The table below looks at the statistics for Google Analytics skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 1 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
1 May 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 543 510 539
Rank change year-on-year
-33 +29
Contract jobs citing Google Analytics 121 137 83
As % of all contract IT jobs located in the UK 0.22% 0.24% 0.15%
As % of the Cloud Services category 2.53% 4.70% 4.34%
Number of daily rates quoted 79 78 64
Median daily rate £350 £325 £300
Median daily rate % change year-on-year
+7.69% +8.33%
90% offered a daily rate of more than £195 £232 £215
10% offered a daily rate of more than £500 £500 £478
UK excluding London median daily rate £350 £300 £306
% change year-on-year
+16.66% -2.04%
Number of hourly rates quoted 4 3 2
Median hourly rate £18.56 £16.43 £24.25
Median hourly rate % change year-on-year
+12.93% -32.24%
90% offered a hourly rate of more than £15.22 £15.79 £18.05
10% offered a hourly rate of more than £21.28 £16.43 £30.45
UK excluding London median hourly rate £16.93 - £16.50

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised across the UK.

Cloud Services Category
UK
Contract IT job ads with a match in the
Cloud Services category
4774 2912 1913
As % of all contract IT jobs located in the UK 8.54% 5.13% 3.50%
Number of daily rates quoted 3277 1844 1220
Median daily rate £450 £415 £413
Median daily rate % change year-on-year
+8.43% +0.60%
90% offered a daily rate of more than £325 £275 £300
10% offered a daily rate of more than £600 £600 £525
UK excluding London median daily rate £435 £400 £400
% change year-on-year
+8.75% -
Number of hourly rates quoted 85 105 34
Median hourly rate £22.50 £26.00 £16.13
Median hourly rate % change year-on-year
-13.46% +61.24%
90% offered a hourly rate of more than £14.10 £14.80 £9.06
10% offered a hourly rate of more than £44.60 £40.00 £32.00
UK excluding London median hourly rate £19.61 £25.00 £14.00
% change year-on-year
-21.56% +78.57%

Google Analytics
Jobs Demand Trend

The demand trend of contract jobs citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics within the UK.

Google Analytics Daily Rate Trend in the UK

Google Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics within the UK over the 3 months to 1 May 2016.

Google Analytics Daily Rate Histogram in the UK

Google Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics within the UK.

Google Analytics Hourly Rate Trend in the UK

Google Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the UK over the 3 months to 1 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -27 108 £375 +15.38% 86
London -19 72 £350 - 40
Scotland -13 11 £200 -18.36%
North West -1 10 £500 +73.91% 15
South East -25 10 £375 +8.69% 9
City of London +39 9 £313 +4.16% 3
Glasgow +10 8 £200 -18.36%
Warrington - 8 £500 -
Cheshire - 8 £500 - 2
East of England +4 5 £300 +36.36% 3
Yorkshire +3 5 £375 +40.18% 8
Leeds +3 5 £375 +40.18% 6
West Yorkshire -2 5 £375 +40.18% 7
South West +4 4 £168 -52.14% 2
Berkshire -10 4 £125 -63.36% 1
Hertfordshire +9 3 £300 +36.36% 2
Watford +8 3 £300 +36.36%
Canary Wharf +5 3 £396 -
Essex +7 2 £400 -
East Midlands -2 2 £375 +30.43%
Manchester -5 2 - - 10
Surrey -11 2 - - 2
Oxfordshire - 2 £375 - 1
Somerset - 2 £148 -
West Dunbartonshire - 2 - -
Staines - 2 - -
Nottingham - 2 £375 -
Nottinghamshire - 2 £375 -
Clydebank - 2 - -
Gloucestershire +5 1 £175 -

Google Analytics
Top 30 Related IT Skills

For the 6 months to 1 May 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Google Analytics.

