The table below looks at the statistics for Google Analytics skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 22 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 Sep 2014
Same period 2013 Same period 2012
Google Analytics
Rank 505 481 514
Rank change year-on-year
-24 +33
Contract jobs citing Google Analytics 101 93 79
As % of all contract IT jobs located in the UK 0.17% 0.18% 0.14%
As % of the Business Applications category 2.00% 1.99% 1.42%
Number of daily rates quoted 67 53 41
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£354 £300 £250
Average daily rate % change year-on-year
+17.91% +20.00%
90% offered a daily rate of more than £222 £211 £150
10% offered a daily rate of more than £559 £390 £363
UK excluding London average daily rate £280 £288 £225
% change year-on-year
-2.60% +27.77%
Number of hourly rates quoted 4 1 5
Average hourly rate £87.50 £17.69 £18.00
Average hourly rate % change year-on-year
+394.62% -1.72%
90% offered a hourly rate of more than £30.85 £17.69 £17.70
10% offered a hourly rate of more than £137.50 £17.69 £20.10
UK excluding London average hourly rate £37.50 £17.69 £18.00
% change year-on-year
+111.98% -1.72%

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised across the UK.

Business Applications Category
UK
Contract IT job ads with a match in the
Business Applications category
5053 4685 5552
As % of all contract IT jobs located in the UK 8.74% 8.87% 9.49%
Number of daily rates quoted 2786 2478 2779
Average daily rate £450 £436 £450
Average daily rate % change year-on-year
+3.21% -3.11%
90% offered a daily rate of more than £300 £275 £300
10% offered a daily rate of more than £575 £600 £600
UK excluding London average daily rate £425 £400 £450
% change year-on-year
+6.25% -11.01%
Number of hourly rates quoted 65 80 85
Average hourly rate £31.16 £17.50 £32.50
Average hourly rate % change year-on-year
+78.05% -46.15%
90% offered a hourly rate of more than £13.14 £10.60 £13.00
10% offered a hourly rate of more than £62.75 £45.00 £44.40
UK excluding London average hourly rate £31.50 £18.37 £32.50
% change year-on-year
+71.52% -43.49%

Google Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Google Analytics within the UK as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics within the UK.

Google Analytics Daily Rate Trend in the UK

Google Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics within the UK over the 3 months to 22 September 2014.

Google Analytics Daily Rate Histogram in the UK

Google Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics within the UK.

Google Analytics Hourly Rate Trend in the UK

Google Analytics
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Google Analytics within the UK over the 3 months to 22 September 2014.

Google Analytics Hourly Rate Histogram in the UK

Google Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the UK over the 3 months to 22 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -18 98 £354 +31.01% 99
London +21 63 £388 +29.16% 46
City of London +29 13 £375 +25.00% 5
North West +3 8 £300 - 9
Manchester -5 7 - - 5
South East -12 7 £250 -11.50% 12
East of England -28 6 £250 -44.44% 7
Berkshire +11 5 £233 -3.12% 2
South West -33 4 £288 - 6
Hertfordshire - 4 £250 - 2
Maidenhead +3 3 £215 -10.41% 2
Yorkshire - 3 £288 - 6
North East - 3 £280 - 4
Newcastle upon Tyne - 3 £280 - 4
Altrincham - 3 - - 1
Tyne and Wear - 3 £280 - 4
Surrey +1 2 £438 - 3
West Midlands -18 2 £275 +15.18% 4
Wiltshire - 2 £288 - 2
Swindon - 2 £288 - 1
East Midlands 0 1 £425 - 5
Bristol -18 1 - - 1
Leeds - 1 - - 1
Harrogate - 1 £288 -
Cambridge - 1 £358 - 1
West Yorkshire - 1 - - 2
North Yorkshire - 1 £288 -
South Yorkshire - 1 - - 4
Slough - 1 - -
Cambridgeshire - 1 £358 - 1

