The table below looks at the prevalence of the term Advertising in IT contracts advertised for the North West region. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 22 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
22 Feb 2017
Same period 2016 Same period 2015
Advertising
England / North West
Rank 117 122 128
Rank change year-on-year
+5 +6
Contract jobs citing Advertising 19 32 14
As % of all contract IT jobs located in the North West 0.72% 0.85% 0.43%
As % of the General category 2.38% 2.60% 1.19%
Number of daily rates quoted 16 29 12
Median daily rate £406 £413 £413
Median daily rate % change year-on-year
-1.51% -
90% offered a daily rate of more than £250 £325 £305
10% offered a daily rate of more than £519 £455 £475
UK excluding London median daily rate £400 £375 £375
% change year-on-year
+6.66% -
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £15.75 £15.00 £11.00
% change year-on-year
+5.00% +36.36%

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the North West region.

General Category
North West
Contract IT job ads with a match in the
General category
798 1233 1181
As % of all contract IT jobs located in the North West 30.33% 32.58% 35.94%
Number of daily rates quoted 466 777 657
Median daily rate £400 £400 £400
90% offered a daily rate of more than £250 £263 £265
10% offered a daily rate of more than £550 £550 £546
UK excluding London median daily rate £411 £400 £400
% change year-on-year
+2.62% -
Number of hourly rates quoted 58 58 60
Median hourly rate £38.46 £25.00 £18.00
Median hourly rate % change year-on-year
+53.84% +38.88%
90% offered a hourly rate of more than £11.33 £14.00 £12.44
10% offered a hourly rate of more than £50.00 £50.80 £45.00
UK excluding London median hourly rate £26.50 £32.50 £22.50
% change year-on-year
-18.46% +44.44%

Advertising
Jobs Demand Trend in the North West

The demand trend of contract jobs across the North West region citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in the North West

Advertising
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the North West region.

Advertising Daily Rate Trend in the North West

Advertising
Daily Rate Histogram in the North West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the North West region over the 3 months to 22 February 2017.

Advertising Daily Rate Histogram in the North West

Advertising
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the North West region.

Advertising Hourly Rate Trend in the North West

Advertising
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the North West region over the 3 months to 22 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +9 11 £394 +8.62% 26
Cheshire +20 6 £400 -3.03% 13
Merseyside -6 1 £550 +37.50% 2
Advertising
England

Advertising
Top 30 Related IT Skills in the North West

For the 6 months to 22 February 2017, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the North West region with a requirement for Advertising.

1 48 (73.85%) Microsoft
2 31 (47.69%) CRM
3 29 (44.62%) Dynamics CRM
4 20 (30.77%) .NET
5 17 (26.15%) C#
6 11 (16.92%) SQL Server Reporting Services
7 10 (15.38%) JavaScript
7 10 (15.38%) MS Excel
7 10 (15.38%) Finance
8 9 (13.85%) SQL
9 8 (12.31%) SQL Server
10 7 (10.77%) Agile Software Development
11 6 (9.23%) MVC
11 6 (9.23%) HTML
11 6 (9.23%) SharePoint
12 5 (7.69%) Stakeholder Management
12 5 (7.69%) Business Intelligence
12 5 (7.69%) Business Analysis
12 5 (7.69%) SQL Server Integration Services
12 5 (7.69%) jQuery
13 4 (6.15%) Marketing
13 4 (6.15%) Migration
13 4 (6.15%) ASP.NET
13 4 (6.15%) CSS
14 3 (4.62%) SAP
14 3 (4.62%) PRINCE2
14 3 (4.62%) BizTalk Server
14 3 (4.62%) ETL
14 3 (4.62%) Scrum
14 3 (4.62%) Retail

