The table below looks at the statistics for Google Analytics skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 29 May 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
29 May 2015
Same period 2014 Same period 2013
Google Analytics
Rank 451 507 453
Rank change year-on-year
+56 -54
Contract jobs citing Google Analytics 146 88 101
As % of all contract IT jobs located in the UK 0.27% 0.17% 0.21%
As % of the Cloud Services category 5.11% 4.51% 9.02%
Number of daily rates quoted 80 61 65
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£325 £300 £250
Average daily rate % change year-on-year
+8.33% +20.00%
90% offered a daily rate of more than £199 £145 £110
10% offered a daily rate of more than £500 £479 £433
UK excluding London average daily rate £300 £300 £231
% change year-on-year
- +29.72%
Number of hourly rates quoted 3 1 7
Average hourly rate £16.43 £32.00 £12.50
Average hourly rate % change year-on-year
-48.65% +156.00%
UK excluding London average hourly rate - - £13.50

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised across the UK.

Cloud Services Category
UK
Contract IT job ads with a match in the
Cloud Services category
2857 1950 1120
As % of all contract IT jobs located in the UK 5.36% 3.68% 2.37%
Number of daily rates quoted 1845 1247 732
Average daily rate £413 £418 £350
Average daily rate % change year-on-year
-1.19% +19.28%
90% offered a daily rate of more than £250 £300 £225
10% offered a daily rate of more than £600 £525 £500
UK excluding London average daily rate £400 £400 £325
% change year-on-year
- +23.07%
Number of hourly rates quoted 77 37 32
Average hourly rate £30.00 £16.25 £26.00
Average hourly rate % change year-on-year
+84.61% -37.50%
90% offered a hourly rate of more than £14.75 £8.72 £12.50
10% offered a hourly rate of more than £40.00 £32.00 £52.40
UK excluding London average hourly rate £25.00 £13.00 £27.25
% change year-on-year
+92.30% -52.29%

Google Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Google Analytics within the UK as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics within the UK.

Google Analytics Daily Rate Trend in the UK

Google Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics within the UK over the 3 months to 29 May 2015.

Google Analytics Daily Rate Histogram in the UK

Google Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics within the UK.

Google Analytics Hourly Rate Trend in the UK

Google Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the UK over the 3 months to 29 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +26 137 £328 +9.16% 84
London +28 70 £363 +18.85% 35
South East +1 26 £350 +16.66% 10
East Midlands +14 17 £275 +37.50% 4
Berkshire +5 15 £263 -9.09% 2
Leicestershire +13 13 £283 +41.25% 1
City of London +17 12 £330 +14.78% 12
East of England +10 9 - - 3
Bracknell - 7 £238 -
South West +7 6 £350 +16.66% 6
Hampshire +3 6 £375 - 1
Cambridgeshire - 6 - -
Scotland - 6 £260 - 1
Leicester +8 4 £223 +11.25% 1
Swindon +4 4 £350 +16.66% 1
Reading +1 4 £275 -20.28%
Wiltshire -1 4 £350 +16.66% 2
West Midlands -6 4 £375 - 5
Glasgow - 4 £245 -
Basingstoke +2 3 £350 -
Leeds -10 3 £268 - 1
Hertfordshire -10 3 - - 3
West Yorkshire -12 3 £268 - 1
Yorkshire -18 3 £268 - 8
Oxfordshire -21 3 £530 +76.66% 1
Northamptonshire - 3 £275 - 1
Watford - 3 - - 2
Hinckley - 2 £290 -
Edinburgh - 2 £369 - 1
North West - 2 £300 - 12

Google Analytics
Top 30 Related IT Skills

For the 6 months to 29 May 2015, IT contractor jobs within the UK citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 240 (100.00%) Analytics
2 239 (99.58%) Google
3 79 (32.92%) Marketing
3 79 (32.92%) HTML
4 66 (27.50%) Adobe
5 63 (26.25%) Web Analytics
6 56 (23.33%) JavaScript
7 54 (22.50%) SEO
8 52 (21.67%) E-Commerce
9 50 (20.83%) CSS
9 50 (20.83%) Agile Software Development
10 49 (20.42%) Analytical Skills
11 47 (19.58%) Adobe Analytics
12 43 (17.92%) Degree
13 42 (17.50%) CMS
13 42 (17.50%) SQL
14 40 (16.67%) WebTrends
14 40 (16.67%) Omniture
15 38 (15.83%) Content Management
15 38 (15.83%) User Experience
16 36 (15.00%) Finance
17 34 (14.17%) Social Media
18 28 (11.67%) Tableau
19 27 (11.25%) Data Analysis
20 24 (10.00%) Project Management
21 23 (9.58%) .NET
21 23 (9.58%) MS Excel
21 23 (9.58%) Retail
21 23 (9.58%) HTML5
22 22 (9.17%) CSS3