Google Analytics
Top 30 Related IT Skills

For the 6 months to 22 September 2014, IT contractor jobs within the UK citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 209 (100.00%) Google
1 209 (100.00%) Analytics
2 98 (46.89%) Marketing
3 84 (40.19%) HTML
4 56 (26.79%) SEO
5 52 (24.88%) Social Media
6 47 (22.49%) CSS
7 46 (22.01%) Digital Marketing
8 45 (21.53%) Analytical Skills
9 44 (21.05%) E-Commerce
10 42 (20.10%) User Experience
11 41 (19.62%) SQL
11 41 (19.62%) Agile Software Development
12 40 (19.14%) JavaScript
13 38 (18.18%) CMS
13 38 (18.18%) Omniture
13 38 (18.18%) Content Management
14 36 (17.22%) Web Analytics
15 32 (15.31%) jQuery
15 32 (15.31%) WebTrends
16 30 (14.35%) Finance
17 28 (13.40%) SQL Server
18 27 (12.92%) Project Management
19 26 (12.44%) Degree
20 25 (11.96%) SiteCatalyst
21 23 (11.00%) Pay per click
22 21 (10.05%) JSON
22 21 (10.05%) Oracle
22 21 (10.05%) XML
22 21 (10.05%) HTML5

Google Analytics
Top Related IT Skills by Category

For the 6 months to 22 September 2014, IT contractor jobs within the UK citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 38 (18.18%) CMS
2 18 (8.61%) SAS
3 11 (5.26%) IIS
4 9 (4.31%) SharePoint
5 8 (3.83%) Umbraco
6 5 (2.39%) WordPress
7 3 (1.44%) Joomla!
7 3 (1.44%) Drupal
7 3 (1.44%) Tomcat
7 3 (1.44%) MQSeries
7 3 (1.44%) SharePoint 2013
8 2 (0.96%) Jetty
8 2 (0.96%) concrete5
8 2 (0.96%) Sitecore CMS
9 1 (0.48%) ExpressionEngine
9 1 (0.48%) Apache
9 1 (0.48%) Documentum
9 1 (0.48%) TYPO3
Applications
1 20 (9.57%) Photoshop
2 15 (7.18%) MS Excel
3 11 (5.26%) MS PowerPoint
4 5 (2.39%) SPSS
5 4 (1.91%) Fireworks
6 3 (1.44%) Adobe Illustrator
6 3 (1.44%) MS Visio
6 3 (1.44%) Spreadsheet
7 1 (0.48%) OmniGraffle
7 1 (0.48%) MS Project
7 1 (0.48%) MS Office
7 1 (0.48%) InDesign
Business Applications
1 32 (15.31%) WebTrends
2 25 (11.96%) SiteCatalyst
3 3 (1.44%) Dynamics CRM
4 2 (0.96%) Oracle CRM
5 1 (0.48%) SAP Oil and Gas
5 1 (0.48%) Magento
5 1 (0.48%) Tridion
Cloud Services
1 5 (2.39%) Amazon AWS
2 4 (1.91%) Basecamp
3 2 (0.96%) SaaS
4 1 (0.48%) GitHub
Communications & Networking
1 12 (5.74%) Internet
2 6 (2.87%) Intranet
2 6 (2.87%) HTTP
3 2 (0.96%) FTP
4 1 (0.48%) SMS
4 1 (0.48%) HTTPS
4 1 (0.48%) SSL
Database & Business Intelligence
1 28 (13.40%) SQL Server
2 20 (9.57%) Data Mining
3 17 (8.13%) Relational Database
4 16 (7.66%) Hadoop
5 12 (5.74%) DB2
6 11 (5.26%) Big Data
7 6 (2.87%) Data Warehouse
7 6 (2.87%) PostgreSQL
8 5 (2.39%) SQL Server Integration Services
9 4 (1.91%) Oracle Database
9 4 (1.91%) MongoDB
9 4 (1.91%) NoSQL
10 3 (1.44%) Redis
10 3 (1.44%) MySQL
10 3 (1.44%) PowerCenter
11 1 (0.48%) Oracle BI EE
11 1 (0.48%) RDBMS
11 1 (0.48%) MariaDB
