The table below looks at the statistics for Google Analytics skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 3 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
3 Mar 2015
Same period 2014 Same period 2013
Google Analytics
Rank 493 479 461
Rank change year-on-year
-14 -18
Contract jobs citing Google Analytics 94 87 70
As % of all contract IT jobs located in the UK 0.18% 0.17% 0.15%
As % of the Business Applications category 2.06% 1.95% 1.74%
Number of daily rates quoted 64 54 37
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£338 £300 £250
Average daily rate % change year-on-year
+12.50% +20.00%
90% offered a daily rate of more than £250 £215 £178
10% offered a daily rate of more than £500 £425 £350
UK excluding London average daily rate £300 £375 £240
% change year-on-year
-20.00% +56.25%
Number of hourly rates quoted 0 1 5
Average hourly rate - £16.50 £17.50
Average hourly rate % change year-on-year
- -5.71%
UK excluding London average hourly rate - £16.50 £17.50
% change year-on-year
- -5.71%

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised across the UK.

Business Applications Category
UK
Contract IT job ads with a match in the
Business Applications category
4562 4459 4031
As % of all contract IT jobs located in the UK 8.68% 8.79% 8.85%
Number of daily rates quoted 2561 2353 1999
Average daily rate £450 £430 £425
Average daily rate % change year-on-year
+4.65% +1.17%
90% offered a daily rate of more than £300 £300 £300
10% offered a daily rate of more than £600 £600 £575
UK excluding London average daily rate £425 £413 £410
% change year-on-year
+3.03% +0.60%
Number of hourly rates quoted 36 51 55
Average hourly rate £30.00 £18.00 £37.50
Average hourly rate % change year-on-year
+66.66% -52.00%
90% offered a hourly rate of more than £14.80 £15.00 £17.50
10% offered a hourly rate of more than £67.00 £59.90 £59.00
UK excluding London average hourly rate £18.00 £23.00 £37.80
% change year-on-year
-21.73% -39.15%

Google Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Google Analytics within the UK as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics within the UK.

Google Analytics Daily Rate Trend in the UK

Google Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics within the UK over the 3 months to 3 March 2015.

Google Analytics Daily Rate Histogram in the UK

Google Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics within the UK.

Google Analytics Hourly Rate Trend in the UK

Google Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the UK over the 3 months to 3 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -4 90 £350 +16.66% 79
London +5 64 £391 +30.41% 35
City of London +17 17 £338 +1.50% 9
South East -14 8 £435 - 14
North West -12 7 £300 - 9
Wiltshire +4 5 £325 -13.33%
Swindon +4 5 £325 -13.33%
South West -11 5 £325 +27.45% 5
Chester - 5 £300 -
Cheshire - 5 £300 - 1
Surrey - 4 £350 - 1
East of England +4 3 £220 -49.71% 2
West Midlands +1 3 £300 - 8
Scotland - 3 £188 - 1
Hertfordshire +11 2 £220 -51.11% 2
Berkshire -2 2 £435 - 4
Manchester -10 2 £288 - 6
Watford - 2 £220 - 1
Edinburgh - 2 £188 - 1
East Sussex - 2 - - 3
Essex - 1 - -
Westminster - 1 £525 -
Brighton - 1 - - 3
Coventry - 1 £350 - 4
Crawley - - - -
Derby - - - -
Doncaster - - - -
Bristol - - - -
Cambridge - - - -
Cheadle - - - -

