The table below looks at the statistics for Google Analytics skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 5 May 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
5 May 2015
Same period 2014 Same period 2013
Google Analytics
Rank 476 505 450
Rank change year-on-year
+29 -55
Contract jobs citing Google Analytics 133 77 103
As % of all contract IT jobs located in the UK 0.24% 0.14% 0.22%
As % of the Cloud Services category 4.76% 4.15% 9.21%
Number of daily rates quoted 75 57 67
Average daily rate
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of your Daily Rate
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£325 £300 £250
Average daily rate % change year-on-year
+8.33% +20.00%
90% offered a daily rate of more than £225 £186 £115
10% offered a daily rate of more than £465 £480 £350
UK excluding London average daily rate £300 £300 £230
% change year-on-year
- +30.43%
Number of hourly rates quoted 3 2 6
Average hourly rate £16.43 £24.25 £13.50
Average hourly rate % change year-on-year
-32.24% +79.62%
UK excluding London average hourly rate - £16.50 £13.50
% change year-on-year
- +22.22%

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised across the UK.

Cloud Services Category
UK
Contract IT job ads with a match in the
Cloud Services category
2797 1857 1118
As % of all contract IT jobs located in the UK 5.00% 3.40% 2.35%
Number of daily rates quoted 1756 1184 721
Average daily rate £413 £420 £350
Average daily rate % change year-on-year
-1.78% +20.00%
90% offered a daily rate of more than £271 £300 £238
10% offered a daily rate of more than £600 £525 £500
UK excluding London average daily rate £400 £400 £325
% change year-on-year
- +23.07%
Number of hourly rates quoted 96 34 23
Average hourly rate £26.00 £16.13 £18.50
Average hourly rate % change year-on-year
+61.24% -12.83%
90% offered a hourly rate of more than £15.00 £9.06 £12.50
10% offered a hourly rate of more than £40.00 £32.00 £50.20
UK excluding London average hourly rate £25.00 £13.50 £15.50
% change year-on-year
+85.18% -12.90%

Google Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Google Analytics within the UK as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics within the UK.

Google Analytics Daily Rate Trend in the UK

Google Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics within the UK over the 3 months to 5 May 2015.

Google Analytics Daily Rate Histogram in the UK

Google Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics within the UK.

Google Analytics Hourly Rate Trend in the UK

Google Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the UK over the 3 months to 5 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +27 127 £325 +8.33% 96
London +45 69 £325 +8.33% 42
South East -22 19 £338 +12.50% 17
City of London +19 14 £300 +9.09% 16
East Midlands 0 12 £281 +40.62% 3
East of England +19 11 £225 -47.05% 5
Berkshire -2 10 £306 -2.00% 2
Leicestershire +8 9 £290 +45.00% 3
South West +3 7 £350 +12.00% 2
Cambridgeshire - 6 - -
Wiltshire +10 5 £350 +16.66%
Swindon +8 5 £350 +16.66%
West Midlands - 5 £313 - 7
Scotland - 5 £245 - 1
Surrey +7 4 £350 -
Hertfordshire +5 4 £225 -28.00% 3
Reading +3 4 £275 -20.28%
Watford - 4 £225 - 3
Glasgow - 4 £245 -
Hampshire -12 3 £350 - 2
Yorkshire -17 3 £268 - 8
West Yorkshire - 3 £268 - 1
Northamptonshire - 3 £275 -
Leeds - 3 £268 - 1
Leicester +11 2 £300 +50.00% 2
Basingstoke +3 2 £323 - 2
Bracknell - 2 £238 -
Brighton - 2 £320 -
Hinckley - 2 £290 -
Telford - 2 £294 -

