The table below looks at the statistics for SEO skills in IT contracts advertised for the South West region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 4 May 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
4 May 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank - 130 119
Contract jobs citing SEO 0 16 4
As % of all contract IT jobs located in the South West - 0.50% 0.18%
As % of the Processes & Methodologies category - 0.64% 0.25%
Number of daily rates quoted 0 10 3
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
- £310 £300
Average daily rate % change year-on-year
- +3.33%
UK excluding London average daily rate £259 £325 £260
% change year-on-year
-20.46% +25.00%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £14.00 £46.00 £13.50
% change year-on-year
-69.56% +240.74%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the South West region.

Processes & Methodologies Category
South West
Contract IT job ads with a match in the
Processes & Methodologies category
2327 2487 1575
As % of all contract IT jobs located in the South West 76.22% 77.02% 70.44%
Number of daily rates quoted 1497 1557 975
Average daily rate £400 £371 £363
Average daily rate % change year-on-year
+7.96% +2.20%
90% offered a daily rate of more than £297 £275 £263
10% offered a daily rate of more than £545 £500 £480
UK excluding London average daily rate £388 £375 £360
% change year-on-year
+3.33% +4.16%
Number of hourly rates quoted 93 111 65
Average hourly rate £36.40 £35.00 £32.00
Average hourly rate % change year-on-year
+4.00% +9.37%
90% offered a hourly rate of more than £15.63 £13.50 £15.47
10% offered a hourly rate of more than £47.00 £42.50 £47.50
UK excluding London average hourly rate £30.00 £30.00 £32.00
% change year-on-year
- -6.25%

SEO
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the South West region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the South West

SEO
Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the South West region.

SEO Daily Rate Trend in the South West

SEO
Hourly Rate Trend in the South West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the South West region.

SEO Hourly Rate Trend in the South West

SEO
Top 30 Related IT Skills in the South West

For the 6 months to 4 May 2015, IT contractor jobs across the South West region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 6 (75.00%) User Experience
2 5 (62.50%) Security Cleared
3 4 (50.00%) Analytics
3 4 (50.00%) Agile Software Development
4 3 (37.50%) MVC
4 3 (37.50%) Web Analytics
4 3 (37.50%) HTML
4 3 (37.50%) JavaScript
4 3 (37.50%) CSS
4 3 (37.50%) Windows
4 3 (37.50%) SVG
4 3 (37.50%) Blackberry
4 3 (37.50%) HTML5 Canvas
4 3 (37.50%) Windows Phone
4 3 (37.50%) HTML5
4 3 (37.50%) Social Media
4 3 (37.50%) Backbone.js
4 3 (37.50%) Ember.js
4 3 (37.50%) Android
4 3 (37.50%) Dojo
4 3 (37.50%) jQuery
4 3 (37.50%) SC Cleared
4 3 (37.50%) Visualisation
4 3 (37.50%) Windows Phone 7
4 3 (37.50%) Apple iOS
4 3 (37.50%) CSS3
5 2 (25.00%) Web Usability
5 2 (25.00%) AngularJS
5 2 (25.00%) Web Application Development
5 2 (25.00%) Waterfall

SEO
Top Related IT Skills in the South West by Category

For the 6 months to 4 May 2015, IT contractor jobs across the South West region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Applications
1 1 (12.50%) MS Excel
1 1 (12.50%) MS Office
Business Applications
1 1 (12.50%) WebTrends
Cloud Services
1 1 (12.50%) Google Analytics
Communications & Networking
1 1 (12.50%) Intranet
General
1 2 (25.00%) Marketing
1 2 (25.00%) Legal
1 2 (25.00%) Publishing
2 1 (12.50%) Finance
Job Titles
1 3 (37.50%) Developer
1 3 (37.50%) Front-End Developer
2 2 (25.00%) Designer
3 1 (12.50%) Delivery Manager
3 1 (12.50%) Communications Manager
3 1 (12.50%) Senior Producer
3 1 (12.50%) Architect
3 1 (12.50%) Project Manager
3 1 (12.50%) Digital Architect
3 1 (12.50%) Digital Producer
3 1 (12.50%) Senior Digital Producer
Libraries, Frameworks & Software Standards
1 3 (37.50%) HTML
1 3 (37.50%) CSS
1 3 (37.50%) SVG
1 3 (37.50%) HTML5 Canvas
1 3 (37.50%) HTML5
1 3 (37.50%) Backbone.js
1 3 (37.50%) Ember.js
1 3 (37.50%) Dojo
1 3 (37.50%) jQuery
1 3 (37.50%) CSS3
2 2 (25.00%) AngularJS
2 2 (25.00%) XMPP
3 1 (12.50%) .NET
Miscellaneous
1 6 (75.00%) User Experience
2 3 (37.50%) Blackberry
2 3 (37.50%) Social Media
2 3 (37.50%) Visualisation
3 1 (12.50%) Copywriting
Operating Systems
1 3 (37.50%) Windows
1 3 (37.50%) Windows Phone
1 3 (37.50%) Android
1 3 (37.50%) Windows Phone 7
1 3 (37.50%) Apple iOS
Processes & Methodologies
1 4 (50.00%) Analytics
1 4 (50.00%) Agile Software Development
2 3 (37.50%) MVC
2 3 (37.50%) Web Analytics
3 2 (25.00%) Web Usability
3 2 (25.00%) Web Application Development
3 2 (25.00%) Waterfall
3 2 (25.00%) Mobile Development
3 2 (25.00%) Pay per click
3 2 (25.00%) Stakeholder Management
4 1 (12.50%) Direct Marketing
4 1 (12.50%) Project Management
4 1 (12.50%) B2B
4 1 (12.50%) E-Commerce
4 1 (12.50%) Campaign Management
4 1 (12.50%) Line Management
4 1 (12.50%) Responsive Web Design
4 1 (12.50%) Graceful Degradation
4 1 (12.50%) Digital Marketing
Programming Languages
1 3 (37.50%) JavaScript
2 1 (12.50%) PHP
2 1 (12.50%) C
Qualifications
1 5 (62.50%) Security Cleared
2 3 (37.50%) SC Cleared
3 1 (12.50%) Degree
Vendors
1 1 (12.50%) Omniture
1 1 (12.50%) Google
1 1 (12.50%) Microsoft