The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the South East region. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 4 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
4 Dec 2016
Same period 2015 Same period 2014
Web Analytics
Rank 232 241 228
Rank change year-on-year
+9 -13
Contract jobs citing Web Analytics 14 26 39
As % of all contract IT jobs located in the South East 0.18% 0.27% 0.39%
As % of the Processes & Methodologies category 0.23% 0.34% 0.51%
Number of daily rates quoted 5 16 23
Median daily rate £375 £420 £375
Median daily rate % change year-on-year
-10.71% +12.00%
90% offered a daily rate of more than £280 £225 £303
10% offered a daily rate of more than £453 £450 £472
UK excluding London median daily rate £420 £400 £369
% change year-on-year
+5.00% +8.47%
Number of hourly rates quoted 0 1 0
Median hourly rate - £36.00 -
UK excluding London median hourly rate - £36.00 -
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the South East region.

Processes & Methodologies Category
South East
Contract IT job ads with a match in the
Processes & Methodologies category
6122 7581 7607
As % of all contract IT jobs located in the South East 80.15% 79.66% 76.34%
Number of daily rates quoted 3644 4468 4276
Median daily rate £420 £400 £385
Median daily rate % change year-on-year
+5.00% +3.89%
90% offered a daily rate of more than £275 £275 £260
10% offered a daily rate of more than £550 £540 £525
UK excluding London median daily rate £413 £400 £385
% change year-on-year
+3.12% +3.89%
Number of hourly rates quoted 252 309 283
Median hourly rate £35.00 £37.09 £22.50
Median hourly rate % change year-on-year
-5.63% +64.84%
90% offered a hourly rate of more than £12.50 £12.50 £11.35
10% offered a hourly rate of more than £52.50 £55.00 £42.50
UK excluding London median hourly rate £31.00 £34.95 £25.00
% change year-on-year
-11.30% +39.80%

Web Analytics
Jobs Demand Trend in the South East

The demand trend of contract jobs across the South East region citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the South East

Web Analytics
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the South East region.

Web Analytics Daily Rate Trend in the South East

Web Analytics
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the South East region over the 3 months to 4 December 2016.

Web Analytics Daily Rate Histogram in the South East

Web Analytics
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the South East region.

Web Analytics Hourly Rate Trend in the South East

Web Analytics
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the South East region over the 3 months to 4 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire +15 9 £325 +85.71%
Buckinghamshire +7 2 £419 +69.19%
Oxfordshire - 2 £438 -
East Sussex +6 1 £250 -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the South East

For the 6 months to 4 December 2016, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South East region with a requirement for Web Analytics.

1 42 (100.00%) Analytics
2 20 (47.62%) Marketing
3 15 (35.71%) Adobe Analytics
4 13 (30.95%) SQL
4 13 (30.95%) Adobe
5 10 (23.81%) Telecoms
5 10 (23.81%) Stakeholder Management
5 10 (23.81%) Handset
5 10 (23.81%) Google
5 10 (23.81%) Google Analytics
6 9 (21.43%) JavaScript
6 9 (21.43%) Business Intelligence
6 9 (21.43%) HTML
7 8 (19.05%) MS Office
8 7 (16.67%) SAS
8 7 (16.67%) Microsoft
8 7 (16.67%) CMS
8 7 (16.67%) SEO
8 7 (16.67%) Credit Risk
8 7 (16.67%) QA
8 7 (16.67%) Big Data
8 7 (16.67%) Digital Analytics
9 6 (14.29%) Performance Improvement
9 6 (14.29%) Omniture
9 6 (14.29%) Quantitative Analysis
9 6 (14.29%) Project Management
9 6 (14.29%) E-Commerce
10 5 (11.90%) MS Excel
10 5 (11.90%) B2B
10 5 (11.90%) B2C