1 259 (98.85%) Analytics
2 256 (97.71%) Google
3 108 (41.22%) Marketing
4 83 (31.68%) SEO
5 75 (28.63%) HTML
6 73 (27.86%) Agile Software Development
7 61 (23.28%) CSS
8 59 (22.52%) JavaScript
9 58 (22.14%) E-Commerce
10 55 (20.99%) Adobe
11 54 (20.61%) User Experience
12 53 (20.23%) Digital Marketing
12 53 (20.23%) CMS
13 48 (18.32%) Web Analytics
14 47 (17.94%) SQL
15 45 (17.18%) CRM
16 40 (15.27%) Java
17 39 (14.89%) Adobe Analytics
18 36 (13.74%) Social Media
19 35 (13.36%) Web Development
20 32 (12.21%) HTML5
21 31 (11.83%) Omniture
21 31 (11.83%) TDD
21 31 (11.83%) Content Management
22 30 (11.45%) Analytical Skills
23 29 (11.07%) Copywriting
24 28 (10.69%) Git (software)
24 28 (10.69%) JIRA
25 27 (10.31%) Finance
26 26 (9.92%) Scrum

Google Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 53 (20.23%) CMS
2 25 (9.54%) Tomcat
3 17 (6.49%) Apache TomEE
4 12 (4.58%) Confluence
5 10 (3.82%) Drupal
5 10 (3.82%) SharePoint
6 9 (3.44%) Apache Solr
7 8 (3.05%) IIS
8 7 (2.67%) Adobe Experience Manager
8 7 (2.67%) WordPress
9 6 (2.29%) Node.js
10 5 (1.91%) SAS
10 5 (1.91%) Skype for Business
11 4 (1.53%) Joomla!
12 3 (1.15%) ExpressionEngine
13 2 (0.76%) Apache
13 2 (0.76%) SharePoint 2010
13 2 (0.76%) Umbraco
13 2 (0.76%) WebSphere
14 1 (0.38%) WebLogic Portal
Applications
1 21 (8.02%) MS Excel
2 16 (6.11%) Photoshop
3 14 (5.34%) MS PowerPoint
4 13 (4.96%) MS Office
5 6 (2.29%) OmniGraffle
6 5 (1.91%) MS Visio
7 4 (1.53%) Fireworks
8 3 (1.15%) Adobe Creative Suite
9 1 (0.38%) Adobe Illustrator
9 1 (0.38%) MS Project
Business Applications
1 17 (6.49%) WebTrends
2 13 (4.96%) Payment Gateway
3 8 (3.05%) SAP Oil and Gas
4 1 (0.38%) Dynamics CRM
4 1 (0.38%) Magento
Cloud Services
1 39 (14.89%) Adobe Analytics
2 21 (8.02%) AdWords
3 18 (6.87%) Google Tag Manager
4 13 (4.96%) Amazon AWS
5 8 (3.05%) Amazon EC2
6 6 (2.29%) GitHub
6 6 (2.29%) MailChimp
7 5 (1.91%) Google Cloud Platform
8 4 (1.53%) SaaS
8 4 (1.53%) Yammer
9 3 (1.15%) Google Apps
9 3 (1.15%) Google Checkout
10 2 (0.76%) Amazon S3
10 2 (0.76%) Silverpop
10 2 (0.76%) SmartFocus
11 1 (0.38%) Basecamp
11 1 (0.38%) Heroku
11 1 (0.38%) Pure360
11 1 (0.38%) Responsys
11 1 (0.38%) Trello
Communications & Networking
1 13 (4.96%) SMS
2 12 (4.58%) Internet
2 12 (4.58%) Intranet
3 4 (1.53%) HTTP
4 3 (1.15%) FTP
Database & Business Intelligence
1 11 (4.20%) Relational Database
2 8 (3.05%) NoSQL
3 7 (2.67%) Hadoop
4 6 (2.29%) QlikView
5 5 (1.91%) Big Data
5 5 (1.91%) Data Mining
5 5 (1.91%) Data Warehouse
5 5 (1.91%) SQL Server
6 4 (1.53%) Apache Hive
7 3 (1.15%) BigQuery
7 3 (1.15%) Power BI
7 3 (1.15%) Spotfire
