The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the South East region. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 24 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
24 Jan 2017
Same period 2016 Same period 2015
Web Analytics
England / South East
Rank 208 234 217
Rank change year-on-year
+26 -17
Contract jobs citing Web Analytics 28 15 32
As % of all contract IT jobs located in the South East 0.38% 0.18% 0.35%
As % of the Processes & Methodologies category 0.48% 0.23% 0.45%
Number of daily rates quoted 18 8 20
Median daily rate £373 £433 £375
Median daily rate % change year-on-year
-13.87% +15.33%
90% offered a daily rate of more than £350 £378 £300
10% offered a daily rate of more than £489 £460 £479
UK excluding London median daily rate £350 £400 £356
% change year-on-year
-12.50% +12.28%
Number of hourly rates quoted 0 0 1
Median hourly rate - - £14.00
UK excluding London median hourly rate - - £14.00

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the South East region.

Processes & Methodologies Category
South East
Contract IT job ads with a match in the
Processes & Methodologies category
5871 6558 7112
As % of all contract IT jobs located in the South East 80.38% 79.95% 78.23%
Number of daily rates quoted 3475 3950 3902
Median daily rate £425 £400 £395
Median daily rate % change year-on-year
+6.25% +1.26%
90% offered a daily rate of more than £290 £275 £270
10% offered a daily rate of more than £575 £550 £525
UK excluding London median daily rate £405 £400 £390
% change year-on-year
+1.25% +2.56%
Number of hourly rates quoted 207 287 240
Median hourly rate £38.50 £45.00 £25.00
Median hourly rate % change year-on-year
-14.44% +80.00%
90% offered a hourly rate of more than £12.00 £12.50 £11.50
10% offered a hourly rate of more than £50.00 £60.88 £47.75
UK excluding London median hourly rate £35.00 £40.00 £26.00
% change year-on-year
-12.50% +53.84%

Web Analytics
Jobs Demand Trend in the South East

The demand trend of contract jobs across the South East region citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the South East

Web Analytics
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the South East region.

Web Analytics Daily Rate Trend in the South East

Web Analytics
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the South East region over the 3 months to 24 January 2017.

Web Analytics Daily Rate Histogram in the South East

Web Analytics
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the South East region.

Web Analytics Hourly Rate Trend in the South East

Web Analytics
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the South East region over the 3 months to 24 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Kent - 20 £353 - 5
Berkshire +16 5 £550 +214.28% 1
Hampshire +9 1 £450 -18.18% 2
Buckinghamshire +1 1 £463 -
Oxfordshire - 1 £438 -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the South East

For the 6 months to 24 January 2017, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South East region with a requirement for Web Analytics.

1 50 (100.00%) Analytics
2 34 (68.00%) Marketing
3 27 (54.00%) Google
4 24 (48.00%) Adobe
5 22 (44.00%) Google Tag Manager
6 19 (38.00%) HTML
7 17 (34.00%) JavaScript
8 15 (30.00%) Regular Expression
9 14 (28.00%) Adobe Campaign
9 14 (28.00%) E-Commerce
10 11 (22.00%) MS Excel
10 11 (22.00%) HTTP
10 11 (22.00%) Google Analytics
10 11 (22.00%) jQuery
10 11 (22.00%) Tag Management
11 10 (20.00%) Analytical Skills
11 10 (20.00%) SQL
12 9 (18.00%) Linux
12 9 (18.00%) Mobile App
12 9 (18.00%) Digital Media
13 8 (16.00%) Adobe Analytics
13 8 (16.00%) Data Governance
13 8 (16.00%) Big Data
13 8 (16.00%) Credit Risk
13 8 (16.00%) MS Access
13 8 (16.00%) Cognos
13 8 (16.00%) Business Intelligence
14 7 (14.00%) Telecoms
14 7 (14.00%) Data Management
14 7 (14.00%) QA

