The table below looks at the statistics for Google Analytics skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 19 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
19 Feb 2017
Same period 2016 Same period 2015
Google Analytics (GA)
UK
Rank 458 484 516
Rank change year-on-year
+26 +32
Contract jobs citing Google Analytics 128 138 105
As % of all contract IT jobs located in the UK 0.29% 0.27% 0.20%
As % of the Cloud Services category 2.31% 3.47% 4.15%
Number of daily rates quoted 80 97 73
Median daily rate £357 £350 £325
Median daily rate % change year-on-year
+1.85% +7.69%
90% offered a daily rate of more than £180 £175 £252
10% offered a daily rate of more than £500 £424 £517
UK excluding London median daily rate £338 £338 £300
% change year-on-year
- +12.50%
Number of hourly rates quoted 2 1 0
Median hourly rate £71.25 £19.92 -
Median hourly rate % change year-on-year
+257.77% -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised across the UK.

Cloud Services Category
UK
Contract IT job ads with a match in the
Cloud Services category
5547 3973 2533
As % of all contract IT jobs located in the UK 12.45% 7.66% 4.85%
Number of daily rates quoted 3938 2789 1627
Median daily rate £475 £450 £425
Median daily rate % change year-on-year
+5.55% +5.88%
90% offered a daily rate of more than £325 £310 £300
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £435 £425 £400
% change year-on-year
+2.35% +6.25%
Number of hourly rates quoted 66 62 91
Median hourly rate £17.50 £22.50 £22.50
Median hourly rate % change year-on-year
-22.22% -
90% offered a hourly rate of more than £11.25 £13.50 £11.40
10% offered a hourly rate of more than £56.66 £100.00 £35.00
UK excluding London median hourly rate £16.00 £19.50 £21.25
% change year-on-year
-17.92% -8.25%

Google Analytics
Jobs Demand Trend

The demand trend of contract jobs citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics within the UK.

Google Analytics Daily Rate Trend in the UK

Google Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics within the UK over the 3 months to 19 February 2017.

Google Analytics Daily Rate Histogram in the UK

Google Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics within the UK.

Google Analytics Hourly Rate Trend in the UK

Google Analytics
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Google Analytics within the UK over the 3 months to 19 February 2017.

Google Analytics Hourly Rate Histogram in the UK

Google Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the UK over the 3 months to 19 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +46 117 £363 +3.57% 78
London +3 68 £363 +3.57% 35
South East +27 30 £275 -31.25% 9
Berkshire +27 8 £180 - 3
Scotland +22 8 £313 +78.57% 1
West Midlands +17 8 £370 +23.33% 4
West Sussex - 8 £500 - 2
Slough - 8 £180 -
North West +29 7 - - 8
City of London +11 7 £319 +2.00% 6
Shropshire - 6 - -
Surrey +11 5 £438 - 1
Glasgow -2 3 £121 -30.83%
Aberdeen - 3 £325 -
Middlesex - 3 - -
Merseyside - 3 - - 2
Kingston Upon Thames - 3 £100 - 1
South West +9 2 £528 +59.24% 9
Manchester +8 2 - - 5
Buckinghamshire +2 2 £369 +5.35% 1
Staines 0 2 £500 -
Worthing - 2 £500 - 1
Stafford - 2 £370 -
Wirral - 2 - -
Staffordshire - 2 £370 - 1
Yorkshire +21 1 £400 +33.33% 7
Edinburgh +18 1 £300 +76.47% 1
West Yorkshire +12 1 £400 +33.33% 4
Bristol +11 1 £210 -36.60% 1
Leeds +9 1 £400 +33.33% 1

Google Analytics
Top 30 Related IT Skills

For the 6 months to 19 February 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Google Analytics.

