The first table below looks at the demand for Google Analytics skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 24 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Apr 2014
Same period 2013 Same period 2012
Google Analytics
Rank 505 435 471
Rank change year-on-year
-70 +36
Contract jobs citing Google Analytics 82 103 109
As % of all contract IT jobs located in the UK 0.15% 0.22% 0.18%
As % of the Business Applications category 1.75% 2.38% 1.92%
Number of daily rates quoted 62 66 44
Average daily rate £300 £231 £313
Average daily rate % change year-on-year
+29.72% -26.00%
90% offered a daily rate of more than £215 £113 £213
10% offered a daily rate of more than £479 £350 £393
UK excluding London average daily rate £300 £230 £275
% change year-on-year
+30.43% -16.36%
Number of hourly rates quoted 2 5 9
Average hourly rate £24.25 £13.50 £16.50
Average hourly rate % change year-on-year
+79.62% -18.18%
90% offered a hourly rate of more than £18.05 £12.90 £10.00
10% offered a hourly rate of more than £30.45 £60.61 £17.80
UK excluding London average hourly rate £16.50 £13.50 £14.25
% change year-on-year
+22.22% -5.26%
Business Applications Category
UK
Contract IT job ads with a match in the
Business Applications category
4678 4319 5690
As % of all contract IT jobs located in the UK 8.57% 9.06% 9.41%
Number of daily rates quoted 2664 2211 2830
Average daily rate £425 £440 £450
Average daily rate % change year-on-year
-3.40% -2.22%
90% offered a daily rate of more than £300 £300 £300
10% offered a daily rate of more than £600 £575 £600
UK excluding London average daily rate £400 £425 £430
% change year-on-year
-5.88% -1.16%
Number of hourly rates quoted 45 79 76
Average hourly rate £34.00 £37.80 £20.00
Average hourly rate % change year-on-year
-10.05% +89.00%
90% offered a hourly rate of more than £13.65 £13.33 £11.25
10% offered a hourly rate of more than £52.50 £62.75 £54.50
UK excluding London average hourly rate £37.49 £37.80 £20.00
% change year-on-year
-0.82% +89.00%

Google Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Google Analytics within the UK as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics within the UK.

Google Analytics Daily Rate Trend in the UK

Google Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics within the UK over the 3 months to 24 April 2014.

Google Analytics Daily Rate Histogram in the UK

Google Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics within the UK.

Google Analytics Hourly Rate Trend in the UK

Google Analytics
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Google Analytics within the UK over the 3 months to 24 April 2014.

Google Analytics Hourly Rate Histogram in the UK

Google Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the UK over the 3 months to 24 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
England -66 81 £300 +25.00% 46
London -24 53 £300 +20.00% 33
South East -16 9 £300 +20.00% 4
East of England -15 8 £425 +88.88% 3
City of London -4 7 £275 +10.00% 3
South West -9 7 £300 +30.43% 2
Bedfordshire - 6 £425 -
Luton - 5 £425 -
Hampshire +4 3 - - 1
Oxfordshire -1 3 £300 +81.81% 1
Dorset - 3 £551 - 1
Witney - 3 £300 - 1
Swindon - 3 £230 -
Wiltshire - 3 £230 -
Reading -10 2 £329 +85.21% 1
Berkshire -11 2 £329 +85.21% 1
Hertfordshire - 2 £313 - 2
Leicestershire - 2 £200 -
Basingstoke - 2 - - 1
Leicester - 2 £200 -
East Midlands - 2 £200 -
Surrey -8 1 - -
Manchester -15 1 - -
North West -23 1 - - 3
Yorkshire - 1 - -
Cornwall - 1 £215 - 1
Bournemouth - 1 £525 - 1
Brighton - - - - 1
Bristol - - - -
Cambridge - - - -

Google Analytics
Top 30 Related IT Skills

For the 6 months to 24 April 2014, IT contractor jobs within the UK citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 160 (100.00%) Google
1 160 (100.00%) Analytics
2 80 (50.00%) HTML
3 63 (39.38%) CSS
4 62 (38.75%) SEO
5 57 (35.63%) Marketing
6 55 (34.38%) E-Commerce
7 53 (33.13%) JavaScript
7 53 (33.13%) jQuery
8 49 (30.63%) CMS
9 44 (27.50%) SQL Server
10 37 (23.13%) C#
10 37 (23.13%) Umbraco
11 35 (21.88%) Agile Software Development
11 35 (21.88%) TDD
12 34 (21.25%) Omniture
13 33 (20.63%) User Acceptance Testing
13 33 (20.63%) Mercurial
14 32 (20.00%) Continuous Integration
14 32 (20.00%) Social Media
15 31 (19.38%) Scrum
15 31 (19.38%) XHTML
16 30 (18.75%) Git (software)
16 30 (18.75%) LESS
17 29 (18.13%) Venda
17 29 (18.13%) TeamCity
17 29 (18.13%) Kanban
17 29 (18.13%) Windows Server 2008
17 29 (18.13%) Windows
17 29 (18.13%) Windows Server 2003

