The table below looks at the statistics for Google Analytics skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 27 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Aug 2014
Same period 2013 Same period 2012
Google Analytics
Rank 505 477 495
Rank change year-on-year
-28 +18
Contract jobs citing Google Analytics 95 98 91
As % of all contract IT jobs located in the UK 0.17% 0.18% 0.15%
As % of the Business Applications category 1.88% 2.07% 1.67%
Number of daily rates quoted 64 62 47
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£350 £300 £275
Average daily rate % change year-on-year
+16.66% +9.09%
90% offered a daily rate of more than £219 £200 £175
10% offered a daily rate of more than £566 £425 £400
UK excluding London average daily rate £275 £275 £225
% change year-on-year
- +22.22%
Number of hourly rates quoted 3 1 6
Average hourly rate £28.00 £17.69 £18.00
Average hourly rate % change year-on-year
+58.28% -1.72%
90% offered a hourly rate of more than £14.40 £17.69 £17.75
10% offered a hourly rate of more than £115.60 £17.69 £32.00
UK excluding London average hourly rate £11.00 £17.69 £18.00
% change year-on-year
-37.81% -1.72%

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised across the UK.

Business Applications Category
UK
Contract IT job ads with a match in the
Business Applications category
5059 4731 5452
As % of all contract IT jobs located in the UK 9.10% 8.86% 9.28%
Number of daily rates quoted 2644 2494 2683
Average daily rate £450 £434 £450
Average daily rate % change year-on-year
+3.80% -3.66%
90% offered a daily rate of more than £300 £295 £300
10% offered a daily rate of more than £580 £600 £581
UK excluding London average daily rate £425 £400 £438
% change year-on-year
+6.25% -8.57%
Number of hourly rates quoted 69 88 67
Average hourly rate £30.82 £17.50 £25.00
Average hourly rate % change year-on-year
+76.11% -30.00%
90% offered a hourly rate of more than £13.27 £11.80 £13.50
10% offered a hourly rate of more than £51.00 £45.00 £48.00
UK excluding London average hourly rate £31.50 £18.37 £21.50
% change year-on-year
+71.52% -14.58%

Google Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Google Analytics within the UK as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics within the UK.

Google Analytics Daily Rate Trend in the UK

Google Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics within the UK over the 3 months to 27 August 2014.

Google Analytics Daily Rate Histogram in the UK

Google Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics within the UK.

Google Analytics Hourly Rate Trend in the UK

Google Analytics
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Google Analytics within the UK over the 3 months to 27 August 2014.

Google Analytics Hourly Rate Histogram in the UK

Google Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the UK over the 3 months to 27 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -6 91 £350 +16.66% 96
London +9 62 £400 +33.33% 52
City of London +28 14 £350 -1.40% 12
South West -28 6 £288 - 3
South East -15 5 £240 -15.04% 9
North West -2 4 £300 - 16
West Midlands -8 4 £250 +4.71% 4
Manchester -2 3 - - 11
North East - 3 £280 - 1
Berkshire +8 2 £258 +7.29% 5
Buckinghamshire 0 2 £240 +20.00%
Hertfordshire -13 2 £238 -32.14% 4
East of England -23 2 £238 -47.22% 5
Wiltshire - 2 £288 - 1
Yorkshire - 2 £288 - 4
Watford - 2 £238 -
Swindon - 2 £288 - 1
Altrincham - 2 - - 2
East Midlands +2 1 £401 -5.76% 2
Surrey -5 1 - -
South Wales -17 1 - -
Bristol -21 1 - - 1
Wales -24 1 - -
West Yorkshire - 1 - - 2
Bournemouth - 1 £225 -
Harrogate - 1 £288 -
North Yorkshire - 1 £288 -
Dorset - 1 £225 -
Leeds - 1 - - 1
Liverpool - - - - 1

Google Analytics
Top 30 Related IT Skills

For the 6 months to 27 August 2014, IT contractor jobs within the UK citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 185 (100.00%) Google
1 185 (100.00%) Analytics
2 91 (49.19%) Marketing
3 77 (41.62%) HTML
4 53 (28.65%) SEO
5 44 (23.78%) CSS
6 43 (23.24%) E-Commerce
6 43 (23.24%) Digital Marketing
6 43 (23.24%) Social Media
7 38 (20.54%) SQL
8 34 (18.38%) JavaScript
9 33 (17.84%) CMS
9 33 (17.84%) Omniture
9 33 (17.84%) Content Management
10 31 (16.76%) SQL Server
11 29 (15.68%) Finance
12 28 (15.14%) Web Analytics
13 27 (14.59%) jQuery
13 27 (14.59%) SiteCatalyst
14 25 (13.51%) Degree
14 25 (13.51%) WebTrends
15 23 (12.43%) Project Management
15 23 (12.43%) XML
16 20 (10.81%) Oracle
16 20 (10.81%) Java
16 20 (10.81%) Pay per click
16 20 (10.81%) Retail
17 19 (10.27%) JSON
17 19 (10.27%) Photoshop
17 19 (10.27%) HTML5

