The table below looks at the statistics for knowledge and experience of Google products and/or services in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Google over the 3 months to 2 September 2014 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Google.

Location
3 months to
2 Sep 2014
Same period 2013 Same period 2012
Google
Rank 86 141 191
Rank change year-on-year
+55 +50
Permanent jobs citing Google 220 98 63
As % of all permanent IT jobs located in the North West 2.96% 1.42% 0.86%
As % of the Vendors category 6.55% 3.15% 1.67%
Number of salaries quoted 143 84 46
Average salary £32,500 £34,000 £30,000
Average salary % change year-on-year
-4.41% +13.33%
90% offered a salary of more than £21,500 £25,750 £21,500
10% offered a salary of more than £42,500 £47,500 £37,500
UK excluding London average salary £40,000 £32,500 £33,500
% change year-on-year
+23.07% -2.98%
Google
England

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised in the North West region.

Vendors Category
North West
Permanent IT job ads with a match in the
Vendors category
3361 3107 3775
As % of all permanent IT jobs located in the North West 45.21% 45.09% 51.56%
Number of salaries quoted 2606 2634 3269
Average salary £37,500 £40,000 £37,500
Average salary % change year-on-year
-6.25% +6.66%
90% offered a salary of more than £24,000 £25,000 £23,500
10% offered a salary of more than £55,000 £60,000 £60,000
UK excluding London average salary £40,000 £40,000 £40,000

Google
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Google across the North West region as a proportion of the total demand within the Vendors category.

Google Jobs Demand Trend in the North West

Google
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google across the North West region.

Google Salary Trend in the North West

Google
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Google across the North West region over the 3 months to 2 September 2014.

Google Salary Histogram in the North West

Google
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google within the North West region over the 3 months to 2 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +51 177 £34,000 +3.03% 23
Cheshire +3 27 £32,500 -29.72% 3
Merseyside +14 8 £24,000 -49.47% 6
Lancashire -3 3 £24,250 +10.22% 2
Google
England

Google
Top 30 Related IT Skills in the North West

For the 6 months to 2 September 2014, IT jobs across the North West region citing Google also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google.

1 196 (52.69%) Analytics
2 179 (48.12%) Google Analytics
3 146 (39.25%) Marketing
4 132 (35.48%) SEO
5 122 (32.80%) Pay per click
6 97 (26.08%) HTML
6 97 (26.08%) E-Commerce
7 90 (24.19%) JavaScript
8 84 (22.58%) CSS
9 77 (20.70%) Digital Marketing
10 73 (19.62%) SQL Server
11 72 (19.35%) .NET
11 72 (19.35%) Social Media
12 68 (18.28%) SQL
13 67 (18.01%) C#
14 63 (16.94%) Web Analytics
15 61 (16.40%) MVC
16 59 (15.86%) TDD
17 58 (15.59%) Mobile App
18 53 (14.25%) jQuery
18 53 (14.25%) ASP.NET
19 48 (12.90%) Android
20 46 (12.37%) iPhone
21 44 (11.83%) Java
22 43 (11.56%) Games
23 40 (10.75%) PHP
24 39 (10.48%) Microsoft
25 38 (10.22%) ASP.NET MVC
25 38 (10.22%) Facebook
26 37 (9.95%) Degree

Google
Top Related IT Skills in the North West by Category

For the 6 months to 2 September 2014, IT jobs across the North West region citing Google also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google. Up to 20 skills are shown per category.

