The first table below looks at the demand for Google Analytics skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 29 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
29 Jul 2014
Same period 2013 Same period 2012
Google Analytics
Rank 487 475 468
Rank change year-on-year
-12 -7
Contract jobs citing Google Analytics 102 88 101
As % of all contract IT jobs located in the UK 0.19% 0.17% 0.17%
As % of the Business Applications category 2.01% 1.92% 1.90%
Number of daily rates quoted 71 52 46
Average daily rate
Keep up to 90%
of your Daily Rate
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£300 £305 £283
Average daily rate % change year-on-year
-1.63% +7.96%
90% offered a daily rate of more than £181 £200 £201
10% offered a daily rate of more than £450 £438 £400
UK excluding London average daily rate £300 £300 £230
% change year-on-year
- +30.43%
Number of hourly rates quoted 2 2 6
Average hourly rate £74.25 £12.50 £28.25
Average hourly rate % change year-on-year
+494.00% -55.75%
90% offered a hourly rate of more than £23.65 £12.50 £18.00
10% offered a hourly rate of more than £124.85 £12.50 £38.86
UK excluding London average hourly rate £11.00 - £28.25
Business Applications Category
UK
Contract IT job ads with a match in the
Business Applications category
5076 4592 5317
As % of all contract IT jobs located in the UK 9.29% 8.98% 9.17%
Number of daily rates quoted 2608 2346 2576
Average daily rate £433 £425 £450
Average daily rate % change year-on-year
+1.76% -5.55%
90% offered a daily rate of more than £300 £295 £300
10% offered a daily rate of more than £575 £600 £575
UK excluding London average daily rate £425 £413 £438
% change year-on-year
+3.03% -5.71%
Number of hourly rates quoted 68 78 57
Average hourly rate £31.77 £20.00 £35.00
Average hourly rate % change year-on-year
+58.82% -42.85%
90% offered a hourly rate of more than £13.62 £12.50 £14.25
10% offered a hourly rate of more than £47.50 £44.97 £60.00
UK excluding London average hourly rate £31.50 £20.00 £32.50
% change year-on-year
+57.50% -38.46%

Google Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Google Analytics within the UK as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics within the UK.

Google Analytics Daily Rate Trend in the UK

Google Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics within the UK over the 3 months to 29 July 2014.

Google Analytics Daily Rate Histogram in the UK

Google Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics within the UK.

Google Analytics Hourly Rate Trend in the UK

Google Analytics
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Google Analytics within the UK over the 3 months to 29 July 2014.

Google Analytics Hourly Rate Histogram in the UK

Google Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the UK over the 3 months to 29 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +19 100 £300 -3.22% 85
London +16 67 £350 +7.69% 43
City of London +36 19 £350 -17.64% 12
South East 0 14 £215 -23.89% 9
Berkshire +15 11 £190 -20.83%
South West -27 10 £300 - 6
Maidenhead +1 7 £190 -20.83%
Wiltshire - 6 £300 - 1
West Midlands -12 5 £250 -7.40% 3
Swindon - 5 £300 - 1
Buckinghamshire - 3 £240 - 1
Yorkshire +6 2 - - 5
Wokingham - 2 £289 -
West Yorkshire +8 1 - - 3
Surrey 0 1 - - 1
Leeds -2 1 - - 3
East Midlands -5 1 £401 -5.76% 3
Leicester - 1 £401 - 1
Newbury - 1 - -
Bristol - 1 - - 3
Oxfordshire - 1 - -
Leicestershire - 1 £401 - 1
Dorset - 1 £225 - 1
Slough - 1 - -
Bournemouth - 1 £225 - 1
Reading - 1 - -
Redhill - - - -
Rotherham - - - -
Ruislip - - - -
Salford - - - - 1

Google Analytics
Top 30 Related IT Skills

For the 6 months to 29 July 2014, IT contractor jobs within the UK citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 182 (100.00%) Google
1 182 (100.00%) Analytics
2 85 (46.70%) HTML
3 81 (44.51%) Marketing
4 67 (36.81%) SEO
5 56 (30.77%) E-Commerce
6 54 (29.67%) CSS
7 45 (24.73%) CMS
7 45 (24.73%) JavaScript
8 44 (24.18%) SQL Server
9 38 (20.88%) jQuery
10 36 (19.78%) SQL
11 35 (19.23%) Omniture
12 34 (18.68%) Digital Marketing
13 29 (15.93%) Web Analytics
13 29 (15.93%) Social Media
14 27 (14.84%) TDD
15 25 (13.74%) WebTrends
16 24 (13.19%) C#
16 24 (13.19%) XML
16 24 (13.19%) Retail
16 24 (13.19%) Continuous Integration
16 24 (13.19%) SiteCatalyst
16 24 (13.19%) HTML5
17 23 (12.64%) Agile Software Development
17 23 (12.64%) Content Management
18 22 (12.09%) Photoshop
18 22 (12.09%) Finance
19 21 (11.54%) Degree
19 21 (11.54%) Pay per click

