The first table below looks at the demand for Google Analytics skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Google Analytics
Rank 502 451 480
Rank change year-on-year
-51 +29
Contract jobs citing Google Analytics 85 93 108
As % of all contract IT jobs located in the UK 0.15% 0.19% 0.18%
As % of the Business Applications category 1.76% 2.15% 1.93%
Number of daily rates quoted 65 59 41
Average daily rate £300 £250 £313
Average daily rate % change year-on-year
+20.00% -20.00%
90% offered a daily rate of more than £214 £125 £200
10% offered a daily rate of more than £465 £350 £375
UK excluding London average daily rate £300 £230 £275
% change year-on-year
+30.43% -16.36%
Number of hourly rates quoted 1 5 11
Average hourly rate £16.50 £13.50 £16.50
Average hourly rate % change year-on-year
+22.22% -18.18%
UK excluding London average hourly rate £16.50 £13.50 £14.25
% change year-on-year
+22.22% -5.26%
Business Applications Category
UK
Contract IT job ads with a match in the
Business Applications category
4825 4317 5606
As % of all contract IT jobs located in the UK 8.57% 9.05% 9.24%
Number of daily rates quoted 2739 2206 2779
Average daily rate £425 £440 £450
Average daily rate % change year-on-year
-3.40% -2.22%
90% offered a daily rate of more than £300 £300 £300
10% offered a daily rate of more than £600 £575 £600
UK excluding London average daily rate £400 £425 £433
% change year-on-year
-5.88% -1.73%
Number of hourly rates quoted 42 74 78
Average hourly rate £33.00 £37.80 £20.00
Average hourly rate % change year-on-year
-12.69% +89.00%
90% offered a hourly rate of more than £13.50 £13.50 £11.00
10% offered a hourly rate of more than £53.50 £63.50 £53.00
UK excluding London average hourly rate £33.00 £37.80 £20.00
% change year-on-year
-12.69% +89.00%

Google Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Google Analytics within the UK as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics within the UK.

Google Analytics Daily Rate Trend in the UK

Google Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics within the UK over the 3 months to 18 April 2014.

Google Analytics Daily Rate Histogram in the UK

Google Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics within the UK.

Google Analytics Hourly Rate Trend in the UK

Google Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the UK over the 3 months to 18 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
England -94 84 £300 +20.00% 71
London -25 55 £300 +6.19% 37
South East -28 9 £300 +20.00% 10
South West -16 8 £230 - 9
East of England -19 8 £425 +88.88% 2
City of London -18 7 £250 - 9
Bedfordshire - 6 £425 -
Dorset - 5 £538 - 4
Luton - 5 £425 -
Hampshire 0 3 - -
Oxfordshire -6 3 £300 +81.81% 3
Witney - 3 £300 - 1
Bournemouth - 3 £330 - 2
Reading -3 2 £329 +85.21% 2
Berkshire -8 2 £329 +85.21% 3
Hertfordshire - 2 £313 - 1
Leicestershire - 2 £200 -
Swindon - 2 £223 -
Basingstoke - 2 - -
Leicester - 2 £200 -
East Midlands - 2 £200 - 1
Wiltshire - 2 £223 -
Surrey -10 1 - -
Manchester -15 1 - - 4
North West -18 1 - - 8
Yorkshire - 1 - - 2
North Yorkshire - 1 - -
Cornwall - 1 £215 -
Devon - - - -
Middlesex - - - - 1

Google Analytics
Top 30 Related IT Skills

For the 6 months to 18 April 2014, IT contractor jobs within the UK citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 161 (100.00%) Google
1 161 (100.00%) Analytics
2 83 (51.55%) HTML
3 65 (40.37%) CSS
4 61 (37.89%) SEO
5 57 (35.40%) Marketing
6 56 (34.78%) jQuery
6 56 (34.78%) JavaScript
7 55 (34.16%) E-Commerce
8 49 (30.43%) CMS
9 42 (26.09%) SQL Server
10 37 (22.98%) C#
10 37 (22.98%) Umbraco
11 35 (21.74%) Agile Software Development
11 35 (21.74%) TDD
12 34 (21.12%) User Acceptance Testing
13 33 (20.50%) Mercurial
13 33 (20.50%) Social Media
14 32 (19.88%) Continuous Integration
14 32 (19.88%) Omniture
15 31 (19.25%) Scrum
15 31 (19.25%) XHTML
16 30 (18.63%) Git (software)
16 30 (18.63%) LESS
17 29 (18.01%) Venda
17 29 (18.01%) Windows Server 2008
17 29 (18.01%) TeamCity
17 29 (18.01%) Kanban
17 29 (18.01%) Windows
17 29 (18.01%) Windows Server 2003

