The table below looks at the statistics for Google Analytics skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 4 August 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
4 Aug 2015
Same period 2014 Same period 2013
Google Analytics
Rank 457 498 487
Rank change year-on-year
+41 -11
Contract jobs citing Google Analytics 165 102 89
As % of all contract IT jobs located in the UK 0.29% 0.19% 0.17%
As % of the Cloud Services category 5.06% 4.54% 6.43%
Number of daily rates quoted 96 71 57
Average daily rate
Keep up to 90%
of your Daily Rate
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£363 £300 £310
Average daily rate % change year-on-year
+20.83% -3.22%
90% offered a daily rate of more than £211 £183 £200
10% offered a daily rate of more than £500 £450 £450
UK excluding London average daily rate £363 £293 £288
% change year-on-year
+23.93% +1.73%
Number of hourly rates quoted 3 2 2
Average hourly rate £24.00 £74.25 £12.50
Average hourly rate % change year-on-year
-67.67% +494.00%
UK excluding London average hourly rate £24.00 £11.00 -
% change year-on-year
+118.18% -

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised across the UK.

Cloud Services Category
UK
Contract IT job ads with a match in the
Cloud Services category
3259 2248 1385
As % of all contract IT jobs located in the UK 5.72% 4.11% 2.71%
Number of daily rates quoted 2156 1422 949
Average daily rate £415 £401 £375
Average daily rate % change year-on-year
+3.49% +6.93%
90% offered a daily rate of more than £275 £250 £125
10% offered a daily rate of more than £575 £538 £525
UK excluding London average daily rate £400 £380 £300
% change year-on-year
+5.26% +26.66%
Number of hourly rates quoted 43 54 32
Average hourly rate £24.00 £17.50 £26.50
Average hourly rate % change year-on-year
+37.14% -33.96%
90% offered a hourly rate of more than £12.50 £11.50 £12.50
10% offered a hourly rate of more than £40.00 £24.00 £46.75
UK excluding London average hourly rate £22.50 £15.50 £33.00
% change year-on-year
+45.16% -53.03%

Google Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Google Analytics within the UK as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics within the UK.

Google Analytics Daily Rate Trend in the UK

Google Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics within the UK over the 3 months to 4 August 2015.

Google Analytics Daily Rate Histogram in the UK

Google Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics within the UK.

Google Analytics Hourly Rate Trend in the UK

Google Analytics
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Google Analytics within the UK over the 3 months to 4 August 2015.

Google Analytics Hourly Rate Histogram in the UK

Google Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the UK over the 3 months to 4 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +36 156 £363 +20.83% 92
London +23 89 £350 - 55
South East -13 26 £375 +44.92% 10
City of London -6 25 £250 -28.57% 19
Berkshire +4 14 £363 +30.63% 4
Yorkshire -18 9 £275 - 7
East of England - 9 £363 - 4
South West -4 8 £375 +25.00% 2
Essex - 8 £318 - 1
Bracknell - 8 £463 - 1
York - 7 £356 -
North Yorkshire - 7 £356 - 6
North West - 7 £350 - 7
Bristol +4 6 - -
East Midlands 0 6 £145 -63.79% 1
Hampshire - 6 £375 - 2
Liverpool - 5 - - 1
Merseyside - 5 - - 1
Scotland - 5 £363 - 3
Leicestershire +9 4 £145 -63.79%
Basildon - 4 - -
Canary Wharf - 4 £500 -
Maidenhead -1 3 £175 -7.89%
Surrey -2 3 £375 - 2
Oxfordshire -16 3 £530 - 1
Basingstoke - 3 £375 - 1
Leicester +11 2 £145 -63.79%
West Midlands +4 2 £300 +20.00% 6
Leeds -20 2 £225 - 1
West Yorkshire -23 2 £225 - 1

Google Analytics
Top 30 Related IT Skills

For the 6 months to 4 August 2015, IT contractor jobs within the UK citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 292 (96.05%) Analytics
2 284 (93.42%) Google
3 136 (44.74%) HTML
4 112 (36.84%) Marketing
5 95 (31.25%) Web Analytics
5 95 (31.25%) Adobe
6 94 (30.92%) JavaScript
6 94 (30.92%) CSS
7 84 (27.63%) SEO
8 79 (25.99%) User Experience
9 73 (24.01%) Adobe Analytics
10 70 (23.03%) SQL
11 67 (22.04%) Analytical Skills
12 64 (21.05%) E-Commerce
13 63 (20.72%) Agile Software Development
14 58 (19.08%) Finance
15 57 (18.75%) Content Management
16 56 (18.42%) CMS
17 53 (17.43%) HTML5
18 52 (17.11%) Omniture
19 49 (16.12%) Java
20 40 (13.16%) WebTrends
21 39 (12.83%) CSS3
22 37 (12.17%) Social Media
23 35 (11.51%) Tableau
23 35 (11.51%) Web Development
23 35 (11.51%) Degree
23 35 (11.51%) jQuery
24 34 (11.18%) Data Analysis
24 34 (11.18%) .NET

