The table below looks at the prevalence of the term Social Media in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Social Media
Rank 374 287 382
Rank change year-on-year
-87 +95
Contract jobs citing Social Media 271 366 206
As % of all contract IT jobs located in the UK 0.48% 0.67% 0.40%
As % of the Miscellaneous category 1.51% 2.10% 1.22%
Number of daily rates quoted 182 218 119
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£381 £350 £350
Average daily rate % change year-on-year
+8.92% -
90% offered a daily rate of more than £200 £184 £190
10% offered a daily rate of more than £575 £525 £478
UK excluding London average daily rate £363 £325 £300
% change year-on-year
+11.53% +8.33%
Number of hourly rates quoted 11 19 7
Average hourly rate £19.00 £18.00 £27.50
Average hourly rate % change year-on-year
+5.55% -34.54%
90% offered a hourly rate of more than £13.50 £11.00 £23.58
10% offered a hourly rate of more than £22.50 £30.71 £89.80
UK excluding London average hourly rate £16.00 £11.00 £29.38
% change year-on-year
+45.45% -62.55%

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised across the UK.

Miscellaneous Category
UK
Contract IT job ads with a match in the
Miscellaneous category
17983 17463 16822
As % of all contract IT jobs located in the UK 31.62% 31.95% 32.92%
Number of daily rates quoted 11310 10578 9959
Average daily rate £418 £400 £420
Average daily rate % change year-on-year
+4.37% -4.76%
90% offered a daily rate of more than £250 £238 £240
10% offered a daily rate of more than £608 £600 £600
UK excluding London average daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 686 674 729
Average hourly rate £19.72 £20.50 £21.88
Average hourly rate % change year-on-year
-3.82% -6.28%
90% offered a hourly rate of more than £12.25 £12.50 £12.50
10% offered a hourly rate of more than £47.83 £45.00 £42.50
UK excluding London average hourly rate £19.08 £21.00 £20.00
% change year-on-year
-9.14% +5.00%

Social Media
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Social Media within the UK as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in the UK

Social Media
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media within the UK.

Social Media Daily Rate Trend in the UK

Social Media
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media within the UK over the 3 months to 31 July 2015.

Social Media Daily Rate Histogram in the UK

Social Media
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media within the UK.

Social Media Hourly Rate Trend in the UK

Social Media
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Social Media within the UK over the 3 months to 31 July 2015.

Social Media Hourly Rate Histogram in the UK

Social Media
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Social Media within the UK over the 3 months to 31 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -82 259 £385 +7.09% 172
London -66 142 £401 +0.12% 76
South East -7 63 £363 +16.00% 28
Berkshire +9 34 £288 -17.85% 9
City of London -46 29 £400 +23.15% 24
Hampshire +3 18 £475 +46.15% 9
Bracknell +5 16 £393 +4.66% 1
West Midlands -9 15 £325 +4.83% 8
North East -16 14 £470 -
Reading +4 13 £288 -17.85%
Birmingham -8 10 £319 -21.53% 3
Tyne and Wear -21 10 £475 -
Newcastle upon Tyne - 10 £475 -
Kent +2 8 - - 1
Tunbridge Wells - 8 - - 1
East Midlands +6 7 £275 +161.90%
Yorkshire -22 6 £495 +46.66% 18
Leeds -22 6 £493 +45.92% 8
West Yorkshire -22 6 £493 +45.92% 11
South West -7 5 £200 -51.51% 9
North West -30 5 £510 +45.71% 18
Croydon - 5 £305 - 1
East of England -2 4 £406 +180.17% 14
Durham - 4 £250 -
Glasgow +7 3 - - 1
Southampton -5 3 - - 1
Basingstoke -7 3 £450 +80.00%
Scotland -11 3 - - 4
Andover - 3 £356 -
Telford - 3 - -