Google Analytics
Top Related IT Skills by Category

For the 6 months to 29 May 2015, IT contractor jobs within the UK citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 42 (17.50%) CMS
2 15 (6.25%) Adobe Experience Manager
3 10 (4.17%) Oracle Workflow
3 10 (4.17%) Drupal
4 9 (3.75%) SAS
5 7 (2.92%) WordPress
5 7 (2.92%) Sitecore CMS
6 6 (2.50%) WebSphere
6 6 (2.50%) Umbraco
7 5 (2.08%) WebLogic
7 5 (2.08%) IIS
8 4 (1.67%) SharePoint
9 3 (1.25%) Node.js
9 3 (1.25%) Confluence
9 3 (1.25%) Apache
10 2 (0.83%) NetWeaver
10 2 (0.83%) BizTalk Server
11 1 (0.42%) ExpressionEngine
11 1 (0.42%) TYPO3
11 1 (0.42%) Joomla!
Applications
1 23 (9.58%) MS Excel
2 12 (5.00%) Spreadsheet
3 11 (4.58%) Photoshop
4 7 (2.92%) MS Office
5 6 (2.50%) SPSS
6 5 (2.08%) MS PowerPoint
7 2 (0.83%) Adobe Illustrator
8 1 (0.42%) PowerPivot
8 1 (0.42%) Fireworks
Business Applications
1 40 (16.67%) WebTrends
2 10 (4.17%) Adobe Campaign
3 5 (2.08%) Optimost
4 1 (0.42%) Radian6
Cloud Services
1 47 (19.58%) Adobe Analytics
2 6 (2.50%) Amazon AWS
3 5 (2.08%) Google Cloud Platform
3 5 (2.08%) Microsoft Azure
4 3 (1.25%) Amazon CloudWatch
4 3 (1.25%) PaaS
5 2 (0.83%) SaaS
6 1 (0.42%) Yammer
6 1 (0.42%) GitHub
6 1 (0.42%) Heroku
6 1 (0.42%) Google App Engine
Communications & Networking
1 10 (4.17%) Intranet
1 10 (4.17%) Internet
2 7 (2.92%) SMS
3 5 (2.08%) SSL
4 2 (0.83%) DNS
5 1 (0.42%) HTTP
Database & Business Intelligence
1 16 (6.67%) Data Warehouse
2 15 (6.25%) SQL Server
3 13 (5.42%) Oracle Database
4 12 (5.00%) Data Mining
5 11 (4.58%) Oracle Database 11g
6 10 (4.17%) Oracle Database 10g
6 10 (4.17%) Oracle BI EE
7 7 (2.92%) MySQL
8 5 (2.08%) SQL Server Integration Services
9 4 (1.67%) SQL Server Reporting Services
9 4 (1.67%) PostgreSQL
9 4 (1.67%) DB2
9 4 (1.67%) BigQuery
10 3 (1.25%) SQL Server 2012
10 3 (1.25%) QlikView
11 2 (0.83%) Hadoop
11 2 (0.83%) NoSQL
11 2 (0.83%) SQL Server 2008
11 2 (0.83%) SQL Server Analysis Services
11 2 (0.83%) Relational Database
Development Applications
1 8 (3.33%) Subversion
2 7 (2.92%) Firebug
2 7 (2.92%) Fiddler
2 7 (2.92%) Git (software)
3 6 (2.50%) Visual Studio
3 6 (2.50%) Team Foundation Server
4 4 (1.67%) SoapUI
4 4 (1.67%) Selenium
5 3 (1.25%) Psake
5 3 (1.25%) TestComplete
5 3 (1.25%) TeamCity
5 3 (1.25%) LoadRunner
5 3 (1.25%) JIRA
6 2 (0.83%) Dreamweaver
6 2 (0.83%) Jasmine
7 1 (0.42%) Bower
7 1 (0.42%) Bitbucket
7 1 (0.42%) Jenkins
7 1 (0.42%) Redmine
7 1 (0.42%) Grunt
General
1 79 (32.92%) Marketing
2 36 (15.00%) Finance
3 23 (9.58%) Retail
4 19 (7.92%) Publishing
5 11 (4.58%) Banking
6 4 (1.67%) Multimedia
6 4 (1.67%) Back Office
7 3 (1.25%) Games
8 2 (0.83%) Advertising
8 2 (0.83%) Legal
8 2 (0.83%) Pharmaceutical
9 1 (0.42%) Manufacturing
9 1 (0.42%) Telecoms
9 1 (0.42%) Financial Institution
9 1 (0.42%) Billing
9 1 (0.42%) Local Government
9 1 (0.42%) Retail Banking
Job Titles
1 69 (28.75%) Analyst
2 41 (17.08%) Developer
3 33 (13.75%) Web Analyst
4 14 (5.83%) Consultant
5 12 (5.00%) Product Manager
6 11 (4.58%) Data Analyst
6 11 (4.58%) Performance Analyst
7 10 (4.17%) Oracle Developer
8 9 (3.75%) Front-End Developer
8 9 (3.75%) Senior Manager
9 8 (3.33%) Senior Product Manager
9 8 (3.33%) Project Manager