Google Analytics
Top 30 Related IT Skills

For the 6 months to 3 March 2015, IT contractor jobs within the UK citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 227 (100.00%) Google
1 227 (100.00%) Analytics
2 86 (37.89%) Marketing
3 60 (26.43%) Web Analytics
4 56 (24.67%) Agile Software Development
5 49 (21.59%) HTML
6 46 (20.26%) Omniture
7 44 (19.38%) JavaScript
7 44 (19.38%) E-Commerce
8 43 (18.94%) Analytical Skills
9 38 (16.74%) Adobe
10 36 (15.86%) User Experience
11 35 (15.42%) Finance
12 34 (14.98%) SQL
13 33 (14.54%) WebTrends
14 31 (13.66%) CSS
15 30 (13.22%) SEO
15 30 (13.22%) CMS
16 26 (11.45%) Social Media
17 25 (11.01%) Content Management
18 24 (10.57%) Project Management
19 23 (10.13%) jQuery
20 21 (9.25%) Degree
21 19 (8.37%) SiteCatalyst
22 18 (7.93%) Retail
22 18 (7.93%) Ajax
23 17 (7.49%) Tableau
24 16 (7.05%) Information Architecture
24 16 (7.05%) Security Cleared
24 16 (7.05%) Multivariate Testing

