The table below looks at the statistics for Google Analytics skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 27 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 Jul 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 554 508 509
Rank change year-on-year
-46 +1
Contract jobs citing Google Analytics 106 166 107
As % of all contract IT jobs located in the UK 0.20% 0.29% 0.20%
As % of the Cloud Services category 1.92% 4.83% 4.58%
Number of daily rates quoted 76 93 75
Median daily rate £325 £363 £300
Median daily rate % change year-on-year
-10.34% +20.83%
90% offered a daily rate of more than £190 £196 £179
10% offered a daily rate of more than £450 £500 £450
UK excluding London median daily rate £313 £363 £300
% change year-on-year
-13.79% +20.83%
Number of hourly rates quoted 5 3 1
Median hourly rate £19.61 £24.00 £11.00
Median hourly rate % change year-on-year
-18.29% +118.18%
UK excluding London median hourly rate £19.61 £24.00 £11.00
% change year-on-year
-18.29% +118.18%

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised across the UK.

Cloud Services Category
UK
Contract IT job ads with a match in the
Cloud Services category
5531 3434 2334
As % of all contract IT jobs located in the UK 10.24% 6.02% 4.33%
Number of daily rates quoted 3898 2273 1502
Median daily rate £465 £415 £400
Median daily rate % change year-on-year
+12.04% +3.75%
90% offered a daily rate of more than £315 £275 £250
10% offered a daily rate of more than £600 £575 £528
UK excluding London median daily rate £450 £400 £375
% change year-on-year
+12.50% +6.66%
Number of hourly rates quoted 78 48 53
Median hourly rate £17.50 £23.50 £17.50
Median hourly rate % change year-on-year
-25.53% +34.28%
90% offered a hourly rate of more than £12.25 £12.00 £11.50
10% offered a hourly rate of more than £43.63 £44.50 £30.69
UK excluding London median hourly rate £15.64 £22.00 £17.00
% change year-on-year
-28.89% +29.41%

Google Analytics
Jobs Demand Trend

The demand trend of contract jobs citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics within the UK.

Google Analytics Daily Rate Trend in the UK

Google Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics within the UK over the 3 months to 27 July 2016.

Google Analytics Daily Rate Histogram in the UK

Google Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics within the UK.

Google Analytics Hourly Rate Trend in the UK

Google Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the UK over the 3 months to 27 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -72 99 £325 -10.34% 78
London -17 65 £325 -7.14% 29
City of London +48 20 £338 +25.00% 7
South East -15 11 £275 -26.66% 14
Yorkshire +1 8 £400 - 1
Leeds - 8 £400 - 1
West Yorkshire - 8 £400 - 1
North West -7 6 £200 -42.85% 17
Surrey +2 5 £175 -53.36% 4
South West -1 5 £300 -17.24% 6
Manchester -4 5 £200 -42.85% 12
Reading +11 4 - -
Swindon +4 4 £300 -14.28% 1
Berkshire -4 4 - -
Wiltshire -6 4 £300 -14.28% 1
Scotland +3 3 £204 -43.79% 1
East of England +12 2 £350 -3.44% 1
West Midlands -37 2 - - 5
Guildford - 2 £160 -
Aberdeenshire - 2 £204 -
Hertfordshire +16 1 £300 -17.24%
Buckinghamshire +13 1 £275 -24.13% 3
Watford +7 1 £300 -17.24%
Edinburgh -8 1 - -
Birmingham -13 1 - - 3
Wales - 1 £450 -
Shropshire - 1 - -
Middlesex - 1 £395 -
Cambridgeshire - 1 £400 -
Telford - 1 - -

Google Analytics
Top 30 Related IT Skills

For the 6 months to 27 July 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Google Analytics.