Social Media
Top 30 Related IT Skills

For the 6 months to 31 July 2015, IT contractor jobs within the UK citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 169 (31.01%) Marketing
2 161 (29.54%) HTML
3 140 (25.69%) Agile Software Development
4 121 (22.20%) Analytics
5 119 (21.83%) JavaScript
6 107 (19.63%) Content Management
7 100 (18.35%) CSS
8 87 (15.96%) HTML5
9 83 (15.23%) User Experience
10 80 (14.68%) E-Commerce
11 77 (14.13%) SEO
12 73 (13.39%) Facebook
13 70 (12.84%) Digital Marketing
14 69 (12.66%) jQuery
15 66 (12.11%) Web Services
16 65 (11.93%) JSON
17 62 (11.38%) Google
17 62 (11.38%) Mobile App
18 59 (10.83%) Twitter
19 58 (10.64%) Degree
19 58 (10.64%) Project Management
20 55 (10.09%) CMS
21 51 (9.36%) TDD
21 51 (9.36%) Adobe
21 51 (9.36%) OO
22 50 (9.17%) CRM
22 50 (9.17%) XML
22 50 (9.17%) Retail
23 49 (8.99%) Java
24 47 (8.62%) Apple iOS

Social Media
Top Related IT Skills by Category

For the 6 months to 31 July 2015, IT contractor jobs within the UK citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 55 (10.09%) CMS
2 25 (4.59%) Node.js
3 22 (4.04%) WordPress
4 21 (3.85%) SharePoint
5 17 (3.12%) Sitecore CMS
6 15 (2.75%) WebLogic
6 15 (2.75%) JBoss
7 14 (2.57%) Adobe Experience Manager
8 11 (2.02%) Drupal
9 10 (1.83%) Confluence
10 9 (1.65%) Umbraco
11 7 (1.28%) Apache
11 7 (1.28%) IIS
11 7 (1.28%) Elasticsearch
12 6 (1.10%) SharePoint 2013
12 6 (1.10%) SAS
13 2 (0.37%) WebSphere
13 2 (0.37%) Kentico
13 2 (0.37%) DNN
14 1 (0.18%) Apache Spark
Applications
1 33 (6.06%) MS Excel
1 33 (6.06%) Photoshop
2 23 (4.22%) MS Office
3 21 (3.85%) MS PowerPoint
4 10 (1.83%) Adobe Illustrator
5 7 (1.28%) MS Visio
6 6 (1.10%) MS Project
7 4 (0.73%) Fireworks
8 3 (0.55%) SPSS
8 3 (0.55%) Acrobat
8 3 (0.55%) Adobe Creative Suite
9 2 (0.37%) InDesign
9 2 (0.37%) Spreadsheet
Business Applications
1 11 (2.02%) Radian6
2 7 (1.28%) WebTrends
3 3 (0.55%) Dynamics CRM
3 3 (0.55%) Magento
3 3 (0.55%) Optimost
4 1 (0.18%) Adobe Campaign
4 1 (0.18%) SAP ERP
Cloud Services
1 39 (7.16%) Google Analytics
2 17 (3.12%) Amazon AWS
3 16 (2.94%) Adobe Analytics
4 13 (2.39%) Microsoft Azure
5 5 (0.92%) SaaS
6 4 (0.73%) PaaS
7 3 (0.55%) Yammer
8 2 (0.37%) Responsys
8 2 (0.37%) Cloud Computing
9 1 (0.18%) Force.com
9 1 (0.18%) Amazon EC2
9 1 (0.18%) Heroku
9 1 (0.18%) GitHub
9 1 (0.18%) IaaS
Communications & Networking
1 31 (5.69%) Intranet
2 28 (5.14%) Internet
3 7 (1.28%) SMS
4 5 (0.92%) Cisco ICM
5 3 (0.55%) CTI
6 2 (0.37%) VPN
6 2 (0.37%) Wireless
7 1 (0.18%) SSH
7 1 (0.18%) Cisco IOS
7 1 (0.18%) WebEx
7 1 (0.18%) Extranet
7 1 (0.18%) Firewall
7 1 (0.18%) LDAP
7 1 (0.18%) Broadband
7 1 (0.18%) LAN
7 1 (0.18%) VoIP
7 1 (0.18%) WAN
7 1 (0.18%) HTTP
Database & Business Intelligence
1 38 (6.97%) SQL Server
2 19 (3.49%) MySQL
3 12 (2.20%) Hadoop