Google Analytics
Top 30 Related IT Skills

For the 6 months to 5 May 2015, IT contractor jobs within the UK citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 238 (100.00%) Analytics
2 237 (99.58%) Google
3 77 (32.35%) Marketing
4 74 (31.09%) HTML
5 62 (26.05%) Web Analytics
6 59 (24.79%) Adobe
7 57 (23.95%) JavaScript
8 52 (21.85%) Agile Software Development
9 51 (21.43%) E-Commerce
10 47 (19.75%) CSS
11 45 (18.91%) Adobe Analytics
12 44 (18.49%) Omniture
13 43 (18.07%) User Experience
13 43 (18.07%) Analytical Skills
14 40 (16.81%) Social Media
14 40 (16.81%) SEO
15 39 (16.39%) SQL
15 39 (16.39%) Degree
16 38 (15.97%) CMS
17 37 (15.55%) Finance
17 37 (15.55%) WebTrends
18 35 (14.71%) Content Management
19 24 (10.08%) HTML5
20 23 (9.66%) Tableau
20 23 (9.66%) CSS3
21 22 (9.24%) jQuery
21 22 (9.24%) Data Analysis
21 22 (9.24%) Project Management
21 22 (9.24%) .NET
22 21 (8.82%) Retail

Google Analytics
Top Related IT Skills by Category

For the 6 months to 5 May 2015, IT contractor jobs within the UK citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 38 (15.97%) CMS
2 12 (5.04%) SAS
2 12 (5.04%) Adobe Experience Manager
3 10 (4.20%) Drupal
4 7 (2.94%) WordPress
4 7 (2.94%) Oracle Workflow
5 6 (2.52%) Umbraco
6 5 (2.10%) Sitecore CMS
7 4 (1.68%) WebSphere
7 4 (1.68%) WebLogic
8 3 (1.26%) Node.js
8 3 (1.26%) Confluence
8 3 (1.26%) SharePoint
9 2 (0.84%) IIS
10 1 (0.42%) ExpressionEngine
10 1 (0.42%) Apache
10 1 (0.42%) Tomcat
10 1 (0.42%) Joomla!
10 1 (0.42%) TYPO3
Applications
1 20 (8.40%) MS Excel
2 11 (4.62%) Spreadsheet
2 11 (4.62%) Photoshop
3 7 (2.94%) MS Office
4 5 (2.10%) SPSS
4 5 (2.10%) MS PowerPoint
5 4 (1.68%) Adobe Illustrator
6 1 (0.42%) PowerPivot
6 1 (0.42%) Fireworks
Business Applications
1 37 (15.55%) WebTrends
2 7 (2.94%) Adobe Campaign
3 5 (2.10%) Optimost
4 1 (0.42%) Radian6
4 1 (0.42%) Dynamics CRM
4 1 (0.42%) Unica
Cloud Services
1 45 (18.91%) Adobe Analytics
2 4 (1.68%) Amazon AWS
2 4 (1.68%) Google Cloud Platform
3 3 (1.26%) Amazon CloudWatch
3 3 (1.26%) Microsoft Azure
4 1 (0.42%) Yammer
4 1 (0.42%) GitHub
4 1 (0.42%) Responsys
4 1 (0.42%) Google App Engine
4 1 (0.42%) PaaS
4 1 (0.42%) Heroku
Communications & Networking
1 9 (3.78%) Intranet
1 9 (3.78%) Internet
2 6 (2.52%) SMS
3 2 (0.84%) SSL
3 2 (0.84%) HTTP
Database & Business Intelligence
1 12 (5.04%) Data Warehouse
1 12 (5.04%) SQL Server
2 11 (4.62%) Data Mining
3 8 (3.36%) Oracle Database 11g
3 8 (3.36%) Oracle Database
4 7 (2.94%) Oracle BI EE
4 7 (2.94%) MySQL
4 7 (2.94%) Oracle Database 10g
5 3 (1.26%) BigQuery
5 3 (1.26%) DB2
5 3 (1.26%) SQL Server Integration Services
6 2 (0.84%) SQL Server Reporting Services
6 2 (0.84%) PostgreSQL
6 2 (0.84%) NoSQL
