The table below looks at the statistics for Google Analytics skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Google Analytics
Rank 478 496 493
Rank change year-on-year
+18 -3
Contract jobs citing Google Analytics 141 105 86
As % of all contract IT jobs located in the UK 0.27% 0.21% 0.18%
As % of the Cloud Services category 3.66% 4.45% 5.98%
Number of daily rates quoted 102 71 47
Average daily rate £336 £325 £300
Average daily rate % change year-on-year
+3.46% +8.33%
90% offered a daily rate of more than £171 £250 £188
10% offered a daily rate of more than £425 £550 £385
UK excluding London average daily rate £320 £300 £300
% change year-on-year
+6.66% -
Number of hourly rates quoted 1 0 2
Average hourly rate £19.92 - £15.26
UK excluding London average hourly rate - - £15.26

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised across the UK.

Cloud Services Category
UK
Contract IT job ads with a match in the
Cloud Services category
3850 2358 1438
As % of all contract IT jobs located in the UK 7.49% 4.65% 2.96%
Number of daily rates quoted 2698 1545 927
Average daily rate £450 £438 £400
Average daily rate % change year-on-year
+2.85% +9.37%
90% offered a daily rate of more than £313 £300 £275
10% offered a daily rate of more than £600 £575 £550
UK excluding London average daily rate £420 £400 £400
% change year-on-year
+5.00% -
Number of hourly rates quoted 65 78 31
Average hourly rate £20.00 £22.50 £17.00
Average hourly rate % change year-on-year
-11.11% +32.35%
90% offered a hourly rate of more than £12.50 £11.00 £11.75
10% offered a hourly rate of more than £96.00 £35.00 £42.50
UK excluding London average hourly rate £19.50 £19.00 £16.86
% change year-on-year
+2.60% +12.67%

Google Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Google Analytics within the UK as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics within the UK.

Google Analytics Daily Rate Trend in the UK

Google Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics within the UK over the 3 months to 5 February 2016.

Google Analytics Daily Rate Histogram in the UK

Google Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics within the UK.

Google Analytics Hourly Rate Trend in the UK

Google Analytics
Top 28 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the UK over the 3 months to 5 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +23 125 £350 +7.69% 99
London +15 87 £350 -12.50% 51
South East +9 21 £400 +8.47% 14
Scotland +3 14 £175 -6.66% 2
Manchester -10 12 - - 5
North West -17 12 - - 13
Oxfordshire - 8 £420 - 3
Glasgow +15 7 £175 - 1
Edinburgh -9 7 £170 -9.33% 1
City of London +28 6 £295 -23.37% 12
Surrey 0 6 - - 5
Canary Wharf - 5 £500 -
Oxford - 5 £420 - 2
Bromley - 4 £375 -
Buckinghamshire +12 3 £350 -3.44% 3
Berkshire - 3 £170 -
Staines - 3 - -
South West 0 2 £331 +1.92% 1
Bristol - 2 £331 -
Reading - 2 - -
Coventry -2 1 £300 -14.28%
West Midlands -15 1 £300 -4.00% 4
Yorkshire - 1 £300 - 8
Leeds - 1 £300 - 4
West Yorkshire - 1 £300 - 4
Milton Keynes - 1 £425 -
Weybridge - 1 - - 1
Maidenhead - 1 £170 -

Google Analytics
Top 30 Related IT Skills

For the 6 months to 5 February 2016, IT contractor jobs within the UK citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 286 (98.28%) Analytics
2 278 (95.53%) Google
3 135 (46.39%) Marketing
4 98 (33.68%) HTML
5 85 (29.21%) SEO
6 78 (26.80%) JavaScript
7 77 (26.46%) CMS
7 77 (26.46%) Web Analytics
8 76 (26.12%) CSS
9 70 (24.05%) Agile Software Development
10 65 (22.34%) Adobe
11 61 (20.96%) Digital Marketing
12 58 (19.93%) User Experience
13 55 (18.90%) SQL
14 54 (18.56%) Adobe Analytics
15 53 (18.21%) E-Commerce
16 48 (16.49%) Analytical Skills
17 47 (16.15%) HTML5
18 44 (15.12%) Java
19 40 (13.75%) CRM
20 39 (13.40%) Content Management
21 37 (12.71%) Project Management
22 36 (12.37%) Social Media
22 36 (12.37%) Copywriting
23 34 (11.68%) Degree
24 33 (11.34%) jQuery
25 32 (11.00%) Omniture
26 31 (10.65%) MS Excel
27 30 (10.31%) PHP
27 30 (10.31%) Finance

