The table below looks at the statistics for Google Analytics skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 4 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
4 Dec 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 456 499 523
Rank change year-on-year
+43 +24
Contract jobs citing Google Analytics 171 148 133
As % of all contract IT jobs located in the UK 0.35% 0.27% 0.23%
As % of the Cloud Services category 2.84% 3.87% 4.98%
Number of daily rates quoted 120 95 88
Median daily rate £340 £313 £325
Median daily rate % change year-on-year
+8.80% -3.84%
90% offered a daily rate of more than £250 £160 £235
10% offered a daily rate of more than £488 £400 £500
UK excluding London median daily rate £385 £250 £300
% change year-on-year
+54.00% -16.66%
Number of hourly rates quoted 3 6 5
Median hourly rate £18.00 £16.77 £37.50
Median hourly rate % change year-on-year
+7.36% -55.29%
90% offered a hourly rate of more than £16.72 £13.25 £19.50
10% offered a hourly rate of more than £19.60 £33.50 £99.50
UK excluding London median hourly rate £19.00 £14.50 £40.00
% change year-on-year
+31.03% -63.75%

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised across the UK.

Cloud Services Category
UK
Contract IT job ads with a match in the
Cloud Services category
6015 3827 2673
As % of all contract IT jobs located in the UK 12.16% 6.91% 4.65%
Number of daily rates quoted 4112 2633 1790
Median daily rate £475 £450 £425
Median daily rate % change year-on-year
+5.55% +5.88%
90% offered a daily rate of more than £311 £300 £288
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £448 £410 £425
% change year-on-year
+9.14% -3.52%
Number of hourly rates quoted 91 58 59
Median hourly rate £18.00 £22.00 £21.56
Median hourly rate % change year-on-year
-18.18% +2.04%
90% offered a hourly rate of more than £13.00 £11.00 £10.54
10% offered a hourly rate of more than £53.50 £70.00 £42.00
UK excluding London median hourly rate £16.25 £27.50 £18.00
% change year-on-year
-40.90% +52.77%

Google Analytics
Jobs Demand Trend

The demand trend of contract jobs citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics within the UK.

Google Analytics Daily Rate Trend in the UK

Google Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics within the UK over the 3 months to 4 December 2016.

Google Analytics Daily Rate Histogram in the UK

Google Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics within the UK.

Google Analytics Hourly Rate Trend in the UK

Google Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the UK over the 3 months to 4 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +24 159 £350 +7.69% 74
London +5 94 £325 -2.98% 34
Yorkshire +27 15 £339 +6.27% 10
South East +13 15 £313 +25.00% 4
West Midlands +3 13 £509 +45.35% 6
Scotland +23 12 £310 +12.72%
North West -3 11 £300 +33.33% 9
Coventry - 11 £518 -
West Yorkshire +18 9 £400 +60.00% 8
Leeds +22 8 £400 +60.00% 4
Aberdeen - 8 £310 -
Manchester -5 7 £300 +33.33% 4
City of London -16 7 £375 +29.87% 9
East Midlands -2 6 £425 - 5
Leicestershire - 6 £425 - 3
Leicester - 6 £425 - 2
South Yorkshire - 5 £275 -
Edinburgh +20 4 - -
Berkshire +5 4 £250 +56.25%
Buckinghamshire +12 3 £375 +63.04%
Merseyside +2 3 - - 1
Worthing - 3 £395 -
West Sussex - 3 £395 -
East of England +6 2 £200 - 3
East Sussex - 2 £213 - 1
Milton Keynes - 2 £419 -
Wirral - 2 - -
Shropshire - 2 £395 - 2
Middlesex - 2 - -
Hampshire +25 1 £188 -46.80% 2

Google Analytics
Top 30 Related IT Skills

For the 6 months to 4 December 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Google Analytics.

