The table below looks at the statistics for SEO skills in IT contracts advertised for the South West region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 23 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
23 Sep 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 136 110 132
Rank change year-on-year
-26 +22
Contract jobs citing SEO 7 8 2
As % of all contract IT jobs located in the South West 0.21% 0.35% 0.064%
As % of the Processes & Methodologies category 0.29% 0.50% 0.092%
Number of daily rates quoted 6 2 1
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£225 £413 £363
Average daily rate % change year-on-year
-45.45% +13.79%
UK excluding London average daily rate £275 £325 £308
% change year-on-year
-15.38% +5.69%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £27.50 £37.50 £18.00
% change year-on-year
-26.66% +108.33%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the South West region.

Processes & Methodologies Category
South West
Contract IT job ads with a match in the
Processes & Methodologies category
2454 1603 2166
As % of all contract IT jobs located in the South West 73.14% 71.09% 69.67%
Number of daily rates quoted 1625 1076 1290
Average daily rate £395 £370 £375
Average daily rate % change year-on-year
+6.75% -1.33%
90% offered a daily rate of more than £275 £263 £250
10% offered a daily rate of more than £525 £500 £475
UK excluding London average daily rate £375 £367 £363
% change year-on-year
+2.17% +1.24%
Number of hourly rates quoted 85 79 154
Average hourly rate £32.50 £25.00 £29.00
Average hourly rate % change year-on-year
+30.00% -13.79%
90% offered a hourly rate of more than £15.10 £11.00 £13.50
10% offered a hourly rate of more than £40.00 £43.00 £46.00
UK excluding London average hourly rate £25.75 £30.00 £30.00
% change year-on-year
-14.16% -

SEO
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the South West region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the South West

SEO
Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the South West region.

SEO Daily Rate Trend in the South West

SEO
Daily Rate Histogram in the South West

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the South West region over the 3 months to 23 September 2014.

SEO Daily Rate Histogram in the South West

SEO
Hourly Rate Trend in the South West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the South West region.

SEO Hourly Rate Trend in the South West

SEO
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the South West region over the 3 months to 23 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol -17 2 £151 -63.33% 2
Wiltshire -8 1 £300 -
Dorset - 1 £225 - 1
Gloucestershire - 1 £300 - 1
Somerset - - - - 1
Devon - - - - 3
SEO
England

SEO
Top 30 Related IT Skills in the South West

For the 6 months to 23 September 2014, IT contractor jobs across the South West region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 15 (57.69%) Marketing
2 13 (50.00%) Google Analytics
2 13 (50.00%) Analytics
2 13 (50.00%) Google
3 11 (42.31%) Project Management
3 11 (42.31%) Finance
3 11 (42.31%) HTML
3 11 (42.31%) Digital Media
4 9 (34.62%) Pay per click
4 9 (34.62%) WebTrends
4 9 (34.62%) MVC
5 8 (30.77%) CSS
5 8 (30.77%) jQuery
6 7 (26.92%) Digital Marketing
6 7 (26.92%) Kanban
6 7 (26.92%) Social Media
6 7 (26.92%) E-Commerce
6 7 (26.92%) Scrum
6 7 (26.92%) Agile Software Development
6 7 (26.92%) Subversion
7 6 (23.08%) Spring
7 6 (23.08%) Ajax
7 6 (23.08%) CMS
7 6 (23.08%) Validation
7 6 (23.08%) B2C
7 6 (23.08%) Data Modelling
7 6 (23.08%) JSP
7 6 (23.08%) XML
7 6 (23.08%) XSD
7 6 (23.08%) UNIX

