The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the South East region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 24 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Oct 2014
Same period 2013 Same period 2012
Web Analytics
Rank 228 204 248
Rank change year-on-year
-24 +44
Contract jobs citing Web Analytics 22 28 7
As % of all contract IT jobs located in the South East 0.23% 0.33% 0.075%
As % of the Processes & Methodologies category 0.31% 0.46% 0.11%
Number of daily rates quoted 11 17 1
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£375 £250 £365
Average daily rate % change year-on-year
+50.00% -31.50%
UK excluding London average daily rate £350 £326 £304
% change year-on-year
+7.27% +7.40%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £16.35 -
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the South East region.

Processes & Methodologies Category
South East
Contract IT job ads with a match in the
Processes & Methodologies category
7089 6153 6619
As % of all contract IT jobs located in the South East 72.94% 71.57% 71.04%
Number of daily rates quoted 4032 3421 3194
Average daily rate £375 £375 £375
90% offered a daily rate of more than £250 £250 £250
10% offered a daily rate of more than £518 £513 £500
UK excluding London average daily rate £375 £363 £370
% change year-on-year
+3.44% -2.02%
Number of hourly rates quoted 279 241 331
Average hourly rate £21.00 £33.50 £21.00
Average hourly rate % change year-on-year
-37.31% +59.52%
90% offered a hourly rate of more than £11.50 £12.50 £12.00
10% offered a hourly rate of more than £45.00 £45.00 £45.00
UK excluding London average hourly rate £25.38 £29.00 £26.90
% change year-on-year
-12.50% +7.80%

Web Analytics
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the South East region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the South East

Web Analytics
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the South East region.

Web Analytics Daily Rate Trend in the South East

Web Analytics
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the South East region over the 3 months to 24 October 2014.

Web Analytics Daily Rate Histogram in the South East

Web Analytics
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the South East region.

Web Analytics Hourly Rate Trend in the South East

Web Analytics
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the South East region over the 3 months to 24 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire +3 9 £308 -16.61% 2
Buckinghamshire -2 6 £375 - 1
Surrey - 4 £348 - 1
Oxfordshire -11 3 £220 +37.50% 3
Sussex - - - -
West Sussex - - - -
East Sussex - - - -
Hampshire - - - - 1
Kent - - - -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the South East

For the 6 months to 24 October 2014, IT contractor jobs across the South East region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 61 (100.00%) Analytics
2 45 (73.77%) Marketing
3 31 (50.82%) Digital Marketing
4 29 (47.54%) HTML
5 19 (31.15%) Google
5 19 (31.15%) SEO
5 19 (31.15%) Google Analytics
6 18 (29.51%) JavaScript
6 18 (29.51%) E-Commerce
7 16 (26.23%) Agile Software Development
8 14 (22.95%) WebTrends
8 14 (22.95%) Social Media
9 13 (21.31%) User Experience
9 13 (21.31%) CMS
10 12 (19.67%) Finance
10 12 (19.67%) Content Management
10 12 (19.67%) Adobe
10 12 (19.67%) CSS
11 11 (18.03%) Degree
12 10 (16.39%) jQuery
13 9 (14.75%) Marketing Strategy
13 9 (14.75%) Mobile App
13 9 (14.75%) Omniture
13 9 (14.75%) Project Management
14 8 (13.11%) Windows
14 8 (13.11%) .NET
14 8 (13.11%) IIS
14 8 (13.11%) Analytical Skills
14 8 (13.11%) .NET Framework
15 7 (11.48%) Drupal

