The table below looks at the statistics for Google Analytics skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 27 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 May 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 537 483 530
Rank change year-on-year
-54 +47
Contract jobs citing Google Analytics 119 145 85
As % of all contract IT jobs located in the UK 0.22% 0.27% 0.16%
As % of the Cloud Services category 2.41% 4.77% 4.11%
Number of daily rates quoted 86 81 59
Median daily rate £339 £330 £300
Median daily rate % change year-on-year
+2.65% +10.00%
90% offered a daily rate of more than £175 £213 £138
10% offered a daily rate of more than £500 £500 £480
UK excluding London median daily rate £375 £300 £300
% change year-on-year
+25.00% -
Number of hourly rates quoted 5 3 1
Median hourly rate £19.61 £16.43 £32.00
Median hourly rate % change year-on-year
+19.35% -48.65%
UK excluding London median hourly rate £19.61 - -

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised across the UK.

Cloud Services Category
UK
Contract IT job ads with a match in the
Cloud Services category
4937 3038 2067
As % of all contract IT jobs located in the UK 9.05% 5.58% 3.92%
Number of daily rates quoted 3414 1941 1327
Median daily rate £463 £413 £418
Median daily rate % change year-on-year
+12.12% -1.19%
90% offered a daily rate of more than £325 £250 £300
10% offered a daily rate of more than £600 £590 £525
UK excluding London median daily rate £450 £400 £400
% change year-on-year
+12.50% -
Number of hourly rates quoted 81 87 37
Median hourly rate £20.00 £30.00 £16.25
Median hourly rate % change year-on-year
-33.33% +84.61%
90% offered a hourly rate of more than £12.90 £14.50 £9.14
10% offered a hourly rate of more than £43.75 £40.00 £32.00
UK excluding London median hourly rate £17.50 £25.00 £13.00
% change year-on-year
-30.00% +92.30%

Google Analytics
Jobs Demand Trend

The demand trend of contract jobs citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics within the UK.

Google Analytics Daily Rate Trend in the UK

Google Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics within the UK over the 3 months to 27 May 2016.

Google Analytics Daily Rate Histogram in the UK

Google Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics within the UK.

Google Analytics Hourly Rate Trend in the UK

Google Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the UK over the 3 months to 27 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -50 110 £350 +3.70% 104
London -10 67 £338 -6.89% 41
City of London +40 16 £338 +2.27% 3
North West -3 11 £500 +66.66% 24
South East -31 11 £300 -14.28% 16
Yorkshire +14 8 £375 +40.18% 4
Leeds +5 8 £375 +40.18% 1
West Yorkshire +5 8 £375 +40.18% 3
Cheshire - 8 £500 - 6
Warrington - 8 £500 -
East of England +6 7 £300 - 5
Scotland -15 6 £200 -23.07% 1
South West -9 5 £175 -50.00% 4
Berkshire -21 5 £125 -59.18% 1
Watford +6 4 £300 - 1
Hertfordshire +5 4 £300 - 3
Surrey -4 4 £350 -2.77% 4
Glasgow +2 3 £200 -18.36%
Swindon -5 2 £313 -10.71% 1
Reading -5 2 - -
Wiltshire -6 2 £313 -10.71% 1
Manchester -14 2 - - 17
Somerset - 2 £148 -
Guildford - 2 £160 -
West Dunbartonshire - 2 - -
Clydebank - 2 - -
Essex - 2 £400 - 1
Cambridgeshire +4 1 £400 -
Gloucestershire +1 1 £175 -
Edinburgh -2 1 - - 1

Google Analytics
Top 30 Related IT Skills

For the 6 months to 27 May 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Google Analytics.

