The table below looks at the statistics for SEO skills in IT contracts advertised for the South West region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 28 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
28 May 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 137 136 126
Rank change year-on-year
-1 -10
Contract jobs citing SEO 7 1 21
As % of all contract IT jobs located in the South West 0.24% 0.033% 0.71%
As % of the Processes & Methodologies category 0.30% 0.042% 0.89%
Number of daily rates quoted 6 1 12
Median daily rate £350 £200 £305
Median daily rate % change year-on-year
+75.00% -34.42%
90% offered a daily rate of more than £238 £200 £220
10% offered a daily rate of more than £545 £200 £543
UK excluding London median daily rate £350 £250 £330
% change year-on-year
+40.00% -24.24%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £16.25 £12.50 £43.25
% change year-on-year
+30.00% -71.09%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the South West region.

Processes & Methodologies Category
South West
Contract IT job ads with a match in the
Processes & Methodologies category
2333 2357 2357
As % of all contract IT jobs located in the South West 78.42% 76.78% 79.60%
Number of daily rates quoted 1517 1571 1569
Median daily rate £391 £400 £350
Median daily rate % change year-on-year
-2.18% +14.28%
90% offered a daily rate of more than £275 £288 £275
10% offered a daily rate of more than £575 £538 £500
UK excluding London median daily rate £400 £385 £375
% change year-on-year
+3.89% +2.66%
Number of hourly rates quoted 133 101 121
Median hourly rate £40.00 £37.00 £33.84
Median hourly rate % change year-on-year
+8.10% +9.33%
90% offered a hourly rate of more than £23.50 £17.00 £15.00
10% offered a hourly rate of more than £47.50 £47.50 £42.50
UK excluding London median hourly rate £33.00 £30.00 £30.00
% change year-on-year
+10.00% -

SEO
Jobs Demand Trend in the South West

The demand trend of contract jobs across the South West region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the South West

SEO
Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the South West region.

SEO Daily Rate Trend in the South West

SEO
Daily Rate Histogram in the South West

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the South West region over the 3 months to 28 May 2016.

SEO Daily Rate Histogram in the South West

SEO
Hourly Rate Trend in the South West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the South West region.

SEO Hourly Rate Trend in the South West

SEO
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the South West region over the 3 months to 28 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wiltshire - 3 £325 - 2
Bristol 0 1 £375 +87.50% 6
Dorset - 1 - - 1
Gloucestershire - 1 £175 -
Somerset - 1 £420 - 1
SEO
England

SEO
Top 30 Related IT Skills in the South West

For the 6 months to 28 May 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South West region with a requirement for SEO.

1 7 (70.00%) Marketing
1 7 (70.00%) Analytics
2 5 (50.00%) HTML
2 5 (50.00%) Finance
2 5 (50.00%) CMS
3 4 (40.00%) JavaScript
3 4 (40.00%) CSS
3 4 (40.00%) Online Marketing
3 4 (40.00%) Google
3 4 (40.00%) Google Analytics
3 4 (40.00%) jQuery
3 4 (40.00%) User Experience
3 4 (40.00%) Front End Development
4 3 (30.00%) Analytical Skills
4 3 (30.00%) Pay per click
4 3 (30.00%) Ajax
4 3 (30.00%) Web Analytics
4 3 (30.00%) Web Development
4 3 (30.00%) Social Media
4 3 (30.00%) .NET
4 3 (30.00%) Project Management
5 2 (20.00%) WebTrends
5 2 (20.00%) Classic ASP
5 2 (20.00%) E-Commerce
5 2 (20.00%) XML
5 2 (20.00%) XSL
5 2 (20.00%) Digital Media
5 2 (20.00%) Degree
5 2 (20.00%) Omniture
5 2 (20.00%) Sitecore CMS

SEO
Top Related IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (50.00%) CMS
2 2 (20.00%) Sitecore CMS
3 1 (10.00%) Drupal
Business Applications
1 2 (20.00%) WebTrends
Cloud Services
1 4 (40.00%) Google Analytics
2 1 (10.00%) Google Tag Manager
2 1 (10.00%) SaaS
Communications & Networking
1 1 (10.00%) Internet
Development Applications
1 1 (10.00%) Git (software)
1 1 (10.00%) Subversion
General
1 7 (70.00%) Marketing
2 5 (50.00%) Finance
3 1 (10.00%) Advertising
3 1 (10.00%) Publishing
3 1 (10.00%) Retail
Job Titles
1 4 (40.00%) Developer
1 4 (40.00%) Front End Developer (Client-Side Developer)
2 3 (30.00%) Digital Project Manager
2 3 (30.00%) Project Manager
3 2 (20.00%) HTML CSS Developer
3 2 (20.00%) HTML Developer
3 2 (20.00%) Sitecore Developer
4 1 (10.00%) .NET Developer
4 1 (10.00%) Content Manager
4 1 (10.00%) E-Commerce Manager
4 1 (10.00%) Enterprise Architect
4 1 (10.00%) Front End Web Developer (Client-Side Developer)
4 1 (10.00%) JavaScript Developer
4 1 (10.00%) Sales Manager
4 1 (10.00%) SEO Manager
4 1 (10.00%) Web Content Manager
4 1 (10.00%) Web Developer
4 1 (10.00%) Web Manager
4 1 (10.00%) Website Manager
4 1 (10.00%) XML Developer
Libraries, Frameworks & Software Standards
1 5 (50.00%) HTML
2 4 (40.00%) CSS
2 4 (40.00%) jQuery
3 3 (30.00%) .NET
3 3 (30.00%) Ajax
4 2 (20.00%) Classic ASP
4 2 (20.00%) XML
4 2 (20.00%) XSL
5 1 (10.00%) CSS3
5 1 (10.00%) Flash
5 1 (10.00%) HTML5
Miscellaneous
1 4 (40.00%) User Experience
2 3 (30.00%) Analytical Skills
2 3 (30.00%) Social Media
3 2 (20.00%) Digital Media
4 1 (10.00%) Management Information System
4 1 (10.00%) W3C
Processes & Methodologies
1 7 (70.00%) Analytics
2 4 (40.00%) Front End Development
2 4 (40.00%) Online Marketing
3 3 (30.00%) Pay per click
3 3 (30.00%) Project Management
3 3 (30.00%) Web Analytics
3 3 (30.00%) Web Development
4 2 (20.00%) Digital Analytics
4 2 (20.00%) E-Commerce
5 1 (10.00%) Agile Project Management
5 1 (10.00%) Agile Software Development
5 1 (10.00%) Content Management
5 1 (10.00%) ITIL
5 1 (10.00%) Open Source
5 1 (10.00%) Risk Management
5 1 (10.00%) Service Design
5 1 (10.00%) Stakeholder Management
5 1 (10.00%) Supplier Management
5 1 (10.00%) User Stories
5 1 (10.00%) Wireframes
Programming Languages
1 4 (40.00%) JavaScript
2 1 (10.00%) ActionScript
2 1 (10.00%) PHP
2 1 (10.00%) SQL
Qualifications
1 2 (20.00%) Degree
2 1 (10.00%) SC Cleared
2 1 (10.00%) Security Cleared
Vendors
1 4 (40.00%) Google
2 2 (20.00%) Omniture
2 2 (20.00%) Sitecore
Bristol, Avon
Oscar
Posted: 4 days ago