The table below looks at the statistics for SEO skills in IT contracts advertised for the South West region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 30 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Jul 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 140 147 134
Rank change year-on-year
+7 -13
Contract jobs citing SEO 5 3 14
As % of all contract IT jobs located in the South West 0.16% 0.094% 0.46%
As % of the Processes & Methodologies category 0.21% 0.12% 0.59%
Number of daily rates quoted 4 2 9
Median daily rate £300 £363 £300
Median daily rate % change year-on-year
-17.24% +20.83%
UK excluding London median daily rate £325 £320 £300
% change year-on-year
+1.40% +6.66%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £19.61 £32.00 £40.50
% change year-on-year
-38.71% -20.98%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the South West region.

Processes & Methodologies Category
South West
Contract IT job ads with a match in the
Processes & Methodologies category
2385 2486 2357
As % of all contract IT jobs located in the South West 78.20% 77.52% 77.05%
Number of daily rates quoted 1599 1660 1579
Median daily rate £390 £390 £375
Median daily rate % change year-on-year
- +4.00%
90% offered a daily rate of more than £280 £275 £275
10% offered a daily rate of more than £575 £500 £500
UK excluding London median daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 95 114 106
Median hourly rate £35.00 £39.25 £33.84
Median hourly rate % change year-on-year
-10.82% +15.98%
90% offered a hourly rate of more than £14.75 £18.89 £15.00
10% offered a hourly rate of more than £46.00 £55.00 £42.50
UK excluding London median hourly rate £30.00 £30.50 £26.50
% change year-on-year
-1.63% +15.09%

SEO
Jobs Demand Trend in the South West

The demand trend of contract jobs across the South West region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the South West

SEO
Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the South West region.

SEO Daily Rate Trend in the South West

SEO
Hourly Rate Trend in the South West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the South West region.

SEO Hourly Rate Trend in the South West

SEO
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the South West region over the 3 months to 30 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wiltshire -4 4 £300 -42.85% 1
Bristol -2 1 - - 1
SEO
England

SEO
Top 30 Related IT Skills in the South West

For the 6 months to 30 July 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South West region with a requirement for SEO.

1 8 (72.73%) Marketing
2 7 (63.64%) Analytics
3 6 (54.55%) Social Media
3 6 (54.55%) Google Analytics
3 6 (54.55%) Google
4 5 (45.45%) Digital Media
4 5 (45.45%) Project Management
4 5 (45.45%) Finance
4 5 (45.45%) Pay per click
5 4 (36.36%) Affiliate Network
5 4 (36.36%) Actionable Insight
5 4 (36.36%) Digital Analytics
5 4 (36.36%) WebTrends
5 4 (36.36%) Omniture
5 4 (36.36%) Degree
6 3 (27.27%) CMS
6 3 (27.27%) HTML
6 3 (27.27%) E-Commerce
6 3 (27.27%) JavaScript
7 2 (18.18%) PHP
7 2 (18.18%) CSS
7 2 (18.18%) Advertising
7 2 (18.18%) Web Development
7 2 (18.18%) jQuery
7 2 (18.18%) Online Marketing
7 2 (18.18%) User Experience
7 2 (18.18%) Front End Development
8 1 (9.09%) Google Tag Manager
8 1 (9.09%) Service Design
8 1 (9.09%) Wireframes

SEO
Top Related IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (27.27%) CMS
2 1 (9.09%) Drupal
2 1 (9.09%) WordPress
Business Applications
1 4 (36.36%) WebTrends
Cloud Services
1 6 (54.55%) Google Analytics
2 1 (9.09%) Google Tag Manager
2 1 (9.09%) SaaS
Communications & Networking
1 1 (9.09%) Extranet
1 1 (9.09%) Internet
1 1 (9.09%) Network Security
Database & Business Intelligence
1 1 (9.09%) MySQL
Development Applications
1 1 (9.09%) Bitbucket
1 1 (9.09%) Git (software)
1 1 (9.09%) Subversion
General
1 8 (72.73%) Marketing
2 5 (45.45%) Finance
3 2 (18.18%) Advertising
4 1 (9.09%) Publishing
4 1 (9.09%) Retail
Job Titles
1 4 (36.36%) Digital Project Manager
1 4 (36.36%) Project Manager
2 3 (27.27%) Developer
3 2 (18.18%) Front End Developer (Client-Side Developer)
4 1 (9.09%) Architect
4 1 (9.09%) Change Manager
4 1 (9.09%) Content Manager
4 1 (9.09%) E-Commerce Manager
4 1 (9.09%) E-Commerce Project Manager
4 1 (9.09%) Enterprise Architect
4 1 (9.09%) PHP Developer
4 1 (9.09%) Sales Manager
4 1 (9.09%) SEO Manager
4 1 (9.09%) Web Content Manager
4 1 (9.09%) Web Manager
4 1 (9.09%) Website Manager
Libraries, Frameworks & Software Standards
1 3 (27.27%) HTML
2 2 (18.18%) CSS
2 2 (18.18%) jQuery
3 1 (9.09%) .NET
3 1 (9.09%) Ajax
3 1 (9.09%) CakePHP
3 1 (9.09%) CSS3
3 1 (9.09%) Flash
3 1 (9.09%) HTML5
3 1 (9.09%) RSS
3 1 (9.09%) Symfony
3 1 (9.09%) XML
3 1 (9.09%) XSLT
Miscellaneous
1 6 (54.55%) Social Media
2 5 (45.45%) Digital Media
3 2 (18.18%) User Experience
4 1 (9.09%) Analytical Skills
4 1 (9.09%) Blog
4 1 (9.09%) Management Information System
4 1 (9.09%) W3C
Processes & Methodologies
1 7 (63.64%) Analytics
2 5 (45.45%) Pay per click
2 5 (45.45%) Project Management
3 4 (36.36%) Actionable Insight
3 4 (36.36%) Affiliate Network
3 4 (36.36%) Digital Analytics
4 3 (27.27%) E-Commerce
5 2 (18.18%) Front End Development
5 2 (18.18%) Online Marketing
5 2 (18.18%) Web Development
6 1 (9.09%) Agile Project Management
6 1 (9.09%) Agile Software Development
6 1 (9.09%) Content Management
6 1 (9.09%) CRM
6 1 (9.09%) Global Marketing
6 1 (9.09%) Open Source
6 1 (9.09%) Service Design
6 1 (9.09%) User Stories
6 1 (9.09%) Web Analytics
6 1 (9.09%) Wireframes
Programming Languages
1 3 (27.27%) JavaScript
2 2 (18.18%) PHP
3 1 (9.09%) ActionScript
3 1 (9.09%) Java
3 1 (9.09%) SQL
Qualifications
1 4 (36.36%) Degree
2 1 (9.09%) SC Cleared
2 1 (9.09%) Security Cleared
Vendors
1 6 (54.55%) Google
2 4 (36.36%) Omniture
3 1 (9.09%) Zend