The first table below looks at the demand for knowledge and experience of Google products and/or services in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Google over the 3 months to 25 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all Vendors for the North West region.

The figures below represent the IT job market in general and are NOT representative of salaries within Google.

Location
3 months to
25 Jul 2014
Same period 2013 Same period 2012
Google
Rank 106 117 205
Rank change year-on-year
+11 +88
Permanent jobs citing Google 168 139 36
As % of all permanent IT jobs located in the North West 2.36% 1.92% 0.48%
As % of the Vendors category 5.31% 4.28% 0.95%
Number of salaries quoted 131 123 34
Average salary £32,500 £33,500 £27,500
Average salary % change year-on-year
-2.98% +21.81%
90% offered a salary of more than £21,000 £22,000 £21,150
10% offered a salary of more than £42,500 £47,500 £37,500
UK excluding London average salary £37,500 £32,500 £33,500
% change year-on-year
+15.38% -2.98%
Vendors Category
North West
Permanent IT job ads with a match in the
Vendors category
3164 3249 3789
As % of all permanent IT jobs located in the North West 44.46% 44.76% 50.63%
Number of salaries quoted 2519 2758 3286
Average salary £36,000 £37,500 £37,500
Average salary % change year-on-year
-4.00% -
90% offered a salary of more than £23,500 £24,500 £23,500
10% offered a salary of more than £57,500 £60,000 £60,000
UK excluding London average salary £40,000 £40,000 £40,000
Google
England

Google
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Google across the North West region as a proportion of the total demand within the Vendors category.

Google Jobs Demand Trend in the North West

Google
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google across the North West region.

Google Salary Trend in the North West

Google
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Google across the North West region over the 3 months to 25 July 2014.

Google Salary Histogram in the North West

Google
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google within the North West region over the 3 months to 25 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +11 123 £33,000 +0.76% 17
Cheshire 0 21 £32,500 -31.57% 4
Merseyside +9 17 £24,000 -49.47% 2
Lancashire -4 5 £23,500 -6.00% 3
Google
England

Google
Top 30 Related IT Skills in the North West

For the 6 months to 25 July 2014, IT jobs across the North West region citing Google also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google.

1 154 (51.16%) Analytics
2 134 (44.52%) Google Analytics
3 122 (40.53%) Marketing
4 121 (40.20%) SEO
5 97 (32.23%) HTML
6 93 (30.90%) Pay per click
7 90 (29.90%) JavaScript
8 82 (27.24%) CSS
9 77 (25.58%) SQL Server
10 74 (24.58%) .NET
11 73 (24.25%) Social Media
12 63 (20.93%) MVC
12 63 (20.93%) Digital Marketing
13 62 (20.60%) TDD
14 60 (19.93%) ASP.NET
15 59 (19.60%) C#
16 54 (17.94%) Mobile App
17 52 (17.28%) SQL
18 47 (15.61%) jQuery
18 47 (15.61%) Android
18 47 (15.61%) E-Commerce
19 44 (14.62%) iPhone
20 43 (14.29%) PHP
21 42 (13.95%) Java
22 41 (13.62%) Games
23 40 (13.29%) Facebook
24 39 (12.96%) ASP.NET MVC
25 37 (12.29%) SQL Server 2012
26 36 (11.96%) ASP.NET MVC 4
26 36 (11.96%) WCF

Google
Top Related IT Skills in the North West by Category

For the 6 months to 25 July 2014, IT jobs across the North West region citing Google also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google. Up to 20 skills are shown per category.