1 315 (100.00%) Analytics
2 303 (96.19%) Google
3 121 (38.41%) Marketing
4 98 (31.11%) HTML
5 85 (26.98%) CSS
6 83 (26.35%) JavaScript
7 81 (25.71%) Agile Software Development
8 80 (25.40%) User Experience
9 73 (23.17%) Web Analytics
10 72 (22.86%) Analytical Skills
11 64 (20.32%) SEO
12 61 (19.37%) Adobe
13 57 (18.10%) SQL
14 50 (15.87%) Tableau
14 50 (15.87%) jQuery
15 49 (15.56%) Digital Marketing
16 46 (14.60%) Adobe Analytics
16 46 (14.60%) CMS
17 43 (13.65%) Social Media
18 39 (12.38%) E-Commerce
19 37 (11.75%) CRM
19 37 (11.75%) Visualisation
20 34 (10.79%) Data Analysis
21 33 (10.48%) HTML5
22 32 (10.16%) Degree
23 31 (9.84%) Git (software)
24 30 (9.52%) Python
25 27 (8.57%) Linux
25 27 (8.57%) Digital Analytics
25 27 (8.57%) Wireframes

Google Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 46 (14.60%) CMS
2 14 (4.44%) Apache
2 14 (4.44%) nginx
2 14 (4.44%) Tomcat
3 13 (4.13%) SAS
4 12 (3.81%) Drupal
5 11 (3.49%) Umbraco
5 11 (3.49%) WordPress
6 6 (1.90%) Elasticsearch
7 5 (1.59%) SharePoint
8 3 (0.95%) Apache Spark
8 3 (0.95%) JBoss
8 3 (0.95%) WebLogic
9 2 (0.63%) ColdFusion
9 2 (0.63%) Confluence
9 2 (0.63%) Sitecore CMS
9 2 (0.63%) WebSphere
10 1 (0.32%) Adobe Experience Manager
10 1 (0.32%) Joomla!
10 1 (0.32%) Kentico
Applications
1 23 (7.30%) MS Excel
2 21 (6.67%) Photoshop
3 12 (3.81%) Adobe Creative Suite
4 10 (3.17%) MS PowerPoint
5 9 (2.86%) MS Office
6 8 (2.54%) OmniGraffle
7 6 (1.90%) SPSS
8 5 (1.59%) Adobe Illustrator
9 4 (1.27%) InfoPath
10 3 (0.95%) Spreadsheet
10 3 (0.95%) Stata
11 1 (0.32%) Fireworks
11 1 (0.32%) Pixate
Business Applications
1 7 (2.22%) WebTrends
2 6 (1.90%) Magento
2 6 (1.90%) Sprinklr
3 4 (1.27%) Eloqua
4 3 (0.95%) Dynamics CRM
4 3 (0.95%) FastStats
4 3 (0.95%) FastStats PeopleStage
5 2 (0.63%) SessionCam
6 1 (0.32%) Oracle BPM
6 1 (0.32%) Radian6
6 1 (0.32%) SAP Oil and Gas
Cloud Services
1 46 (14.60%) Adobe Analytics
2 24 (7.62%) GitHub
3 20 (6.35%) Google Tag Manager
4 18 (5.71%) AdWords
5 13 (4.13%) Amazon AWS
6 8 (2.54%) SmartFocus
7 7 (2.22%) Google Cloud Platform
8 5 (1.59%) MailChimp
9 4 (1.27%) Heroku
10 3 (0.95%) Adobe Creative Cloud
10 3 (0.95%) Flurry Analytics
10 3 (0.95%) Responsys
11 2 (0.63%) Microsoft Azure
12 1 (0.32%) AdSense
12 1 (0.32%) Amazon EC2
12 1 (0.32%) SaaS
12 1 (0.32%) Silverpop
12 1 (0.32%) Slack
12 1 (0.32%) Socialbakers
12 1 (0.32%) Yammer
Communications & Networking
1 15 (4.76%) HTTP
1 15 (4.76%) Internet
2 14 (4.44%) SSL
2 14 (4.44%) TCP/IP
3 10 (3.17%) Intranet
4 8 (2.54%) SMS
5 4 (1.27%) Extranet
6 1 (0.32%) VoIP
Database & Business Intelligence
1 19 (6.03%) SQL Server
2 17 (5.40%) NoSQL
3 16 (5.08%) MySQL
4 14 (4.44%) MongoDB
5 13 (4.13%) Big Data
6 10 (3.17%) SQL Server Integration Services
7 7 (2.22%) BigQuery
7 7 (2.22%) Mixpanel
8 5 (1.59%) QlikView
