The table below looks at the prevalence of the term Advertising in IT contracts advertised for the North West region. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 23 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
23 Jan 2017
Same period 2016 Same period 2015
Advertising
England / North West
Rank 104 135 119
Rank change year-on-year
+31 -16
Contract jobs citing Advertising 27 23 19
As % of all contract IT jobs located in the North West 1.04% 0.61% 0.61%
As % of the General category 3.49% 1.90% 1.71%
Number of daily rates quoted 24 21 15
Median daily rate £411 £400 £425
Median daily rate % change year-on-year
+2.81% -5.88%
90% offered a daily rate of more than £350 £325 £330
10% offered a daily rate of more than £493 £428 £563
UK excluding London median daily rate £400 £375 £375
% change year-on-year
+6.66% -
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £15.00 £15.00 £18.00
% change year-on-year
- -16.66%

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the North West region.

General Category
North West
Contract IT job ads with a match in the
General category
774 1210 1111
As % of all contract IT jobs located in the North West 29.76% 31.88% 35.44%
Number of daily rates quoted 486 766 654
Median daily rate £405 £413 £375
Median daily rate % change year-on-year
-1.81% +10.00%
90% offered a daily rate of more than £250 £275 £225
10% offered a daily rate of more than £550 £550 £547
UK excluding London median daily rate £400 £400 £400
Number of hourly rates quoted 47 56 47
Median hourly rate £16.00 £25.00 £18.00
Median hourly rate % change year-on-year
-36.00% +38.88%
90% offered a hourly rate of more than £11.50 £13.36 £12.42
10% offered a hourly rate of more than £50.00 £53.08 £40.90
UK excluding London median hourly rate £26.50 £35.00 £27.50
% change year-on-year
-24.28% +27.27%

Advertising
Jobs Demand Trend in the North West

The demand trend of contract jobs across the North West region citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in the North West

Advertising
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the North West region.

Advertising Daily Rate Trend in the North West

Advertising
Daily Rate Histogram in the North West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the North West region over the 3 months to 23 January 2017.

Advertising Daily Rate Histogram in the North West

Advertising
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the North West region.

Advertising Hourly Rate Trend in the North West

Advertising
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the North West region over the 3 months to 23 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +17 13 £413 +8.19% 16
Cheshire +28 10 £410 -0.60% 9
Lancashire - 3 £451 - 5
Advertising
England

Advertising
Top 30 Related IT Skills in the North West

For the 6 months to 23 January 2017, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the North West region with a requirement for Advertising.

1 54 (78.26%) Microsoft
2 30 (43.48%) CRM
3 28 (40.58%) Dynamics CRM
4 20 (28.99%) .NET
5 19 (27.54%) C#
6 15 (21.74%) SQL Server Reporting Services
7 13 (18.84%) SQL
8 12 (17.39%) JavaScript
9 11 (15.94%) SQL Server
9 11 (15.94%) MS Excel
10 10 (14.49%) Finance
11 9 (13.04%) Agile Software Development
11 9 (13.04%) SQL Server Integration Services
11 9 (13.04%) Business Intelligence
12 8 (11.59%) SharePoint
12 8 (11.59%) HTML
12 8 (11.59%) MVC
13 6 (8.70%) ASP.NET
13 6 (8.70%) CSS
13 6 (8.70%) Business Analysis
13 6 (8.70%) ETL
13 6 (8.70%) Stakeholder Management
13 6 (8.70%) SQL Server Analysis Services
13 6 (8.70%) jQuery
14 5 (7.25%) Data Warehouse
15 4 (5.80%) XML
15 4 (5.80%) Visual Studio
15 4 (5.80%) T-SQL
15 4 (5.80%) VB.NET
15 4 (5.80%) Scrum