Google Analytics
Top Related IT Skills by Category

For the 6 months to 18 April 2014, IT contractor jobs within the UK citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 49 (30.43%) CMS
2 37 (22.98%) Umbraco
3 10 (6.21%) IIS
4 6 (3.73%) Drupal
5 3 (1.86%) Sitecore CMS
5 3 (1.86%) WebSphere
6 2 (1.24%) concrete5
6 2 (1.24%) WordPress
6 2 (1.24%) MQSeries
6 2 (1.24%) SAS
7 1 (0.62%) SharePoint
7 1 (0.62%) Apache
7 1 (0.62%) ExpressionEngine
7 1 (0.62%) Joomla!
7 1 (0.62%) Sitefinity
Applications
1 25 (15.53%) Photoshop
2 9 (5.59%) Adobe Illustrator
3 7 (4.35%) MS Excel
3 7 (4.35%) MS PowerPoint
4 5 (3.11%) Spreadsheet
5 4 (2.48%) MS Office
6 3 (1.86%) InDesign
6 3 (1.86%) PowerPivot
7 2 (1.24%) Fireworks
8 1 (0.62%) SPSS
8 1 (0.62%) OmniGraffle
Business Applications
1 17 (10.56%) SiteCatalyst
2 9 (5.59%) WebTrends
3 4 (2.48%) Dynamics CRM
4 1 (0.62%) SAP Oil and Gas
Cloud Services
1 10 (6.21%) Amazon AWS
2 5 (3.11%) SaaS
3 4 (2.48%) GitHub
4 1 (0.62%) Cloud Computing
4 1 (0.62%) Amazon S3
Communications & Networking
1 6 (3.73%) Internet
2 4 (2.48%) Intranet
3 2 (1.24%) FTP
Database & Business Intelligence
1 42 (26.09%) SQL Server
2 26 (16.15%) SQL Server 2008
3 7 (4.35%) MySQL
3 7 (4.35%) Big Data
4 6 (3.73%) Relational Database
5 5 (3.11%) Data Warehouse
6 4 (2.48%) DB2
6 4 (2.48%) Data Mining
7 3 (1.86%) ProClarity
7 3 (1.86%) Hadoop
8 2 (1.24%) MongoDB
8 2 (1.24%) NoSQL
8 2 (1.24%) MariaDB
8 2 (1.24%) Redis
8 2 (1.24%) PowerCenter
8 2 (1.24%) PostgreSQL
9 1 (0.62%) RDBMS
9 1 (0.62%) Star Schema
9 1 (0.62%) SQL Server Analysis Services
9 1 (0.62%) SQL Server Integration Services
Development Applications
1 33 (20.50%) Mercurial
2 30 (18.63%) Git (software)
3 29 (18.01%) TeamCity
4 6 (3.73%) Subversion
5 5 (3.11%) JIRA
6 4 (2.48%) Team Foundation Server
7 3 (1.86%) Bitbucket
7 3 (1.86%) Axure RP
7 3 (1.86%) SoapUI
8 1 (0.62%) Xcode
8 1 (0.62%) Eclipse
8 1 (0.62%) Firebug
8 1 (0.62%) PhoneGap
General
1 57 (35.40%) Marketing
2 22 (13.66%) Retail
3 9 (5.59%) Finance
4 8 (4.97%) Games
5 6 (3.73%) Advertising
6 5 (3.11%) Telecoms
7 3 (1.86%) French Language
8 2 (1.24%) Publishing
8 2 (1.24%) Banking
9 1 (0.62%) Manufacturing
9 1 (0.62%) Electronics
9 1 (0.62%) Financial Institution
9 1 (0.62%) Pharmaceutical
9 1 (0.62%) Spanish Language
Job Titles
1 53 (32.92%) Developer
2 26 (16.15%) Analyst
3 24 (14.91%) Front-End Developer
4 18 (11.18%) Web Developer
5 12 (7.45%) Web Editor
6 10 (6.21%) Data Analyst
7 9 (5.59%) Content Editor
8 8 (4.97%) CSS Developer
9 7 (4.35%) Architect
9 7 (4.35%) Web Content Editor
10 6 (3.73%) Designer
10 6 (3.73%) Business Analyst
10 6 (3.73%) Senior Analyst
11 5 (3.11%) Senior Developer
11 5 (3.11%) Project Manager
11 5 (3.11%) User Experience Designer
12 4 (2.48%) Insight Analyst
12 4 (2.48%) Web Analyst
12 4 (2.48%) Business Data Analyst
12 4 (2.48%) Content Manager