Application Platforms
1 35 (9.41%) Node.js
2 27 (7.26%) CMS
3 18 (4.84%) WordPress
4 11 (2.96%) IIS
5 10 (2.69%) GroupWise
6 8 (2.15%) SharePoint
7 7 (1.88%) Sitecore CMS
7 7 (1.88%) Umbraco
8 5 (1.34%) Zimbra
8 5 (1.34%) WebSphere
8 5 (1.34%) MS Exchange
8 5 (1.34%) IBM Notes
9 4 (1.08%) Apache
9 4 (1.08%) Tomcat
9 4 (1.08%) Jetty
9 4 (1.08%) nginx
10 3 (0.81%) Lotus Domino
11 2 (0.54%) SAS
12 1 (0.27%) ArcGIS
Applications
1 35 (9.41%) MS Excel
2 20 (5.38%) MS PowerPoint
3 14 (3.76%) Photoshop
3 14 (3.76%) MS Office
4 11 (2.96%) Spreadsheet
5 5 (1.34%) Adobe Illustrator
6 2 (0.54%) Fireworks
7 1 (0.27%) AutoCAD
7 1 (0.27%) InDesign
Business Applications
1 179 (48.12%) Google Analytics
2 7 (1.88%) Magento
2 7 (1.88%) WebTrends
2 7 (1.88%) SiteCatalyst
3 5 (1.34%) Sage 200
4 2 (0.54%) Oracle CRM
5 1 (0.27%) Dynamics CRM
Cloud Services
1 15 (4.03%) Google Apps
2 11 (2.96%) Google App Engine
3 4 (1.08%) MailChimp
3 4 (1.08%) Responsys
3 4 (1.08%) Cloud Computing
3 4 (1.08%) Amazon EC2
4 2 (0.54%) Office 365
Communications & Networking
1 10 (2.69%) DNS
2 9 (2.42%) TCP/IP
3 7 (1.88%) HTTP
4 6 (1.61%) FTP
5 5 (1.34%) Internet
6 4 (1.08%) IPsec
6 4 (1.08%) DHCP
7 2 (0.54%) GSM
8 1 (0.27%) IP Telephony
8 1 (0.27%) SSH
Database & Business Intelligence
1 73 (19.62%) SQL Server
2 35 (9.41%) SQL Server 2012
3 18 (4.84%) Data Mining
4 13 (3.49%) MySQL
5 12 (3.23%) Relational Database
6 11 (2.96%) DB2
7 10 (2.69%) NoSQL
8 4 (1.08%) SQL Server 2008
9 2 (0.54%) Big Data
9 2 (0.54%) Data Warehouse
9 2 (0.54%) Microsoft Analysis Services
9 2 (0.54%) SQL Server Reporting Services
9 2 (0.54%) SQL Server Integration Services
9 2 (0.54%) SQL Server Analysis Services
10 1 (0.27%) RDBMS
10 1 (0.27%) MongoDB
Development Applications
1 35 (9.41%) Git (software)
2 19 (5.11%) Subversion
3 13 (3.49%) Eclipse
4 11 (2.96%) Bower
5 8 (2.15%) Xcode
6 6 (1.61%) Visual Studio
7 4 (1.08%) Jenkins
8 3 (0.81%) Dreamweaver
8 3 (0.81%) RequisitePro
9 1 (0.27%) NUnit
9 1 (0.27%) ReSharper
9 1 (0.27%) Aptana Studio
9 1 (0.27%) TeamCity
9 1 (0.27%) Sublime Text
9 1 (0.27%) Octopus Deploy
9 1 (0.27%) Team Foundation Server
9 1 (0.27%) Mercurial
9 1 (0.27%) Moq
9 1 (0.27%) SpecFlow
General
1 146 (39.25%) Marketing
2 43 (11.56%) Games
3 35 (9.41%) Advertising
4 26 (6.99%) Finance
5 22 (5.91%) Retail
6 10 (2.69%) Banking
7 6 (1.61%) Automotive
8 4 (1.08%) German Language
8 4 (1.08%) Italian Language
8 4 (1.08%) Turkish Language
9 3 (0.81%) Telecoms
10 1 (0.27%) Pharmaceutical
10 1 (0.27%) Law
10 1 (0.27%) Multimedia
Job Titles
1 138 (37.10%) Developer
2 70 (18.82%) PPC Specialist
2 70 (18.82%) PPC Manager
2 70 (18.82%) PPC Analyst
2 70 (18.82%) PPC Executive
3 65 (17.47%) Analyst
4 52 (13.98%) .NET Developer
5 35 (9.41%) Web Analyst
6 26 (6.99%) Front-End Developer
7 24 (6.45%) SEO Executive
8 21 (5.65%) Junior
9 20 (5.38%) Web Developer
10 19 (5.11%) Junior Developer
11 18 (4.84%) PHP Developer
12 11 (2.96%) E-Commerce Manager
12 11 (2.96%) Marketing Analyst