8 5 (1.59%) SQL Server Reporting Services
9 4 (1.27%) Data Warehouse
9 4 (1.27%) PostgreSQL
10 3 (0.95%) Hadoop
11 2 (0.63%) Data Mining
11 2 (0.63%) OLAP
11 2 (0.63%) Relational Database
11 2 (0.63%) SQL Server 2012
11 2 (0.63%) SQL Server Analysis Services
12 1 (0.32%) Amazon Redshift
12 1 (0.32%) OLAP Cube
Development Applications
1 31 (9.84%) Git (software)
2 23 (7.30%) Axure RP
3 20 (6.35%) Cucumber
3 20 (6.35%) Jenkins
4 16 (5.08%) Grunt
4 16 (5.08%) gulp
4 16 (5.08%) Selenium
5 14 (4.44%) Ant
5 14 (4.44%) Gatling
5 14 (4.44%) IntelliJ
5 14 (4.44%) Karma Test Runner
5 14 (4.44%) Sublime Text
6 6 (1.90%) Bitbucket
6 6 (1.90%) JMeter
7 5 (1.59%) Visual Studio
8 4 (1.27%) Gradle
8 4 (1.27%) JIRA
8 4 (1.27%) Travis CI
8 4 (1.27%) Vagrant
8 4 (1.27%) Visual Studio Tools for Office
General
1 121 (38.41%) Marketing
2 26 (8.25%) Finance
3 14 (4.44%) Advertising
3 14 (4.44%) Publishing
3 14 (4.44%) Retail
4 8 (2.54%) Legal
5 7 (2.22%) Games
6 5 (1.59%) Banking
6 5 (1.59%) Telecoms
7 4 (1.27%) Pharmaceutical
8 2 (0.63%) Back Office
8 2 (0.63%) German Language
9 1 (0.32%) Automotive
9 1 (0.32%) Electronics
9 1 (0.32%) Law
9 1 (0.32%) Manufacturing
Job Titles
1 78 (24.76%) Analyst
2 70 (22.22%) Developer
3 25 (7.94%) Digital Analyst
4 23 (7.30%) Consultant
5 22 (6.98%) Designer
5 22 (6.98%) Web Manager
6 20 (6.35%) Performance Analyst
6 20 (6.35%) Web Analyst
7 19 (6.03%) Data Analyst
8 18 (5.71%) UX Designer
9 16 (5.08%) Analytics Manager
9 16 (5.08%) Google Analytics Analyst
10 14 (4.44%) Scala Developer
11 11 (3.49%) Digital Executive
12 10 (3.17%) JavaScript Developer
12 10 (3.17%) Marketing Executive
12 10 (3.17%) PHP Developer
13 9 (2.86%) Project Manager
13 9 (2.86%) Senior Analyst
13 9 (2.86%) Web Developer
Libraries, Frameworks & Software Standards
1 98 (31.11%) HTML
2 85 (26.98%) CSS
3 50 (15.87%) jQuery
4 33 (10.48%) HTML5
5 24 (7.62%) AngularJS
5 24 (7.62%) CSS3
6 23 (7.30%) Node.js
7 18 (5.71%) Sass
8 15 (4.76%) .NET
9 14 (4.44%) Gherkin
9 14 (4.44%) Servlets
9 14 (4.44%) Twitter Bootstrap
9 14 (4.44%) XML
10 9 (2.86%) REST
11 8 (2.54%) JSON
12 6 (1.90%) ASP.NET
12 6 (1.90%) Elastic Stack
13 5 (1.59%) SOAP
13 5 (1.59%) XSLT
14 4 (1.27%) LAMP
Miscellaneous
1 80 (25.40%) User Experience
2 72 (22.86%) Analytical Skills
3 43 (13.65%) Social Media
4 37 (11.75%) Visualisation
5 15 (4.76%) Statistics
6 11 (3.49%) Mobile App
7 10 (3.17%) Data Integration
8 9 (2.86%) Credit Risk
8 9 (2.86%) Digital Media
9 8 (2.54%) Mathematics
10 7 (2.22%) Copywriting
11 5 (1.59%) Taxonomies
12 4 (1.27%) Client/Server
12 4 (1.27%) Computer Science
13 3 (0.95%) Blog
13 3 (0.95%) Data Extraction
13 3 (0.95%) Economics
13 3 (0.95%) Physics
13 3 (0.95%) W3C
14 2 (0.63%) Applied Mathematics
Operating Systems
1 27 (8.57%) Linux
2 26 (8.25%) Windows
3 14 (4.44%) Ubuntu
4 5 (1.59%) Android