Development Applications
1 14 (6.70%) JIRA
2 10 (4.78%) Subversion
2 10 (4.78%) Bitbucket
3 5 (2.39%) Git (software)
4 4 (1.91%) Dreamweaver
4 4 (1.91%) Trac
5 3 (1.44%) Jasmine
5 3 (1.44%) Eclipse
6 2 (0.96%) IntelliJ
6 2 (0.96%) JMeter
6 2 (0.96%) Maven
6 2 (0.96%) Mockito
6 2 (0.96%) Hudson
6 2 (0.96%) SoapUI
6 2 (0.96%) JUnit
6 2 (0.96%) Jenkins
7 1 (0.48%) QUnit
7 1 (0.48%) Axure RP
7 1 (0.48%) Mercurial
7 1 (0.48%) WATIR
General
1 98 (46.89%) Marketing
2 30 (14.35%) Finance
3 17 (8.13%) Publishing
3 17 (8.13%) Retail
4 16 (7.66%) Advertising
5 9 (4.31%) Pharmaceutical
6 6 (2.87%) Automotive
6 6 (2.87%) Banking
7 5 (2.39%) German Language
8 4 (1.91%) Games
8 4 (1.91%) Financial Institution
9 2 (0.96%) Telecoms
9 2 (0.96%) Billing
9 2 (0.96%) French Language
10 1 (0.48%) Dutch Language
10 1 (0.48%) Multimedia
10 1 (0.48%) Manufacturing
10 1 (0.48%) Front Office
10 1 (0.48%) Electronics
Job Titles
1 61 (29.19%) Analyst
2 40 (19.14%) Developer
3 18 (8.61%) Web Analyst
4 13 (6.22%) Data Analyst
5 12 (5.74%) Architect
5 12 (5.74%) Project Manager
6 10 (4.78%) Content Editor
7 9 (4.31%) Web Editor
7 9 (4.31%) Web Developer
7 9 (4.31%) Designer
7 9 (4.31%) Android Developer
8 8 (3.83%) PPC Manager
8 8 (3.83%) PPC Analyst
8 8 (3.83%) PPC Executive
8 8 (3.83%) Consultant
8 8 (3.83%) PPC Specialist
9 7 (3.35%) Web Content Editor
9 7 (3.35%) Web Manager
9 7 (3.35%) Front-End Developer
10 6 (2.87%) Digital Marketing Executive
Libraries, Frameworks & Software Standards
1 84 (40.19%) HTML
2 47 (22.49%) CSS
3 32 (15.31%) jQuery
4 21 (10.05%) JSON
4 21 (10.05%) HTML5
4 21 (10.05%) XML
5 14 (6.70%) Ajax
6 13 (6.22%) CSS3
7 12 (5.74%) RESTful
7 12 (5.74%) .NET
8 11 (5.26%) Web Services
9 9 (4.31%) REST
10 8 (3.83%) SOAP
10 8 (3.83%) ASP.NET
11 7 (3.35%) Middleware
11 7 (3.35%) Backbone.js
12 6 (2.87%) LESS
13 5 (2.39%) AngularJS
13 5 (2.39%) WebSockets
13 5 (2.39%) ASP.NET MVC
Miscellaneous
1 52 (24.88%) Social Media
2 45 (21.53%) Analytical Skills
3 42 (20.10%) User Experience
4 15 (7.18%) Visualisation
4 15 (7.18%) Statistics
5 13 (6.22%) Digital Media
6 11 (5.26%) Copywriting
7 9 (4.31%) Mobile App
8 6 (2.87%) EPoS
9 5 (2.39%) Blog
9 5 (2.39%) Data Integration
10 4 (1.91%) iPad
10 4 (1.91%) Computer Science
10 4 (1.91%) Management Information System
11 3 (1.44%) BBC
11 3 (1.44%) W3C
11 3 (1.44%) Mobile Banking
12 2 (0.96%) Clustering
12 2 (0.96%) Mathematics
13 1 (0.48%) Fixed Income
Operating Systems
1 15 (7.18%) Android
2 7 (3.35%) Apple iOS
3 6 (2.87%) Linux
4 1 (0.48%) UNIX
4 1 (0.48%) Solaris
Processes & Methodologies
1 209 (100.00%) Analytics
2 56 (26.79%) SEO
3 46 (22.01%) Digital Marketing
4 44 (21.05%) E-Commerce
5 41 (19.62%) Agile Software Development