Web Analytics
Top Related IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (16.67%) CMS
1 7 (16.67%) SAS
2 4 (9.52%) Drupal
3 2 (4.76%) Confluence
4 1 (2.38%) Apache Spark
4 1 (2.38%) SharePoint
4 1 (2.38%) SharePoint 2013
Applications
1 8 (19.05%) MS Office
2 5 (11.90%) MS Excel
3 2 (4.76%) Adobe Creative Suite
3 2 (4.76%) SPSS
4 1 (2.38%) MS PowerPoint
Business Applications
1 3 (7.14%) SessionCam
Cloud Services
1 15 (35.71%) Adobe Analytics
2 10 (23.81%) Google Analytics
3 5 (11.90%) Google Tag Manager
4 1 (2.38%) Basecamp
4 1 (2.38%) Microsoft Azure
4 1 (2.38%) Office 365
Communications & Networking
1 1 (2.38%) Intranet
Database & Business Intelligence
1 7 (16.67%) Big Data
2 2 (4.76%) Base SAS
2 2 (4.76%) SAS EBI
3 1 (2.38%) Azure SQL Database
3 1 (2.38%) Hadoop
3 1 (2.38%) HBase
3 1 (2.38%) Microsoft Power View
3 1 (2.38%) NoSQL
3 1 (2.38%) PowerPivot
3 1 (2.38%) QlikView
3 1 (2.38%) SAS Enterprise Guide
3 1 (2.38%) SAS Visual Analytics
Development Applications
1 2 (4.76%) JIRA
2 1 (2.38%) Subversion
General
1 20 (47.62%) Marketing
2 10 (23.81%) Telecoms
3 3 (7.14%) Retail
4 2 (4.76%) Games
5 1 (2.38%) Advertising
5 1 (2.38%) Electronics
5 1 (2.38%) Finance
5 1 (2.38%) Pharmaceutical
5 1 (2.38%) Publishing
Job Titles
1 10 (23.81%) Analytics Manager
2 9 (21.43%) Digital Analytics Manager
3 5 (11.90%) Analytics Developer
3 5 (11.90%) Developer
3 5 (11.90%) Project Manager
4 4 (9.52%) Digital Project Manager
4 4 (9.52%) Web Manager
5 3 (7.14%) Analyst
5 3 (7.14%) Product Owner
5 3 (7.14%) Web Analytics Manager
6 2 (4.76%) Commercial Manager
6 2 (4.76%) Consultant
6 2 (4.76%) Content Manager
6 2 (4.76%) Designer
6 2 (4.76%) Digital Marketing Manager
6 2 (4.76%) Graphic Designer
6 2 (4.76%) Marketing Manager
6 2 (4.76%) Sales Manager
6 2 (4.76%) Web Analyst
6 2 (4.76%) Web Designer
Libraries, Frameworks & Software Standards
1 9 (21.43%) HTML
2 5 (11.90%) Apache Flex
3 4 (9.52%) CSS
4 3 (7.14%) jQuery
5 2 (4.76%) HTML5
6 1 (2.38%) .NET
6 1 (2.38%) Ajax
6 1 (2.38%) CSS3
6 1 (2.38%) XHTML
6 1 (2.38%) XSLT
Miscellaneous
1 10 (23.81%) Handset
2 7 (16.67%) Credit Risk
3 3 (7.14%) Analytical Skills
3 3 (7.14%) Virtual Team
4 2 (4.76%) Animation
4 2 (4.76%) FMCG
4 2 (4.76%) Social Media
4 2 (4.76%) Statistics
4 2 (4.76%) User Experience
4 2 (4.76%) Video Editing
5 1 (2.38%) Computer Science
5 1 (2.38%) Copywriting
5 1 (2.38%) Graphic Design
5 1 (2.38%) Mathematics
5 1 (2.38%) Visualisation
5 1 (2.38%) W3C
Processes & Methodologies
1 42 (100.00%) Analytics
2 10 (23.81%) Stakeholder Management
3 9 (21.43%) Business Intelligence
4 7 (16.67%) Digital Analytics
4 7 (16.67%) SEO
5 6 (14.29%) E-Commerce
5 6 (14.29%) Performance Improvement
5 6 (14.29%) Project Management
5 6 (14.29%) Quantitative Analysis
6 5 (11.90%) Agile Software Development
6 5 (11.90%) B2B
6 5 (11.90%) B2C
6 5 (11.90%) Data Analysis
6 5 (11.90%) Digital Marketing
7 4 (9.52%) Dashboard Development
7 4 (9.52%) Scrum
8 3 (7.14%) Data Privacy
8 3 (7.14%) Tag Management
8 3 (7.14%) Virtual Team Management
8 3 (7.14%) Web Design
Programming Languages
1 13 (30.95%) SQL
2 9 (21.43%) JavaScript
3 2 (4.76%) Java
3 2 (4.76%) Python
3 2 (4.76%) R
4 1 (2.38%) C#
4 1 (2.38%) C++
4 1 (2.38%) Scala
Qualifications
1 4 (9.52%) Degree
2 1 (2.38%) MCP
2 1 (2.38%) Microsoft Certification
2 1 (2.38%) SC Cleared
2 1 (2.38%) Security Cleared
Quality Assurance & Compliance
1 7 (16.67%) QA
2 1 (2.38%) WCAG
Vendors
1 13 (30.95%) Adobe
2 10 (23.81%) Google
3 7 (16.67%) Microsoft
4 6 (14.29%) Omniture
5 4 (9.52%) Tableau
6 2 (4.76%) Optimizely
7 1 (2.38%) Capita
7 1 (2.38%) DoubleClick
7 1 (2.38%) Ensighten
7 1 (2.38%) Maxymiser
7 1 (2.38%) MicroStrategy
7 1 (2.38%) OpenText