The table below looks at the statistics for Google Analytics skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 26 June 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
26 Jun 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 525 486 511
Rank change year-on-year
-39 +25
Contract jobs citing Google Analytics 118 155 112
As % of all contract IT jobs located in the UK 0.22% 0.28% 0.21%
As % of the Cloud Services category 2.32% 4.66% 4.93%
Number of daily rates quoted 92 87 80
Median daily rate £335 £350 £300
Median daily rate % change year-on-year
-4.28% +16.66%
90% offered a daily rate of more than £175 £199 £175
10% offered a daily rate of more than £500 £500 £480
UK excluding London median daily rate £300 £350 £300
% change year-on-year
-14.28% +16.66%
Number of hourly rates quoted 5 4 2
Median hourly rate £19.61 £16.03 £21.50
Median hourly rate % change year-on-year
+22.31% -25.43%
UK excluding London median hourly rate £19.61 £10.00 £11.00
% change year-on-year
+96.10% -9.09%

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised across the UK.

Cloud Services Category
UK
Contract IT job ads with a match in the
Cloud Services category
5097 3324 2272
As % of all contract IT jobs located in the UK 9.60% 5.95% 4.21%
Number of daily rates quoted 3585 2160 1459
Median daily rate £463 £410 £405
Median daily rate % change year-on-year
+12.80% +1.23%
90% offered a daily rate of more than £315 £272 £250
10% offered a daily rate of more than £600 £563 £525
UK excluding London median daily rate £450 £389 £388
% change year-on-year
+15.75% +0.32%
Number of hourly rates quoted 76 70 52
Median hourly rate £19.00 £35.00 £17.38
Median hourly rate % change year-on-year
-45.71% +101.43%
90% offered a hourly rate of more than £12.50 £13.19 £11.00
10% offered a hourly rate of more than £40.00 £41.00 £32.00
UK excluding London median hourly rate £15.79 £26.75 £15.00
% change year-on-year
-40.99% +78.33%

Google Analytics
Jobs Demand Trend

The demand trend of contract jobs citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics within the UK.

Google Analytics Daily Rate Trend in the UK

Google Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics within the UK over the 3 months to 26 June 2016.

Google Analytics Daily Rate Histogram in the UK

Google Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics within the UK.

Google Analytics Hourly Rate Trend in the UK

Google Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the UK over the 3 months to 26 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -26 110 £340 -2.85% 74
London +9 64 £340 -1.09% 26
City of London +47 21 £331 -17.18% 8
North West -3 13 £500 +66.66% 16
South East -9 12 £238 -34.48% 12
West Yorkshire +12 8 £375 +40.18% 3
Yorkshire +2 8 £375 +40.18% 5
Leeds 0 8 £375 +40.18% 2
Cheshire - 8 £500 - 2
Warrington - 8 £500 -
South West -7 6 £300 -14.28% 2
Scotland -11 6 £115 -58.18% 1
East of England +10 5 £300 -17.24% 1
Surrey -1 5 £175 -53.33% 6
Berkshire -17 5 £125 -62.96% 1
Hertfordshire +20 4 £300 -17.24%
Watford +7 4 £300 -17.24%
Swindon -2 4 £300 -14.28% 1
Manchester -10 4 £200 - 13
Wiltshire -14 4 £300 -14.28% 1
Reading -2 3 - -
West Midlands -20 2 - - 8
Somerset - 2 £148 -
Aberdeenshire - 2 £204 -
West Dunbartonshire - 2 - -
Guildford - 2 £160 -
Clydebank - 2 - -
Cambridgeshire +14 1 £400 -
Glasgow 0 1 £95 -61.22%
Hampshire -4 1 £300 -17.80% 5

Google Analytics
Top 30 Related IT Skills

For the 6 months to 26 June 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Google Analytics.

