The table below looks at the prevalence of the term Advertising in IT contracts advertised for the North West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 29 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
29 Jul 2015
Same period 2014 Same period 2013
Advertising
Rank 128 99 120
Rank change year-on-year
-29 +21
Contract jobs citing Advertising 22 32 10
As % of all contract IT jobs located in the North West 0.57% 1.05% 0.37%
As % of the General category 1.60% 3.39% 1.10%
Number of daily rates quoted 18 27 7
Average daily rate
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£400 £425 £388
Average daily rate % change year-on-year
-5.88% +9.67%
90% offered a daily rate of more than £293 £365 £268
10% offered a daily rate of more than £522 £525 £460
UK excluding London average daily rate £360 £375 £375
% change year-on-year
-4.00% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £15.00 £22.50 £16.50
% change year-on-year
-33.33% +36.36%
Advertising
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the North West region.

General Category
North West
Contract IT job ads with a match in the
General category
1373 943 910
As % of all contract IT jobs located in the North West 35.51% 31.05% 34.08%
Number of daily rates quoted 738 535 434
Average daily rate £400 £400 £363
Average daily rate % change year-on-year
- +10.34%
90% offered a daily rate of more than £285 £238 £239
10% offered a daily rate of more than £525 £525 £488
UK excluding London average daily rate £400 £384 £388
% change year-on-year
+4.16% -0.90%
Number of hourly rates quoted 41 41 50
Average hourly rate £16.50 £25.00 £16.84
Average hourly rate % change year-on-year
-34.00% +48.45%
90% offered a hourly rate of more than £14.00 £13.95 £10.00
10% offered a hourly rate of more than £47.71 £39.00 £43.94
UK excluding London average hourly rate £22.50 £22.50 £22.50

Advertising
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the North West region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in the North West

Advertising
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the North West region.

Advertising Daily Rate Trend in the North West

Advertising
Daily Rate Histogram in the North West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the North West region over the 3 months to 29 July 2015.

Advertising Daily Rate Histogram in the North West

Advertising
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the North West region.

Advertising Hourly Rate Trend in the North West

Advertising
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the North West region over the 3 months to 29 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Cheshire -3 15 £400 -13.51% 7
Merseyside - 4 £525 - 4
Manchester -27 3 £300 -22.58% 28
Advertising
England

Advertising
Top 30 Related IT Skills in the North West

For the 6 months to 29 July 2015, IT contractor jobs across the North West region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 15 (46.88%) Finance
2 11 (34.38%) Microsoft
3 10 (31.25%) Stakeholder Management
4 7 (21.88%) Requirements Analysis
4 7 (21.88%) Business Analysis
4 7 (21.88%) Analytical Skills
5 6 (18.75%) SQL
5 6 (18.75%) Agile Software Development
6 5 (15.63%) CRM
6 5 (15.63%) Waterfall
6 5 (15.63%) User Acceptance Testing
6 5 (15.63%) Dynamics CRM
7 4 (12.50%) Data Warehouse
7 4 (12.50%) Validation
8 3 (9.38%) Migration
8 3 (9.38%) Business Intelligence
8 3 (9.38%) UML
8 3 (9.38%) Oracle
8 3 (9.38%) SQL Server
8 3 (9.38%) SQL Server Reporting Services
8 3 (9.38%) Dynamics AX
8 3 (9.38%) SQL Server Integration Services
8 3 (9.38%) Marketing
8 3 (9.38%) SQL Server Analysis Services
8 3 (9.38%) BPMN
8 3 (9.38%) Use Case
8 3 (9.38%) Data Migration
8 3 (9.38%) SDLC
9 2 (6.25%) OLAP Cube
9 2 (6.25%) Oracle Self-Service HR

