The table below looks at the statistics for Google Analytics skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Google Analytics
Rank 461 490 480
Rank change year-on-year
+29 -10
Contract jobs citing Google Analytics 131 80 81
As % of all contract IT jobs located in the UK 0.24% 0.16% 0.17%
As % of the Business Applications category 2.72% 1.73% 1.74%
Number of daily rates quoted 92 43 55
Average daily rate
Keep up to 90%
of your Daily Rate
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£325 £275 £245
Average daily rate % change year-on-year
+18.18% +12.24%
90% offered a daily rate of more than £253 £200 £200
10% offered a daily rate of more than £545 £425 £465
UK excluding London average daily rate £300 £398 £225
% change year-on-year
-24.52% +76.66%
Number of hourly rates quoted 2 1 6
Average hourly rate £19.50 £14.02 £13.00
Average hourly rate % change year-on-year
+39.08% +7.84%
UK excluding London average hourly rate - £14.02 £13.00
% change year-on-year
- +7.84%

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised across the UK.

Business Applications Category
UK
Contract IT job ads with a match in the
Business Applications category
4808 4624 4655
As % of all contract IT jobs located in the UK 8.86% 9.03% 9.55%
Number of daily rates quoted 2805 2463 2275
Average daily rate £438 £440 £425
Average daily rate % change year-on-year
-0.56% +3.52%
90% offered a daily rate of more than £290 £275 £300
10% offered a daily rate of more than £600 £600 £550
UK excluding London average daily rate £425 £425 £405
% change year-on-year
- +4.93%
Number of hourly rates quoted 28 67 81
Average hourly rate £19.00 £30.83 £36.00
Average hourly rate % change year-on-year
-38.37% -14.36%
90% offered a hourly rate of more than £13.50 £15.00 £13.50
10% offered a hourly rate of more than £67.00 £60.15 £56.25
UK excluding London average hourly rate £17.50 £35.00 £36.00
% change year-on-year
-50.00% -2.77%

Google Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Google Analytics within the UK as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics within the UK.

Google Analytics Daily Rate Trend in the UK

Google Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics within the UK over the 3 months to 24 December 2014.

Google Analytics Daily Rate Histogram in the UK

Google Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics within the UK.

Google Analytics Hourly Rate Trend in the UK

Google Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the UK over the 3 months to 24 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +20 127 £325 +18.18% 67
London +43 77 £368 +47.00% 33
South East -23 26 £344 -18.63% 8
City of London +14 24 £340 +23.63% 14
North West -2 11 £300 - 7
Buckinghamshire -12 9 £375 -11.76%
East Sussex - 8 - -
South West -23 7 £300 -20.00% 8
Wiltshire -11 6 £313 -16.66%
Cheshire - 6 £300 - 2
Berkshire -4 5 £300 - 3
Manchester -9 5 £300 - 5
Brighton - 4 - -
Surrey -6 3 £325 +23.80% 1
East of England - 3 £354 - 2
West Midlands -4 2 £288 -4.16%
Scotland -7 2 £188 - 2
Cambridgeshire - 2 £358 - 1
Marlow - 2 - -
East Midlands +4 1 - - 3
Edinburgh -13 1 £188 - 2
Milton Keynes -16 1 £375 -11.76%
Hampshire -20 1 - - 1
Nottinghamshire - 1 - - 2
Essex - 1 £350 -
Nottingham - 1 - - 2
Sunbury-on-Thames - 1 £325 -
Basingstoke - 1 - -
Cambridge - 1 £358 - 1
Cardiff - 1 £350 -

Google Analytics
Top 30 Related IT Skills

For the 6 months to 24 December 2014, IT contractor jobs within the UK citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 229 (100.00%) Google
1 229 (100.00%) Analytics
2 98 (42.79%) Marketing
3 64 (27.95%) HTML
4 57 (24.89%) Web Analytics
5 54 (23.58%) Agile Software Development
6 52 (22.71%) JavaScript
7 42 (18.34%) CSS
7 42 (18.34%) Omniture
8 40 (17.47%) Analytical Skills
9 38 (16.59%) User Experience
9 38 (16.59%) Social Media
10 36 (15.72%) SQL
11 35 (15.28%) Finance
12 34 (14.85%) E-Commerce
12 34 (14.85%) jQuery
13 32 (13.97%) Adobe
14 31 (13.54%) Content Management
15 30 (13.10%) Digital Marketing
15 30 (13.10%) Project Management
16 29 (12.66%) WebTrends
16 29 (12.66%) SEO
17 28 (12.23%) CMS
18 23 (10.04%) Degree
19 21 (9.17%) SiteCatalyst
20 20 (8.73%) SAS
21 18 (7.86%) Ajax
22 16 (6.99%) Statistics
22 16 (6.99%) Information Architecture
22 16 (6.99%) HTML5