Google Analytics
Top Related IT Skills by Category

For the 6 months to 5 February 2016, IT contractor jobs within the UK citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 77 (26.46%) CMS
2 21 (7.22%) Drupal
3 20 (6.87%) WordPress
4 15 (5.15%) IIS
5 14 (4.81%) SharePoint
6 11 (3.78%) Adobe Experience Manager
7 10 (3.44%) Confluence
7 10 (3.44%) Tomcat
8 9 (3.09%) Apache Solr
9 7 (2.41%) JBoss
10 6 (2.06%) SAS
11 5 (1.72%) Node.js
12 4 (1.37%) ExpressionEngine
12 4 (1.37%) Joomla!
12 4 (1.37%) Lync
12 4 (1.37%) WebSphere
13 3 (1.03%) Umbraco
14 2 (0.69%) Apache TomEE
14 2 (0.69%) Commerce Server
14 2 (0.69%) LiveLink
Applications
1 31 (10.65%) MS Excel
2 27 (9.28%) Photoshop
3 15 (5.15%) MS PowerPoint
4 13 (4.47%) MS Office
5 10 (3.44%) MS Visio
6 5 (1.72%) OmniGraffle
7 4 (1.37%) Fireworks
8 2 (0.69%) Acrobat
9 1 (0.34%) Adobe Creative Suite
9 1 (0.34%) Adobe Illustrator
9 1 (0.34%) MS Project
Business Applications
1 22 (7.56%) WebTrends
2 6 (2.06%) Magento
3 5 (1.72%) SAP Oil and Gas
4 4 (1.37%) Dynamics CRM
4 4 (1.37%) Oracle CRM
5 3 (1.03%) Payment Gateway
Cloud Services
1 54 (18.56%) Adobe Analytics
2 20 (6.87%) AdWords
3 15 (5.15%) Google Tag Manager
4 11 (3.78%) Google Cloud Platform
5 10 (3.44%) Amazon AWS
6 9 (3.09%) MailChimp
7 8 (2.75%) Amazon EC2
8 7 (2.41%) SaaS
9 5 (1.72%) GitHub
9 5 (1.72%) Yammer
10 3 (1.03%) SmartFocus
11 2 (0.69%) Silverpop
12 1 (0.34%) Amazon S3
12 1 (0.34%) Pure360
12 1 (0.34%) Responsys
Communications & Networking
1 21 (7.22%) Intranet
2 17 (5.84%) SMS
3 12 (4.12%) Internet
4 8 (2.75%) HTTP
5 3 (1.03%) FTP
6 2 (0.69%) WebEx
Database & Business Intelligence
1 11 (3.78%) Big Data
1 11 (3.78%) Hadoop
2 10 (3.44%) Relational Database
3 8 (2.75%) MySQL
3 8 (2.75%) SQL Server
4 7 (2.41%) NoSQL
5 6 (2.06%) Data Warehouse
6 5 (1.72%) Apache Hive
6 5 (1.72%) BigQuery
6 5 (1.72%) QlikView
7 4 (1.37%) Data Mining
7 4 (1.37%) SQL Server Integration Services
8 3 (1.03%) DB2
8 3 (1.03%) Power BI
8 3 (1.03%) Spotfire
8 3 (1.03%) SQL Server Analysis Services
8 3 (1.03%) SQL Server Reporting Services
9 2 (0.69%) Oracle Reports
9 2 (0.69%) SQL Server 2005
10 1 (0.34%) RDBMS
Development Applications
1 18 (6.19%) Git (software)
2 14 (4.81%) Axure RP
2 14 (4.81%) JIRA
3 12 (4.12%) Subversion
4 7 (2.41%) Dreamweaver
5 6 (2.06%) Balsamiq Mockups
5 6 (2.06%) Grunt
5 6 (2.06%) Vagrant
6 4 (1.37%) Jenkins
7 3 (1.03%) Sublime Text
7 3 (1.03%) Team Foundation Server
8 2 (0.69%) Visual Studio
9 1 (0.34%) Ant
9 1 (0.34%) Gradle
9 1 (0.34%) LoadRunner
9 1 (0.34%) Selenium
9 1 (0.34%) SoapUI
9 1 (0.34%) TestComplete
General
1 135 (46.39%) Marketing
2 30 (10.31%) Finance
3 28 (9.62%) Publishing
4 27 (9.28%) Advertising
4 27 (9.28%) Retail
5 11 (3.78%) Telecoms
6 6 (2.06%) Banking
6 6 (2.06%) Legal
6 6 (2.06%) Manufacturing
6 6 (2.06%) Multimedia
7 5 (1.72%) Electronics
8 3 (1.03%) Danish Language
9 2 (0.69%) Local Government
10 1 (0.34%) Automotive
10 1 (0.34%) Brand Awareness
10 1 (0.34%) Dutch Language
10 1 (0.34%) French Language
10 1 (0.34%) German Language
10 1 (0.34%) Korean Language
Job Titles
1 69 (23.71%) Analyst
2 59 (20.27%) Developer
3 30 (10.31%) Project Manager
4 21 (7.22%) Web Analyst
5 20 (6.87%) Digital Analyst
5 20 (6.87%) Front End Developer (Client-Side Developer)
6 19 (6.53%) Web Developer
7 18 (6.19%) Digital Project Manager
8 16 (5.50%) Consultant
9 15 (5.15%) Content Editor
