The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the South East region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 21 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
21 Apr 2015
Same period 2014 Same period 2013
Web Analytics
Rank 245 234 221
Rank change year-on-year
-11 -13
Contract jobs citing Web Analytics 14 19 17
As % of all contract IT jobs located in the South East 0.14% 0.20% 0.20%
As % of the Processes & Methodologies category 0.19% 0.27% 0.28%
Number of daily rates quoted 8 11 14
Average daily rate
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£306 £400 £308
Average daily rate % change year-on-year
-23.43% +30.08%
90% offered a daily rate of more than £197 £375 £165
10% offered a daily rate of more than £625 £425 £442
UK excluding London average daily rate £313 £400 £250
% change year-on-year
-21.87% +60.00%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the South East region.

Processes & Methodologies Category
South East
Contract IT job ads with a match in the
Processes & Methodologies category
7561 6953 5999
As % of all contract IT jobs located in the South East 75.13% 71.86% 71.67%
Number of daily rates quoted 4265 3871 3116
Average daily rate £395 £375 £375
Average daily rate % change year-on-year
+5.40% -
90% offered a daily rate of more than £270 £250 £260
10% offered a daily rate of more than £525 £513 £513
UK excluding London average daily rate £393 £375 £361
% change year-on-year
+4.66% +3.87%
Number of hourly rates quoted 272 278 266
Average hourly rate £32.50 £27.00 £28.50
Average hourly rate % change year-on-year
+20.37% -5.26%
90% offered a hourly rate of more than £13.35 £12.50 £12.35
10% offered a hourly rate of more than £45.00 £55.00 £51.50
UK excluding London average hourly rate £31.44 £29.75 £32.00
% change year-on-year
+5.68% -7.03%

Web Analytics
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the South East region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the South East

Web Analytics
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the South East region.

Web Analytics Daily Rate Trend in the South East

Web Analytics
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the South East region over the 3 months to 21 April 2015.

Web Analytics Daily Rate Histogram in the South East

Web Analytics
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the South East region.

Web Analytics Hourly Rate Trend in the South East

Web Analytics
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the South East region over the 3 months to 21 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire -9 11 £224 -44.06% 1
Kent - 3 £375 - 1
Oxfordshire - - - - 1
Surrey - - - - 6
West Sussex - - - -
Buckinghamshire - - - -
East Sussex - - - - 1
Hampshire - - - -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the South East

For the 6 months to 21 April 2015, IT contractor jobs across the South East region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 45 (100.00%) Analytics
2 27 (60.00%) Marketing
3 21 (46.67%) HTML
4 19 (42.22%) E-Commerce
5 17 (37.78%) Adobe
6 15 (33.33%) JavaScript
7 13 (28.89%) Java
8 12 (26.67%) Google
8 12 (26.67%) Agile Software Development
9 11 (24.44%) Google Analytics
10 10 (22.22%) Project Management
10 10 (22.22%) Finance
10 10 (22.22%) Scrum
10 10 (22.22%) Digital Marketing
10 10 (22.22%) MS PowerPoint
10 10 (22.22%) HTML5
10 10 (22.22%) Social Media
10 10 (22.22%) Analytical Skills
11 9 (20.00%) MS Excel
12 8 (17.78%) CSS
12 8 (17.78%) Banking
12 8 (17.78%) REST
12 8 (17.78%) Content Management
13 7 (15.56%) TDD
13 7 (15.56%) Omniture
13 7 (15.56%) Groovy
13 7 (15.56%) NoSQL
13 7 (15.56%) Microsoft
13 7 (15.56%) Retail
13 7 (15.56%) Asset Management

