The table below looks at the statistics for Google Analytics skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 22 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 Oct 2014
Same period 2013 Same period 2012
Google Analytics
Rank 508 482 520
Rank change year-on-year
-26 +38
Contract jobs citing Google Analytics 107 87 67
As % of all contract IT jobs located in the UK 0.19% 0.17% 0.12%
As % of the Business Applications category 2.28% 1.89% 1.25%
Number of daily rates quoted 60 56 36
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£350 £275 £225
Average daily rate % change year-on-year
+27.27% +22.22%
90% offered a daily rate of more than £212 £213 £150
10% offered a daily rate of more than £555 £413 £475
UK excluding London average daily rate £280 £300 £225
% change year-on-year
-6.66% +33.33%
Number of hourly rates quoted 6 1 5
Average hourly rate £32.75 £17.69 £17.50
Average hourly rate % change year-on-year
+85.13% +1.08%
90% offered a hourly rate of more than £19.50 £17.69 £13.00
10% offered a hourly rate of more than £137.50 £17.69 £18.00
UK excluding London average hourly rate £37.50 £17.69 £17.50
% change year-on-year
+111.98% +1.08%

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised across the UK.

Business Applications Category
UK
Contract IT job ads with a match in the
Business Applications category
4697 4615 5376
As % of all contract IT jobs located in the UK 8.18% 8.82% 9.69%
Number of daily rates quoted 2737 2488 2713
Average daily rate £450 £438 £450
Average daily rate % change year-on-year
+2.85% -2.77%
90% offered a daily rate of more than £300 £275 £300
10% offered a daily rate of more than £587 £600 £600
UK excluding London average daily rate £425 £400 £425
% change year-on-year
+6.25% -5.88%
Number of hourly rates quoted 54 78 102
Average hourly rate £26.54 £19.09 £35.00
Average hourly rate % change year-on-year
+39.06% -45.47%
90% offered a hourly rate of more than £12.90 £12.05 £13.00
10% offered a hourly rate of more than £67.00 £45.00 £50.00
UK excluding London average hourly rate £29.75 £22.50 £35.00
% change year-on-year
+32.22% -35.71%

Google Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Google Analytics within the UK as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics within the UK.

Google Analytics Daily Rate Trend in the UK

Google Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics within the UK over the 3 months to 22 October 2014.

Google Analytics Daily Rate Histogram in the UK

Google Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics within the UK.

Google Analytics Hourly Rate Trend in the UK

Google Analytics
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Google Analytics within the UK over the 3 months to 22 October 2014.

Google Analytics Hourly Rate Histogram in the UK

Google Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the UK over the 3 months to 22 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -10 98 £358 +34.90% 79
London +25 54 £375 +41.50% 31
South East -16 16 £250 -16.66% 13
Berkshire +19 10 £233 -17.69% 7
City of London +11 8 £350 +27.27% 12
North West -4 8 £300 - 15
East of England -16 8 £300 -33.33% 6
Maidenhead +6 7 £215 -10.41%
Manchester -7 7 - - 11
Scotland -11 4 £258 -14.16%
Hertfordshire - 4 £250 - 3
Watford - 4 £250 -
Surrey -1 3 £438 +66.66%
Newcastle upon Tyne - 3 £280 -
Altrincham - 3 - - 1
Tyne and Wear - 3 £280 -
North East - 3 £280 -
Yorkshire - 3 £288 - 5
Cardiff -6 2 £350 - 1
South Wales -15 2 £350 +16.66% 2
Wales -30 2 £350 +16.66% 2
South West -35 2 £141 - 1
East Midlands - 2 £425 - 7
Brighton - 2 - - 2
East Sussex - 2 - - 2
Slough - 2 - - 1
Swindon -8 1 £170 -
Buckinghamshire -8 1 - - 1
Wiltshire -14 1 £170 -
Essex -17 1 £350 -22.22%

Google Analytics
Top 30 Related IT Skills

For the 6 months to 22 October 2014, IT contractor jobs within the UK citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 212 (100.00%) Google
1 212 (100.00%) Analytics
2 96 (45.28%) Marketing
3 85 (40.09%) HTML
4 50 (23.58%) SEO
5 49 (23.11%) CSS
6 47 (22.17%) Social Media
7 46 (21.70%) JavaScript
7 46 (21.70%) Agile Software Development
8 45 (21.23%) Digital Marketing
9 44 (20.75%) User Experience
9 44 (20.75%) Analytical Skills
10 42 (19.81%) E-Commerce
11 40 (18.87%) Web Analytics
12 39 (18.40%) SQL
13 38 (17.92%) CMS
13 38 (17.92%) Content Management
14 36 (16.98%) Omniture
14 36 (16.98%) jQuery
15 32 (15.09%) WebTrends
16 25 (11.79%) Project Management
17 24 (11.32%) Finance
17 24 (11.32%) Degree
18 22 (10.38%) SiteCatalyst
19 21 (9.91%) SQL Server
20 20 (9.43%) Pay per click
21 19 (8.96%) Ajax
21 19 (8.96%) XML
22 18 (8.49%) Data Mining
22 18 (8.49%) Publishing