Web Analytics
Top Related IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (12.00%) CMS
2 5 (10.00%) SAS
3 4 (8.00%) Apache Spark
3 4 (8.00%) Drupal
4 2 (4.00%) Confluence
5 1 (2.00%) SharePoint
Applications
1 11 (22.00%) MS Excel
2 2 (4.00%) Adobe Creative Suite
2 2 (4.00%) MS Office
3 1 (2.00%) MS PowerPoint
Business Applications
1 14 (28.00%) Adobe Campaign
2 2 (4.00%) SessionCam
Cloud Services
1 22 (44.00%) Google Tag Manager
2 11 (22.00%) Google Analytics
3 8 (16.00%) Adobe Analytics
4 1 (2.00%) Basecamp
4 1 (2.00%) Microsoft Azure
Communications & Networking
1 11 (22.00%) HTTP
Database & Business Intelligence
1 8 (16.00%) Big Data
1 8 (16.00%) MS Access
2 4 (8.00%) Hadoop
3 3 (6.00%) HBase
3 3 (6.00%) NoSQL
4 2 (4.00%) Base SAS
4 2 (4.00%) SAS EBI
5 1 (2.00%) Azure SQL Database
5 1 (2.00%) SAS Enterprise Guide
5 1 (2.00%) SAS Visual Analytics
Development Applications
1 2 (4.00%) JIRA
2 1 (2.00%) Subversion
General
1 34 (68.00%) Marketing
2 7 (14.00%) Telecoms
3 4 (8.00%) Finance
4 3 (6.00%) Retail
5 2 (4.00%) Games
6 1 (2.00%) Advertising
6 1 (2.00%) Electronics
6 1 (2.00%) Pharmaceutical
6 1 (2.00%) Publishing
Job Titles
1 16 (32.00%) Web Engineer
2 10 (20.00%) Analytics Manager
2 10 (20.00%) Web Manager
3 9 (18.00%) Web Analytics Manager
4 8 (16.00%) JavaScript Engineer
5 6 (12.00%) Developer
6 5 (10.00%) Analyst
6 5 (10.00%) Analytics Developer
6 5 (10.00%) Project Manager
6 5 (10.00%) Web Analyst
7 4 (8.00%) Digital Project Manager
8 3 (6.00%) Architect
8 3 (6.00%) Big Data Engineer
8 3 (6.00%) Data Engineer
8 3 (6.00%) Hadoop Engineer
8 3 (6.00%) Java Engineer
8 3 (6.00%) JavaScript Developer
8 3 (6.00%) Product Owner
9 2 (4.00%) Consultant
9 2 (4.00%) Web Analytics Analyst
Libraries, Frameworks & Software Standards
1 19 (38.00%) HTML
2 15 (30.00%) Regular Expression
3 11 (22.00%) jQuery
4 3 (6.00%) CSS
5 1 (2.00%) .NET
5 1 (2.00%) CSS3
5 1 (2.00%) HTML5
Miscellaneous
1 10 (20.00%) Analytical Skills
2 9 (18.00%) Digital Media
2 9 (18.00%) Mobile App
3 8 (16.00%) Credit Risk
4 2 (4.00%) Animation
4 2 (4.00%) FMCG
4 2 (4.00%) Social Media
4 2 (4.00%) User Experience
4 2 (4.00%) Video Editing
5 1 (2.00%) Graphic Design
5 1 (2.00%) Handset
5 1 (2.00%) Statistics
5 1 (2.00%) W3C
Operating Systems
1 9 (18.00%) Linux
Processes & Methodologies
1 50 (100.00%) Analytics
2 14 (28.00%) E-Commerce
3 11 (22.00%) Tag Management
4 8 (16.00%) Business Intelligence
4 8 (16.00%) Data Governance
5 7 (14.00%) Data Management
6 6 (12.00%) Behavioural Targeting
6 6 (12.00%) Multivariate Testing
6 6 (12.00%) Project Management
6 6 (12.00%) SEO
7 5 (10.00%) Agile Software Development
7 5 (10.00%) B2B
7 5 (10.00%) B2C
7 5 (10.00%) Customer Insight
7 5 (10.00%) Digital Marketing
8 4 (8.00%) Dashboard Development
8 4 (8.00%) Scrum
8 4 (8.00%) Stakeholder Management
9 3 (6.00%) Web Design
10 2 (4.00%) Online Marketing
Programming Languages
1 17 (34.00%) JavaScript
2 10 (20.00%) SQL
3 3 (6.00%) Java
3 3 (6.00%) Scala
4 2 (4.00%) Python
5 1 (2.00%) C#
Qualifications
1 2 (4.00%) Degree
Quality Assurance & Compliance
1 7 (14.00%) QA
2 1 (2.00%) WCAG
System Software
1 1 (2.00%) Active Directory
Vendors
1 27 (54.00%) Google
2 24 (48.00%) Adobe
3 8 (16.00%) Cognos
4 5 (10.00%) Microsoft
4 5 (10.00%) Omniture
5 3 (6.00%) Tealeaf
6 2 (4.00%) Optimizely
6 2 (4.00%) Tableau
7 1 (2.00%) DoubleClick
7 1 (2.00%) Ensighten
7 1 (2.00%) Oracle
7 1 (2.00%) Remedy