The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the South East region. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 24 August 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
24 Aug 2016
Same period 2015 Same period 2014
Web Analytics
Rank 234 250 228
Rank change year-on-year
+16 -22
Contract jobs citing Web Analytics 27 27 24
As % of all contract IT jobs located in the South East 0.31% 0.28% 0.26%
As % of the Processes & Methodologies category 0.38% 0.35% 0.34%
Number of daily rates quoted 6 21 8
Median daily rate £250 £363 £370
Median daily rate % change year-on-year
-31.03% -2.02%
90% offered a daily rate of more than £243 £185 £350
10% offered a daily rate of more than £513 £500 £450
UK excluding London median daily rate £425 £363 £350
% change year-on-year
+17.24% +3.57%
Number of hourly rates quoted 2 0 2
Median hourly rate £35.50 - £19.00
UK excluding London median hourly rate £35.50 £33.00 £19.00
% change year-on-year
+7.57% +73.68%
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the South East region.

Processes & Methodologies Category
South East
Contract IT job ads with a match in the
Processes & Methodologies category
7198 7767 7024
As % of all contract IT jobs located in the South East 81.77% 79.42% 76.51%
Number of daily rates quoted 4380 4775 3924
Median daily rate £420 £400 £375
Median daily rate % change year-on-year
+5.00% +6.66%
90% offered a daily rate of more than £288 £275 £240
10% offered a daily rate of more than £550 £520 £500
UK excluding London median daily rate £400 £395 £375
% change year-on-year
+1.26% +5.33%
Number of hourly rates quoted 268 252 264
Median hourly rate £39.50 £35.00 £21.00
Median hourly rate % change year-on-year
+12.85% +66.66%
90% offered a hourly rate of more than £13.00 £14.00 £12.00
10% offered a hourly rate of more than £57.68 £50.00 £55.00
UK excluding London median hourly rate £30.50 £32.50 £25.75
% change year-on-year
-6.15% +26.21%

Web Analytics
Jobs Demand Trend in the South East

The demand trend of contract jobs across the South East region citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the South East

Web Analytics
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the South East region.

Web Analytics Daily Rate Trend in the South East

Web Analytics
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the South East region over the 3 months to 24 August 2016.

Web Analytics Daily Rate Histogram in the South East

Web Analytics
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the South East region.

Web Analytics Hourly Rate Trend in the South East

Web Analytics
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the South East region over the 3 months to 24 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire +2 17 £600 +182.35% 1
Surrey - 4 £250 - 5
Buckinghamshire +18 3 £235 -37.33%
East Sussex +11 1 - -
Hampshire 0 1 £425 +21.42% 1
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the South East

For the 6 months to 24 August 2016, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South East region with a requirement for Web Analytics.

1 32 (100.00%) Analytics
2 15 (46.88%) Marketing
3 13 (40.63%) HTML
3 13 (40.63%) MS Office
3 13 (40.63%) Adobe
4 10 (31.25%) CMS
4 10 (31.25%) Handset
4 10 (31.25%) CSS
5 9 (28.13%) Adobe Analytics
6 8 (25.00%) JavaScript
6 8 (25.00%) MS Excel
6 8 (25.00%) Microsoft
6 8 (25.00%) Project Management
7 7 (21.88%) E-Commerce
8 6 (18.75%) B2B
8 6 (18.75%) B2C
8 6 (18.75%) Telecoms
8 6 (18.75%) Stakeholder Management
8 6 (18.75%) Performance Improvement
8 6 (18.75%) Quantitative Analysis
8 6 (18.75%) Degree
8 6 (18.75%) Digital Analytics
9 5 (15.63%) Apache Flex
9 5 (15.63%) Google Analytics
9 5 (15.63%) Google
9 5 (15.63%) Data Analysis
9 5 (15.63%) jQuery
9 5 (15.63%) HTML5
9 5 (15.63%) SEO
9 5 (15.63%) Business Intelligence