1 248 (98.80%) Analytics
2 245 (97.61%) Google
3 97 (38.65%) Marketing
4 88 (35.06%) SEO
5 82 (32.67%) Agile Software Development
6 73 (29.08%) HTML
7 63 (25.10%) JavaScript
8 60 (23.90%) CSS
9 56 (22.31%) User Experience
10 55 (21.91%) E-Commerce
11 52 (20.72%) CMS
12 48 (19.12%) Adobe
13 45 (17.93%) SQL
14 43 (17.13%) Digital Marketing
15 42 (16.73%) Java
16 41 (16.33%) Social Media
17 38 (15.14%) Web Analytics
18 37 (14.74%) CRM
19 36 (14.34%) Analytical Skills
20 35 (13.94%) Content Management
20 35 (13.94%) HTML5
21 34 (13.55%) Web Development
22 33 (13.15%) Omniture
22 33 (13.15%) TDD
23 32 (12.75%) Adobe Analytics
24 31 (12.35%) Degree
25 30 (11.95%) JIRA
26 29 (11.55%) Git (software)
27 27 (10.76%) Spring
27 27 (10.76%) Finance

Google Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 52 (20.72%) CMS
2 27 (10.76%) Tomcat
3 17 (6.77%) Apache TomEE
4 14 (5.58%) Confluence
5 11 (4.38%) Drupal
5 11 (4.38%) SharePoint
6 10 (3.98%) SAS
7 9 (3.59%) Apache Solr
8 8 (3.19%) Adobe Experience Manager
8 8 (3.19%) IIS
8 8 (3.19%) Node.js
9 6 (2.39%) Apache
9 6 (2.39%) WordPress
10 5 (1.99%) Skype for Business
11 4 (1.59%) Joomla!
12 3 (1.20%) ExpressionEngine
13 2 (0.80%) nginx
13 2 (0.80%) Sitecore CMS
13 2 (0.80%) Umbraco
13 2 (0.80%) WebSphere
Applications
1 21 (8.37%) MS Excel
2 15 (5.98%) MS Office
3 14 (5.58%) Photoshop
4 11 (4.38%) MS PowerPoint
5 10 (3.98%) OmniGraffle
6 7 (2.79%) Adobe Creative Suite
7 6 (2.39%) Spreadsheet
8 5 (1.99%) MS Visio
8 5 (1.99%) SPSS
9 4 (1.59%) Fireworks
10 1 (0.40%) Adobe Illustrator
10 1 (0.40%) MS Project
Business Applications
1 16 (6.37%) WebTrends
2 13 (5.18%) Payment Gateway
3 7 (2.79%) SAP Oil and Gas
4 1 (0.40%) Dynamics CRM
4 1 (0.40%) Magento
4 1 (0.40%) Oracle BPM
4 1 (0.40%) Radian6
Cloud Services
1 32 (12.75%) Adobe Analytics
2 19 (7.57%) AdWords
2 19 (7.57%) Google Tag Manager
3 13 (5.18%) Amazon AWS
4 8 (3.19%) Amazon EC2
4 8 (3.19%) GitHub
5 6 (2.39%) MailChimp
6 5 (1.99%) SaaS
7 4 (1.59%) Google Apps
7 4 (1.59%) Google Cloud Platform
7 4 (1.59%) Yammer
8 3 (1.20%) Google Checkout
9 2 (0.80%) Amazon S3
9 2 (0.80%) Silverpop
10 1 (0.40%) Basecamp
10 1 (0.40%) Heroku
10 1 (0.40%) Pure360
10 1 (0.40%) Responsys
10 1 (0.40%) SmartFocus
10 1 (0.40%) Trello
Communications & Networking
1 15 (5.98%) Internet
2 12 (4.78%) Intranet
3 7 (2.79%) SMS
4 6 (2.39%) HTTP
5 3 (1.20%) FTP
6 1 (0.40%) SSL
6 1 (0.40%) TCP/IP
Database & Business Intelligence
1 12 (4.78%) Relational Database
2 9 (3.59%) NoSQL
3 8 (3.19%) SQL Server
4 7 (2.79%) Data Mining
5 6 (2.39%) Hadoop
6 4 (1.59%) Apache Hive
6 4 (1.59%) Big Data
6 4 (1.59%) QlikView
6 4 (1.59%) SQL Server Integration Services
