The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the South West region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 26 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
26 Feb 2017
Same period 2016 Same period 2015
Google Analytics (GA)
England / South West
Rank 138 143 144
Rank change year-on-year
+5 +1
Contract jobs citing Google Analytics 2 3 5
As % of all contract IT jobs located in the South West 0.075% 0.100% 0.16%
As % of the Cloud Services category 0.82% 1.78% 3.85%
Number of daily rates quoted 2 3 5
Median daily rate £528 £325 £325
Median daily rate % change year-on-year
+62.30% -
90% offered a daily rate of more than £274 £245 £270
10% offered a daily rate of more than £782 £335 £350
UK excluding London median daily rate £360 £323 £300
% change year-on-year
+11.62% +7.50%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the South West region.

Cloud Services Category
South West
Contract IT job ads with a match in the
Cloud Services category
245 169 130
As % of all contract IT jobs located in the South West 9.18% 5.63% 4.06%
Number of daily rates quoted 177 127 98
Median daily rate £400 £375 £375
Median daily rate % change year-on-year
+6.66% -
90% offered a daily rate of more than £275 £237 £256
10% offered a daily rate of more than £551 £500 £520
UK excluding London median daily rate £425 £425 £400
% change year-on-year
- +6.25%
Number of hourly rates quoted 6 4 6
Median hourly rate £47.50 £16.50 £12.00
Median hourly rate % change year-on-year
+187.87% +37.50%
90% offered a hourly rate of more than £16.50 £15.60 £10.30
10% offered a hourly rate of more than £50.00 £115.40 £68.00
UK excluding London median hourly rate £17.00 £19.50 £22.50
% change year-on-year
-12.79% -13.35%

Google Analytics
Jobs Demand Trend in the South West

The demand trend of contract jobs across the South West region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the South West

Google Analytics
Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the South West region.

Google Analytics Daily Rate Trend in the South West

Google Analytics
Daily Rate Histogram in the South West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the South West region over the 3 months to 26 February 2017.

Google Analytics Daily Rate Histogram in the South West

Google Analytics
Hourly Rate Trend in the South West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the South West region.

Google Analytics Hourly Rate Trend in the South West

Google Analytics
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the South West region over the 3 months to 26 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol +3 1 £210 -35.38% 1
Cornwall - 1 £845 - 2
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South West

For the 6 months to 26 February 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South West region with a requirement for Google Analytics.

1 3 (100.00%) Google
1 3 (100.00%) Analytics
2 2 (66.67%) Degree
2 2 (66.67%) HTML5
2 2 (66.67%) User Experience
2 2 (66.67%) Marketing
2 2 (66.67%) HTML
2 2 (66.67%) JavaScript
2 2 (66.67%) PHP
2 2 (66.67%) Web Design
2 2 (66.67%) Photoshop
2 2 (66.67%) CSS
3 1 (33.33%) SAS
3 1 (33.33%) Dreamweaver
3 1 (33.33%) Adobe
3 1 (33.33%) W3C
3 1 (33.33%) CHAID
3 1 (33.33%) Fireworks
3 1 (33.33%) Telecoms
3 1 (33.33%) SEO
3 1 (33.33%) CMS
3 1 (33.33%) Adobe Illustrator
3 1 (33.33%) Agile Software Development
3 1 (33.33%) Content Management
3 1 (33.33%) .NET
3 1 (33.33%) SQL Server
3 1 (33.33%) Web Development
3 1 (33.33%) Adobe Creative Suite
3 1 (33.33%) Lead Generation
3 1 (33.33%) CSS3

Google Analytics
Top Related IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (33.33%) CMS
1 1 (33.33%) SAS
1 1 (33.33%) Umbraco
1 1 (33.33%) WordPress
Applications
1 2 (66.67%) Photoshop
2 1 (33.33%) Adobe Creative Suite
2 1 (33.33%) Adobe Illustrator
2 1 (33.33%) Fireworks
Database & Business Intelligence
1 1 (33.33%) SQL Server
Development Applications
1 1 (33.33%) Dreamweaver
General
1 2 (66.67%) Marketing
2 1 (33.33%) Telecoms
Job Titles
1 1 (33.33%) Analyst
1 1 (33.33%) Data Analyst
1 1 (33.33%) Designer
1 1 (33.33%) Developer
1 1 (33.33%) Digital Designer
1 1 (33.33%) JavaScript Developer
1 1 (33.33%) PHP Developer
1 1 (33.33%) PHP Web Developer
1 1 (33.33%) SAS Analyst
1 1 (33.33%) SAS Data Analyst
1 1 (33.33%) Senior Developer
1 1 (33.33%) Senior JavaScript Developer
1 1 (33.33%) Senior PHP Developer
1 1 (33.33%) Senior PHP Web Developer
1 1 (33.33%) Senior Web Developer
1 1 (33.33%) SQL Data Analyst
1 1 (33.33%) SQL Server Analyst
1 1 (33.33%) UI Designer
1 1 (33.33%) Web Developer
1 1 (33.33%) WordPress Developer
Libraries, Frameworks & Software Standards
1 2 (66.67%) CSS
1 2 (66.67%) HTML
1 2 (66.67%) HTML5
2 1 (33.33%) .NET
2 1 (33.33%) CSS3
2 1 (33.33%) jQuery
Miscellaneous
1 2 (66.67%) User Experience
2 1 (33.33%) Digital Media
2 1 (33.33%) W3C
Processes & Methodologies
1 3 (100.00%) Analytics
2 2 (66.67%) Web Design
3 1 (33.33%) Agile Software Development
3 1 (33.33%) CHAID
3 1 (33.33%) Cluster Analysis
3 1 (33.33%) Content Management
3 1 (33.33%) Digital Marketing
3 1 (33.33%) Lead Generation
3 1 (33.33%) SEO
3 1 (33.33%) User Acceptance Testing
3 1 (33.33%) Web Development
Programming Languages
1 2 (66.67%) JavaScript
1 2 (66.67%) PHP
Qualifications
1 2 (66.67%) Degree
Vendors
1 3 (100.00%) Google
2 1 (33.33%) Adobe