1 237 (99.16%) Analytics
2 234 (97.91%) Google
3 94 (39.33%) Marketing
4 80 (33.47%) SEO
5 76 (31.80%) Agile Software Development
6 69 (28.87%) HTML
7 57 (23.85%) E-Commerce
8 56 (23.43%) JavaScript
9 55 (23.01%) CSS
9 55 (23.01%) User Experience
10 48 (20.08%) CMS
11 47 (19.67%) Social Media
12 44 (18.41%) Digital Marketing
12 44 (18.41%) SQL
13 41 (17.15%) Analytical Skills
14 38 (15.90%) Adobe
15 37 (15.48%) Java
16 35 (14.64%) Content Management
16 35 (14.64%) Degree
17 34 (14.23%) Web Analytics
17 34 (14.23%) CRM
18 32 (13.39%) TDD
19 30 (12.55%) Finance
20 29 (12.13%) JIRA
20 29 (12.13%) HTML5
21 27 (11.30%) Omniture
22 26 (10.88%) Pay per click
23 25 (10.46%) Web Development
23 25 (10.46%) Web Services
24 24 (10.04%) Scrum

Google Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 48 (20.08%) CMS
2 20 (8.37%) Tomcat
3 17 (7.11%) Apache TomEE
4 13 (5.44%) Confluence
5 11 (4.60%) SAS
5 11 (4.60%) SharePoint
6 8 (3.35%) Apache
6 8 (3.35%) Drupal
7 7 (2.93%) Adobe Experience Manager
7 7 (2.93%) WordPress
8 5 (2.09%) Skype for Business
9 3 (1.26%) ExpressionEngine
9 3 (1.26%) Joomla!
10 2 (0.84%) Apache Solr
10 2 (0.84%) Facebook Platform
10 2 (0.84%) SharePoint 2010
10 2 (0.84%) Sitecore CMS
10 2 (0.84%) Umbraco
10 2 (0.84%) WebLogic
10 2 (0.84%) WebSphere
Applications
1 22 (9.21%) MS Excel
2 16 (6.69%) MS Office
3 14 (5.86%) MS PowerPoint
4 13 (5.44%) Photoshop
5 10 (4.18%) OmniGraffle
6 7 (2.93%) Adobe Creative Suite
6 7 (2.93%) SPSS
7 6 (2.51%) Spreadsheet
8 4 (1.67%) MS Visio
9 3 (1.26%) Fireworks
10 1 (0.42%) Adobe Illustrator
10 1 (0.42%) MS Project
Business Applications
1 17 (7.11%) WebTrends
2 13 (5.44%) Payment Gateway
3 6 (2.51%) SAP Oil and Gas
4 2 (0.84%) Radian6
5 1 (0.42%) Dynamics CRM
5 1 (0.42%) Oracle BPM
Cloud Services
1 19 (7.95%) Adobe Analytics
2 18 (7.53%) AdWords
3 10 (4.18%) Google Tag Manager
4 9 (3.77%) Amazon AWS
5 7 (2.93%) GitHub
6 6 (2.51%) MailChimp
7 4 (1.67%) Google Apps
7 4 (1.67%) Google Cloud Platform
7 4 (1.67%) SaaS
7 4 (1.67%) Yammer
8 3 (1.26%) Amazon S3
8 3 (1.26%) Google Checkout
8 3 (1.26%) Heroku
9 2 (0.84%) Microsoft Azure
9 2 (0.84%) Silverpop
9 2 (0.84%) SmartFocus
10 1 (0.42%) Amazon EC2
10 1 (0.42%) Basecamp
10 1 (0.42%) Trello
Communications & Networking
1 15 (6.28%) Internet
2 5 (2.09%) HTTP
2 5 (2.09%) Intranet
3 3 (1.26%) FTP
4 2 (0.84%) SMS
5 1 (0.42%) SSL
5 1 (0.42%) TCP/IP
Database & Business Intelligence
1 9 (3.77%) SQL Server
2 7 (2.93%) Data Mining
3 6 (2.51%) Relational Database
4 5 (2.09%) NoSQL
5 4 (1.67%) Apache Hive
5 4 (1.67%) Big Data
5 4 (1.67%) BigQuery
5 4 (1.67%) Hadoop
5 4 (1.67%) MongoDB
5 4 (1.67%) MySQL