Google Analytics
Top Related IT Skills by Category

For the 6 months to 4 August 2015, IT contractor jobs within the UK citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 56 (18.42%) CMS
2 29 (9.54%) Adobe Experience Manager
3 16 (5.26%) IIS
4 15 (4.93%) WebSphere
5 13 (4.28%) Drupal
6 12 (3.95%) WordPress
7 11 (3.62%) SharePoint
8 10 (3.29%) Oracle Workflow
8 10 (3.29%) Sitecore CMS
9 9 (2.96%) JBoss
10 6 (1.97%) SAS
10 6 (1.97%) Confluence
10 6 (1.97%) TYPO3
11 5 (1.64%) Apache
11 5 (1.64%) WebLogic
12 4 (1.32%) NetWeaver
12 4 (1.32%) BizTalk Server
12 4 (1.32%) Umbraco
13 2 (0.66%) Node.js
14 1 (0.33%) Joomla!
Applications
1 27 (8.88%) MS Excel
2 22 (7.24%) Photoshop
3 8 (2.63%) MS Office
3 8 (2.63%) MS Visio
4 7 (2.30%) Spreadsheet
5 6 (1.97%) MS PowerPoint
6 5 (1.64%) SPSS
7 2 (0.66%) Adobe Illustrator
8 1 (0.33%) Fireworks
8 1 (0.33%) FastStats
Business Applications
1 40 (13.16%) WebTrends
2 10 (3.29%) Adobe Campaign
3 9 (2.96%) Optimost
4 5 (1.64%) Dynamics CRM
5 2 (0.66%) Radian6
Cloud Services
1 73 (24.01%) Adobe Analytics
2 6 (1.97%) SaaS
3 4 (1.32%) PaaS
3 4 (1.32%) Microsoft Azure
3 4 (1.32%) Amazon AWS
4 2 (0.66%) SmartFocus
4 2 (0.66%) Google Cloud Platform
5 1 (0.33%) Yammer
5 1 (0.33%) GitHub
5 1 (0.33%) Google App Engine
Communications & Networking
1 13 (4.28%) Intranet
2 12 (3.95%) Internet
3 7 (2.30%) SMS
3 7 (2.30%) SSL
4 4 (1.32%) HTTP
4 4 (1.32%) DNS
Database & Business Intelligence
1 19 (6.25%) SQL Server
2 16 (5.26%) Data Warehouse
3 14 (4.61%) MySQL
3 14 (4.61%) Oracle Database
4 13 (4.28%) Relational Database
5 12 (3.95%) BusinessObjects
6 10 (3.29%) Data Mining
6 10 (3.29%) Oracle Database 10g
6 10 (3.29%) Oracle Database 11g
6 10 (3.29%) Oracle BI EE
7 6 (1.97%) QlikView
7 6 (1.97%) DB2
8 5 (1.64%) SQL Server Reporting Services
8 5 (1.64%) SQL Server Integration Services
9 4 (1.32%) PostgreSQL
9 4 (1.32%) Hadoop
9 4 (1.32%) Redis
9 4 (1.32%) Neo4j
9 4 (1.32%) SQL Server 2012
10 2 (0.66%) SQL Server 2008
Development Applications
1 19 (6.25%) Subversion
2 15 (4.93%) Axure RP
2 15 (4.93%) Git (software)
3 13 (4.28%) JIRA
4 9 (2.96%) Team Foundation Server
5 8 (2.63%) Ant
6 7 (2.30%) Visual Studio
6 7 (2.30%) Dreamweaver
6 7 (2.30%) Firebug
6 7 (2.30%) Fiddler
7 6 (1.97%) Selenium
7 6 (1.97%) SoapUI
8 4 (1.32%) TestComplete
8 4 (1.32%) LoadRunner
9 2 (0.66%) Redmine
10 1 (0.33%) Jasmine
10 1 (0.33%) Bitbucket
10 1 (0.33%) Jenkins
10 1 (0.33%) Grunt
10 1 (0.33%) Bower
General
1 112 (36.84%) Marketing
2 58 (19.08%) Finance
3 26 (8.55%) Publishing
4 20 (6.58%) Retail
5 11 (3.62%) Advertising
6 8 (2.63%) Legal
6 8 (2.63%) Banking
7 5 (1.64%) Manufacturing
8 4 (1.32%) Back Office
8 4 (1.32%) Telecoms
8 4 (1.32%) Multimedia
9 3 (0.99%) Danish Language
9 3 (0.99%) Italian Language
9 3 (0.99%) Norwegian Language
9 3 (0.99%) Swedish Language
9 3 (0.99%) Games
10 1 (0.33%) Pharmaceutical
10 1 (0.33%) Billing
10 1 (0.33%) Local Government
Job Titles
1 81 (26.64%) Analyst
2 69 (22.70%) Developer
3 37 (12.17%) Web Analyst
4 22 (7.24%) Consultant
5 19 (6.25%) Front-End Developer
6 16 (5.26%) Web Developer
7 15 (4.93%) Project Manager
8 12 (3.95%) Junior
9 11 (3.62%) Architect
9 11 (3.62%) Data Analyst
9 11 (3.62%) Web Manager
10 10 (3.29%) Website Manager