Google Analytics
Top Related IT Skills by Category

For the 6 months to 29 July 2014, IT contractor jobs within the UK citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 45 (24.73%) CMS
2 21 (11.54%) Umbraco
3 18 (9.89%) SAS
4 11 (6.04%) IIS
5 7 (3.85%) Drupal
6 6 (3.30%) SharePoint
7 3 (1.65%) WebSphere
7 3 (1.65%) SharePoint 2013
7 3 (1.65%) MQSeries
7 3 (1.65%) WordPress
8 2 (1.10%) Sitecore CMS
9 1 (0.55%) ExpressionEngine
9 1 (0.55%) concrete5
9 1 (0.55%) TYPO3
9 1 (0.55%) Joomla!
9 1 (0.55%) Documentum
9 1 (0.55%) Apache
9 1 (0.55%) Tomcat
Applications
1 22 (12.09%) Photoshop
2 13 (7.14%) MS Excel
2 13 (7.14%) MS PowerPoint
3 4 (2.20%) Fireworks
3 4 (2.20%) Adobe Illustrator
4 2 (1.10%) InDesign
4 2 (1.10%) Spreadsheet
4 2 (1.10%) MS Visio
4 2 (1.10%) SPSS
5 1 (0.55%) MS Project
5 1 (0.55%) OmniGraffle
Business Applications
1 25 (13.74%) WebTrends
2 24 (13.19%) SiteCatalyst
3 4 (2.20%) Dynamics CRM
4 2 (1.10%) Oracle CRM
5 1 (0.55%) SAP Oil and Gas
5 1 (0.55%) Magento
Cloud Services
1 8 (4.40%) Amazon AWS
2 1 (0.55%) GitHub
Communications & Networking
1 10 (5.49%) Internet
2 4 (2.20%) HTTP
3 3 (1.65%) Intranet
4 2 (1.10%) FTP
5 1 (0.55%) SMS
Database & Business Intelligence
1 44 (24.18%) SQL Server
2 19 (10.44%) Data Mining
3 18 (9.89%) Relational Database
4 16 (8.79%) Hadoop
5 15 (8.24%) DB2
6 14 (7.69%) SQL Server 2008
7 13 (7.14%) Big Data
8 6 (3.30%) Data Warehouse
9 5 (2.75%) SQL Server Integration Services
10 4 (2.20%) MongoDB
10 4 (2.20%) NoSQL
10 4 (2.20%) PostgreSQL
11 3 (1.65%) MySQL
11 3 (1.65%) PowerCenter
11 3 (1.65%) Redis
12 2 (1.10%) Oracle Database
13 1 (0.55%) QlikView
13 1 (0.55%) Oracle BI EE
13 1 (0.55%) ProClarity
13 1 (0.55%) RDBMS
Development Applications
1 18 (9.89%) Git (software)
2 16 (8.79%) Mercurial
3 15 (8.24%) Kiln
3 15 (8.24%) TeamCity
4 9 (4.95%) JIRA
4 9 (4.95%) Bitbucket
5 7 (3.85%) Subversion
6 4 (2.20%) Dreamweaver
7 3 (1.65%) Team Foundation Server
7 3 (1.65%) SoapUI
8 1 (0.55%) Axure RP
8 1 (0.55%) Eclipse
8 1 (0.55%) Firebug
General
1 81 (44.51%) Marketing
2 24 (13.19%) Retail
3 22 (12.09%) Finance
4 14 (7.69%) Publishing
5 13 (7.14%) Advertising
6 10 (5.49%) Pharmaceutical
7 7 (3.85%) Games
8 6 (3.30%) Banking
9 5 (2.75%) Automotive
9 5 (2.75%) German Language
10 4 (2.20%) Financial Institution
11 2 (1.10%) Telecoms
11 2 (1.10%) French Language
12 1 (0.55%) Electronics
12 1 (0.55%) Manufacturing
Job Titles
1 48 (26.37%) Developer
2 42 (23.08%) Analyst
3 19 (10.44%) Front-End Developer
4 12 (6.59%) Project Manager
4 12 (6.59%) Data Analyst
5 11 (6.04%) Web Developer
6 10 (5.49%) Architect
6 10 (5.49%) Web Analyst
7 8 (4.40%) PPC Specialist
7 8 (4.40%) PPC Manager
7 8 (4.40%) PPC Analyst
7 8 (4.40%) Android Developer
7 8 (4.40%) PPC Executive
8 7 (3.85%) Content Editor
8 7 (3.85%) Web Editor
8 7 (3.85%) Digital Project Manager
8 7 (3.85%) Consultant