1 227 (99.13%) Analytics
2 225 (98.25%) Google
3 83 (36.24%) Marketing
4 80 (34.93%) Agile Software Development
5 69 (30.13%) SEO
6 67 (29.26%) HTML
7 58 (25.33%) E-Commerce
8 56 (24.45%) CSS
9 52 (22.71%) User Experience
10 51 (22.27%) JavaScript
11 47 (20.52%) Social Media
12 45 (19.65%) SQL
13 41 (17.90%) Analytical Skills
14 39 (17.03%) CMS
15 35 (15.28%) Adobe
16 34 (14.85%) CRM
17 33 (14.41%) Java
17 33 (14.41%) Digital Marketing
18 32 (13.97%) Finance
18 32 (13.97%) Degree
19 29 (12.66%) Web Analytics
19 29 (12.66%) TDD
20 28 (12.23%) Content Management
20 28 (12.23%) JIRA
21 26 (11.35%) HTML5
22 24 (10.48%) Pay per click
23 23 (10.04%) Oracle
23 23 (10.04%) Web Services
23 23 (10.04%) Digital Analytics
24 22 (9.61%) Wireframes

Google Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 39 (17.03%) CMS
2 19 (8.30%) Tomcat
3 17 (7.42%) Apache TomEE
4 15 (6.55%) SAS
5 12 (5.24%) Confluence
6 9 (3.93%) SharePoint
7 8 (3.49%) Apache
8 5 (2.18%) Adobe Experience Manager
8 5 (2.18%) Skype for Business
9 4 (1.75%) WordPress
10 3 (1.31%) Drupal
11 2 (0.87%) Facebook Platform
11 2 (0.87%) Sitecore CMS
11 2 (0.87%) Umbraco
11 2 (0.87%) WebLogic
11 2 (0.87%) WebSphere
12 1 (0.44%) JBoss
12 1 (0.44%) MS Project Server
12 1 (0.44%) Oracle Workflow
12 1 (0.44%) WebLogic Portal
Applications
1 20 (8.73%) MS Excel
2 16 (6.99%) MS PowerPoint
3 15 (6.55%) MS Office
4 12 (5.24%) Photoshop
5 11 (4.80%) OmniGraffle
6 10 (4.37%) Adobe Creative Suite
7 7 (3.06%) SPSS
8 6 (2.62%) Spreadsheet
9 4 (1.75%) Adobe Illustrator
10 3 (1.31%) MS Visio
11 1 (0.44%) Fireworks
11 1 (0.44%) MS Project
11 1 (0.44%) Pixate
Business Applications
1 18 (7.86%) WebTrends
2 13 (5.68%) Payment Gateway
3 3 (1.31%) SAP Oil and Gas
3 3 (1.31%) Sprinklr
4 2 (0.87%) Dynamics CRM
4 2 (0.87%) Radian6
5 1 (0.44%) Adobe Campaign
5 1 (0.44%) Oracle BPM
5 1 (0.44%) Unica
Cloud Services
1 14 (6.11%) Adobe Analytics
2 12 (5.24%) AdWords
3 10 (4.37%) Google Tag Manager
4 9 (3.93%) Amazon AWS
5 8 (3.49%) Google Cloud Platform
6 5 (2.18%) SaaS
7 4 (1.75%) Google Apps
7 4 (1.75%) Yammer
8 3 (1.31%) Amazon S3
8 3 (1.31%) GitHub
8 3 (1.31%) Google Checkout
8 3 (1.31%) Heroku
8 3 (1.31%) Socialbakers
9 2 (0.87%) Microsoft Azure
9 2 (0.87%) SmartFocus
10 1 (0.44%) Basecamp
10 1 (0.44%) MailChimp
10 1 (0.44%) Trello
Communications & Networking
1 16 (6.99%) Internet
2 5 (2.18%) HTTP
3 1 (0.44%) Intranet
3 1 (0.44%) SMS
3 1 (0.44%) SSL
3 1 (0.44%) TCP/IP
Database & Business Intelligence
1 9 (3.93%) SQL Server
2 8 (3.49%) BigQuery
3 6 (2.62%) MySQL
4 5 (2.18%) SQL Server Integration Services
5 4 (1.75%) Data Mining
