The first table below looks at the demand for Google Analytics skills in IT contracts advertised for the South West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 24 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the South West region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 May 2013
Same period 2012 Same period 2011
Google Analytics
Rank 105 134 121
Rank change year-on-year
+29 -13
Contract jobs citing Google Analytics 3 2 1
As % of all contract IT jobs located in the South West 0.149% 0.062% 0.035%
As % of the Business Applications category 2.041% 0.985% 0.435%
Number of daily rates quoted 2 2 1
Average daily rate £265 £225 £200
Average daily rate % change year-on-year
+17.77% +12.50%
UK excluding London average daily rate £231 £263 £200
% change year-on-year
-11.90% +31.25%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £13.50 £16.50 £20.00
% change year-on-year
-18.18% -17.50%
All Business Applications
South West
Contract IT job ads with a match in the
Business Applications category
147 203 230
As % of all contract IT jobs located in the South West 7.288% 6.275% 8.127%
Number of daily rates quoted 87 120 116
Average daily rate £425 £438 £400
Average daily rate % change year-on-year
-2.85% +9.37%
90% offered a daily rate of more than £310 £325 £275
10% offered a daily rate of more than £510 £500 £510
UK excluding London average daily rate £425 £430 £420
% change year-on-year
-1.16% +2.38%
Number of hourly rates quoted 1 6 15
Average hourly rate £24.50 £23.50 £35.00
Average hourly rate % change year-on-year
+4.25% -32.85%
UK excluding London average hourly rate £37.80 £22.50 £25.00
% change year-on-year
+68.00% -10.00%
Google Analytics
England

Google Analytics
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the South West region as a proportion of the total demand within the Business Applications category.

South West Google Analytics Jobs Demand Trend

Google Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the South West region.

South West Google Analytics Daily Rate Trend

Google Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the South West region.

South West Google Analytics Hourly Rate Trend

Google Analytics
Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the South West region over the 3 months to 24 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Bristol +14 1 £230 -8.00%
Devon +2 1 £300 +50.00%
Somerset - 1 - -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills

For the 6 months to 24 May 2013, IT contractor jobs across the South West region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 7 (100.00%) Marketing
1 7 (100.00%) Google
1 7 (100.00%) Analytics
2 4 (57.14%) JavaScript
2 4 (57.14%) CSS
2 4 (57.14%) CMS
3 3 (42.86%) Web Analytics
3 3 (42.86%) Digital Marketing
3 3 (42.86%) Content Management
3 3 (42.86%) Online Marketing
3 3 (42.86%) Social Media
4 2 (28.57%) jQuery
4 2 (28.57%) SEO
4 2 (28.57%) Omniture
4 2 (28.57%) WordPress
4 2 (28.57%) Windows Server 2008
4 2 (28.57%) Sitecore CMS
4 2 (28.57%) Sitecore
4 2 (28.57%) WebTrends
4 2 (28.57%) Web Services
4 2 (28.57%) TeamSite
4 2 (28.57%) Windows
4 2 (28.57%) PHP
4 2 (28.57%) HTML
4 2 (28.57%) IIS
5 1 (14.29%) SAP
5 1 (14.29%) ASP.NET
5 1 (14.29%) C#
5 1 (14.29%) SQL
5 1 (14.29%) .NET

Google Analytics
Top Related IT Skills by Category

For the 6 months to 24 May 2013, IT contractor jobs across the South West region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Development
1 4 (57.14%) CSS
2 2 (28.57%) jQuery
2 2 (28.57%) Web Services
2 2 (28.57%) HTML
3 1 (14.29%) ASP.NET
3 1 (14.29%) .NET
3 1 (14.29%) XML
3 1 (14.29%) RESTful
3 1 (14.29%) Ajax
3 1 (14.29%) CodeIgniter
3 1 (14.29%) CakePHP
3 1 (14.29%) LINQ
3 1 (14.29%) MooTools
3 1 (14.29%) Yii
3 1 (14.29%) CSS3
3 1 (14.29%) HTML5
Application Platforms
1 4 (57.14%) CMS
2 2 (28.57%) WordPress
2 2 (28.57%) Sitecore CMS
2 2 (28.57%) TeamSite
2 2 (28.57%) IIS
3 1 (14.29%) Apache
3 1 (14.29%) Magento
3 1 (14.29%) nginx
3 1 (14.29%) CM System
Applications
1 1 (14.29%) Photoshop
Business Applications
1 2 (28.57%) WebTrends
2 1 (14.29%) SAP Oil and Gas
Communications & Networking
1 1 (14.29%) Internet
Database & Business Intelligence
1 1 (14.29%) MySQL
1 1 (14.29%) SQL Server
Development Applications
1 1 (14.29%) Subversion
General
1 7 (100.00%) Marketing
2 1 (14.29%) Electronics
2 1 (14.29%) Telecoms
2 1 (14.29%) Finance
2 1 (14.29%) Law
2 1 (14.29%) Manufacturing
Job Titles
1 2 (28.57%) Web Manager
1 2 (28.57%) Developer
2 1 (14.29%) Web Developer
2 1 (14.29%) Senior Developer
2 1 (14.29%) Coordinator
2 1 (14.29%) Software Developer
2 1 (14.29%) .NET Developer
2 1 (14.29%) C# Developer
2 1 (14.29%) Senior Web Developer
2 1 (14.29%) ASP.NET Developer
2 1 (14.29%) Senior Software Developer
2 1 (14.29%) PHP Developer
2 1 (14.29%) Contracts Manager
2 1 (14.29%) Senior C# Developer
2 1 (14.29%) Senior .NET Developer
2 1 (14.29%) Marketing Manager
2 1 (14.29%) Web Marketing Manager
2 1 (14.29%) Content Manager
2 1 (14.29%) Digital Marketing Manager
2 1 (14.29%) Marketing Executive
Miscellaneous
1 3 (42.86%) Social Media
2 1 (14.29%) N-Tier
2 1 (14.29%) Management Information System
2 1 (14.29%) DTV
2 1 (14.29%) Data Protection Act
2 1 (14.29%) Social Network
Operating Systems
1 2 (28.57%) Windows Server 2008
1 2 (28.57%) Windows
2 1 (14.29%) Linux
2 1 (14.29%) Windows Server 2003
Processes & Methodologies
1 7 (100.00%) Analytics
2 3 (42.86%) Web Analytics
2 3 (42.86%) Digital Marketing
2 3 (42.86%) Content Management
2 3 (42.86%) Online Marketing
3 2 (28.57%) SEO
4 1 (14.29%) E-Commerce
4 1 (14.29%) Business Intelligence
4 1 (14.29%) B2B
4 1 (14.29%) MVC
4 1 (14.29%) Project Management
4 1 (14.29%) Programme Management
4 1 (14.29%) Contact Management
4 1 (14.29%) Web Development
4 1 (14.29%) Email Marketing
4 1 (14.29%) Internet Marketing
4 1 (14.29%) Data Protection
4 1 (14.29%) Web Marketing
Programming Languages
1 4 (57.14%) JavaScript
2 2 (28.57%) PHP
3 1 (14.29%) C#
3 1 (14.29%) SQL
3 1 (14.29%) PHP5
Vendors
1 7 (100.00%) Google
2 2 (28.57%) Omniture
2 2 (28.57%) Sitecore
3 1 (14.29%) SAP