6 3 (1.26%) PostgreSQL
6 3 (1.26%) SQL Server Integration Services
7 2 (0.84%) BusinessObjects
7 2 (0.84%) Mixpanel
7 2 (0.84%) Oracle BI EE
7 2 (0.84%) Oracle ODI
7 2 (0.84%) QlikView
7 2 (0.84%) SQL Server 2005
7 2 (0.84%) SQL Server Analysis Services
8 1 (0.42%) SQL Server 2008
Development Applications
1 29 (12.13%) JIRA
2 23 (9.62%) Git (software)
3 20 (8.37%) Axure RP
4 19 (7.95%) Jenkins
5 6 (2.51%) Ant
6 4 (1.67%) Balsamiq Mockups
6 4 (1.67%) Sublime Text
6 4 (1.67%) Subversion
7 3 (1.26%) Dreamweaver
7 3 (1.26%) Gradle
7 3 (1.26%) JUnit
7 3 (1.26%) Maven
8 2 (0.84%) AccuRev
8 2 (0.84%) Gatling
8 2 (0.84%) Grunt
8 2 (0.84%) SonarQube
9 1 (0.42%) gulp
9 1 (0.42%) Karma Test Runner
9 1 (0.42%) Sonatype Nexus
9 1 (0.42%) Vagrant
General
1 94 (39.33%) Marketing
2 30 (12.55%) Finance
3 20 (8.37%) Publishing
4 13 (5.44%) Advertising
4 13 (5.44%) Retail
5 11 (4.60%) Telecoms
6 9 (3.77%) Manufacturing
7 7 (2.93%) Legal
8 6 (2.51%) Electronics
9 5 (2.09%) Banking
10 4 (1.67%) Danish Language
11 3 (1.26%) Games
12 2 (0.84%) Brand Awareness
13 1 (0.42%) Law
13 1 (0.42%) Multimedia
13 1 (0.42%) Pharmaceutical
Job Titles
1 61 (25.52%) Analyst
2 50 (20.92%) Developer
3 21 (8.79%) Java Developer
3 21 (8.79%) Senior Developer
4 19 (7.95%) Designer
5 18 (7.53%) UX Designer
6 16 (6.69%) Digital Analyst
6 16 (6.69%) Senior Java Developer
7 14 (5.86%) Project Manager
8 11 (4.60%) Content Editor
8 11 (4.60%) Web Analyst
9 10 (4.18%) Data Analyst
10 9 (3.77%) Marketing Analyst
10 9 (3.77%) Technical Leader
11 8 (3.35%) Consultant
11 8 (3.35%) Digital Project Manager
11 8 (3.35%) E-Commerce Developer
11 8 (3.35%) Integration Developer
11 8 (3.35%) Java E-Commerce Developer
11 8 (3.35%) Senior E-Commerce Developer
Libraries, Frameworks & Software Standards
1 69 (28.87%) HTML
2 55 (23.01%) CSS
3 29 (12.13%) HTML5
4 25 (10.46%) Web Services
5 22 (9.21%) Spring
6 21 (8.79%) CSS3
7 18 (7.53%) Hibernate
7 18 (7.53%) jQuery
8 17 (7.11%) J2EE
9 15 (6.28%) .NET
10 12 (5.02%) Middleware
11 11 (4.60%) AngularJS
11 11 (4.60%) XML
12 10 (4.18%) Ajax
12 10 (4.18%) ASP.NET
13 8 (3.35%) REST
14 7 (2.93%) JSON
14 7 (2.93%) JSP
15 6 (2.51%) Node.js
15 6 (2.51%) XHTML
Miscellaneous
1 55 (23.01%) User Experience
2 47 (19.67%) Social Media
3 41 (17.15%) Analytical Skills
4 19 (7.95%) Copywriting
5 16 (6.69%) Digital Media
6 13 (5.44%) iPad
7 10 (4.18%) Algorithms
7 10 (4.18%) Computer Science
7 10 (4.18%) Visualisation
8 9 (3.77%) Mobile App
9 8 (3.35%) Statistics
10 7 (2.93%) Economics
10 7 (2.93%) Mathematics
10 7 (2.93%) Taxonomies
11 4 (1.67%) Management Information System
12 3 (1.26%) Blog