Advertising
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (9.23%) SharePoint
2 3 (4.62%) BizTalk Server
3 2 (3.08%) SharePoint 2013
4 1 (1.54%) Kentico
4 1 (1.54%) Skype for Business
4 1 (1.54%) Umbraco
Applications
1 10 (15.38%) MS Excel
2 3 (4.62%) Spreadsheet
3 2 (3.08%) Adobe Creative Suite
3 2 (3.08%) InDesign
Business Applications
1 29 (44.62%) Dynamics CRM
2 3 (4.62%) SAP Business One
3 1 (1.54%) Dynamics AX
3 1 (1.54%) Dynamics NAV
3 1 (1.54%) Magento
3 1 (1.54%) NetSuite
3 1 (1.54%) Sage 200
Cloud Services
1 3 (4.62%) Microsoft Azure
2 1 (1.54%) Amazon AWS
2 1 (1.54%) Google Analytics
2 1 (1.54%) Heroku
2 1 (1.54%) Office 365
Communications & Networking
1 1 (1.54%) Firewall
1 1 (1.54%) Skype
Database & Business Intelligence
1 11 (16.92%) SQL Server Reporting Services
2 8 (12.31%) SQL Server
3 5 (7.69%) SQL Server Integration Services
4 3 (4.62%) SQL Server Analysis Services
5 2 (3.08%) Data Warehouse
5 2 (3.08%) MySQL
5 2 (3.08%) SQL Server 2005
5 2 (3.08%) SQL Server 2008
5 2 (3.08%) SQL Server 2014
6 1 (1.54%) Crystal Reports
6 1 (1.54%) SQL Server 2012
Development Applications
1 2 (3.08%) Team Foundation Server
2 1 (1.54%) Grunt
2 1 (1.54%) gulp
2 1 (1.54%) Mocha
2 1 (1.54%) Visual Studio
General
1 10 (15.38%) Finance
2 4 (6.15%) Marketing
3 3 (4.62%) Retail
4 2 (3.08%) Manufacturing
Job Titles
1 29 (44.62%) Developer
2 17 (26.15%) CRM Developer
2 17 (26.15%) Dynamics CRM Developer
3 14 (21.54%) Microsoft Developer
4 7 (10.77%) Architect
5 6 (9.23%) Analyst
6 5 (7.69%) Business Analyst
6 5 (7.69%) Consultant
6 5 (7.69%) Project Manager
7 3 (4.62%) CRM Consultant
7 3 (4.62%) DBA
7 3 (4.62%) Dynamics CRM Consultant
7 3 (4.62%) Solutions Architect
7 3 (4.62%) SQL DBA
8 2 (3.08%) .NET Developer
8 2 (3.08%) Business Intelligence Specialist
8 2 (3.08%) CRM Manager
8 2 (3.08%) CRM Project Manager
8 2 (3.08%) Enterprise Architect
8 2 (3.08%) SAP Manager
Libraries, Frameworks & Software Standards
1 20 (30.77%) .NET
2 6 (9.23%) HTML
3 5 (7.69%) jQuery
4 4 (6.15%) ASP.NET
4 4 (6.15%) CSS
5 2 (3.08%) ASP.NET MVC
5 2 (3.08%) LINQ
5 2 (3.08%) WPF
6 1 (1.54%) .NET Core
6 1 (1.54%) Ajax
6 1 (1.54%) AngularJS
6 1 (1.54%) Django
6 1 (1.54%) Flask
6 1 (1.54%) HTML5
6 1 (1.54%) JSON
6 1 (1.54%) Node.js
6 1 (1.54%) REST
6 1 (1.54%) Twitter Bootstrap
6 1 (1.54%) WCF
6 1 (1.54%) WebGL
Miscellaneous
1 2 (3.08%) Clustering
1 2 (3.08%) FMCG
2 1 (1.54%) Analytical Skills
2 1 (1.54%) Data Centre
2 1 (1.54%) Replication
2 1 (1.54%) Social Media
2 1 (1.54%) User Experience
Operating Systems
1 1 (1.54%) Linux
1 1 (1.54%) Unix
Processes & Methodologies
1 31 (47.69%) CRM
2 7 (10.77%) Agile Software Development
3 6 (9.23%) MVC
4 5 (7.69%) Business Analysis
4 5 (7.69%) Business Intelligence
4 5 (7.69%) Stakeholder Management
5 4 (6.15%) Migration
6 3 (4.62%) Data Conversion
6 3 (4.62%) Data Migration
6 3 (4.62%) ETL
6 3 (4.62%) PRINCE2
6 3 (4.62%) Scrum
7 2 (3.08%) B2B
7 2 (3.08%) B2C
7 2 (3.08%) DevOps
7 2 (3.08%) ERP
7 2 (3.08%) Open Source
7 2 (3.08%) Project Management
7 2 (3.08%) Regression Testing
7 2 (3.08%) Stakeholder Engagement
Programming Languages
1 17 (26.15%) C#
2 10 (15.38%) JavaScript
3 9 (13.85%) SQL
4 3 (4.62%) PowerShell
5 2 (3.08%) Python
5 2 (3.08%) VB.NET
6 1 (1.54%) Bash Shell
6 1 (1.54%) Java
6 1 (1.54%) PL/SQL
6 1 (1.54%) R
6 1 (1.54%) Ruby
6 1 (1.54%) Shell Script
6 1 (1.54%) T-SQL
Qualifications
1 1 (1.54%) ACCA
1 1 (1.54%) CIMA
1 1 (1.54%) Degree
1 1 (1.54%) ISEB
Quality Assurance & Compliance
1 2 (3.08%) Data Quality
1 2 (3.08%) QA
System Software
1 1 (1.54%) Active Directory
1 1 (1.54%) Docker
Systems Management
1 2 (3.08%) Failover Clustering
2 1 (1.54%) Ansible
2 1 (1.54%) Opscode Chef
2 1 (1.54%) Puppet
2 1 (1.54%) SCCM
Vendors
1 48 (73.85%) Microsoft
2 3 (4.62%) SAP
2 3 (4.62%) Sitecore
3 2 (3.08%) Adobe
4 1 (1.54%) Barracuda Networks
4 1 (1.54%) Google
4 1 (1.54%) Oracle
4 1 (1.54%) Sage
4 1 (1.54%) VMware
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