Google Analytics
Top Related IT Skills by Category

For the 6 months to 3 March 2015, IT contractor jobs within the UK citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 30 (13.22%) CMS
2 14 (6.17%) SAS
3 7 (3.08%) Adobe CQ
4 6 (2.64%) Drupal
5 5 (2.20%) Umbraco
5 5 (2.20%) WordPress
6 3 (1.32%) IIS
6 3 (1.32%) Node.js
7 2 (0.88%) Tomcat
7 2 (0.88%) TeamSite
7 2 (0.88%) Sitecore CMS
7 2 (0.88%) Confluence
8 1 (0.44%) WebLogic
8 1 (0.44%) Jetty
8 1 (0.44%) nginx
8 1 (0.44%) WebSphere
8 1 (0.44%) Joomla!
8 1 (0.44%) SharePoint
8 1 (0.44%) Apache
Applications
1 12 (5.29%) Spreadsheet
2 10 (4.41%) MS Excel
3 9 (3.96%) SPSS
4 7 (3.08%) Photoshop
5 5 (2.20%) MS PowerPoint
6 3 (1.32%) MS Office
6 3 (1.32%) Adobe Illustrator
7 1 (0.44%) PowerPivot
7 1 (0.44%) MS Visio
Business Applications
1 33 (14.54%) WebTrends
2 19 (8.37%) SiteCatalyst
3 10 (4.41%) Optimost
4 1 (0.44%) Radian6
4 1 (0.44%) Dynamics CRM
Cloud Services
1 8 (3.52%) Basecamp
2 5 (2.20%) Google Cloud Platform
3 3 (1.32%) Microsoft Azure
4 2 (0.88%) Amazon AWS
4 2 (0.88%) SaaS
5 1 (0.44%) PaaS
5 1 (0.44%) Heroku
5 1 (0.44%) Google App Engine
5 1 (0.44%) Responsys
5 1 (0.44%) Yammer
Communications & Networking
1 4 (1.76%) HTTP
1 4 (1.76%) Intranet
1 4 (1.76%) Internet
2 2 (0.88%) SSL
3 1 (0.44%) SMS
3 1 (0.44%) HTTPS
Database & Business Intelligence
1 12 (5.29%) Data Mining
2 10 (4.41%) SQL Server
3 7 (3.08%) MySQL
3 7 (3.08%) Big Data
4 5 (2.20%) Data Warehouse
5 4 (1.76%) BigQuery
6 3 (1.32%) Relational Database
7 2 (0.88%) Oracle Database
7 2 (0.88%) NoSQL
7 2 (0.88%) PostgreSQL
7 2 (0.88%) Hadoop
7 2 (0.88%) Spotfire
8 1 (0.44%) QlikView
8 1 (0.44%) Oracle Database 11g
8 1 (0.44%) BusinessObjects Web Intelligence
8 1 (0.44%) Base SAS
8 1 (0.44%) SAS Enterprise Guide
8 1 (0.44%) Apache Hive
8 1 (0.44%) BusinessObjects
8 1 (0.44%) SQL Server Reporting Services
Development Applications
1 10 (4.41%) JIRA
2 8 (3.52%) Trac
3 6 (2.64%) Git (software)
4 4 (1.76%) Dreamweaver
4 4 (1.76%) Subversion
4 4 (1.76%) Grunt
4 4 (1.76%) TeamCity
5 3 (1.32%) Psake
5 3 (1.32%) Jasmine
6 2 (0.88%) VSS/SourceSafe
6 2 (0.88%) Team Foundation Server
6 2 (0.88%) Firebug
7 1 (0.44%) Fiddler
7 1 (0.44%) WATIR
7 1 (0.44%) Selenium
7 1 (0.44%) Mockito
7 1 (0.44%) Hudson
7 1 (0.44%) SoapUI
7 1 (0.44%) QUnit
7 1 (0.44%) Eclipse
General
1 86 (37.89%) Marketing
2 35 (15.42%) Finance
3 18 (7.93%) Retail
4 16 (7.05%) Publishing
5 15 (6.61%) Banking
6 2 (0.88%) Back Office
6 2 (0.88%) Games
6 2 (0.88%) Legal
6 2 (0.88%) Advertising
6 2 (0.88%) Billing
7 1 (0.44%) Local Government
7 1 (0.44%) Retail Banking
7 1 (0.44%) Pharmaceutical
7 1 (0.44%) Financial Institution
Job Titles
1 85 (37.44%) Analyst
2 39 (17.18%) Web Analyst
3 33 (14.54%) Developer
4 23 (10.13%) Product Manager
5 22 (9.69%) Data Analyst
6 16 (7.05%) Senior Manager
7 15 (6.61%) Senior Product Manager
8 12 (5.29%) Performance Analyst
9 11 (4.85%) Web Developer
9 11 (4.85%) Designer
10 9 (3.96%) Business Analyst
10 9 (3.96%) Web Manager
11 6 (2.64%) Consultant
11 6 (2.64%) Front-End Developer
12 5 (2.20%) Web Analytics Manager
12 5 (2.20%) Project Manager
12 5 (2.20%) Senior Analyst
12 5 (2.20%) Web Designer
12 5 (2.20%) E-Commerce Manager
13 4 (1.76%) Marketing Manager
Libraries, Frameworks & Software Standards
1 49 (21.59%) HTML
2 31 (13.66%) CSS
3 23 (10.13%) jQuery
4 18 (7.93%) Ajax
5 14 (6.17%) Web Services
5 14 (6.17%) HTML5
6 13 (5.73%) CSS3
7 10 (4.41%) AngularJS
8 9 (3.96%) RESTful