Google Analytics
Top Related IT Skills by Category

For the 6 months to 24 December 2014, IT contractor jobs within the UK citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 28 (12.23%) CMS
2 20 (8.73%) SAS
3 7 (3.06%) WordPress
3 7 (3.06%) Adobe CQ
4 5 (2.18%) SharePoint
4 5 (2.18%) Umbraco
5 4 (1.75%) Joomla!
5 4 (1.75%) IIS
6 3 (1.31%) Tomcat
6 3 (1.31%) Drupal
6 3 (1.31%) Node.js
7 2 (0.87%) TeamSite
7 2 (0.87%) Jetty
8 1 (0.44%) WebLogic
8 1 (0.44%) Apache
8 1 (0.44%) concrete5
8 1 (0.44%) nginx
8 1 (0.44%) SharePoint 2013
Applications
1 9 (3.93%) MS Excel
2 8 (3.49%) Photoshop
2 8 (3.49%) SPSS
3 5 (2.18%) MS PowerPoint
3 5 (2.18%) Spreadsheet
4 3 (1.31%) Adobe Illustrator
5 1 (0.44%) InDesign
5 1 (0.44%) MS Project
5 1 (0.44%) MS Office
5 1 (0.44%) MS Visio
Business Applications
1 29 (12.66%) WebTrends
2 21 (9.17%) SiteCatalyst
3 6 (2.62%) Optimost
4 1 (0.44%) Tridion
4 1 (0.44%) Dynamics CRM
4 1 (0.44%) Radian6
Cloud Services
1 8 (3.49%) Basecamp
2 2 (0.87%) SaaS
2 2 (0.87%) Google Cloud Platform
3 1 (0.44%) PaaS
3 1 (0.44%) Heroku
3 1 (0.44%) Responsys
Communications & Networking
1 8 (3.49%) Internet
2 6 (2.62%) Intranet
3 5 (2.18%) HTTP
4 1 (0.44%) HTTPS
4 1 (0.44%) SSL
4 1 (0.44%) SMS
Database & Business Intelligence
1 12 (5.24%) SQL Server
2 9 (3.93%) Big Data
3 6 (2.62%) MySQL
3 6 (2.62%) Data Warehouse
4 5 (2.18%) Data Mining
4 5 (2.18%) Hadoop
5 4 (1.75%) SQL Server Integration Services
6 3 (1.31%) PostgreSQL
6 3 (1.31%) Relational Database
7 2 (0.87%) Amazon Redshift
7 2 (0.87%) BigQuery
7 2 (0.87%) Spotfire
7 2 (0.87%) DB2
7 2 (0.87%) Oracle Database
8 1 (0.44%) MariaDB
8 1 (0.44%) MS Access
8 1 (0.44%) Apache Hive
8 1 (0.44%) NoSQL
8 1 (0.44%) QlikView
8 1 (0.44%) Base SAS
Development Applications
1 11 (4.80%) JIRA
2 8 (3.49%) Git (software)
2 8 (3.49%) Trac
3 7 (3.06%) Subversion
4 4 (1.75%) Grunt
4 4 (1.75%) Jasmine
5 3 (1.31%) Dreamweaver
6 2 (0.87%) JMeter
6 2 (0.87%) Maven
6 2 (0.87%) JUnit
6 2 (0.87%) VSS/SourceSafe
6 2 (0.87%) Eclipse
6 2 (0.87%) IntelliJ
6 2 (0.87%) Team Foundation Server
6 2 (0.87%) Mockito
6 2 (0.87%) Hudson
6 2 (0.87%) SoapUI
6 2 (0.87%) Bitbucket
6 2 (0.87%) Jenkins
7 1 (0.44%) QUnit
General
1 98 (42.79%) Marketing
2 35 (15.28%) Finance
3 11 (4.80%) Publishing
3 11 (4.80%) Banking
4 9 (3.93%) Retail
5 6 (2.62%) Advertising
6 4 (1.75%) Games
7 3 (1.31%) Automotive
8 2 (0.87%) Billing
9 1 (0.44%) Dutch Language
9 1 (0.44%) Legal
9 1 (0.44%) Pharmaceutical
9 1 (0.44%) Front Office
9 1 (0.44%) Multimedia
Job Titles
1 83 (36.24%) Analyst
2 37 (16.16%) Developer
3 33 (14.41%) Web Analyst
4 23 (10.04%) Data Analyst
5 21 (9.17%) Product Manager
6 16 (6.99%) Senior Manager
7 15 (6.55%) Senior Product Manager
8 13 (5.68%) Web Manager
9 12 (5.24%) Web Developer
9 12 (5.24%) Project Manager
10 9 (3.93%) Business Analyst
11 8 (3.49%) Designer
12 7 (3.06%) Front-End Developer
12 7 (3.06%) Senior Analyst
13 6 (2.62%) Consultant
13 6 (2.62%) Marketing Executive
13 6 (2.62%) Digital Marketing Executive
14 5 (2.18%) Web Analytics Manager
14 5 (2.18%) Content Editor
14 5 (2.18%) Performance Analyst
Libraries, Frameworks & Software Standards
1 64 (27.95%) HTML
2 42 (18.34%) CSS
3 34 (14.85%) jQuery
4 18 (7.86%) Ajax
5 16 (6.99%) HTML5
6 15 (6.55%) CSS3
7 13 (5.68%) Web Services
