The table below looks at the prevalence of the term Advertising in IT contracts advertised for the North West region. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 5 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
5 May 2016
Same period 2015 Same period 2014
Advertising
Rank 143 147 116
Rank change year-on-year
+4 -31
Contract jobs citing Advertising 21 10 23
As % of all contract IT jobs located in the North West 0.52% 0.26% 0.74%
As % of the General category 1.56% 0.72% 2.33%
Number of daily rates quoted 14 7 20
Median daily rate £363 £350 £406
Median daily rate % change year-on-year
+3.57% -13.84%
90% offered a daily rate of more than £245 £240 £343
10% offered a daily rate of more than £450 £480 £575
UK excluding London median daily rate £350 £350 £375
% change year-on-year
- -6.66%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £16.25 £11.00 £21.00
% change year-on-year
+47.72% -47.61%
Advertising
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the North West region.

General Category
North West
Contract IT job ads with a match in the
General category
1347 1397 986
As % of all contract IT jobs located in the North West 33.37% 35.94% 31.67%
Number of daily rates quoted 832 736 544
Median daily rate £400 £400 £390
Median daily rate % change year-on-year
- +2.56%
90% offered a daily rate of more than £250 £288 £233
10% offered a daily rate of more than £550 £531 £538
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 38 60 46
Median hourly rate £27.00 £21.25 £28.27
Median hourly rate % change year-on-year
+27.05% -24.83%
90% offered a hourly rate of more than £13.50 £13.00 £13.50
10% offered a hourly rate of more than £47.33 £59.00 £45.00
UK excluding London median hourly rate £27.19 £25.00 £25.04
% change year-on-year
+8.76% -0.15%

Advertising
Jobs Demand Trend in the North West

The demand trend of contract jobs across the North West region citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in the North West

Advertising
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the North West region.

Advertising Daily Rate Trend in the North West

Advertising
Daily Rate Histogram in the North West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the North West region over the 3 months to 5 May 2016.

Advertising Daily Rate Histogram in the North West

Advertising
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the North West region.

Advertising Hourly Rate Trend in the North West

Advertising
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the North West region over the 3 months to 5 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Cheshire - 9 £419 - 6
Manchester -12 8 £325 -7.14% 26
Lancashire - 1 £175 - 1
Merseyside - 1 £325 - 9
Advertising
England

Advertising
Top 30 Related IT Skills in the North West

For the 6 months to 5 May 2016, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the North West region with a requirement for Advertising.

1 31 (63.27%) Microsoft
2 13 (26.53%) Agile Software Development
3 11 (22.45%) Finance
3 11 (22.45%) Business Intelligence
4 10 (20.41%) SQL
4 10 (20.41%) .NET
4 10 (20.41%) SQL Server
4 10 (20.41%) Stakeholder Management
4 10 (20.41%) SQL Server Reporting Services
5 9 (18.37%) SQL Server Integration Services
5 9 (18.37%) SQL Server Analysis Services
6 8 (16.33%) Analytical Skills
6 8 (16.33%) Migration
7 7 (14.29%) Business Analysis
7 7 (14.29%) ASP.NET
7 7 (14.29%) C#
7 7 (14.29%) CRM
7 7 (14.29%) SharePoint
7 7 (14.29%) Waterfall
8 6 (12.24%) User Acceptance Testing
8 6 (12.24%) BPMN
8 6 (12.24%) SDLC
8 6 (12.24%) Conflict Management
8 6 (12.24%) UML
8 6 (12.24%) JavaScript
8 6 (12.24%) Requirements Analysis
8 6 (12.24%) Dynamics CRM
8 6 (12.24%) Use Case
9 5 (10.20%) Marketing
9 5 (10.20%) Data Warehouse

