The first table below looks at the demand for Google Analytics skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 17 June 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 Jun 2013
Same period 2012 Same period 2011
Google Analytics
Rank 454 472 564
Rank change year-on-year
+18 +92
Contract jobs citing Google Analytics 99 106 39
As % of all contract IT jobs located in the UK 0.203% 0.182% 0.064%
As % of the Business Applications category 2.378% 2.067% 0.678%
Number of daily rates quoted 65 35 18
Average daily rate £250 £300 £235
Average daily rate % change year-on-year
-16.66% +27.65%
90% offered a daily rate of more than £110 £205 £150
10% offered a daily rate of more than £438 £406 £408
UK excluding London average daily rate £233 £263 £175
% change year-on-year
-11.42% +50.00%
Number of hourly rates quoted 7 6 4
Average hourly rate £12.50 £25.75 £21.25
Average hourly rate % change year-on-year
-51.45% +21.17%
UK excluding London average hourly rate £13.50 £35.00 £21.25
% change year-on-year
-61.42% +64.70%
All Business Applications
UK
Contract IT job ads with a match in the
Business Applications category
4163 5128 5756
As % of all contract IT jobs located in the UK 8.547% 8.825% 9.406%
Number of daily rates quoted 2071 2433 2863
Average daily rate £450 £450 £450
90% offered a daily rate of more than £300 £290 £300
10% offered a daily rate of more than £600 £600 £625
UK excluding London average daily rate £425 £425 £405
% change year-on-year
- +4.93%
Number of hourly rates quoted 88 53 104
Average hourly rate £35.72 £28.50 £29.00
Average hourly rate % change year-on-year
+25.33% -1.72%
90% offered a hourly rate of more than £12.50 £13.25 £17.50
10% offered a hourly rate of more than £62.50 £56.00 £60.00
UK excluding London average hourly rate £37.80 £23.75 £29.00
% change year-on-year
+59.15% -18.10%

Google Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Google Analytics within the UK as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend

Google Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics within the UK.

Google Analytics Daily Rate Trend

Google Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics within the UK over the 3 months to 17 June 2013.

Google Analytics Daily Rate Histogram

Google Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics within the UK.

Google Analytics Hourly Rate Trend

Google Analytics
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Google Analytics within the UK over the 3 months to 17 June 2013.

Google Analytics Hourly Rate Histogram

Google Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the UK over the 3 months to 17 June 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
England +30 95 £250 -9.09% 83
London +33 63 £275 -15.38% 34
South East +11 16 £250 -5.66% 10
City of London +13 12 £349 -7.00% 7
East of England +7 7 £225 +24.13% 6
Hampshire - 7 £250 - 4
Southampton - 7 £250 -
Surrey +11 4 £350 +16.66% 1
Hertfordshire +9 4 £350 - 1
Oxfordshire - 4 £165 -
South West +20 3 £265 +17.77% 10
North West +11 3 - - 10
Manchester - 3 - - 9
West Midlands +16 2 £125 - 5
Birmingham +10 2 £125 - 2
Bromley - 2 £225 -
Bristol +17 1 £230 -8.00% 1
Wales +7 1 £250 -28.57% 1
Devon +1 1 £300 +50.00% 1
Yorkshire -3 1 - - 7
West Yorkshire -5 1 - - 3
Essex -10 1 - - 1
Leeds -10 1 - - 2
Cambridgeshire - 1 £225 - 1
Kent - 1 £275 -
Somerset - 1 - -
Bath - 1 - -
Altrincham - - - -
Aylesbury - - - -
Basingstoke - - - - 3

Google Analytics
Top 30 Related IT Skills

For the 6 months to 17 June 2013, IT contractor jobs within the UK citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 165 (100.00%) Google
1 165 (100.00%) Analytics
2 72 (43.64%) SEO
3 59 (35.76%) Web Analytics
3 59 (35.76%) Marketing
4 57 (34.55%) Omniture
5 40 (24.24%) CSS
6 39 (23.64%) HTML
7 36 (21.82%) JavaScript
8 35 (21.21%) WebTrends
9 34 (20.61%) CMS
10 31 (18.79%) SQL
11 30 (18.18%) E-Commerce
12 27 (16.36%) Content Management
13 26 (15.76%) Photoshop
13 26 (15.76%) Social Media
14 23 (13.94%) SiteCatalyst
14 23 (13.94%) PHP
15 22 (13.33%) jQuery
15 22 (13.33%) Online Marketing
16 19 (11.52%) MS PowerPoint
16 19 (11.52%) Adobe
17 18 (10.91%) Project Management
17 18 (10.91%) Coremetrics
18 17 (10.30%) Digital Marketing
19 16 (9.697%) Degree
19 16 (9.697%) CSS3
20 15 (9.091%) HTML5
21 13 (7.879%) Web Development
22 12 (7.273%) Adobe Illustrator