Google Analytics
Top Related IT Skills by Category

For the 6 months to 27 August 2014, IT contractor jobs within the UK citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 33 (17.84%) CMS
2 18 (9.73%) SAS
3 11 (5.95%) IIS
4 8 (4.32%) SharePoint
5 6 (3.24%) Umbraco
6 5 (2.70%) WordPress
7 4 (2.16%) Drupal
8 3 (1.62%) Joomla!
8 3 (1.62%) WebSphere
8 3 (1.62%) MQSeries
8 3 (1.62%) SharePoint 2013
9 2 (1.08%) concrete5
9 2 (1.08%) Tomcat
9 2 (1.08%) Sitecore CMS
10 1 (0.54%) ExpressionEngine
10 1 (0.54%) Jetty
10 1 (0.54%) Apache
10 1 (0.54%) TYPO3
10 1 (0.54%) Documentum
Applications
1 19 (10.27%) Photoshop
2 13 (7.03%) MS Excel
3 11 (5.95%) MS PowerPoint
4 4 (2.16%) Fireworks
4 4 (2.16%) Adobe Illustrator
5 3 (1.62%) Spreadsheet
5 3 (1.62%) SPSS
6 2 (1.08%) InDesign
6 2 (1.08%) MS Visio
7 1 (0.54%) MS Project
7 1 (0.54%) OmniGraffle
Business Applications
1 27 (14.59%) SiteCatalyst
2 25 (13.51%) WebTrends
3 4 (2.16%) Dynamics CRM
4 2 (1.08%) Oracle CRM
5 1 (0.54%) SAP Oil and Gas
5 1 (0.54%) Magento
5 1 (0.54%) Tridion
Cloud Services
1 5 (2.70%) Amazon AWS
2 1 (0.54%) GitHub
Communications & Networking
1 12 (6.49%) Internet
2 5 (2.70%) Intranet
3 4 (2.16%) HTTP
4 2 (1.08%) FTP
5 1 (0.54%) SMS
Database & Business Intelligence
1 31 (16.76%) SQL Server
2 18 (9.73%) Data Mining
3 17 (9.19%) Relational Database
4 16 (8.65%) Hadoop
5 15 (8.11%) DB2
6 12 (6.49%) Big Data
7 6 (3.24%) Data Warehouse
8 5 (2.70%) PostgreSQL
8 5 (2.70%) SQL Server Integration Services
9 4 (2.16%) MongoDB
9 4 (2.16%) NoSQL
10 3 (1.62%) Redis
10 3 (1.62%) Oracle Database
10 3 (1.62%) MySQL
10 3 (1.62%) PowerCenter
11 1 (0.54%) Oracle BI EE
11 1 (0.54%) RDBMS
11 1 (0.54%) MariaDB
Development Applications
1 10 (5.41%) JIRA
1 10 (5.41%) Bitbucket
2 9 (4.86%) Subversion
3 4 (2.16%) SoapUI
3 4 (2.16%) Dreamweaver
4 3 (1.62%) Git (software)
4 3 (1.62%) Team Foundation Server
5 2 (1.08%) Eclipse
6 1 (0.54%) IntelliJ
6 1 (0.54%) JMeter
6 1 (0.54%) Mercurial
6 1 (0.54%) Mockito
6 1 (0.54%) Axure RP
6 1 (0.54%) Hudson
6 1 (0.54%) Jasmine
6 1 (0.54%) Maven
6 1 (0.54%) Jenkins
6 1 (0.54%) JUnit
General
1 91 (49.19%) Marketing
2 29 (15.68%) Finance
3 20 (10.81%) Retail
4 16 (8.65%) Publishing
5 14 (7.57%) Advertising
6 10 (5.41%) Pharmaceutical
7 6 (3.24%) Automotive
7 6 (3.24%) Games
7 6 (3.24%) Banking
8 5 (2.70%) German Language
9 4 (2.16%) Financial Institution
10 2 (1.08%) Telecoms
10 2 (1.08%) French Language
11 1 (0.54%) Dutch Language
11 1 (0.54%) Multimedia
11 1 (0.54%) Manufacturing
11 1 (0.54%) Front Office
11 1 (0.54%) Electronics
Job Titles
1 52 (28.11%) Analyst
2 35 (18.92%) Developer
3 12 (6.49%) Project Manager
4 11 (5.95%) Data Analyst
4 11 (5.95%) Web Analyst
5 10 (5.41%) Architect
6 9 (4.86%) Web Developer
6 9 (4.86%) Android Developer
7 8 (4.32%) PPC Manager
7 8 (4.32%) PPC Analyst
7 8 (4.32%) PPC Executive
7 8 (4.32%) Consultant
7 8 (4.32%) Content Editor
7 8 (4.32%) Web Editor
7 8 (4.32%) PPC Specialist
8 7 (3.78%) Digital Project Manager
8 7 (3.78%) Designer
9 6 (3.24%) Web Content Editor
9 6 (3.24%) Web Manager
10 5 (2.70%) Front-End Developer
Libraries, Frameworks & Software Standards
1 77 (41.62%) HTML
2 44 (23.78%) CSS
3 27 (14.59%) jQuery
4 23 (12.43%) XML
5 19 (10.27%) JSON
5 19 (10.27%) HTML5
6 12 (6.49%) .NET