Advertising
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (14.29%) SharePoint
2 3 (6.12%) Skype for Business
3 2 (4.08%) Exchange Server 2010
3 2 (4.08%) Exchange Server 2013
3 2 (4.08%) MS Exchange
3 2 (4.08%) SharePoint 2010
4 1 (2.04%) IBM Notes
4 1 (2.04%) IIS
4 1 (2.04%) JBoss
4 1 (2.04%) nginx
4 1 (2.04%) Oracle SOA Suite
4 1 (2.04%) SharePoint 2013
Applications
1 4 (8.16%) MS Excel
2 1 (2.04%) Spreadsheet
Business Applications
1 6 (12.24%) Dynamics CRM
2 3 (6.12%) Dynamics AX
3 1 (2.04%) Infor CRM
3 1 (2.04%) Sage 1000
3 1 (2.04%) Sage X3
3 1 (2.04%) Teamcenter
Cloud Services
1 5 (10.20%) Office 365
2 2 (4.08%) IaaS
2 2 (4.08%) Microsoft Azure
2 2 (4.08%) PaaS
3 1 (2.04%) Amazon AWS
3 1 (2.04%) Azure Active Directory
3 1 (2.04%) Cloud Computing
3 1 (2.04%) SaaS
Communications & Networking
1 2 (4.08%) Skype
2 1 (2.04%) DNS
2 1 (2.04%) Intranet
2 1 (2.04%) PBX
Database & Business Intelligence
1 10 (20.41%) SQL Server
1 10 (20.41%) SQL Server Reporting Services
2 9 (18.37%) SQL Server Analysis Services
2 9 (18.37%) SQL Server Integration Services
3 5 (10.20%) Data Warehouse
4 3 (6.12%) MySQL
5 2 (4.08%) Power BI
5 2 (4.08%) Relational Database
5 2 (4.08%) SQL Server 2012
6 1 (2.04%) BusinessObjects
6 1 (2.04%) Data Mining
6 1 (2.04%) Microsoft Analysis Services
6 1 (2.04%) Microsoft Power View
6 1 (2.04%) OLAP Cube
6 1 (2.04%) Oracle Database
6 1 (2.04%) Oracle Database 11g
6 1 (2.04%) PowerPivot
6 1 (2.04%) QlikView
6 1 (2.04%) SQL Server 2008
6 1 (2.04%) SQL Server 2014
Development Applications
1 4 (8.16%) Team Foundation Server
2 1 (2.04%) Subversion
General
1 11 (22.45%) Finance
2 5 (10.20%) Marketing
3 1 (2.04%) Manufacturing
3 1 (2.04%) Retail
Job Titles
1 21 (42.86%) Developer
2 9 (18.37%) Analyst
3 8 (16.33%) Business Analyst
4 7 (14.29%) Consultant
5 5 (10.20%) Architect
6 4 (8.16%) Business Intelligence Developer
6 4 (8.16%) Microsoft Developer
6 4 (8.16%) SSRS Developer
7 3 (6.12%) Business Developer
7 3 (6.12%) C# Developer
7 3 (6.12%) Microsoft Consultant
7 3 (6.12%) SQL Developer
7 3 (6.12%) SSRS Specialist
8 2 (4.08%) .NET Developer
8 2 (4.08%) Business Intelligence Specialist
8 2 (4.08%) Functional Consultant
8 2 (4.08%) Project Manager
8 2 (4.08%) Sage Consultant
8 2 (4.08%) Solutions Architect
8 2 (4.08%) Web Developer
Libraries, Frameworks & Software Standards
1 10 (20.41%) .NET
2 7 (14.29%) ASP.NET
3 3 (6.12%) ASP.NET MVC
3 3 (6.12%) HTML
3 3 (6.12%) jQuery
3 3 (6.12%) XML
4 2 (4.08%) CSS
4 2 (4.08%) CSS3
4 2 (4.08%) HTML5
4 2 (4.08%) Web Services
5 1 (2.04%) ADO.NET
5 1 (2.04%) AngularJS
5 1 (2.04%) ASP.NET MVC 5
5 1 (2.04%) ASP.NET Web API
5 1 (2.04%) EJB
5 1 (2.04%) J2EE
5 1 (2.04%) JDBC
5 1 (2.04%) Laravel
5 1 (2.04%) RESTful
5 1 (2.04%) SOAP
Miscellaneous
1 8 (16.33%) Analytical Skills
2 2 (4.08%) Computer Science
3 1 (2.04%) Algorithms
3 1 (2.04%) Data Centre
3 1 (2.04%) Data Structures
3 1 (2.04%) Enterprise Software
3 1 (2.04%) NHS
3 1 (2.04%) Private Cloud
Operating Systems
1 1 (2.04%) Linux
1 1 (2.04%) Windows
1 1 (2.04%) Windows Server
1 1 (2.04%) Windows Server 2012
Processes & Methodologies
1 13 (26.53%) Agile Software Development
2 11 (22.45%) Business Intelligence
3 10 (20.41%) Stakeholder Management
4 8 (16.33%) Migration
5 7 (14.29%) Business Analysis
5 7 (14.29%) CRM
5 7 (14.29%) Waterfall
6 6 (12.24%) BPMN
6 6 (12.24%) Conflict Management
6 6 (12.24%) Requirements Analysis
6 6 (12.24%) SDLC
6 6 (12.24%) UML
6 6 (12.24%) Use Case
6 6 (12.24%) User Acceptance Testing
7 4 (8.16%) Data Migration
8 3 (6.12%) ERP
8 3 (6.12%) ETL
8 3 (6.12%) MVC
8 3 (6.12%) Test Scripting
9 2 (4.08%) Data Modelling
Programming Languages
1 10 (20.41%) SQL
2 7 (14.29%) C#
3 6 (12.24%) JavaScript
4 4 (8.16%) T-SQL
5 3 (6.12%) VB.NET
6 2 (4.08%) Python
7 1 (2.04%) Java
7 1 (2.04%) PHP
7 1 (2.04%) PowerShell
7 1 (2.04%) R
Qualifications
1 4 (8.16%) Security Cleared
2 3 (6.12%) Microsoft Certification
2 3 (6.12%) SC Cleared
3 2 (4.08%) Degree
3 2 (4.08%) MCDBA
3 2 (4.08%) MCSE
4 1 (2.04%) AAT
4 1 (2.04%) MCP
4 1 (2.04%) MCSA
4 1 (2.04%) MCTS
4 1 (2.04%) Microsoft Certified Architect
4 1 (2.04%) PRINCE2 Certification
Quality Assurance & Compliance
1 2 (4.08%) Data Quality
System Software
1 4 (8.16%) Active Directory
2 1 (2.04%) Hyper-V
Vendors
1 31 (63.27%) Microsoft
2 2 (4.08%) Oracle
2 2 (4.08%) Sage
3 1 (2.04%) Epicor
3 1 (2.04%) Lotus
3 1 (2.04%) Siemens
3 1 (2.04%) VMware
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