1 311 (100.00%) Analytics
2 305 (98.07%) Google
3 129 (41.48%) Marketing
4 89 (28.62%) HTML
5 84 (27.01%) Analytical Skills
6 78 (25.08%) CSS
6 78 (25.08%) Web Analytics
7 76 (24.44%) Agile Software Development
8 69 (22.19%) SEO
9 65 (20.90%) SQL
10 64 (20.58%) User Experience
11 63 (20.26%) JavaScript
12 59 (18.97%) Adobe
13 54 (17.36%) E-Commerce
14 49 (15.76%) Digital Marketing
15 45 (14.47%) Tableau
16 44 (14.15%) Social Media
17 41 (13.18%) Degree
18 40 (12.86%) Finance
18 40 (12.86%) CMS
18 40 (12.86%) jQuery
19 37 (11.90%) Adobe Analytics
20 34 (10.93%) Visualisation
21 33 (10.61%) Data Analysis
22 30 (9.65%) Pay per click
22 30 (9.65%) Omniture
22 30 (9.65%) Stakeholder Management
22 30 (9.65%) HTML5
22 30 (9.65%) Digital Analytics
23 27 (8.68%) CSS3

Google Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 40 (12.86%) CMS
2 16 (5.14%) Drupal
2 16 (5.14%) SAS
3 14 (4.50%) Apache
4 8 (2.57%) Umbraco
5 7 (2.25%) Elasticsearch
5 7 (2.25%) WordPress
6 4 (1.29%) SharePoint
6 4 (1.29%) Tomcat
7 3 (0.96%) Apache Spark
7 3 (0.96%) Sitecore CMS
8 2 (0.64%) Confluence
8 2 (0.64%) nginx
8 2 (0.64%) OpenStack
8 2 (0.64%) WebSphere
9 1 (0.32%) Facebook Platform
9 1 (0.32%) IIS
9 1 (0.32%) JBoss
9 1 (0.32%) Magnolia
9 1 (0.32%) WebLogic
Applications
1 23 (7.40%) MS Excel
2 17 (5.47%) MS PowerPoint
2 17 (5.47%) Photoshop
3 13 (4.18%) MS Office
4 7 (2.25%) Adobe Creative Suite
4 7 (2.25%) OmniGraffle
4 7 (2.25%) SPSS
5 6 (1.93%) Adobe Illustrator
6 4 (1.29%) InfoPath
7 3 (0.96%) Stata
8 2 (0.64%) Pixate
9 1 (0.32%) Fireworks
9 1 (0.32%) Spreadsheet
Business Applications
1 19 (6.11%) WebTrends
2 9 (2.89%) Sprinklr
3 5 (1.61%) Dynamics CRM
3 5 (1.61%) Magento
4 3 (0.96%) Eloqua
4 3 (0.96%) Radian6
5 2 (0.64%) SessionCam
6 1 (0.32%) Adobe Campaign
6 1 (0.32%) Oracle BPM
6 1 (0.32%) Unica
Cloud Services
1 37 (11.90%) Adobe Analytics
2 23 (7.40%) Google Tag Manager
3 16 (5.14%) Amazon AWS
4 15 (4.82%) AdWords
5 13 (4.18%) GitHub
6 12 (3.86%) Google Cloud Platform
7 4 (1.29%) Socialbakers
8 3 (0.96%) Flurry Analytics
8 3 (0.96%) MailChimp
8 3 (0.96%) SaaS
9 2 (0.64%) Amazon S3
9 2 (0.64%) DigitalOcean
9 2 (0.64%) Heroku
9 2 (0.64%) Linode
9 2 (0.64%) Microsoft Azure
9 2 (0.64%) Slack
10 1 (0.32%) Adobe Creative Cloud
10 1 (0.32%) Silverpop
10 1 (0.32%) SmartFocus
10 1 (0.32%) Yammer
Communications & Networking
1 16 (5.14%) Internet
2 10 (3.22%) Intranet
3 4 (1.29%) Extranet
4 2 (0.64%) HTTP
4 2 (0.64%) SSL
4 2 (0.64%) TCP/IP
5 1 (0.32%) VoIP
Database & Business Intelligence
1 21 (6.75%) SQL Server
2 16 (5.14%) MySQL
3 12 (3.86%) BigQuery
4 11 (3.54%) SQL Server Integration Services
5 10 (3.22%) Mixpanel
6 8 (2.57%) Big Data
7 6 (1.93%) QlikView
8 5 (1.61%) SQL Server Reporting Services
9 4 (1.29%) Data Warehouse
9 4 (1.29%) MongoDB
9 4 (1.29%) NoSQL
