The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the South West region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 29 June 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
29 Jun 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 136 128 129
Rank change year-on-year
-8 +1
Contract jobs citing Google Analytics 6 12 15
As % of all contract IT jobs located in the South West 0.20% 0.38% 0.50%
As % of the Cloud Services category 2.23% 7.95% 10.64%
Number of daily rates quoted 6 4 13
Median daily rate £300 £350 £300
Median daily rate % change year-on-year
-14.28% +16.66%
90% offered a daily rate of more than £148 £298 £257
10% offered a daily rate of more than £313 £368 £535
UK excluding London median daily rate £300 £350 £300
% change year-on-year
-14.28% +16.66%
Number of hourly rates quoted 0 1 0
Median hourly rate - £10.00 -
UK excluding London median hourly rate £19.61 £10.00 £11.00
% change year-on-year
+96.10% -9.09%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the South West region.

Cloud Services Category
South West
Contract IT job ads with a match in the
Cloud Services category
269 151 141
As % of all contract IT jobs located in the South West 8.93% 4.82% 4.74%
Number of daily rates quoted 183 106 113
Median daily rate £425 £350 £375
Median daily rate % change year-on-year
+21.42% -6.66%
90% offered a daily rate of more than £325 £186 £290
10% offered a daily rate of more than £700 £500 £525
UK excluding London median daily rate £450 £390 £388
% change year-on-year
+15.38% +0.64%
Number of hourly rates quoted 5 3 1
Median hourly rate £15.26 £12.50 £20.00
Median hourly rate % change year-on-year
+22.08% -37.50%
UK excluding London median hourly rate £15.79 £25.00 £15.00
% change year-on-year
-36.86% +66.66%

Google Analytics
Jobs Demand Trend in the South West

The demand trend of contract jobs across the South West region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the South West

Google Analytics
Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the South West region.

Google Analytics Daily Rate Trend in the South West

Google Analytics
Daily Rate Histogram in the South West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the South West region over the 3 months to 29 June 2016.

Google Analytics Daily Rate Histogram in the South West

Google Analytics
Hourly Rate Trend in the South West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the South West region.

Google Analytics Hourly Rate Trend in the South West

Google Analytics
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the South West region over the 3 months to 29 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wiltshire -5 4 £300 -14.28% 1
Somerset - 2 £148 -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South West

For the 6 months to 29 June 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South West region with a requirement for Google Analytics.

1 8 (100.00%) Google
1 8 (100.00%) Analytics
2 6 (75.00%) Marketing
2 6 (75.00%) SEO
3 5 (62.50%) Social Media
3 5 (62.50%) Pay per click
4 4 (50.00%) Digital Analytics
4 4 (50.00%) Affiliate Network
4 4 (50.00%) Digital Media
4 4 (50.00%) Degree
4 4 (50.00%) Omniture
4 4 (50.00%) Finance
4 4 (50.00%) WebTrends
4 4 (50.00%) Project Management
5 3 (37.50%) HTML
5 3 (37.50%) CMS
5 3 (37.50%) Content Management
6 2 (25.00%) Web Analytics
6 2 (25.00%) PHP
6 2 (25.00%) SQL
6 2 (25.00%) CSS
7 1 (12.50%) Apache
7 1 (12.50%) E-Commerce
7 1 (12.50%) Advertising
7 1 (12.50%) Publishing
7 1 (12.50%) Drupal
7 1 (12.50%) Online Marketing
7 1 (12.50%) User Experience
7 1 (12.50%) Analytical Skills
7 1 (12.50%) Google Tag Manager

Google Analytics
Top Related IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (37.50%) CMS
2 1 (12.50%) Apache
2 1 (12.50%) Drupal
Business Applications
1 4 (50.00%) WebTrends
Cloud Services
1 1 (12.50%) Google Tag Manager
General
1 6 (75.00%) Marketing
2 4 (50.00%) Finance
3 1 (12.50%) Advertising
3 1 (12.50%) Publishing
Job Titles
1 3 (37.50%) Digital Project Manager
1 3 (37.50%) Project Manager
2 2 (25.00%) Analyst
2 2 (25.00%) Support Analyst
3 1 (12.50%) Applications Support
3 1 (12.50%) Applications Support Analyst
3 1 (12.50%) Change Manager
3 1 (12.50%) Content Manager
3 1 (12.50%) Digital Analyst
3 1 (12.50%) Sales Manager
3 1 (12.50%) Web Analyst
3 1 (12.50%) Web Applications Analyst
3 1 (12.50%) Web Applications Support
3 1 (12.50%) Web Content Manager
3 1 (12.50%) Web Manager
3 1 (12.50%) Web Support Analyst
3 1 (12.50%) Website Manager
Libraries, Frameworks & Software Standards
1 3 (37.50%) HTML
2 2 (25.00%) CSS
Miscellaneous
1 5 (62.50%) Social Media
2 4 (50.00%) Digital Media
3 1 (12.50%) Analytical Skills
3 1 (12.50%) User Experience
Processes & Methodologies
1 8 (100.00%) Analytics
2 6 (75.00%) SEO
3 5 (62.50%) Pay per click
4 4 (50.00%) Affiliate Network
4 4 (50.00%) Digital Analytics
4 4 (50.00%) Project Management
5 3 (37.50%) Content Management
6 2 (25.00%) Web Analytics
7 1 (12.50%) E-Commerce
7 1 (12.50%) Online Marketing
Programming Languages
1 2 (25.00%) PHP
1 2 (25.00%) SQL
Qualifications
1 4 (50.00%) Degree
Vendors
1 8 (100.00%) Google
2 4 (50.00%) Omniture