Google Analytics (GA)
UK
The following table provides summary statistics for contract job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 27 April 2024 with a comparison to the same period in the previous 2 years.
| 6 months to 27 Apr 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | 483 | 543 | 547 |
| Rank change year-on-year | +60 | +4 | -28 |
| Contract jobs citing Google Analytics | 115 | 177 | 318 |
| As % of all contract jobs advertised in the UK | 0.27% | 0.30% | 0.36% |
| As % of the Cloud Services category | 0.82% | 0.80% | 0.93% |
| Number of daily rates quoted | 79 | 131 | 259 |
| 10th Percentile | £225 | £308 | £263 |
| 25th Percentile | £400 | £331 | £370 |
| Median daily rate (50th Percentile) | £455 | £420 | £475 |
| Median % change year-on-year | +8.33% | -11.58% | +11.76% |
| 75th Percentile | £513 | £513 | £550 |
| 90th Percentile | £575 | £575 | £625 |
| UK excluding London median daily rate | £425 | £400 | £475 |
| % change year-on-year | +6.25% | -15.79% | +17.28% |
| Number of hourly rates quoted | 4 | 7 | 4 |
| 10th Percentile | - | - | £22.12 |
| 25th Percentile | £11.44 | £21.00 | £23.97 |
| Median hourly rate | £14.22 | £22.00 | £25.63 |
| Median % change year-on-year | -35.36% | -14.15% | +11.41% |
| 75th Percentile | £18.50 | £23.00 | £27.28 |
| 90th Percentile | - | £27.80 | £28.01 |
| UK excluding London median hourly rate | £11.44 | £22.00 | £25.00 |
| % change year-on-year | -48.00% | -12.00% | +31.58% |
All Cloud Skills
UK
Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for cloud computing skills.
| Contract vacancies with a requirement for cloud computing skills | 13,989 | 22,053 | 34,308 |
| As % of all contract IT jobs advertised in the UK | 32.31% | 36.87% | 38.62% |
| Number of daily rates quoted | 9,925 | 15,944 | 24,923 |
| 10th Percentile | £300 | £325 | £353 |
| 25th Percentile | £413 | £450 | £450 |
| Median daily rate (50th Percentile) | £525 | £550 | £550 |
| Median % change year-on-year | -4.55% | - | +10.00% |
| 75th Percentile | £631 | £650 | £650 |
| 90th Percentile | £738 | £743 | £738 |
| UK excluding London median daily rate | £490 | £500 | £500 |
| % change year-on-year | -2.00% | - | +11.11% |
| Number of hourly rates quoted | 346 | 355 | 426 |
| 10th Percentile | £14.00 | £15.25 | £13.39 |
| 25th Percentile | £16.02 | £18.38 | £15.25 |
| Median hourly rate | £20.99 | £35.00 | £21.50 |
| Median % change year-on-year | -40.04% | +62.79% | -5.54% |
| 75th Percentile | £34.69 | £66.00 | £48.75 |
| 90th Percentile | £61.60 | £78.00 | £66.00 |
| UK excluding London median hourly rate | £17.71 | £24.62 | £18.75 |
| % change year-on-year | -28.09% | +31.31% | -6.25% |
Google Analytics
Job Vacancy Trend
Job postings citing Google Analytics as a proportion of all IT jobs advertised.
Google Analytics
Contractor Daily Rate Trend
3-month moving average daily rate quoted in jobs citing Google Analytics.
Google Analytics
Daily Rate Histogram
Daily rate distribution for jobs citing Google Analytics over the 6 months to 27 April 2024.
Google Analytics
Contractor Hourly Rate Trend
3-month moving average hourly rates quoted in jobs citing Google Analytics.
Google Analytics
Top 14 Contract Locations
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the UK over the 6 months to 27 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +85 | 101 | £459 | +7.94% | 260 |
| London | +89 | 70 | £459 | -3.42% | 115 |
| Work from Home | +83 | 48 | £453 | +7.74% | 114 |
| UK excluding London | +30 | 32 | £425 | +6.25% | 157 |
| North of England | +37 | 18 | £425 | +3.66% | 54 |
| North West | +17 | 11 | £263 | -38.24% | 40 |
| Midlands | +24 | 6 | £600 | +36.36% | 37 |
| North East | - | 5 | £477 | - | 4 |
| East Midlands | - | 5 | £600 | - | 15 |
| South West | +19 | 4 | £488 | +1.30% | 19 |
| Scotland | +24 | 2 | £243 | -41.88% | 7 |
| Yorkshire | +18 | 2 | £376 | +50.50% | 11 |
| South East | +4 | 2 | £348 | +0.72% | 26 |
| West Midlands | +26 | 1 | - | - | 22 |
Google Analytics
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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