The table below looks at the statistics for knowledge and experience of Google products and/or services in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Google over the 3 months to 6 March 2015 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Google.

Location
3 months to
6 Mar 2015
Same period 2014 Same period 2013
Google
Rank 141 153 123
Rank change year-on-year
+12 -30
Permanent jobs citing Google 104 85 142
As % of all permanent IT jobs located in the North West 1.56% 1.31% 1.95%
As % of the Vendors category 3.55% 2.92% 4.14%
Number of salaries quoted 77 65 125
Average salary £30,000 £37,500 £30,000
Average salary % change year-on-year
-20.00% +25.00%
90% offered a salary of more than £21,500 £22,500 £22,500
10% offered a salary of more than £40,000 £40,000 £45,000
UK excluding London average salary £37,500 £35,750 £32,500
% change year-on-year
+4.89% +10.00%
Google
England

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised in the North West region.

Vendors Category
North West
Permanent IT job ads with a match in the
Vendors category
2929 2907 3432
As % of all permanent IT jobs located in the North West 44.00% 44.66% 47.14%
Number of salaries quoted 2407 2346 2808
Average salary £38,500 £37,500 £38,000
Average salary % change year-on-year
+2.66% -1.31%
90% offered a salary of more than £25,000 £24,000 £24,000
10% offered a salary of more than £60,000 £60,000 £55,000
UK excluding London average salary £42,000 £40,000 £40,000
% change year-on-year
+5.00% -

Google
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Google across the North West region as a proportion of the total demand within the Vendors category.

Google Jobs Demand Trend in the North West

Google
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google across the North West region.

Google Salary Trend in the North West

Google
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Google across the North West region over the 3 months to 6 March 2015.

Google Salary Histogram in the North West

Google
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google within the North West region over the 3 months to 6 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +5 63 £35,000 - 23
Cheshire +8 31 £29,250 -22.00% 8
Lancashire +5 6 £24,375 -18.75% 5
Merseyside +11 3 £30,750 - 2
Google
England

Google
Top 30 Related IT Skills in the North West

For the 6 months to 6 March 2015, IT jobs across the North West region citing Google also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google.

1 93 (41.33%) Analytics
2 90 (40.00%) Marketing
3 83 (36.89%) Google Analytics
4 82 (36.44%) HTML
5 72 (32.00%) SEO
6 70 (31.11%) Pay per click
7 66 (29.33%) CSS
8 65 (28.89%) .NET
9 63 (28.00%) JavaScript
10 62 (27.56%) ASP.NET
11 61 (27.11%) Agile Software Development
12 59 (26.22%) MVC
13 55 (24.44%) C#
14 50 (22.22%) SQL Server
15 47 (20.89%) Social Media
16 45 (20.00%) ASP.NET MVC
17 41 (18.22%) WCF
17 41 (18.22%) TDD
18 39 (17.33%) Digital Marketing
18 39 (17.33%) Node.js
18 39 (17.33%) Web Application Development
19 38 (16.89%) Mobile App
20 37 (16.44%) Facebook
20 37 (16.44%) Android
21 36 (16.00%) jQuery
21 36 (16.00%) Games
22 34 (15.11%) E-Commerce
23 33 (14.67%) KnockoutJS
24 29 (12.89%) B2B
24 29 (12.89%) iPhone

Google
Top Related IT Skills in the North West by Category

For the 6 months to 6 March 2015, IT jobs across the North West region citing Google also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google. Up to 20 skills are shown per category.