7 3 (1.15%) SQL Server Integration Services
8 2 (0.76%) BusinessObjects
8 2 (0.76%) MySQL
8 2 (0.76%) Oracle BI EE
8 2 (0.76%) Oracle ODI
8 2 (0.76%) SQL Server 2005
9 1 (0.38%) Oracle Database
9 1 (0.38%) SQL Server 2012
Development Applications
1 28 (10.69%) Git (software)
1 28 (10.69%) JIRA
2 18 (6.87%) Jenkins
3 14 (5.34%) Axure RP
4 12 (4.58%) Subversion
5 5 (1.91%) Ant
6 4 (1.53%) Balsamiq Mockups
7 3 (1.15%) Dreamweaver
7 3 (1.15%) Gradle
7 3 (1.15%) Maven
7 3 (1.15%) Sublime Text
8 2 (0.76%) AccuRev
8 2 (0.76%) JUnit
8 2 (0.76%) SonarQube
9 1 (0.38%) Gatling
9 1 (0.38%) Oracle Forms
9 1 (0.38%) Talend Open Studio
9 1 (0.38%) Team Foundation Server
9 1 (0.38%) Visual Studio
9 1 (0.38%) VSS/SourceSafe
General
1 108 (41.22%) Marketing
2 27 (10.31%) Finance
3 24 (9.16%) Retail
4 17 (6.49%) Advertising
5 16 (6.11%) Publishing
6 14 (5.34%) Telecoms
7 9 (3.44%) Manufacturing
8 8 (3.05%) Electronics
8 8 (3.05%) Legal
9 4 (1.53%) Banking
9 4 (1.53%) Danish Language
10 2 (0.76%) Games
11 1 (0.38%) Automotive
11 1 (0.38%) Dutch Language
11 1 (0.38%) French Language
11 1 (0.38%) German Language
11 1 (0.38%) Korean Language
11 1 (0.38%) Multimedia
Job Titles
1 68 (25.95%) Analyst
2 53 (20.23%) Developer
3 25 (9.54%) Project Manager
4 24 (9.16%) Web Analyst
5 23 (8.78%) Senior Developer
6 19 (7.25%) Digital Analyst
7 17 (6.49%) Java Developer
8 16 (6.11%) Content Editor
8 16 (6.11%) Senior Java Developer
9 14 (5.34%) Consultant
10 12 (4.58%) Designer
10 12 (4.58%) UX Designer
11 11 (4.20%) Web Developer
12 10 (3.82%) Data Analyst
12 10 (3.82%) Marketing Analyst
12 10 (3.82%) Web Analytics Consultant
12 10 (3.82%) Web Consultant
13 9 (3.44%) Digital Project Manager
13 9 (3.44%) Front End Developer (Client-Side Developer)
13 9 (3.44%) Full Stack Developer
Libraries, Frameworks & Software Standards
1 75 (28.63%) HTML
2 61 (23.28%) CSS
3 32 (12.21%) HTML5
4 25 (9.54%) Web Services
5 24 (9.16%) Spring
6 18 (6.87%) Middleware
7 17 (6.49%) CSS3
7 17 (6.49%) Hibernate
7 17 (6.49%) jQuery
8 16 (6.11%) J2EE
9 15 (5.73%) .NET
10 10 (3.82%) ASP.NET
11 8 (3.05%) Ajax
11 8 (3.05%) AngularJS
11 8 (3.05%) RESTful
12 7 (2.67%) JSP
12 7 (2.67%) XHTML
12 7 (2.67%) XML
13 6 (2.29%) JSON
13 6 (2.29%) Spring Integration
Miscellaneous
1 54 (20.61%) User Experience
2 36 (13.74%) Social Media
3 30 (11.45%) Analytical Skills
4 29 (11.07%) Copywriting
5 14 (5.34%) Digital Media
6 13 (4.96%) iPad
7 12 (4.58%) Algorithms
8 11 (4.20%) Mobile App
9 10 (3.82%) Computer Science
10 9 (3.44%) Visualisation
11 7 (2.67%) Management Information System
12 6 (2.29%) Statistics
12 6 (2.29%) W3C