6 2 (0.84%) QlikView
6 2 (0.84%) Relational Database
6 2 (0.84%) Big Data
7 1 (0.42%) SQL Server 2012
7 1 (0.42%) Redis
7 1 (0.42%) Neo4j
Development Applications
1 8 (3.36%) Firebug
2 7 (2.94%) Git (software)
2 7 (2.94%) Fiddler
2 7 (2.94%) Subversion
3 4 (1.68%) Dreamweaver
3 4 (1.68%) Team Foundation Server
4 3 (1.26%) Psake
4 3 (1.26%) TestComplete
4 3 (1.26%) TeamCity
4 3 (1.26%) Selenium
4 3 (1.26%) SoapUI
4 3 (1.26%) Visual Studio
4 3 (1.26%) LoadRunner
4 3 (1.26%) JIRA
5 2 (0.84%) VSS/SourceSafe
6 1 (0.42%) Jasmine
6 1 (0.42%) Bitbucket
6 1 (0.42%) Bower
6 1 (0.42%) Grunt
6 1 (0.42%) Mercurial
General
1 77 (32.35%) Marketing
2 37 (15.55%) Finance
3 21 (8.82%) Retail
4 19 (7.98%) Publishing
5 15 (6.30%) Banking
6 3 (1.26%) Legal
6 3 (1.26%) Back Office
7 2 (0.84%) Multimedia
7 2 (0.84%) Pharmaceutical
7 2 (0.84%) Advertising
8 1 (0.42%) Financial Institution
8 1 (0.42%) Games
8 1 (0.42%) Billing
8 1 (0.42%) Local Government
8 1 (0.42%) Retail Banking
Job Titles
1 77 (32.35%) Analyst
2 40 (16.81%) Web Analyst
3 37 (15.55%) Developer
4 21 (8.82%) Product Manager
5 16 (6.72%) Senior Manager
6 15 (6.30%) Senior Product Manager
7 12 (5.04%) Performance Analyst
7 12 (5.04%) Data Analyst
8 11 (4.62%) Web Developer
9 10 (4.20%) Consultant
10 8 (3.36%) Front-End Developer
10 8 (3.36%) Designer
11 7 (2.94%) Oracle Developer
12 6 (2.52%) Content Editor
12 6 (2.52%) Web Manager
13 5 (2.10%) Web Analytics Consultant
13 5 (2.10%) Project Manager
13 5 (2.10%) E-Commerce Manager
13 5 (2.10%) Web Editor
14 4 (1.68%) Implementation Specialist
Libraries, Frameworks & Software Standards
1 74 (31.09%) HTML
2 47 (19.75%) CSS
3 24 (10.08%) HTML5
4 23 (9.66%) CSS3
5 22 (9.24%) jQuery
5 22 (9.24%) .NET
6 15 (6.30%) Web Services
6 15 (6.30%) ASP.NET
7 11 (4.62%) XML
8 9 (3.78%) RESTful
9 8 (3.36%) Ajax
10 7 (2.94%) XHTML
11 6 (2.52%) .NET Framework
12 5 (2.10%) Sass
12 5 (2.10%) AngularJS
12 5 (2.10%) Flash
13 3 (1.26%) LESS
13 3 (1.26%) Twitter Bootstrap
13 3 (1.26%) Google Maps API
13 3 (1.26%) WebSphere Message Broker
Miscellaneous
1 43 (18.07%) User Experience
1 43 (18.07%) Analytical Skills
2 40 (16.81%) Social Media
3 15 (6.30%) Visualisation
4 13 (5.46%) Statistics
5 12 (5.04%) Computer Science
6 10 (4.20%) Open Source
7 9 (3.78%) Digital Media
7 9 (3.78%) Mobile App
8 7 (2.94%) W3C
9 5 (2.10%) Psychology
9 5 (2.10%) Human Factors
10 3 (1.26%) iSeries
11 2 (0.84%) NHS
11 2 (0.84%) AS400
11 2 (0.84%) Management Information System
11 2 (0.84%) Mathematics
11 2 (0.84%) Algorithms
12 1 (0.42%) Mobile Banking
12 1 (0.42%) FMCG
Operating Systems
1 9 (3.78%) Apple iOS
1 9 (3.78%) Android
2 7 (2.94%) Linux
3 5 (2.10%) Red Hat Enterprise Linux
4 4 (1.68%) Windows