9 6 (2.64%) .NET
9 6 (2.64%) XHTML
10 5 (2.20%) Regular Expression
11 4 (1.76%) Django
12 3 (1.32%) Flash
12 3 (1.32%) Backbone.js
12 3 (1.32%) Sass
12 3 (1.32%) LESS
12 3 (1.32%) JSON
12 3 (1.32%) ASP.NET
12 3 (1.32%) XML
Miscellaneous
1 43 (18.94%) Analytical Skills
2 36 (15.86%) User Experience
3 26 (11.45%) Social Media
4 15 (6.61%) Visualisation
5 14 (6.17%) Statistics
6 9 (3.96%) Mobile App
7 8 (3.52%) Open Source
8 6 (2.64%) Digital Media
8 6 (2.64%) W3C
8 6 (2.64%) Copywriting
8 6 (2.64%) Blog
9 5 (2.20%) Psychology
9 5 (2.20%) Human Factors
10 4 (1.76%) Management Information System
10 4 (1.76%) Data Structures
11 3 (1.32%) Mathematics
11 3 (1.32%) FMCG
11 3 (1.32%) Clustering
11 3 (1.32%) NHS
11 3 (1.32%) Computer Science
Operating Systems
1 7 (3.08%) Android
1 7 (3.08%) Apple iOS
2 4 (1.76%) Linux
3 2 (0.88%) Windows
4 1 (0.44%) Solaris
4 1 (0.44%) UNIX
4 1 (0.44%) Red Hat Enterprise Linux
Processes & Methodologies
1 227 (100.00%) Analytics
2 60 (26.43%) Web Analytics
3 56 (24.67%) Agile Software Development
4 44 (19.38%) E-Commerce
5 30 (13.22%) SEO
6 25 (11.01%) Content Management
7 24 (10.57%) Project Management
8 16 (7.05%) Multivariate Testing
8 16 (7.05%) Information Architecture
9 15 (6.61%) Digital Marketing
9 15 (6.61%) Data Analysis
9 15 (6.61%) CRM
10 14 (6.17%) Online Marketing
11 12 (5.29%) Web Development
11 12 (5.29%) Product Management
12 11 (4.85%) Pay per click
13 10 (4.41%) Scrum
13 10 (4.41%) Market Research
14 9 (3.96%) Usability Testing
15 8 (3.52%) Cluster Analysis
Programming Languages
1 44 (19.38%) JavaScript
2 34 (14.98%) SQL
3 11 (4.85%) Java
3 11 (4.85%) Python
4 10 (4.41%) Ruby
5 6 (2.64%) R
5 6 (2.64%) VBA
5 6 (2.64%) PHP
6 4 (1.76%) C
6 4 (1.76%) C#
7 3 (1.32%) PowerShell
8 1 (0.44%) Objective-C
8 1 (0.44%) T-SQL
8 1 (0.44%) VB
Qualifications
1 21 (9.25%) Degree
2 16 (7.05%) Security Cleared
3 5 (2.20%) SC Cleared
4 2 (0.88%) VCP4
5 1 (0.44%) BC Cleared
5 1 (0.44%) DV Cleared
Quality Assurance & Compliance
1 4 (1.76%) QA
2 3 (1.32%) WAI
3 1 (0.44%) Data Quality
System Software
1 1 (0.44%) Docker
Vendors
1 227 (100.00%) Google
2 46 (20.26%) Omniture
3 38 (16.74%) Adobe
4 17 (7.49%) Tableau
5 11 (4.85%) Coremetrics
6 10 (4.41%) Microsoft
6 10 (4.41%) DoubleClick
7 7 (3.08%) Twitter
8 6 (2.64%) hybris
8 6 (2.64%) Maxymiser
8 6 (2.64%) ClickTale
8 6 (2.64%) Salesforce.com
8 6 (2.64%) Facebook
9 5 (2.20%) IBM
9 5 (2.20%) Oracle
10 4 (1.76%) Business Objects
10 4 (1.76%) HP
10 4 (1.76%) Tealeaf
10 4 (1.76%) Sitecore
10 4 (1.76%) New Relic
Berkshire
Clearwater People Solutions
Rate: £250 - £300 Per Day
Posted: 42 minutes ago
Reading, Berkshire
Deerfoot IT Resources Ltd
Rate: £200 - £300 per day
Posted: 2 hours ago
East London
Michael Bailey Associates
Rate: Market rates
Posted: 3 hours ago
South East London
Eaglecliff
Rate: Up to £450 per day
Posted: 3 hours ago
South East London
Eaglecliff
Rate: Unspecified Excellent DOE
Posted: Yesterday
Berkshire
ReThink Recruitment
Rate: £400 - £500 per day
Posted: Yesterday
Croydon
Land Registry
Rate: £29,550 per year + Excellent Benefits
Posted: 6 days ago
West London
Edison Hill Ltd
Rate: From £350 to £450 per day
Posted: 6 days ago
London
Universe Technology Recruitment Ltd
Posted: 18 days ago
London
Explore Group
Rate: £400 - £500 per day
Posted: 19 days ago
Newbury, Berkshire
QA Limited
Rate: £210.00 per week
Posted: 20 days ago
Brighton, East Sussex
Premier Media
Rate: £250 - £300 per day
Posted: 20 days ago