The first table below looks at the demand for SEO skills in IT contracts advertised for the South West region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 23 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the South West region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
23 Jul 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 120 101 130
Rank change year-on-year
-19 +29
Contract jobs citing SEO 15 6 2
As % of all contract IT jobs located in the South West 0.50% 0.28% 0.066%
As % of the Processes & Methodologies category 0.69% 0.39% 0.096%
Number of daily rates quoted 10 2 1
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£300 £425 £95
Average daily rate % change year-on-year
-29.41% +347.36%
UK excluding London average daily rate £300 £300 £288
% change year-on-year
- +4.34%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £40.50 £22.50 £17.25
% change year-on-year
+80.00% +30.43%
Processes & Methodologies Category
South West
Contract IT job ads with a match in the
Processes & Methodologies category
2173 1521 2092
As % of all contract IT jobs located in the South West 73.02% 70.71% 69.09%
Number of daily rates quoted 1458 986 1276
Average daily rate £375 £375 £375
90% offered a daily rate of more than £275 £256 £270
10% offered a daily rate of more than £500 £500 £480
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 96 70 125
Average hourly rate £33.84 £17.50 £35.00
Average hourly rate % change year-on-year
+93.37% -50.00%
90% offered a hourly rate of more than £16.00 £11.00 £13.50
10% offered a hourly rate of more than £41.90 £42.50 £45.25
UK excluding London average hourly rate £26.50 £31.00 £32.00
% change year-on-year
-14.51% -3.12%
SEO
England

SEO
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the South West region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the South West

SEO
Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the South West region.

SEO Daily Rate Trend in the South West

SEO
Daily Rate Histogram in the South West

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the South West region over the 3 months to 23 July 2014.

SEO Daily Rate Histogram in the South West

SEO
Hourly Rate Trend in the South West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the South West region.

SEO Hourly Rate Trend in the South West

SEO
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the South West region over the 3 months to 23 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wiltshire +8 7 £313 - 1
Bristol -23 4 £170 -69.09% 1
Dorset - 1 £225 - 3
Somerset - - - - 1
Devon - - - -
SEO
England

SEO
Top 30 Related IT Skills in the South West

For the 6 months to 23 July 2014, IT contractor jobs across the South West region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 17 (56.67%) Marketing
2 15 (50.00%) Google
2 15 (50.00%) Google Analytics
2 15 (50.00%) Analytics
2 15 (50.00%) HTML
3 12 (40.00%) Project Management
4 11 (36.67%) CSS
4 11 (36.67%) Digital Media
4 11 (36.67%) jQuery
5 10 (33.33%) Finance
6 9 (30.00%) CMS
6 9 (30.00%) WebTrends
6 9 (30.00%) MVC
6 9 (30.00%) Pay per click
7 8 (26.67%) Digital Marketing
7 8 (26.67%) Subversion
7 8 (26.67%) E-Commerce
8 7 (23.33%) MySQL
8 7 (23.33%) Scrum
8 7 (23.33%) Ajax
8 7 (23.33%) Kanban
8 7 (23.33%) Social Media
9 6 (20.00%) hybris
9 6 (20.00%) Data Validation
9 6 (20.00%) Unit Testing
9 6 (20.00%) Integration Testing
9 6 (20.00%) Continuous Integration
9 6 (20.00%) Confluence
9 6 (20.00%) Spring
9 6 (20.00%) JIRA

