The table below looks at the statistics for SEO skills in IT contracts advertised for the South West region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 140 112 119
Rank change year-on-year
-28 +7
Contract jobs citing SEO 5 11 8
As % of all contract IT jobs located in the South West 0.15% 0.47% 0.30%
As % of the Processes & Methodologies category 0.21% 0.67% 0.44%
Number of daily rates quoted 4 7 2
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£425 £350 £163
Average daily rate % change year-on-year
+21.42% +115.38%
90% offered a daily rate of more than £186 £275 £153
10% offered a daily rate of more than £605 £375 £173
UK excluding London average daily rate £310 £323 £300
% change year-on-year
-3.87% +7.50%
Number of hourly rates quoted 0 0 1
Average hourly rate - - £9.00
UK excluding London average hourly rate £29.25 £32.50 £16.50
% change year-on-year
-10.00% +96.96%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the South West region.

Processes & Methodologies Category
South West
Contract IT job ads with a match in the
Processes & Methodologies category
2399 1651 1812
As % of all contract IT jobs located in the South West 72.85% 69.90% 67.31%
Number of daily rates quoted 1630 1082 1071
Average daily rate £400 £375 £375
Average daily rate % change year-on-year
+6.66% -
90% offered a daily rate of more than £300 £260 £275
10% offered a daily rate of more than £550 £500 £500
UK excluding London average daily rate £388 £365 £365
% change year-on-year
+6.16% -
Number of hourly rates quoted 128 110 119
Average hourly rate £35.00 £28.75 £35.00
Average hourly rate % change year-on-year
+21.73% -17.85%
90% offered a hourly rate of more than £17.50 £13.00 £11.26
10% offered a hourly rate of more than £47.50 £37.50 £47.50
UK excluding London average hourly rate £25.00 £27.00 £30.00
% change year-on-year
-7.40% -10.00%

SEO
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the South West region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the South West

SEO
Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the South West region.

SEO Daily Rate Trend in the South West

SEO
Daily Rate Histogram in the South West

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the South West region over the 3 months to 19 December 2014.

SEO Daily Rate Histogram in the South West

SEO
Hourly Rate Trend in the South West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the South West region.

SEO Hourly Rate Trend in the South West

SEO
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the South West region over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wiltshire -14 2 £425 +13.33% 3
Bristol -19 2 £115 -65.92% 3
Dorset - 1 £650 - 3
Gloucestershire - - - -
Somerset - - - -
Cornwall - - - -
Devon - - - - 2
SEO
England

SEO
Top 30 Related IT Skills in the South West

For the 6 months to 19 December 2014, IT contractor jobs across the South West region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 6 (50.00%) Marketing
2 4 (33.33%) Google
2 4 (33.33%) Google Analytics
2 4 (33.33%) Social Media
2 4 (33.33%) Analytics
2 4 (33.33%) Finance
3 3 (25.00%) MS Excel
3 3 (25.00%) User Experience
3 3 (25.00%) Copywriting
3 3 (25.00%) Pay per click
3 3 (25.00%) Digital Media
3 3 (25.00%) Digital Marketing
4 2 (16.67%) MS PowerPoint
4 2 (16.67%) Algorithms
4 2 (16.67%) E-Commerce
4 2 (16.67%) WebTrends
4 2 (16.67%) Benchmarking
4 2 (16.67%) HTML
4 2 (16.67%) MS Office
4 2 (16.67%) CSS
4 2 (16.67%) Microsoft
4 2 (16.67%) CMS
5 1 (8.33%) LAMP
5 1 (8.33%) Games
5 1 (8.33%) Agile Software Development
5 1 (8.33%) Subversion
5 1 (8.33%) Intranet
5 1 (8.33%) Legal
5 1 (8.33%) Publishing
5 1 (8.33%) Stakeholder Management

SEO
Top Related IT Skills in the South West by Category

For the 6 months to 19 December 2014, IT contractor jobs across the South West region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 2 (16.67%) CMS
2 1 (8.33%) Apache
2 1 (8.33%) nginx
2 1 (8.33%) WordPress
Applications
1 3 (25.00%) MS Excel
2 2 (16.67%) MS PowerPoint
2 2 (16.67%) MS Office
3 1 (8.33%) Photoshop
Business Applications
1 4 (33.33%) Google Analytics
2 2 (16.67%) WebTrends
Communications & Networking
1 1 (8.33%) Intranet
Database & Business Intelligence
1 1 (8.33%) MySQL
Development Applications
1 1 (8.33%) Subversion
1 1 (8.33%) Git (software)
General
1 6 (50.00%) Marketing
2 4 (33.33%) Finance
3 1 (8.33%) Games
3 1 (8.33%) Legal
3 1 (8.33%) Publishing
Job Titles
1 2 (16.67%) SEO Manager
1 2 (16.67%) Content Editor
1 2 (16.67%) Developer
2 1 (8.33%) PHP Developer
2 1 (8.33%) Delivery Manager
2 1 (8.33%) Communications Manager
2 1 (8.33%) Contracts Manager
2 1 (8.33%) Web Developer
2 1 (8.33%) Consultant
2 1 (8.33%) Architect
2 1 (8.33%) Project Manager
2 1 (8.33%) Digital Architect
2 1 (8.33%) PPC Executive
2 1 (8.33%) PPC Manager
2 1 (8.33%) PPC Analyst
2 1 (8.33%) Senior Digital Producer
2 1 (8.33%) Senior Producer
2 1 (8.33%) SEO Consultant
2 1 (8.33%) PPC Specialist
2 1 (8.33%) Designer
Libraries, Frameworks & Software Standards
1 2 (16.67%) HTML
1 2 (16.67%) CSS
2 1 (8.33%) LAMP
2 1 (8.33%) XHTML
2 1 (8.33%) .NET
2 1 (8.33%) CSS3
2 1 (8.33%) HTML5
2 1 (8.33%) jQuery
Miscellaneous
1 4 (33.33%) Social Media
2 3 (25.00%) User Experience
2 3 (25.00%) Copywriting
2 3 (25.00%) Digital Media
3 2 (16.67%) Algorithms
4 1 (8.33%) Analytical Skills
4 1 (8.33%) Mobile App
Operating Systems
1 1 (8.33%) Linux
Processes & Methodologies
1 4 (33.33%) Analytics
2 3 (25.00%) Pay per click
2 3 (25.00%) Digital Marketing
3 2 (16.67%) E-Commerce
3 2 (16.67%) Benchmarking
4 1 (8.33%) Agile Software Development
4 1 (8.33%) Stakeholder Management
4 1 (8.33%) OO
4 1 (8.33%) Project Management
4 1 (8.33%) B2B
4 1 (8.33%) CRM
4 1 (8.33%) Mobile Application Development
4 1 (8.33%) Campaign Management
4 1 (8.33%) OO PHP
4 1 (8.33%) Line Management
4 1 (8.33%) Web Application Development
4 1 (8.33%) Direct Marketing
4 1 (8.33%) Web Usability
4 1 (8.33%) Online Marketing
Programming Languages
1 1 (8.33%) JavaScript
1 1 (8.33%) PHP
Qualifications
1 1 (8.33%) Security Cleared
Vendors
1 4 (33.33%) Google
2 2 (16.67%) Microsoft
3 1 (8.33%) Omniture
Swindon
Interquest - IQ ESM
Rate: £250 - £300 per day
Posted: 19 days ago