8 12 (5.24%) RESTful
9 10 (4.37%) AngularJS
10 7 (3.06%) Regular Expression
10 7 (3.06%) XML
10 7 (3.06%) JSON
11 6 (2.62%) .NET
12 5 (2.18%) XHTML
13 4 (1.75%) Backbone.js
13 4 (1.75%) LESS
14 3 (1.31%) Twitter Bootstrap
14 3 (1.31%) REST
14 3 (1.31%) Spring
14 3 (1.31%) Django
Miscellaneous
1 40 (17.47%) Analytical Skills
2 38 (16.59%) User Experience
2 38 (16.59%) Social Media
3 16 (6.99%) Statistics
4 14 (6.11%) Visualisation
5 8 (3.49%) Copywriting
6 7 (3.06%) W3C
6 7 (3.06%) Mobile App
7 6 (2.62%) Digital Media
7 6 (2.62%) Blog
8 5 (2.18%) Psychology
8 5 (2.18%) Human Factors
8 5 (2.18%) Data Integration
9 4 (1.75%) Data Structures
9 4 (1.75%) Management Information System
10 3 (1.31%) Clustering
10 3 (1.31%) Taxonomies
10 3 (1.31%) Computer Science
10 3 (1.31%) FMCG
10 3 (1.31%) Open Source
Operating Systems
1 6 (2.62%) Android
2 4 (1.75%) Linux
2 4 (1.75%) Apple iOS
3 1 (0.44%) Red Hat Enterprise Linux
Processes & Methodologies
1 229 (100.00%) Analytics
2 57 (24.89%) Web Analytics
3 54 (23.58%) Agile Software Development
4 34 (14.85%) E-Commerce
5 31 (13.54%) Content Management
6 30 (13.10%) Project Management
6 30 (13.10%) Digital Marketing
7 29 (12.66%) SEO
8 16 (6.99%) Information Architecture
9 15 (6.55%) CRM
9 15 (6.55%) Online Marketing
10 14 (6.11%) Email Marketing
11 12 (5.24%) Web Development
12 11 (4.80%) Pay per click
13 10 (4.37%) Product Management
13 10 (4.37%) Business Intelligence
13 10 (4.37%) Data Analysis
13 10 (4.37%) Responsive Web Design
14 9 (3.93%) Scrum
14 9 (3.93%) Usability Testing
Programming Languages
1 52 (22.71%) JavaScript
2 36 (15.72%) SQL
3 13 (5.68%) Java
4 8 (3.49%) PHP
5 7 (3.06%) R
6 5 (2.18%) VBA
7 3 (1.31%) Python
7 3 (1.31%) Ruby
8 2 (0.87%) Perl
8 2 (0.87%) C#
9 1 (0.44%) C
9 1 (0.44%) T-SQL
9 1 (0.44%) VB
Qualifications
1 23 (10.04%) Degree
2 15 (6.55%) Security Cleared
3 5 (2.18%) SC Cleared
4 2 (0.87%) BC Cleared
5 1 (0.44%) DV Cleared
Quality Assurance & Compliance
1 5 (2.18%) Data Quality
2 3 (1.31%) WAI
3 2 (0.87%) QA
System Software
1 1 (0.44%) Active Directory
1 1 (0.44%) Docker
Vendors
1 229 (100.00%) Google
2 42 (18.34%) Omniture
3 32 (13.97%) Adobe
4 13 (5.68%) Tableau
4 13 (5.68%) Twitter
5 12 (5.24%) Coremetrics
6 11 (4.80%) Salesforce.com
7 10 (4.37%) Facebook
8 9 (3.93%) Microsoft
8 9 (3.93%) DoubleClick
9 6 (2.62%) Marketo
9 6 (2.62%) Pardot
9 6 (2.62%) Eloqua
9 6 (2.62%) Maxymiser
9 6 (2.62%) ClickTale
10 5 (2.18%) Oracle
11 4 (1.75%) Business Objects
11 4 (1.75%) IBM
11 4 (1.75%) Ab Initio
12 3 (1.31%) Splunk
London
Hydrogen Group
Rate: Negotiable
Posted: 6 days ago
Central London / West End
ARC IT Recruitment Ltd
Posted: 6 days ago
Edinburgh
Cathcart Associates
Rate: £150 - £225 per week
Posted: 10 days ago
London
Templeton and Partners - SAP & UK Account
Rate: £480 - 550 per day
Posted: 10 days ago
Gloucestershire
Computer Futures
Rate: £350 - £400 per day + competitive
Posted: 13 days ago
South West England
Computer Futures
Rate: £400 - £450 per day + competitive
Posted: 21 days ago
City of London
Amoria Bond - UK
Posted: 23 days ago
City of London
Real Staffing
Rate: competitive
Posted: 23 days ago
London
Templeton and Partners - SAP & UK Account
Rate: Market related
Posted: 24 days ago
Bournemouth
Computer Futures
Posted: 27 days ago