Google Analytics
Top Related IT Skills by Category

For the 6 months to 24 April 2014, IT contractor jobs within the UK citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 49 (30.63%) CMS
2 37 (23.13%) Umbraco
3 10 (6.25%) IIS
4 6 (3.75%) Drupal
5 4 (2.50%) SAS
6 3 (1.88%) WebSphere
6 3 (1.88%) MQSeries
6 3 (1.88%) Sitecore CMS
7 2 (1.25%) WordPress
8 1 (0.63%) ExpressionEngine
8 1 (0.63%) Sitefinity
8 1 (0.63%) concrete5
8 1 (0.63%) SharePoint
8 1 (0.63%) Apache
8 1 (0.63%) Joomla!
Applications
1 24 (15.00%) Photoshop
2 8 (5.00%) MS Excel
2 8 (5.00%) Adobe Illustrator
3 7 (4.38%) MS PowerPoint
4 5 (3.13%) Spreadsheet
5 4 (2.50%) MS Office
6 3 (1.88%) InDesign
6 3 (1.88%) PowerPivot
7 2 (1.25%) Fireworks
8 1 (0.63%) OmniGraffle
8 1 (0.63%) SPSS
Business Applications
1 17 (10.63%) SiteCatalyst
2 10 (6.25%) WebTrends
3 4 (2.50%) Dynamics CRM
4 1 (0.63%) SAP Oil and Gas
Cloud Services
1 10 (6.25%) Amazon AWS
2 5 (3.13%) SaaS
3 4 (2.50%) GitHub
4 1 (0.63%) Cloud Computing
4 1 (0.63%) Amazon S3
Communications & Networking
1 6 (3.75%) Internet
2 4 (2.50%) Intranet
3 2 (1.25%) FTP
Database & Business Intelligence
1 44 (27.50%) SQL Server
2 26 (16.25%) SQL Server 2008
3 9 (5.63%) Relational Database
4 8 (5.00%) Big Data
5 6 (3.75%) MySQL
5 6 (3.75%) Hadoop
5 6 (3.75%) DB2
5 6 (3.75%) Data Warehouse
6 5 (3.13%) Data Mining
7 3 (1.88%) PowerCenter
7 3 (1.88%) PostgreSQL
7 3 (1.88%) ProClarity
7 3 (1.88%) MongoDB
7 3 (1.88%) NoSQL
7 3 (1.88%) Redis
8 1 (0.63%) MariaDB
8 1 (0.63%) Amazon RDS
8 1 (0.63%) SQL Server Integration Services
8 1 (0.63%) QlikView
8 1 (0.63%) SQL Server Analysis Services
Development Applications
1 33 (20.63%) Mercurial
2 30 (18.75%) Git (software)
3 29 (18.13%) TeamCity
4 5 (3.13%) Subversion
4 5 (3.13%) JIRA
5 4 (2.50%) Team Foundation Server
6 3 (1.88%) Bitbucket
6 3 (1.88%) Axure RP
6 3 (1.88%) SoapUI
7 1 (0.63%) PhoneGap
7 1 (0.63%) Firebug
7 1 (0.63%) Eclipse
7 1 (0.63%) Xcode
General
1 57 (35.63%) Marketing
2 22 (13.75%) Retail
3 11 (6.88%) Finance
4 7 (4.38%) Games
5 6 (3.75%) Advertising
6 5 (3.13%) Telecoms
7 3 (1.88%) French Language
8 2 (1.25%) Banking
8 2 (1.25%) Financial Institution
9 1 (0.63%) Electronics
9 1 (0.63%) Pharmaceutical
9 1 (0.63%) Publishing
9 1 (0.63%) Manufacturing
9 1 (0.63%) Spanish Language
Job Titles
1 50 (31.25%) Developer
2 28 (17.50%) Analyst
3 24 (15.00%) Front-End Developer
4 17 (10.63%) Web Developer
5 12 (7.50%) Web Editor
6 11 (6.88%) Data Analyst
7 9 (5.63%) Content Editor
8 8 (5.00%) Architect
8 8 (5.00%) CSS Developer
9 7 (4.38%) Senior Analyst
9 7 (4.38%) Web Content Editor
10 6 (3.75%) Designer
10 6 (3.75%) Business Analyst
11 5 (3.13%) Project Manager
11 5 (3.13%) Senior Developer
11 5 (3.13%) User Experience Designer
12 4 (2.50%) Insight Analyst
12 4 (2.50%) Senior Data Analyst
12 4 (2.50%) Content Manager