Google Analytics
Top Related IT Skills by Category

For the 6 months to 22 October 2014, IT contractor jobs within the UK citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 38 (17.92%) CMS
2 17 (8.02%) SAS
3 9 (4.25%) SharePoint
4 8 (3.77%) Umbraco
5 7 (3.30%) IIS
6 5 (2.36%) WordPress
7 3 (1.42%) Drupal
7 3 (1.42%) Joomla!
7 3 (1.42%) Tomcat
7 3 (1.42%) SharePoint 2013
8 2 (0.94%) concrete5
8 2 (0.94%) Jetty
9 1 (0.47%) TYPO3
9 1 (0.47%) JBoss
9 1 (0.47%) Apache
9 1 (0.47%) Documentum
9 1 (0.47%) WebLogic
9 1 (0.47%) ExpressionEngine
9 1 (0.47%) Node.js
9 1 (0.47%) Adobe CQ
Applications
1 15 (7.08%) Photoshop
2 12 (5.66%) MS Excel
3 11 (5.19%) MS PowerPoint
4 7 (3.30%) SPSS
5 4 (1.89%) Fireworks
6 3 (1.42%) MS Visio
6 3 (1.42%) Spreadsheet
7 1 (0.47%) Adobe Illustrator
7 1 (0.47%) InDesign
7 1 (0.47%) MS Project
7 1 (0.47%) MS Office
Business Applications
1 32 (15.09%) WebTrends
2 22 (10.38%) SiteCatalyst
3 4 (1.89%) Optimost
4 2 (0.94%) Oracle CRM
5 1 (0.47%) Tridion
5 1 (0.47%) Magento
Cloud Services
1 8 (3.77%) Basecamp
2 2 (0.94%) SaaS
3 1 (0.47%) GitHub
Communications & Networking
1 13 (6.13%) Internet
2 8 (3.77%) Intranet
3 6 (2.83%) HTTP
4 2 (0.94%) SMS
5 1 (0.47%) HTTPS
5 1 (0.47%) SSL
Database & Business Intelligence
1 21 (9.91%) SQL Server
2 18 (8.49%) Data Mining
3 11 (5.19%) Big Data
3 11 (5.19%) Hadoop
3 11 (5.19%) Relational Database
4 9 (4.25%) DB2
5 5 (2.36%) SQL Server Integration Services
5 5 (2.36%) MySQL
6 4 (1.89%) Oracle Database
6 4 (1.89%) Data Warehouse
7 3 (1.42%) PostgreSQL
8 1 (0.47%) Oracle BI EE
8 1 (0.47%) QlikView
8 1 (0.47%) Spotfire
8 1 (0.47%) SQL Server Reporting Services
8 1 (0.47%) RDBMS
8 1 (0.47%) MongoDB
8 1 (0.47%) NoSQL
8 1 (0.47%) MariaDB
Development Applications
1 16 (7.55%) JIRA
2 10 (4.72%) Subversion
3 8 (3.77%) Bitbucket
3 8 (3.77%) Trac
4 6 (2.83%) Git (software)
5 5 (2.36%) Dreamweaver
6 3 (1.42%) Eclipse
6 3 (1.42%) Jasmine
7 2 (0.94%) SoapUI
7 2 (0.94%) Jenkins
7 2 (0.94%) Hudson
7 2 (0.94%) Mockito
7 2 (0.94%) JUnit
7 2 (0.94%) IntelliJ
7 2 (0.94%) JMeter
7 2 (0.94%) Maven
8 1 (0.47%) WATIR
8 1 (0.47%) Selenium
8 1 (0.47%) Mercurial
8 1 (0.47%) Team Foundation Server
General
1 96 (45.28%) Marketing
2 24 (11.32%) Finance
3 18 (8.49%) Publishing
4 13 (6.13%) Retail
4 13 (6.13%) Advertising
5 9 (4.25%) Pharmaceutical
6 6 (2.83%) Automotive
7 5 (2.36%) German Language
8 4 (1.89%) Games
8 4 (1.89%) Banking
9 2 (0.94%) Financial Institution
9 2 (0.94%) Billing
10 1 (0.47%) Dutch Language
10 1 (0.47%) French Language
10 1 (0.47%) Multimedia
10 1 (0.47%) Front Office
10 1 (0.47%) Telecoms
Job Titles
1 66 (31.13%) Analyst
2 44 (20.75%) Developer
3 20 (9.43%) Web Analyst
4 16 (7.55%) Data Analyst
5 12 (5.66%) Project Manager
6 10 (4.72%) Web Developer
7 9 (4.25%) Front-End Developer
8 8 (3.77%) Android Developer
8 8 (3.77%) Consultant
9 7 (3.30%) Web Manager
9 7 (3.30%) Designer
10 6 (2.83%) PPC Executive
10 6 (2.83%) Digital Project Manager