7 2 (0.80%) BigQuery
7 2 (0.80%) BusinessObjects
7 2 (0.80%) Data Warehouse
7 2 (0.80%) MongoDB
7 2 (0.80%) MySQL
7 2 (0.80%) Oracle BI EE
7 2 (0.80%) Oracle ODI
7 2 (0.80%) Power BI
7 2 (0.80%) SQL Server 2005
7 2 (0.80%) SQL Server Analysis Services
8 1 (0.40%) SAS EBI
Development Applications
1 30 (11.95%) JIRA
2 29 (11.55%) Git (software)
3 19 (7.57%) Axure RP
3 19 (7.57%) Jenkins
4 12 (4.78%) Subversion
5 6 (2.39%) Ant
6 4 (1.59%) Balsamiq Mockups
6 4 (1.59%) Sublime Text
7 3 (1.20%) Dreamweaver
7 3 (1.20%) Gradle
7 3 (1.20%) Grunt
7 3 (1.20%) JUnit
7 3 (1.20%) Maven
8 2 (0.80%) AccuRev
8 2 (0.80%) Gatling
8 2 (0.80%) SonarQube
8 2 (0.80%) Vagrant
9 1 (0.40%) Geb
9 1 (0.40%) Sonatype Nexus
9 1 (0.40%) Spock
General
1 97 (38.65%) Marketing
2 27 (10.76%) Finance
3 21 (8.37%) Publishing
4 18 (7.17%) Retail
5 15 (5.98%) Advertising
6 13 (5.18%) Telecoms
7 9 (3.59%) Legal
7 9 (3.59%) Manufacturing
8 7 (2.79%) Electronics
9 5 (1.99%) Banking
10 4 (1.59%) Danish Language
11 2 (0.80%) Games
12 1 (0.40%) Korean Language
12 1 (0.40%) Multimedia
Job Titles
1 65 (25.90%) Analyst
2 53 (21.12%) Developer
3 22 (8.76%) Senior Developer
4 19 (7.57%) Digital Analyst
4 19 (7.57%) Project Manager
5 18 (7.17%) Designer
5 18 (7.17%) Java Developer
6 17 (6.77%) UX Designer
7 16 (6.37%) Senior Java Developer
8 15 (5.98%) Content Editor
9 14 (5.58%) Web Analyst
10 11 (4.38%) Web Developer
11 10 (3.98%) Consultant
11 10 (3.98%) Data Analyst
12 9 (3.59%) Architect
12 9 (3.59%) Full Stack Developer
12 9 (3.59%) Technical Leader
13 8 (3.19%) E-Commerce Developer
13 8 (3.19%) Java E-Commerce Developer
13 8 (3.19%) Senior E-Commerce Developer
Libraries, Frameworks & Software Standards
1 73 (29.08%) HTML
2 60 (23.90%) CSS
3 35 (13.94%) HTML5
4 27 (10.76%) Spring
5 25 (9.96%) Web Services
6 19 (7.57%) CSS3
7 18 (7.17%) Hibernate
7 18 (7.17%) Middleware
8 17 (6.77%) J2EE
9 16 (6.37%) jQuery
10 13 (5.18%) .NET
11 10 (3.98%) Ajax
11 10 (3.98%) ASP.NET
11 10 (3.98%) XML
12 9 (3.59%) AngularJS
13 8 (3.19%) RESTful
14 7 (2.79%) JSP
14 7 (2.79%) XHTML
15 6 (2.39%) LESS
15 6 (2.39%) REST
Miscellaneous
1 56 (22.31%) User Experience
2 41 (16.33%) Social Media
3 36 (14.34%) Analytical Skills
4 23 (9.16%) Copywriting
5 13 (5.18%) Digital Media
5 13 (5.18%) iPad
6 12 (4.78%) Visualisation
7 10 (3.98%) Computer Science
8 9 (3.59%) Mobile App
9 8 (3.19%) Algorithms
10 7 (2.79%) Management Information System
10 7 (2.79%) Statistics
10 7 (2.79%) Taxonomies
11 6 (2.39%) Economics
11 6 (2.39%) Mathematics
12 3 (1.20%) W3C
13 2 (0.80%) Data Extraction
13 2 (0.80%) Web 2.0
14 1 (0.40%) FMCG
14 1 (0.40%) Video on Demand
Operating Systems
1 16 (6.37%) Linux
