The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the South West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 28 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Apr 2015
Same period 2014 Same period 2013
Google Analytics
Rank 124 136 118
Rank change year-on-year
+12 -18
Contract jobs citing Google Analytics 6 7 3
As % of all contract IT jobs located in the South West 0.19% 0.22% 0.13%
As % of the Cloud Services category 4.65% 6.42% 5.88%
Number of daily rates quoted 4 7 2
Average daily rate
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of your Daily Rate
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£350 £300 £230
Average daily rate % change year-on-year
+16.66% +30.43%
UK excluding London average daily rate £300 £300 £228
% change year-on-year
- +31.86%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £16.50 £13.50
% change year-on-year
- +22.22%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the South West region.

Cloud Services Category
South West
Contract IT job ads with a match in the
Cloud Services category
129 109 51
As % of all contract IT jobs located in the South West 4.17% 3.42% 2.21%
Number of daily rates quoted 88 75 35
Average daily rate £400 £401 £450
Average daily rate % change year-on-year
-0.12% -11.00%
90% offered a daily rate of more than £204 £275 £300
10% offered a daily rate of more than £500 £525 £500
UK excluding London average daily rate £400 £400 £325
% change year-on-year
- +23.07%
Number of hourly rates quoted 5 1 0
Average hourly rate £28.75 £20.00 -
Average hourly rate % change year-on-year
+43.75% -
UK excluding London average hourly rate £25.00 £14.00 £17.52
% change year-on-year
+78.57% -20.06%

Google Analytics
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the South West region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the South West

Google Analytics
Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the South West region.

Google Analytics Daily Rate Trend in the South West

Google Analytics
Hourly Rate Trend in the South West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the South West region.

Google Analytics Hourly Rate Trend in the South West

Google Analytics
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the South West region over the 3 months to 28 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wiltshire +11 4 £350 +52.17%
Gloucestershire -11 1 - -
Devon - 1 - -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South West

For the 6 months to 28 April 2015, IT contractor jobs across the South West region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 11 (100.00%) Google
1 11 (100.00%) Analytics
2 10 (90.91%) Finance
3 8 (72.73%) Marketing
4 7 (63.64%) Web Analytics
4 7 (63.64%) Project Management
5 6 (54.55%) Omniture
6 5 (45.45%) Banking
6 5 (45.45%) Adobe
6 5 (45.45%) Adobe Analytics
7 3 (27.27%) WebTrends
8 2 (18.18%) Business Intelligence
8 2 (18.18%) Social Media
8 2 (18.18%) Customer Insight
9 1 (9.09%) Digital Marketing
9 1 (9.09%) Git (software)
9 1 (9.09%) RESTful
9 1 (9.09%) Information Architecture
9 1 (9.09%) HTML5
9 1 (9.09%) Sass
9 1 (9.09%) LESS
9 1 (9.09%) AngularJS
9 1 (9.09%) Data-Driven Marketing
9 1 (9.09%) User Experience
9 1 (9.09%) CSS3
9 1 (9.09%) Asset Management
9 1 (9.09%) Data Analysis
9 1 (9.09%) Advertising
9 1 (9.09%) CMS
9 1 (9.09%) Pay per click

Google Analytics
Top Related IT Skills in the South West by Category

For the 6 months to 28 April 2015, IT contractor jobs across the South West region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (9.09%) CMS
Business Applications
1 3 (27.27%) WebTrends
Cloud Services
1 5 (45.45%) Adobe Analytics
Development Applications
1 1 (9.09%) Git (software)
General
1 10 (90.91%) Finance
2 8 (72.73%) Marketing
3 5 (45.45%) Banking
4 1 (9.09%) Advertising
Job Titles
1 8 (72.73%) Analyst
2 7 (63.64%) Web Analyst
3 2 (18.18%) Senior Analyst
3 2 (18.18%) Senior Web Analyst
4 1 (9.09%) Digital Producer
4 1 (9.09%) Digital Project Manager
4 1 (9.09%) Front-End Developer
4 1 (9.09%) Senior Digital Producer
4 1 (9.09%) SQL Data Analyst
4 1 (9.09%) Data Analyst
4 1 (9.09%) Project Manager
4 1 (9.09%) Developer
4 1 (9.09%) Senior Producer
Libraries, Frameworks & Software Standards
1 1 (9.09%) HTML
1 1 (9.09%) CSS
1 1 (9.09%) JSON
1 1 (9.09%) RESTful
1 1 (9.09%) HTML5
1 1 (9.09%) CSS3
1 1 (9.09%) Sass
1 1 (9.09%) LESS
1 1 (9.09%) AngularJS
Miscellaneous
1 2 (18.18%) Social Media
2 1 (9.09%) User Experience
2 1 (9.09%) Management Information System
Processes & Methodologies
1 11 (100.00%) Analytics
2 7 (63.64%) Project Management
2 7 (63.64%) Web Analytics
3 2 (18.18%) Business Intelligence
3 2 (18.18%) Customer Insight
4 1 (9.09%) PRINCE2
4 1 (9.09%) E-Commerce
4 1 (9.09%) Data-Driven Marketing
4 1 (9.09%) Pay per click
4 1 (9.09%) Web Development
4 1 (9.09%) Digital Marketing
4 1 (9.09%) Information Architecture
4 1 (9.09%) Change Management
4 1 (9.09%) SEO
4 1 (9.09%) Asset Management
4 1 (9.09%) Data Analysis
Programming Languages
1 1 (9.09%) JavaScript
1 1 (9.09%) SQL
1 1 (9.09%) T-SQL
1 1 (9.09%) VB
Qualifications
1 1 (9.09%) PRINCE2 Certification
1 1 (9.09%) Degree
Vendors
1 11 (100.00%) Google
2 6 (54.55%) Omniture
3 5 (45.45%) Adobe
4 1 (9.09%) Business Objects