The table below looks at the statistics for Google Analytics skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 30 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Jan 2015
Same period 2014 Same period 2013
Google Analytics
Rank 471 474 464
Rank change year-on-year
+3 -10
Contract jobs citing Google Analytics 112 79 75
As % of all contract IT jobs located in the UK 0.22% 0.16% 0.17%
As % of the Business Applications category 2.44% 1.79% 1.89%
Number of daily rates quoted 75 40 42
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£325 £298 £250
Average daily rate % change year-on-year
+9.24% +19.00%
90% offered a daily rate of more than £258 £182 £200
10% offered a daily rate of more than £550 £378 £400
UK excluding London average daily rate £300 £300 £300
Number of hourly rates quoted 0 1 6
Average hourly rate - £14.02 £15.50
Average hourly rate % change year-on-year
- -9.54%
UK excluding London average hourly rate - £14.02 £15.50
% change year-on-year
- -9.54%

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised across the UK.

Business Applications Category
UK
Contract IT job ads with a match in the
Business Applications category
4581 4405 3972
As % of all contract IT jobs located in the UK 8.98% 9.15% 8.90%
Number of daily rates quoted 2623 2273 1903
Average daily rate £425 £445 £425
Average daily rate % change year-on-year
-4.49% +4.70%
90% offered a daily rate of more than £300 £288 £300
10% offered a daily rate of more than £590 £600 £575
UK excluding London average daily rate £425 £425 £400
% change year-on-year
- +6.25%
Number of hourly rates quoted 30 64 55
Average hourly rate £19.00 £30.42 £32.50
Average hourly rate % change year-on-year
-37.53% -6.41%
90% offered a hourly rate of more than £13.00 £15.00 £17.50
10% offered a hourly rate of more than £67.00 £61.15 £52.50
UK excluding London average hourly rate £17.50 £37.80 £35.50
% change year-on-year
-53.70% +6.47%

Google Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Google Analytics within the UK as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics within the UK.

Google Analytics Daily Rate Trend in the UK

Google Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics within the UK over the 3 months to 30 January 2015.

Google Analytics Daily Rate Histogram in the UK

Google Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics within the UK.

Google Analytics Hourly Rate Trend in the UK

Google Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the UK over the 3 months to 30 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +13 109 £325 +9.24% 78
London +17 76 £391 +31.51% 31
City of London +24 22 £385 +54.00% 9
South East 0 14 £363 -13.69% 14
North West -3 11 £300 - 9
Chester - 6 £300 -
Cheshire - 6 £300 - 2
East Sussex - 6 - - 5
Manchester 0 5 £300 - 5
Wiltshire -2 5 £325 -13.33%
Swindon -5 5 £325 -13.33%
Buckinghamshire -6 5 £363 -14.20% 1
South West -14 5 £325 +27.45% 5
Scotland -7 3 £188 - 2
West Midlands +3 2 £313 - 4
Edinburgh -3 2 £188 - 2
Surrey -4 2 £450 +125.00% 1
Marlow - 2 - -
Brighton - 2 - - 5
Hampshire -21 1 - - 2
Cambridgeshire - 1 - - 2
Basingstoke - 1 - -
East of England - 1 - - 6
Sunbury-on-Thames - 1 £325 - 1
Yorkshire - - - - 5
Wales - - - -
South Wales - - - -
Farnborough - - - - 1
Wimbledon - - - -
Chiswick - - - -

Google Analytics
Top 30 Related IT Skills

For the 6 months to 30 January 2015, IT contractor jobs within the UK citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 231 (100.00%) Google
1 231 (100.00%) Analytics
2 93 (40.26%) Marketing
3 59 (25.54%) Web Analytics
4 58 (25.11%) HTML
5 52 (22.51%) Agile Software Development
6 50 (21.65%) JavaScript
7 43 (18.61%) Omniture
8 41 (17.75%) Analytical Skills
9 39 (16.88%) E-Commerce
10 38 (16.45%) CSS
11 37 (16.02%) User Experience
11 37 (16.02%) Social Media
12 35 (15.15%) Adobe
13 34 (14.72%) Finance
14 33 (14.29%) Content Management
15 32 (13.85%) jQuery
16 31 (13.42%) SQL
17 30 (12.99%) WebTrends
18 29 (12.55%) SEO
18 29 (12.55%) CMS
19 27 (11.69%) Digital Marketing
20 25 (10.82%) Project Management
21 23 (9.96%) Degree
22 21 (9.09%) Statistics
23 20 (8.66%) SiteCatalyst
24 18 (7.79%) Visualisation
25 17 (7.36%) Ajax
26 16 (6.93%) Online Marketing
26 16 (6.93%) Information Architecture

