The table below looks at the statistics for Google Analytics skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 29 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
29 Sep 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 493 511 538
Rank change year-on-year
+18 +27
Contract jobs citing Google Analytics 160 153 101
As % of all contract IT jobs located in the UK 0.30% 0.26% 0.17%
As % of the Cloud Services category 2.61% 4.41% 3.90%
Number of daily rates quoted 97 85 62
Median daily rate £350 £350 £350
90% offered a daily rate of more than £225 £223 £216
10% offered a daily rate of more than £500 £450 £547
UK excluding London median daily rate £388 £369 £265
% change year-on-year
+5.08% +39.15%
Number of hourly rates quoted 9 11 4
Median hourly rate £19.61 £23.00 £87.50
Median hourly rate % change year-on-year
-14.73% -73.71%
90% offered a hourly rate of more than £17.90 £14.50 £30.85
10% offered a hourly rate of more than £115.00 £40.00 £137.50
UK excluding London median hourly rate £18.00 £24.00 £37.50
% change year-on-year
-25.00% -36.00%

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised across the UK.

Cloud Services Category
UK
Contract IT job ads with a match in the
Cloud Services category
6136 3469 2591
As % of all contract IT jobs located in the UK 11.50% 5.98% 4.46%
Number of daily rates quoted 4206 2323 1654
Median daily rate £468 £425 £425
Median daily rate % change year-on-year
+10.11% -
90% offered a daily rate of more than £313 £275 £290
10% offered a daily rate of more than £600 £585 £570
UK excluding London median daily rate £430 £405 £400
% change year-on-year
+6.17% +1.25%
Number of hourly rates quoted 103 55 49
Median hourly rate £19.00 £23.00 £23.00
Median hourly rate % change year-on-year
-17.39% -
90% offered a hourly rate of more than £12.00 £12.50 £13.70
10% offered a hourly rate of more than £59.31 £37.09 £41.50
UK excluding London median hourly rate £17.75 £25.00 £20.00
% change year-on-year
-29.00% +25.00%

Google Analytics
Jobs Demand Trend

The demand trend of contract jobs citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics within the UK.

Google Analytics Daily Rate Trend in the UK

Google Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics within the UK over the 3 months to 29 September 2016.

Google Analytics Daily Rate Histogram in the UK

Google Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics within the UK.

Google Analytics Hourly Rate Trend in the UK

Google Analytics
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Google Analytics within the UK over the 3 months to 29 September 2016.

Google Analytics Hourly Rate Histogram in the UK

Google Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the UK over the 3 months to 29 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +19 154 £350 - 94
London +15 89 £350 +21.73% 38
South East +15 20 £275 -31.25% 12
North West +11 12 £344 -27.63% 17
Manchester +6 12 £344 -27.63% 10
City of London +2 12 £285 +14.00% 4
Berkshire 0 11 £263 -41.66% 2
Yorkshire 0 10 £300 -22.58% 7
West Midlands -27 9 £588 +95.83% 11
Coventry - 7 £595 - 1
East Midlands -4 6 £363 +16.00% 3
West Yorkshire +10 5 £400 +68.42% 2
East of England +5 5 - - 2
Essex -1 5 - - 1
Leeds +6 4 £400 +68.42% 1
Nottinghamshire -8 4 £450 - 2
Nottingham -12 4 £450 - 1
South Yorkshire - 4 £275 - 3
Buckinghamshire - 4 £275 -
Bracknell -8 3 £325 -27.77%
High Wycombe - 3 - -
Scotland +11 2 £290 +5.45%
Surrey +7 2 - - 2
Leicestershire +3 2 £275 -12.00%
Leicester -2 2 £275 -12.00%
Aberdeen - 2 £290 -
Barking - 2 - -
Newcastle upon Tyne - 2 £300 - 1
Worthing - 2 £395 -
Telford - 2 £395 - 1

Google Analytics
Top 30 Related IT Skills

For the 6 months to 29 September 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Google Analytics.