5 2 (0.84%) UNIX
6 1 (0.42%) Solaris
6 1 (0.42%) Windows Mobile
Processes & Methodologies
1 238 (100.00%) Analytics
2 62 (26.05%) Web Analytics
3 52 (21.85%) Agile Software Development
4 51 (21.43%) E-Commerce
5 40 (16.81%) SEO
6 35 (14.71%) Content Management
7 22 (9.24%) Data Analysis
7 22 (9.24%) Project Management
8 21 (8.82%) Multivariate Testing
9 13 (5.46%) Workflow
9 13 (5.46%) Web Development
10 12 (5.04%) Pay per click
10 12 (5.04%) ETL
10 12 (5.04%) Online Marketing
10 12 (5.04%) Digital Marketing
11 11 (4.62%) Campaign Management
12 10 (4.20%) Information Architecture
12 10 (4.20%) Product Management
12 10 (4.20%) Root Cause Analysis
13 9 (3.78%) Market Research
Programming Languages
1 57 (23.95%) JavaScript
2 39 (16.39%) SQL
3 14 (5.88%) Java
3 14 (5.88%) Python
4 11 (4.62%) Ruby
5 10 (4.20%) C#
6 9 (3.78%) R
7 8 (3.36%) PHP
8 7 (2.94%) PL/SQL
8 7 (2.94%) VBScript
8 7 (2.94%) VB.NET
9 6 (2.52%) C
10 4 (1.68%) PowerShell
11 3 (1.26%) VBA
11 3 (1.26%) T-SQL
12 2 (0.84%) Objective-C
12 2 (0.84%) VB
12 2 (0.84%) Scala
13 1 (0.42%) PHP5
13 1 (0.42%) C++
Qualifications
1 39 (16.39%) Degree
2 12 (5.04%) Security Cleared
3 5 (2.10%) SC Cleared
4 1 (0.42%) DV Cleared
4 1 (0.42%) PRINCE2 Certification
Quality Assurance & Compliance
1 8 (3.36%) QA
2 3 (1.26%) WAI
3 1 (0.42%) Data Quality
System Software
1 1 (0.42%) Docker
Systems Management
1 1 (0.42%) TeamSite
Vendors
1 237 (99.58%) Google
2 59 (24.79%) Adobe
3 44 (18.49%) Omniture
4 23 (9.66%) Tableau
5 18 (7.56%) Microsoft
6 12 (5.04%) Oracle
7 11 (4.62%) Business Objects
8 9 (3.78%) DoubleClick
9 8 (3.36%) Twitter
10 7 (2.94%) Eloqua
10 7 (2.94%) Facebook
10 7 (2.94%) Aprimo
11 6 (2.52%) IBM
12 5 (2.10%) Sitecore
12 5 (2.10%) hybris
12 5 (2.10%) Tealeaf
12 5 (2.10%) HP
12 5 (2.10%) Coremetrics
13 3 (1.26%) New Relic
13 3 (1.26%) Maxymiser
Leicester, Leicestershire
Capita Resourcing - IT Resourcing
Rate: £145 per day
Posted: 3 days ago
City of London
Energize Recruitment Solutions Ltd
Rate: £300 - £450 per day
Posted: 5 days ago
Basingstoke, Hampshire
Spectrum IT Recruitment (South) Ltd
Rate: £280 - £310 per day
Posted: 5 days ago
Central London / West End
Talent Spa
Rate: £300-350 pd
Posted: 5 days ago
Watford, Hertfordshire
Action For Children
Rate: £32,201- £35,930 per annum
Posted: 5 days ago
West Midlands
Camping and Caravanning Club
Rate: £19,000 - £23,000 + Benefits
Posted: 6 days ago
City of London
Energize Recruitment Solutions Ltd
Rate: £300 - £450 per day
Posted: 11 days ago
Sheffield
Hays IT - Uk Posting account
Rate: £26800.00 - £32500.00 per annum + Excellent benefits
Posted: 17 days ago
London
Interquest - ITQ Financial - Tunbridge Wells
Rate: £300 - £350 per day
Posted: 24 days ago