9 15 (5.15%) Designer
10 14 (4.81%) Marketing Analyst
11 12 (4.12%) Architect
12 11 (3.78%) UX Designer
12 11 (3.78%) Web Analytics Consultant
12 11 (3.78%) Web Consultant
12 11 (3.78%) Web Manager
13 10 (3.44%) JavaScript Developer
14 9 (3.09%) PHP Developer
15 8 (2.75%) .NET Developer
Libraries, Frameworks & Software Standards
1 98 (33.68%) HTML
2 76 (26.12%) CSS
3 47 (16.15%) HTML5
4 33 (11.34%) jQuery
5 28 (9.62%) CSS3
6 27 (9.28%) .NET
7 20 (6.87%) JSON
8 16 (5.50%) Web Services
9 14 (4.81%) AngularJS
9 14 (4.81%) XML
10 12 (4.12%) Sass
11 11 (3.78%) Ajax
11 11 (3.78%) LESS
12 10 (3.44%) ASP.NET
12 10 (3.44%) Spring
12 10 (3.44%) Twitter Bootstrap
13 8 (2.75%) .NET Framework
13 8 (2.75%) SOAP
13 8 (2.75%) XHTML
14 7 (2.41%) Classic ASP
Miscellaneous
1 58 (19.93%) User Experience
2 48 (16.49%) Analytical Skills
3 36 (12.37%) Copywriting
3 36 (12.37%) Social Media
4 14 (4.81%) Computer Science
5 12 (4.12%) Algorithms
5 12 (4.12%) Digital Media
6 10 (3.44%) Mobile App
7 9 (3.09%) Visualisation
8 7 (2.41%) Management Information System
9 5 (1.72%) Blog
9 5 (1.72%) Economics
9 5 (1.72%) Mathematics
9 5 (1.72%) Statistics
10 4 (1.37%) Psychology
10 4 (1.37%) W3C
11 3 (1.03%) Web 2.0
12 2 (0.69%) e-Learning
12 2 (0.69%) iPad
13 1 (0.34%) iSeries
Operating Systems
1 12 (4.12%) Android
2 11 (3.78%) Linux
2 11 (3.78%) Windows
3 9 (3.09%) Windows Server
4 8 (2.75%) Apple iOS
4 8 (2.75%) Red Hat Enterprise Linux
5 1 (0.34%) Solaris
5 1 (0.34%) Unix
5 1 (0.34%) Windows Server 2003
5 1 (0.34%) Windows Server 2008
5 1 (0.34%) Windows Server 2012
Processes & Methodologies
1 286 (98.28%) Analytics
2 85 (29.21%) SEO
3 77 (26.46%) Web Analytics
4 70 (24.05%) Agile Software Development
5 61 (20.96%) Digital Marketing
6 53 (18.21%) E-Commerce
7 40 (13.75%) CRM
8 39 (13.40%) Content Management
9 37 (12.71%) Project Management
10 28 (9.62%) B2C
10 28 (9.62%) Tag Management
11 26 (8.93%) Scrum
12 24 (8.25%) Front End Development
13 23 (7.90%) Web Development
14 20 (6.87%) Information Architecture
15 19 (6.53%) Email Marketing
16 18 (6.19%) Continuous Integration
16 18 (6.19%) Data Analysis
16 18 (6.19%) Data Protection
17 17 (5.84%) TDD
Programming Languages
1 78 (26.80%) JavaScript
2 55 (18.90%) SQL
3 44 (15.12%) Java
4 30 (10.31%) PHP
5 13 (4.47%) C#
5 13 (4.47%) Python
6 9 (3.09%) VBA
7 6 (2.06%) C++
7 6 (2.06%) VB.NET
8 5 (1.72%) R
9 2 (0.69%) T-SQL
9 2 (0.69%) VB
10 1 (0.34%) PL/SQL
10 1 (0.34%) PowerShell
10 1 (0.34%) Ruby
Qualifications
1 34 (11.68%) Degree
2 5 (1.72%) PMI Certification
2 5 (1.72%) PMP
3 3 (1.03%) Security Cleared
4 1 (0.34%) BPSS Clearance
4 1 (0.34%) MBA
4 1 (0.34%) SC Cleared
Quality Assurance & Compliance
1 13 (4.47%) QA
2 8 (2.75%) SLA
3 3 (1.03%) WCAG
4 2 (0.69%) Data Quality
5 1 (0.34%) Disclosure Scotland
System Software
1 1 (0.34%) XenApp
Systems Management
1 5 (1.72%) Puppet
2 2 (0.69%) Systems Management Server (SMS)
Vendors
1 278 (95.53%) Google
2 65 (22.34%) Adobe
3 32 (11.00%) Omniture
4 27 (9.28%) Tableau
5 25 (8.59%) Salesforce.com
6 20 (6.87%) ExactTarget
6 20 (6.87%) Microsoft
7 11 (3.78%) Oracle
8 9 (3.09%) Splunk
9 8 (2.75%) ClickTale
9 8 (2.75%) Red Hat
10 7 (2.41%) Dynatrace
10 7 (2.41%) EPiServer
10 7 (2.41%) Software AG
10 7 (2.41%) Twitter
10 7 (2.41%) webMethods
11 6 (2.06%) Coremetrics
12 5 (1.72%) Atlassian
12 5 (1.72%) SAP
13 4 (1.37%) Sitecore
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