3 12 (2.20%) MongoDB
3 12 (2.20%) Big Data
4 11 (2.02%) NoSQL
5 9 (1.65%) Relational Database
6 6 (1.10%) SQL Server 2012
6 6 (1.10%) Data Warehouse
6 6 (1.10%) Data Mining
7 5 (0.92%) Redis
7 5 (0.92%) SQL Server 2008
8 4 (0.73%) SQL Server Analysis Services
9 3 (0.55%) SQL Server Integration Services
9 3 (0.55%) PostgreSQL
9 3 (0.55%) MarkLogic
10 2 (0.37%) Oracle Database
10 2 (0.37%) BusinessObjects
10 2 (0.37%) Oracle Database 11g
10 2 (0.37%) SQLite
Development Applications
1 21 (3.85%) Subversion
2 19 (3.49%) Grunt
3 16 (2.94%) Bower
3 16 (2.94%) Maven
4 15 (2.75%) Ant
5 14 (2.57%) Jasmine
6 13 (2.39%) QUnit
6 13 (2.39%) webpack
6 13 (2.39%) gulp
6 13 (2.39%) Mocha
6 13 (2.39%) Cucumber
7 12 (2.20%) JIRA
7 12 (2.20%) Selenium
8 11 (2.02%) Visual Studio
8 11 (2.02%) Git (software)
9 10 (1.83%) Jenkins
10 7 (1.28%) Team Foundation Server
10 7 (1.28%) Firebug
10 7 (1.28%) Fiddler
11 5 (0.92%) Dreamweaver
General
1 169 (31.01%) Marketing
2 50 (9.17%) Retail
3 41 (7.52%) Finance
4 33 (6.06%) Publishing
5 30 (5.50%) Advertising
6 21 (3.85%) Games
7 18 (3.30%) Legal
7 18 (3.30%) Telecoms
8 10 (1.83%) Law
9 8 (1.47%) Banking
9 8 (1.47%) Italian Language
10 4 (0.73%) Norwegian Language
10 4 (0.73%) Swedish Language
10 4 (0.73%) Arabic Language
10 4 (0.73%) Danish Language
10 4 (0.73%) Multimedia
10 4 (0.73%) Automotive
11 3 (0.55%) Local Government
12 2 (0.37%) Investment Banking
12 2 (0.37%) Electronics
Job Titles
1 148 (27.16%) Developer
2 42 (7.71%) Analyst
3 36 (6.61%) Architect
4 32 (5.87%) Project Manager
4 32 (5.87%) Designer
5 28 (5.14%) Consultant
6 25 (4.59%) iOS Developer
7 20 (3.67%) Business Analyst
7 20 (3.67%) Marketing Manager
8 19 (3.49%) Digital Project Manager
8 19 (3.49%) Front-End Developer
9 18 (3.30%) Solutions Architect
9 18 (3.30%) Social Media Manager
10 17 (3.12%) Web Developer
10 17 (3.12%) Senior Developer
11 14 (2.57%) Digital Architect
11 14 (2.57%) Android Developer
12 12 (2.20%) Mobile Developer
13 11 (2.02%) Digital Solutions Architect
13 11 (2.02%) Coordinator
Libraries, Frameworks & Software Standards
1 161 (29.54%) HTML
2 100 (18.35%) CSS
3 87 (15.96%) HTML5
4 69 (12.66%) jQuery
5 66 (12.11%) Web Services
6 65 (11.93%) JSON
7 50 (9.17%) XML
8 40 (7.34%) RESTful
9 37 (6.79%) .NET
10 36 (6.61%) CSS3
11 27 (4.95%) AngularJS
11 27 (4.95%) REST
12 23 (4.22%) SOAP
13 22 (4.04%) Backbone.js
14 21 (3.85%) XSL
14 21 (3.85%) J2EE
15 15 (2.75%) XSD
15 15 (2.75%) WSDL
16 14 (2.57%) Spring
17 13 (2.39%) Ember.js
Miscellaneous
1 83 (15.23%) User Experience
2 62 (11.38%) Mobile App
3 42 (7.71%) Analytical Skills
4 31 (5.69%) Digital Media
5 23 (4.22%) Blog
6 18 (3.30%) Computer Science
7 17 (3.12%) iPhone
7 17 (3.12%) iPad
8 14 (2.57%) Copywriting
8 14 (2.57%) Management Information System
9 10 (1.83%) Visualisation
