The table below looks at the statistics for Google Analytics skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 19 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
19 Jan 2017
Same period 2016 Same period 2015
Google Analytics (GA)
UK
Rank 468 478 455
Rank change year-on-year
+10 -23
Contract jobs citing Google Analytics 123 140 137
As % of all contract IT jobs located in the UK 0.27% 0.28% 0.27%
As % of the Cloud Services category 2.20% 3.76% 5.63%
Number of daily rates quoted 72 95 96
Median daily rate £375 £325 £325
Median daily rate % change year-on-year
+15.38% -
90% offered a daily rate of more than £189 £164 £255
10% offered a daily rate of more than £499 £434 £535
UK excluding London median daily rate £338 £275 £300
% change year-on-year
+22.72% -8.33%
Number of hourly rates quoted 0 2 2
Median hourly rate - £19.47 £19.50
Median hourly rate % change year-on-year
- -0.14%
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised across the UK.

Cloud Services Category
UK
Contract IT job ads with a match in the
Cloud Services category
5593 3720 2435
As % of all contract IT jobs located in the UK 12.50% 7.31% 4.79%
Number of daily rates quoted 3914 2575 1617
Median daily rate £475 £450 £438
Median daily rate % change year-on-year
+5.55% +2.85%
90% offered a daily rate of more than £325 £310 £300
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £425 £400 £400
% change year-on-year
+6.25% -
Number of hourly rates quoted 62 57 70
Median hourly rate £18.00 £26.91 £22.50
Median hourly rate % change year-on-year
-33.11% +19.60%
90% offered a hourly rate of more than £12.43 £11.50 £10.50
10% offered a hourly rate of more than £53.50 £100.00 £32.50
UK excluding London median hourly rate £17.00 £27.50 £22.50
% change year-on-year
-38.18% +22.22%

Google Analytics
Jobs Demand Trend

The demand trend of contract jobs citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics within the UK.

Google Analytics Daily Rate Trend in the UK

Google Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics within the UK over the 3 months to 19 January 2017.

Google Analytics Daily Rate Histogram in the UK

Google Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics within the UK.

Google Analytics Hourly Rate Trend in the UK

Google Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the UK over the 3 months to 19 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +23 110 £375 +11.94% 89
London +4 70 £400 +19.40% 40
South East +24 21 £188 -53.12% 11
Scotland +29 11 £325 +85.71% 2
West Midlands -1 7 £370 +23.33% 5
City of London -9 6 £375 +29.31% 7
West Sussex - 6 £488 -
Aberdeen - 6 £325 -
Berkshire +14 5 £180 +12.50% 1
North West +9 5 £150 -33.33% 16
Shropshire - 5 - - 1
Yorkshire +14 4 £410 +36.66% 7
Leeds +13 4 £410 +36.66% 1
West Yorkshire +12 4 £410 +36.66% 4
Middlesex - 4 - -
Slough - 4 £180 -
Merseyside - 3 - -
Edinburgh +21 2 - -
Surrey +17 2 £425 - 4
Glasgow +6 2 £121 -30.83% 1
Wirral - 2 - -
Staffordshire - 2 £370 - 1
Stafford - 2 £370 - 1
South West +17 1 £300 -9.43% 3
Milton Keynes +9 1 £463 +8.82% 1
East of England +7 1 - - 1
Cambridge +5 1 - -
Staines +3 1 - -
Bristol +3 1 £300 -9.43%
Cambridgeshire 0 1 - -

Google Analytics
Top 30 Related IT Skills

For the 6 months to 19 January 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Google Analytics.

1 318 (100.00%) Analytics
2 306 (96.23%) Google
3 128 (40.25%) Marketing
4 98 (30.82%) HTML
5 85 (26.73%) CSS
6 81 (25.47%) JavaScript
7 79 (24.84%) Web Analytics
8 78 (24.53%) Agile Software Development
9 76 (23.90%) Analytical Skills
10 73 (22.96%) User Experience
11 69 (21.70%) SEO
12 60 (18.87%) Adobe
13 56 (17.61%) SQL
13 56 (17.61%) Digital Marketing
14 52 (16.35%) jQuery
14 52 (16.35%) E-Commerce
15 47 (14.78%) CMS
15 47 (14.78%) Tableau
16 46 (14.47%) Adobe Analytics
17 45 (14.15%) Social Media
18 36 (11.32%) HTML5
18 36 (11.32%) Visualisation
19 35 (11.01%) Git (software)
20 33 (10.38%) Finance
21 32 (10.06%) Python
22 31 (9.75%) CRM
23 30 (9.43%) Degree
24 29 (9.12%) Omniture
24 29 (9.12%) Data Analysis
24 29 (9.12%) CSS3