12 11 (2.96%) Senior Manager
12 11 (2.96%) Data Analyst
12 11 (2.96%) Java Developer
13 10 (2.69%) Junior Java Developer
Libraries, Frameworks & Software Standards
1 97 (26.08%) HTML
2 84 (22.58%) CSS
3 72 (19.35%) .NET
4 53 (14.25%) ASP.NET
4 53 (14.25%) jQuery
5 38 (10.22%) ASP.NET MVC
6 36 (9.68%) WCF
7 35 (9.41%) HTML5
8 34 (9.14%) KnockoutJS
8 34 (9.14%) ASP.NET MVC 4
9 29 (7.80%) Web Services
10 28 (7.53%) Google Maps API
11 27 (7.26%) CSS3
12 26 (6.99%) Ninject
13 19 (5.11%) GWT
14 18 (4.84%) AngularJS
15 16 (4.30%) Sass
15 16 (4.30%) LESS
16 12 (3.23%) Backbone.js
16 12 (3.23%) Symfony
Miscellaneous
1 72 (19.35%) Social Media
2 58 (15.59%) Mobile App
3 46 (12.37%) iPhone
4 17 (4.57%) Digital Media
5 16 (4.30%) Mathematics
6 13 (3.49%) Economics
7 12 (3.23%) Blog
8 11 (2.96%) iPad
9 10 (2.69%) Online Banking
10 9 (2.42%) BBC
11 8 (2.15%) Smartphone
12 7 (1.88%) FMCG
12 7 (1.88%) Computer Science
13 5 (1.34%) Copywriting
14 3 (0.81%) Visualisation
14 3 (0.81%) Statistics
14 3 (0.81%) Physics
15 2 (0.54%) GIS
16 1 (0.27%) Management Information System
Operating Systems
1 48 (12.90%) Android
2 11 (2.96%) Apple iOS
3 10 (2.69%) Linux
4 7 (1.88%) Windows
5 3 (0.81%) Windows Mobile
5 3 (0.81%) Mac OS
6 1 (0.27%) Red Hat Enterprise Linux
6 1 (0.27%) UNIX
Processes & Methodologies
1 196 (52.69%) Analytics
2 132 (35.48%) SEO
3 122 (32.80%) Pay per click
4 97 (26.08%) E-Commerce
5 77 (20.70%) Digital Marketing
6 63 (16.94%) Web Analytics
7 61 (16.40%) MVC
8 59 (15.86%) TDD
9 35 (9.41%) Web Application Development
10 33 (8.87%) Online Marketing
11 27 (7.26%) Dependency Injection
12 26 (6.99%) Domain-Driven Design
12 26 (6.99%) Web Design
13 24 (6.45%) Time Management
14 22 (5.91%) Web Development
15 21 (5.65%) BDD
16 18 (4.84%) Competitor Analysis
17 17 (4.57%) Unit Testing
18 15 (4.03%) CRM
19 14 (3.76%) B2C
Programming Languages
1 90 (24.19%) JavaScript
2 68 (18.28%) SQL
3 67 (18.01%) C#
4 44 (11.83%) Java
5 40 (10.75%) PHP
6 14 (3.76%) Ruby
7 9 (2.42%) Objective-C
8 7 (1.88%) T-SQL
9 6 (1.61%) Python
10 5 (1.34%) PHP5
10 5 (1.34%) PHP4
11 4 (1.08%) Golang
11 4 (1.08%) C++
12 1 (0.27%) VBA
Qualifications
1 37 (9.95%) Degree
Quality Assurance & Compliance
1 5 (1.34%) QA
2 2 (0.54%) Data Quality
System Software
1 4 (1.08%) Xen
1 4 (1.08%) VMware Infrastructure
Systems Management
1 4 (1.08%) Puppet
1 4 (1.08%) Opscode Chef
1 4 (1.08%) Ansible
Vendors
1 39 (10.48%) Microsoft
2 38 (10.22%) Facebook
3 23 (6.18%) Twitter
4 20 (5.38%) Yahoo!
5 14 (3.76%) Coremetrics
5 14 (3.76%) Apple
6 13 (3.49%) ClickTale
6 13 (3.49%) Tealeaf
7 9 (2.42%) Sony
8 8 (2.15%) Omniture
9 7 (1.88%) Sitecore
9 7 (1.88%) Scalix
10 6 (1.61%) Adobe
11 5 (1.34%) Novell
11 5 (1.34%) Lotus
11 5 (1.34%) Sage
12 4 (1.08%) Salesforce.com
12 4 (1.08%) VMware
12 4 (1.08%) Progress
12 4 (1.08%) DoubleClick
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Salary: £27000 - £31000 per annum + bens
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