5 4 (1.75%) MongoDB
5 4 (1.75%) NoSQL
5 4 (1.75%) Relational Database
5 4 (1.75%) SQL Server Reporting Services
6 3 (1.31%) Data Warehouse
6 3 (1.31%) Mixpanel
6 3 (1.31%) PostgreSQL
6 3 (1.31%) QlikView
6 3 (1.31%) SAS Enterprise Guide
6 3 (1.31%) SAS Visual Analytics
7 2 (0.87%) BusinessObjects
7 2 (0.87%) Oracle BI EE
7 2 (0.87%) Oracle ODI
8 1 (0.44%) Datomic
8 1 (0.44%) Oracle Database
Development Applications
1 28 (12.23%) JIRA
2 22 (9.61%) Git (software)
3 20 (8.73%) Axure RP
3 20 (8.73%) Jenkins
4 6 (2.62%) Ant
5 3 (1.31%) Balsamiq Mockups
5 3 (1.31%) Dreamweaver
5 3 (1.31%) Gradle
5 3 (1.31%) JUnit
5 3 (1.31%) Maven
5 3 (1.31%) SQL Server Management Studio (SSMS)
6 2 (0.87%) AccuRev
6 2 (0.87%) Gatling
6 2 (0.87%) Grunt
6 2 (0.87%) SonarQube
7 1 (0.44%) Bower
7 1 (0.44%) gulp
7 1 (0.44%) Karma Test Runner
7 1 (0.44%) Sonatype Nexus
7 1 (0.44%) Vagrant
General
1 83 (36.24%) Marketing
2 32 (13.97%) Finance
3 20 (8.73%) Publishing
4 15 (6.55%) Retail
5 12 (5.24%) Advertising
6 8 (3.49%) Telecoms
7 7 (3.06%) Manufacturing
8 6 (2.62%) Legal
9 4 (1.75%) Banking
10 3 (1.31%) Electronics
10 3 (1.31%) Games
11 2 (0.87%) Brand Awareness
12 1 (0.44%) Danish Language
12 1 (0.44%) Law
12 1 (0.44%) Multimedia
12 1 (0.44%) Pharmaceutical
Job Titles
1 60 (26.20%) Analyst
2 47 (20.52%) Developer
3 22 (9.61%) Designer
4 21 (9.17%) Java Developer
5 19 (8.30%) Senior Developer
6 18 (7.86%) UX Designer
7 16 (6.99%) Digital Analyst
7 16 (6.99%) Senior Java Developer
8 13 (5.68%) Data Analyst
8 13 (5.68%) Project Manager
9 12 (5.24%) Web Analyst
10 8 (3.49%) Digital Project Manager
10 8 (3.49%) E-Commerce Developer
10 8 (3.49%) Java E-Commerce Developer
10 8 (3.49%) Marketing Analyst
10 8 (3.49%) Product Owner
10 8 (3.49%) Senior E-Commerce Developer
10 8 (3.49%) Technical Leader
11 7 (3.06%) Content Editor
12 6 (2.62%) Senior Siebel Developer
Libraries, Frameworks & Software Standards
1 67 (29.26%) HTML
2 56 (24.45%) CSS
3 26 (11.35%) HTML5
4 23 (10.04%) Web Services
5 21 (9.17%) Spring
6 20 (8.73%) CSS3
7 18 (7.86%) Hibernate
8 17 (7.42%) J2EE
9 16 (6.99%) jQuery
10 12 (5.24%) .NET
11 11 (4.80%) Middleware
12 10 (4.37%) Ajax
12 10 (4.37%) AngularJS
12 10 (4.37%) ASP.NET
13 9 (3.93%) XML
14 7 (3.06%) JSP
14 7 (3.06%) REST
15 6 (2.62%) LESS
15 6 (2.62%) Spring Integration
16 5 (2.18%) Sass
Miscellaneous
1 52 (22.71%) User Experience
2 47 (20.52%) Social Media
3 41 (17.90%) Analytical Skills
4 17 (7.42%) Digital Media
5 13 (5.68%) iPad
5 13 (5.68%) Visualisation
6 11 (4.80%) Copywriting
7 9 (3.93%) Taxonomies
8 8 (3.49%) Mobile App
9 7 (3.06%) Algorithms
9 7 (3.06%) Statistics