Web Analytics
Top Related IT Skills in the South East by Category

For the 6 months to 21 April 2015, IT contractor jobs across the South East region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 6 (13.33%) Adobe CQ
2 5 (11.11%) CMS
3 2 (4.44%) Apache
4 1 (2.22%) TeamSite
4 1 (2.22%) Drupal
Applications
1 10 (22.22%) MS PowerPoint
2 9 (20.00%) MS Excel
3 3 (6.67%) MS Visio
4 2 (4.44%) MS Office
5 1 (2.22%) OmniGraffle
Business Applications
1 11 (24.44%) Google Analytics
2 4 (8.89%) WebTrends
3 2 (4.44%) Optimost
4 1 (2.22%) SiteCatalyst
Cloud Services
1 5 (11.11%) SaaS
2 2 (4.44%) Cloud Computing
2 2 (4.44%) Amazon AWS
Communications & Networking
1 5 (11.11%) HTTP
2 4 (8.89%) Internet
3 3 (6.67%) Intranet
4 1 (2.22%) MVNO
Database & Business Intelligence
1 7 (15.56%) NoSQL
2 5 (11.11%) MongoDB
3 2 (4.44%) Apache Cassandra
3 2 (4.44%) SQL Server
3 2 (4.44%) Data Warehouse
3 2 (4.44%) Relational Database
4 1 (2.22%) Data Mining
Development Applications
1 5 (11.11%) JIRA
2 1 (2.22%) Balsamiq Mockups
2 1 (2.22%) Axure RP
General
1 27 (60.00%) Marketing
2 10 (22.22%) Finance
3 8 (17.78%) Banking
4 7 (15.56%) Retail
4 7 (15.56%) Publishing
5 4 (8.89%) Games
5 4 (8.89%) Telecoms
6 3 (6.67%) Advertising
7 1 (2.22%) Pharmaceutical
7 1 (2.22%) Manufacturing
Job Titles
1 17 (37.78%) Analyst
2 11 (24.44%) Architect
3 8 (17.78%) Project Manager
4 7 (15.56%) Web Analyst
5 5 (11.11%) Web Manager
5 5 (11.11%) Business Analyst
5 5 (11.11%) Solutions Architect
5 5 (11.11%) Data Analyst
5 5 (11.11%) Agile Business Analyst
5 5 (11.11%) Digital Architect
5 5 (11.11%) Digital Solutions Architect
6 4 (8.89%) Product Manager
7 3 (6.67%) Web Project Manager
8 2 (4.44%) Developer
8 2 (4.44%) Java Developer
8 2 (4.44%) Senior Consultant
8 2 (4.44%) Consultant
8 2 (4.44%) Web Analytics Manager
8 2 (4.44%) Digital Project Manager
8 2 (4.44%) Senior Architect
Libraries, Frameworks & Software Standards
1 21 (46.67%) HTML
2 10 (22.22%) HTML5
3 8 (17.78%) REST
3 8 (17.78%) CSS
4 6 (13.33%) .NET
4 6 (13.33%) J2EE
4 6 (13.33%) Apache Sling
4 6 (13.33%) JSR 170
5 5 (11.11%) JSON
5 5 (11.11%) RESTful
5 5 (11.11%) CSS3
5 5 (11.11%) Web Services
6 4 (8.89%) JSP
6 4 (8.89%) ASP.NET
7 3 (6.67%) Middleware
7 3 (6.67%) WCF
8 2 (4.44%) Spring
Miscellaneous
1 10 (22.22%) Social Media
1 10 (22.22%) Analytical Skills
2 7 (15.56%) User Experience
3 6 (13.33%) Web 2.0
4 3 (6.67%) Taxonomies
5 2 (4.44%) Grid Computing
6 1 (2.22%) EPoS
6 1 (2.22%) W3C
6 1 (2.22%) Graphic Design
6 1 (2.22%) Computer Science
6 1 (2.22%) Copywriting
6 1 (2.22%) Visualisation
6 1 (2.22%) Digital Media
6 1 (2.22%) Mobile App
6 1 (2.22%) Enterprise Software
Operating Systems
1 1 (2.22%) Apple iOS
Processes & Methodologies
1 45 (100.00%) Analytics
2 19 (42.22%) E-Commerce
3 12 (26.67%) Agile Software Development
4 10 (22.22%) Scrum
4 10 (22.22%) Project Management
4 10 (22.22%) Digital Marketing
5 8 (17.78%) Content Management
6 7 (15.56%) Asset Management
6 7 (15.56%) TDD
7 6 (13.33%) SEO
8 5 (11.11%) Stakeholder Management
8 5 (11.11%) Pair Programming
8 5 (11.11%) Extreme Programming
8 5 (11.11%) SOA
8 5 (11.11%) TOGAF
8 5 (11.11%) User Stories
8 5 (11.11%) Feature Driven Development
8 5 (11.11%) BDD
9 4 (8.89%) Product Management
9 4 (8.89%) RUP
Programming Languages
1 15 (33.33%) JavaScript
2 13 (28.89%) Java
3 7 (15.56%) Groovy
4 5 (11.11%) Scala
5 2 (4.44%) Bash Shell
Qualifications
1 5 (11.11%) Degree
System Software
1 2 (4.44%) Docker
Systems Management
1 2 (4.44%) Ansible
Vendors
1 17 (37.78%) Adobe
2 12 (26.67%) Google
3 7 (15.56%) Microsoft
3 7 (15.56%) Omniture
4 6 (13.33%) DoubleClick
4 6 (13.33%) Maxymiser
4 6 (13.33%) ClickTale
5 3 (6.67%) IBM
6 1 (2.22%) Cognizant
6 1 (2.22%) Hitwise
Reading, Berkshire
Advantage Resourcing
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Posted: 9 hours ago