9 6 (3.30%) Designer
10 5 (2.75%) Web Content Editor
10 5 (2.75%) Webmaster
Libraries, Frameworks & Software Standards
1 85 (46.70%) HTML
2 54 (29.67%) CSS
3 38 (20.88%) jQuery
4 24 (13.19%) HTML5
4 24 (13.19%) XML
5 18 (9.89%) LESS
6 17 (9.34%) JSON
7 14 (7.69%) XHTML
8 12 (6.59%) Twitter Bootstrap
9 11 (6.04%) Ajax
9 11 (6.04%) .NET
10 10 (5.49%) Web Services
10 10 (5.49%) CSS3
11 9 (4.95%) RESTful
12 8 (4.40%) ASP.NET
13 7 (3.85%) AngularJS
14 6 (3.30%) REST
14 6 (3.30%) SOAP
15 5 (2.75%) Middleware
15 5 (2.75%) JMS
Miscellaneous
1 29 (15.93%) Social Media
2 16 (8.79%) Digital Media
3 13 (7.14%) Mobile App
4 6 (3.30%) EPoS
4 6 (3.30%) W3C
4 6 (3.30%) Visualisation
5 5 (2.75%) Data Integration
5 5 (2.75%) Copywriting
5 5 (2.75%) Statistics
6 4 (2.20%) Management Information System
6 4 (2.20%) iPad
7 3 (1.65%) Mobile Banking
7 3 (1.65%) Computer Science
7 3 (1.65%) iSeries
8 2 (1.10%) Mathematics
8 2 (1.10%) BBC
8 2 (1.10%) New Media
9 1 (0.55%) Enterprise Software
9 1 (0.55%) Fixed Income
9 1 (0.55%) Equities
Operating Systems
1 15 (8.24%) Windows
1 15 (8.24%) Windows Server 2003
1 15 (8.24%) Windows Server 2008
2 14 (7.69%) Android
3 9 (4.95%) Linux
4 7 (3.85%) Apple iOS
5 1 (0.55%) UNIX
5 1 (0.55%) Solaris
Processes & Methodologies
1 182 (100.00%) Analytics
2 67 (36.81%) SEO
3 56 (30.77%) E-Commerce
4 34 (18.68%) Digital Marketing
5 29 (15.93%) Web Analytics
6 27 (14.84%) TDD
7 24 (13.19%) Continuous Integration
8 23 (12.64%) Agile Software Development
8 23 (12.64%) Content Management
9 21 (11.54%) Pay per click
10 19 (10.44%) User Acceptance Testing
10 19 (10.44%) Project Management
11 18 (9.89%) Data Analysis
11 18 (9.89%) Scrum
12 17 (9.34%) Business Intelligence
12 17 (9.34%) Kanban
13 16 (8.79%) Data Modelling
13 16 (8.79%) Responsive Web Design
14 14 (7.69%) BDD
14 14 (7.69%) Continuous Improvement
Programming Languages
1 45 (24.73%) JavaScript
2 36 (19.78%) SQL
3 24 (13.19%) C#
4 17 (9.34%) Java
5 8 (4.40%) PHP
6 3 (1.65%) Python
7 1 (0.55%) Objective-C
7 1 (0.55%) PL/SQL
7 1 (0.55%) C
7 1 (0.55%) C++
Qualifications
1 21 (11.54%) Degree
2 2 (1.10%) BC Cleared
2 2 (1.10%) Security Cleared
2 2 (1.10%) PMP
2 2 (1.10%) PMI Certification
Quality Assurance & Compliance
1 5 (2.75%) Data Quality
2 2 (1.10%) QA
System Software
1 3 (1.65%) Active Directory
Systems Management
1 3 (1.65%) Hyperic
Vendors
1 182 (100.00%) Google
2 35 (19.23%) Omniture
3 18 (9.89%) Oracle
4 15 (8.24%) Venda
5 14 (7.69%) Tableau
5 14 (7.69%) Facebook
6 13 (7.14%) Twitter
7 11 (6.04%) Business Objects
7 11 (6.04%) Adobe
8 10 (5.49%) Microsoft
9 6 (3.30%) Hitwise
10 5 (2.75%) Splunk
10 5 (2.75%) Sitecore
10 5 (2.75%) Ab Initio
11 4 (2.20%) Salesforce.com
11 4 (2.20%) TIBCO
11 4 (2.20%) Coremetrics
12 3 (1.65%) Endeca
12 3 (1.65%) Vertica
12 3 (1.65%) Informatica
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