Libraries, Frameworks & Software Standards
1 83 (51.55%) HTML
2 65 (40.37%) CSS
3 56 (34.78%) jQuery
4 31 (19.25%) XHTML
5 30 (18.63%) LESS
6 25 (15.53%) Twitter Bootstrap
7 23 (14.29%) HTML5
8 22 (13.66%) XML
9 12 (7.45%) Ajax
10 11 (6.83%) JSON
10 11 (6.83%) AngularJS
11 9 (5.59%) .NET
12 8 (4.97%) Flash
12 8 (4.97%) XSLT
13 7 (4.35%) Web Services
13 7 (4.35%) CSS3
14 5 (3.11%) Middleware
14 5 (3.11%) JMS
14 5 (3.11%) SOAP
14 5 (3.11%) ASP.NET
Miscellaneous
1 33 (20.50%) Social Media
2 15 (9.32%) Mobile App
3 9 (5.59%) Digital Media
4 8 (4.97%) W3C
5 6 (3.73%) Blog
6 5 (3.11%) Computer Science
6 5 (3.11%) Statistics
7 4 (2.48%) New Media
7 4 (2.48%) Management Information System
8 3 (1.86%) iSeries
8 3 (1.86%) Online Games
8 3 (1.86%) Copywriting
9 2 (1.24%) Open Source
9 2 (1.24%) Social Network
9 2 (1.24%) Mathematics
10 1 (0.62%) Streaming Video
10 1 (0.62%) DTV
10 1 (0.62%) Client/Server
10 1 (0.62%) Visualisation
10 1 (0.62%) iPhone
Operating Systems
1 29 (18.01%) Windows Server 2008
1 29 (18.01%) Windows
1 29 (18.01%) Windows Server 2003
2 9 (5.59%) Linux
3 8 (4.97%) Apple iOS
4 7 (4.35%) Android
Processes & Methodologies
1 161 (100.00%) Analytics
2 61 (37.89%) SEO
3 55 (34.16%) E-Commerce
4 35 (21.74%) Agile Software Development
4 35 (21.74%) TDD
5 34 (21.12%) User Acceptance Testing
6 32 (19.88%) Continuous Integration
7 31 (19.25%) Scrum
8 29 (18.01%) Kanban
9 26 (16.15%) Continuous Improvement
10 25 (15.53%) BDD
11 22 (13.66%) Content Management
12 21 (13.04%) Responsive Web Design
13 20 (12.42%) Web Analytics
14 19 (11.80%) Web Development
15 18 (11.18%) Digital Marketing
16 16 (9.94%) Project Management
17 13 (8.07%) CRM
18 12 (7.45%) Pay per click
19 10 (6.21%) Business Intelligence
Programming Languages
1 56 (34.78%) JavaScript
2 37 (22.98%) C#
3 24 (14.91%) SQL
4 9 (5.59%) PHP
5 8 (4.97%) Java
6 4 (2.48%) C++
7 3 (1.86%) PL/SQL
7 3 (1.86%) C
8 2 (1.24%) Python
8 2 (1.24%) Objective-C
9 1 (0.62%) VB
Qualifications
1 25 (15.53%) Degree
Quality Assurance & Compliance
1 7 (4.35%) QA
Systems Management
1 3 (1.86%) EMC NetWorker
Vendors
1 161 (100.00%) Google
2 32 (19.88%) Omniture
3 29 (18.01%) Venda
4 19 (11.80%) Adobe
5 16 (9.94%) Facebook
6 14 (8.70%) Twitter
7 9 (5.59%) Business Objects
8 8 (4.97%) Salesforce.com
9 7 (4.35%) IBM
9 7 (4.35%) Coremetrics
10 6 (3.73%) Sitecore
10 6 (3.73%) Microsoft
11 4 (2.48%) Oracle
11 4 (2.48%) TIBCO
12 3 (1.86%) ATG
12 3 (1.86%) Endeca
13 2 (1.24%) Vertica
13 2 (1.24%) Tableau
13 2 (1.24%) EPiServer
13 2 (1.24%) Informatica
London
Hydrogen Group
Rate: £280.00 - £1000.00 per day
Posted: 2 days ago
Windsor, Berkshire
TELSTRA Associates
Rate: From £200 to £400 per day £250-350 per day
Posted: 3 days ago
Reading, Berkshire
Austin Fraser
Rate: £320 - £370 per day + DOE
Posted: 4 days ago
London
Hydrogen Group
Posted: 5 days ago