1 276 (99.64%) Analytics
2 275 (99.28%) Google
3 118 (42.60%) Marketing
4 92 (33.21%) HTML
5 81 (29.24%) SEO
5 81 (29.24%) Agile Software Development
6 73 (26.35%) Analytical Skills
7 72 (25.99%) CSS
8 71 (25.63%) User Experience
9 63 (22.74%) E-Commerce
10 62 (22.38%) Web Analytics
11 57 (20.58%) SQL
12 53 (19.13%) JavaScript
13 50 (18.05%) Digital Marketing
14 48 (17.33%) Finance
15 47 (16.97%) Degree
16 45 (16.25%) Adobe
17 43 (15.52%) Social Media
18 39 (14.08%) CMS
19 34 (12.27%) Pay per click
20 33 (11.91%) Data Analysis
21 31 (11.19%) CRM
22 30 (10.83%) Omniture
22 30 (10.83%) Tableau
22 30 (10.83%) HTML5
23 26 (9.39%) Visualisation
23 26 (9.39%) CSS3
24 25 (9.03%) MS Excel
24 25 (9.03%) Digital Analytics
25 24 (8.66%) Tag Management

Google Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 39 (14.08%) CMS
2 16 (5.78%) SAS
3 13 (4.69%) Apache
4 12 (4.33%) Drupal
5 8 (2.89%) Umbraco
6 6 (2.17%) WordPress
7 5 (1.81%) Confluence
7 5 (1.81%) Elasticsearch
8 4 (1.44%) Sitecore CMS
8 4 (1.44%) Tomcat
9 3 (1.08%) Apache Spark
10 2 (0.72%) Facebook Platform
10 2 (0.72%) OpenStack
10 2 (0.72%) SharePoint
10 2 (0.72%) WebSphere
11 1 (0.36%) Adobe Experience Manager
11 1 (0.36%) JBoss
11 1 (0.36%) Mule
11 1 (0.36%) nginx
11 1 (0.36%) WebLogic
Applications
1 25 (9.03%) MS Excel
2 20 (7.22%) MS PowerPoint
3 12 (4.33%) Adobe Creative Suite
3 12 (4.33%) OmniGraffle
4 11 (3.97%) MS Office
5 9 (3.25%) Photoshop
5 9 (3.25%) SPSS
6 7 (2.53%) Spreadsheet
7 5 (1.81%) Adobe Illustrator
8 3 (1.08%) Stata
9 1 (0.36%) Fireworks
9 1 (0.36%) MS Visio
9 1 (0.36%) Pixate
Business Applications
1 21 (7.58%) WebTrends
2 5 (1.81%) Magento
3 4 (1.44%) Dynamics CRM
4 3 (1.08%) Radian6
4 3 (1.08%) SAP Oil and Gas
4 3 (1.08%) Sprinklr
5 2 (0.72%) Oracle BPM
6 1 (0.36%) Adobe Campaign
6 1 (0.36%) Unica
Cloud Services
1 18 (6.50%) Google Tag Manager
2 15 (5.42%) Adobe Analytics
2 15 (5.42%) AdWords
3 12 (4.33%) Amazon AWS
4 10 (3.61%) GitHub
5 8 (2.89%) Google Cloud Platform
6 5 (1.81%) SaaS
7 4 (1.44%) Google Apps
8 3 (1.08%) Socialbakers
9 2 (0.72%) Amazon S3
9 2 (0.72%) DigitalOcean
9 2 (0.72%) Heroku
9 2 (0.72%) Linode
9 2 (0.72%) Microsoft Azure
9 2 (0.72%) Slack
9 2 (0.72%) SmartFocus
10 1 (0.36%) Amazon EC2
10 1 (0.36%) Basecamp
10 1 (0.36%) Silverpop
10 1 (0.36%) Trello
Communications & Networking
1 13 (4.69%) Internet
2 4 (1.44%) HTTP
2 4 (1.44%) Intranet
3 1 (0.36%) SMS
3 1 (0.36%) SSL
3 1 (0.36%) TCP/IP
3 1 (0.36%) VoIP
Database & Business Intelligence
1 11 (3.97%) MySQL
1 11 (3.97%) SQL Server
2 10 (3.61%) Mixpanel
3 8 (2.89%) BigQuery
4 4 (1.44%) Data Mining
4 4 (1.44%) Hadoop
4 4 (1.44%) MongoDB
4 4 (1.44%) PostgreSQL
4 4 (1.44%) QlikView