2 12 (4.78%) Windows
3 9 (3.59%) Android
3 9 (3.59%) Red Hat Enterprise Linux
3 9 (3.59%) Windows Server
4 7 (2.79%) Apple iOS
5 3 (1.20%) Unix
6 2 (0.80%) Solaris
7 1 (0.40%) Ubuntu
7 1 (0.40%) Windows Server 2003
7 1 (0.40%) Windows Server 2008
7 1 (0.40%) Windows Server 2012
Processes & Methodologies
1 248 (98.80%) Analytics
2 88 (35.06%) SEO
3 82 (32.67%) Agile Software Development
4 55 (21.91%) E-Commerce
5 43 (17.13%) Digital Marketing
6 38 (15.14%) Web Analytics
7 37 (14.74%) CRM
8 35 (13.94%) Content Management
9 34 (13.55%) Web Development
10 33 (13.15%) TDD
11 26 (10.36%) Scrum
11 26 (10.36%) Tag Management
12 24 (9.56%) Project Management
13 23 (9.16%) Wireframes
14 22 (8.76%) Business Intelligence
14 22 (8.76%) Pay per click
15 21 (8.37%) Data Analysis
16 20 (7.97%) Digital Analytics
16 20 (7.97%) Open Source
17 16 (6.37%) Continuous Delivery
Programming Languages
1 63 (25.10%) JavaScript
2 45 (17.93%) SQL
3 42 (16.73%) Java
4 19 (7.57%) PHP
5 11 (4.38%) Python
6 9 (3.59%) VBA
7 4 (1.59%) R
7 4 (1.59%) T-SQL
8 2 (0.80%) C#
8 2 (0.80%) C++
8 2 (0.80%) Groovy
8 2 (0.80%) Ruby
9 1 (0.40%) Haskell
9 1 (0.40%) Objective-C
9 1 (0.40%) Perl
9 1 (0.40%) PowerShell
9 1 (0.40%) Scala
9 1 (0.40%) VB.NET
Qualifications
1 31 (12.35%) Degree
2 3 (1.20%) Security Cleared
3 1 (0.40%) BPSS Clearance
3 1 (0.40%) MBA
3 1 (0.40%) Microsoft Certification
3 1 (0.40%) PMI Certification
3 1 (0.40%) PMP
3 1 (0.40%) SC Cleared
Quality Assurance & Compliance
1 8 (3.19%) QA
2 7 (2.79%) Disclosure Scotland
3 3 (1.20%) WCAG
4 2 (0.80%) Data Quality
5 1 (0.40%) PCI DSS
5 1 (0.40%) SLA
System Software
1 1 (0.40%) Apache ZooKeeper
1 1 (0.40%) Docker
1 1 (0.40%) Varnish
1 1 (0.40%) VirtualBox
1 1 (0.40%) XenApp
Systems Management
1 2 (0.80%) Kibana
1 2 (0.80%) Puppet
2 1 (0.40%) Ansible
2 1 (0.40%) Capistrano
2 1 (0.40%) Grafana
2 1 (0.40%) logstash
2 1 (0.40%) Opscode Chef
2 1 (0.40%) Pingdom
2 1 (0.40%) ZABBIX
Vendors
1 245 (97.61%) Google
2 48 (19.12%) Adobe
3 33 (13.15%) Omniture
4 23 (9.16%) Tableau
5 20 (7.97%) Oracle
6 17 (6.77%) CyberSource
7 16 (6.37%) Microsoft
8 12 (4.78%) Salesforce.com
9 9 (3.59%) Red Hat
9 9 (3.59%) Salesforce Marketing Cloud
10 7 (2.79%) Facebook
10 7 (2.79%) Optimizely
10 7 (2.79%) SAP
11 6 (2.39%) Siebel
12 5 (1.99%) Atlassian
12 5 (1.99%) Coremetrics
12 5 (1.99%) DoubleClick
12 5 (1.99%) IBM
12 5 (1.99%) Twitter
12 5 (1.99%) Yahoo!
Hemel Hempstead, Hertfordshire
ReThink Recruitment
Rate: £200 - £250 per day
Posted: 12 hours ago
City of London
Computer Futures
Rate: competitive
Posted: 23 days ago
Essex
Ciber UK
Posted: 20 days ago
UK
Edward Carter Solutions
Rate: £0 - £475 per day
Posted: 23 days ago