Application Platforms
1 39 (17.33%) Node.js
2 19 (8.44%) CMS
3 11 (4.89%) WordPress
4 5 (2.22%) Sitecore CMS
4 5 (2.22%) Umbraco
5 2 (0.89%) OpenStack
5 2 (0.89%) IIS
6 1 (0.44%) SharePoint
6 1 (0.44%) SAS
6 1 (0.44%) ArcGIS
6 1 (0.44%) Joomla!
6 1 (0.44%) Drupal
6 1 (0.44%) CloudStack
6 1 (0.44%) MODX
Applications
1 18 (8.00%) Photoshop
2 17 (7.56%) MS Excel
3 12 (5.33%) MS Office
4 11 (4.89%) Adobe Illustrator
5 9 (4.00%) MS PowerPoint
6 7 (3.11%) Adobe Creative Suite
7 2 (0.89%) InDesign
7 2 (0.89%) AutoCAD
8 1 (0.44%) SPSS
Business Applications
1 83 (36.89%) Google Analytics
2 5 (2.22%) Magento
3 4 (1.78%) WebTrends
4 1 (0.44%) SiteCatalyst
Cloud Services
1 3 (1.33%) Google Apps
2 2 (0.89%) Amazon AWS
3 1 (0.44%) SaaS
3 1 (0.44%) PaaS
3 1 (0.44%) Rackspace Cloud
3 1 (0.44%) IaaS
3 1 (0.44%) Google Compute Engine
3 1 (0.44%) Terremark
3 1 (0.44%) Google Cloud Platform
3 1 (0.44%) Cloud Computing
3 1 (0.44%) Amazon EC2
3 1 (0.44%) Microsoft Azure
Communications & Networking
1 4 (1.78%) Internet
2 2 (0.89%) Intranet
3 1 (0.44%) GSM
3 1 (0.44%) TCP/IP
Database & Business Intelligence
1 50 (22.22%) SQL Server
2 11 (4.89%) NoSQL
3 8 (3.56%) MySQL
4 5 (2.22%) Oracle BI Publisher
4 5 (2.22%) Relational Database
5 4 (1.78%) SQL Server Reporting Services
6 2 (0.89%) Data Warehouse
7 1 (0.44%) Riak
7 1 (0.44%) Big Data
7 1 (0.44%) Hadoop
7 1 (0.44%) MongoDB
7 1 (0.44%) Apache Cassandra
Development Applications
1 23 (10.22%) Git (software)
2 6 (2.67%) Xcode
3 5 (2.22%) Grunt
4 4 (1.78%) Team Foundation Server
5 3 (1.33%) Jasmine
5 3 (1.33%) Subversion
5 3 (1.33%) Visual Studio
5 3 (1.33%) Bower
6 2 (0.89%) MSBuild
6 2 (0.89%) Dreamweaver
7 1 (0.44%) RequisitePro
7 1 (0.44%) Jenkins
7 1 (0.44%) Hudson
General
1 90 (40.00%) Marketing
2 36 (16.00%) Games
3 25 (11.11%) Finance
4 20 (8.89%) Retail
5 18 (8.00%) Advertising
6 8 (3.56%) German Language
7 6 (2.67%) Italian Language
8 3 (1.33%) Legal
9 2 (0.89%) Manufacturing
9 2 (0.89%) Automotive
9 2 (0.89%) Law
9 2 (0.89%) Pharmaceutical
9 2 (0.89%) French Language
10 1 (0.44%) Dutch Language
10 1 (0.44%) Multimedia
Job Titles
1 95 (42.22%) Developer
2 47 (20.89%) .NET Developer
3 39 (17.33%) PPC Specialist
3 39 (17.33%) PPC Manager
3 39 (17.33%) PPC Analyst
3 39 (17.33%) PPC Executive
4 21 (9.33%) Front-End Developer
5 17 (7.56%) Web Developer
6 16 (7.11%) SEO Executive
7 12 (5.33%) Analyst
8 10 (4.44%) Senior Developer
9 9 (4.00%) .NET Web Developer
9 9 (4.00%) Designer
10 8 (3.56%) Mobile Developer
10 8 (3.56%) Junior
11 7 (3.11%) Software Developer
11 7 (3.11%) PHP Developer
11 7 (3.11%) Data Analyst
11 7 (3.11%) Web Analyst
12 6 (2.67%) Marketing Executive
Libraries, Frameworks & Software Standards
1 82 (36.44%) HTML
2 66 (29.33%) CSS
3 65 (28.89%) .NET
4 62 (27.56%) ASP.NET
5 45 (20.00%) ASP.NET MVC
6 41 (18.22%) WCF
7 36 (16.00%) jQuery