4 4 (1.44%) SQL Server Integration Services
4 4 (1.44%) SQL Server Reporting Services
5 3 (1.08%) Data Warehouse
5 3 (1.08%) NoSQL
5 3 (1.08%) SAS Enterprise Guide
5 3 (1.08%) SAS Visual Analytics
6 2 (0.72%) Apache Hive
6 2 (0.72%) BusinessObjects
6 2 (0.72%) DataStage
6 2 (0.72%) Datomic
6 2 (0.72%) Oracle BI EE
Development Applications
1 20 (7.22%) Axure RP
2 17 (6.14%) Git (software)
3 8 (2.89%) Jenkins
3 8 (2.89%) JIRA
4 6 (2.17%) Cucumber
5 4 (1.44%) Bitbucket
5 4 (1.44%) JMeter
6 3 (1.08%) Bower
6 3 (1.08%) Grunt
6 3 (1.08%) SQL Server Management Studio (SSMS)
6 3 (1.08%) Vagrant
7 2 (0.72%) Atlassian Bamboo
7 2 (0.72%) git-flow
7 2 (0.72%) GitLab
7 2 (0.72%) gulp
7 2 (0.72%) Karma Test Runner
7 2 (0.72%) Selenium
7 2 (0.72%) Subversion
7 2 (0.72%) Xcode
8 1 (0.36%) webpack
General
1 118 (42.60%) Marketing
2 48 (17.33%) Finance
3 24 (8.66%) Retail
4 23 (8.30%) Publishing
5 12 (4.33%) Advertising
6 9 (3.25%) Telecoms
7 8 (2.89%) Legal
8 7 (2.53%) Manufacturing
8 7 (2.53%) Pharmaceutical
9 5 (1.81%) Banking
10 4 (1.44%) Brand Awareness
11 3 (1.08%) Electronics
11 3 (1.08%) Games
11 3 (1.08%) Law
12 2 (0.72%) Back Office
13 1 (0.36%) Danish Language
13 1 (0.36%) Portuguese Language
Job Titles
1 76 (27.44%) Analyst
2 48 (17.33%) Developer
3 25 (9.03%) Designer
4 22 (7.94%) Digital Analyst
5 18 (6.50%) Data Analyst
5 18 (6.50%) UX Designer
6 15 (5.42%) Google Analytics Analyst
7 13 (4.69%) Front End Developer (Client-Side Developer)
7 13 (4.69%) Web Analyst
8 12 (4.33%) Project Manager
9 10 (3.61%) Analytics Manager
9 10 (3.61%) Marketing Manager
9 10 (3.61%) Performance Analyst
10 9 (3.25%) Consultant
10 9 (3.25%) Senior Analyst
10 9 (3.25%) Web Manager
11 8 (2.89%) Digital Marketing Manager
11 8 (2.89%) Marketing Analyst
11 8 (2.89%) SEO Manager
11 8 (2.89%) Web Developer
Libraries, Frameworks & Software Standards
1 92 (33.21%) HTML
2 72 (25.99%) CSS
3 30 (10.83%) HTML5
4 26 (9.39%) CSS3
5 23 (8.30%) jQuery
6 17 (6.14%) Sass
7 16 (5.78%) AngularJS
8 12 (4.33%) .NET
9 11 (3.97%) Twitter Bootstrap
10 10 (3.61%) REST
11 9 (3.25%) Ajax
11 9 (3.25%) XML
12 8 (2.89%) ASP.NET
12 8 (2.89%) Middleware
12 8 (2.89%) Node.js
13 7 (2.53%) JSON
13 7 (2.53%) RESTful
14 6 (2.17%) LESS
15 5 (1.81%) ELK Stack
15 5 (1.81%) Spring
Miscellaneous
1 73 (26.35%) Analytical Skills
2 71 (25.63%) User Experience
3 43 (15.52%) Social Media
4 26 (9.39%) Visualisation
5 18 (6.50%) Digital Media
6 16 (5.78%) Statistics
7 15 (5.42%) Mathematics
8 12 (4.33%) Taxonomies
9 10 (3.61%) Computer Science
9 10 (3.61%) Economics
10 9 (3.25%) Mobile App
11 8 (2.89%) Algorithms
12 5 (1.81%) Copywriting
12 5 (1.81%) Physics
13 4 (1.44%) FMCG
14 3 (1.08%) Clustering