Google Analytics
Top Related IT Skills by Category

For the 6 months to 30 January 2015, IT contractor jobs within the UK citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 29 (12.55%) CMS
2 14 (6.06%) SAS
3 8 (3.46%) WordPress
4 7 (3.03%) Adobe CQ
5 5 (2.16%) Drupal
6 4 (1.73%) Joomla!
6 4 (1.73%) Umbraco
6 4 (1.73%) SharePoint
7 3 (1.30%) IIS
7 3 (1.30%) Tomcat
7 3 (1.30%) Node.js
8 2 (0.87%) Jetty
8 2 (0.87%) TeamSite
9 1 (0.43%) WebLogic
9 1 (0.43%) Apache
9 1 (0.43%) concrete5
9 1 (0.43%) nginx
Applications
1 10 (4.33%) SPSS
2 8 (3.46%) Spreadsheet
3 7 (3.03%) Photoshop
4 6 (2.60%) MS Excel
5 4 (1.73%) MS PowerPoint
6 3 (1.30%) Adobe Illustrator
7 2 (0.87%) MS Office
8 1 (0.43%) MS Visio
8 1 (0.43%) PowerPivot
Business Applications
1 30 (12.99%) WebTrends
2 20 (8.66%) SiteCatalyst
3 6 (2.60%) Optimost
4 1 (0.43%) Tridion
4 1 (0.43%) Dynamics CRM
4 1 (0.43%) Radian6
Cloud Services
1 8 (3.46%) Basecamp
2 3 (1.30%) Google Cloud Platform
2 3 (1.30%) Microsoft Azure
3 2 (0.87%) Amazon AWS
3 2 (0.87%) SaaS
4 1 (0.43%) Responsys
4 1 (0.43%) PaaS
4 1 (0.43%) Heroku
Communications & Networking
1 6 (2.60%) Intranet
1 6 (2.60%) Internet
2 4 (1.73%) HTTP
3 1 (0.43%) HTTPS
3 1 (0.43%) SSL
3 1 (0.43%) SMS
Database & Business Intelligence
1 9 (3.90%) Data Mining
2 8 (3.46%) SQL Server
3 7 (3.03%) Big Data
4 6 (2.60%) MySQL
5 4 (1.73%) Data Warehouse
6 3 (1.30%) PostgreSQL
6 3 (1.30%) BigQuery
6 3 (1.30%) Oracle Database
7 2 (0.87%) Hadoop
7 2 (0.87%) NoSQL
7 2 (0.87%) Relational Database
7 2 (0.87%) Spotfire
8 1 (0.43%) MS Access
8 1 (0.43%) Base SAS
8 1 (0.43%) SAS Enterprise Guide
8 1 (0.43%) QlikView
8 1 (0.43%) Oracle Database 11g
8 1 (0.43%) SQL Server Integration Services
8 1 (0.43%) SQL Server Reporting Services
8 1 (0.43%) Amazon Redshift
Development Applications
1 10 (4.33%) JIRA
2 8 (3.46%) Trac
3 7 (3.03%) Git (software)
4 6 (2.60%) Subversion
5 4 (1.73%) TeamCity
5 4 (1.73%) Jasmine
5 4 (1.73%) Grunt
6 3 (1.30%) Dreamweaver
6 3 (1.30%) Psake
7 2 (0.87%) Team Foundation Server
7 2 (0.87%) Mockito
7 2 (0.87%) Hudson
7 2 (0.87%) SoapUI
7 2 (0.87%) Jenkins
7 2 (0.87%) Maven
7 2 (0.87%) VSS/SourceSafe
7 2 (0.87%) JUnit
7 2 (0.87%) Eclipse
7 2 (0.87%) IntelliJ
7 2 (0.87%) JMeter
General
1 93 (40.26%) Marketing
2 34 (14.72%) Finance
3 14 (6.06%) Retail
4 12 (5.19%) Banking
4 12 (5.19%) Publishing
5 5 (2.16%) Advertising
6 2 (0.87%) Billing
6 2 (0.87%) Games
7 1 (0.43%) Financial Institution
7 1 (0.43%) Front Office
7 1 (0.43%) Pharmaceutical
7 1 (0.43%) Automotive
7 1 (0.43%) Legal
7 1 (0.43%) Dutch Language
7 1 (0.43%) Retail Banking
7 1 (0.43%) Multimedia
Job Titles
1 86 (37.23%) Analyst
2 34 (14.72%) Developer
3 33 (14.29%) Web Analyst
4 21 (9.09%) Product Manager
4 21 (9.09%) Data Analyst
5 16 (6.93%) Senior Manager
6 15 (6.49%) Senior Product Manager
7 13 (5.63%) Web Manager
8 12 (5.19%) Performance Analyst
9 11 (4.76%) Web Developer
10 9 (3.90%) Business Analyst
10 9 (3.90%) Designer