13 5 (1.91%) Economics
13 5 (1.91%) Mathematics
14 2 (0.76%) Blog
14 2 (0.76%) Data Extraction
14 2 (0.76%) Taxonomies
14 2 (0.76%) Web 2.0
15 1 (0.38%) FMCG
Operating Systems
1 13 (4.96%) Linux
2 11 (4.20%) Android
2 11 (4.20%) Windows
3 9 (3.44%) Apple iOS
3 9 (3.44%) Red Hat Enterprise Linux
3 9 (3.44%) Windows Server
4 2 (0.76%) Solaris
4 2 (0.76%) Unix
5 1 (0.38%) Windows Server 2003
5 1 (0.38%) Windows Server 2008
5 1 (0.38%) Windows Server 2012
Processes & Methodologies
1 259 (98.85%) Analytics
2 83 (31.68%) SEO
3 73 (27.86%) Agile Software Development
4 58 (22.14%) E-Commerce
5 53 (20.23%) Digital Marketing
6 48 (18.32%) Web Analytics
7 45 (17.18%) CRM
8 35 (13.36%) Web Development
9 31 (11.83%) Content Management
9 31 (11.83%) TDD
10 26 (9.92%) Scrum
11 25 (9.54%) Project Management
12 21 (8.02%) Business Intelligence
12 21 (8.02%) Tag Management
13 19 (7.25%) Open Source
14 18 (6.87%) Data Analysis
15 16 (6.11%) B2C
15 16 (6.11%) Continuous Delivery
15 16 (6.11%) Pay per click
16 15 (5.73%) Stakeholder Management
Programming Languages
1 59 (22.52%) JavaScript
2 47 (17.94%) SQL
3 40 (15.27%) Java
4 21 (8.02%) PHP
5 9 (3.44%) Python
5 9 (3.44%) VBA
6 3 (1.15%) C#
6 3 (1.15%) R
7 2 (0.76%) C++
7 2 (0.76%) T-SQL
7 2 (0.76%) VB
8 1 (0.38%) Groovy
8 1 (0.38%) Objective-C
8 1 (0.38%) PowerShell
8 1 (0.38%) Ruby
8 1 (0.38%) VB.NET
Qualifications
1 25 (9.54%) Degree
2 2 (0.76%) Security Cleared
3 1 (0.38%) MBA
3 1 (0.38%) Microsoft Certification
3 1 (0.38%) SC Cleared
Quality Assurance & Compliance
1 9 (3.44%) QA
2 4 (1.53%) Disclosure Scotland
3 3 (1.15%) WCAG
4 2 (0.76%) Data Quality
5 1 (0.38%) SLA
System Software
1 1 (0.38%) XenApp
Systems Management
1 1 (0.38%) Ansible
1 1 (0.38%) Opscode Chef
1 1 (0.38%) Pingdom
1 1 (0.38%) Puppet
1 1 (0.38%) ZABBIX
Vendors
1 256 (97.71%) Google
2 55 (20.99%) Adobe
3 31 (11.83%) Omniture
4 24 (9.16%) Tableau
5 19 (7.25%) Salesforce.com
6 18 (6.87%) Oracle
6 18 (6.87%) Salesforce Marketing Cloud
7 17 (6.49%) CyberSource
8 14 (5.34%) Microsoft
9 9 (3.44%) Red Hat
10 8 (3.05%) Optimizely
10 8 (3.05%) SAP
11 6 (2.29%) DoubleClick
11 6 (2.29%) Facebook
11 6 (2.29%) Siebel
12 5 (1.91%) Atlassian
12 5 (1.91%) Coremetrics
12 5 (1.91%) Twitter
13 4 (1.53%) New Relic
13 4 (1.53%) Splunk
South East
Talent Spa
Rate: £325-375pd
Posted: 2 days ago
London
onezeero.
Rate: £430 per annum
Posted: 6 days ago
West London
People Source Consulting
Rate: £320 - £350 per day
Posted: 13 days ago
West London
People Source Consulting
Rate: £320 - £350 per day
Posted: 13 days ago
Hampshire
CPS Group Limited
Rate: £275 - £325 per day
Posted: 13 days ago