The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the South East region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 2 September 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
2 Sep 2015
Same period 2014 Same period 2013
Web Analytics
Rank 254 231 198
Rank change year-on-year
-23 -33
Contract jobs citing Web Analytics 21 24 47
As % of all contract IT jobs located in the South East 0.21% 0.26% 0.53%
As % of the Processes & Methodologies category 0.27% 0.35% 0.72%
Number of daily rates quoted 16 8 31
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£363 £350 £300
Average daily rate % change year-on-year
+3.57% +16.66%
90% offered a daily rate of more than £188 £214 £160
10% offered a daily rate of more than £500 £415 £450
UK excluding London average daily rate £363 £350 £325
% change year-on-year
+3.57% +7.69%
Number of hourly rates quoted 0 2 0
Average hourly rate - £19.00 -
UK excluding London average hourly rate £33.64 £19.00 £17.69
% change year-on-year
+77.05% +7.40%
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the South East region.

Processes & Methodologies Category
South East
Contract IT job ads with a match in the
Processes & Methodologies category
7697 6928 6483
As % of all contract IT jobs located in the South East 76.77% 74.51% 73.18%
Number of daily rates quoted 4723 3915 3571
Average daily rate £400 £375 £375
Average daily rate % change year-on-year
+6.66% -
90% offered a daily rate of more than £275 £240 £250
10% offered a daily rate of more than £520 £500 £500
UK excluding London average daily rate £400 £375 £370
% change year-on-year
+6.66% +1.35%
Number of hourly rates quoted 259 273 262
Average hourly rate £35.00 £22.25 £29.25
Average hourly rate % change year-on-year
+57.30% -23.93%
90% offered a hourly rate of more than £13.50 £12.44 £12.88
10% offered a hourly rate of more than £50.00 £50.65 £45.00
UK excluding London average hourly rate £32.50 £26.83 £30.25
% change year-on-year
+21.13% -11.30%

Web Analytics
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the South East region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the South East

Web Analytics
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the South East region.

Web Analytics Daily Rate Trend in the South East

Web Analytics
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the South East region over the 3 months to 2 September 2015.

Web Analytics Daily Rate Histogram in the South East

Web Analytics
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the South East region.

Web Analytics Hourly Rate Trend in the South East

Web Analytics
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the South East region over the 3 months to 2 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire -5 17 £363 +3.57%
Buckinghamshire - 3 £375 -
East Sussex - 1 - -
Hampshire - 1 £350 -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the South East

For the 6 months to 2 September 2015, IT contractor jobs across the South East region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 44 (100.00%) Analytics
2 36 (81.82%) Marketing
3 16 (36.36%) Digital Marketing
3 16 (36.36%) E-Commerce
3 16 (36.36%) Adobe
3 16 (36.36%) SEO
3 16 (36.36%) User Experience
4 15 (34.09%) Agile Software Development
5 14 (31.82%) HTML
5 14 (31.82%) Social Media
6 12 (27.27%) Google
6 12 (27.27%) Google Analytics
7 11 (25.00%) JavaScript
8 10 (22.73%) Omniture
9 9 (20.45%) Content Management
9 9 (20.45%) Project Management
9 9 (20.45%) Oracle
9 9 (20.45%) Adobe Analytics
10 8 (18.18%) Digital Media
10 8 (18.18%) CSS
10 8 (18.18%) CMS
11 7 (15.91%) Service Management
11 7 (15.91%) B2B
11 7 (15.91%) WebTrends
11 7 (15.91%) Analytical Skills
12 6 (13.64%) B2C
12 6 (13.64%) .NET
12 6 (13.64%) Telecoms
12 6 (13.64%) Sitecore
13 5 (11.36%) Pega

