The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the South West region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 1 October 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
1 Oct 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 136 - 143
Rank change year-on-year
- 0
Contract jobs citing Google Analytics 1 0 1
As % of all contract IT jobs located in the South West 0.036% - 0.029%
As % of the Cloud Services category 0.42% - 0.75%
Number of daily rates quoted 1 0 0
Median daily rate £450 - -
UK excluding London median daily rate £388 £363 £270
% change year-on-year
+6.89% +34.25%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £18.00 £24.00 £40.00
% change year-on-year
-25.00% -40.00%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the South West region.

Cloud Services Category
South West
Contract IT job ads with a match in the
Cloud Services category
240 143 134
As % of all contract IT jobs located in the South West 8.75% 4.32% 3.95%
Number of daily rates quoted 162 108 88
Median daily rate £450 £400 £413
Median daily rate % change year-on-year
+12.50% -3.03%
90% offered a daily rate of more than £275 £171 £300
10% offered a daily rate of more than £550 £500 £650
UK excluding London median daily rate £435 £410 £400
% change year-on-year
+6.09% +2.50%
Number of hourly rates quoted 10 1 1
Median hourly rate £33.00 £22.50 £17.00
Median hourly rate % change year-on-year
+46.66% +32.35%
UK excluding London median hourly rate £17.75 £25.00 £18.25
% change year-on-year
-29.00% +36.98%

Google Analytics
Jobs Demand Trend in the South West

The demand trend of contract jobs across the South West region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the South West

Google Analytics
Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the South West region.

Google Analytics Daily Rate Trend in the South West

Google Analytics
Hourly Rate Trend in the South West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the South West region.

Google Analytics Hourly Rate Trend in the South West

Google Analytics
Top 30 Related IT Skills in the South West

For the 6 months to 1 October 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South West region with a requirement for Google Analytics.

1 7 (100.00%) Google
1 7 (100.00%) Analytics
2 4 (57.14%) Pay per click
2 4 (57.14%) Marketing
2 4 (57.14%) Degree
2 4 (57.14%) WebTrends
2 4 (57.14%) Project Management
2 4 (57.14%) SEO
2 4 (57.14%) Finance
2 4 (57.14%) Omniture
2 4 (57.14%) Social Media
2 4 (57.14%) Digital Analytics
2 4 (57.14%) Affiliate Network
2 4 (57.14%) Actionable Insight
2 4 (57.14%) Digital Media
3 2 (28.57%) HTML
3 2 (28.57%) PHP
3 2 (28.57%) SQL
3 2 (28.57%) CSS
3 2 (28.57%) Web Analytics
3 2 (28.57%) Content Management
3 2 (28.57%) CMS
4 1 (14.29%) Agile Software Development
4 1 (14.29%) Linux
4 1 (14.29%) Apache
4 1 (14.29%) Red Hat
4 1 (14.29%) Load Balancing
4 1 (14.29%) Continuous Integration
4 1 (14.29%) SC Cleared
4 1 (14.29%) Security Cleared

Google Analytics
Top Related IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (28.57%) CMS
2 1 (14.29%) Apache
Business Applications
1 4 (57.14%) WebTrends
Cloud Services
1 1 (14.29%) Amazon AWS
Development Applications
1 1 (14.29%) Jenkins
General
1 4 (57.14%) Finance
1 4 (57.14%) Marketing
Job Titles
1 3 (42.86%) Digital Project Manager
1 3 (42.86%) Project Manager
2 2 (28.57%) Analyst
2 2 (28.57%) Support Analyst
3 1 (14.29%) Applications Support
3 1 (14.29%) Applications Support Analyst
3 1 (14.29%) Change Manager
3 1 (14.29%) Digital Analyst
3 1 (14.29%) Web Analyst
3 1 (14.29%) Web Applications Analyst
3 1 (14.29%) Web Applications Support
3 1 (14.29%) Web Support Analyst
Libraries, Frameworks & Software Standards
1 2 (28.57%) CSS
1 2 (28.57%) HTML
Miscellaneous
1 4 (57.14%) Digital Media
1 4 (57.14%) Social Media
Operating Systems
1 1 (14.29%) Linux
1 1 (14.29%) Red Hat Enterprise Linux
Processes & Methodologies
1 7 (100.00%) Analytics
2 4 (57.14%) Actionable Insight
2 4 (57.14%) Affiliate Network
2 4 (57.14%) Digital Analytics
2 4 (57.14%) Pay per click
2 4 (57.14%) Project Management
2 4 (57.14%) SEO
3 2 (28.57%) Content Management
3 2 (28.57%) Web Analytics
4 1 (14.29%) Agile Software Development
4 1 (14.29%) Continuous Integration
4 1 (14.29%) Load Balancing
4 1 (14.29%) Malware Detection/Protection
4 1 (14.29%) Open Source
4 1 (14.29%) Software Delivery
4 1 (14.29%) Web Operations
Programming Languages
1 2 (28.57%) PHP
1 2 (28.57%) SQL
Qualifications
1 4 (57.14%) Degree
2 1 (14.29%) SC Cleared
2 1 (14.29%) Security Cleared
Quality Assurance & Compliance
1 1 (14.29%) Disclosure Scotland
Systems Management
1 1 (14.29%) Ansible
1 1 (14.29%) Opscode Chef
1 1 (14.29%) Pingdom
1 1 (14.29%) Puppet
1 1 (14.29%) ZABBIX
Vendors
1 7 (100.00%) Google
2 4 (57.14%) Omniture
3 1 (14.29%) Red Hat