8 33 (14.67%) KnockoutJS
9 29 (12.89%) HTML5
10 28 (12.44%) Ninject
11 21 (9.33%) CSS3
12 18 (8.00%) Ajax
13 15 (6.67%) Google Maps API
14 14 (6.22%) Web Services
15 11 (4.89%) XML
15 11 (4.89%) RESTful
15 11 (4.89%) Sass
15 11 (4.89%) ASP.NET Web API
16 8 (3.56%) Twitter Bootstrap
16 8 (3.56%) LESS
Miscellaneous
1 47 (20.89%) Social Media
2 38 (16.89%) Mobile App
3 29 (12.89%) iPhone
4 23 (10.22%) Analytical Skills
5 18 (8.00%) Copywriting
6 13 (5.78%) User Experience
7 11 (4.89%) Algorithms
8 10 (4.44%) Blog
8 10 (4.44%) BBC
9 7 (3.11%) Computer Science
10 5 (2.22%) Digital Media
11 4 (1.78%) Statistics
12 3 (1.33%) GIS
12 3 (1.33%) Mathematics
12 3 (1.33%) Open Source
13 2 (0.89%) Management Information System
14 1 (0.44%) Artificial Intelligence
14 1 (0.44%) Animation
14 1 (0.44%) Photography
14 1 (0.44%) Video Editing
Operating Systems
1 37 (16.44%) Android
2 10 (4.44%) Windows
3 8 (3.56%) Apple iOS
4 6 (2.67%) Windows Phone
5 2 (0.89%) Linux
6 1 (0.44%) Windows Mobile
6 1 (0.44%) Mac OS
6 1 (0.44%) UNIX
Processes & Methodologies
1 93 (41.33%) Analytics
2 72 (32.00%) SEO
3 70 (31.11%) Pay per click
4 61 (27.11%) Agile Software Development
5 59 (26.22%) MVC
6 41 (18.22%) TDD
7 39 (17.33%) Digital Marketing
7 39 (17.33%) Web Application Development
8 34 (15.11%) E-Commerce
9 29 (12.89%) B2B
9 29 (12.89%) Dependency Injection
10 28 (12.44%) Domain-Driven Design
11 24 (10.67%) B2C
12 23 (10.22%) Competitor Analysis
13 21 (9.33%) OO
13 21 (9.33%) Search Engine Marketing
14 19 (8.44%) Online Marketing
14 19 (8.44%) Web Analytics
15 15 (6.67%) Logistics
16 14 (6.22%) Web Design
Programming Languages
1 63 (28.00%) JavaScript
2 55 (24.44%) C#
3 26 (11.56%) PHP
4 15 (6.67%) SQL
5 14 (6.22%) Ruby
6 9 (4.00%) Java
7 7 (3.11%) VB.NET
7 7 (3.11%) VBA
8 6 (2.67%) XAML
8 6 (2.67%) Objective-C
9 5 (2.22%) PL/SQL
9 5 (2.22%) Python
10 1 (0.44%) C
10 1 (0.44%) C++
Qualifications
1 19 (8.44%) Degree
2 7 (3.11%) VCP4
3 1 (0.44%) Microsoft Certification
System Software
1 1 (0.44%) Active Directory
1 1 (0.44%) VMware Infrastructure
1 1 (0.44%) XenServer
1 1 (0.44%) KVM
Systems Management
1 3 (1.33%) Puppet
1 3 (1.33%) Opscode Chef
2 1 (0.44%) Ansible
2 1 (0.44%) Salt
2 1 (0.44%) EMC NetWorker
Vendors
1 37 (16.44%) Facebook
2 23 (10.22%) Twitter
2 23 (10.22%) Microsoft
2 23 (10.22%) Yahoo!
3 18 (8.00%) Apple
4 10 (4.44%) Sony
5 7 (3.11%) Sitecore
5 7 (3.11%) ClickTale
6 5 (2.22%) Oracle
6 5 (2.22%) Adobe
7 3 (1.33%) Salesforce.com
7 3 (1.33%) hybris
7 3 (1.33%) EPiServer
7 3 (1.33%) Endeca
8 2 (0.89%) DoubleClick
8 2 (0.89%) Zend
8 2 (0.89%) Maxymiser
8 2 (0.89%) Omniture
8 2 (0.89%) Rackspace
9 1 (0.44%) Xamarin
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Salary: £35000 - £45000 per annum + Industry leading benefits package
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