Application Platforms
1 35 (11.63%) Node.js
2 27 (8.97%) CMS
3 17 (5.65%) WordPress
4 7 (2.33%) IIS
4 7 (2.33%) SharePoint
5 6 (1.99%) Sitecore CMS
5 6 (1.99%) Umbraco
6 1 (0.33%) Zimbra
6 1 (0.33%) MS Exchange
6 1 (0.33%) GroupWise
6 1 (0.33%) ArcGIS
6 1 (0.33%) IBM Notes
6 1 (0.33%) WebSphere
Applications
1 19 (6.31%) MS Excel
1 19 (6.31%) MS PowerPoint
2 13 (4.32%) Photoshop
3 4 (1.33%) MS Office
4 3 (1.00%) Adobe Illustrator
5 1 (0.33%) Fireworks
Business Applications
1 134 (44.52%) Google Analytics
2 7 (2.33%) SiteCatalyst
3 6 (1.99%) Magento
4 5 (1.66%) WebTrends
5 4 (1.33%) Sage 200
6 2 (0.66%) Oracle CRM
7 1 (0.33%) Dynamics CRM
Cloud Services
1 4 (1.33%) MailChimp
1 4 (1.33%) Responsys
2 1 (0.33%) Office 365
Communications & Networking
1 8 (2.66%) TCP/IP
2 4 (1.33%) Internet
3 3 (1.00%) HTTP
4 1 (0.33%) FTP
4 1 (0.33%) Intranet
4 1 (0.33%) IP Telephony
4 1 (0.33%) SSH
Database & Business Intelligence
1 77 (25.58%) SQL Server
2 37 (12.29%) SQL Server 2012
3 15 (4.98%) MySQL
4 10 (3.32%) NoSQL
5 6 (1.99%) SQL Server 2008
5 6 (1.99%) Data Mining
6 4 (1.33%) SQL Server Integration Services
7 3 (1.00%) Big Data
8 2 (0.66%) SQL Server Analysis Services
8 2 (0.66%) Microsoft Analysis Services
8 2 (0.66%) SQL Server Reporting Services
8 2 (0.66%) Data Warehouse
9 1 (0.33%) RDBMS
9 1 (0.33%) MongoDB
9 1 (0.33%) Relational Database
Development Applications
1 33 (10.96%) Git (software)
2 18 (5.98%) Subversion
3 16 (5.32%) Eclipse
4 9 (2.99%) Bower
5 8 (2.66%) Visual Studio
5 8 (2.66%) Xcode
6 2 (0.66%) Maven
6 2 (0.66%) JUnit
6 2 (0.66%) Dreamweaver
6 2 (0.66%) RequisitePro
6 2 (0.66%) Cucumber
6 2 (0.66%) Selenium
7 1 (0.33%) Aptana Studio
7 1 (0.33%) TeamCity
7 1 (0.33%) Mercurial
7 1 (0.33%) Moq
7 1 (0.33%) SpecFlow
7 1 (0.33%) Sublime Text
7 1 (0.33%) Octopus Deploy
7 1 (0.33%) ReSharper
General
1 122 (40.53%) Marketing
2 41 (13.62%) Games
3 35 (11.63%) Advertising
4 25 (8.31%) Finance
5 15 (4.98%) Retail
6 10 (3.32%) Banking
7 8 (2.66%) Automotive
8 3 (1.00%) Telecoms
9 2 (0.66%) Legal
10 1 (0.33%) Law
Job Titles
1 143 (47.51%) Developer
2 55 (18.27%) .NET Developer
3 50 (16.61%) PPC Specialist
3 50 (16.61%) PPC Manager
3 50 (16.61%) PPC Analyst
3 50 (16.61%) PPC Executive
4 36 (11.96%) Analyst
5 24 (7.97%) SEO Executive
6 21 (6.98%) Web Developer
6 21 (6.98%) Front-End Developer
7 19 (6.31%) Junior
8 18 (5.98%) Junior Developer
8 18 (5.98%) PHP Developer
8 18 (5.98%) Web Analyst
9 12 (3.99%) Marketing Executive
9 12 (3.99%) Java Developer
10 10 (3.32%) Senior Developer
10 10 (3.32%) Junior Java Developer
11 9 (2.99%) UI Developer
11 9 (2.99%) UI Programmer
Libraries, Frameworks & Software Standards
1 97 (32.23%) HTML