9 4 (1.29%) PostgreSQL
10 3 (0.96%) Hadoop
10 3 (0.96%) SAS Enterprise Guide
10 3 (0.96%) SAS Visual Analytics
11 2 (0.64%) Data Mining
11 2 (0.64%) DataStage
11 2 (0.64%) Datomic
11 2 (0.64%) IBM InfoSphere
11 2 (0.64%) Relational Database
Development Applications
1 21 (6.75%) Git (software)
2 16 (5.14%) Axure RP
3 12 (3.86%) Jenkins
4 10 (3.22%) Cucumber
5 7 (2.25%) Bitbucket
5 7 (2.25%) JMeter
6 4 (1.29%) Grunt
6 4 (1.29%) gulp
6 4 (1.29%) JIRA
6 4 (1.29%) SQL Server Management Studio (SSMS)
6 4 (1.29%) Visual Studio
6 4 (1.29%) Visual Studio Tools for Office
7 3 (0.96%) Bower
7 3 (0.96%) Karma Test Runner
7 3 (0.96%) Selenium
8 2 (0.64%) Ant
8 2 (0.64%) IntelliJ
8 2 (0.64%) Subversion
8 2 (0.64%) Vagrant
8 2 (0.64%) Xcode
General
1 129 (41.48%) Marketing
2 40 (12.86%) Finance
3 20 (6.43%) Retail
4 19 (6.11%) Publishing
5 13 (4.18%) Advertising
6 7 (2.25%) Pharmaceutical
7 6 (1.93%) Legal
7 6 (1.93%) Telecoms
8 4 (1.29%) Banking
8 4 (1.29%) Brand Awareness
8 4 (1.29%) Games
9 3 (0.96%) Law
10 2 (0.64%) Back Office
10 2 (0.64%) German Language
10 2 (0.64%) Manufacturing
11 1 (0.32%) Portuguese Language
Job Titles
1 87 (27.97%) Analyst
2 62 (19.94%) Developer
3 28 (9.00%) Digital Analyst
4 21 (6.75%) Designer
4 21 (6.75%) Web Analyst
5 20 (6.43%) Analytics Manager
6 19 (6.11%) Performance Analyst
6 19 (6.11%) Web Manager
7 18 (5.79%) Consultant
7 18 (5.79%) Data Analyst
8 16 (5.14%) Google Analytics Analyst
9 14 (4.50%) UX Designer
10 13 (4.18%) Front End Developer (Client-Side Developer)
11 12 (3.86%) Digital Analytics Manager
11 12 (3.86%) Marketing Manager
11 12 (3.86%) Project Manager
11 12 (3.86%) SEO Manager
12 10 (3.22%) Digital Project Manager
12 10 (3.22%) Google Analytics Manager
12 10 (3.22%) Senior Analyst
Libraries, Frameworks & Software Standards
1 89 (28.62%) HTML
2 78 (25.08%) CSS
3 40 (12.86%) jQuery
4 30 (9.65%) HTML5
5 27 (8.68%) CSS3
6 21 (6.75%) Sass
7 20 (6.43%) AngularJS
8 14 (4.50%) Twitter Bootstrap
9 13 (4.18%) .NET
10 12 (3.86%) XML
11 11 (3.54%) Node.js
12 8 (2.57%) JSON
12 8 (2.57%) REST
12 8 (2.57%) RESTful
13 7 (2.25%) Ajax
13 7 (2.25%) ELK Stack
14 6 (1.93%) LAMP
14 6 (1.93%) Web Services
15 5 (1.61%) ASP.NET
15 5 (1.61%) XSLT
Miscellaneous
1 84 (27.01%) Analytical Skills
2 64 (20.58%) User Experience
3 44 (14.15%) Social Media
4 34 (10.93%) Visualisation
5 16 (5.14%) Statistics
6 14 (4.50%) Digital Media
7 12 (3.86%) Mathematics
8 10 (3.22%) Data Integration
9 9 (2.89%) Mobile App
10 8 (2.57%) Credit Risk
11 7 (2.25%) Computer Science
11 7 (2.25%) Economics
12 6 (1.93%) Taxonomies
13 4 (1.29%) Client/Server
13 4 (1.29%) Copywriting
13 4 (1.29%) FMCG
13 4 (1.29%) Physics
14 3 (0.96%) Algorithms
14 3 (0.96%) Blog
14 3 (0.96%) Data Extraction
Operating Systems
1 17 (5.47%) Linux
2 15 (4.82%) Windows