Web Analytics
Top Related IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (31.25%) CMS
2 4 (12.50%) Drupal
3 2 (6.25%) SAS
4 1 (3.13%) Apache
4 1 (3.13%) Community Server
4 1 (3.13%) Oracle Workflow
4 1 (3.13%) SharePoint
4 1 (3.13%) SharePoint 2013
4 1 (3.13%) WebLogic
4 1 (3.13%) WebLogic Portal
4 1 (3.13%) WebSphere
Applications
1 13 (40.63%) MS Office
2 8 (25.00%) MS Excel
3 4 (12.50%) Adobe Creative Suite
4 3 (9.38%) Adobe Illustrator
4 3 (9.38%) Photoshop
5 2 (6.25%) SPSS
Cloud Services
1 9 (28.13%) Adobe Analytics
2 5 (15.63%) Google Analytics
3 3 (9.38%) Google Tag Manager
4 1 (3.13%) Microsoft Azure
4 1 (3.13%) Office 365
Communications & Networking
1 1 (3.13%) Internet
1 1 (3.13%) Intranet
Database & Business Intelligence
1 3 (9.38%) Big Data
2 1 (3.13%) Azure SQL Database
2 1 (3.13%) Microsoft Power View
2 1 (3.13%) Oracle Database
2 1 (3.13%) Oracle Database 11g
2 1 (3.13%) PowerPivot
2 1 (3.13%) QlikView
Development Applications
1 3 (9.38%) Dreamweaver
2 1 (3.13%) Git (software)
General
1 15 (46.88%) Marketing
2 6 (18.75%) Telecoms
3 3 (9.38%) Retail
4 1 (3.13%) Banking
4 1 (3.13%) Electronics
4 1 (3.13%) Pharmaceutical
4 1 (3.13%) Publishing
Job Titles
1 8 (25.00%) Analytics Manager
1 8 (25.00%) Digital Analytics Manager
2 5 (15.63%) Designer
2 5 (15.63%) Developer
3 4 (12.50%) Digital Project Manager
3 4 (12.50%) Graphic Designer
3 4 (12.50%) Project Manager
3 4 (12.50%) Web Designer
4 3 (9.38%) Web Manager
5 2 (6.25%) Analyst
5 2 (6.25%) Commercial Manager
5 2 (6.25%) Content Manager
5 2 (6.25%) Digital Marketing Manager
5 2 (6.25%) Marketing Manager
5 2 (6.25%) Sales Manager
5 2 (6.25%) Web Analytics Manager
6 1 (3.13%) Data Scientist
6 1 (3.13%) Digital Designer
6 1 (3.13%) Full Stack Developer
6 1 (3.13%) Web Analytics Analyst
Libraries, Frameworks & Software Standards
1 13 (40.63%) HTML
2 10 (31.25%) CSS
3 5 (15.63%) Apache Flex
3 5 (15.63%) HTML5
3 5 (15.63%) jQuery
4 2 (6.25%) .NET
4 2 (6.25%) Ajax
4 2 (6.25%) Web Services
4 2 (6.25%) XHTML
5 1 (3.13%) .NET Framework
5 1 (3.13%) Dojo
5 1 (3.13%) J2EE
5 1 (3.13%) JSON
5 1 (3.13%) JSP
5 1 (3.13%) PhoneGap
5 1 (3.13%) REST
5 1 (3.13%) Sencha Touch
5 1 (3.13%) Servlets
5 1 (3.13%) XML
5 1 (3.13%) XSLT
Miscellaneous
1 10 (31.25%) Handset
2 4 (12.50%) Animation
2 4 (12.50%) User Experience
2 4 (12.50%) Video Editing
3 3 (9.38%) Credit Risk
3 3 (9.38%) Graphic Design
3 3 (9.38%) Social Media
3 3 (9.38%) Virtual Team
4 2 (6.25%) Analytical Skills
4 2 (6.25%) Computer Science
5 1 (3.13%) Blog
5 1 (3.13%) Copywriting
5 1 (3.13%) FMCG
5 1 (3.13%) Mathematics
5 1 (3.13%) Mobile Banking
5 1 (3.13%) Online Banking
5 1 (3.13%) Statistics
5 1 (3.13%) Visualisation
5 1 (3.13%) W3C
Processes & Methodologies
1 32 (100.00%) Analytics
2 8 (25.00%) Project Management
3 7 (21.88%) E-Commerce
4 6 (18.75%) B2B
4 6 (18.75%) B2C
4 6 (18.75%) Digital Analytics
4 6 (18.75%) Performance Improvement
4 6 (18.75%) Quantitative Analysis
4 6 (18.75%) Stakeholder Management
5 5 (15.63%) Business Intelligence
5 5 (15.63%) Data Analysis
5 5 (15.63%) SEO
6 4 (12.50%) Digital Marketing
6 4 (12.50%) Infographics
6 4 (12.50%) Responsive Web Design
6 4 (12.50%) Web Design
6 4 (12.50%) Wireframes
7 3 (9.38%) Content Development
7 3 (9.38%) Data Privacy
7 3 (9.38%) Virtual Team Management
Programming Languages
1 8 (25.00%) JavaScript
2 5 (15.63%) SQL
3 2 (6.25%) C#
3 2 (6.25%) Java
3 2 (6.25%) R
4 1 (3.13%) C++
4 1 (3.13%) Python
Qualifications
1 6 (18.75%) Degree
2 1 (3.13%) MCP
2 1 (3.13%) Microsoft Certification
2 1 (3.13%) SC Cleared
2 1 (3.13%) Security Cleared
Vendors
1 13 (40.63%) Adobe
2 8 (25.00%) Microsoft
3 5 (15.63%) Google
4 2 (6.25%) Omniture
4 2 (6.25%) Tableau
5 1 (3.13%) Capita
5 1 (3.13%) IBM
5 1 (3.13%) Maxymiser
5 1 (3.13%) MicroStrategy
5 1 (3.13%) OpenText
5 1 (3.13%) Oracle
5 1 (3.13%) Sencha
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