Google Analytics
Top Related IT Skills by Category

For the 6 months to 17 June 2013, IT contractor jobs within the UK citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Development
1 40 (24.24%) CSS
2 39 (23.64%) HTML
3 22 (13.33%) jQuery
4 16 (9.697%) CSS3
5 15 (9.091%) HTML5
6 12 (7.273%) XML
7 11 (6.667%) .NET
8 7 (4.242%) XHTML
8 7 (4.242%) Ajax
9 6 (3.636%) ASP.NET
10 4 (2.424%) ASP
10 4 (2.424%) Sass
11 3 (1.818%) Node.js
11 3 (1.818%) ASP.NET MVC 3
11 3 (1.818%) Web Services
11 3 (1.818%) ASP.NET MVC
11 3 (1.818%) REST
11 3 (1.818%) JSP
11 3 (1.818%) XSLT
11 3 (1.818%) MooTools
Application Platforms
1 34 (20.61%) CMS
2 10 (6.061%) Drupal
3 7 (4.242%) SAS
4 6 (3.636%) IIS
4 6 (3.636%) WordPress
5 3 (1.818%) Sitecore CMS
5 3 (1.818%) Apache
5 3 (1.818%) SharePoint
5 3 (1.818%) Umbraco
6 2 (1.212%) TeamSite
6 2 (1.212%) nginx
7 1 (0.606%) Windows Azure
7 1 (0.606%) Google App Engine
7 1 (0.606%) ExpressionEngine
7 1 (0.606%) Confluence
7 1 (0.606%) CM System
7 1 (0.606%) Facebook Platform
7 1 (0.606%) Adobe CQ
7 1 (0.606%) Joomla!
7 1 (0.606%) Magento
Applications
1 26 (15.76%) Photoshop
2 19 (11.52%) MS PowerPoint
3 12 (7.273%) Adobe Illustrator
3 12 (7.273%) MS Excel
4 7 (4.242%) MS Office
5 3 (1.818%) Fireworks
6 2 (1.212%) SPSS
6 2 (1.212%) QuarkXPress
6 2 (1.212%) FreeHand
7 1 (0.606%) Acrobat
7 1 (0.606%) MS Visio
7 1 (0.606%) MS Project
7 1 (0.606%) InDesign
7 1 (0.606%) Spreadsheet
7 1 (0.606%) Mingle
Business Applications
1 35 (21.21%) WebTrends
2 23 (13.94%) SiteCatalyst
3 1 (0.606%) SAP Oil and Gas
Communications & Networking
1 6 (3.636%) Internet
2 5 (3.030%) DNS
3 2 (1.212%) HTTP
4 1 (0.606%) TCP/IP
4 1 (0.606%) Intranet
4 1 (0.606%) NFC
4 1 (0.606%) FTP
Database & Business Intelligence
1 10 (6.061%) Data Mining
1 10 (6.061%) Data Mart
2 8 (4.848%) MySQL
2 8 (4.848%) SQL Server
3 3 (1.818%) DB2
3 3 (1.818%) MongoDB
4 2 (1.212%) Data Warehouse
4 2 (1.212%) Hadoop
5 1 (0.606%) NoSQL
5 1 (0.606%) Big Data
5 1 (0.606%) OLAP
5 1 (0.606%) Crystal Reports
5 1 (0.606%) MS Access
5 1 (0.606%) SQL Server 2005
5 1 (0.606%) QlikView
5 1 (0.606%) SQL Server 2008
Development Applications
1 4 (2.424%) Git (software)
2 3 (1.818%) Dreamweaver
2 3 (1.818%) LoadRunner
2 3 (1.818%) JMeter
2 3 (1.818%) Subversion
3 1 (0.606%) JIRA
3 1 (0.606%) ReSharper
3 1 (0.606%) Visual Studio
3 1 (0.606%) Xcode
3 1 (0.606%) NUnit
3 1 (0.606%) CruiseControl
3 1 (0.606%) Team Foundation Server
3 1 (0.606%) Balsamiq Mockups
3 1 (0.606%) Hudson
3 1 (0.606%) Appcelerator Titanium
3 1 (0.606%) QUnit
3 1 (0.606%) Jasmine
3 1 (0.606%) GitHub
3 1 (0.606%) Jenkins
General
1 59 (35.76%) Marketing
2 12 (7.273%) Publishing
3 9 (5.455%) Finance
4 7 (4.242%) Retail
5 6 (3.636%) French Language
5 6 (3.636%) German Language
6 5 (3.030%) Advertising
7 3 (1.818%) Games
8 2 (1.212%) Manufacturing
9 1 (0.606%) Law
9 1 (0.606%) Electronics
9 1 (0.606%) Telecoms
9 1 (0.606%) Multimedia
9 1 (0.606%) Local Government
Job Titles
1 77 (46.67%) Analyst
2 44 (26.67%) Web Analyst
3 17 (10.30%) Consultant