Google Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 47 (14.78%) CMS
2 18 (5.66%) Drupal
3 14 (4.40%) Apache
4 13 (4.09%) Tomcat
5 11 (3.46%) nginx
6 10 (3.14%) SAS
7 9 (2.83%) Umbraco
8 8 (2.52%) WordPress
9 7 (2.20%) Elasticsearch
10 5 (1.57%) SharePoint
11 3 (0.94%) Apache Spark
11 3 (0.94%) Sitecore CMS
12 2 (0.63%) ColdFusion
12 2 (0.63%) Confluence
12 2 (0.63%) JBoss
12 2 (0.63%) OpenStack
12 2 (0.63%) WebLogic
12 2 (0.63%) WebSphere
13 1 (0.31%) IIS
13 1 (0.31%) Kentico
Applications
1 21 (6.60%) Photoshop
2 20 (6.29%) MS Excel
3 11 (3.46%) MS PowerPoint
4 9 (2.83%) MS Office
5 6 (1.89%) Adobe Creative Suite
5 6 (1.89%) OmniGraffle
6 5 (1.57%) Adobe Illustrator
6 5 (1.57%) SPSS
7 4 (1.26%) InfoPath
8 3 (0.94%) Stata
9 1 (0.31%) Pixate
9 1 (0.31%) Spreadsheet
Business Applications
1 9 (2.83%) WebTrends
2 7 (2.20%) Magento
3 6 (1.89%) Sprinklr
4 4 (1.26%) Dynamics CRM
5 3 (0.94%) Eloqua
6 2 (0.63%) Radian6
6 2 (0.63%) SessionCam
7 1 (0.31%) Oracle BPM
7 1 (0.31%) SAP Oil and Gas
Cloud Services
1 46 (14.47%) Adobe Analytics
2 25 (7.86%) Google Tag Manager
3 23 (7.23%) GitHub
4 19 (5.97%) AdWords
5 16 (5.03%) Amazon AWS
6 7 (2.20%) Google Cloud Platform
7 5 (1.57%) MailChimp
8 4 (1.26%) Heroku
8 4 (1.26%) SmartFocus
9 3 (0.94%) Adobe Creative Cloud
9 3 (0.94%) Flurry Analytics
10 2 (0.63%) DigitalOcean
10 2 (0.63%) Linode
11 1 (0.31%) Amazon EC2
11 1 (0.31%) Amazon S3
11 1 (0.31%) Microsoft Azure
11 1 (0.31%) SaaS
11 1 (0.31%) Silverpop
11 1 (0.31%) Socialbakers
11 1 (0.31%) Yammer
Communications & Networking
1 15 (4.72%) Internet
2 12 (3.77%) HTTP
3 11 (3.46%) SSL
3 11 (3.46%) TCP/IP
4 10 (3.14%) Intranet
5 4 (1.26%) Extranet
5 4 (1.26%) SMS
6 1 (0.31%) VoIP
Database & Business Intelligence
1 20 (6.29%) SQL Server
2 14 (4.40%) NoSQL
3 13 (4.09%) Big Data
3 13 (4.09%) MySQL
4 11 (3.46%) MongoDB
5 9 (2.83%) Mixpanel
5 9 (2.83%) SQL Server Integration Services
6 7 (2.20%) BigQuery
7 6 (1.89%) PostgreSQL
7 6 (1.89%) QlikView
8 4 (1.26%) Data Warehouse
9 3 (0.94%) Hadoop
9 3 (0.94%) SQL Server Reporting Services
10 2 (0.63%) Data Mining
10 2 (0.63%) DataStage
10 2 (0.63%) IBM InfoSphere
10 2 (0.63%) OLAP
10 2 (0.63%) Relational Database
10 2 (0.63%) SQL Server 2012
11 1 (0.31%) Datomic
Development Applications
1 35 (11.01%) Git (software)
2 19 (5.97%) Axure RP
2 19 (5.97%) Cucumber
2 19 (5.97%) Jenkins
3 14 (4.40%) gulp
4 13 (4.09%) Grunt
5 12 (3.77%) Karma Test Runner
5 12 (3.77%) Selenium
6 11 (3.46%) Ant
6 11 (3.46%) Gatling
6 11 (3.46%) IntelliJ
6 11 (3.46%) Sublime Text