Advertising
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (11.59%) SharePoint
2 3 (4.35%) BizTalk Server
3 2 (2.90%) SharePoint 2013
4 1 (1.45%) Kentico
4 1 (1.45%) Skype for Business
4 1 (1.45%) Umbraco
Applications
1 11 (15.94%) MS Excel
2 3 (4.35%) Spreadsheet
Business Applications
1 28 (40.58%) Dynamics CRM
2 2 (2.90%) SAP Business One
3 1 (1.45%) Dynamics AX
3 1 (1.45%) Dynamics NAV
3 1 (1.45%) Magento
3 1 (1.45%) Sage 200
Cloud Services
1 3 (4.35%) Microsoft Azure
2 1 (1.45%) Amazon AWS
2 1 (1.45%) Google Analytics
2 1 (1.45%) Heroku
2 1 (1.45%) Office 365
Communications & Networking
1 1 (1.45%) Firewall
1 1 (1.45%) Skype
Database & Business Intelligence
1 15 (21.74%) SQL Server Reporting Services
2 11 (15.94%) SQL Server
3 9 (13.04%) SQL Server Integration Services
4 6 (8.70%) SQL Server Analysis Services
5 5 (7.25%) Data Warehouse
6 2 (2.90%) MySQL
6 2 (2.90%) SQL Server 2005
6 2 (2.90%) SQL Server 2008
6 2 (2.90%) SQL Server 2014
7 1 (1.45%) Power BI
7 1 (1.45%) SQL Server 2012
Development Applications
1 4 (5.80%) Team Foundation Server
1 4 (5.80%) Visual Studio
2 2 (2.90%) Selenium
3 1 (1.45%) Grunt
3 1 (1.45%) gulp
3 1 (1.45%) Jenkins
3 1 (1.45%) JUnit
3 1 (1.45%) Maven
3 1 (1.45%) Mocha
3 1 (1.45%) Talend Open Studio
3 1 (1.45%) TestNG
General
1 10 (14.49%) Finance
2 2 (2.90%) Marketing
3 1 (1.45%) Manufacturing
3 1 (1.45%) Retail
Job Titles
1 33 (47.83%) Developer
2 17 (24.64%) CRM Developer
2 17 (24.64%) Dynamics CRM Developer
3 14 (20.29%) Microsoft Developer
4 6 (8.70%) Analyst
4 6 (8.70%) Architect
5 5 (7.25%) Business Analyst
5 5 (7.25%) Consultant
5 5 (7.25%) Project Manager
6 3 (4.35%) .NET Developer
6 3 (4.35%) CRM Consultant
6 3 (4.35%) DBA
6 3 (4.35%) Dynamics CRM Consultant
6 3 (4.35%) SQL DBA
7 2 (2.90%) Business Intelligence Specialist
7 2 (2.90%) CRM Analyst
7 2 (2.90%) CRM Manager
7 2 (2.90%) Full Stack Developer
7 2 (2.90%) Microsoft CRM Consultant
7 2 (2.90%) Sitecore Developer
Libraries, Frameworks & Software Standards
1 20 (28.99%) .NET
2 8 (11.59%) HTML
3 6 (8.70%) ASP.NET
3 6 (8.70%) CSS
3 6 (8.70%) jQuery
4 4 (5.80%) LINQ
4 4 (5.80%) WPF
4 4 (5.80%) XML
5 3 (4.35%) Ajax
6 2 (2.90%) ASP.NET MVC
7 1 (1.45%) AngularJS
7 1 (1.45%) Django
7 1 (1.45%) Flask
7 1 (1.45%) HTML5
7 1 (1.45%) Node.js
7 1 (1.45%) REST
7 1 (1.45%) Silverlight
7 1 (1.45%) Twitter Bootstrap
7 1 (1.45%) WCF
7 1 (1.45%) WebGL
Miscellaneous
1 3 (4.35%) Data Conversion
2 2 (2.90%) Analytical Skills
2 2 (2.90%) Clustering
3 1 (1.45%) Data Centre
3 1 (1.45%) Data Integration
3 1 (1.45%) Enterprise Software
3 1 (1.45%) Replication
3 1 (1.45%) Social Media
3 1 (1.45%) User Experience
3 1 (1.45%) Virtual Team
Operating Systems
1 1 (1.45%) Linux
1 1 (1.45%) Unix
Processes & Methodologies
1 30 (43.48%) CRM
2 9 (13.04%) Agile Software Development
2 9 (13.04%) Business Intelligence
3 8 (11.59%) MVC
4 6 (8.70%) Business Analysis
4 6 (8.70%) ETL
4 6 (8.70%) Stakeholder Management
5 4 (5.80%) Scrum
6 3 (4.35%) Migration
6 3 (4.35%) PRINCE2
6 3 (4.35%) Regression Testing
6 3 (4.35%) TDD
7 2 (2.90%) Automation Testing
7 2 (2.90%) B2B
7 2 (2.90%) B2C
7 2 (2.90%) Continuous Delivery
7 2 (2.90%) DevOps
7 2 (2.90%) ERP
7 2 (2.90%) Project Management
7 2 (2.90%) Workflow
Programming Languages
1 19 (27.54%) C#
2 13 (18.84%) SQL
3 12 (17.39%) JavaScript
4 4 (5.80%) T-SQL
4 4 (5.80%) VB.NET
5 3 (4.35%) Java
5 3 (4.35%) PowerShell
6 2 (2.90%) Python
7 1 (1.45%) Bash Shell
7 1 (1.45%) PL/SQL
7 1 (1.45%) R
7 1 (1.45%) Ruby
7 1 (1.45%) Shell Script
7 1 (1.45%) VBA
Qualifications
1 1 (1.45%) ACCA
1 1 (1.45%) BPSS Clearance
1 1 (1.45%) CIMA
1 1 (1.45%) Degree
1 1 (1.45%) ISEB
1 1 (1.45%) ISTQB Foundation Certification
1 1 (1.45%) Security Cleared
Quality Assurance & Compliance
1 3 (4.35%) QA
2 2 (2.90%) Data Quality
System Software
1 1 (1.45%) Active Directory
1 1 (1.45%) Docker
Systems Management
1 2 (2.90%) Failover Clustering
2 1 (1.45%) Ansible
2 1 (1.45%) Opscode Chef
2 1 (1.45%) Puppet
2 1 (1.45%) SCCM
Vendors
1 54 (78.26%) Microsoft
2 3 (4.35%) Sitecore
3 2 (2.90%) SAP
4 1 (1.45%) Barracuda Networks
4 1 (1.45%) Cognos
4 1 (1.45%) Google
4 1 (1.45%) NetSuite
4 1 (1.45%) Oracle
4 1 (1.45%) Sage
4 1 (1.45%) ServiceNow
4 1 (1.45%) Talend
4 1 (1.45%) VMware