The table below looks at the statistics for SEO skills in IT contracts advertised for the South West region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 25 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
25 Feb 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
England / South West
Rank 134 142 141
Rank change year-on-year
+8 -1
Contract jobs citing SEO 7 3 6
As % of all contract IT jobs located in the South West 0.26% 0.099% 0.19%
As % of the Processes & Methodologies category 0.32% 0.12% 0.24%
Number of daily rates quoted 4 1 4
Median daily rate £465 £225 £313
Median daily rate % change year-on-year
+106.66% -28.00%
90% offered a daily rate of more than £240 £225 £171
10% offered a daily rate of more than £757 £225 £360
UK excluding London median daily rate £350 £338 £253
% change year-on-year
+3.70% +33.66%
Number of hourly rates quoted 1 0 0
Median hourly rate £32.50 - -
UK excluding London median hourly rate £27.00 - £19.00

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the South West region.

Processes & Methodologies Category
South West
Contract IT job ads with a match in the
Processes & Methodologies category
2202 2460 2515
As % of all contract IT jobs located in the South West 82.44% 81.51% 78.35%
Number of daily rates quoted 1455 1679 1650
Median daily rate £400 £375 £400
Median daily rate % change year-on-year
+6.66% -6.25%
90% offered a daily rate of more than £266 £275 £288
10% offered a daily rate of more than £525 £500 £550
UK excluding London median daily rate £408 £400 £400
% change year-on-year
+1.87% -
Number of hourly rates quoted 127 122 88
Median hourly rate £37.50 £42.50 £36.40
Median hourly rate % change year-on-year
-11.76% +16.75%
90% offered a hourly rate of more than £15.25 £15.80 £14.13
10% offered a hourly rate of more than £45.00 £57.00 £47.00
UK excluding London median hourly rate £36.00 £40.00 £27.79
% change year-on-year
-10.00% +43.93%

SEO
Jobs Demand Trend in the South West

The demand trend of contract jobs across the South West region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the South West

SEO
Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the South West region.

SEO Daily Rate Trend in the South West

SEO
Daily Rate Histogram in the South West

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the South West region over the 3 months to 25 February 2017.

SEO Daily Rate Histogram in the South West

SEO
Hourly Rate Trend in the South West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the South West region.

SEO Hourly Rate Trend in the South West

SEO
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the South West region over the 3 months to 25 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol +3 2 £365 +62.22%
Cornwall - 2 £845 - 2
Gloucestershire - 2 £380 -
Dorset - 1 - - 1
SEO
England

SEO
Top 30 Related IT Skills in the South West

For the 6 months to 25 February 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South West region with a requirement for SEO.

1 7 (63.64%) HTML
2 6 (54.55%) JavaScript
2 6 (54.55%) CSS
3 5 (45.45%) Agile Software Development
3 5 (45.45%) Web Development
3 5 (45.45%) Analytics
4 4 (36.36%) User Experience
4 4 (36.36%) PHP
5 3 (27.27%) Photoshop
5 3 (27.27%) CMS
5 3 (27.27%) WordPress
5 3 (27.27%) HTML5
5 3 (27.27%) Front End Development
6 2 (18.18%) Information Architecture
6 2 (18.18%) Information Assurance
6 2 (18.18%) CSS3
6 2 (18.18%) Social Media
6 2 (18.18%) Google
6 2 (18.18%) Marketing
6 2 (18.18%) Blog
6 2 (18.18%) Adobe Illustrator
6 2 (18.18%) MVC
7 1 (9.09%) GAP Analysis
7 1 (9.09%) MySQL
7 1 (9.09%) SOAP
7 1 (9.09%) Web Services
7 1 (9.09%) XML
7 1 (9.09%) OO
7 1 (9.09%) MS Visio
7 1 (9.09%) B2B

SEO
Top Related IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (27.27%) CMS
1 3 (27.27%) WordPress
2 1 (9.09%) Drupal
2 1 (9.09%) Joomla!
Applications
1 3 (27.27%) Photoshop
2 2 (18.18%) Adobe Illustrator
3 1 (9.09%) InDesign
3 1 (9.09%) MS Visio
3 1 (9.09%) OmniGraffle
Business Applications
1 1 (9.09%) Magento
Cloud Services
1 1 (9.09%) Google Analytics
Database & Business Intelligence
1 1 (9.09%) MySQL
Development Applications
1 1 (9.09%) Axure RP
1 1 (9.09%) Git (software)
1 1 (9.09%) Jasmine
1 1 (9.09%) Mocha
General
1 2 (18.18%) Marketing
2 1 (9.09%) Advertising
2 1 (9.09%) Legal
2 1 (9.09%) Multimedia
2 1 (9.09%) Publishing
Job Titles
1 5 (45.45%) Developer
2 3 (27.27%) Architect
2 3 (27.27%) Front End Developer (Client-Side Developer)
2 3 (27.27%) Web Developer
3 2 (18.18%) Designer
3 2 (18.18%) JavaScript Developer
3 2 (18.18%) PHP Developer
3 2 (18.18%) PHP Web Developer
3 2 (18.18%) Senior Developer
3 2 (18.18%) Senior Web Developer
3 2 (18.18%) Service Architect
4 1 (9.09%) Angular Developer
4 1 (9.09%) CMS Developer
4 1 (9.09%) Content Designer
4 1 (9.09%) Content Strategist
4 1 (9.09%) Digital Architect
4 1 (9.09%) Senior PHP Developer
4 1 (9.09%) Senior PHP Web Developer
4 1 (9.09%) Senior WordPress Developer
4 1 (9.09%) WordPress Developer
Libraries, Frameworks & Software Standards
1 7 (63.64%) HTML
2 6 (54.55%) CSS
3 3 (27.27%) HTML5
4 2 (18.18%) CSS3
5 1 (9.09%) AngularJS
5 1 (9.09%) jQuery
5 1 (9.09%) JSON
5 1 (9.09%) React
5 1 (9.09%) RESTful
5 1 (9.09%) Sass
5 1 (9.09%) SOAP
5 1 (9.09%) Twitter Bootstrap
5 1 (9.09%) Web Services
5 1 (9.09%) XML
Miscellaneous
1 4 (36.36%) User Experience
2 2 (18.18%) Blog
2 2 (18.18%) Social Media
3 1 (9.09%) Analytical Skills
3 1 (9.09%) Taxonomies
3 1 (9.09%) Virtual Team
3 1 (9.09%) W3C
Processes & Methodologies
1 5 (45.45%) Agile Software Development
1 5 (45.45%) Analytics
1 5 (45.45%) Web Development
2 3 (27.27%) Front End Development
3 2 (18.18%) Information Architecture
3 2 (18.18%) Information Assurance
3 2 (18.18%) MVC
4 1 (9.09%) B2B
4 1 (9.09%) B2C
4 1 (9.09%) BDD
4 1 (9.09%) Content Management
4 1 (9.09%) GAP Analysis
4 1 (9.09%) Migration
4 1 (9.09%) MVVM
4 1 (9.09%) OO
4 1 (9.09%) Project Management
4 1 (9.09%) Stakeholder Management
4 1 (9.09%) Web Application Development
4 1 (9.09%) Web Design
4 1 (9.09%) Workflow
Programming Languages
1 6 (54.55%) JavaScript
2 4 (36.36%) PHP
Qualifications
1 1 (9.09%) Degree
1 1 (9.09%) Security Cleared
Vendors
1 2 (18.18%) Google
2 1 (9.09%) Adobe