12 4 (2.50%) Business Data Analyst
Libraries, Frameworks & Software Standards
1 80 (50.00%) HTML
2 63 (39.38%) CSS
3 53 (33.13%) jQuery
4 31 (19.38%) XHTML
5 30 (18.75%) LESS
6 25 (15.63%) Twitter Bootstrap
7 21 (13.13%) HTML5
7 21 (13.13%) XML
8 11 (6.88%) Ajax
8 11 (6.88%) AngularJS
9 10 (6.25%) JSON
10 9 (5.63%) .NET
11 8 (5.00%) XSLT
11 8 (5.00%) Flash
12 6 (3.75%) Web Services
12 6 (3.75%) CSS3
13 5 (3.13%) WebSockets
13 5 (3.13%) ASP.NET MVC
13 5 (3.13%) REST
13 5 (3.13%) SOAP
Miscellaneous
1 32 (20.00%) Social Media
2 14 (8.75%) Mobile App
3 10 (6.25%) Digital Media
4 8 (5.00%) W3C
5 5 (3.13%) Statistics
5 5 (3.13%) Computer Science
5 5 (3.13%) Blog
6 4 (2.50%) Management Information System
6 4 (2.50%) New Media
7 3 (1.88%) iSeries
7 3 (1.88%) Online Games
7 3 (1.88%) Copywriting
8 2 (1.25%) Mathematics
8 2 (1.25%) Social Network
9 1 (0.63%) FMCG
9 1 (0.63%) iPhone
9 1 (0.63%) Physics
9 1 (0.63%) Economics
9 1 (0.63%) DTV
9 1 (0.63%) Photography
Operating Systems
1 29 (18.13%) Windows
1 29 (18.13%) Windows Server 2003
1 29 (18.13%) Windows Server 2008
2 9 (5.63%) Linux
3 8 (5.00%) Apple iOS
4 7 (4.38%) Android
Processes & Methodologies
1 160 (100.00%) Analytics
2 62 (38.75%) SEO
3 55 (34.38%) E-Commerce
4 35 (21.88%) Agile Software Development
4 35 (21.88%) TDD
5 33 (20.63%) User Acceptance Testing
6 32 (20.00%) Continuous Integration
7 31 (19.38%) Scrum
8 29 (18.13%) Kanban
9 26 (16.25%) Continuous Improvement
10 25 (15.63%) BDD
11 22 (13.75%) Content Management
11 22 (13.75%) Web Analytics
12 20 (12.50%) Responsive Web Design
13 19 (11.88%) Web Development
14 18 (11.25%) Digital Marketing
15 16 (10.00%) Project Management
16 14 (8.75%) CRM
17 13 (8.13%) Pay per click
18 11 (6.88%) Business Intelligence
Programming Languages
1 53 (33.13%) JavaScript
2 37 (23.13%) C#
3 27 (16.88%) SQL
4 9 (5.63%) Java
5 7 (4.38%) PHP
6 4 (2.50%) C++
7 3 (1.88%) C
7 3 (1.88%) PL/SQL
7 3 (1.88%) Python
8 2 (1.25%) Objective-C
9 1 (0.63%) VB
Qualifications
1 23 (14.38%) Degree
Quality Assurance & Compliance
1 7 (4.38%) QA
Systems Management
1 2 (1.25%) EMC NetWorker
Vendors
1 160 (100.00%) Google
2 34 (21.25%) Omniture
3 29 (18.13%) Venda
4 19 (11.88%) Adobe
5 15 (9.38%) Facebook
6 13 (8.13%) Twitter
7 10 (6.25%) Business Objects
8 8 (5.00%) Salesforce.com
9 7 (4.38%) IBM
9 7 (4.38%) Coremetrics
10 6 (3.75%) Oracle
10 6 (3.75%) Microsoft
10 6 (3.75%) Sitecore
11 4 (2.50%) Tableau
11 4 (2.50%) TIBCO
12 3 (1.88%) ATG
12 3 (1.88%) Informatica
12 3 (1.88%) Endeca
12 3 (1.88%) Vertica
13 2 (1.25%) EPiServer
London
Staffworx Ltd
Rate: excellent rates or salaries
Posted: 19 hours ago
City, London
Randstad Technologies
Rate: £300 - £400 per day
Posted: Yesterday
Reading, Berkshire
Austin Fraser
Rate: £320 - £370 per day + DOE
Posted: Yesterday
Reading
Austin Fraser Limited
Rate: £320 - £370 per day + DOE
Posted: Yesterday