Web Analytics
Top Related IT Skills in the South East by Category

For the 6 months to 2 September 2015, IT contractor jobs across the South East region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 8 (18.18%) CMS
2 5 (11.36%) WebLogic
2 5 (11.36%) WebSphere
2 5 (11.36%) WebLogic Portal
3 4 (9.09%) WebSphere Portal
4 3 (6.82%) Oracle Workflow
5 1 (2.27%) SharePoint
5 1 (2.27%) SharePoint 2013
5 1 (2.27%) Sitecore CMS
Applications
1 4 (9.09%) MS Excel
2 2 (4.55%) MS Office
3 1 (2.27%) OmniGraffle
3 1 (2.27%) PowerPivot
Business Applications
1 7 (15.91%) WebTrends
2 5 (11.36%) Remedy ITSM
3 4 (9.09%) Adobe Campaign
4 2 (4.55%) Optimost
Cloud Services
1 12 (27.27%) Google Analytics
2 9 (20.45%) Adobe Analytics
3 1 (2.27%) Office 365
Communications & Networking
1 1 (2.27%) HTTP
1 1 (2.27%) Internet
1 1 (2.27%) MVNO
Database & Business Intelligence
1 4 (9.09%) Oracle Database 10g
1 4 (9.09%) BusinessObjects
1 4 (9.09%) Oracle Database 11g
1 4 (9.09%) Oracle BI EE
1 4 (9.09%) Data Warehouse
1 4 (9.09%) Oracle Database
2 1 (2.27%) Microsoft Power View
2 1 (2.27%) Data Mining
2 1 (2.27%) MongoDB
2 1 (2.27%) NoSQL
Development Applications
1 1 (2.27%) JIRA
1 1 (2.27%) Balsamiq Mockups
1 1 (2.27%) Axure RP
General
1 36 (81.82%) Marketing
2 6 (13.64%) Telecoms
3 4 (9.09%) Retail
3 4 (9.09%) Billing
4 2 (4.55%) Finance
4 2 (4.55%) Danish Language
4 2 (4.55%) Italian Language
4 2 (4.55%) Norwegian Language
4 2 (4.55%) Swedish Language
5 1 (2.27%) Automotive
5 1 (2.27%) Manufacturing
5 1 (2.27%) Publishing
5 1 (2.27%) Pharmaceutical
5 1 (2.27%) Electronics
Job Titles
1 11 (25.00%) Analyst
2 7 (15.91%) Developer
3 5 (11.36%) Data Analyst
3 5 (11.36%) Marketing Executive
3 5 (11.36%) Digital Marketing Executive
4 4 (9.09%) Junior Analyst
4 4 (9.09%) Oracle Developer
4 4 (9.09%) Junior
5 3 (6.82%) Database Developer
5 3 (6.82%) Web Analyst
5 3 (6.82%) Junior Data Analyst
5 3 (6.82%) Product Manager
5 3 (6.82%) Oracle Database Developer
5 3 (6.82%) E-Commerce Manager
5 3 (6.82%) Consultant
5 3 (6.82%) Designer
6 2 (4.55%) Marketing Consultant
6 2 (4.55%) Web Marketing Executive
6 2 (4.55%) Web Manager
6 2 (4.55%) Oracle Architect
Libraries, Frameworks & Software Standards
1 14 (31.82%) HTML
2 8 (18.18%) CSS
3 6 (13.64%) .NET
4 5 (11.36%) XML
4 5 (11.36%) WebCenter
5 4 (9.09%) ASP.NET
6 3 (6.82%) HTML5
6 3 (6.82%) .NET Framework
7 2 (4.55%) jQuery
7 2 (4.55%) CSS3
7 2 (4.55%) Ajax
8 1 (2.27%) Classic ASP
8 1 (2.27%) XSL
8 1 (2.27%) XSLT
8 1 (2.27%) XHTML
8 1 (2.27%) RESTful
Miscellaneous
1 16 (36.36%) User Experience
2 14 (31.82%) Social Media
3 8 (18.18%) Digital Media
4 7 (15.91%) Analytical Skills
5 4 (9.09%) Mobile App
6 3 (6.82%) Computer Science
7 2 (4.55%) Enterprise Software
8 1 (2.27%) EPoS
8 1 (2.27%) W3C
8 1 (2.27%) Web 2.0
8 1 (2.27%) Taxonomies
8 1 (2.27%) Visualisation
Operating Systems
1 1 (2.27%) Windows
Processes & Methodologies
1 44 (100.00%) Analytics
2 16 (36.36%) E-Commerce
2 16 (36.36%) SEO
2 16 (36.36%) Digital Marketing
3 15 (34.09%) Agile Software Development
4 9 (20.45%) Project Management
4 9 (20.45%) Content Management
5 7 (15.91%) Service Management
5 7 (15.91%) B2B
6 6 (13.64%) B2C
7 5 (11.36%) Scrum
7 5 (11.36%) Continuous Integration
7 5 (11.36%) CRM
8 4 (9.09%) DevOps
8 4 (9.09%) SDLC
8 4 (9.09%) Online Marketing
8 4 (9.09%) Open Source
8 4 (9.09%) System Testing
8 4 (9.09%) Data Architecture
8 4 (9.09%) Multivariate Testing
Programming Languages
1 11 (25.00%) JavaScript
2 4 (9.09%) PL/SQL
2 4 (9.09%) SQL
2 4 (9.09%) VBScript
2 4 (9.09%) VB.NET
3 1 (2.27%) Groovy
3 1 (2.27%) Scala
3 1 (2.27%) C#
3 1 (2.27%) Java
Qualifications
1 5 (11.36%) Degree
2 1 (2.27%) SC Cleared
2 1 (2.27%) Security Cleared
2 1 (2.27%) MCP
2 1 (2.27%) Microsoft Certification
2 1 (2.27%) PMP
2 1 (2.27%) PMI Certification
Systems Management
1 5 (11.36%) Netcool
Vendors
1 16 (36.36%) Adobe
2 12 (27.27%) Google
3 10 (22.73%) Omniture
4 9 (20.45%) Oracle
5 6 (13.64%) Sitecore
6 5 (11.36%) Microsoft
6 5 (11.36%) BMC
6 5 (11.36%) TIBCO
6 5 (11.36%) Remedy
6 5 (11.36%) Infovista
6 5 (11.36%) Amdocs
6 5 (11.36%) Pega
6 5 (11.36%) Eloqua
7 4 (9.09%) IBM
7 4 (9.09%) Aprimo
8 3 (6.82%) Tableau
9 2 (4.55%) Maxymiser
9 2 (4.55%) Tealeaf
10 1 (2.27%) Hitwise
10 1 (2.27%) Ektron