10 10 (3.29%) Oracle Developer
11 9 (2.96%) Applications Support Analyst
11 9 (2.96%) Support Analyst
11 9 (2.96%) Applications Support
11 9 (2.96%) Content Editor
12 8 (2.63%) Content Manager
13 7 (2.30%) Digital Project Manager
13 7 (2.30%) Designer
Libraries, Frameworks & Software Standards
1 136 (44.74%) HTML
2 94 (30.92%) CSS
3 53 (17.43%) HTML5
4 39 (12.83%) CSS3
5 35 (11.51%) jQuery
6 34 (11.18%) .NET
7 27 (8.88%) Ajax
8 24 (7.89%) XML
9 20 (6.58%) ASP.NET
10 16 (5.26%) JSON
11 14 (4.61%) XHTML
12 12 (3.95%) J2EE
13 10 (3.29%) AngularJS
14 9 (2.96%) Sass
14 9 (2.96%) Web Services
14 9 (2.96%) .NET Framework
15 8 (2.63%) JSP
15 8 (2.63%) LESS
16 7 (2.30%) Ruby on Rails
17 6 (1.97%) WebSphere Message Broker
Miscellaneous
1 79 (25.99%) User Experience
2 67 (22.04%) Analytical Skills
3 37 (12.17%) Social Media
4 18 (5.92%) Mobile App
5 15 (4.93%) Visualisation
5 15 (4.93%) Computer Science
6 9 (2.96%) Management Information System
7 8 (2.63%) W3C
7 8 (2.63%) Web 2.0
7 8 (2.63%) Statistics
8 7 (2.30%) Copywriting
8 7 (2.30%) Algorithms
9 6 (1.97%) Digital Media
10 5 (1.64%) iSeries
10 5 (1.64%) Wiki
11 4 (1.32%) Taxonomies
11 4 (1.32%) GIS
11 4 (1.32%) Clustering
12 3 (0.99%) Data Integration
12 3 (0.99%) Data Centre
Operating Systems
1 23 (7.57%) Windows
2 21 (6.91%) Android
2 21 (6.91%) Apple iOS
3 20 (6.58%) Linux
4 15 (4.93%) UNIX
5 8 (2.63%) Solaris
6 6 (1.97%) Red Hat Enterprise Linux
7 1 (0.33%) Windows Phone
7 1 (0.33%) Windows Mobile
Processes & Methodologies
1 292 (96.05%) Analytics
2 95 (31.25%) Web Analytics
3 84 (27.63%) SEO
4 64 (21.05%) E-Commerce
5 63 (20.72%) Agile Software Development
6 57 (18.75%) Content Management
7 35 (11.51%) Web Development
8 34 (11.18%) Data Analysis
9 31 (10.20%) Digital Marketing
10 30 (9.87%) Project Management
11 24 (7.89%) B2C
12 23 (7.57%) CRM
12 23 (7.57%) Multivariate Testing
13 22 (7.24%) SOA
14 19 (6.25%) Scrum
14 19 (6.25%) Web Design
14 19 (6.25%) B2B
15 18 (5.92%) Workflow
16 17 (5.59%) Migration
16 17 (5.59%) SDLC
Programming Languages
1 94 (30.92%) JavaScript
2 70 (23.03%) SQL
3 49 (16.12%) Java
4 15 (4.93%) PL/SQL
5 12 (3.95%) Python
5 12 (3.95%) C#
5 12 (3.95%) PHP
6 11 (3.62%) Ruby
7 10 (3.29%) VBScript
7 10 (3.29%) VB.NET
8 9 (2.96%) R
9 5 (1.64%) Scala
9 5 (1.64%) T-SQL
10 4 (1.32%) PowerShell
11 3 (0.99%) C
12 2 (0.66%) VB
12 2 (0.66%) Objective-C
13 1 (0.33%) Embedded C++
13 1 (0.33%) VBA
13 1 (0.33%) C++
Qualifications
1 35 (11.51%) Degree
2 4 (1.32%) Security Cleared
3 1 (0.33%) PRINCE2 Certification
3 1 (0.33%) BC Cleared
Quality Assurance & Compliance
1 12 (3.95%) QA
2 7 (2.30%) SLA
3 1 (0.33%) WAI
Systems Management
1 5 (1.64%) Capistrano
2 4 (1.32%) Puppet
3 1 (0.33%) TeamSite
Vendors
1 284 (93.42%) Google
2 95 (31.25%) Adobe
3 52 (17.11%) Omniture
4 35 (11.51%) Tableau
5 28 (9.21%) Microsoft
6 17 (5.59%) Oracle
7 14 (4.61%) IBM
8 12 (3.95%) Twitter
8 12 (3.95%) DoubleClick
9 11 (3.62%) Eloqua
9 11 (3.62%) Facebook
9 11 (3.62%) Coremetrics
10 10 (3.29%) Aprimo
10 10 (3.29%) Tealeaf
10 10 (3.29%) Sitecore
11 9 (2.96%) Salesforce.com
11 9 (2.96%) webMethods
11 9 (2.96%) Software AG
12 8 (2.63%) FatWire
12 8 (2.63%) Splunk
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