The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the South West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 30 April 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Apr 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 131 137 144
Rank change year-on-year
+6 +7
Contract jobs citing Google Analytics 4 7 8
As % of all contract IT jobs located in the South West 0.14% 0.23% 0.25%
As % of the Cloud Services category 1.94% 5.26% 7.21%
Number of daily rates quoted 4 5 8
Average daily rate £168 £350 £300
Average daily rate % change year-on-year
-52.14% +16.66%
90% offered a daily rate of more than £143 £305 £215
10% offered a daily rate of more than £210 £350 £570
UK excluding London average daily rate £350 £300 £300
% change year-on-year
+16.66% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £16.93 - £16.50
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the South West region.

Cloud Services Category
South West
Contract IT job ads with a match in the
Cloud Services category
206 133 111
As % of all contract IT jobs located in the South West 7.03% 4.30% 3.45%
Number of daily rates quoted 150 91 77
Average daily rate £383 £381 £400
Average daily rate % change year-on-year
+0.32% -4.68%
90% offered a daily rate of more than £288 £200 £293
10% offered a daily rate of more than £555 £500 £525
UK excluding London average daily rate £435 £400 £400
% change year-on-year
+8.75% -
Number of hourly rates quoted 6 5 1
Average hourly rate £16.50 £28.75 £20.00
Average hourly rate % change year-on-year
-42.60% +43.75%
UK excluding London average hourly rate £19.61 £25.00 £14.00
% change year-on-year
-21.56% +78.57%

Google Analytics
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the South West region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the South West

Google Analytics
Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the South West region.

Google Analytics Daily Rate Trend in the South West

Google Analytics
Hourly Rate Trend in the South West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the South West region.

Google Analytics Hourly Rate Trend in the South West

Google Analytics
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the South West region over the 3 months to 30 April 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Somerset - 2 £148 -
Gloucestershire +2 1 £175 -
Bristol - 1 £225 - 1
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South West

For the 6 months to 30 April 2016, IT contractor jobs across the South West region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 6 (100.00%) Analytics
1 6 (100.00%) Google
2 4 (66.67%) CMS
3 3 (50.00%) Content Management
3 3 (50.00%) Web Analytics
3 3 (50.00%) HTML
3 3 (50.00%) SQL
3 3 (50.00%) Marketing
4 2 (33.33%) SEO
4 2 (33.33%) Advertising
4 2 (33.33%) Publishing
4 2 (33.33%) PHP
4 2 (33.33%) CSS
4 2 (33.33%) User Experience
5 1 (16.67%) Analytical Skills
5 1 (16.67%) Sysomos
5 1 (16.67%) Google Tag Manager
5 1 (16.67%) Pay per click
5 1 (16.67%) Omniture
5 1 (16.67%) Responsys
5 1 (16.67%) Pure360
5 1 (16.67%) Bayesian Methods
5 1 (16.67%) Scrum
5 1 (16.67%) Agile Software Development
5 1 (16.67%) PRINCE2
5 1 (16.67%) Apache
5 1 (16.67%) Python
5 1 (16.67%) MS Excel
5 1 (16.67%) CRM
5 1 (16.67%) E-Commerce

Google Analytics
Top Related IT Skills in the South West by Category

For the 6 months to 30 April 2016, IT contractor jobs across the South West region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 4 (66.67%) CMS
2 1 (16.67%) Apache
2 1 (16.67%) Drupal
2 1 (16.67%) SAS
Applications
1 1 (16.67%) MS Excel
1 1 (16.67%) MS Office
Cloud Services
1 1 (16.67%) Adobe Analytics
1 1 (16.67%) Google Tag Manager
1 1 (16.67%) Pure360
1 1 (16.67%) Responsys
General
1 3 (50.00%) Marketing
2 2 (33.33%) Advertising
2 2 (33.33%) Publishing
Job Titles
1 3 (50.00%) Analyst
2 2 (33.33%) Support Analyst
2 2 (33.33%) Web Manager
3 1 (16.67%) Applications Support
3 1 (16.67%) Applications Support Analyst
3 1 (16.67%) Campaign Manager
3 1 (16.67%) Content Manager
3 1 (16.67%) Data Analyst
3 1 (16.67%) Digital Project Manager
3 1 (16.67%) Insight Analyst
3 1 (16.67%) Project Manager
3 1 (16.67%) Sales Manager
3 1 (16.67%) SAS Analyst
3 1 (16.67%) SAS Data Analyst
3 1 (16.67%) SAS Insight Analyst
3 1 (16.67%) SAS Marketing Analyst
3 1 (16.67%) Web Analyst
3 1 (16.67%) Web Project Manager
3 1 (16.67%) Web Support Analyst
3 1 (16.67%) Website Manager
Libraries, Frameworks & Software Standards
1 3 (50.00%) HTML
2 2 (33.33%) CSS
Miscellaneous
1 2 (33.33%) User Experience
2 1 (16.67%) Analytical Skills
2 1 (16.67%) Social Media
2 1 (16.67%) Visualisation
Processes & Methodologies
1 6 (100.00%) Analytics
2 3 (50.00%) Content Management
2 3 (50.00%) Web Analytics
3 2 (33.33%) SEO
4 1 (16.67%) Agile Software Development
4 1 (16.67%) Bayesian Methods
4 1 (16.67%) CHAID
4 1 (16.67%) Cluster Analysis
4 1 (16.67%) CRM
4 1 (16.67%) Data Visualisation
4 1 (16.67%) Direct Marketing
4 1 (16.67%) E-Commerce
4 1 (16.67%) Online Marketing
4 1 (16.67%) Pay per click
4 1 (16.67%) PRINCE2
4 1 (16.67%) Project Management
4 1 (16.67%) Scrum
4 1 (16.67%) Statistical Modelling
4 1 (16.67%) Waterfall
Programming Languages
1 3 (50.00%) SQL
2 2 (33.33%) PHP
3 1 (16.67%) Python
3 1 (16.67%) R
Vendors
1 6 (100.00%) Google
2 1 (16.67%) Adobe
2 1 (16.67%) Omniture
2 1 (16.67%) Sysomos
2 1 (16.67%) Twitter