10 7 (2.92%) Web Developer
10 7 (2.92%) Content Editor
11 6 (2.50%) Web Editor
11 6 (2.50%) Oracle Database Developer
11 6 (2.50%) Database Developer
11 6 (2.50%) Web Analytics Consultant
12 5 (2.08%) Designer
12 5 (2.08%) Junior
Libraries, Frameworks & Software Standards
1 79 (32.92%) HTML
2 50 (20.83%) CSS
3 23 (9.58%) .NET
3 23 (9.58%) HTML5
4 22 (9.17%) CSS3
5 21 (8.75%) jQuery
6 19 (7.92%) ASP.NET
7 17 (7.08%) XML
8 15 (6.25%) Web Services
9 9 (3.75%) RESTful
9 9 (3.75%) .NET Framework
10 7 (2.92%) Ajax
11 6 (2.50%) XHTML
11 6 (2.50%) AngularJS
12 5 (2.08%) Twitter Bootstrap
12 5 (2.08%) Sass
13 4 (1.67%) WebSphere MQ
13 4 (1.67%) WebSphere Message Broker
14 3 (1.25%) LESS
14 3 (1.25%) J2EE
Miscellaneous
1 49 (20.42%) Analytical Skills
2 38 (15.83%) User Experience
3 34 (14.17%) Social Media
4 18 (7.50%) Visualisation
5 16 (6.67%) Computer Science
6 13 (5.42%) Statistics
7 10 (4.17%) Mobile App
8 8 (3.33%) Digital Media
9 5 (2.08%) Psychology
9 5 (2.08%) Human Factors
9 5 (2.08%) W3C
10 3 (1.25%) iSeries
10 3 (1.25%) NHS
11 2 (0.83%) Graphic Design
11 2 (0.83%) Clustering
11 2 (0.83%) Management Information System
11 2 (0.83%) GIS
11 2 (0.83%) AS400
11 2 (0.83%) Mathematics
11 2 (0.83%) Data Integration
Operating Systems
1 11 (4.58%) Android
1 11 (4.58%) Apple iOS
2 9 (3.75%) Linux
3 7 (2.92%) Windows
4 6 (2.50%) Red Hat Enterprise Linux
5 4 (1.67%) UNIX
6 1 (0.42%) Windows Phone
6 1 (0.42%) Solaris
6 1 (0.42%) Windows Mobile
Processes & Methodologies
1 240 (100.00%) Analytics
2 63 (26.25%) Web Analytics
3 54 (22.50%) SEO
4 52 (21.67%) E-Commerce
5 50 (20.83%) Agile Software Development
6 38 (15.83%) Content Management
7 27 (11.25%) Data Analysis
8 24 (10.00%) Project Management
9 21 (8.75%) Multivariate Testing
10 20 (8.33%) Workflow
11 17 (7.08%) Web Development
12 16 (6.67%) Pay per click
12 16 (6.67%) ETL
13 14 (5.83%) Campaign Management
13 14 (5.83%) Digital Marketing
14 12 (5.00%) System Testing
15 11 (4.58%) SOA
15 11 (4.58%) Data Modelling
16 10 (4.17%) CRM
16 10 (4.17%) ITIL
Programming Languages
1 56 (23.33%) JavaScript
2 42 (17.50%) SQL
3 18 (7.50%) Java
4 14 (5.83%) Python
5 12 (5.00%) C#
5 12 (5.00%) PL/SQL
6 10 (4.17%) Ruby
6 10 (4.17%) VB.NET
6 10 (4.17%) VBScript
6 10 (4.17%) R
7 8 (3.33%) PHP
8 5 (2.08%) C
8 5 (2.08%) T-SQL
9 4 (1.67%) PowerShell
10 3 (1.25%) Scala
10 3 (1.25%) VB
10 3 (1.25%) VBA
11 2 (0.83%) Objective-C
12 1 (0.42%) PHP5
12 1 (0.42%) Embedded C++
Qualifications
1 43 (17.92%) Degree
2 7 (2.92%) Security Cleared
3 1 (0.42%) SC Cleared
3 1 (0.42%) PRINCE2 Certification
Quality Assurance & Compliance
1 7 (2.92%) QA
2 1 (0.42%) WAI
System Software
1 1 (0.42%) Docker
Systems Management
1 1 (0.42%) TeamSite
Vendors
1 239 (99.58%) Google
2 66 (27.50%) Adobe
3 40 (16.67%) Omniture
4 28 (11.67%) Tableau
5 22 (9.17%) Microsoft
6 17 (7.08%) Oracle
7 14 (5.83%) Business Objects
8 12 (5.00%) Twitter
9 11 (4.58%) Facebook
10 10 (4.17%) Aprimo
10 10 (4.17%) Eloqua
11 7 (2.92%) Sitecore
12 6 (2.50%) DoubleClick
12 6 (2.50%) Coremetrics
12 6 (2.50%) IBM
13 5 (2.08%) Tealeaf
13 5 (2.08%) hybris
13 5 (2.08%) HP
14 3 (1.25%) New Relic
14 3 (1.25%) Endeca
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