The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the South West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 28 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Jan 2015
Same period 2014 Same period 2013
Google Analytics
Rank 134 118 120
Rank change year-on-year
-16 +2
Contract jobs citing Google Analytics 5 3 5
As % of all contract IT jobs located in the South West 0.16% 0.12% 0.20%
As % of the Business Applications category 2.20% 2.10% 2.79%
Number of daily rates quoted 5 2 1
Average daily rate
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of your Daily Rate
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£325 £255 £250
Average daily rate % change year-on-year
+27.45% +2.00%
UK excluding London average daily rate £300 £375 £300
% change year-on-year
-20.00% +25.00%
Number of hourly rates quoted 0 0 1
Average hourly rate - - £9.00
UK excluding London average hourly rate - £14.02 £15.50
% change year-on-year
- -9.54%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the South West region.

Business Applications Category
South West
Contract IT job ads with a match in the
Business Applications category
227 143 179
As % of all contract IT jobs located in the South West 7.22% 5.74% 7.15%
Number of daily rates quoted 155 79 111
Average daily rate £438 £375 £400
Average daily rate % change year-on-year
+16.66% -6.25%
90% offered a daily rate of more than £300 £275 £289
10% offered a daily rate of more than £530 £525 £450
UK excluding London average daily rate £425 £425 £400
% change year-on-year
- +6.25%
Number of hourly rates quoted 1 4 3
Average hourly rate £15.08 £30.00 £13.25
Average hourly rate % change year-on-year
-49.75% +126.41%
UK excluding London average hourly rate £17.50 £37.80 £39.25
% change year-on-year
-53.70% -3.69%

Google Analytics
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the South West region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the South West

Google Analytics
Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the South West region.

Google Analytics Daily Rate Trend in the South West

Google Analytics
Daily Rate Histogram in the South West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the South West region over the 3 months to 28 January 2015.

Google Analytics Daily Rate Histogram in the South West

Google Analytics
Hourly Rate Trend in the South West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the South West region.

Google Analytics Hourly Rate Trend in the South West

Google Analytics
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the South West region over the 3 months to 28 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wiltshire 0 5 £325 -13.33%
Bristol - - - - 2
Devon - - - - 1
Dorset - - - - 3
Gloucestershire - - - - 1
Somerset - - - - 1
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South West

For the 6 months to 28 January 2015, IT contractor jobs across the South West region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 8 (100.00%) Google
1 8 (100.00%) Analytics
2 5 (62.50%) Marketing
2 5 (62.50%) Finance
3 3 (37.50%) Adobe
3 3 (37.50%) WebTrends
3 3 (37.50%) Project Management
3 3 (37.50%) Web Analytics
3 3 (37.50%) Omniture
4 2 (25.00%) SEO
4 2 (25.00%) Pay per click
4 2 (25.00%) CMS
4 2 (25.00%) Banking
4 2 (25.00%) E-Commerce
4 2 (25.00%) Business Intelligence
4 2 (25.00%) HTML
4 2 (25.00%) CSS
4 2 (25.00%) Social Media
4 2 (25.00%) Customer Insight
5 1 (12.50%) Digital Marketing
5 1 (12.50%) Performance Testing
5 1 (12.50%) WordPress
5 1 (12.50%) Git (software)
5 1 (12.50%) nginx
5 1 (12.50%) Online Marketing
5 1 (12.50%) Information Architecture
5 1 (12.50%) Mobile App
5 1 (12.50%) Mobile Application Development
5 1 (12.50%) Data-Driven Marketing
5 1 (12.50%) OO PHP

Google Analytics
Top Related IT Skills in the South West by Category

For the 6 months to 28 January 2015, IT contractor jobs across the South West region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (25.00%) CMS
2 1 (12.50%) WordPress
2 1 (12.50%) nginx
2 1 (12.50%) Apache
Applications
1 1 (12.50%) Photoshop
Business Applications
1 3 (37.50%) WebTrends
Database & Business Intelligence
1 1 (12.50%) MySQL
Development Applications
1 1 (12.50%) Git (software)
General
1 5 (62.50%) Marketing
1 5 (62.50%) Finance
2 2 (25.00%) Banking
3 1 (12.50%) Games
3 1 (12.50%) Publishing
Job Titles
1 4 (50.00%) Web Analyst
1 4 (50.00%) Analyst
2 2 (25.00%) Senior Analyst
2 2 (25.00%) Senior Web Analyst
3 1 (12.50%) PPC Executive
3 1 (12.50%) Digital Producer
3 1 (12.50%) PPC Manager
3 1 (12.50%) PPC Analyst
3 1 (12.50%) Senior Digital Producer
3 1 (12.50%) Developer
3 1 (12.50%) PHP Developer
3 1 (12.50%) PPC Specialist
3 1 (12.50%) Senior Producer
Libraries, Frameworks & Software Standards
1 2 (25.00%) HTML
1 2 (25.00%) CSS
2 1 (12.50%) LAMP
Miscellaneous
1 2 (25.00%) Social Media
2 1 (12.50%) Mobile App
2 1 (12.50%) User Experience
2 1 (12.50%) Management Information System
Operating Systems
1 1 (12.50%) Linux
Processes & Methodologies
1 8 (100.00%) Analytics
2 3 (37.50%) Project Management
2 3 (37.50%) Web Analytics
3 2 (25.00%) SEO
3 2 (25.00%) Pay per click
3 2 (25.00%) E-Commerce
3 2 (25.00%) Business Intelligence
3 2 (25.00%) Customer Insight
4 1 (12.50%) Digital Marketing
4 1 (12.50%) Performance Testing
4 1 (12.50%) Online Marketing
4 1 (12.50%) Information Architecture
4 1 (12.50%) Mobile Application Development
4 1 (12.50%) Data-Driven Marketing
4 1 (12.50%) OO PHP
4 1 (12.50%) OO
4 1 (12.50%) CRM
4 1 (12.50%) Change Management
4 1 (12.50%) Content Management
Programming Languages
1 1 (12.50%) JavaScript
1 1 (12.50%) PHP
1 1 (12.50%) VB
Qualifications
1 1 (12.50%) Degree
Vendors
1 8 (100.00%) Google
2 3 (37.50%) Adobe
2 3 (37.50%) Omniture
3 1 (12.50%) Business Objects