3 7 (2.25%) Apple iOS
4 4 (1.29%) Android
4 4 (1.29%) Red Hat Enterprise Linux
5 3 (0.96%) Unix
5 3 (0.96%) Windows Server
6 2 (0.64%) CentOS
6 2 (0.64%) Ubuntu
7 1 (0.32%) Mac OS
7 1 (0.32%) Windows Server 2008
Processes & Methodologies
1 311 (100.00%) Analytics
2 78 (25.08%) Web Analytics
3 76 (24.44%) Agile Software Development
4 69 (22.19%) SEO
5 54 (17.36%) E-Commerce
6 49 (15.76%) Digital Marketing
7 33 (10.61%) Data Analysis
8 30 (9.65%) Digital Analytics
8 30 (9.65%) Pay per click
8 30 (9.65%) Stakeholder Management
9 27 (8.68%) CRM
10 25 (8.04%) Business Intelligence
11 23 (7.40%) Web Development
12 22 (7.07%) Responsive Web Design
13 20 (6.43%) Data Visualisation
14 18 (5.79%) Content Management
14 18 (5.79%) Project Management
14 18 (5.79%) Wireframes
14 18 (5.79%) Workflow
15 17 (5.47%) Scrum
Programming Languages
1 65 (20.90%) SQL
2 63 (20.26%) JavaScript
3 21 (6.75%) R
4 20 (6.43%) Python
5 15 (4.82%) PHP
6 12 (3.86%) C#
6 12 (3.86%) Java
7 9 (2.89%) T-SQL
8 7 (2.25%) Ruby
9 6 (1.93%) Groovy
10 5 (1.61%) TypeScript
11 4 (1.29%) Apple Swift
11 4 (1.29%) VB
12 3 (0.96%) C
12 3 (0.96%) C++
12 3 (0.96%) MATLAB
12 3 (0.96%) Scala
12 3 (0.96%) VBA
13 2 (0.64%) Haskell
13 2 (0.64%) Perl
Qualifications
1 41 (13.18%) Degree
2 5 (1.61%) Security Cleared
3 4 (1.29%) PMI Certification
3 4 (1.29%) PMP
4 2 (0.64%) SC Cleared
5 1 (0.32%) BPSS Clearance
5 1 (0.32%) PhD
Quality Assurance & Compliance
1 12 (3.86%) QA
2 9 (2.89%) Actionable Recommendations
3 6 (1.93%) Data Quality
4 5 (1.61%) Disclosure Scotland
5 1 (0.32%) SLA
System Software
1 11 (3.54%) Docker
2 2 (0.64%) VirtualBox
2 2 (0.64%) VMware Infrastructure
2 2 (0.64%) Xen
3 1 (0.32%) HDFS
Systems Management
1 12 (3.86%) Puppet
2 11 (3.54%) Ansible
2 11 (3.54%) Opscode Chef
3 10 (3.22%) Kibana
4 7 (2.25%) logstash
5 4 (1.29%) ZABBIX
6 2 (0.64%) Grafana
6 2 (0.64%) Nagios
6 2 (0.64%) OpenNMS
6 2 (0.64%) Pingdom
6 2 (0.64%) Zenoss
Vendors
1 305 (98.07%) Google
2 59 (18.97%) Adobe
3 45 (14.47%) Tableau
4 30 (9.65%) Omniture
5 19 (6.11%) Twitter
6 17 (5.47%) Facebook
6 17 (5.47%) Microsoft
7 16 (5.14%) DoubleClick
8 9 (2.89%) Brandwatch
9 8 (2.57%) Oracle
9 8 (2.57%) Splunk
10 7 (2.25%) OpenText
10 7 (2.25%) Salesforce.com
10 7 (2.25%) Tealium
11 6 (1.93%) ClickTale
12 5 (1.61%) Coremetrics
12 5 (1.61%) Sitecore
13 4 (1.29%) comScore
13 4 (1.29%) MicroStrategy
13 4 (1.29%) SAP
Hertfordshire
Real Staffing
Rate: competitive
Posted: 3 days ago
Leeds, West Yorkshire
Hotfoot Recruitment
Rate: Up to £425 per day
Posted: 3 days ago
South East England
Real Staffing
Rate: competitive
Posted: 4 days ago
Hertford, Hertfordshire
Opus Recruitment Solutions Ltd
Rate: Market Rates
Posted: 5 days ago
London
Salt
Rate: £0.00 - £33000 per annum
Posted: 5 days ago
North West
Gibbs S3
Posted: 16 days ago