SEO
Top Related IT Skills in the South West by Category

For the 6 months to 23 July 2014, IT contractor jobs across the South West region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 9 (30.00%) CMS
2 6 (20.00%) Confluence
2 6 (20.00%) Tomcat
3 3 (10.00%) IIS
4 2 (6.67%) Joomla!
4 2 (6.67%) Drupal
4 2 (6.67%) WordPress
5 1 (3.33%) Sitecore CMS
5 1 (3.33%) Apache
5 1 (3.33%) SharePoint
5 1 (3.33%) SharePoint Server
Applications
1 3 (10.00%) Photoshop
2 2 (6.67%) MS Excel
2 2 (6.67%) MS PowerPoint
3 1 (3.33%) Adobe Illustrator
3 1 (3.33%) InDesign
3 1 (3.33%) MS Office
Business Applications
1 15 (50.00%) Google Analytics
2 9 (30.00%) WebTrends
3 2 (6.67%) Dynamics CRM
4 1 (3.33%) SAP Oil and Gas
Cloud Services
1 3 (10.00%) Amazon AWS
Communications & Networking
1 1 (3.33%) Internet
Database & Business Intelligence
1 7 (23.33%) MySQL
2 3 (10.00%) SQL Server
Development Applications
1 8 (26.67%) Subversion
2 6 (20.00%) JIRA
2 6 (20.00%) JUnit
3 2 (6.67%) Git (software)
General
1 17 (56.67%) Marketing
2 10 (33.33%) Finance
3 1 (3.33%) Manufacturing
3 1 (3.33%) Advertising
3 1 (3.33%) Electronics
3 1 (3.33%) Telecoms
Job Titles
1 11 (36.67%) Developer
2 7 (23.33%) Lead Developer
3 5 (16.67%) PPC Specialist
3 5 (16.67%) PPC Manager
3 5 (16.67%) PPC Analyst
3 5 (16.67%) PPC Executive
4 3 (10.00%) Digital Producer
4 3 (10.00%) Digital Architect
4 3 (10.00%) Architect
4 3 (10.00%) Web Developer
5 2 (6.67%) Project Manager
5 2 (6.67%) SEO Manager
6 1 (3.33%) Digital Project Manager
6 1 (3.33%) Marketing Executive
6 1 (3.33%) WordPress Developer
6 1 (3.33%) Digital Marketing Executive
6 1 (3.33%) Analyst
6 1 (3.33%) Consultant
6 1 (3.33%) Solutions Architect
6 1 (3.33%) Support Specialist
Libraries, Frameworks & Software Standards
1 15 (50.00%) HTML
2 11 (36.67%) CSS
2 11 (36.67%) jQuery
3 7 (23.33%) Ajax
4 6 (20.00%) Spring
4 6 (20.00%) JSP
4 6 (20.00%) XML
4 6 (20.00%) XSD
4 6 (20.00%) Spring MVC
5 5 (16.67%) HTML5
5 5 (16.67%) .NET
6 3 (10.00%) ASP.NET
6 3 (10.00%) SOAP
6 3 (10.00%) JSON
6 3 (10.00%) ASP.NET MVC
6 3 (10.00%) JMS
6 3 (10.00%) Middleware
6 3 (10.00%) REST
6 3 (10.00%) CSS3
6 3 (10.00%) WebSockets
Miscellaneous
1 11 (36.67%) Digital Media
2 7 (23.33%) Social Media
3 2 (6.67%) Mobile App
4 1 (3.33%) DTV
4 1 (3.33%) Mathematics
4 1 (3.33%) Computer Science
4 1 (3.33%) Copywriting
4 1 (3.33%) Social Network
Operating Systems
1 6 (20.00%) UNIX
2 3 (10.00%) Android
2 3 (10.00%) Apple iOS
3 2 (6.67%) Linux
Processes & Methodologies
1 15 (50.00%) Analytics
2 12 (40.00%) Project Management
3 9 (30.00%) MVC
3 9 (30.00%) Pay per click
4 8 (26.67%) Digital Marketing
4 8 (26.67%) E-Commerce
5 7 (23.33%) Scrum
5 7 (23.33%) Kanban
6 6 (20.00%) Data Validation
6 6 (20.00%) Unit Testing
6 6 (20.00%) Integration Testing
6 6 (20.00%) Continuous Integration
6 6 (20.00%) Agile Software Development
6 6 (20.00%) Validation
6 6 (20.00%) B2C
6 6 (20.00%) Data Modelling
7 3 (10.00%) SOA
7 3 (10.00%) B2B
7 3 (10.00%) Information Security
8 2 (6.67%) CRM
Programming Languages
1 6 (20.00%) Java
2 3 (10.00%) JavaScript
2 3 (10.00%) PHP
3 2 (6.67%) C#
Qualifications
1 6 (20.00%) Degree
Vendors
1 15 (50.00%) Google
2 6 (20.00%) hybris
3 5 (16.67%) Omniture
4 3 (10.00%) TIBCO
5 2 (6.67%) Microsoft
5 2 (6.67%) Facebook
5 2 (6.67%) Twitter
5 2 (6.67%) Sitecore
6 1 (3.33%) Adobe
6 1 (3.33%) SAP