10 9 (1.65%) Animation
11 8 (1.47%) Social Network
12 7 (1.28%) Statistics
13 6 (1.10%) Mathematics
14 5 (0.92%) Photography
14 5 (0.92%) Client/Server
14 5 (0.92%) Data Centre
15 4 (0.73%) FMCG
15 4 (0.73%) Graphic Design
Operating Systems
1 47 (8.62%) Apple iOS
2 36 (6.61%) Android
3 33 (6.06%) Linux
4 6 (1.10%) Windows
5 3 (0.55%) Windows 8
6 2 (0.37%) Windows 7
6 2 (0.37%) UNIX
7 1 (0.18%) Mac OS X
7 1 (0.18%) Windows Mobile
Processes & Methodologies
1 140 (25.69%) Agile Software Development
2 121 (22.20%) Analytics
3 107 (19.63%) Content Management
4 80 (14.68%) E-Commerce
5 77 (14.13%) SEO
6 70 (12.84%) Digital Marketing
7 58 (10.64%) Project Management
8 51 (9.36%) OO
8 51 (9.36%) TDD
9 50 (9.17%) CRM
10 44 (8.07%) Scrum
11 42 (7.71%) Stakeholder Management
12 36 (6.61%) iOS Development
13 34 (6.24%) Continuous Integration
14 33 (6.06%) Business Analysis
15 29 (5.32%) PRINCE2
16 27 (4.95%) Web Analytics
17 24 (4.40%) MVC
17 24 (4.40%) Web Development
17 24 (4.40%) SDLC
Programming Languages
1 119 (21.83%) JavaScript
2 49 (8.99%) Java
3 38 (6.97%) PHP
4 30 (5.50%) C#
5 25 (4.59%) SQL
6 22 (4.04%) Python
7 18 (3.30%) Objective-C
8 16 (2.94%) Groovy
8 16 (2.94%) C
9 14 (2.57%) Ruby
10 11 (2.02%) R
11 10 (1.83%) Scala
11 10 (1.83%) VB
11 10 (1.83%) ActionScript
12 9 (1.65%) MATLAB
13 5 (0.92%) T-SQL
14 4 (0.73%) PowerShell
15 1 (0.18%) PHP5
15 1 (0.18%) SAS Macro
15 1 (0.18%) VBA
Qualifications
1 58 (10.64%) Degree
2 10 (1.83%) Security Cleared
3 6 (1.10%) SC Cleared
4 4 (0.73%) PRINCE2 Certification
5 2 (0.37%) PhD
5 2 (0.37%) ISEB
5 2 (0.37%) CIPD
5 2 (0.37%) PRINCE2 Practitioner
6 1 (0.18%) SAS Certification
6 1 (0.18%) ISEB Practitioner
Quality Assurance & Compliance
1 12 (2.20%) QA
2 11 (2.02%) SLA
3 3 (0.55%) Basel II
3 3 (0.55%) Solvency II
3 3 (0.55%) Data Quality
4 1 (0.18%) WAI
4 1 (0.18%) Basel III
System Software
1 7 (1.28%) VMware Infrastructure
2 1 (0.18%) Tivoli Directory Server
2 1 (0.18%) Varnish
2 1 (0.18%) BitLocker
2 1 (0.18%) Active Directory
Systems Management
1 12 (2.20%) Opscode Chef
1 12 (2.20%) Puppet
2 5 (0.92%) Cisco IPCC
3 4 (0.73%) Cisco UCCE
4 1 (0.18%) Tivoli
4 1 (0.18%) Tivoli Identity Manager
4 1 (0.18%) OpenIDM
4 1 (0.18%) OpenAM
4 1 (0.18%) Mesos
4 1 (0.18%) Oracle Identity Manager
4 1 (0.18%) Cisco UCCX
Vendors
1 73 (13.39%) Facebook
2 62 (11.38%) Google
3 59 (10.83%) Twitter
4 51 (9.36%) Adobe
5 35 (6.42%) Microsoft
6 21 (3.85%) Oracle
7 20 (3.67%) Sitecore
8 16 (2.94%) Salesforce.com
8 16 (2.94%) ATG
9 15 (2.75%) Perforce
9 15 (2.75%) Endeca
10 11 (2.02%) Omniture
11 9 (1.65%) Eloqua
12 8 (1.47%) Spiceworks
13 7 (1.28%) VMware
14 6 (1.10%) Cisco
14 6 (1.10%) Tableau
14 6 (1.10%) Nintex
15 5 (0.92%) DoubleClick
16 4 (0.73%) Zend
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