2 82 (27.24%) CSS
3 74 (24.58%) .NET
4 60 (19.93%) ASP.NET
5 47 (15.61%) jQuery
6 39 (12.96%) ASP.NET MVC
7 36 (11.96%) WCF
7 36 (11.96%) ASP.NET MVC 4
8 35 (11.63%) HTML5
9 33 (10.96%) Web Services
10 31 (10.30%) KnockoutJS
11 28 (9.30%) Google Maps API
12 26 (8.64%) Ninject
13 22 (7.31%) CSS3
14 18 (5.98%) GWT
15 17 (5.65%) JSON
16 14 (4.65%) Sass
16 14 (4.65%) LESS
16 14 (4.65%) AngularJS
17 12 (3.99%) Spring
Miscellaneous
1 73 (24.25%) Social Media
2 54 (17.94%) Mobile App
3 44 (14.62%) iPhone
4 18 (5.98%) Digital Media
5 11 (3.65%) iPad
6 10 (3.32%) Online Banking
7 9 (2.99%) BBC
8 8 (2.66%) Smartphone
9 7 (2.33%) FMCG
9 7 (2.33%) Blog
10 6 (1.99%) Computer Science
10 6 (1.99%) Copywriting
11 3 (1.00%) Mathematics
12 2 (0.66%) GIS
13 1 (0.33%) W3C
13 1 (0.33%) Tandem
13 1 (0.33%) Economics
13 1 (0.33%) Animation
13 1 (0.33%) Data Protection Act
13 1 (0.33%) Social Network
Operating Systems
1 47 (15.61%) Android
2 11 (3.65%) Apple iOS
3 9 (2.99%) Linux
4 4 (1.33%) UNIX
4 4 (1.33%) Windows
5 3 (1.00%) Windows Mobile
5 3 (1.00%) Mac OS
6 1 (0.33%) Red Hat Enterprise Linux
Processes & Methodologies
1 154 (51.16%) Analytics
2 121 (40.20%) SEO
3 93 (30.90%) Pay per click
4 63 (20.93%) MVC
4 63 (20.93%) Digital Marketing
5 62 (20.60%) TDD
6 47 (15.61%) E-Commerce
7 35 (11.63%) Online Marketing
7 35 (11.63%) Web Application Development
8 28 (9.30%) Web Development
9 26 (8.64%) Dependency Injection
9 26 (8.64%) Domain-Driven Design
10 24 (7.97%) Web Analytics
11 23 (7.64%) Time Management
11 23 (7.64%) BDD
12 22 (7.31%) Web Design
13 18 (5.98%) Competitor Analysis
14 16 (5.32%) CRM
14 16 (5.32%) Unit Testing
15 13 (4.32%) Email Marketing
Programming Languages
1 90 (29.90%) JavaScript
2 59 (19.60%) C#
3 52 (17.28%) SQL
4 43 (14.29%) PHP
5 42 (13.95%) Java
6 14 (4.65%) Ruby
7 11 (3.65%) Python
8 9 (2.99%) Objective-C
8 9 (2.99%) Golang
8 9 (2.99%) C++
8 9 (2.99%) T-SQL
9 4 (1.33%) PHP5
9 4 (1.33%) PHP4
10 1 (0.33%) VB
10 1 (0.33%) ActionScript
10 1 (0.33%) VBA
Qualifications
1 21 (6.98%) Degree
2 2 (0.66%) SC Cleared
2 2 (0.66%) Security Cleared
Quality Assurance & Compliance
1 1 (0.33%) QA
Systems Management
1 1 (0.33%) Systems Management Server (SMS)
Vendors
1 40 (13.29%) Facebook
2 29 (9.63%) Microsoft
3 23 (7.64%) Twitter
4 21 (6.98%) Yahoo!
5 11 (3.65%) Apple
6 9 (2.99%) Sony
6 9 (2.99%) Tealeaf
7 8 (2.66%) Omniture
8 6 (1.99%) Progress
8 6 (1.99%) Sitecore
8 6 (1.99%) ClickTale
9 5 (1.66%) Coremetrics
9 5 (1.66%) Adobe
10 4 (1.33%) Sage
11 3 (1.00%) Salesforce.com
11 3 (1.00%) Oracle
11 3 (1.00%) JBoss
12 2 (0.66%) comScore
12 2 (0.66%) DoubleClick
13 1 (0.33%) ESRI
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