14 3 (1.08%) Data Extraction
15 2 (0.72%) Blog
15 2 (0.72%) IVR
15 2 (0.72%) Smartphone
Operating Systems
1 13 (4.69%) Linux
2 9 (3.25%) Apple iOS
3 6 (2.17%) Android
3 6 (2.17%) Windows
4 4 (1.44%) Red Hat Enterprise Linux
4 4 (1.44%) Unix
5 2 (0.72%) CentOS
5 2 (0.72%) Windows Server
6 1 (0.36%) Ubuntu
Processes & Methodologies
1 276 (99.64%) Analytics
2 81 (29.24%) Agile Software Development
2 81 (29.24%) SEO
3 63 (22.74%) E-Commerce
4 62 (22.38%) Web Analytics
5 50 (18.05%) Digital Marketing
6 34 (12.27%) Pay per click
7 33 (11.91%) Data Analysis
8 31 (11.19%) CRM
9 25 (9.03%) Digital Analytics
10 24 (8.66%) Project Management
10 24 (8.66%) Tag Management
10 24 (8.66%) Web Development
11 23 (8.30%) Stakeholder Management
12 22 (7.94%) Business Intelligence
12 22 (7.94%) Wireframes
13 21 (7.58%) Content Management
14 18 (6.50%) Responsive Web Design
15 16 (5.78%) Actionable Insight
16 15 (5.42%) Translating Business Requirements
Programming Languages
1 57 (20.58%) SQL
2 53 (19.13%) JavaScript
3 16 (5.78%) Java
3 16 (5.78%) R
4 15 (5.42%) PHP
4 15 (5.42%) Python
5 8 (2.89%) VBA
6 5 (1.81%) Ruby
7 4 (1.44%) Apple Swift
7 4 (1.44%) Groovy
8 3 (1.08%) C++
8 3 (1.08%) MATLAB
8 3 (1.08%) T-SQL
9 2 (0.72%) C
9 2 (0.72%) C#
9 2 (0.72%) Jython
9 2 (0.72%) Objective-C
9 2 (0.72%) Scala
9 2 (0.72%) TypeScript
10 1 (0.36%) Haskell
Qualifications
1 47 (16.97%) Degree
2 6 (2.17%) Security Cleared
3 2 (0.72%) BPSS Clearance
3 2 (0.72%) SC Cleared
4 1 (0.36%) PhD
4 1 (0.36%) PMI Certification
4 1 (0.36%) PMP
Quality Assurance & Compliance
1 9 (3.25%) QA
2 7 (2.53%) Data Quality
2 7 (2.53%) Disclosure Scotland
3 5 (1.81%) Actionable Recommendations
4 1 (0.36%) PCI DSS
4 1 (0.36%) SLA
System Software
1 5 (1.81%) Docker
2 3 (1.08%) VirtualBox
3 2 (0.72%) VMware Infrastructure
3 2 (0.72%) Xen
4 1 (0.36%) Apache ZooKeeper
4 1 (0.36%) HDFS
4 1 (0.36%) Varnish
4 1 (0.36%) Virtual Machines
Systems Management
1 9 (3.25%) Puppet
2 8 (2.89%) Ansible
2 8 (2.89%) Opscode Chef
3 6 (2.17%) Kibana
4 5 (1.81%) logstash
5 4 (1.44%) ZABBIX
6 2 (0.72%) Nagios
6 2 (0.72%) OpenNMS
6 2 (0.72%) Pingdom
6 2 (0.72%) Tivoli NetView
6 2 (0.72%) Zenoss
7 1 (0.36%) Capistrano
7 1 (0.36%) Grafana
Vendors
1 275 (99.28%) Google
2 45 (16.25%) Adobe
3 30 (10.83%) Omniture
3 30 (10.83%) Tableau
4 17 (6.14%) Facebook
4 17 (6.14%) Twitter
5 14 (5.05%) Microsoft
6 13 (4.69%) DoubleClick
7 11 (3.97%) Oracle
8 10 (3.61%) Tealium
9 7 (2.53%) SAP
10 6 (2.17%) Sitecore
11 4 (1.44%) Brandwatch
11 4 (1.44%) Coremetrics
11 4 (1.44%) hybris
11 4 (1.44%) IBM
11 4 (1.44%) OpenText
11 4 (1.44%) Splunk
12 3 (1.08%) comScore
12 3 (1.08%) Marketo
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