7 7 (2.20%) Bitbucket
7 7 (2.20%) JMeter
8 6 (1.89%) Vagrant
9 5 (1.57%) Visual Studio
10 4 (1.26%) Gradle
10 4 (1.26%) JIRA
10 4 (1.26%) Travis CI
10 4 (1.26%) Visual Studio Tools for Office
General
1 128 (40.25%) Marketing
2 33 (10.38%) Finance
3 19 (5.97%) Retail
4 16 (5.03%) Publishing
5 12 (3.77%) Advertising
6 9 (2.83%) Legal
7 6 (1.89%) Banking
7 6 (1.89%) Games
7 6 (1.89%) Pharmaceutical
7 6 (1.89%) Telecoms
8 2 (0.63%) Back Office
8 2 (0.63%) Brand Awareness
8 2 (0.63%) German Language
8 2 (0.63%) Law
9 1 (0.31%) Automotive
9 1 (0.31%) Electronics
9 1 (0.31%) Manufacturing
9 1 (0.31%) Portuguese Language
Job Titles
1 77 (24.21%) Analyst
2 70 (22.01%) Developer
3 26 (8.18%) Digital Analyst
4 22 (6.92%) Designer
5 21 (6.60%) Web Analyst
5 21 (6.60%) Web Manager
6 20 (6.29%) Consultant
7 19 (5.97%) Analytics Manager
7 19 (5.97%) Performance Analyst
8 17 (5.35%) Google Analytics Analyst
9 15 (4.72%) UX Designer
10 14 (4.40%) Data Analyst
10 14 (4.40%) Front End Developer (Client-Side Developer)
11 12 (3.77%) Marketing Manager
11 12 (3.77%) Project Manager
12 11 (3.46%) Digital Analytics Manager
12 11 (3.46%) Scala Developer
12 11 (3.46%) Senior Analyst
12 11 (3.46%) SEO Manager
13 10 (3.14%) Digital Executive
Libraries, Frameworks & Software Standards
1 98 (30.82%) HTML
2 85 (26.73%) CSS
3 52 (16.35%) jQuery
4 36 (11.32%) HTML5
5 29 (9.12%) CSS3
6 24 (7.55%) AngularJS
6 24 (7.55%) Sass
7 23 (7.23%) Node.js
8 14 (4.40%) Twitter Bootstrap
9 13 (4.09%) .NET
10 12 (3.77%) XML
11 11 (3.46%) Gherkin
11 11 (3.46%) Servlets
12 10 (3.14%) JSON
12 10 (3.14%) REST
13 8 (2.52%) Ajax
13 8 (2.52%) RESTful
14 7 (2.20%) ELK Stack
15 6 (1.89%) LAMP
15 6 (1.89%) Ruby on Rails
Miscellaneous
1 76 (23.90%) Analytical Skills
2 73 (22.96%) User Experience
3 45 (14.15%) Social Media
4 36 (11.32%) Visualisation
5 16 (5.03%) Statistics
6 14 (4.40%) Digital Media
7 12 (3.77%) Mobile App
8 10 (3.14%) Data Integration
8 10 (3.14%) Mathematics
9 9 (2.83%) Credit Risk
10 5 (1.57%) Copywriting
10 5 (1.57%) Economics
11 4 (1.26%) Client/Server
11 4 (1.26%) Computer Science
11 4 (1.26%) FMCG
11 4 (1.26%) Physics
11 4 (1.26%) Taxonomies
12 3 (0.94%) Data Extraction
13 2 (0.63%) Applied Mathematics
13 2 (0.63%) Psychology
Operating Systems
1 25 (7.86%) Linux
2 24 (7.55%) Windows
3 11 (3.46%) Ubuntu
4 5 (1.57%) Apple iOS
5 4 (1.26%) Android
5 4 (1.26%) Unix
6 3 (0.94%) Windows Server
7 2 (0.63%) CentOS
7 2 (0.63%) Red Hat Enterprise Linux
8 1 (0.31%) Mac OS
8 1 (0.31%) Windows Server 2008
Processes & Methodologies