12 3 (1.26%) Fintech
12 3 (1.26%) Virtual Team
13 2 (0.84%) Minimum Viable Product
13 2 (0.84%) Social Network
Operating Systems
1 10 (4.18%) Linux
2 8 (3.35%) Android
2 8 (3.35%) Apple iOS
3 5 (2.09%) Windows
4 4 (1.67%) Unix
5 2 (0.84%) Red Hat Enterprise Linux
5 2 (0.84%) Solaris
5 2 (0.84%) Windows Server
6 1 (0.42%) Ubuntu
6 1 (0.42%) Windows Server 2003
6 1 (0.42%) Windows Server 2008
6 1 (0.42%) Windows Server 2012
Processes & Methodologies
1 237 (99.16%) Analytics
2 80 (33.47%) SEO
3 76 (31.80%) Agile Software Development
4 57 (23.85%) E-Commerce
5 44 (18.41%) Digital Marketing
6 35 (14.64%) Content Management
7 34 (14.23%) CRM
7 34 (14.23%) Web Analytics
8 32 (13.39%) TDD
9 26 (10.88%) Pay per click
10 25 (10.46%) Web Development
11 24 (10.04%) Scrum
12 23 (9.62%) Project Management
13 22 (9.21%) Digital Analytics
13 22 (9.21%) Wireframes
14 20 (8.37%) Data Analysis
15 19 (7.95%) Business Intelligence
15 19 (7.95%) Open Source
16 17 (7.11%) Pair Programming
17 16 (6.69%) Continuous Delivery
Programming Languages
1 56 (23.43%) JavaScript
2 44 (18.41%) SQL
3 37 (15.48%) Java
4 12 (5.02%) PHP
5 11 (4.60%) VBA
6 9 (3.77%) Python
7 5 (2.09%) Groovy
7 5 (2.09%) T-SQL
8 4 (1.67%) R
8 4 (1.67%) Ruby
9 2 (0.84%) Apple Swift
9 2 (0.84%) C
9 2 (0.84%) C#
10 1 (0.42%) Haskell
10 1 (0.42%) Objective-C
10 1 (0.42%) Perl
10 1 (0.42%) PowerShell
10 1 (0.42%) Scala
10 1 (0.42%) VB.NET
Qualifications
1 35 (14.64%) Degree
2 3 (1.26%) Security Cleared
3 1 (0.42%) BPSS Clearance
3 1 (0.42%) Microsoft Certification
3 1 (0.42%) PMI Certification
3 1 (0.42%) PMP
3 1 (0.42%) SC Cleared
Quality Assurance & Compliance
1 9 (3.77%) QA
2 7 (2.93%) Disclosure Scotland
3 3 (1.26%) WCAG
4 2 (0.84%) Data Quality
5 1 (0.42%) PCI DSS
5 1 (0.42%) SLA
System Software
1 1 (0.42%) Apache ZooKeeper
1 1 (0.42%) Docker
1 1 (0.42%) Varnish
1 1 (0.42%) Virtual Machines
1 1 (0.42%) VirtualBox
1 1 (0.42%) XenApp
Systems Management
1 2 (0.84%) Kibana
1 2 (0.84%) Puppet
2 1 (0.42%) Ansible
2 1 (0.42%) Capistrano
2 1 (0.42%) Grafana
2 1 (0.42%) logstash
2 1 (0.42%) Opscode Chef
2 1 (0.42%) Pingdom
2 1 (0.42%) ZABBIX
Vendors
1 234 (97.91%) Google
2 38 (15.90%) Adobe
3 27 (11.30%) Omniture
4 21 (8.79%) Oracle
5 18 (7.53%) Microsoft
6 17 (7.11%) CyberSource
6 17 (7.11%) Tableau
7 12 (5.02%) Facebook
8 9 (3.77%) Twitter
9 8 (3.35%) Optimizely
10 7 (2.93%) DoubleClick
10 7 (2.93%) Salesforce.com
11 6 (2.51%) SAP
11 6 (2.51%) Siebel
11 6 (2.51%) Yahoo!
12 5 (2.09%) Atlassian
12 5 (2.09%) Coremetrics
12 5 (2.09%) Tealium
13 4 (1.67%) IBM
13 4 (1.67%) Salesforce Marketing Cloud
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