2 (3.13%) PCI DSS
2 1 (1.56%) SLA
Vendors
1 28 (43.75%) Microsoft
2 11 (17.19%) Oracle
3 5 (7.81%) Red Hat
4 4 (6.25%) JBoss
5 1 (1.56%) Adobe
5 1 (1.56%) JD Edwards
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