The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the South West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 1 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 Oct 2014
Same period 2013 Same period 2012
Google Analytics
Rank 144 111 132
Rank change year-on-year
-33 +21
Contract jobs citing Google Analytics 1 4 1
As % of all contract IT jobs located in the South West 0.030% 0.17% 0.032%
As % of the Business Applications category 0.45% 2.72% 0.55%
Number of daily rates quoted 0 0 0
Average daily rate
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of your Daily Rate
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- - -
UK excluding London average daily rate £270 £288 £225
% change year-on-year
-6.08% +27.77%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £37.50 £17.69 £18.00
% change year-on-year
+111.98% -1.72%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the South West region.

Business Applications Category
South West
Contract IT job ads with a match in the
Business Applications category
220 147 182
As % of all contract IT jobs located in the South West 6.65% 6.40% 5.88%
Number of daily rates quoted 142 93 88
Average daily rate £375 £380 £400
Average daily rate % change year-on-year
-1.18% -5.12%
90% offered a daily rate of more than £290 £275 £275
10% offered a daily rate of more than £526 £475 £500
UK excluding London average daily rate £425 £400 £450
% change year-on-year
+6.25% -11.11%
Number of hourly rates quoted 5 6 12
Average hourly rate £20.00 £8.00 £20.75
Average hourly rate % change year-on-year
+150.00% -61.44%
90% offered a hourly rate of more than £17.40 £8.00 £10.02
10% offered a hourly rate of more than £36.90 £17.23 £36.00
UK excluding London average hourly rate £31.50 £20.43 £32.50
% change year-on-year
+54.16% -37.13%

Google Analytics
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the South West region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the South West

Google Analytics
Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the South West region.

Google Analytics Daily Rate Trend in the South West

Google Analytics
Hourly Rate Trend in the South West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the South West region.

Google Analytics Hourly Rate Trend in the South West

Google Analytics
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the South West region over the 3 months to 1 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol -15 1 - - 1
Devon - - - - 2
Dorset - - - -
Wiltshire - - - -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South West

For the 6 months to 1 October 2014, IT contractor jobs across the South West region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 16 (100.00%) Google
1 16 (100.00%) Analytics
2 13 (81.25%) Marketing
3 12 (75.00%) SEO
4 9 (56.25%) Finance
4 9 (56.25%) Digital Media
4 9 (56.25%) WebTrends
5 8 (50.00%) Digital Marketing
5 8 (50.00%) Pay per click
6 6 (37.50%) User Experience
7 5 (31.25%) Degree
7 5 (31.25%) Social Media
7 5 (31.25%) CMS
8 4 (25.00%) Project Management
8 4 (25.00%) Omniture
9 3 (18.75%) JSON
9 3 (18.75%) Android
9 3 (18.75%) HTML5
9 3 (18.75%) Apple iOS
9 3 (18.75%) REST
9 3 (18.75%) WebSockets
9 3 (18.75%) Amazon AWS
9 3 (18.75%) ASP.NET MVC
9 3 (18.75%) MVC
9 3 (18.75%) Information Security
9 3 (18.75%) TIBCO
9 3 (18.75%) Middleware
9 3 (18.75%) JMS
9 3 (18.75%) HTML
9 3 (18.75%) .NET

Google Analytics
Top Related IT Skills in the South West by Category

For the 6 months to 1 October 2014, IT contractor jobs across the South West region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 5 (31.25%) CMS
2 3 (18.75%) IIS
Applications
1 1 (6.25%) MS PowerPoint
1 1 (6.25%) MS Excel
Business Applications
1 9 (56.25%) WebTrends
2 2 (12.50%) Dynamics CRM
3 1 (6.25%) SAP Oil and Gas
Cloud Services
1 3 (18.75%) Amazon AWS
Communications & Networking
1 1 (6.25%) SMS
Database & Business Intelligence
1 3 (18.75%) SQL Server
General
1 13 (81.25%) Marketing
2 9 (56.25%) Finance
3 1 (6.25%) Manufacturing
3 1 (6.25%) Electronics
3 1 (6.25%) Telecoms
Job Titles
1 5 (31.25%) PPC Executive
1 5 (31.25%) PPC Manager
1 5 (31.25%) PPC Analyst
1 5 (31.25%) PPC Specialist
2 3 (18.75%) Architect
2 3 (18.75%) Digital Architect
3 2 (12.50%) Project Manager
3 2 (12.50%) Digital Producer
4 1 (6.25%) Web Architect
4 1 (6.25%) Web Producer
4 1 (6.25%) SEO Manager
4 1 (6.25%) Digital Project Manager
4 1 (6.25%) Insight Analyst
4 1 (6.25%) Analyst
4 1 (6.25%) Solutions Architect
4 1 (6.25%) Contracts Manager
4 1 (6.25%) Web Analyst
Libraries, Frameworks & Software Standards
1 3 (18.75%) JSON
1 3 (18.75%) HTML5
1 3 (18.75%) REST
1 3 (18.75%) WebSockets
1 3 (18.75%) ASP.NET MVC
1 3 (18.75%) Middleware
1 3 (18.75%) JMS
1 3 (18.75%) HTML
1 3 (18.75%) .NET
1 3 (18.75%) ASP.NET
1 3 (18.75%) SOAP
2 1 (6.25%) .NET Framework
2 1 (6.25%) Web Services
Miscellaneous
1 9 (56.25%) Digital Media
2 6 (37.50%) User Experience
3 5 (31.25%) Social Media
4 2 (12.50%) Mobile App
5 1 (6.25%) DTV
5 1 (6.25%) Analytical Skills
Operating Systems
1 3 (18.75%) Android
1 3 (18.75%) Apple iOS
Processes & Methodologies
1 16 (100.00%) Analytics
2 12 (75.00%) SEO
3 8 (50.00%) Digital Marketing
3 8 (50.00%) Pay per click
4 4 (25.00%) Project Management
5 3 (18.75%) MVC
5 3 (18.75%) Information Security
6 2 (12.50%) SOA
6 2 (12.50%) CRM
6 2 (12.50%) Business Intelligence
6 2 (12.50%) B2B
7 1 (6.25%) Telemarketing
7 1 (6.25%) Marketing Management
7 1 (6.25%) Performance Monitoring
7 1 (6.25%) Change Management
7 1 (6.25%) Programme Management
7 1 (6.25%) Content Management
7 1 (6.25%) Web Analytics
7 1 (6.25%) E-Commerce
7 1 (6.25%) ITIL
Qualifications
1 5 (31.25%) Degree
Systems Management
1 2 (12.50%) Hyperic
Vendors
1 16 (100.00%) Google
2 4 (25.00%) Omniture
3 3 (18.75%) TIBCO
4 2 (12.50%) Splunk
4 2 (12.50%) Facebook
4 2 (12.50%) Twitter
5 1 (6.25%) Sitecore
5 1 (6.25%) Microsoft
5 1 (6.25%) SAP