Advertising
Top Related IT Skills in the North West by Category

For the 6 months to 29 July 2015, IT contractor jobs across the North West region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 2 (6.25%) Oracle Self-Service HR
2 1 (3.13%) SharePoint
2 1 (3.13%) MS Exchange
2 1 (3.13%) SAS
Applications
1 1 (3.13%) PowerPivot
Business Applications
1 5 (15.63%) Dynamics CRM
2 3 (9.38%) Dynamics AX
3 2 (6.25%) Agresso
3 2 (6.25%) Oracle EBS
4 1 (3.13%) Oracle HRMS
Communications & Networking
1 1 (3.13%) TCP/IP
1 1 (3.13%) Internet
1 1 (3.13%) IP Telephony
Database & Business Intelligence
1 4 (12.50%) Data Warehouse
2 3 (9.38%) SQL Server
2 3 (9.38%) SQL Server Reporting Services
2 3 (9.38%) SQL Server Integration Services
2 3 (9.38%) SQL Server Analysis Services
3 2 (6.25%) OLAP
3 2 (6.25%) OLAP Cube
4 1 (3.13%) Data Mining
4 1 (3.13%) Base SAS
4 1 (3.13%) SQL Server 2008
4 1 (3.13%) Big Data
4 1 (3.13%) SQL Server 2012
4 1 (3.13%) Oracle Database
General
1 15 (46.88%) Finance
2 3 (9.38%) Marketing
3 2 (6.25%) Manufacturing
3 2 (6.25%) Banking
Job Titles
1 15 (46.88%) Analyst
2 11 (34.38%) Business Analyst
3 7 (21.88%) Developer
4 6 (18.75%) Payments Business Analyst
5 4 (12.50%) Microsoft Developer
5 4 (12.50%) Consultant
6 3 (9.38%) Project Manager
6 3 (9.38%) Business Intelligence Developer
7 2 (6.25%) Dynamics CRM Developer
7 2 (6.25%) Oracle HRMS Consultant
7 2 (6.25%) Teradata Analyst
7 2 (6.25%) CRM Developer
7 2 (6.25%) Senior Business Analyst
7 2 (6.25%) Senior Analyst
7 2 (6.25%) Capacity Analyst
7 2 (6.25%) Performance Analyst
7 2 (6.25%) Oracle HR Consultant
7 2 (6.25%) Oracle Consultant
8 1 (3.13%) Oracle Functional Consultant
8 1 (3.13%) CRM Consultant
Libraries, Frameworks & Software Standards
1 2 (6.25%) MDX
1 2 (6.25%) HTML
1 2 (6.25%) .NET
2 1 (3.13%) ASP.NET
2 1 (3.13%) CSS
2 1 (3.13%) SOAP
2 1 (3.13%) Web Services
2 1 (3.13%) Symfony
2 1 (3.13%) ASP.NET MVC
2 1 (3.13%) HTML5
2 1 (3.13%) REST
2 1 (3.13%) CSS3
2 1 (3.13%) Laravel
2 1 (3.13%) KnockoutJS
2 1 (3.13%) AngularJS
Miscellaneous
1 7 (21.88%) Analytical Skills
2 1 (3.13%) Blackberry
2 1 (3.13%) Copywriting
2 1 (3.13%) Digital Media
Operating Systems
1 1 (3.13%) Windows
1 1 (3.13%) Apple iOS
Processes & Methodologies
1 10 (31.25%) Stakeholder Management
2 7 (21.88%) Business Analysis
2 7 (21.88%) Requirements Analysis
3 6 (18.75%) Agile Software Development
4 5 (15.63%) CRM
4 5 (15.63%) User Acceptance Testing
4 5 (15.63%) Waterfall
5 4 (12.50%) Validation
6 3 (9.38%) Migration
6 3 (9.38%) UML
6 3 (9.38%) Business Intelligence
6 3 (9.38%) Use Case
6 3 (9.38%) BPMN
6 3 (9.38%) Data Migration
6 3 (9.38%) SDLC
7 2 (6.25%) Stakeholder Engagement
7 2 (6.25%) Project Management
7 2 (6.25%) Change Management
7 2 (6.25%) MVC
7 2 (6.25%) Logistics
Programming Languages
1 6 (18.75%) SQL
2 1 (3.13%) VBA
2 1 (3.13%) C#
2 1 (3.13%) JavaScript
2 1 (3.13%) PHP
Qualifications
1 1 (3.13%) Microsoft Certification
1 1 (3.13%) Oracle Certification
1 1 (3.13%) Degree
Quality Assurance & Compliance
1 1 (3.13%) QA
Systems Management
1 1 (3.13%) HP Data Protector
Vendors
1 11 (34.38%) Microsoft
2 3 (9.38%) Oracle
3 2 (6.25%) Teradata
4 1 (3.13%) DoubleClick
4 1 (3.13%) Zend
4 1 (3.13%) HP
4 1 (3.13%) Apple
Warrington, Cheshire
Nigel Frank International Ltd
Rate: £300 - £320 per day
Posted: 4 days ago
Manchester, Lancashire
JM
Rate: £460 - £495 per day
Posted: 4 days ago
Manchester
Nigel Frank International Limited - Newcastle
Rate: £350 - £450 per day
Posted: 5 days ago
Liverpool, Merseyside
Edison Hill Ltd
Rate: From £400 to £500 per day
Posted: 5 days ago
Manchester
Nigel Frank International Limited - Newcastle
Rate: £350 - £450 per day
Posted: 27 days ago
Manchester
Nigel Frank International Limited - Newcastle
Rate: £500 - £550 per day
Posted: 27 days ago