6 38 (18.18%) Content Management
7 36 (17.22%) Web Analytics
8 27 (12.92%) Project Management
9 23 (11.00%) Pay per click
10 18 (8.61%) Data Analysis
11 16 (7.66%) Business Intelligence
11 16 (7.66%) Email Marketing
12 15 (7.18%) Web Development
13 14 (6.70%) Data Modelling
14 13 (6.22%) CRM
14 13 (6.22%) TDD
15 11 (5.26%) Continuous Integration
16 9 (4.31%) MVC
16 9 (4.31%) Android Development
17 8 (3.83%) Responsive Web Design
Programming Languages
1 41 (19.62%) SQL
2 40 (19.14%) JavaScript
3 18 (8.61%) Java
4 8 (3.83%) PHP
5 7 (3.35%) C#
5 7 (3.35%) R
6 3 (1.44%) Python
7 2 (0.96%) Perl
7 2 (0.96%) VBA
8 1 (0.48%) C++
8 1 (0.48%) Objective-C
Qualifications
1 26 (12.44%) Degree
2 6 (2.87%) Security Cleared
3 3 (1.44%) BC Cleared
4 2 (0.96%) PMP
4 2 (0.96%) PMI Certification
Quality Assurance & Compliance
1 5 (2.39%) Data Quality
2 1 (0.48%) QA
System Software
1 3 (1.44%) Active Directory
Systems Management
1 3 (1.44%) Hyperic
Vendors
1 209 (100.00%) Google
2 38 (18.18%) Omniture
3 21 (10.05%) Oracle
4 18 (8.61%) Tableau
4 18 (8.61%) Twitter
5 17 (8.13%) Facebook
6 14 (6.70%) Microsoft
7 10 (4.78%) Business Objects
8 8 (3.83%) Salesforce.com
9 7 (3.35%) Splunk
10 6 (2.87%) Marketo
10 6 (2.87%) Pardot
10 6 (2.87%) Eloqua
10 6 (2.87%) Hitwise
11 5 (2.39%) Coremetrics
11 5 (2.39%) Sitecore
11 5 (2.39%) Ab Initio
11 5 (2.39%) Adobe
12 4 (1.91%) TIBCO
13 3 (1.44%) Informatica
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Rate: Market Rates
Posted: 2 days ago
Chertsey
Progressive Recruitment
Rate: £350 - £400 per day + competitive
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Glasgow, Lanarkshire
Cathcart Associates Ltd
Rate: £250 - £280 per day
Posted: 3 days ago
Norwich, Norfolk
I4 Recruitment
Rate: £400 - 1,000 per day + Negotiable
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FIRST POINT IT RESOURCING
Rate: £340 - £375 per annum
Posted: 5 days ago
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Rate: £200.00 - £250.00 per day
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Rate: £300.00 - £400.00 per day
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Rate: Negotiable
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Rate: £250 - £300 per day
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Rate: £125 - £225 per day
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City of London
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Rate: £400 - 1,000 per day + Negotiable
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Posted: 26 days ago
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Rate: £175 - £200 per day
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