10 6 (2.83%) PPC Manager
10 6 (2.83%) PPC Analyst
10 6 (2.83%) Digital Marketing Executive
10 6 (2.83%) Senior Developer
10 6 (2.83%) Content Editor
10 6 (2.83%) Marketing Executive
10 6 (2.83%) PPC Specialist
Libraries, Frameworks & Software Standards
1 85 (40.09%) HTML
2 49 (23.11%) CSS
3 36 (16.98%) jQuery
4 19 (8.96%) Ajax
4 19 (8.96%) XML
5 18 (8.49%) HTML5
6 15 (7.08%) CSS3
7 14 (6.60%) JSON
8 10 (4.72%) RESTful
8 10 (4.72%) Web Services
9 9 (4.25%) AngularJS
10 7 (3.30%) .NET
10 7 (3.30%) Backbone.js
11 6 (2.83%) LESS
11 6 (2.83%) Flash
12 5 (2.36%) Regular Expression
13 4 (1.89%) REST
13 4 (1.89%) XHTML
14 3 (1.42%) ASP.NET
14 3 (1.42%) SOAP
Miscellaneous
1 47 (22.17%) Social Media
2 44 (20.75%) User Experience
2 44 (20.75%) Analytical Skills
3 17 (8.02%) Visualisation
4 14 (6.60%) Statistics
5 11 (5.19%) Digital Media
6 9 (4.25%) Copywriting
7 6 (2.83%) Mobile App
7 6 (2.83%) EPoS
7 6 (2.83%) Data Integration
7 6 (2.83%) Blog
8 4 (1.89%) iPad
8 4 (1.89%) W3C
8 4 (1.89%) Management Information System
9 3 (1.42%) BBC
9 3 (1.42%) Data Structures
9 3 (1.42%) Mobile Banking
10 2 (0.94%) Clustering
10 2 (0.94%) Computer Science
10 2 (0.94%) FMCG
Operating Systems
1 9 (4.25%) Android
2 4 (1.89%) Linux
3 1 (0.47%) Red Hat Enterprise Linux
3 1 (0.47%) UNIX
3 1 (0.47%) Solaris
3 1 (0.47%) Apple iOS
Processes & Methodologies
1 212 (100.00%) Analytics
2 50 (23.58%) SEO
3 46 (21.70%) Agile Software Development
4 45 (21.23%) Digital Marketing
5 42 (19.81%) E-Commerce
6 40 (18.87%) Web Analytics
7 38 (17.92%) Content Management
8 25 (11.79%) Project Management
9 20 (9.43%) Pay per click
10 16 (7.55%) Data Analysis
10 16 (7.55%) Email Marketing
11 13 (6.13%) Web Development
12 12 (5.66%) Data Modelling
12 12 (5.66%) CRM
12 12 (5.66%) TDD
13 11 (5.19%) Business Intelligence
14 9 (4.25%) Continuous Integration
15 8 (3.77%) Responsive Web Design
15 8 (3.77%) Android Development
16 7 (3.30%) Web Design
Programming Languages
1 46 (21.70%) JavaScript
2 39 (18.40%) SQL
3 16 (7.55%) Java
4 9 (4.25%) PHP
5 7 (3.30%) R
6 6 (2.83%) C#
7 3 (1.42%) VBA
8 2 (0.94%) Perl
9 1 (0.47%) Python
9 1 (0.47%) T-SQL
9 1 (0.47%) C++
Qualifications
1 24 (11.32%) Degree
2 7 (3.30%) Security Cleared
3 3 (1.42%) BC Cleared
4 2 (0.94%) PMP
4 2 (0.94%) PMI Certification
Quality Assurance & Compliance
1 5 (2.36%) Data Quality
2 1 (0.47%) QA
2 1 (0.47%) WAI
System Software
1 3 (1.42%) Active Directory
Systems Management
1 3 (1.42%) Hyperic
Vendors
1 212 (100.00%) Google
2 36 (16.98%) Omniture
3 16 (7.55%) Oracle
3 16 (7.55%) Tableau
3 16 (7.55%) Twitter
4 15 (7.08%) Facebook
5 12 (5.66%) Microsoft
6 11 (5.19%) Coremetrics
6 11 (5.19%) Adobe
7 9 (4.25%) Salesforce.com
7 9 (4.25%) Business Objects
8 7 (3.30%) Splunk
9 6 (2.83%) Eloqua
9 6 (2.83%) Marketo
9 6 (2.83%) Hitwise
9 6 (2.83%) Pardot
10 5 (2.36%) Ab Initio
11 3 (1.42%) DoubleClick
11 3 (1.42%) ExactTarget
11 3 (1.42%) SmartFocus
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