4 15 (9.091%) Developer
5 12 (7.273%) Junior
6 11 (6.667%) Web Manager
7 10 (6.061%) Junior Analyst
8 8 (4.848%) SEO Analyst
9 7 (4.242%) Web Developer
9 7 (4.242%) Senior Analyst
10 5 (3.030%) Project Manager
10 5 (3.030%) Business Analyst
10 5 (3.030%) Senior Web Analyst
11 4 (2.424%) SEO Consultant
11 4 (2.424%) Copywriter
11 4 (2.424%) Web Editor
11 4 (2.424%) Marketing Manager
11 4 (2.424%) Data Analyst
12 3 (1.818%) .NET Developer
12 3 (1.818%) Report Analyst
Miscellaneous
1 26 (15.76%) Social Media
2 7 (4.242%) Management Information System
3 5 (3.030%) Statistics
3 5 (3.030%) Visualisation
4 4 (2.424%) Digital Media
5 3 (1.818%) Mobile App
5 3 (1.818%) Copywriting
6 2 (1.212%) Blog
6 2 (1.212%) Mathematics
6 2 (1.212%) Computer Science
6 2 (1.212%) N-Tier
6 2 (1.212%) New Media
6 2 (1.212%) iPhone
7 1 (0.606%) iPad
7 1 (0.606%) W3C
7 1 (0.606%) Blackberry
7 1 (0.606%) DTV
7 1 (0.606%) Animation
7 1 (0.606%) Photography
7 1 (0.606%) Data Protection Act
Operating Systems
1 5 (3.030%) Windows
2 3 (1.818%) Windows Server 2008
2 3 (1.818%) Apple iOS
3 2 (1.212%) Android
4 1 (0.606%) UNIX
4 1 (0.606%) Linux
4 1 (0.606%) Windows Server 2003
Processes & Methodologies
1 165 (100.00%) Analytics
2 72 (43.64%) SEO
3 59 (35.76%) Web Analytics
4 30 (18.18%) E-Commerce
5 27 (16.36%) Content Management
6 22 (13.33%) Online Marketing
7 18 (10.91%) Project Management
8 17 (10.30%) Digital Marketing
9 13 (7.879%) Web Development
10 11 (6.667%) Pay per click
10 11 (6.667%) Email Marketing
10 11 (6.667%) Agile Software Development
10 11 (6.667%) Migration
11 10 (6.061%) Information Architecture
12 9 (5.455%) Web Design
12 9 (5.455%) MVC
13 8 (4.848%) B2B
13 8 (4.848%) Data Analysis
13 8 (4.848%) Data Protection
14 7 (4.242%) Service Management
Programming Languages
1 36 (21.82%) JavaScript
2 31 (18.79%) SQL
3 23 (13.94%) PHP
4 6 (3.636%) C#
5 4 (2.424%) Java
6 2 (1.212%) ActionScript
6 2 (1.212%) VBA
6 2 (1.212%) Python
6 2 (1.212%) Objective-C
7 1 (0.606%) Ruby
7 1 (0.606%) XPath
7 1 (0.606%) PHP5
7 1 (0.606%) Groovy
7 1 (0.606%) Scala
7 1 (0.606%) ActionScript 3.0
7 1 (0.606%) GLSL
7 1 (0.606%) T-SQL
7 1 (0.606%) VB
7 1 (0.606%) C++
Qualifications
1 16 (9.697%) Degree
2 1 (0.606%) Postgraduate
2 1 (0.606%) PhD
2 1 (0.606%) ISEB
2 1 (0.606%) ISTQB
Quality Assurance & Compliance
1 5 (3.030%) QA
Systems Management
1 3 (1.818%) HP SiteScope
Vendors
1 165 (100.00%) Google
2 57 (34.55%) Omniture
3 19 (11.52%) Adobe
4 18 (10.91%) Coremetrics
5 11 (6.667%) Microsoft
6 10 (6.061%) Unica
7 8 (4.848%) Twitter
8 7 (4.242%) Facebook
8 7 (4.242%) Interwoven
9 6 (3.636%) ATG
10 5 (3.030%) Hitwise
10 5 (3.030%) Tableau
11 4 (2.424%) Sitecore
11 4 (2.424%) Business Objects
12 3 (1.818%) Oracle
12 3 (1.818%) HP
12 3 (1.818%) RightScale
13 2 (1.212%) Tealeaf
13 2 (1.212%) Atlassian
13 2 (1.212%) FatWire
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Rate: £90 - £100 per day
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Rate: negotiable
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