10 6 (2.62%) Computer Science
10 6 (2.62%) Economics
10 6 (2.62%) Mathematics
11 4 (1.75%) Management Information System
12 3 (1.31%) Blog
12 3 (1.31%) Clustering
12 3 (1.31%) Virtual Team
13 2 (0.87%) Fintech
13 2 (0.87%) Minimum Viable Product
Operating Systems
1 10 (4.37%) Linux
2 7 (3.06%) Android
2 7 (3.06%) Apple iOS
3 4 (1.75%) Unix
4 3 (1.31%) Red Hat Enterprise Linux
4 3 (1.31%) Windows
5 2 (0.87%) Solaris
6 1 (0.44%) Ubuntu
Processes & Methodologies
1 227 (99.13%) Analytics
2 80 (34.93%) Agile Software Development
3 69 (30.13%) SEO
4 58 (25.33%) E-Commerce
5 34 (14.85%) CRM
6 33 (14.41%) Digital Marketing
7 29 (12.66%) TDD
7 29 (12.66%) Web Analytics
8 28 (12.23%) Content Management
9 24 (10.48%) Pay per click
10 23 (10.04%) Digital Analytics
11 22 (9.61%) Wireframes
12 21 (9.17%) Project Management
12 21 (9.17%) Scrum
13 19 (8.30%) Data Analysis
13 19 (8.30%) Open Source
14 18 (7.86%) Pair Programming
14 18 (7.86%) Web Development
15 17 (7.42%) Business Intelligence
15 17 (7.42%) Stakeholder Management
Programming Languages
1 51 (22.27%) JavaScript
2 45 (19.65%) SQL
3 33 (14.41%) Java
4 10 (4.37%) PHP
5 8 (3.49%) VBA
6 6 (2.62%) Python
7 5 (2.18%) Groovy
8 4 (1.75%) R
9 3 (1.31%) Ruby
9 3 (1.31%) T-SQL
10 2 (0.87%) Apple Swift
10 2 (0.87%) C
10 2 (0.87%) C#
11 1 (0.44%) Haskell
11 1 (0.44%) Objective-C
11 1 (0.44%) Perl
11 1 (0.44%) Scala
11 1 (0.44%) VB.NET
Qualifications
1 32 (13.97%) Degree
2 5 (2.18%) Security Cleared
3 3 (1.31%) SC Cleared
4 1 (0.44%) BPSS Clearance
4 1 (0.44%) Microsoft Certification
4 1 (0.44%) PMI Certification
4 1 (0.44%) PMP
Quality Assurance & Compliance
1 8 (3.49%) Disclosure Scotland
2 6 (2.62%) QA
3 3 (1.31%) Data Quality
4 1 (0.44%) Actionable Recommendations
4 1 (0.44%) PCI DSS
System Software
1 1 (0.44%) Apache ZooKeeper
1 1 (0.44%) Docker
1 1 (0.44%) Varnish
1 1 (0.44%) Virtual Machines
1 1 (0.44%) VirtualBox
Systems Management
1 4 (1.75%) Puppet
2 3 (1.31%) Ansible
2 3 (1.31%) Opscode Chef
2 3 (1.31%) Pingdom
2 3 (1.31%) ZABBIX
3 2 (0.87%) Kibana
4 1 (0.44%) Capistrano
4 1 (0.44%) Grafana
4 1 (0.44%) logstash
Vendors
1 225 (98.25%) Google
2 35 (15.28%) Adobe
3 23 (10.04%) Oracle
4 22 (9.61%) Omniture
5 18 (7.86%) Tableau
6 17 (7.42%) CyberSource
7 15 (6.55%) Microsoft
8 11 (4.80%) Facebook
9 10 (4.37%) Twitter
10 9 (3.93%) Tealium
11 7 (3.06%) DoubleClick
11 7 (3.06%) SAP
12 6 (2.62%) Siebel
13 5 (2.18%) Crimson Hexagon
14 4 (1.75%) Atlassian
14 4 (1.75%) IBM
14 4 (1.75%) Optimizely
15 3 (1.31%) Red Hat
15 3 (1.31%) Salesforce Marketing Cloud
15 3 (1.31%) Sitecore
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