SEO
Top Related IT Skills in the South West by Category

For the 6 months to 23 September 2014, IT contractor jobs across the South West region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 6 (23.08%) Tomcat
1 6 (23.08%) CMS
1 6 (23.08%) Confluence
2 3 (11.54%) IIS
3 1 (3.85%) SharePoint Server
3 1 (3.85%) Sitecore CMS
3 1 (3.85%) SharePoint
Applications
1 2 (7.69%) Photoshop
1 2 (7.69%) MS Excel
1 2 (7.69%) MS PowerPoint
2 1 (3.85%) MS Office
Business Applications
1 13 (50.00%) Google Analytics
2 9 (34.62%) WebTrends
3 2 (7.69%) Dynamics CRM
4 1 (3.85%) SAP Oil and Gas
Cloud Services
1 3 (11.54%) Amazon AWS
Communications & Networking
1 1 (3.85%) Internet
Database & Business Intelligence
1 6 (23.08%) MySQL
2 3 (11.54%) SQL Server
Development Applications
1 7 (26.92%) Subversion
2 6 (23.08%) JIRA
2 6 (23.08%) JUnit
General
1 15 (57.69%) Marketing
2 11 (42.31%) Finance
3 1 (3.85%) Manufacturing
3 1 (3.85%) Electronics
3 1 (3.85%) Telecoms
Job Titles
1 8 (30.77%) Developer
2 7 (26.92%) Lead Developer
3 6 (23.08%) Hybris Developer
4 5 (19.23%) PPC Manager
4 5 (19.23%) PPC Analyst
4 5 (19.23%) PPC Executive
4 5 (19.23%) PPC Specialist
5 3 (11.54%) Digital Producer
5 3 (11.54%) Architect
5 3 (11.54%) Digital Architect
6 2 (7.69%) Project Manager
6 2 (7.69%) Content Editor
6 2 (7.69%) SEO Manager
7 1 (3.85%) Digital Project Manager
7 1 (3.85%) SEO Consultant
7 1 (3.85%) Team Leader
7 1 (3.85%) Contracts Manager
7 1 (3.85%) Web Architect
7 1 (3.85%) Web Producer
7 1 (3.85%) Web Developer
Libraries, Frameworks & Software Standards
1 11 (42.31%) HTML
2 8 (30.77%) CSS
2 8 (30.77%) jQuery
3 6 (23.08%) Spring MVC
3 6 (23.08%) Spring
3 6 (23.08%) Ajax
3 6 (23.08%) JSP
3 6 (23.08%) XML
3 6 (23.08%) XSD
4 4 (15.38%) .NET
4 4 (15.38%) HTML5
5 3 (11.54%) REST
5 3 (11.54%) WebSockets
5 3 (11.54%) ASP.NET
5 3 (11.54%) SOAP
5 3 (11.54%) JMS
5 3 (11.54%) Middleware
5 3 (11.54%) JSON
5 3 (11.54%) ASP.NET MVC
6 1 (3.85%) .NET Framework
Miscellaneous
1 11 (42.31%) Digital Media
2 7 (26.92%) Social Media
3 6 (23.08%) User Experience
4 2 (7.69%) Mobile App
4 2 (7.69%) Copywriting
5 1 (3.85%) DTV
5 1 (3.85%) Analytical Skills
Operating Systems
1 6 (23.08%) UNIX
2 3 (11.54%) Android
2 3 (11.54%) Apple iOS
Processes & Methodologies
1 13 (50.00%) Analytics
2 11 (42.31%) Project Management
3 9 (34.62%) MVC
3 9 (34.62%) Pay per click
4 7 (26.92%) Digital Marketing
4 7 (26.92%) Kanban
4 7 (26.92%) Scrum
4 7 (26.92%) Agile Software Development
4 7 (26.92%) E-Commerce
5 6 (23.08%) Data Modelling
5 6 (23.08%) B2C
5 6 (23.08%) Validation
5 6 (23.08%) Data Validation
5 6 (23.08%) Unit Testing
5 6 (23.08%) Integration Testing
5 6 (23.08%) Continuous Integration
6 3 (11.54%) Information Security
6 3 (11.54%) SOA
7 2 (7.69%) Business Intelligence
7 2 (7.69%) B2B
Programming Languages
1 6 (23.08%) Java
2 1 (3.85%) C#
Qualifications
1 5 (19.23%) Degree
Vendors
1 13 (50.00%) Google
2 6 (23.08%) hybris
3 5 (19.23%) Omniture
4 3 (11.54%) TIBCO
5 2 (7.69%) Microsoft
5 2 (7.69%) Facebook
5 2 (7.69%) Twitter
5 2 (7.69%) Sitecore
6 1 (3.85%) SAP