11 6 (2.60%) Front-End Developer
11 6 (2.60%) Digital Marketing Executive
11 6 (2.60%) Marketing Executive
11 6 (2.60%) Consultant
12 5 (2.16%) Project Manager
12 5 (2.16%) Senior Analyst
12 5 (2.16%) E-Commerce Manager
12 5 (2.16%) Content Manager
Libraries, Frameworks & Software Standards
1 58 (25.11%) HTML
2 38 (16.45%) CSS
3 32 (13.85%) jQuery
4 17 (7.36%) Ajax
5 13 (5.63%) HTML5
5 13 (5.63%) CSS3
5 13 (5.63%) Web Services
6 11 (4.76%) RESTful
7 10 (4.33%) AngularJS
8 7 (3.03%) Regular Expression
9 6 (2.60%) JSON
10 5 (2.16%) XHTML
11 4 (1.73%) Backbone.js
11 4 (1.73%) XML
11 4 (1.73%) .NET
12 3 (1.30%) Flash
12 3 (1.30%) Django
12 3 (1.30%) Spring MVC
12 3 (1.30%) Spring
12 3 (1.30%) LESS
Miscellaneous
1 41 (17.75%) Analytical Skills
2 37 (16.02%) User Experience
2 37 (16.02%) Social Media
3 21 (9.09%) Statistics
4 18 (7.79%) Visualisation
5 7 (3.03%) Copywriting
6 6 (2.60%) Open Source
6 6 (2.60%) Digital Media
6 6 (2.60%) Mobile App
6 6 (2.60%) Blog
6 6 (2.60%) W3C
7 5 (2.16%) Psychology
7 5 (2.16%) Human Factors
8 4 (1.73%) Data Structures
8 4 (1.73%) Computer Science
8 4 (1.73%) Management Information System
9 3 (1.30%) Clustering
9 3 (1.30%) Mathematics
9 3 (1.30%) Taxonomies
9 3 (1.30%) FMCG
Operating Systems
1 5 (2.16%) Android
2 4 (1.73%) Apple iOS
2 4 (1.73%) Linux
3 1 (0.43%) Red Hat Enterprise Linux
Processes & Methodologies
1 231 (100.00%) Analytics
2 59 (25.54%) Web Analytics
3 52 (22.51%) Agile Software Development
4 39 (16.88%) E-Commerce
5 33 (14.29%) Content Management
6 29 (12.55%) SEO
7 27 (11.69%) Digital Marketing
8 25 (10.82%) Project Management
9 16 (6.93%) Online Marketing
9 16 (6.93%) Information Architecture
10 15 (6.49%) CRM
10 15 (6.49%) Email Marketing
11 12 (5.19%) Pay per click
11 12 (5.19%) Data Analysis
12 11 (4.76%) Web Development
13 10 (4.33%) Product Management
13 10 (4.33%) TDD
14 9 (3.90%) Scrum
14 9 (3.90%) Usability Testing
14 9 (3.90%) Market Research
Programming Languages
1 50 (21.65%) JavaScript
2 31 (13.42%) SQL
3 12 (5.19%) Java
4 10 (4.33%) R
5 8 (3.46%) PHP
6 7 (3.03%) Python
6 7 (3.03%) Ruby
7 6 (2.60%) VBA
8 3 (1.30%) C
8 3 (1.30%) PowerShell
9 2 (0.87%) Perl
10 1 (0.43%) T-SQL
10 1 (0.43%) VB
10 1 (0.43%) C#
Qualifications
1 23 (9.96%) Degree
2 14 (6.06%) Security Cleared
3 5 (2.16%) SC Cleared
4 1 (0.43%) BC Cleared
4 1 (0.43%) DV Cleared
Quality Assurance & Compliance
1 4 (1.73%) QA
2 3 (1.30%) WAI
3 1 (0.43%) Data Quality
System Software
1 1 (0.43%) Docker
Vendors
1 231 (100.00%) Google
2 43 (18.61%) Omniture
3 35 (15.15%) Adobe
4 14 (6.06%) Tableau
5 12 (5.19%) Coremetrics
6 11 (4.76%) Salesforce.com
7 9 (3.90%) DoubleClick
8 8 (3.46%) Twitter
8 8 (3.46%) Microsoft
9 6 (2.60%) Maxymiser
9 6 (2.60%) ClickTale
9 6 (2.60%) hybris
9 6 (2.60%) Eloqua
9 6 (2.60%) Facebook
9 6 (2.60%) Marketo
9 6 (2.60%) Pardot
9 6 (2.60%) Oracle
10 5 (2.16%) New Relic
11 4 (1.73%) IBM
12 3 (1.30%) Business Objects
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