1 318 (100.00%) Analytics
2 79 (24.84%) Web Analytics
3 78 (24.53%) Agile Software Development
4 69 (21.70%) SEO
5 56 (17.61%) Digital Marketing
6 52 (16.35%) E-Commerce
7 31 (9.75%) CRM
8 29 (9.12%) Data Analysis
9 27 (8.49%) Business Intelligence
10 25 (7.86%) Digital Analytics
11 24 (7.55%) Continuous Integration
11 24 (7.55%) Pay per click
11 24 (7.55%) Stakeholder Management
12 23 (7.23%) Content Management
13 22 (6.92%) Data Visualisation
13 22 (6.92%) Web Development
13 22 (6.92%) Wireframes
14 21 (6.60%) DevOps
14 21 (6.60%) Responsive Web Design
15 19 (5.97%) Workflow
Programming Languages
1 81 (25.47%) JavaScript
2 56 (17.61%) SQL
3 32 (10.06%) Python
4 24 (7.55%) Java
5 22 (6.92%) C#
6 20 (6.29%) R
7 18 (5.66%) Ruby
8 15 (4.72%) PHP
9 12 (3.77%) Groovy
9 12 (3.77%) Scala
10 11 (3.46%) Haskell
10 11 (3.46%) Perl
11 9 (2.83%) T-SQL
12 7 (2.20%) C++
13 5 (1.57%) TypeScript
14 4 (1.26%) Bash Shell
14 4 (1.26%) Go
14 4 (1.26%) VB
15 3 (0.94%) MATLAB
16 2 (0.63%) Objective-C
Qualifications
1 30 (9.43%) Degree
2 6 (1.89%) Security Cleared
3 4 (1.26%) PMI Certification
3 4 (1.26%) PMP
4 1 (0.31%) BPSS Clearance
4 1 (0.31%) PhD
4 1 (0.31%) SC Cleared
Quality Assurance & Compliance
1 10 (3.14%) Actionable Recommendations
1 10 (3.14%) QA
2 6 (1.89%) Data Quality
3 4 (1.26%) Disclosure Scotland
4 2 (0.63%) SLA
System Software
1 17 (5.35%) Docker
2 2 (0.63%) VirtualBox
2 2 (0.63%) VMware Infrastructure
2 2 (0.63%) Xen
3 1 (0.31%) HDFS
Systems Management
1 19 (5.97%) Kibana
2 13 (4.09%) Ansible
3 11 (3.46%) Grafana
3 11 (3.46%) Puppet
4 9 (2.83%) Opscode Chef
5 7 (2.20%) logstash
6 4 (1.26%) Terraform
7 2 (0.63%) Nagios
7 2 (0.63%) OpenNMS
7 2 (0.63%) ZABBIX
7 2 (0.63%) Zenoss
Vendors
1 306 (96.23%) Google
2 60 (18.87%) Adobe
3 47 (14.78%) Tableau
4 29 (9.12%) Omniture
5 17 (5.35%) Microsoft
6 14 (4.40%) DoubleClick
6 14 (4.40%) Twitter
7 12 (3.77%) Facebook
8 11 (3.46%) ClickTale
9 9 (2.83%) Salesforce.com
10 8 (2.52%) Splunk
11 7 (2.20%) Sitecore
12 6 (1.89%) Brandwatch
12 6 (1.89%) OpenText
13 5 (1.57%) Oracle
14 4 (1.26%) hybris
14 4 (1.26%) MicroStrategy
14 4 (1.26%) Nintex
14 4 (1.26%) Optimizely
14 4 (1.26%) Salesforce Marketing Cloud
London
Venn Group
Rate: £200 - £300 Per Day
Posted: Yesterday
Glasgow, Lanarkshire
Harvey Nash plc
Posted: 2 days ago
Kingston upon Thames
Searchability
Rate: £200 - £280 per day
Posted: Yesterday
Guildford, Surrey
Initi8 Recruitment
Rate: £450 Per Day
Posted: 5 days ago
Camborne
Recruitment Genius Ltd
Rate: £38000 - £50000 per annum
Posted: 7 days ago