Web Analytics
Top Related IT Skills in the South East by Category

For the 6 months to 24 October 2014, IT contractor jobs across the South East region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 13 (21.31%) CMS
2 8 (13.11%) IIS
3 7 (11.48%) Drupal
4 5 (8.20%) SharePoint
5 4 (6.56%) Magnolia
6 2 (3.28%) Sitecore CMS
7 1 (1.64%) concrete5
7 1 (1.64%) Adobe CQ
7 1 (1.64%) TeamSite
7 1 (1.64%) Apache
Applications
1 6 (9.84%) Photoshop
2 5 (8.20%) MS Excel
3 2 (3.28%) MS Visio
3 2 (3.28%) MS PowerPoint
4 1 (1.64%) Fireworks
4 1 (1.64%) Adobe Illustrator
Business Applications
1 19 (31.15%) Google Analytics
2 14 (22.95%) WebTrends
3 7 (11.48%) SiteCatalyst
4 4 (6.56%) Optimost
5 3 (4.92%) Oracle CRM
6 1 (1.64%) Magento
Cloud Services
1 3 (4.92%) Microsoft Azure
2 1 (1.64%) Cloud Computing
Communications & Networking
1 6 (9.84%) Internet
2 3 (4.92%) HTTP
2 3 (4.92%) DNS
2 3 (4.92%) Intranet
Database & Business Intelligence
1 6 (9.84%) SQL Server
1 6 (9.84%) Data Mining
2 4 (6.56%) NoSQL
3 3 (4.92%) MongoDB
4 2 (3.28%) IDOL
5 1 (1.64%) Data Warehouse
5 1 (1.64%) Apache Cassandra
5 1 (1.64%) Relational Database
Development Applications
1 5 (8.20%) JIRA
2 3 (4.92%) Visual Studio
3 2 (3.28%) Dreamweaver
3 2 (3.28%) Axure RP
3 2 (3.28%) Appcelerator Titanium
4 1 (1.64%) Git (software)
General
1 45 (73.77%) Marketing
2 12 (19.67%) Finance
3 6 (9.84%) Pharmaceutical
4 5 (8.20%) Banking
4 5 (8.20%) Dutch Language
5 4 (6.56%) French Language
6 3 (4.92%) Portuguese Language
6 3 (4.92%) Spanish Language
7 2 (3.28%) Swedish Language
7 2 (3.28%) Danish Language
7 2 (3.28%) Italian Language
7 2 (3.28%) Japanese Language
7 2 (3.28%) Korean Language
7 2 (3.28%) Retail
7 2 (3.28%) Automotive
7 2 (3.28%) Publishing
8 1 (1.64%) Legal
8 1 (1.64%) Advertising
8 1 (1.64%) Telecoms
Job Titles
1 17 (27.87%) Analyst
2 10 (16.39%) Designer
3 7 (11.48%) Developer
4 6 (9.84%) Web Designer
5 5 (8.20%) Business Analyst
5 5 (8.20%) Web Developer
5 5 (8.20%) Planning Manager
6 4 (6.56%) Senior Planning Manager
6 4 (6.56%) Agile Business Analyst
6 4 (6.56%) Web Analyst
6 4 (6.56%) Senior Manager
7 3 (4.92%) Solutions Designer
7 3 (4.92%) Data Analyst
7 3 (4.92%) Relationships Manager
7 3 (4.92%) Marketing Manager
7 3 (4.92%) Business Manager
7 3 (4.92%) Web Manager
7 3 (4.92%) Digital Marketing Manager
7 3 (4.92%) Marketing Executive
7 3 (4.92%) Front-End Developer
Libraries, Frameworks & Software Standards
1 29 (47.54%) HTML
2 12 (19.67%) CSS
3 10 (16.39%) jQuery
4 8 (13.11%) .NET
4 8 (13.11%) .NET Framework
5 6 (9.84%) HTML5
5 6 (9.84%) XML
6 5 (8.20%) Ajax
7 4 (6.56%) Web Services
7 4 (6.56%) Flash
8 3 (4.92%) RESTful
8 3 (4.92%) XSLT
8 3 (4.92%) ASP.NET
8 3 (4.92%) CSS3
9 2 (3.28%) ASP.NET MVC 3
9 2 (3.28%) Regular Expression
9 2 (3.28%) JSP
9 2 (3.28%) ASP.NET MVC
9 2 (3.28%) WebCenter
10 1 (1.64%) Spring
Miscellaneous
1 14 (22.95%) Social Media
2 13 (21.31%) User Experience
3 9 (14.75%) Mobile App
4 8 (13.11%) Analytical Skills
5 7 (11.48%) Visualisation
6 6 (9.84%) EPoS
7 4 (6.56%) Web 2.0
8 3 (4.92%) W3C
8 3 (4.92%) Wiki
9 2 (3.28%) PKI
9 2 (3.28%) Management Information System
9 2 (3.28%) Smartphone
9 2 (3.28%) Graphic Design
10 1 (1.64%) Copywriting
10 1 (1.64%) Grid Computing
10 1 (1.64%) Blog
Operating Systems
1 8 (13.11%) Windows
2 5 (8.20%) Windows XP
2 5 (8.20%) Windows Server 2003
2 5 (8.20%) Windows Server 2008
3 2 (3.28%) Apple iOS
3 2 (3.28%) Android
4 1 (1.64%) Linux
Processes & Methodologies
1 61 (100.00%) Analytics
2 31 (50.82%) Digital Marketing
3 19 (31.15%) SEO
4 18 (29.51%) E-Commerce
5 16 (26.23%) Agile Software Development
6 12 (19.67%) Content Management
7 9 (14.75%) Project Management
7 9 (14.75%) Marketing Strategy
8 7 (11.48%) Stakeholder Management
9 6 (9.84%) Data Analysis
9 6 (9.84%) Email Marketing
9 6 (9.84%) Customer Analytics
10 5 (8.20%) User Stories
10 5 (8.20%) Scrum
10 5 (8.20%) B2C
10 5 (8.20%) Data Modelling
10 5 (8.20%) CRM
11 4 (6.56%) B2B
11 4 (6.56%) MVC
11 4 (6.56%) Pay per click
Programming Languages
1 18 (29.51%) JavaScript
2 7 (11.48%) Java
3 4 (6.56%) PHP
3 4 (6.56%) Groovy
4 3 (4.92%) Scala
4 3 (4.92%) C#
5 2 (3.28%) Perl
5 2 (3.28%) VBA
6 1 (1.64%) Bash Shell
6 1 (1.64%) C
Qualifications
1 11 (18.03%) Degree
2 6 (9.84%) Security Cleared
3 5 (8.20%) SC Cleared
4 3 (4.92%) PMP
4 3 (4.92%) PMI Certification
Quality Assurance & Compliance
1 1 (1.64%) QA
System Software
1 5 (8.20%) Active Directory
2 1 (1.64%) Docker
Systems Management
1 1 (1.64%) Ansible
Vendors
1 19 (31.15%) Google
2 12 (19.67%) Adobe
3 9 (14.75%) Omniture
4 6 (9.84%) Hitwise
4 6 (9.84%) Microsoft
5 5 (8.20%) Unica
5 5 (8.20%) Oracle
6 4 (6.56%) Coremetrics
7 3 (4.92%) DoubleClick
7 3 (4.92%) Salesforce.com
7 3 (4.92%) Maxymiser
7 3 (4.92%) ClickTale
8 2 (3.28%) Sitecore
8 2 (3.28%) Appcelerator
8 2 (3.28%) ServiceNow
8 2 (3.28%) IBM
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