4 5 (1.59%) Apple iOS
5 3 (0.95%) Unix
6 1 (0.32%) Mac OS
6 1 (0.32%) Windows Server
6 1 (0.32%) Windows Server 2008
Processes & Methodologies
1 315 (100.00%) Analytics
2 81 (25.71%) Agile Software Development
3 73 (23.17%) Web Analytics
4 64 (20.32%) SEO
5 49 (15.56%) Digital Marketing
6 39 (12.38%) E-Commerce
7 37 (11.75%) CRM
8 34 (10.79%) Data Analysis
9 27 (8.57%) Digital Analytics
9 27 (8.57%) Wireframes
10 26 (8.25%) Business Intelligence
11 24 (7.62%) Continuous Integration
11 24 (7.62%) Stakeholder Management
12 23 (7.30%) Data Visualisation
12 23 (7.30%) Web Development
12 23 (7.30%) Workflow
13 22 (6.98%) Content Management
14 20 (6.35%) DevOps
14 20 (6.35%) Open Source
15 19 (6.03%) Scrum
Programming Languages
1 83 (26.35%) JavaScript
2 57 (18.10%) SQL
3 30 (9.52%) Python
4 24 (7.62%) C#
5 23 (7.30%) Java
6 21 (6.67%) R
7 19 (6.03%) Ruby
8 17 (5.40%) PHP
9 15 (4.76%) Groovy
9 15 (4.76%) Scala
10 14 (4.44%) Haskell
10 14 (4.44%) Perl
11 10 (3.17%) T-SQL
12 6 (1.90%) C++
13 5 (1.59%) TypeScript
14 4 (1.27%) Bash Shell
14 4 (1.27%) Go
14 4 (1.27%) VB
15 3 (0.95%) MATLAB
16 1 (0.32%) C
Qualifications
1 32 (10.16%) Degree
2 6 (1.90%) Security Cleared
3 4 (1.27%) PMI Certification
3 4 (1.27%) PMP
4 1 (0.32%) BPSS Clearance
4 1 (0.32%) PhD
4 1 (0.32%) SC Cleared
Quality Assurance & Compliance
1 10 (3.17%) QA
2 9 (2.86%) Actionable Recommendations
3 7 (2.22%) Data Quality
4 5 (1.59%) Disclosure Scotland
5 1 (0.32%) PCI DSS
5 1 (0.32%) SLA
System Software
1 17 (5.40%) Docker
2 1 (0.32%) HDFS
Systems Management
1 21 (6.67%) Kibana
2 14 (4.44%) Grafana
3 10 (3.17%) Ansible
4 9 (2.86%) Puppet
5 6 (1.90%) logstash
5 6 (1.90%) Opscode Chef
6 4 (1.27%) Terraform
Vendors
1 303 (96.19%) Google
2 61 (19.37%) Adobe
3 50 (15.87%) Tableau
4 25 (7.94%) Omniture
5 17 (5.40%) Microsoft
6 12 (3.81%) DoubleClick
7 11 (3.49%) ClickTale
8 9 (2.86%) Salesforce.com
8 9 (2.86%) Twitter
9 7 (2.22%) Splunk
10 6 (1.90%) Facebook
10 6 (1.90%) OpenText
10 6 (1.90%) Oracle
10 6 (1.90%) Sitecore
11 5 (1.59%) Brandwatch
11 5 (1.59%) Optimizely
11 5 (1.59%) Salesforce Marketing Cloud
12 4 (1.27%) MicroStrategy
12 4 (1.27%) Nintex
13 3 (0.95%) webMethods
West Yorkshire
Oscar
Rate: £250 - £350 per day
Posted: 2 days ago
London
Energize Recruitment Solutions Ltd
Rate: £300 - £350 per day
Posted: 5 days ago
Bracknell, Berkshire
Hydrogen Group
Rate: £400.00 - £450.00 per day
Posted: 5 days ago
Aylesbury, Buckinghamshire
Absolute Solution
Posted: 4 days ago
Wimbledon
Spectrum IT
Rate: £150 - £200 per day
Posted: 10 days ago
Liverpool, Merseyside
Uniting Ambition
Rate: £400 - 450 per day
Posted: 5 days ago
Worthing, West Sussex
Global Technology Solutions Ltd
Rate: £511.50 per day
Posted: 3 days ago
Camborne, Cornwall
LumiraDx Care Solutions
Rate: Free lunch, fruit & drinks
Posted: 17 days ago