7 11 (5.95%) CSS3
7 11 (5.95%) RESTful
8 10 (5.41%) Web Services
9 8 (4.32%) ASP.NET
10 7 (3.78%) SOAP
10 7 (3.78%) Ajax
10 7 (3.78%) REST
11 6 (3.24%) Middleware
12 5 (2.70%) Flash
12 5 (2.70%) JMS
12 5 (2.70%) WebSockets
12 5 (2.70%) Backbone.js
12 5 (2.70%) ASP.NET MVC
Miscellaneous
1 43 (23.24%) Social Media
2 15 (8.11%) Statistics
3 14 (7.57%) Visualisation
4 13 (7.03%) Digital Media
5 9 (4.86%) Mobile App
6 6 (3.24%) EPoS
6 6 (3.24%) Copywriting
7 5 (2.70%) Data Integration
8 4 (2.16%) Computer Science
8 4 (2.16%) W3C
8 4 (2.16%) Management Information System
8 4 (2.16%) iPad
9 3 (1.62%) Mobile Banking
9 3 (1.62%) iSeries
10 2 (1.08%) Blog
10 2 (1.08%) BBC
10 2 (1.08%) Mathematics
11 1 (0.54%) DTV
11 1 (0.54%) Fixed Income
11 1 (0.54%) Equities
Operating Systems
1 15 (8.11%) Android
2 9 (4.86%) Linux
3 7 (3.78%) Apple iOS
4 1 (0.54%) UNIX
4 1 (0.54%) Solaris
Processes & Methodologies
1 185 (100.00%) Analytics
2 53 (28.65%) SEO
3 43 (23.24%) E-Commerce
3 43 (23.24%) Digital Marketing
4 33 (17.84%) Content Management
5 28 (15.14%) Web Analytics
6 23 (12.43%) Project Management
7 20 (10.81%) Pay per click
8 17 (9.19%) Data Analysis
9 16 (8.65%) Business Intelligence
10 14 (7.57%) Data Modelling
10 14 (7.57%) TDD
11 13 (7.03%) Web Development
12 11 (5.95%) Agile Software Development
12 11 (5.95%) CRM
13 10 (5.41%) Continuous Integration
14 9 (4.86%) Email Marketing
14 9 (4.86%) Android Development
15 8 (4.32%) ETL
15 8 (4.32%) MVC
Programming Languages
1 38 (20.54%) SQL
2 34 (18.38%) JavaScript
3 20 (10.81%) Java
4 9 (4.86%) PHP
5 7 (3.78%) R
5 7 (3.78%) C#
6 3 (1.62%) Python
7 2 (1.08%) Perl
8 1 (0.54%) Objective-C
8 1 (0.54%) C++
8 1 (0.54%) C
Qualifications
1 25 (13.51%) Degree
2 2 (1.08%) BC Cleared
2 2 (1.08%) Security Cleared
2 2 (1.08%) PMP
2 2 (1.08%) PMI Certification
Quality Assurance & Compliance
1 5 (2.70%) Data Quality
2 2 (1.08%) QA
System Software
1 3 (1.62%) Active Directory
Systems Management
1 3 (1.62%) Hyperic
Vendors
1 185 (100.00%) Google
2 33 (17.84%) Omniture
3 20 (10.81%) Oracle
4 16 (8.65%) Tableau
4 16 (8.65%) Twitter
5 15 (8.11%) Facebook
6 11 (5.95%) Microsoft
7 10 (5.41%) Business Objects
8 8 (4.32%) Adobe
9 7 (3.78%) Salesforce.com
9 7 (3.78%) Splunk
10 6 (3.24%) Hitwise
11 5 (2.70%) Eloqua
11 5 (2.70%) Coremetrics
11 5 (2.70%) Sitecore
11 5 (2.70%) Marketo
11 5 (2.70%) Pardot
11 5 (2.70%) Ab Initio
12 4 (2.16%) TIBCO
13 3 (1.62%) Endeca
Norwich, Norfolk
I4 Recruitment
Rate: £350 - 500 per day + Negotiable
Posted: 11 hours ago
South Yorkshire
Progressive Recruitment
Posted: 13 hours ago
Altrincham, Cheshire
Applause IT Innovation
Rate: £175 - £200 per day
Posted: Yesterday
Altrincham, Cheshire
Rullion IT Plus
Posted: 3 days ago
Stevenage, Hertfordshire
TribePost.co.uk
Rate: £32,500 per annum
Posted: 5 days ago
London
Computer Futures
Rate: competitive
Posted: 5 days ago
London
FTSE
Salary: Highly Competitive
Posted: 6 days ago
London
Reed Technology - UK Posting Account
Rate: £200 per day
Posted: 12 days ago
City of London
Real Staffing
Rate: competitive
Posted: 14 days ago
City of London
Reed Technology - UK Posting Account
Posted: 14 days ago
City of London
Computer Futures
Rate: competitive
Posted: 15 days ago
London
Real Staffing
Rate: competitive
Posted: 22 days ago